How Would You Explain The Benefits Of PR In Layman’s Terms?

By April

YouTube video

In episode 161 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how one should explain the benefits of PR in layman's terms.

The exact question was:

How would you explain the benefits of a PR in layman's terms to a client? I'm starting to include it in SEO agreements, but I want to justify adding it in there.

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