In episode 260 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to deal with a prospect who thinks that following the free online SEO checker's audit will get him massive traffic.
The exact question was:
Hey guys, I hope you enjoy your anniversary. The SM crew has gotten me through more than my fair share of scraps. Between HDHO and MGYB, I have unmatched power on my side. I know it's just a matter of time before I see you guys at the next POFU. Question: a client of mine just found one of those SEO checkers online that do basic audits of sites. Suddenly he thinks it's just a matter of following that checker and he gets massive traffic. I explained to him those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, but I'm not there yet. Should I just deal with it until I can drop him?