In episode 237 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one still needs to have a GMB listing and major directory citations to rank up a local lead gen site in a low to medium competitive niche.
The exact question was:
Hi Guys, thank you VERY much as usual for the assistance you provide on Hump Days, most of us customers would be lost without your help (smile) . . . . . . . . 1) If you're trying to rank a local Lead Gen site, or Directory site, in a low to medium competitive niche and a low population area like say 75,000 to 100,000 people, can you get away with not having a GMB listing and major Directory citations or are they still mandatory, and if so, can the GMB listing be “”unclaimed”” and can you use a “”fake”” and “”un-paid for”” address at a local virtual office building? . . . . . . . .