Best Practices in Ranking Ecommerce Websites That Have Been Stuck at the Bottom of Page 1

By April


 

In Semantic Mastery's weekly Hump Day Hangouts, particularly in Episode 65th, one question asked was about tips and strategies on how to improve the ranking of an e-commerce website, which has been in the bottom of the first page for quite some time.

The exact question was:

I do SEO for a large and successful e-commerce website. We've seen some great results with rankings… some of our most targeted keywords, however, seem to be stuck at the bottom of page 1, top of page 2. I have a branded IFTTT network (we update the site with News 2 times a week and a Podcast once a week) and we do regular outreach (we have some great high authority links). What would you guys do from this point on to move those keywords up from the bottom of page 1, top of page 2?

This Stuff Works

Creating YouTube Ads for e-Commerce Sites

By April


 

During Episode 59 of Hump Day Hangout, a question about YouTube ads for e-commerce sites was asked. He would like to know if it's possible to run a YouTube advertisement even if you do not own a website.

The exact question was:

 

How do you we run youtube ads for products from our shopify stores or other ecom platforms? I am selling tshirts on gearbubble.com which is a print and ship site where my store is just a page of their main site. Since they print and ship for me through their site it is very hands free but now I am worried that I wont be able to run youtube ads cuz I dont own gearbubble thus cant verify it with youtube.  Thanks, Merry Xmas!!