The exact question was:
Also, I know you've answered this ten million times over the years but could you recap your current recommendation BrowSeo versus private proxy/best proxy type/company. Thanks much! Bradley, you're the man!
The exact question was:
Also, I know you've answered this ten million times over the years but could you recap your current recommendation BrowSeo versus private proxy/best proxy type/company. Thanks much! Bradley, you're the man!
Click on the video above to watch Episode 213 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: All right, welcome everybody. This is Hump Day Hangouts. I just realized that I did a live stream in our Facebook group asking people to come to Hump Day Hangouts 214. But apparently I was a week in the future, because this is Hump Day Hangouts Episode 213. Today is the 5th of December 2018. And before we dive into answering everyone's digital marketing questions, going to say hi to the Semantic Mastery team real quick. So left to right on my screen. Chris, how are you doing?
I'm doing good here. I'm in the gym here as you can see. So yeah, that's life in California.
Adam: Outstanding, outstanding. That's tough. Yeah, you're in California and you're indoors. What's going on man?
Chris: Nothing much. It's raining outside like, [inaudible 00:00:42] about the weather. How about at your place?
Adam: Yeah, well, it was raining this morning. So I'll let you pump some iron while we move down the line here. Hernan maybe things are a little bit warmer for you, right?
Hernan: It is actually. It's a nice day today. I think it's about to rain but going good and yeah, really excited to be here. Really excited for what's coming for this month. So very good.
Adam: Marco. How you doing man?
Marco: I'm good man, babysitting.
Adam: Keeping busy.
Marco: Real busy. She's a handful, but I'm happy. And then of course Christmas. So it's annual charity drive for Semantic Mastery. And so I'm really happy about that. It really gets me going man. This is the stuff that I really like, that I really enjoy, right? It's what makes me happy. So looking forward to doing all of that.
Adam: Outstanding. Yeah, we're going to have some more information on that. I know we've had a lot of people who have donated and are going to be coming into the kind of the webinar on Monday and I'll talk a little bit more about that. But thank you to everyone who's donated so far. And last but not least, Bradley how are you doing?
Bradley: Good man. Just happy to be here.
Adam: Good deal. All right, short and to the point. Well, just one-
Bradley: One thing real just quick. Marco, I pinged you in Slack. Could you reply to that when you get a chance. Sorry, I just need a link for something.
Adam: Yeah, right. You guys are just sending gifts back and forth. All right everybody. Well, first of all, if you're new to Semantic Mastery thanks for tuning in and watching this. Whether you're watching it right now live or if you're checking it out on the YouTube channel, appreciate you watching. You can always come and watch live and especially if you're on YouTube and you want to get replies, we try to reply to comments and questions on YouTube channel. But if you want to have the best chance of getting your questions answered go to www.semanticmastery.com/hdquestions. And I believe that is in the YouTube description as well. Or if you just join, you sign up to join our subscription list. We send out alerts about hey, we're starting soon you can come join and do it that way.
Bradley: [inaudible 00:03:43].
Adam: We do, we do. We got a lot of updates coming. We just told the members about it inside of the Mastermind believe last week. I know I was traveling so kind of lost track a date but we got some big changes coming, a lot of really good stuff and we're going to actually have a little bit of a webinar about that later in the month right Hernan.
Hernan: Yeah. It's going to be around the … Well, it's going to be after Christmas. So it's going to be around the 26th, 27th around that. And yeah, we're going to be announcing a bunch of updates and upgrades and enhancements that we're doing to the Mastermind, the Semantic Mastery Mastermind experience if you will, right? So we have a lot of content in there, a lot of people having great results. But we felt that we could do a lot better with how things are organized for you guys. So yeah, that's going to be quite a treat for everyone within the Semantic Mastery Mastermind. So if you wanted to join, go ahead and join because it's going to be quite a ride for 2019.
Marco: Yeah, better to [inaudible 00:04:42].
Adam: Yeah, definitely. So we got that going on and then also we're going to have a little bit more firm announcement. We got a really cool update webinar. Bradley's been doing a lot of work as well as other people with the Local Lease Pro stuff. We're going to have an update webinar about that. Bradley decided to make that public and then we're going to do-
Bradley: For a short period of time.
Adam: Yes. For a very limited period of time. But you can come watch it. We understand, you might be in a different time zone. So, we're not going to say you have to be there live. But you're going to have a day, maybe 48 hours to watch it. And as well, we'll answer questions. Go deep into that. We're seeing a lot of really good results. We want to share this with people. And also we're going to have some specials announced there as far as some Christmas good stuff going on. I'll leave it at that.
Bradley: I got a couple things to add to that briefly. So yeah, so that's December 17th, correct?
Bradley: Okay, so we're going to do a Local Lease Pro update webinar for the members and … But I'm going to make it public for a very brief period of time, probably only 24 hours guys. So all of you that aren't in Local Lease Pro, if you want to get … We're going to be talking about location research, I guess, some new discoveries and location research and some real opportunities that we were missing before. And so I'm going to reveal how to do that. I'm also going to reveal some really cool tips on how to … Because location research has expanded so much, which is really the tip of the spear. So it's really important. We're going to talk about how to make sorting through all that data more efficient and easier. So we'll talk about that.
We're also going to talk about some other just slight changes to the original training. But we're going to make that public just because we want a lot of you guys to understand what type of training it is. So in case you haven't joined, you may end up wanting to join because you're not going to get all of it, you're just going to get what I'm going to share as the update. So, that's only going to be part of the overall puzzle. If you want the whole thing you have to join Local Lease Pro or join the Mastermind because that's really the first product that you will get as a Mastermind member depending on whether you're starting off or trying to grow your business. But either way, it's one of our front end products now when you join in the Mastermind.
I would highly recommend that you guys show up for that. And then one other thing just real quick, it's kind of a side note. I meant to announce this earlier. And Adam I don't know if you set it or not. I wasn't paying attention. But guys, we've been noticing me to get a lot of questions in the comments section of the YouTube videos on our YouTube channel, and that's fine. But a lot of times those don't get answered or they're delayed for days or even weeks before they get answered, because nobody's actively monitoring our YouTube channel comments. So I just answered them occasionally when I see them. But just so you know, this is the forum for questions, right? Hump Day Hangouts, guys.
And I know not everybody's going to hear this. But just for those of you that end up sometimes posting comments or questions underneath the YouTube videos, especially like the clips that we cut out Hump Day Hangouts, a lot of times they don't get answered, that's what Hump Day hangouts is for. We give an hour every single week. So please post your questions here and that way we can get them answered, okay?
Adam: Cool. And something a little bit closer in time wanting to remind everybody and Marco mentioned at the beginning, but we got the charity drive going on right now. We're going to be tying that in later in the month. But coming up real soon Marco you got a webinar on the 10th and you want to talk about that real quick?
Marco: Monday 3:00 PM Eastern, anyone who's interested in Drive Stacks, whether mine or somebody else's, I'm going to show you how it's done right. And how you power them up the right way. And all it takes is a donation. So the course costs 4K as you know. And it's worth every frigging penny that you spend because nothing pushes more power than the Drive Stacks. We've shown it time and again. But Rob and I are going to go in there on Monday … Yeah, Rob is riding shotgun and he's going to give some stuff away as he always does. He's like Bradley, he likes to give away the farm. So if I'm not doing it or Bradley's doing it, he is. So we're always giving away stuff.
And there's a previous webinar that we've done. I'm trying to get access to that so that I can even give you access to that to the first one in the series. So I think it's just totally worth whatever money it is that you decide to spend. Give from the heart because it all goes to kids. You guys know the charity if you don't you can … I'll drop the links to the … We have some videos and what do you call it? In our YouTube channel. By the way, please subscribe to the YouTube channel. It really helps us and we also have it in the charity page, right? There's video so you can see what the charity is all about. You can also visit the Facebook page and so that's what we're doing guys. We're just helping kids.
If you like helping kids, you like helping others, donate and what you get in the bargain is a fucking awesome webinar on how to power Drive Stacks. It can't get any better than that. Yeah. And by the way, I misspoke man. I'm not babysitting I'm just being dad.
Adam: Awesome. Well, you guys heard it Monday 3:00 PM. And again, give which you can, give from the heart. This isn't, like Marco said, this isn't going to us. It's going direct to charity. And then Marco's been nice enough to share this information, put it on the webinar and try to get you access to that other one. So I put the link on the page, go there. And then also we're looking for input on a resource we're putting together. We have a list of a couple Hernan posted in the Facebook group yesterday. We've got a lot of responses but we love as many as we can get. Going to put that on here as well. If you can just hop over there, check it out, see which resource you would want and vote on that, we would really appreciate it. With all that said, I think we're ready to go.
Bradley: Okay, cool. And one thing I want to mention, I just thought it was funny that the Local Lease Pro method is just crushing it guys and it's … I don't know, how long it's going to last for us to have this kind of opportunity. So we're trying to build as quickly as we can and that's basically what we're teaching in the Mastermind. And it's super important and what's really cool about, there's a one particular metro area that I've already got a service provider lined up for and they asked for us. They give me a list of specific locations that they want to get more work from and so I did the locate … Well, I had my VA do the location research and I think there was 12 maybe 13 areas in total that we researched like zip codes essentially. And I ended up identifying five that we were going to attempt to secure and to rank for Legion.
And I got three out of five in the maps pack, in the three pack with nothing other than claiming, verifying and optimizing the GMB profile. It didn't have any press releases, it didn't have any off page stuff. It was just literally just optimizing the profile. So three out of five in the metro area almost overnight. It's just fabulous guys. And so that's kind of stuff you can expect with Local Lease Pro. And that's, again, we're going to be doing the update webinar on the 17th. So I highly recommend that you show up for that so you can get a taste of what it is that we're doing, okay. And with that, I'm going to go ahead and grab the screen. I'm going to get into some questions.
All right. First, Larry is up. Larry had several questions last week. He said, “I have begun thinking about local GMB and have a question about local city size and search demand. Is there a bottom threshold for GMB regarding city size and demand?” Okay, I mean, no, there isn't a … You can still get leads from a Google My Business asset even in really small towns. I Know, because I've got several Tree Service assets in some very, very small towns. And what's great about them is they're typically really easy to rank. And obviously I don't get a whole lot of calls from those. But they still do generate calls. So yes, you can still get leads from an area even if it has no search volume according to Google Keyword Planner. But don't worry about that. Really don't worry about that because the Google Keyword planner's typically showing keywords that advertisers bid on.
As far as what I'm doing for my minimum size like when I have location research done by my VA for let's say 30 zip codes around a metro area, including the metro area and then the adjacent or surrounding areas. Let's say we research 30 zip codes. Out of that what once we've identified all the zip codes within a specific radius, then my VA goes and searches the population data for each one of those zip codes and then sorts it and gets rid of any unique or stand or, excuse me. Unique or P.O.Box type zip codes which have zero population and then the ones that, the remaining zip codes that do have population the window that I'm selecting is no less than 10,000. If the zip code has less than 10,000 people, then I omit that.
Now that's not saying that you can't get leads from that. You certainly can. I'm just saying that typically I'm going for 10,000 or more population in a specific zip code, because it's going to produce more call volume, right? It's likely to produce more call volume. So that's just an arbitrary number that I pulled out of the air no kidding. Maybe at some, once I have more of a streamlined process and everything else I may test with some lower population areas and see if I could still generate just as good results or similar results. But that's currently my threshold. And there's really no rhyme or reason to that I just selected that, okay.
But again, it doesn't matter how small the area is, people need stuff, right? Like, so it doesn't matter even if it's a very small town with a small population of say 3,000. Those 3,000 people are still going to need services, right? Of whatever it is. So if you can get a listing in that area, it might not generate a lot of leads, but it should generate leads nonetheless. Okay?
Marco: Yeah, I would add that it depends on what the lead is worth. Because if you're getting 10 and it's only 10 bucks, I don't know if you want to bother with $100 a month, although some people … If you do that 1,000 times, that's a whole lot of money.
Marco: Right? But if you're dealing with something that's high demand in the area, and high ticket so that maybe two or three calls a month is all you need to make this successful for whoever it is, then I mean, totally, because 15,000 people you're going to get some kind of call volume. What kind of call volume? I don't know, you're going to have to research. Research the competition, research what's going on. 15,000, I would say definitely.
Marco: That's not a small size town. I mean that it's small in comparison to others, but you're still going to get decent call volume maybe in the 30 to 40 calls a month range maybe I don't know. If you get a call a day, you're good to go. Calls that turn into leads. Let's say if you get one a day, 20 a month you're good to go. The dermatologist is happy because he wasn't getting those before and it depends on how much he's willing to pay you for your efforts. I mean you got to weight that. How much are you going to get paid for the work that you're going to do.
Actually in if you have Local Lease Pro and you know how easy it is, you'd laugh all the way the bank because literally there's very little that you need to do.
Bradley: Yeah, I agree. I mean, there's no way for me to speculate on how many calls you could generate from a city with 15,000, especially for dermatology keywords. It's not something I've ever … I've never worked in that industry. So I couldn't tell you. But my point is if a three pack is showing its 15,000 people in that population in that area and you said it's a mess and can be easily taken over, then I'd do it, right? I mean it depends. Are you getting paid. Has he already agreed to pay you to do it or are you talking about doing it to generate leads. However you decide to do it.
Something else Larry you can check out is use Google Trends. Go to google.com/trends and you can take … And that's trends, T-R-E-N-D-S and then you can actually sort, you can put in keywords like dermatology, dermatologist, things like that and then select your State, select United States and then select your State that you're in. And then you can get kind of an idea of what the Search interest is. It doesn't show search volume, it shows search interest and it's like a percentage, essentially. So you'll see search interest for the keywords, not only for like dermatologist and dermatology and again I'm not familiar with that industry. So I don't know what somebody looking for that would search for, but that's a great place to start. That is always where I start for any type of keyword research is Google Trends because I can specify my area, my location, my geography, and then I can narrow down all the way to a city level. But that typically restricts data considerably.
I usually start at the State level and if I don't see a lot of data, then I'll broaden my search to United States so the entire country, right? But usually I'll start with just the state level and then also you can adjust the time. So how much data are you looking at as far as historical data. I think by default now it's at 12 months, the previous 12 months of data. But you can select from that drop down also like five years, the last five years or since they started Google Trends, since Google Trends started tracking this data which I think was in 2004.
You can go all the way back to their if you want and that'll give you even more data. But what's cool about that as it will show you the top related search queries based upon your seed term which in this case would be like dermatologists for example. So it will give you a lot of other keywords that now you can start to do research on to identify other keywords that could generate traffic to the business, right? And that'll also, like I said, it doesn't show you search volume. But guys remember the AdWords Keyword planner is or the Google Ads Keyword Planner now, it's an AdWords tool. So when you're talking about doing stuff for SEO, I do still reference it occasionally because it gives me some idea of what type of interest there is for specific keywords but it's not an SEO tool.
It's different in that the data that it's showing is for AdWords data for people that are bidding on keywords and for people that are interacting or clicking on Google ads. So that's what it's showing not necessarily organic stuff, right? So that's why I say, I don't really care what search volume says anymore. I go to Google Trends I take a look there then I also use Power Suggest Pro to pull back a lot of long tail stuff based around my seed terms and then that's it. If I know that there's a suggested phrases and I know that trends shows that there's data and related keywords for that or whatever seed terms of researching then I go ahead and build it for them anyways.
And last but not least, I've said this before but something else you can do is to identify whether keywords convert, whether they generate traffic is set up a Google Ads account or a campaign, excuse me. Set up a Google Ads campaign and just throw a couple hundred dollars at it and test. Because with the alpha beta campaign structure which you can research that just go to Google and search alpha beta Google ads. And you'll see a PDF by what's called by … Excuse me, it's a PDF by a company called Q3 Digital. And talks about what alpha beta campaign structure is, which is really, really easy to set up. It's super simple to set up and it will very quickly show you which keywords are generating traffic and then that's what you can start your SEO campaign around or the keywords that are actually generating traffic, right?
And so that's something else that you can do. Just with a small budget is figure out which keywords are generating traffic and then build your SEO campaign around that. Here's the thing guys, I don't recommend going out and just throwing stuff at the wall when it comes to SEO. Like as far as, “Hey, I assume these keywords are going to be generate traffic. So I'm just going to go start SEOing for these keywords.” Because what happens is you spend a lot of time and effort and perhaps money too on optimizing assets. Building assets optimizing them, building links, creating content, all this other kind of stuff just to find out that maybe that's not a winner.
Whereas if you take AdWords, you could throw a couple hundred dollars at an AdWords campaign, which you could set up in an hour or two tops. If you know what you're doing, right? It could be done in an hour. And then you could let just let the campaign run and slightly optimize it over a few days. And then you'll have data that will show you exactly which keywords are generating traffic, and then those are the ones that you target with an SEO campaign. It will save you a lot of time and a lot of rework. Anyways, I was a good question, Larry.
Next one is Dan, he says, “Is it okay to use a group of purchase images for several different GMBs in the same niche and simply geo-tag them for their unique locations?” Yeah, I mean, we do that Dan. One of the things that I have my VAs doing … We're not really using a lot of stock images anymore because … We've talked about grabbing images from YouTube. I can't get into that specifically here. But any of you that have been through any of courses know that we've covered that in multiple courses which is going and … Grabbing an image from YouTube that tends to work well because a lot of the times those are unique in that they're not … A still shot from a YouTube video hasn't been indexed, right?
My point is that they have a little bit more power. So that's one thing you can do. But what I have my VA do is about once a week just spend an hour going and collecting more photos just using the YouTube method and adding them to a photos master folder like a masters photo folder. In other words, it's just a pool of photos or screenshots or whatever that they've taken that we just keep adding to every single week. Another couple doesn't go in there or, however many they get done in about an hour. And that way as we continue to build GMB assets, our pool of available images is always growing, right? And so that way we can just select images at random from that that drive folder and then we just geo-tag them.
For example, if we're setting up a new asset, and let's say we want to optimize 30 images for daily posts or something, we'll you'll just randomly select 30 images from that photos master folder or even copy that entire folder. And then in put it in the project sub folder, and then use something like geo setter to geo-tag all of those images. And then whenever he goes to post, set up a GMB post or a blog post or anything really, he can go grab an image from that specific folder. It's already geo tagged. It's ready to go. Does that make sense?
We started off just with like 30 images that we started reusing over and over again for other assets. But I don't like that because it could potentially cause a problem. And you guys if you've probably heard me say this before. I hate rework. Like I hate losing assets, guys. I hated it. That sucks. It's very discouraging. So I'd rather spend the extra time developing the masters photo folder more and more on a weekly basis. And again, it's something a VA could do so that you just keep adding. Stock photos will work. Don't get me wrong. But I like to use more unique images of possible.
Marco: We did an entire webinar on how to get unlimited local images in Local GMB Pro.
Bradley: Yeah, [inaudible 00:26:23] right.
Bradley: I thought so.
Marco: In fact, yes we did. So if you're in RYS Academy or Local GMB Pro, you have a way to get unlimited local images and I showed exactly how it's done. And you can have just thousands and thousands of unique images from your hometown and you can relate them all to whatever it is that you're doing. It's a really simple method. I don't know why nobody else has come up with it, has said, “Holy crap. This is so simple.” Because it really is. Once you see it and you see how easy it is, you're going to hit yourself in the head and say why didn't I think of it because it's stupid simple. So if you guys are in it, you just go, it's in the Facebook group in the Local GMB pro Facebook group and in the RYS academy Facebook group. I uploaded the webinar in there.
Bradley: Yeah and I would say definitely you know give more images as you can. It's time consuming to do the methods that Marco was talking about as well as the YouTube method. That's why I recommend that you have a VA do it. Just train a VA to do it guys. It's very inexpensive to have a VA collect images for you, will save you a ton of time.
Marco: Hang on a second. The reason why I did that webinar is I wanted to show people also why you shouldn't use stock images because Google AI can pick out everywhere where that stock image been used. And it's been used multiple times. So Google knows that it's a stock image rather than image taken by someone at the location. So why not go through a little bit extra trouble and give Google what it wants. When we try to trigger the algorithm, that's always what we look to do. We want to feed RankBrain as much data as possible. But it has to be new data for RankBrain to really pay attention.
Bradley: There you go. So Greg's up. He says, “Went through the RYS DYF Manual best I could. I'm a newbie to this stuff and have the following questions. It looks like it may be possible for the RYS G site to rank for the main targeted keyword before the money site does. If so that would be an unfortunate money site branding situation. Even though the G site is carrying links to the money site. I thought the RYS stacks would push ranking juice to the money site.” Well, they do. But yes, sometimes the G site can rank first. And I mean, that's just because it's a Google property and Google's [inaudible 00:28:56] narcissism, right? Google likes to rank its own properties guys, that's why we utilize them the way that we do.
The idea is if you have a Google site that's well built and trust me the way that our guys do it from MGYB, it's incredible. Like, it's amazing how well they come out. I mean, they look really, really good. And there's a ton of data on them. And there's a ton of calls to action, as well as blinks and contact information and all that stuff, so that even if it ranks before the website does, which happens often, it doesn't matter because somebody clicks on it, they're still going to know exactly who the brand is, right? And they could click through to the money side if they wanted to. As far as I'm concerned, I don't care if the Google Site outranks the money site. It makes no difference to me because it's still a branded property that's pushing whoever lands on it to the brand. So in my opinion, it really doesn't matter.
Now, there are some things that you can do. Marco, can you add a canonical to a Google site? Is there a way to inject something in an HTML header? I can't remember [crosstalk 00:30:04].
Marco: Yeah. But that's not something that we're going to share. Not right now.
Bradley: Well, okay. I wanted to say how to do it. But I'm saying, you don't think Greg understands that canonical is anyways. But that's something that you could do. But I wouldn't even worry about it. Because, I would rather the Google Site index than not index and push all the power to the money site. Because if the Google site can index and it's still pushing power to the money site, then both could end up being on page one, right? And I would rather have that additional asset that would push a potential competitor off page one, than not have that asset. Does that make sense?
Anyways, yes, that can happen sometimes Greg. But again, in my opinion, is that's not a bad thing at all. Number two, “Is it best to embed the map on the money site's homepage, or can be embedded on multiple pages?” It can be embedded on multiple pages, or it can be embedded in the footer or in the sidebar which will make it appear on all pages. That's perfectly fine. Typically I embed a map in like the footer, one of the footer widget areas or a sidebar. Typically that's how I do it. Okay?
All right, we're going to be moving. James says, “Hey, hope you guys are well. Quick question if I may. Are you able to change a GMB address after you've receive the postcard and verified the original address? If so …” Well, now you can James only because everything changed recently. Now I don't know if it's a storefront business, as a point of sale. I know for like service area businesses, once you verified the profile, you just go in and clear out the address. There's actually even a link in there that says clear address. I mean, that's what you do now, which is crazy because for the longest time, ever since Google Maps came out, that's not how you did it. And that just changed within like the last six weeks or so. So yeah, you can and as far as … Recently even if you go remove the address, I don't know if you'd want to add the address back in unless it's a storefront.
If you have a storefront where people are going to be coming to the business then yes you want to make sure you have the correct address. But if it's a service area business you don't even need an address anymore once it's verified. Okay? Go ahead.
I might be giving away too much. Set up a manager and do everything through the manager. Don't ever again sign in as the owner. Protect the owner at all costs. Put all of the blame on the manager.
Bradley: You and I have conflicting opinions on that. In my opinion, it depends on whether you're building a lead gen asset which is a spammed asset essentially or if it's for a bonafide business. If it's for a genuine business, then I totally agree with what Marco just said. But if it's for spam to dress I'm actually recommending that to do everything through the owner account and not even connect a manager account. I'm going to that route because I'm trying to reduce any potential footprint issues. And remember with lead gen assets guys, they're spammed addresses, right? There're spammed asset. So you want to reduce footprint or eliminate footprint if possible.
But when you're dealing with clients or like bonafide businesses, right, genuine businesses, then it's not an issue because they're real businesses that can be verified, right? And can be re-verified if needed. So that's why I would absolutely recommend what Marco said, if that's the case. And that would be like assign yourself as a manager and then make the changes as a manager not through the actual owner account. That makes sense.
Marco: Well, here's the deal with that. We have MGYB Done For You services, right? Excuse me, GMB Done For You services. And the only way that our VAs can go in is as managers. And so that's just the way that it has to be done. And in practice what I've been seeing is that anything that we do as managers, whether it's a spammed address or whether it's a real address, Google doesn't react to it because we never put anything that's of the same type … We never put 100 let's say Tree Service properties on one manager. We spread them out. We give them multiple niches. So each one is going to look like it's an agency actually working in the GMB rather than one big umbrella that's getting spammed. Everything under one umbrella. So that's the way we're actually doing it inside the Done For You services. Because they have to be added as managers.
Bradley: That's right. All right. Randy says, “Began using Ghost Browser recently and found that you can edit the user agent string for different identities. Is there a benefit in changing that for different local business identities?” I don't know. That's not something I messed with Randy. If somebody else has an opinion. I'm happy to hear it. I don't worry about all that shit. I'm using Browseo instead of Ghost Browser and I just make sure that I log in through the … And that's what I was just talking about in the previous question. The Google owner account for the GMB asset we assign to project or essentially it's a profile in Browseo. And then we log in. And from that point on that browsing session remains live or active, right?
Even if we close Browseo that browsing session, that profile remains logged in to where when I pull up Browseo and open the Chrome browser the next time I'm already logged in, right? And so I don't care about the user agent stuff. That may be something that we start worrying about a later date. Right now it has not been an issue. It has not cause any problems so I don't mess with that. Again, guys I try to produce results with the absolute bare minimum required. Because otherwise especially when you're building stuff out at scale, the more steps you add the slower it takes to complete. And so we're trying to streamline things as much as possible.
Now again I'm not saying that that's not something that should be done or that will need to be done in the future I don't know. But it has not been an issue for me and the stuff that I've been doing yet. Does anybody have an opinion on that?
Marco: I don't do anything. I mean I have with Ghost Browser but very limited. I don't know. I found it very rigid. It might be a whole lot better … When it first came out. Might be a whole lot better now. They may have added a whole lot of stuff. But I'm just not familiar with it. And at any rate, I wouldn't be because the way that we teach it is get a VA to do it. And which is what I do. I just had a VA go through the training not for Ghost Browser but for Browseo and so that's what they do.
I'm sorry, but I can't help you with Ghost Browser. But we do have some people who use Ghost Browser. If you're in any of our paid groups-
Bradley: Yeah, just post about it.
Marco: Yeah, just posted in there, and we have a few [inaudible 00:38:03] if I'm not mistaken. There's a few people that are using Ghost Browser and are getting results with it. So, check in there.
Bradley: Yep, there you go. And last part of that, he said, apparently, there was an issue with the MGBYB website on his end. If you have an issue with something like that, just contact support at mgyb.co and try to get it addressed there, Randy. All right.
Peter says, “Hey guys. A month ago, I received the GMB listing from your store and there was a street address. Now there is no street address, but the listing is still alive. Should I do something about it or just leave it?” Well just leave it, Peter. If it's a service area business, don't worry about it. The address does not need to show in fact, you should clear the address if it's a service area business. Now, again that's changed that's different from even six weeks ago. It used to be there was a checkbox that you would check to hide your address, but the address was still in the GMB profile. It just wasn't shown in maps to the public.
But now as a service area business, it is recommended to clear the address. And once it's verified, you can clear the address. Google knows about what the original address was, but it's not even going to show in the dashboard anymore once you clear it, and that's absolutely fine. If it's a storefront, then yes, you want the address to show because you want people to be able to click for directions. You also want the location to show in maps so that people can find it for driving directions and all that stuff. But for service area businesses, there's no reason for the address to be listed. Because the business goes to the customer location, right? So that's what it should be. Just leave, and I'm assuming it's a service area business.
Eddy says, “Hey guys. I've been following your content for a while, but only the replays on YouTube. Do you guys still geo-tag your images?” Yes, absolutely Eddy. Absolutely. I've got a VA that does all that stuff. But yeah, absolutely. We geo-tag all the images.
“Also, do you guys purchase the image license for each individual with GMB or do you buy them once and use them multiple times?” Well, okay. I'm using stock images, which again, we try not to use any more at all. But okay. So, for example, I've got clients that I have bloggers post on their GMB profiles direct to the clients' GMB stuff, right?
And so in that case those clients have purchased like, they have an account set up, like I use stockfresh.com is the stock image site that my company uses, my team uses. And so each one of my clients that we blog for has their own Stock Fresh account and they pay for the credits. And bloggers actually just access their account to pull images to post for them. That way in case there's ever any license claim issues for that specific business, that business is the license holder. You don't want to as an agency guys purchase stock credit images or licenses and then post them on client sites. Because the client sites or assets have to be the license holders in that case. So your clients can actually be hit with a copyright claim. Be sued for copyright infringement if they're not the license holders.
And trust me, how do I know this? Because I learned the hard way. So I'm telling you don't do that. If you're going to be posting for clients on client assets, you want to make sure that they're the license holders. However, if you're building lead gen assets and you are the owner, well, owner I'm using air quotes, but you control those assets, then you could actually have just one license for your parent company, whatever your company is, which I hope you have an LLC or a corporation. But your company would be the license owner and then all of those assets you could post them too because you can produce the license and also produced that you control those assets, right? You can prove that you control those assets. So that's what I would recommend.
But again I highly recommend that you're not using stock images. I mean there's other ways to get images like we just talked about.
Ralph Pendergraph says, “Last week I asked about GMB accounts that were suspended immediately after verification. Bradley, you asked how were my Gmail accounts created, and they were created on my cell phone with the same number.” Okay. “Which is probably the footprint and the reason for the suspension. Just want to update you guys.” Well thanks for the update Ralph. That could be it. It's getting harder and harder to create Gmail accounts and that's why we typically just buy them. But we've been having issues with some of those recently too. It is, it's just getting tougher guys. And so we're just going to have to keep trying to work around to get to figure all this shit out. I mean, that's the nature of this industry, right? The cat and mouse game that is SEO.
But yeah, that's why it's important. If you're going to be using account providers, which is what I recommend, it's very important to find a provider that also doesn't leave footprints. Because what sucks is you end up with accounts that you start to do stuff with and then they get terminated incredibly easy, and it's because they were flagged to begin with, and that's a problem.
Greg, this is a question for you, Marco. “Hey guys. How important is AMP for websites going into 2019?”
Marco: I think, well, here's the thing, right? And I've said it before, and I have to say it again, it's all about ART, activity, relevance, trust and authority. And not necessarily in that order, but you have to have it all in order for Google to pay attention. If you already have people coming into your website interacting and staying, page speed becomes a non-factor because ART trumps everything. Let me say it again, in case you haven't heard me. All of the other times that I said it ART trumps everything including page speed. Page speed becomes irrelevant because people visit the website and if it's slow, they expect it to be slow and they wait for it to load. Some websites take forever to load.
I mean, and if you're there for a specific reason, you're going to stay. Now, if you have a brand new site, it doesn't have any visitors, it doesn't have anything, then one of the things that is going to matter is that page speed. Because you want people who are coming in to have it available right away and to be able to stay and take action, right? Once you have that going, then again, it becomes a non-factor. How important is AMP? AMP is immediate, because it's Google cached.
And while the project is going, and while Google is paying attention to it, then it's important. And we still have the plugin in the, what do you call it, in the AMP group, in Facebook. So [inaudible 00:44:46] it's still there. It's up to date, it's working. You could do lots of fun stuff with it. So there you go.
Bradley: There you go. Thanks. Jordan says, “Toxic backlinks indicated from SEM rush. Do you …” I think he meant to say always disavow and Google Search Console and quickly so. “We are currently but wondering if we could slow our role to once every couple of months?” Okay, yeah. I haven't done it in a long time. But yeah, I didn't do it like I would just go quarterly or maybe even bi-annual like every six months or so, that's what I would do. I have a pest control company, they had an employee that I guess left on bad terms or was fired or whatever. Well, at least that the owner thinks it was this ex-employee, started spamming the site with backlinks, but shitty backlinks like really awful anchor texts. Like stuff I'm not even going to repeat on this public company hangout. Like really just awful stuff.
And this was back when I first took the client on which was shit, that's at least four years ago maybe closer to five now. And I was actually pitching the client on SEO services when I happen to look at their backlink profile, and I was using Majestic SEO at the time. But I noticed like, all these awful anchor texts that were pointing to the site. And in fact, those were like, the primary anchor texts. Where like, all these really disgusting, awful things that were being used.
And so that was actually really kind of helped me land that client was because I shared the data from the Majestic report and showed, I was like, “Look, you're getting spammed man. You're getting negative SEO essentially.” And I said, “This could be a real issue. If it hasn't already caused a problem, it certainly is going to.” And so that was part of the reason it became urgent all of a sudden for him to get that cleaned up. And that's part of the reason I ended up landing that client.
One of the things that I did was I would just export the link list from Majestic and then sort by those awful anchor texts and then I would submit all those URLs to the disavow Google … I would disavow those, right? As a disavow file. But the guy was persistent as hell. So again about every three months … At least originally, initially, I did it for about the first year about every three months I would go in and resubmit a new disavow file because additional links would index or appear that we're crappy negative SEO links. But, over time it … And it absolutely helped. I was able to get the site to rank really, really well. So those links were not hurting.
Now, I know a lot of people say don't ever disavow links with Google Search Console. I know people tin foil hat, say because you're just feeding Google Data all that. But I've recovered several sites that had penguin penalties by disavowing links. It's not something I do regularly anymore because all the SEO stuff that I do now doesn't … It's very rare that I come across people that or sites that have to do that kind of stuff. I don't recommend link cleanup jobs. It's a pain in the ass. It's very tedious.
But if you've already got a client and this is an issue then, yeah. And again, there's probably different opinions even from my partners, but for me personally I have had been successful many times by disavowing shitty links. Like I said, I did it quarterly initially and then I went to it about every six months and to be honest I probably haven't even looked in about the last two years now for that particular client. But he's kicking ass so it doesn't matter. So what do you guys think? Marco you got an opinion on that?
Marco: Yeah, I've never disavowed a link and never will.
Bradley: There you go, point in case.
Hernan: I'm in the middle, right? So you guys are like, I always disavow and I never disavow. I think that Google is kind of intelligent enough at these points so that it will tell what kind of links are bring in or are more valuable than others and it all comes down to what Marco was saying. If those links are bringing in traffic and authority and relevance and whatnot. But it all comes down to what do you see in the rankings. Are they fluctuating? Are they piling up? Like it's normal that your website will have a couple backlinks that they're not there because there's a lot of websites that are just like scraping links left and right. Yeah, that's what I would say. Don't touch it unless it really goes down or they're piling up.
But again, I've no other people that say never, never, never submitted a disavow file. But I kind of agree with Hernan too just in that Google has gotten a lot better to determine which links are valuable and which ones aren't. And they kind of disregard their non-valuable links.
Marco: It's called the distance graph algorithm, right? I wrote about it in 2015. That's when it kicked in. That's when Google started just not paying attention to the garbage links and really paying attention to quality links from trusted authoritative sources. The more trusted and authoritative the source in the niche that's what we always say relevance. Or we say ART activity, relevance, trust and authority. That's what activates the distance graph algorithm. So it's not really tinfoil hat. I always say fuck Google anyway.
Yeah, I could give a shit what they do. But this is actually something that's based on science. Google just doesn't pay attention to the garbage links. Whatever they're pointing at you, Google will give them less and less and less authority as time goes by. They might have an effect initially, but you don't really have to disavow them because they won't really count since they have no trust or authority. Now if you have traffic coming through those, let me just clarify. If you have traffic coming through those garbage links, then they can become powerful enough to really affect your website.
And I'm not going to get into how to do negative SEO or hot are how to change the semantic relationship of a website. You can really screw somebody over really bad just by changing the semantic relationship of the website. And there's ways to do it, which I won't get into in this forum.
Bradley: Felician says, “What exactly is a Drive Stack? Thanks.” It's using Google Drive properties for SEO purposes. That's the simplest explanation I can give you. And I'm not even going to try to expand on that. What exactly is a drive stack? It's using Google Drive, which is Google Docs and Sheets and drawings and maps and all that stuff that's available on Google Drive as an SEO tool. That's it. I'm going to move on. We're almost out of time.
What time's your webinar next week?
Marco: 3:00 PM Eastern.
Bradley: 3:00 PM Eastern. There you go Jordan. Jim says, “Donated, I had planned on donating. So this offers just icing on the cake.” Great Jim. Thanks man. “If you've ever learned anything from Marco and or the SM team donating is a given. Think about how much money you've made and how much free information you've gotten from Hump Day Hangouts. Wasn't that worth $5 to $10 or more.” Absolutely Jim and thank you for that comment man. I really appreciate that. I'm sure Marco does as well.
Bradley: Marcus Goodson says, “Is it possible to review the process for creating a new WordPress site by using a redirect from the old HTML site? Is it possible to review the process for creating a new WordPress site by reusing a redirect from the old HTML site? Do I need to edit the htaccess to transfer the authority to the new site best practices?” I'm not sure if you're talking about building a new site on the same domain … redirect from the old … Yeah, okay. I think I know what you're saying. If you're building a new WordPress site on a domain that was previously an HTML site, how do you capture or redirect inbound to link equity, right? Link flow from non-existing HTML pages.
Then yes, and htaccess would be a great way to do that. All you got to do is like, for example, just build a list of all your pages from your HTML site and the URLs. And then you could just redirect those to the new pages on the WordPress site. Because typically HTML sites are going to have like, dot html at the end or something like that at the end of the pages, whereas WordPress doesn't, right? So you could just set up all those redirects in htaccess Marcus, and that's absolutely how you could do it yet.
That's the point, is you just want to set up 301 redirects. In fact, I'm not sure if you can do it with the plugin. I think you can. I use simple 301 redirects is a great WordPress plugin because it's exactly as the name says. It's a simple 301 redirects. It's super, super easy. All you do is you put the original URL in the left column and in the right column, you put the target URL, the new destination and it'll automatically set up redirects and so like, you could take your HTML extensions, right? So from each individual page and put that in column A and column B is where you would add the new WordPress page or post whatever the URL that you want to redirect that old one to.
But that's just if you want to do it within WordPress. If you want to do at htaccess, if you're comfortable editing htaccess, you can absolutely do it there. And that's probably the best place to do it if you're going to do it. I'm not comfortable editing htaccess guys, so I typically use the plugins, or if I have some redirects that I want done via htaccess. Fortunately, I use really good hosts like Liquid Web or WPX hosting. And I can ask them to do it, hosting support to do it. And they'll do it for me. Because again, I don't like messing around in the htaccess. I'm not one of those types of coding nerds. I don't understand that shit. And so I just stay out of it. Okay, cool. We're going to keep on moving. We're almost done anyways.
Felicia says, “Next one was not Dan's question. I see mine was deleted. Great.” I'm not seeing … What are you talking about Felicia or Felician? I'm not sure what he's talking about. Next one was not Dan's question. Okay anyways, I don't know what you're talking about and nobody can delete comments from this page at least I don't think you can. No, and so if you posted a question and it's not appearing Google Plus sometimes will say that comments or spam and there's no way for us to control that. And if Google says it's a spam comment and it takes it from the page and we can't even see it as an admin, page admin. Just so you're aware of that. It's nobody was targeting you, okay. If you posted a question and it's not appearing then it's because Google took it off the page not us. All right.
Edward, what's up Ed? Ed was at [inaudible 00:56:52] live he's awesome. He says, “Envado subscription lets you license photos for your clients.” That's perfect Ed, thank you.
Gregory says, “Can you see suggest a couple of call forwarding platforms for ranking websites?” Oh, yes, Gregory. Great question. I used CallFire for … I still use CallFire because it's so ingrained into my business. I've been using CallFire since 2012. No, actually probably … Well, I don't know. Between 2010 and 2012 is when I started using CallFire and I've been using it ever since. So I've got dozens and dozens, if not a 100 plus phone numbers in CallFire.
However, I just started for this GMB asset building the scaling like because we're really building this out. I started using CallRail. I freaking love it. In fact, I would love to transfer all of my numbers from CallFire into CallRail. But that whole porting numbers over is a complete cluster fuck. Like, it's not something I want to do, and it takes several weeks. I'm just not even going to attempt it. Everything that I'm building now though, I'm using CallRail. It's fabulous. It's inexpensive. There are so many amazing features in CallRail guys. It's awesome. So I highly recommend you use CallRail. Anybody have any other suggestions?
Marco: I totally agree I've been using it for about five six years.
Bradley: Yeah, it's great. I really wish I would have started using it a long time ago.
Hernan: But have you tried to integrating them with any other tools yet? I assume they're pretty deeply … I mean I would assume CallRail's been around for a while. So they can act like an example.
Bradley: Oh my gosh. They'll integrate with just about everything. And they'll integrate directly with like Google Ads. I mean it's awesome. And there's a bunch of different apps that will natively integrate with it. But then it will also connect to Zapier, which means you can pretty much connect to anything. So it's amazing.
Hernan: Well, that's good. We should probably talk with the Local Lease Pro people because I see it too. I'm looking at the CallRail pricing info. It's nice they got packages. So if you did this per like metro area, you could include this and kind of have things separated out. I kind of like how this is setup.
Bradley: Yeah. That's great. So great question Gregory. All right, Jordan says, “I'm planning on donating 200 to the charity to get in to Marco's negative SEO webinar.” That's funny. I've never done negative SEO guys never. Never once. Don't get me wrong, I've been tempted to do it. But I've always thought that I would rather work on stuff that can produce revenue, than to take somebody else out because they pissed me off. You know what I mean? And not only that, but I truly believe in karma guys. Karma is a bitch. The universe as a way to working stuff out. And if you're out there negative SEOing, and I know Jordan was kidding. But if you're out there negative SEOing somebody, like that's going to come back and bite you in the ass at some point in your life at some time.
John says, “I'm on my way to Boston in December. First grandchild on the way, we'll catch the replay. Thanks.” Awesome John. John is a Mastermind member. So everybody, we made it, we're only one minute over. Wow. All right guys, thanks for being here. Thanks, Adam for hanging out and Marco as well by everyone.
Marco: Bye everyone.
Adam: See you guys.
Bradley: See you guys.
In episode 206 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if the team uses proxies with Ghost Browser or BrowSEO when working with GMB accounts.
The exact question was:
Do you use proxies with Ghost Browser or BrowSEO when doing stuff with GMB accounts? Going through Local Lease Pro and wanting to make sure I set it up correctly. Not sure if it would even be possible to get proxies that localized, but if not, would you still do it all from your home or office IP?
In episode 170 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the best practices for using BrowSEO in 2018.
The exact question was:
Thanks for answers and patience last week, super helpful as always. BTW, Jeffrey Smith SEO Bootcamp is going WELL, thorough, easy to consume and digest will be implementing soon.
1. BrowSEO Still Working 2018 (2016 HDHO = Solid Overview)
If YES, any advice on approach, usage, your application of it presently if at all?
BrowSEO is a web app that scans web pages through the eyes of a search engine bot. It scours meta information and shows you how a search bot sees it. With this SEO browser, you have a better perspective in analyzing site structure since you'll have the advantage of how Google sees your website. Unlike other SEO software like Screaming Frog, this doesn't provide information on outbound links but it focuses more on the site's pages structure including header tags and meta robots.
In the video, Bradley mentioned that he still uses BrowSEO in managing multiple profiles and build browsing histories and cookies for different personas or different accounts. There are also tons of features in the Pro version but he did not commit to further explore the tool as he heard that the training isn't as organized as he wished it to be.
Click on the video above to watch Episode 132 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday. Continue reading “Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 132” »
Click on the video above to watch Episode 129 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Bradley: Okay. We're live.
Adam: All right. Hey, everybody. Welcome to Hump Day Hangouts, episode 129. This is the 26th of April 2017, and we've got part of the group, here. I think two, fifths of us are out traveling or flying, today. Myself, Bradley, and Marco ares here. Instead of doing the Brady Bunch up and down, I'll just look over this way, and Bradley how are you doing, man?
Bradley: Good, man. I'm happy to be here. It's a beautiful spring day. Got lots of good questions, already, and just looking forward to doing it.
Adam: That's nice. Marco, how's the weather, for you?
Marco: It's sunny in the mornings and it rains every afternoon, now for three, four hours and then it goes away until the next day, it's typical, but still warm.
Marco: As I said, it's either warm and raining, or warm and sunny.
Adam: Nice. I couldn't help, I was looking at my background, if Wayne is watching, there's Nike headphone inception going on, here, there's the exact same pair behind me. Anyways. On to more important announcements, not about my headphones. I wanted to let everybody know, hopefully by the end of this Hump Day Hangout we'll have a link for you guys, we're busy getting it setup, because we just confirmed with Pavel, and I just missed out on the topic, real quick, because I was busy doing the background stuff. Bradley, do you want to tell them what the webinar this Monday is going to be about?
Bradley: Site Whizz. Apparently, he's got another application that he built specifically for PBN stuff, but I can tell you I'm super freaking impressed with Rank Whizz and Pavel from the webinar that we had this week, on Monday. I mean, the guy really knows his stuff, and you can tell, and because of that the tool is super powerful, and from some of our Mastermind members that were commenting on a thread in the Mastermind about it, they were saying that it is indeed a very powerful tool. There is a bit of a learning curve, though. My point is after going through the training webinar with Pavel on Monday, and seeing what Rank Whizz does, and seeing how so many other tools that are kind of like duct taped together, you know, everybody has different tools to do different things, so many of that can be consolidated under one dashboard.
It makes sense to take the time to learn it, now honestly, I'll be 100% transparent, I don't run tools like that. I've hired people years ago to start doing that for me, because it's not something I had any desire to do. We're probably going to be and in fact, I've already talked to our link building manager, Deady, about hiring, or signing somebody to us to run Rank Whizz, specifically, because of some of the incredible stuff it can do. So, anyways, that said, if you haven't seen that webinar go watch it and then the Site Whizz webinar, I can only imagine is equally as impressive, because of how much development, and care, and thought that Pavel put into the Rank Whizz. I'm really super excited to see what it does, because I'm clueless as to what Site Whizz does, so this is going to be 100% new to me, as well, but I'm really anxious to see it, so I encourage you guys to sign up or register for the webinar on Monday and attend.
Marco: What really drew my attention was that he actually talked about what I call the three elements, or the three components that a link must have to be considered good. Right? Which is relevancy, activity, and trust and authority, not necessarily in that order, but I mean he's one of the few people that I know, Mike Pierce is another, and you guys know that to me he is by far the best technical SEO, anywhere, but for someone else to talk about it, and to know, and to understand the concepts, to me, that says it all, because he actually understands where Google is and the W3C are trying to take the semantic web, where everything is headed. So, if he understands what the future is then he's already planning ahead, which is where everybody should be going. You never want to be reactive. Right? To search engines and upgrades. You always want to be proactive-
Marco: You always want to be in there, and you want to be ahead of the curve.
Bradley: Yeah. What's next, Adam?
Adam: I believe, you guys have a webinar, you guys, I believe we, hopefully we'll be there live, you guys are doing some structured data awesomeness. Correct me if I'm wrong. I believe that is May 8th. Right? The following Monday.
Bradley: Yes. At three o'clock, I think.
Marco: May 8th, at three o'clock. Yeah. It's not ready, yet, nor is the signup ready, I mean, I'm still working through a whole bunch of information that I had to go through. Every time I think I have it, I keep discovering something new, so I it's new for me, so trying to explain it in layman's terms, so that everyone can understand. I know we have a lot of high level people, but I like to talk one level down for the person that's just starting out, for the person that's trying to grasp the concepts. I have to really understand what it is that they're saying, so that I can try to explain it. All right. If you cannot explain it, you don't know shit. That's where I go. That's where I am. I know that Bradley is co-presenter, so he's going to be giving us his insights, and how he sees structured data working. He does so much local, so he knows about all that and how it works. We're hoping to give a really good one, two presentation on structured data.
Bradley: Yeah. I agree. It's going to be awesome.
Bradley: No. I was about to post on the event page for Ken Roberts. Hey, Ken, we did, we answered your question. Actually, Marco and I got together on Monday to consult about your question, and so it's been answered in the Facebook group. The Syndication Academy Facebook group, I'm about to drop the link to that particular post, apparently Semantic Mastery's doesn't have you in a circle, Ken, because I cannot tag you, but anyways I'll drop the link, or go back to The Syndication Academy, Ken, in the group and you should see the answers to your questions from last week, because we did end up, Marco and I scheduled time on Monday just so that we could talk about your question. Anyways.
Adam: One more thing, real quick, I was going to say, we just got the webinar setup, so I'm going to post the link in if you want to check out this awesome webinar, this Monday, with Sit whizz info, get signed up, and we'll email out about that, but I wanted to make sure everybody has a chance today to hop on that.
Bradley: All right. Ken, I just posted, he's here watching, I just posted the link to that Facebook post. If you're not in Syndication Academy guys, you won't be able to see it, but Ken will, because he's there. All right. I'm going to grab the screen and we're going to get into it. You guys cool with that?
Adam: Yeah. Let's do this.
Bradley: Yeah. Let's do it. Can you guys see me okay?
Adam: Yes. We can.
Bradley: All right. Very good. Let's scroll down to the bottom. Got lots of good questions, already, so this is awesome. All right. Aussie is up first, “Hey, all. I got a website that have a tier one,” oh, couple things we didn't mention, number one, if you guys are new to Hump Day Hangouts, there's a couple things that we probably need to just make a note of this, Adam, every day, or every single week.
Adam: Yeah. I just did, and I didn't want to stop you, I'm actually getting something to paste in there.
Bradley: Okay. Cool. I was going to say, if you guys aren't aware of where to get Syndication Academy you can go to syndication.academy, again, that's syndication.academy. That's where a lot of the questions that we get on Hump Day Hangouts come from that training and that methodology, so that's a lot of the times what we're talking about, if you're unfamiliar with that. Also, a lot of questions that we get, regularly, guys can be answered in our knowledge base, just so you know, and that is at support.semanticmastery.com, again, support.semanticmastery.com is our support portal, I guess, and there is a knowledge base and FAQ's for various products that we have right there on that support site. I just wanted to kind of point you guys to that, in case you were unaware of those resources. All right. Anyways. Aussie says-
Marco: Before you move on, can I just mention something, so that we have it down.
Marco: When we get new people, we get the same question a lot of times over and over, and over, and I understand that we have new people coming in that will ask the same questions. Please, if you are new don't think that we're treating you like you are new, like you're dumb, like you don't know what you're talking about, this forum, or what we do on Hump Day Hangouts is just for that, we don't want you to feel bad. Please, ask your questions, if we say to go to whatever source, it's because the answer is there. It's been explained, and that's the best way to start, if after that, after you've gone and looked at the resources, you still have a question, you're welcome to come back and ask us a more in depth question or to clarify, but please just keep asking the questions and we'll do the best we can to answer them.
Bradley: Yeah. Occasionally, if I get a question that's been asked 1300 times, I do get a tad bit annoyed, but don't misinterpret that as me being annoyed with the person asking the question, I'm annoyed with the question, not the person asking the question and I'm working on that, guys. I recognized that, that can come across as shitty, and so I'm working on that, and I apologize for that, but I just want you to know that certainly guys that's what this is for. Hump Day Hangouts is for people to come and ask questions, new, or experienced alike, it makes no difference. Please, feel free to ask questions, here. Okay?
All right. Now, we'll get to Aussie's question, he says, “I got a website that I have a tier one branded ring, I powered up the ring with my PBN's. The tier one ring became too powerful.” Okay. “My website got slapped by Google and all the pages that had links from the ring lost their rankings, is that possible? PS, the other pages that don't get links from the ring didn't lose their rankings and webmaster tool 400 links from WordPress, one of the links from blog spot, Trello, network shows in search results, some of them even page one, the Trello especially,” yeah, by the way, just a side note, I've noticed that, too, recently that the Trello pages or your profiles are ranking like crazy, I'm not sure why that is. “If I want personal support who would I contact with? I'm a member of Syndication Academy and Battle Plan, and RYS starter.” Okay. I've never seen this, what you're describing here.
If you're going to be using tiered rings, though, however, or syndication networks you want to add additional related content feeds, or sources, triggers, into the second tier networks to try to mask or hide footprint as much as possible. Remember, you're not trying to hide a footprint on your branded ring, you're trying to claim it. You're trying to announce to the world that this is you on all these different locations, or this is your brand, or whatever. I've never experienced that, what you're talking about here from a branded ring, but that's also because, and Aussie, I don't know what kind of content you're publishing from your blog, so what I'm saying is if you're publishing content from your main blog that's syndicating to your ring, and you're doing automated content, or positing maybe too frequently, or I don't know what could cause that, but I know that there could be content issues that are causing that problem, as well, and it's not necessarily from the syndication network. There's some variables that I'm unaware of, here, from this one line, or two little sentences here isn't enough detail for me to be able to make an educated guess as to what the problem is, other than it may be a content issue with what you're posting from the blog, if that makes sense. Marco, or Adam, I guess, have you guys ever had any experience with this?
Marco: I'm looking at this and he says he has RYS starter, now, what he could be experiencing is the Google dance, we covered this before, and I just dropped the link at the top, so that he can go and take a look at it, I don't know how long it's been since he did this. Sometimes they disappear. It doesn't mean that you got Google slapped. It just means that they're dancing, and they'll eventually come back, you wait 21 days until the Google dance has cleared, and then you go take a look at your ranking. You cannot SERP watch or you'll drive yourself nuts-
Marco: Watching it go up and down. It goes up and down, up and down. Then, eventually after that period it's like a probationary period. Right? Where if you go and do anything, they extend it to, I think it's either 60 or 80 days and if you do anything within that period then you can get permanently sand boxed, so I would say just relax, let it sit, let it stew, and see if it starts coming back. In the meantime, he can be looking at other things, whether he's doing multiple posting, whether he has a multi tiered ring, which is not necessary for most keywords, but I see that, and if he did that, and if he powered it up, meaning if he built links to tier one and RYS it will dance, but it will come back and it will come back better than ever, if you leave it alone for the period of time that the Google dance requires, it's riding the patent.
Bradley: Yeah. See, Aussie, I've got, I mean, I literally have websites and some clients, some are my own that I've had syndication networks around since 2012, and literally have thousands of links from WordPress and thousands of links from blog spot, or blogger, and Tumblr, and that kind of thing in search console, and never once have they ever been slapped. I cannot see it having anything to with the syndication network, unless there was a problem with the content, again, that you're publishing. If it scrapped content, spun content, stuff like that, that could cause problems, and there's no question.
Also, it could be if you're using tiered networks, like I said, and you're not masking or hiding your footprint, properly. That could also cause issues, but again, if you want to contact somebody, you could reach out to us in support, and if you're in the Mastermind, we can provide, of course, support within the Mastermind, but if not it might, you might have to schedule with someone on one consulting time, but you can always send in a support ticket and propose what it is you need help with and we can figure out what the best course of action for you would be. Okay?
All right. David's up, he says, “Same question as last week, tech glitch pause, if I'm creating branded IFTTT networks for clients, do I need proxies?” Okay, David. No. Yes and no. No, if you are limiting how many accounts you create. Let's put it this way, when you go to start creating an account, or a network, you're going to create a profile in a new Google account, and then you're going to use that Google account to create the profile or the accounts on all the other network sites, network properties, Tumblr, WordPress, Gravatar, all that stuff. Right? That's basically one account set, so as long as you're only doing one or no more than two account sets in any 24 hour period, then you should be okay.
Just, in other words, that way you're spreading out new account sets per IP, so that you're not, if you use just your own IP, and you're creating a new account set, every day, at some point, I don't know what the threshold is, but at some point, you're probably going to have your IP flagged, by if not Google, by some of the other web two properties. I recommend that you always use, you know, you can use a VPN. I particularly don't like to use VPN's, because those are shared IP's, even though a lot of them have big pools of IP's now, I still don't like to use them, because they're shared. I prefer dedicated proxies, because then I know they're clean. Okay. Again, I highly recommend that you're going to do it, and also, David, if you're going to be building networks and using proxies then to make your life a hell a lot easier I recommend that you pick up Browseo. Right now, Browseo, now has a monthly option it's like 37 bucks a month.
The amount of headache that it will save you to be able to use Browseo and have multiple browsing sessions open using different proxies for different profiles and all that kind of stuff, the speed with which you're able to accomplish your tasks by having that ability, or that function available is unbelievable. Right? It's amazing. I've got Browseo open right now. I mean, I got it open all the time, now, because it's just so freaking amazing. So, I highly recommend that you use that, as well, it's going to make you a lot more efficient. As I mentioned, before, I certainly recommend, David, that you only build a few networks to get the hang of it and then outsource it. You can buy them from us, or you can hire your own virtual assistant, and put them through the training, and have them build so that you have an in house builder, that's going to be your best option, you'll make the most money that way, if you create your own in house builder, or excuse me, train your own in house builder. All right.
Next question. “After an IFTTT stack is in place, how much does a Google property stack, including interlinking docs, excuse me, interlocking Google Doc's, et cetera, boost to network and what tier should they point at, and how soon can, should it be plugged in?” As far doing an RYS or a drive stack, I don't see any reason to wait. Marco, can comment on that, but I don't see where there's any reason to wait, and you can link to all of the above. You can link to your money site, your Google My Business page, your tier one properties, because all it's doing is reinforcing and validating the entity. Marco, do you have a comment on any [crosstalk 00:20:50].
Bradley: The network back.
Marco: The verification from Google.
Marco: As soon as the verification, then we have that NAP, the way that it's set in Google, that's how it's going everywhere else that we have it. I mean, I trained Justin, and I continuously go back and forth with him, he's our RYS VA, he knows exactly what to do, how to hook everything up, so that you guys don't have to do it. If you want to go through it, then the place for the training is RYS Academy. Otherwise, you're left guessing on how everything is done.
Bradley: Yeah. All right. Hopefully, that helps, David. Yeah. The same order that whenever, I agree with Marco, if it's going to be for a local business, it has an NAP, you're going to want to wait until you have a verified address, and you probably already do, but if not, if it's a new listing, a new business, then yeah, wait until you get the Google My Business page verified, so that then you have the NAP exactly as it's listed in Google. I totally agree with that. Typically, what I'll do with a new property is order the network, build the site, while the network is being built.
My curator, somebody from, one of my curators, will end up creating content for me like having at least a minimum of three curated posts ready to go, so that when the site is built, and the network has been connected, then I go in and publish those three posts. I'll drip them out, over a course of a week, or so, and then from there I'll order the, excuse me, the drive stack, and then I'll order a press release, and then I'll order the first batch of citations. That's pretty much the exact same process that I go through for every single new site that I launch, or even a site that's an existing site and I'm taking a new client or something like that, that's the same process I have to go through, is still sitting up the network first, and having content produced while the network is being set up and all that kind of stuff. It's the exact same timeline that I always use. Just because it works. There's no reason, if it ain't broke, don't fix it.
Ryan's up. “I've added a section to my website that is a video library, the section lists all the videos from my YouTube channel. Each video has its own page, or we are hosting a YouTube video with transcript and description of what the video is about. My question, I created a separate video site map listing all the individual videos, once I submitted the site map, all 55 of the videos were indexed, but over time they are starting to get de-indexed in increments of five or 10 at a time, now, only nine videos are indexed. What could cause this? What can I do to troubleshoot why my videos are getting de-indexed? Everything in search console shows that my video site map has no errors, so I'm not sure what is causing this de-indexing.” It's a good question, Ryan. I'm not 100% sure, either.
Bradley: It's a transcript and a description. Probably like a summary, maybe, is what the description is.
Marco: I mean, is the description being taken word for word from the video description?
Bradley: You mean, from the video description in YouTube?
Bradley: Yeah. That can cause problems, Ryan. Good point, Marco. I don't know that, that's the case, Ryan, but if you are, here's the thing, though, if you're adding the transcription to the post, then that should make it unique enough, I mean, again, this is just speculative, but my experience with having video pages de-indexed, and I'm not talking about the videos themselves, I'm assuming the YouTube videos are still indexed, but the video pages on your site are being de-indexed, or falling out of the index, that doesn't necessarily mean that they've been de-indexed. Right? De-indexed connotes like a penalty, but falling out of the index doesn't necessarily, like that's just a Google dance. Right? My point, Ryan, what I'm trying to get at is whenever I was doing a lot of video syndication networks, what I used to call broadcasting networks, which is I'd have self hosted WordPress sites with IFTTT syndication networks around those sites, and then when I would publish a video to a YouTube channel I'd have YouTube connected as a trigger to self hosted WordPress sites. I used to use a plugin to do that, but then I just switched it over to using IFTTT, and YouTube to WordPress. You can do that for self hosted sites, by the way.
Anyways, whenever I would have the applet set up at the time, they were called recipes, but the applets within the description, we always just talk about pasting the embed code, and a link to the video, and you can either do a naked URL, or an anchored text URL to the actual YouTube video itself, and then a link back to the channel and if that's why our applets are set up the way that they are, because when I had those video broadcasting networks and I was auto syndicating videos to them any time I uploaded a video to a channel, any of those WordPress sites, those self hosted WordPress sites that imported the description, so remember that's a token, a token inside of IFTTT that you can add, or what they call an ingredient.
You can add the description ingredient. Every single one of the sites that I had auto syndicated videos to that imported the description got de-indexed. Every single one of them. All the sites that I had didn't import the video description from YouTube, didn't get de-indexed. That very well could be it, is if you are importing, although, like I said, at least without testing this I would think that if you had the transcription in the blog post, but not in the video description on YouTube, that, that would make that blog post unique enough that it wouldn't be de-indexed, but maybe it is causing an issue. That's the only thing I can think of at this time. I mean, what other ideas could there be, Marco, anything else?
Bradley: You could do that.
Marco: I would use it totally, just to solidify it at the entity level. Right? At the coding level. I'd post the URL to Sistrix, which is really, really good about giving you some great video markup for rich snippets, and that might help. Everything tried first, get rid of the description, see what happens, and then mark them up.
Marco: Use the schema generator that I posted and see what happens. Come back and let us know.
Bradley: Yeah. That could help. Wrapping those videos and video object markup could probably help, too, so let us know, Ryan, how that goes. Then, also, again, I'm curious to find out if that's what you're doing is importing the video descriptions, too, because if so, what I would recommend is omitting the video descriptions if it's the same as what they are on YouTube, and then just using the transcription and that's it.
All right. Kurt's up, he says, “A couple of questions. LRS has done a great job poking some keywords to Google page one, what I use Tube Rocket from Bill Cousins, instead of LRS to upload the videos into the poked sites, if not, what would I use to Tube Rocket for if LRS, works? I understand that Tube Rocker,” and he's talking about Tube Authority Rocket, guys, otherwise known as Rocket Video Ranker Pro. We did a webinar with Bill Cousins a week or two ago, it's a really, really cool tool. We got a lot of really, I did a full on case study bonus, too, which was pretty detailed. It's probably two and a half hours worth of video in that case study alone.
He says, “I understand that Tube Rocket can make the videos unique, but if possible, how would I get them into the spots created by LRS, since it requires live stream, not just a video upload?” Okay. First of all, Kurt, yes, you can use Live Rank Sniper to stream a video into the scheduled live event, because those are essentially just place holders. Right? The schedule of live events are just place holders, however, the problem, and it's not a problem, but the drawback of using Live Rank Sniper to stream to those scheduled live events is that it's a slow process, because you have to open up Live Rank Sniper, it's only a couple of clicks of a mouse, guys, it's not like it's difficult, it's very simple to do, but it's a slow process, because you have to allow the software to start the stream.
You click the upload or whatever, you click the tab, and then you go navigate to the file on your hard drive, click it, and then you tell it to start streaming, and it basically, you just wait for it to go through the process of firing up the live stream, starts to stream it, and then it closes it down, and all that. So, it's a manual process, and my point was if you've poked a 100 keywords and you got 40 of them that are ranking on page one and/or page two, and you want to go upload, that's a long time. A lot of time that you're going to have to sit there and click the mouse a few times to get it to stream, it's just going to take you a ton of time, Kurt. You can absolutely do that, there's no problem. It's just personally, it's not efficient, for me, so I wouldn't recommend doing that. You know, there is, Peter Drew, excuse me, I was drawing a blank, Peter Drew has Hangout Millionaire, which would integrate very, very well with Live Rank Sniper, because they're from the same developer. They have the same interface and that kind of stuff.
I'm fairly certain that Hangout Millionaire can actually stream into those scheduled live events. That will automate the process, so that you don't have to manually start every single stream. If you want to use the pre-scheduled events that are already ranking, then I would recommend that you upgrade to Hangout Millionaire, and use that. Okay? That's the reason why I say that is because you've already got the place holders in place, and I'm fairly sure that Hangout Millionaire is able to stream to those scheduled live events, but you might have to check with Peter Drew and support first prior to signing up for that. Where Rocket Video Ranker, Tube Authority Rocket, they're one and the same, really, shines is that it basically uploads videos and it uses that very unique process where it sets everything to private, and then you go in and turn them all public at the same time, and it just seems to work.
Again, I don't know why it works, but it works. So, as long as it's working, it's something that can be exploited, and I've used it a lot, as well. Okay. But, no, you cannot use Rocket Video Ranker to stream to scheduled live events, it doesn't work that way. Rocket Video Ranker is strictly an upload application, I mean it makes it so much faster and efficient to upload a bunch of videos all at one time to the same channel. But, there's a limit to that, by the way, too. I ran into a couple of issues throughout the case study where I made a mistake with a batch of 30 uploads and I had to go in and delete them all, and then I went back and uploaded, again, to the same channel, and it denied me, it said, you've uploaded too many videos, and you must wait 24 hours before uploading anymore, or something like that, so just keep that in mind. Again, it's a different animal. They can accomplish similar things, but remember Live Rank Sniper was specifically a keyword poking tool, I mean that's what it was advertised as. Right? It's a keyword poking tool. Yes, you can steam to pre-scheduled events, but it's not really designed to do that, efficiently, in other words. Okay?
I don't know, Kurt, I haven't test that, personally, I would not want to use Chicago coordinates for suburbs around Chicago, because those suburbs each have their own coordinates. Right? Every point, anywhere at all geographically has its on coordinate. Right? So, even if you move a 100 yards to the right or the left, or north, south, east, west, it doesn't matter my point is it still got a unique coordinate, so if you're assigning a Chicago coordinate, excuse me, to all of the other locations that you're targeting, then you'd be giving mixed messages to Google. I haven't tested that, so I don't know whether it would work or not, but to be honest with you it seems logical to me that it would cause problems. So, I would recommend just omitting the geocoordinates from those campaigns, unless you're targeting one location.
All right. Alexander is up, “Should I use the same persona rings to multiple products? For example, the same 10% of the rings for two or more unrelated projects.” I don't recommend that. I mean, you can to a point, Alexander, I would still try to keep them somewhat related. Here's the thing guys, like for second tier networks, which are basically persona based networks, especially for like YouTube syndication's, stuff like that, things can be a bit more general, but remember theming is really, really important. I'll let Marco comment on this, but guys theming and relevancy is critical, now, and it's only becoming more and more critical, so I'd recommend not spamming up some second tier networks, or persona based networks with a whole bunch of unrelated stuff. Try to keep it somewhat ballpark, somewhat in the same ballpark, because you're going to get more power, and more authority built from any of those links, embeds, whatever, from those networks if they're themed correctly. Marco, you got a comment for that?
Marco: No. I agree. We go back to what I mentioned in the beginning, which is the three components of a link. Right?
Marco: Relevancy, activity on the link, trust and authority. If those three things are present then you have a great link, if you omit one of those then the link becomes not so great, what overcomes that is where the link is coming from, like if you can get that awesome boost from one of these super powerful websites where you get that link that just pops you to number one, then that'll override the relevancy activity, but it has to be powerful, it cannot just be any old link, or it could have decent metrics and you would have to boost it, so that you power up the metrics to override the relevancy factor, but you still need all the other three components. I mean, I could talk about this all day, but we're still going to come back to relevancy, activity, trust and authority, that's what you need on a link. If you don't have that, and most, again, most PBN's are just there to provide a link, if you are doing just that then you're better off going and renting. You know how you can go and rent from what used to be a PR7, or a PR8 you better off doing that, you can still do that and get a lot of bang for your money.
Bradley: Yeah. All right. Bacon is up, he says, “I have a question about Google sites, if you were to create multiple sites, do you need to do each under a different persona, since it is a Google property?” No. It's not necessary. You can do it all, I mean, you can create multiple Google sites under one profile. It's fine. Just keep in mind, that if you're doing some nasty stuff with them, with any one of them, or a combination of them, you stand a chance of getting that account slapped and potentially terminated, and if you have multiple Google sites in that one account, and that account gets slapped, or terminated, then it could end up, you end up losing all of them. Again, I always talk about mitigating risk, guys, specifically because I just don't want to have one where Google can come in and terminate one account, and I lose multiple digital assets, or multiple businesses, so to speak. Right?
So, it's a matter of just trying to mitigate risk, it's up to you. What's your risk tolerance? Mine is very, very low. Okay. All right. Ken, says, “I know when syndicating a YouTube video we want to only push out the video and link back to the video without any other content on the page, would this hold true for syndicating my map, too? Is it better, worse, or does it matter to have content on the page with my map when syndicating it?” I don't have enough experience with that end, but maybe Marco can shed some light on that.
Marco: Let me read through that, again. There's a lot of stuff that I just cannot give away in this forum. I cannot give that away. Yeah. Content matters, whether it's on the page, or somewhere else, makes a big difference. Relevance, right? You can push relevancy, because it will bleed through to the source, whatever you have on the page, the bot will come in read it, it will drop into the iframe, so to speak, it will drop into the hole, go down to see where the source is, and all of that, that the bot is holding, wherever it's holding the information, follows through, so it helps. It helps more if it's somewhere else. That's as far as I'm going to take it.
Bradley: Yeah. I mean, I haven't done a lot of map embedding stuff, so I don't have a lot of experience with testing, Ken, on that, but I would agree that I would probably be, because the problem with YouTube with importing the description, is what I discussed earlier. Right? Is that every single time, or every property that I have while I was importing the descriptions would get de-indexed. That's why I stopped doing it, but for maps that's different. Again, I would want to try to put some content on the page, and then test it, but I don't know, because I haven't done it. I'd just follow Marco's advice.
All right. Don Johnson, says, “I just tried to verify a UPS mailbox for Google My Business, and as soon as I submitted the postcard request, I got Google has suspended your page due to quality issues,” I can imagine, “I decided to delete the listing and try to come up with a plan. I knew you guys have started using PO Boxes with street delivery, which is what I told the client to do, but he didn't listen. Just wondering if you have any advice how to save this address. I have been trying to convince this client for a couple years that we need an address in a larger neighboring city, and telling him, that, hey that didn't work, we need another address is not something that I want to do. Does it mean that the UPS location is flagged as a mailbox location, or might there be a work around? Thanks.” It very well could be, Don. UPS mailboxes, in fact, there was one, I mentioned before on a couple of different times that, yes, I use PO boxes, now, and I have been for at least three years, now, and I keep all of them.
In other words, when I rent a mailbox, I don't just rent it, or excuse me, a PO box, I don't just rent it long enough to get the postcard, and then let it expire. I keep renewing them. I've got dozens of PO boxes and I pay for them every single year, and the reason I do that is because in the event that I ever have to reverify the business, I'll have access to that location, that address. The reason I know how to do that is because that's only happened twice to me in my entire career. Okay. But, one of the times that it happened it was a UPS mailbox for one of my tree service lead gen sites, and the UPS mailbox was like $36.00 a month, it was freaking ridiculous, and so I let that mailbox go, because I thought I'll never need it again, and it's too damn expensive. Sure enough, I got a reverification, I was required to reverify via mail, snail mail, and I didn't have access to that location, so I lost that maps listing, because I didn't have access to it.
So, that was a painful lesson for me, because that was a profitable, it generated quite a bit of revenue, that particular site, so anyways, my point is that ever since that time, first of all I stopped using UPS mailboxes, the UPS stores and stuff, I stopped using those and I went to PO boxes, and I keep them renewed. Now, with that said, you know, if you've been trying to tell a client something for two years, now, look, I understand, because you are kind of black hatting the maps listing. I've had clients that have been resistive to that, as well, so you know, I don't know what else you can do other than tell them why it would benefit them to do that, and try to get them to do it the correct way, otherwise I don't know what else you could do to tell them that. Short of you going out and getting the mailbox yourself, which I don't recommend doing, but if it's a client that's paying you a good amount of money, look, I pay anywhere between $64.00 and $128.00 per year, per PO box.
It just depends on the population density of the area that I'm renting the box in. Right? The more populated it is, the more expensive it's going to be, but I don't have a single mailbox out of dozens of them that cost me more than, I think, 128, actually, that may not be true, it might be as much as 164, or 168 a year, or something like that. It's still relatively inexpensive, so again I don't recommend going out and buying a mailbox for a client unless there's enough revenue in it for you, to make it worth your while. Here's the thing, you might end up, there's always the opportunity that you could use, you know, create other digital assets in that same area, and use that, you could try using that same mailbox, but I wouldn't do that.
I would have a separate mailbox specifically for this client, and again, if it's not something that you want to approach the client about, I wouldn't mind approaching the client, just say, look, you got a UPS mailbox, those don't work and here's the reason why, recommend using a USPS box, it's cheaper, and they're still working, right now, and it's going to benefit your business, and I recommend that you do it. That's what I would say, otherwise you could do it on your own. Again, I don't recommend doing that, Don, but if you're making enough revenue from that client, it's a nominal small price to pay to be able to get them results. Okay.
Kay says, “Please review the difference between FCS, RankerX, SEO Autopilot, and Rank Whizz. As a newbie, and budgeting for a growing business, I want to spend wisely. Also, please talk about any must have SEO tools. I realize this part may vary. Thanks, again, for everything you all do.” I cannot speak about the difference between all those tools, because I've never run any of them. So, honestly, Kay, I wish I could help you, but we would have to ask one of our more experienced link building, like tool users. For example, our link building manager, Deadia, which I'm sure he'd be happy to come on to a webinar and talk about that a little bit. He did it inside the Mastermind, I don't know if we could get him on Hump Day Hangout, maybe. We'd have to ask him. But, he's the one that runs all those tools.
I cannot answer you Kay, honestly, because I just don't know. I don't use any of those tools. I can tell you that I'm super, super, super impressed with Rank Whizz, and Pavel from the webinar that we did on Monday. I think if you were going to invest, and again, this is only based upon, not from using any of the tools, myself, but just based upon what I know and from what I saw on Monday with Rank Whizz is it seems like it can do everything that I could ever want a link building tool to do, in a very unique way. In fact, the content mill function of Rank Whizz is amazing, because they don't scrape content based upon keywords, they do it based upon topics, which is the very first time I've ever heard of a link building tool do that, which speaks directly to RankBrain and Hummingbird. Right?
The semantic web algorithms, or the semantic web filters, or whatever, layers to the algorithm. My point is, that after going through that webinar, if you haven't seen it yet, Kay, go through it, that we did with Pavel. I think it was two hours long, but it's super, super powerful and if you're going to invest time and money, well, money is the small part, an investment is the time. Right? The biggest investment is the time to learn how to use these tools. I would pick one that does everything and learn that one tool. So, that you don't have to patch a bunch of stuff together and Rank Whizz apparently has all that. Guys, again, this is only based upon the webinar, because Pavel knows his stuff, he is a serious SEO. After hearing him talk for two hours, he really knows what he's talking about, so I think it's a very, very powerful tool and I would put my trust into that, but that's just my assumption. Okay. I don't have any proof behind that, because I don't use any of those tools, myself. All right.
Marco: [crosstalk 00:47:26].
Bradley: Go ahead.
Marco: If I may, and if she's a newbie, and she's going to go into this expense, the expense has to be justified, well, the investment, let's call it, because it's actually an investment on the business.
Bradley: Mm-hmm (affirmative).
Marco: So, you should have an SEO business if you're going to be running this type of tool, because this tool is for tier two and out, and if you get good enough into T-1 never at the money site. Unless, you're really surgical with the tool, you get so good with the tool that you can actually go at tier one, you know exactly what you're doing. Before you get to all that you should have a really good foundation with everything else. I don't know if she's doing Syndication Academy, if she wants to do it for clients, if she wants to do things affiliate, what it is that she wants to do, she says she's a newbie, which is really broad, what is she a newbie in? What is she trying to take on? What is she trying to do? Because if you go right for the link building tools, you have to have assets that you build links to.
All right. Steve, says, “Do you have any thoughts on diversity when building Google property stacks beyond all the eggs in one basket argument? For instance, would links from 10 Google Doc's be as strong as one G Doc plus one sheet, plus one form, plus one G site?” I honestly don't know. I like the diversity of different link types, so I just use them all. That seems like a question that would be more suited for RYS Academy. Can you comment on that Marco, or what do you think?
Marco: Yeah. Not all Google files are created equal.
Marco: They each have different, like one will rank over the other, remember Doctor Gary did a test I think it was in the Mastermind, or in RYS Academy. It was one or the other, or both, probably, where he showed, which one ranks better than the other one, but we still like to do all of them, because we like to interlink. Having just one Google property linking to another, and those two linking to another, and everything linking back, creating the spider web silo, that powers up everything, and it shoots the relevancy out to the destination, which is what we like to do. So, the way we do it is we just keep, you know, we don't do one or one file type, we do them all.
Marco: We do as many as we can and we link them all together, and then send the power wherever we want.
Bradley: Which is more diversity. Right? I mean, it seems to me, I haven't tested it, but I mean, I just, we always do every doc type that's available to us, or every file type. Okay. Let's see. We've got about four minutes. I'll give another four minutes. Roy, like I said, please, because this is a big long question and with the second part, as well, so just post that in the Facebook group, man, and tag me on it, I'm giving you permission to tag me, so that we can make sure we answer that. I might answer Columbia's real quick and then we're going to wrap it up, guys. By the way, we have Syndication Academy update webinar at 5:00 p.m., so in about 10 minutes, guys. You should have been notified via the Facebook group, because I created an event, so if you're in Syndication Academy, just go to the Facebook group, click on the events tab and you should find the event and it's going to start here in about eight minutes.
Columbia says, “Could you describe the best structure for a lead gen site and what would be careful to avoid? Do you do this under your name, or a persona? Thanks.” No. I always do everything under personas, Columbia, as I mentioned earlier in this webinar, and as I often do in many, many webinars, I try to mitigate my risk. So, I always set up a new persona for every lead gen site that set up. Then, I add myself as a manager, so I can add, for example, like I set up, for every lead gen site that I set up, guys, I set up a brand new Google account. I create a new persona, and then I create the website, and I add the Google My Business listing underneath that persona, the Google plus pages, I do all, Google Analytics, search console, tag manager, everything.
The only thing that I don't create a new account for every time is AdWords, but everything else I do. Then, what I do is I just add myself, or one of my agency profiles, like, I have an AdWords manager account that's underneath, it's basically an agency Google profile that I created specifically to run an AdWords manager account, so since I do most everything in AdWords for lead gen, now, I do some Maps SEO, but pretty much I do a ton of AdWords stuff now for lead gen, I just assign that agency profile as a manager to all my lead gen property sites, and search consoles, and analytics, and all of those, so that I can access everything from my agency profile. But, everything is owned by separate individual Google accounts.
The reason I do that, is because once again, I don't want, if at any time something happens and they decide that Google doesn't like my agency account anymore, and they shut it down, terminate it, I don't want to lose all those accounts. Right? It would suck to have my agency account shut down, but at least I would still have all my lead gen assets because they're all owned, you know, owned in air quotes, by other persona accounts. Okay. It's all about mitigating risk, guys. It's just about reducing risk to where if something bad were to happen you don't lose it all.
I don't know about you guys, but I'm not willing to take my chances and put everything underneath one account, and then end up losing it. Then, what do you do? You're left, you're stuck with nothing. You got to start all over again. At least if you do what I'm talking about, you know, you might lose an account or two, but you're not going to lose everything. Right?All right, guys. Yeah. I know. Adam started yelling at me, again. All right, guys. We're going to see everybody in Syndication Academy webinar in just a minute, hopefully. If you're not there, come join us.
Adam: Sounds good. See you guys later.
Marco: Bye, everyone.
Bradley: Thanks, everybody. We'll see you all on the next one. Any questions that didn't get answered, guys, just submit them next week, or post in some of the groups, we'll try to get to them. I cannot promise we'll get to all of them. I know I will get to Roy's, because I told him I would. We'll see you all next week. Thanks for being here. Thanks, guys.
Click on the video above to watch Episode 126 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Hey. All right.
Bradley: There we go.
Adam: We're finally live after like a minute. All right. Everybody, welcome to Hump Day Hangouts. Today is the 5th of April. This is episode 126, and we got, almost, the whole crew here, so we'll do our thing, and go around and do some introductions, real quick, check in. Then, we'll get rolling. Marco, give us the weekly weather update, man.
Marco: We're in our rainy season, dude. It's raining every afternoon. If I cut out, storm rolled in and just washed me out.
Adam: It's nice and warm, right? You're not freezing down there are you?
Marco: Costa Rica, we have two types of weather. Warm and sunny, or warm and raining. There is no other. It could be cold, 70 degrees cold, but other than that, no. Two things, it rains or it's sunny. When it doesn't rain it's like, four or five months. It's cool.
Adam: Oh, God. Hernan, how is it going with you? You're entering, what, it's fall for you, isn't it?
Hernan: We're entering, yeah, entering fall. It's looking good. The days are looking good. I just hope a webinar jam storm doesn't kick me out. [inaudible 00:01:19]. Anyways, it's good to be here, guys.
Adam: Cool. All right. Bradley, how you doing, man?
Bradley: Did he say webinar jam storm? Is that what he said?
Bradley: Who knows when that thunderstorm is going to hit. Right? That's a crapshoot, every time. I'm good, man. I'm happy to be here. We got some [inaudible 00:01:42] ready to go. Do we have any announcements?
Adam: Yeah. We do. We got a webinar coming up on Monday, the Rocket Video Ranker. Bradley, remind me, have you used this, or did you talk to these guys? I didn't.
Adam: [inaudible 00:01:58] talk to them, so I didn't want to-
Bradley: Yeah. It's Bill Cousins-
Bradley: And Anthony Aires.
Adam: Mm-hmm (affirmative).
Bradley: We did a webinar a few weeks ago, but we had a webinar jam technical difficulty. We're going to have kind of an encore webinar. We didn't promote it real heavily before, either, anyways, but I've had a chance since then to play [inaudible 00:02:20] with the software, and I'm using the [inaudible 00:02:23] I had created for Live Rank Sniper, as kind of like, I'm extending those case studies in using this application with it as well. It's really exciting. I've got some really, really good results. Think the two of those tools combined are really, really powerful.
I use Live Rank Sniper to identify keywords that you can rank for, but little or no SEO and then use this Rocket Video Ranker, fill channels full of videos and it's really cool the technique that's used. It seems to be very, very effective. I've been testing it a lot over the last week. That webinar is coming up and the study is very much like what I did for Live Rank Sniper, the same case studies, I'm just going to be extending those to after the fact, like Live Rank Sniper identified the keywords, now what do we do? Then, that's where this new app picks up. If that makes sense.
Adam: Yeah. Definitely. All right. You link on the page, definitely signup, come check out the [inaudible 00:03:21] interesting and I got some good stuff to share. Also, Hernan's secret [crosstalk 00:03:28].
Bradley: Adam, can you turn your camera off, because you're breaking up, pretty bad?
Adam: I'm just having issue, it seems like everybody is. Is this better?
Bradley: I'll turn mine off, as well, then. How about that?
Adam: Just creepy. I'm staring at a screen of faces. Anyways. All right. [inaudible 00:03:49] touches on some awesome stuff with the SEO Battle plan. Hernan, you got anything you want to share with that, or we're creeping closer, it's coming guys, it's getting close.
Hernan: Yeah. It is. Yeah. It's going to be really, I think it's going to be ready for our own, like by the end of this week.
Hernan: But, it should be ready, yeah, but it should be ready to release over the next, I would say, week, or two.
Adam: Got you.
Hernan: Potentially, we'll tell you more about it, but it's coming up. It's coming up.
Adam: Definitely. The Mastermind members are going to get an early peek at that, but more on that later. Real quick, if you haven't joined us, or you're new to us, by all means please check out the Syndication Academy. I'm going to pop the link in there, if you're not a member check it out. We've got some awesome stuff. It's a great place to start as well as continue if you're looking for content syndication, all sorts of other good stuff. It's something that we definitely keep up to date with update webinars, and all sorts of good stuff. I think that's about it for announcements. If you guys are good to go, I think we'll get into it.
Hernan: Let's do it.
Bradley: All right. I'm going to grab the screen. Hopefully, this will work all right.
Adam: Cool. I got your whole screen.
Bradley: Can you hear me, now?
Bradley: Okay. Cool.
Adam: Man, that picture is disturbing.
Bradley: Very disturbing photo from Wayne, again, as usual. Thanks Wayne. He's going to be on with us for MasterClass, following today's webinar, I believe, which is going to be kind of cool.
Paul [inaudible 00:05:32] is up, and I could swear we answered this question, last week, can you guys confirm that we did answer this last week? “Hey, Bradley. What are your thoughts on coding the goo.gl to our videos, and channel, and into our syndicated,” I think somebody asked about doing that, it might have been Paul, actually.
Bradley: He asked about using that for AdWords ads, remember?
Hernan: Yeah. I think we already answered that.
Bradley: This is the same question, except instead of it being for the landing page, for the AdWords campaign its videos and channels, YouTube channel. Yeah. I mean, the answer is still the same, Paul. I mean, essentially it's the same answer from last week, except, last week we were talking about quality for it. It's a good, the Google short links are good for when you want Google to know what's happening with the link, at all times. In other words, I don't, you can send, we talked about using CrowdSearch, for example, using the [inaudible 00:06:30] strategy for, let's say that you want to do a post on Tumbler or Blogger, or WordPress, or something like that, and you want a link to a webpage, or to-
Bradley: So, you get the embed that's great, but I'm talking about a [inaudible 00:06:49] the Google short link, so that basically Google will know what's going on with that link and when it's clicked and coming from and obviously it knows where it's setting it up in the redirect. Right? My point is, you can set up referral traffic campaigns where you have, CrowdSearch goes to search for a phrase or something from your post, and then it finds your Tumbler property. Click [inaudible 00:07:17] property in the Google search results, clicks on it, and then once that page loads, it clicks on the [inaudible 00:07:22] short link, which takes you to the ultimate destination, either your money site, or wherever you want to send traffic. It could be a video, whatever. So, you're telling, you're allowing Google to inject analytics in that click stream, in other words, [inaudible 00:07:37] activity is happening, so now that's going to count as referral, social referral, or just referral traffic period.
Particularly, from some sites, you can do this with Twitter by the way guys, because tweets will index, and that's a really good traffic signal, to have clicks coming through from tweets, because those are really powerful social signals. That's something you can absolutely do. I don't like spamming with Google links, unless I'm spamming drive stacks stuff, but I don't typically like to do a bunch of spam stuff, like I wouldn't be building GSA links using [inaudible 00:08:10] short links, if that makes sense. We do use a lot of the Google Short Links in drive stacks, and do some pretty cool stuff with that. Also, like I mentioned setting up social referral traffic, those kinds of this are always really good, but you just want to make sure that you're aware of where you're going to be placing that link, because I don't like sending, I don't want Google knowing exactly what's going on, on some of the more spammy stuff that we do. If that makes sense. You guys want to comment on that, at all?
Hernan: No. I think, you nailed it Bradley, because I will pretty much do the same as you described.
Bradley: Okay. All right. Next, he says, “Bradley, if I change a Google [inaudible 00:08:52] does the [inaudible 00:08:53] carry over to the custom domain?” No. It does not. Marco, and I were discussing this earlier, it does not carry over, but it doesn't matter, because you still benefit from, like guys remember that the domain, like the metric thing isn't so important anymore. I mean, at least, according to what, and through our own testing and all of our properties and things like that, it's more about relevancy than it is about metrics, because metrics are proprietary. They're not Googles metrics, Moz's domain authority page, authority metrics, their proprietary. Majestic's, TrustFlow, and Topical Trust Flow, Citation Flow, and Citation Flow, excuse me, those are also proprietary metrics, so they're only measures or gauges of what they determine is a quality, the quality of a domain, and it's inbound link profile, and that kind of stuff.
I stopped worrying about metrics well over a year a go, now, and I really just don't care about them anymore, but specifically to mapping a custom domain to a Google site domain, you won't get the metrics carrying over, again, I can care less about the metrics, but you will get benefit. You will get the benefit of using the Google sites, because it's Googles own property, and Google knows your domains map to it, and it wants to rank its own properties, that's Googles narcissism at work. I know, because I proved this across several different tests, some of which are in the RYS Academy local case study, but where I mapped a custom domain over to a Google site, and ranked it in the maps pack almost overnight, just using the Google sites it's a horrid site. The site looks awful, but it's ranking, and it's been ranking. I haven't had to do anything else to it. Again, you will benefit from mapping the domain over, the domain metrics [inaudible 00:10:44]. Marco, I know you probably wanted to comment on that. Am I right?
Marco: The only thing that I would add is what we're looking for is the canonical. That's it. Once we get that, then we have all the benefits we need.
Bill says, “What's up with Fred?” You know, from what my understanding is, that it's a low quality content and people that have too much ad space on their sites and also low quality content, that's from what my understanding is, is what happened, or what the Fred update was about.
However, I haven't done a lot of research on it guys, because I really didn't have any issues with it, but my point is I read that there was, you know, I don't know, Google if this was, you know, they're always throwing smokescreens out, Google is, but apparently that's like from now on, that's what the updates are going to be called, is just Fred, and I don't know whether that's true or not, but that's what I had heard. So, from what my understanding is, there's a pretty good blog Sistrix, I don't know if you guys are familiar with this, but S-I-S-T-R-I-X dot com, they've got a blog, and they analyzed about 300 websites, from the Fred update, and what they determined at least what they saw the vast majority of sites that got hit, that they analyzed it was because they had poor content, like low quality content, and also ad spaces, and too many ad blocks. Too many ad spaces within a page to make it difficult for viewers to read the content. Right? That's what I hear from the little bit of research that I've done, that's basically my understanding of it, do you guys have any other additional insights about it?
Marco: No. Because I think it's all a smokescreen, it's the same stuff just relabeled, if it's quality then we know what it is, and if it's link based, if it's content quality we know what it is, if it's link based, we know what it is, and so let them call it what they want it's always the same thing. If you're following our train, if you're following the syndication strategy, the RYS strategy, then you can just, oh, I cannot say it, I cannot drop an F-bomb on Hump Day Hangouts, sorry. You can just say, screw Fred. Screw, Penguin, and Panda, and whoever else comes along. Slap him in the ass and tell him to get along.
Bradley: There you go. All right. Ivan is up. He says, “Hey, guys, I have created two branded tier one syndication networks. The first the one is attached to my main branded domain, which is an aged domain. The second network, I created recently doesn't have a website, yet, now, I want to create a new website for second brand, how can I use my aged domain to help my new brand of domain? Both are in the same general niche. Thank you.” Let's see. First one branded domain, which is an aged domain, the second network, I want to create a new, how can I use the aged domain to help your new domain? Well, I mean, the only thing I can think of right off the top of my head would be to link over to it, which you could do, and you could do it in an actual legit way, too.
For example, let's say that you take the new domain that you're setting up and the one that you want to push authority to, right, so let's say that you put a good page, or a good post on the site, good content, something that is of value, and then link to it from your aged domain. Right? You can do that, you can actually curate a piece of that content from the new domain on your old domain, that's probably how I would do it, because then it would be absolutely legit. Right? They're in the same topical category, anyways. If you have good content, then other people would want to link to, and possibly reference, which is what you'd be doing if you curate a snippet of that content.
Then, it's perfectly normal for people to do that, so it wouldn't cause any issues. You know, off the top of my head, the first thing I thought about was I'd put a footer link in, but no, because that can actually get you into trouble, so you're better off just doing something like, just referencing, like curating a piece from the new domain on the existing, or aged domain, and then giving attribution link to where you got it, that's going to push good authority over to that site, or you could just do a straight, standard typical link, but I prefer using the curated method, because then you're referencing the content and everything else. That's my own preferred method, but that's what I would do. I would just curate a new piece of content from the new domain onto the existing, or aged domain and then just link via attribution to site the source. Any other ideas, guys? Okay. Derrick is up.
Adam: We're lagging. Sorry.
Bradley: No worries. Derrick, he says, “How and where do you write the schema for images?” Well, as far as I know there are microdata tags for images, so you can wrap an image within the content, with basically microdata tags. I know, you can also use JSON-LD header scripts that you can link or reference the image URL, and still wrap it in whatever structured data that you want within the code itself, because all it does is reference the element later on in the page, within the header, that's another way you can do it. I know that you could also write JSON-LD directly in the post body now, or article body, as well. How and where do you write the schema for images? It really just depends on, I guess, what's going to be required for the particular page, or site that you're working on. Marco, you want to comment on that a little bit?
Marco: No. I think you answered it perfectly. I mean, there's two ways to do, those are the two ways, you go with Jason or go with HTML, it depends on what is that you want to do and how deep you want to go into schema.
Bradley: Mm-hmm (affirmative). There you go. Derrick, it just really depends. Obviously, microdata is beneficial at times to use, because you can mark up elements within the content body, I know, again, JSON-LD, apparently you can do that as well. I've never done that, I've only used JSON-LD as a header script before, and I've used microdata within the post bodies, so that's typically the way that we would do it, either mark up the actual element within the body of the article itself, or put it in the JSON-LD header, and there's JSON-LD builder, by the way. Structure data builder in SERPSpace. It's a free tool. Right, guys? I mean, that's part of it. As long as you have a subscription, or a membership, or even if it's free, you get access to the JSON-LD tool. Correct? That ones for Adam, really.
Bradley: SERPSpace, the JSON-LD Builder, that's available for anybody that has even a free membership. Correct?
Adam: Yeah. I pull up the link and paste it on the page. If you don't have an account hop over there, create on, it's free, and then you can use it.
Bradley: Okay. There you go. I don't know if there is image markup in it, or not, you'll have to take a look. I haven't played with it, yet, but I know that's a recently added tool that's available.
Bradley: Columbia Jones, is up. By the way, Derrick, let me point this out while you guys are on. Hopefully, last time I looked for these my bookmarks are all screwed up, but let's see if I can pull up a couple of them, here. This is it right here, one of them. I'm going to pull up three articles, these are my three go to articles, guys, for anytime I have to deal with JSON-LD, or any sort of microdata markups, structured data markup, that's what I was looking for, that word. Let me just drop these links here for you guys in just a moment. These are hands down the best, the three best, articles that I've ever come across, or at least I haven't been searching for any other articles since I've collected these three. They're really, really good. This one, especially, the built visible one is really, really good. You can go through here, these guides, every time I have to do anything with structured data, I just always come reference these, because it's not something I know off the top of my head. I always have to come double check everything as I do it. Okay. Check those out. Those are really, really good articles.
Next. Columbia Jones says, “What is the SEO impact of including other people's videos in a playlist on your channel? Is that a good idea? If so, are there any particular suggestions for things to do, or not to do when you add it to your playlist, or feature other people's videos on your channel? Thanks.” Columbia, yeah, you can actually siphon some authority, and actually end up rubbing, like being associated with other high traffic videos. Let me explain. If you take other people's content, particularly videos that have a lot of views, and a lot of social activity like comments, and likes, and that kind of stuff, and you add them to a playlist then especially if in your videos, the ones that you have control over, if you go scrape the tags from the videos that you're going to add to your playlist that aren't yours, so you can do a right click and do a view page source on the watch page and look at the tags.
Then, when you use that tag trick, you'll end up starting to get listed in the right hand sidebar for the related videos. Then also you can start coming up at the end screen, when the video ends and there's the suggested videos that comes up at the end, and you can just click inside the video player and go to the next video, or whatever. You'll start popping up in there, too. If you use that particular method, it's not so much, there's probably some SEO benefit to it, as well, because first of all you're adding a themed, a topically themed, or topically relevant video to a playlist, so that's going to increase, reinforce the theme of that playlist if that makes sense, but just take the SEO portion out of it for a minute, you'll get additional traffic, and that's huge for YouTube SEO. If that makes sense, guys. Just engagement on YouTube alone can rank videos, with no additional SEO work, just engagement alone can rank videos.
Again, there's probably some SEO benefit to it. I mean, I know there is, but I think the bigger benefit is the actual traffic that you can get by doing so. If that makes sense. All right. Something else that you can do when you're linking, since, if you're familiar with YouTube silo method and using playlists, we always talk about within the video description of every video that we put in the playlist we always link back up to the playlist, then depending on what type of silo structure you're using will determine what other types of internal links you're going to link with from within the description area. Guys, let's not forget about comments in YouTube. YouTube comments are internal comment links do follow links within YouTube. There very, very powerful. All right.
What you want to do when you setup a YouTube silo is you can go into the comments and comment and then add a link to the next video, or to the playlist, or to both, depending on how you want to set it up. You can do the same thing with other people's videos, because you cannot go edit the other people's video descriptions. Right? You don't have the access to edit their descriptions. However, you can add their video to one of your playlists, and then put a relevant comment that adds value into the comment section of that other persons video, and mention, and it's not 100% success rate, by the way, sometimes their going to get moderated out. But, sometimes they stick. I know, because I've done it. You could write into the comment section and say something like, hey, great video, I really liked this point that you made and make sure that it's somewhere in the middle of the video that you're referencing, so that they know that you watched the video, and that's just a way to get the comment to stick. Then, say, your video is so awesome. Don't lay it on that thick, but you know, it's a good video, by the way, I compiled a playlist of other videos around this same topic, blah, blah, blah. You can check it out. Here.
You can link to the playlist, so now you're actually funneling authority and link juice from that highly trafficked, high authority YouTube video through the comment section up to your playlist where that video also resides along next to all of your other videos. Does that make sense? You'll not only get the SEO benefit, but you'll also get people clicking in the comment section on your playlist URL, and sending traffic to your playlist. Again, another positive signal. Okay. You can absolutely do that. You got to manipulate the comment section, because you don't have access to description, and so you have to be a little bit like, you know, you have to social engineer your comment to where it's likely to stick and not be moderated out as spam. Okay. All right.
Next. Jordan. Okay. He says, “I apologize for having”-
Marco: [crosstalk 00:25:38].
Bradley: I'm sorry. Go ahead.
Marco: Can I just jump in real quick? He asked the same question in the syndication academy group. Can we answer it there, because it's kind of, well, not kind of, it's a silo question.
Marco: It gets intricate. That's where I think it's better answered there or either Masterclass, or Mastermind. I'm not sure, Jordan is in either one, but I think this is higher level than Hump Day.
Bradley: Yeah. Sure. That's fine. Jordan, you hear that? You said, this was already posted in syndication academy?
Marco: Yes. I remember seeing it earlier.
Bradley: Okay. All right. We'll make it a point to jump over there and comment on it. I'm going to probably need to be reminded of that, though. Let me make a note of it, I guess. Just a moment.
Marco: I can go in and look for his question and tag you.
Bradley: Yeah. Please, do. If you don't mind.
Bradley: Then, that way we can give him some proper attention. All right, Jordan, we're going to skip your question for now, because he's right, if I get into silo stuff, here, first of all, it will take up the rest of the webinar. Second of all, it will confuse a lot of people that aren't as advanced, yet. You know what I'm saying. Yeah. We'll answer that in Syndication Academy, Jordan. Harvey's up. He says, “I paid someone to create an IFTTT network for my YouTube channel, is there a simple way to check to see if it's actually setup and working? Yes. I uploaded a video to YouTube channel and checked one of my mini blogs to see if it was sent. I didn't see the video forwarded to the blog. Does it take days, or seconds for the IFTTT links to become active?” Harvey, if it's setup right it should be within an hour of you uploading a video, or live streaming a video provided that the video was public on your channel. When you upload a video, if it's set to unlisted or private, it's not going to syndicate, but if it's set to public it will. It should within an hour at tops.
It used to be that it would take up to about 15 minutes, but IFTTT they've changed it now on free accounts and such. I think it can take up to an hour. Just be aware that sometimes when you first connect a syndication network, and you send out your first post, whether it's a blog post with RSS syndication, or if it's a YouTube syndication network. It doesn't matter. Sometimes that first post won't syndicate, to many of the properties, if not all of them. That's why we always call, we call priming the network. Right? You have to post a couple posts. First of all test make sure everything is working, then usually by the second or third post everything seems to be firing. Something that you can do, what I would suggest doing is if you upload a second video, and you make sure that it's set to public, and you still see that it hasn't syndicated within an hour or so, you can login to IFTTT and just go to the services menu, the dropdown, hit services and that's going to pull up all of the channels, they used to be called channels, but now, they're called services, so all of the apps that are connected Blogger, WordPress, Tumbler, your YouTube channels.
Start with the trigger. Reconnect the trigger. What I mean by that is go to Firefox, clear your browser, cache cookies, whatever. Login to that YouTube account, okay, that's supposed to be the trigger for the network, then login to IFTTT, go to services menu, search for YouTube, click on YouTube, click settings, and click reconnect, or edit connection. That's of your trigger. Always start with reconnecting your trigger first, before starting to reconnect your action channels, because a lot of times if it's your trigger channel, obviously, it's not going to work correctly for any of your actions, that you've got set up. Again, start with reconnecting your YouTube channel, then test again. Try to upload another video. See what happens. That's why it's important to test guys before you setup a marketing campaign with your new network and start publishing content to your blog or your YouTube channel, make sure it's working, first.
Marco: If I can add something.
Marco: Because this came up during a webinar that we just did, why people should purchase things from us, the originators, from the ones who actually created the training and trained the VA's, to do it correctly. If you had come to us we would be doing all of this for you, Harvey, instead of you having to go and find out why your IFTTT.
Marco: Doesn't seem to be working, correctly. If it's our issue, and if we cause it, we would do everything that's in our power to get it right, or to do right by you, because we have, we've done it before. We've gone in and fixed it, and changed it, and done tons of things, when we don't deliver the product as promised, which we usually tend to do, there's always human error, because we have people creating networks hooking them together, whatever. Sometimes, something slips and so when this happens, you can come to us, and say, “Hey, guys, I'm having problems. What can I do?” Instead of having to figure out, now. Now, you're going to spend your valuable time fixing something that should have been fixed by the person who delivered it.
Bradley: I agree with [crosstalk 00:30:47].
Marco: Reasons why. This is why.
Bradley: I agree with that. The thing is, is part of the process, remember our networks are built a 100% manually, guys, there's absolutely zero automation used. Okay. It's a 100% manually built by hand, and our team, excuse me, our builders, our team of builders, they know as part of the process to set that to publish a seed post, or a video, or whatever, to test it. Again, Harvey, it's kind of a pain in the ass, if you've got to do it yourself, I totally agree. But, you should check in any way. Even when you get them from us, guys, make sure you check them, because sometimes and it's just the nature of the syndication network, sometimes IFTTT doesn't fire correctly, and it could be just as simple, it could just be that you need to upload a second video, or publish a second post and it will start to fire, correctly. Sometimes, it's just a matter of reconnecting the channels, because something happened and the connection was lost. Even though, it might show that it's connected, just reconnecting the channel, reauthorizing IFTTT to that app will help it to start firing, correctly.
Marco: You can go to SERPSpace and monitor these networks.
Marco: I mean, we have that available in SERPSpace.
Bradley: Okay. Alexander is up. He says, “What's up, guys? Shit I cannot believe I lost to Marco's webinar. Damn. Question about selling networks. How do you guys approach the selling? You explained the syndication idea and then sell the network? Sell links, and use a network to it, or just sell the results? You'll rank just post on the blog. I see that network selling as a huge opportunity to make money, while getting new clients learn more about SEO, Semantic Mastery style.” All right. Alexander, the way that I sold them, when I was selling a lot of networks to local businesses, is I would come at it at more of the social media approach, then SEO, because SEO, you start talking SEO with most local businesses, and you're going to turn them off. Their eyes are going to glaze over, or they've already had some shitty experience with some idiot that didn't know what they were doing, or whatever. They lost money, blah, blah, blah.
I try to approach it as more of the social media and the content marketing side of things. What I do, when I was selling a lot of networks to businesses, I would talk about, you know, I would ask, I would always ask questions. There's a great book, I believe it's called, Spin Selling. It's a way that you, the process for pitching and closing clients is asking questions to where, you're asking them questions that leads them to actually answer your questions in a way that leads them to realize that your solution is the best fit for them. What I would always do is start asking the business owner, are you doing any social media marketing? Most of the time, people would say, no, and I would ask them, may I ask you why you're not doing social media? Then, they would tell me about how complicated it was, and there's too many different networks to post to, and it just takes too much time. How are they supposed to do that when their running their business? All this.
That would be a perfect lead in for me to say, well, what if I was to show you a way, where we can get all of those properties populated with content, consistently, and all you have to do is manage one property. Meaning your blog. In fact, what if I was able to provide you your blogging services, as well? If you didn't even have to worry about that, what if we were to update your social media, all of your properties, and update your blog on a weekly basis, blah, blah, blah. That's what I would do. Alexander, I didn't sell the networks as standalone networks, because that wouldn't do anything for the client. Right? That wouldn't do anything for the business. I would always use it as a way to sell them on content marketing services. If that makes sense. Because I would tell them, what good is having a presence on all of these social media networks, if you don't have content. Right?
You have to posting regularly. Why Mr. or Mrs. Business Owner aren't you content marketing? You're aware of the fact that it's important to update social media properties. You know that it can provide results, but why aren't you doing it? Again, let them talk about all the reasons why it sucks, and they hate, and they don't want to do it, but, they know that it's valuable. That's the whole point. You constantly allow them to keep talking themselves into why the need somebody to do it, and then you're that person. That's what I would do, I would always sell the networks as a front end sale that would lead me to ongoing marketing services, such as content marketing. Obviously, sometimes, a lot of the times, search engine rankings, or positioning would come up, but I always try to approach it as a content marketing service, more than anything else, because they seem to grasp that more than search engine optimization. You can use that as kind of an added benefit. Right?
My point is you can sell it to them as a content marketing service and this is going to be your syndication network that your brand announcement channel. Right? You can state it that way. You can say, this is going to give you ubiquity. Right? You're going to be ubiquitous on the web. Your brand is going to be all over the place, and your content is going to constantly be getting in front of people to remind them that you're there, because you've got this syndication network and you're producing content, and publishing content on a consistent basis, that's useful, or helpful, or blah, blah, blah to your customers and your services, or your customers and clients. All right.
Then, you could say, but as a benefit, for doing this, this being in front of people and getting your brand out there, out across the web to as many places as you can, as a benefit of that you should also start to see your search positioning start to increase. Your rankings will improve. If we set it up, correctly, we can get it to where that would be an added benefit. That's an additional benefit of being in front of your customers, and building an audience.
I put up a page, it said, I'll build these IFTTT networks, I put the graphic up, I think I said, 200, or maybe it was 199, or something like that per network. I was outsourcing them at that point, I had virtual assistants full-time, basically on staff. Working for me for full-time building networks. Some of those, by the way, those two original builders are still with us, today. They're on the SERPSpace builders, now. One of them is the team leader, actually, but this was I mean four years ago.
I put this listing up and I said, I think it was $199.00 or something like that, and I had a guy from Australia contact me. He was an SEO agency owner. He contacted me and said, man, I really like the idea of these things, these syndication networks, would you be able to produce volume for me, if I was to buy 10 at a time, for example? I was like, hell, yeah. I sold them 10 at a time. 10 networks at a time, just branded tier one networks, guys. I sold them 10 networks at a time for a 1,000 bucks, so a $100.00 per network, and I was outsourcing them for roughly $45.00 to $50.00 a piece. I ended up, basically, doubling up my money for doing nothing.
I would just collect the details and send them over to my virtual assistants, and he was [inaudible 00:40:00] volume buyer, this guy ended up buying like 20, 30 networks a month, for several months in a row. That was just another nice stream of income just selling wholesale networks to an SEO agency. It's just because all I did was have my virtual assistants that were building for me, I just kept feeding them the work. This is something that you guys can do, because if you have access to Syndication Academy, we've told you if you want to hire your own virtual assistants and put them through the training, do it. We're totally cool with that, guys.
You can buy them from us, too, buy the way, and you can just resell our own network, the networks that we build, and you don't even have to hire your own virtual assistants. That's an even better way, because then you know they are up to specs, to our standards. Anyway, I just wanted to mention that, because again, Alexander, if you approach it from not an SEO standpoint, you'll scare more people away if you start mentioning links, and back links, and Google SEO, and all that stuff. Approach it from a content marketing, and a social media, and brand building, a branding thing. If you do that, you'll end up landing more clients, that way.
Marco: I would just add a caution. Don't sell rankings. You cannot do that.
Bradley: That's correct.
Marco: You cannot guarantee them. Guarantee traffic, you can guarantee results, just not traffic, I'm sorry, just not rankings. There's no way.
Bradley: Awesome. All right. Shane's up. He says, “Question regarding drive stacks. I put one together, and the next day I had two Google Plus posts rankings,” oh, Google Plus posts, he was probably seeing personalized results, “positions three and four for my top keyword. Then, I thought, how can I mess this up? And, I went into one of the posts and added a link, the next day, poof, they were gone and haven't returned. Should I scrape the stack, and rebuild? Keep sending links to drive properties, or route it out?” Okay. Shane, if you saw a Google Plus post in the search results, it's about an 80% chance that it was because you're seeing personalized results, when you searched. I would recommend, what I mean by that, guys, is if we go over here to Google for a minute. Let's just search for something, I don't know, what should I search for? I'm just going to look our own, Semantic Mastery. All right.
If I come over here, if you see right here where it says, settings. You see how it says, let's see, where is search settings, turn ons, maybe because I have it turned off? I don't know. There is usually, where it says, hide private results, I have it, I think that's because I have it actually turned off in my Chrome settings, but if I go into Firefox and do it, same thing. You see, if I log into a profile in Firefox, and I search through one of my mini personas, and I see a Google Plus post, a lot of times there will be a little square image, too, alongside of it. Then, I know that my personalized results are showing. I'll come up and I'll click that, they've changed the serps again, recently, as far as the tools and stuff, but you click settings and you'll see, it will say hide personalized results, and if you click that, it will refresh the page, and those posts will be gone. Chances are that's what you saw.
Marco: As far as-
Bradley: As far as, that, just one moment. The other thing is I noticed, I know your talking about Google Plus posts, but drive stack properties they will bounce in and out of the index, especially when their new. They'll bounce in and out for a while, I don't know what, maybe Marco has some insight on how long that happens, but eventually they'll settle in and they should stick. Go ahead, Marco.
Marco: No. I was going to add for people that want to know, in Chrome, now, you just go into settings, search settings, and you check whether you want to use private results, or not to use them, that's how that's filtered out, now.
Marco: As far as getting things to show, or excuse me, or drive files and folders, and whatever ranking or not ranking, they'll not only come in and out of the rankings, they'll come in and out of the index. It depends-
Marco: On how often you hit them. It depends on what else you're doing, if you're adding properties. Everything depends. Right? Everything on the web depends on other actions, and it's something that you cannot control, but eventually, once it clears, if you just set it and leave it alone, if you can, I cannot wait that long, but it's around the 60 to 70 day mark, you'll see that it finally just settles and sticks. The SEO general result, it's been unmovable.
Bradley: For years.
Marco: Yeah. It's coming on its birthday.
Bradley: Shane, that's what I'm trying to say about the drive files is they'll bounce a lot when you first set them up. They'll bounce in and out of the index a lot, but after, like Marco said, I don't know what the threshold is, but I know that after several weeks they'll end up settling in and sticking, and staying indexed, and that's what I'm seeing. I've got a case study that we're doing for Local Kingpin, right now. Which, by the way, I forgot to mention this at the beginning, anybody that bought Local Kingpin, we just added the Facebook ads for local modules that Hernan recorded.
That was just added today, it's module eight in Local Kingpin, so you've got that full video training series about Facebook ads for local, and I forgot to mention that at the beginning. Yeah. One of the properties for that, a local case study was my maps, Google My Maps, and it was bouncing a lot, but now it's permanently placed on page one, and it's been there for may weeks now. Those are one of those things that just takes time, but once it settles in they typically stick, and they won't budge. All right.
[inaudible 00:46:19] says, “Hey, Bradley and the whole team. Bradley what is the number one thing you use Browseo for relating to your local marketing efforts?” Right now, for me, I'm using it a ton for YouTube, because I'm doing a lot of YouTube spam stuff. For about a year, I'd gotten away from doing much spam stuff, because I was doing all paid traffic, I'm still doing the paid traffic, but recently just because of a couple tools, Live Rank Sniper, and now Rocket Video Pro, or excuse me Rocket Video Ranker, for next week. I've had to start spamming the web with YouTube, again. It's been fun. I kind of missed my spamming days. It's kind of fun to get back into the swing of things. I'm using Browseo, I mean, I've got it open, right here, you can see. I'm in it all the time, now.
Then, you close down the browser, then you run c-cleaner. Then, you open up the browser again and then you swap out proxies, if you're using proxies, you got to go into Foxy Proxy, it's just a pain in the ass. Not only that, but every time you switch profiles, you go through that process and you wipe the browser clean, now, you log back in, and you're logging into a clean session. With no browsing history. No cookies. No footprint at all. Right? So, it looks a bit odd. One of the ways that Google is validating entities, now, guys, is it's looking for those digital footprints. That's why Syndication Academy works so well when we build out these syndication networks, because we're cleaning our digital footprint and we're telling Google this is us. This is us all over the web, and we're interlinking everything so there's no mistake made. That this is us. Right?
Well, the same thing occurs with our profiles. You want to start building digital footprints with your profiles. Browseo is a tool that allows us to do that. Every time I log into any one of these profiles, guys, and all the different folders That I got and stuff, here, I'm already logged in. There's a browsing history there. There's cookies that have accrued. Those are real live looking profiles to Google and to Facebook. You can actually create spam on Facebook profiles in Browseo. I don't recommend doing it from your main IP, or if you were doing it from home, after a couple of login sessions, and different login sessions, excuse me, you'll end up with IP lock, but with Browseo you won't get that. Again, this is one of those tools, guys, because I'm starting to do more spam stuff, I'm still doing paid advertising, but I'm doing a lot more spam testing, again, Browseo is like it's just open from the moment I sit down in front of my computer until the moment I get off. Okay. Great, great tool, by the way.
We're almost out of time. I see that, guys. “PS, loved the Semantic rants from you all, and great to hear your perspectives on things not always related to SEO. Thanks.” I appreciate that, Jeff. We really did that intentionally so that we could just connect with you guys more so than just on a training level. I think that's important. He said, “I was considering posting a rant question on how to install a chimney in one's butt hole,” Google Plus on that, that's awesome.
Marco: That's funny. I already did.
Bradley: “To release all the smoke that is trying be blown up there by some other SES,” that's awesome. All right, guys. We've got, oh, yeah, okay, I'm going to answer Paul's question real quick, guys, then we're going to wrap it up, because we've got Masterclass in just a couple minutes, and guys, anybody that is a Masterclass member, be sure you are there today. We've got some announcements and things we're going to go through. We got a couple special guests coming on, too. All right. Paul says, “Bradley, do you have anything planned as far as video training for Browseo in the pipeline?” Funny you should say that, Paul, actually because I am using it so much, right now, and during our corporate meeting, yesterday, I brought that up with my partners and said, I think very well within the next couple months I could have a how I use Browseo for YouTube spam training course, or it's probably going to be on just, right now, because I'm using it specifically for a lot of YouTube spam stuff, that's where at least my initial direction or thought is how I'm going to take this course.
If I proceed with it, which I think I'm going to. I'm going to do a training course on how I'm using Browseo and spamming the web, and monetizing it. At the same time, it could end up morphing into something beyond just YouTube stuff, and it very may well, because it's part of building digital footprints. I'm going to have the profiles with Facebook accounts, and LinkedIn accounts, and all that kind of stuff. I'm going to have to start building them, as well. We were talking about possibly figuring out a way to set up a process to where we could train virtual assistants on how to do that kind of stuff, and that might be something that could be included in the training. I don't know. Guys, it's just a thought. These are just some ideas. Paul, just know that it is being considered. It's probably something that we'll come out with in the next few months, just remind me, again, from time to time and I'll give you updates. All right. Okay, guys, we've got to wrap it up to get ready for Masterclass. Thanks, everybody for being here.
Marco: Bye, everyone.
Adam: See you, everyone.
Click on the video above to watch Episode 115 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Bradley: There's a weird delay between when it says we're starting and when it actually goes green. Hey, everybody. This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for January 18, 2017. It's 4 p.m., Eastern. We only have a couple on with me today. I've got Chris and Marco. Hey, Chris. How are you?
Chris: Doing good. Glad to be here.
Bradley: We got Marco. How are you doing, buddy?
Marco: Hey, man. What's happening?
Bradley: Guys, you know after last week we did the format with … Trying to use the WebinarJam comments and that didn't work out very well so we switched back. We're using the new WebinarJam sessions like Overlay. We're not using Hangouts for the actual video. That's why the interface or, excuse me … the video that you're watching now looks a little bit different with the layout, but for all intents and purposes on your end as a viewer, as an attendee, nothing will be different. We're going to continue using the Google-Plus pages like we have been. We're going to use that as the Event Page as the place to post your questions. You can access that event page through the notification emails that get sent out once you've signed up and registered for the Hump Day Hangout Series. If you have not registered for the Hump Day Hangout Series, please do so.
Semanticmastery.com/humpday and once you register it redirects you to a thank you page. There's a video with me explaining that if you click on a link above, that you can subscribe to be notified to the entire series for an entire year. You can unsubscribe at any time, but I recommend that you do so, that way notifications get sent out as well as the link to the event page every single week will be sent out in that notification emails so you can post your questions early. We just got to train you guys to get in on the new system with us. I think it's going to make it beneficial for everybody in the long run, and hopefully you guys will agree. That said, I think the only announcement that I know of because Adam's having difficulties attending today, is we've got a citation service up now, guys. Actually, I haven't even got a chance to click through and look at it yet but yeah, we've got a citation service now available for people that want to purchase citations.
Marco: Yeah. I'd like to add that Video Power House is almost ready to go, man. I thought we're hard at work. The sites are being built. We have the categories. We actually have someone that checks the videos to make sure that they go into the correct category. We're going to keep the theme. Keep them powered up and I'm adding some extra sauce into the mix some [inaudible 00:03:19] and some other stuff that I know will power up the network, give it authority, give it relevancy, give it trust and so I think it's totally going to rock and at the same time what we're going to do is we're going to limit the number.
Sorry, but it has to be done, and we have to let people go. We're going to limit at first, the number of people that we let in just to make sure that we can serve that amount of people, that the system can handle. As we go, we will open again, for more people. Hopefully, I don't know. We'll see how it works. We'll see how it all works out, but I just want people. I'm really excited about this because we've been working really hard to make this happen. We're right there. We're right there, man. I'm really excited about that.
Bradley: Hey, look. We had the late comers. The fashionably late members.
Adam: Hey, guys. I just woke up.
Hernan: Hey, everyone. What's up?
Adam: I haven't had consider restart but I know Marco was talking about Video Power House, which is awesome. I'm getting super pumped about that.
Bradley: Yeah, and it's …
Hernan: Hi, what's up?
Bradley: Well, and Hernan. Yeah, what's up man?
Adam: Hey, Hernan. FYI, I'm not sure if it's WebinarJam, but your mic sounds really high. You might want to adjust the levels.
Hernan: I don't know why. I'll try to figure that out.
Bradley: You got to take the microphone out of your mouth.
Hernan: Oh, okay. That makes sense.
Bradley: Yeah, Video Power House is going to be crazy and we got people staff in place that are monitoring the submissions and making sure they go to the right categories. Like Marco said, it's crazy. We're going to have the support team behind it and all that. Guys, it's taken us … Shit, I think we announced it originally, over a year ago, didn't we? … Video Power House, or close to a year ago? It's been a long time, I know that. We've been working on it forever but it's getting guys, and it's going to be incredibly powerful so check that out. That said, Adam, since you are usually the one that gives announcements, we mentioned citations and Video Power House. Is there anything else needs to be mentioned?
Adam: … are in the Local Kingpin?
Bradley: Yeah, I forgot to mention that. The Local Kingpin Update Webinar Number-2 is immediately following Hump Day Hangouts today. It's going to be mainly member Q&A other than a new case study announcement where Hernan and I are tag teaming a new case study in a different industry. A local case study, and we're going to be basically adding all that training to the Local Kingpin training site. Once that's done, once the second case study has been added, which will be in a couple months. It will be complete in a couple months, the price is definitely going up on that because it's a really, really good course. There's a ton of information in there, and this second case study, we're going to take a brand new business from the ground-up and build it, like for real … using Adwords … Adwords for video, remarketing, Bing advertising and Facebook ads for local. We're going to do that together and get this business off the ground.
It's for a local gym and that's going to be awesome because we're going to literally take a guy's business that's just got started and get him profitable and get leads coming in the door. That's going to be added to the training and that's again, we're going to announce that Local Kingpin Update Webinar-2 … the details of that. Then we're going to add the training to the membership site and then we'll do the results at the end of 60 days, roughly and the Update Webinar Number-3. Definitely check that out, guys. Also, we cover a lot of that kind of stuff inside the MasterClass on a bi-weekly basis. That's the ongoing case study group so if you guys are interested in getting that kind of detail like case studies where we go through step-by-step on how things are done and show results basically, in real-time, the Master Class is where you want to be for that.
Hernan: Yep. Can you guys hear me better now?
Hernan: It's better? I just wanted to add to what Bradley was saying about putting a completely-from-scratch case study, a success story completely from scratch. One of the challenges is to do it with a slow budget as possible. That was one of the conditions from the client. It's going to be a ton of fun because that way we can be working with that and progressing that, and investing the profits back into the campaign so that we can get a really good case study for you guys, so stay tuned. I think that's going to segue into whatever we are doing with Facebook, in terms of training in 2017, which is also going to be really, really good.
Bradley: All right, guys. I'm going to take the screen and we're going to get into questions. We're pretty much done on announcements. Correct?
Adam: I think so.
Bradley: All right, let me close out of all these various windows that I have opened that you guys don't need to see. Really, shut all the porn down. No, I'm kidding.
Adam: Bradley, can you or maybe you went over this before I got here, but did you go over how this works now, with the new setup for people? How they're supposed to post questions and all that?
Bradley: Yep. Basically, guys, just for one more time to re-cap, if you're not signed up for the Hump Day Hangout Series, which is now done through Semanticmastery.com/humpday. It will take you to a registration page. Go register then on the thank you page that it redirects you to after registration, there's a video. I explain what to do, but there's a button, a link above the video that says, “You can subscribe or register for the entire series.” All you got to do is click that one time and then go confirm your subscription. Then you'll get notifications for the next 52 weeks. Again, if at any time you don't want to be notified of the upcoming Hump Day Hangout, that's fine. You can unsubscribe at any time but in those notification emails will be the link every week to the event page so that you can post your questions early. Again, register, subscribe to the series. It's a two-step process. There's a video that explains how to do it. Then you will be notified every week of the upcoming webinar with the link to the event page for you to post your questions, okay?
All right. That's said, let's do it. Lee's up first. He says, “Is Google Amp increase rank. Do you suggest Google Amp?” I'm going to hand that one to Marco.
Marco: Does it increase rank? It targets a different section of the algorithm. It's just totally geared towards that type of page. Really, what it works more on is something that's news-worthy, news-related, and things like that. We have a plug-in that does Amp, that does Amp Pages, and it does posts as Amp Pages. We're going to make it available. We have to make just a couple of tweaks to it. We had it ready, but then we discovered that there was a little bug in it that we needed to fix. We have it ready. The thing that I would tell you is test. It's what we always say. Take it. Use it. Use it the way it's supposed to. Go and look at the documentation. Google tells you everything about Amp and how to use it, what it's for. Lee, that's what I would say. Just go and look at the documentation and see what Google wants you to do with it. I mean, there are times where you do need to follow what Google says, and this is one of those instances.
Hernan: I just wanted to add real quick that the other day I was browsing on the mobile, on the phone, and I started noticing on the search engine result's pages on the search within Google. Yeah, within Google on the mobile phone, some of them will start showing little icon that's showing accelerated mobile pages. You know what I mean? It will start showing those results with a little icon to the left of it on the listing that says, “AMP,” or Accelerated Mobile Pages. I think it's a little lightening or something like that. That gives you the idea that Google is actually starting to index these pages and is starting to give them priority on mobile results. This is super important because most of your clients will be on mobile anyways, and you want your mobile versions to load as fast as possible. You know what I mean? That's why we are doing the AMP, the AMP thing. I started noticing that and I wanted to tell you guys to be aware of that.
Bradley: Very cool. Mark Kong was up next. He says, “Hey, guys. Hope you are all starting the year with a bang. I'm excited about this year and believe I will be able to finally join the Masterminds so looking forward to that.” I believe you will finally be able to join as well, Mark. That's all it takes, guys … is the belief that you can do it and you can make it happen. We look forward to having you, Mark. My question is, how are you indexing your citations? I still have quite a few not indexed and they were built a while ago, now. If I just copy and paste the URL of the citation page into Google and it doesn't show, does it mean that it's not indexed or may my link still be indexed? Cheers.
A couple things, Mark. Yeah, there's a lot of citations that are slow to index, or they don't index, or you won't see them in the backlink analysis tool such as Majestic, and Ahrefs and things like that. A lot of the times you won't see them. It's similarly to web to dot o links. It's very similar to that, in that a lot of the times, you will not see those backlinks in link analysis tools. A better way to find citations, to see if citations are recognized or indexed, as you call it because they don't have to be in Google's index for Google to know that they're there, just so you understand that … but a better way to determine whether your citations are being counted or found is to use a tool such as BrightLocal. That's the one that I use. I know there's another one that other people often use called, “Whitespark.ca,” I believe it is. I've been using BrightLocal for about six years. Well, at least five years. I don't plan on changing because I'm really familiar with BrightLocal. It's a great, great service. BrightLocal will show you. You know what it will do? Basically, a count of all of your citations that it can find on the web. It's not 100% accurate, either but it's a lot more accurate than link analysis tools are for finding citations.
The other thing you can do, what I always do whenever I get citations from one of the services I would use, I would always just take the spreadsheet, copy all the profile URLs or the citations page URLs, whatever, and then put them into indexing services. I used multiple indexing services. However, during our mastermind webinar last week with our awesome link building manager, [Dadya 00:16:25], he expressed that Express Indexer, Express.indexer, I think it is or something like that. Let me see if I can find the link. I don't have an affiliate link for it, but it doesn't matter because these guys … I was using this … Hold on a minute. I can't talk and type at the same time, guys so excuse me. Expressindexer.solutions. Expressindexer.solutions.
He says that they are by far, the best indexing service that he's ever used and they recently, within about the last two months or so, they redid how their whole entire system and how they index links. He's getting an 80% indexing rate from Spam Links. We're talking GSA Links. GSA Spam Links, he's getting 80% indexing rate, which is phenomenal. I mean, that's unheard of. That's using this service, right here. I'm going to be using it. We already have a subscription to this. We have because we used to use this for ATM or Mass Page Generator sites, that type of stuff for indexing those sites, but I stopped using it because we haven't been building many of those sites recently, but apparently now, this is the best service available so I'm going to be using this a lot more. Check it out. All right?
Next. Phoenix Car Accident Chiropractor. That's a mouth full. Have you guys seen the new Serpify by Mo Miah et al? It's a Serp Shaker-type software. There's a YouTube video. Yeah, I've heard about it. We've had a bunch of people already message us asking us what we think. I don't have an opinion on it. I probably won't ever have an opinion on it because I'm not going to test it only because if I'm going to be building mass page generator sites, I'm going to be using the ATM … Lead Gadgets and the ATM just because I have a history with those guys and that software, and I know it well. I don't need another one. Personally, I've had some bad experience with some other software in the past. I don't know. I can't speak about this one in particular. Serpify, I have no idea but there's a bunch of different types of mass page generators out there now. As far as I know from the ones that I have tested, there's no competition. The ATM is by far the best. It is rather expensive, though. It's more for agency-level people. You got to take that into consideration, as well.
You guys want to comment on this, at all? Has anybody looked at this?
Marco: No, I don't have time. I have too much stuff going on, man. I wish I had some time to check it out and be able to tell people, “Yes,” or “No.” Sorry, if anyone has tried it though and they have an opinion, you're welcome …
Marco: … to let us know.
Adam: Yeah, we'd be happy Definitely, we could have somebody on and if you've got some experience, we'll talk to you ahead of time but yeah, sure. For me, I'd just look. I'd be like, “Well, I don't know if it's going to be better, but if you're not looking for something automated like the ATM,” which I would say, “Maybe you should be.” How about, I don't know? I'd like to see the differences from that and maybe Serp Shaker because I'm sure this is a plug-in, probably.
Bradley: I'm not sure how it works but like I said, I'm just not. If I'm going to do mass page generator, like mass page sites I'm going to use ATM because I'm comfortable with it and I've been using it for, shit … over two years, now. That's what I'm going to stick with. I'm not really going to test one of the new tools just because there's a learning curve involved and I just don't need another one. You know what I mean? That's like Keyword Tools. I probably have, no shit … at least a dozen Keyword Tools. I don't know why I have so many of them because I only ever use Google Trends, Power Suggest Pro, and the Keyword Planner anyways. I don't know why I have so many damn keyword tools, but every time one comes out, they make a million promises and I always pick it up because I want to check it out. There you go. Money wasted … Now, they collect digital dust.
Marco: Nothing. Just to get in there about that keyword research. Nothing beats, as far as I'm concerned, Power Suggest Pro.
Bradley: I totally agree.
Adam: I was going to say, Bradley, you put that link for your training stuff you did. I think that's still a good one. I've sent people there before.
Bradley: Yeah, it's dated now. Just go to Keywordsuggest.io, Keywordsuggest.io. You can opt in. It's free, guys and then I'd good to go through keyword research training and exactly how I use the tools that are freely available. I do talk about obviously, Power Suggest Pro because it's super, super awesome. It's cheap and inexpensive with a one-time cost. You'd be stupid not to pick it up. If you ever need keywords, Power Suggest Pro is awesome, but Keywordsuggest.co, you can opt in and then it will redirect you to the training site where you can go through the keyword research training that I did. It's a bit dated but the principles are still the same, guys. They're tried and true timeless principles, so to speak. All right?
Katie's up next. “Hi, guys. Couple quick things. First, I'm testing out Mega-Ray. Was impressed. I put in a ticked and they called me on the phone.” That's fantastic. I know Jude and the developers. They have quite a support team behind them. That's another reason why we promoted that product because I know how much development and support is behind that product guys. We'll report back after some tests. I'll be glad to hear it, anxious to hear what your results are.
What's the solution? What we've been doing is I've been going through. My bookmarks are still screwed up. Let me see if I can find it real quick. Here we go. This should be it here. Son-of-a-bitch, my bookmarks are all screwed up. MetroBiz, Kendrick Nair posted it the last time. Let me see if I can find it real quick. If I can't, I'll try to post it on later. There it is, Bulkpva.com and I know I've got it bookmarked. I just got to put it in the right place. This guy right here, this is the guy that I buy all of our Gmail accounts from now, guys … Phone verified Gmail accounts. It's from this one, Bulkpva.com. I've sent this dude a lot of business because we buy a ton of them for our network builders, for the IFTTT Done For You, IFTTT networks and stuff like that as well as any time I need him for my own projects, now. I just buy them from him. He sends you a spreadsheet with the phone verified accounts with the recovery options and all that kind of stuff.
The trick is once you get them back, you need to log in and bind them to your IP or to your Proxies, if you're using Proxies like for example, if you're using BrowSEO. As soon as you get those back, within 72 hours, you want to try to log into every one of those accounts that you get, but that's all we do now is purchase the accounts. It's too much. It takes too much time and effort to try to phone verify your own accounts now, guys. It's so much cheaper to have somebody else just do it for you. Buy 25 or 50 at a time, try to long into them all, but so what. For how cheap they are, and the amount of headache and time it will save you to have some available for whenever you need them, it's totally worth it. Spend a few bucks. Pick them up. That guy's a good guy. He'll replace them if they're not working once, right after he delivers them. After a few days he won't replace them, but he's just a good dude and again, I don't mind sending him business. He'll take care of you.
Finally, “Just watched the YouTube SEO Course. Great stuff. How would you recommend YouTube structure for local cities? Do you agree with others that say, “Channel name equals keyword plus USA, then playlist equals keyword plus State, and then video title equals keyword plus counties, and in description to put in the cities?” If not, what channel or silo structure do you recommend? Finally, how many silos per site? Thanks. Happy New Year.” All right, that's a long question. There's a few things in there. First of all, I wouldn't create a playlist on a State-level and then do video titles via county-level because typically, that's not. First of all, a State playlist could be a rather large playlist, and other than having just the State in common with all the videos in that playlist, there could be a lot of difference like topical differences, niche differences, industry difference. Because of that, the only common denominator or theme among all of those in a playlist would be the State, which I think it too broad.
Now, typically what I will do, and I don't usually do this with YouTube Channels but basically, when I'm siloing out a website for a contractor that covers a large service area or something like that, is I will create the silos based on counties. The playlist would be a county-based playlist. Then the video titles would be the keyword plus city. The reason I say that is because most people don't search for service plus county. Most people when they search Google, they search service plus city, or keyword plus city. With local intent, most of the time it's going to be a city-based search, not a county-based search. Because of that, you should be targeting the city name and the video title, which is the SEO title. That's because that's the most important place for the keyword. If you want to rank for a city, typically you're going to want to target the city in the title.
I would generally do playlist in one of two ways. I would either create a playlist based on a specific city, or a country if I'm going to be covering multiple locations within the county. For example: Fairfax County, Virginia it has I believe, 23 cities within that county. I might have a playlist for Fairfax County, Virginia. Then I would have individual videos in there, but Fairfax, Virginia, which is Fairfax is also a city in Fairfax County. It's the City of Fairfax. That might have 50 different businesses in it, so why not have a City of Fairfax playlist. Does that make sense? It's just about containers, building containers. All a playlist is, is a container. You got to think about whatever you put in that container, it should be relevant to the other items in that container. The hierarchy in how you build that is really going to depend on the specific project.
I can't tell you specifically without knowing more details about what you're trying to do, but you got to think about it logically. Again, I would do a playlist based upon a city and have multiple videos in that because I'm targeting different niches in that city. Again, the common denominator being the city, or I'll target by county if it's for the same business or the same industry. I'll targe by county, the playlist by county. I'll build a playlist or the silo as a county-based silo. Then all the individual videos will be keyword plus city name within that county and/or I will build a playlist based around a niche, an industry. Then place various videos in that niche-based or industry-based playlist, which is just another silo. By the way, you can add the same video in more than one playlist.
Just remember that. I can't give you the exact structure without knowing more details. I can tell you typically, a playlist on a State-level is going to be a bit too broad unless you're narrowing in on one specific industry and that's all the videos in your entire channel are going to be about that one industry, in which case then you might want to do playlist by state because you probably have less overall videos in each playlist. I don't know if that makes sense, but hopefully I explained that in a way that you all could understand.
Anybody want to comment on that at all? That was a bit complicated.
Marco: I would just add that if she does proper SEO, she's going to geolocate her video anyway. She's going to add that so all of the other things that you could add to it would just be Google is going to know what the geolocation of the video anyway, if you're doing your proper SEO with the video.
Bradley: Just remember that guys. The easiest way to think about a silo is it's just nothing other than a container. Everything that you put in that container should be similarly themed. They should be relevant to the other items within that container in some way, shape or form. It's up to you to decide as to what the relevancy is and how to create those containers, and what to place in those containers.
Greg's up next. “When using Crowd Search Me for wanting traffic,” we're having issues with them right now, just so you know. “When using Crowd Search Me for wanting traffic to come into our site from Google partner like Diigo, do we need to start at a buffer site to start with the search and bring the traffic into the Google partner then to our site? Use Tumblr to go to Diigo and enter the website, or can we start with Diigo directly? Thanks.”
You can do both, Greg. Honestly, you'd be better off to set up both so that you have some variety or diversity in the traffic. Remember I call this, “CT Spam,” Click-Through Spam. That's what it is. We're spamming the click-through rate. There's nothing wrong with that. Technically, it's probably against the Terms of Service but, whatever. What do you call that, Marco? An unapologetic spammer. He's an unapologetic spammer.
Marco: You got that right.
Bradley: That's what we do. As far as that, Greg, I would do both.
Marco: Unapologetic and unrepentant.
Bradley: Unrepentant. You can do both, Greg. Most of the time for speed's sake, I've set them up. Just go direct from a social site to wherever I want to send ultimately, the traffic end up for social referral traffic, it usually goes to a money site. Well, same thing for YouTube videos, as well. It's up to you, Greg. It really doesn't matter. You can do both and in fact, again I recommend that you do both so that you can add some diversity to your traffic streams.
Bryan's up. “Have you any suggestions how to use Alexa to ramp up voice search results?” There has to be a way to speak to Alexa. Is that the Amazon thing? What is Alexa? Let's see. I'm thinking of … what is “ramp up voice search results”? I'm not sure I understand what he's trying to manipulate here? “Ask questions. I would think that people also ask her something. Big, underlying voice search?” I'm not sure what the question is, Bryan. I'm not 100%. Anybody else go in and try to interpret this for me?
Hernan: No. Yeah, I don't understand it either. Bryan, if you could reframe it or re-ask it? The only Alexa I know is the directory where you can get how many …
Bradley: I don't know if that has anything to do with voice search. That's this. I was thinking. What's that stupid thing? Amazon Echo. Is that what it is? The thing people buy and they sit and they talk, and they say, “Amazon, buy whatever,” or what the hell is it called? I don't know. I don't have it so that's what I thought he was talking about. Yeah, I'm not sure what you're saying, Bryan. To be honest, I don't know what you're as far as “ramp up voice search results”. “There's something big underlying voice search, If you can tell it what questions you want to be found on, I think it can be huge. Care to comment or suggest.” Again, I'm not sure, Bryan. As far as trying to get ranked for questions, that is the Hummingbird Algorithm, the Hummingbird Layer to the algorithm. It was added, damn … it's been three years, now. Hasn't it? It's been three years since Hummingbird was introduced, which is crazy. That's specifically what that was for was more complex search queries mainly driven because of voice search, because of mobile devices.
That's really what the birth of Hummingbird was for, was because of people asking or speaking their search queries in and that they're naturally more complex because they're speaking instead of typing, and because of that, the Hummingbird Algorithm was added or the layer was added to the algorithm to try to help understand those more complex queries and match them with the content that would best solve that user's search. Again, if you want to try to target that specifically, voice search, I don't know how that works in the background, but when you talk your voice search in, all it does is transcribe it to text anyways, and then it searches that text. You can manipulate the questions, basically the Hummingbird Algorithm. You can manipulate that by posting questions in your content and then answering those questions. That, you can see over and over and over again through Knowledge Graph answers.
When you guys ask a question into Google, whether via by voice search or by typing it in. Usually, when you start to type a question in, what do you do? You see Google suggest auto complete, and you end up selecting one of the questions anyways. You click on that, most of the time you're going to see a Knowledge Graph answer or an answer in Knowledge Graph on the top of the search results, which is just coming from one of the pages listed on page one. It's because somebody wrote the question out in the content and then answered the question. Knowledge Graph I believe, at least it used to be, you didn't even really have to have the structured data in place for that to be pulled in, although now, you probably have to have it marked up. Marco, you're testing a lot of shit with that right now. Do you have any comments on that.
Bradley: Well, there you go Bryan. The Knowledge Graph is going to be Marco's bitch. I hope that answered your question.
Hernan: This reminds me. Sorry Bradly, but if you guys, I don't know if you guys have ever watched “If Google Was a Guy” series. I don't know if you ever watched those video, Bradley. “If Google was a Guy”, just search for it on YouTube. It's on YouTube. It's super fun and it's a parody of what would happen if Google was a guy behind a desk answering questions. It's a lot of fun. At some point, it gets super weird with the voice search. It's a lot of fun so if you guys want to go ahead and after the webinar, go ahead and check it out. “If Google was a Guy”. There's five or six episodes, something like that. It's super fun.
Bradley: Bryan, sorry. I'm not sure where the Alexa thing came into all that, but if you can clarify. I'm kind of curious now.
Jordan's up next. He says, “Yo. Can anyone remind me how to make Diigo Library public facing? Is that possible?”
Marco: Jordan, before you answer, I'd like to give a Jordan a shout out because he's so active in our IFTTT Academy, the 2.0 Facebook Group, just answering questions, sharing so Jordan, thank you for everything you do, man. Just keep it up. Just keep ranking and taking over niches.
Bradley: I'm not sure, Jordan why you're having any issues with that because when you set up the Applet. Let's go to Applets real quick, and we set up new applet. Say if this. We'll just use a feed. New feed item. We're just going to walk through this real quick guys. Give me a second. Semanticmastery.com/feed. We'll just go with the default feed for now. Create trigger. Then we're going to select “Diigo” here. Now, right here … Add a Public Bookmark. When you set up the account, the applet if you add a public bookmark, it should be default because of what you select here, add it to your public bookmark library. I'm not sure what you mean by that, Jordan. If you were using the recipes or the “Applets” as they're called now, which I know you've got plenty of experience. This is really just for everybody else's benefit. If you select the Add a Public Bookmark, it should automatically be public. I'm not sure what the problem is unless something has changed recently that I'm unaware of, if you can clarify that.
Will's up. “Hi, Bradley. Two newbie questions about IFTTT. I just purchased my full two-tiered network from Serp Space Marketplace. The first posts from my site has been syndicated and the management dash, I see that over half the properties are showing Not Yet Checked. What do I need to do to get them up and running?” What does that mean, Adam … in Serp Space?
Adam: Sorry. One more time. I'm dealing with support tickets about some stuff.
Bradley: He says, “I purchased my first full two-tier network from Serp Space. The first two posts from my site has been syndicated. In the management dashboard, I see that over half the properties are showing as Not Yet Checked. What do I need to get them up and running?”
Adam: I'm guessing then that he's using IFTTT Network Management in which case, if you just got that then it may not have literally checked them yet. It takes time. They don't immediately check all properties right away. That way we don't have issues. I would give it 24 hours if you still have that. Put a ticket in at support or email [email protected]
Bradley: Yeah, the other thing is try posting another post to your blog and let it syndicate because again, just similar to when you first setup an IFTTT Network, sometimes the first post or even two or three of the first posts don't end up syndicating to all the networks properly. It's called, “Priming the Network.” Priming the pump, basically. It's something that just happens. I'm not sure why, but sometimes you have to post two or three posts before all of the triggers fire correctly anyways. It may be something to do with that, Will. Just go ahead and post another post if you can and check it then. If for whatever reason you're not seeing reporting like it's supposed to be, just contact [email protected] I don't have my hands in that project very much. Adam's been managing that with our partners in that business quite a bit. I really don't have a lot of answers for that. Sorry, but support will take care of you. We've got a lot of support staff there now.
Next one. “I recently heard you on a webinar saying not to syndicate posts from the money site beyond the first tier branded ring because of footprint issues.” That is correct. “I immediately went and disconnected the three persona rings. Please, could you advise what I should be doing with them now, and how can they be put to good use?” Well, this has been covered so many damn times, I'm not picking on you. I'm just saying this has been covered so many times on Hump Day Hangouts, it's absolutely one of the most frequently asked questions we get. That said, if you go to Support.semanticmastery.com, Support.semanticmastery.com that's where our Knowledge Graph base is. There's an IFTTT SEO Academy section. In there are a bunch of frequently asked questions. I know this question's got to be in there at least two or three different times where I've answered it two or three different ways because this is a question that has been coming up for two years over, and over, and over again.
Very, very quickly I can say that the reason why we hadn't been recommending two-tier networks was because there are footprint issues on the persona-based networks the second tier networks if you don't have related content from other sources being published on a regular basis to the second-tier networks, which is why if you have a two-tier network you should be injecting for a blog syndication I mean, a two-tier network for blog syndication, you should be adding additional content or additional related content RSS feeds to the tier 2 triggers. You log into the IFTTT account on tier 2 so that there'd be tier 2A, tier 2B, tier 2C. There would be three IFTTT accounts that you would log into and setup another set of recipes for each related content source so that you're publishing additional content to tier 2 from other sources, related content.
Topically relevant content, but that's a nightmare. It's a pain in the ass. It's hard to maintain. It's hard to manage so I've been recommending against that forever until RSS Masher came out, which is Daemon Nelson's product that's awesome. It's one of the only things that I've seen that can simply that process and make it a viable option to be posting blog syndication on your two-tier networks. Again, I don't know if that offer's still open, but I know we had a sweet deal from Daemon that people from our list could continue to purchase. I don't know if we have that link, but if you want to drop it will …
Adam: Yeah. It's up. It looks like it is. I'll put it in.
Bradley: That's awesome. That's the only thing I have. Until RSS Masher, I'd been recommending against it. Now, if you're using RSS Masher, I see it as giving us the ability to simplify blog syndication on tier 2 networks to where it's more manageable. It's still more work, there's no doubt. There's still more work to do that, but it will minimize your footprint. It will simplify that process and make it more manageable. Easier to maintain. As far as that, if you don't have that and you don't plan on using that, you can still use those three persona rings. Again, you just got to add additional content sources in as tier 2 triggers or just use them for video syndication or something like that. If you don't want to tie them back to your blog at all, which is fine, you could use them for video syndication or you could use them for any other projects that you got coming up.
Jame's up. “Hi, guys. It's been a little while since I have submitted a question, but been on the sideline absorbing your greatness.” I will plus-one that. “I see Marco is still looking tanned, cute and bear-like.”
Bradley: That's awesome. “Anyway, here's my question. Question 1: I noticed through testing that Bing seems to be more lucrative for acquiring b2b projects, as it appears that most corporates tend to be stocked up with the pre-loaded Internet Explorer and Bing as the default search engine. Do you think that the future for a more sizeable project will not be coming from Google but from Bing, as it has a higher conversion rate with less traffic but higher quality? Should we therefor, not be looking at targeting our efforts to Google for b2c, for Business 2 Consumer, and Bing, for b2b?
Question 2: Is there a way to address [Amp 00:45:16] Pages production? Is there a technique for pushing them to Google News? Keep up the great work. Jane.” Okay, Jane, I'll let Marco answer the second questions but for the first question, I'm not sure what you're asking for about with that specifically other than should we be focusing somewhat on Bing? My answer to that is absolutely, yes. I only know that because I just recently for the case study, it's an affiliate project, that I'm doing for the Master Class. For Master Class, we have a live case study going on right now. It's an affiliate project and I'm just crushing it. I'm doing really, really well with generating traffic right now. I'm doing all paid traffic. Nothing organic, at least at the moment. It's just strictly paid traffic, and I've been Google AdWords. A few weeks ago I decided to start playing around in Bing Ads and I'm getting really good results from Bing Ads … like really good results.
My cost per conversion is lower than my Google cost per conversions. It's working really, really well. I know Bing is absolutely something that should be added. It shouldn't be overlooked. All too often, we overlook Bing and Bing and Yahoo together now, make up for it's about a-third of the search traffic. That's a significant amount of traffic. I know Hernan said that it's like a different demographic often, and it sounds like Jane, you're kind of confirming that, that it may be the older demographic, 45-plus crowd that is heavy on the Bing Network, but it also could be a lot more corporate stuff, as well. That makes sense to me because you're right. A lot of the computers and network services and stuff like that are all Microsoft-based, so that very well could be true and I had never even thought about that.
I know to ignore Bing is really stupid, in my opinion. Now, for SEO it's been difficult because if you're optimizing for Google, that usually didn't translate well into Bing. Bing, you could get away with a hell of a lot more for on-page stuff, you could keyword stuff a lot more, your keyword density could be a lot higher. You could for back links, for off-page stuff you could do a hell of a lot more exact match anchors and that would rank. Using Exact Match Domain in Bing will help you to rank in Bing really easily. There's a lot of things that you could get away with in Bing that you can't in Google.
Typically, if we optimize for Google, you end up not optimized very well for Bing because you're not over-optimized like Bing likes, I guess. Strictly from a paid standpoint, a paid traffic standpoint, it's absolutely silly to ignore Bing in my opinion because it's basically a close of the Adwords dashboard, if not a little bit funkier. It's no doubt the Bing dashboard is a little bit funkier than Adwords, but it's damn near identical. If you know how to run PPC Campaigns in Adwords, you can do it in Bing and you'll probably get results similar to what I'm seeing, which is going to be really good traffic and a good amount of leads. Lower cost per conversion, that sort of thing.
Marco, do you want to take Question 2?
Marco: Yeah. Question 2 is simple because what our plug-in does is it turns the page into Amp automatically. It delivers the page as an Amp page. There's no page production. All you have to do is upload the page into the website if you're doing whatever it is that you're doing. Our plug-in will turn it into an AMP page. What we're doing also, and I have to make that available, is that if you're posting it will make a post into an AMP page. That takes care of any production. Is there a technique for pushing them to Google News? Unless you have a recognized news site, it's really difficult to get into Google News. I don't see a way of tricking. I haven't looked into it.
I haven't looked into the algorithm and how to trick Google into accepting just any website into Google News, but it might be something worth looking into. If you haven't joined the AMP creators mastermind on Facebook, I suggest that you do so because I will make that plug-in available shortly. We have two versions. I'm going to make at least one of them available in the next few days. I hope that answers the question. I would agree with her on the first part. Just absolutely that Bing has less traffic, but it's a higher conversion rate. The client is usually worth more because of the demographic, so yes to that question, also.
Bradley: Awesome. Thank you. We only got about three minutes left because we've got to get ready for the local Kingpin Update Webinar but we're going to try to run through a couple more very, very quickly.
Robert says, “Bradley, if I have,” and Happy New Year to you, as well … “a YouTube account that's built with BrowSEO that are set up on different IPs and a good standing in age with supporting two-tier accounts, etc I intend to continue using these accounts within BrowSEO. If I think put them in the Mega-Ray, same YouTube accounts, wouldn't that create a problem for my accounts?” Robert, I assume it would but I don't know for sure. What I would suggest is don't test it with one of your aged accounts that you've been building a digital footprint with inside of BrowSEO. I would not do that.
Guys, a digital footprint is a good thing, now. It really is as long as you're not spamming. That's what BrowSEO allows us to do is build digital footprints for our personas, which is incredibly powerful. That said, Robert, what I would do is take a new channel and try it in both. What I'm saying is put it in BrowSEO, assign it to a proxy, and IP, whatever. Log in, do a little bit of activity, watch a couple of videos, like a couple videos, that kind of stuff and then add it to Mega-Ray, and then start trying to post on it and see if it causes a problem. If it locks the account, ask for reverification then you know it's a problem, but it's a new account then and you're not losing an aged account.
I would test that. I can't give you an answer because I don't know. I assume it would cause a problem, yes. Like you said, you answered your own question. My assumption is that is a correct guess or a correct assumption but I don't know without testing so I would suggest you test that with a new account so that if you lost it, it's not a big deal. “If that is the case, the problem from two sources then my best option if I decide to use Mega-Ray is to populate it with all the YouTube accounts, tiers, etc.” Yes, and that's what I would do, Robert because I would be using those accounts more for spam purposes then I would be for aged accounts like I would be building in BrowSEO anyways so because of that, I would basically buy a whole bunch of YouTube accounts from MetroBiz, the one I just showed earlier on this webinar. For real, I'd buy them all from him and then I would go and I would add all those accounts into Mega-Ray.
“Also, what is your real take on Mega-Ray?” It's awesome. I've mentioned this before. We did a promotion for Video Marketing Blitz, which is Abs' product. Ab is a great developer. I've been buying his products literally, for five or six years now, no kidding. Abs' got great products, except Video Marketing Blitz is complex because there's a ton of tools and so there's a learning curve. Very, very powerful no doubt, but there's a learning curve. Mega-Ray is incredibly simple. Very, very powerful. Think of it this way. It's like Syndwire on steroids. It really is. It's like an enterprise-level Syndwire. It also except that as far as the posting goes, posting within Mega-Ray is a lot easier than it is within Syndwire. Syndwire, there's a lot of manual work. That's kind of the reason why I just stopped using it. Mega-Ray is a lot more automated. It's a great product. There's no doubt or we wouldn't have promoted it. I know there's a lot of development behind them and a good support staff.
We got to go, guys. I do want to just very, very quickly cover Darrel's question about SocioLinks. That's Abs' product. We were just talking about Video Marketing Blitz. Abs' product, the new one is out. It's called, “SocioLinks.” I'm really surprised he didn't reach out to us and ask us to be a JV or an affiliate for him because we usually do well promoting his products because we all believe in his products and think that he's got good products. For whatever reason, we're not an affiliate for it. I haven't tested it. I can tell you though, pretty much everything that he puts out is good product. I don't say that about a lot of developers. If Abs put it out, my guess says it's probably a really good product, Darrel. I don't have an opinion on it because I didn't get a chance to test it, and I'm mad at Abs for that, but that's it.
All right? We got to wrap it up guys.
Hernan: Bye, everyone. Thank you.
Adam: Have a good one.
Bradley: Yeah, thanks everybody for being here. We'll see you all … Just a few minutes.
Marco: Bye, everyone.
Click on the video above to watch Episode 99 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
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Click on the video above to watch Episode 98 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode number 98, and today is the 21st of September. We've got almost a full crew here. Going to go down real quick like we do. I see we've got Hernan on video, so everyone's getting a special treat today.
What's up man?
Hernan: I'm good. I'm good. You guys should be paying less for actually watching my face right now.
Bradley: Ah, turn it off.
Hernan: It's really good to be here. What's up.
Adam: Good deal. Hey Marco, the volcano hasn't blown you away yet, right?
Marco: No, not yet, but 6 times in the last 2 days. Lots of ash.
Adam: Yeah, I think that's worse actually. I was, I'm dating myself here, but I was born right around the time of Saint Helen's explosion and I just remember hearing the stories about ash just ruining cars and stuff like that. Once it gets in anything.
Marco: Yeah. It'll peel the paint off the car, rust the motor. It'll corrode the motor. You just have to pour water on the car. You don't scrub it with anything, because it's an abrasive. You don't want to rub the paint off the car. You just pour water on everything. It comes off.
Adam: Cool. Bradley, how's it going?
Bradley: Good, happy to be here.
Adam: All right. Well I will get to my quick announcements everybody. Wanted to say real quick, hopefully everybody here's signed up as a user over on SERP Space. If you're not, I'm going to drop the link. You can head over there, sign up for free and check out the services. Been really busy pushing out a lot of updates. Some really cool stuff with Video Powerhouse for Map and video embedding, as well as a secondary network now, and we're going to talk some more about this later. What else we got? Press releases coming out on the 30th this month. We've updated the link building packages themselves, so there's now even more options for you. You can do…
Adam: Yeah, citations are coming. That one doesn't have a date, but it's soon. It should be actually within probably 30 to 45 days. There's just a whole lot going on, so I'm going to be writing some emails and getting people notified about that. If you're already a user, by all means, check it out. The PBN domain is live too. You can buy PBN domains.
Bradley: What about, do you want to mention credits and recurring credits now?
Adam: Yeah, thank you. Credits, so like Video Powerhouse, you can save money, because it runs on a credit system. Basically you use a credit when you have a video posted. It used to be for various reasons, if you get a subscription you need to use those in 30 days. We changed up the system, and now when you get a subscription, 1, you save money. Then 2, your credits roll over. Let's say you only use half of your credits, well those will still be there that next month, and then you can use them on other stuff. Pretty awesome.
Bradley: Have we started moving all the other products over to the credit based system yet?
Adam: We're working on it. Eventually we're going to do that, but yeah, it's kind of a, we've got to figure things out and get it tested.
Bradley: Okay. It's coming too though, so that's kind of exciting too, which means you guys can use your credits to purchase. It's coming, but you'll be able to use your credits to purchase not just Video Powerhouse and map embeds, but also like IFTTT networks or link building packages and all that kind of stuff.
Marco: Don't forget prices will be going up. This isn't a scarcity tactic. We spent a lot of time, a lot of money. We had the developers in there. I've been cracking the whip on this gang to get this done. All of that takes time and money, and so prices are going up. Get in now so that you can get grandfathered in, or if you don't mind paying higher prices, then don't and wait.
Adam: Yeah, I'll back Marco up on this too and say that we are going to do a public launch, so if you are interested in that, now here in the next couple months is a real good time to see if that works into your SEO toolkit, which by now I would say it definitely should, based on what we're offering. Yeah, go check it out. Especially go check out Video Powerhouse and some of the map embedding options. It's pretty awesome.
Bradley: Cool. What else?
Adam: I think that is all I have for right now, so if you guys are good I guess we'll get started.
Bradley: Yeah. We've got a ton of questions already, so let's go ahead and jump into them. Grab the screen. Make sure I did cameraman first, just to double check. Yeah I'm good. All right, and I'll zoom in on this guys, because I know it's easier for you to see that way. Bear with me. That should be good.
All right. Let's see, Mark O'Connell's up first. He says, “Hi guys. Hope you're doing great. First of all I would like to say thank you for all your hard work you guys put in, it's of extreme high quality and I have learned a ton of very useful information from the SM crew.” Oh plus one that. “With your information Hump Days and IFTTT courses, I got my first lead gen site to number 17 in 6 or 7 weeks. Brand new domain for a roofing term, which is very exciting, so thanks for that.” Well congratulations Mark. That's awesome. 17's not where you want to be yet, but it's definitely a jump in the right, a step in the right direction.
“My question is about the value of less powerful but highly relevant links. I've watched every Hump Day Hangout and I have heard you talk a lot about relevance. I have found 2 citation sites that are specific to the area I'm trying to rank in, but these are not powerful sites like Yelp or Yell, for example. Are these 2 sites worth it, and if so, would you advise adding these 2 location specific citations to my schema, same as attribute in my header? Thanks.”
Mark, yes absolutely. Hyper local citations are incredibly powerful, regardless of what the domain metrics are. Don't worry about that. This is kind of what we've been kind of preaching, especially in the last few months. Marco is really adamant about this, don't worry so much about metrics, it's more about relevancy guys. Hyper local citation sources are oftentimes have more of an effect on your local rankings than the big sites do, like Yelp for example. It's because they're hyper local, and Google knows that.
Getting listed in hyper local business directories, like maybe municipal type, what do they call them? The newspapers that are for local cities, they're usually really small types of cities. There's what do they call like coffee news, those kind of rags that you can pick up free that are usually print publications, but they have an online aspect as well. Those are very, very powerful type of citations. Again, the metrics don't say so, but as far as the effect that they have on ranking locally, they are.
There's a few others ones, or even like national type sites. For example, Topix is a site that's kind of like a national, it's a forum type site, but it's hyper local. Another one is Pulse. I think it's Pulse, I can't remember off the top of my head, but there's several of those types of sites out there that actually starting a thread in your local area, which sometimes it's on a sub domain with like a city sub domain and that kind of stuff. Starting a thread in one of those forums and dropping a link or a citation, name, address and phone number, is very powerful. Absolutely.
I would say Mark, it's definitely worth your time. In fact, we mentioned this Marketer Center, which is a reseller, kind of a white label service that you can purchase citations from. Andrew Scherer, he's the guy that runs that. It's a great service. I use it quite a bit. They have a package specifically for hyper local citations. Now, they've scraped their own list and they'll do a little bit of research up front for when you, like put in your name, address, phone number and details when you're ordering the citations, they'll do a little bit of research and try to find some local directories that they can list to.
They've already compiled a big list of local directory type stuff, instead of just the big national directories. They have the big brands, the big citations they call it, but they also have the hyper local citations. That's kind of a 1-2 punch. I always order the big citations and hyper local citations right off the bat. Then, like I said, if you have somebody on your own team, or even if you do it yourself, to actually go out and try to hunt down business directories that are specific to your area only.
The 2 most powerful types of citations, I mean the big citations are important guys. That's kind of like standard operating procedure. Trying to find city specific, or like I said, hyper local business directories to list on, as well as niche specific directories. For example, like a plumber only directory. A landscaping only directory. Those are also very powerful. Again, it doesn't matter what the metrics say. I can tell you from experience that just using those types of directories, that are so targeted, very specific, are going to have a huge impact on your ranking.
Marco: Before we move on from this hyper local, just so you guys know, we're doing an RYS update webinar on Friday for members only. It's in the Facebook group, so make sure you get in there and let me know you want to attend. It's not going to be recorded, absolutely not, because the stuff that I'm sharing is stuff that I've been working on, that I've been looking through, and this is just for the RYS group. It's regarding this, it's just how to give more local relevancy to a map. That's what we'll be getting into Friday.
Bradley: Wait till we get to Paul's comment up here. We'll get to that in a few minutes, because that's pretty exciting.
Hernan: Sorry Bradley, but on the same topic, from local, or finding really good local backlinks. I've had good results with using Bluechip Backlinks for this, like scraping a local directory for example, or some sort of local website or newspaper, as you were saying. Sometimes they would be really open to it, to get you featured on it if you're a local company, but sometimes you can get domains with 0 metrics, but they have a couple of backlinks from these local directories or local newspapers. Just 301 of that, you will notice a nice boost. You can combine that with the hyper local citations, and finding and scraping, you know with Bluechip Backlinks or something similar, and getting some domains to 301. Do not go crazy with this, but it's really powerful.
Bradley: Yeah, and that's why I just pulled this up while you started mentioning that, Hernan, because that's a great point. That's one way that we do it as well, is just go search for, I'm just using Atlanta as an example here guys. Put your city name in, or municipality, even if it's a smaller area. Put your city name in and then business directory. Then just grab the URLs from the first 2. In fact you can do this in Bluechip Backlinks, what's called the SERP Sweeper. Just grab all the business directory URLs and drop them into your domain crawler. Preferably you're using Bluechip Backlinks, but whatever domain crawler you use. Drop all these business directory URLs in there and let it crawl, because that's true.
First you want to go ahead and try to get a citation on those local directories anyways, like an actual citation that you get your business listed. A lot of those, it's not something I recommend that you do yourself. You can outsource that kind of stuff, and I recommend that that's what you do because it's tedious work. It's just data entry. It's pretty dumb. It's not fun, let's put it that way, but it's very powerful. At the same time you can also, like Hernan just said, find broken backlinks on these directory sites and just pick them up for dirt cheap and use them. Even if they're not like industry specific, which most likely they're not going to be, you can still use them for like deep links, or links to inner pages, or blog posts and that kind of stuff. It's going to help boost because of the local relevancy.
It doesn't have to be, even if it was a link from a business that went out of business, and it's still listed on the directory. You would say, “Well I don't want to screw up my NAP by buying the expired domain and then having it point over to mine and confusing Google.” Because it's the link at the bottom of an NAP from a different business, but it's redirecting to my site. Well that's why you could use a buffer site, or you could run it to an IFTTT property or something like that, or just link it to like a blog post from your money site. Because you're still pushing local relevancy into your domain at that point, and that's really, really effective.
That's a great question, Mark. As far as the same as attribute, yeah you can. Again, I would only use the same as attribute for those listings if you have your own NAP listed on there, not like a scraped domain, or a purchased expired domain. I wouldn't do that. I would absolutely use the same as if you have your own listing URL. Like if you get your own page URL on that directory, then yes, you can list that as a same attribute. Great question. Love Paul's “Me mira Bubba Gump.” Forest Gump. That's pretty funny.
Ben says, “Hi guys. I've just finished creating my first tier 2 network, phew.” Plus one that. That's a lot. “I have a couple of questions. Where is the best place to learn about structured data and how to mark up a website?” Oh, I've got the perfect one for you. Just give me one second. This are some of the best, that's the schema generator. I'll drop all these links guys. Just let me pull these up real quick. I'm trying to find the list. Here's one of them right here, and then I've got another one.
There's 2 really good articles that I always refer to whenever I've got something new to do, because I don't know this shit off the top of my head guys. I always have to refer to one of these guides to kind of guide me whenever I'm adding markup. I am not a coder. I don't even pretend to be one on TV. These are both really good. Is that the same article? Dammit, let me find the other one. Just a minute. It's Built Visible, this is it. These are probably the 2 best guides that I know of for this. The Built Visible blog is fabulous. This is one of them.
There's another one too. There's another one by Built Visible if I can find it. Let me try that real quick. Just give me one second. I'll have to find it guys. It's in here somewhere, but I've got so many damn articles in here. I'll drop these 2 links in when we're done. Adam, if you can remind me. I'll come back and add the other ones. These are some of the best resources for schema and structured data. Both JSON-LD and micro data, depending on how you need to implement. Then there's the micro data creator. Just go through some of these guides, is all you need to do really. Here's another one.
Then here's a JSON-LD creator. This is pretty cool. Marco pointed this one out to me and I use that now sometimes. There's one other article. I'll find it and it's really good. It's the best one of them, and for whatever reason I'm not finding it right off the bat, but I'll get to it later.
Hernan: There's also just tons of, but it's really geeky, the information in schema.org.
Bradley: Yeah it is. If you know how to … Is this it? No. I'm sorry guys. I really want to find this for you and I'm just having trouble finding it right now. I'll find it and I'll post it on the page later. Anyway. If you go onto schema.org, if you understand micro data and the markup and what the tags are, what do they call them? The item types and that kind of stuff, then you can get everything you need right from schema.org, but you have to know how to put them into the proper DIV tags and all that kind of stuff. That's what I always have to refer to resources for, because I don't know, I'm not a coder.
Then I'll post the other link as soon as I can find it. I'll have to wait till the webinar is over. “I have heard you talk about stacking multiple tier 1 networks on a YouTube channel, how do you do that? Once you have the ring of properties around the YouTube channel, the tier 1 network isn't adding more persona networks and powering them up with links. All you can do to make the network more powerful?” No. Ben, because see, here's the thing. With YouTube channels there's no footprint issues. You can take the same YouTube channel.
Let's say you have 2 tier 1 networks. You have the 1 tier 1 network that you've already got connected to your YouTube channel. Now you've got another tier 1 network that you built, it's just another IFTTT network. You haven't assigned it as a tier 1 or a tier 2 yet. You just have a whole other network just sitting there waiting to be assigned to something. Well all you need to do is log in to that IFTTT account for the second network, and then just activate you YouTube channel, the same YouTube channel in the second IFTTT account. Then whenever you upload a video to that channel, it's going to syndicate to both the first network and the second network. You can do that with as many networks as you want. There is no limit.
It's not like IFTTT, YouTube will only connect to 1 IFTTT account, you can connect YouTube to unlimited IFTTT accounts. You can only have 1 YouTube channel activated in each IFTTT account, so that just means you need multiple IFTTT accounts. Each persona ring, or each syndication ring that you create, is going to have its own IFTTT account anyways. You can literally stack, it's unlimited. As far as I know it's unlimited. I've never hit the limit. You can just put as many tier 1 rings on that 1 YouTube channel as you want.
Now I've found it's more effective to have 2 tier rings, full 2 tier rings, or structured setups. If you have more tier 1 rings, you oftentimes rank faster than the 2 tier rings, but the 2 tier rings tend to make the videos stick longer. Now that's not always the case, but that's just kind of the trend I've seen over the years. Is that the 2 tier rings, they don't rank the video normally as quickly as having multiple tier 1 rings, but it does help the video to stick longer once it ranks. That's why I prefer using the 2 tier rings over the single tiers alone. Don't get me wrong, you can stack as many full tier 2 rings on a channel as you want too. We've got some out there with 5 or 6 full 2 tier rings on it, that's considerable. That's 400 to 500 properties that that video gets syndicated to, with nothing other than an upload or a live stream. Very powerful.
“What theme are you using for your SEO business site, Big Bamboo Marketing?” Honestly, I have no idea. I haven't updated that site since I built it in 2012. I don't plan on it, because I don't ever get any work from my actual website, very rarely, I don't want to say ever. I'm not looking to take on any more client work, that's why I don't even update it. To be honest with you guys, my SEO business site, it didn't really every generate me any work anyways, I always got work from networking or cold contacting using video email, which was my preferred method. Then also from referrals. Occasionally I do get leads now because of the SEO Virginia case study that I did for RYS Academy, and so I do still get leads from that, but I usually quote them so high they turn around and run away, because I don't want to do any more client work right now. Honestly I can't remember. I'll have to look it up, Ben, but it's an old theme. It's probably now 4 years old. I really never updated that site.
All right Dean says, “With comments like, ‘You can spam the hell out of IFTTT properties being used in this community.' How careful do we have to be with link velocity and link types when spamming things like Google Drive doc with our properties and our about.me pages, also which, out of the main list contain due follow links?” You know, we probably should have a resource somewhere that states whether they're follow or no follow. We don't have that because really it doesn't matter. I don't really particularly sweat that too much, because whenever I'm building links to IFTTT network properties, I just build them to all the properties in the network, not just to the ones with due follows.
However, it is beneficial to know which ones are due follows, and typically I have the go to ones like Blogger and WordPress and that kind of stuff, that are due follow links. I'll use strategically with spam or with PBN type links and that kind of stuff. We probably should make a list of that, or make a note of it in the IFTTT account workbook template, so that you guys know which ones they are. If we can make a note of that, guys. We can get somebody to do that for us, one of our VA's or something.
Adam: Yeah, we'll discuss on the back end. I just have concerns since some of that stuff changes. I guess it would be kind of a at your own risk, this is what it is at the time of publish. Be sure to check.
Bradley: Yeah, we might do that, just add like another column to the network workbook, guys, and put follow, no follow, something like that in there, just so you guys know. We can get a VA to do that. Maybe we'll have that done by this time next week, Dean. As far as spamming the properties, okay, just keep in mind, I look at any type of link building as spam, pretty much, except for like desk posting, where you're creating real content. Pretty much any type of link building tool is a spam link, in my opinion. That's just the terminology that I use for any type of link building that isn't 100% manual.
Manual content, putting links into content manually, that kind of stuff. Any kind of tools or whatever, I just call that spam. Don't let that confuse you, but with the drive stacks you can pretty much spam them with anything and it's not going to hurt it. Because we've gotten pretty crazy with those and had some really good results with it. With your network properties, your tier 1 branded network properties, I always like to follow Hernan's guidelines on that. Hernan, you want to mention how you do it?
Hernan: Yeah. Basically we just send a handful of links, and this is like the, I would say the process or the framework that we give our VA's or daily hour, whoever is building links at that point. Is that they should only send a handful of contextual links usually, to the properties, to the IFTTT properties, so as not to spam them as well. As we keep mentioning, you can spam the hell out of them, but the reality is that they are branded properties so you need to take care of them and you want them to be, they can generate a sale as well, so you need to be careful. We just send a handful of links, maybe from 50 to 150, something like that, contextual links, and then we spam the hell out of those contextual links. We are putting some kind of buffer in between the property, whatever it is, and the spam.
Also we have found best results with doing that, instead of just spamming, you know, a Twitter profile. If you put, let's say 100 contextual backlinks between your spam and the Twitter profile, the Twitter profile will be much more powerful. The metrics will say so. It will get indexed more easily. For example, from spam itself, only from spam itself, maybe you can get it to, I don't know I don't want to get into metrics, but you can get it to a trust flow of 5. If you go to this recipe of a handful of contextuals backed with spam, you can get it to 10, 15, 20 trust flows. You need to have that in mind. Metrics are higher, the property becomes more powerful following these kind of guidelines. OF course you can experiment yourself with velocities and those kind of things, but just be careful, and just send a handful of links.
Bradley: Yeah. When you guys, If you order a link building service from us, inside of SERP Space, it's the same thing. That's what we do, is we will build a handful of the targeted links, contextuals like what Hernan's mentioning, to your tier 1 properties or your citations, whatever it is, your target URLs. Then we throw the kitchen sink spam behind those. That's really why we do it that way, because it's much more effective and safer as well.
By the way, I found that article. I just needed to not be talking to find it. This is it, guys. Built Visible, this one, micro data, JSON-LD and schema.org, rich snippets. This is the best guide I've ever seen on this. It is so comprehensive. This is my go to guide for any time I have to add any sort of micro data to stuff, this is what I go to. This is hands down the best guide I've ever seen for that, and it's free. Enjoy it.
All right, J. Turner says, “I have a potential client who appears pretty competent at their own SEO.” Uh-oh, run. Run Jay, run. “But by no means a power user. He has great maps ranking, awful organic, claims it's from Penguin update 2 years ago. Claims to have been diligent in link disavowal, content deletion. Assuming that is all true, do you recommend a comprehensive dupe content checklist, or a service I can outsource to?” Yeah, just use, what the hell was the name of that service? Copyscape there it is.
It's been so long since I've logged in here. I have 0 credits remaining. If you paste your URL in there. For best results enter a webpage or whole article. Right here, I know it's hard for you guys to see. It's very small, but check your entire site with batch search. Copyscape, you'll have to buy some credits, but they're cheap. I think just like 5 cents per search. Then you can drop with batch search in there, and basically drop your URL in there and it will crawl the entire site and then compare all the pages on the site and tell you which pages have duplicate content and that kind of stuff.
It will show you what the percentage of duplicate content is on each occurrence, or each instance where duplicate content was detected. It will show you what the percentage of duplicate is and all that kind of stuff. It's just all done right within CopyScape. You can actually just like I said, it'll batch the entire site. It'll crawl the whole site and then categorize everything for you and give you a report. That's just within CopyScape. That's how I've done it in the past. It's very, very simple.
“All that is true, do you recommend a comprehensive …” Yeah, I mean that's the only thing I'd do. Jay, I just run it through CopySCape and just check it and see. Also something else that you can do is, if you use Screaming Frog, SEO Spider. That's a great tool to be able to map a site very quickly and give you a high level overview of all the title tags and H1's and H2's and meta descriptions and that kind of stuff. It will also find broken links and things like that. Screaming Frog, SEO Spider. It's a really good tool. It's a little bit expensive, but it's a good tool if you're doing a lot of client work and stuff.
I like to use it for analyzing client sites whenever I'm prospecting especially. That way I can run reports on somebody's site before even taking them on as a client, and I can show them, “Here's where a lot of issues are occurring on your site because of duplicate titles and that kind of stuff.” A lot of people just, it's hard to do that when you're just manually looking at page by page. When you look at the site as a whole, in 1 interface or 1 dashboard, then it makes it much easier to recognize patterns. Kind of like footprints, even within the own site, is what I'm saying. You can find repeated titles and that kind of stuff, which actually will affect the overall site score. Screaming Frog is a good tool for that. If you're doing a lot of client work that should be one of those tools in your toolbox, if you do client work, or if you have a large portfolio of your own sites.
Next question from Jay says, “IFTTT content kingpin customer.” Sweet. “Built first IFTTT network on branded property last week. Pushing content, looking good so far. Also video marketing blitz user. You mentioned in a previous video a webinar where you discussed paper call exchange networks and using Video Marketing Blitz. Very interested in seeing that info. Help a fellow receding hairline SEO brother out.”
Oh man, why'd you have to point that out, man? “Don't get me wrong. You guys have already helped me out greatly. Grateful for these hangouts. They are can't miss. Thanks guys.” All right Jay. Adam, you want to, we did the Video Marketing Blitz bonus webinar for purchasers. I don't know if Jay didn't get that or not, but if you make a note of it, I can PM Jay with the link to it later on.
Adam: Yeah, well I was going to say. Jay, just send an email in to [email protected] and mention what we're talking about and we'll get you sorted out.
Bradley: There you go. Yeah, because we did the first of 2 bonus webinars. The second one's coming. I don't know when. We've got a VA that's learning Video Marketing Blitz right now, he's in training, and he's a full time VA. That's going to be his job, is to just run that software. As soon as he gets done training we're going to pick back up on the case study that I started. We're actually going to do several case studies, because he's working on multiple projects right now for me, using that tool. Actually in master class today we're going to start, I'm going to reveal a new case study today. Part of it's going to be Video Marketing Blitz is going to be part of that case study as well.
If you're not in MasterClass, Jay, I recommend you get over there, but we'll still, just send in a support ticket and we'll get you the replay of the first VMB bonus webinar. Then when the second one gets scheduled we'll just make sure that you let us know and we'll make sure that you're on the notification list. That'll be coming guys, I don't know when, but it'll be coming. It's going to be several more weeks, but once he's trained well enough and I have the procedures in place, that's when I'm going to schedule the second webinar. That way you guys will see how the process works with an outsourcer. Because again, it's something that should be outsourced in my opinion.
Paul says, “Hey guys. 3 weeks ago I asked about RYS and doing a press release and which way to go. Bradley, you nailed it. I did the RYS first and then did the press release. 24 hours later, my client is ranking in the map pack for his main keywords, along with a long list of other long tail keywords.” Everyone go plus one Paul. “I even knocked off the competitor, who I asked about last week, that had 2 spots in the map pack, not on every page, but some. Some great advice and service. I'm ordering 2 more stacks this week for 2 different clients. This ought to put to bed any concerns about Google's algorithm change. Rank your shit works.” That's awesome Paul. You guys hear that? Buying a RYS drive stack from us, and he was able to, 24 hours later, knock his competitor out and get into 3 Pack. That's freaking fabulous. We've been using RYS to rank shit in the maps pack now for months. Almost overnight, guys, it's ridiculous.
Michael Franks. “Hey guys.” By the way, congratulations, Paul, that's great work man. Michael says, “Hey guys, I have a backlink from a webs.com site, a PBN site. It has themed backlinks and has trust flow of 30 and citation flow of 32. I am ready to build an IFTTT network around it. The problem is the URL is a clear EMD, similar to nikerunningshoes.webs.com. I do not want to use that EMD for the network, but the webs URL has to stay as it is. The question is, can I brand the network properties using something less EMD, like letsgorunning.wordpress.com, and make the header and logo on the existing webs.com to be letsgorunning to match the network?”
I'm not sure what you're asking here. If you already have the subdomain, you're not going to be able to change that, unless you set up a new site. You're not going to do that because you've already got metrics on this site. What you could do, is you could buy a non-EMD type domain and just do a 301 redirect to that webs.com site, and use your purchased domain in all of your link building. That's what you could do. It would just be a 301 redirect to the .webs.com site. That way, when you're building the links, the EMD, it wouldn't be an EMD, it would be your purchased domain that you have 301'd to that site so that it wouldn't count as a exact match anchor text. Does that make sense?
Hernan: Yeah I like that.
Bradley: What were you going to say, Hernan?
Hernan: I was about to say that since it's a PBN site, he's going to treat is as a PBN site. He could also do persona based network. Let's say that the owner of the webs.com is John Doe. Instead of going for, letsgorunning.wordpress.com, he could go for johndoe.wordpress.com or something like that.
Bradley: Yeah okay. I see what he's saying there. Yes. Guys that's what I always recommend doing. Other than a branded network. For example, for PBN type sites, when we build networks, they're typically persona based networks, for PBN's. Sometimes, if the PBN has a pretty strong brand of its own, then we will create a branded ring. For a lot of the ones that look like blogs, instead of looking like business sites, we end up just basing them, creating a persona based ring around it and making it like a person's blog. That works well too.
As far as what Hernan said, that's a good way to do it, is use a persona name as the subdomain instead. That's perfectly find, but also, like I said, if you wanted to build links directly to the webs.com site but you don't want to use the exact match domain. The problem guys, just so you're aware, the problem is when you have an exact match domain and you build links with naked URLs, which everybody says that's what you should be doing so that you don't tip the scales and over optimize the anchor text, that kind of stuff. The problem is, with EMD's, is those naked URLs count as exact match keywords. It didn't used to be that way, but it has been for like the last 2 years at least, maybe even 3 now. You've got to be really careful with EMD's, and that's in part why I just don't use them anymore.
What you could do, like I said, is just use like another domain that's more of a branding type domain, that you just 301 redirect to that, and then build all your other links referencing the purchase domain. Because then the anchor text would be the name of the domain, even with naked URLs, it wouldn't be an exact match keyword. Both of those routes would work.
Marco: All right, so correct me if I'm wrong, but he's going to build the IFTTT network around the webs.com subdomain.
Marco: Okay, but for something ridiculous, like $5 a month, webs will let you get a custom, they'll add a custom domain name and then they'll 301 the subdomain to the actual. It's like what Google does with sites.google.com. If it's worth it, for $5 a month you can actually have the domain name that you want. You can change it. It gets 301'd up by BioWebs.com itself. Then you still have the subdomain that you can link build to.
Bradley: That's a good point.
Marco: That might be another way to approach it. Then when I post out to the IFTTT network, you'll have the new domain name that you'll be using. It won't be as much of an EMD, and you can stay away from anchor text problems.
Hernan: Right, and that will inherit the metrics that they currently have, like from the subdomain. That would be a good idea too.
Bradley: Man, we've got a lot of questions posted today. You guys are killing us today. We've got a lot to get through. Paul says, “Hey guys, inside Serp Space do Video Powerhouse and Map Powerhouse share credits?” I believe so. Is that right Adam?
Adam: One sec. I was copying it down and didn't have a chance to look at this. Yes, that's correct.
Bradley: Very good. MJ says, “I have a new client to perform SEO services. They had an old website companiesservice.com, that is about 10 years old. It's a WordPress site. They recently built another new website under companyservice.com, no s in company. I get it, so one's companiesservice, the other one is companyservice. New content on the new site. Can you see any conflicts with the 2 sites, and what action would you recommend with a 10 year old site? P.S., the new site has schema, the old one does not.”
All right, well if the content is different, I don't know. I have mixed feelings about this, because if the content was the same, then you could either 301 redirect the old to the new, or you could do canonicals, cross domain canonicals. You point the old page to the new page with, not a 301 redirect, but with a canonical. That way you're telling Google, “Hey there's this page here, but I want to give all the credit to over here. Push all the credit to this other page.” You assign the canonical URL for that. That's typically how I would do it.
Now Google says that cross domain canonicals should only be used if the content is the same. It says that, that's what Google says within their cross domain canonical, when they first, I guess, created that, which I think was back in like 2012 or something like that. It was awhile ago. I could find the blog post from the Google blog itself. Anyways, I know that I have tested this, where the pages don't have the same content, and I still canonicalize it to the new page, and gotten a boost out of that.
I know some of our mastermind members do the same thing. They've tested canonicals, or done testing with canonicals, and been able to accomplish some pretty nice ranking boosts using other pages in canonicals. That's just typically how I would do it, I would experiment MJ, seriously I would experiment and maybe take a handful of pages and canonicalize them to the new site, from the old site to the new site, and then maybe take a couple other pages and just do a 301 redirect and see, monitor your target URLs and see what kind of movement occurs after doing that. I want to hear from the other guys. Hernan, Marco, what do you all think?
Hernan: I was actually thinking about it.
Bradley: While you're thinking about it, let me find that article.
Hernan: I mean, usually if, I would go, when a client is already ranked, they have gained good rankings. They rank well on the 3 Pack, or they have gained like page 1. What else can you do? That would be my question. What would be the next step? The next step would be to run a couple of feeder sites in that case. It can be IFTTT Properties, but usually what you would do is to do that, spread and try to rank a feeder site. That's the only way that I see viable, having 2 websites trying to rank. At the end of the day you will be competing with yourself, which is a great thing.
With that being said, I don't know how many resources you currently have to try to rank the 2 of them, or offer the client some sort of deal where you can rank the 2 of them or you can work on the 2 of them. In my experience, that's not ideal, because usually, maybe it was me making a bad deal, but back in the day I had that kind of a deal when a client's just throws websites at me, and he would expect to rank. The reality is that there's some randomness in it, so some websites will outrank the others, just because of the way Google works. I would definitely 301 it. The 10 year old site will definitely boost the new website, but I wouldn't work with the 2 of them unless you have gotten them good results with at least 1 of them. Probably the 10 year old one. That's what I would do.
Bradley: I was looking at one of the next questions. By the way, I posted that article. It was from 2009. This is Google webmaster central blog, it was 2009 that they posted this. This is the cross domain canonical post. I posted on the event page. Test with that, MJ, and see, that's what I would do. Whenever you guys come across something like this, it's best to run a few tests, like compare one method against another, or against 2 others, whatever. Then track results and see which one gives you the best results.
David says, “Hey guys. I have an e-commerce store, a physical location and my personal G+ page, so I have 3 branded drives, possibly more if I can use my employee's drives. My question is, can I get a penalty for duplicating the content inside these drives? Can I basically copy the content of one drive and keep reproducing it in others?” As far as I know, but I'll let Marco jump on that one.
Marco: I have never seen any penalties with duplicate content inside drive.
Bradley: I haven't seen any penalties with drive period.
Marco: That's not to say it won't happen in the future. As I've mentioned before, the only thing I've ever gotten banned by Google and slapped down for, I uploaded a .TXT file with a 301 redirect, and they said, “No, you can't do that.” I couldn't use the TXT file anymore. Other than that, I've just never seen anything happen. In fact, we recommend it, we recommend sharing in between the different drive files. We recommend 1 main drive file, and then you can share folders among all of the other files. You can share each other's files. It would stand to reason that 3 people in the same company would be working on the same file and adding comments and adding links and adding edits, just whatever, which is what we teach people to do inside ROIS Academy. I mention that again.
Bradley: I guess if you share content, if you share a drive file with another account, then it's basically stored in both accounts. I think he's talking about like copying the content and creating, instead of it being a shared file, it would be a duplicate file in another account. Again, I've never seen any issues with drive stuff yet.
Marco: No, but just to be on the safe side, share them.
Bradley: Yeah, you can, but that doesn't give you different target URLs. Does that make sense? Same file URL, is what I'm saying. Yeah, you could do that, but if you wanted separate target URLs for different spam points, spam targets, then you could just copy the content and upload it to those other drive files.
Adam: I was going to say, if you really put on your tin foil hat, you could just make a literal tiny edit to it and rename it V1, V2, V3. That's real. People do that. They make copies of documents and stuff.
Bradley: Okay next question. We're almost out of time guys. I know there's a ton of questions on here. I'm sorry guys, we've only got an hour, but I really appreciate all the questions. Earl says, “Some of my clients blog posts have tags that are onesies.” I think that's what that's supposed to be, “And causing a problem as they are being treated as a separate page of duplicate content. In some cases seem to be slow to load. I know you covered this somewhere in the past, but how do I deal with this other than just killing the currently solo tags, realizing they may want to use that tag once again in the future?”
Good question Earl. Again, canonicals. I was pulling up one of my demo blogs that I do a lot of testing with, and all you do is go to post, go to tags, locate the tag that only has 1 post. It'll tell you, in the count column over here, how many posts are using that tag. Any 1 single tag, any type of singular tag, should be canonicalized, or you should leave your tags set to no index. That's the thing, guys. We've covered this many times, Earl, but for the benefit of everybody I'll try to cover it very quickly.
If you use a tag, WordPress by default is going to create a tag page, which is an exact duplicate of the post itself. Tags are supposed to be, a tag is a more general type of descriptive keyword, or term, or phrase, that can be used across multiple posts. Then the tag page that's created will be like a blog index page. It's a tag index page. It would be like a category page. In other words, all the posts that share that tag will show up on the tag page. That becomes a unique page, compared to a solo tag that becomes an exact duplicate of the 1 post that the tag was added to.
If you're going to use tags and leave them set to index, which is by default, then you just have to be aware of that. If you're going to use tags, use a tag across multiple posts. If you're going to use a singular tag, on only 1 post, so a unique tag, then you want to canonicalize that tag page to the actual post URL. If you're using the WordPress SEO plugin from Yost it's very simple. You just go to post, go to tags, then you select the tag. For example, this one says [D-GO 00:47:45], and I would click on edit. Then from the edit screen you'll scroll down and in the Yost section, let's see where is it? It's in the advanced settings right here. Right here, you click the advanced settings of the Yost plugin, and right here is the canonical URL, that's where you paste the URL of the blog post in, and then click update.
Now that tag page, even though you're right, it's a duplicate, it's 100% duplicate and it will cause issues guys, will cause duplicate content issues on your own site. It's a panda issue. If you're using singular tags, either turn them to no index, set them to no index, which you can also do in Yost. You go to the taxonomy section and check the box to no index tag pages. If you want to leave them to index, which is fine, just want to make sure that you set the canonical for singular tags to point to the original post. That's all. Hopefully that was helpful.
Next David says, “I've just started using Postable.io, it posts documents straight from Drive onto WordPress. I've only used it a couple times, but I'm impressed. AppSumo are doing a deal at the moment where you can get a lifetime access for $39. Well worth a look.” Cool. I'll have to check that out. Thanks David, appreciate that.
Hi Jane. Love that. Scott says, “With live events, you can keep using the same video over and over again because the live event makes each video unique, is this a good idea? As it would be spam if there was a manual review of your channel and there are a ton of the same videos, but just different file sizes?” Yes. I wouldn't recommend doing it, for money channels, for spam channels that you're testing, turn and burn, that kind of stuff, absolutely you can do that. If it's a money channel, I would not recommend doing that.
Seriously I don't like, if it's a channel that you plan on making money from that's not a turn and burn where you know it's going to get burned at some point. If you're in it for the long haul, then I don't recommend doing that. I recommend that you switch up the videos, you change them enough to where, if there was a manual review, your account wouldn't be terminated for spam. I know that's difficult, but that's why it's sometimes good to have tools like Video Marketing Blitz, or something like that where you can have literally 30, 50, 100 YouTube accounts that you can spread the same video across multiple accounts instead of putting the same video in 1 account 100 times. Does that make sense? It's just safer that way, guys. Remember, we're using YouTube, it's YouTube's rules. Look, we spam with the best of them, but we try to do it in a way that keeps our properties alive as long as possible.
I know we're almost out of time. We'll give it about 4 more minutes, guys. Chris says, “Hi, my IFTTT network I'm using a Goo.gl shortened link for network properties, network property links and Facebook descriptions, blog sidebars, et cetera, but I am just unsure of how much benefit or authority they add. When is it a good time to use them, and when is it good not to use Google links? Thanks.”
All right, there's probably going to be some differences of opinions between my partners and I, although I know we're on the same page on some things. Look, Google links are fine to use when you're not spamming. Actually Google short URLs are good to use if you know what you're doing with them and there's a reason for it. Sometimes there are reasons to do it, you can even spam with them, but I recommend that, essentially when you use a goo.gl short link, you're injecting analytics into that link path.
You don't want to do any sort of spammy shit with Google links, because you're giving them a window, a view right into what it is that you're doing. You're injecting Google code into your link stream. You just got to be careful. I don't do any real spammy, well sometimes I do some real spammy stuff with Google links, but it's very specific reasons when I do it. For the most part I don't like to use goo.gl short links for any sort of spam stuff. However, we use the hell out of them in drive stacks. They're great because you're injecting Google into the stream. What are your take Marco and Hernan?
Marco: When I use them inside a drive stack, I don't care. When I use them outside a drive stack, I try to stay as clean as possible, unless it's just something I don't care about and I'm just looking for the metrics. Absolutely, and I saw this, he's using it in Facebook. If you use it in a private group that Google couldn't access otherwise, and you're expecting action, you're expecting people to interact with that shortened link, Google will love you for it, and it does pay off every time that you're sending signals to the bot from a place that it would otherwise not have access to. Yes, by all means, don't spam it unless you know what you're doing.
Hernan: Right. Just to add to what Marco was saying, which I agree 100%. The other way around is that you spam it and all of those links end up showing on Google Webmaster tool, because there's no secrets anymore. We have some cases of students that 301'd the spam domain, or a Chinese domain, directly into a goo.gl, and that was pointing at the website. All of those spammed links end up showing on Google Webmaster tools. You need to be really, really careful because it will show up like that. You don't want to do that. You need to have several hoops, or you need to be using it, as Marco was saying, to actually inject analytics when you know what you're doing, so be careful.
Bradley: All right, we've got to wrap it up here. Tell us Cambridge electronics … I love it when there's not a name. We posted, Adam beat me to it, BrowSEO 3.0, that's what this was. Outstanding tool guys. I think it's an absolute necessary tool for SEO going forward. It's like the Swiss Army knife of SEO tools. That's what I call it. It's fabulous. We did a full webinar with the developer, Simon Dadia, and you can see it right here on this link. I'd check it out. It's a great tool. I recommend anybody that's doing a lot of SEO work, or personas, content marketing, IFTTT stuff, it's almost a must have now. All right guys, let's see, last one.
Adam: We can come back and we'll answer. Some of these we can definitely answer afterwards. Hernan will pick up some on the podcast.
Bradley: Yeah, I was going to tell him. If you're having an issue with the network, just send it to SERP Space support, we'll get it taken care of for you.
Adam: Yeah. [email protected]
Bradley: Sorry about not getting to all the questions guys. It pays to get your question on the event page early. Whatever I didn't get answered here, post them in the appropriate groups, or save them for next week. We'll see you then. Thanks everybody. We'll see you. Masterclass starts in 5 minutes. We'll see you guys there.
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