Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?
Bradley: Good, man. How are you?
Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.
Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.
Adam: Cool. All right. Chris, how's it going, man?
Chris: Doing excellent.
Adam: Good deal. Hernan?
Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.
Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].
Bradley: [inaudible 00:00:53].
Adam: Yeah. Anyways, Marco, how's it going?
Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.
Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?
Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.
What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.
That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?
Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?
Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?
Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.
Bradley: Okay. Far enough. Next.
Marco: Your muted Adam.
Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?
Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.
Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].
Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.
Adam: Now, we got it.
Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.
Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.
Bradley: Wayne's still picking on you.
Adam: He is. If I had more time I would turn this into talking about my headphones, but-
Bradley: It's awesome, though.
Adam: Let's get into it.
Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?
Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?
Adam: Got you.
Marco: There we go.
Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.
[inaudible 00:08:51] is up,
Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?
For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.
They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?
One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?
We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.
It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.
That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?
As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.
Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?
If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.
It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.
Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.
It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.
Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.
Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.
I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.
Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?
If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.
We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.
Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-
Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.
Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.
If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.
Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.
If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.
Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.
We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.
Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?
Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.
Bradley: That's right.
Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-
Marco: Give yourself extra work, because it works perfectly well.
Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.
You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?
Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.
Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.
Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.
Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.
Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?
Adam: We do have them in a playlist, though, so you can at least go into the playlist.
Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-
Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.
Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.
What Is The Maximum Number Of Separate Tags That Are Safe To Use?
Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?
Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.
Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.
Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.
Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.
What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?
Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.
Ranking Using 301 Redirects
Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.
We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?
Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.
Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?
Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.
Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.
Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.
Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.
Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.
Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.
Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.
Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.
Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?
Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-
Bradley: Promote the shit out of somebody else's stuff.
Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-
Bradley: Structured data spam.
Marco: Structured data spam.
Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.
Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.
Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?
Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?
Can You Have Multiple Verified Websites For Cards And End Screens?
What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.
Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.
Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.
Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.
What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?
All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?
What Are Your 3 Favorite Video Rank Trackers And Why?
If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.
Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.
Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.
In episode 125 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if having your content ‘curated’ and hosted on another website is a legit SEO practice.
The exact question was:
I have been contacted by a salesperson to do some content marketing with the following site, www.azosensors.com. The just of the campaign is they will take existing content that is already hosted on my site and “”curate”” the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms (the title of the article was changed as well). My question, is this legit SEO practice (it feels like cheating Google or trying to trick Google…)? How does this site rank articles to get SEO traffic when their URLs are defined by parameters (ex: http://www.azosensors.com/article.aspx?ArticleID=764)? Is there value having people read your content on other domains that you can't capture leads, data, remarket…(still can't grasp the concept of having people read content on someone else's domain)?
Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?
Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.
Adam: Good deal. Hernan, how are you doing?
Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?
Adam: Hey, good you got Marco, so how's it going, man?
Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.
Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.
Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?
Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.
That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.
Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.
Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.
Bradley: All right.
Adam: Yeah. I think that's it. You guys got anything else?
Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].
Adam: Let's do this.
Bradley: All right. I'm going to take the whole …
Adam: All right. We've got your whole screen.
List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS
Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?
“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.
Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.
Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.
Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.
Adam: Not true, but it will be much cheaper.
Bradley: The vmail training?
Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-
Adam: It's going to be [crosstalk 00:09:03] discount.
Bradley: My bad.
Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.
It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].
Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.
Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.
Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.
I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.
Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-
Hernan: Yeah. Rubles.
Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.
Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.
I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.
If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.
Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?
Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.
Bradley: Right. You guys have any comment on that?
Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.
For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.
Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.
Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?
Hernan: Point Sapelink at a drive stack and watch what happens.
Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?
Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.
Bradley: Bogged down.
Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-
Bradley: Local sites.
Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.
Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.
Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space
Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.
Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.
That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?
“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.
Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.
Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-
Bradley: It's usually not necessary.
Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.
Bradley: [crosstalk 00:26:23].
Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.
Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?
PowerSuggest Pro Vs ScrapeBox Keyword Scraper
Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].
Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.
Bradley: [crosstalk 00:28:01].
Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.
Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.
Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN
However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.
I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.
I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?
Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.
They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.
Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.
Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.
Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.
Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.
Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.
Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.
That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.
There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?
Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.
Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.
Bradley: [crosstalk 00:39:58], call only ad?
Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.
Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.
Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory
So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?
The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.
“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.
Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings
Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.
Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?
Bradley: Mm-hmm (affirmative).
Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.
Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.
Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads
What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?
Marco: Sorry. I was muted.
Marco: I'm not sure.
Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.
Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.
Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.
Bradley: Yeah. Of course.
Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.
Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.
Marco: For an imacro you can even go into Fiver.
Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.
Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.
Marco: He can also teach his own VA how to do it from that drive stack.
How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??
Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.
Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.
Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-
Adam: What's up?
Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.
Adam: Hey everybody, welcome to … Hey, Hernan, how's it going? Welcome everybody to Hump Day Hangouts. This is number 96. Hernan is here, so Hernan, take it away. No, I'm just kidding.
First of all, I think we wanted to get the important stuff out of the way. Today is National Beer Lovers' Day so I thought I'd start things off here [crosstalk 00:00:23]. Cheers. Not bad. Got a Session IPA out of upstate New York. It's good stuff.
Bradley: I'm refraining. I didn't even know it was National Beer Day until about an hour ago and I was like, “Woohoo! I'm gonna start drinking early,” but the two-and-a-half hours of webinars coming up, I decided I better not until afterwards. I assure you, though, as soon as this webinar is over I'm going straight … We got a local brewery. I'm going down to the brewery and sitting my ass at the bar and not leaving for several hours.
Adam: Gotcha. I played it safe. I got a Session so this is like 4 1/2%, so basically not much. Anyways, moving right along. We got a few announcements today. After we say hello to everybody, we'll get into that, but Hernan, how is it going, Hernan?
Hernan: Hey, guys. Hey, everyone. It's really, really good to be here. That's what I get to jump really, really late on the call. I wanted to say, “Hi,” but anyways, it's really good to be here.
Adam: Awesome. Marco, what's up, man?
Marco: Man, it's warm, it's sunny, it's Beer Day, and I can't drink.
Adam: Aw, man.
Marco: I might, though.
Bradley: Sure you can.
Adam: Well, you know me and Bradley will pick up the slack.
Bradley: You need that can-do attitude, Marco.
Marco: Pick up my funeral bills, right?
Adam: Bradley, how's it going?
Bradley: Good, man. I'm just looking forward to having my beer.
Adam: Fair enough. You can live vicariously through me for a couple hours.
Let's see. First up, we've got some… Oh, that's right. Serp Space, man. Cool one. I'm gonna be posting some stuff here once I stop talking, but we've got a special discount from Serp Space. This includes, not just IFTTT networks, but also link building if you ordered them together. That's kind of an important thing. If you want to do some link building on a network, now would be a good time. I'm going to post that in there with the information. It's just a forty-eight hour coupon, if you can go over to Serp Space. I'll give you the links and you can get your IFTTT network. This applies to all single-tiers, full two-tier networks, and then link building on top of that. Pretty sweet discount.
Right after this webinar, we're going to be going to the MasterCLASS like usual, but in this case we've opened up and you all are invited to join the MasterCLASS. I'll also post the link to that in case you haven't seen it. You're going to want to be there. It's Simon … I'm going to let, actually, Bradley or Hernan talk real quick about this.
Bradley: Yeah, it's Simon Dadia, the creator of BrowSEO. I use about five or ten percent of what BrowSEO is capable of, but that five or ten percent that I use is incredibly important to me and to my business. I don't even know most of the things that it does. We're lucky enough, fortunate enough to have Simon on today from 4:30 until 6:00pm for the MasterCLASS webinar which we're opening up to the public. He's going to come give a demonstration of BrowSEO 3.0, which was just released this week, and go through all the functionalities and all the stuff that I don't even know that it does that I know is incredibly powerful. I'm actually looking forward to this myself. I've been using BrowSEO for close to a year now. Some of our virtual assistants use it as well so it's really, really important. I would like to get to know the software better, and who better to learn it from than the developer himself.
Everybody is welcome to attend that today. I highly encourage that you stop by and take a look at it. Even if it's something that you're not ready for at the moment, I would encourage you to check it out so that you understand what the tool is and maybe when, later down on the road when you are ready for it, you'll understand why it's so important and critical to have in your business.
Adam: Awesome. We wanted to mention… We had a couple who have been asking about our RYS Dumfries services. We're going to put the link in there, obviously, you can find out some more about it. If you're a subscriber of ours, we're going to send out a special discount. That's not something we're going to post publicly, but if you're interested in that, you'll get it in the e-mail. If you're not sure if you're on the e-mail list just say something here, and we'll point you in the right direction.
Bradley: All right. Anything else?
Marco: Yeah, I just want to add… Guys, video powerhouse. I know that you're hearing that there's this embed network, that embed network. We're putting a lot of time and effort and just sweat into making this the most powerful embed network, bar none. I won't even share in the mastermind the type of stuff that we're going to inject into our networks to just get everything juiced up and going. If you're not in there right now, I will suggest that you get in there at the lower price, because once this is all scaled out, the price will be going up because of all the time, effort, and money that is going into development and into scaling the networks. I hope that everyone else here knows that when I get into something, and once Semantic Mastery puts their name on something, you can bank on it that it's going to work the way that it's supposed to.
I just wanted to add that. If you're not in it, fine. Don't. But for those of you, especially video people… By the way, we're going to be doing map embeds, also, but video, you know how powerful embeds are. Just imagine what Semantic Mastery can do for your videos.
Bradley: We got a full team now working on building that out and really further development. We've got a coder on it, we've got several builders on it, we've got Marco involved. We've got a full-on team, six or seven people working on this now, guys. We're really trying to scale over the next couple of months, and make it incredibly powerful, because it's something that really got put on the back-burner for a while but now we've ramped it back up. We certainly encourage you to get in now while you can.
Other than that, I guess we can get right into questions. Am I right?
Adam: Yeah, let's do it.
Bradley: All right. Let's do it. I'm going to grab the screen, and I'll zoom in, guys, because I know that makes it easier for you all to see. Give me one second. Cool. Is that good enough? Can you guys see that fairly well? Besides Adam's smiling face? Okay, cool.
Redirect Expired Domains To A Tier-1 IFTTT Network
I usually avoid those, Ryan. They may still have some juice. If the back-link profile is clean, they may still be valuable domains. The problem is, typically, if you see that they had been built as a PBN and then they were dropped, or likewise, if they had Chinese content on them and then they were dropped, which, you know, that's how you picked it up again… A lot of the times it's because it had been de-indexed. That's the only reason why it was dropped, because if it had a clean back-link profile and it was not de-indexed, then why would the PBN, whoever owned it as a PBN, why would they drop it or why would the Chinese company. That's not always the case, but more often than not, it is. You won't really be able to tell that without purchasing a domain, and in submitting it to a search console, and then looking for the manual spam action notification or message within search console. That's really the only way to tell. If it was a recently dropped domain, or one that was in auction, for example, or one that had just recently been dropped, if you do a site colon operator search on it in Google, you can sometimes still sometimes see indexed links or indexed pages or posts. If that's the case, then it hasn't been de-indexed.
Most of the time, when you're buying stuff like domains that you found, or scraped with Blue Chip Backlinks, they've been dropped for some time, and so there won't be any indexed pages anyways. You can't tell whether it's de-indexed or not that way, by checking for indexed pages, because it's been dropped for so long that it's fallen out of the index. There's no way to really tell without purchasing a domain and then actually submitting to search console and then looking to see if there's a manual spam action notification.
Typically, I just avoid those altogether, but if you have some of them, then I would certainly not point those directly to a money site. I would point them to a buffer site, but I would still probably go ahead and submit those rebuilt sites, if you're rebuilding them, whether you're rebuilding the old content or building a PBN – putting a blog on it – if you're just doing a redirect, you don't have to worry about all that. What I would suggest at least doing, is taking a domain like that, and putting at least the homepage content on it. You could just do the archive.org from way, way back. What I mean by that is go back before it was a PBN or before there was Chinese content, just download the archive file, upload the index.html file that you pulled, and then submit it to Search Console through a persona account anyways, to check to see if there's any spam actions, manual actions taken against the domain.
That's what I would do first. It'll only take you a few minutes to do that. Sometimes you've got to wait twenty-four hours or whatever in Search Console for you to see a notification, but if it comes back clean, then try to force the index, which is what I'll do. When you submit to Search Console, it'll usually index anyways, but if it's indexed, if there's no manual spam action, and it indexes, then you know it's a clean domain, at least clean enough to be used to point to a buffer. You could just do a redirect at that point, or since you already have the index.html page uploaded, you could just go in and hack a link into that page itself. That's entirely up to you how you want to do it, but that's how I would do it because I personally don't like to use any kind of manual spam action domains in my link stream, anyways. Even if it's two hops from my money site, I still don't want to inject something that dirty into my link stream, if that makes sense.
Hernan, what's your take on that? Is Hernan here?
Adam: Yeah, but he's having some browser issues, I think.
Bradley: Okay. How about you, Marco?
Hernan: I'm trying to roll back the Chrome because the latest version is hammering on my end and it's pretty bad.
Bradley: What about Marco? Is he still here?
Marco: Yeah, I'm still here. I agree totally. You just have to be really careful. That's it, just due diligence. They could still be used, just we always taught, launder the juice. Google is going out further and further, that's why you have to see if there's a manual action. Eventually, it might catch up, it might hit your … Although it could stem it. Your tier-one could stem that …
Bradley: Yeah, tier one.
Marco: [crosstalk 00:11:30] could be directed to it, sure. It won't really hurt it. It won't push it through unless it's due follow. Then you might get into some problems.
Bradley: That's why I was saying, Ryan, I typically just avoid those domains because you really just don't know until you've purchased it and done the various steps that I just mentioned. For that, that's just a lot of additional work just to test to see if the domain is worth anything.
Importance of Title Tags For Maps Ranking
Okay, Mark says, “Hi guys, hope you're well. Got a title tag question for you. Let's say I have a lead gen property called Roofer Pro Dallas, and a keyword I want to rank in Maps for is “roofers Dallas,” if my title tag was “roofers in Dallas,” “Roofer Pro Dallas,” is this over-optimized?”
Yes, it does, but what I would do … That's the brand name, Roofer Pro Dallas, so that's a lot of the times why … You might be able to get away with that one because this is the brand name, and there's slightly different terms. I would still kind of shy away from that, if possible. What I would probably do in this situation is just do – if the keyword is “roofers in Dallas,” I would go, “roofers in Dallas” and then put the phone number, then that would be it. I would just omit the brand name from the title tag. That's what I would do. Again, that's only because those are two very closely related terms, like “roofer” and “roofers,” I would think that would be over-optimizing.
It's interesting because I found with YouTube videos recently, with adding a second keyword into the title tag, it actually gives it a little bit more of a boost, but with websites I don't typically like to do that. Usually, the format that I use for all title tags is, I do the keyword, which is primary keyword plus city, if it's a local term, then I'll do a separator. I don't use the pipe symbol anymore, though, guys. I think it's kind of a spam signal. I don't have any data to back that up, I just don't use it anymore. I just use hyphens now, but let's just go through this real quick. Then I'll do the phone number. Then I do the brand name. But again, in a case like where the brand has the keyword in it, which happens a lot, especially with contractors, then what I'll do is I'll just omit this last part of it, and just do the keyword plus the phone.
You could test that if you have more than one property that you could test something like that on, or a couple different key words, a couple different landing pages. You could do one landing page the way that I just mentioned, like this, and then another landing page like the way you have here with the brand new appended at the end, and see if you get better results with one over the other. That's what I would do is test against – on the same site. If you've got two different landing pages, that's what I would do is test against it. Personally, I would say that looks a little bit over-optimized there. It's almost like stuffing the title tag, if that makes sense.
Marco: Hey, Bradley, I just posted something in the chat, the way that I would break that up just to include everything.
Bradley: Okay, I got it. “Roofer Pro-Dallas roofers.” Yeah, you could do that too. “Roofer Pro-Dallas roofers.” Again, you might still be a little over-optimized. I'm just real cautious about that, guys. I would test it, and see. Remember, if you're going to make a change, Mark, you can change the title tag. Just once you change the title tag, leave it alone for about three weeks. Then assess what movement has occurred after about three weeks has passed, and see. If you've improved, great. If you didn't move at all, then it didn't do any harm, but it didn't do any good. If you dropped a spot or two, or whatever, then you know to go back and change it again. All right? You don't want to do too many changes too quickly. Title tag is pretty damn important, because that's the first thing that Google sees when it hits your page. That's the first thing the bots see, is your SEO title. When you make a change like that, you don't really want to do anything else on that page until it's had time to settle in. Which is about a three week period.
Getting Traffic For Curated Content
Henry says, “Hey guys, just bought Content Kingpin, checked it out already. I must say it is really another great product you guys produced, and I'm sure it can help me a lot with my business. Thank you for that.”
That's a great question, Henry. Obviously if you've been following us for any length of time, you know that IFTTT SEO is the really the foundation that we build upon for all SEO activity. Essentially, Content Kingpin is a content production method that we use to produce content to feed the blog, which feeds our syndication networks, which produces our SEO: the off-page, the authority building, the social signals, all of that. Content Kingpin is a way to help us produce that content efficiently and for a much better price than just hiring out content writers. Curating is more efficient and it's cheaper. It's more cost-effective.
What I do is I blog from the site using curation methods that are taught in Content Kingpin, and they get syndicated out via IFTTT. That's pretty much the foundation now. Obviously, if you're in a competitive industry, you may need some additional off-page SEO work to actually accomplish what you're trying to accomplish. That's where press releases come in. If it's local sites, you've got citations, RYS Academy stuff that you can do, you've got external link building, private link networks, private blog networks. There's so many different other things that you can do, but it all starts with content blogging regularly, using your blog as your link building method with an IFTTT network. That's pretty much the core strategy that we teach, guys.
If you're blogging with curated content from your main money site, then you're already, without any additional work – you've got to set the network up, or have somebody set it up for you. You can hire us to do it, or hire a virtual assistant, which I certainly recommend you do one of those, instead of doing it yourself. Then you start blogging consistently from your money site and that's going to really help to boost your SEO.
Henry, inside the training, I go over that very, very, very thoroughly because it's really important to know when you're curating content from your money site, I recommend that you nofollow all external links. I just do that for all of my money sites, guys. Unless I'm linking intentionally to something I want to pass equity to, in which case, I leave it as dofollow. Because I always nofollow all my outbound links on money sites, I just put a plugin on the site. There's many plugins that will do this. One of them is called Nofollow External Links, another one is just called External Links. All you got to do is, go inside your WordPress dashboard, go to ‘Plugins', ‘Add New', and then go to the search box and type in, “Nofollow external links.” You'll see a bunch of different plugins come up. Just pick one, install it, and what those plugins do is automatically add the nofollow attribute to any outbound link. Any link that links to something off-page or offsite. It's brain dead simple.
Then what I'll do from there is – any outbound links on the money sites get nofollowed. If I'm doing curated content for link building, in other words, if I'm curating content on private blog networks, or webTOS, or something like that, then I always keep all links to dofollow because otherwise you're leaving a footprint. Here's the thing, if you've got a private blog network site, or your own network of sites, and you're using them for link building, I still recommend using curated content. It's a much better content method, it's higher quality content, you're going to be giving a lot of the signals Google is looking for by linking to relevant, high-authority type content, it's reinforcing the topical theme of the post itself.
The thing is, you want to leave all link building type of articles with dofollow links. I know traditional SEO will tell you no, you want to nofollow eveyrthing except for the one dofollow link back to your money site, but that would clearly leave a footprint. If you're posting multiple posts on that same blog, and all the links are nofollowed on the blog except for a select few that are left dofollow, and they're all pointing to your own money sites, that's a footprint. I recommend it for any off-page link building using curated content, you leave all links to dofollow. For any on-page, or any money site, curated content, you leave all external links to nofollow. Hopefully that was helpful.
That's all inside the training, guys. I've covered that really, really thoroughly in multiple parts inside of Content Kingpin. By the way, drop a link for that if you hadn't yet, Adam. I'm pretty sure you did, but…
Adam: I did not, let me look that up.
Bradley: Content Kingpin, yeah. We got a lot of really good feedback from that course.
Adam: Yeah, I just got to make sure because we did it ourselves where we put “.com” instead [crosstalk 00:21:32]
You mean a KML file, Tim? If it's just a KML file, you just upload it to the root of the server, to the root of the domain. Just upload it to your server, so it would be domain.com\KML. That's typically how a KML file is, I don't know about a KML map. I'm not familiar with that term, but a KML file, you just upload it to your server. That's really an old school tactic, I don't know how effective that is anymore. That's something I did four or five years ago, where we would generate a geo sitemap and a KML file, and upload it to the server. Let's see if we can find some of this stuff real quick. This is something we used to do years ago. I don't know how effective it is anymore, now that we have schema, I don't think it's nearly as important.
This was pre-structured data days, guys. Pre schema.org, this is what we used to do for local, and it was very, very effective. Now that we have structured data available to us, I don't think this is necessary. I stopped doing this several years ago. If anybody has any data to say that this is still valuable, please let me know. I just stopped doing it ever since we started using structured data.
Anyways, you should just do geo sitemap generator, same thing. Geo sitemap and KML generator, here's another one. They'll give you instructions, but basically you just upload it to your server. You upload the KML file to your web server, do you see that? And the geo sitemap, all a geo sitemap does, is it's a sitemap that points to the KML file. That's all it does. It just gives Google a way to locate your KML file.
Marco: Not necessarily going into the server, but Google Earth KML into RYS Academy, and I'm not going to say how, and then from that, use it. That creates kind of a slipstream where Google is seeing that you're using their properties to do stuff. You know how Google loves itself, right? It's just one of the additional things that we played with in RYS Academy. I'm really reluctant to share all my stuff because, you know, we have a bug inside our groups that likes to share our shit, and so I'm very reluctant. I would tell Tim, if he's in RYS Academy, reach out to me privately because I know he's not the one sharing our shit. Reach out to me, and I can tell him what he can do, if he wants that extra KML push for relevancy. That's how I use it, relevancy.
Bradley: Okay. That's a great question, Tim. Again, I haven't used a KML file in at least three years, ever since we started using structured data on a regular basis. JSON-LD seems to really give it the push that it needs, anyway.
Using Google Adwords Keyword Planner Without Paying
Broglio says, “Recently my key word planner started showing ranges for search volume.”
Yeah, Broglio, that's because unless you're an advertiser with Google now, they just give you limited data for keyword search volume. That's trying to force more people into the [inaudible 00:24:57] platform, I totally understand. Fortunately, I'm doing a lot of AdWords stuff now.
I don't know, Broglio. Honestly, I haven't tried to hack my way around that yet because I'm a paying advertiser now for multiple campaigns and clients and AdWords accounts, so honestly, I have all the data I need. It's not something I've spent the time to do. Does anyone else have a workaround for that yet?
Marco: Yeah, it might not work anymore, but I would tell him to go ahead and set his daily budget. Set it as high as he wants, it doesn't matter.
Bradley: Pause the campaign.
Marco: Yeah, pause the campaign, and see if it works around into giving you the information that you're looking for.
Bradley: That's a good idea. Set up a YouTube ads campaign or something, and then just pause it. I don't know if that will free it up for you, or not, but that's probably one thing that I would try, Broglio. I'm assuming you've already tried that, but if you haven't, I would attempt that first.
Other than that, I really don't know what to tell you. I'm using AdWords so much now, personally, I wouldn't know where else to look. I don't really care about search volume for SEO terms, for the most part, and I haven't for a year and a half, two years now. What I like to do for SEO terms – the key word planner is an AdWords tool, it's not an SEO tool – so, the search volume, things like that, it's different. It's not the same as looking at organic search volume.
A better tool which doesn't give volume metrics would be Google Trends. Google Trends is better for actually finding terms for SEO than the keyword planner is, in my opinion. I think Trends is a better tool for that. Then once I have developed my seed set of keywords, then I drill down on that seed set using Power Suggest Pro, or some other type of keyword suggest scraper. I just happen to think Power Suggest is the best. They don't give search volume either. All they do is just return a bunch of long-tails for my seed terms, but those are keywords that generate traffic because they're suggested phrases.
I know I've talked about this before, but the thing is, especially with mobile – more than, what? 60% of all search traffic now comes from mobile. That's why suggest phrases are so good because when somebody starts to do a search on mobile, first of all, they're either speaking their search in, or if they're starting to type a search in, then half of the mobile screen is taken up by the keyboard, and the other half becomes the Google suggested phrases. Mobile search traffic, unless it's been spoken into the search, most mobile traffic comes from suggested phrases. That's why I like to use suggest terms because even though you can't, a lot of the times, get any volume data on those terms, it still ends up being traffic producing keywords because people are searching through mobile and they just tap to complete the search string, instead of actually typing it all out. Suggested phrases are a huge traffic source.
How Many Networks To Use When Rank Videos Of A Production Company?
Clark, that's a great question. Typically, what I did was create several different types of networks, like one was a contractors network so that I could cover any time of businesses in the home services and contracting industries. Then I had another one that was a Virginia business specific network, so that was the bit broader. The common denominator there is the fact that everything was Virginia businesses, but it was broad enough that it could cover any industry as long as the business was a Virginia-based business. That's how I did it. I also had a health and wellness network. Then I had a technology type network that covered things like mobile devices, and electronics, and things like that. I've had multiple networks. It's just over the years I've developed so many damn networks and so I had all of those available.
How many networks do I use? It depends. For the Virginia network, I think I had a total of four two-tier networks, maybe five two-tier networks attached to the primary channel I was using for that. Essentially, a full two-tier network is four rings, it's roughly 80 properties, so if you've got five of those, you're looking at 400 properties that your videos get syndicated to with just an upload or a livestream, which is beautiful. It's why I love those IFTTT networks, guys, it's hands-free. Once it's built, it's hands-free.
It depends, Clark. Theme your networks. If you're starting on a budget, then I would recommend you go with something broad. If you're going to stick within a particular city, you could theme a network just around that one city. If you plan on expanding outside of that city, then I would recommend theming a network around your state. Then you could cover any businesses in your entire state. That's where I would probably start, although – if you're working with video production companies, that's what you're going to have to do because you're going to have to be a bit more broad to begin with because like you said, you don't know which clients you're going to get from the production company. It's going to be all over the map. All over the industry map is what I mean. You can't really niche down in that case. If you want to niche down, which is how I recommend – if you're going to go directly to business owners instead of through a production company, then I recommend sticking with a particular niche because then you can get really hyper-focused on your network as to what the niche is about.
Start off with just a broad network based around your city or state and just continue building that one out. Then you can always kind of silo through playlists. Which, again, always use playlists, guys. If you're doing a location-based network, whether it's city or state, it's okay, doesn't matter, you can start siloing by niche within that channel.
How do you brand your networks? Just come up with something. You have to be creative in that regard and just come up with a brand. I'll always use the Hangouts brand, like Virginia Hangouts, or North Carolina Hangouts, or Carolina Hangouts which would cover both North Carolina and South Carolina. That's what I always did because when I first started doing this, I would actually interview business owners on a Google Hangout, on air. That's how I started that whole business. Eventually, I moved away from doing interviews and just targeting video production companies that had the higher quality videos that they already produced. I didn't really want to deal with trying to get the business owners on Google Hangouts and stuff, it was kind of a pain in the ass. It worked well, but it was kind of a pain in the ass, so that's why I moved over to doing the production company work instead.
“But, I want the Shopify page to rank and not the posts, how can this be achieved? Thanks in advance.”
What you do is within the posts – so you build a subdomain, you put a blog on a subdomain, which I totally would have recommended that anyways – and use the WordPress blog as your content distribution engine. You're publishing posts within the blog, but you link to the pages on the Shopify site that you're trying to rank. Category pages are always good pages because it will distribute – what I mean is if you're going to link from the blog to the Shopify category pages, that's always a good one because it will distribute the link juice across all the items in that category as opposed to the one product page. That's one way that you could do it. Just use the blog, but build links from the blog posts to the pages or the items on the Shopify store that you're trying to rank.
“My first ranking, first page, position two, product name plus review with the IFTTT syndication network. Unfortunately, I still haven't had income to report, but I get to fired up. My shiny object syndrome just upgraded from ne product to new keyword ranking. New keyword is the shiny object I go after. Thank you, Semantic Mastery for being so generous with such powerful information.”
Let's go to question, I think I already plus one'd that.
Adam: I like that ranking keywords is his new shiny object. That's awesome.
Bradley: That's right. Good for you, Wong, congratulations, man. Way to hustle. That's how you do it, buddy.
“My competitor has a YouTube video ranking for the keyword “sexual decoder system review,” here is his YouTube video URL. I found that he has 1,000 plus spam backlinks to his video, and his video which has 1,000 backlinks with keyword “anchor.” Is this video very, very tough to outrank?”
It may be. Let's go analyze it for a minute because of that good review that he just left. Let's see. 20,000 views, that's quite a bit. Let's go see the [inaudible 00:34:48] I do. Well majestic isn't showing shit. That's not –
Adam: Yeah, but like he said it's a bunch of spam backlinks.
Bradley: Majestic's probably not picking up most of those.
Adam: How could he rank a video?
Bradley: Yeah, it's interesting. “[inaudible 00:35:16] very, very tough to outrank?” I don't know because I don't know what the rest of the competition's like because I know nothing about that particular industry. Is it going to be tough to outrank? Possibly. Can it be done? Of course it can. I don't know how much you'd have to throw at it. You just got started with IFTTT networks. I believe in the IFTTT SEO training, Wong. In V2 even, we had the advanced video ranking, in the advanced module section. I believe there's two webinars in there where I go through a lot of advanced backlinking stuff to rank videos, when IFTTT networks aren't enough. I would go back and review those. They were both full on webinars like hour and a half long each, but it's in the advanced module and there's some real ninja stuff that we do for the videos that – when IFTTT networks aren't enough. You can pretty much rank video for just about anything when you apply those methods that are in the advanced section. I would recommend that.
Also, guys, we kind of talked about this briefly earlier when Broglio was asking about the Google Keyword Planner. Remember, guys, set up an AdWords campaign for that video that you're trying to rank. Set up an AdWords campaign, and you can drive traffic to your video through AdWords, through two different means. Either in-display ads, which are the ads that show up in YouTube search results. You can also drive traffic using the Google Display network and have a banner ad that shows up on the right-hand side of a video watch page. It's a little bit more advanced because you've got to get into the display network, but if you want to just stick with YouTube stuff, like specifically videos, I would set up an in-display ad, which would be when they click the ad, it would actually play the video that you're trying to rank. There's also in-stream videos which are the pre-roll ads, the ones that play before other people's videos. You could have a call to action that when somebody clicks on that, it takes them to the watch page on your video.
What happens is by setting up the AdWords campaign for those, guys, that's kind of a secret weapon I use for ranking videos, is AdWords. Because Google tells you they don't give any preferential search treatment to advertisers, but that's bullshit because I've proven it many, many times where I've had videos that were difficult to rank on page one. Then I've set up ad campaigns and – now, what causes it to rank? Is it that you start paying Google, and they give you preferential treatment, which they deny? Or is it that when you set up the ad campaign, you're video naturally starts getting more engagement, because people are naturally clicking the ads, you're driving more traffic to the video, more people are watching it, which is engagement signals. Maybe it's a little bit of both. Either way, it works, that's what I'm saying. I would suggest that you set up an AdWords campaign for that video that you're trying to rank and that should give you a nice push too. Go back through the advanced section in the IFTTT SEO Academy and watch those and that should give you some pretty good ideas.
Yeah, we still haven't figured that out? What we're going to do with that yet?
Adam: Yeah, it's a work in progress. This week we're actually working on it, we started setting things up. Just so people know, we're going to be creating and migrating the Facebook groups, so you'll see some information really soon, like literally tomorrow.
Bradley: Okay, great.
– is there a way for me to submit to you guys, or do you have too much and you don't need anymore?”
Yeah, we'll certainly take it, Wong. If you don't mind, send us a support ticket. [email protected], again [email protected] with a review, or a testimonial, whatever you feel like sharing, we'd be happy to take it. Absolutely, we love hearing that kind of stuff.
“Last word for the public who are watching this: IFTTT SEO do work. In fact, it is much better than PBN. I've always struggled to rank a YouTube video and website. Today, seeing that I got my first ranking, my confidence is in SEO really boosted. Thanks again, guys.”
I'd plus one it again if I could, Wong, so thank you.
Here we go, another one. Guys, let's plus one that.
“And I already have my first client that wants me to supply content with video and blog content. Here's the video, everyone can view, like, and share it.”
Cool. We got two testimonials back to back about Content Kingpin. Oh man, if I have to watch lying ass Hillary, I'm going to throw up. Let's not bring politics into this discussion. The name of the video I curate is “Lie Detecting [inaudible 00:40:03]” That's great, Paul. I'll plus one that.
Is There A Danger When Linking To News Coverage Articles?
That's a good question, Sky. Here's the thing, because it's a widespread tactic, that's why I don't think it's going to be an issue. It kind of makes sense in my opinion to do that because if somebody's got a news article, or whatever posted on a news type of site, then that's kind of a high-authority thing, and you would want to reference that. It's like you're borrowing authority from those sources because they mentioned you on a high-authority source. It's kind of like press release stuff. Linking over to a press release publication – a press cable linking over to that when a new press release has been – and a link back to your site. I haven't experienced any issues with that. I understand it's very much like a reciprocal link, but I haven't had any issues with that. Like you said, it's a widespread tactic, and I think that may be the case why. Essentially, you're linking over to the authority source that is also citing you, that is citing your site. I don't think it's an issue. I haven't seen any negative effect from doing so, is my point. Doesn't mean it won't change down the road. I'm just saying, as it stands right now, I haven't seen – How about you guys, you got any input on that one?
Hernan: No, no, I'm thinking. Can you guys hear me, by the way?
Hernan: Okay. Here's why I think there shouldn't be any issues whatsoever when curating content, or linking to news coverage articles on their own websites, etc., that's exactly what Wikipedia does. They will have hundreds upon hundreds of internal links whenever it makes sense because they are not stopping the bot. The less you stop the bot from crawling the rest of the internet, the more you're helping Google, and the more Google rewards you. That's why we insist on curation, and we insist on outbound authority links and those kind of things. Curated content has been around forever because even big media outlets need to churn out content like crazy, and they have a staff of full-time journalists, and they still recur to curation. I don't think there could be any danger here, Sky, not in the short-term. Basically at that point, you're using links, not to pass link juice, but to point to other resources. You know what I mean? My advice, whenever it makes sense, just do it. There are huge networks of websites. I know there are a bunch in English and there's a bunch in Spanish, that they will have 20 or 30 authority websites. Take [inaudible 00:43:39] for example. They have like seven authority websites and they are completely interlinking each other, and I think that they are on the same IP.
Bradley: They're not even trying to hide it, yeah.
Hernan: They're not even trying to hide it. That's my point. We have a big network in Spanish that they have, maybe 30 authority blogs, like real authority blogs, real assets. And they're all under the same IP. They are hosted on the same IP and they are linking each other like crazy, but they are not hiding it. Whenever it makes sense, just go with it. That would be my take on it.
Bradley: Good answer. We've got about ten minutes left, guys. We're going to spend about five minutes getting ready for the Simon Dadia webinar. Again, you guys are all welcome to attend if you'd like. That's coming up in about 15 minutes. I'm going to try to roll through the next few because I know we didn't get to very many questions today.
Creating A Subdomain On A Website That Is Already Ranking Or Creating Another Website
This looks like another testimonial. Ivan Letz says, “I have a site for my business, computer repair, and I built a tier one IFTTT. It ranked one keyword on the first spot in YouTube results, and I'm not on the second page in web results for another general term. Thanks for the tip, guys.” Another plus one there, guys.
It's up to you, Ivan. If you're going to create an SEO services site, you might want to have it be a separate brand all together. It's up to you, you just need to decide how you want to brand it. If you're going to start providing SEO services to other businesses – which is great, if you're learning to do it for yourself, why not? It's another stream of revenue. You need to determine how you want to brand it. Do you want to brand it as a division of your existing company, computer repair? There's kind of a relationship there, right? Somewhat, between computer repair business and online marketing. There's somewhat a relationship. You need a computer to do it. You could do it that way, as just another division. Or you could create a separate brand all together, it's entirely up to you. I would personally, probably, set up a separate brand for that, but, again, it's up to you. Congratulations by the way.
Brian says, “I have a client with an over-optimized website with a fair amount of content, not ranking very well. Very old style site, high bounce rate, but it's still generating some sales, about $800 a month for a weight loss test. Bodytype.com. Recently, bought an exact match domain with good search volume, bodytypediet.com, and are building a new site for her. We have to keep the test on the old domain and we don't want to lose that traffic revenue going to it either, but the content that we need on the new site is the same as the old site. What should we do with the content on the original and/or new site? Should we keep both sites going? If not, how do we phase out the old site, and how do we prevent duplicate contact penalty on the new site? Thanks.”
Brian, what I would do is, once you built the new site… I don't understand why you need the same content on both if it's over-optimized. Again, is it the content that's over-optimized, or just in general the site's over-optimized? Meaning the title tags are over-optimized, the content itself is over-optimized, all that kind of stuff. There's some variables there that I'm not real clear on. If you were using the same content on both domains, then what I would do is, once you made the new domain public, is I would do 301 redirects from the old to the new. That's what I would do because then you'd end up pushing all of the juice from the old site to the new site, which you said is not ranking very well. You could do that.
The other thing you could do, which I don't know how effective this would be, would be to leave the old site up, and not do a 301 redirect, but do a page by page canonical to the new site. I don't know how well that would work though, you'd have to test that. In fact, what I would probably do is, I would probably just select a couple pages that are ranking fairly well on the old site, and then do a cross-domain canonical over to the corresponding page on the new site and watch it and see what happens. That way you're not doing it all on one fell swoop, you're just selecting a couple pages and testing to see what kind of effect it would have.
By the way if you're using WordPress Yoast SEO plugin, that's really simple to do. On a page, or a post, scroll down underneath the Wysiwyg editor to where the Yoast widget is, and click on the gear icon, which is the advanced settings for the Yoast plugin for that post or that page, and you'll see the canonical URL field. You just copy the URL that you want to pass – essentially what you would do is, on the old site, you would click on the post, or the page, scroll down, click on the advanced Yoast SEO settings, and then you would grab the URL from the corresponding page on the new site, and paste that as the canonical URL inside the old site. It's very simple to do when you're using Yoast. That's what I would do.
Basically, either do a redirect, or set up canonicals, and see if you can achieve the same results with the canonicals which would be pushing authority from the old site to the new site. I would totally try to not use the exact same content, especially if it was over-optimized. I would take a lot more care on the new site to make sure that it was optimized properly.
Just a few more minutes guys.
What Kind Of Backlinks Should I Build To My Tier 1 IFTTT Site?
“I was going to use relevant web 2.0 site networks to buffer the links, then send quality links to web 2s with GSA, will this work best, or not?”
Yes, that's basically what we do, Robert. We build links to our IFTTT first tier network properties, but the first tier links to the first tier network, so they're essentially second tier links. We build links to the IFTTT network, so imagine that your IFTTT networks, that your properties within the networks are your target URLs. Your first tier links to those are going to be – what we do, we do with GSA, and also with Turbo Web 2.0 and some other tools like that, and we just build a handful of higher quality links to the IFTTT networks, and then we throw kitchen sink spam behind those. That's what I would recommend that you do. Just make sure that that first layer of links to your IFTTT networks are fairly clean and fairly decent links, then you can throw kitchen sink spam behind that.
If you've got access to all those tools, by all means, do it yourself. If you don't, you can hire us for it because we have the link building service that's specifically set up for those networks in citations and press releases, and PBNs too, so it's good for all of those. You can always buy a link building service from us and then compare it to what your own plan was, and kind of model that if you want it. It'd be a good way to do it.
Kevin says, “Hey guys, what press release service would you suggest for premium traffic driving press release distribution, not junky SEO, only tight press releases, but solid traffic driving PR services. I see Newswire has $9.99 press releases that also include print ads and magazines, billboards, etc., would that be worth it?”
I don't know. Newswire, I was using it for a very, very long time, but it started to become less effective. I'm not saying anything bad about them, I don't subscribe to them anymore. We are going to be releasing press releases within certain space. I know we've been talking about it for damn near a year now.
Adam: Yeah, and the end is in sight. I'm putting my neck out a little bit, but word on the street is end of the month.
Bradley: End of the month. I'm not going to hold my breath [crosstalk 00:51:11].
Adam: I feel confident. I've told people it's coming before, but end of the month is the timeline. I realize that things can happen, at least on the software side, but that's been the date promised.
Bradley: However, that said, let me see if I can find…
Adam: Also, I think this is going to have to be the last one, we got to get going pretty quick.
Bradley: This is the one. This is rather expensive, but this is Prreach.com. It's $297 for one press release. It's been about two years since I used this service. The last time I used this service it was $97 for a single press release, so it's gone way, way up, but it was a really, really good service. This might be something that you can test. Again, it's rather expensive, but it was really good a couple years ago, I can't imagine it's gotten any worse. With the price goin up, it's probably just gotten better, so check that out.
All right, I think that was it. Just one more. I'm going to answer this one from Ethan, and then we'll wrap it up, guys. Just one, Ethan, sorry, but we got to run.
“Few questions about Content Kingpin, I'm curious if the course is significantly different than your content curation course. I purchased that about a year ago.”
No, it's not. There is some differences, but if you purchased Curation Mastery then you can get Content Kingpin for free. Just submit a support ticket. We'll confirm that you were in Curation Mastery just to verify it. We can make sure that's correct and if that's the case, we'll add you to Content Kingpin, and you will get, in your email, login details.
“Also, I tried to purchase Content Kingpin yesterday, but I was redirected to a John Goodman F U video.”
Adam: That's a great video.
Bradley: How was he redirected to that, though?
Adam: I have no idea.
Marco: We'll need to check.
Bradley: Yeah, I don't understand how that happened.
“Anyway, to purchase this deal I'd really like to get started using this strategy soon because my PBNs are itching for new high-quality content.”
Yeah, Ethan, like I said, just contact us at [email protected], and just tell us what you just told us here. We'll go confirm that you've had Curation Mastery, and once we've done that we'll just send you login details for Content Kingpin, and you'll be good to go.
Marco: Also, send the URL where you were trying to purchase, Ethan, so that we make sure, what's going on.
Bradley: Please do that, but in the meantime –
Adam: Well, John Goodman is an affiliate of ours.
Bradley: I'm going to go ahead and drop this link on the page and we're going to wrap it up, guys. Anybody's curious about the John Goodman F U video, which – this is a motto that we live by, so I'm just going to post this on here for your viewing pleasure. John Goodman POFU video, which is the position of FU. Go watch that when you get a chance. This is the position that you guys should all be striving for in your business, so go watch that and make it a motto. Live by it.
All right, guys, we'll see everyone in a few minutes on the Simon Dadia Browseo webinar. We're looking forward to it, see you guys then. Otherwise, we'll see you next week. Thanks everyone.
During episode 64 of Hump Day Hangout, someone asked about content duplication issues and citing article source on a money site.
The exact question was:
If I copy and paste half a news article from another site as a blog post for my site, and I remove the original articles outbound links, plus cite the source with a “click here for more information / click here for original article” can my site get hit by Google for a duplicate content penalty? Should I just add a conical tag to the “click here for original” link to be safe? If I do add a canonical tag does that affects the links I add to the article that point back to my $ site inner pages? Thanks again guys.