In Semantic Mastery's weekly Hump Day Hangouts, particularly in Episode 65th, one question asked was about tips and strategies on how to improve the ranking of an e-commerce website, which has been in the bottom of the first page for quite some time.
The exact question was:
I do SEO for a large and successful e-commerce website. We've seen some great results with rankings… some of our most targeted keywords, however, seem to be stuck at the bottom of page 1, top of page 2. I have a branded IFTTT network (we update the site with News 2 times a week and a Podcast once a week) and we do regular outreach (we have some great high authority links). What would you guys do from this point on to move those keywords up from the bottom of page 1, top of page 2?