Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 215

By April

Click on the video above to watch Episode 215 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome everybody to Hump Day Hangouts Episode 215. Man, I'm feeling weird because I had to sit super low to fit the special Christmas headgear in range here. But I'm looking at everyone else and everyone else looks as goofy as me, so I'm pretty happy.

Bradley: Hey, who are you calling goofy?

Marco: What? What?

Adam: To share the goofiness, sorry, I meant the holiday cheeriness, let's start off by saying hi to everybody. Chris, how are you doing, man?

Chris: Doing good here. I'm in the mountains in Austria, so unfortunately, no costume for me this week. But maybe next week.

Adam: See, we can't even see you. You could have been wearing a Yeti outfit or something, we'd have no idea.

Chris: Yeah. Like I'm just in a feature story.

Bradley: Or you could have been buck naked. For that reason, I'm glad your webcam's off.

Chris: Exactly.

Adam: That's how we lost all of our viewers. Hernan, how is it going, man? How's the middle of summer for you?

Hernan: It's good, man. Yeah. We have a lot of these decoration, with snows and shit. Here, it's like 40 degrees Celsius or something, it's nuts. But anyways, I'm really, we're really excited for this week, for next week, what we have coming up, so really good to be here.

Adam: Marco, how are you doing, man?

Hernan: What's up, man? I'm feeling a little frosty today. Just like before, so big head, little hat, paying an homage to Frosty the Snowman.

Adam: That is awesome. Sorry, it cracks me up. It's a great hat. Bradley, how are you doing?

Bradley: I'm well, man. I got my elf hat on, with my elf ears. It's got to be a hat for a kid because it's squeezing the shit out of my head. I feel like I'm a little light-headed and dizzy from it.

Adam: That's good. If Bradley starts getting angry towards the end of Hump Day Hangouts, you know what's going on, it's the hat.

Bradley: No. I'm gonna lose the hat here when I go off camera.

Adam: Good deal. Well, we got a few announcements for everybody and then as always we're going to jump into answering your questions for you. Real quick though, I want to say, if you're new to Semantic Mastery, first of all, thanks for watching, whether you're watching us live right now or if you're watching a replay on YouTube, that's awesome.

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If you're looking for the place where you wanna get started with Semantic Mastery, because it's a question that comes up a lot, grab the Battle Plan. All you have to do is go to Battleplan.semanticmastery.com. That's gonna give you the repeatable results. It covers a really wide range of various stuff, like ranking new sites, what to do with press releases, how to do keyword research. It's not just the guide, we've packed a lot into there. We've got links to tons of training videos, all sorts of good stuff.

Also, if you're saying “Okay. Well, that's great. What's next?”, come join the Masterminds. If you're really looking to take things up several levels, if you're looking to form that network, that peer group, if you really wanna take your local digital marketing to the next level, come join the Mastermind. You can find out more about that at Mastermind.semanticmastery.com.

Speaking of the Mastermind, I think we've got a couple things coming up. Hernan, I think there's something going on next week, right?

Hernan: Yeah. Next week we're gonna announce, we're gonna have a big announcement, so that's gonna be pretty awesome. So, stay tuned. If you are being on the fence about joining the Mastermind, I'm not gonna go deep into that today, but if you are being on the fence, we're gonna have great news for you. We have a bunch of stuff going up for the Mastermind, for the current Mastermind members and the new Mastermind members, like the POFU paths. We have a new members area. We have a bunch of stuff coming up, bi-weekly calls that have been going up for quite a bit, and Bradley always over deliver. Stay tuned, next week's gonna be pretty amazing. If you are being on the fence to join the Symantec Mastery Mastermind, just be here next week because it's gonna be pretty awesome.

Bradley: Yeah. Just quickly, I wanna add to that. We're calling it POFU paths or pathways, which is anybody that's been through or has joined the Toastmasters International. They recently had updated kind of like their course that you go through, their courses that you go through in order to become a distinguished Toastmaster, any one of the levels in between starting off in that. Essentially, it's a training program.

What was cool about it was they updated it from like old paper books to an online portal. The old paper method was you had specific books you had to go through and you could kind of jump around at which speeches you wanna do within the books, but you pretty much had to go in a specific order. It was very limited. But then when they rolled out the pathways program last year it basically allowed people to go in. It's kind of do like a survey or questionnaire they fill out about themselves and then it would kind of direct them and say, “Okay. Look, we've got all these different courses that you can take and we can direct you into this way or that way.”

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I thought it was brilliant. I thought it was really refreshing as a member of Toastmaster. I thought that it would be good for … I talked to my partner's about it, and Adam was in Toastmasters as well, and we thought that that would be a much better way to introduce people to Semantic Mastery, especially in the Mastermind. Because we've been told over and over again it's like a fire hose of information, when people come in they get overwhelmed, they don't know where to start. So, we wanted to kind of make it easier to really give people specific paths, whether you're a startup or if you're in the growth phase, in other words, you're already making money but you're trying to grow your business.

That's really what we're gonna be announcing next week. Hernan's put a lot of work into developing this out, guys. I highly recommend you come check it out.

That said, there's one other thing I do wanna mention. I know we did the Local Lease Pro update webinar, I think Adam is gonna mention something about that because that replay is gonna be taken down today and all the bonuses go away as well. So, if you haven't watched that, I would highly recommend that you go watch that now.

One of the things that I was talking about through that webinar was all the processes that go into developing out these assets is in a way that we can scale it. Because it's one thing to know how to build out a GMB asset on your own, that's all well and good, but if it takes four or five hours to do that, how many can you really do yourself is my point. If you really wanna scale this business and this opportunity while it exists, while it lasts, because we don't know how long it will, then you should really be focused on scaling.

That's something that I'm covering extensively in the Mastermind, is the scaling options. I've been working with a small group from our POFU Live event that we did earlier this year and we're developing out processes to scale so we can build many, many assets per week and have personnel or outsource that do it for us. That's what we've been developing, is the processes and the training to develop or outsource this. In other words, to train our outsources to do the processes that we have set up and build everything to our specifications.

That's what we've been sharing in the Mastermind. Again, if you guys are looking to take advantage of the opportunity that it is present right now, while it still exists, then I would highly recommend you come join the Mastermind where you're gonna be able to scale so much quicker than if you try to figure all this stuff out on your own. Adam?

Adam: Awesome. Yeah. Real quick, I never do this, can I share my screen?

Bradley: Yeah, please. I'll lock it on you.

Adam: All right. Let me do this. All right. If you aren't in the Facebook group, first of all come, join our Facebook group. But the free Copy & Paste Local Lead Gen Funnel for local businesses was the winner this month of the poll we put in there. We got that put together for you. Hernan created the best practices as well as some kind of insights. I'm not gonna go deep into it. You can go here, it's free. That's it. It's free. Go get it. Check it out. Hernan, like I said, recorded some great information for that. You can import it to your account. Hernan even got some ideas on what you can do if you're not a user of one of the page builders. I'll put the link to that on the page. Like I said, that's awesome. It was most requested one. Go grab it.

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Next up, like Bradley said, the replay from Monday is down. Like we said, it was only 48 hours, but if you wanna take advantage of this, along with the other people who have so far, you can get Local Lease Pro, you can get all the stuff Bradley was talking about, and you can still get all the bonuses, but that's going away real quick after Hump Day Hangouts. Right? The bonuses include the one-on-one private call with Bradley, the free verified GMB listing, and free client prospecting with the Video Lead-gen system. All right. This is a pretty amazing one. We tried to make it so that literally it's like you're getting this for free. If you buy this, the bonuses are worth more than the product that's already discounted. I'll put that link up there as well.

If you've already got Local Lease Pro and you're looking to take advantage of some of the MGYB sales, we got the crazy Christmas sales up already. I'll put that link on. I'm not gonna go into detail, you can go through here and see we got some great deals, like the Syndication Networks is at 40% off, Done For You RYS Stacks 30% off, Press Releases, as well as verifications and a bunch of other stuff. Cruise through. We've got a couple of weeks, but this won't last forever either. It's coming down at the end of the year, right before New Year's.

Bradley: Yeah. I would say, guys, go through those, the specials for Christmas through our MGYB because there's a lot of really good deals there. For example, the Press Releases is $20 off, so you can get the Press Releases, the same that we use for our business. I talk about how powerful they are all the time. You can even create your own organization page, which is incredibly powerful. It's a great link hub, really. It's a semantic hub that you can point as a link target. It uses a link target. It's fabulous. It's got iFrames in it and all that stuff. You can get those for $79 with that $20 off coupon, which is fabulous. If I were you, I'd buy several of them. If you don't have your own subscription to a Press Release distribution service, come buy them from MGYB. They're really, really good and right now they're inexpensive so I would take advantage of that.

Anything else, guys, or should I get into questions?

Adam: I think we're good to go.

Bradley: Okay. Let's do it.

Hernan: Let's go.

Does Publishing The Same GMB Post To Multiple Locations Of A Brand Hurt Rankings?

Bradley: All right. First up is Jordan Fowler. What's up, Jordan? He says … Hold on, let me zoom out a little bit. “Let's say I have a large nursery client with locations across Texas, a chain all the same brand, does it hurt to post the same GMB post same day to all 20 locations since they are all a single brand?” I don't know because I haven't tested like that. What do you think, Marco?

Marco: Yeah. I really don't know, man.

Bradley: Okay.

Marco: Twenty locations, single brand, the same GMB post to all 20?

Bradley: Yeah, I'd try to vary it in some way.

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Marco: I would, too. There's no point in that. It's the same thing. Google is getting the same thing multiple times. You have to think how will that affect what I'm trying to do, which is trigger the algorithm in a positive manner. All you're doing is feeding it the same information. Now if you know anything about the algorithm, it's looking for fresh unique relevant content that's updated on a regular basis, and 20 of the same posts for 20 different locations, does not meet that standard.

That's what I always try to look at. Guys, I am a fan of publishing as much new data as I can. Just feeding the bots new data as much as possible over and over and over again all day every day, that's what I do. It works for me. You could try it and see how Google reacts. Yeah. I don't know if that would put the 20 locations at risk. I don't know what would happen because it's not something that I do, sorry.

Bradley: Yeah, me neither. I mean, because I always try to vary things, Jordan. I've said that, for years I've been saying that, I don't even build, use the same content for lead gen assets, at least I hadn't been when I was building WordPress sites. For GMB assets, it's slightly different. But again, I would recommend that you would vary the posts, for example. Even if you use the same post text, I would still have unique images, even if it's the same image but geo tagged for each individual location that you would be pushing out to, or something like that. I'm sure there's some way that you could automate that. I mean, I would do that, at least have it that way.

Something else is, we have the auto poster, the GMB Auto Poster, which now allows Spintax, which is pretty cool, and also post-siloing, and stuff like that. That might be something that you could use to where you could set up posting to all individual 20 locations. You go in and set up the post, but have it go out with the Spintax and everything. It would set out a different variation to each location, in other words. Right? That's something else.

By the way, guys, I'm working with a provider right now that's going to … We're gonna be able to provide you guys in our store, at MGYB, super spun GMB post articles so that you can just basically purchase one and it would be full of tokens, that you can swap the tokens out with your own keywords, GMB profile, name, phone number, target URLs, all that kind of stuff.

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That'll be all easily interchange using find-and-replace function and then you'll be able to just copy-and-paste that into the GMB Auto Poster and set up Auto Republish on your posts. Every single time it goes to republish a post again, it's gonna select a new version, a new unspun version of that so that the text is always going to be unique. That's gonna be huge, guys, because it's gonna save you so much time and it's gonna be very inexpensive. Very inexpensive. That's something that's coming.

That's something that, Jordan, I think would probably work for what you're trying to do and that would at least vary it and make it unique, each post would be unique, somewhat unique anyways. That's a good question, though.

What Are The Most Important Things To Do For Keyword Research In 2019?

Liz says, “Hey guys, thanks for the Hump Day Hangouts. Been watching for a while and I have a question. What do you see being the most important thing to do for keyword research in 2019? Any big changes? What tools do you think you'll be using moving forward, any big changes?”

That's really good question. Most important things to do for keyword research in 2019? Well, considering I'm focusing solely on local stuff right now, I'm not doing any affiliate marketing, I'm not doing any real national stuff, well, not yet, I've got a big project coming up, but right now everything I'm working on is primarily just local stuff. So, for me, keyword discovery through GMB Insights is huge.

I've been saying this now for weeks, if not months, but today, I was actually developing out some more keywords going through Insights from many of my lead gen assets and looking at the keywords that are bringing the traffic to the GMB listing, the Maps listing, and what I'm finding is just an enormous amount of near me search queries. So. I'm targeting more and more near me stuff than anything right now and that's because it was speaking directly to the mobile algorithm at time and it's just working like crazy.

I mean, guys, I'm seeing as much as 50 and even 60% of the engagement coming to my GMB listings now through near me keywords. It's insane. It's crazy, some of the search queries that are bringing variations of some of the keywords and the way that people … and all that kind of data is new. Those are new type of queries, a lot of them. In other words, there's not a lot of historical data on that stuff, is my point.

I think using GMB Insights in search console, if you're doing more, maybe not necessarily local stuff, but search console. If you have search console, go do keyword discovery from there and you'll see what your site is getting impressions from. I think that's really, really important, guys, to see what Google thinks about your site and when it gives it impressions, puts it in the search results.

Search console is really good data for that, guys, because you can find queries or terms that were used that your site got exposure for that you didn't even know you have potential to get traffic from. Right? Just because you get exposure doesn't mean that you're gonna get traffic, because you could be on page nine. So, in search console, if you select the option to see the position, the average position, then it'll show you the impressions, the number of clicks, and then average position.

Like I said, if you look and you see a lot of impressions but no clicks, if you check the average position, it typically means because you're on page two or three or anywhere beyond that. Right? Because remember, where do you hide a dead body? On page two of Google, right? Anything really off of page one is very, very rarely gonna get any clicks. But if you're getting impressions, that means Google is already aware that your site is relevant to that query.

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Those are really good opportunities, in my opinion, to optimize and find new sources of traffic that you would have otherwise overlooked. So, for me, besides the tried-and-true using Google Ads for discovery using alpha beta campaign structure, I love that, it still works really, really well, but then using search console in GMB Insights.

As far as tools, I still don't use any tools other than the ones that I've always mentioned, which is I use Google Trends as my starting point at all times and then I use Power Suggest Pro. I use the Google Keyword Planner sometimes because I do a lot of AdWords stuff, but I really just look at that to see if there's any traffic data from the keywords that I've extracted from Google Trends and from Power Suggest Pro. But whether or not it shows traffic or not, I don't care because if it's in Google Trends and/or suggest I already know there's traffic on those keywords. It just might mean that people aren't bidding on those keywords and that's why there's no AdWords traffic or Adwords Keyword Planner data, in other words.

That's my answer. Anybody else wanna comment on that?

Marco: Yeah. My thing is, once I start going in Google My Business, I'm just a total fan of being inside Local GMB Pro. It just makes things so simple. The thing is that the data that you get in Insights is really hyper-targeted, meaning that it goes by unique user. I'll give you Mario's Cab as an example because they're still getting tons of traffic even though we stopped posting for them for lack of payment. But I would have never thought to post with the keyword to just “taxi” or just “cab,” or “a cab.” That listing got people to come through by just looking for the keyword “taxi” or “cab.”

Who would think that you could rank for that or that you could get people to come through to their listing for that? If you have a TLD, that's impossible, or nearly impossible. The money that you'd have to spend to get to that level where you're getting traffic for “taxi” is incredible, but through GMB, we were able to. I just saw last month, 20 people came through using the word “taxi.”

Bradley: Yeah. I'm pulling it up right now, that's why I paused my screen.

Marco: Okay. Twenty came through using the word “cab.” Google tells you most popular queries for your business by unique users, so these are people who actually found the listing through that. It's phenomenal.

Bradley: Look at this. Look at this, guys. I haven't done any work for this listing in three months now maybe and it's still benefiting from the work that I did, which was really only about the initial optimization and I had a VA that was posting to it regularly, and then when payment stopped coming in we canceled or suspended the service. But it's still benefiting. Look, in just the last month, look at the number of engagements that it's gotten. The keywords that brought it, “taxi near me” and “cab companies near me.” What is that talking about, the “near me” keywords, guys? Remember, I just said that. Look at the number one search query, “taxi near me,” “cab company near me,” number two. “Cab near me,” “cabs near me.”

If we scroll through, I know these are saying less than 10, but you're still gonna see a lot of different “near me” or “in my area,” “close to me,” “close by.” Those are variations of “near me” search queries and it's huge. Like Marco said, “taxi.” “Taxi” brought 20 engagements in the last month. Does that make sense? For just the word “taxi,” just the word “cab.”

Again, and I've said this many, many times, mainly dealing in local from for my entire career, I have always targeted the keywords with a local modifier, especially with a real short tail keyword, like “taxi,” for example, or “plumber,” or “roofer,” or something like that. I would always optimize for the local modifier, which would be the city name appended to the keyword.

But now, because of what had just occurred in July with the mobile index first, it's no longer necessary, and we're proving it through Insights, which is actual data from Google, from engagements that occurred on our GMB assets, or the assets that we manage.

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The point is, we're seeing that we're getting traffic from just short single phrase keywords in this case and we're getting direct traffic for it, of which I would have never attempted to optimize for. Or at least I would have known that it would be a dogfight to rank for in the traditional old-school SEO methods. But because so much shifted in July of this year, that's what opened up all this opportunity. Again, that's why my keyword research methods really haven't changed, except that I'm doing much more discovery through Google search console and GMB Insights now than I ever had before.

Should You Be Worried About Leaving Footprints For Google If You Keep All Your SEO Project Folders In Google Drive?

That was a good example, Marco, thanks. All right. We're gonna keep moving. That's a great question, Liz, by the way. Ken, what's up? Kenny says, “When you are doing your research for the ELC location research spreadsheet for gathering any research, are you saving each different iteration to your local personal G Drive?” Here's a tin foil hat question, guys. Ken, yes, I'm picking on you, buddy. “I'm asking because that would seem to create a footprint and connect things together for big G or is no big deal in creating folders in my G Drive for all my projects and keeping all files and folder research in each folder?”

Hey, look, I know everybody has their own varying opinions on this. I think even Marco now keeps his data in Box or something else, not in Drive. But my entire business is in Drive, it always has been. I don't worry about that shit. I think Google's got much bigger fish to fry. If, at some point, I get where I feel like I'm nervous about it, I may change that, but for now, it's specifically for me, it's because it's an ease of use for me and my team. It's so much easier for me to manage everything within Drive and have all of my team members have access to it so we can collaborate real-time.

I know that there are other services to do it, but I don't want yet another fucking service that I've got to be logged into all the time. I've got too many as it is. I personally like Google apps and everything about Google. I've built my entire business on Google stuff. My entire business is in Google Drive and I'm okay with that. Again, everybody, to each their own. I'm not saying my way is right or wrong. Some of you might say I'm crazy, but I've been getting by just fine and I'm gonna continue to do so until someone proves to me that I need to change it.

Ken, I don't worry about it, but I know some people do. If you're a tin foil hat kind of guy, put another layer on and move your stuff outside of Drive. What do you think, Marco?

Marco: It's not so much that I worry about, it's just that I don't want Google having the data, that's all, and they go into Drive. I plan, the stuff that I'm doing is going to bring the type of revenue that's going to make Google pay attention. So if they do, I don't want them seeing shit anywhere. I'm not gonna make it easier for them to hit me. They've been known to single out people, target people and just wipe them out. So if that happens, it's not going to be because they got the information from me. They might get it from a competitor, they might get it from someone who dislikes me for whatever reason, but they're not gonna get it from me.

Bradley: There you go. Anybody else wanna comment on that?

Hernan: Yeah. I've been using Google Drive for quite a while now. Again, I'm not that worried about Google. Yeah. Maybe I should be a little bit more worried about that, I don't know.

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Bradley: Yeah. Well, you're a paid traffic guy, not so much in this yoga anymore, so you don't have much to worry about, I suppose.

Hernan: Yeah.

Adam: Or Hernan doing the paid traffic stuff just to fool Google.

Bradley: Yeah. It's a mask. It's a distraction, right? A decoy.

Adam: A ruse.

Hernan: Yes.

Bradley: Okay. Will, I actually took the time to read through your question several times earlier because I had to try to really interpret what it was specifically that you were asking. I've got a couple things I wanna mention. I actually wrote up some notes for this question because there's a couple things. First of all, Will was at POFU Live. Will, if you're not in the Mastermind, which I thought you were, this was a type of question that's more suited for the Mastermind because it's long.

When we do the Mastermind webinar is we get into as deep a question as somebody wants to get into, there's really no limit to that. If somebody wants to come on, and we could spend two hours with one individual's question, if that's what it takes, that's fine, we're happy to do so. But in public, Hump Day Hang out setting like this, in order to be courteous of others, a long question like this would take me 10 minutes to read through it. Honestly, this is not really the type of format for this type of a question.

If you're not in the Mastermind, I'm gonna be giving you some shit right now, Will, you should be. Because you were at the POFU Live event anyways, so you should be in the Mastermind where you can ask these kind of questions. But if you're not, that's okay. I know you're in the POFU group because you were at the live event. We do have a Slack channel dedicated to the POFU attendees and you're more than welcome to jump in there and ask as many questions as you want, we'll answer them in almost real-time.

Again, if you're not in Mastermind, join it already, Will. If you don't, for whatever reason, then use the POFU Live group for extended questions such as this. Now that said, I'm not gonna read through his questions, guys. You guys can read. Those of you that are watching this on the replay, it's been on the screen long enough, hopefully, you've read it. If you're just listening to it, well, tough shit, sorry.

How Does AnswerConnect Handle Calls For Service Providers As Part Of Local Lead Gen?

But here's my answers to his questions. Question number one, first of all, Will, the answering service I use is AnswerConnect, it's not CallFire. CallFire is a virtual phone number service that you can use to buy phone numbers and redirect or reroute to wherever you want. Yeah. You're conflating the two, but that's okay, not a problem. CallRail, yes, I prefer CallRail now over CallFire for my virtual phone number provider. Also, I know CallRail does also provide answering services, I have not used their service for answering services yet, or like a dispatch center or call routing, that types.

I haven't done that yet because I've been using Answer Connect for that. I've been using AnswerConnect since 2012 and there's really no reason for me to change what I've got currently. Now going forward, I may give CallRail's answering service a try. Okay. Excuse me. AnswerConnect does take call, it's a 24 hours a day, seven days a week, 365 days a year. There's no time off for them. Okay.

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All of the lead gen properties that I have that route through a call center, the call center will answer the phone whenever the caller calls. The reason I do that specifically is because a lot of my contractors, most of the lead gen stuff that I do is for contractors and most of my contractors are working contractors. In other words, they're out in the field performing work duties, whatever that may be, and so a lot of the times are too busy to answer the phone.

I learned a long time ago that when I routed lead gen calls direct to the contractors, unless they had a receptionist that was going to be live and answering the phone during normal work hours, then I was missing a lot of calls, I wasn't getting paid for a lot of calls that I was generating because they weren't answering the phone. So, I lost a lot of money. I left a lot of money on the table when I was routing calls direct to the contractors, unless they had their own receptionist, which was rare, because usually it was the owner of the business that would take the phone call direct on a cell phone.

Number two, if you've been doing any sort of lead gen work or client work for any amount of time, you already know how much spam calls come through. When you send phone calls direct to a client, the more exposure you get them online the more spam calls they're going to receive. That's another benefit of having an answering service, a call center will screen the calls so that no spam or notifications get to the contractor, the service provider.

That's a huge sales benefit, guys, because when you're talking to a service provider that's gonna be buying leads from you, if you can say, “Hey, the only time you're gonna get any lead information is when they're qualified pre-screened leads. They're qualified calls that have been pre-screened by our call center so you're not gonna get hammered with spam calls. You're not gonna get shitty unqualified messages.” Does that make sense?

Anyways, from that, yes, my answering service, Answerconnect.com. You can go check them out. I've been using them for years. They have a script that they read and ask the caller of specific information. I provide that script. For example, let's say that it's Pepper Tree Services, is the lead gen asset. They would answer “Pepper Tree Services, how may I help you?” Caller would say whatever and you can go through a whole role-playing thing and that's basically what it is. “Do you provide free estimates?” “Yes, we do. We provide tree removal, tree trimming, blah blah blah blah. May I take your name, your phone number, the address of your property, when's the best time to call, what's the service you're needing?”

That's the type of thing, just a very quick survey that they ask them and to qualify the call, get the pertinent information, and then from there, that lead, as soon as the call is ended, and by the way, the answering service just says, “Yeah. We're gonna have our estimator call you back as soon as possible,” or shortly, something like that. “Thank you for your information. Our estimator will call you momentarily.” Okay.

As soon as the phone call ends, then the dispatch center or the AnswerConnect, they forward the call information, the lead info, the contact information to the contractor via email and text, and I get a copy of it via email for my records. Okay. So, that is the billable call right there. There is no duration. The only time that there's … That was number two, I think that was another part of your question.

But also, in some cases, and I mentioned this, there is a live call transfer at the end of the contact information being collected by the call screener, the AnswerConnect. Then, at the end of that, in some cases, I have the call which is live routed or live transferred to the actual contractor at that point, but not until all of the contact information has been secured and taken by the answering service. Right? Because if the contractor doesn't answer, that way we still have that lead information, and that's still a billable call for me. Does that make sense?

Again, the moment the call is done it's mailed out, it's emailed out and texted to the contractor, and I get an email copy of it. Like I said, sometimes there's live transfers, it just depends on the arrangement I have with the contractor.

As for monetizing, I have several types of arrangements, but the most are, because you were asking about that, everybody has to have an ROI, yes. But what I do, it's several different types of arrangements, lease location, which is the simplest for a flat monthly fee. That's where the contractor does not pay per lead. For example, maybe it's a GMB asset or a couple of assets or whatever that I'm gonna rent out to them and it'll be, say, $300, $350 a month, something like that.

Let's say just one asset with an answering service, it's $300 a month. It will cost me roughly $50 a month for an answering service for one location. Depending on call volume, that varies, but let's just say roughly 50. That means I'm making $250. I don't charge on a per call basis for that type of arrangement. Okay. I have several of those out there. Okay. That's what Local Lease Pro is all about.

For pay per lead arrangements, the call is billable as soon as AnswerConnect has collected lead info. In other words, AnswerConnect screens the calls and only the calls that result in full info collected are deemed billable. Right? When I say full info, a lot of times a customer or a prospect, a caller doesn't wanna leave their physical address. Yet, we asked that. Many times we get it, but a lot of the times or sometimes people say no, they're not comfortable giving out their address until they've talked and spoken with the estimator. That still counts as a billable lead because the vast majority of the contact information has been filled out or collected. Right? That's the answer to number one.

How Do You Expand The Number Of Keywords On A GMB For Greater Coverage?

Number two, you say that you've done your research about, and you were looking at keyword number or traffic data, and then you have some formulas that you apply that says you need this number of calls to get a conversion, that then converts to an actual sale, and it's going to be this percentage, blah blah blah. Look, I understand you've done all that research, Will, that's great. That's awesome that you went through all that trouble. But have you set up any tests yet to test those numbers?

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The reason I say that, I'm not trying to be a dick, but the reason I'm saying that is because I can't tell you how many times I've tried to do research about keywords and found that there was no data or little data or poor data or very low numbers and things like that, but then I've set up campaigns and just knocked it right the hell out of the park with trafficking inversions. I've had that occur via Adwords, like Google Ads, but also just from SEO campaigns.

My point is, even though you may have seen the data and you've applied some formula or another, every specific location, and I have found, will produce it unique results. Right? There's gonna be commonalities among all locations, yes, but what I found is, I could have a tree service Google Ads campaign set up in one location and the same campaign basically set up in another city. There's a set of keywords that are gonna be typical or normal, but then I see a lot of traffic coming in from different sets of keywords for each location, if that makes sense.

What I'm saying is, regardless of what your data shows, without you actually setting up a test campaign and pulling actual real data in, then you're really flying blind. All you can do is make an educated guess. You're speculating, right? So, I would recommend, one of the best ways, guys, to find research is to determine which types of keywords are gonna be bringing traffic, and which types of leads you can get, what conversions are gonna be like, is throw some money at Google Ads, set up some Google Ads campaigns.

You can do it with lead gen stuff, guys. Invest some money to discover what your industry is really about, where the traffic-producing keywords are within your specific vertical. Guys, spending some money on AdWords is a great investment in that case because you'll find out which keywords are bringing the clicks. You can actually start to dial in your copy and your landing pages and everything that way so that any SEO that you apply you already know is going to generate results because you've got the data from AdWords that proves it and you've been able to start dialing the campaign in on that side.

Because, remember, yes, you're spending money on Google Ads, guys, but how much time does it take to get significant results from SEO? I mean, obviously, you can do some Local GMB Pro stuff and some Local Lease Pro stuff and get some quick results, initially. But I'm talking about, if you want to build a really good campaign, like what he's talking about with the type of leads that he wants to get, then I would recommend that you would be doing content marketing and developing out real good content strategy. Just start capturing all those different types of keywords that could bring traffic. But that's gonna take time. You can get some initial results immediately with Google Adwords, which will also give you the best data that you can use to develop or design your SEO campaigns around.

Okay. Those are great questions. Again, Will, next time save this length of a question for either the Mastermind or in the POFU Live group, and that's only to be courteous to everybody else. Does anybody else wanna comment on that before I move on?

Hernan: I think that was perfect, Bradley.

Would You Recommend Using A CoWorking Space Address For A GMB Profile?

Bradley: Okay. I need a drink after that one. Olena's up. “Following the manual approach of getting an address for my GMB profile. Beside a postal box …” By the way, I had a PO box that I had secured a few weeks ago and it was gonna run out of … Before I was buying them up from our own services really. I had gotten notification that I hadn't gone and actually claimed the box, and got the number signed and picked up the keys and all that. So, I went to go do that just yesterday, as a matter of fact, and I had filled out the street addressing form and all that.

I took it to the post office and they basically denied it. They said that they wouldn't honor the street address option at that particular location. Which I thought was bullshit. I've said many, many times, guys, that sometimes you have to educate the postal workers about that street address option. Well, this was the first time that … I've had to educate many of them that said, “I'm not sure that we do that,” and I'd say, “Yes, you do. I got this from the USPS website, this form. Every one of you do it. It's United States Postal Service. This is not an independent Postal Service. You know what I mean? It's the National United States Postal Service. You all take this form.”

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Well, this one today denied it, or yesterday, I guess it was, denied it. So, I walked out of there mad and I was actually able to get a refund on my PO box, anyways. I shouldn't have even spent the time to drive out there because we have our own service now and it would have saved me a ton of time. But since I had already paid for it, I thought I would do it. So just so you know that PO box stuff, it does work. There's no doubt. I've got them all over Northern Virginia. But there are some locations that just flat out, they're gonna tell you no, because they don't understand it or they haven't been educated on it, and they won't let you do it. So, just keep that in mind.

To finish on Olena's question, she says, “Besides a postal box, would you recommend to get an address from a co-working space in my local area? The niche I'm working on is Internet service related and the co-working location and my service could match.” Yeah, you can do that, Olena. If you can get mail there, a physical address, sure, you absolutely can do that. I wouldn't get some other, like the UPS mailbox stores and stuff like that, I wouldn't use those. Those typically get flagged really quickly. But, yeah, those shared workspace, or co-working spaces, as you're calling it, those will work. As long as you can get mail there, it's like building address and all that, yeah. Absolutely.

“I've spoken to them about receiving verification from Google and they allow companies to operate and work from its premise.” Yep. “Being that Google is aware of this co-working spaces address since they have their own verified GMB profile, do you see any issues with getting another GMB profile with the same address?” No, because here's the thing, in this case, you literally could go to the co-working space to meet potential clients or clients. Right? That's what the whole co-working spaces were for. It's for people, it's like flexible office space, right?

Let's say you work from home, so your home isn't conducive to entertaining or prospecting or pitching prospects, right? You know what I mean? I wouldn't want potential prospects coming to my house or clients come to my house either. These co-working spaces, that's what they're designed for. So, I don't think it would be an issue.

Now I haven't actually set one up there, but I don't think it would be an issue because that's a perfectly valid reason to have a co-working space or shared office space. Right? Because you work from home. But when you need to host an event or meet with clients, then you go to your shared office space. To me, that's perfectly logical. I don't think it would be any problem.

Anybody see any problems with that?

Hernan: I think that's pretty cool. I haven't thought about that, but that makes sense.

Bradley: Yeah.

Marco: No. I don't see any problem because she's gonna have her own business name and she's gonna have a different phone number. The only thing that's going to be the same is the address and, hopefully, they'll give you like a suite or some type of identifier that will make the address a little bit different-

Bradley: Like a box number or a suite here.

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Marco: Yeah, from everybody else's. That's perfectly okay. Think of an office building and how many different companies can share an office building, right? Google doesn't see any problem with that. The co-working space idea, to me, in that same vein in that you're in an office space, you're renting office space just like if you were with all other companies, except this would be just part-time and just to do what it is that you need to do. I see it perfectly okay.

Can You Place iFrames Into A JPEG Image Metadata Area?

Bradley: Yeah. Good question, Olena. Wood Wine Gift Boxes says, “Can I place iFrames into a JPEG image metadata area? I'm thinking of some type of infinite loop to Drive Album and back.” I'm not sure why you'd want to put an iFrame in the comments section of the metadata of a JPEG image. I don't know what that would accomplish. Marco, would that accomplish anything?

Marco: It would just get the code in there. But he actually got me thinking. Scott, because I think this is Scott, right? Scott Rogers, here's the deal, nothing beats a try but I fail. He wants to have an iFrame stack within that JPEG image. Do that, but then drop some schema before the closing tag in your iFrame. Add some schema in there and then run it through Google's structured data testing tool. Right? You're gonna have to upload the image somewhere so that Google can go in and-

Bradley: Oh, my gosh, I see what you're saying.

Marco: -look for structured data. If Google reads it, then you just got an iFrame stack within that image. Wouldn't it be good if you could just duplicate that multiple times within that comment section. Different iFrame. I'm thinking ID loop to loop.

Bradley: Hey, do you realize we're on Hump Day Hangouts right now, Marco?

Marco: Sorry.

Bradley: Aren't you usually the one pulling the reins back on me?

Marco: No, he got me thinking. Sorry.

Bradley: But, guys, did you just hear what he just said? I don't know whether that will work or not, but that's the next test, right? Guys, take an image. Even if you're not trying to stack an iFrame in the metadata, just create json-ld markup, like local business markup, for example, drop it in the comment section, the metadata of the JPEG image, save it, upload it. Then, go to the structured data testing tool with the image file URL, and stick that in there and test it. Read it and see if it will pull back the structured data.

I've never even thought of that and again I haven't tested it. It might not work, it might not read it at all. But that's an interesting test. I'd like to test that now.

Marco: Me too, which is why he got me thinking. Man, he just got the juices flowing. I said the only way to test that is doing it that way, to see if Google will read the code.

Can An iFrame Be Tweeted Out?

Bradley: Yeah, that's interesting. That's a new test. Okay, cool. “Can an iFrame be tweeted out somehow?” Well, when you tweet out a YouTube video, that's basically a tweeted iFrame. I don't know if you can iFrame other stuff because Twitter just converts the YouTube URL into an embed, which is an iFrame. Marco, can you tweet out on iFrame?

Marco: I think that Twitter turns it into an image, if I'm not mistaken. I haven't done Twitter stuff in a long time, guys. We haven't needed to look for that extra power. Twitter stuff? I'm out of tune with Twitter right now.

Bradley: Yeah. I was never in tune with Twitter. I just never cared, honestly. I know you can get a lot of power on it but …

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Hernan: Yeah. We used to do some nasty shit with Twitter, like pinging, t.co Google shortener, and then we will ping it with something like ScrapeBox and a Google shortener, where we show up a bunch of hits coming from Twitter, like simulating virality. That was fun, but yeah, it's been a while.

Bradley: Yeah. You could take a tweet with Google short URL and then have it retweeted and it would look like hits to that URL.

Hernan: Right.

Bradley: Yeah.

Hernan: Twitter, anything that you throw at Twitter will become a t.co shortener.

Bradley: Yeah. You could mimic a post going viral or a video going viral just buying retweet gigs from Fiverr. It was cool. It worked really well for video SEO. It probably still does, I haven't done it in a while.

Hernan: Maybe.

How Much Power Do You Lose If You Don’t Put The Map Embed On Every Website Page?

Bradley: Yeah. Jordan says, “Second question, if others aren't waiting. Ideally, we like to put the map embed from the drive stack on the footer so it's on every page of site. But some clients don't like it aesthetically. How much power are we losing putting it on a Locations page and/or Contact Us page only? FTR, I'm embedding it in @id custom local biz page.” I wouldn't worry about it, Jordan.

As a matter of fact, if you take a look … I'm gonna talk about this from a couple of … I'm sure Marco has some input on this too. But when it comes to structured data, I know that's not specifically what you're asking about, but when it comes to structured data, like local business markup or organization markup, that kind of stuff, it's not necessary to put that site wide. Right? Specifically in Google's structured data guide, it talks about how it really only needs to be on a Locations page, About Us page or Contact Us page. That's it. It doesn't have to be anywhere else on the site. We typically put it site wide in the HTML header. But we don't have to. It can be according, to Google's own recommended best practices guide, it can be on the Locations, About Us, or Contact Us page. Right?

When it comes to a map, I totally get that, if a client doesn't want the map site wide in the footer or in the sidebar or something like that, then just put it on the Contact page, About Us page, or Locations page. That's perfectly fine since you have an @id page that you have the map embedded into. That's where you do all your nasty stuff. You don't need to worry about having it on every page on your site.

That's my take on it. I know you can get more link equity or link flow flowing to a map that's on the home page in the sidebar and the footer than you could if it was on an inner page, obviously. Right? Because that's where most of the juice flows to a domain, is the root. But again, I wouldn't worry about it since you have an @id page. Obviously, you've got to always consider what the client wants.

Marco, what do you say?

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Marco: Yeah. If you follow RYS training, especially the black book, we recommend the home page just for that reason. Most of the link equity, most of … everything goes into the homepage and then Google branches out from there. That's why we recommend it on the home page. You can make my map look really good, I mean, with custom pin and all that stuff, so that the client doesn't really complain about what it does aesthetically. I mean, if you're scrolling down, I don't know what the concern is with my map in the footer. You can always control it with Widget Logic or some other type of plug-in where the map will display so that doesn't display site-wide. But I do like it on the home page, Jordan. Maybe you can sneak an accordion in there.

Bradley: Yeah.

Marco: Some type of accordion so that is hidden within the accordion. But I want it either on the sidebar or in the footer, or both.

Bradley: What about instead of an embed just a contextual link in the footer or something that says “see us on Google Maps” or something, then even put a keyword as the link and just linking to it? That's still not as good as embed, I get that, but then you'd still have a home page link pushing equity to it.

Marco: Yeah, but it's not the iFrame. I'm looking for the iFrame. That's all I'm looking for. I'm looking for that iFrame with that JavaScript link going back to the my map and the drive stack.

Bradley: Then, I got you. Jordan, there you go. According to Marco, yeah, an accordion menu, like an expandable menu, that would be good. You could put it behind something, like somebody clicks on it and it expands and there it is, but that way it's still on the home page, it's still benefiting from the root into the home page. There you go. All right.

Can You Use CoWorking Space Address For A Local Lead Gen GMB Page?

Mattias says, “Hi, guys. One question about GMB listing verification. I know that lead gen assets you promote are mainly for service area businesses, but I found some easy to rank opportunities for local real estate accounts, et cetera, and would like to build my own asset for rent instead of working on theirs. Since these are niches which typically use physical locations, I was thinking in using co-working spaces for verification, and then once I closed the deal with the client, redesign the website with their name and logo, but keeping my address and tracking number. Or perhaps the only option is to rank organically with the standard WordPress site.”

Yeah. Well, the problem with doing those type of businesses is, remember, a point-of-sale business or a storefront where the customer comes to the business location to transact business. Like an accountant, for example, for the most part, people go to the accounting office. I mean, my accountant actually comes to my home. But again, for the most part, if you're going to be doing it that way, storefront type businesses, the problem arises when a user, a Google user does a search like “accountant near me” or “CPA near me” and then they find your listing, and what happens if they don't call? They just go to the office. People do that still, right? People still do that. They still find something near me and then go to that location without calling or anything.

What are they gonna do? They show up at a co-working space, shared office space, like we were just talking about earlier, and the accountant is not there because you're just leasing that asset and directing leads to wherever the accountant's real office is. So, that would piss users off and it's eventually going to end up either with negative reviews on your GMB listing for that or it's going to get reported as the business doesn't actually physically exist there. Then, Google will terminate it for spam. That's the problem with trying to do lead gen stuff with storefront businesses, guys. Again, you're welcome to try it, but I'm telling you the potential problems that you're gonna run into, that are very likely to happen.

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I would be pissed off if I did a search something near me, found a store supposedly, and I go to drive to that location or walk or whatever, I get to that location to find out that it was a spammed GMB listing. I'd be pissed. I'm an SEO, you know what I mean? I would even understand why they did it, but I'd still be mad that they wasted my time. Does that make sense? It would either end up, me, I would leave a shitty review or it would be reported. You know what I mean? I'm not saying I would report, I don't typically do that.

But my point is, somebody would and that could end up being a problem. If you end up with negative reviews on your Maps listing, it's gonna affect your GMB asset, even if it doesn't get reported. But if you end up doing it clients and you rebrand it for them, then that's technically a negative, it's negative reflection on their business. That could be a problem for you too.

I don't recommend doing it for storefront businesses, guys. In that case, organic rankings and Google Ads, those are my two favorite sources for that type. Okay. Do you guys have any comments on that or should I move on? We're almost done anyways, I think.

Marco: No.

Does Using Call Rail Phone Tracking For A Client’s GMB Account Create Problems With NAP Consistency?

Bradley: Okay. Brian says, “How do you use CallRail phone tracking for client's GMB account or on other properties? Because won't that create NAP consistency problem?” Yeah, Brian, so you don't use, I'm talking about when you set up an asset, start off using your own tracking numbers. If you have a client that you need to track numbers for … All right. I know there's a AdWords phone number that you, you can add additional numbers to GMB, to a Google My Business listing.

If all you're doing is trying to track calls through the Google My business listing, then you could have both phone numbers in there, because Google will be aware of both numbers. So, your NAP from your citations would still be built to the customers number, but you could have the GMB listing displaying your tracking number as long as the customer's phone number is still in the GMB dashboard. Because you can add more than one number, is what I'm saying, but you would make the primary number your tracking number.

Now I haven't tested that in quite some time. I don't know if that's going to cause problems with existing citations out there, NAP inconsistency. My point is Google … The reason why I'm telling you this is because I know for a fact, and I've talked on the phone with Google My Business support reps about this, I have a client that has a physical location that is displayed incorrectly in Google Maps. When I edit the info, it's a storefront business, it's a preschool, when I edit the info for the store, the location of the business, it's always correct, it's been added or inputted correctly to GMB, yet GMB or Google My Business Google Maps displays the address in a different format.

I contacted them and said, “Well, how am I supposed to build business directories listings, should I use the correctly formatted address the way the United States Postal Service says it should be standard address formatting or should I use what's displayed?” The Google reps have said to me that I should use what the correct address format that is entered in the backend or Google My Business dashboard. Even though the Google is displaying it differently, they're displaying it differently because the other addresses in that shopping center are displayed that way. So, it's the more common display type. So all the citations are built with the correct formatted address, which does not match what shows on the Google My Business, if that makes sense. Yet, I've never had any problems with that listing. I was able to get it ranked very, very quickly and it's ranked today. That had been a client of mine now for a little over a year.

So, my point is, I know that as long as the data on the backend is inputted correctly, the Google is aware of it. It shouldn't cause you any problems, if you want to add your tracking number as the display number in GMB, as long as the primary business number is still included in the GMB dashboard.

But again, I have not tested that specifically. It should work, but I haven't tested it. The only other way that you could do it would be to set up the listing with that number or flat out, just the tracking number, I mean, or flat out change it and then do a citation cleanup. But then that puts you in control of their phone number across all their listings, not just their Maps listing and most clients aren't gonna go for that.

As far as tracking other results, remember, you have GMB Insights. You should have probably access to Analytics, so if you're doing work for your clients, then you should always take screenshots when you start the project. I take screenshots monthly so that we have a progression, they can always go back and look at screenshots side by side or scroll through them in a folder and look and see the type of results, increase in impressions, increase in number of keywords, increase in traffic numbers, decrease in rank, like getting higher in the search results, that kind of stuff. All of those are kind of metrics that you can show to prove what you're doing, if you're not tracking calls specifically.

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That was a good question.

Marco: CallRail had a dynamic call tracking or call insertion. I forget what it's called in CallRail. But look into that so that you can track results for the client. Now as far as GMB, get your own assets and redirect the calls to the client, you track them in CallRail, you send them to the client's number, everybody's happy.

What Are Your Thoughts On PressCable's Statement That All News Sites Purge PRs From Sites?

Bradley: Yeah. He says, “I asked the PressCable guys,” Dan says, “if they could tell me which purge their press releases and this was their response. ‘Please be advised that all new sites purged PRs from sites.'” That's not true, because Digital Journal I know for a fact has PRs that I published that are still live from years ago. They're still linked targets. Digital Journal is one. That's absolutely not true. Most of them probably do at some point.

For example, and I've said this before, NBC 29 is the Richmond, Virginia NBC affiliate and Richmond is the capital of Virginia. So, NBC 29, every time a press release gets published for a Virginia, a client of mine or one of my lead gen assets that are in Virginia, the NBC 29 press release typically ranks very, very well.

But I've seen those live as many as six months later, I think six months is like the definitive cutoff point where they purge for those. But I've also seen like no shit on the NBC 29 domain the press release purged within two weeks. So, I really don't understand, like sometimes it's two weeks, sometimes it's a month, sometimes six weeks, sometimes it's six months. So, I don't understand what their criteria is for purging. There may be some publications out there that it's a year and then they purge them or whatever.

That's why, like I went back through the Local PR Pro training and I very specifically talked about, with the PR stacking, that you should really know the services that you're using to identify which are the best stacking targets. In other words, find ones that are permanent. That's why I love Press Advantage and that's why we use it so much. We sell Press Advantage Press Releases because the Press Advantage domain itself is powerful. You get an organization page, which is a great link target. It's fabulous, plus it's got iFrames embedded. It's awesome, guys.

But then the actual Press Releases from Press Advantage rank very well, they're very well written, you get NAP and a do-follow link on it. It's just really, really strong and they don't purge. So, those become now are my primary link targets for a PR stack or my Press Advantage PRs. Or Digital Journal, which are all no-follow links, but it's still powerful.

If you are submitting Press Releases through PressCable, you'll notice that, and it might only be on premium distribution, but you'll get distributed out to newswire.net. Newswire.net, I don't think they purge from there either and that's another good link target. So, I would check into that, Dan. I can't remember though, because I have a subscription to Press Cable too. I don't remember if newswire.net is only for the premium distribution or if that's part of the regular distribution.

All right, last two questions, guys. I know we're a couple minutes over. We should be out here in about three minutes. Wayne says, “What is today, Bradley? Let's give away all the goodies from the Mastermind.” Yeah. “LOL. Truly good stuff you're sharing here today. If you haven't seriously considered joining Mastermind, then consider today's info, just to taste of the high-quality info you will garner from Mastermind.”

Thank you, Wayne. I appreciate that. Merry Christmas to you buddy and your family. Wayne's been a member of ours for as long as I can remember. Thanks, Wayne.

How Do You Get The Most Bang For Your Buck On Each Google Post?

Casey says, “Thank you guys for doing this. How do you get the most bang for your buck on each Google post?” I guess timing really. You have a good image, but the timing is really important. Marco talks about that a lot. You can see that, you can identify those kind of the best times just from looking at Insights reports. So, look at your Google Insights, Casey. I'm not gonna go in the detail here. Just go look at your Google insights report and take a look at the days that bring the most engagement and those are probably the days that you should be posting more often. At least in my opinion, it's probably how to get the most bang from a GMB post, if that makes sense.

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Marco, what would you say?

Marco: If you go into the historical data, you can actually get the times when people tend to reach out for whatever. I don't care what niche. There are certain times that people are more active than others. Days also, we found that out with Mario. What the days were when you should be posting and the Times. That's all in the historical data and that's all shared inside the Local GMB Pro. I'm not gonna do it in here.

Bradley: Yeah. What's really cool was I recently landed a very large, well, for me, AdWords client or Google Ads client, it's about 20k a month an ad spend. That's the biggest account I've managed for Adwords, specifically. It's really cool. AdWords has come a long, long way in the last year, guys. It's really crazy, like the amount of stuff that's been added in Adwords, like automated bidding strategies and all this kind of stuff. But what's cool is they have an overview report now, which will show you, it'll give you recommendations on how to optimize the campaigns more.

One of the things that it does is, it shows you, after you have enough data, it'll show you the times of days that your ads are most likely to receive clicks or that people are most active and engaged, or most active searching for those type of keywords. It will actually tell you that, through using automated bidding strategies, it can increase your CPC bid or whatever during those times and decrease it during the times that the data shows that people are less likely to be active. So that you can stretch your marketing, your budgeting dollars out further, you can get more bang for your buck, essentially.

That kind of data you can actually apply to, that's what Marco's saying, you can get similar kind of data. I don't know if it's nearly as accurate, but you can get similar data from GMB Insights. If you're are using AdWords, you can also plan your content strategy around publishing content at those times that AdWords recommends that people most likely to engage with your ads or your content, your brand, if that makes sense.

Again, use the data that they give you, guys, to fine-tune your marketing campaigns. That's all I can say. All right. Thanks everybody for being here. Merry Christmas to all and to all, a good night. I'll see guys next week.

Adam: Bye, everybody.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 213

By April

Click on the video above to watch Episode 213 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, welcome everybody. This is Hump Day Hangouts. I just realized that I did a live stream in our Facebook group asking people to come to Hump Day Hangouts 214. But apparently I was a week in the future, because this is Hump Day Hangouts Episode 213. Today is the 5th of December 2018. And before we dive into answering everyone's digital marketing questions, going to say hi to the Semantic Mastery team real quick. So left to right on my screen. Chris, how are you doing?

I'm doing good here. I'm in the gym here as you can see. So yeah, that's life in California.

Adam: Outstanding, outstanding. That's tough. Yeah, you're in California and you're indoors. What's going on man?

Chris: Nothing much. It's raining outside like, [inaudible 00:00:42] about the weather. How about at your place?

Adam: Yeah, well, it was raining this morning. So I'll let you pump some iron while we move down the line here. Hernan maybe things are a little bit warmer for you, right?

Hernan: It is actually. It's a nice day today. I think it's about to rain but going good and yeah, really excited to be here. Really excited for what's coming for this month. So very good.

Adam: Marco. How you doing man?

Marco: I'm good man, babysitting.

Adam: Keeping busy.

Marco: Real busy. She's a handful, but I'm happy. And then of course Christmas. So it's annual charity drive for Semantic Mastery. And so I'm really happy about that. It really gets me going man. This is the stuff that I really like, that I really enjoy, right? It's what makes me happy. So looking forward to doing all of that.

Adam: Outstanding. Yeah, we're going to have some more information on that. I know we've had a lot of people who have donated and are going to be coming into the kind of the webinar on Monday and I'll talk a little bit more about that. But thank you to everyone who's donated so far. And last but not least, Bradley how are you doing?

Bradley: Good man. Just happy to be here.

Adam: Good deal. All right, short and to the point. Well, just one-

Bradley: One thing real just quick. Marco, I pinged you in Slack. Could you reply to that when you get a chance. Sorry, I just need a link for something.

Adam: Yeah, right. You guys are just sending gifts back and forth. All right everybody. Well, first of all, if you're new to Semantic Mastery thanks for tuning in and watching this. Whether you're watching it right now live or if you're checking it out on the YouTube channel, appreciate you watching. You can always come and watch live and especially if you're on YouTube and you want to get replies, we try to reply to comments and questions on YouTube channel. But if you want to have the best chance of getting your questions answered go to www.semanticmastery.com/hdquestions. And I believe that is in the YouTube description as well. Or if you just join, you sign up to join our subscription list. We send out alerts about hey, we're starting soon you can come join and do it that way.

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The second thing I wanted to mention is well, people ask us once we get started what's the first thing we should do? You should get a battle plan. Everybody skipped the battle plan. People in our mastermind get the battle plan. Everyone should get the battle plan. It's a great way to get repeatable processes for SEO of digital marketing and I'll put the link on the page here. But you can just go to battleplan.semanticmastery and then also highly suggest if you've done that, you got the battle plan and you're ready to take things up a few notches, you're looking for a peer group, you want to really grow you want to scale, come join our masterminds. You can find out more about that at mastermind.semanticmastery.com. And speaking of the Mastermind guys we got some big stuff coming up later this month don't we?

Hernan: Yeah.

Bradley: [inaudible 00:03:43].

Adam: We do, we do. We got a lot of updates coming. We just told the members about it inside of the Mastermind believe last week. I know I was traveling so kind of lost track a date but we got some big changes coming, a lot of really good stuff and we're going to actually have a little bit of a webinar about that later in the month right Hernan.

Hernan: Yeah. It's going to be around the … Well, it's going to be after Christmas. So it's going to be around the 26th, 27th around that. And yeah, we're going to be announcing a bunch of updates and upgrades and enhancements that we're doing to the Mastermind, the Semantic Mastery Mastermind experience if you will, right? So we have a lot of content in there, a lot of people having great results. But we felt that we could do a lot better with how things are organized for you guys. So yeah, that's going to be quite a treat for everyone within the Semantic Mastery Mastermind. So if you wanted to join, go ahead and join because it's going to be quite a ride for 2019.

Marco: Yeah, better to [inaudible 00:04:42].

Adam: Yeah, definitely. So we got that going on and then also we're going to have a little bit more firm announcement. We got a really cool update webinar. Bradley's been doing a lot of work as well as other people with the Local Lease Pro stuff. We're going to have an update webinar about that. Bradley decided to make that public and then we're going to do-

Bradley: For a short period of time.

Adam: Yes. For a very limited period of time. But you can come watch it. We understand, you might be in a different time zone. So, we're not going to say you have to be there live. But you're going to have a day, maybe 48 hours to watch it. And as well, we'll answer questions. Go deep into that. We're seeing a lot of really good results. We want to share this with people. And also we're going to have some specials announced there as far as some Christmas good stuff going on. I'll leave it at that.

Bradley: I got a couple things to add to that briefly. So yeah, so that's December 17th, correct?

Adam: Right.

Bradley: Okay, so we're going to do a Local Lease Pro update webinar for the members and … But I'm going to make it public for a very brief period of time, probably only 24 hours guys. So all of you that aren't in Local Lease Pro, if you want to get … We're going to be talking about location research, I guess, some new discoveries and location research and some real opportunities that we were missing before. And so I'm going to reveal how to do that. I'm also going to reveal some really cool tips on how to … Because location research has expanded so much, which is really the tip of the spear. So it's really important. We're going to talk about how to make sorting through all that data more efficient and easier. So we'll talk about that.

We're also going to talk about some other just slight changes to the original training. But we're going to make that public just because we want a lot of you guys to understand what type of training it is. So in case you haven't joined, you may end up wanting to join because you're not going to get all of it, you're just going to get what I'm going to share as the update. So, that's only going to be part of the overall puzzle. If you want the whole thing you have to join Local Lease Pro or join the Mastermind because that's really the first product that you will get as a Mastermind member depending on whether you're starting off or trying to grow your business. But either way, it's one of our front end products now when you join in the Mastermind.

I would highly recommend that you guys show up for that. And then one other thing just real quick, it's kind of a side note. I meant to announce this earlier. And Adam I don't know if you set it or not. I wasn't paying attention. But guys, we've been noticing me to get a lot of questions in the comments section of the YouTube videos on our YouTube channel, and that's fine. But a lot of times those don't get answered or they're delayed for days or even weeks before they get answered, because nobody's actively monitoring our YouTube channel comments. So I just answered them occasionally when I see them. But just so you know, this is the forum for questions, right? Hump Day Hangouts, guys.

And I know not everybody's going to hear this. But just for those of you that end up sometimes posting comments or questions underneath the YouTube videos, especially like the clips that we cut out Hump Day Hangouts, a lot of times they don't get answered, that's what Hump Day hangouts is for. We give an hour every single week. So please post your questions here and that way we can get them answered, okay?

Adam: Cool. And something a little bit closer in time wanting to remind everybody and Marco mentioned at the beginning, but we got the charity drive going on right now. We're going to be tying that in later in the month. But coming up real soon Marco you got a webinar on the 10th and you want to talk about that real quick?

Marco: Monday 3:00 PM Eastern, anyone who's interested in Drive Stacks, whether mine or somebody else's, I'm going to show you how it's done right. And how you power them up the right way. And all it takes is a donation. So the course costs 4K as you know. And it's worth every frigging penny that you spend because nothing pushes more power than the Drive Stacks. We've shown it time and again. But Rob and I are going to go in there on Monday … Yeah, Rob is riding shotgun and he's going to give some stuff away as he always does. He's like Bradley, he likes to give away the farm. So if I'm not doing it or Bradley's doing it, he is. So we're always giving away stuff.

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People have donated we'll you the access. If you haven't, I'm sorry. That's how it goes. So if you have Drive Stacks, if you have interested in Drive Stacks, if you're in [inaudible 00:08:57] academy, local gym, be pro, I don't care where you are, you need to be in this webinar. And all it takes, it's not even coming to Semantic Mastery. All it takes is a donation and whatever you decide to give is fine. I'm not going to say anything. Five bucks, 10 bucks, whatever you decide to give is good enough to get you in on the webinar.

And there's a previous webinar that we've done. I'm trying to get access to that so that I can even give you access to that to the first one in the series. So I think it's just totally worth whatever money it is that you decide to spend. Give from the heart because it all goes to kids. You guys know the charity if you don't you can … I'll drop the links to the … We have some videos and what do you call it? In our YouTube channel. By the way, please subscribe to the YouTube channel. It really helps us and we also have it in the charity page, right? There's video so you can see what the charity is all about. You can also visit the Facebook page and so that's what we're doing guys. We're just helping kids.

If you like helping kids, you like helping others, donate and what you get in the bargain is a fucking awesome webinar on how to power Drive Stacks. It can't get any better than that. Yeah. And by the way, I misspoke man. I'm not babysitting I'm just being dad.

Adam: Awesome. Well, you guys heard it Monday 3:00 PM. And again, give which you can, give from the heart. This isn't, like Marco said, this isn't going to us. It's going direct to charity. And then Marco's been nice enough to share this information, put it on the webinar and try to get you access to that other one. So I put the link on the page, go there. And then also we're looking for input on a resource we're putting together. We have a list of a couple Hernan posted in the Facebook group yesterday. We've got a lot of responses but we love as many as we can get. Going to put that on here as well. If you can just hop over there, check it out, see which resource you would want and vote on that, we would really appreciate it. With all that said, I think we're ready to go.

Bradley: Okay, cool. And one thing I want to mention, I just thought it was funny that the Local Lease Pro method is just crushing it guys and it's … I don't know, how long it's going to last for us to have this kind of opportunity. So we're trying to build as quickly as we can and that's basically what we're teaching in the Mastermind. And it's super important and what's really cool about, there's a one particular metro area that I've already got a service provider lined up for and they asked for us. They give me a list of specific locations that they want to get more work from and so I did the locate … Well, I had my VA do the location research and I think there was 12 maybe 13 areas in total that we researched like zip codes essentially. And I ended up identifying five that we were going to attempt to secure and to rank for Legion.

And I got three out of five in the maps pack, in the three pack with nothing other than claiming, verifying and optimizing the GMB profile. It didn't have any press releases, it didn't have any off page stuff. It was just literally just optimizing the profile. So three out of five in the metro area almost overnight. It's just fabulous guys. And so that's kind of stuff you can expect with Local Lease Pro. And that's, again, we're going to be doing the update webinar on the 17th. So I highly recommend that you show up for that so you can get a taste of what it is that we're doing, okay. And with that, I'm going to go ahead and grab the screen. I'm going to get into some questions.

Is There A Bottom Threshold For GMB Regarding City Size And Demand?

All right. First, Larry is up. Larry had several questions last week. He said, “I have begun thinking about local GMB and have a question about local city size and search demand. Is there a bottom threshold for GMB regarding city size and demand?” Okay, I mean, no, there isn't a … You can still get leads from a Google My Business asset even in really small towns. I Know, because I've got several Tree Service assets in some very, very small towns. And what's great about them is they're typically really easy to rank. And obviously I don't get a whole lot of calls from those. But they still do generate calls. So yes, you can still get leads from an area even if it has no search volume according to Google Keyword Planner. But don't worry about that. Really don't worry about that because the Google Keyword planner's typically showing keywords that advertisers bid on.

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And so if it's in a really small town, and there's nobody actually advertising spending money on Google ads in that area for those keywords, which is, it's rare that you find those but it does happen. Then that data might not show for those keywords. But because nobody's bidding on them, right? Nobody's bidding on those keywords. So there's no reason for that data to be tracked. But that doesn't mean you can't get leads from there. I know that to be a fact because like I said, from Tree Service as well as some other industries that I've been in where the keyword track or the keyword data doesn't show any search volume, but I don't care because it still ends up generating leads.

As far as what I'm doing for my minimum size like when I have location research done by my VA for let's say 30 zip codes around a metro area, including the metro area and then the adjacent or surrounding areas. Let's say we research 30 zip codes. Out of that what once we've identified all the zip codes within a specific radius, then my VA goes and searches the population data for each one of those zip codes and then sorts it and gets rid of any unique or stand or, excuse me. Unique or P.O.Box type zip codes which have zero population and then the ones that, the remaining zip codes that do have population the window that I'm selecting is no less than 10,000. If the zip code has less than 10,000 people, then I omit that.

Now that's not saying that you can't get leads from that. You certainly can. I'm just saying that typically I'm going for 10,000 or more population in a specific zip code, because it's going to produce more call volume, right? It's likely to produce more call volume. So that's just an arbitrary number that I pulled out of the air no kidding. Maybe at some, once I have more of a streamlined process and everything else I may test with some lower population areas and see if I could still generate just as good results or similar results. But that's currently my threshold. And there's really no rhyme or reason to that I just selected that, okay.

But again, it doesn't matter how small the area is, people need stuff, right? Like, so it doesn't matter even if it's a very small town with a small population of say 3,000. Those 3,000 people are still going to need services, right? Of whatever it is. So if you can get a listing in that area, it might not generate a lot of leads, but it should generate leads nonetheless. Okay?

Marco: Yeah, I would add that it depends on what the lead is worth. Because if you're getting 10 and it's only 10 bucks, I don't know if you want to bother with $100 a month, although some people … If you do that 1,000 times, that's a whole lot of money.

Bradley: Yeah.

Marco: Right? But if you're dealing with something that's high demand in the area, and high ticket so that maybe two or three calls a month is all you need to make this successful for whoever it is, then I mean, totally, because 15,000 people you're going to get some kind of call volume. What kind of call volume? I don't know, you're going to have to research. Research the competition, research what's going on. 15,000, I would say definitely.

Bradley: Absolutely.

Marco: That's not a small size town. I mean that it's small in comparison to others, but you're still going to get decent call volume maybe in the 30 to 40 calls a month range maybe I don't know. If you get a call a day, you're good to go. Calls that turn into leads. Let's say if you get one a day, 20 a month you're good to go. The dermatologist is happy because he wasn't getting those before and it depends on how much he's willing to pay you for your efforts. I mean you got to weight that. How much are you going to get paid for the work that you're going to do.

Actually in if you have Local Lease Pro and you know how easy it is, you'd laugh all the way the bank because literally there's very little that you need to do.

Bradley: Yeah, I agree. I mean, there's no way for me to speculate on how many calls you could generate from a city with 15,000, especially for dermatology keywords. It's not something I've ever … I've never worked in that industry. So I couldn't tell you. But my point is if a three pack is showing its 15,000 people in that population in that area and you said it's a mess and can be easily taken over, then I'd do it, right? I mean it depends. Are you getting paid. Has he already agreed to pay you to do it or are you talking about doing it to generate leads. However you decide to do it.

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If he's interested the dermatologist that is, then I would go ahead and do it. Because 15,000 people that's perfect for me as far as … That's right in my window it's above 10,000. And so a lot of the zip codes that we target range between 10,000 and 30,000 people. It's right in there, that's a good number so I would absolutely go after it.

Something else Larry you can check out is use Google Trends. Go to google.com/trends and you can take … And that's trends, T-R-E-N-D-S and then you can actually sort, you can put in keywords like dermatology, dermatologist, things like that and then select your State, select United States and then select your State that you're in. And then you can get kind of an idea of what the Search interest is. It doesn't show search volume, it shows search interest and it's like a percentage, essentially. So you'll see search interest for the keywords, not only for like dermatologist and dermatology and again I'm not familiar with that industry. So I don't know what somebody looking for that would search for, but that's a great place to start. That is always where I start for any type of keyword research is Google Trends because I can specify my area, my location, my geography, and then I can narrow down all the way to a city level. But that typically restricts data considerably.

I usually start at the State level and if I don't see a lot of data, then I'll broaden my search to United States so the entire country, right? But usually I'll start with just the state level and then also you can adjust the time. So how much data are you looking at as far as historical data. I think by default now it's at 12 months, the previous 12 months of data. But you can select from that drop down also like five years, the last five years or since they started Google Trends, since Google Trends started tracking this data which I think was in 2004.

You can go all the way back to their if you want and that'll give you even more data. But what's cool about that as it will show you the top related search queries based upon your seed term which in this case would be like dermatologists for example. So it will give you a lot of other keywords that now you can start to do research on to identify other keywords that could generate traffic to the business, right? And that'll also, like I said, it doesn't show you search volume. But guys remember the AdWords Keyword planner is or the Google Ads Keyword Planner now, it's an AdWords tool. So when you're talking about doing stuff for SEO, I do still reference it occasionally because it gives me some idea of what type of interest there is for specific keywords but it's not an SEO tool.

It's different in that the data that it's showing is for AdWords data for people that are bidding on keywords and for people that are interacting or clicking on Google ads. So that's what it's showing not necessarily organic stuff, right? So that's why I say, I don't really care what search volume says anymore. I go to Google Trends I take a look there then I also use Power Suggest Pro to pull back a lot of long tail stuff based around my seed terms and then that's it. If I know that there's a suggested phrases and I know that trends shows that there's data and related keywords for that or whatever seed terms of researching then I go ahead and build it for them anyways.

And last but not least, I've said this before but something else you can do is to identify whether keywords convert, whether they generate traffic is set up a Google Ads account or a campaign, excuse me. Set up a Google Ads campaign and just throw a couple hundred dollars at it and test. Because with the alpha beta campaign structure which you can research that just go to Google and search alpha beta Google ads. And you'll see a PDF by what's called by … Excuse me, it's a PDF by a company called Q3 Digital. And talks about what alpha beta campaign structure is, which is really, really easy to set up. It's super simple to set up and it will very quickly show you which keywords are generating traffic and then that's what you can start your SEO campaign around or the keywords that are actually generating traffic, right?

And so that's something else that you can do. Just with a small budget is figure out which keywords are generating traffic and then build your SEO campaign around that. Here's the thing guys, I don't recommend going out and just throwing stuff at the wall when it comes to SEO. Like as far as, “Hey, I assume these keywords are going to be generate traffic. So I'm just going to go start SEOing for these keywords.” Because what happens is you spend a lot of time and effort and perhaps money too on optimizing assets. Building assets optimizing them, building links, creating content, all this other kind of stuff just to find out that maybe that's not a winner.

Whereas if you take AdWords, you could throw a couple hundred dollars at an AdWords campaign, which you could set up in an hour or two tops. If you know what you're doing, right? It could be done in an hour. And then you could let just let the campaign run and slightly optimize it over a few days. And then you'll have data that will show you exactly which keywords are generating traffic, and then those are the ones that you target with an SEO campaign. It will save you a lot of time and a lot of rework. Anyways, I was a good question, Larry.

Is It Okay To Use A Group Of Purchased Images To Different GMBs In The Same Niche And Geotag Them For Their Unique Locations?

Next one is Dan, he says, “Is it okay to use a group of purchase images for several different GMBs in the same niche and simply geo-tag them for their unique locations?” Yeah, I mean, we do that Dan. One of the things that I have my VAs doing … We're not really using a lot of stock images anymore because … We've talked about grabbing images from YouTube. I can't get into that specifically here. But any of you that have been through any of courses know that we've covered that in multiple courses which is going and … Grabbing an image from YouTube that tends to work well because a lot of the times those are unique in that they're not … A still shot from a YouTube video hasn't been indexed, right?

My point is that they have a little bit more power. So that's one thing you can do. But what I have my VA do is about once a week just spend an hour going and collecting more photos just using the YouTube method and adding them to a photos master folder like a masters photo folder. In other words, it's just a pool of photos or screenshots or whatever that they've taken that we just keep adding to every single week. Another couple doesn't go in there or, however many they get done in about an hour. And that way as we continue to build GMB assets, our pool of available images is always growing, right? And so that way we can just select images at random from that that drive folder and then we just geo-tag them.

For example, if we're setting up a new asset, and let's say we want to optimize 30 images for daily posts or something, we'll you'll just randomly select 30 images from that photos master folder or even copy that entire folder. And then in put it in the project sub folder, and then use something like geo setter to geo-tag all of those images. And then whenever he goes to post, set up a GMB post or a blog post or anything really, he can go grab an image from that specific folder. It's already geo tagged. It's ready to go. Does that make sense?

We started off just with like 30 images that we started reusing over and over again for other assets. But I don't like that because it could potentially cause a problem. And you guys if you've probably heard me say this before. I hate rework. Like I hate losing assets, guys. I hated it. That sucks. It's very discouraging. So I'd rather spend the extra time developing the masters photo folder more and more on a weekly basis. And again, it's something a VA could do so that you just keep adding. Stock photos will work. Don't get me wrong. But I like to use more unique images of possible.

Marco: We did an entire webinar on how to get unlimited local images in Local GMB Pro.

Bradley: Yeah, [inaudible 00:26:23] right.

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Marco: No, we didn't share it with … Yeah, we did invite RYS Academy-

Bradley: I thought so.

Marco: In fact, yes we did. So if you're in RYS Academy or Local GMB Pro, you have a way to get unlimited local images and I showed exactly how it's done. And you can have just thousands and thousands of unique images from your hometown and you can relate them all to whatever it is that you're doing. It's a really simple method. I don't know why nobody else has come up with it, has said, “Holy crap. This is so simple.” Because it really is. Once you see it and you see how easy it is, you're going to hit yourself in the head and say why didn't I think of it because it's stupid simple. So if you guys are in it, you just go, it's in the Facebook group in the Local GMB pro Facebook group and in the RYS academy Facebook group. I uploaded the webinar in there.

Bradley: Yeah and I would say definitely you know give more images as you can. It's time consuming to do the methods that Marco was talking about as well as the YouTube method. That's why I recommend that you have a VA do it. Just train a VA to do it guys. It's very inexpensive to have a VA collect images for you, will save you a ton of time.

Marco: Hang on a second. The reason why I did that webinar is I wanted to show people also why you shouldn't use stock images because Google AI can pick out everywhere where that stock image been used. And it's been used multiple times. So Google knows that it's a stock image rather than image taken by someone at the location. So why not go through a little bit extra trouble and give Google what it wants. When we try to trigger the algorithm, that's always what we look to do. We want to feed RankBrain as much data as possible. But it has to be new data for RankBrain to really pay attention.

Does It Affect Branding If The RYS G Site Ranks Higher Than The Money Site For The Main Targeted Keyword?

Bradley: There you go. So Greg's up. He says, “Went through the RYS DYF Manual best I could. I'm a newbie to this stuff and have the following questions. It looks like it may be possible for the RYS G site to rank for the main targeted keyword before the money site does. If so that would be an unfortunate money site branding situation. Even though the G site is carrying links to the money site. I thought the RYS stacks would push ranking juice to the money site.” Well, they do. But yes, sometimes the G site can rank first. And I mean, that's just because it's a Google property and Google's [inaudible 00:28:56] narcissism, right? Google likes to rank its own properties guys, that's why we utilize them the way that we do.

The idea is if you have a Google site that's well built and trust me the way that our guys do it from MGYB, it's incredible. Like, it's amazing how well they come out. I mean, they look really, really good. And there's a ton of data on them. And there's a ton of calls to action, as well as blinks and contact information and all that stuff, so that even if it ranks before the website does, which happens often, it doesn't matter because somebody clicks on it, they're still going to know exactly who the brand is, right? And they could click through to the money side if they wanted to. As far as I'm concerned, I don't care if the Google Site outranks the money site. It makes no difference to me because it's still a branded property that's pushing whoever lands on it to the brand. So in my opinion, it really doesn't matter.

Now, there are some things that you can do. Marco, can you add a canonical to a Google site? Is there a way to inject something in an HTML header? I can't remember [crosstalk 00:30:04].

Marco: Yeah. But that's not something that we're going to share. Not right now.

Bradley: Well, okay. I wanted to say how to do it. But I'm saying, you don't think Greg understands that canonical is anyways. But that's something that you could do. But I wouldn't even worry about it. Because, I would rather the Google Site index than not index and push all the power to the money site. Because if the Google site can index and it's still pushing power to the money site, then both could end up being on page one, right? And I would rather have that additional asset that would push a potential competitor off page one, than not have that asset. Does that make sense?

Is It Best To Embed The Map On The Homepage Of The Money Site Or Can It Be Embedded On Multiple Pages Throughout The Site?

Anyways, yes, that can happen sometimes Greg. But again, in my opinion, is that's not a bad thing at all. Number two, “Is it best to embed the map on the money site's homepage, or can be embedded on multiple pages?” It can be embedded on multiple pages, or it can be embedded in the footer or in the sidebar which will make it appear on all pages. That's perfectly fine. Typically I embed a map in like the footer, one of the footer widget areas or a sidebar. Typically that's how I do it. Okay?

Is It Possible To Change The GMB Address After Verifying It?

All right, we're going to be moving. James says, “Hey, hope you guys are well. Quick question if I may. Are you able to change a GMB address after you've receive the postcard and verified the original address? If so …” Well, now you can James only because everything changed recently. Now I don't know if it's a storefront business, as a point of sale. I know for like service area businesses, once you verified the profile, you just go in and clear out the address. There's actually even a link in there that says clear address. I mean, that's what you do now, which is crazy because for the longest time, ever since Google Maps came out, that's not how you did it. And that just changed within like the last six weeks or so. So yeah, you can and as far as … Recently even if you go remove the address, I don't know if you'd want to add the address back in unless it's a storefront.

If you have a storefront where people are going to be coming to the business then yes you want to make sure you have the correct address. But if it's a service area business you don't even need an address anymore once it's verified. Okay? Go ahead.

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Marco: I would say that yes there's always a risk. Anytime you make changes to a Google My Business listing. This one is less unless you make too many changes. If you start making too many changes, the speed at which you do it comes into play. You do shit too fast you're going to get burned and I'm telling you're going to lose the asset. And if it's a client, your client is going to be pissed because you got their stuff … It's going to disappear gone. I mean, it's nearly impossible to get it back once Google says it suspended due to TOS violations or whatever. You're going to start making changes. Dude, slow and steady wins the race. So you do one thing, you let it sit for a while you come back. And never ever through the owner, don't ever use the owner.

I might be giving away too much. Set up a manager and do everything through the manager. Don't ever again sign in as the owner. Protect the owner at all costs. Put all of the blame on the manager.

Bradley: You and I have conflicting opinions on that. In my opinion, it depends on whether you're building a lead gen asset which is a spammed asset essentially or if it's for a bonafide business. If it's for a genuine business, then I totally agree with what Marco just said. But if it's for spam to dress I'm actually recommending that to do everything through the owner account and not even connect a manager account. I'm going to that route because I'm trying to reduce any potential footprint issues. And remember with lead gen assets guys, they're spammed addresses, right? There're spammed asset. So you want to reduce footprint or eliminate footprint if possible.

But when you're dealing with clients or like bonafide businesses, right, genuine businesses, then it's not an issue because they're real businesses that can be verified, right? And can be re-verified if needed. So that's why I would absolutely recommend what Marco said, if that's the case. And that would be like assign yourself as a manager and then make the changes as a manager not through the actual owner account. That makes sense.

Marco: Well, here's the deal with that. We have MGYB Done For You services, right? Excuse me, GMB Done For You services. And the only way that our VAs can go in is as managers. And so that's just the way that it has to be done. And in practice what I've been seeing is that anything that we do as managers, whether it's a spammed address or whether it's a real address, Google doesn't react to it because we never put anything that's of the same type … We never put 100 let's say Tree Service properties on one manager. We spread them out. We give them multiple niches. So each one is going to look like it's an agency actually working in the GMB rather than one big umbrella that's getting spammed. Everything under one umbrella. So that's the way we're actually doing it inside the Done For You services. Because they have to be added as managers.

Is There A Benefit In Changing “User Agent String” For Different Local Business Identities In Ghost Browser?

Bradley: That's right. All right. Randy says, “Began using Ghost Browser recently and found that you can edit the user agent string for different identities. Is there a benefit in changing that for different local business identities?” I don't know. That's not something I messed with Randy. If somebody else has an opinion. I'm happy to hear it. I don't worry about all that shit. I'm using Browseo instead of Ghost Browser and I just make sure that I log in through the … And that's what I was just talking about in the previous question. The Google owner account for the GMB asset we assign to project or essentially it's a profile in Browseo. And then we log in. And from that point on that browsing session remains live or active, right?

Even if we close Browseo that browsing session, that profile remains logged in to where when I pull up Browseo and open the Chrome browser the next time I'm already logged in, right? And so I don't care about the user agent stuff. That may be something that we start worrying about a later date. Right now it has not been an issue. It has not cause any problems so I don't mess with that. Again, guys I try to produce results with the absolute bare minimum required. Because otherwise especially when you're building stuff out at scale, the more steps you add the slower it takes to complete. And so we're trying to streamline things as much as possible.

Now again I'm not saying that that's not something that should be done or that will need to be done in the future I don't know. But it has not been an issue for me and the stuff that I've been doing yet. Does anybody have an opinion on that?

Marco: I don't do anything. I mean I have with Ghost Browser but very limited. I don't know. I found it very rigid. It might be a whole lot better … When it first came out. Might be a whole lot better now. They may have added a whole lot of stuff. But I'm just not familiar with it. And at any rate, I wouldn't be because the way that we teach it is get a VA to do it. And which is what I do. I just had a VA go through the training not for Ghost Browser but for Browseo and so that's what they do.

I'm sorry, but I can't help you with Ghost Browser. But we do have some people who use Ghost Browser. If you're in any of our paid groups-

Bradley: Yeah, just post about it.

Marco: Yeah, just posted in there, and we have a few [inaudible 00:38:03] if I'm not mistaken. There's a few people that are using Ghost Browser and are getting results with it. So, check in there.

Bradley: Yep, there you go. And last part of that, he said, apparently, there was an issue with the MGBYB website on his end. If you have an issue with something like that, just contact support at mgyb.co and try to get it addressed there, Randy. All right.

Should You Take Actions Or Just Ignore A Missing Street Address Of A Live GMB Listing?

Peter says, “Hey guys. A month ago, I received the GMB listing from your store and there was a street address. Now there is no street address, but the listing is still alive. Should I do something about it or just leave it?” Well just leave it, Peter. If it's a service area business, don't worry about it. The address does not need to show in fact, you should clear the address if it's a service area business. Now, again that's changed that's different from even six weeks ago. It used to be there was a checkbox that you would check to hide your address, but the address was still in the GMB profile. It just wasn't shown in maps to the public.

But now as a service area business, it is recommended to clear the address. And once it's verified, you can clear the address. Google knows about what the original address was, but it's not even going to show in the dashboard anymore once you clear it, and that's absolutely fine. If it's a storefront, then yes, you want the address to show because you want people to be able to click for directions. You also want the location to show in maps so that people can find it for driving directions and all that stuff. But for service area businesses, there's no reason for the address to be listed. Because the business goes to the customer location, right? So that's what it should be. Just leave, and I'm assuming it's a service area business.

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Do You Still Geotag Images For GMBs?

Eddy says, “Hey guys. I've been following your content for a while, but only the replays on YouTube. Do you guys still geo-tag your images?” Yes, absolutely Eddy. Absolutely. I've got a VA that does all that stuff. But yeah, absolutely. We geo-tag all the images.

Do You Purchase Image Licenses For Each Individual GMB Or You Buy Them Once And Use Them Multiple Times?

“Also, do you guys purchase the image license for each individual with GMB or do you buy them once and use them multiple times?” Well, okay. I'm using stock images, which again, we try not to use any more at all. But okay. So, for example, I've got clients that I have bloggers post on their GMB profiles direct to the clients' GMB stuff, right?

And so in that case those clients have purchased like, they have an account set up, like I use stockfresh.com is the stock image site that my company uses, my team uses. And so each one of my clients that we blog for has their own Stock Fresh account and they pay for the credits. And bloggers actually just access their account to pull images to post for them. That way in case there's ever any license claim issues for that specific business, that business is the license holder. You don't want to as an agency guys purchase stock credit images or licenses and then post them on client sites. Because the client sites or assets have to be the license holders in that case. So your clients can actually be hit with a copyright claim. Be sued for copyright infringement if they're not the license holders.

And trust me, how do I know this? Because I learned the hard way. So I'm telling you don't do that. If you're going to be posting for clients on client assets, you want to make sure that they're the license holders. However, if you're building lead gen assets and you are the owner, well, owner I'm using air quotes, but you control those assets, then you could actually have just one license for your parent company, whatever your company is, which I hope you have an LLC or a corporation. But your company would be the license owner and then all of those assets you could post them too because you can produce the license and also produced that you control those assets, right? You can prove that you control those assets. So that's what I would recommend.

But again I highly recommend that you're not using stock images. I mean there's other ways to get images like we just talked about.

Ralph Pendergraph says, “Last week I asked about GMB accounts that were suspended immediately after verification. Bradley, you asked how were my Gmail accounts created, and they were created on my cell phone with the same number.” Okay. “Which is probably the footprint and the reason for the suspension. Just want to update you guys.” Well thanks for the update Ralph. That could be it. It's getting harder and harder to create Gmail accounts and that's why we typically just buy them. But we've been having issues with some of those recently too. It is, it's just getting tougher guys. And so we're just going to have to keep trying to work around to get to figure all this shit out. I mean, that's the nature of this industry, right? The cat and mouse game that is SEO.

But yeah, that's why it's important. If you're going to be using account providers, which is what I recommend, it's very important to find a provider that also doesn't leave footprints. Because what sucks is you end up with accounts that you start to do stuff with and then they get terminated incredibly easy, and it's because they were flagged to begin with, and that's a problem.

How Important Is AMP For Websites In 2019?

Greg, this is a question for you, Marco. “Hey guys. How important is AMP for websites going into 2019?”

Marco: I think, well, here's the thing, right? And I've said it before, and I have to say it again, it's all about ART, activity, relevance, trust and authority. And not necessarily in that order, but you have to have it all in order for Google to pay attention. If you already have people coming into your website interacting and staying, page speed becomes a non-factor because ART trumps everything. Let me say it again, in case you haven't heard me. All of the other times that I said it ART trumps everything including page speed. Page speed becomes irrelevant because people visit the website and if it's slow, they expect it to be slow and they wait for it to load. Some websites take forever to load.

I mean, and if you're there for a specific reason, you're going to stay. Now, if you have a brand new site, it doesn't have any visitors, it doesn't have anything, then one of the things that is going to matter is that page speed. Because you want people who are coming in to have it available right away and to be able to stay and take action, right? Once you have that going, then again, it becomes a non-factor. How important is AMP? AMP is immediate, because it's Google cached.

And while the project is going, and while Google is paying attention to it, then it's important. And we still have the plugin in the, what do you call it, in the AMP group, in Facebook. So [inaudible 00:44:46] it's still there. It's up to date, it's working. You could do lots of fun stuff with it. So there you go.

At What Rate Do You Disavow Toxic Backlinks Indicated From SEMRush In Google Search Console?

Bradley: There you go. Thanks. Jordan says, “Toxic backlinks indicated from SEM rush. Do you …” I think he meant to say always disavow and Google Search Console and quickly so. “We are currently but wondering if we could slow our role to once every couple of months?” Okay, yeah. I haven't done it in a long time. But yeah, I didn't do it like I would just go quarterly or maybe even bi-annual like every six months or so, that's what I would do. I have a pest control company, they had an employee that I guess left on bad terms or was fired or whatever. Well, at least that the owner thinks it was this ex-employee, started spamming the site with backlinks, but shitty backlinks like really awful anchor texts. Like stuff I'm not even going to repeat on this public company hangout. Like really just awful stuff.

And this was back when I first took the client on which was shit, that's at least four years ago maybe closer to five now. And I was actually pitching the client on SEO services when I happen to look at their backlink profile, and I was using Majestic SEO at the time. But I noticed like, all these awful anchor texts that were pointing to the site. And in fact, those were like, the primary anchor texts. Where like, all these really disgusting, awful things that were being used.

And so that was actually really kind of helped me land that client was because I shared the data from the Majestic report and showed, I was like, “Look, you're getting spammed man. You're getting negative SEO essentially.” And I said, “This could be a real issue. If it hasn't already caused a problem, it certainly is going to.” And so that was part of the reason it became urgent all of a sudden for him to get that cleaned up. And that's part of the reason I ended up landing that client.

One of the things that I did was I would just export the link list from Majestic and then sort by those awful anchor texts and then I would submit all those URLs to the disavow Google … I would disavow those, right? As a disavow file. But the guy was persistent as hell. So again about every three months … At least originally, initially, I did it for about the first year about every three months I would go in and resubmit a new disavow file because additional links would index or appear that we're crappy negative SEO links. But, over time it … And it absolutely helped. I was able to get the site to rank really, really well. So those links were not hurting.

Now, I know a lot of people say don't ever disavow links with Google Search Console. I know people tin foil hat, say because you're just feeding Google Data all that. But I've recovered several sites that had penguin penalties by disavowing links. It's not something I do regularly anymore because all the SEO stuff that I do now doesn't … It's very rare that I come across people that or sites that have to do that kind of stuff. I don't recommend link cleanup jobs. It's a pain in the ass. It's very tedious.

But if you've already got a client and this is an issue then, yeah. And again, there's probably different opinions even from my partners, but for me personally I have had been successful many times by disavowing shitty links. Like I said, I did it quarterly initially and then I went to it about every six months and to be honest I probably haven't even looked in about the last two years now for that particular client. But he's kicking ass so it doesn't matter. So what do you guys think? Marco you got an opinion on that?

Marco: Yeah, I've never disavowed a link and never will.

Bradley: There you go, point in case.

Hernan: I'm in the middle, right? So you guys are like, I always disavow and I never disavow. I think that Google is kind of intelligent enough at these points so that it will tell what kind of links are bring in or are more valuable than others and it all comes down to what Marco was saying. If those links are bringing in traffic and authority and relevance and whatnot. But it all comes down to what do you see in the rankings. Are they fluctuating? Are they piling up? Like it's normal that your website will have a couple backlinks that they're not there because there's a lot of websites that are just like scraping links left and right. Yeah, that's what I would say. Don't touch it unless it really goes down or they're piling up.

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Bradley: I agree with what Hernan. If it's not causing any negative effects, then don't bother Jordan. If you've already started doing that though, and you're not seeing any negative effects, then I would almost say do not submit the disavow file because it could be that the reason it hasn't shown any negative effects is because you've been submitting. If you're currently comfortable with the situation, whatever it is that you're doing either submitting it or not submitting it, but you're comfortable with the results, then keep doing what you're doing is what I'm saying. But typically, like I said, I knew Marco was … I kind of assumed that Marco was going to counter what I said, but I haven't done it in probably two years, like I said guys. But I used to do it when needed and it was fine. I was actually able to successfully recover several sites that way.

But again, I've no other people that say never, never, never submitted a disavow file. But I kind of agree with Hernan too just in that Google has gotten a lot better to determine which links are valuable and which ones aren't. And they kind of disregard their non-valuable links.

Marco: It's called the distance graph algorithm, right? I wrote about it in 2015. That's when it kicked in. That's when Google started just not paying attention to the garbage links and really paying attention to quality links from trusted authoritative sources. The more trusted and authoritative the source in the niche that's what we always say relevance. Or we say ART activity, relevance, trust and authority. That's what activates the distance graph algorithm. So it's not really tinfoil hat. I always say fuck Google anyway.

Yeah, I could give a shit what they do. But this is actually something that's based on science. Google just doesn't pay attention to the garbage links. Whatever they're pointing at you, Google will give them less and less and less authority as time goes by. They might have an effect initially, but you don't really have to disavow them because they won't really count since they have no trust or authority. Now if you have traffic coming through those, let me just clarify. If you have traffic coming through those garbage links, then they can become powerful enough to really affect your website.

And I'm not going to get into how to do negative SEO or hot are how to change the semantic relationship of a website. You can really screw somebody over really bad just by changing the semantic relationship of the website. And there's ways to do it, which I won't get into in this forum.

What Is A Drive Stack?

Bradley: Felician says, “What exactly is a Drive Stack? Thanks.” It's using Google Drive properties for SEO purposes. That's the simplest explanation I can give you. And I'm not even going to try to expand on that. What exactly is a drive stack? It's using Google Drive, which is Google Docs and Sheets and drawings and maps and all that stuff that's available on Google Drive as an SEO tool. That's it. I'm going to move on. We're almost out of time.

What time's your webinar next week?

Marco: 3:00 PM Eastern.

Bradley: 3:00 PM Eastern. There you go Jordan. Jim says, “Donated, I had planned on donating. So this offers just icing on the cake.” Great Jim. Thanks man. “If you've ever learned anything from Marco and or the SM team donating is a given. Think about how much money you've made and how much free information you've gotten from Hump Day Hangouts. Wasn't that worth $5 to $10 or more.” Absolutely Jim and thank you for that comment man. I really appreciate that. I'm sure Marco does as well.

Marco: Absolutely.

Is It Possible To Review The Process For Creating A New WP Site By Using A Redirect From The Old HTML Site?

Bradley: Marcus Goodson says, “Is it possible to review the process for creating a new WordPress site by using a redirect from the old HTML site? Is it possible to review the process for creating a new WordPress site by reusing a redirect from the old HTML site? Do I need to edit the htaccess to transfer the authority to the new site best practices?” I'm not sure if you're talking about building a new site on the same domain … redirect from the old … Yeah, okay. I think I know what you're saying. If you're building a new WordPress site on a domain that was previously an HTML site, how do you capture or redirect inbound to link equity, right? Link flow from non-existing HTML pages.

Then yes, and htaccess would be a great way to do that. All you got to do is like, for example, just build a list of all your pages from your HTML site and the URLs. And then you could just redirect those to the new pages on the WordPress site. Because typically HTML sites are going to have like, dot html at the end or something like that at the end of the pages, whereas WordPress doesn't, right? So you could just set up all those redirects in htaccess Marcus, and that's absolutely how you could do it yet.

That's the point, is you just want to set up 301 redirects. In fact, I'm not sure if you can do it with the plugin. I think you can. I use simple 301 redirects is a great WordPress plugin because it's exactly as the name says. It's a simple 301 redirects. It's super, super easy. All you do is you put the original URL in the left column and in the right column, you put the target URL, the new destination and it'll automatically set up redirects and so like, you could take your HTML extensions, right? So from each individual page and put that in column A and column B is where you would add the new WordPress page or post whatever the URL that you want to redirect that old one to.

But that's just if you want to do it within WordPress. If you want to do at htaccess, if you're comfortable editing htaccess, you can absolutely do it there. And that's probably the best place to do it if you're going to do it. I'm not comfortable editing htaccess guys, so I typically use the plugins, or if I have some redirects that I want done via htaccess. Fortunately, I use really good hosts like Liquid Web or WPX hosting. And I can ask them to do it, hosting support to do it. And they'll do it for me. Because again, I don't like messing around in the htaccess. I'm not one of those types of coding nerds. I don't understand that shit. And so I just stay out of it. Okay, cool. We're going to keep on moving. We're almost done anyways.

Felicia says, “Next one was not Dan's question. I see mine was deleted. Great.” I'm not seeing … What are you talking about Felicia or Felician? I'm not sure what he's talking about. Next one was not Dan's question. Okay anyways, I don't know what you're talking about and nobody can delete comments from this page at least I don't think you can. No, and so if you posted a question and it's not appearing Google Plus sometimes will say that comments or spam and there's no way for us to control that. And if Google says it's a spam comment and it takes it from the page and we can't even see it as an admin, page admin. Just so you're aware of that. It's nobody was targeting you, okay. If you posted a question and it's not appearing then it's because Google took it off the page not us. All right.

Edward, what's up Ed? Ed was at [inaudible 00:56:52] live he's awesome. He says, “Envado subscription lets you license photos for your clients.” That's perfect Ed, thank you.

Any Recommendations For Some Call Forwarding Platforms For Rank And Rent Sites?

Gregory says, “Can you see suggest a couple of call forwarding platforms for ranking websites?” Oh, yes, Gregory. Great question. I used CallFire for … I still use CallFire because it's so ingrained into my business. I've been using CallFire since 2012. No, actually probably … Well, I don't know. Between 2010 and 2012 is when I started using CallFire and I've been using it ever since. So I've got dozens and dozens, if not a 100 plus phone numbers in CallFire.

However, I just started for this GMB asset building the scaling like because we're really building this out. I started using CallRail. I freaking love it. In fact, I would love to transfer all of my numbers from CallFire into CallRail. But that whole porting numbers over is a complete cluster fuck. Like, it's not something I want to do, and it takes several weeks. I'm just not even going to attempt it. Everything that I'm building now though, I'm using CallRail. It's fabulous. It's inexpensive. There are so many amazing features in CallRail guys. It's awesome. So I highly recommend you use CallRail. Anybody have any other suggestions?

Marco: I totally agree I've been using it for about five six years.

Bradley: Yeah, it's great. I really wish I would have started using it a long time ago.

Hernan: But have you tried to integrating them with any other tools yet? I assume they're pretty deeply … I mean I would assume CallRail's been around for a while. So they can act like an example.

Bradley: Oh my gosh. They'll integrate with just about everything. And they'll integrate directly with like Google Ads. I mean it's awesome. And there's a bunch of different apps that will natively integrate with it. But then it will also connect to Zapier, which means you can pretty much connect to anything. So it's amazing.

Hernan: Well, that's good. We should probably talk with the Local Lease Pro people because I see it too. I'm looking at the CallRail pricing info. It's nice they got packages. So if you did this per like metro area, you could include this and kind of have things separated out. I kind of like how this is setup.

Bradley: Yeah. That's great. So great question Gregory. All right, Jordan says, “I'm planning on donating 200 to the charity to get in to Marco's negative SEO webinar.” That's funny. I've never done negative SEO guys never. Never once. Don't get me wrong, I've been tempted to do it. But I've always thought that I would rather work on stuff that can produce revenue, than to take somebody else out because they pissed me off. You know what I mean? And not only that, but I truly believe in karma guys. Karma is a bitch. The universe as a way to working stuff out. And if you're out there negative SEOing, and I know Jordan was kidding. But if you're out there negative SEOing somebody, like that's going to come back and bite you in the ass at some point in your life at some time.

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I'm least that's what I believe. And so I've just never done it. And again, I've been tempted in the past. I've had other people like in a tree service industry example, I've had other tree businesses call and report stuff to Google My Business. I've had them leave negative reviews on the GMB assets because I outranked them. That kind of stuff. And so I've been tempted to like, oh yeah, Mr. Tree guy, you think you're smart? Like, don't you know, this is what I do for a living. I can destroy your online presence. You know what I mean? But I've never done it. I've thought about it, but I've never done it because I've always thought Why would I want to spend my time doing that when I can just build more assets to produce more revenue? You know what I mean? And again, I know Jordan was kidding, but that's just my philosophy on negative SEO.

John says, “I'm on my way to Boston in December. First grandchild on the way, we'll catch the replay. Thanks.” Awesome John. John is a Mastermind member. So everybody, we made it, we're only one minute over. Wow. All right guys, thanks for being here. Thanks, Adam for hanging out and Marco as well by everyone.

Marco: Bye everyone.

Adam: See you guys.

Bradley: See you guys.

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