In episode 248 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what landing page to use for a Crowdsearch campaign for a real estate GMB page.
The exact question was:
Second Question: I am going to start a crowdsearch campaign for her GMB page and not sure if the destination should be the GMB page or the client's website. I've heard that both works. I've seen videos that suggest using the client's actual website, but then heard to use the GMB link. Confused.? Thanks again for any help. Sorry this post was so long. Cheers,
In episode 165 of our weekly Hump Day Hangouts, one participant asked if the Semantic Mastery team has any advice for using up accumulated CrowdSearch credits.
The exact question was:
Feeling kind of dumb about this one, but do you have any advice for using up Crowdsearch credits. I had the opportunity to get in a couple of years ago through a backdoor special and jumped on their cheapest plan just to get in when I learned I could stockpile credits.
Long story short, I never used their service and now that they aren't recommended any longer I plan to cancel. I have about 28,000 credits and was just wondering if there is a smart way to use them or if there is anything for which they might be useful. Or should they be kept away from money sites and YouTube channels altogether?
Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?
Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.
Adam: Cool deal. Marco, how you doing?
Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?
Adam: Mm-hmm (affirmative).
Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.
Adam: That's true. That's true. All right, Hernan, how's it going man?
Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.
Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.
Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …
Bradley: Just under 140K.
Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.
Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.
Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …
I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.
Bradley: The opposite, yeah. See what happens.
Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.
Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.
Bradley: A couple things.
Adam: Yeah, go ahead.
Bradley: You mind if I jump in on that for a minute Adam?
Adam: No, go ahead.
Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.
I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.
I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.
I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.
Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.
Marco: Why are we always giving so much stuff away?
Bradley: I know. I know.
Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.
Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?
Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.
If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?
Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.
We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.
Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.
Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.
Adam: Yup. Got you.
Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?
Adam: Okay cool. Can we get into questions now?
Marco: Let's do it.
Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.
Adam: We'll just chat while Bradley's not here.
Hernan: We can talk about him because that's a good connection and he'll come back. Hey Bradley: Here we go.
Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?
Hernan: Yup. Got the whole screen.
Best Practices In Re-Publishing And Linking Out Expired Domains
First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.
The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.
You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.
It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?
What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.
I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?
We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.
It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?
My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.
The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?
Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.
The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.
Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.
Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.
For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.
Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?
Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.
Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.
Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.
Bradley: The theme.
Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.
Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.
Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.
It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.
Hernan: I know that you feel like giving more, but we're fine. That's a nugget.
Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns
Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.
Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.
Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.
That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.
Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.
I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.
Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.
Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.
If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.
The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.
If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.
I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.
Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?
Bradley: Mm-hmm (affirmative).
Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…
Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?
Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?
Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.
Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.
Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.
Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.
I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.
The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?
Marco: That's information from a paid webinar. I'm not sharing it here.
Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?
Marco: Yes we are, but it doesn't involve IFrames. It's a followup.
Marco: He can ask questions at the end of the webinar. I might answer it.
Previous Business Shows Up When You Google Your Client’s New Business Address
Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.
This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.
It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.
Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.
That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?
That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.
They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.
I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.
Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.
Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.
Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?
Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?
All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.
You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?
Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.
For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.
Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.
Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?
When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.
Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.
Bradley: I agree.
Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …
Bradley: Is them.
Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.
Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?
Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.
That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.
Power Up A PBN By Using FCS To Send Social Traffic Or Links
What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?
I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.
Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.
That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.
Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.
Linking Videos Of Different Companies Under One Main Silo
That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.
Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.
Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.
From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.
Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity
Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.
They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?
Marco: Not me.
Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.
Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.
Hernan: Sounds good.
Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?
Hernan: Yeah. Yup.
Bradley: All right, you all be there.
Marco: I'll be there.
Bradley: All right. Okay. Bye guys. Everyone have a good night.
In episode 113 of our weekly Hump Day Hangouts, one participant asked about Random Browsing and other ways of using CrowdSearch to improve one's site traffic.
The exact question was:
Happy New Year guys! I have started using crowdsearch and wanted your opinion on a few ways I am using it. 1) I like Random Browsing on some of the searches. But with Random Browsing on, I get a lot of instances of 15-30 seconds of time on any one page. Ex: 7-8 page views in 4 minutes. Do you use it?
2) I have a couple campaigns that start at WP (or tumblr) that go to the Google Plus posts page then click on a post going to my website. (I vary what post is clicked). Good idea?
3) When I see a link show up in Search Console, I add that to Crowdsearch. Ex: Last month I had 5 visits from an unknown Pinterest board show in Analytics. I checked and it is a good board themed for my industry. So I added a campaign for a few searches a month coming from that Pinterest board. Is this a good type of thing to do?
Adam: Welcome to Hump Day Hangouts, this is episode 113, the episode where my mic goes crazy, so I'm going to pass things off real quick to Bradley, everybody can go down and say hi. Bradley, if you don't [inaudible 00:00:13]
Bradley: Yeah, I will takeover, because Adam's mic is not cooperating today.
Hey everybody, this is Bradley Benner with Semantic Mastery, this is the Hump Day Hangouts episode 113, It's January 4, 2017, we've got a full house on. Adam who can't speak, we've got Chris. Hey Chris, how are you?
Chris: Doing good, happy to be here in the new year. We're going to have a strong year.
Bradley: That's right.
Chris: Good to have everybody on board.
Bradley: Hernan how are you?
Hernan: Hey guys, hey everyone. It's really, really good to be here. Again, super excited for 2017, we have a lot of stuff going on in January, February, it's going to be a hell of a year man, so I'm excited.
Bradley: And last but not least, our mad scientists Marco. What's up Marco?
Marco: Hey man, what's going on? Trying to deal with this stinking volcano.
Bradley: Oh yeah, it's acting up?
Marco: It's been acting since I got here, but the wind is blowing this way, so I have ash all over.
Bradley: Nice. Volcanic ash, people pay money to like take baths in that shit, you know that?
Marco: Yeah I'm going to start packaging it man. If anybody wants some volcanic ash let me know. I'll mail it to you.
Bradley: You sell it by the kilo.
Marco: Yeah right, Kilos! Doing Kilos ma.
Bradley: Bricks of volcanic ash.
All right guys, the only announcement we have today is at least because Adam can't speak and he usually does all our announcements, is we got a webinar next Monday for a really cool video marketing suite, or software, it's an online application. It's kind of like Syndwire, but on steroids. It's like an enterprise level version of Syndwire. The developers have been working on it for months and asked for feedback and stuff like that from us. We're going to have a webinar next Monday. We're going to send out the registration e-mail probably tomorrow. I think Adam said we're going to do that tomorrow. I just want to give everybody a heads up. If you don't have a powerful video marketing suite yet, or software, or tool, it might be something you want to check out.
If you've already purchased Video Marketing Blitz, which is Abs product. We did a promotion with that a few months ago, then you probably don't need to attend this upcoming webinar, because you've got pretty much everything already. For those of you who that maybe missed out on that, this is a comparable solution, and it's quite powerful.
In fact, I think this application that we're going to be hosting the webinar about on Monday has less of a learning curve then Video Marketing Blitz. It doesn't have all the features that that did, but it has less of a learning curve, and it's really, really powerful. Anyways, just wanted to give everyone a heads up on that.
Is there anything else we need to announce guys before we get moving?
Hernan: I think we're good.
Bradley: Okay, cool.
All right, let me grab the screen and we'll get into it.
Okay cool. We got a lot of questions on the page already so let's try to roll through these. Also, just a quick update guys, anybody that's in IFTTT SEO academy, the update webinar number 8 is immediately following Hump Day Hangout, so be there or be square. If you don't know how to get to it, go to the facebook group and click on the events tab and there will be a link that will take you over to the Google event page for the update webinar.
Yeah, sometimes just to switch up, Michael. The search activity, or the browsing activity of the bot, or whatever it is. I switch it up just so there's some randomization there. Okay. I wouldn't worry so much about that. Just turn it on sometimes, and sometimes don't. That's all.
“Number two, I have a couple campaigns that start at WP or Tumblr that go to the Google+ post page and then click on a post going to my website. I vary what post is clicked. Good idea?”
Yes, absolutely Michael, that's social referral traffic. That's a great idea. That's one of the more powerful ways of using CrowdSearch in my opinion. All right?
“Number three is when I see a link show up in Google search console, I add that to CrowdSearch. Example last month I had 5 visits from an unknown Pinterest board show in analytics. I checked it and is a good board themed for my industry, so I added a campaign for a few searches a month coming from that Pinterest board. Is this a good type of things to do?”
Again, yes Michael. That's a great idea, and that's actually a really great idea, is to go into search console guys, and take a look at … If any of you that are using CrowdSearch, if you're not you probably should be, but go into the search console and take a look at your search queries report, and take a look at some of the keywords, the search phrases that have given your site impressions for that maybe you didn't get many clicks for. If you highlight in search console, the click through rate it will show impressions, click through rate, clicks and position, search position. Highlight all of those, or check all of those boxes, and then you can go through and take a look at search queries that are giving your site impressions but maybe your rank position is such that you're not getting any clicks. In other words, maybe you're position like say 14 for example, and so you're not getting any clicks right? Because whoever goes to page two of Google. It's rare right?
Those would be good terms to actually set up some CrowdSearch campaigns. Be very, very conservative on that stuff though guys. Because if your site's been given impressions for a certain keyword search phrase, and it doesn't have any clicks, and there's a history of no clicks, and then all of a sudden you have it doing click throughs, exact match keyword plus click through, and you have a significant number of that, that's going to look unnatural. I would do it really, really conservatively, and then you can kind of ramp it up. But you should see a little bit of movement from that if you set it up correctly.
You can also do some of the social stuff like what you're talking about, Michael, here. Some social referral traffic to that page. To the page in the example that I'm talking about because that will help too, and that will be a little bit safer than doing direct click throughs from search, if that makes sense. I'd mix it up and kind of add some diversification to that.
Good questions though Micheal.
Getting Off Twitter SandBox With Twitter SEO Academy
Marco: Yeah, I was just taking a look at it. I'm just wondering if he went into the update section and if he tried the 10 tweet out of the sandbox method that Dr. Gary updated in there. Because it works, I haven't had any problems. You can get sandboxed again if there isn't enough activity, if you don't do anything with the trader profile and it's just sitting there, you can get sandboxed again, and every time that I've gone in and done the 10 tweet, some people do three or four and their out of the sandbox. Sometimes it takes 10, but I haven't had to take any more than that.
So Greg, go into the advance section, and take a look at the 10 tweets out of the sandbox method.
Bradley: Very good, thank you.
Like you said Marco, generally probably 9 out of 10 of the twitter accounts that I'll get back from our builders for branded networks, I'll go in and I'll spend 15 or 20 minutes tops on just interacting on engaging with other tweeters or Twitter members, or whatever you call them, and it gets me out of the sandbox. I've never had it take more than 15 or 20 minutes, and that's it.
Sure that's fine Asi, as long as you're minimizing your footprint on tier two and three. You certainly can do that, that's not a problem, it's just a matter of making sure that you're hiding your footprint I believe you're in a foreign market, so you can probably get away with a hell of a lot more than we can here in the US. As far as spammyness, but I would still try to minimize your footprint in tier two and tier three as much as possible. If you follow the training we talk about how to do that.
Besides that, we also did a webinar with Damon Nelson, and he has that new application called RSS Masher, and I've got the link to that here. I'm actually going to drop this on the top of the page. This is the webinar that I did Damon about, I don't know, two weeks ago or something like that where we go through how to use RSS Masher. Why I advocate or encourage the use of it now for tier two log syndication networks, or second tier blog syndication networks, which before, for the last year and a half, close to two years I've been preaching against doing that, but with RSS Masher, it's something that can be done in my opinion now, safely, and it's manageable using this application. Whereas before, you could still do it using related content feeds at tier two, but it was pain in the ass.
It was a lot of additional work to set up and it was hard to maintain. Difficult to maintain so it just was too cumbersome and so that's why I had recommended against doing it for so long. But this makes it a hell of a lot more manageable. There's still more work involved. You still have to be careful with what you're doing, but this makes it a lot more manageable. If you're using this, then you can certainly go out to tier two or tier three and reduce or minimize footprint issues. You should be able to get quite a bit of traction using that.
The other thing that you can do is make sure … Let me just put this real quick on the page webinar. Even if you guys aren't interested in picking up RSS Masher, I'd still go watch that because it's pretty powerful what you can do with some of the feeds and stuff.
By the way, obviously there's a button that will pop up when you start watching that webinar with the option to go purchase RSS Masher. Damon's left the R backdoor special offer pre-launch offer open for us only, or as far as I know. He's leaving it open for us, let's put it that way, until the end of this month. The end of January, so I would recommend if you're even considering you should do it sometime soon before that offer closes.
The other thing that you can do is power up your tier one ring. You can boost that, build links to it. That's something that we recommend at all times, is to always to power up that tier one ring, and continually publish content, because that's what's going to help to theme that network and make it stronger and build more authority.
The last line of his comment is pretty cool. It's says, “By the way, the website I did it with him got to the first and second spot in a very high competition keyword and stuck there like glue.” That's awesome, from an IFTTT ring. That's great.
Hernan: Just to add to what you were saying Bradley, if you're looking for something stronger you can always try vodka. I'm just kidding. The realities is that IFTTT … Any project that we're starting right now has an IFTTT attached to it, no matter what, because it will equalize your link profile and make it so much natural. You can actually start building some other kind of links. I like to go with links that will actually bring you traffic. That's why we're doing IFTTT, but you can with PDF links, Web 2.0s, PBNs if that's something you want to do. Those will actually bring you results and you will be more protected, and you will also have several link targets to point to, because you're using IFTTTT.
The truth of the matter is that depending on your niche sometimes IFTTTT is always enough, sometime it isn't. To be completely honest, on super competitive niches, they do not exclude themselves. It's not like we are saying you do IFTTT and don't do anything else. No by any means whatsoever, this is an addition to whatever any other thing that you are doing. It's a smart addition it will actually leverage whatever other thing any other link building you're doing. PBNs, Web 2.0s whatever. It will actually help you with that to run better and faster. You know?
Bradley: Yeah, IFTTT SEO is the foundation. It's the starting point. It's rarely the be all end all. I wish it would be, I wish it was that easy. But if it were that easy, we'd all be out of work, because everybody would be doing it. But it is definitely the foundation. I always build upon an IFTTT network. I start with that and just blogging, content marketing and see what kind of results I can get from that and I assess it and determine what else has to be done from there and then add to it going forward.
I'm assuming what you're trying to do is like a double 301 redirect or what we used to call “link laundering”. You know, I don't do nearly as much of that as I used to because it's become less effective, which is normally what happens in SEO. Right? You find something that works and you exploit the shit out of it and everybody else does it too and then it becomes less and less effective over time. That's generally what happens. About a year and a half ago, about probably between two years ago and a year ago, all of last year basically, not 2016 but 2015, we were doing a lot of that, the double 301 redirect stuff and it was working really, really well. I noticed it started to not work as well.
You can still do it, but what I would recommend doing is if you're going to be doing like redirects to boost properties, I would still boost a buffer site prior to … Instead of doing a double redirect direct to the money site, I would do maybe a double redirect to a buffer page with a DoFollow Link with a keyword anchor back to your site. That's typically how I found to get better results because, again, it became less effective over time and one of the ways I was able to increase its effectiveness again was to instead of going direct to the money site, I would go through a buffer property. I don't know if that makes sense, Mark, because I'm not 100% sure that that's what you're asking about, but does anybody else read this a different way than I do?
Marco: Yeah, no I just want to tell them that the reason why it lost effectiveness is because of the distance graph. Right? Most of the sites that we were buying were garbage domains that weren't linking to any authority or weren't receiving any links from any authority. They boosted subdomains with garbage. Right?
Bradley: And they were not relevant most of the time.
Marco: Correct. That's why they stopped working, but if you can find a really good domain with a good link, now you don't have to 301 that because it's clean. It would still work, but you don't have to 301 a good website. You're buying spammy Chinese domains that with high trust flow, high domain authority. We don't even look at those metrics anymore, and we would just double 301 n launder them and they were working really well until Google came up with the distance graph. Once that started being applied, then it lost effectiveness of course because of the link quality that was coming into those websites and out. It wasn't related to anything that was trusted or authoritative or that was in any way related to the niche that we were working in, which is what we're looking for now. If you can do those three things, if you can find something that has good quality links from at least one trusted source, then it's a really good domain to apply, but you don't have to double 301 that, again, because it's clean.
Bradley: Yeah, and the other thing is, and that's in part why I started going to a buffer site instead, because you can inject relevancy into that stream, into that link stream through the buffer site. In other words, you could still use, I haven't done this in probably eight months at least, since the last time I set one of these up, but you could still use some of those Chinese spammy domains that just had a shit ton of juice coming into them, a bunch of link juice coming in because they had thousands or hundreds of thousands of backlinks built to them, but totally spammy, you could still use those in a link laundering stream.
But instead of going direct to the money site, which we used to do, or to a subdomain, now I go to a buffer site because a buffer site I could out a relevant article, so content is relevant, and then use an anchor text link so that can inject relevancy at that point into that link stream. But again, I would shy away from doing that now, because really all we're looking for now is relevancy more so than metrics or anything else. It's more about relevancy. I would rather buy a domain, an expired domain that has relevancy but only a couple links and maybe not even the greatest metrics, but the relevant backlinks to that domain relevant to the topic in which I'm going to be using to link to, if that makes sense. I'd rather buy those domains than go out and buy a domain that's got incredibly good metrics or high metrics but is non-relevant, unless they're incredibly good metrics. If that makes sense. Even so, I would still push that to a buffer site where I can inject relevancy.
That's kind of more like MasterMind stuff, Mark. We can get into it a hell of a lot deeper if you want to join us there.
As far as I know Toby, you can still add information to G Docs. He's talking about metadata, Marco.
Marco: Yeah, and I just checked, I dropped a whole Wikipedia page in the description. It's still spammylicious.
Bradley: Yep. Still spammylicious. In fact, I can probably find … It's just the info button on the file itself, correct? I don't have it here so I'd have to actually look at a doc.
Marco: That's all it is.
Marco: It's a nice big icon on the top right.
Bradley: It's just an “I” icon for info. You click on that you'll open … It pops out from the right side, like the sidebar area and then you can paste in metadata.
Marco: You have two options. You have details and activity. You want to click on details instead of activity.
Bradley: And spam the ever living hell out of it.
Marco: Yeah, do some lovely stuff to that.
Bradley: It's like a spam bucket, it's awesome.
Using RYS To Rank Sites Without Google Verified Business Pages
Paul says, “Hi guys. I'm back from my trip to the Philippines and have a lot to catch up on.”
Glad to have you back, Paul.
He says, “First I want to comment on the RSS Masher. I got the program, put it into action and its working great on all of my tier two networks. I like it, and time will tell how it performs producing traffic and ranking.”
That's great Paul, that's awesome. I'm glad it's working for you.
Paul, yeah, well first of all, obviously I've been using RYS or drive stacks for local mainly, but we've got … We actually did another test recently, within the last couple of weeks Marco and I, that yesterday in ranking on page one for a “near me” term that gets like 8,800 searches per month. Guys, this is a drive file with zero backlinks and it's ranked on page one, I think position six for 8,800 search term, it's a “near me” term, a “near me” search phrase. It gets 8,800 searches per month on average and we're number six with zero backlinks for a drive file, it's freaking awesome.
Marco: With zero nothing because we did-
Bradley: Didn't do anything, yeah. That's what I'm saying, it's just a drive file that was created to the same specifications that we teach in RYS Academy. Anyways, yeah, you can use it for local, that's typically how I've been using it because a majority of the work that I do is local, but you can boost anything with drive stacks, guys. Anything, a video, a press release, a website, organic or local, national or local, it doesn't matter what you're trying to rank in the maps pack organically. You build links back to your website, inner pages, silo pages, using the drive stack and then obviously the sites, sites.google.com site as well.
How do you boost the power of those or you can build links to them. Remember, those are all drive, they're Google domains essentially. Everything's on the Google domain so you can use that to your advantage and build links to the drive stacks. Because you're letting Google's domain actually filter all that spam out, you're basically just boosting it and it doesn't take much really, to get some pretty good results with the drive files just by throwing some links at them. Marco, what else would you suggest?
Marco: I think that from what we've seen for “near me” it's so simple that you just throw it up and it's going to pretty much rank and then just by adding our own link building service. Go through us and order when you order the stack, order the link building. It's get dripped out anyway right? It doesn't get hammered all at once and that should be enough. But I mean, there's other things that he could do with it.
Bradley: He could crowdsearch.
Marco: Yeah, crowdsearch, PBNs, there's a bunch of things that you could do if it doesn't wok. You could buy a couple of domains with Bluechip Backlinks maybe push them into the stack and out to wherever you want it to go. But the stuff inside the stack rank anyway.
Bradley: That's right. That's the thing, think about this Paul, you can take a GOO.GL short URL and a link from inside a drive file to your money site and then set up, like crowdsearch for example, some search CT spam, click through spam campaigns to search for the drive files. Put a hashtag or something in the file and use that as part of the search phrase so that crowdsearch will quickly identify the file and click on it and then click your GOO.GL short URL that goes back to your landing page or your website, if that makes sense, because what you're doing is you're … With the GOO.GL short URL, you're injecting Google analytics into the link, like right into the link stream so you're allowing Google to see where traffic is coming from and activity.
You can do that with the drive files so that you're basically telling Google, “Hey, I found this drive file in search results and clicked on it through to the money site or to this website over here,” and those are strong ranking signals. That's something that you can do as well, very powerful, and that will help your drive files to rank too by the way.
Giving Opinion On Non-English Site In Local Language And English Attribution
I imagine so. I'll let Marco and Hernan comment on that, but I can't imagine why that would be a problem.
Marco: I defer to Hernan on this one because I don't know.
Hernan: That's actually a good question. Let me check it out because I-
Bradley: Wow, this guy's the winner, we got to give him a prize for stumping us.
Hernan: Yeah, right. It hasn't happened before. A non-English siting local language and English attribution … I'm not fully understanding the question. Hold on.
Marco: He wants to give his opinion but it's a non-English site in whatever his local language it. He wants to add English attribution, is that okay?
Hernan: Oh, yeah. Okay, yeah. I get it now. Okay, so what you would doing would be to grab English news and put your opinion and then back to the English site. Is that what he's saying? Back to the English-
Marco: I think so.
Hernan: Well, to be honest I haven't done it, like I haven't done it before because I think that you should have plenty of information in news on your native language, you know? That's my opinion anyways.
Bradley: If it's the same topic though, I can't imagine … I don't know, maybe, I've never tested it either so this is purely based on assumption, or this is purely speculation, as long as it's the same topic, I imagine Google understands that it's topically relevant, even if it's different languages. Right?
Hernan: Well, yes and no because what I found out is that even if you are … The reality is that that's why doing a CO in other languages is so easy, because the grammar and the syntax and everything that has to do with language recognition in English is so advanced that when you are a company, like Google for example, and you need to invest your resources and your people, of course you will invest it in English. You will need like grammar people and language whatever … That's why I do in Spanish or French or German, whatever is so much easier because Google hasn't catch up to that point of what he can easily recognize those kind of patterns. But again, I wouldn't know why would you want to put some …
The reality with curation is like copy and pasting some sort of the article, some part of the article like a paragraph. If you're doing that, that would have to be in English for example. Let's say that you where building a website in Spanish, you will have pieces of English content. It's kind of weird for the tier one or it's even kind of weird for the visitor. You know what I mean? If I land you into a Spanish website and it has like little snippets of English, I'm just thinking, “This guy is translating poorly,” or whatever. It's kind of weird from the visitor point of view so if you cannot find any kind of news, maybe you're in a really specific niche, I don't know, I haven't done it so I cannot advise. I can only advise on the perspective of somebody that lands on a website and happens to find content in various languages. That would be my only advise.
Bradley: I would just assume he's having trouble finding whatever particular topic he's curating about, finding content in his native language and that's why he's asking about that. From a strictly SEO standpoint, again this is based purely on speculation, but I would imagine that it would still work, but from what Hernan's saying, I would totally agree, it would look weird for any visitor. You know what I mean? I was talking on a purely technical basis, it may still work. You'd have to test it to be honest with you. But from a user, a visitor standpoint it just really wouldn't make sense. I agree with you. I would just test it. I mean guys, we don't have all the answers all the time unfortunately. Generally if we don't have an answer, what we do is go set up a test, which is something that you can do as well. If we have the answer, we'll share it but if we don't then we generally will set up a test and that's something that you guys can do as well and we encourage that.
Marco: That advice that I would give him is that if you're not doing English, it's not really that complicated because as Hernan said, Google will invest resources in where most of the money is, which is English language, and then where it's really highly spam. I don't know what language he's working in or what niche or whatever, but I would say, “Man, don't even sweat it.”
Marco: IFTTT, oh crap. I don't know if I should give this away. I'm getting 40 to 50,000 visitors a month on a website where all I do is copy/paste a Wikipedia page but I push it through Google translate because if Google says that this is the proper translation, then it should work regardless whether it's legible to a human being. I'll take the page and I'll translate it to the foreign language that I'm targeting and I'll just use the Wikipedia translation and it works like gangbusters. I'm at about 40,000 visitors a month just from that, literally copy/paste into Google translate. That's how easy it is in foreign language.
Bradley: I see an application in the works, a software app. Google translate plugin or something that just automatically copies in foreign languages, niches. That would work well.
I'm not sure what that last part means Brian, but video spinning is typically something that is included if you have a video marketing suite of tools. Like for example, we just mentioned Video Marketing Blitz at the beginning of this webinar, which is Abs product, there's a spinner in there. You can buy standalone spinners. Basically video spinning, the way that I understand it, is just taking a single video file and making multiple variations of that file. It doesn't really change the actual content of the video much. It just changes the file type or maybe it will swap still frames at the beginning and at the end out and change the duration and change the file type and that kind of stuff so that it gives to YouTube unique versions of the video.
It's a way to where you can take the same video and create dozens of copies of that video and upload them to the same channel without YouTube algorithmically detecting that they're duplicates. However, any type of spam tactic like that or spam strategy, which is what that is, if a manual reviewer were to come look at it, they're going to terminate the channel for spam, there's just no question. That's why I'll do that kind of stuff, spin videos and spam and stuff like that, but only with specific channels that are designated for that. I don't ever do any kind of spun videos crap on money channels anymore because I've had channels terminated for that stuff. It's crazy because it's hit or miss. I mean I've got channels out there that … I've got a channel that's got like 968 videos on it that are all basically spun video. They're all shitty videos, all complete spam and that channel is still up and still generating leads now, which is unbelievable because it's been up for like three years. I don't know why it hasn't been terminated yet.
Anyways, most video marketing suites are going to have a spinner in them. You can buy standalone spinners, I don't recommend any of them because … The only ones that I would recommend are the ones that come with another suite of tools already. For example, Video Marketing Blitz, Mega-Ray, the product that we're going to be doing a webinar on on Monday, I believe it has a spinner in there as well. Most of the more advanced tools will have that included already. I've tested some of the standalone video spinners in the past, like years ago, and I wasn't real happy with any of them. The quality of the videos usually came out pretty poor. They're probably better now, I'm sure they are, but again, I don't really do a whole lot of spam stuff in YouTube anymore because it's just less and less effective.
Two years ago, you could get aways with a bunch, even a year ago, you could still create a business basically out of spamming YouTube all the time. What I found now is that people are becoming more used to ignoring spam videos and just skipping over them and so they don't convert. If you're doing spam stuff in YouTube specifically for SEO purposes, then fine, spam away. Spam until your heart's content, but I wouldn't recommend doing spam stuff in YouTube anymore for like traffic generation or for actual conversions. To me, it's just based on my own campaigns, it really has plummeted the effectiveness. Conversions just suck whenever you do spam stuff. For SEO purposes, it works fine.
Usually spun videos guys, like for example, if you have a nice quality video and you want to target 20 different keywords with the same video, you would use a spinner for something like that, but I wouldn't put all those spun videos so that you target 20 different keywords on the same channel or if you are going to put them on the same channel, don't ever do that on your money channel. Do it on a separate channel that specifically used for spam purposes only so that you protect your money channel.
Adding Websites With Embedded IFrame In Google Search Console For Faster Crawl Rate
Okay, first of all, I wouldn't add both of them in the search console and not in the same account. I would add them into two different accounts, so like create a persona account, which you probably already have anyways and put one in one search console account, one in the other that way they're both not the same site, sitting in the same search console account. If that makes sense. That's what I would do. You can probably get away with it, it probably wouldn't cause you any problems, but I would still separate them.
About duplicate content, duplicate content only exists on the same domain. If you have two pages on the same domain on a site, on your site that have the exact same content, that's duplicate content. Two pages with the same content on different domains is not duplicate content. Okay? That's a myth that has gone through our industry for years now guys, and if that were the case, press releases would tank everybody's site every time someone used a press release. Social media posts would tank people's sites, so don't worry about the duplicate content issue unless it's on the same domain.
Increasing Site Authority By Using RSS Feeds From Authoritative Sites
I wouldn't do that Ethan, not automatically. I don't like publishing other people's content on a money site period, unless it's been in a curated post because then we're siting other people's content but the post still originates from our blog, if that makes sense, from the money site blog. I wouldn't automatically post content to a money site from RSS feeds, from even authority feeds. I would do it because … Unless you're monitoring it on a daily basis, there could be some stuff that comes through that you don't want on your site number one, also … I just wouldn't do it. I've never done that. We use other people's content all the time on money sites but we do it based upon curation, the strategies that we teach in Content Kingpin and that's the proper way to do it so that we're following the DMCA, Digital Millennium Copyright Act guidelines as far as when we're referencing or siting other people's content. We follow all those rules so that the content comes out the way that Google likes it. Would you guys have any comment on that? Hernan, you do a lot of that stuff for PBNs, but what about money sites?
Hernan: No, money sites hardly ever to be completely honest. Anything and everything that I do for money sites is completely manual. You know? I try not to risk it. For PBNs, you can if you do it on a, how would you call it, on a sidebar for example. You can even have these feeds that update themselves, not RSS feeds but for example, Twitter feeds based on a hashtag or Pinterest boards based on whatever category, if you want to put those on your money site that's probably better because those are, I would say, officially released by, for example, Google or Twitter. If you have a finance website you want to, I don't know, show all the tweets from finance blogs, whatever, that could work. But in terms of [inaudible 00:40:30] et cetera, I only do it for PBNs but not for money sites.
Bradley: Yeah, and there's plugins that you can use Ethan, that will, like so example you can add RSS feeds and it will give like a little news widget that you can add to the sidebar or footer of your site that will update with the headlines of that RSS feed but it won't be actually populating your blog with content. In other words, you can set it up so that it's dynamically updated and you can set it up with filters and things like that or go hand-select the feeds so that it's related content, but the only thing that shows is the headline and it's a clickable link that will go off site over to the content source. But that's what I would do and I've done that. I've done that on money sites.
Typically, that's stuff that I would do for PBNs and not so much for money sites, but you can still do that for money sites. That's something that I would say is okay because then you're not actually publishing content to your blog that's from other sources. You're just showing headlines in a widget, like a sidebar or a footer widget. Which again, that activity is dynamically updated. It will still keep the bots crawl in your site, but it won't be republished content that's just straight copied content from somebody else's site, if that makes sense. With curation, you want to add commentary because then …
Guys, remember with a curated piece of content, it becomes an original piece of content because you're curating multiple sources of content into one piece of content and you're adding commentary, you're injecting opinion. That in itself makes a unique piece of content, does that make sense? But when you're just taking a straight 100% republished post from somebody else's site and pasting it on your money site, then it's zero original content. It's copied content that you're just republishing and so I just wouldn't do it, not for money sites. Okay?
I agree with you on some of this stuff, but that's why, Ethan, my suggestion is to hire a virtual assistant. If you haven't gone through Content Kingpin, our course, it's specifically set up for how to train a virtual assistant to do curating for you. A curator can curate posts on a money site. I'll pay curators, a good curator for money sites, it just depends, anywhere between 5 to $15 per post, it really just depends on what it is that they're doing and what the money site's about. But $5 to $15 per post for money site curating, they're top quality posts guys, top quality posts. Okay? By the way, if you hire somebody and pay them on an hourly basis, I like to pay on a per post basis, but like an hourly basis, you can hire a good curator from the Philippines and pay him $5 an hour and you can get three good curated posts out of about an hour and 20 minutes, a hour and a half, let's say an hour and a half. For $7.50 you can get three really good curated post. If that makes sense.
For PBN curated posts, you can get posts done three per hour and you can pay 4 to $5 an hour for VAs to do that. That ends up being like $2 per post, $1.50-$2 per post and that content's a hell of a lot better than buying that shit content from content farms that's just spun garbage. Okay?
We've talked about this a lot on Hump Day Hangouts and all the other webinars that we do but the way that it has been for the last few years has been the four main things that the bots look at when they come to crawl the page, Google bot especially is the SEO title, the URL, the page title, which is the H1 tag, and then the meta description. Those are the first four things, they're in the header guys. Google looks at those first and so typically I will only put the exact match keyword in the SEO title. That's the meta title that shows in the search results, that's where I put it. That is the most effective place to put an exact match keyword.
One of our members, Dr. Gary, one of the co-founders of RYS Academy, he recently did some tests on that to prove that as well, that the SEO title was still the most important place to have the exact match keyword. I don't typically put the exact match keyword in any more than one location out of those four. Right? I will use variations for the URL, the H1, and the meta description. I'll use, you know, related keyword phases, co-occurring keyword phrases, but I typically will only put the exact match keyword in the SEO title. The URL will usually be a truncated or succinct version of it unless it's an exact match domain in which case it would already be in the URL, but I typically don't use exact match domains anymore either. Okay?
Again, I think it's better … Guys, you don't have to hit Google over the head with keywords anymore because of RankBrain. It understands, and Hummingbird, it understands semantic relationships between words a hell of a lot better. If you add the SEO title, the exact match keyword and the SEO title, you're telling Google, “Hey, that's what this page is about.” Then you can basically sprinkle throughout the rest of the content or in those other three locations, the URL, page title or H1 title, and in the meta description, variations of that keyword to kind of reinforce it. That's how I do it Ethan, and the reason I say that is because it's been working for me for about the last two and a half years really well and I don't see how any … If you're only putting the exact match keyword in one of those four locations, how could you ever get penalized for on page SEO, for over optimization, if that makes sense. You can still get penalized for off page shit, no doubt. But how could your page ever be penalized with a [Panda 00:46:52] penalty if you only put the exact match keyword in one location, out of those four I mean. You'd still have it in the content, but you don't need to hit Google over the head with … Keyword doesn't need to be near as high as it used to be either. Right?
Wow, we've had a ton of questions and we still have a lot to go through so we're going to keep rolling. You guys, anybody want to comment on that? Or was that good enough?
Hernan: I think you nailed it, Bradley. Whatever I would say is just repeating what you were saying.
Ranking A Video In First Page For A Fairly Competitive Niche
Okay, number one for videos, you can go a lot more aggressive with views if you're using CrowdSearch. Second of all, I would set up some referral traffic campaigns using crowdsearch to the video, particularly through a GOO.GL short link so that you can inject analytics into that link stream, which is what I talked about earlier in this Hump Day Hangout. Okay, the other thing is remember Jamie, there are just some keyword phrases that Google will damn near refuse to rank a video for on page one. That is the case guys, it didn't used to be but it is the case now. There are categories of searches now and there are certain search phrases that are just not friendly to videos because it doesn't make sense. Now, I don't know that that's the case with you, Jamie, but it sounds like it because … Usually when you have a video that you can get, that bounces between like 11 and 14, and I've seen that happen myself many, many times, it's because it's one of those keyword phrases that Google just doesn't want to put a video on page one.
A lot of times, for example real estate terms, a lot of real estate lead gen terms, not for house listings but for like realtors in cities and stuff like that, or real estate agent plus city name and stuff like that, those are really tough terms to rank videos for and I've fought tooth and nail to get them to rank on page one before and typically once I get them to page one, they don't stick anyways. They'll bounce right back after just a few days to page two, no matter what. I've learned to just not target those types of keywords when I have that much of a difficulty ranking it, then I look for other variations of the keyword that I can rank. Okay?
Marco: I would also ask her, has she ever just left it alone? Has she ever just let it sit, because it seems like she's been doing a whole bunch of stuff to it. Has she ever just let it sit for, I don't know, six, eight weeks and see what happens?
Bradley: [inaudible 00:49:45] search views and the other thing, Jamie, you can do is set up some YouTube ads. Set up an AdWords campaign, give it a dollar a day budget, that's 30 bucks a month. Or $2 a day, 60 bucks a month, right? Set up a video ad campaign because that oftentimes will give that last push that it needs to get to page one. I've experience that many, many times over the last two years. That's kind of like one of the tricks I keep up my sleeve for whenever SEO just isn't working for a particular video, is you set up, and I talked about this I think last Hump Day Hangout, because Brian Lichtig, I remember he had the question specifically about that.
If it's local, I don't know that it's local, but if it is local, you can set up targeting with the geographic location targeting to where you don't even have to get keyword specific on it because all you're looking to do is get clicks to the video from local IPs. You can set up a very broad targeting campaign that's just mainly targeted by geographic location. For example, you can use affinity audience targeting or topic targeting, you don't even need to use keyword targeting. Just use topic or affinity audience targeting and set up a local campaign, set the geographic location, if it's a local video, which I'm assuming it is but maybe it's not. If it's a national thing, well then I would still set by country. Target US but then I would go a little bit more narrow in my other targeting options. But for local, go broad in your audience targeting, but specific in your geographic targeting and just start getting local IP clicks to that video. It's going to make a huge difference.
That's something that you can't really do with CrowdSearch. You can to a point, but not like you can when you're paying Google. Remember, when you're paying AdWords, when you're using YouTube ads, you're paying Google for engagement. Right? You're paying Google for engagement signals and they'll provide them to you. We got one more and then we'll have to wrap it up.
Hernan: [inaudible 00:51:44] real quick, I don't know if you have even tested Video Powerhouse, Jamie, for your video? If you haven't and you're interested in testing it, just write us a support ticket because maybe we can make a case study of sorts and we can get you sorted out with Video Powerhouse. This would actually be a good case study so just write us to support.[inaudible 00:52:11].com. Just hit us up and maybe we can help you with Video Powerhouse and turning this into a potential case study if that's something that you wanted to do.
Well Lori, what I would do, I'm not sure why Buffer gave you an issue. Sometimes when that kind of stuff happens it can be like a cache issue with your browser. I know that sounds weird but oftentimes some weird shit can happen with that. In that case, maybe I would have tried to close that browser down, run CCleaner, clear cache and cookies, all of that and then open the browser, log back in to Buffer and that Google account and try a second time. I know that's past where you're at now anyways, but what I'm saying is that's what I would have done initially instead of creating and new page when you had already created a page. Right? Because now you've got two pages.
Yeah, I would delete one of those pages, which you can do as the page owner. You can go into the settings and if you scroll all the way down to the bottom it'll say, “Delete page,” and I would delete the duplicate page. Keep the one that is connected to Buffer already, unless you've already got your IFTTT network built in and the other page has already been connected throughout a lot of those properties, in which case I would delete the one that Buffer created and then I would try again because I just connected a Google+ page to a Buffer account today in fact, because I was preparing for the IFTTT SEO update webinar.
I don't know why, it was probably just some weird browser cache issue. I would have closed out, cleared cache and cookies, and tried again and then like I said, I would delete the page that was created through that process and keep the one that you had already created that should probably already be interlinked to all the other properties. Otherwise, you're going to have to go back and edit all those other properties. But again, just go through, find which one is the duplicate and then go to the settings as the page owner, go to the settings, scroll all the way down to the bottom and there'll be a “Delete page” button. Okay?
Okay guys, sorry we didn't get to all the questions. Look at that, awesome. Sorry guys, apparently we had a lot of questions today. Everybody's looking to get busy in 2017 apparently. I'm glad everybody's here. IFTTT SEO update webinar starts in about five minutes. We will see you guys then, otherwise we'll see you next week. Thanks everyone.