I have a new client that has 2 sites with duplicate content on both.
Site A has some ranking on the first page, but no metrics.
Site B has good metrics but no ranking. My question is;
If I take site A down, will a simple 301 redirect to site B, fix the problem of duplicate content, and save the ranking on Google??
Adam: Hey. All right. Hey everybody, how is it going? Welcome to episode 64 of Hump Day Hangouts. Today is the 27th of January, and let's go down the list as usual. Chris, how's it going?
Chris: Yeah, I'm … [Hi 00:00:13], guys. How are you doing?
Adam: You get Hernan. Hernan's a little noisy today. How's it going?
Hernan: Yeah. Sorry guys, I'm abroad, I'm travelling, so anyways, I didn't want to miss, I even got my Semantic Mastery T-shirt over here, so it's good to be here.
Adam: Nice. Nice. Marco, how is it going, man?
Marco: Hey, everybody. What's up? I finally have good internet, so I'm here.
Bradley: You got faster mice. The wheels are [run- 00:00:36] spinning faster now, right?
Adam: Bradley, last but not least. How's it going?
Bradley: Good, man. I'm glad to be here.
Adam: Good [deal 00:00:46]. Well, I'll just go through the announcements real quick. Today I want to let everybody know, we announced it a couple weeks ago and we've brought it up but … The price on the Mastermind membership is going up after the Hump Day Hangout today; so you'll have a little bit of time while we configure things, but if you're interested in joining the Mastermind, I highly suggest you do so now. It's going up by $100 here in just a couple hours, so I'm going to pop that link in there, and for announcements that's all I have today. Does anybody else have anything they wanted to share?
Bradley: No, other than I'm going to be calling kind of like an emergency Mastermind session for tomorrow. Tomorrow's not our Mastermind webinar, but I'm going to call one anyways at 4pm. It will be short. Just kind of an announcement, some new project that we're going to be introducing to the Mastermind, that we're looking for volunteers for help, to be part of it, to actually be part of the project. I think it's going to be really interesting. We're bringing on potentially a partner that's going to help us set up some campaigns and things that … We're going to need some volunteers from the Mastermind that want to participate; and there are going to be some benefits for participating as well; and so I'm going to be calling that for any Mastermind members that are happening to be watching Hump Day Hangouts today. That's going to be kind of just an impromptu Mastermind set up for tomorrow at 4pm.
Anybody that can't attend, that's in the Mastermind, that's okay. The replay will be made available and we're still going to be taking volunteers afterwards; but we're just going to try to check the excitement level, because I'm pretty excited about that. That was really the only other announcement that I could think of; so we're good?
Adam: Outstanding. Yeah. Let's get to it.
Bradley: All right. We got some questions. Let me grab the screen and we'll jump right on it. Okay. You guys should be seeing my screen, correct?
Hernan: Me no.
Building Additional Tiers into an Existing 3-Tier Network via IFTTT
If you're doing video syndication networks, it's still very valuable. Like, I don't do YouTube syndication networks now, unless they're full 2 tier networks. Like it's just, that's just it. If I'm going to add a network to a YouTube channel, it's a full 2-tier network. If it's a money site for a blog syndication, then now I wouldn't do it, just because I don't typically use tiered networks for blog syndication. I mentioned that dozens of times; but just because it's too much management, I just do a tier 1 branded network, and empower the hell out of that, so it's entirely up … My suggestion is: If it's a YouTube network or a video syndication network, yes, you should still do the full 2-tier network, but if it's not, if it's just a blog syndication network, then just stick with tier 1, the branded ring.
“I'm not doubting that they'd still have positive effect on your money site,” which might have answered my question right there, “but I'm just wondering if these 3 additional tier 2 rings are actually worth my time or if a properly built tier 1 network should be enough in my case; and if you think additional tiers are absolutely worth it, even if you're not going to power them up, I'd like to know why that's the case, in your opinion. Thanks in advance.”
Okay, Tim, well, the other part of that, then, is, if indeed it is for blog syndication, and you're only doing it for one site, like for example if you're not an agency or you're not an SEO consultant where you're managing multiple properties, then I would still do it. Because if you've only got one property like one website that you're trying to rank, it will help as long as you follow the instructions and set up related content triggers for your tier 2 networks, that kind of thing.
Because over time, those are going to become very powerful, even if you don't boost them by building additional links to them; in part because those related content triggers are going to be feeding your tier 2 networks with related relevant content for … Hopefully from authority content sources or at least content sources that are topically relevant and have some sort of authority and potentially social activity as well. That activity on your tier 2 networks alone, the consistency, the repeated activity with topically relevant content is going to make those tier 2 networks more powerful, which will in turn juice up your tier 1 network and eventually your money site.
Marco: I was going to add that the key word in this whole thing is “enough,” because we get asked time and again “How many rings are enough to rank,” and our standard answer is: “As many as it takes,” right? He needs to try it out and just keep adding rings until he overpowers the competition.
Bradley: Yeah. However, with blogs, though, you don't want to … With blog syndication, I wouldn't add any more rings than just tier 2. Like for example, I would have your branded tier 1 network and then your 3 tier 2 rings, and then I would stop at that for blog syndication. For video syndication, you can stack as many networks as you'd like; but, yeah, I mean, again, Tim, it totally depends like … My standard answer for any SEO question is, “It depends,” so it depends on your specific situation.
With the limited information I have, it seems like you only got one site. If that's the case, I would go ahead and still build the second tier; but only if you're willing to put in, to set them up properly with related content triggers at tier 2. Because if you're not doing that, you're leaving yourself open with a pretty obvious footprint, and that could cause you damage. Not initially, it wouldn't happen right away, but over time it could, if you continually posted to your full 2-tier network without any additional content triggers on tier 2, it could cause you issues down the road. That's critical. If you're going to use the full 2-tier networks, you just got to make sure that you … For blog syndication, you just got to make sure that you follow the training for long-term success, so …
Using Alternion, Dipity and Other Livestream Platforms When Building Networks
Jamina, maybe? I'm hoping I'm pronouncing that right. Says, “Hello, guys. When building your networks, do you still use Alternion, Dipity, or any of the livestream platforms? You've created accounts with these platforms in the course, but I don't think I've ever heard you speak of them or anyone ask a question about them. I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Okay, for the first question, “Do we use them?” Yes, we still use them. Dipity, though, Alternion is kind of buggy. Well, a lot of those live stream sites are buggy, by the way. We still absolutely use them. Dipity, however, that has changed since the original training, and I could have sworn I put an update video in the update section about it, about how that's optional now. It's up to you whether you want to use it or not, because Dipity has changed to where it will only allow so many posts without having a paid account, like a free account is limited now.
It used to be where it didn't used to be that way. When we created the training, Dipity would allow you to have a free account, and you could just continually post to the “timeline,” they call it, but now it's like it will only allow so many posts, and then it just stops working unless you upgrade to a paid account; so my recommendation is either skip it or just know that you're using it as kind of like another hub to just tie all of your accounts together, because the posting is eventually going to stop to it unless you upgrade to a paid account, so it's optional.
Alternion is absolutely, we still use it; but, again, it's buggy as well. That's one of those sites that, it's up and it's down. As far as the other ones, Paper.li is a strange site. It works well, it's a powerful site, but it's a strange site; but RebelMouse, hands down, use it. Flavors.me, we use that; so the live stream sites are still valid. We still build them when we build out networks for our clients or for customers.
Hernan:Kuratur is really good as well. I really like that platform.
Bradley: Yeah. Yeah. With a K. Kuratur with a K.
Using Spliced Feeds More than Once
Bradley:“I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Yeah, that's, there's apparently some confusion with that. It seems to be more of a recent confusion than it used to be. What I talk about with spliced feeds is not to use spliced feeds when you're triggering your IFTTT networks. You can splice feeds to push to your live stream sites if you'd like, but what I'm talking about is, do not use splice feeds to trigger tier 2 networks if you're doing blog syndication, and the reason why is because if you're splicing feeds together from other content sources, and there's not an attribution link coded into those other content sources' RSS feed, then you could be plagiarizing content, and you could be, like literally, copyright infringement.
We've had it to where some people have done that, and there was no attribution link in the RSS feed, and they got cease and desist orders from the content sources, and that's because they weren't properly attributing the sources; and so when you splice feeds together, you're not able to attribute the source if any of the feeds contain content that don't have attribution links already coded in. Most RSS feeds do nowadays, but some still do not, and the ones that do not require you to code in your own attribution link back to the content source, which you can accomplish in the IFTTT triggers when you're setting up the recipe.
That's why I say you have to check each content source, related content source, that you're going to use. You have to check the RSS feeds individually and see if they contain an attribution link. Then you could splice them if they all do, but if any of them do not, then you cannot. Do not splice it, because then you'll be plagiarizing content, so, or using copyrighted content, so I recommend that you don't use spliced feeds to trigger your networks. Just to keep it simple. Okay?
Bradley: If you're going to splice the … I'm sorry, go ahead, Marco.
Marco: If the feed has a Getty image and you use it without their permission, they're going to sue you …
Bradley: Yep. That's true.
Marco: … so you can get into a lot of trouble. You have to know what you're doing.
Bradley: Yeah. The other part of that is, if … Where we talk about using spliced feeds is in the Advanced RSS Academy, which is kind of like something else that you can do after all your networks have been built that can give you additional, build some additional authority, get some additional reach, push a little bit more, build some additional backlinks, and you can splice feeds there. You're free to do that, because then all you're doing is submitting RSS feeds to directories and aggregators, RSS directories and aggregators, so that's fine. Again, the confusion usually comes up where somebody says, where they start to combine the advanced RSS Academy training with IFTTT SEO Academy and … Don't. Keep those separate, because they're 2 different methods, 2 different purposes for using feeds. Okay? One of our other students has had serious issues with that, too, so …
Posting from Money Site as Trigger in IFTTT As Oppossed to Using RSS Feeds
“Because using spliced feeds were mentioned in the course.” Yes, they were, but they should have been mentioned only in the advanced RSS training. “Also can we use posting from our main website as a trigger in IFTTT instead of using RSS feeds?” I'm assuming what you're saying is, can you connect like your main WordPress site, your self-hosted WordPress site, as a channel in IFTTT and post, create recipes, if WordPress then whatever. Yes, you can do that. However, that, first of all, if you do that you can only activate one WordPress channel in IFTTT. In an IFTTT account. That was hard to pronounce. You can only have one active channel per IFTTT account, so if you activate your self-hosted WordPress blog as the WordPress channel, then now you cannot activate a wordpress.com blog; so, first of all, you lose that.
Second of all, a lot of the times self-hosted WordPress blogs have connection issues with IFTTT because of various plugins. Sometimes it's the theme and compatibility. Okay? That will oftentimes give you problems. It won't post correctly. That's another reason why we don't do it. You can, but trust me, the reason why we use the RSS feed recipes was because that was the one that worked the best, it was the easiest to set up, and it didn't cause issues, as well as it allows us to still use a wordpress.com blog in that tier 1 syndication, because the channel isn't being taken up by our money site, which could have fed the networks via RSS anyways. If that makes sense.
Again, the reason we have the recipes the way that we do is because we tested this. I've been using IFTTT now for about 4 years, and trust me, that's been tested and proven. Don't get me wrong; you're free to set up any recipes you want. We're not saying ours are the best. You can do it, get as creative as you want, test it, play with it, do whatever you want, guys. We're just giving you the template that we use through all the testing that we've done, because it works consistently and well. Okay?
Missing Livestream Accounts in IFTTT Channels
Okay. Paul says, “Hi, guys. My question is about the IFTTT live stream accounts.” It looks like we got 2 of those today. That's odd. We've gone months with no questions, all of a sudden we get 2 in one day. “Did we lose Flavors.me and Paper.li to be able to connect the other accounts/links to for free? Paper.li, if you pay, you can connect 5 accounts. Haven't opened any of the live streams for new networks in a while and some of the accounts have changed their platform.” Not that I'm aware of, Paul. I mean, I'm not aware of them changing. Flavors.me, as far as I know, we're still using them. I haven't actually built a site network myself in months because we have VA. Is it, [do that 00:14:40]? … Does anybody know for sure?
Hernan: Yeah, I did, for a new project that I'm working on, and I think it was last week, and it was working perfectly well, Flavors.me, so I don't know.
Bradley: Good, because that was one of my favorite ones. I like that site a lot for live stream stuff because the layout is really nice, especially for YouTube stuff, so … As far as I know, Paul, no. Paper.li, that's a tricky site to set up anyways. Honestly, like if I had to build a network on my own, I'd skip that. I've got VAs that do it, so I tell them, “Do it,” because I don't have to do it, and it's frustrating setting that site up, because it's kind of tricky to set up, so again, if it were me and I had to build it, I'd skip it, but since I get somebody, I pay somebody else to do it, and I tell him to make sure it's done, so …
Guys, I'm a big fan of the easy. You know what I mean? When it comes to, like, if I have to do these manually myself, there are accounts that I skip because they're just too much of a pain in the ass to worry about, and there are so many other good accounts that work that I run with what works well, you know what I mean, and skip the other ones. If it came down to it.
Number of Standard Tweets to be Considered by Google as Authoritative
Bradley: Yeah, but the retweet tool that we use is IFTTT, correct?
Marco: Yeah, yeah. We shoot everything through IFTTT.
Bradley: Yeah. As far as-
Marco: Actually, if … See, I'm not really getting this, because if he's asking about getting retweets, then hands down Twitter SEO Academy will show you how to get retweets and how to retweet other people's content.
Marco: I mean, everything is in there, everything. It's, all you have to do is hook it up to IFTTT, set up the recipes, the recipes are given to you, and it just goes on auto, and it's just awesome.
Bradley: Yeah. As far as how many tweets does it take for Google considers your account an authority, I don't know. Because I've taken some new Twitter accounts and within … By setting up the automated retweet recipes that are in Twitter SEO Academy, I've been able to get … I don't know what your definition is of an authority, but I've been able to get a new Twitter account out of the sandbox and build over 1000 followers, that were relevant followers, within about 10 days' time, and the auto retweets will sometimes tweet 20,000 tweets in a 10-day time span, but it's out in the sandbox, and it's got relevant followers, there's activity. Like the notification bar is lit up with people favoriting, retweeting, and commenting. You know what I mean?
I'm not sure what the number is exactly, because usually when I do it I just set them up via the training from Twitter SEO Academy, and just let it run on an autopilot, and then it does what I need it to do, so I'm sorry I don't have any more information. If Dr. Gary was on, he'd probably have the exact answer for you, because he's the one that … He's our Twitter nerd.
Marco: I also think that the more spam that the niche is, the more difficult it is to get it out of the sandbox and to kind of get authority or get a foothold in that niche, simply because of the keywords that you're using, it's even harder to get out of the sandbox, and that's … Some of them are really tough; so on this one, again, it's going to depend on the niche, probably.
Bradley: The reputation of the niche.
Using Duplicate Content Written Across Web 2.0s that Point to the Money Site via IFTTT
Bradley: Yeah. Okay, Dana says, “Can we use duplicate written content across all of our web 2.0s that point to the money sites, or should each web 2.0 have some sort of spinning or re-writing involved?” No, Dana, not the way that we teach with when you're doing content syndication from your center, your main money site, you're syndicating the exact copy of the content with an attribution link. You're citing the source, which is how it's … That's how you're supposed to do it. Like, for example, if you do a press release, you don't spin the press release before it goes to every media site that picks it up and republishes it, do you? No. There's no spinning. There's no re-writing. It's the same piece of content that gets distributed, picked up and distributed, to 250 to 400 different media sites with a link back to the original distribution point, and that's proper attribution.
That's how you cite the source, and so there's no way for us to … Nor would we want to spin or rewrite, because that's getting … That's spammy SEO shit that everybody does and has been doing for years, and what we do is, it makes it easy, first of all, but number 2, we're just distributing content word for word from our point of origin, Ground Zero, right, which is our money site or a YouTube channel, for that matter, but let's say we're doing blog syndication, we're syndicating the exact blog post across branded properties so they're extensions of our brand and they're the exact same content. Nothing's changed; and there's an attribution link saying, “This post was originally posted on” and it points back to our money site, so we're citing the original source.
We don't want to spin it. We don't want to rewrite it. We want it to be the exact, because all we're doing is sharing our own content to our own social properties and web 2.0 properties. Right? We're saying, “Hey, this is our content. Yes, it's the same post. By the way, give the credit to this post over here,” which links back to our money site. Right? Make it easy, and it works really, really well, and that's … We're not trying to hide anything here, guys. We're claiming it. That's why we interlink everything the way we do. We have consistent theming or branding across all of the properties. We link everything together. We link them back to the money site. We're saying, “Hey, this is us. This is us over here and over here and over here, and this is all us. This is all me,” so we're not, that's not … It's like a lot of the stuff, people would try to hide their footprint. In this case, we're claiming our footprint. We're saying, “This is us,” so …
Is it Recommended to Build Secondary Tier 1 or Tier 2 Networks Around a YouTube Channel?
That's why I love YouTube syndication for these networks. Because you don't have to worry about footprints or anything. It's strictly about getting the embeds, and as long as you're not distributing the description from the videos, you don't have to worry about it causing any problems. As long as all you're doing is posting the embed code and a link back to the channel, you're good to go; but if you think about that, with like 8 full 2-tier networks would be 8 tier 1s and 24 tier 2s, which comes out to be 32 rings. Let's just use a conservative number of 20 properties per ring: That's 640 web properties.
That's a lot that you can get, and it's very, very, powerful that way; so no, Ed, you don't have to worry about … I mean, I would suggest, yes, adding tier 2 rings to each individual tier 1. Okay? For YouTube, that is.
Marco: Hey, Bradley?
Marco: Dr. Gary just reached out to me and answered to, what was it, Damon's question on how many.
Marco: We have a persona with almost 60,000 tweets who has gained 2,000 followers, a bunch of retweets and likes and is on a bunch of lists; but the niche is SEO and internet marketing, and he's considered an authority. I mean, he gets a whole bunch of people following him that are themselves authorities, but it took a whole lot for him to become an authority. However, when Edward Snowden posted his first tweet in Twitter, he automatically became an authority, so it's entirely dependent on the niche, on the person, on the following, on how important it is, I would also say.
Bradley: It's variable, is what you're saying.
Marco: Yeah, of course. It is.
Bugs and Issues with Using Blog.com in IFTTT Networks
Bradley: Okay. “Is there a problem with Blog.com not connecting as a WordPress site with IFTTT?” There's always a problem with Blog.com. It's another one of those really buggy sites. When it works, it works. We use it some, but more often than not Blog is not working correctly. Okay? Just so you know. More often than not, Blog.com, it does not work correctly, so like I tell our network builders, if it's working when you go to build a network, then add it to the network.
If it's not working, skip it. Don't waste any time on it, because it's such a buggy site. Even if you do get it built, and it works, like when you're building your network, again, more often than not, it's going to be down, so when you're posting to your money site or your YouTube channel or whatever, it's not going to syndicate to Blog, because Blog.com is down; and so that's why I said, if it's available when I'm building the networks or when I'm having networks built, whatever. Go ahead and add it; but if it's not, skip it. Move on. Because it's going to be a waste of time. Okay?
He says he's tried to connect the channel, “I keep getting an error message. All my settings at Blog.com are correct as shown as shown in the training. Please advise, thank you.” Yeah, I don't know what to tell you. If it's not working, it's not working. Just skip it. Move on. Don't worry about it. It's not that important. There's other properties that do work consistently, you stick with those. Okay? I haven't heard of it not working like not being able to connected at all, though, Ed, but like I said, you got other things to worry about to not spend a lot of time wasted on one property that's going to be down more often than it's up. Okay?
Dan says, “Does there come a time” … By the way, just so you know, Ed, if you're doing, I guess if it's for YouTube syndication, then Weebly wouldn't be a good option, but if you're doing blog syndication like syndicating from a money site or a blog, add Weebly into it, because Weebly is stable as hell. That's a great site, but it just doesn't work for video syndication. It works great for blog syndication, though. Right?
Okay, well, hold on. By the way, I haven't tested this. I still think it strips the video out, though, but I was going to say, Ed, you might be able to set up Weebly as a secondary, like a tier 2. You could still set it up within a tier 1 ring, but you could have like the RSS feed from Blogger or Tumblr or something feed Weebly, so you just use the RSS 2 recipe, but you just use Weebly as the channel, as the trigger; or, excuse me, as the action channel, and use like either Blog or Tumblr or wordpress.com as a trigger. You could try that and see if it still publishes the video. I don't think it does. I think it still strips the video out. Does anybody on here know that for sure? Hernan, would you know?
Hernan: No, I am not entirely sure, Bradley. I've heard [about it 00:26:27].
Bradley: Yeah, I think if you use Weebly as a secondary link, it's still, and you use … It's fed or triggered by RSS. I think it still strips the video, but you could still get that link built back to that, the Blog, Blogger, Tumblr or wordpress.com page, were the biggest hits.
Chris: I had it running on a customer's RSS feed where replacing [their lead 00:26:51] … Well, the code replaced it, the YouTube embed code replaced it just to have the link, and that was syndicated out to Weebly. Resolved problem.
Bradley: Okay. That's what I thought it did, but you still get the link, so it's still valuable for that. You just don't get the embed.
Chris: Yeah, but I changed it on the RSS feed level, not on their end.
Bradley: Right. Well, I'm saying like, but, that's because you did something custom there, right? Chris: Yeah, I …
Bradley: You hacked it.
Chris: Yeah, pretty much.
When to Stop Investing in Optimizing Videos That Didn't Rank?
Bradley: We got to keep it simple here, Chris. Come on, buddy. If everybody wants to know how to do it, email Chris at … No, I'm kidding. All right. Dan says, “Does there come a time where you stop throwing good money after bad at videos that are still ranking on page 2 and 3? I have customers that are paying me $300 per month to rank videos and have done everything from optimizing videos using silos as taught, set up a branded tier 1, and 3 tier 2 networks around the channel, tried SAPE links, with one actually decreased rankings, purchased multiple contextual link packages pointing at tier 1 branded networks, retweets, blogs.” Okay. The whole kitchen sink, in other words. “Between the time and money being spent, I'm losing and just want to know if there's a time to throw in the towel or is there still hope?” Yeah, go back and … Look, Dan, like I know this is probably not what you're going to want to hear, but there are some keywords that you're just not going to be able to rank videos for. Period.
That happens from time to time, and so that's oftentimes why I don't … That's why I don't promise video rankings unless I've tested it, so like when I'm speaking to potentially a new client or one of the video production companies comes to me and says, “I've got another client here that they want to rank,” I ask him, “What keywords would you like to rank for?” Then I do some research and then I get back to him and say, “Okay, here's the keywords that I can rank you for.” I don't say, “Okay, yes, I can rank you for this keyword that, whatever you want,” so Dan, what I'm saying is, there are some keywords that you're just going to … You could probably still get them the rank with a lot more effort, but if it's not worth it, then I would go back to the drawing board as far as keywords, try to find some related keywords that would rank better. Try some of the adjacent areas, like what we've talked about before, instead of going after like for …
I don't know what specifically, what you're trying to rank for, Dan, and I'm not asking you to tell me, but I'm saying if you're going after a particularly tough keyword in, let's say, a major metropolitan area, and you're using that city name, that's going to be damn difficult. Doesn't mean you can't do it, but it's going to be difficult; so you could do multiple videos targeting the suburbs or the boroughs or whatever, and use those to generate traffic. It's not the main city keyword, but it could be some ancillary areas, some adjacent areas that could start generating traffic; so like I said, that's what I don't …
There's some keywords that you just can't rank for; or you can, but it's the amount of effort required isn't worth it, especially for $300 a month; so I would go back and look at what other options you have to target other keywords that would be easier that still have value, or, again, target some other areas that are close by adjacent that you could use, to have cumulative effect would still generate traffic and leads.
Marco: If I can jump in on this.
Marco: Because I'm reading this, and when he says the rankings actually decreased, my question would be, when the rankings decreased, did he do anything to the videos while they were doing the [do 00:30:27]? Because if they were dancing and he hit them, then I just posted the link to the Google Dance blog that he should take a really good look at, so that he has an idea of when he should just do the normal thing, when he can hit it more, and when he needs to just leave it alone.
Bradley: Yeah, and just wait. Yeah. Yeah, I mean, Dan, I've had some videos that I almost gave up on too, or that … Well, to be honest with you, there's some videos that I did give up on doing anything else to, because they didn't rank within … Typically, if I'm going to provide SEO as a service, ranking videos as a service, I'll say it can take me as much as 30 days, and I usually get them ranked by then, but sometimes I've had some that I had to fight, like what you're talking about here, Dan, and I'd spend 2 months, 10 weeks even, trying to rank the damn things, and they wouldn't rank, and I'd give up on them and move on to something else, and then 3, 4 months later, boom, it's ranked. Like literally. I just left it alone, and it just took time, and then it ranked. I know that doesn't make your client any happier, especially when they've been paying you for it, but that's why I said I would move on to some other method or some other keywords, or even some other areas, and do multiple.
Like instead of saying, “Okay, I'm going to rank you for 1 video for this 1 keyword in this one city,” say, “Okay, for the same price, because I was unsuccessful, I'll rank 4 videos for you in these 4 areas, or 4 videos for you in the same area but targeting 4 different keywords.” Does that makes sense? I don't mind doing that, guys. If I can get away with charging somebody for just 1 video and I can get it ranked for them, great; but if I can't, I don't mind going after some of the easier to style keywords or areas and doing a couple or 3, even 4 videos for them for the same price to make up for the fact that I couldn't do the original. I don't really care, because it's not that much more work. The video is already done. You just got to change the video around a little bit, the file a little bit, or live stream it each time, something like that, which is what I would do anyways.
To me, I just want to make sure the client is ultimately happy, and sometimes if I can't get that main keyword, I'll do that. I'll cut him a deal. I'll say, “Hey, look, unfortunately I was unable … Look, SEO's not an exact science.” That's why I don't promise them that. I'd say, “I'm going to try my best. If you're not happy, you can cancel payments. I'm not saying I'm giving you a refund, but that you can cancel payments, you don't have to continue paying me; or I can target some other keywords and some other areas, and you know what? Instead of just doing 1 video, I'll do 3 for you. How's that sound?” That's what I do.
Adam: Yeah, let me grab it real quick. Somebody posted it or … Oh, no, it was the picture, but I'll bring it up.
Bradley: It's the Position of FU, Kevin.
Adam: Kids, this is not safe for work, so if you don't want to hear that language, then don't-
Marco: The man has shown his back. Look at that. What's your position?
Bradley: If you guys don't have any … Yeah, hold on. Nobody can see that. Do that again,
Hernan: Do that again, because I didn't [see it 00:33:35].
Hernan: Oh, okay. There you go.
Bradley: It says, “What's your position? You want to be in the position of FU.” If you guys are, if you're easily offended, don't watch the link that we're going to drop, okay; but if you're easily offended, you probably shouldn't be on this webinar with us anyways.
Income Streams of Semantic Mastery Senior Partners
Adam: Yeah, go ahead if anybody else wants to swing first.
Marco: If I can jump in, because, again, I'm like Bradley, I don't do my own accounting. I have people that do that, and so, but Semantic Mastery is more like it's fun. It's not work. It's not my main stream of income. We're starting up, and we haven't even been on a year, right? Doing just regularly with our Mastermind and all that. As far as percentages, my biggest income generator is consultation work. I mean, I get, I don't know how many times what I get from Semantic Mastery through just consultation. I do some partnerships, and I still have some clients that I've had for a long time, and I am not taking on any new clients, so I mean that's pretty much where I am right now. I do have other stuff that I do, but that's outside of the internet marketing realm or out of the online world, because I do have some brick and mortar stuff that I do. Those are my income stream.
Bradley: Cool. How about Chris? Chris is in the escort industry. At least he used to be. Do you still-
Chris: Not anymore.
Bradley: Not anymore.
Adam: Well, not from a business angle.
Bradley: Yeah. Yeah. Right. He's still in the escort industry, but that's purely pleasure.
Bradley: Yeah, me, I do … I still have a bunch of clients. I got rid of a lot of them recently, because Semantic Mastery income is about half of my income now, to be honest with you, because I've started streamlining my business, my local client consulting business, because clients are a pain in the ass. I mean, let's just face it. I've got some clients that I've had for several years, many years now that … There are good clients, don't get me wrong. I have some good clients that are easy to work with, and so those are the ones that I kept. I got rid of pretty much all of my pain in the ass clients, though, over the last like 6 months, so I still have a pretty substantial income from client work, and then I have my lead gen business. Pay-per-lead is only a small portion of that, though.
A lot of my lead gen business is on a revenue share model, which is where I only get paid for leads that close into actual jobs, because you guys know I do a lot of contractor-type stuff, and then I get a percentage of the contract job. It depends on the agreement that I have with each contractor, but sometimes it's a percentage of the overall contract, sometimes it's a percentage of the profit from the contract, so that's revenue minus expenses and labor, right, and then whatever's left. The net, I'd get a percentage of that, so it just depends on the industry, like which contractor it is and which agreement I have, but the majority of my lead gen money is from revenue share, which I think is the best model, but the only problem with that is, it's very difficult to generate or to develop that kind of a relationship with contractors that are … Especially contractors that are trustworthy, because it takes a long time to sift through all the shitty ones, which are a lot, to find ones that we're going to be honest about it.
I mean, you have to have that level of integrity or honesty or it just doesn't work, because they could lie to you, unless you're actually outreaching to leads and following up and finding out if jobs closed and that kind of thing; and I didn't want to do that, so, but … My income outside of Semantic Mastery is split between client work and lead gen work. I've got a little bit of affiliate income, but it's very little because affiliate is not something I had done until recently. I started doing more affiliate stuff recently, and so I've started generating some affiliate income as well on the side, but I don't have a lot of time for that. If I did, I'd do more of it, so …
Adam: Yeah, and that's where I will hop in, Florian. I'm not going to dodge this. I was just thinking. It's funny, because when we got together, and we all met each other, for me, most of mine … I'll just say a bigger part of mine is affiliate, and then meeting Bradley and seeing how he did lead gen and things like that, that's become a growing part of what I do on the side, as well as I had done partnership, but it wasn't … It was lead gen, but a lead gen partnership is kind of a weird setup, and now I've moved more into trying to get things set up in the long term for lead gen on my own, but then I also kind of have a weird background, so I'm moving out of that. I basically do no client work anymore, but I'm still open for stuff based upon my previous life where I built lasers and stuff like that.
Hernan: I've just fired my last client today, so I'm happy about it.
Bradley: Did you really?
Bradley: Well, congratulations, man. I would have had a beer ready if I had known that.
Hernan: Yeah. We should have had one when we meet, when we next meet … Yeah, I'm all about affiliating my own projects right now, in Semantic Mastery, so … Yeah. I'm happy about it.
Bradley: That's great, man. Congratulations. That must be a good feeling when you get to fire your last client, tell him to go suck an egg.
Adam: If you want to. I mean, there's still a lot of money there, so …
Bradley: Yeah. There is.
Adam: … it depends.
Bradley: There is a lot of money in client work. It's just, they're a pain in the … They can be a pain in the ass, guys; so if you find a good client, hold on to them, but be quick to fire and slow to hire, like or … You know what I mean? Like in other words if you … Especially in the proposal period, guys, if you're finding resistance and difficulty pitching a client or with the … Like let's say you got past the pitch and now you're presenting a proposal to a potential client and there's any sort of … Guys, trust your gut. If there's any sort of resistance or you feel like there's some sort of negativity there, or that it's going to be an issue, guys, don't, even when you're trying to start out, and I know you just want that revenue coming in so bad that you're willing to put up with some bullshit just to get it, trust me; you're better off passing it and going to the next person.
Because once a client's a pain in the ass, they're always going to be a pain in the ass, and that doesn't change. They don't magically get better after you've provided them results. All they're going to do once you provided them results is complain about the ongoing costs or that they're not getting even better results. My point is, if you feel like there's going to be any type of problem with a potential client, skip it, move on, find somebody else to pitch. Because, trust me, they never get easier, and once you do find good clients, hold on to them. Keep them happy, because they're the ones that will stay with you for years with very little requirement of additional effort. Just got to maintain for them.
Adam: Now, I wanted to say one more thing, too, about this. I can't believe I didn't think about this while I was talking, but this, to me, and this is a blatant push for the Mastermind, but of how we all came together and some of the stuff we've been able to do is based upon us talking to each other and just having that interaction, so if it's not literally the Semantic Mastery Mastermind, I highly encourage you to go out and find others you could talk to and learn from. Because, like I said, doing the lead gen stuff when Bradley told me about how he's doing something that I was like, “Oh, shit. I hadn't even thought about doing it that way.”
Then Daniel also had a question here about verifying leads for revenue sharing. It depends exactly how you're doing it. Bradley's talked about this before, but there's ways you can do it. If you're doing phone calls you can agree upon, using a call tracking system and the length of time on the phone, if you're using clicks, that's obviously easy to track, things like that. That's how you do that. You don't just trust your client to be honest and report numbers back to you.
Bradley: Yeah. Well, it depends on the model, yeah. I mean, like with revenue share, it's a little bit different than … Like in pay-per-lead, it's … Pay-per-lead is actually fairly easy to track, because you can say call durations over 90 seconds, for example, you're going to pay for that cost, for that lead. It depends on what … You have to dial in the window of what is considered a qualifying call; so pay-per-lead is fairly easy to bill. What's difficult is a revenue share. That model is difficult, because it takes a long time. Like I said, I've had a lot of revenue share contractors that I've had that agreement with that have absolutely stolen from me. In other words, they've closed jobs and reported that they hadn't, and then I have found out, through various ways, that they were lying to me, and so I've had to fire them.
Which, to me, is so stupid for a contractor to do that, because they're getting somebody that's funneling leads to them that they're only, we have to pay for leads that have closed, that they've closed, so it's up to them to do the closing, which, on my part, as the lead provider, I'm losing money. Because as long as I'm generating leads I'm doing my job, right?
That's why pay-per-lead is a bit easier, because with pay-per-lead, as long as you're doing your job you're getting paid, because you're generating the leads, which was your job. You're getting paid for each of those leads, whether the client or the contractor closes that job or not. That's up to them. They're still paying for the lead; so with revenue share, I'm putting some risk involved. I'm risking revenue as well, because I'm generating, I'm sending leads to a contractor, and it's up to their capability of closing the sale in order for me to get paid, so if they're shitty at answering the phone, or they're bad salesmen or whatever, then I don't get paid, right; and so it's a real process to work through, sifting through a bunch of bad contractors to find the ones that are good; but when you do find a good relationship, you have a good service provider to service those leads, for a revenue share model, then it can be incredibly lucrative.
Like my top tree service guy is, he's been working with me now for 4 years, he's a Christian man, he's a really, really good dude, I trust him 100%, and it's strictly revenue share, and he pays me 10% of whatever the contract is on jobs; and we've literally closed $47,000 tree removal jobs and he's paid me $4,700. He pays me cash money, by the way, like literally cash money. I freaking love it. Oftentimes, a typical tree job for him is anywhere between $800 to $1,200, so that's $80 to $120 for a typical tree job, and he'll do, during the spring and the summer, dozens of jobs for weeks, so it's very, very lucrative.
Whereas pay-per-lead, I might only make $40 per call or $50 per call or something like that, and I end up not making as much money as I do on the revenue share, but it really just depends. I don't know. Hopefully that was helpful, guys. There's multiple ways to skin a cat. We always talk about that, so you just got to pick something that you're comfortable with and get good at it before trying other stuff.
Keywords with Geo-Modifiers in Tier 1, 2, 3 IFTTT Networks
As far as the keywords, yeah, you want to go with just broad keywords. You don't need geo modifiers. Just go with broad keywords, and I mean you can go real broad with those, too. In fact, we're going to be mixing in generics and doing URL anchors anyways, so, and to be honest with you, that is apparently what stops a lot of people from ordering is because they look at the 500 to 1,000 keywords and they go, “Holy crap, how do I get that,” and they just don't order, so we're going to be making an option to where you don't, you just need to provide like 5 keywords. That's not available yet, is it, Hernan? Like we haven't changed it yet …
Marco: No, it's not.
Bradley: … have we?
Hernan: I'm sorry.
Bradley: Okay, well, soon. Soon we will change that.
Hernan: I don't think it … Yeah.
Bradley: Soon it'll be changed to where you just got to provide like 5 keywords, and then we'll do the rest from there, so …
Hernan: No, yeah, that's not available, but, maybe we can talk about it, and to implement it; but yeah, that's actually a good idea.
Bradley: Yeah, we need to do that, because that's preventing lot of people from ordering, so …
Bradley: Because, remember guys, these are generic. That's in part why we don't build links to money sites for you guys. We just won't do it. Okay? There's too much liability there, and we got to make sure that the keywords that you guys submit would be spot on, it would throw off your percentages and everything out, your anchor text percentages, so that's why we only build to tier 1 rings or beyond, because of that reason, and so you want to go with broad keywords. That's all we need. We don't need exact match anything. Okay? Just going from it.
Hernan: Also, remember that we're using at least 75% of generics with your keywords, so we are asking that many keywords for diversity, but there is a good chance that we're not using them all because we are focusing heavily on generics and URL keywords.
When to Know if Your Article is Being Hit by Google's Content Duplication Issue?
Guys, it's only ethical, to begin with, but plus, that's … There's a legal aspect of it too, but ethically you should be citing the source anyways; and no, duplicate content only applies to duplicate content on the same domain. It does not apply to … On other sites. “Should I just add the canonical tag to the click here for original link, to be safe?” Well, you could but then you'd be passing … You technically could do that. For example, like if you're using like [the YOAST 00:48:58] test, SEO plugin or whatever, you can set a canonical tag in the plugin, the plugin settings for that post or that page, and you could set a canonical tag to point to the original, but I wouldn't do that, especially if you're only doing like …
If you're curating content, you don't want to do that, because you want your curated post to stand on its own. You would just attribute or cite the source within the post itself to where you got the contact for that particular snippet that you've curated, but you're going to be curating other sources too, and you can only set a canonical to point to one location. Right, and so, typically, Kevin, I don't recommend using other people's content as the only content for a blog post.
What I mean by that is not just take one source of content, republish it on your own blog, and put an attribution link to the source and say, “Okay, that's it. I'm done. My blog post is done.” Don't do that. If you're going to borrow other people's content, either curate it with additional content sources like at least 2: Take a little bit of an article from here, cite the source. Then take a little bit of an article or a video that's topically relevant to the same point that you're trying to make within your blog post and post that. At least 2 content sources. You're better off with 3, but I would say a minimum of 2. Cite the sources, and also inject your own opinion into the article so that it does make it unique and original. That's what you really want, because Google loves that kind of content. Google loves curated content if it's done right.
Marco: What you've just explained is explained in further detail in Curation Mastery.
Bradley: Yeah, exactly. Curation Mastery. Kevin, if you haven't picked that up, get it, or come join the Mastermind, and you'll get that for free as part of the Mastermind, because Curation Academy is an entire course specifically about how to curate content properly, the way that Google loves, and how you can actually create a content marketing business out of that, which is an entire other source of revenue. A lot of my money from client work, from the question that Florian asked, comes from content marketing. Not necessarily SEO. It comes from content marketing, because the content marketing is part of my SEO strategy, and we do blogging. Like I provide blogging services to businesses that syndicate to their syndication networks, and update their social media property, so it's kind of like a content marketing business, with some SEO benefits. It's a really good stream of revenue because it's all outsourced.
Number of 301s That are Safe for Redirecting Unrelated Domains within an IFTTT Network
All right. Ben, we're almost out of time. We got to run through the next few, because it looks like we got a bunch of stuff up here still. Ben says, “I have 4 unused PBNs, and now I'm moving towards Topical Trust Flow. They don't really fit in with the target market I am going after. I want to double 301 these existing unused PBN 301 to an expired related domain, and then 301 to a new highly related Topical Trust Flow PBN that I will build an IFTTT ring around as a tier 2 property.” That's a great strategy, Ben. That's a good way to repurpose non-themed PBN domains to basically utilize the juice from those in the proper way. That's a good way to do it.
“I know URL shorteners will work well, but I prefer to have it at least link to a related site before ending up at the target one. I've tried to make it look slightly relevant, .co.uk U.K. domains all 301 to another, but the sites themselves are completely unrelated. My question is, how many 301s in a single domain is safe, and does the above setup sound okay, or would you suggest a different strategy?” No, that would work. If you've got a PBN domain that is … The topical relevancy is unrelated to what you are going to use it to link to, then you put a bridge point in there, okay, so exactly like what you're describing, Ben, I would find another topically related, relevant, topical relevant domain that you can find using domain crawlers or whatever, that have inbound links that are topically relevant to what you're going to be linking to, ultimately your target URL, your money site, and build out a PBN on that and then just redirect the original non-topically-relevant PBN domain to that middle point, right?
Because then what you're doing is, you're just pushing juice to that topically relevant PBN domain, the one that is now going to link to your money site, and that link to your money site's going to get a bit stronger, but because it's coming from a topically relevant domain, that middle point that's pointing to your money site, you're still going to have the topical relevancy when it ends at its final destination, your target URL, your money site; so that's a great way to do it.
As far as how many 301s can you do to that middle point, in that case I wouldn't worry about doing 4. You said you have 4 unused PBNs. I wouldn't mind doing 4 301 redirects to the middle point. I wouldn't do 4 301s to my money site, at least not all at once. I might spread it out over a period of time, but 4 to a PBN that's going to be pointing to your money site, I wouldn't have any problem with that, because it's only a PBN.
Marco: Again, these are things that we get into very much more in depth in our Mastermind, how to repurpose Topical Trust Flow.
Bradley: That's right, and we go onto that a lot. In that, and in RYS Academy. Man up. Really? Depends for men? A [wild 00:54:18] claim.
Adam: Don't be a little bee.
What is the Best Approach to Content Syndication Around Branded T1 and 2nd T1 Persona Networks?
Use a tier 1 branded network only for blog syndication. If you want to increase the juice or the power, set up the tier 2 networks, do not stack tier 1 networks on blogs. You can do it for YouTube channels, but don't do it for blogs. Okay? Seriously don't. Go with tier 2 networks, then. Just make sure you're using the related content triggers. Okay; but do not stack tier 1 networks on money sites, guys. It will cause you problems down the road. I promise you that.
Damon, absolutely, plus 1 that. They are complete extortionists. One of my clients just got an extortion letter from them a for a fucking, pardon my language, but a stupid image … It was a curated image, and we even gave proper attribution, and they still sent him an extortion letter, so now we don't use those images anymore. By the way, guys, what we're using for images now, this is talked about in the Curation Mastery course, but it's taking screenshots from inside YouTube videos. We're using those as images for curated now. Just go do a keyword search for whatever the blog post topic is, sort the results in YouTube by … Go to the filter and go select HD, click on HD so it only shows HD videos, start playing the video, pause it where you see an image that looks like it's relevant to your blog post and take a screenshot of it. That's what we're doing now, and it works really well because of them assholes with, and extortionists, Getty Images.
Hernan: There was a bunch of … I think we put a bunch of … If not, we could, but we put a bunch of free images banks or websites that you could use and download, Pixabay is one, and I love it, and you have a bunch of free images that you can use as well.
Free images/videos resource for everyone. No More Getty Issues 🙂
Bradley: Yeah. Chris, yeah, we're going to be … As soon as I'm done with the Hump Day Hangout here in about 4 minutes, I'm going to set up the event for the Mastermind tomorrow, the emergency meeting, so to speak. It's going to be really good. I'm really excited about this, and with participation from you guys, it should be pretty awesome.
Notifications if a YouTube Videos is Being Penalizedd
Let's see, “Is there any way of knowing if a YouTube video has been penalized in any way?” We don't probably have time to get into this. “I want to be ranked first in a month. I'll give you like 50 bucks.” I like that. Let's take a look at this. Let's see. “Is there any way of knowing if a YouTube video has been penalized in any way?” Dustin, I've heard of videos being penalized. The only thing I've ever seen happen, personally, with my own stuff, is that a video will drop significantly in the results. I've never seen a video deindexed. I've seen channels terminated, but I've never seen a video deindexed.
I've seen it where it doesn't show up in Google normal search but it will show up in video search. In other words, like the vertical … It's still in Google search, but it's in the video search only, and it doesn't show up in the top 10 or 15 pages, but typically that's something it will come back. It's just kind of a fluke or an anomaly, as I like to call it. Most of the time, though, if it shows up in video search, it will show up in Google search too, and I've seen it where it's significantly dropped, and usually that was because of over-optimization of anchor text, like where it used to be we could just hammer the main keyword with links, with the anchor text as the main keyword, but not so much anymore. You still want a little bit of diversity. You can still be pretty egregious with YouTube, but you still want some diversity.
Something else to check is the on page. In your video description, have you spammed the video description with keyword stuffing? Because if so, just go unspam it. Reduce the use of your keyword. Add some LSIs, things like that. Change the inside, the video description, perhaps change the title a bit. Switch to a different keyword or make it a bit more long tail or something like that. Just make some change. The easy stuff you can do, which is adjusting the on page and see if … Give it time, guys.
Remember, stop playing with stuff like making adjustments, and in like 3 days later, if it hasn't moved, making more adjustments. Don't do that. Make some adjustments and give it a week and see if it comes back. Oftentimes it'll come back before that with YouTube, but sometimes it won't. Sometimes it'll take longer. Does anybody else have any specific experience with knowing if a [good 00:59:16] video is penalized?
Adam: Not on my end.
Hernan: No. In fact, I've sent up to 400,000 or so backings to 1 video to rank it just for shits and giggles, and it's still in the index, so I don't think you can get it deindexed.
Bradley: Shit. You guys are still seeing my Loganix. How do we spell that again? Loganix. I'm looking for that … Here it is. I'm going to share this for, I think it was Kevin that asked about this, so just give me a minute. Here you go, Kevin. This is for you, buddy. This is the Loganix referral spam blocker that they have. Was it Kevin that asked that? Yeah. I'm going to drop this on the page, and we got to go, guys, it's 5:00, but [we can't 01:00:11] [crosstalk 01:00:13].
Discounts on Semantic Mastery Courses
Adam: Yeah, so while Bradley's doing that, we had one of the questions who … Hold on, let me scroll up here. First of all, Kendrick, thank you for that awesome picture. I'm totally saving that. Damon was asking, “What else comes with the Mastermind?” You get access to all of our products that are retail 300 or less, so that's including subscription stuff, so you get the Mastermind, that's included in your … Sorry, you get the masterclass that's included. All right, you get Curation Mastery, YouTube Silo Academy, IFTTT SEO. Am I missing something here? [They 01:00:45] can …
Marco: Yeah. V2, when it comes up.
Adam: Yep. IFTTT 2.0. You get access to the backlog of the Mastermind webinars. You get access to the private community, and you get access to all the upcoming webinars, obviously; so like I said, all the products are, if you don't have access to them, you get those, and again, that includes the masterclass. If you're already in the masterclass, we cancel your masterclass payments, and you just stay in it, so …
Bradley: Yeah. Essentially, you get everything that we put out, past, present, and future, that's under $300. It's absolutely 100% included in your membership. You also get access to us and our, the discussion forum, which is our community. You get access to us, as well as all the other SEO professionals in there, which we got about 130 in there now, several dozen of which are actively engaged at all times in the community, so it's, with a lot of discussions. It's not just us you'll learn from; it's also from others as well. That's what makes it a true Mastermind. It's not just like, “Hey, come listen to our shit all the time.”
Anything over $300 you guys get 30% discount on, and also first crack at all the products and services that we launch. You guys often get beta access first, or at least before we release it to the public you get first shot at it, so …
Adam: Yeah, just to clear up one more question here. You get the access, you don't get a discount. Like I said, it depends. If it's over $300, you get a straight up 30% discount, but the rest of the stuff we mentioned you just get access to, addition to that you get lower prices on IFTTT networks, and when we can, we work out special deals for Mastermind members that other people just don't hear about, for other things.
Marco: Again, you can lock it up at 197 before, what is it, 12pm Eastern or midnight Eastern?
Adam: Well, we're going to be working on switching it over this evening, so I'll try to … I'll put it off for a couple hours, but that's it.
Marco: Yeah, but it is going up $100. We don't play with that. When we say it goes up, it's going up.
Adam: We end up, inevitably, get a couple emails today after, and it's like, “Well, sorry.”
Bradley: Guys, it's not the whole … It's the fact that the value keeps increasing, and we've got a lot of stuff coming up this year we're working on that's going to be … As the value increases, so should the payments, but it's totally worthy it. I highly recommend you jump in. If you're not at a position where you can do it yet, then don't. Just join when you can. It might be more expensive, but so be it. If you need to wait till you're there, so be it.
Bradley: Adam is going to go work on his “laser.”
Adam: My freaking “laser” beams. Yeah, you can join the Mastermind and ask me laser questions, and I'll probably delete the posts, so …
Bradley: Okay, guys. Thanks for everybody being here. We will see you next week. Mastermind members, if you are available briefly tomorrow at 4pm, we're going to have this like kind of impromptu Mastermind. I think it's really exciting, and I'd like to get some help from you guys if you participate, so if you can be there, great. If not, you can watch the replay and still comment below, so we'll see you all then. Thanks.
Hernan: Damon's in. Welcome to the Mastermind, Damon.
Bradley: Yeah, Damon. About time, buddy.
Chris: Bye, guys.
Male: All right, guys.
Adam: Bye, guys. Have a good one.
Male: Bye, everyone.
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