Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?

By April


YouTube video
 

During episode 78 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about if link juice naturally flows from canonical to non-canonical pages.

The exact question was:

If I'm building links to a non-canonical webpage, will the link juice naturally flow to the canonical one?

I'll be more specific:
I'm building links to rank an amazon page, however amazon has 2 versions of every product page:
1. amazon.com/dp/PRODUCT-SKU
2. amazon.com/dp/PRODUCT-KEYWORDS/PRODUCT-SKU

Which Amazon URL Structure To Link Build With To Rank in Google?

#2 is the canonical one, and unfortunately it will actually change, if a seller on amazon changes their title.
I don't know if amaozn 301's them if they change, but the only url that doesn't change is #1 (it's permanent url),
however, it is NOT canonical.

So if I'm trying to rank an amazon page in google, to which amazon url should I build links to for maximum effect??

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