Do You Recommend Buying Expired Domains When Using SEO Shield And Other MGYB Products?

By April

YouTube video


In Semantic Mastery's weekly Hump Day Hangouts episode 316, one viewer asked if the team recommends buying expired domains when using SEO Shield and other MGYB products.

The exact question was:

Do you recommend buying expired domains or should I just create a new domain in regards to using SEO Shield and your other products?

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Is There A Benefit To Using A Niche-Related Expired Domain To A Local Business Site?

By April

YouTube video

In episode 288 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is a benefit to using a niche-related expired domain to a local business site.

The exact question was:

Hi Guys, I hope everyone is still well this week (smile) . . . I was wondering, if you can find an aged expired domain that is niche related and has a “”clean”” backlink profile, and you 301 Redirect it to a new local business site domain, is there any significant benefit to “”pumping up”” the aged domain by pointing MGYB services like Link Building, Press Releases, Syndication Network, and RYS Drive Stack to it, and if so, can you get away with 10X the amount of backlinks to it since it's not the “”money site””? . . . Thank you VERY much for your help as usual

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Is Using Expiring Domains With Keyword-Optimized URLs And Redirecting Them To The Google Site Better Than Using PBNs?

By April

YouTube video


In episode 229 of our weekly Hump Day Hangouts, one participant asked if using expiring domains with keyword-optimized URLs and redirecting them to the Google site is better than using PBNs.

The exact question was:

is it a good idea to find expiring domains with keywords in the URL and natural links going to them, and 301 these to a Google site.

or would it better just to send PBN's to the Google site instead.

assuming the PBN's will probably be more powerful but will probably be random URL's compared to relevant URLs and less power with the expiring domains.

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Should I Redirect An Aged Expired Domain With Decent Metrics To The Brand New Domain Or Vice Versa?

By April

YouTube video

In episode 173 of our weekly Hump Day Hangouts, one participant asked whether one should redirect an aged expired domain with decent metrics to the brand new domain, or the other way around.

The exact question was:

Is it better to use an expired aged domain with decent metrics for a local lead gen site to get its built-in “”seo juice””, or to use a brand new geographical and/or business niche targeted domain with the aged expired domain 301 redirected to the new domain?

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Best Practices For Re-Publishing And Linking Out From Expired Domains

By April

YouTube video

In episode 125 of our weekly Hump Day Hangouts, one participant asked about the best way to republish and link out from expired domains.

The exact question was:

Hi all as you mentioned last week, I can publish an expired site and link out from that expired site that I recovered from wayback (HTML version) to my money site or to tier 1 properties?

Which is the best option?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

YouTube video

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

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Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

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Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is …, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 110

By April

YouTube video

Click on the video above to watch Episode 110 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Adam: Hey everybody. We are live, and welcome to episode 110 of Hump Day Hangouts. We got part of the group here, so we'll do quick hello, and then we'll get started. Marco, what's going on man?

Marco: Quick hello.

Adam: Well played. How's the weather?

Marco: It's great, man. It's fabulous. Rain is leaving us, so now we won't have rain for about four or five months, and it'll still be warm.

Bradley: That's because all your rain is going to where Adam lives as snow.

Marco: Yeah.

Adam: That's why I got my beanie on in case we get an avalanche in here.

Marco: Oh crap.

Adam: How about yourself, Bradley? How you doing?

Bradley: I'm good. Happy to be here. I've got a lot of questions already.

Adam: All right. We'll keep going then. I wanted to let everybody know, next week, if you're subscribers, you're going to be getting an email with some special offers. We've got a couple offers next week that we've never had before. Going to leave it at that. We got some cool stuff coming up, and we're also going to be tying that in with some charity work that we're doing. We're going to be donating some money from each of the sales to two foundations I guess you call them. Toys for Tots at the USMC Foundation, and then the other one I believe, Bradley correct me if I'm wrong, but it's the Shriners Children Hospital.

Bradley: Yeah, Shriners Hospital for Children. Correct.

Adam: That's it. Got you, so we're going to be donating 10% of every sale to both of those, or dividing up between those two. Not to get that wrong. Hopefully, and also if you're interested in just donating, we may put a link definitely up to that. If the products aren't for you but you feel like donating and you're in the spirit, then by all means help out some kids over the holidays.

Then Marco and Bradley, you had something about Near Me, right? We had the webinar last week. I think some people were still asking us about the Near Me webinar we did with Mike Pierce, so if you just want to fill people in on what was going on there.

Marco: Sure.

Bradley: Before we do that though, got to say hi to Chris and Hernan who both show up fashionably late. Hey guys.

Hernan: Hey guys. Sorry about that, but for some reason Hangout wasn't liking it.

Bradley: Blame Google.

Chris: Same here.

Hernan: Yeah, always.

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Near Me Domination

Bradley: As far as the Near Me stuff guys, since the webinar that we did with Mike Pierce and Angel Cruz about the Near Me Domination is what it was called, and looking at the Near Me key words there's a shit ton of traffic there. It's kind of tricky as how to I guess monetize that traffic properly. If you're going with local there's I think some restrictions or some road blocks, because people that are searching with the Near Me key word are typically – I mean, that's like a national search. In other words, it doesn't matter where they are in the country, they'll search for that. Optimizing for SEO purposes, there's a ton of traffic. I haven't been through the course 100%. I've scanned through it, but I think that for local stuff there are some challenges that again, are probably resolved within the content itself, but I haven't been through it like all the way through. However, that said, I've been playing with it ever since last week, because when I saw how much traffic there was on those key words it really got me excited.

You guys know I've been doing a ton of pay per click click stuff, Adwords stuff, so I set up several different campaigns now for Near Me key words, and I'm testing affiliate offers. What I'm finding is there is a ton of traffic in those Near Me keywords. For affiliate offers the challenge is people typically that are searching for something Near Me are typically looking for a service or a class or whatever that's near them, so trying to monetize that traffic with affiliate offers is been a bit challenging for me. I'm getting a ton of clicks through to my landing page, but I'm not sure that the offer is jiving correctly with that type of traffic. I'm going to keep testing with various offers to see if I can capitalize on the traffic that's there. It's pretty exciting, and I think I'm going to continue testing with it. I've thrown a couple hundred dollars in the traffic in the last week at it already, and I plan on continuing to test until I find a few methods that work really well. I highly recommend that you guys check it out. I don't know if that offers going to be open for anymore than probably about another 24 hours or so. Adam do you know when it closes?

Adam: Yeah, we'd have to look. I put on there – I'm not sure. Sadly, it might already have ended, but I think – They said a week, and I thought it was last Wednesday, but if not, like I said, check out the webinar. There's some killer information in there.

Bradley: The last thing i want to say about it is just that I think that there is a ton of traffic there. There's no doubt. I've proven that through my own data, which by the way, we're going to have master class after Hump Day Hangouts today. I'm going to be going through some of the Near Me campaigns that I've set up and ad words with the master class guys, so those of you that are in master class, you'll be able to see some of my data from the last few days, so I'll share that with you. But what I'm saying is there's a ton of traffic there, and why not take advantage of it while it's there. What I mean is, every time we find something guys in marketing, especially when you talk about SEO, but I'm doing strictly the PPC stuff on this case study, is we typically want to look for stuff that has longevity. I don't know how long this will last, except that Google is promoting the Near Me searches. They are, and in the webinar Angel pointed that out through what they call micro-moments and all that, so they're actually pushing that.

In part, when you do a search on a mobile device in Google, you'll see for almost every keyword the auto suggest will suggest whatever your keyword is plus near me, and that's even starting to show up on desktop searches. While there are some challenges there, there's a ton of traffic to be had, and I think that we should be exploiting that to the best of our abilities, which is why I'm testing so heavily on it right now. We'll have more data as some more test results come in. Marco, did you want to comment on that?

Marco: Yeah, and it's really simple. I mean Google is behind this, and so they can end it at any moment they want. I mean they could end search at any moment. It's Google's company, guys. They can do whatever they want. They're going to piss off a whole lot of advertisers if they do that, because there's people that are actually paying, like you, for ads for Near Me. If they stop, how many people are investing money in Near Me searches, and ad words, and YouTube ad, and whatever else people are buying ads for. Think of it that way. Personally, I don't think it's short term. Neither is it long term. They're pushing people some kind of way. I don't know what they're trying to teach [inaudible 00:06:42]. I don't know what it is they want the AI to learn. I don't know what they want from this, other than just tons of data, these micro-moments, because [inaudible 00:06:53] just Near Me searches, right? Go ahead Chris.

Chris: Well, the thing is they will replace [inaudible 00:06:58] GPS data, or like data they get from the mobile phones, location based. They get all the data right now and collect on that, and we can literally bank quite nicely on that when they are collecting data. [inaudible 00:07:11] just replace it on any kind of mobile phone and get the data from that phone and it's just replaced.

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Bradley: Yeah, but until that happens why not take advantage of it is my point.

Chris: Exactly.

Marco: When we came out with [inaudible 00:07:26] academy people kept asking, “Well, wouldn't they just close the loophole?” Well, yeah, of course. They just could.

Bradley: It's been two years though.

Marco: They haven't, so why not just keep taking advantage of it? This is the way we do it. We always tell you, “Never experiment on a client site.” So go get your own stuff, do it as an addition to whatever it is that you're doing for your clients. Add a page. If anything happens take it away. Go into a sub-domain. Protect your client at all times, but by all means take advantage of this right now.

Bradley: I agree with that 100%, so anyways. Anything else we got guys, before we move on?

Adam: I think that's it.

Manually Linking To The Blog Posts In The YT Google Video Profile That Ranks Higher Than The Brand Page

Bradley: Okay, cool. Well, let's get into some questions. We'll start with Jordan. He says there's a diagram on the IFTTT Facebook page that makes this a much simpler question, ha. Okay, Jordan. I'm not going to go pull that up right now. Somebody else wants to pull that up for me, and maybe drop the link.

Adam: [crosstalk 00:08:34] actually. Must have clicked on it [inaudible 00:08:36] down earlier.

Bradley: Yeah, okay. Had done for you network built for YouTube for a church. Thus, I have a Google branded page for non-profit client Milestone Church that syndicates their YouTube along with a corresponding profile [inaudible 00:08:52] as pastor little Jeff, or Jeff Little, excuse me. There is also a separate RSS blog fed Google page for the pastor – Okay, blog fed Google page for the pastor that syndicates the blog and corresponding profile for the pastor that receives a blog RSS fee that is built around the leader's name. We are naming this term to search well. Okay. Currently the YouTube fed video Google profile – YouTube fed video Google profile. Number one profile is searching better for pastor Jeff Little than either of the blog RSS branded page or profile number two from the term – Yeah, this is freaking confusing. Do we have a link somewhere for that guys, for the diagram? It would help if I had a diagram.

Adam: No, I'm looking right now. [crosstalk 00:09:43] if you've got it, [inaudible 00:09:44] later on Facebook or something.

Bradley: We might have to come back to this one Jordan. Question, would it hurt to manually link to the blog post in the YouTube Google video profile number one above? Link to the blog post since it ranks higher, or would Google see having a branded page around the person featuring all the posts plus a different profile sharing all the blog posts as gaming the system? Recommendations. Again, without looking at a diagram to where I have a better understanding of this, this is a little bit abstract for me to visualize in my mind.

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Adam: Just got it.

Bradley: You did?

Adam: Yeah, what do you want me to –

Bradley: Drop it in slack. [crosstalk 00:10:24].

Adam: As soon as Facebook plays ball here. There we go, all right.

Bradley: Let's go check it out. YouTube feed, persona – Oh, I know you guys probably can't see this. Let me click on it. Maybe I can zoom in. Corresponding profile persona of pastor little Jeff. Okay. Best ranking for pastor Jeff – Now why do I keep saying little Jeff? Dyslexia kicking in for some reason. It's selective dyslexia. Will it hurt to manually share the blog post to YouTube profile? No, it shouldn't, and the only reason I say that guys is because it's okay to share to both a Google plus page as well as to a profile. It makes sense to do so. I mean, think about it guys. We set everything up in the IFTTT training using pages. The reason we do that is because you haven't been able to post by any automated fashion to a profile until recently, which I think was pointed out to us last week on Hump Day Hangouts. That buffer now allows you to connect to profile, which I confirmed that today actually, and so that's pretty cool. Google had never allowed anybody to automate posts to a profile. It was only automated to Google plus pages, and so that's why we always used pages, number one.

Also, you can separate the page from the persona that way, and that way the persona could actually have multiple pages if needed, and you can syndicate different content to the different pages, so that's in part why we didn't do it. It makes perfect sense that if you have a legit profile that is associated with the page or the business or the brand, that you would also share your stuff on that profile. Particularly because most of the time, the Google plus profiles are going to have more followers and more engagement interaction than pages do, right? That's just the nature of Google plus. If you go through Google plus posts, like just in your Google plus feed, you'll notice that almost everything is done via profile. Like all engagement and most all posts and everything else. Typically the brand posts have very very little engagement, right? Anything that's posted to a brand page has very little engagement. Usually there's not as much interaction, that kind of stuff. You'll see that most profiles are associated with some sort of brand, but the activity is produced from the profile itself instead of through a page.

Again, if you have a specific situation like what you're talking about here Jordan, then yeah it makes absolute perfect sense to be able to also post to the Google plus profile, and you can automate that now apparently, according to Buffer. You might just want to – So that you don't have to do it manually. Unless there's a reason why you're doing it manually, you know so you can add additional stuff into the post and all that, that's fine if you want to do that. If you want to automate that you could always set up a second IFTTT account and a second Buffer account, and therefore you could automate those posting over to the profile page as well. Does that make sense? Guys, was I clear on that?

Hernan: Yeah, I think it was clear enough really.

Website Version To Choose When Evaluating Metrics Of Expired Domain In Majestic SEO

Bradley: Okay, well then we're going to move on. Okay, Dean says, when evaluating the metrics of an expired domain in majestic SEO, would you use the values given by – Oh, this is a good question Dean. You have to look at all of it, Dean. In fact, Terry Kyle – Let's see if we can look this up real quick. Terry Kyle … Let's just go look at his blog really quick. He has a great post about this very specifically if we can find it, and I'm not going to search for it guys. You can search for it yourself, but – Let's see. He might have it here. Just a second. Right here. Well, no, that's not it. This is a different one. This is a different post. Anyways, go search on Terry Kyle's blog. It's guys. Go search on the blog. Go look through his blog posts. It's somewhat of a recent post within the last two or three months, but he talks very specifically about that. About how whenever you're looking at a domain, especially a domain that you're going to purchase that has expired or whatever, and you're looking at a majestic, you got to look at all versions of the domain, which sucks.

It's really stupid. I wish there was some sort of mean or average that majestic could come up with for all the different variations. It's going to be different if you're looking at sub-domain or the root domain, and that includes dub dub dub dot, or any other sub-domain. Whether you're looking at the full URL including HTTP. All of those are all going to give you different values, and on top of that, you multiply all those different variations by two because there's a historic and a fresh index, and everything is going to give you different results, every single one of those. It ends up that you end up with like ten or twelve different metric values from majestic for every single domain that you look at. It's incredibly irritating, but you have to look at all of them and then make the determination.

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Typically what I do, and again off the top of my head, I think the best version to look at is just the root domain, in this case. Like if you were going to have a final say that would be the one that I would think would be the best, but again, I'd have to reference Terry Kyle's blog post to get specific on that again. I'm not going to find it for you guys. Just go to his blog and look for it. It's a great post, and he talks about that in detail. Any comments guys?

Hernan: I would suggest that you also subscribe to his blog. [crosstalk 00:16:39] yeah, it's a great blog. Terry's always got [inaudible 00:16:44]. We take a really similar approach with the no bullshit approach. We were saying we were testing it, etc cetera. It's kind of our own [inaudible 00:16:59] if you would. I would suggest you go ahead and subscribe to his blog. We learn a ton of things from Terry Kyle, and not only that we kind of test stuff and then we give it our own tweak. He is also grabbing stuff form our site. I talk from time to time with Terry Kyle via Skype, and he would tell me that he saw one post or whatever from [inaudible 00:17:25] and I could tell he was really interesting. It's a two way interaction, so you guys can get a ton of value from his blog as well.

Bradley: He's one of the people that I truly respect in SEO guys for sure. Definitely go check out his blog, and look that one up specifically Dean. You'll find a great post about that. Chris has got a good point. He says choose the most advantageous and use that as your canonical. In other words, point all of the other versions to that as the canonical, but you know again, just go though that blog post. It'll give you a better idea.

Semantic RSS Plugin

Chris W says, “Does your RSS plug in cause any sort of duplicate content issues if you also have [inaudible 00:18:08] installed?” No, Chris. No. There's no duplicate content issues because of an RSS feed. All an RSS feed does is display content from your blog. A standard RSS feed is not indexable. Google won't index an RSS feed. Now, some of the third party RSS apps that you can use, like FeedBlitz for example. FeedBlitz will index your RSS feed, because it's formatted like an html page anyways. But even so, that's not duplicate content, because it's typically going to be just snippets, and there's going to be multiple snippets on the feed, which will change dynamically every time a new post is added to the blog. It will never be considered as duplicate content.

Not only that, but our RSS plug in gives you a custom RSS feed URL, and then the [inaudible 00:19:03] just uses your standard word press feed, so, right? Those are not going to be duplicate content. They're just two different feeds, that's all. So no, it will not cause any duplicate content issues, okay?

Duplicate Content Issue That Should Be Avoided With Adwords

Skye says, “What are the duplicate content issues that should be avoided with ad words, and what happens if an exact match phrase was deleted at some point?” I'm not sure what that means, Skye. That you should be avoiding ad words? I've never had any content issues with ad words period, duplicate content issues. I don't know that there is, and I'm not sure what you mean by an exact match phrase was deleted. I'm not sure what that means. If something was deleted just add it back. Maybe you can clarify, Skye. Until then, I'm going to move on.

Indexing A PDF In Google

RYS Academy‘s been updated, guys. Sorry, that was a bad link. How do you get a PDF index to buy Google? Well, the same way you get anything else indexed, Dr. Brian. You can submit it directly to Google. Make sure, first of all, it's like a public PDF. The thing is, is if you've uploaded a PDF let's say to Google Drive for example, or to Amazon or Dropbox, or something like that, unless it's a public link, which you set that as the share URL to make it public for anybody to view, and make it indexable that kind of stuff. You need to make sure that that setting is set correctly, number one. Then all you need to do is go submit the URL directly to Google.

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You can also Tweet the URL if you want. If you've got an active Twitter account. It's crazy, but especially with, and Dr. Gary showed this, which is pretty cool, in the RYS Academy, but if you Tweet – For example, let's see if I can pull something up. I don't know what I have here. No I don't have a doc opened, but if you take a Google doc guys – You know how when you're looking at a Google doc you can see in the top right corner avatars of other people that are viewing it. If it's set for anybody that has the link or public you'll see generic avatars, and it'll say like anonymous monkey and anonymous ferret and things like that. But you'll see all those little avatars on the right, and that's people or bots that are viewing your document. You can actually take a Google doc URL and tweet it out if it's set to public, and you'll see all the Twitter bots come within a matter of seconds sometimes. You'll see the top right corner of the doc just light up like a Christmas tree with all these avatars, and so that means the bots are coming to [inaudible 00:21:41].

The same thing. You can do that. You can index it by submitting directly to Google, or you could do something like Tweet it out, or just build some links to it, and that will eventually get it indexed provided that it's set to public.

Hernan: To add to what you were saying Bradley, you can even upload it to your own Word Press. You can host it somewhere that is public. Again, in the route for example, of your server, and as long as it's accessible by Google, it will crawl the entire doc, because the PDF can have live links that Google can actually follow. It can crawl the text within the PDF, so that's that. Another option I've had great success with was uploading to PDF websites, like PDF hosting websites. Like script, slide share. If you have a slide deck you can turn that into a PDF. Doc stock is another one, but if you upload to script, a PDF, you will get a ton of views and a ton of hits from script, and you have a high chance of ranking it as well, which is the main point.

Bradley: Document sharing sites. That's a good point. Also, Dr. Brian, just so you know, when I said submit directly to Google. Just go to Google and search for submit URL. Submit URL or submit URL to Google, and it's going to be the first link that shows up. Guys, when in doubt go to Google. You can literally submit the single URL directly through Google search console and you're telling Google to directly come crawl this URL please and index it, okay? Problem solved.

Hernan: Just to add on to that, if you spam that URL submitter, you get your IP sandbox.

Sharing RSS Feed URL For Multiple Clients

Bradley: Yeah, that's true. Don't spam it. All right Chick's up. He says, “Cheers. Since several RSS feeds are utilized to power up a tier two network, do you think having three to four customers in either the same or similar niche can share that network from their branded tier one branded networks?” Yes Chick, absolutely you can. As long as it's – Remember guys, tier two networks, which I haven't been recommending for damn near two years now, at least a year and a half. I recommend that you stick with a single tier branded network only for blog syndication. For YouTube syndication there is no limit to how tiers you can go out, because there is no footprint issues, but for blogs there always has been. We try to reduce that by injecting relevant content triggers, or content sources into the tier two networks so that the tier one branded networks continue to only post content form the blog itself. Not other people's content. Unless it's a curated piece of content, in which case it's still being posted from the money site blog, they're just referencing other people's content within the post.

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At the tier two point, the trigger point, so the tier two IFTTT accounts, you can inject other RSS feeds from related content searches, preferably high authority sources, so that you can continually theme your tier two networks and reduce footprint issues. Damon Nelson has RSS masher. I think it's [inaudible 00:25:07] now, or I think it launches tomorrow. We did a special webinar with him last week. It was opened up to our audience only. If you're interested in that I'm sure Adam or Hernan or somebody would drop the link. His RSS masher actually has changed my mind about for blog syndication. Full tier two network. In fact, I spent about two and half hours today developing out the recipes, or the applets I should call them, specifically for that, and no I'm not sharing those here. If you purchased RSS masher, Jamon's going to be holding a webinar next Wednesday evening, so the 21st. At I think 7 p.m. No 100% of the time off the top of my head, but it's next Wednesday evening, and it's a follow up at the end of launch where he's going to be talking about best uses and stuff like that of RSS masher.

I am going to be coming on as a guest to talk about specifically how to use RSS masher for tier two triggers, which now I'm okay with using that for blog syndication. Full tier two networks for blog syndication. I'm going to cover that next week Chick for his webinar. Maybe after that webinar, and maybe after the first of the year or something I'll share that strategy with the rest of everybody else. To answer your question, yes if you have a full tier two network – Let's say you have three two tier rings, and you have three or four or five clients that are in a very similar or related industries, each with their own branded networks, yeah there's absolutely no reason that you can't share that two tier network across all of them. Remember, they're just supporting networks. That's actually a good way to do it in my opinion, because now you're going to be syndicating content from multiple money sites out to tier two instead of from just one, which is where the footprint issue comes in.

The whole reason why we use relevant content feeds from other sources at tier two is to reduce footprint so that the tier two networks don't always just have content being republished from one blog. That's clearly a footprint. You're doing that clearly to gain search results. If you're using four or five money sites to feed out to the second tier blogs, you end up with the tier two networks being fed with multiple content sources so that it's not always just pointing back to one location. In fact, that would reduce or eliminate your footprint issues on its own. You wouldn't even really need related content feeds at that point if you had enough other tier one blogs actually feeding out to tier two if that makes sense. Was that clear as mud?

Marco: Hopefully I didn't confuse you guys with that. We're going to be talking about –

Hernan: I think that's pretty clear.

Can You Upload And Publish Tier 1 Videos Directly To The 2nd IFTTT Ring Or Use The YT Like Recipes?

Bradley: We're going to be talking about this, like I said, next week. Anybody that picked up RSS masher, whether it's from our link or direct from Damon, it doesn't matter. I'm going to be on the webinar with him next week, and we're going to go over this strategy specifically. Ivan's up. “Hey guys. I finished creating a second IFTTT branded network.” Beautiful. Plus one. “Around a new service for video promotion. No website yet. How should I use the videos of my first network? Can I upload and publish them directly to the new ring, or use the YouTube like recipes?” Like recipes, Ivan. That's the best way to do it buddy. Just go ahead and set up the like recipes. They're in the account workbook template. Make sure that you're logged in to that channel, for that second network I mean, logged in to that channel, that YouTube channel, and then go like the videos from the first channel. They should syndicate out to your second network, and that's the best way to do it.

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Greg says, “Wow, got my RYS stack back so quickly from the recent special. I am super impressed.” Plus one. Awesome Greg. Thank you. Justin, our RYS stack builder, is a ninja. There's no other service out there that can build them like he does. I promise you that.

Are Google Sites No Longer Free?

Craig's up again. He says, “Tried to map a domain to G site recently, but wasn't allowed to. Are Google sites no longer free? When I looked they were coming up as part of the G suite, which is a minimum of five dollars per month. Will this affect stack or am I being paranoid?” That's a good question. Marco, I'm going to have to have you comment on that, because it's been a few months since I've built a G site.

Marco: No, I just built one yesterday.

Bradley: Okay.

Marco: I haven't mapped any, so that might be the only way you can map now is by paying Google. I'll have to check it out, but Justin would have told me we now have to pay for G sites if the problem were that they can't be created free. As far as I know, and I just checked yesterday because I was testing, they can still be created – As a matter of fact, I was testing both old and new just to see how much trouble I can get into. You can't do anything with the new ones, but they look really good, so no. I don't see any problems. They're still free. Now, if you want to map – He might be trying to map to the new G sites, and that might be a problem. Now, I don't see any problem with paying Google five bucks a month, because then you become a customer rather than just a mooch. It offers some protection. I'm not saying that you're totally protected, but you do get some protection, so five bucks a month for the G suite go for it.

Bradley: What did you mean by the new sites you can't do anything with them? I'm curious.

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Marco: I can't get an RSS feed, and if I can't get an RSS feed from it then I can't run it into IFTTT. I can't really do all of the stuff that I want. You used to be able to go into the html part and play with that, and now you can't.

Bradley: Yeah, probably because it's responsive right?

Marco: Yeah, that would be one of the reasons, because you can't manipulate, like you can't play with the CSS since they control it. It may be part of a future update where they go as far as WordPress has gone, and give us all that flexibility. I don't see it though. That's what I meant. That I can't do anything with it other than create a site that looks really good on both mobile and desktop by the way, or any type of device. It looks fabulous, and Justin – I forgot to mention that, right? Justin did a whole tutorial on how to create a new G site, and I might be giving that maybe during a webinar. A special webinar, whatever. We'll give that training away if you guys feel up to it. We can discuss it. Anyway, that's what I meant.

Bradley: Stop giving away the farm, dick.

Marco: Yeah, right.

What Permalink Structure To Use On A Mail URL?

Bradley: Oh, how the tables have turned. Next, Emmanuel. He says, “Hey guys. For some weird reason I seem to be having a hard time understanding how to silo out a WordPress site. In the permalinks I have a custom structure of category [inaudible 00:32:33]. When I create a new post the permalink looks like, but when I go to view the category the URL is.”

Yes, Emmanuel, that is correct. Now what you have to do Emmanuel, is you have to 301 redirect the category URL to the actual page that you set up. In other words, in WordPress if you want to set up silo structure and use pages and categories both – Remember, category structure deals with posts, not with pages. If you set a category you put blog posts in the category. It doesn't do anything with the pages. Pages are separate. If you want a silo structure with pages you create a page, which is known as a parent page, and then a child page. That will give you the same structure. The physical silo structure which you see in the URL. In other words, if you had root domain and then you had a top level page, which would be a parent page, and then you want to have a child page, then it would be, so that's the physical silo structure. You see it in the URL. You can literally see it visually in your address bar.

However, if you want to use a combination so you can go to a third level deep via posts, stay with me here guys, then you would still use categories for your silo structure using posts, but what you do is you end up – Remember, with categories you can also create parent categories and sub categories. Top level categories and sub categories, which again, will give you that same structure., but then you can go even one level deeper, and that's with posts. The way that you work that out or reconcile that inside of WordPress so that you can use a combination of pages, categories, and posts all in the same silo structure, is with the categories you go create the category, then you go create the page. If you are using sub categories as well, which would be known as a complex silo structure, then you would also create corresponding child pages. For every category you create, you create a page with the same slug. You guys get that?

Let's say that your slug is top level silo one. I know that's an incredibly long slug. You would never use that. Let's say it's top level category one, or top level silo page, you would create that as a category. Then you would go and create a page and use the exact same slug. No typos, no changes, nothing. Make sure it's the exact same slug, so top level silo page. Then you go in with a 301 redirect plug, and you can use simple 301 redirects, and you take the category URL. Anything past the .com here in this case, you would the slug part of it, you know what I'm saying, for the category, and then you would point that over to the page URL. The matching or corresponding page URL, so that, if anybody ever clicks on a category it redirects them automatically, and they'll never see it. It's done automatically, but it'll redirect them to the page, which is what you want.

On top of that, whenever you start building out your silo with supporting posts you should always link within the post a contextual link back up to the category. By doing so, you're always going to be feeding relevancy back up to that top level page. You don't want to rank a category page, you want to rank a page, so you want to make sure your category URL is redirected to your page. That's something that we cover extensively in stuff like master class and mastermind. I don't have time to draw out a diagram to show you guys that here on Hump Day Hangouts, nor is this the place for that.

Marco: Hey Bradley, I posted links to our video. We have a video series where we go into silo architecture. Simple. Complex. I posted it further up if anyone wants to click on it and go take a look you're more than welcome.

Bradley: That's a great question Emmanuel, for real. That's a really good question. I understand that trips a lot of people up. Marco, thank you for posting those. I did two videos for simple silo structure and complex silo structure, and there's diagrams in there. If you need additional help beyond that Emmanuel, come join us in the MasterClass, and we'd be happy to diagram that out for you and help you with it.

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Does Linkedin Work Well With IFTTT?

Emmanuel is back up. He says, “Also I notice LinkedIn isn't in the IFTTT 2.0 training. Does that platform not work well with IFTTT?” No it doesn't Emmanuel, or else it would have been in there. A couple reasons why it doesn't work very well. Number one, creating fake LinkedIn profiles, they don't stick. They get terminated very easily, so it's a waste of time if you're trying to create persona profiles.

Second, I have tested – It used to be a few years ago where you could post to a company page inside of LinkedIn from IFTTT, but I think that option has been removed, so I just don't mess with it. It's just not worth it. There are ways if you have your own profile for LinkedIn, because I don't recommend creating fake profiles guys for LinkedIn unless you're using Browseo. If you're using Browseo that's a different case all together, because then you're going to have a specific IP associated with that account, and you are going to leave your cookies in that browser specific to that profile anyways, so that you create a digital footprint, which is what you want. Then you can actually build out some great LinkedIn profiles and get a lot of traction and stuff with those, and not have to worry about them being terminated. Unless you're using BrowSEO, then no. I don't recommend creating fake LinkedIn profiles. They won't work. They won't last. Not only that, but it's a pain in the ass to get them to post correctly. There are ways that if you have a real profile, or if you're using BrowSEO, that you can post directly to LinkedIn from other sources instead of through IFTTT.

That's why it's not in there guys, because it's just a pain in the ass. If the company page's posting applet or recipe worked, then I would have added a section in the training for that, but since it doesn't work – I tested that somewhat recently as well, within the last few months, and it still doesn't work, so we just avoided that all together.

Any Advice On How To Get A Video Rank Back To The First Page?

Okay, Brian's up. He says, “Hi Brad and team. I have a video that was on page one of Google for about 140 searches per month. Then it dropped to page two about three months ago. I tried [inaudible 00:39:18], links, ad word for video, social signals, etc cetera. Waited for another month and the video will not move back to the first page. Any advice on how to get that video back to the first page. I even changed the title tag but it will not budge.”

My question Brian, would be have you used silos playlists? Essentially siloing out. If you've been through our YouTube silo academy, which you should have been by now, there's a couple different ways. One of the ways I call a mono-silo within that training. It really helps with videos that won't budge, but you're going to need to create a bunch of supporting videos. They can be spam videos. It doesn't matter, but you need to put them in a playlist. Make sure everything is interlinked correctly within the playlist, within the silo essentially. Then you have all of those additional supporting videos that you can use to build links to, which will force link juice back up to the top of the silo. In this case, the video that you want to rank. It's a great strategy. It works really, really well. It should still work. It's been a couple months since I've done that, but it should still work, because then you're piggy-backing off the internal linking structure of YouTube.

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Marco: I have an even more basic question for him, because he says it dropped, and then he started … He tried embeds, links, ad words, social signals, and all kinds of stuff to it. Did he do that as soon as it started dancing, because if he did he could be permanently sandboxed.

Bradley: Could be.

Marco: I mean, how soon after the video tanked did he start hitting it with everything that he could think of, which is what it looks like he did. Then, after he did all that, he waited. That's what I get from the post. I need to know basically how long did you wait Brian before you started hitting it with embeds, links, Adwords, and everything else?

Bradley: The one thing I would say about YouTube though is that I've taken videos that I have had sandboxed or demoted because of being too aggressive with links and stuff and been able to recover them by engagement signals alone, which doesn't mean buying social signals. It doesn't mean building more links or more embeds. What it means is getting viewers to your video and not spam viewers. Unless you're using something like a CT spam tool. What do I mean by CT spam? Click through spam tools such as crowd search. That's something that will work. It does help especially if you set up referral traffic. We've talked about that before. I'm sure you can find a video on our YouTube channel where we talk about sending referral traffic to YouTube videos. That helps, but also if you buy – I know you said you did ad words for videos, but it depends on what you were doing. If you do ad words for video, and you do, for example, a video discovery ad for your key words and you can get some traffic to your video, it's the engagement signals of people clicking on your video and watching. When you use ad words for video you're paying Google for views. You guys get that? You're paying Google for views.

Now, Google tells you not to buy spam views, or to try to – YouTube will terminate your account if they think you've done that. That's why those viewing services don't work anymore that use to, but if you buy views from YouTube or from ad words for video, then all bets are off. That's not against terms of service. My point is is that you can, especially if it's for a local term, and Brian I don't know whether it's for a local term or not, but you can set up your video discovery ads for example, to that video and have your geo targeting, but go with a broad, like affinity targeting or even topic targeting. Don't go with such key word targeting, because a lot of times if you have a narrow geographic targeting area you won't get much traction with just key word targeting or even placements for that matter.

Placements wouldn't be for video discoveries anyways. That would be for in stream ads, but for video discovery adds you could do something like top targeting or affinity targeting, which is very broad or very general, and you'll get a flood of traffic to your video. That, a lot of the times especially – Again, keep in mind I mentioned the geo-targeting if it's a local keyword that you're trying to rank it for, because if you set up your geo-targeting correctly, all the views that you're paying for from your ad words for videos will be form local IP's. It gives huge engagement signals, the right engagement signals to Google to help promote that video back to page one of the search results, because it's getting local IP click throughs. Does that make sense? If it's not a local video then you can still, it's going to require more views, but you can set up the video discovery ads. Target it that way to where you get clicks through to the video.

Also you can set up an in stream ad. When somebody clicks the link in the in stream ad that takes them to your YouTube watch page for that video. Most people think of in stream ads as driving traffic to landing pages, but you can use a YouTube URL on an in stream ad, in other words you can have people click through from the in stream ad over to a YouTube watch page. That works really well because then you can set up in stream ads with specific placement targeting for other videos that are completely relevant to what it is that you're trying to rank, so now you're getting relevant traffic to that video as well.

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There's two things to keep in mind here. Number one, if it's local set up ad words for video with geo-targeting, but go with broad topic targeting. Like you don't want to go too narrow with keywords or anything else. You want to go with broader topics just so you get a flood of local traffic. If it's anything other than just a local video you can also set up in stream ads on highly relevant videos as placements, and then have those ads click through to that video which will give you that topical relevance engagement if that makes sense. But also, like I said, if you want to set up strictly from an SEO point of view, if you want to set up a playlist using YouTube silo academy strategy, which is using playlists to silo out your channel. You can use something like hang out millionaire or live rank sniper, or something like that to blast dozens of spam videos out in the same playlist that all link back up to that one top of silo video, which is the video that you're trying to rank. Now you have all those different videos as spam points that you can like literally throw kitchen sink spam at because it's going to flow through back up to the top of the silo, which is the video you want to rank.

For ranking videos I don't encourage just doing strictly SEO stuff. Engagement is one of the biggest factors for ranking videos now, so if you can buy engagement signals directly from Google do it.

How Do You Know When Your Site Has Been Sandboxed?

Okay, Virginia [inaudible 00:46:20] is up. “Greetings. How do you really know when your site has been sandboxed? Thanks, Toby.” One good way is to search for the brand name. Do a Google search for the brand name and see. Your site should rank number one for your brand name search. If it doesn't, if there's third party pages and stuff like that that rank above your site, chances are it's sandboxed. Another thing you can do is search for the domain name. In other words, go to google. Search and see. See if it comes up on top. It should. I like to do both. I like to look at the brand search first and then also look at the domain search, and it should be number one both of those. If it's not there's typically an issue, but Marco and Hernan I'd like to hear your thoughts on that as well.

Marco: That's actually a good question. I'm trying to think what have been my experience in the past with this.

Bradley: Okay, so while you're thinking [crosstalk 00:47:29] hold on Marco real quick. Since I searched semantic mastery, you see how this comes up number one? You can do the same thing guys. It's search Google for and in both instances you should come up number one. Well, in that case I need to go to to do it, but in either case you should come up number one, and if you don't then there's typically an issue. That's a pretty good indication. Go ahead Marco. I'm sorry.

Marco: I have a really simple way that I test, but I don't know if we should give it away for free. That's my concern. You're going to tell me I'm giving away too much, but there's a really simple method that's like 100% sure for you to know whether your site is sandboxed.

Bradley: Are you going to share it or just tease us?

Marco: I'm asking, should I give it away?

Bradley: Yes, give it away man.

Marco: Okay. You set up a Google doc with a [gobbledy 00:48:27] gook title. Meaningless. Really long tail, and you set up a page on your site with a really long tail with the same page. Long tail page. Then you get them both to index. If you don't rank, the website for that gobbledy gook keyword, but your Google doc does, and it will, then you have a problem. You'll know if you're sandboxed immediately, because you won't rank.

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Bradley: That's true.

Hernan: I like you saying on this case, because I was looking for a panel on SEM rush. On this case I'd like to use SEM rush, because you can actually see – I think that SEM rush in terms of exposure or keywords that you are ranking for, it's one of the fastest ones. Not in terms of links, but in terms of how many key words you have actually ranking within the top 100. Besides that, if you can make a quick search on SEM rush and see how many keywords you have ranking, if you have zero or very little like a couple, there's a high chance that you are being sandboxed besides the other two techniques that Bradley and Marco have shared. That would give you quite a good panorama of what's going on.

How Do You Diversify The On Page SEO Between Branded Domain Vs EMD Domain??

Bradley: Tony's up. He says, “What is the main thing to think of when diversifying the on page SEO between branded domain versus EMD domain?” Okay, first of all, I don't recommend EMD domains guys, unless you're doing turn and burn stuff. I stopped using EMD domains probably close to two years ago now. You can still use EMD domains. There's no doubt you can. The problem with EMD domains is that you're at a disadvantage in that you're so much closer to tripping or triggering an over-optimization penalty right off the bat. You're coming out of the gate already toeing the over-optimization line. Does that make sense?

This is Adam scaring me with the Joker image. Five more minutes. Okay, yeah, but my point is, you're toeing that line right out of the gate, and so that's why I don't like to use EMD domains. You can still do it, but you have to be a hell of a lot more careful, and means all of your other on page optimization stuff that you do has to be diluted or watered down, okay? What I do is I recommend always going with a branded name, or at least maybe a partial match domain instead of an exact match domain. That's better, in my opinion, but if you can go with something branded you're much better off, because then you can optimize as usual. With EDM domains you have to be a lot more careful, because remember, the keyword is in the domain at that point.

You're already sending a signal to Google that you're in SEO, and if you have an exact match keyword in the SEO title, and then you have an exact match keyword in one of the H tags, particularly the H1 tag which is the page title, then that's Google – The first things that Google looks at when the bots come and crawl your page is it looks at your SEO title number one, your URL, your H tag or page title, your H1 tag which is your page title, and then your meta-description believe it or not. Those are the first four things that it looks at.

Why do you think it's in the top of the head section of the site? When you look at view page source all that info's right at the top. The meta-data's right at the top, because Google looks at that first. If it sees an exact match keyword in more than one of those four locations, it's already going to give your page a lower quality score right off the bat. It's tainted. It's now looking at it through an over-optimization lens. You're sending a signal, before the bots even crawl the content on the page, you're sending a signal that yes this page is most likely over-optimized.

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That's why I recommend going with a branded domain instead, and I always like to stick the exact match keyword in the SEO title. In fact, one of our mastermind members, Dr. Gary, who also behind RYS Academy, he actually posted in our MasterMind some examples of how he proved that the SEO title tag is still the most important factor for keyword recognition by Google. That was just this week he posted that. My point is is that when you're doing on page SEO for branded domains you have a lot more flexibility and leeway before triggering that over-optimization filter, in which case, by the way, I would put the exact match keyword in the SEO title, and then I would use variations of that exact match keyword in the other locations such as the page URL, the H1 tag, and the meta-description. Use variations of the exact match keyword, instead of using that EMK, exact match keyword. But for an EMD domain, I would not use the exact match keyword anywhere other than perhaps in the SEO title.

Everything else you'd have to try to de-optimize or optimize less the rest of the page of the post if that makes sense. By the way guys, keep in mind that when Google crawls your site, not just the content of the page or the post. That's why a lot of the SEO plug ins are junk in my opinion because all they do is, as far as analyzing content and telling you when it's optimized well or not. Like if you are using the Yoast plugin for SEO and you try to get that little indicator green, chances are you're way over-optimized for that page. Remember, when Google crawls the page, they're looking at your header, your sidebar, and your footer as well. Not just the content of that article body. You want to make sure you don't have the keyword stuffed in your navigation bar. You don't want to have to many occurrences of the keyword in your sidebar or your footer, because all of that is taken into play.

There's a great tool, and I know we got to go, there's a great tool that you can use. It's free. It's called SEO centro,, and if you go there there's a tool. It's called keyword density. Right here on the left sidebar. Click on that. You can paste your URL in here of the page or the post once it's been published on your site. Fill out the caption, click submit, and you'll see what Google is looking at. The page in it's entirety, including the header, sidebar, and footer. You'll see the keyword density there.

I've been using … It's funny we also talked about this in the mastermind this week too, but I've been using very specific thresholds. 2% for single word keywords, you want to stay under 2%. You'll know what I'm talking about if you use this tool. It'll show you one word keywords, two word keywords, and three word keywords that it's analyzing. For one word keywords you want to stay 2% or under. Two word keywords you want to stay at 1% or under, and for three word keywords you want to stay at .2% and under. That's just a rule of thumb I've been using since about [inaudible 00:55:43] around April or May of 2014, and it's held true up until now.

Hernan: Before you move on Bradley, I'd just like to mention because you mentioned one of the best things about our MasterMind, and that's how we get all of this input and sharing from the members in the MasterMind. Dr. Gary is one who happens to be – He helped me with RYS Academy. Clint Butler is another one who's constantly in there just killing it, and sharing all of the stuff he's doing. Now that you pulled up Wayne, he's another one that's constantly in there. Greg. It's not just us in there answering questions like we do on Hump Day Hangouts, or giving webinars or whatever. There's a whole bunch of give and take and people just sharing all sorts of different strategies, so guys our mastermind is just about the best mastermind that you can imagine. Of course I'm biased. I will admit that. I want to be totally transparent, of course, it's ours, but there's nothing like it anywhere. I can guarantee it.

Bradley: Clint, and I know we got to go before I get yelled at, Clint says, “I gave MasterMind members a bunch of the document sharing sites that have tons of link value to help boost the IFTTT stacks, RYS stacks, and money sites. I did the same with audio sites for those who leverage content in multiple formats. Join and get them.” Clint is absolutely correct. I sent Clint also a big list of sites, webtubes and stuff, and he went through every single one of them and confirmed or verified whether they were valid or not, and whether they should be used, and that was incredibly helpful, and we have a big ass list inside mastermind for that as well. Like Marco just said, our mastermind does rock guys, but enough of that. MasterClass starts in about three minutes, unless I'm late because I stayed too long for this. Thanks everybody for being here. We'll see you guys next week right before Christmas, and if we don't see you next week merry Christmas. Thanks everyone.

Marco: Bye bye everybody.

Bradley: See you guys.

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