Does Search Volume And Bids Affect Ads Displayed In Google Search Results Page?

By April

YouTube video

In episode 130 of our weekly Hump Day Hangouts, one participant asked whether search volume and bids affect the placement of search ads in the Google results page.

The exact question was:

what does it mean if you do a search but the page has only organic listings all the way down except 3 ads at the bottom of the page? Does that mean no one is bidding on that page or that the search volume is very low for that term?

This Stuff Works