In episode 254 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if you should use a different approach when optimizing and cloning ad landing pages and regular site pages.
The exact question was:
Hey guys, a prospect sent me his roofing website for a review, and I noticed that his previous web guys made pages like “”Best Roofing Services in Albany”” and Best Roofing Services in Utica”” and so on, that pattern of multiple cloned pages with just the city being changed. Is this a viable strategy still? It seems too basic a question, but from when I've cloned pages in the past, I've only done it with ad landing pages, not regular site pages. Should there be more differentiation?