Should You Use A Branded Or A Service Name For A Local Business Lead Gen?

By April

In episode 326 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you should use a branded or a service name for a local business lead gen.

The exact question was:

2) What name should we use for local business lead gen: branded or service name included or EMD (this limits locality, but wanted to know if it will rank faster).

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