In episode 212 of our weekly Hump Day Hangouts, one participant asked if duplicate content issues can be triggered when the Google site and the main site have the same content.
The exact question was:
My RYS DFY was just completed on 11/13. 1. The Google site appears to be copy and pastes from my client's main site – won't this be a duplicate content problem or cause some problem with their main site?
Adam: All right. Welcome, everybody. Whoa, got some feedback there on someone.
All right. Welcome, everybody, to Episode 212; the episode where Hernan tries to make me pull my ears off of my head from the feedback loop. But, no. Welcome, everybody. Today's the 28th. We just wrapped up Thanksgiving last week and a bunch of kick ass sales. I'm happy to say that ours was pretty awesome. We had a lot of people really taking advantage of a lot of the Done-For-You-Services. We had some Local Lease Pro people who hopped in and joined, or rather joined Local Lease Pro. And then, just as always, it's fun to check out how people are positioning offers, what they're being offered. So I'm just curious, if anyone's watching right now, just pop on the page what you bought for kind of the Black Friday weekend; any awesome deals that you came across.
Let's see. Before we go any deeper, I do want to stop and say hello to everybody who's here real quick. We got almost the full team here, so I'm going to go left to right on my screen and start with Mr. Feedback himself, Hernan. How you doing, man?
Hernan: I changed the mic, man, so you don't complain. I'm doing great. I'm doing amazingly well. I'm super excited for today. Thank you guys for the support. It's been awesome. Thank you. Thank you so much for the support that you have been giving to Semantic Mastery and MGYB. They'll go throughout Black Friday and Cyber Monday, so yeah. I just wanted to thank you guys for all that.
Adam: Cool. So I'm curious, you've got some crazy-looking glasses going on. What's up with those?
Hernan: This is a blue-blocking glasses, blue light-blocking glasses. And then, I have my Oura Ring, right now, so I'm full-on biohacking, baby.
Adam: Yeah, you're going to be a Cyborg in like two years.
Hernan: Yeah, in two years, I'm going to have a mechanical arm and stuff like that.
Bradley: Hey. I've got some cool glasses, too.
Hernan: Yeah, they are.
Adam: Oh, my god.
Bradley: I still have those from Halloween.
Hernan: Yeah, that's awesome.
Adam: That's how you hop on consultation calls and put those on.
Bradley: Well, just so you guys know. When I'm not on a webinar, these are my standard glasses. I only wear these glasses when I'm on camera, okay?
Adam: Oh, my god. Moving right along. Marco, how you doing, man?
Marco: Good, man. Let me start it off by saying that, and Hernan I'm going to put you on the spot because Hernan made an awesome donation to the charity. I'm not going to say how much because it should be kept … It's what he did. It's what came out of his heart. But it was extremely generous and it's going to go a long way towards getting a lot of kids into school, getting them uniforms, and books and supplies and shoes and everything they need. So, dude, thanks a ton. That's going to be my intro for today. Just thank you very much and thank … A lot of other people donated, also, so thank you. I'm going to go ahead and post the donation. We'll talk about it in a little bit, but I'll post the link. If you guys want to donate, you're more than welcome.
Adam: Awesome. Yeah, and there's going to be some good stuff with that. We'll circle back on that in a minute, Marco. Bradley, how you doing? Besides your fabulous glasses, what else is going on with you?
Bradley: I'm good, man. Been really, really busy, got a lot of cool stuff going on with the Local GMB Pro stuff that we're doing; or excuse me, Local GMB stuff; kind of incorporates Local Lease Pro and Local GMB Pro and just everything, Local PR Pro. But got all the processes updated and developed for some of the changes that have occurred over the last couple of weeks and I got my VA just kicking ass, now. He's still in training, but he starts actually training another VA on Monday next week and we conversing about it today in Slack and he was talking about how he expects to be able to complete one GMB asset from start to finish. He can do it in about three hours minus the last two processes, which can actually be outsourced to another VA. Because it's tedious, it can be done by a lower paid VA; something that's just repetitive.
But that's amazing because my original goal for him was to have him develop or complete, optimize, soup to nuts, complete one GMB asset in an eight-hour day and he's already told me that he, essentially, can get it done in three. If those last two processes are included, it'll take him five. So, I'm going to pull those last two processes off of him and assign them to another VA; that will be their only job function is to do those two things; and that way he can complete two assets in an eight-hour period, the main VA that's doing this right now. So, he's going to start training somebody next week.
Anyways, it's awesome because we're going to be able to start cranking these things out really quickly. Then, once she's trained, our next VA who's starting next Monday; she's been with me for three years, but she's going to start this new process; then, we're going to start training another one and then another one. And if we can get our VAs producing two assets a day, that's 10 a week. Man, that's amazing. Imagine what we can do with that. And we're going to be providing this as a done-for-you service inside of MGYB once we get a few more VAs trained.
Right now, the VAs are going to be developing or just building out assets for us, for our agency. But once we get a couple more, then we're going to be able to provide that as a service for you guys.
Last thing I want to mention about that is we got Local Lease Pro update webinar. We talked about it on Tuesday, guys. I don't remember. I don't see it in the calendar, though. I don't remember what day it was.
Adam: No, I think I we're going to say the 17th, though. Was that … Let me look.
Bradley: That sounds right, but I looked for it in the calendar and I didn't see it so.
Adam: Yeah, and let's just say it's coming up and it'll be in mid to … It'll be before in the second half of the month.
Bradley: Yeah, so it's going to be somewhere in the middle of December. But it'll be a … Even though some of you might not have Local Lease Pro, I'm going to make that update webinar public. Everybody can attend and I would highly recommend that you do because I'm going to be sharing some information about our updated location research process where we're finding just absolutely an incredible amount of opportunity, right now.
So, I'm going to be covering that. I'm also going to be covering some of the updates on how to do service area businesses inside of GMB and I'm going to make, like I said guys, it'll be 100% public. It'll only be public for like 24 hours, maybe 48 hours, and then we're going to … the only people that'll be able to access it are those that are inside the Local Lease Pro course or that are in the MasterMIND, so I would highly recommend that you make the public webinar if you don't have the course.
And then, lastly, one other thing is I'm going to finally do an update webinar for Syndication Academy. I want to apologize that we haven't had a webinar in three months, now. I was unaware … I knew that Rob was going to take over that; Rob Beale was for me to free me up to work on developing these processes and stuff out for the local lead gen building, asset building; but he's got a shit ton on his plate, too. Plus, he still has a job, so he got over on with it and it really kind of fell through the cracks and so we haven't had a webinar in three months.
I apologize for that, guys. By the time we actually have the next one, it will have been four months. I've got that scheduled one, now, for December 12th. Those of you that are in Syndication Academy, be there because I feel bad and I want to kind of redeem Semantic Mastery for dropping the ball on that. I'm going to host a really, really powerful webinar. I'm not even going to tell Marco what it's about yet because I don't want to get in trouble, but just make sure you're there on the 12th. Okay?
Adam: I was going to say, too, with that, everyone, we're going to be switching that over to more of a on-demand type of updates where as things come up because, right now, there's so much in there that it's not always, hey, every month, there's something we have to add. So we're going to be moving towards, hey, as updates are needed, we can get in there and update processes and whatnot.
Bradley: Yeah, I think what we'll probably do is have scheduled quarterly updates, so every three months. But if something comes up, obviously, that needs to be addressed, we'll have an additional webinar.
Adam: Cool. Well, real quick I wanted to touch on a few basis, before. We got two major topics we want to tell everyone about and that has to do with … Well, we'll get to that. I'll just tease it in a horribly poor manner.
But if you're new to Semantic Mastery, first of all, thanks for watching. If you're wondering where to start, this is the place to start. Come to Hump Day Hangouts, ask us questions, get to get your answers; it could be digital marketing, it can be anything. If we don't know the answer, we'll do our damnedest to point you in the right direction. And while you're at it, pick up the Battleplan. All right? It's battleplan.semanticmastery.com. All right?
It's our processes. What we use when we need to do something, here's the process that we use. All right? And if you feel like you're beyond that and you're ready to take things up several notches, come join our MasterMIND. Right? You've already heard Bradley talking about that and I'm going to kind of segue into something we wanted to share with you guys.
We might have mentioned it before, but the way to do a small group MasterMIND, some MasterMINDs a lot of people, but within that, every quarter, we group people up if they want to and get them into groups of roughly four to six people. We group it by kind of what your interests are, are you doing more … Obviously, local digital marketing is our strong point, but there's some people doing … maybe they do that, but then they have affiliate marketing, so we group people up.
And this is really powerful because not only do we participate in them from time to time … I haven't this quarter. But, Marco, I believe you're in a group this quarter. Right?
Marco: We got an awesome group, man. We cover a bunch of things that aren't generally covered in the MasterMIND simply because you just can't.
Marco: Right? You can't focus on the needs of three or four people when you're really talking to a whole group of people. But in these small MasterMINDs, the great thing is that I got a couple of people who went to POFU Live and one person, I mean, who is really eager to get going, to get crushing, and he's just doing a whole lot of things.
As a matter of fact, I think he's the one who shared the Ghost Browser video, today, in the MasterMIND.
Marco: Yeah. He's contributing and this is what happens, so you give. And I don't know if people are aware or not, I think I've said it before; we charge a whole lot of money for a consultation. I mean, just a whole lot. So imagine, we're doing four hours a month, five if it's a month with five Mondays, which is … excuse me, Tuesdays, which is when we meet.
I would charge $6,000, right, for those five hours. But as a benefit of being members of the MasterMIND, they get five hours with me that they don't pay for. It comes because they're members of our MasterMIND and it's just great; we go back and forth, it's accountability, it's things that you have to do. And, really, we come back, “These are the problems that I run into,” and everyone pitches in and they give advice and they say, “Hey, try this. Try that.”
So it's been a really good experience even for me because I'm thinking, “Okay, I'm going to have to go and do everything.” No, it's not like that at all. Although, I do give a lot and I give a lot of advice; consultation, of course; but, really, it helps me because it helps me see what other people are struggling with, where they're being successful, what's happening, and it's been really enjoyable. It really has been.
Bradley: Yeah, and I just want to add to that real quickly because I'm not in one of those small group MasterMINDs right now because I'm hosting a weekly webinar with the POFU Live attendees for 12 weeks, which is essentially a quarter. It's very much like a small MasterMIND, except this one's got about nine members. But, yeah, same thing.
We host … I just did our weekly meeting just an hour ago; right before Hump Day Hangouts, I had a meeting with those guys and it's great because … We set up a separate Slack channel for it. The guys in there, some of them are contributing.
Grant. Grant, I can't thank you enough, dude. He created a process for how to take the location research for GMB assets for identifying potential opportunities and he did something really cool, which shows how to import the data into My Maps, which then shows you … it plots all the map pins for each location. It's just amazing. It's going to save so much time determining which assets to secure.
Something like that was invaluable because it's not something I even thought about doing, so I was doing it a lot more of a manual way, which was very, very tedious. Then, Grant came in and was like, “Oh, yeah. Check this out.” Boom and he sent this … and dropped a screencast video in there. It was just like, “Wow, man! That's just going to save me a ton of time.”
I've said this before, we learn as much from our MasterMIND members as they learn from us and that's no lie, guys. So, again, if you're … We highly recommend you come check out the MasterMIND, guys. It's so much more than just marketing training or SEO, so much more than that.
Adam: Yeah, definitely. Definitely. Yeah, please come join and we've got some awesome stuff in the works for our MasterMIND members. Obviously, that's kind of a continual thing, that's where we're able to focus a lot of our time and attention. But for current members and people who are thinking about joining, we got some really good stuff coming up real soon, so stay tuned for that.
Before we hop into questions, Marco, I believe … Well, you mentioned the donations. If you want to mention the charity and then tell people … They can give from the goodness of their hearts and we hope people do, but I think that if they donate in the near future, there's kind of a reward. Right?
Marco: Yeah. I mean, I'm planning to do a webinar and it's going to be awesome. I'm going to give some stuff away. If you're a buyer of Drive Stacks, I recommend that you go. We've done one, already. It's in the can and you can have access to that and all you have to do is donate. I'm not asking for a specific amount. Whatever comes from your heart, I mean, that's good enough.
If you donate, then I'll put on the list and you will be invited to that webinar. It's to going to be a public webinar. Sorry. It's going to be just for people who donate to the charity. I've added the URL where you can go and you can donate. If you've already donated, of course, I will take you into account and invite you to the webinar.
It's going to take place on December 10th, so you have until December 10th to donate and get invited. So there you go.
Adam: Outstanding. All right, guys. I think that wraps up. Did I miss anything?
Bradley: No. I think we can get into questions, so I'm going to grab the screen.
Marco: Let's do it.
Bradley: Let's do it. Shit.
Does It Trigger Duplicate Content Issues If The Google Site Have The Same Content As The Main Site?
No, Greg, duplicate content is a myth. Duplicate content is only an issue when it's on the same domain. Okay? It's only an issue when it's on the same domain. The reason I say that is because consider anytime when brands publish blog posts. What do they do? They go share their blog posts across social media. They republish them on other locations. That's perfectly normal. In fact, it's expected.
Something else, press releases; incredibly powerful. I absolutely love press releases. I use them all the time. It's my favorite off-page method for link building. So, again, press releases are exact duplicates of the original press release. One press release gets published in One Cable or News Wire or whatever you want to call it and then, it gets picked up and republished by dozens or hundreds, often times many hundreds, of other publications. Right? And it's the exact same content. Press releases are incredibly good for SEO. I mean, again, it's my favorite off-page link-building tactic.
So if duplicate content was an issue, how come that doesn't occur in those. So, again, just to school you and I'm not trying to pick on you, Greg, but just be aware that the only time duplicate content is … the only time it's duplicate content is when it's on your same domain. So if you were to republish the same article multiple times on your domain, your money site, that could cause Panda problems; duplicate content issues, but you're not going to have that problem if you are republishing in other locations. Especially, if you give attribution or site the source, which is what you're doing with the Drive Stack. Right? The Google site and all of the files and folders and all of the stuff that we add content to are going to be linking back to the money site, the source. So, no, it's not an issue.
How Long Does A Google Site Rank For Its Main Keyword In SERPs And Local 3 Pack?
Number two, “After several SERP pages, eight and counting, I still cannot find the client's website for the main keyword. I realize this is not much time, but when can I expect to see them start appearing in the search results for that keyword. Also, not seeing a local 3-Pack box appear; local real estate niche. Why would that be?”
Okay, so the first part of your question is, yes, it's only been 15 days. Drive Stacks have a tendency to not show results for a period. It varies depending on the keyword, depending on the competition level. I've had some Drive Stacks that really showed no improvement in SEO for five or six weeks and then all of a sudden, boom, to number one.
I am not in any way suggesting that that's what you should expect. Okay? But the first Drive Stack I ever built was for Virginia SEO, right? It was to promote my own agency and it was a test. It took about six weeks. I didn't see any results at all. I saw a bunch of dancing, but nothing significantly positive for five or six weeks and I actually just stopped looking. I stopped checking after a few weeks, like three or four weeks or two or three weeks or whatever, because I wasn't seeing significant improvement.
Then, after, like I said, six weeks or so, I was like, “Huh, I wonder how this thing's doing?” I went and I searched it and, boom, it's been number one since May of 2015 for Virginia SEO and Virginia SEO agency and SEO agency Virginia and SEO Virginia; all these different types of keywords and it's number one in Google Organic ever since May of 2015. Right? Again, it was like six weeks of nothing. And then, boom, it shot to number one and it hasn't moved since.
Again, results are not typical. I'm not telling you that that's going to happen for you. Especially, because you're targeting real estate keywords, which I'm going to let Marco talk about that here in just a moment, but real estate keywords are incredibly competitive. That's one of the reasons I don't like working in SEO in that industry. It's incredibly competitive.
So, it's only been 15 days. That's not near enough time to expect results, number one. Number two, real estate is an incredibly difficult keyword. Any type of real estate is tough. The SEO competition is tough because you're dealing with extremely aged and high-authority type websites, such as Redfin and Weichert and Long & Foster and Century 21 and Zillow and all these great big … Oh, I think Trulia is another one. These are all these big sites that are really authoritative and they're very, very difficult overcome in Organic. Okay?
The last part of that question, when you say about the local 3-Pack not appearing, I'm not sure why that is. Depending on what you're location is, sometimes a 3-Pack will not appear for certain queries. However, I know I've done this multiple times, sometimes just publishing a press release promoting the business with the NAP; the net name, address, and phone number; can get a 3-Pack to appear.
I've proven that multiple times with several of my own clients who are lead gen sites where I've been able to force a Maps Pack to appear or a knowledge panel, which is even better. Right?
A knowledge panel is when a Maps Pack doesn't appear, but the big knowledge panel on the right side of the search engine results page shows for that particular company. When I've used queries with local intent that should force or should call a 3-Pack but it didn't, then I published a press release; again, we've got a course called Local PR Pro that teaches you how to do that or you can just buy a press release and promote your company and often … I'm not saying one is going to do it, but I know that a lot of the times I've been able to force the 3-Pack to appear or a knowledge panel from just one press release. Sometimes it takes two or three, but most of the time I've been able to accomplish that with just a press release.
Marco, do you want to comment on that?
Marco: Yeah. This is one of those questions that kind of gets you and it's not great. This is one we get time and time again. Hyper-competitive, real estate; hyper-competitive. Doesn't matter if it's local. It's hyper-competitive.
It reminds me of that guy in Toronto. I did two posts in my IFTTT for a DUI attorney in Toronto and I'm not appearing at number one. Why?
Bradley: Yeah, he said, “This stuff doesn't work.”
Marco: Well, yeah. “Your stuff doesn't work.” First of all, Greg, did you get the Done-For-You user's guide? And I hope you're live, so that you can answer my question, because I really need to know if you got the guide. If you got the guide and you read it, then you know that there's a 21-day period where your stuff is going to dance all over the place before it starts settling and Google starts figuring out where all of the relevance that you're feeding both to your money site, to your maps, and everything else is going to go.
I specifically talk about that in the user's guide because once that happens and according to what happens after that time is what you're supposed to do. There's a ton of things that I recommend in that user's guide. Everyone who has a Done-For-You, an RYS Done-For-You Stack, should get the user's guide. It's standard operating procedure and if you don't get it, then I'm going to track down the VA who did that and I'm going to jump on his or her ass for not doing the shit the way that I require it, the way that I demand, the way that it's supposed to be done, so you guys are served correctly, so that you know what you can expect from these Stacks.
One Stack in real estate may not be enough. It may be that you have to add … Well, I'm not going to get into what you have to add. By the way, donate to the charity and you'll know what it is that you have to add to your Drive Stacks to make them even more powerful, to start targeting more keywords, how to target them, and how to get it to power up. But I really need to know if you got the user's guide and if you did get it, then my question is going to be why didn't you read it thoroughly so that you understand everything that's going to happen and that you're still within the 21 period where sometimes you'll pop to number one, then you'll see it disappear. It'll come back and it'll disappear.
If you SERP watch during those 21 days, you're going to need to drink a whole lot because you're going to drive yourself crazy. You're going to go bananas. Ask Daryl Dressel, one of our most successful people with Drive Stacks. This is where he was, just watching SERPS and until, “Oh, my god. It's nowhere to be found. Oh, it came back. Oh, it's nowhere to be found. Oh, I lost traffic. Oh, I gained traffic.”
And I said, “Dude, you got to stop.” You got to stop watching SERPs. Let it marinate. Once it hits, watch where it hits, go from there. It's all in the Done-For-You user's guide, dude, so check that out.
No, what we recommend is that you're blogging from your money site through a syndication network. That's a really good way to add content and to, excuse me, build relevancy, start getting more impressions from more keywords, all that kind of stuff. But, Marco, do you suggest adding additional content to a Drive Stack after it's done. What do you suggest for that?
Marco: Well, that's one of the things that we're going to get into during the webinar, during the webinar that we're going to do for the people who donate. We're going to show them exactly what you need to do to power them up so that they become … they're just ranking machines.
It's not just one thing. Okay, you get a Drive Stack hyper-competitive and you expect it to rank. There are other things that you have to do. It's in the user's guide, also.
Bradley: It depends. There are variables, Greg. That's what we're getting at because I never did anything else to the Drive Stack for the SEO Virginia and that's the truth, guys. When I first set it up, I did one PBN blast from my … a PBN that I had that I wouldn't … I would've never linked from that PBN direct to a money site because it was after penguin and after a lot of PBN stuff had happened. They were PBNs that were not set up without a footprint. In other words, they were … Basically, I was using them for video syndication stuff and that was it.
But I did a blast. I think I did 18 links to a PBN that was toxic. No shit. It was okay for videos, but I would've never linked to a money site with links from that PBN because of the footprint issues. Yet, that was all I did and I think I did a SyndWire blast, which was a bunch of Web 2.0 auto stuff, and that was it. And it still, to this day … Watch it make a liar out of me. Right there, Google Sites. And, look. Because it's picking up my local IP, it's actually picking my agency up and putting a knowledge panel.
But, I mean, again, all different types of keywords around SEO Virginia, SEO agency Virginia, all that and it's been number one since May of 2015. Go look at Backlink Analysis on this Google site, guys. You'll see that I'm not building links to this damned thing, right? And I haven't. It's just been number one ever since and so, again, sometimes a Drive Stack will give you incredible results with no additional work.
Results aren't typical, but many times you're going to have to do additional things. You can do things like build links to the Drive Stack, publish content. There's a ton of other things that you can do that obviously is beyond the scope of a Hump Day Hangout. Okay?
Good question though, Greg.
R. Bacon is up. He says-
Marco: By the way, before you go on, Greg is on. He has not read the Done-For-You user's guide, but he said he's going to read it and try to understand the terms.
Bradley: There you go.
Marco: So, yes, please. By all means.
Bradley: Greg, remember, you have … Every Wednesday, you can come back and ask us additional questions here. If it's something that is too specific that we can't answer in a public setting, we'll direct you to the proper paid group. But, otherwise, we've got a lot of people that have come here and started building their business by just asking questions in this public forum here on Hump Day Hangouts.
Then, once they've reached a certain level, they've come joined some of our paid groups. You're welcome to come here and ask questions, Greg.
Marco: I'm getting messages that people have donated. I've added my email, my personal email, [email protected]. Drop me a line and I'll add you to the list so that you can be invited to the webinar.
What Is The Proper Way To Manage Multiple GMB Locations?
Okay, great question. I'm glad that you asked this because if it was unclear or fuzzy to you, it was likely unclear to others, as well, so I'm glad you asked this question.
Okay. What I was talking about specifically was mainly if you're building lead gen assets, guys. Remember, if you're building lead gen assets, they're spammed. They're black-hat locations, assets, right? I mean, let's just be real clear about this, guys. I know people think spam is a bad word and all that, whatever. It is what it is and that's exactly what we're doing.
When you're building lead gen assets that aren't for a real, bonafide, genuine business, you're spamming. Right? Period. Okay? So that's number one.
When you're doing that, when you're spamming, you got to be real careful about footprint issues because if Google finds out you're spamming in one property, one location, and then can connect the dots between other locations, you could lose them all. We talk about mitigating risk or reducing exposure. All the time I talk about that, guys.
I have gone over and above, way beyond the normal protocol for trying to hide footprints when it comes to my business because I have lost a lot of stuff over the years from not being adamant or vigilant about hiding footprints. And because of that … Guys, I hate rework. I can't stand it.
I like building assets that produce for me long term. I don't turn and burn. I don't like short-term assets because I've learned over the years to take extra precautions to eliminate or reduce exposure.
What I'm talking about is when you're dealing with lead gen assets, guys, I almost recommend just only logging in and managing the GMB asset from the original owner account. In other words, when you set up a new GMB or, if you're smart, you buy it from us or from another provider, whatever, you're going to get a new Google account. Or it could be an aged account, whatever. It's going to be new to you. A new Google account that is the primary owner of that GMB asset.
What I recommend you do is that you use a browser keeper app, like Ghost Browser or Browseo; I use Browseo, personally; but use a browser keeper app and open a new project, like a new browsing instance for that particular Google account. Log into it, even if you bind it to your own IP; you don't even need proxies for this, guys. I'm telling you, you don't even need proxies for this. Just log into it through a browser keeper app like Ghost Browser or Browseo and now, that browsing session will remain logged in no matter what. Even when you shut down the application or the software, either one, that Google account will still remained logged in.
It's like that device is always turned on, right? That browser's always on and so now, you just constantly do all of your updates, your optimization, everything through that account. And the reason I say don't manage … I'm recommending not to manage through a manager account for lead gen assets is because the manager account creates a connection between one account and other accounts.
Does that make sense? And so I'm saying … Now, just to be 100% transparent, I still am using a manager account for location clusters. In other words, if I go to a particular metro area and I find 10 locations that I secured, so I set up 10 different GMB assets for that metro area, which is like a city. Right? And the suburbs, the surrounding suburbs. If I set up 10 locations, right now, I am still testing with being able to manage those through a manager account because I've had manager accounts terminated in the past and it didn't affect the individual GMB accounts because they were owned, I'm using air quotes, but their primary owner was a separate Google account.
But what I'm saying is if you're … Just to be clear, Randy, if you're dealing with real, bonafide businesses, none of this matters. You can just connect to those GMBs through your profile, or through any profile really, as a manager and you're perfectly fine because those are all legit businesses.
Google's not going to punish you or those businesses for managing real live Google My Business stuff, unless you're doing something stupid spamming. Right? And then, if you as a manager gets punished, it's not going to affect that GMB asset because it's owned by somebody else or a different profile, right?
A manager account can be terminated if an owner account … Well, excuse me. A manager account can be terminated and it won't affect that GMB. It just basically means that manager can no longer access it because the account was terminated, but the GMB is still live and the primary owner account can still access and make edits and blah, blah, blah. Right?
The point is you don't ever want to get an owner account terminated. However, when you're dealing with lead gen assets, which are black-hatted assets, guys. They're spammed addresses. Then, I recommend not even using a manager account, even though as I just fully disclaimed I am still using a manager account. But, guys, let us do the testing.
If I come back in three months and say, “By the way, we've got assets that we're managing through a manager account. They're black-hat assets that we're managing through a manager account, we've been dealing with them for months now, and they're producing well and we haven't had any termination issues,” then, I'll let you guys know. But for right now, I'm telling you you're probably better off just using a browser keeper app; Ghost Browser, Browseo, one of those, or any one that you choose; and just logging in and always doing your optimization work through that primary owner account.
It's a little bit of an inconvenience, guys. But what's more of an inconvenience? Having to go into each individual asset account when you're doing any work in it? Or losing all of your assets because you left a footprint? Which is more inconvenient? Right?
You all know the answer to that, so my point is if it's black-hatted stuff, I would recommend that you stay within the individual, primary owner Google account anytime you're doing any work.
If you're doing work for clients, which are bonafide businesses, then absolutely you're not going to … I don't ever recommend that you ask the client to get their Google account login details. That's silly. Don't do that. That opens you up for liability if something happens to their Google account.
What you would do in those cases for clients is tell the, “Here's my email account,” give them a tutorial that shows them how to go into Google My Business and click on users, and add you as a manager. Does that make sense? Then, that makes it easy for you to be able to access their locations through your account, make edits to them, and do whatever else you need to do. And since they're bonafide businesses, as long as you're not … even if you do something really spammy, since you're just a manager, it would affect you and not them.
Well, I mean, it might affect their listing. But what I'm saying is if your account got terminated, God forbid … I couldn't imagine my Google account, like my primary account, being terminated. But if it did, it wouldn't affect my client's businesses. Right? It would just remove me, prohibit me from being able to access them. Anyways, I hope that was clear.
The last part of that that I want to mention is one thing you don't ever want to do, and I know this because I lost a cluster of locations for Atlanta for tree service stuff just two weeks ago, and that is do not, guys, I'm telling you do not use GMB location groups. That's something you'll see where you can actually group locations together in Google My Business.
If you go to manage locations, you'll see that there's a location group dropdown and you can create location groups. Don't do that because I started to test that and I lost a whole cluster of sites in Atlanta that were 100% fully optimized, so don't do that.
So, great question and again, guys, that's what we're here for. I'm not telling you guys don't test stuff on your own. I'm just telling you we do a shit ton of testing here and then, we always share the results with you guys to prevent you from losing a bunch of stuff. Right? Great question, though. I really like that question because I'm glad that … Again, if it was unclear to you, it was probably unclear to others and hopefully, I clarified it.
Is Local Lease Pro An Updated Version Of Local GMB Pro?
Great question, Larry. No, Local Lease Pro is the … Yeah, that's the more current course. In other word … Let me rephrase that. That is the newer course. They're both current. The difference is Local Lease Pro is how to build, go out and find easy opportunities for securing local GMB or Google My Business assets to build your own lead generation business that then you lease those assets out to local businesses. Right?
It's about finding easy or low-hanging fruit opportunities, right? That are going to take little to no optimization work to start producing results. Okay? So what we're looking for is low competition stuff and Local Lease Pro teaches how to do all of that. The location research part of it is really important and that's what we're going to be updating in two weeks when I do the update webinar and that, again, as I mentioned at the beginning of this webinar, guys, is going to be 100% public. Everybody can come see it, so you can learn about the location research there, or at least the updated process. It will only be public for about 24, maybe 48 hours, and then you have to be a member of the MasterMIND or in the Local Lease Pro course to be able to see that once we turn it from public to private.
Anyways, the local Lease Pro business is about that. Local GMB Pro, that's about how to take GMB assets that are maybe in more competitive areas and how … It's like the advanced GMB or Google My Business training, so if you want to break it, boil it down into the REader's Digest version, Local Lease Pro is the beginner, is for people that are looking to get started in the lead gen business. Local GMB Pro is the advanced training. That's for when you have GMB assets that aren't producing as well as you would like them to do. You apply Local GMB Pro methods and they will start producing. It's for those uber competitive areas that you're having trouble getting results for maps listings or, yeah, Google My Business listings and by applying the GMB Pro training, you'll be able to get … or the methods, excuse me. By applying the methods, you'll be able to start getting better results from them. Okay?
So, again, Local Lease Pro's the front end. Local GMB Pro is like the advanced training for more competitive stuff. Okay?
Marco: I would add that sometimes in Local Lease Pro, you're going to get something stubborn that refuses to move. You'll apply Local GMB methods and the sucker just moves. If it doesn't, you hit it with Local PR Pro.
Adam: Local PR Pro.
Marco: This stuff goes hand in hand because you hit it with Local PR Pro. If that doesn't do it, then you hit it with the-
Adam: With the normal [crosstalk 00:38:57] Stack.
Marco: Right, the Drive Stack. And behind that, the Local PR Pro, so that you stack the press releases into the Drive Stack, which is going into the Local PR Pro … excuse me, the Local GMB Pro methods, which is going to the Local Lease Pro method and it just becomes just this awesome … I don't know. It's a nuclear missile aimed at whatever it is that you're trying to rank for and I know people that are ranking in hyper-competitive stuff. You guys met Gary, right?
Marco: And he's taking on and I'm not going to mention his metro area, but he's taking on a metro area and dominating the websites that you were just mentioned. What was it? Trulia?
Bradley: Trulia and, yeah, all that.
Marco: Excuse me, Trulia and RE/MAX and Century 21. You name it and he's dominating them because, I mean, he's driving so much power. What we're talking about here, for lack of a better word, because I don't want to use anybody else's … whatever they call it, whatever they call power. I call it power. It's power that we're generating, guys, and we just show you how.
Bradley: Yeah, and last thing I want to mention about that is it's funny because when we talked about … It's kind of weird, but for years, the first step was always build a WordPress site. Whether it was a lead gen asset or for a client, either one, I would always build a WordPress site and then, the very first thing I would do would set up a syndication network. Well, now it's funny because now I'm not building WordPress websites at all unless it's for a client and they want it. But for all my lead gen stuff, I'm not building any WordPress websites.
Why? Why go through all that trouble and hassle buying domains, setting up posting, building it out, content, silos, all that shit. Don't need all that stuff, man. We can get results using the Google My Business assets, the tools that they give you and they're free and they're easy to set up. Right?
So what's funny is I used to always build syndication networks. It was like first step out of the gate after the website was built. Well, now, syndication networks are the last thing that I add to a lead gen asset from starting with the Local Lease Pro method, start there. Then, if I have an asset that needs the additional push, I apply Local GMB Pro methods and then if it still needs an additional push, we do Local PR Pro. Well, to be 100% transparent, standard operating procedure is I use press releases for everything I do anyways, so I'm already implying a press release to the asset to begin with.
If it still needs additional push, then we'll do a Drive Stack. And if I still need a push after that, I'll set up a syndication network for it and then, set up through our GMB auto poster, we get an RSS feed from the GMB posts, which then I can start syndicating my GMB posts out to a branded network for that lead gen asset, which will absolutely get results. So that's like the final nail in the coffin if I need it. You know what I'm saying?
So it's kind of funny because it's transposed. I used to always do the syndication networks first and now it's the last damn thing that I add, which is funny. It's not because they don't work. It's just because it's a lot of additional work to set them up and it's not something that's needed for the lead gen assets unless it's uber-competitive. Right? So, it's funny how things change.
How Does A Single Tier Syndication Network Help In Ranking YouTube Videos?
All right. Well, the single-tier syndication network, typically, those … I wouldn't recommend a single-tier network for YouTube syndication. I would recommend a full two-tier network because with YouTube syndication, guys. There are no footprint issues if your using the networks the way that we set them up or if you're building them yourself, if you're using the applets the way that we recommend them, okay? There's no footprint issues with that.
All you're doing is you're acting as a publisher for Google when you republish YouTube videos in other locations, so you can get as crazy as you want, stack as many networks as you want on a YouTube channel, and the only thing it's going to do is add power. Right? It's not going to harm your video. I've never had a single video hit from syndicating a video through syndication networks. I've never had a penalty or sandbox or anything. Okay?
Now, I have when I've had videos syndicated with the full description from the YouTube video because you know how we like to spam YouTube descriptions, guys? Come on. We all do it, right? Well, if you syndicate the video with the full YouTube description, that can cause problems and I've had Web 2.0 accounts shut down for that. I've had money sites terminated for that. I've had all kinds of shit happen from that.
But with YouTube, like I said, because you don't have any footprint issues if you're using the networks the way we set them up or the applets the way we have developed them, right? Then, you can stack as many networks as you want.
One single-tier network is typically what I recommend for blog syndication and that's because we create a branded network. Everything is themed and branded for that company, the business. Right? And that makes sense because if you're syndicating content from your blog out to your branded profiles, you're telling the world, you're claiming your footprint. Right? It's like you're putting a great big red flag right down in the middle; your money site being the middle; and saying, “Hey, this is me and this is me everywhere and here's … or, “This is us. This is us everywhere. This is our content in as many places as we can,” on your branded profiles, why wouldn't you announce or republish your content on your branded profiles?
But for YouTube, yeah, if you have a YouTube channel, I would make the first syndication ring or network branded for your YouTube channel. Right? Your YouTube channel can be a brand, so make it a branded network. But then, you can start adding second-tier networks, which are persona-based networks that are non-branded networks. You could add additional first-tier networks that are triggered directly from YouTube, right? That are persona-based networks. Perfectly fine to do that.
You can even go out and add third tiers and fourth tiers. I don't recommend that because there's a lot of chaining that goes together that could break down and then you lose the power of anything down stream if that makes sense. That's why I always stuck with just two-tier networks because they were easier to maintain. But, again, Larry, what's powerful about it is … Oh, I'm sorry. Not Larry, Herman. What's powerful about these are that whenever you're publishing the YouTube video and syndicating them out, that axis embeds and those are kind of like … It's almost like a back link, right? For a YouTube video. It's not quite the same. It's different than a backlink, but it's similar. It's like a vote, right? It's saying hey.
There's things that you can do to improve the power of your syndication networks, like build links to them, have themed, relevant content on them. There's a whole bunch of other stuff that you can do with those, too. But, again, guys, there's no better way … Well, the best thing for YouTube videos for ranking right now is engagement, period. There's no doubt about that. Traffic and engagement to videos can absolutely rank a video, but syndicating videos and embedding them still helps a lot. Right? And that's something that syndication networks 100% automates.
He says, the last part of that is, “I have several Web 2.0 sites and social media properties that I also post to manually.” Well, a lot of those sites, again, if they're Web 2.0s that can be triggered by IFTTT, then you can set syndication network applets up to also syndicate directly to those, so that you don't have to do it manually anymore, Herman. I would recommend that, plus there are some other services and plugins, WordPress Plugins and things like that that will also syndicate to some of the things that IFTTT doesn't connect to. So, you may want to look into some of those apps, too, if needed. If you already have a bunch that are built out, I mean. Okay, it was a good question.
Marco: Yeah. Before you go on, I'm just glad that you mentioned branding because what I use in and for now … Yeah, I'm like you. I stopped using WordPress and now, what I do with the networks, I use them to validate and solidify the entity. I'm all after the entity and that's what it helps. I don't really care if I push my content anywhere because Google is going to take it anyway, right? From the way we do Local GMB Pro, so Google's going to see it. Google's going to see it and act on it, but I do want all of my entity everywhere so that it helps to validate and solidify the fact that this is, A, a real entity on the web and that there's something solid behind this entity.
Bradley: Yeah, and that's true. I mean, even if you're not syndicating content to it, just having a syndication network can help to validate an entity, which it's a great signal for Google.
What Should You Consider When Changing The Address Of A GMB Listing?
Okay. Well, there's a couple things going on with that, Ken. Number one, if it's a service area business where the customers do not come to the business location, you can click to clear the address now from GMB. In fact, that's the recommended procedure from Google.
In other words, if your business, and I don't know this, but if your business is a service area business where the business goes to the customer's location; so, for example, contractors typically and that's primarily what I work with is contractors, so most all the things that I work on are service area businesses; and this just changed within the last three weeks. Now, if you have a service area business, you go in and clear the address.
If you have a verified profile, all you have to do is go into the info tab, you click on the address section, and then there's literally a link in there that says clear address. You click that button and it will wipe it clean. And then, you click okay or apply or save or whatever it is and it will literally remove the address from the listing entirely. And that's fine because you've already verified the profile and then you set your service area by zip code or city name or county name or however you want to do it. You can set your service area, which is how you're supposed to do it.
Now, if it's a point-of-sale business or a storefront business, which means customers come to the business's location, then absolutely you're going to want to display your address. But what I have found, I'm not going to tell you that it's not going to trigger reverification for sure because I don't know. But I can tell you that I have changed … I've got a client, literally, that on Monday, I just changed his physical address. He's a painting contractor and he moved locations. He moved from one side of the city to the other, so his zip code changed, his street address changed. Phone number stayed the same, web address stayed the same, and obviously, company name stayed the same, but the street address changed and the zip code.
I just changed it and it didn't trigger reverification, okay? Because it's a verified address or a verified entity business, a Google My Business profile and because of that, Google didn't … Now, if it's a new listing and you do it, it's more likely to trigger reverification. I'm not saying that it's not going to re-trigger or trigger a reverification, but I have changed the address for established listings on many different occasions. Not the same business changed it multiple times, but I've changed many different businesses one time because they were established businesses and they moved locations and it didn't trigger reverification, if that makes sense.
And a lot of the times, if it's an established business and it does trigger reverification, it's just a phone verification and it's not an actual postcard thing. So I would not worry about it, Ken. If it's a service area business, you can remove the address entirely and it's not going to hurt anything. You don't even need to put the new address in in the GMB dashboard. It's not even going to ask for it. But if it's a storefront, then, yes, you're going to want the address, obviously. But I would just go in and change it, period. Just go in and do it through your manager account.
I'm assuming you're connected through a manager account. Just do it through your manager account and if it triggers reverification, then do whatever it takes to reverify it. It should come back immediately once it's re-verified because it's an established business. Okay?
“Should I make the change before the 6th or wait to the move?” I'd wait to the move. Don't do it until … The day that they move, change it. All right?
“By the way, Bradley, glad to be back. Been away for about a year and a half.” I thought I hadn't seen you in a while, Ken. “Wasn't sure if I would ever be able to do this, again.” Well, I'm glad you're back, Ken. You've always been here and ask lots of good questions, so we appreciate you coming back.
Is One Branded Network Enough To Power Up A Business Loan Niche Site?
Yeah, I just do one branded network now, Israel. And, again, it's just because … The stuff that Peter taught back then, it absolutely worked and some of what Peter taught went into the development of what I came up with, which was originally called IFTTT SEO Academy, but for various reasons, we had to change the name to Syndication Academy. Yeah, that was one of the ingredients that I mixed in to make my recipe of Syndication Academy and that was some of the stuff that Peter Garety taught and it worked.
I don't recommend doing that kind of stuff now, though. And the reason why is because of footprint issues, right? The footprint issues are much more … Google's much more aware of footprint issues, now. It's much easier to identify footprint stuff and Google doesn't like that. Where back, several years ago, I mean, we're talking like 2012 and '13 timeframe that Peter Garety was teaching a lot of this stuff, it wasn't as much of an issue then. Okay? So that's why I say … Not only that, but you know, obviously, if you've done it, how much work goes into setting up all those networks and then connecting everything all together.
I know he's got some tools that help to facilitate some of that stuff, but I found it to be overly complicated to set all that stuff up. I know because I did it for a long time and that's why I developed my flavor or my version, which became Syndication Academy because it was much more efficient. It was a lot less work. Does that make sense? That's the only reason … Also, I like the fact that it didn't require a paid software or application on it. You could just use the IFTTT, which was free. It wasn't resource heavy like some of the plugins that Peter Garety would use to force the syndication.
IFTTT runs off RSS feeds, so it was not taxing at all to the server, your website servers or hosting company. So, there's a number of reasons why I developed Syndication Academy to replace that kind of a method. Is it still relevant? I wouldn't do that kind of stuff now just because of footprint issues. Are syndication networks still relevant? Yes, absolutely. And if you're developing decent content for your site and syndicating it out, it's going to help.
I don't overly optimize … I don't write content, anyways. I have a team that does it, but none of the content that we produce is overly optimized ever, ever. It's more about the activity and just building up an overall relevancy factor for the website, so we don't have to uber optimize or hyper optimize any particular piece of content. It's not necessary because we're painting an overall picture about what the site is about, right? And through multiple posts, so it's not necessary to uber optimize one particular piece of content, which we can accomplish over a series of pieces of content within a silo or whatever, however you want to do it.
So, again, a syndication network, one branded syndication network, guys, I'm telling you. That is all I do for my clients and for my own assets. YouTube, I use multiple syndication networks. But for all the stuff that I manage, guys, one branded syndication network per asset, period. And it's so much easier to manage, guys. I'm telling you, it's so much easier to manage.
If you guys want to go through all that additional work, please do. But I like to get results with the least amount of effort possible and the least amount of resources and a one branded syndication network is all I do for all my clients now and have for the last several years, now. Okay?
You can power up … By the way, Israel, you can do a lot of things to power up that branded network, right? And there's other stuff that I recommend now that are going to help. Local PR Pro would help you a lot, the Local PR Pro method. Using press releases consistently would help you, I promise you that because they're very, very powerful if you know what you're doing. Okay? A Drive Stack would help you there, too, by the way. There's a lot of stuff you could do.
Should You Use Multiple Local Sites To Rank A Business Loan Site Or Should You Stick With One Main Site??
So I would recommend you get Local Lease Pro and start applying that method to your business right now, today, because I don't know how long that method is going to work. Google is going to close that loophole, guys. I don't know when, but it's going to be closed so take advantage of it now while you can. Okay? Good questions, though.
So, Syndication Academy would help you. YouTube Silo Academy, it's seven bucks, seven dollars. Go search YouTube Silo Academy and go pick it up; seven bucks, that will help. Add some syndication networks in, which you can purchase from … I mean, you can join Syndication Academy and learn how to do it yourself. Don't recommend that. You're better off just ordering Done-For-You Syndication Networks, so you can work on creating videos. Right? And building a business instead of building the networks and all that. Honestly, you're much better off just doing that, but that's what I would recommend. Get YouTube Silo Academy, so you can learn how to silo your channel. It's really, really powerful, guys. And then, start buying syndication networks and stacking them on your YouTube channel. Okay?
Why Is Firefox Not A Good Idea TO Use To Keep Live Profiles?
Marco: Yeah, I mentioned this before. Sometimes in those profiles what happens is you lose your cookies. I don't know why and I don't know how to fix it, but we tried it. We tried it because we were working on automating some of our Syndication Academy so that we could go in and do the profiles and it was just a mess using isolated containers. But, I mean, try it. Try it and see if it works for you.
Bradley: Yeah. Yeah, I've never used those, but I've heard other people have talked about using them and I'm assuming they do something similar. But, yeah, I would just test it, Ken. I prefer using … I bought Browseo when it was … you could buy a lifetime license, so it doesn't cost me. I think it's monthly now, but that's why I use it. Other people, I know, so they like Ghost Browser. Whatever, just find one and use it. That's what you need to do, Ken. I'm telling you. You don't even need to worry about proxies anymore.
Guys, if you're a tinfoil hat kind of guy, you can worry about proxies, but you don't even need proxies because it's absolutely normal for multiple devices to be connected to an IP; sometimes hundreds or even thousands of devices connected to a single IP because of public wifi. It's no longer it's an IP issue. It's a device now and by logging in through a browser keeper app, and that's just what I'm calling them, then you're logging in through a specific device that remains logged in. It doesn't matter what the IP is because it's the device that matters. Does that make sense? And it matters to accrue a history and that's what you're doing with those kind of apps. If you can accomplish the same thing with Firefox, Firefox profiles or whatever they're called, I think, yeah, that it should work.
We're out of time. God damn, we … Pardon my language, but we got a lot of stuff that we didn't get to today, guys. Holy crap. I can stick around for about nine more minutes. I got to cut it out at 5:10, so if you want to hang out with me, Marco, I'll answer a few more.
Marco: Let's do it.
Can You Maintain Rankings If You Keep The Content, URL Structures And Navigation After Redesigning The Site?
Jordan, I'm going to say no and the reason why is because I have done that in the past where all I've changed was a theme and then, obviously, the design elements had to be changed, but none of the content and none of the URL structures got changed at all and I've still seen dancing. Usually, it's just a very short, temporary dance because the structure of the site … what I mean the coding has changed. Even if the structure remains the same, the CSS, the way that the theme was coded, all that is different, so it takes Google a little while, kind of like Google goes, “Ah, what do I do with this?”
And then, it takes a few days or couple of weeks, maybe even the 21 day period that we typically see, but then it settles right back in to where it was originally. So if you're number one, you're going to end up number one. But what you see dancing, I'm going to say yes because I've seen dancing from just changing themes even though nothing else was changed.
Marco, what do you say?
Marco: I totally agree because I've redesigned and only the look. Right? No structure, no URL, no nothing, links, whatever. And, yes, because the CSS has links, right? You're linking to the CSS, so it communicates back and forth on what the website is supposed to look like and it's going to be different. That's what throws Google-
Bradley: The code is different [crosstalk 01:02:39].
Marco: Like you said, yeah. Yeah, it throws Google for a loop and then it comes back.
Larry's up again. He says, “I just finished the two hour webinar.” Yes, it did, Larry. Unfortunately, it did. But if you join MasterMIND, which is 300 bucks; 300 bucks a month; but if you join MasterMIND, Local Lease Pro is the first course you get. If you're … I don't know if we've talked about pathways, yet. I don't know if we talked about the POFU pathways yet, but if you're just starting your business and you don't have any digital marketing income coming in yet, we're going to suggest a one-path and Local Lease Pro is the first thing you get and it's 300 bucks as part of the MasterMIND membership.
By the way, you get a whole lot more than just Local Lease Pro for $300 as part of the MasterMIND. Or you can buy it for $1,000. Unfortunately, by the way, we did just have a Black Friday sale for that for 500 bucks, but that sale's over.
Yeah, I apologize for that, Larry. The reason it went up so much is because, I'm telling you, I have not seen an opportunity in local digital marketing like I … The Local Lease Pro method is by far the biggest, best opportunity I've seen in local marketing since I started in 2010 and that is no bullshit, guys. I'm telling you, the Google … In July, when the mobile-first algorithm took affect, when Google switched to mobile index first, right? It opened up this opportunity, which is what Local Lease Pro is developed around, that opportunity.
And, again, I don't know how long it's going to last, but it is hands down the biggest opportunity I've seen in local digital marketing since I started in 2010 and so the value is there, man, regardless. Okay?
Hey, we sold it for a ridiculous price originally for that Side Hustle Toolbox because it was a collaborative thing and, honestly, it was a mistake to have done that. But we wanted to get it into as many hands as possible; of our audience, especially; so that's why we did it. Okay.
Jeff's up. He says, “Hey, guys. I'm looking at giving myself the gift of the SM MasterMIND for Christmas.” Oh, wow. Can I write Santa and tell him to bring it to you? That's awesome, man. He says, “I figure it will be a gift that keeps on giving long after Google's next algo update.” That's right, Jeff. Because whatever happens, we're going to figure out what to do next. We always do.
“Is there a waiting list that I need to get on or can I simply sign up and start participating?” No, you can just sign up. That's great, Jeff. We would certainly love to have you, man, so please come join us. That's awesome.
Ray's up. I got five more minutes. Ray says at Jordan, “I am not a pro, but a redesign.” Okay, thanks. Ray is answering for Jordan talking about moving … changing themes or design.
But the ones that I do, I always recommend Drip, drip.com, which is Leadpages auto responder and email automation tool. I absolutely love it. It does incredible things. Their automations are fabulous; they call them workflows; and you can do amazing things with it and it integrates with so many other applications out there, it's unbelievable. I absolutely love Drip and I tested four or five different auto responders when I was doing … I mean, I was heavy prospecting for almost a year. We're still prospecting now because we got … But, anyways.
Long story short, I tested a whole bunch of different auto responders and Drip was the one that was inboxing into the primary tab in Gmail. And it was the only one out of the ones that I tested that the emails would automatically go directly to the primary tab in Gmail. A lot of the other ones would get put to the promotions tab or some issues would go through to spam folders and stuff like that depending on your domain; if you're sending from a domain and that kind of stuff. Drip was the one that always inboxed.
Now, that's just my preference. I know we as a company, Semantic Mastery, for our stuff, we use ActiveCampaign I think as our primary one, now. But we've also done a ton of other different kinds. I am not a huge email marketer. So, like I said, I found Drip. It works for me. I've been using Drip ever since, so about a year now; maybe a little over year, I've been using Drip and I absolutely think it's fabulous. Okay? But I know ActiveCampaign is I think our primary email service or auto responder for Semantic Mastery, so that might tell you something, too. And I don't think anybody else is on that can talk about it. No, because Marco doesn't do the email stuff either.
Jordan says, “ConvertKit,” so check into that, too. I've heard good things about ConvertKit, too. I think we tried it for a company for Semantic Mastery, but I don't … For some reason, I know we ended up with ActiveCampaign.
Okay. I'm going to answer this last one for Ralph and then we're going to wrap it up, guys. I apologize for anybody above us, but that's why it pays to get your questions in early. All right?
Ralph, I don't know. It could be that. I don't know, but it could be that because we had one of our MasterMIND members was talking about, and one of our new members, John; the one that is in Marco's small group MasterMIND. We were just talking about him earlier.
Anyways. He had something similar happen with some GMB assets and he was keeping … He had somewhat of kind of a spammy name with the city name and stuff in it, too. I don't know if that's entirely it. I know that that can trigger. Names can be spammy, right? And if they are spammy, that can be a red flag, which means anything else that could be an indication of spam could cause it to terminate. In other words, just having a spammy name might not be enough to terminate the account. But having a spammy name and then having some other thing that is an indication of spam could be enough to cause it to terminate. Right?
So what I'm saying is when you say you recently set up GMB listings with different Gmail accounts, which Gmail accounts did you use? Did you buy them? Did you create them? Because if you created them, did you create a footprint when you created them? Or did you buy them and if you bought them, the Gmail accounts that you used to create the GMB assets, were there footprints for those?
We know because we've been using email service providers … or excuse me, email account providers to buy email accounts and we found that Google is getting way better at determining spam accounts. As soon as you start trying to build assets on a spammed Gmail address; like in other words, a Gmail address that was created with a footprint; then, they get terminated.
They're find as long as you don't do anything with them. But as soon as you start doing YouTube stuff or GMB stuff or Google site stuff, they get terminated. Right? And so, that's why I'm saying it's really important that you either find a good provider for your email accounts or you know how to set them up on your own if you're creating them yourself.
So that could be an issue. It could be the name. I don't know what else to tell you. It could be, also … You said separate Gmail accounts, but depending on are you clearing your browser? Are you using a browser and then you clear all the cache and cookies and then, log into the next Gmail account and the next GMB asset and start optimizing? Because if so, that's another footprint. Right?
The footprint is clearing the browser and starting with a fresh, virgin browsing session every time you log into the next Google account and you're doing it from the same IP unless you're using proxies, which that, again, I just said you don't need to use proxies anymore. But if you're clearing your cache and your cookies between every browsing session and logging into a new account, you should have proxies because, otherwise, everything is being tied back to your one account and all of the activities … oh, excuse me, your one IP; all of the activities are spammy-looking activities because who besides spammers and SEOers clears their cache and cookies after every browsing session? Nobody, guys. Nobody does that.
That's why I'm saying … Ralph, I'm not saying you're doing any of these things. I'm just giving you some common things that I see that people do that causes problems and those are all things that you can look at. So best thing to do is find a good email provider or learn how to create your own emails without footprint issues. Use a browser keeper app. We just talked about Ghost Browser or Browseo. Use something like that, so that you always keep logged in to the session for each Google account. And then, I would also think about switching up your name a little bit.
You don't have to add the location name … the business in the … the location in the business name, guys. You don't have to do that, right? Come up. You can even use just this Fun and Play. Fun and Play could be it, period. Right? Fun and Play, you could use the same name for each asset. It doesn't matter. As long as the physical address is different, the phone number is different, and the URL is different, it doesn't matter if you have the same name. Okay?
Marco: And if there's no storefront and you're targeting the way that we teach to target, right? There's no need for Orlando because Google already knows that it's Orlando, that it's Winter Garden, that it's Miami, that it's whatever the freak it is in Florida. Google knows because you told Google because of the way that we set it up. I'm not going to say it here because it's in the training. It's in Local GMB Pro and it's in Local Lease Pro and that's just the way to do it. There's no need anymore, guys, for Orlando because Google is going to know what it's all about.
And then, you're going to reinforce it with the post. If you're posting, you're going to reinforce all that. Right? From the images that you add and the way that we teach to add the images, so that's just my two cents on that.
I think you're absolutely right. There's absolutely no need for a location anymore.
Bradley: That's awesome. Okay, cool. Guys, sorry I couldn't answer all the questions. We had a lot, today. A lot of engagement from you guys, today, so we appreciate that for sure. We love it when you guys come and ask us a ton of questions. It gives us something to do. All right, guys. Thanks, everybody, for being here.
We do have a MasterMIND webinar this Thursday, excuse me, tomorrow. And we got a new member, Dave, who has just been incredibly engaged in our MasterMIND asking a shit ton of questions. A lot of those will be answered tomorrow on the MasterMIND webinar.
Anyways. Come join us over there, guys. Otherwise, we will see you next week on the next Hump Day Hangouts, so thanks. Thanks, Marco.
In episode 170 of our weekly Hump Day Hangouts, one participant asked if syndicating videos through IFTTT and embedding it in a blog post would create duplicate content issues.
The exact question was:
Good Day to the Semantic team If i syndicate a video through IFTTT then embed the video in a blog post with spin version of description and add a picture or 2 to that blog post then syndicate that new blog post am I playing with “”duplicate”” fire?
In episode 128 of our weekly Hump Day Hangouts, one participant asked if having the same video syndicated to the same network can cause duplicate content issues.
The exact question was:
Thanks for last weeks input, I was rather asking about how to make both RSS and Youtube syndication work for the same network.
1. I upload a video unlisted to Youtube
2. Have it transcribed and make a post to my main site with the additional content – the video is embedded and the title is different.
3. That post with transcription gets syndicated via RSS trigger.
4. I make the video public a bit later on.
5. Because it's public now, the sole video gets syndicated via YT upload trigger too (maybe not to the main blog, thou).
Would that work or still counts as duplicate/spam?
Adam: Well, we are now. Hey, everybody. Welcome to Hump Day Hangouts. This episode 124, on the 22nd of March 2017. We got almost everybody here, I think Hernan is out doing something amazing or I don't know. Actually, he's just not here. Anyways, let's go around and see what's up with everybody. Sorry about my non video, I know everybody is just looking forward to seeing me, but apparently my bandwidth isn't so great, here, while I'm on the road. Let's see picking the top right.
Bradley: The problem-
Adam: Is it?
Bradley: The problem is, Adam, my beard isn't as majestic as yours.
Adam: I know. I'm getting tied down. Now, that I'm getting it trimmed regularly and I don't look like a hobo, I'm being cut off on the camera. We'll start in the top right, Marco, how's it going, man?
Marco: Hey, what's up man? Doing good. Just lots and lots of spam, I mean testing.
Adam: Good recovery. Chris, what's up, man?
Chris: Doing good. Good to be here on another Hump Day.
Adam: I second that. Bradley, how are you doing, today?
Bradley: Happy to be here. I got lots of questions, already, so I'm ready to go.
Adam: All right. I think, this morning everyone probably heard, I'm going to let Bradley talk about this a little bit, because Bradley is going to be working, or sharing some information about the case study. Actually, I'll just kind of hand it over to you, Bradley, if you want to tell people about the [inaudible 00:01:30] case study stuff.
Bradley: [crosstalk 00:01:32].
Adam: Tell them about that, and we can pop some links in there for people, if they're interested.
Live Rank Sniper Webinar
Bradley: All right. Yeah. Sorry, guys, I'm looking at a text file to grab some links that I can drop on the page. All right. Peter Drew, a great developer, a friend of Semantic Mastery, the link is on the page, now, guys. He launched Live Rank Sniper, it's been in beta for like a year. No shit. I've been part of the beta testing group. I like to jump in on every one of Peter Drew's products, because they're always really good. Anyways, I've been using it on and off again for about a year, but I haven't used it much, but the launch is obviously happening today. I'm sure you guys have gotten a million emails about it, from us as well as many others. It's a great product, and in fact, we're having a webinar, so I dropped the links on the page, guys. By the way, did we check to make sure the page has got the video right? Let me just double check-
Adam: [crosstalk 00:02:27].
Bradley: Sorry guys. Yeah. Okay. It's good.
Adam: We're good.
Bradley: Anyways, I dropped the links on the page, but we're having a webinar with him tomorrow night at 7:00 p.m. eastern, I believe. Is that correct? I'm looking at-
Bradley: Yeah. 7:00 p.m.
Adam: Yes. 7:00 p.m.
Bradley: 7:00 p.m. eastern. It's a great product and I was originally going to just do two projects as a case study, as a bonus for anybody that purchases through our link, but knowing two wasn't enough, apparently. I've actually got like four separate, or excuse me, four local case studies and another one, which is a near me case study that I've been working on diligently since Saturday. Literally, I've spent the last four days working on these case studies and I hope to have them 90% complete by the webinar tomorrow. If not, we'll just setup a membership site or something, or whatever that we can add the additional remaining content into. It's working really, really well. I absolutely love it.
It's a really simple software to us, there's a very little learning curve, and it does what it's suppose to do and it does it well. It basically pokes keywords, but what's great about it is it pokes keywords using scheduled live events, which means you don't have to actually stream any videos, so essentially it just creates the live events and then it goes and it ping's them, it gets them indexed. It's a you bot, guys, so the bot just runs in the background and it will go schedule the events, use a spintax, you can add geo coordinates like the location meta tags, that kind of stuff.
Tags, I said, I think I mentioned spintax, already, but you can schedule, you can add unlimited accounts, YouTube accounts to the software, which means you can, I think it does, I think Peter says it does 15 live event's persona, or per account that's added to the software, but I've been testing it heavily over the last few days, and I've seen it go up to as much as 25, so I'm not sure exactly what the number is, but the point is that it goes out and schedules all these events, and then it ping's them, and then [inaudible 00:04:38] anyone that lands on page one or two of the indexed scheduled events then it will put them into a text file.
Then, you can actually use the software to stream a prerecorded video directly to that live event, if you'd like, or you can just delete everything and you know, which keywords are going to rank, because it's just like any other poking software in that respect. I like it, because it doesn't require any video uploads at all, but you can use it for money channels, which is what one of the sites in the case studies that I'm working on, or one of the YouTube channels is an actual money channel. I didn't see any reason, I mean, I've used about 25 different YouTube channels in the last four days, because I've got batches of five.
I've got one group of seven channels, and all the other groups are five channels per campaign, essentially. That allows me to do up to 75 videos in one round. It's really amazing. I really like the software a lot. I've been using it real heavy the last few days and I can see that becoming more and more a part of my normal strategy. Once poking has been done and I've identified keywords, depending on how I set the campaign up originally, I may do that through the money channel, so that I can just stream prerecorded videos, that works great for client channels, guys, because if you've got good videos from clients that can be ranked, using livestreams then that's a great way to do it.
Because remember, you can take the same video and livestream it over and over again and it's going to be unique every time. [inaudible 00:06:10] that way, but if you've got decent quality videos anyways then it wouldn't really be considered spam in my opinion, unless your competitors complain about it. Other than that, if you want to test keywords, it does it very quickly.
You don't have to worry about any videos, and then you can go back through, if you're using like persona channels, for example, you can go back through, delete everything, but you'll have a record of what ranked, and then you can use other software, or other programs, or whatever you want to actually upload or publish the videos for those keywords. It's entirely up to you, but I've been working on it heavily for the last few days. It's called, Live Rank Sniper, Scott, I just saw your question come in, or your comment. Yeah. It's really, really cool, and again, we're going to be on a webinar with Peter, tomorrow night and anybody that purchases through our link is going to get access to the case study details that I'm going to be sharing. Check it out. Okay?
Adam: Yeah. Awesome. By all means go signup for the webinar. Check it out. It's one of those, obviously we don't tell people to buy stuff that they're not going to use, but come check out the webinar, see if it's something you can put in your toolbox.
Marco: I have an announcement, if I may.
Bradley: Mm-hmm (affirmative).
Marco: I'm going to be doing another webinar. Another one of those, just super secret spicy hot type shit webinars, where I tend to give the farm away. If people want to learn more about the knowledge graph, knowledge panel, RankBrain, how you can even train the bot to see whatever you want it to see. I talk about that, and ambiguity, and complexity, and get some more of my secrets. It's being setup, we don't have the webinar page ready, yet, as soon as we have it ready we'll mail it out, and I'll also post it in our group, so that it's available to everyone. Now, here's the caveat. Right?
This one is going to be offered live only, barring technical difficulties, once it's done, and I'm sorry for those who cannot attend live, but if you do not attend live it goes on pay per view, no, we're not going to make any exceptions, there won't be any reason, nothing. It's going into the Marco retirement fund, excuse me, it's a pay per view, and that's it. I suggest try to get it live, try to be there, it's going to rock. Again, I'm going to give everything away that I can and I hope to see you all there. April 3rd, tentative. We will be giving more information during the week, as I said in the groups, in email, so just stay tuned.
Bradley: Yeah. Cool. All right.
Adam: One more quick one, real quick. Also, next week we've had a lot of questions about this and with the RYS Stack, stuff that you can now get through Serp Space, and it's something that we offered for a while, we're going to be explaining more about that, how you can apply it, how you can order it, when to order it, things like that. That's going to be next week, so if you're interested in that just keep your eyes open, we'll be holding, it's going to be a short kind of informational webinar about RYS Stacks and how you can do that. That's going to be awesome. That will be late next week.
Bradley: Yeah. That's next Thursday, correct?
Marco: Mm-hmm (affirmative).
Adam: Yeah. We'll be sending out some more info, so you can decide if that's something, you know, if you're doing client work, or your own stuff, why you would want to do it, stuff we're going to cover in the webinar.
Bradley: Yeah. Okay. All right. The last thing, I think, well, somebody had a question about Live Rank Sniper, “Will it work for launch stacking?” Yeah. It will probably work really well. I haven't tested it with that, yet. I'm testing it with near me keywords, which are national. It's doing fairly well with that, it's working like crazy for local. For near me keywords it's working okay, but I just started really heavy testing it. The last thing about that is, but for launch stacking stuff, because those keywords are new, they will probably perform will, but you'd have to play with it, I suspect it would perform more, but I don't know. One last thing, guys, we started our livestreams on a daily basis, we're doing, each one of us, Monday is my day. Hernan has Tuesday. I know, I think Chris, do you have Wednesday?
Adam: Chris is being oddly silent.
Bradley: Okay. No, but it's Wednesday. I think, Adam has got Thursday and Marco's got Friday.
Marco: [crosstalk 00:10:36].
Bradley: Okay. We started doing our Facebook livestreams and it's just once, Monday through Friday, each one of us are going to jump on and just do a quick livestream rant about whatever we want to talk about, but I know we talked about this months ago and we never actually got it started, but we started it this week. Monday, was the kickoff of that. So, if you guys have anything that you would like for us to talk about, this is not a Q and A, like a marketing question and answer like a how to, if you have questions about high level stuff, mindset strategy, or anything else, whatsoever outside of technical questions then you can post them at rant.semanticmastery.com, it's a 100% anonymous, so we won't even know who's submitting comments or stuff for us to rant about, but anything that you guys would like for us to talk about outside of technical answers, like how to stuff, just post there. Again, that's rant.semanticmastery.com. It's a Google form, you can submit anonymously and then that will give us stuff that we can pull from for content for our daily livestreams. Okay?
Marco: Okay. Yeah. I just want to add that if you're sensitive and you're offended easily, and you don't want to cry then don't be there on Friday when I'm on.
Bradley: Yeah. Their raw, guys, these aren't going to be polished, at all. The occasional cuss word is going to, in some cases the frequent cuss word is going to slip. It's rant mastery, you know what I mean? If we want to rant about something, we're going to rant. Just know that it's going to be unfiltered, so if you have sensitive, if you're sensitive to that kind of stuff just don't watch. That's all. All right. Okay. Cool. We're going to go ahead and jump into questions guys, unless there's something else.
Adam: Yeah. Let's do this.
Adam: Yeah. You're good.
Bradley: Okay. Finally, it's slow. This is the Rant Mastery page that you'll be taken to, guys, if you go to rant.semanticmastery.com. All you got to do is put in your comment right there and watch this lovely video, that has become the motto of Semantic Mastery. All right. With that said, let's get into questions. You guys seeing my screen okay? Hello?
Adam: Good to go. I've got your whole screen.
Duplicate Content Issues From Copying Product Description And Canonical URL Tag Of Original Product Page To A WooCommerce Affiliate Site
As far as for ranking purposes. Right? Google is going to look at your page and it's going to recognize the canonical is pointed to the original product page and it's going to pass the credit to there. If that makes sense, so you don't want to canonicalize something to another domain unless you're intentionally trying to push the relevancy to that page. Right? Because canonicals are typically used within the same domain. You can do cross domain canonicals there's no doubt, but there's really no reason to do that, unless their both your domains and you're trying to push credit from one domain to another, but in this case as an affiliate you don't want to push the credit to the original product page, because if so then you're basically passing any authority that you had over to there. Does that make sense?
Yeah, again, I wouldn't do that. I would not canonicalize it. You can take the product description, I mean I don't know what the legalities of that are, I'm not an attorney, but personally I just copy the damn product description, I might add a couple of lines of text above it, or below it to make it somewhat unique, but other than that, I would definitely not canonicalize it. Okay.
Redirection & Duplicate Content Concerns WIth SEO Switchbox Strategy
This is something that would probably be difficult to find on our YouTube channel, but there is something that I did want to point this out for people that are new, if you go to our YouTube channel, guys, for example, if you just go to YouTube and you search, I'm going to just walk you guys through this, and then Dean, I'll finish answering your question. Excuse me. Why did I just type that into there? If you just go to Semantic Mastery, search it, and then just go to the channel, so click on the channel button, and Dean, I know you probably know this, but this is more for the benefit of new people.
If you click this little search icon here, guys, and search, because of all the Hump Day Hangouts and because we actually have a team that splits up our Hump Day Hangouts in the individual questions and answers, a lot of the times some of these questions can be answered just by going to search channel. You just type in your query, here, and hit enter, and then you can kind of look through there. Again, Dean, I'm going to answer your question in just a minute. The other thing is guys remember at the support.semanticmastery site, so support.semanticmastery.com we have a knowledge base, if you click on that, you'll see that we have, by the way, Adam, we need to change that, just as a side note.
Adam: Mm-hmm (affirmative).
Bradley: Our knowledge base, we have categories here that you can go into and look for frequently asked questions. Okay? Because that kind of stuff comes up often. Now, Deans question isn't really a frequently asked question, so I just wanted to point that stuff out guys, because people that are new to us might not know this, and this will give you a way to find answers to a lot of common questions. All right. Back to Dean, Dean when you do a-
Marco: If I may before you get into answering his question, I think, Dean just joined our Mastermind. If he did, then, he's more than welcome to post questions, more advanced questions in the Semantic Mastery Mastermind for webinars, or for us to answer them there. He has more availability to it.
Bradley: I know he joined RYS, I didn't know that he joined Mastermind, but that's awesome if he did. Okay. All right. Dean, to get back to your question, and I apologize for that, all right, so with the Switchbox SEO strategy or when you're cloning a client site, I've mentioned this before, but you don't, there's certain things that you're not going to do through your domain. Okay? Number one, is when you're syndicating content from the client's domain, it's going to be pushed out to the clients branded network, and the back links are going to point back to the client's domain.
There's really no other way around that, well, there is one other way around it, which would be to publish the post on your cloned domain that would go out to their network, then you'd have to 301 the post URL to the clients post URL, but you'd have to duplicate the post on the client site. You can see how quickly this gets out of hand. That's why we don't bother with that. My point is you don't, you cannot do the content marketing from your domain, because there's no way without having to publish the post twice, once on your domain, and then once on the client's domain, and then redirect from your domain to the clients, your post URL to the clients post URL.
Then, if the client ever looks at their branded syndication network and they see your domain, that's going to bring up a question. Right? You cannot do that. Remember, the client is paying you for content marketing, too, if that's part of your SEO strategy. That is absolutely part of my SEO strategy. Right? Content marketing and SEO are one and the same in my opinion. They go hand in hand. When I do content marketing, it goes from the client's domain out to the clients network. There's just no way around that, but that's what they're paying for, so it's not a problem. Right? To me, it's not an issue.
The other thing is when you're building citations, when you build citations, you got to build them directly in the client's domain, not to your domain, or else you will screw up the NAP. Right? If you're listing your domain in the name, address, and phone number, the NAP, if you put your domain in there then it's going to screw up the NAP data, so you cannot do that either. You got to build citations directly to the client's domain. Does that make sense? Those are two examples, or two instances where the Switchbox strategy doesn't work.
What I do with the Switchbox strategy, where I clone the site, it's strictly for pages, not for posts. It's the core of the site that gets cloned, and then everything is on a one to one ratio, so it's a page by page redirect to the clients site, and then I do external link building to that page, so you guys know that the majority of the SEO work that I do, or the kind of SEO that we practice is we do mostly the IFTTT networks, and other tier one links like citations, and press releases, and things like that. But, the majority of external link building that we do, or inbound link building that we do is too the tier one properties, not directly to the money site.
That's what I'll do with the 301 domain, that's my own domain, is if I'm going to be doing additional external link building, which we do from time to time, when it's needed, then I will do that to my domain, that's 301 to the client's domain. In the event that the client decides that they don't need me anymore, I can lift the 301 or remove the 301 redirects from my domain. The client still gets to keep much of the SEO work that was done, because all the content marketing is going to benefit their site. All the citation work that you did is going to benefit their site.
The only thing that you're going to end up recovering is any external inbound links that you built. Right? That's going to be pointed at your domain, when you lift those redirects it's going to remove them from the client's domain and their going still be pointing at your domain. It doesn't mean that when you remove the redirects your clients domain drops out of the index, and yours is replaces it. That's not the way it works. Chances are if you've done everything right the client's domain may see a little bit of drop, but they'll probably still be strong, anyways, because of the content marketing, the citation building, everything else that you've done. Right?
The client's domain will probably still be strong. However, your domain, now has already has a bunch of SEO work done from any external link building already in place, so you are not starting from scratch. You're starting from a position, a well placed position already, as far as, how much SEO work has been done to your domain. Does that make sense? It just gives you like a jumpstart on setting up a new site, because now you have a site that's already had SEO work done.
Of course, you're going to have to go in and change some graphics, you'll probably have to reword the content, somewhat, change contact information, stuff like that from the cloned site, it cannot be a copy of the clients site, obviously. When you revive it as your own, I mean, if that makes sense, but you can change all that stuff out, swap out some details and then you can sell that site or lease that site to another provider, another contractor, another business in that same industry in that same city. Right?
Or, you can keep it as your own and use it as a lead gen site, that's what I do. That's typically what I will do, and it's only happened a handful of times in my career, but I've done that where I've ended up turning the cloned site, with some editing, or some modification into a lead gen site, and that way it's my asset, and that's why I do that guys, so that as I'm building up client asset, at the same time I'm building my own assets with no additional work on my part. Does that make sense? Okay. Well, hopefully that was clear, Dean. We're going to keep moving we've got a lot of questions to get through today.
Anyways, with that said, let's see … It's up to you, you're going to get more authority out of it, Wayne, I just had to read the question a couple of time and process it. You're going to get more authority out of it. It will be better if you swap out the Google accounts with the ones that you already had. It's a little bit of manual work on your part, I know that. Depending on the service provider, I know at SerpSpace, we will go in and make changes, we charge a service fee for it, but we'll go, we'll have our builders, if we built the network for you, you can submit a support request, and ask for it to be, the network to be reworked a bit, if you explain that kind of stuff, and provide the details, and we will do it.
Now, if we didn't produce the network for you, if you bought it from another provider, don't send it to us and ask us to fix it, because we're not going to. If you bought it from us then I know you can submit a support ticket and just pay a service fee. I don't know what that is off the top of my head, I think it's 20 bucks, but I could be wrong, to go back in and edit it and swap those profiles out. What I mean by that YouTube, Google Plus, the GMB, and Blogger, you can swap those out if the details our provided. All right. Again, we charge a service fee for that, unless that was made up front when you ordered the network. Even then, I think we still charge a service fee for custom stuff like that. Okay.
Adam: Also, real quick, just something to say, because I saw a couple of support tickets about this, and people are like, “Hey. You know, why should we buy network via SerpSpace,” and I'm not going to say that we never make mistakes, obviously it's a human process, but our quality is very high and if there are mistakes they get fixed.
Adam: That's just one of the reasons why buying through SerpSpace makes sense. I mean, it's the process that Bradley developed and we've ported that over so that other people could take advantage of that. I just wanted to put that out there, too, since there are questions people ask and fairly so, “Why should we buy through SerpSpace?”
Marco: Yeah. That's exactly what I was going to, well, one of the things that I was going to say is we have the experience. We've been doing this for years and years. We have it down to a process. If we get it wrong, we do what we have to, to fix it. Now, if it's something like this, where I don't see any wrong in this, it's just that he wants the clients Gmail account to be the one that's triggering everything and in charge of everything, we do go in and fix it. We charge a minimal fee of 20 bucks. I mean, come on, it's like, yeah, sure go get it fixed, but what sets us apart? Why should you buy from us? We're the originators, guys. We do it right.
Bradley: Yeah. And, it's 100% manual, guys. These are completely hand built. Everything that we do in SerpSpace is 100%, as far as the network building, 100% hand built there's no automation involved, whatsoever. Because of that they're stronger. They stick longer, for the most part, unless you're doing some really nasty spammy stuff. Also, in case something goes wrong or you have a custom request like this it's easier, because it just gets routed back to the original builder, so they're already with the project, because they built it and they can go in and make those changes very, very quickly. Right?
Otherwise, the only other thing, Wayne, is again, if it's another service provider they probably won't do that for you, but you can do it on your own. To do something like that on your own it would take you probably about an hour. Depending on how much you think your time is worth, if you have, again, if you bought it from SerpSpace and asked us to fix it then it's a small nominal fee, and in my opinion it's definitely worth the money, because if it takes you an hour, I think an hour better spent doing something else.
It is kind of a pain in the ass, because you have to go in and not only update the applets inside of IFTTT, but you got to go through all of the properties that are interlinked, if they're interlinked properly and swap the URL's out. If that makes sense? Okay. Again, a little bit of a pain in the ass, but it can be done manually. It would probably take you about an hour, or you could ask your service provider, chances are they're going to deny that, but you could always ask. I think, it's going to be stronger if you swap those out, you can proceed the way that it is, but just know that you're not going to be pushing authority into that one profile, or brand account as much as you would if you were using the actual client accounts that were set up, originally. Okay.
Let's take a look at that real quick. What I would suggest is using multiple DNS services, so that you're not just using one. If you look at IP ranges, so go to cloudflare.com IP's guys, here's the IP ranges. Okay. That's what you got. Right? These are ranges, here, so you can see zero to 20, so there's 20 IP's, but those are class D, so that you'd get, these are all on the same, the only thing that's unique is the last part, what do they call that? Subnet, or whatever. My point is you do have a good list of IP's, but I won't recommend doing, because we've done that, too.
For example, in the Mastermind we talked about hybrid PBN's, I cannot get into the details of that, but hybrid PBN's are where you buy an expired domain, you build a PBN on the site, on the root domain, and then you build a bunch of sub domains, and you can host the sub domains on various IP's. Right? Remember guys you can create sub domains and map them using third party DNS services to other IP's they don't have to be on the same IP as the root domain. We talked about using various sources, you can use Amazon S3, you can use other Cloud storage accounts to host HTML files, you could do other hosting accounts.
You could do all of that and map the IP's, so that you have multiple IP's for a PBN cluster that's built off of one domain, with a bunch of sub domains all having unique IP's. Does that make sense? The way that you can do that is using multiple third party DNS services. My two preferred ones are CloudFlare [inaudible 00:30:38] and Amazon Route 53. Okay? They will give you a range of IP's and you can do what you're mentioning, but I recommend using more than just one, like more than just CloudFlare, is my point. Okay.
Marco: If I could just add. I hate this word, PBN, because it's not really PBN, what he's doing is he's probably buying either expired domains or domains with metrics, resurrecting them, setting it up, and then driving a link from that to whatever the destination is and that's not the definition of a PBN, because a PBN is a set of websites that are linked to each other and built for the sole purpose of providing a link. You had big PBN networks taking down where you go in and you'd get your URL and multiple, it depended on how much you paid.
What the tests are showing, right now is that a lot of these domains that you guys are buying, especially if they're expired, if you don't do your due diligence and if you don't look carefully at the back link profile, all you're going to do when you link over from that PBN to the destination is you're going to tank the rankings of the destination website. Remember, I'm warning you. I'm telling you what's happening. I'm not telling you from what I heard. I'm telling you from what I tested and what I know.
Bradley: Yeah. Now, what about, though, as far as using them as second or third tier links to power up first or second tiers?
Marco: That's what we would do-
Marco: First we said, though, we don't just have a website sitting there for the sole purpose of setting up, or sending a link. We'll add interpages, we will, I don't know if I should tell all our strategy, but IFTTT, some content marketing on the blog, so even the blogs start bringing in, the so called PBN, starts drawing traffic, starts making you money, and becomes really stronger than something just sitting there providing a link. Seriously, it's tested and it's what's happening. I'm not saying PBN's are dead, but they're a dying breed. You better get it right.
Bradley: Yeah. I agree with that. I mean, I stopped building PBN's months ago, probably a little over a year ago, because what I've been doing, and I don't even do this much anymore, but was buying spider domains using Bluechip back links to find them, scrap them, and then buying them and just rebuilding the old site with HTML download it from Wayback Machine, or archive.org, and just hack my link into the page, and that's it. The reason I like doing that is because they used to be real sites, right?
That way they look like real sites, still, and I don't have to worry about content marketing and all that other shit, because remember guys, you buy a brand new domain or an expired domain. You go in and you build a WordPress blog on it with new content and all that, and the other, even if it's in the same topical category that the old site was in, it's still a new domain, it's a new WordPress site, so it's going to look like a PBN, unless you really build it out to look like a real business website.
What I like about rebuilding old sites is that they look like real business websites, because they were real business websites. I don't have to worry about any of that stuff. Right? I don't have to worry about content, and siloing the site properly, and adding all the social profiles and all that crap, I don't have to do all that, but even now I don't even do that very much anymore, because we're able to get results, not doing it. Not having to do it as much. Anyways.
Marco: That's without bringing up the fact that you're linking probably from a sandbox domain over to your money site.
Marco: If you don't know how to get that so called PBN out of the sandbox quick enough.
Bradley: As far as this Cass, looking at the IP, like rocket IP's, I mean the price looks good, it's actually a really good price for IP's. The problem that I have with using any sort of providers like these is that they overload the hell out of their IP blocks, so that they end up with 100's of sites on shared IP's and because it's SEO hosting, it's a ton of spammers that have just got a bunch of spammy sites hosted on these IP's. Right? You end up, you put your sites in what they call bad neighborhoods.
All that is going to do is basically cause bad footprint issues, because links coming, and that's pretty common, guys. Over the last couple of years that's become more and more of a negative factor. Right? If you've got, that's why we always recommend for your money sites, especially, that you go out with good, you go pay for good hosting, and we've been saying that for years, because you don't want money sites being hosted in bad neighborhoods. All it takes to be in a bad neighborhood is to have a few really spammy sites in the same IP block, and that's one of the problems with shared hosting. Right? Especially cheap shared hosting.
These type of SEO hosts, here, they literally weigh over stuff the IP's way past capacity and the reason they do it is because they realize that the majority of those sites are used specifically for SEO purposes and don't generate any traffic. They're just websites sitting out there on the web, for the purpose of a back link, because of that for the most part, the vast majority of sites on the shared IP's don't receive any traffic, which means there's very little bandwidth usage, so they can overload the hell out of these IP's. Right? What happens then, is if anyone of those sites, or a number of those sites in that IP block end up receiving traffic for whatever reason, maybe the bots come crawling like crazy on a handful of sites, or maybe somebody actually strikes it lucky with a promotional campaign or something, who knows. If any amount of bandwidth, like if a number of those sites start to receive traffic it can end up tanking the whole entire block. Right? All of the sites go down.
That's another common thing you'll see with SEO hosting is that your sites, especially if you put uptime monitor on them, like Up Robot, or something like that, that would notify you of when the sites go down, you'll get hammered with notifications about how often your sites go down, and it's because, again, the IP blocks are way overloaded. I don't recommend it.
What your actual question about using a VPS, and using Cloudflare and various DNS services is a better way to go, in my opinion, than IP hosting, or SEO hosting and the reason why is because if it's a VPS you're going to have essentially dedicated bandwidth for that, that's for your particular VPS. You'll have a lot more control over that and a lot less chance of your sites going down. Okay. Make sure if you're going to do that, you got to get your SOA records, your name servers, your SOA records, all that stuff you have to be real careful about setting all that up Cass.
Okay. Tim's up next, he says, “Yes. I'm the real Vasquez,” so Hernan, he's saying that he's the real Vasquez.
Adam: Man, good day, too, Hernan's not here to-
Bradley: Defend himself.
Using Multiple IFTTT Accounts To A Client Site
Bradley:“Is it okay to have to or more IFTTT accounts directing traffic to website? Thanks, as always.” Yeah. Tim, absolutely, you can have as many as you want, you just got to consider the consequences of what you're doing. You know what I mean? It's absolutely fine to do that. It just depends on what you're trying to do. For a money site, I recommend always to just stick with a tier one network, a branded tier one network, only, if you're doing blog syndication. If you're doing YouTube syndication, you can stack as many networks as you want it makes no difference with YouTube as the trigger, it makes no difference.
But, with money sites I recommend only doing a tier one branded network only because that makes sense, that's normal for a business to share it's content to its own network of web 2.0 and social media accounts. Right? That's normal. That's logical. It's expected. When you start sharing the same content to persona accounts, for example, and the persona accounts the only thing they have on them is content coming from one source, then that is clearly used for SEO manipulation, and there's no way, it's like you can smell that from a mile away. You know what I mean?
My point is you don't want to do that, because that's a footprint issue. It just depends on what you're doing. There are instances where that makes absolute sense. Somebody was asking a few weeks ago on Hump Day Hangout about having a multiple authored blog, and wanting to set up a separate syndication network for each author, and was that okay, and yes that's perfectly fine, but I would, because you have a branded network around the main blog, then you have, if you have say four authors would you want four separate persona based, or maybe there real authors, there still personas, so persona based network rings with the same content. Yeah. That makes sense to do so because an author will share their own content, no matter where it's published to, they'll share it to their own social media accounts, most the time, for traffic generation and to show off their work and that kind of stuff. That's logical, as well.
They probably wouldn't be posting across their own personal social accounts, all of the content from that site, if there is other authors, too. Right? They'd just be posting their own content. In that particular case, using the author feed, which you can get from WordPress, using the author feed to trigger those persona based networks is the way to go. That way the persona based networks are being triggered by their, the authors content only. The branded network gets triggered by all content published on the site, but the persona or the author based networks would only get triggered by the author content, alone. Does that make sense?
Again, you just got to consider what you're doing and think about it, does it seem logical? Does it seem natural, or does it seem spammy? If it seems spammy don't do it. If it seems logical, or you could make it to where it's logical, and don't justify it, it's got to be like, in my opinion, it would be like if somebody were to review this would they come to the conclusion immediately that you're spamming, or would they have to do some more investigation to determine that? Right? Okay.
Earl, the main thing that I would see here with this is 40 or 50 more keywords you'd want to silo that site. Right? You're talking about a lot of different keywords that this site wants to rank for, so because of that, you're going to want to add silo structure, build silo structure into the site, so that's going to determine how you have your site siloed, compartmentalized. Right? How you have it siloed is how it's going to determine your internal linking structure from within the post. In other words, you got to place the post within the proper categories, or proper silos within the site.
You don't want to cross link from one silo to another, for navigational purposes it makes sense to do so, guys, like if you're optimizing for the visitor, for the user, human optimization, then it makes sense to link cross silo links. Right? It makes sense to do that, but I always recommend that you do that with a no follow link, so that you're not bleeding the theme of the silo. As far as pushing internal juice, so what they call page rank sculpting or I guess we call it equity sculpting or juice sculpting, now. Right?
You would want to use your do follow internal linking structure, internal links to only link within the same silo. Again, when you're trying to rank, if you're trying to rank a site for 40 or 50 more keywords as a flat site, which means no silo structure, whatsoever, that's going to be messy anyways. Right? I recommend that you would silo this site out and then depending on how you have your supporting articles stacked within the silos is going to determine how you're going to do your internal links.
That's going to cut way, way down on it, because you're not going to link from one silo to another unless you're doing it for navigational purposes in which case you're going to use a no follow link, and that doesn't really effect SEO, anyways. Does that make sense? As far as if there is a number of how many, I don't know, what that number is, I know that there is a law of diminishing returns that applies to internal links within a page or a post, but I don't know what the threshold is, where it really starts to have a negative effect or at least not have a positive effect, like a natural effect. I'm not sure what that threshold is. Marco, do have any insight on that?
Marco: No. No, I don't.
Bradley: Yeah. The only reason why I don't know what that threshold is, is I've never tested it, because typically the post, pages and posts on a site that I'm working on don't have anymore than two or three internal links, anyways. It's very rare that there's more than that. That's just because that's the way that the sites are siloed out. Okay? You could play with it, Earl, I recommend you should build silo structure into that site, and then you can start playing, once you have structure in place, you can start playing with posts, and link number of links within the post, and then you'll be able to determine if you're tracking your keywords, and you have your site siloed properly, then let's say in silo one you do three internal links from a post, within the same silo.
Then, over at silo two, in another post you do like 12 internal links and measure the kind of results that you see with your rank positioning, because if you see that one has a significant improvement over another, then you know you can start to through a process of elimination determine what's working and what doesn't. I mean, that's all we do, guys. Is we just set up tests all the damn time. All right. Cool.
Yes, Paul. No, first of all, I have seen some, it's kind of odd, I've been spending 10 and 12 hours a day in YouTube for the last four or five days, for real. I'm doing a lot of YouTube SEO work, right now, and I've noticed, it's interesting, but if you log in to a brand new account, the interface is completely different than what we're used to seeing, like even from this, it's different. It's way different. It's weird, because I only get that on new accounts, existing accounts I'm not seeing that, yet. It could have something to do with that, it's just that change is going on in the background.
I suspect that's probably the problems that you're having, Paul, so if Paul is experiencing these problems now, guys just be aware that it's probably coming down the pipe, we're probably all going to start experiencing them, as well. All we can do is just roll with punches. Right? It's all we can do. Yes, annotations are going to be deprecated guys, they are discontinuing annotations, after May two. It's going to be end screens and cards, only. Okay. All right.
We got enough time for a couple more, Tim says, “My dumb earlier question, let me clarify, how can I have two or more IFTTT wheels, I guess I should have said, and this may be just as dumb, two or more wheels on different accounts, all pushing the same money site homepage, or break it up to other pages on the site?” Yeah. Okay. I just explained that, Tim, so hopefully that makes some sense. You know, like I said, what I would prefer, I would recommend that you do is if you're going to build another tier one network, that's not branded obviously it wouldn't be branded.
You don't want two branded networks for the same site that wouldn't make sense, but if you had a second, like a persona based network that you want to use as a tier one network, you can get away with it, but you better be posting other content to that, besides the main site. You better be posting content from related content sources to that network, so that you're burying the content from your money site among a bunch of other content that's related and relevant. Right? Set it up as if it were a second tier blog syndication network. You can do that, I don't recommend it, but you can do it.
Using Generic Keywords When Sending Links To Yelp Citations
Also, guys, remember your Yelp page, depending on, at least there used to be, I don't know now, it's been a while since I've checked, but it used to be once you verified the Yelp page, the link, became a verified Yelp business, then the link would become a do follow link from Yelp. I don't know if they stopped that, it's been awhile since I set up a new Yelp listing, because now I outsource all that, but it used to be, so if it was a verified business listing it would turn to a do follow link from Yelp, but if it was unverified it would be no follow.
They might all be no follow now, I would suspect they most likely are. Keep that in mind, because remember no follow links don't pass anchor ratios. You can go more aggressive with Yelp, and you don't have to worry about it effecting your money site, negatively. I would still try to keep it so that's a natural looking back link profile, even if your velocity is completely unnatural, I would still want to keep the anchor text ratio somewhat natural looking, so it's not a 100% pure spam. Okay.
All right. Adam, is yelling at me, so I got to get off, guys. “What kind of links are you sending to citation sites, since they would be considered tier one sites?” The same that we always do, Ken, which is using contextual links of higher quality for tier one, to the tier one sites. In other words, your tier two links, which are pointing to tier one, use contextual higher quality links, from higher quality sites, if possible, and then you can throw a kitchen sink spam behind those, if you want. Marco's even seen through his testing in the lab more and more, Google is looking further and further out, now at back links. I would be cautious in throwing any kind of kitchen sink spam at all, now. Okay.
All right, guys. Sorry about the rest of the questions, I didn't get to answer. A lot of really good ones today, though. We appreciate everybody being here. By the way, don't forget rant.semanticmastery.com, go there to post content ideas for us for the livestreams. I think that's it.
Adam: Yeah. Everybody go ahead and sign up for the webinar if you want to find out about Live Rank Sniper and also we have these pages usually set up by Friday, at the very latest, so it's like we said, first come first serve, and if we get too many questions, obviously, we run out of time, but post your questions early and we try to answer them.
Bradley: Okay. Cool. All right, guys. Thanks for being here. We'll see Mastermind members in about 10 minutes. Thanks, guys.
In episode 122 of our weekly Hump Day Hangouts, one participant asked if showing source code for both mobile and desktop versions of a site can cause duplicate content issues.
The exact question was:
My question relates to mobile specific design. I've been using the Beaver Builder page builder which is an incredible web design tool, and Beaver Builder allows you to create different layouts that will only be shown on mobile if the site doesnt look quite right on a mobile. So you can copy a certain part of your website and change it slightly just for mobile users which results in a better experience for all devices as you can modify the design or text or whatever you want for any device, but in the source code it shows both layouts. If the content is the same, will this be classed as duplicate content? It states in the source code what is for desktop and tablet and what is only for mobile so its very much like dynamic web design but both are there, even tho the mobile version of that specific piece of content is served just to the mobile users only, both are in the source code. Do you think could cause issues?
Adam: All right, we are live. I'm sure we were live earlier like always. Anyways welcome everybody. Today is the 8th of March 2017. This is Hump Day Hangouts number 122 and we got almost everybody here. I guess it appears random so I'm gonna quit guessing where everybody's at and I'm just gonna say their names, so Hernan how's it going?
Hernan: Hey Adam. Hey Adam, I see you there. Hey Bradley over there. I'm pretty excited to be here.
Adam: What's up with the tank top? It's pretty warm down there?
Adam: Gotcha, I know. We're only separated by nearly, I don't know, like 10,000 miles or something.
Hernan: Yeah maybe.
Adam: Gotcha, all right well Marco speaking of weather man, how's it going?
Marco: It's nice man. It can't get any better. It's like 80, 85 during the day and it gets really cold at night. About 70.
Adam: That's tough. All right, moving right along. Bradley how you doing?
Bradley: Good, happy to be here.
Adam: Outstanding. Well I'll just launch right into it everybody. I think by now you probably know if you were interested in video powerhouse the launch is now over, so we'll have a sign up for you if you want to find out some more information about how you could get involved in that later on but if you were looking for launch bonuses and stuff that is gone. Just wanted to make that clear to everybody. We do have a very cool webinar coming up, so Marco do you want to tell the viewers what they can checkout next week.
Marco: Birds eye view, how much can I say without giving an arm? All right, I'm going to be talking about this during the webinar so it's okay. It's public. It's okay to talk about it now. What really bugs me about our space, internet marketing, SEO, just the whole deal is how people are mislead and the problem with human psychology is that if we're told often enough that something works, we tend to believe that it does even though it doesn't and so we keep trying to make it work because we're told that it's supposed to work. Now that's down right, it's either misleading, dishonest. I mean you name it. There's other people who don't know what the hell they're doing and they're selling in our space, right? And then there's other people who actually know the things that work and the things that will actually help people but they don't give everything. They call it informative but incomplete. I mean get the fuck out … Am I allowed to say that on Hump Day? Get the freak out of here man.
Bradley: Hump Day we want to try to keep it a little bit cleaner.
Marco: How can you do that man? You can expect more during the webinar trust me 'cause I'm angry. I'm upset, so what I'm going to do this coming Monday I'm gonna tell it like it is. I'm gonna say what's working and I'm gonna say why and I'm not going to show what I'm doing but I will get into what I've done to show that it is working. Look, let me tell you because I had a talk with my guy. You know how Mike Pierce and I go way back to when he was doing the social explosion plugin for Network Empire and I was a beta tester for that, so we're talking three, four years back. I can't remember how long it was.
Bradley: At least four years now.
Marco: Right. I was talking to him and you know he said that from conversation that we had we actually changed the way that SEO is being done. Now I don't see myself that way. I don't see myself as influencing the whole SEO community and the way that search engine optimization is done. I will go into what he said and the discoveries and the things that we know, right, because he's one of those guys who tells it like it is. I mean he doesn't just give you garbage. He'll give you actionable shit just like we do.
On Monday, even though I will go back to a previous webinar that I did last year on Iframes, it's not just going to be, I'm not just going to regurgitate the same information. Of course I have to do the foundation, right? I have to do the foundation but the rest of it I think is going to be on point and people who miss it, I'm sorry. I'm sorry and I feel sorry for you 'cause I'm in one of those moods where I'm bound to say anything.
Adam: Awesome, all right well the link is in the page [crosstalk 00:05:07]. Oh go ahead.
Bradley: I was gonna say quick question though. Are we, it's free to attend the webinar but only on Monday correct? If you're not there on Monday then we're gonna make it available but it's gonna be behind a payment gateway after the initial webinar. Am I right on that guys?
Adam: Yeah we had a few people, not a few, we've had several people who kept saying literally people were like, “You guys should charge for this,” and we're like, “Okay, well we'll do that.” So there it is. That's the way it's gonna be. We want to keep providing this and Marco, he's the one giving the information and he said, “I want to do this free up front, provide the chance for people to see this stuff.” So that's the way we're gonna do it but after that yeah we're charging.
Marco: Remember that most of the stuff that I give away for free, people are charging literally thousands of dollars for. You know this and they're not giving everybody everything that they're supposed to be giving them. I'm going to give it for free. Come get five, $10,000 worth of information for free. I'm not gonna pitch, although I will say what it is that I use to get the results that I get. Does that make sense? I'm not gonna pitch. I'm not just continue saying oh this rocks, and this and this and this and just mention my product over and over and over. I'm not going to do it at the end. I mean people know us well enough to know where they should go for stuff that works. That's just my two cents.
Adam: All right real quick I'm gonna hop back on. I've got Adam's quick book report moment. Now this is embarrassing. I noticed that this was in the background, so I just picked this up. This is kind of sad for somebody who's selling the click funnels. I've actually never read this book, so I'm gonna read that book this week and then another one that I'm reading and I'll definitely tell you guys about but the Blue Ocean Strategy. This is more on the business side of things but maybe I'll do a quick review of that, like a two or three minute video but so far it's pretty cool. It's about just kind of redefining the boundaries in terms of your business, which you know you can do for clients or whether you're doing SEO instead of just being another person in that shark filled water it's kind of defining your own game so anyways, good stuff.
Bradley: Awesome, thanks Adam. Okay so I guess we can get into questions now.
Adam: Let's do it.
Bradley: … You guys can hear me again.
Adam: We can hear you. [crosstalk 00:07:43]
Hernan: Yeah we can see your screen.
Bradley: I know there's an odd delay when you screen share on this new [inaudible 00:07:51] app. Okay so Mark O'Connell's up first. Hey Mark. He's been attending our hangouts for god knows how long, long time so thanks for showing up again Mark. He asked the first part, Marco it's directed at you and your back talking about using Varidesk or a stand up desk type thing, which could help. I'm not going to read that to you because you can read that but thanks for that Mark, that's a good suggestion. I know a lot of people are doing that stuff now, the stand up desk. Converting their desk to stand up desk using Varidesk or other sort of products like that. I've rad a lot of stuff about I guess sitting down now is what they consider is bad for your health like smoking was 20 years ago or something, I don't know.
Adam: I've heard the same thing. That or just if you can't do the standing desk, just get up and move. Don't sit there for an hour or two at a time.
Bradley: Yeah every hour get up and move around for five or 10 minutes.
Hernan: I can't sit around for an hour anyway. I have to stand up. I have to sit down. I have to lie down. I'm beyond Varidesk, I need surgery. I have to go have surgery. I'm beyond that. Once I heal and go through the whole process then yeah that would be an option so thanks Mark.
Duplicate Content Issues For Mobile And Desktop Website Source Codes
That's a good question. I guess it depends on if they have some sort of mark up to explain that in the code. That would be something that maybe, for example, a canonical would work with a mobile version of a site which is basically an exact duplicate of the full version of the site but just in a mobile friendly format. Then that could be considered duplicate content as well but a lot of times it depends. The way that I've set them up in the past has always been on a like an m dot subdomain. In other words, whatever the domain is I'd put a m dot subdomain on it. So it would be m.domain.com and then I would install the mobile version of the site but all I would do is set a canonical in the header, the HTML header of the site, the mobile version of the site to point to the corresponding pages on the full version of the site.
You also have to think that, and again I don't know this for sure, but if you have the mobile site on a subdomain it's considered a different domain. So I don't know that that would cause a problem anyways. Now I'm not sure that that's the case here Mark because you don't state whether it's on a separate subdomain or if it's just a redirect script that the text when a mobile browser is viewing the site and then redirects them to the mobile version of the site then that may be the case but I would imagine there should be some sort of markup that would eliminate that as being a potential issue. What are your thoughts Marco?
Marco: If it's on m.website.com, then the canonical should go from mobile to desktop right now as Google fully moves over to mobile, it should go the other way. It should go from desktop to the mobile. That's the way that you're supposed to be canonicalizing right now. I would just do it through the mobile all together because they're moving to it if they haven't done it all already. Now-
Bradley: You mean canonicalize the desktop to the mobile?
Bradley: Oh wow.
Marco: Absolutely, that's the way it's being recommended right now and that's the way that I'm recommending it to all of the people that I talk to.
Marco: Well it's mobile first.
Bradley: Yeah I know and I get that. Old habits die hard.
Marco: I know, yeah.
Bradley: That's quite a shift.
Marco: If you have a responsive website, and we're not talking about a subdomain, a canonical will take care of everything, right?
Bradley: Yeah, well he says right here at the last part of the question it states, “In the source code what is for desktop and tablet and what is only for mobile so it's very much like dynamic web design but both are there even though the mobile version of the specific piece of content is served just to the mobile users only both are in the source code. Do you think this could cause issues? Sorry for the long comment.” No Mark, I don't think it does. Again I don't know because I'm not that versed on mobile stuff yet. It's not something I spend a lot of time studying at the moment but if it's got separate mark up, then I'm assuming that's gonna resolve any issues but what I would do is reach out to Beaver Builder support and ask them specifically that question because I'm sure that that's been brought to their attention and if it hasn't thus far, you can be the one to bring it to their attention and let them address it for you and resolve any potential errors or problems before they arise. Okay?
Marco: Isn't Beaver Builder a plugin for WordPress anyways? He's doing WordPress.
Bradley: I don't know but I'm afraid to do a Google search on Beaver Builder on a public webinar.
Marco: I'm pretty sure. I mean I'm almost 100% sure that Beaver Builder is a WordPress plugin and so the template that you're using should be taking care of the canonicalization anyway, so I don't think that there's any problems either way unless they've omitted that, which talk to them about canonicals.
Bradley: If we had more time, anybody remember the movie The Naked Gun?
Email Solution For A Small Business With 3 Employees
Let me just give you an example. Take a look at this guys. I got a ton of aliases. See that? That's what I'm saying. I always do everything right through Gmail. The reason why is because Gmail is like industry standard number one. It's just easy to use, we're all familiar with it and in my opinion it's the best way to set it up.
Marco: The only problem with that is if the receiver, the person who receives the email, is using Outlook and Outlook will expose the original account. It'll say, if your Gmail is Bradley Benner and you're sending a semantic message email, it'll be [email protected] on behalf of-
Marco: Outlook, I'm pretty sure, I think Outlook is the only one that'll do that, that will expose what's behind the alias.
Bradley: Okay. Well the more complicated route that I don't like to do but you can use Google Apps and set up a business email account through Google that way.
Adam: Yeah Google Suite, which is pretty easy to set up and then you get your own storage associated with it, which is kind of nice. I use that for some stuff.
Bradley: Yeah you can do that. Again, I just stick with regular Gmail but that's another way that you can do it.
Adam: One cool thing about that I will say is that you can have several inboxes open and Google knows that you can do that. I have two or three Gmail tabs open in the same browser and it knows the difference between them so it's kinda nice.
Bradley: Cool. So he said-
Marco: The only-
Bradley: I'm sorry go ahead.
Marco: The only problem with that is that if you use Google Suite you won't be able to sign into Hump Day now.
Marco: You won't be able to watch anything semantic messaging. You'll have to do it through a regular Gmail account.
Bradley: Yeah, good point. However we may be eliminating that as an issue over the next couple months but we'll talk about that at a later date. All right so he says how do you do number two? Scott go to YouTube and search SMTP settings for Gmail or Gmail setup alias. Just go to YouTube and search for it. I'm sure you'll find plenty of tutorials that will help you set that up. It's very, very simple to do. And C-Panel, if you're using your web hosting you just click on configure email client and it will give you all the details that you need to add into the Gmail when you set up the SMTP settings. It'll give that information to you, so just go to your web mail section in c-panel and then go to the web mail address and click on configure email client and it'll basically expand like a drop down and then it'll give you all of your host. It's usually host.domain.com or whatever your host is or mail.domain.com and then it'll give you your port number and TTL or SSL or something like that, whatever. It's really simple to do and you can figure it out. Just go to YouTube and find a tutorial.
Adam: Yeah I would just say for this once it gets out of control it's not like having more and more layers is gonna do it. Eventually you need to go through and maybe you create an archive section where if you haven't used it or you don't even know what it is you just throw it in there so you still have it in case you need it but it takes a little bit of upkeep. You can't just have 100,000 bookmarks that are easily accessible.
Bradley: By the way, if you're using Xmarks or some sort of bookmark sync device or app, excuse me, one thing you have to do is go to your Chrome settings and make sure you disable the sharing of bookmarks between Chrome browsers. It's in the settings because otherwise what happens is if you make a change on one device but not on another, then it'll try to sync with whatever … There will be a mismatch and it'll throw an error code. I made a mistake, I bought a new Chromebook in December last year just a couple months ago and I bought a new Chromebook and I forgot to change that setting once I got online and I told it to sync with Xmarks from that Chromebook and it screwed all of my bookmarks up. We're talking seven years of accrued bookmarks and it's been a nightmare. I'm still struggling with that now and that was back in December. I just recommend if you're gonna use Xmarks that you make sure that you disable in Chrome the sharing of bookmarks or syncing of settings. That's what it is and there's a specific checkbox for that, okay?
Favorite Way To Protect Anonymity Via Proxies
All right Jane is up. She says, “What is your favorite way to protect anonymity,” I can't pronounce that word, “Via proxies? We use hero.net as a guide. Always checking for 100% before working on posting for clients in multiple locations but some on the Google search at the bottom of our search query shows our subnet even when using a Firefox add-on called Location Guard.” The only thing that I would be, what I look for mainly is web rtc. First of all I'll use Foxy Proxy, which we have training aside of syndication academy and that kind of stuff. But anyways, I add the IP the proxy to Foxy Proxy and then I'll make sure that if I'm using a proxy that's not in the same time zone as my local computer, my PC, then I'll make sure that I switch the time on my PC to match the time zones up, okay, because otherwise there will be a basically it won't be synced. The IP time or proxy time will be different than what your local computer time will show if that makes sense and that will show that you could be using a proxy.
The other thing is Web RTC. Make sure that's disabled and if you're saying that you're hitting 100% in hero.net than I'm sure you already know about Web RTC but if you don't just go to Google and search, or you can go to ipleak.net. Ipleak.net, right, and scroll down to the bottom of the page and right here where it says what is Web RTC leaks and it basically tells you exactly what to do right here. It's very, very simple to do and also if you're using Chrome there's apparently an extension called Web RTC network limiter. I have not tested that because I do most of my dirty SEO work in Firefox, not in Chrome, but just so you know I'm pretty sure that you're aware of that already but for those of you that aren't but other than that I don't even really try to hit 200% but I would recommend, Jana, if you're doing a lot of this kind of stuff if you don't already have Browsio you should. You should get it because then you can assign IP's or proxies to specific profiles and then you always log in using the same IP to those, like you always login to those profiles using the corresponding or associated IP, right? The designated IP.
Here's the thing: with Browsio, guys, I'm telling you it's the way to go. Going forward if we come out with a syndication academy V3, we're gonna be basically integrating Browsio with it because guys you should be building digital footprints now. You should be building digital footprints if that makes sense. We talk about that doing what we do with interlinking all of our accounts and getting a presence on as many properties as possible and not trying to hide that, especially what I mean is like the branded foot prints guys. You want that but even for persona based stuff guys, it's only natural for people to browse the web that the vast majority, 98% of people out there, don't even know what cookies and cash are, so they never clean any of that stuff.
You want to start accruing cookies and basically allowing the networks to start developing a profile for your personas or your brands so that it makes that association and it makes it more genuine and more real. So again in Syndication Academy v3 if we develop that and come out with it, we're gonna be encouraging using something like Browseo very heavily because it's awesome. You can start building out or accruing a digital footprint, which is going to make your profile so much stronger and so much more relevant and valid if that makes sense because it's like an entity validation, right? It's another way for Google to validate that it's not a spam account is when it has accrued cookies and a digital profile.
Keep that in mind Jana. Again it sounds like you're doing client work and everything else, then I highly recommend that you invest in Browsio. It would totally be worth it and that way you can assign specific proxies to each client that you have and always login using that same IP and start building digital footprints for those clients. Okay, it's gonna make a world of difference going forward, all right?
Correct Channel URL To Submit When Setting Up A Branded IFTTT Network
I'm pretty sure, I'd have to double check this, but I'm pretty sure that the vanity URL, in this case this one, let's go take a look at it. You could do something like, I know Marco likes to use where go's but I like to use this one. To each their own but if we take a look at them I'm pretty sure it just resolves … Okay, so I thought the vanity URL resolved to the ugly URL but it looks like it might be the other way around so let's try that one 'cause if we're looking at this you can see that it goes, it's a 200 test okay and it goes directly to that URL. I know it's small on your end guys but you can check this on your own. Let me just check one more but they both resolve to the same place, so it doesn't make any difference. Yeah, it looks like both of those URLs, they're not even set up as redirects but they both land at the same location. It shouldn't make any difference and just to double check this let's just take a look at this. We're gonna expose your channel here.
Marco: If I could just make a comment.
Marco: One is a user and one is a channel. Now if you look for the channel Bobble Factory there is no channel Bobble Factory with the-
Bradley: You mean with user-
Marco: Right. Not user but channel. Look at the first one. The first one says channel.
Marco: And then it has that long string.
Bradley: Right, that's this one.
Marco: The user resolves fine because he's the user of the channel. If you checked the channel URL with the long string that's the channel but there is no vanity channel called Bobble Factory.
Bradley: Yeah but what I'm saying is if you remove this user right here to where it's just youtube.com/bobblefactory-
Bradley: Then it resolves to the same location, see?
Marco: Right. That's to the user, not the channel.
Bradley: But I mean okay it says user in the URL but it's still the channel URL, it's just the vanity URL.
Bradley: Does that make sense? Maybe I'm not understanding the disconnect here because they both land at the same place. If I'm not logged in, if I'm in a clean browser and I visit both of those URLs, I'm gonna get to the same location. It's not gonna make any difference, right?
Marco: I mean- [crosstalk 00:27:01]
Bradley: Correct me if I'm wrong, I'm asking.
Marco: Try the long string …
Bradley: That's this one.
Marco: … With the user. Change channel to user and see if that redirects.
Bradley: But why would we do that? He wasn't asking about that. I'm just curious, I'm not understanding.
Marco: I know, but I'm just checking to see where everything's going because I don't know why that's looking like that. He should have a channel that's called that, whatever it is that it's called.
Bradley: But that's what this URL is, this one. See let me just explain guys because this might be … Like, look if I change this out, if you go into YouTube and you look at your custom URL, if we change this to I think just a ‘C' that's the display URL that they give you, right? Let me check it and see. Yeah, no it's saying this one's not existing so apparently not but what I'm saying is it says user Bobble Factory, you could even just remove that and just have it say YouTube.com/bobblefactory and if I hit enter-
Marco: Then it resolves back to the user, right.
Bradley: It resolves to the same location, which is the same as this long string here.
Bradley: It doesn't matter either way as far as SEO or branding or interlinking in my opinion. It makes no difference. I like to use the branded URL or the vanity URL because it just gets that brand term in there again if that makes sense. I prefer using this one if that makes sense but honestly I don't think it makes any difference as far as SEO because they both resolve to the same location.
You should be linking to the playlist URL, the share URL, and you should also, depending on what type of silo method, and this is all covered in YouTube Silo Academy, depending on if you're trying to rank one specific keyword or if you're trying to rank all of them in together, there's different types of siloing methods but trust me, you're gonna want to use the video description and the comments for both okay and I'm doing a lot of YouTube case study work right now and so I'm doing a lot of heavy stuff in there guys. MasterClass, which by the way we have that in about 30 minutes, we're gonna be going over some of that today and we're also doing a lot of YouTube stuff right now, okay?
As far as your question, yeah put your six keywords under the main keyword in that playlist and then you can use the same videos or create a playlist for each city and county. Yeah you can do that, that's not a problem. Guys you can have a video in more than one playlist, that's fine. What you want to do is just make sure your silo's are logical. I mean that's it, you just want to make sure that they're logical. They can be silos based upon geographic location, like that's the common denominator is the location, or they could be industry or they could be both really. It just depends. You just gotta make sure that it's logical. It's really that simple guys. When it comes to siloing stuff, it's just does it make sense for this hierarchy? The way that you have those keywords stacked, does it make sense? If it doesn't make sense, if it seems out of place somewhere, then don't do it basically.
Any comments on that guys?
Hernan: I like that last statement really. If it seems out of place, don't do it. I totally agree with that because your optimizing for the user first, you know, so I really like that last statement that you said.
Using The Same Google Account To Rank A Video Using Google Properties or Drive Stacks
Marco: Yeah I think we're getting into RYS territory here. I don't know how much I'd be willing to give away as far as Drive stacking. If he's in RYS Academy I'd be more than happy to guide him more in whatever it is that he's trying to do but same Google account, it does make a difference by the way.
Marco: It does because I mean your Drive account is associated. Everything in there gets all of that love, right, the spider web silo as we call it and then it goes out from there to wherever it's directed [crosstalk 00:32:32].
Bradley: So you're saying you should create it with the same account or have it in a different account?
Marco: Yeah I would say that it needs to be in the, a drive, that's why we call it a Drive stack. It's a self-contained Drive. I don't know if you consider it, I don't know what you consider it. It's just a place where you store those files and they're interlinked and we add all of our secret sauce to it so that everything is relevant and we're pushing relevancy everywhere.
Marco: I don't see how having it on another account … I mean you could push the relevancy but it wouldn't be as relevant as if you had it in the same account.
Bradley: Well there you have it, that's a good answer then Paul. I've done both to let you guys know and I've seen results using both methods. A lot of the times, for example, if I've got existing videos out there that were on another account and I get a Drive stack built under a persona account to push relevancy to that video then it's not gonna be in the same account and it still provides results. Maybe not as good a results according to what Marco's saying but I've still been able to produce results that way. If you can get better results, having the video in the same account then absolutely do that but again I've tested both methods and I've been able to achieve results both ways.
Jeanie is up, this is a good question. I can show this. Guys, am I allowed to give away my Yelp listing strategies right now on Hump Day Hangouts? We can talk about that can we or is that Master Class Mastermind stuff only?
Adam: Leave this one up to you.
Bradley: If it's up to me I'm gonna give it away 'cause it's just Yelp.
Adam: All right, let's do it.
Bradley: All right. You guys want to see a Yelp listing strategy, let me do this. All right we're gonna pull up a Yelp listing here, so let me just pull up, I don't know, think of something. Let's just say HVAC contractor Culpepper which is where I live. I've got it set on Bing as my default, which I teach you guys to do so apparently I'm drinking my own Kool-Aid here. Let me try this again. Son of a bitch, sorry guys. HVAC Culpepper, VA. All right let's see if we can find a Yelp listing here. Right here, well that's fine. This is a Yelp index page but that will work. Let's go click on one of these guys that has some photos, like this guy right here. We'll click on this one. All right guys so yeah you can get away with basically just a whole bunch of links to Yelp listings. Well first of all, make sure the Yelp listing is completed in it's entirety. Complete everything you can on the Yelp page, right, so when you're setting up the listing complete as much as you possibly can. I mean everything that you can fill in, do it. Put as many photos in as it allows you to. Make sure that your photos are geo tagged, that you have the meta data, EXIF data, all of that stuff has been added. When I say EXIF data guys I mean coordinates, that kind of stuff.
Mark everything up first. Get various keywords in there so that you're not, don't hammer every single picture with the same keywords or the same keyword and also remember when you're optimizing or adding meta data of the files themselves, you want every individual file to have multiple variations of the keywords too. You don't want to hit the same keyword like in all the different locations. What I mean by that is if you're on Windows, if it's a JPEG file or JPG, either one, you can right-click on it and click on Properties and then click Details and from Details you can add a bunch of meta data. You can do it that way or you can use something like, and I was just playing with this yesterday, there's an online tool called the Exifer. It's so you can add Exif data. So if i say ‘Exif tools', something like that it's called the Exifer.net or something like that. Let me see if I can find it.
Right here, this is it. The Exifer.net. It's a very strange name but anyways this right here you can use to add coordinates and stuff like that. There's also a download. This is all done online, that's why I like this one but I've been using and I've got it up here in my browser called Geosetter. I've been using that for seven years now and that's this right here. You guys see this? And this is how you can add basically meta data and everything to the actual files. You can add geo coordinates and everything else. Make sure that all of that is done first. Then when you go to once you completed the Yelp listing, let me show you a few things. Number one you got the main Yelp listing URL. You guys see that, that's pretty standard right? Well let's show you something else, and this is one of our Mastermind members brought this to my attention, David Ross, and it was awesome because I had never even thought to do this and he brought this to our attention.
If you go look at the page source guys from your Yelp listing, scroll down a little bit and you're gonna see this right here. You guys, this is freaking gold. Those are all canonicals guys. They're basically the Yelp in different languages, in different versions. Everyone of these URL's guys are canonicalized or basically to this main listing here. Look at all these additional target URL's right here you have to build links too. You guys see that? That's freaking gold right there because everyone of these could be different link targets, okay? That's the second method. The first method is number one, complete the profile and that includes as many photos as you can with all of your photos optimized with meta data, geo tags, everything, right?
Number two, hit the source code of the listing, copy all of your canonical URL's or alternate URL's, foreign language, whatever you want to call it. Get all of those. Put those in a spreadsheet too, right, that you can use as link building targets. Lastly, you want to go through each one of the images now that you've got all the images, click on each image guys, copy the URL right out of that. Each one of these images has a separate URL. Watch the address bar, when I click to the next image it changes. Well there's only two images on here, maybe three. There is is, there's another one. Each one of these URLs guys is another target URL, does that make sense?
I didn't give it all away but I gave a lot of it away, so is that acceptable? Are you guys okay with that?
Adam: Good to go.
Bradley: Hopefully that made sense. [crosstalk 00:39:13] What'd you say?
Hernan: I guess that's fine.
Bradley: Yeah, okay cool. All right hopefully you guys got something out of that because you can do a lot with Yelp listings. They rank like crazy. I've got a lot of lead gen stuff throughout there that is like the organic part, I rank the Yelp listings very easily even if the websites themselves don't rank as well in organic as I would like, I end up getting Yelp listings to rank really well. Okay so Tara's up. She says, “I have a client who's site was spammed by competitor with over 22,000 links using his main anchor text. He already had about 50,000 links. Normally I would correct the anchor ratio but with 22,000 links I think that would look bad. Would a disavow be a better option here or is there some other trick that I'm not thinking about?” That's a good question Tara.
Look, all I ever do with that stuff is disavow it and I've had to do that a few times now. I've got one client in particular that there is a relentless spammer out there. It's an ex-employee, he thinks it's an ex-employee, who constantly just adds negative links like spam links and really nasty stuff too like porn links with really bad anchor texts, stuff like that. So about once every six months I do an audit on his back link profile and scrape any of the new URLs that pop up and just add them to the disavow file and resubmit and that's what I do honestly because there's so much and I'm open to hear the opinions of my partners as well but literally I know some people say don't use the disavow. I've never had it ever cause any problems for me. I've been able to recover penguin penalties using disavow and I've also been able to prevent negative SEO from causing problems using disavow but I know that some people say not to use it but again I've never experienced anything negative from it so that's just what I do because it saves time.
What do you guys think?
Marco: I've never used a disavow tool. I never plan to use it, so but that's just my take on it. I know people who have had to test, I know people who have not. It is what it is, it's Google.
Hernan: I've done it. I've done disavow tools with good results but Tara in any case disavow tools will help you until some point but I think that you will need to go out there and find some really good quality back links to offset the damage of it. What I would do is to go out, maybe get a couple of editorial links. If you can get like a guest post because it's a client or a press release to offset that doing it strictly URL and/or branded anchor texts so you can get a press release out there, you can get a couple of editorial back links like really powerful back links. That will definitely off set the 50,000 back links that they are building to you in addition to the disavow, you know?
Bradley: Yeah. Yeah one trick with the disavow file that I found was whenever you submit the disavow file you want to also submit it to several indexing services. So all the links that are in the disavow file you want to submit to indexing services because that's how Google kno-, like for example if you submit a disavow file and you don't send them through indexers as well then Google is gonna take it's sweet old time for it to naturally go re crawl those links, especially if they're spammy links. A lot of those are like spambots or honey pots or those sites where like blog comments for example where there's dozens and dozens of paginated comments. Those links are very, the bots don't crawl those type of links very often because it recognizes that it's basically a spam point.
It's rare that Google will come crawl those types of links a lot of the time. You have to get the Google bot to come crawl those links again and it will cross reference the disavow file and if there's a match between URL's, it will discredit or disassociate that URL from your profile. It doesn't take it away from your profile. The links will still show in your back link profile but Google just won't count that link, either negative or good. It'll be neutral, it won't have any effect. According to Google it's just been disregarded all together although again it doesn't eliminate the URL, it just disregards it.
That's why if you take the URL's from the disavow file and submit them to several indexers or if you have an index service that is indexing really, really well like a really high success rate on indexing, then just sent it to that one. My point is you want to get the Google bots to come crawl those URL's because that's when it'll recognize that there's a file been submitted and it will make that match and then it will discredit or just disregard that URL all together if that makes sense because that's the trick with disavow files guys 'cause otherwise you can submit a file and it can be months before you see any results but if you send it through a link indexing service you can generally see results fairly quickly, okay?
Ranking Yelp Listings In Google SERP
Okay cool. Let's keep moving. Roboform, yeah that's another one. Oh wow there's not a whole lot of additional questions, good 'cause we're almost out of time anyways. Don Franklin says, “I know Mastermind members get a discount on RYS but I think Mastermind members should have RYS included as there is so much overlap and it's a piece of the puzzle needed for Mastermind members. Just my two cents.” Well we appreciate that Don but it's not gonna happen. Let's see Paul says, “I can see how we use this Yelp strategy to land new clients that are not ranking on first page.” Yeah Paul, it's very, very powerful. That's something that, you guys you can create a whole separate service just out of optimizing Yelp pages, did you know that? I mean literally, you could contact and I've done this in the past. You could contact people, like you can go start scraping Yelp listings and by you I mean a VA. You can hire a virtual assistant to go out and scrape whatever your preferred industry is. Remember I always recommend that you niche down. Get in one vertical and stay there because you can scale in one vertical so much faster than you can trying to serve multiple verticals or multiple industries.
Select an industry, hire a virtual assistant to go out and start scraping Yelp listings for multiple cities. Like cities surrounding you or anywhere in the world really. It doesn't make any difference but start scraping the listings in the cities that you designate and look for people that have non-verified or non-claimed Yelp listings. Look for companies because you can then actually reach out, and again this is all work that the VA can do. The VA can email, you give them the email, text, give them an email program that they can run through. Use something like point of mail or Yesware or some sort of email tracking client or an app that will notify of you opens and clicks and things like that and send out emails to those non-verified Yelp listings and give them a soft pitch and say, “Look we can optimize your Yelp listing and we can help it to rank on Google, get you more phone calls.”
Not only Google, guys, but there's a ton of traffic in Yelp period. You can use all of that in your sales pitch and again if you're having a VA do it it's basically hands off and it's a numbers game. You just gotta constantly continually send out emails to those customers or excuse me those businesses that have non-verified Yelp listings and you'll get some. Some will bite and when they do it's easy money because you can charge 500 bucks let's say to optimize a Yelp listing and that includes optimizing the images, completing the profile, confirming the listing, all of that and then you can charge them on a monthly recurring basis to rank it for them and to keep it optimized.
That's something else you could do. You could also manage comments and things like that. My point is you can turn it into, first of all it could be a one-off, just optimizing the listing but then you can turn it into recurring revenue and it's also a foot in the door strategy for additional marketing services, okay? It's a really, really good strategy and by the way inside Yelp now when you're logged in, I'm not logged into Yelp now, but you can actually send messages to people inside of Yelp. I prefer sending emails out first and then if they don't respond then going back and sending a question via the Yelp contact form because not always but sometimes they'll get notified of it and that'll go for people that have verified their listings, so it's a confirmed listing, but it's not optimized.
If somebody has confirmed their listing but they don't have any images, there's no description, they don't have any reviews or maybe they have negative reviews. That's a whole other strategy, is going out and contacting people with negative reviews and saying that you can help to optimize their listing and help to set them up. That's reputation management stuff. That's something else you can do in Yelp because Yelp is a huge, huge community with a ton of traffic, okay? It's a pretty good service that you can create a whole other stream of revenue just from that.
Okay cool, it looks like we're done. Awesome thanks for the extra indexing tip. Never thought of that and that's exactly what I have in mind Bradley-, okay. All right guys since we don't have any other questions you want to wrap it up?
Adam: I think so.
Hernan: Sounds good.
Marco: Sounds good.
Adam: Don't forget everybody we got the webinar next Monday so I will pop the link in real quick again and get signed up for it. Like we said try to make it live if you can. Obviously a valuable webinar. Tons of content, some good stuff so get signed up and we'll see you guys there.
Bradley: Awesome, thanks everybody for being here. Masterclass starts in 10 minutes, so we'll see those of you there. See you.
Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.
Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?
Chris: It's been good. Happy to be back in Austria. How are you doing?
Bradley: Yeah I bet man. Back on your home soil huh?
Bradley: We got Hernan here, what's up Hernan?
Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.
Bradley: YouTube and you want to start naming off all the IFTTT properties?
Hernan: We can, we can, it's going to take me a while.
Bradley: We've got Marco, hey Marco.
Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.
Marco: [crosstalk 00:01:17] That's how I roll man.
Hernan: What happened to rain season man?
Marco: It's the rainy season, what can I tell you?
Bradley: We're like a ship without a rudder when Adam is not here you know?
Chris: Let's focus.
Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?
Bradley: You see what happens? I don't take notes.
Marco: Giving people the opportunity to sell our stuff.
Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?
Marco: We can.
Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?
Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.
Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.
Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]
Marco: Yeah, I was going to say … man, shit.
Bradley: Hey Hernan, did you want to comment on that as well?
Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.
Marco: Can I give away one since you guys all got to?
Chris: Yeah, go ahead.
Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.
Chris: Yeah. Enough.
Hernan: Come [inaudible 00:08:34] learn the rest.
What Is The Best URL To Submit In Serp Space's Backlinks Service?
Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.
I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.
I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?
Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.
Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.
Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.
Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?
What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?
I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?
Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.
Bradley: Yeah, it'll drop.
Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.
Marco: It's a trap.
Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.
Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.
Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.
When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.
Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.
Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.
Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.
Hernan: I put the link on the events page.
Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?
Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.
If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.
If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.
What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?
Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.
If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.
Would A 301 Redirect Fix Websites With Duplicate Content Issues?
Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.
If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?
Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.
Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.
Marco: Snapchat is not in IFTTT I just checked.
Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.
Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …
Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.
Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.
Bradley: Yeah, it's not just about SEO it's about driving traffic right?
Chris: The end result that you want if people visiting whatever it is that you're trying to promote.
What Is The Average Time You Maintain A Website's Ranking?
Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.
Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.
Is There A Difference When Naming Links Without The Brand Name?
All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …
Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …
Bradley: Don't test with it.
Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.
Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.
If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.
Do You Have Notes For IFTTT V2 Videos?
All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.
Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs?
Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?
Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.
For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.
Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.
How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?
Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.
Any Thoughts On Tony Peacock's Embed Network?
“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.
How To Make Citation Unique For 2 Business Names Sharing 1 Address?
Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.
Hernan: Somebody has to do it.
How To Have Multiple YouTube Channels In Same IFTTT Account?
Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?
Difference Between Curation Mastery And Content Kingpin
Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.
Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.
Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.
All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.
In the 69th episode of our weekly Hump Day Hangouts, one viewer asked about the possible content duplication issues when using a template for optimizing a business franchise in different local listing sites. Moreover, he wanted to know if it's recommended to syndicate posts from each city domain to a branded network.
The exact question was:
Okay, so I've setup a branded service for local business on a root domain and I've created subdomains for regional cities. My intent is to lease out the map listings and subdomains. For example “Ann Arbor Premier Septic Systems”, “Lansing Premier Septic Systems”, etc. Couple questions;
1. Since I'm branding the service and treating each city like a franchise, I'm using the same template, graphics, and brand name for each website, changing only the content, city specific NAP, Json markup, etc. Am I going to get myself into trouble branding across subdomains like that?
2. Similarly, can I syndicate blog content from each city subdomain to my main branded IFTTT network, or should I create a separate branded IFTTT network for each? My thought here is it would look natural having a branded franchise service syndicating content from its franchisees. Yes? No??