Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 234

By April

Click on the video above to watch Episode 234 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Alright, we're live. What's up, everybody? Welcome to Hump Day hangouts for the first day of May 2019. We have a really special guest for you guys today, which is gonna be awesome. But before we get into that, I want to go the round robin and say hi to everybody, because we don't have Adam secretary today. Would.

Bradley: You forgot the episode number? 234.

Hernan: Oh, there you go. Now, you know, that's why we get we keep them not because he's handsome. Do you know? And so let me get this in order. Okay, so I got Adam. What's up, Adam? Are you doing man?

Adam: Hey, I'm doing super well. Thanks so much for having me. But awesome book.

Bradley: But remember, that's not the same Adam that everyone's used to seeing.

Hernan: So I get Yeah, I'll get to that in a second. I get to that. What's up, Marco?

Marco: Sorry, I was talking to a dead mic. I'm good, man. Mayday. Let's celebrate communism.

Hernan: Hey, what's up, Bradley? How are you doing, man?

Bradley: I don't know how to follow that. So good to go, man.

Hernan: All right, awesome. Okay, cool. So uh, so yeah, in case you guys haven't noticed yet. We have Adam from Loganix today with us. And it's really, really cool to have him on board. We have been, you know, promoting his products and whatnot with great pleasure. And it's a great pleasure to have Adam. And you know, before we go into that I wanted to give you guys a round down of announcements, which I got from our main man, Adam Moody here, which is basically if you're new to Semantic Mastery, welcome. Don't forget to subscribe to the YouTube channel. If you're watching this on YouTube. If you're watching this live, thank you for being here. If not, don't forget to subscribe and whatnot. If you want to get a repeatable step by step system to rank your websites, don't forget to get the SEO Battle Plan which you can get by going to https://www.battleplan.semanticmastery.com.

You can also go to mgyb.co for all your done for you SEO Services, everything that you need over there. And if you're ready to take it up a notch, you can always join the Semantic Mastery MasterMind which is pretty awesome. We have local business owners and agency owners and that is pretty cool over there. And I just wanted to give these guys you guys a tease about this is that we're getting a facelift on our flagship GMB program. So we're going to talk a little bit about that later on as well. So with that being said, I think that I didn't miss anything that I missed anything, Bradley?

Bradley: Subscribe to our YouTube channel.

Hernan: There you go subscribe to our YouTube channel. So with that being said, we have Adam Steal from Loganix. What's up my man? It's great to have you here. We've known each other for quite a while, right?

Adam: Yeah, I think we've sort of mutually been following each other. I don't know probably since what I want to say 2012, 2013

Bradley: something like that. Yeah. Yeah, we're all guys been in the industry. Well, Semantic Mastery. We started this as a company, I think in 2013. Or maybe it might have been. Yeah, it's been a while. So it's been a while.

Hernan: So and I like that T-shirt that you haven't, man. It's pretty cool. Yeah, it's pretty good.

Bradley: You got it. You got it. Alright, so So yeah, so just as a proper introduction, Adam is the owner of Logan x Loganix not I asked him he said Potato Potato. So but you guys know I've talked about him a lot. Hands down. It's the best citation cleanup service out there. And also, he's got the monthly citation building which is really nice as well as social profiles and you different types. They're both structured and unstructured citations that get built, it's really good service. It's like the Cadillac of citation services as opposed to you know, the other services that are much more like compact cars are the way I look at it. And so typically when I have any clients that need citation cleanup, which happens fairly often, you know, that's I always go directly to him, even though there are other vendors out there that might do stuff cheaper, they don't get as good as results.

And so, you know, by the way, citations are not the only thing that he does over there. That's just typically what I talk about because that's the service that I use the most but I know that Adam has put a lot of work into recently adding a lot of additional services and more higher-end services as well. So if you guys haven't had a chance to take a look at it, I am going to drop my affiliate link semanticmastery.com/loganix and you can go see what all kinds of services he has. Great white label service guys, again, if you've got, if you've got lower end clients, you might it might not be the best time idea for you but a lot of you guys are doing well with your clients and it's a great service because it's it the reports are beautiful all of that so I can't say enough good things about Logan extra service.

Adam: Thank you, Bradley. I appreciate that. Very kind.

Bradley: So with that we also you know, I guess Adam you got anything cooking on your end like is, you know, anything new services that you want to talk about or anything that you've been in, that's been in recent development or anything industry, you know, industry news or industry related, I should say that you'd like to shine some, some of your expertise on right now or what?

Adam of Loganix

Adam: I guess it's a little bit of both. For starters, I've been heads down focusing on the link building part of our business, trying to cut the list that we the lists that we previously offered sometimes ala carte sometime previously, by domain authority. Here, we're selling a lot of stuff that was your typical guest post stuff like, you know, you go to the site and you pull up, say, the last most recent 10 posts. And it was like, super, super obvious. Oh, yeah, this is a paid guest post site, or they do paid guest posting. And so we've sort of more or less read our list of that going from, from somewhere of, I don't know, somewhere between 50 and 100,000, give or take, give or take 10,000 sites on our list to something a lot smaller, somewhere to the tune of, I don't know, five, six, maybe 700 sites total. And we just reply to very strict criteria, both quantitative so metric related stuff like they have at least 500 monthly organic visits as per Ahrefs and more qualitative stuff like pull up the last 10 posts, read every single one of them. What's the content quality, who was the author? Where's the author from? What else have they written? Is their social engagement? Are there comments? Who are they linking out to go check out the site they're linking out to etc, etc, etc. So just making sure that it's not, it's not stuff that's going to get our customers in trouble down the road. So that's my life has pretty much just been that for the last three or four months and probably for the foreseeable future.

Possible Paid GMB In The Future

So there's that and then on the news side of things, something that's kind of caught my attention lately and I'd love to get everybody's opinion on it is paid GMB in the future. Are we looking at a future where we're paying? Our everybody in GMB is paying per lead? Are we looking at a future where we're paying a monthly fee to have a GMB? What does that do to fake listings? Are they gone or do people just pay or that kind of thing? So my team and I have been discussing that at length the last few days. I think a few tweets from some folks brought that on. I think Alphabet had some pretty not so great. Well, it's still commendable gains, but people are now saying that okay, well, now they need to find a way to make more money and maps is on their hit list, supposedly, oh, and there was some sort of a survey that they had going around. I didn't personally see it. I saw screenshots up, but that they were basically asking questions about how would we pay for GMB? What we'd like to see all that kind of stuff. So it sounds like it may be happening sometime in the near future.

Bradley: It's in the pipeline. Possibly. Yeah. Yeah. You know, I think it's, there's it's multifaceted why they don't want it, you know, could be because they want to generate more revenue, but I also think it's also a way to combat spam. You know that whenever the mobile first index occurred in July last year, it opened up this huge, huge, like gaping hole for spam GMBs. And you know, a lot of us have been taken advantage of that. And so I think that you know, and we knew that the days were going to be numbered, it was that it had a limited shelf life.

But we've always said, you know, it's quite a while you can, and, you know, I've been, I've assumed that one of two things were going to happen was one that it was it could go paid, which would eliminate a lot of spam listings right off the bat, because a lot of people aren't going to pay for spam listings, if they're not generating real revenue for them, or people won't attempt to try to start new ones or number two, would be to require a lot more verification, like submitting corporate documents, for example, in order to get a to register or verify or profile, that kind of stuff. And so, you know, I think that I think that they're going to do whatever they can to kill the spam side of it. And, you know, we've seen a lot of changes over the last maybe six or eight weeks now where, you know, they've done things to try to prevent that. And it seems like, you know, it's the cat and mouse game Adam that we always play, you know, it's that they, they close one loophole, and we find it somewhere else, you know, we crack the code somewhere else. And when I say we, I mean, all of us in this industry. So, you know, I don't, I feel like even if they do go that way, there's still going to be an opportunity.

I mean, for example, I've got a number of lead generation assets that are produced very, very well for me that I'd be willing to pay for. There's no question. And I think if you approach it that way, it's just a cost of doing business, you know, you work that into your overall costs for you know, and pass that off through your the cost per lead and that kind of thing, if you're going to do it that way.

Number two, I think that even if, even if they do that, they're still always going to be workarounds that we're going to be able to, you know, figure out and again, when I say we, I mean us as an industry as a whole, not just us, you know what I'm saying? So, you know, again, it's, every time there's a big change in anything that has to do with Google especially, it's like in you know, Adam, you've been around for a long time. So you get this, but this is more for our audience's benefit. A lot of people run around with their hair on fire, like, you know, the sky is falling, the sky is falling, it's not the case. It's, you know, even if it's a really big shakeup, let the dust settle, figure it out, you know, take a few deep breaths and then work through it and always find additional opportunity. At least that's my opinion. So, Marco.

Marco: I'd like to first and foremost, post to us. Google being broken, of course, I'll let me have a drink. Because every time they do something stupid, they open up another stupid door. And, you know, stupidity kinda. It's kind of like a domino. stupidity Domino, so whatever it is that they're doing somewhere along the line, guys, we're talking about if we knew that how huge the algorithm actually was, right? And everything that they were trying to control, because every time they tweaked something, something else breaks. And that opens a gaping hole. And so we're going to take advantage of that. And then there are things that they just literally cannot control. Because I've mentioned this before. It's part of how the web is built. Fundamentally, there are things that they just cannot do, no matter how much they try, when I want to call it whenever MSN, right? When they try to control it Explorer, and they try to do things their way. It didn't matter. I used to have to code for whatever version of Explorer they were doing because they were trying to go against the W3C and do things their own way. How did that work for them?

Where's Explorer now How? How's that? Where's Edge? I mean, I know its Edge, they had to get rid of the Explorer name, because it sucks. And SEOs, we found a way around everything. That's what we do. That's our job. Or, at least for me, my job is to manipulate to find ways to manipulate them because they manipulate look at it. Now that now, it's an IF. So, we don't even know if it's going to happen. But you know, it's obviously something that they're thinking about whether it happens or not. I mean, if we have to pay for it, we will just charge our clients a premium. And, yeah, they're going to piss off a whole lot of business owners. And I want to see what happens behind that. So I'm kind of looking forward to it.

Adam: Preach.

Bradley: Yeah. So and, you know, I mean, it's interesting is it, whatever happens, well, you know, we'll figure out a way to still monetize it. This is what we do. Like Marco said, so, very cool. Well, just out of curiosity, Adam about your, your link building services now that you've been focusing on building now is it Have you noticed a huge difference since you started really working on the quality of them and in the rank, you know, the, the boost that it gives to ranking with the effect that it has on rankings and even traffic for that matter? Because I know and, again, I'd like to get Marco's opinion on this. One of the things that we all know works really well is not just having links anymore. It's having links that have a true engagement to you know, so activity, relevancy, trust, and authority. That's Marco's ART. You know, and so the fact that you're going out and not just finding places to place links, but also places that have real traffic and real social engagement and that kind of stuff that has to have a significant effect and have you seen that like, you know, consistently?

Adam: You know, Yes and No. I certainly can't point to any beta or anything like that, or tests like good tests that would sort of conclusively say one thing or another, just because most of the sites that we're working on are not, not our sites, their agencies, and those agencies, this is their, these are their clients, and they could be doing a million different things at the same time. So it's very hard to, you know, to conclusively say one thing or another.

A lot of what we're doing is, is sort of based on our own theories we're trying to imagine, okay, you are a Google manual reviewer. You're performing a snip test on this site, what are you looking for? What do you not want to see? What do you want to see that kind of thing? So that's, it's very theoretical. I also think what we were doing previously using topical, like niche specific sites, but ones that certainly engaged in a lot of paid link building like Like I said, before, you pull up 10 of their recent posts, and eight of the 10 were definitely paid. And the two were actually data. They were organic, they're written in house kind of thing. I think that's still working. I think results-wise, I think that's totally still working, I'm not seeing necessarily any more results, per se, have a site up a similar traffic, but what it's forced us what all this sort of scrutiny has sort of forced upon us is, we are now working with sites that have much larger amounts of organic traffic and engagement. And while we may not be necessarily seeing better rankings per se, what we are seeing is actual referrals from these sites or get a referral showing up in Analytics. And in the case of you know, we do a little bit of link building for our own site. And in the case of us, we've seen actual money come from this and that I think that's the, it's great to increase rankings and everything, but the real sort of cherry on top or icing is, is, is when you get referrals and you get the actual sort of return on investment, if you will, that shows up in Analytics.

Bradley: Yeah, well, valid, relevant traffic, you know, from referral traffic, if it's relevant traffic that can convert, you know, and as opposed to just having links, which can help rank and obviously then when people search for specific query, have they find that, you know, that helps conversions too, but in kind of like a two-step approach versus you know, having relevant traffic coming through links from very well placed links, you know, what I'm saying? Like, I think there's a lot of benefit to that. I mean, that's the bottom line. Rankings don't mean shit. It's the revenue generated from them that we all want, you know what I'm saying? So I think that's cool. Marco, you got any comments on that before we get into questions?

Marco: No, I mean, he hit the nail on the head. Because I talked about this last week, right? That when we did the Syndication Academy updated and MGYB. Google is looking for for the finish, right? It's looking for that person that coming through that referral to finish whatever tasks were set for them to do. So they land on your website. That's one thing. But if they bounce, well, it was useless. Because that person did nothing for even though it was relevant and might have come from authority and trust nothing. What happens is that that activity is measured it and I mentioned it that you need to set right remember we talked about this you need to set the goals you need to add Analytics, Google Tag Manager that a Facebook pixel. Everything so that everything is picked up and that person is followed all the way through. And what Google wants to see is they want to see that finish. They want to see that call. They want to see that form fill. Or if you have in them download a PDF or whatever in exchange for an email. All that action is what actually sends. It finishes the signals is the cherry on top, right? Because I mean, Google, and we mentioned this with YouTube ads. Google is sending people through YouTube Ads to you to see what it is that they're going to do that doing the same thing. If you have Analytics on your website, you have Tag Manager, you're following them, you're cooking them, then, of course, they're going to be followed and everything that they do is going to be seen. That's the art of ART – activity, relevance, trust and authority activity on the link. How did they act and react when they got to the destination? Did they finish? Did they leave it halfway? Did they come back? That's why it's so important to have a cookie. Because the person may not finish the action on that day, but let's say they came back 15 days later, I still counted that cookie. Right? So that's why we want all of these things so that we sent. This is one of those times where you definitely want Google to get all of these signals. We hide a whole bunch of shit from Google. Right? Tier two and out, putting your golden frame in your tier one, branded, you want Google to get as much information as possible about what people are doing when they engage with your links off-site. And when they come on site, how they engage with, I saw on his t-shirt with content, right with links, how do they engage with it? Do they like it? You know, Google, you can bet that the following that heat map the following that person. They're seeing everything that person knows that's the most important part of the links played a vital role in this because how else is Google going to get those signals? If not through links?

Bradley: Well said my man, all right, well,

Adam: I was hoping I could just add one more thing to that. We've been doing in order to get all these new links, there's a tremendous amount of outreach that is involved. And one thing that we've seen not only improve the amount of referral traffic that we get from these placements, but also the conversions themselves is an actually on the outreach side of things. The sort of the amount of emails we get back accepting our content is when we go to these websites, I'm certainly not the one to, I didn't create this or anything. I think I heard of it at a conference. But what we do is we reach out and we do a little bit of keyword research in advance, and so will identify keywords that are relevant to the content that they're already producing that they're not presently ranking for. And we'll approach them with that information and say, Hey, you know, here's a couple of pieces we've recently written, they've received good traffic, we've noticed you don't rank for this particular keyword, we think we could write something really great. And with the sort of domain authority, etc, that you already have, I bet if we put together a piece of content for you, that is specifically optimized for those keywords that you would get more monthly organic traffic out of you know, out of the the the deal. And with that, we found a lot fewer people coming back to us and saying, okay, sure, but I want 200 bucks, which sucks. But and then, of course, you know, people, the actual people that read it are more engaged and more likely to click and more likely to do something on our on my site. So I found you're very valuable.

Bradley: You pitch it to them as it will benefit and their overall organic traffic numbers as well, potentially. Right?

Adam: Yeah. Because everybody else that's reaching out to them typically is not really thinking of how does this make them money? So I look at how are they monetizing? Is it AdSense? Is it what is how are they making their money? Can I put something together that will potentially make them money? Because then they have no reason to charge me because I'm putting something together that will potentially make them money.

Bradley: Yeah, I saw that long term money versus or recurring revenue. You know, for example, obviously, if they've got ads on their site, and they're getting ad revenue, then you know, a piece of content that ranks well and gets organic traffic consistently over time, that's going to actually produce a hell of a lot more than $200 for one guest post, you know, that nobody ever sees really, you know what I'm saying? So, yeah, I totally get that. What is it? WIIFM – what's in it for me, right? Yeah, so very cool. All right. Well, look, we've got not many Questions can compare to what we usually have them. I'm pretty surprised. But we're going to actually go through the ones that we have. And if we need to wrap it up early today, I'm cool with that too. So let me actually grab the screen and we'll get into it. Is everybody cool with that? You guys cool with getting into questions? Yep. You guys are quiet today on Hump Day Hangouts. You better post some questions or we will wrap it up early, just so you know, which would be like a first. That's okay.

Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

Bradley: Um, so the first question comes in from Lloyd, he says I have some older IFTTT accounts and when I went to login to IFTTT, I noticed all my tier two recipes have been turned off any idea as to why too many RSS feeds so IFTTT turns them off because it looks like spam. All are enabled, so it's working fine now, I don't know that's I mean, I saw the post in the Syndication Academy, Facebook group about that. I think, Lloyd I don't know if it was either posted it or what but I saw I saw a similar post about that. Well, other people commented and said the same thing. That would be a question that I would directed IFTTT. I'm not sure why that is. I haven't experienced that. Well, I mean, of course, I haven't gone through all of my different networks that I have running to see if anything's been turned off. But the ones that I have seen recently that, you know, I, I haven't seen that problem. So I don't know why that is.

I know that typically what happens if they're going to turn off recipes or athletes as they're called now, you, you usually get email notifications prior to them turning off, like if there's a reason that they're going to turn them off if they need attention, for example or something. Or if they turn them off, you typically get a series of emails saying, you know, that an app that's been turned off or disconnected, and it needs to be reconnected. So usually, there's some sort of warning signals, if they just arbitrarily turn them off. I don't know why. And that again, would be something that I mean, if I had an answer for you, Lloyd, I'd certainly give it to you, but I don't so that's something that obviously I don't work for IFTTT, I would direct them. That sort of a question to them to their support and see what their explanation is for that. So

How Do You Add Flick Or Nimbus The Same Way We Add @id Pages On Amazon S3?

Alright, the next one is Fitz. What's up Fitz? He says, Thanks for always answering questions on hump day it is appreciated when we add new sites like Flick or Nimbus or any other new sites, how do we add them? SameAs for @ID pages on Amazon s3. Okay, well, that's that's a simple one fits. You know, here's an example. I pulled this up earlier because I saw your question, I use that technical, technicalseo.com Tools Schema Markup generator, usually, when I've got to produce the code for local business, you know, structured data, and right under here is the social profiles. So for each one of these, you click now it's got a label here, but if you take a look at the actual code, there is no label. So it doesn't matter what these things say or what the icon is over here. They're just additional links. So when you and I know it's probably small on your screen, guys, but if I were to take this code, and I didn't grab all of it, but let's just take this code for him. minute, and pretend that it was already all filled out with the information that I was going to. Let's zoom in on this for a minute. Give me a minute. Okay, so all you gotta do is right here would be your same as URL, right? So loose HTTP, sameas URL, right? So all you would do is just add more of these, right? So just it's a tab, then it's, quote, your URL and quote and then a comma, and you leave the last comma off the last SameAs URL in that section of code. I'm not a coder, so I don't know what that all that shits called. I just know how to fumble my way through this stuff when needed. So my point is, you can add as many here as you want. Now, I typically recommend just adding tier one branded profiles. Citations can work too, but I usually will only add you know, top level like the citations that are really powerful.

But yeah, you can add, you can add as many of them in there as you want. Just remember the last and it just go validate it, check it in a structured data testing tool to make sure you didn't make an error somewhere. But it's really simple to do. And then the last thing is all you got to do is go update if you're talking specifically about like an HTML page, hosted an Amazon S3 Bucket, all you gotta do is just update the index dot HTML file. So go delete the original file from the bucket and then upload the new one. And that's it. That's all you should have to do. Okay.

Marco: Yeah, Bradley, I like using James Flynn's website. Okay, because he gives you the sameas code. All you have to do is enter the URL.

Bradley: Right? Well, that's what this does to. You just put the URL in here and it puts it in as the same as right here. Do you see that?
Marco: Okay. Yeah, yeah,

Bradley: all I was saying was, there's a limited number of here that they'll give you so like, even if I checked all of these, and these are the fields where you enter the URL in and it will you know, populate over here. But there's a limited number of fields. So if you have more than that, all you got to do is just copy the code, put it into a notepad file or use Notepad++ and it formats it better. And then you can actually just copy you know this and paste it in underneath and just keep adding as many as you want. It's real simple. It's not something that should be difficult. So all right. Good question Fitz.

How Do You Rank A Siloed Out Playlist Aside From Using Google Ads?

Next one is DANDAMN. I don't know if that's it or not, but it's a look looks like for a new YouTube playlist. I was going to get views, comments and the like. But I've been told this is no longer effective. embeds of the obvious next thing to do is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads? For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I use a method shared by Bradley in a webinar for video ads to no avail. Well, it's going to depend on a lot of factors, then. I see. I mean, I got,

I got one, in particular, I'd love to show you right now, but I can't because it's for a project I can't reveal at the moment. But I've got a project that I'm working on right now that I haven't done any SEO to other than it went out to a tier one branded syndication network, which is a brand new network because it's a brand new project. So and it's just one branded syndication network. And all I've done since that is set up an ad for it, and it's ranking on page one for a fairly competitive term. And so again, I see that is against my standard operating procedure is to set up ads, if you've got your targeting set correctly, you will get a bump from that. There is absolutely no question about it. So it also obviously, the video has to be optimized properly as well. So if you've got those two things, right, so you're on page correct. And then you're setting up your targeting correctly when you're driving traffic to it from YouTube ads. Those are your buying engagement signals from Google.

It will work. Again, it's it's likely that you've got something that's not completed or not optimized well and it could be the ads not optimized well or the targeting. Or it could be the video is not optimized well or could be an Uber competitive term. But that said, when it comes to using the YouTube playlist, that's essentially the YouTube silo method, right. So the idea there is to create the silo with your the term that you want to rank for if it's a broader term, then go find all the supporting keywords and then create similar videos that are supporting videos like supporting articles would be within a silo and put the place them on the playlist and there are different ways to link to do the internal linking from within the playlist to help to boost whatever video it is that you want. I would recommend that you know, don't just link from the video description up to the like the top of the silo which is the video that you the keyword that you want to rank for the most that should be the top of the silo. So video number one in the playlist, then all of this success, the subsequent videos right so

Those would be the supporting articles essentially the supporting videos are going to target longer tail keywords that would are in that same keyword theme. Right. So that same silo essentially. And then typically people would just link from the video description up to the video that they want or daisy chain them together so link from one video to the next to the next. And then at the end link back up to the top of the silo that that works too but use comment links, because comment links and by the way, you can pin those but comment links are at least they used to be and I haven't checked recently but I don't think it's changed or do follow links when their YouTube links from YouTube the YouTube comment links there do follow links so use those as well. Okay, so not only link from the video description, which is typically nofollow but not linked from the comments and then you can actually pin that link as a pin to comment so that you're it stays right below the video at all times. Okay, so check that as well as far as views comments in the like, if you're buying spanned views like, like you go to a view service, or and by comments and likes that way, Google's algorithm or YouTube, our YouTube's algorithm knows that those are fake accounts now that are doing that, because they don't have any real activity, like the algorithm can detect that stuff. Marco can go on and on and on about that, you know, to confirm what I'm saying.

So that's why I always recommend buying relevant traffic from Google directly. Because then you're likely to get real comments, real likes, perhaps real subscribe and you're getting views from real people. Google knows those are real people. Because you're buying traffic from Google, from known buckets, right? known buckets, meaning known audiences. And that's the whole point. If you're buying spammed faked engagement signals, the algorithm can detect that and it just basically disregards it's not that it harms it anymore. Like is I just think it's ignored. So you know,

As far as embeds, you can go crazy with embeds, you can go ape shit with embeds if you'd like. My assessment has always been and has been for a long time now though, if you go out and build, you know, 10,000 backlinks to a video or get 10,000 embeds for a video that has very few views, then is that natural? No, I mean, you can still brute force SEO stuff, doing that kind of stuff, especially with videos, you can still get away with that. But in my opinion, it's a lot better to do smaller embed last like 50 or 100 embeds at a time on like tier one embeds, then maybe do some tier two stuff and then send some traffic into that kind of like what we were just talking about at the beginning of this webinar, right? Send some traffic to some of the pages that the videos embed, embed it on to get views on those pages, that kind of stuff kind of activates the whole process because now it's looking as instead of just being a spam SEO tactic, it's actually getting those engagement signals and YouTube you can rank with engagement signals alone from you.

Guys, there's no question. You rank within YouTube and Google, you might need some more traditional SEO stuff as well. But engagement will help it to rank in Google, you know, Google search as well. So does anybody want to comment on that? Adam, you got any YouTube experience SEO stuff?

Adam: Which said about the ads, this is what I've done in the past. And that's definitely so my goal, especially when I don't have an audience or my client doesn't have an audience. It's a pretty quick and high-quality way of getting some engagement. It's not always good engagement, in the sense that sometimes the comments aren't exactly what I'm looking for. But engagement nonetheless. And indeed, I've seen that on multiple occasions impact my YouTube video rankings in the Google SERPs. So I certainly agree with that.

Bradley: Yeah, and so you know, again, with local guys, if you ever geographic targeting set you can go broader with your topical targeting, or your audience target. You know, I prefer audience targeting over topical targeting. But you can go broader with that as long as you have a really tight geographic area because then you're getting if you're getting clicks, engagement signals from local IPS, so your your geographic relevance is more important than topic for audience relevance, in my opinion, if you're trying to make a local video, if you're trying to rank something that's more global, or you know, national, for example, then it's much more important in my opinion, well, first of all, you still want to have local IP clicks and what I mean local is local to whatever your local area would be. If it's like if it's if you're looking to rank for a US-based term, you'd want your, your location targeting to be united states, for example. But what I'm saying is topical or audience targeting at that point would be more important in my opinion, because I've been able to achieve really good local video or local keyword rankings with videos by just using kind of broader topical or audience targeting, but setting my geographic area very tired

For just around, you know, within a 30-mile radius around a particular city, for example, that kind of stuff really helps. So again, if you're not seeing any movement at all, and you said you spent a lot of money and not seeing any bump in rankings, my guess is you're not you're targeting is incorrect. Okay, during the MasterMind, I'd be happy to analyze that for you live on our we got a webinar coming to our MasterMind webinar tomorrow. So I don't know if you are not if you are posted in the group will take a look at it for you tomorrow.

Marco: And if he's not, then it's a good time to join.

Bradley: I agree. I agree.

What Are Your Thoughts On Google Neighborhood And How It Differs From The Regular GMB?

Alright, so Gordon's up he says, Hey, guys, thank you very much again for your hump days. Help. Okay, it is greatly appreciated. I've been hearing lately about ranking in the Google in Google Neighborhood, as it's easier than ranking in the regular GMB three pack. What exactly is a Google Neighborhood? That's a good question. Is it different than the regular gym be three pack? And if so how is the ranking protocol different? I don't know what a Google neighborhood is. I've not heard that term. Unless there

Somebody was just talking about ranking on a more like, you know, hyper-local level, like suburb based keywords instead of, you know, citywide, maybe like neighborhood-based or, you know, very small section or boroughs. You know, like, for example, I don't know, maybe that's what they're talking about. I'm not sure as any anybody know what Google neighborhood is? Yep. What is it? Okay.

Marco: It's actually two to two things. It was started in May of last year. I think it was. So yeah, about a year ago. One is Google neighborhood, which allows you to build interestingly enough, my map, people say My Maps are dead, right, Bradley. Yeah. But here's Google last year, giving you a whole new platform where you could build a map around your neighborhood, right? This is this. This is one thing because it's my maps and yes, of course. It's totally different from the GMB three. Because GMBs use Google Maps, not My Maps. Now the other one the other project that they started with neighborly, but neighborly with you, because they actually started it in India. So the neighborly project is for people to form I don't know, relationships are on the neighborhood in India, it's not yet available everywhere. So it's just two different things and I don't seem like it could be beneficial to build you know a neighborhood map with all kinds of relevance and of course, your clients project being the most prominent in the neighborhood driving directions, K, it uses km L and you could do a KML download. If you can do a camera download, you can do an upload, and you could do a whole lot of nasty excuse me relevance in using KML, right. We do that with my maps all the time and all RYS Academy Reloaded. So yeah, it's two different and distinct things from the GMB three pack. unless they've updated it from the last time that I took it. I haven't had a look in about three or four, four months, regarding the two projects that they started. You know, I try to stay on top of my maps and everything that's going on there because they work so well.

Bradley: Very good. Thank you. I wasn't aware of that. It's not something I've even seen this Google Neighborhood. So.

How Do You Find The GMB Listing URL To Use In Authority Backlinks For Rank Boosting?

Okay, cool. So how do you find the URL for GMB listing to use authority backlinks for rank boosting? Thanks again, okay, so go into your GMB dashboard, click on the Info tab. You can even find it on the Home tab where it says view on search and view on maps. Just right click copy link address, paste it into a notepad file. Remove any of the, you know odd characters after the CID number, which is essentially the ID number for that location. So at the end of the URL, sometimes there will be like ?=en for English and in there might be some like coordinates and things like that you can eliminate all of that stuff. And then you're just left with a maps.google com URL with something like cid= or something like that. That's your URL. But you want to change the subdomain from maps dot google.com to www.google.com. Because if you take that, if you right click that link address, as I'm saying, right click on the view on maps, and then copy link address and you go to a redirect checker like redirectdetectivecom or .org I think it is or where goes or something like that. And you paste that in. It's a 302 redirect to that same URL, except instead of maps.google.com, it's www.google.com. With its but the rest of the URLs exactly the same. So my point is, you just want to swap that subdomain from maps. to www. and then that URL, right There is a straight 301 redirect. And it's not even a redirect if you take that URL and put it in a redirect checker, it's going to say 200 test, okay? Right, that's the HTML code or whatever, the header code or whatever, it's a test, okay at 200. But if you go paste that into the browser, you know, the address bar, and click Go, then it will load the map listing and then once the map listing is fully loaded, it will convert to that long, stupid, ugly URL that maps gives you. So that's why I'm saying it's interesting because it's it's essentially a redirect, but there's no redirect in the HTML header, it only converts to that really long URL once the browser is fully loaded, the maps listing, so that's the best link in my opinion to use. I've done some testing with that and I've got the best results using it.

Okay, good question. Dan says I noticed an email at $17 price for the video lead gen system. Is that an add on or what exactly for that is that for I can't tell you because I don't look read all of our emails. Dan, I'm not sure about that I'm sure it was probably an order bump and that was probably before we launched the new version of it. You're probably talking about an older one correct me if I'm wrong but if you have a question specifically about it find email and contact us at [email protected]. Okay.

Does The Lack Of English (UK) Translation For Ultimate SEO Plugin Matter When It Comes To Ranking UK Sites?

Tony says thanks for all the work and advice always very useful. I managed a few websites part time and I like to follow the battle plan advice the ultimate SEO plugin download page says that this plugin is not translated into English UK yet. Clearly, I would like to use it but I am in the UK with UK clients. does this matter?

Isn't it pretty much the same except for the miss the odd spellings of a few words? Is it Can anybody correct me on this one is there there's something significantly different between UK English and American English where the plugin wouldn't work? Not only the spelling, but I don't see how that should matter because you have to type in your titles and your descriptions anyway.

Marco: Yeah, so. I don't think that there's any difference and do get the plugin get the paid version. Yeah, the SEO ultimate plus get away from Yoast. I hate that fucking virus man.

Bradley: Yeah, that's all Bloat. Seriously, that's a great plugin guys that the get the paid version SEO ultimate plus their version two dot o was coming out soon it's been in beta testing for months now because the coding behind it is been delayed a few times but you know it's a great plugin and the paid version I don't think the free version is really supported anymore anyways, but the paid version is and it's still my SEO plugin of choice no choice.

Marco: It's two years old it probably won't work with the new newer WordPress right. We're at 5.1 point one I mean the free version. Yeah, the free version is it's not updated. So but SEO Ultimate Plus, you get a five star five site license for what? 45, 46 bucks. Totally worth it. If you're in our MasterMind you would get 10 licenses. That's another reason instead of paying 97 bucks you pay the regular 47 or whatever. And you get a 10 website license for another reason to be in our MasterMind, Jeff he's a buddy man. Yeah.

Bradley: So yeah, I don't think it would make any difference as far as UK English versus US English. I can't imagine it would we got a lot of members that are from the UK that are using it, and I haven't heard that before. So but again, they're probably using the paid version.

How Long Does It Take For The RYS Stacks To Start Showing Its Ranking Power?

All right, Gergely. I guess it says, Hey, guys, thanks for these webinars. Usually how many does is it take days does it take for an ROI stacks to show that start to show their power? That varies. It does take a while it does. There's no question. It's not something that happens overnight. But the boost that you can get from it can be quite significant and they can and it can last for years. I just demonstrated that again last week when Marco and I did the MGYB and Syndication Academy update webinar, I was talking about that. I can demonstrate it again. But my point is those the effect from that will last for a long, long time. How long does it take for it to show any boost? That really depends, and I noticed sometimes it takes a lot longer than others. Marco can, you can comment on that?

Marco: Yeah, sure. And I'm gonna go totally with you. It depends. It depends on the competition. It depends on your keyword targets. It depends on how well your website structure set up. It depends. If you're aiming it at GMB. Right. And if you're trying to pop it into the three pack, it depends on how much power you're putting behind it. Are you doing press releases? Are you doing link building? Are you doing link building to your drive stack and press releases? Are you doing tiered link building? This whole matters because that's the amount of power that you can push. If you read the done for you User's Guide, it recommends waiting 21 days, because that's when you clear the Google dance. And you know that some people will say that there's no such thing as a good Google that they call it a sandbox, call it whatever you want. It takes 21 days, from the moment you start for your project to settle into where Google thinks it could be. So on the 22nd, day, you go and you take a look, whatever Rank Tracker you're using, I like to use a Search Console and Analytics to see what kind of bump I'm getting to see if anything moved up. Plus, some local rank trackers if it's local, or some other type of rank trackers. Once you have the data that you need data. You can't go on suppositions you can't go on. What if you can't go on how long will it you have to have the data once you have the data and you see that you have stuff on the second page that you can push up there, you can hit it with presses, you can hit it with a PR bomb, you can hit it with, you can do a MyMap and beds, and then link built to the mind map in bed. There are tons of things that you can do. That's why you get the User's Guide. And if you didn't get the user's guide, you should have gotten a link in your email by the way to download it. Then what you need to do is contact support at mgyb.co, and ask for you done for you User's Guide because that tells you what to do.

Bradley: There you go. And again, this will be demonstrated on the webinar last week that I was talking about guys, which is nuts. This is you know, this is all done from a drive stack. That's the Google site within the drive stack. Okay, this is the WordPress doc this was done. Take a look at the date on this. I know it's probably small. I'll zoom in on just one of them, guys.

Look at the date on that May 16, 2015. So that was almost four years ago. And if you take a look at this guys, this was just one of them and this was four years ago when I didn't even know like I just learned how to build a Dr. stack that day. And I didn't even have instructions for Marco, he just told me about the concept. And it was on a Saturday and I literally took, I stopped doing what I was doing that day, and spent about five hours building my first drive stack, without even any instruction, just based upon that little bit of information marker told me and this if you take a look at this, guys, I mean, again, ranking number one for four years. And the WordPress com site, it's pushed my main site up and put me into, you know, I've got somewhat of I've got a local IP, so I'm showing a knowledge panel as well. But for various keywords or variations of the keywords, ranked for many of these properties, again, with doing absolutely no backlink building, and just actually doing the drive stack stuff, right. So again, number one for all our ranking all the other Virginia SEO agencies with a shitty Google site that has shitty spun content, like literally that was a spun article from a content farm and it's got nothing but a bunch of drive.

That's a broken Google Plus embed. Google Plus is dead. And like it's just absolutely been dominating for four freakin years now. And what's interesting is this wordpress.com site, free WordPress. com site, if you guys go view page source on this, the only content on this page and the post body of this page is this right here. The rest of that is just embedded iframe, they're just embedded drive stack files. There's absolutely no written content on this page, guys, except for that one line of text right there. And it's been ranking number one, or in this case, that's what number three for years and there's no bad go check the backlink profile on this stuff. It's insane. And so again, like you know, it took probably, I don't know, seven or eight weeks before I like I remember because I had been checking on it for several weeks. I was checking on it to see if if anything had happened from the stack that I built was the very first one that I ever done, and I don't build them now. Anyways, we got somebody that and for us, right? You guys do too. You can, you can hire us to do it.

But I looked at for four weeks, I kind of track this. And then I gave up on it because I didn't see anything from it. And then one day somebody had said something I said, Oh, yeah, let me go check on that. And it had been several weeks, and I went and checked on it. It was boom, number one. And it's been number one ever since. And it's just been crazy. So it does, it does work. And it's not, that's not the only example. That's just the one that I don't mind showing. You don't I mean, so, be patient. Also, some of the other things you can do is build links to it. That's you know, we've got a link building service specifically designed for that at MGYB. So you know, you can hit it with kitchen sink spam, and it will take it like a champ.

What's The Use Of @ID Pages?

Alright, next is what's the point of an ad ID page. Did you make any tests with that Id pages if they make a difference? Yeah, we wouldn't have taught it if we didn't make tests if we didn't test it first. So we are you know, everything that we do we've tested and it has to do with. The reason it works so well is iframe stalking, which is taught in RYS Academy, primarily. But the @ID page principal or the method has been taught in pretty much all of our different paid courses. And that just works really, really well because of iframe stalking. Okay. And it works, it does make a difference because you can use the @ID page or any sort of stacked iframe page doesn't have to be an @ID page. We just do that, because that's very specific to local guys. But again, you can create tier one properties that are using a Google site, for example, with a bunch of iframe stuff that you do, and it's not going to get into specifics here. But then that becomes a link building target. Right, that becomes a target that can boost all of the assets. So yes, it does absolutely help if you're in any one of our paid training, and you'll know how to build them. If you're in the MasterMind, we can get into that much deeper if you'd like. You know, we can talk about why and how and I can show you other examples.

Okay, Dan says I will have to go through. So he's the one asking about the YouTube ads and a playlist and all that. He says I have to go through with a fine tooth comb. Because what you mentioned, I've done with the exception of comment links. Thanks for the input. Yeah, no problem.

Also, Dan, think about this. If you have other profiles available, like from syndication networks, for example, other Google profiles that have YouTube accounts, you can go in and actually take that video and add that video that you want to rank for and other playlists. So in other Google profiles, create a playlist, a keyword optimized playlist for the keyword that you want to rank for, and then add the video that you're trying to rank into that playlist in other Google accounts, right? like it, comment it from those other Google accounts, as long as you're not all logged in from the same IP. So for example, and even if you are, it's okay, but not what I'm saying is don't, don't just go clear your cache and cookies and log into another Google account. That doesn't work. What I'm saying is if you're using something like browser or ghosts browser or something like that

Where your browsing sessions remain intact for each profile, you can even use the same IP, that's fine because all of those different profiles are going to be acting as if they're their own. You know, their own profile, there have their own browsing histories and things like that. And so you can use those to kind of help give it a boost. I had it I ran a test for one of the videos that I had done some standard SEO stuff like it went through my syndication networks. And I had set up a video ad for a YouTube ad for it to start getting some engagement but it was bouncing on page two like it was hovering on page two. And then all I did was I took five different browser to profiles that I had that have a significant history built for them. And I went in watch the video, I commented with one profile I liked it with another profile then with the fifth but I did several things but it with the fifth profile. Again, they were more aged Google accounts but that have had a

You know, significant browsing history and activity that have accrued within those profiles for, you know, over the last couple of years, really. But the last thing I did was I created a playlist keyword optimized playlist with the lat the fifth profile, added that video, then I commented on it with the playlist URL is the comment. And, and like, within, I'm not kidding, within 30 seconds, it jumped to page one, and it's been on page one ever since. So that kind of stuff really does help if you can get the video added to other people's playlist, essentially, even if you're doing it yourself. That will help to Okay.

What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

All right. We're almost out of time, but we can run through the next two, I think Hey, guys, one more question. Did you ever want a new situation to take the number one organic gym be ranked from a competitor when both your client and the competitor had the same name and GMB and nearly the same exact match domains, both shoot for the same they both shoot for the same exact match, brand new. What makes Google decide that one brand is actually now another brand eg one website, taking over the top positions, even knowledge panel in some cases? Usually navigational type search queries, which again, it's an engagement or an activity signal. We've talked about this many times in the past. But what's called site weight is part of the algorithm, I think that was introduced in the algorithm way back in like 2010 or so I remember I learned about it in 2011. But essentially, if all things are being two, if two sites, two brands with a website were equal, all things being equal, which I know is damn near impossible, but if they were, if one site has the navigational search queries, and then they click through more than the other, that one's going to have more weight in Google's eyes, in other words, is given more weight given more authority. So what I mean by that is doing some navigational search queries a query like a brand, a brand search or a website names

So in other words, if it's Joe's plumbing, com, we'll just use that as an example is the website and the name of the company is Joe's plumbing. Then people doing searches for Joe's plumbing. I know you're saying you've got a competitor with the exact same name, but you've got a unique URL, right? So if you've got Joe's plumbing.net and the other guys Joe's plumbing com then I would do like Joe's plumbing.net searches like a search for that domain name and Google and then click through

you know, you could do a navigational searches, which would be brand plus services like so different types of services, service keywords, or product keywords, depending on what type of business you're trying to promote. I'm looking for the contact information so Joe's plumbing contact, or Joe Joe's plumbing phone number, like seriously that type of a search query Joe's plumbing, plus phone number, like you put that in and if it pops up with the right phone number on the right list and click through those kinds of things. Now not it's not something that you can do from the same IP that it's going to have an effect

But if you can kind of crowdsource that out, there are ways to do that right micro-task worker, for example, those type of navigational queries will help to push it out something that you have to maintain though. So you know, until once you take over that position or get your knowledge panel to appear as opposed to the competitors, a lot of times organic activity will take over anyways and will help it to maintain that. But you can force that issue. You can also do it with ads. Again, I can't talk about how to do that here but you actually can do part of that using Google ads or even Facebook ads. So again, it's all about that activity and engagement signals on the brand that you want to promote and that's going to help to give it that edge. I mean, you can do some other standard SEO stuff but I found that you know, we've been a Marco and I have both done tests where we've been able to manipulate knowledge panel or in things like auto suggest, by you know, specific engagement signals. Marco, you want to comment that all that?

Marco: No, that handled it perfectly.

Adam: Yeah, that's been my experience as well. Using stuff like, micro workers is one of my favorites but there's a number of other ones that are Yeah, good. Hang on where you live?

Bradley: Well, yeah, that's an old process. We talked about Ivan boot Amir taught me that years and years I think it was 2011 might have been 2012. But that's where he like introduced that, that concept and micro-task workers and I mean, it's it really that's what I call click-through spam, but so CT spam, but it works really well. Again, you have to engineer it correctly, but if you do it right, then you can significantly change, like the positioning of a website and you can also change like auto-suggest, you know, suggested search queries and all kinds of stuff doing that.

Adam: Yeah, it's good for like, reputation management's where, you know, you know, brand name, spam comes up and you want to put something above it in an auto-suggest have used it for that. But yeah, like you said, it's the kind of thing you have to maintain when you start doing it for a period of time. In my experience, it often reverts to what it was. Yep, not done anything else.

Bradley: Alright guys, we actually have to wrap it up. Sorry. We're at the five o'clock mark and I have to run but I appreciate all the questions they did come in. We were worried that it was going to be a slow day today, but it wasn't. So thanks, everybody, and Adam. Hey, man, thanks for hanging out with us today.

Adam: Da totally My pleasure. I'm really really grateful for you having me it's been a little bit of fun.

Marco: Absolutely, man. Anytime. So thanks, Marco for hanging out, dude. We'll see all the man. Thanks, Adam. Bye, everyone.


How Do You Make Money Curating Content?

By April

In Hump Day Hangouts episode 203, one participant asked how one can make money curating content.

The exact question was:

Is it really possible to make money curating content? I know there is tons of value in using that content for your PBNs and syndication networks I can see that for sure. What I don't get is how can you profit from content curation? I never see posts of people looking for content curation. Even if someone needs a content marketer I still feel they would be expecting unique content not curated? Where can I find people who are willing to pay curated content? I would love to hire a VA, train them to write this content and profit but I just don't see how that is possible except by just using that content for my own sites or client sites for backlinking purposes only. Let me know thanks!

This Stuff Works


What Is The Proper Balance Between Curation And Original Content?

By April

In episode 176 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the proper balance between curation and original content.

The exact question was:

What is the proper balance between curation and original content? AND ratio of Content with money hooks versus just informational content?

Grateful for your help as always

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Should I Expect Issues If I Write Blog Posts And Repurpose Them To Videos, Embeds, And Syndication?

By April

In episode 161 of our weekly Hump Day Hangouts, one participant asked whether there are any issues if one writes blog posts and repurposes them to videos, embeds and syndication.

The exact question was:

Good Day, I want to write blog posts
Create a video of each blog with content samurai
Then syndicate the video
Take that link of video and embed it into the blog then syndicate blog
Any issues?

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How Would You Handle Curated Content For Multiple Real Estate Clients In Multiple Cities?

By April

In episode 160 of our weekly Hump Day Hangouts, one viewer asked how one should curate content for different real estate clients in multiple cities.

The exact question was:

I'm currently curating 2 posts a week for my real estate client: one on real estate topics made with recent articles, and another on local news with local papers as sources. If I wanted to use this model with another realtor in another city, how different would the real estate post have to be? For instance, if I had 5 realtors, it would start to get hard to have them all completely unique every week. Could I edit them, or would I hire more VAs to write more unique ones?

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Can You Add A Link To Your Money Site In A Curated Post?

By April

In episode 127 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it's okay to add a link to the money site using a keyword from the text in a curated post.

The exact question was:

If you “”curate'”” content on a web 2.0 from another source, can you add a link to your $ site using a keyword from the text in the curated post? As well as linking back to the source of course?

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