How Do You Expand The Number Of Keywords On A GMB For Greater Coverage?

By April

YouTube video

In episode 215 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to expand the number of keywords on a GMB for greater coverage.

The exact question was:

Question#2:

I've explored different niches, done the keyword research to see (according to Google Ads) that traffic projections and with a 13% conversion for phone calls, the math would yield X numbers of lead per month.

This X number of leads per month in some niches can be dissapointed to say the least – the value & effort ratio is missing. For example, I worked on a local niche that after everything is said and done, I would be expecting to generate 1 lead every 2 months using 25 or 30 keywords in my initial effort with a GMB. It wasn't until I would expand the keywords to 600+ keywords where I could generate 80 phone call per month (now we're talking some $).

So can you comment on this call flow and how to expand the number of keywords on a GMB for greater coverage?

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