In episode 237 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if Google favors an authority site with specific niche and location over a lead gen site with powerful backlinks in it.
The exact question was:
Hi Guys, . . . . . As usual, your Hump Day help is GREATLY appreciated (smile) . . . . . . . .I'm not sure how Google's search algorithm works in one particular instance when it comes to local search (smile) . . . . . . . . if you take a standard lead gen site that is branded with a specific business NAP, (actual or made up) as well as having links to citations in the major directories and a GMB Listing, and compare it to an “”authority”” site that is targeted to a specific business niche and location but without any of the items just mentioned for the lead gen site, are they both equally easy to rank or would Google's search algorithm favor one type of site over the other, and if so, in what way? And would it make a positive difference if your listed 1 or 2 random local business NAPs from that niche on the “”authority”” site to give Google a local business name, address, and phone number? . . . . . . . Thanks again