Tag: branding

How To Leverage A Brand Name To Increase Rankings For Service And Branded Search Results?

  In episode 321 of our weekly Hump Day Hangouts, one participant asked how to leverage a brand name to increase rankings for service and branded search results. The exact question was: I have a competitor who has a very generic business name that contains some keywords in it who is ranking above me. What are some ways to leverage the brand name to increase rankings for service and branded search results?

Is It Okay To Use Similar Topics Directed Towards Different Brands Of The Same Product?

  In episode 318 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked if it is okay to use similar topics directed towards different brands of the same product. The exact question was: Hey guys, I have a writer doing weekly blogs for multiple car dealerships. I make a list of titles for each company, then the writer tackles them each week. However, I just started writing for a second Kia dealer. Should I find a new set of keywords for this dealer, or use the same ones I used in my first Kia dealer? Specifically regarding brand-specific titles ... Read more

What Is The Best Way To Dominate The SERPs If The Brand Name Has Multiple Variations?

In Hump Day Hangouts episode 317, one participant asked about the best way to dominate the SERPs if the brand name has multiple variations. The exact question was: Hey guys question for Marco, whats the best way to dominate brand serps when the brand name can has multiple variations e.g with – in between name and spacing between the name. All profiles are mostly using the preferred name and then through org schema I have specified the brand variations but still rankings are fragmented for the other variations with some serp results completely irrelevant to the brands industry. Any advice ... Read more

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273

Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts. Full timestamps with topics and times can be found at the link above. The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.   Announcement Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I’m still working on saying 2020 so that’s why I got off well slow but you guys but I keep finding myself right in the last year but I guess that’s just the way it goes. So anyways on to ... Read more

Should You Create A New Website For Keywords That Have A Large Potential Audience Or Would You Rather Include To An Existing Brand?

  In episode 270 of our weekly Hump Day Hangouts, one participant asked if one should create a new website for keywords that have a large potential audience or is it better to include them to an existing brand. The exact question was: I have a niche website in a hobby education space which has been around for years and gets good (~130k/month) organic traffic. I’m looking at some projects for this year where it seems like there might be some advantages in terms of branding and SEO to spinning up new, separate websites. One is to target broader keywords ... Read more

Weekly Digital Marketing QA – Hump Day Hangouts – Episode 267

Click on the video above to watch Episode 267 of the Semantic Mastery Hump Day Hangouts. Full timestamps with topics and times can be found at the link above. The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.   Announcement Adam: And we are live! Welcome everybody to a very special Hump Day Hangout, our special holiday episode. It’s Episode 267. Today is the 18th of December. This is going to be the last Hump Day hangout before 2020. We’ll make a reappearance on January 2, which is a Thursday. So a little bit weird, ... Read more

How Do You Combine Two Brands In An Existing Affiliate Site?

In episode 131 of our weekly Hump Day Hangouts, one participant asked how to optimize and combine two brands in an existing affiliate site. The exact question was: I have an affiliate website promoting several companies. An important page promoting the top company ranks very well. But that established company has now partnered with a worldwide known Brand (which itself has not previously had any of its own products in this niche). Similar example would be if Gary Fisher Mountain Bike Company partnered with Nike and still makes and markets the bikes but the Nike Brand name will be on ... Read more