Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 261

By April

Click on the video above to watch Episode 261 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, and we are live. Welcome everybody to Hump Day Hangouts Episode 261. I was just live in our Facebook group if you didn't catch that. So this is we're starting our fifth year and I keep doing this, I need to just do five, I can count to five, there we go. So starting off with Episode 261, as we roll towards 2020. This is really cool. If you missed out last week, that's fine. Just keep doing what you need to do show up here every week, ask us to questions. And we will keep answering or at least point you in the right direction. So first off, I want to say if you're new to this, that's awesome. Thanks for showing up. Thanks for watching it. You can come here every single week https://www.semanticmastery.com/HDquestions URL stays the same. And we update everything so that you can just come back here you can ask your questions. And even if you're not able to make it live, although we highly encourage that so we can get clarification or do a better job of answering your questions. We understand that some people have time conflicts or whatnot. You can always check out the replays on YouTube, ask your question ahead of time and then check that out by subscribing to our YouTube channel. So before we get too far into it, let's go around and say hello looks like we got everybody here. I'm going to mix it up and start down at the bottom. So Hernan how's it going, man?

Hernan: Good man I was having some issues joining Zoom so that's why I jumped in like a minute late but I'm happy to be here super happy to be here so as usual

Adam: cool cool. Marco How about yourself?

Marco: I'm good man. Birds keeping busy

Bradley: birds or BERT?

Marco: BERT

so yeah, but it's fun

Adam: good deal well Chris, how about you man?

Chris: doing excellent here today?

Adam: Gotcha where you were doing that in the world are you back home in Austria?

Chris: Yeah and it's snowing and I can't wait man I'm super excited like finally, it's getting cold here. Like everybody else always likes the heat and stuff I really enjoy renderers cool air helps to sink clear and stuff. So that's perfect.

Adam: Outstanding, looking forward to a little bit of that when I go traveling because otherwise, it's going to be like 65 or 70 for the next four months. So anyways, Bradley, how about you, man? How are you doing?

Bradley: Good, excited to be here? A lot going on. I know you're going to talk about some of it. But just as kind of an update, we've got a local kingpin update webinar coming up for anybody that's in that where I'm just going to kind of have a webinar and talk about some of the updates and Google Ads platform using it for lead generation and also answer questions for anybody that's a member of that program that's coming up on November 18, I believe Monday, November 18, at 3pm. Eastern, so you should be getting a notification about that if you're a member of local kingpin. And also I know the other one that we're going to talk about is the there are a Facebook posts in the free group that has where I'm going to be doing some training about you YouTube and display network ads so Google Ads but how to do it specifically for branding for lead generation as well as driving traffic, targeted relevant traffic into your SEO assets, right your entity assets that you build, if you've been building entity assets the way that we've been talking about, it's just a great way to fire it up and get that activity and relevancy from a trusted and authoritative source. Right. And so it's it kind of tickles all three of the activity, relevance, trust and authority signals that we've been talking about now for years for specifically Marco. So we're going to be doing I'm going to be doing some training on that.

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And we're doing kind of a pre-launch thing on that for people that want to come. Watch the training or go through the training as I record it live, it'll be two different sessions, and then it'll be for a discount, about one third of the cost is once it's been recorded, we're going to package it up, put it into a membership site, split up all the videos and all that kind of stuff. And it'll be a, you know, roughly a $300 course. So if you haven't already seen that post in the free group, go take a look at it, if you're interested in that training, I would highly suggest that you get in on the pre-recording the pre-sale and pick it up that way. Otherwise, you'll have to wait till it gets packaged up pretty and has a nice sales page and all that stuff. And it'll be $300. But I've been just crushing it with Google ads for the specific reasons I mentioned over the last few months actually. And I think it's something that everybody should be using in their business for their own business as well as something that they can add to their services for clients. So I want to go over that very specifically with you guys. And Adam, I didn't mean to steal your thunder but I just figured out chat about it. Well, I had

Adam: no no that's good. I mean, you're the one that's going to be doing the training and I'm hoping my screens actually sharing. This is the post you guys want to get to go to the group I put the link in. But if you're not joining live, you can go into that sexy, sexy person that posted it there but yeah, look at who is that Oh, join the group of spiders don't believe a word and just follow the steps right here. It's pretty simple. If you're interested in this and you want to get it for a third of the price because the reading part of the reason to we want to make sure that there's enough interest that Bradley's going to put the time into this with the holidays coming up. We got Thanksgiving we got Christmas coming up. now's a good time to do this but we don't want to put the time in and people aren't interested so far though, day that it looks like people are pretty interested Bradley. So this is my favorite so far. Shout out to Brian. I think he made his phone gift. Yep, it looks like good interest. So if you want to get in early head over there and let us know.

Bradley: You got too many chats going on in your Facebook. I saw the bottom.

Adam: been busy busy. So real quick wanted to get back to these guys before we dive into some more stuff. One last one to a lot of people has already gotten access to the POFU Live 2019 recordings for the live event in Denver in October. But if you still want to you can get access. I'm going to post the link down there, but you can get that at 2019access.pofulive.com and head over there and you can get access to those. I'll put that link up there. And then a few more just to answer the questions and get this out of the way from people. We normally here. If you're here, you're in the right place, and we appreciate you being here. But the next thing people always asked us is, well, what should I do next? You should definitely start with the battle plan, right? If you want step by step processes for getting results with everything from new websites, age domains, YouTube channels, whatever it is, go grab the Battle Plan. I'm not going to read you the sales page, you can check it out and grab it yourself battleplan.semanticmastery.com. It's a definite no brainer, we pack some cool bonuses in there as well. So pick that up. And if you're ready to grow your digital marketing business, you've already got some clients, you want to join an experienced community not only for the network but also for the advanced training, then the mastermind is where we want you to be all right. To find out more about that at mastermind.semanticmastery.com And last but not least, if you are in done for your services have to go to MGYB.co. And if you're not into done for you services, ask yourself why you're not in the done free services now, just kidding. But we recommend it to everyone and it's born out of the stuff that we used and we created processes for because you do get to that point where you're realizing you if you want to grow, you can't be doing all of this stuff yourself. So syndication networks are RYS drive stacks, press releases, link building embeds, all sorts of good stuff is available over there. Whoo. All right. So with that stuff out of the way, we got any last-minute announcements you guys are we ready to roll?

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Bradley: I think we're ready to roll not anybody else.

Adam: Kidding. I did. I forgot one shame on me. I wanted to let everyone know ahead of time. We're getting started earlier this year. We are working up towards you know Black Friday. Everyone's got some cool sales going on. What doesn't matter what industry you're in? I'm sure there's gonna be a lot of cool tools available out there and we wanted to get a jump start off. This we are going to be offering some kick-ass training, some stuff that's never been released before, outside of the mastermind as well as some new stuff that's never been seen. And we're going to be giving that to you guys completely for free. You won't even have to opt-in, but we're going to kick it off with that, you know, this is part of coming off perfectly live and being, you know, seeing the power of learning, but understanding also that there are two more things that come with that you can learn. But if all you do is learn, it's really no good. You've got to then take some action, and then you're going to get the results you want. But we want to help you out by taking that first step, give you some good stuff that you can learn and then you can take it and start acting on it and get results. So stay tuned for some more on that.

Bradley: Sweet, so we're good. Let's do it. All right, let me grab the screen. First, let me get my windows all situated. All right, here we go. Only a few questions so far. So you guys better get the posting. Usually, it's usually pretty good though. We had a great hump day last week, guys for our five year anniversary. So appreciate that.

How Far Out Should You Schedule A Live Event Using OBS?

All right, uh, let's go into the first one I see was from Greg Pippin. He says, Hi, I plan to use OBS. to broadcast a pre-recorded video as a live event. How far out should a live event be scheduled to be most effective? Can it be just a couple of days rather than a week also is scheduling a live event for ranking purposes rather than just uploading a video is still as effective as it was a few years ago? He says I've watched your OBS usage video from three years ago. Thanks for that one is very clear and helpful. Yeah, it is still more effective to live stream.

It's very similar to the difference in Facebook, right? If you up to upload a video to Facebook, it still gets more engagement than a text-based post or even an image-based post it gets more exposure. But it was preferred specifically if you don't have an external link in it right but also if you do a live stream that tends to get even more exposure. And I think it's the exact same way with YouTube. If you upload a video, even if you live, I mean, you can remember you can, you can schedule a live event with YouTube and then upload the video as a live event like so pre-record, you can stream a pre-recorded video as a live event. So you can still do that without it actually having to be a real live like a live recording, like video recording as your as you're doing, if that makes sense. But it does, it gets more, it gets a better push. Think about this if you if you're subscribed to the Semantic Mastery channel, which by the way you should be and if you do not make sure you hit the subscribe button. You get a notification via Gmail when it's going live, right and so it's the same thing, you'll get some traffic that will come through to it. And remember engagement signals are one of the primary ranking factors for YouTube videos, both in YouTube as well as Google.

And so getting You know, if there's anybody subscribe to the channel, they're going to get notified, and maybe a few clicks will come through for people to actually engage with the video. Now, if it's for like a, you know, a lead generation video or something like that, where there's not really any real subscribers, then you probably won't get any engagement from that. But it still gets it still triggers something in the algorithm, right that it gets a little bit more push, it's treated, it's weighted heavier if that makes sense by both YouTube and Google. So yes, live streaming is still more powerful than just uploading. And I don't think that's going to change. That said, if, the sooner that you schedule a live event, the better and what I mean by that is the further out that you have it scheduled, the better, especially if you're using stuff like syndication networks, which once again, you should be because it gives the posts where that embed code is syndicated to or published to, it gives those posts more time to get crawled by Google. That makes sense. So you know, the Earlier, the better the sooner that you can schedule it, the further out from when you actually live stream at the better.

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Also, one of the things that you can do is build links to the places where the embeds are. That's, that's a very, very powerful strategy to help give it even more power and help it to rank better when you do live streaming. Because putting links at the pages that it's embedded on is a great way to get additional like to push extra juice into it. And it's almost like building anticipation like SEO anticipation for that so that when it goes live, it will rank a lot better a lot faster. So I would recommend that you get it scheduled as soon as possible push it through syndication networks that you have connected to your channel, you can always buy an embed package from MGYB. And take that embed code that you get when you schedule the live stream and submit that and have it pushed out across an embed network. Also, you could do link building to your syndication network properties and also link building from MGYB to the embeds. If you buy an embed gig, you can order link building to the embeds. And that's a very, very powerful way. Now, remember, those are all specifically SEO signals.

So the last thing I would recommend is if you're really trying to rank it, remember, I talked about this all the time, and we're going to be covering this, in part in the Google Ads training that I was talking about doing. The beginning of this webinar is to set up some Google ads from YouTube ads specifically to that video, and you can schedule your ad campaign, right. So in other words, you can go in and actually set up an ad campaign to start pointing or buying views directly from Google, right through the Google Ads platform to your video when it goes live. So when it's actually published. And that's something that I would recommend that you do and by the way with YouTube now you can set up campaigns with either a daily budget or an overall campaign budget, which means you could take $20 and add create a campaign with just 20 bucks for ample, that will start the campaign start day and time will be at the day and time that you plan on streaming your video, right? And what happens is that video, you know, it'll, it'll the when the ad will start running. And it'll just run until those $20 is spent. And that way you don't have to go in and edit your, you know, edit the campaign or turn it off after a certain amount of time if that's something you want to do.

If you do that between the SEO tactics we just talked about, which is syndicating the embed code, doing an additional embed blast doing link building to the embeds. And then also buy some initial traffic so that when it does stream, it gets real live, valid engagement, right views from people from Google users, because you're buying views directly from Google. Those are all real views, not spam views. It's not spambots. It's not fake, you know, share groups and any of that shit. It's real people that you're buying from Google You should rank it's not I mean, it's a very, very powerful strategy. So that's what I would recommend you do anybody gonna wants to comment on that?

Marco: I mean, the last time we tried it was when we were doing what did we go after I forget, but it was somebody was doing a release of some software and press releases worked really well if you set those up. And, you know, you get them like tours when it's supposed to happen because it's newsworthy, right? What a press release is for, it's for something that's newsworthy. So if you announce that, that it's going to happen, that it's coming soon and that it's happening so so you have three press releases, and you silo them and you set them up the way that we teach PR stacking, then that's going to create a major push. By the time that the third one comes up, it's going to push everything forward. We had great success. When was the last time we did that? I don't see why it would be any different now. It could be even Better says they're working so much better.

Bradley: Yeah. And that's a really good point, Marco, I appreciate you mentioning that because I wasn't even thinking about that. Because, for example, if you order a press release through MGYB, which gets pushed out across the press advantage network, you can, if you take the URL of the live stream, you know, this the YouTube URL, and you put it on its own line in the press release, or if you order it from us, like if you have your own subscription, you can do it yourself or if you order it from us just put it in the instructions when you order. And we can add the video URL on its own mind which will become an embed on many of the places that it gets published on not all of them, but many of them. So that will become another embed that's in a press release. And you can schedule the press release to be published around that time. And like Marco said, you can even do a pre you know, not like an announcement type press release that announced that the video is going to go live at this time. You know, this day and time, then you can do one that actually publishes go Like publishes around the time that it actually goes live, which is very, very powerful. And then you can always do a follow up one afterward. And again, you can silo those together. And that's that actually kind of takes kills two birds with one stone, because you get backlinks. And you get embeds on a, you know, high domain authority type in, you know, authoritative type. I don't care about domain authority, but authoritative type media sites, you get a lot of embeds, because it goes across a pretty big publishing network or press wired network. And then you also get, you know, a lot of these press releases actually get real traffic. And I know that because if I look at analytics, I use a lot of press releases. And if I look at analytics, I see that I get a lot of referral traffic and referral traffic even from the press advantage website itself, which is really, really good. So that kind of kills me and you plus backlinks as well, because in some cases where it won't actually embed, it will still show the URL which will count as a backlink.

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So again, very, very powerful strategy. So thank you for that. Marco But yeah that's that's a really good strategy guys you can still crush it with YouTube SEO if you do it properly I think engagement signals are super powerful for that though and you can anything you do with SEO you can kind of amplify that right multiply it by just buying some engagement signals like I said even $20 is enough to usually significantly move the needle.

How Do You Sell Your Domain To A Prospect?

Matt's up? He says, Hey guys, I have the following question. I only com domain that I purchased three years ago for marketing for a marketing agency project and then got postponed because I focused on other projects despite I would like to keep the name the website has little work done SEO wise and I've recently found a European agency with the same name and branding, but a.ie extension the company seems already quite established and was created after I got the.com domain. Considering all these I would like to contact them and offer my domain for sale any ideas or tips on how to approach them and propose an initial number. I know that to them per se is not that valuable. But given the situation, I may squeeze some money of this Thanks in advance. Yeah, you know, Matt, for the first money I ever made online was actually selling domains. And that's really what got me hooked. I was still learning SEO at the time, but I had saw some course that was, you know, WSO or I don't even think JVZ was around at that time. But it was a course that I bought about domain like being a domain owner, right. So learning how to squat domains and then contact people and sell them and the first one I sold was Austin Windows or Windows Austin or Houston windows or it was it was somewhere in Texas and one of the big cities and it was a basically a Windows for a company that sells windows and replacement windows and it was just an exact match domain. And all I did was I put a HTML page up on the domain that was just a for sale page.

So basically like a for sale sign with contact information, and I contacted replacement window companies, and that particular city, I just would go email them or use the contact form on their website and say, hey, I've got this domain that would work really well for and by the way, on the for sale page, the HTML page, I put screenshots of the Google Keyword Planner that showed the exact match keyword like Houston Windows, or Windows Houston or whatever, and showed how many searches per month it got. And so I said, You know, I kind of created like a little sales page for it, that was just an HTML page. And then I would contact the low of the companies in that city and say, Look, you could buy just buying this domain and redirecting it to your existing domain, you could capitalize on some of this traffic that showing and it was like, you know, I don't know if it's 400 and some searches per month in. So anyway, uh, you know, a few people would respond back and they said, Well, how do we know you really own it? And I would say, well give me you know, I'll put your company name on the sales page, and shoot you an email when it's ready and you can go back and take a look at it. And then they would go look, and it would have their name at the bottom left, say like, do you want this domain? Whatever the company name was question mark, and then they would reply back and say, Okay, and so I ended up selling some domains that way and I would sell I would buy them, you know, for 10 bucks registered for 10 bucks, and I turn around and sell them for anywhere between $150 to $250. And, you know, that wasn't much money, but it was pretty cool. And that's how I first started making money online and I only did it for a couple of months and then I got started really doing lead generation and SEO stuff. So with that said, that's what I would do is maybe contact them and you know, let them know that you have it, have the domain and that you want to offer it for sale. I don't know about off, you know, you can come up with your own number. I get a lot of emails from people that have domains that are similar to something that I've recently registered, and they offer to sell it to me and sometimes their numbers are like ridiculously high other times the reasonable but I never buy him anyways, but I guess it really depends on the how big you think the company is and all that I don't know how to value that. There's probably some sites out there that can give you some ballpark estimates as to what the value of a domain would be, especially if there's a brand out there that has some brand equity. But you know, I certainly think it's a strategy worth attempting Anyways, what do you guys think?

Marco: Yeah, that's totally going to depend on how badly this other company wants the domain, if they wanted at all right, because like you said, you get offered domains, you don't care. You don't really want it. So it's worth nothing to you. That this is like this is exactly that situation. How much is it worth to that company? Could be nothing, could be a couple of hundred dollars. It's not going to be thousands because there's nothing on that website. Right? He says, there's really nothing there. So what drives the value of a website is whether it has traffic, what that traffic does it on the website, right? Is it producing money? Now we're talking bigger numbers, but if it's just dot com with a company name. Tell a look, I got this.com it's your company name you want it? Yeah. Well, what's it worth to you? It's really that simple.

Bradley: Yeah. Yeah, that's what I would do. I mean, you could come you could throw a number out. But if it's ridiculously high, they're gonna, you know, or they think you're way, way off, then if the proper you'll probably lose it as a possibility. So you may be better off just asking them, what's it worth to them, and if it's something that's, you know, ridiculously low for, you just disregard it. Do you know what I mean? However, that said, one of my clients, he's a roofer. He bought his domain. It's a great domain, and he bought it, he paid $20,000 for it, because somebody else had it, and he wanted that name. So he bought it, and it's a very short succinct name for roofers. And he really, really wanted it so he paid 20 k for it. So some people will spend a lot of money on the domain. And that was like, shit that was 10 years ago, that he bought that domain for 20 grand believe Or not.

Is There An SEO Ranking Advantage To Host A Local Business Site On Amazon S3 Compared To A Regular Hosting Provider?

Okay, next one is Gord. What's up, Gordon says, Hey, guys hope that you're healthy and wealthy. I recently heard that there is an SEO ranking advantage to hosting a local business site on Amazon s3 instead of a domain on a regular hosting provider. Is there any truth to that? Or is there no real difference? And does Google have a similar platform like Amazon s3? Yes, Google Cloud? And if so, what is it called? And when hosting the site, they're providing the SEO ranking advantage over a regular hosting provider? Thank you. Very much, as usual, for your help is greatly appreciated. Okay. Yeah, we'll see. The problem is when you say regular hosting provider depends on you know, hosting providers are all across the spectrum of whether they're qualified or not. What I mean by that is if you go with some cheap budget, host like Hostgator for God's sakes, or, or what's the other one, GoDaddy, something like that. There's a, you know, they're a dime a dozen budget hosts out there. And if you host a site on a budget host, it's very likely that you're going to be placed in better neighborhoods so to speak. In other words, you'll be stuck on an IP with a bunch of shitty other websites out there that in there typically overcrowded in that, if anyone domain or handful of domains gets too much takes up too much bandwidth, it'll slow your site down. There's just there's a number of reasons why you should use a quality host. As far as a ranking advantage goes. Yeah, there there can be using like, like, that's part of the reason we use Amazon S3 buckets to host HTML pages for what we call the ID pages or the entity pages, right? Because you kind of siphon some authority from the Amazon domain. So it's very, very powerful. And Google has Google Cloud, I think it's called that has something similar. I've never set one up on there. But I think you can do something similar to that. But if you want to do like a WordPress site or CMS, essentially a content management system, you need to have database and all that and you can do that there's through what is it? I think it's Amazon elastic cloud. You can actually see posting that way. But I'm not sure I haven't done any testing on that. Maybe Marco can talk about that it probably would be better. But I don't know for sure. Marco, what do you think?

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Marco: You could do WordPress on elastic cloud, right? You could do he can we can do whatever you want. You can do it, whatever you can do on any other host. As far as cloud hosting, Google has the right cloud that Google com. They have, they have web hosting. So it's just like any other hosts. And as a matter of fact, you can use that and use happy g sites are awesome. You do your own. map your own domain over to the map the G site to your own domain, use Google for hosting, and now you're piggybacking or stacking on Google. I mean, I'm all about stacking on Google. And we got a lot of great things coming out 2020 a lot of testing that's going to be on we have some awesome things that are going to be coming on and some of these are just Just these things that we're seeing, like stacking, but that's what I would look at, go and look into it and see if there is any benefit that might not be. But since you're going into places that aren't regularly sorted or normally spammed or not spammed like others, then it stands to reason that you're less likely to be in a bad neighborhood, it's likely to be faster. It's like, it's likely to be a better server. The latest version of PHP is likely to be remembered. There's a lot of things that really matter when it comes to all this. But this on either one of those.

Bradley: This is Terry Kyle's cloudboss.pro, he did this. He created this as a solution for SEO hosting that actually uses all these type of cloud hosting platforms, very authoritative platforms as a way to create pbn networks using cloud hosting, as opposed to the typical budget, you know, SEO hosts and that kind of shit. So this uses Amazon S3 to Elastic Cloud. And then there's Amazon light sale. I'm not even sure what that is joint lemnos, vulture Digital Ocean Rackspace, those are all cloud hosting environment like you can set up hosting WordPress sites and such on there. So this is something you might want to check out to if you're going to be doing this for more than one it's rather inexpensive. You know, when I used to build PBNs, I actually had transferred a lot of my sites over to here. So I mean, I don't run PBNs anymore at all, but when I did I actually use Cloud boss pro for the last probably, maybe a year, year and a half that I was running PBNs was on this service here. So check it out. Terry Kyle. All right.

What is The Most Effective Way To Consistently Attract Business And Keep Local Clients Ranked In 3 Pack?

Matt says for local SEO, what do you see is the most effective way to consistently attract businesses that need SEO specialize? That's Matt, I would say specialize in his particular vertical and create all of your messaging and your marketing collateral. for that type of a business, that particular business vertical or industry, so that and then also you know, if you don't if I'm assuming I know Matt because you by you're quite active and and some of the groups that I know that you, you do a lot of SEO, you know, you probably have a lot of clients but if you specialize in a specific vertical, that's where I found the best traction with getting clients is to become an expert for specific business, vertical or industry. Because, again, you get you to get to know that industry very well. It's much easier to scale your business because you don't have to constantly come up with new, do new keyword research, new market research, new marketing, creatives and all that kind of stuff for each new industry. You get very, very good at being able to speak with business owners in a particular business type because you know them are there, how most of them are for that matter. But also you know that you know, their customer base, right so you understand their industry and the needs of their customers or clients. So it makes it much easier to be able to sell to them as an expert and a particular type of, you know, as a marketing expert for a particular type of business. So that would be number one also to make sure that you have case studies that you can share. And that's why I love lead generation sites because I can create lead generation assets in a particular vertical, and then use those to show so that I'm not showing competitors. And remember when you're like if you're pitching to somebody in one city, and you can show maybe clients that you've put in the same business vertical that you've gotten results for in another city where they're not really competitors, then that's okay to do as well. But what I liked about lead generation sites is I it doesn't I could create a lead generation site in the same city of a of a location that I was pitching services to to say look in your own city, I've already been able to get results for and generate leads for people that are looking for your products and your services in your city and That's part of the reason I like starting with the lead generation and then backing into a client, if that makes sense. But you can still use any number of existing clients that you have as well as a lead generation if you have any lead generation assets in that particular vertical and create case studies, right, and share that with them. Video emails work really, really good.

Something else which I talked about at POFU Live as part of my holistic marketing presentation was whoever you're marketing to your prospecting to hit them from multiple angles. So don't just contact them via email, right? You want to send emails, direct mail, remarketing, make sure that if they've engaged with any of your digital assets that now they're being remarketing to them, the Google Display Network, Facebook, YouTube, if you got you have to have 1000 people or more on a remarketing list in YouTube, but you can also set up we're going to be talking about this very specifically in the Google Ads training that I'm going to be doing if we get enough interest in it. That we talked about at the beginning of this webinar, it's in the free Facebook group that the post about it, but how to set up prospecting campaigns using branding ads on YouTube as well as the Google Display Network because you can get very specific targeting, and use what's called in-market audiences for people. And Matt, we talked about this in the mastermind just on the last webinar specifically, but how you can go in and select for YouTube in the display network in-market audiences for people that are looking for Business Services, advertising, and SEO, advertising and marketing services. And you can actually select that as an audience type. And then you can set geographic targeting, you can do what's called layering and all this other stuff to where you're constantly in your brand, right as a specialist for their industry. And you're you get in front of them so that your brand gets seen by them over and over and over again in multiple formats. And when they see that they're going to think well, this guy's and if I'm seeing him on websites, banner ads on websites, if I'm seeing them in search I'm seeing them in YouTube, Facebook, getting direct mail from them got emails from them, ringless voicemails are coming through, that's something else you can do like slide broadcast and these other kinds of like voicemail injection services, you're constantly hitting them. Imagine what they're thinking about when they, when they're thinking about marketing. They're going to think, well, man, if this guy's everywhere, this is what he could do for me, right? Or this, you know, this agency is everywhere. This is what they could do for me. So that's what I would recommend that you do hit people from multiple angles, it's I think it's much better and more effective that way than just trying to hit somebody from the same old method that everybody else is using, which is typically email, which is not it's not nearly as effective as it used to be in my opinion. Does anybody want to comment on that? I know Hernan's probably got something to say about that.

Hernan: Yeah. Yeah. And I totally agree with what you're saying. Bradley, I think at this point, the more touchpoints you have with a person from different angles, the better you can, you know, reach to them, and you create that half halo effect. We're discussing A little bit under the event, right? The halo effect that you create and you generate when you're everywhere. And we get that a lot, right? When we get a lot of Semantic Mastery, the fact that you know, people will jump in on a call with us, or let's engage with a, with an ad. And they'll start saying, Well, now I see you guys everywhere. And that's exactly what we're trying to achieve. So yeah, totally agree with you go above and beyond, you know, what you're doing right now and you will reap the rewards. And you will keep on learning and stuff, which is pretty cool, too.

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Marco: You know, from the feedback that I'm getting in, in the mini mastermind. I have mostly agency owners and in our mini mastermind, I have Jordan is on their Ed and a couple of other people. And the message is that they did start young, the little, the little fish in a small pond, they became the big fish in that small pond specializing but what happens is that you get so good word gets out because you know, these people, business owners, they'll they'll be Whatever meeting they're in whatever owners meeting they're in, and they'll be talking about what who's doing what for you, and what gets out. And what these guys are finding is that the more successful they are, with the clients that they have, the more that the word gets out that I'm Jordan can probably chime in on this. And if he's listening to our Hump Day hang out, in that it really helps, you know, to get this up, and maybe not clients and one specific thing in other areas and you'll begin expanding into other niches. And that's when you have to get really good or hire people who are really good. So that you can concentrate on just scaling the business. So you don't have to be in their day to day trying to do the getting into that day to day thing that keeps you from scaling. So so you hired great people. So this is how you do it. You may start that way. You become well known the guy who produces results, no matter what and Needs, you can't help but scale once that happens?

Bradley: Yeah, because people will start to seek you out. That's the whole point, your agency, that's the whole point. word gets out, and then you start getting referrals. And those are the easiest to close is also like the easiest type of prospect to closes a referral because they've already remembered if somebody's seeking you out there, they've already made the decision that they want to work with you or your agency if that makes sense. So it's just a matter of coming to an agreement of terms, which is why As I said, I think, you know, Marco is correct. I mean, for example, with my own agency, I got referrals from all different types of businesses and that's primary contractors but different industries within the home service contracting field, right. So I you know, I've had to do a lot of that and that's fine. But if you get really good at one particular business vertical, then what happens is like people in that industry will start to seek you out specifically, even if not through referrals, but it's because you can make a name for yourself, for example, you can even advertise and market within industry publications for example, you can get ads put on like through placements, digital ads on industry publication websites, but you can also do print ads and things like that. And if you have a reputation in that particular industry, then people will gain will start to seek you out. And it's really, really good because it's much easier to sell your services and close a client when you have somebody that has sought you out. It changes the psychology 100%. So anyway, the next part of that was in the best ways to keep local clients ranked in the three-pack. Well, there's a number of things for that Matt, and I'm sure you're aware of that. Press releases, content marketing, GMB posts, traffic and getting real traffic to the GMB and engagement through that which you can also you know, you can get organically but you can also do that by purchasing traffic, which is what I've been talking about using Google Display Network and YouTube. Even search ads for that matter if you're using location extension.

You can get you to know by clicks from Google that way which will help to keep it ranked. There's you know, just so many different things that you can do for that. That to keep local clients ranked if you have real bonafide address citations still work for that. Using drive stacks obviously and I know you know that link embeds and link building the entity loop all of that stuff can help to keep a client ranked in the three-pack. Any other comments on that for move on?

How Many Tiers Are Set Up In A Multi-Tier Syndication Network Package?

Okay, Mike's up he says your multi-tier syndication network package how many tears are set up support responded to melt? responded to me multi-tier networks come with two tiers. The first tier is a branded network, the second tier f3 persona-based networks, but that was confusing. What does this mean for total tears? Yes, that's exactly what that means. As the sport response says, One branded network, three to set two-tier persona-based networks which is a total of four networks, four rings, right? So for syndication rings, the branded tier plus three persona based networks and that is correct. And you'll also get the best practices video that comes with it if that's what you want. You can also go to support.semanticmastery.com, click into our knowledge base and look up multi-tiered. Sending syndication networks, you can also find that same video where I talked about best practices for that on our YouTube channel. If you go to youtube.com/SemanticMastery, use the search channel function and type in multi-tiered syndication networks. And you'll find the videos where I talk about best practices for how to use that if you're doing it for blogs syndication, but essentially, very quickly, the best thing to do is if you're doing multi-tiered syndication networks for blog syndication, that you make sure that you have related content feeds RSS feeds, that are also acting as triggers at this for the second tier networks, right.

So because you want to mix content on the persona based networks, so that is not always Justin You're content being published your branded networks perfectly fine. That's what you want. You only want your content to be published on your branded network. But on the second tier networks, you want to have other related content feeds, publishing content to those in an automated fashion, so that you're kind of mixing your content up with others on those persona-based networks. And again, all of this is covered in the best practice video that you'll get whenever you order the network and it's delivered. You can also find it on our knowledge base at support dot Semantic Mastery calm as well as on our YouTube channel. So go check it out and it will make much more sense to you. I've even got some very nicely drawn snag it diagrams, where I explained exactly where to add additional triggers and all of that stuff. It's, it's very, I've done a lot of training on that and it's all available to you.

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Is It Okay To Post Articles As It Is And Rework It Eventually Or Should You Publish Only Finalized Material?

Vitaliy says Hello, guys. I hope everyone is doing well. I look. I took a lot of action since the last Hangout. Thanks for the motivation. I'm getting a few articles delivered from my writer and they need a little bit of editing personal touch plus multimedia. Is it okay to post articles as-is and rework it eventually or publish only finalized material? Best regards, you guys are awesome. Well, it depends. I mean, it's, it's really better to get the content the way that you want it before publishing it. And for a couple of reasons. You could do it both ways, but for a couple of reasons. Number one, if you're using a branded syndication network, which you should be, then once you publish it, even if you go in and edit the post on the blog after it's been published, it's not going to edit where it's been syndicated to write. It gets syndicated one time and that's it unless you do something like republish old posts, which is a plugin you can use for WordPress, which will automatically republish it to the RSS feed, which means it will syndicate again, or you could even go in and like unpublished the post in your blog, and then republish it again. And that'll inject it back into the feed, there are a few things that you can do for that, but then you cannot end up technically with almost duplicate posts on your syndication network. So for that said, For that reason, excuse me, I would suggest that you wait until the content is ready to publish it. Um, you know, I've done both. So I'm, in fact, with my real estate business right now, I was doing some training for our mastermind members on a silo structure. And I published a bunch of posts, which were just titles and like it had you know, in the title was just added as the text within the post to I didn't have any content, it was just to show kind of a particular silo architecture that I use. And so, you know, there were several posts and saw, like with siloed posts or whatever, that didn't have any content, they were just titles, and they got published to my syndication network. And so I can't really go back and edit those unless I want to go back and manually do all that. Since then I've started actually filling out and completing some of those posts. And it takes a little bit of time for Google to come back and crawl it, it took a little bit over a week, but you know, it will come back and crawl it eventually. Or you can, you know, try to ping it through, you know, by sending backlinks to it or traffic to it or something like that to get it crawled. But it's much better, in my opinion, to just kind of get everything set up first before actually hitting the publish button. Does anybody want to comment on that?

Marco: Yeah, I totally agree. What do you want people to see? What do you want people to see on your website? You want them to see something that's halfway finished? Do you want to publish something to your to one that's halfway done, and then go through all the trouble of having to correct it? Or do you want to just go out once so it looks good for people so that it makes people want to click wherever they find your content makes people want to click on it? Come into your and get in your sales funnel, right. Get in the door. How do you want to do it? And I would totally say yeah, make it as good as possible.

I'm not sure I'm going to have time to look at that one. I'm just trying to read ahead, but we might have to answer that question next week if I get a chance to look at it.

Any Tips On How To Push Glassdoor Pages Down On SERPs?

But the next question was from Jonathan. He says when searching for my client's brand name to serve positions are taken by Glassdoor which reviews what it's like to work there. Unfortunately, there are a bunch of bad reviews of what it's like to work there from a few bad employees, any tips on pushing those Glassdoor pages down? Yeah, that's, you know, that's like standard or classic reputation management. Um, there's a number of things you can do publish press releases, where you're using the brand name in the press release title, right? So that you're optimizing the press release and the title for the brand that works really well especially again, you can order press releases through MGYB. And, and several, if you like, again, my real estate business that I recently started had had, if you do a brand, search for it, there There's like three or four press releases that are on page one for my brand, right. So again, it's something very, very powerful. You can do press releases optimized for your brand, make sure that that's in the title. drive stacks. The Google site from a drive stack almost always ranks on page one for a brand search if it's done right, and which means if you get it from us, or if you build it based upon our training, then you can end up getting ranking the drive stack or the G site, excuse me for the brand search. Make sure that all that you know obviously you have all your top-level social media profiles that are completely optimized, right, so completely filled out profiles completed as much as possible, send backlinks to them. Remember, those are types of social media profiles that you can just hammer with links, and we've got link building packages at MGYB which are perfect for that. Right because you can just throw the kitchen sink at them to get them to rank. If you have stuff like Yelp if it's for a local business, you know a business that has a physical location. It's got a GMB and things like that right? You'll have citations. yelp is one of the ones that typically rank so you could always push a shit ton of links at a Yelp page. Again, make sure it's fully optimized and filled out with images and all that other kind of stuff so that you can push Glassdoor off the front page. It's just, that's classic reputation management stuff. Anybody else wants to comment on that?

Marco: No, I was perfect. Okay.

We're not gonna be able to look at this. I'll take a look at this. Maybe we can comment on this next week. But we don't have enough time to actually scroll through all that right now. So Jordan says Woohoo, the POFU recordings are totally worth it. been listening through some great stuff in there. Thanks, Jordan. We appreciate that.

Bradley: Adam, you want to comment on that really quickly, because I don't know if you mentioned that at the beginning of the webinar or not.

Adam: No, I did. I put the link in there. People can still go grab them. Definitely want to do that. And it's, yeah, unrestricted. We got the full recordings in there along with some Kick-Ass bonuses so like Jordan said totally worth it. I suggest you grab it.

Bradley: Very cool, thank you

What Are Your Thoughts On The BERT Update?

okay, Will's up he says Hey guys, what are your thoughts about the BERT update and what things should we be focusing on for SEO the Semantic Mastery way?. Entities, right? What we've been teaching for two years is entity validating the entity and building that entity up creating the entity loop right all of that Marco go ahead and run with this because I know you feel very strongly about it.

Marco: Fuck Bert. No seriously. My charity webinars are coming up. I must. I'm gonna do a series of charity webinars. I'm going to be talking about BERT entities, Ai, all of these things that everybody does so much confusion. So many people trying to take advantage of people and just know people naturally fear all of these updates. OY, you know what, what do I do now? And it's all it's just a smokescreen guy. So it's Coming up here, I'll announce it a couple of weeks before I start that there'll be four webinars, just like last year, and I'm going to take you all the way through the things that everyone is is refusing to tell you are the things that people just they just don't know. Because they don't bother testing. They just go by what Google says, or by what their opinion is or what they think we actually test all of. It is tested, I'm not going to give you theory, I'm not going to give you what I think I'm gonna give you what I've tested, I'm gonna give you what I know. So there you go. And as far as what you can do for but don't do anything, because it's it doesn't really matter right now. Doesn't really matter, it will matter. And, you know, tune into the charity webinars, and I'm going to tell you how you can go ahead and start planning for now, they will tell you that you cannot optimize for BERT of a rank brain or for anything else. But damn, what have we been doing for the past four years? I must be doing something wrong. It's right

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What Are Some Ways On How To Promote A Podcast Aside From A Press Advantage PR?

Austin Don says had a client do a podcast on the podcast network I did a PR about it through my press advantage subscription any other things I could use this podcast for it, Yeah, you know upload it to YouTube right? create a video out of it. You could even just you know do a screenshot of something and then uploaded as a video right with is just with just an image and add it to YouTube as well. You can also syndicate podcasts like upload to SoundCloud. SoundCloud is very very powerful for SEO stuff also. So you could create a SoundCloud account for that company, upload it to that and then use the embed code from that and do audio posts across your syndication network and that kind of stuff. There's a ton of stuff that you can do with to Multi-Purpose an audio file or a video right you can do the same thing with the videos rip the audio as long as it's not dependent like the audio would still make sense without the video portion of it right the visual part of it. You can do the same thing with video is rip the audio out of it and create podcasts out of it SoundCloud stuff You know and all of that so that that's that's, by the way that was something else I talked about a Pokemon live was a part of holistic marketing as podcasts are great way to generate brand awareness as well as generate a lot of traffic, which are great signals for SEO when you get real, you know, a lot of traffic coming in. And, you know, we've done a number of podcasts this year. I've been on a number of podcasts this year promoting Semantic Mastery, and it's we've seen significant effects from that. And then also some of my clients have suggested doing it. And they've, they've been able to start seeing the benefits of that as well. So I would suggest looking at other places that you can also podcast for your client if that makes sense. Like, get them interviewed for on other podcasts with relevant audiences. It's a great way to build brand awareness and to get more traffic and more clients and that kind of stuff. So anybody wants to comment on that?

Adam: Nope, I think that's you covered it. That's not just the low hanging fruit. Yeah, it started immediately with SoundCloud and YouTube. And yeah, they also use it for a bunch of social stuff.

Bradley: Yeah, and remember, you could, you could create clips out of it like you could extract certain sections of the podcast and cut them into. So edit them into different clips and create blog posts out of that. So like for example, as you could just take a, you know, a, I don't know what the podcast is about or anything but I'm saying you could take a specific section out of the podcast and then create a blog post out of it, have it transcribed, right. So just take send it to a transcription service. Very, very inexpensive, have them transcribe it. And you can go back through and edit it, or send it to a copy editor and have them edited to format it correctly and have breaks and pull, you know, block quotes out and that kind of stuff and create really nice blog posts out of it, which can also double as social media posts and GMB posts and so on and so forth. So there's just a ton of stuff that you can do to multipurpose audio and or video is great because you can turn it into so many other things that make sense.

Jordan fallers got something for $1 million. If anybody's interested in Craig, what's up to Greg?

Would The Main Keyword “Commerical Real Estate” Perfect For A Company That Helps Businesses Find Office And Retail Space?

Nathan says I just placed an order for an RYS stack and have a few questions about the order form regarding MAIN KEYWORD well we can try to answer this year but you can always contact support if you have any questions too. That's what it's for. support at MGYB dot CEO. He says four main keywords you want the top-level keyword for the homepage correct? Yes, your brand and your top-level keyword. Based on my company description below. I'm assuming mine would be commercial real estate. I have a commercial real estate company that helps businesses find office warehouse and retail space for lease in Austin, Texas. Yeah, I mean, I can't tell you what your top-level keyword is whatever your clients business or if it's your business, you have a commercial real estate company that helps businesses find office warehouse and retail space for lease. Whatever your customers are searching for to find. You, right? That's what you want is your top-level keyword plus the brand Association. That's very, very important for the drive stack. Marco, you want to comment on that?

Marco: Whatever keyword is the best to relate to the brand so that all of the money keywords will come up behind that one. When you start targeting that top-level category, it is your top market level keyword, you have to know what that is because it's your industry. So what's that I thought I'd love to have this key what she got to think of this, I looked at this keyword because it has all of these other keywords that can make me a boatload of money. That's how you have to look at it. You submit that plus any other keywords related to it or you give us the broad keyword and tell us to do the keyword research. And we'll go ahead and do it for you.

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Bradley: That's right. And that's the keyword research packages. They work they go really really well for Especially when you're buying drive stacks or link building packages because you get all the keywords and they're all depending on what package keyword research package you buy if you buy one of the top-level packages will have everything already siloed out for you in set groups keyword theme groups if that makes sense. So it's very very powerful.

Can You Use Generic Keywords For The 50 Minimum Keywords Required When Ordering An RYS Drive Stack?

Nathan says also for so this is the same guy also for the 50 minimum keywords Do you want those to be generic meaning to not include the city modifier well they're industry-related keywords but not with the city modifier? That's correct. You want more of the top the more market-level keywords then having like long tails with because the location Association can be made with the built within the builder if you provide the location with where the city's at or the business serves, then that's going to be all accomplished within the build. We don't want those in the actual keywords Am I correct and telling him that Marco yeah What we want.

Marco: Now this is going back this is location-based what we want is the brand, location, top market level keyword, right. And then related keywords that they don't have to include the location because everything will be location-based within the drive stack. I will do that the folder will be the location that some of the files will be located, the keywords will some of the keywords will include location. But when we're initially doing the keyword research, what we want is everything that's related to real estate. Because we're, this is a mega relevant, I mean, call it my spam folder, whatever you want, it's mega relevance that we want inside that drive sense what's your brand, location, and then top market level keyword and then we'll include every keyword that's related to that top market level keyword along with, you know, the brand and location since that's part of what you're trying to rank for. So my are the two different things that that the only difference when we're doing this when we're building drives that are whether there is a location? Or if not, then it's just brand plus keyword relevance that we go after. If there's a location involved in its brand, location, and keyword. Yeah.

So Jordan says, Yeah, people say you don't know my industry. So these are prospects, my prospects say you don't know my industry. My answer is I know, Google, you'd rather have an SEO who knows Google and can learn your industry versus someone who knows your industry but doesn't know Google. That tends to alleviate that hurdle quickly. Yeah, yeah, that's a good reply. Jordan, thank you for that.

Nathan's got another question. On the home page, I target the keywords with sitting. So I guess on the homepage, I target the keywords with city name, commercial real estate, commercial property, commercial space, etc. Then I have a landing page that targets office space keywords, one that targets retail space keywords and one that targets warehouse space keywords. Yeah, look, I get that all that you can include all All of those keywords in specifically, you know, went for the stack, but for your primary, you know, the folder name and G site and everything should be optimized for one, not three keywords, right? Even if they're closely related, you should select the best keyword in my opinion for your top-level keyword for the brand Association. And then once you get the drive stack, remember you can always go in and this is what we talked about when you create silos if you have essentially different service categories on your site, right? So different landing pages targeting different keyword themes. They're all they may all very, very closely be related. But there are still separate keyword themes. And it sounds like you've got your site already segregated that way, right segmented that way, which is exactly how you'd want to do it within a drive stack, right? So you'd have your primary which is primarily your brand, plus your top-level market keyword. But then once its silo or excuse me, the drive stack is built, then you can go in and create interior folders and there's cloning. There are ways to do that where you can clone the existing folder, the primary folder, and then create siloed categories within the drive stack, then you mirror that on the G site, that's something that you have to do after you get the initial size.

So drive stack and G site built by us, right, if you order from MGYB, then you just go in and essentially you can make copies of the folders, and then go in and edit them to swap out the keywords so that you have very specific keyword themed folders and files that support that particular service on your site. Right, and then you go match that by creating another page on the G site and embed it just the way now soon. Marco was talking about this earlier this week. It's very soon we're going to be able to provide that as a service in MGYB, where we can go back in and customize and do theme mirroring for G sites and go and drive stats. But right now we can't do that. You have to, we can give you the initial drive stack and G site built around your brand and top-level Key word and all of the keywords for your market and then you can go in and create the silo structure within it. But soon we're going to be able to provide that in MGYB. Marco, you want to talk about that any more? We gotta go anyways,

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Marco: Not Not Not Not until we're ready for it.

Okay. He says I've tried contacting support, they told me to ask on Hump Day. Yeah, I guess if you were trying to get an understanding of and that makes sense it you know it. So that's, that's what this is for so that we can educate you more, as far as about, you know, the Best Types of keywords and everything. So hopefully this was helpful for you. Typically, if it's just a question as to like, I don't know what to enter here. If it's an SEO related question, which is kind of what you asked, because you didn't know how to segment your keywords correctly for that type of order then yes, this is the best form for that. So they were correct and telling you to ask here, so hopefully, that was helpful.

Yeah, I give me but support is specifically instructed not to answer SEO related questions. That because they're not trained in SEO, that's not their job. Their job is simply to take the order and build out the order according to what we've taught them to do. We mean, if you want to put it that way, the SEOs, we've instructed them on what to do so they don't really know what the concept is all they know is I build this and it works. We know why. And so you come here, and yeah, okay, so what should I do? But yes, guys, if you ever asked support an SEO related question, or you're going to get as go to the free group and in Facebook or go to Hump Day Hangout and ask your question there because I'm not allowed Marco will not allow me to answer SEO related questions.

Alright guys, thanks for being here. We will see everybody next week. Thanks, guys.

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Does MGYB Plan To Offer Content Curation Services?

By April

 

In episode 252 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if MGYB plans to offer content curation services.

The exact question was:

HI guys, does MGYB plan on offering content curation services? It seems to be the one main thing missing from your store. I've heard you mention content kingpin but I have a client that needs articles now so there is no time for kingpin training and finding a VA to do it. we tried iwriter but output was garbage and textbroker didnt work out either as nobody bid on our project. Can you recommend a quality curation service? thanks

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Content, Scheduling, And Linking Of Properties To Syndication Network

By April

In episode 252 of our weekly Hump Day Hangouts, one participant asked about the content, scheduling, and linking of properties to a syndication network.

The exact question was:

I have a basic knowledge of the big syndication and IFTTT picture, and how it works, but still have a lots of gaps in my understanding which I hope you can demystify for me. 1. Would it be best to syndicate just my own posts and curated posts to my syndication network, or would it be better to also include other related RSS feeds? 2. How long should my content be (an article or article curation approximation)? 3. How regularly should I post to my syndication? 4. How many back links to my properties should my articles contain? 5. Is the main purpose of syndication for driving traffic or gaining back links? 6. Are my syndication properties likely to get banned?

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Does Blog Curating Still Work On Website Blogs?

By April

In episode 251 of our weekly Hump Day Hangouts, one viewer asked if blog curation still works on website blogs.

The exact question was:

does blog curating still work on website blogs?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

This Stuff Works
Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

This Stuff Works
A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

This Stuff Works
I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

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But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

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Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

This Stuff Works
You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

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Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

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So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

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There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

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Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

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There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

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Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

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Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

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But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 234

By April

Click on the video above to watch Episode 234 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Alright, we're live. What's up, everybody? Welcome to Hump Day hangouts for the first day of May 2019. We have a really special guest for you guys today, which is gonna be awesome. But before we get into that, I want to go the round robin and say hi to everybody, because we don't have Adam secretary today. Would.

Bradley: You forgot the episode number? 234.

Hernan: Oh, there you go. Now, you know, that's why we get we keep them not because he's handsome. Do you know? And so let me get this in order. Okay, so I got Adam. What's up, Adam? Are you doing man?

Adam: Hey, I'm doing super well. Thanks so much for having me. But awesome book.

Bradley: But remember, that's not the same Adam that everyone's used to seeing.

Hernan: So I get Yeah, I'll get to that in a second. I get to that. What's up, Marco?

Marco: Sorry, I was talking to a dead mic. I'm good, man. Mayday. Let's celebrate communism.

Hernan: Hey, what's up, Bradley? How are you doing, man?

Bradley: I don't know how to follow that. So good to go, man.

Hernan: All right, awesome. Okay, cool. So uh, so yeah, in case you guys haven't noticed yet. We have Adam from Loganix today with us. And it's really, really cool to have him on board. We have been, you know, promoting his products and whatnot with great pleasure. And it's a great pleasure to have Adam. And you know, before we go into that I wanted to give you guys a round down of announcements, which I got from our main man, Adam Moody here, which is basically if you're new to Semantic Mastery, welcome. Don't forget to subscribe to the YouTube channel. If you're watching this on YouTube. If you're watching this live, thank you for being here. If not, don't forget to subscribe and whatnot. If you want to get a repeatable step by step system to rank your websites, don't forget to get the SEO Battle Plan which you can get by going to https://www.battleplan.semanticmastery.com.

You can also go to mgyb.co for all your done for you SEO Services, everything that you need over there. And if you're ready to take it up a notch, you can always join the Semantic Mastery MasterMind which is pretty awesome. We have local business owners and agency owners and that is pretty cool over there. And I just wanted to give these guys you guys a tease about this is that we're getting a facelift on our flagship GMB program. So we're going to talk a little bit about that later on as well. So with that being said, I think that I didn't miss anything that I missed anything, Bradley?

Bradley: Subscribe to our YouTube channel.

Hernan: There you go subscribe to our YouTube channel. So with that being said, we have Adam Steal from Loganix. What's up my man? It's great to have you here. We've known each other for quite a while, right?

Adam: Yeah, I think we've sort of mutually been following each other. I don't know probably since what I want to say 2012, 2013

Bradley: something like that. Yeah. Yeah, we're all guys been in the industry. Well, Semantic Mastery. We started this as a company, I think in 2013. Or maybe it might have been. Yeah, it's been a while. So it's been a while.

Hernan: So and I like that T-shirt that you haven't, man. It's pretty cool. Yeah, it's pretty good.

Bradley: You got it. You got it. Alright, so So yeah, so just as a proper introduction, Adam is the owner of Logan x Loganix not I asked him he said Potato Potato. So but you guys know I've talked about him a lot. Hands down. It's the best citation cleanup service out there. And also, he's got the monthly citation building which is really nice as well as social profiles and you different types. They're both structured and unstructured citations that get built, it's really good service. It's like the Cadillac of citation services as opposed to you know, the other services that are much more like compact cars are the way I look at it. And so typically when I have any clients that need citation cleanup, which happens fairly often, you know, that's I always go directly to him, even though there are other vendors out there that might do stuff cheaper, they don't get as good as results.

And so, you know, by the way, citations are not the only thing that he does over there. That's just typically what I talk about because that's the service that I use the most but I know that Adam has put a lot of work into recently adding a lot of additional services and more higher-end services as well. So if you guys haven't had a chance to take a look at it, I am going to drop my affiliate link semanticmastery.com/loganix and you can go see what all kinds of services he has. Great white label service guys, again, if you've got, if you've got lower end clients, you might it might not be the best time idea for you but a lot of you guys are doing well with your clients and it's a great service because it's it the reports are beautiful all of that so I can't say enough good things about Logan extra service.

Adam: Thank you, Bradley. I appreciate that. Very kind.

Bradley: So with that we also you know, I guess Adam you got anything cooking on your end like is, you know, anything new services that you want to talk about or anything that you've been in, that's been in recent development or anything industry, you know, industry news or industry related, I should say that you'd like to shine some, some of your expertise on right now or what?

Adam of Loganix

Adam: I guess it's a little bit of both. For starters, I've been heads down focusing on the link building part of our business, trying to cut the list that we the lists that we previously offered sometimes ala carte sometime previously, by domain authority. Here, we're selling a lot of stuff that was your typical guest post stuff like, you know, you go to the site and you pull up, say, the last most recent 10 posts. And it was like, super, super obvious. Oh, yeah, this is a paid guest post site, or they do paid guest posting. And so we've sort of more or less read our list of that going from, from somewhere of, I don't know, somewhere between 50 and 100,000, give or take, give or take 10,000 sites on our list to something a lot smaller, somewhere to the tune of, I don't know, five, six, maybe 700 sites total. And we just reply to very strict criteria, both quantitative so metric related stuff like they have at least 500 monthly organic visits as per Ahrefs and more qualitative stuff like pull up the last 10 posts, read every single one of them. What's the content quality, who was the author? Where's the author from? What else have they written? Is their social engagement? Are there comments? Who are they linking out to go check out the site they're linking out to etc, etc, etc. So just making sure that it's not, it's not stuff that's going to get our customers in trouble down the road. So that's my life has pretty much just been that for the last three or four months and probably for the foreseeable future.

Possible Paid GMB In The Future

So there's that and then on the news side of things, something that's kind of caught my attention lately and I'd love to get everybody's opinion on it is paid GMB in the future. Are we looking at a future where we're paying? Our everybody in GMB is paying per lead? Are we looking at a future where we're paying a monthly fee to have a GMB? What does that do to fake listings? Are they gone or do people just pay or that kind of thing? So my team and I have been discussing that at length the last few days. I think a few tweets from some folks brought that on. I think Alphabet had some pretty not so great. Well, it's still commendable gains, but people are now saying that okay, well, now they need to find a way to make more money and maps is on their hit list, supposedly, oh, and there was some sort of a survey that they had going around. I didn't personally see it. I saw screenshots up, but that they were basically asking questions about how would we pay for GMB? What we'd like to see all that kind of stuff. So it sounds like it may be happening sometime in the near future.

Bradley: It's in the pipeline. Possibly. Yeah. Yeah. You know, I think it's, there's it's multifaceted why they don't want it, you know, could be because they want to generate more revenue, but I also think it's also a way to combat spam. You know that whenever the mobile first index occurred in July last year, it opened up this huge, huge, like gaping hole for spam GMBs. And you know, a lot of us have been taken advantage of that. And so I think that you know, and we knew that the days were going to be numbered, it was that it had a limited shelf life.

But we've always said, you know, it's quite a while you can, and, you know, I've been, I've assumed that one of two things were going to happen was one that it was it could go paid, which would eliminate a lot of spam listings right off the bat, because a lot of people aren't going to pay for spam listings, if they're not generating real revenue for them, or people won't attempt to try to start new ones or number two, would be to require a lot more verification, like submitting corporate documents, for example, in order to get a to register or verify or profile, that kind of stuff. And so, you know, I think that I think that they're going to do whatever they can to kill the spam side of it. And, you know, we've seen a lot of changes over the last maybe six or eight weeks now where, you know, they've done things to try to prevent that. And it seems like, you know, it's the cat and mouse game Adam that we always play, you know, it's that they, they close one loophole, and we find it somewhere else, you know, we crack the code somewhere else. And when I say we, I mean, all of us in this industry. So, you know, I don't, I feel like even if they do go that way, there's still going to be an opportunity.

I mean, for example, I've got a number of lead generation assets that are produced very, very well for me that I'd be willing to pay for. There's no question. And I think if you approach it that way, it's just a cost of doing business, you know, you work that into your overall costs for you know, and pass that off through your the cost per lead and that kind of thing, if you're going to do it that way.

Number two, I think that even if, even if they do that, they're still always going to be workarounds that we're going to be able to, you know, figure out and again, when I say we, I mean us as an industry as a whole, not just us, you know what I'm saying? So, you know, again, it's, every time there's a big change in anything that has to do with Google especially, it's like in you know, Adam, you've been around for a long time. So you get this, but this is more for our audience's benefit. A lot of people run around with their hair on fire, like, you know, the sky is falling, the sky is falling, it's not the case. It's, you know, even if it's a really big shakeup, let the dust settle, figure it out, you know, take a few deep breaths and then work through it and always find additional opportunity. At least that's my opinion. So, Marco.

Marco: I'd like to first and foremost, post to us. Google being broken, of course, I'll let me have a drink. Because every time they do something stupid, they open up another stupid door. And, you know, stupidity kinda. It's kind of like a domino. stupidity Domino, so whatever it is that they're doing somewhere along the line, guys, we're talking about if we knew that how huge the algorithm actually was, right? And everything that they were trying to control, because every time they tweaked something, something else breaks. And that opens a gaping hole. And so we're going to take advantage of that. And then there are things that they just literally cannot control. Because I've mentioned this before. It's part of how the web is built. Fundamentally, there are things that they just cannot do, no matter how much they try, when I want to call it whenever MSN, right? When they try to control it Explorer, and they try to do things their way. It didn't matter. I used to have to code for whatever version of Explorer they were doing because they were trying to go against the W3C and do things their own way. How did that work for them?

Where's Explorer now How? How's that? Where's Edge? I mean, I know its Edge, they had to get rid of the Explorer name, because it sucks. And SEOs, we found a way around everything. That's what we do. That's our job. Or, at least for me, my job is to manipulate to find ways to manipulate them because they manipulate look at it. Now that now, it's an IF. So, we don't even know if it's going to happen. But you know, it's obviously something that they're thinking about whether it happens or not. I mean, if we have to pay for it, we will just charge our clients a premium. And, yeah, they're going to piss off a whole lot of business owners. And I want to see what happens behind that. So I'm kind of looking forward to it.

Adam: Preach.

Bradley: Yeah. So and, you know, I mean, it's interesting is it, whatever happens, well, you know, we'll figure out a way to still monetize it. This is what we do. Like Marco said, so, very cool. Well, just out of curiosity, Adam about your, your link building services now that you've been focusing on building now is it Have you noticed a huge difference since you started really working on the quality of them and in the rank, you know, the, the boost that it gives to ranking with the effect that it has on rankings and even traffic for that matter? Because I know and, again, I'd like to get Marco's opinion on this. One of the things that we all know works really well is not just having links anymore. It's having links that have a true engagement to you know, so activity, relevancy, trust, and authority. That's Marco's ART. You know, and so the fact that you're going out and not just finding places to place links, but also places that have real traffic and real social engagement and that kind of stuff that has to have a significant effect and have you seen that like, you know, consistently?

Adam: You know, Yes and No. I certainly can't point to any beta or anything like that, or tests like good tests that would sort of conclusively say one thing or another, just because most of the sites that we're working on are not, not our sites, their agencies, and those agencies, this is their, these are their clients, and they could be doing a million different things at the same time. So it's very hard to, you know, to conclusively say one thing or another.

A lot of what we're doing is, is sort of based on our own theories we're trying to imagine, okay, you are a Google manual reviewer. You're performing a snip test on this site, what are you looking for? What do you not want to see? What do you want to see that kind of thing? So that's, it's very theoretical. I also think what we were doing previously using topical, like niche specific sites, but ones that certainly engaged in a lot of paid link building like Like I said, before, you pull up 10 of their recent posts, and eight of the 10 were definitely paid. And the two were actually data. They were organic, they're written in house kind of thing. I think that's still working. I think results-wise, I think that's totally still working, I'm not seeing necessarily any more results, per se, have a site up a similar traffic, but what it's forced us what all this sort of scrutiny has sort of forced upon us is, we are now working with sites that have much larger amounts of organic traffic and engagement. And while we may not be necessarily seeing better rankings per se, what we are seeing is actual referrals from these sites or get a referral showing up in Analytics. And in the case of you know, we do a little bit of link building for our own site. And in the case of us, we've seen actual money come from this and that I think that's the, it's great to increase rankings and everything, but the real sort of cherry on top or icing is, is, is when you get referrals and you get the actual sort of return on investment, if you will, that shows up in Analytics.

Bradley: Yeah, well, valid, relevant traffic, you know, from referral traffic, if it's relevant traffic that can convert, you know, and as opposed to just having links, which can help rank and obviously then when people search for specific query, have they find that, you know, that helps conversions too, but in kind of like a two-step approach versus you know, having relevant traffic coming through links from very well placed links, you know, what I'm saying? Like, I think there's a lot of benefit to that. I mean, that's the bottom line. Rankings don't mean shit. It's the revenue generated from them that we all want, you know what I'm saying? So I think that's cool. Marco, you got any comments on that before we get into questions?

Marco: No, I mean, he hit the nail on the head. Because I talked about this last week, right? That when we did the Syndication Academy updated and MGYB. Google is looking for for the finish, right? It's looking for that person that coming through that referral to finish whatever tasks were set for them to do. So they land on your website. That's one thing. But if they bounce, well, it was useless. Because that person did nothing for even though it was relevant and might have come from authority and trust nothing. What happens is that that activity is measured it and I mentioned it that you need to set right remember we talked about this you need to set the goals you need to add Analytics, Google Tag Manager that a Facebook pixel. Everything so that everything is picked up and that person is followed all the way through. And what Google wants to see is they want to see that finish. They want to see that call. They want to see that form fill. Or if you have in them download a PDF or whatever in exchange for an email. All that action is what actually sends. It finishes the signals is the cherry on top, right? Because I mean, Google, and we mentioned this with YouTube ads. Google is sending people through YouTube Ads to you to see what it is that they're going to do that doing the same thing. If you have Analytics on your website, you have Tag Manager, you're following them, you're cooking them, then, of course, they're going to be followed and everything that they do is going to be seen. That's the art of ART – activity, relevance, trust and authority activity on the link. How did they act and react when they got to the destination? Did they finish? Did they leave it halfway? Did they come back? That's why it's so important to have a cookie. Because the person may not finish the action on that day, but let's say they came back 15 days later, I still counted that cookie. Right? So that's why we want all of these things so that we sent. This is one of those times where you definitely want Google to get all of these signals. We hide a whole bunch of shit from Google. Right? Tier two and out, putting your golden frame in your tier one, branded, you want Google to get as much information as possible about what people are doing when they engage with your links off-site. And when they come on site, how they engage with, I saw on his t-shirt with content, right with links, how do they engage with it? Do they like it? You know, Google, you can bet that the following that heat map the following that person. They're seeing everything that person knows that's the most important part of the links played a vital role in this because how else is Google going to get those signals? If not through links?

Bradley: Well said my man, all right, well,

Adam: I was hoping I could just add one more thing to that. We've been doing in order to get all these new links, there's a tremendous amount of outreach that is involved. And one thing that we've seen not only improve the amount of referral traffic that we get from these placements, but also the conversions themselves is an actually on the outreach side of things. The sort of the amount of emails we get back accepting our content is when we go to these websites, I'm certainly not the one to, I didn't create this or anything. I think I heard of it at a conference. But what we do is we reach out and we do a little bit of keyword research in advance, and so will identify keywords that are relevant to the content that they're already producing that they're not presently ranking for. And we'll approach them with that information and say, Hey, you know, here's a couple of pieces we've recently written, they've received good traffic, we've noticed you don't rank for this particular keyword, we think we could write something really great. And with the sort of domain authority, etc, that you already have, I bet if we put together a piece of content for you, that is specifically optimized for those keywords that you would get more monthly organic traffic out of you know, out of the the the deal. And with that, we found a lot fewer people coming back to us and saying, okay, sure, but I want 200 bucks, which sucks. But and then, of course, you know, people, the actual people that read it are more engaged and more likely to click and more likely to do something on our on my site. So I found you're very valuable.

Bradley: You pitch it to them as it will benefit and their overall organic traffic numbers as well, potentially. Right?

Adam: Yeah. Because everybody else that's reaching out to them typically is not really thinking of how does this make them money? So I look at how are they monetizing? Is it AdSense? Is it what is how are they making their money? Can I put something together that will potentially make them money? Because then they have no reason to charge me because I'm putting something together that will potentially make them money.

Bradley: Yeah, I saw that long term money versus or recurring revenue. You know, for example, obviously, if they've got ads on their site, and they're getting ad revenue, then you know, a piece of content that ranks well and gets organic traffic consistently over time, that's going to actually produce a hell of a lot more than $200 for one guest post, you know, that nobody ever sees really, you know what I'm saying? So, yeah, I totally get that. What is it? WIIFM – what's in it for me, right? Yeah, so very cool. All right. Well, look, we've got not many Questions can compare to what we usually have them. I'm pretty surprised. But we're going to actually go through the ones that we have. And if we need to wrap it up early today, I'm cool with that too. So let me actually grab the screen and we'll get into it. Is everybody cool with that? You guys cool with getting into questions? Yep. You guys are quiet today on Hump Day Hangouts. You better post some questions or we will wrap it up early, just so you know, which would be like a first. That's okay.

Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

Bradley: Um, so the first question comes in from Lloyd, he says I have some older IFTTT accounts and when I went to login to IFTTT, I noticed all my tier two recipes have been turned off any idea as to why too many RSS feeds so IFTTT turns them off because it looks like spam. All are enabled, so it's working fine now, I don't know that's I mean, I saw the post in the Syndication Academy, Facebook group about that. I think, Lloyd I don't know if it was either posted it or what but I saw I saw a similar post about that. Well, other people commented and said the same thing. That would be a question that I would directed IFTTT. I'm not sure why that is. I haven't experienced that. Well, I mean, of course, I haven't gone through all of my different networks that I have running to see if anything's been turned off. But the ones that I have seen recently that, you know, I, I haven't seen that problem. So I don't know why that is.

I know that typically what happens if they're going to turn off recipes or athletes as they're called now, you, you usually get email notifications prior to them turning off, like if there's a reason that they're going to turn them off if they need attention, for example or something. Or if they turn them off, you typically get a series of emails saying, you know, that an app that's been turned off or disconnected, and it needs to be reconnected. So usually, there's some sort of warning signals, if they just arbitrarily turn them off. I don't know why. And that again, would be something that I mean, if I had an answer for you, Lloyd, I'd certainly give it to you, but I don't so that's something that obviously I don't work for IFTTT, I would direct them. That sort of a question to them to their support and see what their explanation is for that. So

How Do You Add Flick Or Nimbus The Same Way We Add @id Pages On Amazon S3?

Alright, the next one is Fitz. What's up Fitz? He says, Thanks for always answering questions on hump day it is appreciated when we add new sites like Flick or Nimbus or any other new sites, how do we add them? SameAs for @ID pages on Amazon s3. Okay, well, that's that's a simple one fits. You know, here's an example. I pulled this up earlier because I saw your question, I use that technical, technicalseo.com Tools Schema Markup generator, usually, when I've got to produce the code for local business, you know, structured data, and right under here is the social profiles. So for each one of these, you click now it's got a label here, but if you take a look at the actual code, there is no label. So it doesn't matter what these things say or what the icon is over here. They're just additional links. So when you and I know it's probably small on your screen, guys, but if I were to take this code, and I didn't grab all of it, but let's just take this code for him. minute, and pretend that it was already all filled out with the information that I was going to. Let's zoom in on this for a minute. Give me a minute. Okay, so all you gotta do is right here would be your same as URL, right? So loose HTTP, sameas URL, right? So all you would do is just add more of these, right? So just it's a tab, then it's, quote, your URL and quote and then a comma, and you leave the last comma off the last SameAs URL in that section of code. I'm not a coder, so I don't know what that all that shits called. I just know how to fumble my way through this stuff when needed. So my point is, you can add as many here as you want. Now, I typically recommend just adding tier one branded profiles. Citations can work too, but I usually will only add you know, top level like the citations that are really powerful.

But yeah, you can add, you can add as many of them in there as you want. Just remember the last and it just go validate it, check it in a structured data testing tool to make sure you didn't make an error somewhere. But it's really simple to do. And then the last thing is all you got to do is go update if you're talking specifically about like an HTML page, hosted an Amazon S3 Bucket, all you gotta do is just update the index dot HTML file. So go delete the original file from the bucket and then upload the new one. And that's it. That's all you should have to do. Okay.

Marco: Yeah, Bradley, I like using James Flynn's website. Okay, because he gives you the sameas code. All you have to do is enter the URL.

Bradley: Right? Well, that's what this does to. You just put the URL in here and it puts it in as the same as right here. Do you see that?
Marco: Okay. Yeah, yeah,

Bradley: all I was saying was, there's a limited number of here that they'll give you so like, even if I checked all of these, and these are the fields where you enter the URL in and it will you know, populate over here. But there's a limited number of fields. So if you have more than that, all you got to do is just copy the code, put it into a notepad file or use Notepad++ and it formats it better. And then you can actually just copy you know this and paste it in underneath and just keep adding as many as you want. It's real simple. It's not something that should be difficult. So all right. Good question Fitz.

How Do You Rank A Siloed Out Playlist Aside From Using Google Ads?

Next one is DANDAMN. I don't know if that's it or not, but it's a look looks like for a new YouTube playlist. I was going to get views, comments and the like. But I've been told this is no longer effective. embeds of the obvious next thing to do is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads? For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I use a method shared by Bradley in a webinar for video ads to no avail. Well, it's going to depend on a lot of factors, then. I see. I mean, I got,

I got one, in particular, I'd love to show you right now, but I can't because it's for a project I can't reveal at the moment. But I've got a project that I'm working on right now that I haven't done any SEO to other than it went out to a tier one branded syndication network, which is a brand new network because it's a brand new project. So and it's just one branded syndication network. And all I've done since that is set up an ad for it, and it's ranking on page one for a fairly competitive term. And so again, I see that is against my standard operating procedure is to set up ads, if you've got your targeting set correctly, you will get a bump from that. There is absolutely no question about it. So it also obviously, the video has to be optimized properly as well. So if you've got those two things, right, so you're on page correct. And then you're setting up your targeting correctly when you're driving traffic to it from YouTube ads. Those are your buying engagement signals from Google.

It will work. Again, it's it's likely that you've got something that's not completed or not optimized well and it could be the ads not optimized well or the targeting. Or it could be the video is not optimized well or could be an Uber competitive term. But that said, when it comes to using the YouTube playlist, that's essentially the YouTube silo method, right. So the idea there is to create the silo with your the term that you want to rank for if it's a broader term, then go find all the supporting keywords and then create similar videos that are supporting videos like supporting articles would be within a silo and put the place them on the playlist and there are different ways to link to do the internal linking from within the playlist to help to boost whatever video it is that you want. I would recommend that you know, don't just link from the video description up to the like the top of the silo which is the video that you the keyword that you want to rank for the most that should be the top of the silo. So video number one in the playlist, then all of this success, the subsequent videos right so

Those would be the supporting articles essentially the supporting videos are going to target longer tail keywords that would are in that same keyword theme. Right. So that same silo essentially. And then typically people would just link from the video description up to the video that they want or daisy chain them together so link from one video to the next to the next. And then at the end link back up to the top of the silo that that works too but use comment links, because comment links and by the way, you can pin those but comment links are at least they used to be and I haven't checked recently but I don't think it's changed or do follow links when their YouTube links from YouTube the YouTube comment links there do follow links so use those as well. Okay, so not only link from the video description, which is typically nofollow but not linked from the comments and then you can actually pin that link as a pin to comment so that you're it stays right below the video at all times. Okay, so check that as well as far as views comments in the like, if you're buying spanned views like, like you go to a view service, or and by comments and likes that way, Google's algorithm or YouTube, our YouTube's algorithm knows that those are fake accounts now that are doing that, because they don't have any real activity, like the algorithm can detect that stuff. Marco can go on and on and on about that, you know, to confirm what I'm saying.

So that's why I always recommend buying relevant traffic from Google directly. Because then you're likely to get real comments, real likes, perhaps real subscribe and you're getting views from real people. Google knows those are real people. Because you're buying traffic from Google, from known buckets, right? known buckets, meaning known audiences. And that's the whole point. If you're buying spammed faked engagement signals, the algorithm can detect that and it just basically disregards it's not that it harms it anymore. Like is I just think it's ignored. So you know,

As far as embeds, you can go crazy with embeds, you can go ape shit with embeds if you'd like. My assessment has always been and has been for a long time now though, if you go out and build, you know, 10,000 backlinks to a video or get 10,000 embeds for a video that has very few views, then is that natural? No, I mean, you can still brute force SEO stuff, doing that kind of stuff, especially with videos, you can still get away with that. But in my opinion, it's a lot better to do smaller embed last like 50 or 100 embeds at a time on like tier one embeds, then maybe do some tier two stuff and then send some traffic into that kind of like what we were just talking about at the beginning of this webinar, right? Send some traffic to some of the pages that the videos embed, embed it on to get views on those pages, that kind of stuff kind of activates the whole process because now it's looking as instead of just being a spam SEO tactic, it's actually getting those engagement signals and YouTube you can rank with engagement signals alone from you.

Guys, there's no question. You rank within YouTube and Google, you might need some more traditional SEO stuff as well. But engagement will help it to rank in Google, you know, Google search as well. So does anybody want to comment on that? Adam, you got any YouTube experience SEO stuff?

Adam: Which said about the ads, this is what I've done in the past. And that's definitely so my goal, especially when I don't have an audience or my client doesn't have an audience. It's a pretty quick and high-quality way of getting some engagement. It's not always good engagement, in the sense that sometimes the comments aren't exactly what I'm looking for. But engagement nonetheless. And indeed, I've seen that on multiple occasions impact my YouTube video rankings in the Google SERPs. So I certainly agree with that.

Bradley: Yeah, and so you know, again, with local guys, if you ever geographic targeting set you can go broader with your topical targeting, or your audience target. You know, I prefer audience targeting over topical targeting. But you can go broader with that as long as you have a really tight geographic area because then you're getting if you're getting clicks, engagement signals from local IPS, so your your geographic relevance is more important than topic for audience relevance, in my opinion, if you're trying to make a local video, if you're trying to rank something that's more global, or you know, national, for example, then it's much more important in my opinion, well, first of all, you still want to have local IP clicks and what I mean local is local to whatever your local area would be. If it's like if it's if you're looking to rank for a US-based term, you'd want your, your location targeting to be united states, for example. But what I'm saying is topical or audience targeting at that point would be more important in my opinion, because I've been able to achieve really good local video or local keyword rankings with videos by just using kind of broader topical or audience targeting, but setting my geographic area very tired

For just around, you know, within a 30-mile radius around a particular city, for example, that kind of stuff really helps. So again, if you're not seeing any movement at all, and you said you spent a lot of money and not seeing any bump in rankings, my guess is you're not you're targeting is incorrect. Okay, during the MasterMind, I'd be happy to analyze that for you live on our we got a webinar coming to our MasterMind webinar tomorrow. So I don't know if you are not if you are posted in the group will take a look at it for you tomorrow.

Marco: And if he's not, then it's a good time to join.

Bradley: I agree. I agree.

What Are Your Thoughts On Google Neighborhood And How It Differs From The Regular GMB?

Alright, so Gordon's up he says, Hey, guys, thank you very much again for your hump days. Help. Okay, it is greatly appreciated. I've been hearing lately about ranking in the Google in Google Neighborhood, as it's easier than ranking in the regular GMB three pack. What exactly is a Google Neighborhood? That's a good question. Is it different than the regular gym be three pack? And if so how is the ranking protocol different? I don't know what a Google neighborhood is. I've not heard that term. Unless there

Somebody was just talking about ranking on a more like, you know, hyper-local level, like suburb based keywords instead of, you know, citywide, maybe like neighborhood-based or, you know, very small section or boroughs. You know, like, for example, I don't know, maybe that's what they're talking about. I'm not sure as any anybody know what Google neighborhood is? Yep. What is it? Okay.

Marco: It's actually two to two things. It was started in May of last year. I think it was. So yeah, about a year ago. One is Google neighborhood, which allows you to build interestingly enough, my map, people say My Maps are dead, right, Bradley. Yeah. But here's Google last year, giving you a whole new platform where you could build a map around your neighborhood, right? This is this. This is one thing because it's my maps and yes, of course. It's totally different from the GMB three. Because GMBs use Google Maps, not My Maps. Now the other one the other project that they started with neighborly, but neighborly with you, because they actually started it in India. So the neighborly project is for people to form I don't know, relationships are on the neighborhood in India, it's not yet available everywhere. So it's just two different things and I don't seem like it could be beneficial to build you know a neighborhood map with all kinds of relevance and of course, your clients project being the most prominent in the neighborhood driving directions, K, it uses km L and you could do a KML download. If you can do a camera download, you can do an upload, and you could do a whole lot of nasty excuse me relevance in using KML, right. We do that with my maps all the time and all RYS Academy Reloaded. So yeah, it's two different and distinct things from the GMB three pack. unless they've updated it from the last time that I took it. I haven't had a look in about three or four, four months, regarding the two projects that they started. You know, I try to stay on top of my maps and everything that's going on there because they work so well.

Bradley: Very good. Thank you. I wasn't aware of that. It's not something I've even seen this Google Neighborhood. So.

How Do You Find The GMB Listing URL To Use In Authority Backlinks For Rank Boosting?

Okay, cool. So how do you find the URL for GMB listing to use authority backlinks for rank boosting? Thanks again, okay, so go into your GMB dashboard, click on the Info tab. You can even find it on the Home tab where it says view on search and view on maps. Just right click copy link address, paste it into a notepad file. Remove any of the, you know odd characters after the CID number, which is essentially the ID number for that location. So at the end of the URL, sometimes there will be like ?=en for English and in there might be some like coordinates and things like that you can eliminate all of that stuff. And then you're just left with a maps.google com URL with something like cid= or something like that. That's your URL. But you want to change the subdomain from maps dot google.com to www.google.com. Because if you take that, if you right click that link address, as I'm saying, right click on the view on maps, and then copy link address and you go to a redirect checker like redirectdetectivecom or .org I think it is or where goes or something like that. And you paste that in. It's a 302 redirect to that same URL, except instead of maps.google.com, it's www.google.com. With its but the rest of the URLs exactly the same. So my point is, you just want to swap that subdomain from maps. to www. and then that URL, right There is a straight 301 redirect. And it's not even a redirect if you take that URL and put it in a redirect checker, it's going to say 200 test, okay? Right, that's the HTML code or whatever, the header code or whatever, it's a test, okay at 200. But if you go paste that into the browser, you know, the address bar, and click Go, then it will load the map listing and then once the map listing is fully loaded, it will convert to that long, stupid, ugly URL that maps gives you. So that's why I'm saying it's interesting because it's it's essentially a redirect, but there's no redirect in the HTML header, it only converts to that really long URL once the browser is fully loaded, the maps listing, so that's the best link in my opinion to use. I've done some testing with that and I've got the best results using it.

Okay, good question. Dan says I noticed an email at $17 price for the video lead gen system. Is that an add on or what exactly for that is that for I can't tell you because I don't look read all of our emails. Dan, I'm not sure about that I'm sure it was probably an order bump and that was probably before we launched the new version of it. You're probably talking about an older one correct me if I'm wrong but if you have a question specifically about it find email and contact us at [email protected]. Okay.

Does The Lack Of English (UK) Translation For Ultimate SEO Plugin Matter When It Comes To Ranking UK Sites?

Tony says thanks for all the work and advice always very useful. I managed a few websites part time and I like to follow the battle plan advice the ultimate SEO plugin download page says that this plugin is not translated into English UK yet. Clearly, I would like to use it but I am in the UK with UK clients. does this matter?

Isn't it pretty much the same except for the miss the odd spellings of a few words? Is it Can anybody correct me on this one is there there's something significantly different between UK English and American English where the plugin wouldn't work? Not only the spelling, but I don't see how that should matter because you have to type in your titles and your descriptions anyway.

Marco: Yeah, so. I don't think that there's any difference and do get the plugin get the paid version. Yeah, the SEO ultimate plus get away from Yoast. I hate that fucking virus man.

Bradley: Yeah, that's all Bloat. Seriously, that's a great plugin guys that the get the paid version SEO ultimate plus their version two dot o was coming out soon it's been in beta testing for months now because the coding behind it is been delayed a few times but you know it's a great plugin and the paid version I don't think the free version is really supported anymore anyways, but the paid version is and it's still my SEO plugin of choice no choice.

Marco: It's two years old it probably won't work with the new newer WordPress right. We're at 5.1 point one I mean the free version. Yeah, the free version is it's not updated. So but SEO Ultimate Plus, you get a five star five site license for what? 45, 46 bucks. Totally worth it. If you're in our MasterMind you would get 10 licenses. That's another reason instead of paying 97 bucks you pay the regular 47 or whatever. And you get a 10 website license for another reason to be in our MasterMind, Jeff he's a buddy man. Yeah.

Bradley: So yeah, I don't think it would make any difference as far as UK English versus US English. I can't imagine it would we got a lot of members that are from the UK that are using it, and I haven't heard that before. So but again, they're probably using the paid version.

How Long Does It Take For The RYS Stacks To Start Showing Its Ranking Power?

All right, Gergely. I guess it says, Hey, guys, thanks for these webinars. Usually how many does is it take days does it take for an ROI stacks to show that start to show their power? That varies. It does take a while it does. There's no question. It's not something that happens overnight. But the boost that you can get from it can be quite significant and they can and it can last for years. I just demonstrated that again last week when Marco and I did the MGYB and Syndication Academy update webinar, I was talking about that. I can demonstrate it again. But my point is those the effect from that will last for a long, long time. How long does it take for it to show any boost? That really depends, and I noticed sometimes it takes a lot longer than others. Marco can, you can comment on that?

Marco: Yeah, sure. And I'm gonna go totally with you. It depends. It depends on the competition. It depends on your keyword targets. It depends on how well your website structure set up. It depends. If you're aiming it at GMB. Right. And if you're trying to pop it into the three pack, it depends on how much power you're putting behind it. Are you doing press releases? Are you doing link building? Are you doing link building to your drive stack and press releases? Are you doing tiered link building? This whole matters because that's the amount of power that you can push. If you read the done for you User's Guide, it recommends waiting 21 days, because that's when you clear the Google dance. And you know that some people will say that there's no such thing as a good Google that they call it a sandbox, call it whatever you want. It takes 21 days, from the moment you start for your project to settle into where Google thinks it could be. So on the 22nd, day, you go and you take a look, whatever Rank Tracker you're using, I like to use a Search Console and Analytics to see what kind of bump I'm getting to see if anything moved up. Plus, some local rank trackers if it's local, or some other type of rank trackers. Once you have the data that you need data. You can't go on suppositions you can't go on. What if you can't go on how long will it you have to have the data once you have the data and you see that you have stuff on the second page that you can push up there, you can hit it with presses, you can hit it with a PR bomb, you can hit it with, you can do a MyMap and beds, and then link built to the mind map in bed. There are tons of things that you can do. That's why you get the User's Guide. And if you didn't get the user's guide, you should have gotten a link in your email by the way to download it. Then what you need to do is contact support at mgyb.co, and ask for you done for you User's Guide because that tells you what to do.

Bradley: There you go. And again, this will be demonstrated on the webinar last week that I was talking about guys, which is nuts. This is you know, this is all done from a drive stack. That's the Google site within the drive stack. Okay, this is the WordPress doc this was done. Take a look at the date on this. I know it's probably small. I'll zoom in on just one of them, guys.

Look at the date on that May 16, 2015. So that was almost four years ago. And if you take a look at this guys, this was just one of them and this was four years ago when I didn't even know like I just learned how to build a Dr. stack that day. And I didn't even have instructions for Marco, he just told me about the concept. And it was on a Saturday and I literally took, I stopped doing what I was doing that day, and spent about five hours building my first drive stack, without even any instruction, just based upon that little bit of information marker told me and this if you take a look at this, guys, I mean, again, ranking number one for four years. And the WordPress com site, it's pushed my main site up and put me into, you know, I've got somewhat of I've got a local IP, so I'm showing a knowledge panel as well. But for various keywords or variations of the keywords, ranked for many of these properties, again, with doing absolutely no backlink building, and just actually doing the drive stack stuff, right. So again, number one for all our ranking all the other Virginia SEO agencies with a shitty Google site that has shitty spun content, like literally that was a spun article from a content farm and it's got nothing but a bunch of drive.

That's a broken Google Plus embed. Google Plus is dead. And like it's just absolutely been dominating for four freakin years now. And what's interesting is this wordpress.com site, free WordPress. com site, if you guys go view page source on this, the only content on this page and the post body of this page is this right here. The rest of that is just embedded iframe, they're just embedded drive stack files. There's absolutely no written content on this page, guys, except for that one line of text right there. And it's been ranking number one, or in this case, that's what number three for years and there's no bad go check the backlink profile on this stuff. It's insane. And so again, like you know, it took probably, I don't know, seven or eight weeks before I like I remember because I had been checking on it for several weeks. I was checking on it to see if if anything had happened from the stack that I built was the very first one that I ever done, and I don't build them now. Anyways, we got somebody that and for us, right? You guys do too. You can, you can hire us to do it.

But I looked at for four weeks, I kind of track this. And then I gave up on it because I didn't see anything from it. And then one day somebody had said something I said, Oh, yeah, let me go check on that. And it had been several weeks, and I went and checked on it. It was boom, number one. And it's been number one ever since. And it's just been crazy. So it does, it does work. And it's not, that's not the only example. That's just the one that I don't mind showing. You don't I mean, so, be patient. Also, some of the other things you can do is build links to it. That's you know, we've got a link building service specifically designed for that at MGYB. So you know, you can hit it with kitchen sink spam, and it will take it like a champ.

What's The Use Of @ID Pages?

Alright, next is what's the point of an ad ID page. Did you make any tests with that Id pages if they make a difference? Yeah, we wouldn't have taught it if we didn't make tests if we didn't test it first. So we are you know, everything that we do we've tested and it has to do with. The reason it works so well is iframe stalking, which is taught in RYS Academy, primarily. But the @ID page principal or the method has been taught in pretty much all of our different paid courses. And that just works really, really well because of iframe stalking. Okay. And it works, it does make a difference because you can use the @ID page or any sort of stacked iframe page doesn't have to be an @ID page. We just do that, because that's very specific to local guys. But again, you can create tier one properties that are using a Google site, for example, with a bunch of iframe stuff that you do, and it's not going to get into specifics here. But then that becomes a link building target. Right, that becomes a target that can boost all of the assets. So yes, it does absolutely help if you're in any one of our paid training, and you'll know how to build them. If you're in the MasterMind, we can get into that much deeper if you'd like. You know, we can talk about why and how and I can show you other examples.

Okay, Dan says I will have to go through. So he's the one asking about the YouTube ads and a playlist and all that. He says I have to go through with a fine tooth comb. Because what you mentioned, I've done with the exception of comment links. Thanks for the input. Yeah, no problem.

Also, Dan, think about this. If you have other profiles available, like from syndication networks, for example, other Google profiles that have YouTube accounts, you can go in and actually take that video and add that video that you want to rank for and other playlists. So in other Google profiles, create a playlist, a keyword optimized playlist for the keyword that you want to rank for, and then add the video that you're trying to rank into that playlist in other Google accounts, right? like it, comment it from those other Google accounts, as long as you're not all logged in from the same IP. So for example, and even if you are, it's okay, but not what I'm saying is don't, don't just go clear your cache and cookies and log into another Google account. That doesn't work. What I'm saying is if you're using something like browser or ghosts browser or something like that

Where your browsing sessions remain intact for each profile, you can even use the same IP, that's fine because all of those different profiles are going to be acting as if they're their own. You know, their own profile, there have their own browsing histories and things like that. And so you can use those to kind of help give it a boost. I had it I ran a test for one of the videos that I had done some standard SEO stuff like it went through my syndication networks. And I had set up a video ad for a YouTube ad for it to start getting some engagement but it was bouncing on page two like it was hovering on page two. And then all I did was I took five different browser to profiles that I had that have a significant history built for them. And I went in watch the video, I commented with one profile I liked it with another profile then with the fifth but I did several things but it with the fifth profile. Again, they were more aged Google accounts but that have had a

You know, significant browsing history and activity that have accrued within those profiles for, you know, over the last couple of years, really. But the last thing I did was I created a playlist keyword optimized playlist with the lat the fifth profile, added that video, then I commented on it with the playlist URL is the comment. And, and like, within, I'm not kidding, within 30 seconds, it jumped to page one, and it's been on page one ever since. So that kind of stuff really does help if you can get the video added to other people's playlist, essentially, even if you're doing it yourself. That will help to Okay.

What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

All right. We're almost out of time, but we can run through the next two, I think Hey, guys, one more question. Did you ever want a new situation to take the number one organic gym be ranked from a competitor when both your client and the competitor had the same name and GMB and nearly the same exact match domains, both shoot for the same they both shoot for the same exact match, brand new. What makes Google decide that one brand is actually now another brand eg one website, taking over the top positions, even knowledge panel in some cases? Usually navigational type search queries, which again, it's an engagement or an activity signal. We've talked about this many times in the past. But what's called site weight is part of the algorithm, I think that was introduced in the algorithm way back in like 2010 or so I remember I learned about it in 2011. But essentially, if all things are being two, if two sites, two brands with a website were equal, all things being equal, which I know is damn near impossible, but if they were, if one site has the navigational search queries, and then they click through more than the other, that one's going to have more weight in Google's eyes, in other words, is given more weight given more authority. So what I mean by that is doing some navigational search queries a query like a brand, a brand search or a website names

So in other words, if it's Joe's plumbing, com, we'll just use that as an example is the website and the name of the company is Joe's plumbing. Then people doing searches for Joe's plumbing. I know you're saying you've got a competitor with the exact same name, but you've got a unique URL, right? So if you've got Joe's plumbing.net and the other guys Joe's plumbing com then I would do like Joe's plumbing.net searches like a search for that domain name and Google and then click through

you know, you could do a navigational searches, which would be brand plus services like so different types of services, service keywords, or product keywords, depending on what type of business you're trying to promote. I'm looking for the contact information so Joe's plumbing contact, or Joe Joe's plumbing phone number, like seriously that type of a search query Joe's plumbing, plus phone number, like you put that in and if it pops up with the right phone number on the right list and click through those kinds of things. Now not it's not something that you can do from the same IP that it's going to have an effect

But if you can kind of crowdsource that out, there are ways to do that right micro-task worker, for example, those type of navigational queries will help to push it out something that you have to maintain though. So you know, until once you take over that position or get your knowledge panel to appear as opposed to the competitors, a lot of times organic activity will take over anyways and will help it to maintain that. But you can force that issue. You can also do it with ads. Again, I can't talk about how to do that here but you actually can do part of that using Google ads or even Facebook ads. So again, it's all about that activity and engagement signals on the brand that you want to promote and that's going to help to give it that edge. I mean, you can do some other standard SEO stuff but I found that you know, we've been a Marco and I have both done tests where we've been able to manipulate knowledge panel or in things like auto suggest, by you know, specific engagement signals. Marco, you want to comment that all that?

Marco: No, that handled it perfectly.

Adam: Yeah, that's been my experience as well. Using stuff like, micro workers is one of my favorites but there's a number of other ones that are Yeah, good. Hang on where you live?

Bradley: Well, yeah, that's an old process. We talked about Ivan boot Amir taught me that years and years I think it was 2011 might have been 2012. But that's where he like introduced that, that concept and micro-task workers and I mean, it's it really that's what I call click-through spam, but so CT spam, but it works really well. Again, you have to engineer it correctly, but if you do it right, then you can significantly change, like the positioning of a website and you can also change like auto-suggest, you know, suggested search queries and all kinds of stuff doing that.

Adam: Yeah, it's good for like, reputation management's where, you know, you know, brand name, spam comes up and you want to put something above it in an auto-suggest have used it for that. But yeah, like you said, it's the kind of thing you have to maintain when you start doing it for a period of time. In my experience, it often reverts to what it was. Yep, not done anything else.

Bradley: Alright guys, we actually have to wrap it up. Sorry. We're at the five o'clock mark and I have to run but I appreciate all the questions they did come in. We were worried that it was going to be a slow day today, but it wasn't. So thanks, everybody, and Adam. Hey, man, thanks for hanging out with us today.

Adam: Da totally My pleasure. I'm really really grateful for you having me it's been a little bit of fun.

Marco: Absolutely, man. Anytime. So thanks, Marco for hanging out, dude. We'll see all the man. Thanks, Adam. Bye, everyone.


How Do You Make Money Curating Content?

By April

In Hump Day Hangouts episode 203, one participant asked how one can make money curating content.

The exact question was:

Is it really possible to make money curating content? I know there is tons of value in using that content for your PBNs and syndication networks I can see that for sure. What I don't get is how can you profit from content curation? I never see posts of people looking for content curation. Even if someone needs a content marketer I still feel they would be expecting unique content not curated? Where can I find people who are willing to pay curated content? I would love to hire a VA, train them to write this content and profit but I just don't see how that is possible except by just using that content for my own sites or client sites for backlinking purposes only. Let me know thanks!

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What Is The Proper Balance Between Curation And Original Content?

By April

In episode 176 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the proper balance between curation and original content.

The exact question was:

What is the proper balance between curation and original content? AND ratio of Content with money hooks versus just informational content?

Grateful for your help as always

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