In episode 298 of our weekly Hump Day Hangouts, one participant asked if Content Kingpin and Local Kingin are outdated Semantic Mastery courses.
The exact question was:
Hi, I was interested in Content Kingpin and I saw that on http://support.semanticmastery.com/knowledgebase/where-can-i-find-a-list-of-all-training-and-courses-offered-by-semantic-mastery/ you don't list Content / Outsource / Local Kingpin, Are these courses older and/or unmaintained and/or replaced by the things in the HHC or MasterMind?
Adam: Hey everybody, welcome to … Hey, Hernan, how's it going? Welcome everybody to Hump Day Hangouts. This is number 96. Hernan is here, so Hernan, take it away. No, I'm just kidding.
First of all, I think we wanted to get the important stuff out of the way. Today is National Beer Lovers' Day so I thought I'd start things off here [crosstalk 00:00:23]. Cheers. Not bad. Got a Session IPA out of upstate New York. It's good stuff.
Bradley: I'm refraining. I didn't even know it was National Beer Day until about an hour ago and I was like, “Woohoo! I'm gonna start drinking early,” but the two-and-a-half hours of webinars coming up, I decided I better not until afterwards. I assure you, though, as soon as this webinar is over I'm going straight … We got a local brewery. I'm going down to the brewery and sitting my ass at the bar and not leaving for several hours.
Adam: Gotcha. I played it safe. I got a Session so this is like 4 1/2%, so basically not much. Anyways, moving right along. We got a few announcements today. After we say hello to everybody, we'll get into that, but Hernan, how is it going, Hernan?
Hernan: Hey, guys. Hey, everyone. It's really, really good to be here. That's what I get to jump really, really late on the call. I wanted to say, “Hi,” but anyways, it's really good to be here.
Adam: Awesome. Marco, what's up, man?
Marco: Man, it's warm, it's sunny, it's Beer Day, and I can't drink.
Adam: Aw, man.
Marco: I might, though.
Bradley: Sure you can.
Adam: Well, you know me and Bradley will pick up the slack.
Bradley: You need that can-do attitude, Marco.
Marco: Pick up my funeral bills, right?
Adam: Bradley, how's it going?
Bradley: Good, man. I'm just looking forward to having my beer.
Adam: Fair enough. You can live vicariously through me for a couple hours.
Let's see. First up, we've got some… Oh, that's right. Serp Space, man. Cool one. I'm gonna be posting some stuff here once I stop talking, but we've got a special discount from Serp Space. This includes, not just IFTTT networks, but also link building if you ordered them together. That's kind of an important thing. If you want to do some link building on a network, now would be a good time. I'm going to post that in there with the information. It's just a forty-eight hour coupon, if you can go over to Serp Space. I'll give you the links and you can get your IFTTT network. This applies to all single-tiers, full two-tier networks, and then link building on top of that. Pretty sweet discount.
Right after this webinar, we're going to be going to the MasterCLASS like usual, but in this case we've opened up and you all are invited to join the MasterCLASS. I'll also post the link to that in case you haven't seen it. You're going to want to be there. It's Simon … I'm going to let, actually, Bradley or Hernan talk real quick about this.
Bradley: Yeah, it's Simon Dadia, the creator of BrowSEO. I use about five or ten percent of what BrowSEO is capable of, but that five or ten percent that I use is incredibly important to me and to my business. I don't even know most of the things that it does. We're lucky enough, fortunate enough to have Simon on today from 4:30 until 6:00pm for the MasterCLASS webinar which we're opening up to the public. He's going to come give a demonstration of BrowSEO 3.0, which was just released this week, and go through all the functionalities and all the stuff that I don't even know that it does that I know is incredibly powerful. I'm actually looking forward to this myself. I've been using BrowSEO for close to a year now. Some of our virtual assistants use it as well so it's really, really important. I would like to get to know the software better, and who better to learn it from than the developer himself.
Everybody is welcome to attend that today. I highly encourage that you stop by and take a look at it. Even if it's something that you're not ready for at the moment, I would encourage you to check it out so that you understand what the tool is and maybe when, later down on the road when you are ready for it, you'll understand why it's so important and critical to have in your business.
Adam: Awesome. We wanted to mention… We had a couple who have been asking about our RYS Dumfries services. We're going to put the link in there, obviously, you can find out some more about it. If you're a subscriber of ours, we're going to send out a special discount. That's not something we're going to post publicly, but if you're interested in that, you'll get it in the e-mail. If you're not sure if you're on the e-mail list just say something here, and we'll point you in the right direction.
Bradley: All right. Anything else?
Marco: Yeah, I just want to add… Guys, video powerhouse. I know that you're hearing that there's this embed network, that embed network. We're putting a lot of time and effort and just sweat into making this the most powerful embed network, bar none. I won't even share in the mastermind the type of stuff that we're going to inject into our networks to just get everything juiced up and going. If you're not in there right now, I will suggest that you get in there at the lower price, because once this is all scaled out, the price will be going up because of all the time, effort, and money that is going into development and into scaling the networks. I hope that everyone else here knows that when I get into something, and once Semantic Mastery puts their name on something, you can bank on it that it's going to work the way that it's supposed to.
I just wanted to add that. If you're not in it, fine. Don't. But for those of you, especially video people… By the way, we're going to be doing map embeds, also, but video, you know how powerful embeds are. Just imagine what Semantic Mastery can do for your videos.
Bradley: We got a full team now working on building that out and really further development. We've got a coder on it, we've got several builders on it, we've got Marco involved. We've got a full-on team, six or seven people working on this now, guys. We're really trying to scale over the next couple of months, and make it incredibly powerful, because it's something that really got put on the back-burner for a while but now we've ramped it back up. We certainly encourage you to get in now while you can.
Other than that, I guess we can get right into questions. Am I right?
Adam: Yeah, let's do it.
Bradley: All right. Let's do it. I'm going to grab the screen, and I'll zoom in, guys, because I know that makes it easier for you all to see. Give me one second. Cool. Is that good enough? Can you guys see that fairly well? Besides Adam's smiling face? Okay, cool.
Redirect Expired Domains To A Tier-1 IFTTT Network
I usually avoid those, Ryan. They may still have some juice. If the back-link profile is clean, they may still be valuable domains. The problem is, typically, if you see that they had been built as a PBN and then they were dropped, or likewise, if they had Chinese content on them and then they were dropped, which, you know, that's how you picked it up again… A lot of the times it's because it had been de-indexed. That's the only reason why it was dropped, because if it had a clean back-link profile and it was not de-indexed, then why would the PBN, whoever owned it as a PBN, why would they drop it or why would the Chinese company. That's not always the case, but more often than not, it is. You won't really be able to tell that without purchasing a domain, and in submitting it to a search console, and then looking for the manual spam action notification or message within search console. That's really the only way to tell. If it was a recently dropped domain, or one that was in auction, for example, or one that had just recently been dropped, if you do a site colon operator search on it in Google, you can sometimes still sometimes see indexed links or indexed pages or posts. If that's the case, then it hasn't been de-indexed.
Most of the time, when you're buying stuff like domains that you found, or scraped with Blue Chip Backlinks, they've been dropped for some time, and so there won't be any indexed pages anyways. You can't tell whether it's de-indexed or not that way, by checking for indexed pages, because it's been dropped for so long that it's fallen out of the index. There's no way to really tell without purchasing a domain and then actually submitting to search console and then looking to see if there's a manual spam action notification.
Typically, I just avoid those altogether, but if you have some of them, then I would certainly not point those directly to a money site. I would point them to a buffer site, but I would still probably go ahead and submit those rebuilt sites, if you're rebuilding them, whether you're rebuilding the old content or building a PBN – putting a blog on it – if you're just doing a redirect, you don't have to worry about all that. What I would suggest at least doing, is taking a domain like that, and putting at least the homepage content on it. You could just do the archive.org from way, way back. What I mean by that is go back before it was a PBN or before there was Chinese content, just download the archive file, upload the index.html file that you pulled, and then submit it to Search Console through a persona account anyways, to check to see if there's any spam actions, manual actions taken against the domain.
That's what I would do first. It'll only take you a few minutes to do that. Sometimes you've got to wait twenty-four hours or whatever in Search Console for you to see a notification, but if it comes back clean, then try to force the index, which is what I'll do. When you submit to Search Console, it'll usually index anyways, but if it's indexed, if there's no manual spam action, and it indexes, then you know it's a clean domain, at least clean enough to be used to point to a buffer. You could just do a redirect at that point, or since you already have the index.html page uploaded, you could just go in and hack a link into that page itself. That's entirely up to you how you want to do it, but that's how I would do it because I personally don't like to use any kind of manual spam action domains in my link stream, anyways. Even if it's two hops from my money site, I still don't want to inject something that dirty into my link stream, if that makes sense.
Hernan, what's your take on that? Is Hernan here?
Adam: Yeah, but he's having some browser issues, I think.
Bradley: Okay. How about you, Marco?
Hernan: I'm trying to roll back the Chrome because the latest version is hammering on my end and it's pretty bad.
Bradley: What about Marco? Is he still here?
Marco: Yeah, I'm still here. I agree totally. You just have to be really careful. That's it, just due diligence. They could still be used, just we always taught, launder the juice. Google is going out further and further, that's why you have to see if there's a manual action. Eventually, it might catch up, it might hit your … Although it could stem it. Your tier-one could stem that …
Bradley: Yeah, tier one.
Marco: [crosstalk 00:11:30] could be directed to it, sure. It won't really hurt it. It won't push it through unless it's due follow. Then you might get into some problems.
Bradley: That's why I was saying, Ryan, I typically just avoid those domains because you really just don't know until you've purchased it and done the various steps that I just mentioned. For that, that's just a lot of additional work just to test to see if the domain is worth anything.
Importance of Title Tags For Maps Ranking
Okay, Mark says, “Hi guys, hope you're well. Got a title tag question for you. Let's say I have a lead gen property called Roofer Pro Dallas, and a keyword I want to rank in Maps for is “roofers Dallas,” if my title tag was “roofers in Dallas,” “Roofer Pro Dallas,” is this over-optimized?”
Yes, it does, but what I would do … That's the brand name, Roofer Pro Dallas, so that's a lot of the times why … You might be able to get away with that one because this is the brand name, and there's slightly different terms. I would still kind of shy away from that, if possible. What I would probably do in this situation is just do – if the keyword is “roofers in Dallas,” I would go, “roofers in Dallas” and then put the phone number, then that would be it. I would just omit the brand name from the title tag. That's what I would do. Again, that's only because those are two very closely related terms, like “roofer” and “roofers,” I would think that would be over-optimizing.
It's interesting because I found with YouTube videos recently, with adding a second keyword into the title tag, it actually gives it a little bit more of a boost, but with websites I don't typically like to do that. Usually, the format that I use for all title tags is, I do the keyword, which is primary keyword plus city, if it's a local term, then I'll do a separator. I don't use the pipe symbol anymore, though, guys. I think it's kind of a spam signal. I don't have any data to back that up, I just don't use it anymore. I just use hyphens now, but let's just go through this real quick. Then I'll do the phone number. Then I do the brand name. But again, in a case like where the brand has the keyword in it, which happens a lot, especially with contractors, then what I'll do is I'll just omit this last part of it, and just do the keyword plus the phone.
You could test that if you have more than one property that you could test something like that on, or a couple different key words, a couple different landing pages. You could do one landing page the way that I just mentioned, like this, and then another landing page like the way you have here with the brand new appended at the end, and see if you get better results with one over the other. That's what I would do is test against – on the same site. If you've got two different landing pages, that's what I would do is test against it. Personally, I would say that looks a little bit over-optimized there. It's almost like stuffing the title tag, if that makes sense.
Marco: Hey, Bradley, I just posted something in the chat, the way that I would break that up just to include everything.
Bradley: Okay, I got it. “Roofer Pro-Dallas roofers.” Yeah, you could do that too. “Roofer Pro-Dallas roofers.” Again, you might still be a little over-optimized. I'm just real cautious about that, guys. I would test it, and see. Remember, if you're going to make a change, Mark, you can change the title tag. Just once you change the title tag, leave it alone for about three weeks. Then assess what movement has occurred after about three weeks has passed, and see. If you've improved, great. If you didn't move at all, then it didn't do any harm, but it didn't do any good. If you dropped a spot or two, or whatever, then you know to go back and change it again. All right? You don't want to do too many changes too quickly. Title tag is pretty damn important, because that's the first thing that Google sees when it hits your page. That's the first thing the bots see, is your SEO title. When you make a change like that, you don't really want to do anything else on that page until it's had time to settle in. Which is about a three week period.
Getting Traffic For Curated Content
Henry says, “Hey guys, just bought Content Kingpin, checked it out already. I must say it is really another great product you guys produced, and I'm sure it can help me a lot with my business. Thank you for that.”
That's a great question, Henry. Obviously if you've been following us for any length of time, you know that IFTTT SEO is the really the foundation that we build upon for all SEO activity. Essentially, Content Kingpin is a content production method that we use to produce content to feed the blog, which feeds our syndication networks, which produces our SEO: the off-page, the authority building, the social signals, all of that. Content Kingpin is a way to help us produce that content efficiently and for a much better price than just hiring out content writers. Curating is more efficient and it's cheaper. It's more cost-effective.
What I do is I blog from the site using curation methods that are taught in Content Kingpin, and they get syndicated out via IFTTT. That's pretty much the foundation now. Obviously, if you're in a competitive industry, you may need some additional off-page SEO work to actually accomplish what you're trying to accomplish. That's where press releases come in. If it's local sites, you've got citations, RYS Academy stuff that you can do, you've got external link building, private link networks, private blog networks. There's so many different other things that you can do, but it all starts with content blogging regularly, using your blog as your link building method with an IFTTT network. That's pretty much the core strategy that we teach, guys.
If you're blogging with curated content from your main money site, then you're already, without any additional work – you've got to set the network up, or have somebody set it up for you. You can hire us to do it, or hire a virtual assistant, which I certainly recommend you do one of those, instead of doing it yourself. Then you start blogging consistently from your money site and that's going to really help to boost your SEO.
Henry, inside the training, I go over that very, very, very thoroughly because it's really important to know when you're curating content from your money site, I recommend that you nofollow all external links. I just do that for all of my money sites, guys. Unless I'm linking intentionally to something I want to pass equity to, in which case, I leave it as dofollow. Because I always nofollow all my outbound links on money sites, I just put a plugin on the site. There's many plugins that will do this. One of them is called Nofollow External Links, another one is just called External Links. All you got to do is, go inside your WordPress dashboard, go to ‘Plugins', ‘Add New', and then go to the search box and type in, “Nofollow external links.” You'll see a bunch of different plugins come up. Just pick one, install it, and what those plugins do is automatically add the nofollow attribute to any outbound link. Any link that links to something off-page or offsite. It's brain dead simple.
Then what I'll do from there is – any outbound links on the money sites get nofollowed. If I'm doing curated content for link building, in other words, if I'm curating content on private blog networks, or webTOS, or something like that, then I always keep all links to dofollow because otherwise you're leaving a footprint. Here's the thing, if you've got a private blog network site, or your own network of sites, and you're using them for link building, I still recommend using curated content. It's a much better content method, it's higher quality content, you're going to be giving a lot of the signals Google is looking for by linking to relevant, high-authority type content, it's reinforcing the topical theme of the post itself.
The thing is, you want to leave all link building type of articles with dofollow links. I know traditional SEO will tell you no, you want to nofollow eveyrthing except for the one dofollow link back to your money site, but that would clearly leave a footprint. If you're posting multiple posts on that same blog, and all the links are nofollowed on the blog except for a select few that are left dofollow, and they're all pointing to your own money sites, that's a footprint. I recommend it for any off-page link building using curated content, you leave all links to dofollow. For any on-page, or any money site, curated content, you leave all external links to nofollow. Hopefully that was helpful.
That's all inside the training, guys. I've covered that really, really thoroughly in multiple parts inside of Content Kingpin. By the way, drop a link for that if you hadn't yet, Adam. I'm pretty sure you did, but…
Adam: I did not, let me look that up.
Bradley: Content Kingpin, yeah. We got a lot of really good feedback from that course.
Adam: Yeah, I just got to make sure because we did it ourselves where we put “.com” instead [crosstalk 00:21:32]
You mean a KML file, Tim? If it's just a KML file, you just upload it to the root of the server, to the root of the domain. Just upload it to your server, so it would be domain.com\KML. That's typically how a KML file is, I don't know about a KML map. I'm not familiar with that term, but a KML file, you just upload it to your server. That's really an old school tactic, I don't know how effective that is anymore. That's something I did four or five years ago, where we would generate a geo sitemap and a KML file, and upload it to the server. Let's see if we can find some of this stuff real quick. This is something we used to do years ago. I don't know how effective it is anymore, now that we have schema, I don't think it's nearly as important.
This was pre-structured data days, guys. Pre schema.org, this is what we used to do for local, and it was very, very effective. Now that we have structured data available to us, I don't think this is necessary. I stopped doing this several years ago. If anybody has any data to say that this is still valuable, please let me know. I just stopped doing it ever since we started using structured data.
Anyways, you should just do geo sitemap generator, same thing. Geo sitemap and KML generator, here's another one. They'll give you instructions, but basically you just upload it to your server. You upload the KML file to your web server, do you see that? And the geo sitemap, all a geo sitemap does, is it's a sitemap that points to the KML file. That's all it does. It just gives Google a way to locate your KML file.
Marco: Not necessarily going into the server, but Google Earth KML into RYS Academy, and I'm not going to say how, and then from that, use it. That creates kind of a slipstream where Google is seeing that you're using their properties to do stuff. You know how Google loves itself, right? It's just one of the additional things that we played with in RYS Academy. I'm really reluctant to share all my stuff because, you know, we have a bug inside our groups that likes to share our shit, and so I'm very reluctant. I would tell Tim, if he's in RYS Academy, reach out to me privately because I know he's not the one sharing our shit. Reach out to me, and I can tell him what he can do, if he wants that extra KML push for relevancy. That's how I use it, relevancy.
Bradley: Okay. That's a great question, Tim. Again, I haven't used a KML file in at least three years, ever since we started using structured data on a regular basis. JSON-LD seems to really give it the push that it needs, anyway.
Using Google Adwords Keyword Planner Without Paying
Broglio says, “Recently my key word planner started showing ranges for search volume.”
Yeah, Broglio, that's because unless you're an advertiser with Google now, they just give you limited data for keyword search volume. That's trying to force more people into the [inaudible 00:24:57] platform, I totally understand. Fortunately, I'm doing a lot of AdWords stuff now.
I don't know, Broglio. Honestly, I haven't tried to hack my way around that yet because I'm a paying advertiser now for multiple campaigns and clients and AdWords accounts, so honestly, I have all the data I need. It's not something I've spent the time to do. Does anyone else have a workaround for that yet?
Marco: Yeah, it might not work anymore, but I would tell him to go ahead and set his daily budget. Set it as high as he wants, it doesn't matter.
Bradley: Pause the campaign.
Marco: Yeah, pause the campaign, and see if it works around into giving you the information that you're looking for.
Bradley: That's a good idea. Set up a YouTube ads campaign or something, and then just pause it. I don't know if that will free it up for you, or not, but that's probably one thing that I would try, Broglio. I'm assuming you've already tried that, but if you haven't, I would attempt that first.
Other than that, I really don't know what to tell you. I'm using AdWords so much now, personally, I wouldn't know where else to look. I don't really care about search volume for SEO terms, for the most part, and I haven't for a year and a half, two years now. What I like to do for SEO terms – the key word planner is an AdWords tool, it's not an SEO tool – so, the search volume, things like that, it's different. It's not the same as looking at organic search volume.
A better tool which doesn't give volume metrics would be Google Trends. Google Trends is better for actually finding terms for SEO than the keyword planner is, in my opinion. I think Trends is a better tool for that. Then once I have developed my seed set of keywords, then I drill down on that seed set using Power Suggest Pro, or some other type of keyword suggest scraper. I just happen to think Power Suggest is the best. They don't give search volume either. All they do is just return a bunch of long-tails for my seed terms, but those are keywords that generate traffic because they're suggested phrases.
I know I've talked about this before, but the thing is, especially with mobile – more than, what? 60% of all search traffic now comes from mobile. That's why suggest phrases are so good because when somebody starts to do a search on mobile, first of all, they're either speaking their search in, or if they're starting to type a search in, then half of the mobile screen is taken up by the keyboard, and the other half becomes the Google suggested phrases. Mobile search traffic, unless it's been spoken into the search, most mobile traffic comes from suggested phrases. That's why I like to use suggest terms because even though you can't, a lot of the times, get any volume data on those terms, it still ends up being traffic producing keywords because people are searching through mobile and they just tap to complete the search string, instead of actually typing it all out. Suggested phrases are a huge traffic source.
How Many Networks To Use When Rank Videos Of A Production Company?
Clark, that's a great question. Typically, what I did was create several different types of networks, like one was a contractors network so that I could cover any time of businesses in the home services and contracting industries. Then I had another one that was a Virginia business specific network, so that was the bit broader. The common denominator there is the fact that everything was Virginia businesses, but it was broad enough that it could cover any industry as long as the business was a Virginia-based business. That's how I did it. I also had a health and wellness network. Then I had a technology type network that covered things like mobile devices, and electronics, and things like that. I've had multiple networks. It's just over the years I've developed so many damn networks and so I had all of those available.
How many networks do I use? It depends. For the Virginia network, I think I had a total of four two-tier networks, maybe five two-tier networks attached to the primary channel I was using for that. Essentially, a full two-tier network is four rings, it's roughly 80 properties, so if you've got five of those, you're looking at 400 properties that your videos get syndicated to with just an upload or a livestream, which is beautiful. It's why I love those IFTTT networks, guys, it's hands-free. Once it's built, it's hands-free.
It depends, Clark. Theme your networks. If you're starting on a budget, then I would recommend you go with something broad. If you're going to stick within a particular city, you could theme a network just around that one city. If you plan on expanding outside of that city, then I would recommend theming a network around your state. Then you could cover any businesses in your entire state. That's where I would probably start, although – if you're working with video production companies, that's what you're going to have to do because you're going to have to be a bit more broad to begin with because like you said, you don't know which clients you're going to get from the production company. It's going to be all over the map. All over the industry map is what I mean. You can't really niche down in that case. If you want to niche down, which is how I recommend – if you're going to go directly to business owners instead of through a production company, then I recommend sticking with a particular niche because then you can get really hyper-focused on your network as to what the niche is about.
Start off with just a broad network based around your city or state and just continue building that one out. Then you can always kind of silo through playlists. Which, again, always use playlists, guys. If you're doing a location-based network, whether it's city or state, it's okay, doesn't matter, you can start siloing by niche within that channel.
How do you brand your networks? Just come up with something. You have to be creative in that regard and just come up with a brand. I'll always use the Hangouts brand, like Virginia Hangouts, or North Carolina Hangouts, or Carolina Hangouts which would cover both North Carolina and South Carolina. That's what I always did because when I first started doing this, I would actually interview business owners on a Google Hangout, on air. That's how I started that whole business. Eventually, I moved away from doing interviews and just targeting video production companies that had the higher quality videos that they already produced. I didn't really want to deal with trying to get the business owners on Google Hangouts and stuff, it was kind of a pain in the ass. It worked well, but it was kind of a pain in the ass, so that's why I moved over to doing the production company work instead.
“But, I want the Shopify page to rank and not the posts, how can this be achieved? Thanks in advance.”
What you do is within the posts – so you build a subdomain, you put a blog on a subdomain, which I totally would have recommended that anyways – and use the WordPress blog as your content distribution engine. You're publishing posts within the blog, but you link to the pages on the Shopify site that you're trying to rank. Category pages are always good pages because it will distribute – what I mean is if you're going to link from the blog to the Shopify category pages, that's always a good one because it will distribute the link juice across all the items in that category as opposed to the one product page. That's one way that you could do it. Just use the blog, but build links from the blog posts to the pages or the items on the Shopify store that you're trying to rank.
“My first ranking, first page, position two, product name plus review with the IFTTT syndication network. Unfortunately, I still haven't had income to report, but I get to fired up. My shiny object syndrome just upgraded from ne product to new keyword ranking. New keyword is the shiny object I go after. Thank you, Semantic Mastery for being so generous with such powerful information.”
Let's go to question, I think I already plus one'd that.
Adam: I like that ranking keywords is his new shiny object. That's awesome.
Bradley: That's right. Good for you, Wong, congratulations, man. Way to hustle. That's how you do it, buddy.
“My competitor has a YouTube video ranking for the keyword “sexual decoder system review,” here is his YouTube video URL. I found that he has 1,000 plus spam backlinks to his video, and his video which has 1,000 backlinks with keyword “anchor.” Is this video very, very tough to outrank?”
It may be. Let's go analyze it for a minute because of that good review that he just left. Let's see. 20,000 views, that's quite a bit. Let's go see the [inaudible 00:34:48] I do. Well majestic isn't showing shit. That's not –
Adam: Yeah, but like he said it's a bunch of spam backlinks.
Bradley: Majestic's probably not picking up most of those.
Adam: How could he rank a video?
Bradley: Yeah, it's interesting. “[inaudible 00:35:16] very, very tough to outrank?” I don't know because I don't know what the rest of the competition's like because I know nothing about that particular industry. Is it going to be tough to outrank? Possibly. Can it be done? Of course it can. I don't know how much you'd have to throw at it. You just got started with IFTTT networks. I believe in the IFTTT SEO training, Wong. In V2 even, we had the advanced video ranking, in the advanced module section. I believe there's two webinars in there where I go through a lot of advanced backlinking stuff to rank videos, when IFTTT networks aren't enough. I would go back and review those. They were both full on webinars like hour and a half long each, but it's in the advanced module and there's some real ninja stuff that we do for the videos that – when IFTTT networks aren't enough. You can pretty much rank video for just about anything when you apply those methods that are in the advanced section. I would recommend that.
Also, guys, we kind of talked about this briefly earlier when Broglio was asking about the Google Keyword Planner. Remember, guys, set up an AdWords campaign for that video that you're trying to rank. Set up an AdWords campaign, and you can drive traffic to your video through AdWords, through two different means. Either in-display ads, which are the ads that show up in YouTube search results. You can also drive traffic using the Google Display network and have a banner ad that shows up on the right-hand side of a video watch page. It's a little bit more advanced because you've got to get into the display network, but if you want to just stick with YouTube stuff, like specifically videos, I would set up an in-display ad, which would be when they click the ad, it would actually play the video that you're trying to rank. There's also in-stream videos which are the pre-roll ads, the ones that play before other people's videos. You could have a call to action that when somebody clicks on that, it takes them to the watch page on your video.
What happens is by setting up the AdWords campaign for those, guys, that's kind of a secret weapon I use for ranking videos, is AdWords. Because Google tells you they don't give any preferential search treatment to advertisers, but that's bullshit because I've proven it many, many times where I've had videos that were difficult to rank on page one. Then I've set up ad campaigns and – now, what causes it to rank? Is it that you start paying Google, and they give you preferential treatment, which they deny? Or is it that when you set up the ad campaign, you're video naturally starts getting more engagement, because people are naturally clicking the ads, you're driving more traffic to the video, more people are watching it, which is engagement signals. Maybe it's a little bit of both. Either way, it works, that's what I'm saying. I would suggest that you set up an AdWords campaign for that video that you're trying to rank and that should give you a nice push too. Go back through the advanced section in the IFTTT SEO Academy and watch those and that should give you some pretty good ideas.
Yeah, we still haven't figured that out? What we're going to do with that yet?
Adam: Yeah, it's a work in progress. This week we're actually working on it, we started setting things up. Just so people know, we're going to be creating and migrating the Facebook groups, so you'll see some information really soon, like literally tomorrow.
Bradley: Okay, great.
– is there a way for me to submit to you guys, or do you have too much and you don't need anymore?”
Yeah, we'll certainly take it, Wong. If you don't mind, send us a support ticket. [email protected], again [email protected] with a review, or a testimonial, whatever you feel like sharing, we'd be happy to take it. Absolutely, we love hearing that kind of stuff.
“Last word for the public who are watching this: IFTTT SEO do work. In fact, it is much better than PBN. I've always struggled to rank a YouTube video and website. Today, seeing that I got my first ranking, my confidence is in SEO really boosted. Thanks again, guys.”
I'd plus one it again if I could, Wong, so thank you.
Here we go, another one. Guys, let's plus one that.
“And I already have my first client that wants me to supply content with video and blog content. Here's the video, everyone can view, like, and share it.”
Cool. We got two testimonials back to back about Content Kingpin. Oh man, if I have to watch lying ass Hillary, I'm going to throw up. Let's not bring politics into this discussion. The name of the video I curate is “Lie Detecting [inaudible 00:40:03]” That's great, Paul. I'll plus one that.
Is There A Danger When Linking To News Coverage Articles?
That's a good question, Sky. Here's the thing, because it's a widespread tactic, that's why I don't think it's going to be an issue. It kind of makes sense in my opinion to do that because if somebody's got a news article, or whatever posted on a news type of site, then that's kind of a high-authority thing, and you would want to reference that. It's like you're borrowing authority from those sources because they mentioned you on a high-authority source. It's kind of like press release stuff. Linking over to a press release publication – a press cable linking over to that when a new press release has been – and a link back to your site. I haven't experienced any issues with that. I understand it's very much like a reciprocal link, but I haven't had any issues with that. Like you said, it's a widespread tactic, and I think that may be the case why. Essentially, you're linking over to the authority source that is also citing you, that is citing your site. I don't think it's an issue. I haven't seen any negative effect from doing so, is my point. Doesn't mean it won't change down the road. I'm just saying, as it stands right now, I haven't seen – How about you guys, you got any input on that one?
Hernan: No, no, I'm thinking. Can you guys hear me, by the way?
Hernan: Okay. Here's why I think there shouldn't be any issues whatsoever when curating content, or linking to news coverage articles on their own websites, etc., that's exactly what Wikipedia does. They will have hundreds upon hundreds of internal links whenever it makes sense because they are not stopping the bot. The less you stop the bot from crawling the rest of the internet, the more you're helping Google, and the more Google rewards you. That's why we insist on curation, and we insist on outbound authority links and those kind of things. Curated content has been around forever because even big media outlets need to churn out content like crazy, and they have a staff of full-time journalists, and they still recur to curation. I don't think there could be any danger here, Sky, not in the short-term. Basically at that point, you're using links, not to pass link juice, but to point to other resources. You know what I mean? My advice, whenever it makes sense, just do it. There are huge networks of websites. I know there are a bunch in English and there's a bunch in Spanish, that they will have 20 or 30 authority websites. Take [inaudible 00:43:39] for example. They have like seven authority websites and they are completely interlinking each other, and I think that they are on the same IP.
Bradley: They're not even trying to hide it, yeah.
Hernan: They're not even trying to hide it. That's my point. We have a big network in Spanish that they have, maybe 30 authority blogs, like real authority blogs, real assets. And they're all under the same IP. They are hosted on the same IP and they are linking each other like crazy, but they are not hiding it. Whenever it makes sense, just go with it. That would be my take on it.
Bradley: Good answer. We've got about ten minutes left, guys. We're going to spend about five minutes getting ready for the Simon Dadia webinar. Again, you guys are all welcome to attend if you'd like. That's coming up in about 15 minutes. I'm going to try to roll through the next few because I know we didn't get to very many questions today.
Creating A Subdomain On A Website That Is Already Ranking Or Creating Another Website
This looks like another testimonial. Ivan Letz says, “I have a site for my business, computer repair, and I built a tier one IFTTT. It ranked one keyword on the first spot in YouTube results, and I'm not on the second page in web results for another general term. Thanks for the tip, guys.” Another plus one there, guys.
It's up to you, Ivan. If you're going to create an SEO services site, you might want to have it be a separate brand all together. It's up to you, you just need to decide how you want to brand it. If you're going to start providing SEO services to other businesses – which is great, if you're learning to do it for yourself, why not? It's another stream of revenue. You need to determine how you want to brand it. Do you want to brand it as a division of your existing company, computer repair? There's kind of a relationship there, right? Somewhat, between computer repair business and online marketing. There's somewhat a relationship. You need a computer to do it. You could do it that way, as just another division. Or you could create a separate brand all together, it's entirely up to you. I would personally, probably, set up a separate brand for that, but, again, it's up to you. Congratulations by the way.
Brian says, “I have a client with an over-optimized website with a fair amount of content, not ranking very well. Very old style site, high bounce rate, but it's still generating some sales, about $800 a month for a weight loss test. Bodytype.com. Recently, bought an exact match domain with good search volume, bodytypediet.com, and are building a new site for her. We have to keep the test on the old domain and we don't want to lose that traffic revenue going to it either, but the content that we need on the new site is the same as the old site. What should we do with the content on the original and/or new site? Should we keep both sites going? If not, how do we phase out the old site, and how do we prevent duplicate contact penalty on the new site? Thanks.”
Brian, what I would do is, once you built the new site… I don't understand why you need the same content on both if it's over-optimized. Again, is it the content that's over-optimized, or just in general the site's over-optimized? Meaning the title tags are over-optimized, the content itself is over-optimized, all that kind of stuff. There's some variables there that I'm not real clear on. If you were using the same content on both domains, then what I would do is, once you made the new domain public, is I would do 301 redirects from the old to the new. That's what I would do because then you'd end up pushing all of the juice from the old site to the new site, which you said is not ranking very well. You could do that.
The other thing you could do, which I don't know how effective this would be, would be to leave the old site up, and not do a 301 redirect, but do a page by page canonical to the new site. I don't know how well that would work though, you'd have to test that. In fact, what I would probably do is, I would probably just select a couple pages that are ranking fairly well on the old site, and then do a cross-domain canonical over to the corresponding page on the new site and watch it and see what happens. That way you're not doing it all on one fell swoop, you're just selecting a couple pages and testing to see what kind of effect it would have.
By the way if you're using WordPress Yoast SEO plugin, that's really simple to do. On a page, or a post, scroll down underneath the Wysiwyg editor to where the Yoast widget is, and click on the gear icon, which is the advanced settings for the Yoast plugin for that post or that page, and you'll see the canonical URL field. You just copy the URL that you want to pass – essentially what you would do is, on the old site, you would click on the post, or the page, scroll down, click on the advanced Yoast SEO settings, and then you would grab the URL from the corresponding page on the new site, and paste that as the canonical URL inside the old site. It's very simple to do when you're using Yoast. That's what I would do.
Basically, either do a redirect, or set up canonicals, and see if you can achieve the same results with the canonicals which would be pushing authority from the old site to the new site. I would totally try to not use the exact same content, especially if it was over-optimized. I would take a lot more care on the new site to make sure that it was optimized properly.
Just a few more minutes guys.
What Kind Of Backlinks Should I Build To My Tier 1 IFTTT Site?
“I was going to use relevant web 2.0 site networks to buffer the links, then send quality links to web 2s with GSA, will this work best, or not?”
Yes, that's basically what we do, Robert. We build links to our IFTTT first tier network properties, but the first tier links to the first tier network, so they're essentially second tier links. We build links to the IFTTT network, so imagine that your IFTTT networks, that your properties within the networks are your target URLs. Your first tier links to those are going to be – what we do, we do with GSA, and also with Turbo Web 2.0 and some other tools like that, and we just build a handful of higher quality links to the IFTTT networks, and then we throw kitchen sink spam behind those. That's what I would recommend that you do. Just make sure that that first layer of links to your IFTTT networks are fairly clean and fairly decent links, then you can throw kitchen sink spam behind that.
If you've got access to all those tools, by all means, do it yourself. If you don't, you can hire us for it because we have the link building service that's specifically set up for those networks in citations and press releases, and PBNs too, so it's good for all of those. You can always buy a link building service from us and then compare it to what your own plan was, and kind of model that if you want it. It'd be a good way to do it.
Kevin says, “Hey guys, what press release service would you suggest for premium traffic driving press release distribution, not junky SEO, only tight press releases, but solid traffic driving PR services. I see Newswire has $9.99 press releases that also include print ads and magazines, billboards, etc., would that be worth it?”
I don't know. Newswire, I was using it for a very, very long time, but it started to become less effective. I'm not saying anything bad about them, I don't subscribe to them anymore. We are going to be releasing press releases within certain space. I know we've been talking about it for damn near a year now.
Adam: Yeah, and the end is in sight. I'm putting my neck out a little bit, but word on the street is end of the month.
Bradley: End of the month. I'm not going to hold my breath [crosstalk 00:51:11].
Adam: I feel confident. I've told people it's coming before, but end of the month is the timeline. I realize that things can happen, at least on the software side, but that's been the date promised.
Bradley: However, that said, let me see if I can find…
Adam: Also, I think this is going to have to be the last one, we got to get going pretty quick.
Bradley: This is the one. This is rather expensive, but this is Prreach.com. It's $297 for one press release. It's been about two years since I used this service. The last time I used this service it was $97 for a single press release, so it's gone way, way up, but it was a really, really good service. This might be something that you can test. Again, it's rather expensive, but it was really good a couple years ago, I can't imagine it's gotten any worse. With the price goin up, it's probably just gotten better, so check that out.
All right, I think that was it. Just one more. I'm going to answer this one from Ethan, and then we'll wrap it up, guys. Just one, Ethan, sorry, but we got to run.
“Few questions about Content Kingpin, I'm curious if the course is significantly different than your content curation course. I purchased that about a year ago.”
No, it's not. There is some differences, but if you purchased Curation Mastery then you can get Content Kingpin for free. Just submit a support ticket. We'll confirm that you were in Curation Mastery just to verify it. We can make sure that's correct and if that's the case, we'll add you to Content Kingpin, and you will get, in your email, login details.
“Also, I tried to purchase Content Kingpin yesterday, but I was redirected to a John Goodman F U video.”
Adam: That's a great video.
Bradley: How was he redirected to that, though?
Adam: I have no idea.
Marco: We'll need to check.
Bradley: Yeah, I don't understand how that happened.
“Anyway, to purchase this deal I'd really like to get started using this strategy soon because my PBNs are itching for new high-quality content.”
Yeah, Ethan, like I said, just contact us at [email protected], and just tell us what you just told us here. We'll go confirm that you've had Curation Mastery, and once we've done that we'll just send you login details for Content Kingpin, and you'll be good to go.
Marco: Also, send the URL where you were trying to purchase, Ethan, so that we make sure, what's going on.
Bradley: Please do that, but in the meantime –
Adam: Well, John Goodman is an affiliate of ours.
Bradley: I'm going to go ahead and drop this link on the page and we're going to wrap it up, guys. Anybody's curious about the John Goodman F U video, which – this is a motto that we live by, so I'm just going to post this on here for your viewing pleasure. John Goodman POFU video, which is the position of FU. Go watch that when you get a chance. This is the position that you guys should all be striving for in your business, so go watch that and make it a motto. Live by it.
All right, guys, we'll see everyone in a few minutes on the Simon Dadia Browseo webinar. We're looking forward to it, see you guys then. Otherwise, we'll see you next week. Thanks everyone.
Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.
Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?
Chris: It's been good. Happy to be back in Austria. How are you doing?
Bradley: Yeah I bet man. Back on your home soil huh?
Bradley: We got Hernan here, what's up Hernan?
Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.
Bradley: YouTube and you want to start naming off all the IFTTT properties?
Hernan: We can, we can, it's going to take me a while.
Bradley: We've got Marco, hey Marco.
Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.
Marco: [crosstalk 00:01:17] That's how I roll man.
Hernan: What happened to rain season man?
Marco: It's the rainy season, what can I tell you?
Bradley: We're like a ship without a rudder when Adam is not here you know?
Chris: Let's focus.
Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?
Bradley: You see what happens? I don't take notes.
Marco: Giving people the opportunity to sell our stuff.
Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?
Marco: We can.
Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?
Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.
Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.
Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]
Marco: Yeah, I was going to say … man, shit.
Bradley: Hey Hernan, did you want to comment on that as well?
Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.
Marco: Can I give away one since you guys all got to?
Chris: Yeah, go ahead.
Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.
Chris: Yeah. Enough.
Hernan: Come [inaudible 00:08:34] learn the rest.
What Is The Best URL To Submit In Serp Space's Backlinks Service?
Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.
I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.
I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?
Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.
Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.
Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.
Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?
What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?
I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?
Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.
Bradley: Yeah, it'll drop.
Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.
Marco: It's a trap.
Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.
Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.
Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.
When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.
Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.
Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.
Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.
Hernan: I put the link on the events page.
Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?
Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.
If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.
If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.
What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?
Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.
If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.
Would A 301 Redirect Fix Websites With Duplicate Content Issues?
Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.
If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?
Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.
Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.
Marco: Snapchat is not in IFTTT I just checked.
Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.
Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …
Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.
Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.
Bradley: Yeah, it's not just about SEO it's about driving traffic right?
Chris: The end result that you want if people visiting whatever it is that you're trying to promote.
What Is The Average Time You Maintain A Website's Ranking?
Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.
Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.
Is There A Difference When Naming Links Without The Brand Name?
All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …
Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …
Bradley: Don't test with it.
Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.
Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.
If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.
Do You Have Notes For IFTTT V2 Videos?
All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.
Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs?
Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?
Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.
For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.
Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.
How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?
Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.
Any Thoughts On Tony Peacock's Embed Network?
“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.
How To Make Citation Unique For 2 Business Names Sharing 1 Address?
Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.
Hernan: Somebody has to do it.
How To Have Multiple YouTube Channels In Same IFTTT Account?
Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?
Difference Between Curation Mastery And Content Kingpin
Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.
Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.
Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.
All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.
Hernan: Bye bye guys.
Chris: Bye everyone.
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