Weekly SEO Q&A – Hump Day Hangouts – Episode 112

By April

YouTube video

Click on the video above to watch Episode 112 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: All right. Hey, everybody. Welcome to episode 112 of Hump Day Hangouts. Today is the last Hump Day Hangout for 2016 as we get ready to move into 2017. We got the whole crew here, so we'll just go down the list here, and at least to the way I see it. Chris, how's it going?

Chris: Good here in warm, sunny Austria, here.

Adam: Outstanding. Hernan, how's it going?

Hernan: Hey, guys. What's up? I'm cooking my ass in Buenos Aires, right now. It's hot and humid, but it's good to be here.

Adam: Summer time for you. Yeah. How hot is it down there?

Hernan: Right now, I think it's 36 celsius, 37 celsius. I don't know how that adds up to fahrenheit.

Marco: That's almost a 100, man.

Adam: Yeah.

Hernan: The problem is humidity it's like 80% or 90% humidity, right now. It's kind of nasty, but it's good, because I'm here for the last Hump Day of the year. That makes everything better.

Bradley: Sweet.

Adam: Outstanding. Marco, can you give us an update? What's going on down there?

Marco: The usual, dude. It's like, do you know that movie Groundhog Day? Where you-

Adam: Yeah.

Marco: You live the same weather over, and over. I wouldn't change it for the world, because it's warm, but it's not humid.

This Stuff Works
Adam: Nice.

Marco: It is never cold.

Adam: Nice. Bradley, how's it going? How's the east coast treating you?

Bradley: It's actually a really nice day, today. Really nice. Sunny, shiny, the weather is kind of good. Didn't feel much like a Christmas, though, I mean, as far as the weather.

Adam: Yeah.

Bradley: I had a wonderful Christmas. I hope everybody else did. I had my daughter for five days. I rarely get her for that long. It was a really good time. Looking forward to New Years this weekend.

Adam: Yeah.

Bradley: 2017 is going to be a big year for us, as well. This is the last Hump Day Hangout of 2016. I'm just excited to be here.

Adam: Awesome. Good deal. Yeah. I'm happy. I got sunshine today, I've been in the Northwest. I'm actually up by Seattle, and hopefully the screen doesn't totally wash out, can you guys see that?

Chris: Yeah.

Adam: It's coming through. Anyways, happy today, this is my last day visiting friends and family, and getting some work done on the side. I know these guys think I'm slacking. I kind of get in and communicate when I can. Let's see. We got a couple announcements, and then we'll get moving, here. I want to remind everybody, if you haven't seen it, I'm going to paste a link in here in a second, but we've got our best of 2016, so these are the tools we've been using, top of the list, things like click funnels. But, if you want to go through and check those out, it's like our top ten. Then, also the top webinars. By all means, if you've got some time, I know some people are still on vacation, or you got this weekend, take the time, check out the webinars if you haven't seen these yet. Pretty good stuff.

Also, if you haven't yet, somehow go over to Serp Space, okay, serpspace.com create your free account, check those out. We're going to be doing a big public launch with Video Powerhouse. Now is an excellent time to start using Video Powerhouse. That's all we're going to say for now, but we'll have some more information for you guys, too.

Bradley: Cool.

Adam: I think that's it. Do you guys have anything else we want to add?

Bradley: I do. I just want to mention one thing. I've been studying ad words guys, and now I'm in the middle of studying remarketing in the Google Display Network, and also starting to study Google Analytics more, because there's a lot for building remarketing lists, it's best to have segments, your remarketing list based upon how people are engaging and interacting with your site. I'm starting to learn analytics, as well. It's not something that I've ever used other than for just basic purposes.

I found this instructor on Udemy, that has got just some fabulous training on Adwords, and remarketing, and also on landing page optimization, and design and optimization. It's absolutely fantastic training guides, it's a $200.00 course. He's got three courses out, one for ad words, one for remarketing, and one for landing pages, and each course is about 200 bucks but, right now, until the end of the year, you can get courses on Udemy for 15 bucks, and it's only until the end of the year, so I'm going to drop the links here guys, for this guys courses, because I know a lot of you, not so much for Hump Day Hangouts, but for the MasterClass, which by the way, we have a MasterClass immediately following today's Hump Day Hangouts.

I've been teaching a lot of paid traffic stuff, as I'm learning. I found these courses to be incredibly helpful. This guy is really good. For the cost, at only 15 bucks, I highly recommend you guys, if you're thinking, or considering doing any sort of ad words stuff, or remarketing, or any sort of paid traffic period, that you check out these courses, and get them, because at 15 bucks a piece for $45.00 you get three really thorough, robust courses. Anyways, I'm going to drop these links, guys.

Check them out, if it's something you're interested in, get them before the end of the year. There's also a coupon code, there. I think, that coupon code is the correct one to get everything, each course for 15 bucks, if not, I know that you can sign up with a new account, and they'll give you your first one for 10 bucks, your first Udemy course for 10 bucks. Then, if you sign up for notifications, like essentially on their notifications and stuff like that, they'll send you a coupon code that you can use. I have an existing account, so right now the coupon code is already just added to my account for any course that I want to buy.

Udemy Courses (Isaac Rudansky):
Special to the end of the year: $15 for courses- Coupon: GIFTUDEMY
AdWords: https://semanticmastery.com/udemy-adwords
Remarketing: https://semanticmastery.com/udemy-remarketing
Landing Pages: https://semanticmastery.com/udemy-lps

This Stuff Works
I'm not sure if you guys haven't signed up yet, if that's the same process, or not, bu just go check out the courses, and try to sign up for a new account if you cannot find a coupon code that works, or just Google and try to find your own coupon codes. I know that they're doing a deal for 15 bucks until the end of the year, but I think you have to be a registered member. Check that out. Anyways, that was all I had. Any other announcements?

Marco: Yeah. One last one from me. I just want people to know that we're building the biggest, baddest video in map embedded network in existence. I don't give a shit who says what, we are doing it the Semantic Mastery way, you know, we're doing the IFTTT networks around our root domains. All of them won't have it, right. We're doing everything, so that it looks as natural as possible. We're trying to keep everything looking as good as possible, so that it lasts, so that you guys can get the most benefit, the most bang for your buck, let's say, but we've been working on this for a long time.

When it finally rolls out, guys, people are already using it, having great success, I mean I won't mention who it is that's been using our stuff since it rolled out, but people are using it, they're not giving us enough credit for what it is that we did. We're coming out in January. Look for it. Get on the mailing list, get in Serp Space, and push your videos guys, because I mean it's going to kill. It's going to kill.

Adam: Yeah. Definitely. I think, too, Marco, thank you I'm glad you said something, that reminds me. We will be letting people know, it's January 25th is the launch, but we've got some really cool information that Hernan, and Bradley have put together, it's actually some awesome training leading up to it. I get something out to everybody, so that you can at least get that information, and decide whether it's going to be the right product for you, if you are in video marketing, it is the right product, and if you're thinking about it, then this is either going to show you exactly why you should be getting into it, or how you can.

It's going to be pretty cool, because it's not only here go use Video Powerhouse, it's the stuff like, how can I monetize this, right? Sometimes people have issues with that. There's going to be a lot of cool stuff coming up, so we'll fill you all in on that.

Marco: Price will go up.

Adam: Yeah.

Bradley: All right. Can we get into questions?

Adam: Let's do it.

Security Issues When Embedding Existing Site Into Google With With iFrame

Bradley: All right. Rod's up first. This will be one for Marco. He says, “Hi. I'm trying to find a way to embed an existing site into a Google site with an iframe, so far I've had no luck, and I'm discovering that there are security issues that prevent this. Any ideas?”

Marco: Yeah. I cannot do it. I've tried every which way there is, old sites, new sites. The problem is there used to be, I forget what they called it, but there used to be a way where you could pull HTML into a G site, but they even took that away, because they figured us spammers would just choke them with their own stuff, so they took that away from us. We're always looking, if they ever open that up we'll let you guys know.

RSS Masher To Get Actual Traffic To The Feeds And Links

Bradley: Yeah. Okay. Greg [inaudible 00:08:47] he says, “Hey, Bradley, what are some ways to use RSS Masher actual traffic to the feeds and links to get the feeds actually found by people, and viewed? I've already done all the advance RSS academy steps from my IFTTT, which are really not from traffic. Thanks.”

Yeah. The advanced RYS Academy stuff wasn't for traffic it was more for SEO, but RSS Masher can actually generate traffic. There's a couple of ways that you can do that. Number one, you can burn, feed burner feeds from the RSS Masher feeds, because a lot of people will subscribe to feed burner feeds, or pull them, essentially scrape them to republish for auto blogs, and stuff. I've noticed that a lot. I've got some old feed burner accounts that have feeds that I generated five years ago, that have hundreds of subscribers, which is crazy, to me. I know that just burning a feed burner feed alone can actually get you some traffic. If not, actual traffic, it can get you some additional links, because people will use those feeds sometimes just to set up for auto blogs or for filler content, and that kind of stuff. You can get additional links from other peoples websites that way. Okay? That's number one.

Number two, is if you are building out syndication networks for those RSS Masher feeds, tier two networks, and they're themed well. Right? You have your own IFTTT network around it, then over time they should build up authority in their own right, and start to generate some traffic, because some of the blog posts, the posts on the web twos will get found, just naturally, organically, they'll get found, and will generate some traffic.

This Stuff Works
Another way, probably the best way, or the quickest way to shortcut that, or to generate traffic the quickest is to, if you were using Browseo, I don't know if you are, or not, Greg, but Browseo is a fantastic piece of software that if any of your networks that you set up for syndication the RSS Masher posts, or the RSS Masher feeds. I should say, if you were to take the time to actually build out the social profiles and engage, or hire a VA, which is what I recommend you do, is hire a VA to run Browseo for you, and to just work on, let's say you had, I don't know, let's just throw out a number, let's say you had five syndication networks that were well themed, persona based, or they could be sudo brands it doesn't matter, but they're well themed and you're feeding them with RSS Masher, then what I would do is have a virtual assistant actually using Browseo to start building up, like for example, the Facebook profile, and the Twitter profile of those five different accounts. Right?

That way over time, it's not going to happen overnight, but over time you should have a true real following that can generate, that's interested in that content, that's going to generate real traffic. That's where the power of RSS Masher comes in, in my opinion. SEO part of it is great, we can accomplish SEO, achieve an SEO benefit from just using RSS feeds, traditional RSS feeds, and we cover how to do that in advanced RYS Academy, and also Lisa Allen's Rank Feeder. It's a great tool for adding SEO, or for improving SEO with feeds.

The traffic aspect of it is in my opinion is where RSS Mashers shines, and doing what I just mentioned with building out some real profiles for specific networks, and then actually engaging, and building up followers, not just a 100% auto posting all the time. It's going to take a little bit of work, but once you build up those social profiles now you have a real active audience, and engaging audience that's going to send real traffic, real social signals, and real engagement to wherever you chose. Hopefully that was helpful. Does anybody want to comment on that?

Hernan: Sorry. I was muted. Yeah. I mean, I second what you were saying. We have had great results with Twitter for example, you know for personas. Using that, using completely 100% auto pilot Twitter accounts, that they will become influencers, and there's some studies, right now, and some patents, maybe this is a job for Marco, but when you can, when a persona becomes an influencer, every link that he or she posts on their social media will become much more strong. You know what I mean?

For example, many people like doctors, and I don't know, scientists, and researchers, et cetera, they do not own a website, you know? They don't. What they do is that they put papers that you can find on Google's Caller, for example, and you will find those names over and over again, and on the internet of things the semantic web, people are actually things, you know? In terms of how Google process them.

Let's say Bradley Benner appears over, and over, and over again as being an influencer on the search engine ranking space, or the search engine marketing, or whatever, internal marketing space, digital marketing space, so you will start being quoted on articles, and you will be found on Google's Caller, and you will be found here, and there, and there, and then you will have a Google Plus profile, et cetera, that link that you put out on your social profiles on Twitter, on Google Plus that you share on YouTube, et cetera, will become much more powerful and relevant than a persona. I get hammered every day with those fake Facebook profiles, you know, that you can totally tell that they're fake. You know?

That persona, that person becomes an influencer. You can actually emulate this behavior as Bradley was saying with Browseo. One of the best ways of doing it is by sharing authority content, et cetera. RSS Masher is a great, I mean we have been doing this with RSS Masher right now, but we have been doing this with other free tools like [inaudible 00:14:59], we used to do Yahoo! Pipes, which I love that tool, Yahoo! Pipes, back in the day, but the theory behind it is always the same. You can get a ton of traffic, because of authority robbing, like your website being mentioned over and over again among other authority websites, we already know that, but we have been founding that personas, the more following they get, and the more they get mentioned among other experts, et cetera, the more weight their links get. Doesn't matter where they get shared. Does that make sense? Am I making any sense? At all?

Bradley: Yeah. Of course. I mean, that's kind of the whole point, and that's where Browseo is so strong, because you can actually create digital footprints, which is what you want to do. SEO's always say, we want to try to minimize, or reduce, or hide our footprint, eliminate a footprint, but with Browseo you do it correctly, you're actually creating a digital footprint, which is what you want.

Hernan: Yeah.

Bradley: That's how you can make personas become influencers. Even if their not influencers, if you get enough following and engagement from a persona account, it doesn't have to necessarily be an influencer for it still to carry weight. You can still generate traffic, and again, like Hernan said, the links from those type of accounts that are weighted more heavily count a lot more. The links are weighted more, as well. It's not just the traffic, it's also the SEO benefit.

This Stuff Works

Using An Old YouTube Channel To Optimize A New Site And YouTube Channel

Okay. Very good. The next one. Chris [inaudible 00:16:35] says, “I have a brand new site with an IFTTT network that includes an empty YouTube channel, I will now be adding videos to. It's theme is identical to a three year old YouTube channel that I have, that only has three videos and a total of 600 views. I'm wondering what to do with the old YouTube channel, if there's anyway to use it to benefit the new site, and YouTube channel? Thanks.”

Yeah. I mean, you could, if you got, if it's a three year old channel it's only got three videos and 600 views, doesn't seem like there's a lot of traffic, although it could just be the channel because it's older, it has some inherent authority, in which case all I would do is just link out from each video in that channel to the new channel, or the new videos in the new channel. That's pretty much all I would do.

You could also add potentially if it's the same theme, like you said, you could also add those videos into a playlist on the new channel among the videos in your new channel, as well. So, if you're using YouTube silo method, which you should be, and that's using playlists to silo your channel, you could include those videos, but guys, by the way you can include other peoples videos in your playlist. That's how you can actually siphon some traffic from more popular videos. Right?

You can grab other peoples videos and put them into a playlist to help optimize for your term that you're trying to rank for. Here's a little trick, too, I talk about this in YouTube Silo Academy, but you can also put a comment in the video section, the comment section of popular videos, and mention your playlist. You don't put a spammy comment, comment on the video, make it a genuine, valid comment, but then drop, say, “Hey. I've compiled other videos around this topic, or this subject, or whatever, go check them out here, and drop a link to your playlist.

Now, sometimes that'll get moderated out, but sometimes, if you're adding value in the comments section, there's a good chance it will stick. That's how you not only get the video from somebody else's video in your playlist, which can help siphon authority, but at the same time you can put a, drop a link in that comment section that links to the playlist. A very, very powerful method. That's something I would do, Chris. I would go ahead and use those videos to add to playlists to your new channel, as well as link from the video description of the old videos to the new videos, once you have them added to the new channel. Okay?

Optimizing Videos Using Buddy VIP Keyword

He says, “Also, I just started using Buddy VIP, if Buddy shows 15 closely related phrases that can all rank easily, examples,” and he gives several examples, “Would you create 15 separate videos, or instead create only one or two high quality videos and optimize them for all related phrases?” All right. That's a tricky one, Chris. It depends on what you're trying to do. The best answer is, yes, I would only want to create one or two high quality videos, and optimize them, because here's the thing, guys, spam videos just don't work like they used to.

You might be able to rank spam videos, but the traffic conversion is really poor on spam videos. Other than just crowding other people out, like taking up more space, in other words. There is really little value in spam videos unless you're using spam videos as a link building tool to power up other videos, that are higher quality, videos with higher production value. Right? It's best to optimize one or two high quality videos from a traffic, or from a conversion standpoint, from a user standpoint. Right?

As far as for SEO than you can use all those variations of the keyword as feeder videos, essentially supporting articles. Right? Think about a silo again, and this is what I'm talking about with the YouTube Silo Academy using playlists to create silos. For example, let's say your top level term is more competitive, and you've got 15 variations that will rank somewhat easily, you could basically create a separate video that could be spam videos for each and everyone of those variations of the keywords all linking in the description area linking up to the one video, that's the high quality video that you want to rank for, for the more competitive turf.

That again, is the YouTube silo method. Right? That works really, really well, that's something that I've been doing for several years, now, is just using a tool like Hangout Millionaire, or Live Rank Sniper's is another one now that's out, or Video Marketing Blitz, which is Adam's product. Anything like that, that you can create a bunch of spam videos very quickly and then use the playlist method to build supporting article links, essentially, they're supporting videos. Right? Up to the top level term that I'm trying to rank, but again, that's strictly just an SEO method.

When it comes to traffic like actually converting visitors, and engaging viewers of the video, then you're going to have a much better success rate using high quality videos. By the way, you can take those one or two high quality videos and change them up slightly, and still use those for each and everyone of the terms. The problem is I don't like to do that on a money channel. Here's what I mean by that, on money channels, on channels that I want for long-term, I don't like to spam those channels at all, period. I don't like spamming YouTube with money channels. What I will do is create a supporting channel.

This Stuff Works
In your case it looks like you might even have one, a three year old channel that you could use, I don't know if it's the same niche, but I like to create supporting channels for spam videos that I use to link to the video that I'm trying to rank on my money channel, if that makes sense, because if you take the same one or two videos, and just change them slightly, and upload them to the same channel, optimized for all those different keyword phrases, somebody could report your channel as a spam channel, and if a YouTube moderator comes by and takes a look at your channel he or she could determine that it is a spam channel, and terminate it. That sucks, because especially if you put all your work into it.

I would recommend creating one or two high quality videos, optimizing for the top level, most trafficked terms, put those on your money channel, and then use a secondary channel, either a new one or an older one, preferably an older one, if you have one to do all your spam videos. Where you just take those same one or two videos, that you've already created and basically optimize them. There's video spinners and all that stuff that will change the file type or the file link, and that kind of stuff. Then, you could use those on the supporting channel to blast out for each and every keyword variation, but all linking to, in the video description, to the videos that you want to rank on your money channel. If that makes sense? Okay? Again, it's all about mitigating risk guys, trying to reduce the possibility, or the impact that it would have if Google or YouTube was to terminate an account. Okay?

Serp Space Link Building Service For Foreign Language Site Like Chinese

All right. Wong says, “Bradley, can I use Serp Space link building service for foreign language sites, like Chinese? I personally will supply the keyword, if I tell them what my niche is about, can your team write articles in niche, and translate to Chinese?” No. We cannot do that Wong. If you have something that you want links built to, we can do that, it's not going to be, we're not going to write something, and then have it translated to Chinese, and then post in Chinese, though, I can tell you that's not something we're going to do.

Again, if you have something that you want us to build links to, we will do that, but we will be using English based articles and stuff like that. It shouldn't really matter. I mean, I don't know, I've never done anything in Chinese, as far as tried to optimize any of that, I'm going to actually defer this to Hernan and Marco, because they do a lot of foreign language stuff. What do you guys think?

Hernan: Yeah. I agree with you, it shouldn't really matter. I've run websites with tier one, I've ranked Spanish websites with tier one English links, which I wouldn't recommend. As a test, it's funny. The reality is that, Wong, first I haven't heard much about doing SEO in China. I don't think Google is the bigger search engine over there, unless you're trying to optimize for people outside main land China. You know what I mean?

With that said, it shouldn't matter that much, because again, for foreign languages it's okay if you have a tier one network built in Chinese then you can pump it up with English back links. Have in mind guys that we don't have the tools, like there are no tools, like literally no tools to have as many variations of content.

For example, in foreign languages in Spanish, Italian, German, you name it, Japanese, we can not pin that, because it will require us to do a heavily manual labor, because the most advanced tools they're all for the English market, and whatever, you name it like the best painter whatever you're trying to do. Most of the article services that we are using will only output English content and variations, et cetera that you need for this to work will not be the same, because there are no tools whatsoever to make that happen. I would say that you test it out, because I don't think you will have any kind of issues, because usually, again, it's ways here in other languages.

Bradley: Yeah. Remember if tier two links, Wong, isn't going to matter, like Hernan just said, if you're syndicating your content to a branded tier one network, anyways in Chinese, that's fine, because our Serp Space link building service is for tier two and beyond, anyways. Essentially you power up your tier one network, or any tier one links that you want. It could be citations, press releases, whatever you want, but we're building at tier two and out from there, so we're not actually building direct to the money site, so that's like Hernan just said, it shouldn't really matter. Okay?

Best Way To Communicate With Different SEO Clients

Edward's up, he says, “Bradley I've gotten a lot of new clients, because of you, and Brian Willey, I will plus one that. I have a lot of new questions, including how to take care of so many accounts without inconsistencies while crushing my competition. I would like help from you and Hernan to be the best SEO in my area. What is the best way to communicate?”

Number one, Edward, the first thing I would tell you is start outsourcing, hire some virtual assistants that in my opinion there's no way that you can scale on your own. I don't know whether you are doing that already Edward, I'm just, for the benefit of everyone I would recommend that you start outsourcing, hiring virtual assistants, create processes, working procedures out of all of the tasks that you perform. We have a training program called Outsource Kingpin that teaches exactly the process that we use to create working procedures or a process-process, so to speak.

This Stuff Works
That's how we train all of our virtual assistants to do things exactly the way that we want them done, but that's what I recommend, number one, Edward is to start hiring virtual assistants and training them in the way that you do things, so it's great to hire green virtual assistants, or virtual assistants that don't have any experience doing SEO services, or whatever, or limited experience, because that way you don't have to unteach them, you know, unlearn them, what they've already learned, you just teach them straight from the start how you want things done, and that's what we have found to be hands down the best way to hire and train outsources. Okay. That's number one.

Number two, if you want help from me and, or Hernan the best way to communicate is to join our MasterMind, because that way you have access to not only Hernan and me, but also to my other partners as well as all of the other high level SEO's and marketers in our MasterMind. That only costs 297 a month, plus you get all of the other training that we have, most all of it included, if it's under 300 bucks it's included, if it's over 300 bucks you get 30% discount off anything else that you decide to purchase. If you want one on one consultation, I charge a minimum of $400.00 an hour, I think Hernan charges somewhere around that, maybe even more.

If you want a one on one consultation, honestly, the best thing to do is, it's more cost effective to join the Mastermind because you can still ask us questions in the actual community as well as we have biweekly webinars where we get real in depth on stuff with our Mastermind members. That's what I recommend, is you join the Mastermind, that's going to be the most cost effective for you, plus you'll get a hell of a lot more out of it than you would just from a one on one consultation for an hour from either one of us.

Hernan: Yeah. I agree. I wanted to say real quick that, in the same line that outsourcing many business owners and agency owners, because that's great Edward, you're having growing pains, which are great problems to have. I usually like to say that we as entrepreneurs we do not solve problems, we create new ones. You know?

Bradley: Right.

Hernan: I would rather have the problems that you are having Edward, then the problem of not having enough money at the end of the month, so that's great congratulations for taking action. With that said, on the Mastermind we touch base, because we have a lot of people that have their own agencies on the Mastermind, and we touch base repeatedly on productivity, outsourcing, et cetera. One of the things that I'm going to drop the last podcast episode, last week's episode 59, that we made with Adam, we touched briefly on outsource campaign, that I think that, correct me if I'm wrong, Bradley, but if he joined the MasterMind he gets it?

Bradley: That's correct. Yeah.

Hernan: Okay.

Bradley: Yes. You get Outsource Kingpin as part of the MasterMind. That's correct.

Hernan: Okay. That's cool. That's, that. One of the main pain points that many agency owners, or that they're growing their agency have is that outsource, hiring outsourcers is hard. It's hard. If you go out on your own like posting on these outsource, or freelancer, you will get hammered, literally, with propositions, postings, people applying to your job offer, and that can be cumbersome, that can be a nightmare in of itself. Then, you need to train them. Then, you need to make sure that they don't leave. We have developed a process, Bradley has developed a process, a really, really straightforward, it's super simple, and it will eliminate 95% of the manual input that you need to put, and you make sure that you get 100% of the time you will get the best VA's that you can get for that position. You know?

Bradley: That's right.

Hernan: Because you're filtering, you're doing some heavy filtering, so at the end of the day you post the way we tell you to, how to post, then you set up the funnel, and then you end up internally maybe five, or maybe three, or five, or seven, if you're too picky. You know? For that same position. It's crazy the quality of people that you end up getting from that funnel its mind blowing. At some point it happened with us with Semantic Mastery, and it happened to me, personally, because we use these funnels over and over again, that we have trouble deciding. You know?

Bradley: Yeah.

Hernan: Because we'll have overqualified people and we will say, “Screw it. We'll hire them both.”

This Stuff Works
Bradley: I was just going to say, that's typically what happens. Once we set up the hiring funnel, and run some prospects through it, once we get through the interview process, we end up with such qualified candidates that even if we only had one position to fill to begin with, we generally end up hiring two, or three at the same time, because-

Hernan: Yeah.

Bradley: They're such good candidates.

Hernan: Yeah. That's, that. I'll put the link over there. I'm looking forward to-

Bradley: By the way-

Hernan: Yeah.

Bradley: Hernan, if you don't mind, jump into Click Funnels and grab the webinar registration link for that, the Outsource Kingpin webinar.

Hernan: Yeah.

Bradley: Because, Edward, I recommend that you join the MasterMind for real, but if you want to just go through the Outsource Kingpin webinar that we did where we walk through the process and everything, there's a webinar, an auto webinar that we have set up for that, and you can always go check that out first before you pull the trigger.

Hernan: Mm-hmm (affirmative).

Bradley: Okay.

Hernan: I'm going to drop them both on the events page.

Placing Your Logo In Creative Commons Videos In YouTube

Bradley: Very good. Thank you. Ethan's up. He says, “Hey, guys. Hope you're enjoying the holiday. This question is about local Kingpin video using the creative commons videos for your YouTube channel. I understand that these videos are free to use and modify, but I noticed that some of the CC videos look very professional, had their company logo on the lower corner of the video, I may be wrong, but I remember Bradley saying in one training video is that you can put your logo in front of the old logo from branding purposes, but I just wanted to confirm. Is it okay to place your logo in front of those?”

I don't know that, Ethan, and I don't remember ever saying that anywhere, that might have been somebody else that had said that. I typically do not do that, because I'm not sure what the Creative Commons licensing states when it comes to that, so from my assumption without doing any research, I don't think that would be legal to do. I mean, what's the worst that could happen? You could get somebody that would say take the video down, or they'll report you to YouTube and you get a strike on your channel.

This Stuff Works
As far as I'm concerned I don't think anybody, there would actually be any legal recourse, but I'm not an attorney, so I'm not giving legal advice, but I just want to let you know that I typically will not do that, will take somebody else's video then put a logo overtop of theirs. Usually, I will try to find, if I'm going to use Creative Commons, which I don't very often, I know Justin Sardi likes to do that, Zane Miller likes to do that, I typically don't. I like to have videos made instead.

I'll just go to Fiver or go to Upwork, and I'll hire somebody to create videos for me as opposed to actually using Creative Commons videos, if I cannot find one, if you find something that's decent, that you don't have to modify, and coverup logos and all that stuff, then use that, but if you have to go through that trouble, again, I don't know what the legal requirements are for that or the consequences of doing that, so I just won't even bother is my point. Okay?

I'm just thinking to myself why the original creator would put their logo there in the first place and it seems entirely possible to me that some may do this to discourage anyone else from stealing and rebranding the videos. That some of the CC videos be marked by as CC by accident? Yes, Ethan. That is most likely what has happened, I don't want to say most likely, but there's a good chance that some of those videos were uploaded under the Creative Commons attribute without the uploader even noticing it, or recognizing that, being aware of it. Right?

That would be my first guess, but it also could just be that people are looking to get more traction out of their videos, and so they add them as Creative Commons, because they know that more people will look at them and possibly use them for their own marketing efforts without taking the logo off. Right? It could be that, that was done intentionally, I'm not sure what the intent was for this particular video you're talking about, but again, I typically would not do that.

Hernan: Yeah. I wanted to add real quick, Ethan, there are several levels of Creative Commons, like create a comment you can use for commercial use without citing the source, and there are some Creative Commons that you will be compelled, and you will be, it would be compesatory for you to cite the source. You know? Because there are several levels, and several categories, or licenses free to use for commercial, without citing the source, those kinds of things, but I'm guessing that you've come across one of those videos that will need you to cite the source. You know?

Bradley: Yeah.

This Stuff Works
Hernan: You can use it, but you need to give them credit, which is fine. I mean, if you want to use it, go ahead. Now, with that said, you can get videos done for whatever you are doing for five, or for five, or ten bucks. You know? I would [crosstalk 00:36:45].

Bradley: Yeah. Honestly, Fiver videos typically, a good Fiver video now will cost you 30, 35 bucks, whatever, not a big deal.

Hernan: Right.

Bradley: I mean, if it's something you could do Ethan is take the Creative Commons video and you could find hint, fact you could use Outsource Kingpin to find a video editor that you could hire on an as needed basis, like a virtual assistant. Right? You could hire a video editor that essentially just send the video, the Creative Commons video to the video editor and say, “Look. I want something like this. Can you make it happen?” A lot of the times they can duplicate something similar to that, and it will be unique to you, so it'll be your own video at that point, you're free to do what you want with it, without having to worry about any sort of legal action for misusing Creative Commons, if that makes sense. Okay?

Questions Regarding Update Webinars In IFTTT SEO V2

Greg's up, he says, “Any IFTTT training the first section updates includes several update webinars,” yeah, that's correct, Greg. “Nothing for December,” yeah, we're not actually going to have one in December, the next update webinar has already been scheduled. That's for next Wednesday at 5 p.m. okay? That is update webinar number eight. Then, in the last section of the bottom page is called Update Webinars, it just has four webinars. “Is that by design, or by design to have some of the same webinars in both sections?” No, Greg. That last module can just completely be removed from the training area.

I'm not sure why there was another module put down there for update webinars, but I'm just putting all the update, well, the update webinars, in my opinion, should be in the update section, which is module number one, or number two, I cannot remember. That's where the update webinars should be. That bottom module can be removed. In fact, somebody, you know what? I'll make a note of that. I'm going to do that right now. Excuse me, guys, I'm taking a note. Remove webinar module. Okay. Yeah.

Update webinar number eight is next Wednesday at 5 p.m. it's in the IFTTT SEO Academy Facebook group, click on the events tab, and then you can click on that link, and it will take you over to the actual Google event page, where the webinar will be held. That's update webinar number eight. Thanks for pointing that out, Greg. I know that module, that bottom module, is there, it just needs to be removed. Okay. All right I made a note of it. It'll happen in the next couple days.

Curt says, “Great Christmas. Glad you folks had a good one, too.” I did. I had a great one. Thanks, Curt. Let's see what's next? Okay. Michael says, “No coupon code needed for the Udemy course, so just go to the site, and all the prices are $15.00 each.” Awesome, Michael. Yeah. I wasn't sure if new accounts got the same deal, or what, but I know mine has that deal, and I'm telling you man, those three courses I posted, I'm just doing the remarketing one, right now, but I picked up the other two, because the remarketing one is so good.

This Stuff Works
What I really like about those is the fact that, you guys know how we do training, we don't just teach how to do stuff, we teach why you do it, too. Right? I think that's critically important for anybody. Like, me, personally I need to know why I'm doing stuff, not just how to do it. The courses that I pointed out, he goes through great lengths to build the foundation first, and I think that's really, that's so overlooked in our industry. You know what I mean? Building that foundation of understanding the technology behind what we're using and how it works, and why it works that way, and all that kind of stuff, and again, I'm just really, really impressed with the course, with the remarking course, so I picked up the other two, as well.

Okay. “What are the names of the courses?” What do you mean what are the names of the courses? I dropped the links. There on the page, Edward.

Adam: I got them covered.

Best RSS Feed Creator To Create A Feed For Any Page

Bradley: There on the page, Edward. Just go click on the links, it will take you directly to the course. Did you drop the … yes, you did. Never mind. “I need to find an RSS creator to create a feed for any page, all the ones that I used are debunked to which should I buy, RSS Smasher?” Yeah, Edward. It depends. If you're just doing it strictly to create a feed for any page. I'm not sure what you mean for that. To create a feed from a page? I'm not sure about that, but I can tell you Lisa Allen's Rank Feeder, you can take a single post, or a single page, or a single YouTube video and stick it into a created feed with other content.

That's what creates co-citations a very, very powerful method. You can make that post what's called a sticky post, so it sticks in the feed at all times, which means every time the feed is updated with new content from other publishers, and the bots come crawling that feed, your post, your sticky post, which could be again, a page, a post, a YouTube video, anything, will always be associated with that other content. It's called co-citation. Very, very powerful method. Rank Feeder is outstanding for using RSS for SEO. RSS Masher is in my opinion better for traffic generation. If that makes sense?

Rank Feeder in itself is outstanding for SEO, because of being able to basically take any static item and stick it in a feed, which is dynamically updated every time new content is added. Does that make sense? You don't even have to be the one adding content, you can benefit off of other peoples activity by creating a feed with your post, your item being made sticky in that feed. If that makes sense?

It's a toss up, really. It depends on what you're trying to do, if you're trying to do strictly SEO, Rank Feeder is the best option, if you're trying to do more traffic generation, then I would stick, I would go with RSS Masher. In fact, we have Mastermind members that are using both, which I completely understand, because one of the questions was, “Can we replace Rank Feeder with RSS Masher?” I said, “I wouldn't do it,” if you're getting, achieving success with RSS Masher, excuse me, with Rank Feeder already, if you are getting good results, I wouldn't discontinue that. I would continue using that, and that RSS Masher as another tool in your toolbox. Okay? Wow, we're almost done with questions this is going to be good timing.

Number Of Brand Navigations To Add Per Month In Crowdsearch For A Site With No Brand Search

Michael [inaudible 00:43:07] is up, he says, “My site has 40,000 impressions, and 3500 clicks per month, currently no brand searches. In Crowd Search, how many brand navigation's would you add per month for this site?” That's a great question, Michael. I would start slow and build it up. Build the volume, or the velocity of brand searches over time. What I would do is go in and create a brand search, and guys remember navigational searches are, there's several variations of navigational searches. Right?

You could have the brand name, let's just use company as the name, so Company then you can have Company phone, Company contact, Company location, Company website, you can use all of those different type, you can add Company plus keyword, right? Company plus services, like different service or products that you sell, so now you can start associating the brand name with those keywords, or those products, or services. There's a ton of things that you can do with navigational searches.

What I would recommend that you do is set up variations of those navigational searches, and then put them all in Crowd Search, but only turn on two or three at a time with very, very low volume, and then every, maybe set a calendar reminder to once a week, go in and cycle through, in other words, turn off the two or three navigational searches that you had on for the past week, turn those off, and turn on the next three navigational searches with very low volume. Then, do that over the course of a few weeks, and then start to slowly edit the volume numbers. Right? That you are increasing the search volumes. The click through.

Start increasing that over time, but I would start real, real low to begin with because if you have no brand searches to begin with, and you can find out whether you're having any brand searches guys by going into the search console. Right? Take a look at the search query report. Then, you'll be able to determine if you have any brand searches, and if you don't that's a great opportunity for you to use Crowd Search in how I think Crowd Search signs the most, and that's navigational searches. I think, that's the most powerful way to use Crowd Search, is navigational searches, and I've been saying that since it was released in November of 2014. Okay? To this day, I still think that's the most powerful way to use it.

This Stuff Works
You start to ramp that up, and over time those navigational searches are going to give, add a lot of weight to your site. It's the site weight algorithm, or patent from Google, and I don't know, that's not the official term for it, but I know that patents exist. I've seen it. You will actually add weight to your site that way. Very, very powerful method, but start cycling through that. Again, just set a calendar reminder, better yet, have a virtual assistant do that for you, that way it's not even something you have to do yourself. Okay?

All right. Cool. “Thanks, Adam, for the RSS Masher link.” All right. Hey, guys, if we don't have any other questions we can wrap it up just a couple of minutes early for the end of the year. We've got Master class that starts in about 15 minutes. I'll give it another 30 seconds or so, if you have any other questions post them. You guys have anything else you want to add before we wrap it up?

Hernan: I think we're good. I just wanted to wish everyone that they start, that they end 2016 in a great manner. They start 2017 in an even better manner, and I would suggest that maybe Adam can refer and defer to this, but I would suggest that you don't make new year resolutions, but you start working, right now, for whatever you want to achieve by the end of 2017.

Bradley: Yeah.

Hernan: Do not make resolutions, if you wanted to achieve something this year, you should have been working in 2015 to do it, so now is your time to start working for whatever you want to achieve in 2017.

Adam: Yeah. I'll tell you what, how about this? The first three people, sorry about the feedback, the first three people who give us a serious explanation of what you want to do in the first three months, and you're going to start working on it, when I get home, if you write it down, I'll pick the first three on the page, tell us what you're going to do, at least two sentences, tell us what your plan is, and I'll send you out the Entrepreneur On Fire book, so you can plan out your 100 days and get it done. We're serious about it. Get out there, get started. Like Hernan said, don't make new years resolutions just start doing something.

Bradley: Yeah. Here, I'll add something, and Michael I'll answer your question, here, in just a moment, but since we have a few extra minutes to build on with what Hernan just said, guys sit down, draw out a plan, set goals, I know goal setting is so abstract and for the longest time, for so many years in my business I never set out any goals. I never defined my goals, and wrote them down in clear written, to me, there's something about handwriting stuff, too that makes it seem like I take more action for some reason when I write stuff down by hand versus typing it out.

Take a notebook and sit down, guys, and spend an hour or two, literally thinking about what you want to accomplish in 2017. Think about where you would like to be one year from today. Where you want your business to be? Visualize it. Close your eyes. I don't care how stupid you feel sitting there doing it, just close your eyes and visualize what that day would look like at the end of the year, next year, if your business is where you want it to be at that point.

From that point you work your way back and break down, okay, what's it going to take for me to accomplish that? Start breaking it down into manageable chunks. For example, I mentioned this, I think last week, somebody asked and I said the Twelve Week Year is a book I highly recommend for planning, and that's something that you can literally, you could take your one year vision and break it down into four chunks, four big chunks, which would be each, quarterly chunks, and then all you do is take each quarter and from each quarter chunk give 25%, each one of those, you take it and you break it down into monthly activities. You take your one chunk, your quarter chunk, break that down into monthly goals. Right?

You would have three monthly goals, then you break the monthly goals down into weekly goals. You'd have four weekly goals to equal the month. Then, you break that down into daily goals. You always work your way back from the end goal back to today. That's how you, in the Twelve Week Year, guys if you haven't, I say, make 2017 the year that you apply some methodology such as that, because you'll get so much more done, it will help you to stay focused, and it will help you to avoid distractions, and avoid shiny objects, guys.

This Stuff Works
Write down your goals, and post them somewhere, like a whiteboard, whatever, post them somewhere where they're within eyesight of your workstation, so that you can constantly be reminded of what your goals are, so that when you get that JVZoo email with the new shiny object that promises riches in three days from a push of a button, you'll avoid it, because it won't be something that's actually moving you towards that goal that you're looking at. If that makes sense? Keep that in goal in front of you at all times to be a constant reminder of what your overall vision is, and it will keep you from straying from the path that will get you there. If that makes sense? Okay?

I told Michael I would answer this, “I have added five variations of brand navigation's already in Crowd Search. I set up at two per month for first month. Is that too low?” Yeah. I would think that's a little bit low, Michael. I mean, again, guys, always air on the side of conservatism, be conservative when it comes to that, instead of aggressive, in my opinion, unless it's a spam site, a turn and burn type thing, but yeah, start low, but I would say two for the first month is, that's one brand search every 15 days. I would go a little bit more aggressive than that, maybe 10 for the first month. That would essentially be one brand search for every three days. Right? Roughly.

Then, I would kind of work my way up from there, but again you can always go lower, that's fine, and build up slower. That's entirely up to you. It seems from the stats that you were posting earlier 3500 clicks to your site every month, you could go a little bit more aggressive on those numbers, and you'd be fine. If you had a site that only had 50 clicks in a month, then yeah I wouldn't say do 10 brand searches right off the bat. Two would be a good number for that, but since I think you said you had like 3500 clicks a month, you could go quite a bit more aggressive, even probably 20, 25 brand searches per month for each variation.

Again, I would start ramping that up slowly. Maybe start with 10 per variation, and cycle through them. Only run two or three concurrently at any one time. Then, every couple weeks go in and switch it out. Turn on the other ones that haven't been running. That kind of stuff. Then, ramp it up from there. Start off with maybe 10 click throughs per month, per variation. Then, ramp it up from there. Okay? Cool. Okay. I think we're done. Are we done?

Adam: I think so.

Bradley: Okay.

Adam: I think we got what? One more person wants to post just to clarify. I'll send you the book for free when I get home. Look it up. Hernan, do you remember exactly what the name of the book is? Is it the EOFire, I forget what they call it, now.

Hernan: The Freedom Journal.

Adam: Yeah. The Freedom Journal. Thank you. I used one last year, it was great. I ended up making my own book based on this, and a couple of others I've used. If you just want to tell us what you're going to do, and then this will help you plan it out. This is like a 100 day, broken up into sprints to help you achieve your goals. I think we got one more spot, if somebody wants to answer, and tell us what your plans are, and what you want to do with it, and I'll go home, I'll contact you, and I'll ship it to you for free.

Bradley: Toby, to answer your question. That email that you're talking about is the email that YouTube sends, because you're a subscriber to our channel. When you click that link, it takes you to the watch page on YouTube instead of to the event page. However, right in the description is the link to the Hump Day Hangout page. The event page, which is what you're looking at, here.

Guys, if you ever have trouble finding the event page just go to semanticmastery.com/humpday one word, and it will take you to this event page, or if you cannot remember semanticmastery.com/humpday, just go to semanticmastery.com and click on the Hump Day button on the site, and it will take you over here. Again, that email that you received is an email from YouTube because you're a subscriber. When you click on that link, it's going to take you to the watch page, but in the description of the watch page is the link to the Hump Day Hangouts events page. Okay? All right. Anything else guys? Can we wrap it up?

Hernan: I think we're good to go.

Bradley: We're done. Okay. Cool. All right. Again, thanks everybody for being here. Master class starts in five minutes. Thanks for an awesome year for 2016 guys. 2017 will be even better.

Hernan: Yes.

Bradley: We will be reaching our three anniversary as Hump Day Hangouts in October of next year, which will be what? That will be episode 154?

This Stuff Works
Adam: 154.

Bradley: Or, 156?

Adam: 156. Yeah.

Bradley: 156.

Adam: That's awesome. Yeah. Thank you, guys. Everybody, here, and everybody watching. This has been an awesome year, and I'm looking forward to 2017.

Bradley: Yeah.

Hernan: Yes.

Marco: By everyone, happy new year.

Hernan: Bye.

Bradley: Bye, guys.

Marco: Later, dude.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 95

By April

YouTube video

Click on the video above to watch Episode 95 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey everybody welcome to do Hump Day Hangouts, this is episode number 95. Today is the last day of August, the 31st, 2016. We got almost everybody here, but we'll go down the short list. I believe we're missing Chris right now, he might pop in later, but Hernan, how's it going?

Hernan: Hey guys, hey everyone. How's everyone doing? It's really good to be here.

Adam: Good, good. Marco what's up?

Marco: What's up man? Warm, but it's raining. It's raining again man. Two days in a row.

Adam: Into every life a little rain must fall.

Marco: Yeah, that's how it goes.

Adam: Bradley, how's it going?

Bradley: It's going well man, I'm happy to be hear. I'm excited about our Content Kingpin launch. It's ongoing right now, so I'm sure we'll talk a little bit about that, but happy to get started.

Adam: Definitely, definitely. Well I wonder mine people, obviously everybody hear … Let me rephrase that. Everybody watching should be able to count. So we're at episode 95. Instead we might do something on episode 100. We were just talking about this, we're definitely going to do something special for episode 104. That's going to be … You know, 52 weeks in a year, so episode 104 will be the big mark for us. That's going to be two years. Yeah, it's pretty awesome. Stay tuned for that. We'll obviously be putting out some information on what's going on there. Then, if you've opened your e-mails, hopefully you've seen them and you check them out. If you're interested to add all in content. I'm going to have Bradley talk about Content Kingpin real quick. Also, we wanted to let people know too, that this isn't just written content. There's also a video component to this. Bradley if you want to talk about that real quick.

This Stuff Works

Bradley: I'm posting on the event page right now, the Content Kingpin Q & A webinar that we did yesterday. I'm posting an event page so that you can see the posted questions as well. You're more than welcome to go check that out if you want to. It wasn't a pitch webinar, it was just basically here's what the course is, this is what it's about, this is the origins of it, how I developed it, why I developed it, and what's inside. We walk through the members area to show the training. Then we brought Zane on to talk about the Tube Kingpin, which is the up-sell. It's an offer that talks about … Content Kingpin is focused around blog content. So creating content for either your own sites, money sites, client sites, and always for link building. Content cu-ration for, and content creation for link building. That's what that cover.

Then there's Tube Kingpin, which is the up sell. Zane Miller put that together, and that's about curating videos on YouTube, and being able to use those to drive massive amounts of traffic to wherever you want. Very, very powerful method. Both of those are covered in detail in a webinar that we did yesterday. Again, it's not a pitch webinar. Literally the link is on the webinar page if you want to buy it. Just go check it out, hopefully it will get some questions answered. We certainly encourage you guys to pick it up right now while it's dirt cheap, because the price rises I think tomorrow doesn't it?

Adam: Yes sir. Tomorrow morning.

Bradley: Okay, so the price goes up tomorrow for, I think, 4 days. Then it lands on it's final resting price which is-

Adam: Yeah, once the 7 day launch is over we'll have it at a evergreen price beyond that.

Bradley: It will be the evergreen price, that's right. If you're on the fence I'd get it today, because tomorrow the price goes up another twenty bucks, and then it goes up another thirty dollars about a few days later. Get it now while it's cheap. It's stupid cheap right now guys. Anyways, that said, anything else we need to cover?

Adam: I think we're good. Marco or Hernan, you got anything?[crosstalk 00:03:33]

Marco: Yeah I'm good.

Adam: All right, let's do this.

Bradley: Okay, I'm going to go ahead and grab the screen and we'll get right into questions. I see quite a few good questions already. I'm going to zoom in a little bit this time guys, because I think it will make it easier for everybody else.

Starting right at the bottom. Let's see.

Google Penalty & NoIndexing Subdomains In IFTTT

“Hello Bradley, I hope you are doing great. I have a question regarding IFTTT in Syndwire. First of all, Syndwire, some blogs that can embed video on, but does not integrate with IFTTT like LiveJournal, SOS blogs, and Jimdo. So I was thinking create three sub-domains on my self hosted WordPress site and using IFTTT to syndicate my video to these three sub-domains. Then use these three sub-domains RSS as a trigger for Syndwire, so Syndwire can auto post my video to LiveJournal, SOS blogs, and Jimdo. It's like having additional three properties to syndicate my video automatically. I plan to no index these three sub-domains, but I know Google may crawl it, but it won't index it.” Yeah, that's correct. “So my question is if I noindex uses three sub-domains will Google tie these three properties with my three sub-domains and trigger a penalty? Or am I over thinking stuff?

This Stuff Works

You're over thinking stuff. No indexing the sub-domain and then syndicating content to the web 2, doesn't mean that the web 2 post won't index. Okay. It really makes no difference. It will be … The attribution link will point back to a link that's set to no index, but that's not a problem. That's not an issue. You're just telling Google not to index it. You're over thinking. Don't worry about that, you'd be find to do that. Okay.

Video Titles As Anchor Texts

“Assume the above scenario is possible. Is it safe to use the title of my video as the anchor text if I have a three tier two networks, is there a specific ratio that you follow for all of your IFTTT due follow properties?

Is it for a video network, or a blog syndication network? Let's see, I'm looking through it again. He's talking about embedding video. It sounds like it's a video embed network that you're doing, but you're using some blogs for additional syndication. In that case I would say it'd be fine, because you're trying to rank the videos, not necessarily the blog post itself correct? That's just my assumption based on the rest of your question. I just hammer … Whenever I'm doing, for example with video recipes, you can edit the video recipes that we provide, to either link with the raw URL, or naked URL. Or, you can use the title … You can use tokens within IFTTT to do that. Right? The tokens are what they call the ingredients. You can select “Enter URL”, or “Entry Title” so you can actually code your attribution links or, excuse me, the link in the description of the recipe. If you know what I'm talking about. Typically we do the embed code, and then we link to the actual video, Which again, could either be naked URL, it could be anchor text you want, you just code it into the recipe, or you use the video title. Then we always link back to the channel.

In channel you can link to various pages on the channel. For example, you could link to just the main channel URL. You can link to the about page. You can link to the playlist page. You can link to the videos page. It really doesn't matter. There are several pages you can use to link to, and again, the anchor text can be changed out for the channel link as well, right? You can have a naked URL, or you could use anchor text or the channel name. The channel name is anchor text, or keywords. Whatever you want to do. All I recommend is, if it's a video network, if you've got three different sub-domains, what I would do is kind of interchange the recipes slightly. Just bury them a little bit.

For example, on the first sub-domain site, maybe you use recipes that are all title anchor. Then for the second sub-domain, you use just naked URL link or text. For the third one you could use generics or whatever. All I'm saying is switch it up a little bit, add some diversity.

If it's blog properties it's different guys. If you're doing blog syndication, first of all, I don't recommend doing the two tier networks. We've talked about that a thousand times. Unless you're minimizing your footprint of it with … Reducing your footprint by using tier two related content triggers. In which case, you're typically going to be linking back with the anchor text is going to be the actual link … the title of the post that you're syndicating is going to be the attribution link. If you've got an internal link in blog post itself, remember this is if you're syndicating blog post. If you're using the blog post itself to create an internal link to a page on your site, which is what we teach, then you just got to be aware of your anchor text.

If you're using a tier two network you got to be a bit more careful, because you have to recognize that your anchor text is going to be syndicated to not only three blog properties on tier one, but then an additional nine blog properties on tier two. Because each tier two ring has an additional three blog properties. If you're doing the full text post feed, if you're syndicating a full text post, then that anchor text will get syndicated as well.

It's okay to still use a tier two network for blog syndication, I don't recommend it, but if you want to do it, you just have to be aware of that. In that case, I typically like to just use naked URLs, or generics, or very broad terms. I'm always cognizant of that when my virtual assistants, whoever, whose doing the posting, is always aware of that so that they vary the anchor text from post to post, so that we're not always hammering away on the same keyboards, because then you can get over-optimized anchor text. If that makes sense. Okay.

“Reason I was asking because of above strategy work that can use SyndWire to auto-syndicate blog content to six more PDF sites, one more blog site that IFTTT doesn't integrate with. Now I'm in doing video, but would love to know about doing blog syndication”

Okay, well I hope I answered both of those in that long scpheel. So we'll get to number three. “If the strategy works, I will have an additional seven more properties to syndicate to, If I were to interlink an additional seven of them is I going to look spammy? I've interlinked every IFTTT site, and live stream site. Should I know the seven additional properties, of should I just leave them?”

IF they're branded properties, yeah go ahead and enter … Let me rephrase that. On tier one, you'd brand them. Right? On tier two they would each be branded for the persona or the profile. Or whatever the brand is for your tier two networks. Yes, I would interlink them, because once again, what we're trying to do is establish and validate an entity. The more properties out there on the web that you can associate with a profile, or a persona, or a brand, the better. Okay.

This Stuff Works

By the way, there's a couple of announcements I did forget to mention. Number one we're going to do the IFTTT update webinar for the V2, the multi update webinar. It's probably going to be scheduled for next Tuesday afternoon. We usually do it immediately following Hump Day Hangouts, but next Wednesday, we have master class, so it would be two weeks before we could get to the update webinar. We're due, so I'm thinking I'm going to schedule it for Tuesday, but I'm not 100% sure. If it's not Tuesday, it will be the following Wednesday guys.

One other thing I wanted to mention, was next week we're doing a special webinar from 4:30pm to 6:00pm eastern. So Hump Day Hangouts will still be on next week guys, but we're going to push it thirty minutes early. I didn't even tell my partners this. So, guys just so you know were doing Hump Day Hangouts 30 minutes early next week.

Hernan: Thank you Bradley.

Bradley: We got a special webinar, we're probably going to make it public. I'm not 100% sure yet. We're going to do a special webinar for master class next week, and it will be a 90 minute webinar starting at 4:30pm and running until 6:00pm eastern. Just so you guys know.

Hernan: You never talk to us man.

Bradley: Yeah, I know I made an executive decision.

Hernan: Okay.

This Stuff Works

Bradley: Ron, I would just go ahead I would absolutely recommend you interlink the properties. You interlink them network specific. In other words your tier two networks, all the properties for tier two A is going to be interlinked. All network properties for tier two B will be interlinked. Right? You don't want to cross link between tier two A and tier two B, and the same goes for tier two C. You don't want to do any cross linking between any of those. You do want to interlink all of the properties within the same network. Okay? That helps to just build more authority, and validate the properties for the entity, the persona, the profile, whatever.

Crowd Social Signals

Another one from Adam says “Hey guys, good day. Quick question, have you come across crowd social signals it claims drip fed by real people and does it help to improve the trust level of domain, thanks”

I saw you're question earlier Adam, and I went ahead and clicked on it, or pulled it up. This looks totally like a Dan Antone service. I'm almost 100% sure it is, because it's got an interface very similar to what crowd search has. I'm pretty sure this is one of his new services. We're going to reach out to him and get a little bit more information on. I have not tested this or anything yet, but I should be in the beta testing group because we do a lot of stuff with crowd search as it is. I'm assuming this is a similar service to crowd search, except it's a social signal service, a crowd sourced social signal.

From my initial impression without testing it or anything else, if it's a Dan Antone service, it's a solid service. It looks something that we definitely would want to test and give our honest review about. We're going to be reaching out to Dan to find out more about it. Unfortunately I don't have any more information at the moment, but maybe by next Wednesday we'll have a little bit of data for you … an opinion. I can tell you just from first look that Dan Antone services are usually really solid services so I would say it's probably a good service. All right.

Outlook Account Suspended

Bob's question. He says “I just finished building my first IFTTT syndication network,” everyone go plus 1 Bob's, because that's a milestone. “Most of it went smoothly, but when I went to put links in my One note account I got a message saying my Outlook account has been temporarily suspended. Other than the initial setup there has been no activity on that account. I'm not sure why it was suspended. Any thoughts on why this would happen? I may not be able to make the Hump Day Hangout live, but please answer so I can check it on the replay.”

Okay Bob. I haven't actually seen that specifically from adding links. I know Outlook, those accounts can get locked fairly easy, because of IP issues. If you've got … For example, and I don't that this is the case, but I'm saying if you created the account with a proxy, and then you logged into the account without a proxy, sometime it will trigger … It will lock the account, and it will trigger a re-verification, and their a bitch to re-verify. Outlook accounts are. That may have been an issue. I don't know that that's what you did, I'm just saying if your IP's had changed from logging in one time, to logging in another, that may have been an issue. As far as actually adding links and having it saying temporarily suspended, I have not seen that. I really can't trouble shoot it without … Or give you any suggestions. My first guess would be it's most likely an IP issue. You were on a dirty IP or something like that. If you were using a proxy, it could have been a proxy that's been blacklisted or flagged, or something like that.

If you were using your own IP, maybe they're just cracking down on stuff. If we start getting more reports of that, we'll have to dig into it a lot deeper and figure out what's going in. All right.

This Stuff Works

No. Of IFTTT Networks For Business With Multiple Locations

Clark says, “I have a new client that has three locations. Each location has a verified, but not optimized Google my business listing. I will be creating a new website and want to use IFTTT network to best advantage this. Should I use one network, or do I need one for each location?”

All right, Clark, this is definitely a good question. We get this asked a lot. I recommend that if you've got one network and it's for the same client, the same brand, in other words the same business, but they just got three different locations, then it's perfectly fine to use one network for all three locations. Okay? There's a couple ways that you can do that. You can have each one of the locations, if they each have … You say each location has it's own Google my business listing, I don't know whether you have one website, or three websites. If you have one website, it makes it easy, because you'd just would syndicate to the one network from one website. Right? You might have three separate landing pages on that domain, for the three different locations. That's perfectly fine.

Now, if you have three separate websites, there's a couple things you can do which is typically how I build stuff out. I usually build a corporate website on the root domain. Which is essentially just a billboard. It's just “this is the company, this is what we do, here's our contact information.” Then there's a locations page, or a directory right on the website. They can click through to go to the individual location websites, which are usually on sub-domains. That's just how I build my structure whenever I'm building a multi location site. I'm just going to give you both versions of it here. If it's one website with three separate landing pages, yes one network is fine. If you've got three separate websites, what you can do is is still use one network, but what you do is you create three sets of recipes. Each separate website can have its own RSS feed. Right? You could have essentially three sets of recipes triggering the same IFTTT network because you're using three separate RSS feeds as triggers. One for each location.

Alternatively, you could choose one location to be the main blog, and just blog from that. Again, this is if you have three separate websites. You could choose just one website to be the blog, or put a blog on a sub-domain, or something like that, and just use that as a content distribution engine. Then syndicate all your content from one website, but still use that blog to build links to all three locations, or all three separate site. If that makes sense.

The point is, yes you can get away with one network depending on how you built the structure of the site. I recommend posting from one location because it's just easier. I don't know if you do that yourself, or if you outsource the content, the blogging part of it, which I highly recommend that you do. For my virtual assistant, my curators and bloggers, they typically will log into root domain and then build links into all of the sub-domain sites from that root domain, by blogging from the root domain. We just have the root domain set up with categories, each location has it's own category. That way we're actually silo-ing the content within the specific category. The category links over to the corresponding sub-domain site. If that makes sense. There's a few different ways to do, but one network is definitely suitable for all three locations if it's the same brand. All right?

No. Of Pins & Videos For Maps Listing In RYS

Next one, “You show how to add additional locations on Google my maps listing in the RYS case study. My question, is there a best practice limit to the number of pins and videos that can be added? I have a customer that has a service area that includes over 80 individual cities and named neighborhoods. Can I add them all? If yes, should I add them all at once, or edit my maps listing over time? Thanks.”

Clark, I'm going to let Marco respond to this one, but I can tell you yes you can add all of them. Marco was there any issue on the timing of that? I don't think there is?

Marco: Nope. He says 80 individual … We have run into a limit. I forget what our VA said it was. It's somewhere around 500. You have to remember the more iFrames, and that would be videos that you add to that map, the more it's going to slow it down when it scripts it over. That's the only real issue is how much of a burden you're putting on the resources. No, you can add as many pins as you want and as many cities. You're going to have to layer them, you get to a point where it will only accept so many pins, but you just add a layer and then you'll add more pins, then you'll add another layer and add more pins until you get to the limit. I forget, I can check it and put it in later. We ran across this already.

Also depends, because sometimes a My Map will rank. Not in the map pack, but the map URL. It all depends an how spammy you want it to look, It can look really bad. Trust me. Redundant, right man? I think I showed you a case study with the SEO plus city thing. We just went everywhere.

This Stuff Works

Bradley: That's why I knew 80 cities could be added, because there was hundreds of pin on that map.

Marco: He could do it, split it up by areas. North, south, east, west, or however it is that the cities divided. Whatever it is that he's targeting … I'm giving away to much. But he could divide it up right? Reach out to me in RYS Academy man, and ask me this question and I could give you more guidance. The quick answer is yes. On the previous question, I would say that for each location you do an RYS stack, a separate RYS stack for each location, so that you carry relevancy over to the location.

Bradley: Yeah. Very good, thank you. Okay, a milestone, we hit 3000 subscribers today on our YouTube channel Semantic Mastery. We want to thank everybody for that, that's really incredible. We were … I think I remember we were doing Hump Day Hangouts and I think we were around, I don't know, episode 15 or 20 when we passed the thousand mark. We were on the Hang Outs and I think we were at 996 subscribers, and I was like “Go subscribe to our channel right now, we're going to give something to the thousandth subscriber.” We've come a long way since then, it's pretty cool to see us hit that 3,000 mark guys, so we really appreciate that. I wanted to share that with y'all.

Okay Scott Says, “Hey Bradley, I was going to ask this question the last class, but the link said that the next webinar is Wednesday is September 7th which is too long of a wait. Question, where exactly is the master class training,” Excuse me “where exactly in the master class training does it show how to build an optimized website step-by-step? Not able to find it. Thanks.”

Scott, I would suggest, most likely you're talking about if it's a local site, that's what I can assume. There's two case studies that I went through where I built the site basically step-by-step. Because the master class trains only an hour each time, I don't go through in real time and build it, but what I would do, is every single week I would plan … At the end of the master class webinar, I would say what the plan was, the to-do list, for the next week. The following week, I would immediately go in and show the work that was done that was proposed the previous week. Then walk through what was done, how it was done, and why it was done. Then we would go through and set-up for the next week and do it like that.

There's two case studies. There's a local case study, and then there's a launch jack … Well actually three case studies. A launch jack, and affiliate case study. All three of them were set up with the same sort of format.

Adam: I think he's probably going want to start with the local case study. One, that's first in the series. Two, I know that you definitely went in to detail what the website said up there. Not that you didn't in the others, but I think that's going to be the one he should probably go through. That's about six, or seven. I'm looking at it right now.

Bradley: Yeah, six, seven or even eight classes.

Adam: I think it's seven with a Q & A.

Bradley: We went into great detail in that guys. That local case study is still just ranking like crazy. I think four out of the five keywords are in the maps three pack that I had originally optimized for. I haven't touched that since I think July of last year. It's definitely a solid way if you just go through the training.

Adam: Yeah, I'm going to say it now too. Anybody listening right now is in IFTTT SEO Academy and this is sounding like good stuff to you, you should hop into the master class. I'll put the link up there, but you get access to all this stuff, and you get access to the IFTTT SEO Academy stuff.

This Stuff Works

Bradley: Just so they understand that, if they subscribe to master class, then we cancel your IFTTT payments guys, because master class includes IFTTT SEO academy. Also, there use to be a drip schedule on archive content, but that's all been removed. When you sign up now you get literally a content dump of a year and a half worth of content. It's all up to you, you go at your own pace. Take as little or as much as you want.

Marco: IF I can just throw in my two cents worth. Our shit works. Period.

Bradley: Enough said.

Optimizing Attribution Page In IFTTT

All right, Chik's up next, “Hey guys is there a poster example of your recommended way to optimize a post for IFTTT network? Specifically for giving attributions to the page I want to link? Thank you.”

I believe it's in the best practices training Chik, if you go into the IFTTT members area, the academy members area, if you go look at the advanced training, there should be some training in there for that. Really it's very simple guys, when you're blogging from your main money site, which is what you should be doing. Syndicating you're network. You want to use contextual links from within the post to link to the pages on the site that you're trying to rank. Typically you're not trying to rank the blog post. That's not always the case. Sometimes you want to rank the blog post. Sometimes you just rank the blog post without even really doing it intentionally, and that's fantastic. Most of the time you're trying to use the blog to rank the pages. That's kind of the point. Right?

There's three different ways, and I talk about this often. Maybe we'll make an FAQ out of this Adam, if you want to mark this right now. There's three different ways to create a link to your page from within the blog post. Okay? Number one is a traditional contextual link. Which just means within the content of the post, you link typically with keyword anchor text to the page that you want to rank. That anchor text link is going to get syndicated out to your branded network. If you have a two tier network, it goes out to tier two as well. I really don't recommend doing that guys, you can if you want. Anyways. That's the typical, traditional way, that's option number one. That's just using a contextual length within the body of the post.

Number two, is to curate content from one of your pages. Especially if you're using content cu-ration for your blog. Which is what we highly recommend. Shameless plug once again for Content Kingpin. If you don't have that training, go pick it up right now before the price goes up. Curating content, if you're curating content already for your blog, which means you're citing content sources, high authority. Hopefully content that has a lot of social engagement as well. You're grabbing snippets of other peoples content, and you're adding that to the post, and then you're citing the source. Well you can cite your own content as the source. When you go to create a curated style link, you will typically use the page title as the anchor text, and link to that page. Okay?

That's not always the case. You can switch it up, you can use a generic, you can say “read more,” or “learn more,” or “continue reading,” or something like that, and use that as the actual link. That's fine too. Option number one, remember contextual link. Option number two, would be to curate some content from the page that you're trying to rank and then link to that page with the page title itself, or with a generic or something like that.

The third option is a recommended resources, or additional reading, or related content, or whatever. Something like that. Which is essentially most curated type blogs have at the bottom guys, some of the biggest blogs on the web have this, and you guys will recognize this. At the bottom it says related content, or recommended reading, additional content, whatever, whatever you want to call it. Then it's a bullet list of three, four, five, six, whatever articles and links pointing to other articles that reinforce the overall theme or topic of the post. Continued reading type stuff. You can always add a link to your page within that as well. Again, all of that is very … In the IFTTT training itself, there should be some training for that. Also on Content Kingpin, most recently, we go into that extensively. Hopefully that's helpful though.

So there's three different ways that you can use to actually link up to your page. Just remember you don't want to hammer the same keywords over and over again. That's why it's good to even vary the type of links. From contextual to citation link, or curated type link, to recommend reading style link. That varies the link type, as well as the anchor text, and everything else. That's what you kind of want is some diversity. Right?

Curation Suite For Content Kingpin

Shannon says, “I know Content Kingpin is out, but I have no received it yet, so I was considering picking up Curation Suite. Would that work with Kingpin or is it not needed?”

Yes, Content Kingpin teaches you how to curate and why, which I think is key. Yes, there are tools like Curation Sweep which we recommend in the actual training that can help you to be a hell of a lot more efficient with it. You can totally do it manually with free tools. That's how all of my content marketing team does. They do it 100% manually using free tools.

Adam: Use Curation Sweep, it is awesome.

Bradley: Yeah it is. I mentioned this in the webinar that we did yesterday, if I had to train my team over again, I would have trained them on Curation Suite, and they'd be using that. It would make them even more efficient. They're running like a well-oiled machine right now anyways. If I had to do it over again, I would use Curation Suite. Okay?

Also guys, MasterMind members, you guys all will be getting Content Kingpin. It will be … We haven't made that post yet have we?

Adam: No we needed get over the launch, make sure everything was smooth and then later this week we'll set-up.

This Stuff Works

Bradley: I just wanted everybody, just be patient you guys will get it.

Adam: I'll have to check, Chris might have posted in there. Regardless if not, it's going to happen this week.

Bradley: Oh, Chris posted right here. Yeah right there. Sorry, that was just above. Anybody that's a master mind member, or purchased Curation Mastery, which was the old version of the course, just contact us at support semanticmastery.com and we'll be happy to hook you up with the updated version.

RSS Data

Earl says, “RSS authority sniper question. Confused as to what type of information I should be putting into the rank feeder authority feed details page 3 B. Feed title, should it be keyword rich, attract viewers, or what?”

Both, Earl. I mean if you can squeeze a keyword in there, make it a compelling type title. That's what you should be doing. Keyword specific titles aren't really the best way to … That's not really good for marketing. You know what I mean? It's good for SEO, but you want a compelling title. If you can squeeze a keyword in there, with a call to action or something that's a headline, like a hook, that peaks interests, or curiosity, then that's something that you'd want to do.

“From the feed tag, it allows 10, should I just be filling this in with the keywords?” Yeah, you can put keywords in. That's typically what you'll do, but you don't have to put ten in every time just so you guys know that. Just because there's ten slots doesn't mean that you have to put ten in. Typically I'll just pick out two or three, of the main keywords and stick them in. You can fill out with ten if you want, just use a good variety of co-occuring keywords, LSI's that kind of thing.

“Advice on static first, top, random etc. Ping on Publish, vs Drip Ping, and comments on how often and why?”

I don't think that really matters so much personally. I just usually have it set up at static at first. That's it. That's just the way I set them up. I haven't set up a whole lot of them though, so I don't really think it matters. I got to think that Lisa Allen has a Facebook group or something for rank feeder in RSS authority sniper. I would say probably want to ask in one of the groups from some of the heavy users that have a lot more testing behind it than I do. Hernan or Marco have you guys used it much?

Hernan: Yeah, not in reality like. I'm trying to think of an example that I've used that … The only way that I've used it was for foreign Youtube videos, but that's pretty much it. Not for anything else. Not for a foreign website, not yet at least. We will definitely need to try. My guessing is that being much easier, you could over optimize a little bit and it will be fine.

Bradley: Yeah, it's not the same. These are RSS feeds, if you're just submitting aggregators and directories. It's not the same as like over optimizing links that are pointing to your sites. It's not the same. You can be a little heavy on the optimization, that's fine. I always say, just try to use common sense. If you're hammering away at the same keyword across every field that you can enter text, and it's the same keyword, I just would assume it wouldn't work all that well.

Earl, again, I mentioned if I had more experience with it, I would give you some better data. I would recommend, number one reaching out to … I've got to assume that she's got some sort of Facebook group or something. Some of these questions could be answered by people that are real heavy users of it. The other thing is, just test. Test it and see. Even other people, when they give advice, it's still worthy of a test on your part. Right? My point is, go ahead and set up a feed one way, for one post. Then set up a feed another way for another post and track your results. Put it in a rank tracker and see which ones are giving you better results. Which configuration gives you the best results. Then if one configuration outperforms another, then you need set up another test to verify or confirm that that data is consistent. That that's a repeatable event, or repeatable results.

Adam: Thanks to Greg, he just posted the Facebook group. Anyone who's looking for that, it's the top comment up there. Thanks Greg.

Marco: Just if I can add to this. My take on this is that you should really be concerned about hammering away with keywords on this. What you're looking for is your siphoning that authority, and that topical trust, right, for the topical trust algorithm.

Bradley: And co-citation.

Marco: Right, you're looking for, exactly, for that co-citation. All of that together, the bot is smart enough to take all of that relevancy and say that's what this is about. Without you needing to do all this other … Without you having to worry, okay, “should I hammer it with keywords? Should I add it here, should I add it there? What else should I do?” What you're trying to siphon is the authority from these other feeds, and again, the topical trust, and as Bradley mentioned, the co-citation. That's what you're looking to do. To push all this back to wherever your feed is originated. That's how I see the purpose of Rank Feeder.

This Stuff Works

Bradley: Yeah, and how many [burner-mind-ring 00:36:19] are both evolved enough, advanced enough, to be able to make that association too. That's the thing, you don't have to hammer away on the same keyword is my point. Just like Marco said.

Love that meme Wayne. It's awesome.

Difference Between Serp Shaker And Lead Gadget

Braulio says, “this might not be the right place for the question, but here it goes. What is the main difference between Serp Shaker and Lead Gadget? I've heard Bradley say that the ATM is the industrial version of Serp Shaker, but how so? If the answer is that Lead Gadget builds entire sites, and Serp Shaker is just a plug-in, Andres has released Serp Shaker control center which builds SS sites en mass. So does this bring SS to the same level of Lead Gadget?”

I'm not here to put down anybody's products or anything like that. All I can say is I stopped using Serp Shaker when I started Lead Gadget and the ATM very heavily. I'm not familiar with the evolution of Serp Shaker, so I really can't comment on that. Besides that, Andres is a friend of Semantic Mastery as well. You guys, you just have to make the decision. I can't tell you because I haven't used the Serp Shaker control center what the difference is. I know that the ATM has massive amounts of coding behind it now, in part, not just from Don, but also from Marco and our team, I know that we have a unique relationship with that. Again, I'm not here to put down Serp Shaker control center. I have no idea. I haven't used it. I know it's a good product. A lot of people liked it. A lot of people used it. I can't really answer that other than the fact that I use exclusively Lead Gadget and the ATM. Again, because we have kind of relationship with them that's beyond just us using the product. We've got a vested interest in it.

Does that make sense? Marco do you want to comment on that at all? We're kind of in a precarious position trying to comment on it.

Marco: Not really, because I haven't used the control center. I've only used the SerpShaker plug-in. That's the only thing I could speak on if I were to speak. As far as the SerpShaker control center, we'd have to have access to it. I can tell you from having a behind the scenes to what LeadGadget is. It's above and beyond anything you can possibly imagine the amounts of code and work that has gone into this. Both into lessening the footprint being able to grant you speed, being able to pull in content sources, I mean just everything. We're still working on it. We're adding [Skeemo 00:38:51]. We're adding just a whole bunch of different things that will allow people to make each site more unique, each site that they mass produce, even though it's mass produced. All I can say is what I've seen, and what I've worked on, rather than speak on what Andres is doing. Maybe we need to invite Andres over so that he can talk about his control center.

Anchor Text Generated In IFTTT Networks

Bradley: Okay, Ethan's up. He says “Hey I've purchased several full two tier IFTTT networks from Serp Space and I just want to confirm with you guys that I am safe that if the fault anchor text generated by all these properties.”

Well, okay Ethan. Again, when we deliver, as far as I know Adam, we are still sending out with delivery links to the best practices series, correct?

Adam: Sorry, I had myself muted. Yes we are, I'll double check on that though just to make sure something isn't broken or any of that. We should have a link in there. Couple of months ago I check every once in a while.

Bradley: That's in the done for you IFTTT funnel series if you need the links. As far as I know when we deliver the networks we send out the best practices. We totally recommend Ethan, that whenever you're two tier networks for blog syndication, that you make sure, and this is not something that we're going to do in Serp Space, we will not do this, this is something that you're going to have to do once we deliver the networks, and that's gathering your own related content feeds, and make sure that you set up the tier two triggers. So that you're reducing or minimizing your footprint for blog syndication. That can create an issue. Remember when you're syndicating content to a branded network, you don't care about a foot print, because you are just doing what you are expected to do, and that's sharing your own content to your own branded properties. They're just extensions of your brand. So there's no footprint issues.

When the footprint issues come in is with blog syndication, when you start stacking networks and doing tiered networks, because then you're doing it clearly to manipulate search results. That's against Goggle terms of service. That can get you in to trouble. You can minimize or reduce any footprint issues by injecting additional related content sources into the tier two triggers, so that you're second to your networks get populated with additional related content from other sources. Okay? We talk about that in the training. We talk about that in the IFTTT best practices series, and we've talked about it on Hump Day Hangouts probably 350 times. This makes 351. Just be careful with that. The default anchor text, the only anchor text that's generated is the anchor text that you create when your blogging from your distribution source. Which would be your blog. Right? The attribution links, which usually are going to use the title of the post as the anchor text to link back the original post.

Now, keep in mind the other part of this is, there's two types of attribution links. There's an attribution link type, or attribution link format that we use for single tier networks. Then there's the attribution link format that we use for two tier networks, and it's different. That's explained right here on this page as well, which is also explained in the training. Let's just go look it up RSS recipes. Let's see if I can find it. There it is. This is the page here guys, I'll drop it on the event page. Right here, the RSS recipes, there's training here for this, and we even talk about spin text to use RSS plug in when building a branded network only. So when doing a tiered network only, or excuse me, a tier one network only, then you'd want to use this type of spin tax, if you're using our plug-in. If you're not using our plug-in then you don't have the ability to spin the attribution text, but you can still create the attribution text.

If you're using tiered networks you want to omit the link back to the home page in the attribution text. Okay? In other words, when you're doing single tier network syndication, typically you're going to link to this post, and you use the title of the post as the anchor text to link to the post. Was originally published on, and then you link to the actual homepage of the blog. Right? Of the money site.

When you're doing a two tiered network, you want to omit the link to the home page, to where you're just building a link back to the actual post using the title as the anchor text. Okay? Again, that's covered right here, it's covered inside the training, and it should be covered in the best practices series that gets delivered with the done for you network. You're not in any trouble or anything Ethan if you haven't been doing that. I recommend that you immediately go find some related content sources, grab some feeds and set-up the additional triggers on the tier two networks so that you start populating those tier two networks with other peoples content as well. Okay?

Older Post In RSS Feed

Ethan's next question, “Also I've been curious to know how to bump an older post to the top of the RSS feed” wow this question. I'm not upset with you Ethan, this question has come up, I swear at least twice week for the last month. Do we not have a FAQ for this one?

Adam: I do, I'll get that if you want to go on to the next question. I'll grab it and post it up there for Ethan.

Bradley: All right, just really quickly I'm going to post in here. If you have our premium version of the plug-in, if you're a master mind member, our plug-in will do that for you. The RSS plug-in you have to be a mastermind member to get it. It's not for sale. If you want it you got to join the master mind. Otherwise if you use republish old posts, and I'll say WordPress, it's going to be the first link. This one right here. This is a plug-in that you can download, or install on your site, it's free. It's called Republish Old Posts. There's some settings, I'm not going to walk through how to set up, there's help files and everything else. You can actually use this to re-insert posts that have already been published back into your feed for re-syndication. Okay? So this is Republish Old Posts. Check it out, it's free.

Let's see. Paul Fussel. Link for the up-sell, did you give that to me?

This Stuff Works

Adam: I asked him to … Yeah he's going to get in contact with us.

Bradley: Just so you guys know, you don't want to buy the Tube Kingpin up-sell unless you have Content Kingpin. It's based on the principles taught in Content Kingpin, it really wouldn't make sense to buy that buy itself, just so you know.

Okay, Greg says, “RSS network works great and has measurable results each submission.” Yeah Greg that is very cool, so thank you for that by the way.

Semantic Mastery Course For Map Pack Ranking

Jordan Says, “is there any semantic mastery plan for a course of maps pack ranking?” Jordan Fowler. Well yeah, Jordan. First there's a few. Number one the master class training. In the master class training, we walk through the local case study. Which again, if you join the master class, we cancel your IFTTT SEO academy payments, because master class includes IFTTT SEO academy. Just like master mind includes master class and IFTTT SEO academy, and pretty much everything else that we do that's under 300 bucks. If it's over 300 bucks then you get a 30% discount. We have tiered products. Each time you step up, you get the products below it. Included with your subscription.

MasterClass has training on the local case study, which I mentioned at the beginning of this webinar. That site is still ranking today. I haven't done any work whatsoever since July of last year. It's still ranking today from four out of the five keywords. I've walked through step-by-step on exactly how to do that. Plus we also have … Well in the master mind we cover stuff every other week when we do our webinars that are two, and sometimes two and half hours long. There's a ton of stuff in there about that. Specifically we also our RYS academy. RYS academy and the speed ranking course was specifically for maps ranking, and it works like gang busters. Do we have a link for that we can drop for him? For the speed ranking courses. There's the four RYS academy course, then there's the speed ranking courses, which is specifically a case study that I did with the RYS methods for a local site that's ranked number one in maps right now, and all I did was RYS academy stuff methods. Nothing else.

Adam: We'll get that on there shortly.

Marco: If I can just add about RYS academy. We just had a fabulous testimonial dropped in there by Darrel on how he went from nowhere, to he just started ranking for dozens of keywords. As soon as that stack was built, we call it the dry stack, as soon as it was built, just a few days later the website just started jumping. The Google dance of course, because you're link building even though you're not really. You're just doing stuff to carry relevancy over to whatever it is you're doing. It just shows, he does the screenshot, there's a video in there on the latest that he did. Bradley's videos are in there on local map pack rankings. Everything that you need to rank in three pack is there.

Bradley: That's the thing. It's crazy, Darrel's post was great because he had first started the drive stack, and everything disappeared in search results and he was freaking out. He asked us what should I do. We said relax, take a breather. Take a few days let it settle in, because you just did a whole lot with building a drive stack. Sure enough he left it alone, and that's what he updated that post and shared some screenshots showing the jump in ranks and all that. He's got many many keywords ranking now and that's all he had done was the RYS drive stack. It definitely works great, it works really really good for local.

Semantic Mastery Course For  Using VPN & Proxies

Next, Jordan says, “Is there any semantic master” … Sorry that's one that I just answered. “I think there is a need for a course on how to use proxies, VPN's, how to go to stealth, best practices for marketers, and IFTTT members maybe?”

Well, the whole first module inside of my IFTTTSCO academy is about how to use proxies properly with Firefox. I also have an additional training on specifically how to use Browseo. We're going to be having a webinar with the Browseo developer Simon Dadia, next week, next Wednesday. He's about launch version three of it. It's a solid product. If you're doing a lot of building yourself, or if you have a lot of virtual systems that are building, I highly recommend that you get it. It's wroth the additional costs because the efficiency that it provides with being able to build.

I use Browseo for the video marketing blitz software which we promoted a couple weeks ago or whatever. That's a Abs product, which is a really good product. It requires having a bunch of … Each Youtube account has it's own dedicated proxy. You have to create the API credentials, and you always have to log back in using the same proxy, the same IP. Just set up Browseo and just install all of your … I have one of my virtual systems, he just added 60 Youtube accounts, with 60 dedicated proxies. One per account. He just added all of that to the video marketing blitz software over the last couple of days, because that's what we're doing.

Browseo makes it very very simple because you can have one window open with a whole bunch of different browser tabs, each tab has its own proxy. It's own IP. It's completely independent and separate from the other IP's. There's no cross-over, there's no bleed-over. No leakage, right? IP leakage, right? Browseo is a very very powerful software too, Greg, and we cover that inside the IFTTT SEO training. Again, we're going to have Simon Dadia on next week, which again we may make it public. It's going to be the master class webinar, but we may make it public. It's going to be from 4:30 to 6:00pm next Wednesday.

Now we're about of time guys, let's finish up these last couple ones. Jordan says “Also, as to my recent experience with SquareSpace site and IFTTTSCO network, run like a scalded dog. Finally convinced client to let us migrate to WordPress, if anyone has a client with SqaureSpace site, say “we migrate or no dice.” Unless you're feeling like Tony Romo day after day.” That's awesome Jordan, thank you for that.

This Stuff Works

Joining MasterMind

All right, last one. Jordan says “So can one join MasterMind at this point and not feel miles behind?” Yeah Jordan, and the reason why is because you can go through the archives, the library of past webinars, which is immense by this point. Remember we were doing the master mind I think six months before we even opened it to the public. Even longer than that really. When we were just a very small private group before we had even become Semantic Mastery, we had been doing webinars. Some of those are in the archives I believe. Correct me if I'm wrong Adam, don't we have two and a half years worth of content in there.

Adam: Yeah, there's a lot.

Bradley: Obviously I recommend that you would start off with the most recent webinars and work your way back, because at some point you're going to start seeing some information that's no longer outdated. Or that's no longer up to date because of how stuff evolves. I would just start with the most recent webinars and work your way back. Once you start seeing some information that had been contradicted on a more recent webinar, that's when I would stop.

There's still some evergreen stuff in there that doesn't change. That's the thing, if you have anything specifically that you want to find, you can always post in the master mind community and ask for some recommendations. Okay? We can point you in the right direction, or some of the master mind members … Again, I guarantee you if you're unclear about something and you post it in the master mind community, somebody else in the master mind had been unclear about it as well, and it got resolved so they can help you. That's part of the reason that it's called a master mind guys, and not just a group. It's not just about us teaching you guys stuff, it's about all of us collaborating together. We learn as much from our students as they learn from us. That's the truth. Because we have a lot of really savvy people in the master mind that contribute and post, and post content that they find and questions and case studies. It truly is a master mind community.

Adam: Not only that, talk about this as a power, it's even helped us and others. Like Bradley's saying, like SerpSpace that came about in patients because of a master mind member. That's how that happened. It's crazy, the power, that's how we started. Just my two cents.

Bradley: That's the truth. Semantic Mastery formed because of a previous master mind that we were all in. Yeah SerpSpace that's a collaboration between Semantic Mastery and Rank Us Now, whose a master mind member. Roman and his crew. There's a lot of really good connections that could be made guys.

Okay, last, Ganti says “Please make Browseo, I guess, by Dadia public, I really appreciate it.” Yeah Ganti, I think we're going to. Even If we don't make it public for the actual live webinar. We're probably going to push the replay out. I know he's going to a limited release on their version three. I think once he fills those slots he's going to close it down just to work out any bugs. Then it will re-open. Either way, I'm pretty sure we're going to make it public. I can't swear to it just yet, I got to get clarification from him as to what he wants us to do. All right.

Okay, “Would love to see live reviews of the tools that are on your resource page. I have several that I would like to leave.” “We would love to see live reviews of the tools that are on you're resource page, I have several I would like to leave.” I don't know what that really means Greg.

Adam: Probably just so he can pick the best. Right? We offer several, if we're using them, there's generally several options for lets say VSL tools, is one I'm thinking of. Be able to see that before we do that. That's good, we've thought about, it's tough just because of the vast amount of stuff out there. It's something we are thinking about. It's funny actually Greg, this may get us light the fire under our ass again. We talked about this recently. Anyways, that could be coming, we'll see what we can do.

Bradley: Okay, sweet. Well this was a good one guys. We got all the questions answered too, it was good timing. All right guys, everybody thanks for being here. What do we go tomorrow? Tomorrow is the Tube Kingpin webinar for anybody that purchased Content Kingpin and Tube Kingpin, we're doing the webinar tomorrow. Zane's going to be hosting that and talking about Tube Spinning, and curating Youtube videos and all that. Anybody that want's it check it out. Otherwise we'll see you all next week, and don't forget, next week the Hump Day Hangouts going to be thirty minutes. We're going to start at 3:30pm and go until 4:30pm.

Adam: Sounds good, so for anybody who hasn't bought into Content Kingpin, or whose maybe on the border why … I'm totally pimping ourselves, but why should they go buy so that they can go to this webinar. What's so cool about the webinar?

Bradley: I guess it's the introduction to Tube Spinning. Zane's hosting it, so I don't have the actual content in front of me as to what it's going to be teaching. It's going to be essentially laying out what Tube Spinning is all about, and how curating youtube videos, and building re-marketing lists and all that kind of stuff. Which is really the core of the Tube Kingpin training. The reply will be put inside the members area anyways, so even if you guys don't get it before the webinar tomorrow, you'll still be able to see the replay of the webinar. Again, the price goes up tomorrow. So if you're going to get it, get it now while it's cheaper.

Adam: Sounds good. All right, awesome.

Bradley: All right, thanks everybody. Thanks Hernan and Marco.

Hernan: Thanks Guy.

Marco: Bye everybody.

Bradley: Bye.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 94

By April

YouTube video

Click on the video above to watch Episode 94 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Well nobody's going to believe it but we're laughing about a flag. Anyways, welcome everybody to Humpday Hangouts, episode 94. Today is the 24th of August. We've got everybody here, so let's say hello. Chris, how's it going man?

Chris: Doing good. How are you doing?

Adam: Can't complain, it's good to be back. Hernon how are you doing?

Chris: Hey guys, hey everyone, it's really good to be here.

Adam: Good deal. Marco what's up with the weather today?

Marco: Oh man it's beautiful. It's been beautiful all day. Couldn't be better. Wish you guys were here.

Adam: Yeah, no kidding. Last but not least, Bradley, how are you doing?

Bradley: I'm good man. I don't have my curtain up because it's too damn hot here, so…

Adam: Yeah, I think we've got about the same weather. You're probably a couple degrees warmer, so.

Bradley: Yeah, it's too hot for that, man. Last week I tried to do it with the curtain up and by the end of the webinar I was sitting in a puddle and I was like, ugh, I'm not doing that again, so.

Adam: Good deal. Well we don't have a whole lot of announcements today for everybody so we're just going to roll through this. If you got the Humpday Hangout's announcement email you know that we've got via Mastery PR a pretty cool launch coming out next week, so [inaudible 00:01:09] Kingpin will be sending out some more information about that. If you're involved in content which as an SEO, a marketer, a freelancer, agency owner, this is something you want to keep your eye out for.

Bradley: If you're no the web you're dealing with content.

This Stuff Works

Adam: Yeah. If you want to speed it up, if you want to save money, if you want to free up your time to work on your business then this is definitely something you want to be checking out. Also, we wanted to mention we got a lot of responses about the announcement of Google hangouts and how they're changing that. While we appreciate everybody's responses I would ask if you want to post in our groups, that's fine, please don't message Bradley privately because when 200 people do that, that gets kind of tough. Like I said, we do appreciate when people send us stuff, but by all means, share it on our page, do something like that so, Bradley if you want to just mention to people what the deal is with that and how we're not going down in flames any time soon.

Bradley: The deal is Google hangouts, being able to initiate a hangout on air from Google, is being stopped. It's not going to be available to do that anymore. I've gotten dozens and dozens of private messages from all our little helper bees out there that wanted to relay the message to me, as if I didn't already know. So we do appreciate it but use the public groups to do that guys because it does become quite a bit annoying when I get 150 PMs from people saying, “Did you know?”, “No I hadn't heard before but thanks.”

That said, we always initiate everything through YouTube guys, we always have, ever since day one. So it shouldn't affect us at all. Until it actually rolls out we won't be 100% sure but it should not affect us at all. Google Plus is not going anywhere, and you guys all just come to the event page. Everything that we set up on our end for the webinars is done through YouTube so it shouldn't affect us at all, but just wanted to give you guys a heads up. We are aware of it, so please don't PM me. Other than that, yeah we're good to go.

Adam: Sounds good. Anybody else have anything we need to talk about?

Chris: I think we're good.

Adam: Al right let's get rolling.

Bradley: All right, cool, we got questions, so let me grab the screen. Oops, wrong button. Grab the whole screen and lock it. You guys confirm that we are good to go.

Adam: Looking good. Got your whole screen.

Bradley: I really like the gift that you put in there Adam.

Adam: Thank you. I found out slack has a bot, for anybody out there who's using slack. You just give it a keyword and it randomly pulls one in so you never know what you're going to get.

Bradley: So you put “Like a boss” in there and this is what it did?

Adam: Yeah, watch this. I'll do this again live because this is what people really want to see on Humpday Hangouts.

This Stuff Works

Bradley: That's really nice.

Adam: There we go. There's number two.

How To Sell The Benefits Of IFTTT Networks To Local Business Owners?

Bradley: It can't be all business, you know what I mean? Okay, I kind of like the dancing dickhead better, this one. Anyways, all right, let's get into it. Mark O'Connell's got the first question.

Mark O’Connell: Hi guys, hope you are well, go at question for you Bradley.

Bradley: All right.

“I know you mentioned in the V2 training about selling networks to local business owners, but how do you sell them on the benefits and how were you prospecting when you were selling multiple networks a month? I know that might be too in depth to answer here but I can-” The old network's pretty damn fast now, well that's sweet Mark. -“and would like to be able to build up some cash by selling some networks, so any advice on prospecting and selling benefits would be much appreciated. Thanks.

That's actually a really good question Mark. You know we have, I thought I had training in the V2 course about reselling networks. If not, I know that we did it in the monetization webinar which was the bonus webinar after the launch was over. So you might want to go back and review that because we talk about monetizing it in there in depth, but we can cover it briefly here as well.

When I was selling a lot of networks it was basically because … well, first of all I had a pretty big client base so when I started selling networks I was able to, just basically what I call shake the bushes, and that's just go hit my existing client base and up sell them on additional services so that was pretty simple. Whenever I go to prospect or pitch for any new clients, which I do very little of now, if at all, but when I was pitching or prospecting clients, it's just part of an overall SEO strategy.

So, when I would, it wasn't necessarily that I was just selling them a network and that was it. It was an overall strategy for marketing services, right? Which would include SEO, local SEO if they were a local business and content marketing. It's all one in the same. When I provide marketing services it's not just SEO on page or off page. Very, very rarely did I ever have any clients where I was just providing link building services for example. Most of the time it was an all encompassing overall marketing strategy which included on page SEO, social media, content marketing, off page SEO so link building, that kind of thing, but all of that was pretty much accomplished through the IFTTT networks and content marketing, right? So that's pretty much the foundation that all of my SEO services were built upon and that's how I've been doing it for years.

As far as selling on the benefits, what I would do is I would ask questions of prospects. By the way, in case you guys aren't aware of that, that's the best way to pitch clients is to ask them questions about their marketing strategy because then you allow them to speak and uncover their weaknesses for you. Then you can craft their message based around their responses and you can actually lead them into coming … They come to the realization that the marketing sucks on their own without you having to point that out because you just get them talking about their marketing strategies.

So one of the things that I would do often is I would ask Mr Business Owner, are you doing any social media marketing? Invariably or 90% of the time, the answers were either no, or yeah, we post on our Facebook page occasionally but it's never done anything for us. And that's it. Those are pretty much the two standard responses that I would get was either no we don't do any social media marketing or yes I did this or that and it didn't work so I stopped.

So I would explain to them, look, I completely understand, if you only post on your Facebook page every now and then or send a Tweet out every now and then you can't really expect to get any results, and I understand because you're running your business that you don't have time to manage all these social media profiles and properties. However, yo would agree that if you were to have consistency in your social media marketing you'd probably see some fairly good results, am I right? Yes. Okay, well what were you doing whenever you tried to do any social media marketing? Tell me what your strategy was. Then I let them talk a little bit so that I'd get to hear about how bad it was. Then I would use some of their answer in part of what I would say about okay, well, this is what we can do. Would you agree?

You always want to ask leading questions where you can get that yes. You want to keep getting a yes answer out of your prospects because that puts them in that positive frame of mind later where they're more likely to say yes later on to your proposal, but again, ask a lot of questions.

This Stuff Works

Then what I would do is I would explain to them that if we had a way where we could just focus on updating content in one location, which would be their main website or blog, but you don't say blog to a prospect because they don't understand what that means most of the time. You just say if we were to update content in just one location on a regular basis your website, and then have that content automatically distributed across all of your social media profiles, plus all the main social media platforms. I would list them off, Google Plus, Facebook, Twitter, LinkedIn, Youtube if you're using video, Pinterest if you wanted to, I would start naming off the main ones they would know about. I would say plus, in addition to that, about 15 other sites, social media and web 2.0 platforms and I would say other sites on the web where we could republish your content, all from one location, you only have to manage one location, don't you think that would be a lot easier to manage? Well, yeah of course it would. They would say, well yeah, of course it would.

All right, here, let me show you what, this is a service that I can provide and let me show you how it works. I would show them a graphic, the same graphic that you guys have access to, which would just show that wheel essentially, that network ring. I would say look this is the center point here, this is your website, all we need to do is make sure that I have this system, or this structure, set up properly. Everything's going to be branded, it's going to have a consistent theme, the graphics are going to be consistent across all of them so it'll be your branding, your logo, all of that. All we need to do is update content from your website. Published content regularly and consistently to your website and that's going to automatically update all of these properties which is going to help with your SEO, in other words it's going to help you rank better in Google and it's also going to help generate additional traffic outside of Google because on all of those platforms there's traffic as well.

That's how I would always frame it. I wouldn't' frame it as … Trust me, guys, I'm 100% guilty of using SEO terminology with prospects, and that's the quickest way to lose a prospect is to start using our industry terms with them.

Adam: Yeah, no techno babble. Tell them the results and walk them through what's going to happen.

Bradley: That's right.

Adam: Get them thinking about what they're going to have at the end of this.

Bradley: You want to simplify it. Dumb it down, so to speak, for the clients. You don't want to use the techno babble as Adam just said. You want to really, like I said, I had really good success with always asking a lot of questions, asking leading questions to where I'd get them to agree and say yes, yes, yes multiple times. Then I would use some of their responses to the questions that I ask in how I would frame my proposal. It was pretty much a no-brainer. I probably sold an 80% close ratio on … I don't have exact figures, but I would say probably 8/10 people that I would pitch a network to I'd be able to sell them on it.

Even clients that I didn't have ongoing SEO services with I could still sell IFTTT networks to if they were doing some sort of content regular publishing on their, even irregular. For example, I have an eye doctor client. She's one of the most low maintenance clients I've ever had. I've had her for four years. She was one of my first clients. I still do SEO services for her. You guys would puke if you found out how little I charged her per month, but sh was one of my first clients and she's just been grandfathered into that price ever since.

She does a blog post about once per quarter. Once per quarter a year, guys, that's like once every three months she'll do a blog post. But that was enough for me to be able to sell her on an IFTTT network, even though I don't do any content marketing for her, all I do is maintain her maps position and that's it. Because she posted once every quarter or so, so about three or four posts per year is really what she does, I told her, hey you would benefit from having this network. I explained it to her and so she purchased it. I was able to make $700 or $800 or whatever it was that I charged. Actually, at the time for her it was probably a lot less, but to charge her for that network and now every time she does a post it syndicates out across her network. THere's not nearly as much activity as she should have, but I was still able to sell her on that network.

So, hopefully that was helpful. Adam you'd know, what's the name of that, is it Ask? The name of the book.

This Stuff Works

Adam: Yeah, it's by Ryan Levesque, if I messed up his name I'm sorry, but it's Ask. Yes you can, yeah.

Bradley: That's a great book. There's another one. Shit I can't remember then name of it now. If I can think about it, there's another book that I read that was similar to that one and that's the one that taught me how to ask questions the correct way when prospecting. It's kind of a sales type book, but, if I can remember it after the webinars guys I'll come back and post it on this page, a link to that book, because it was a really, really good book.

How Many Tiers Are Allowed When Setting Up Non-Video RSS Networks?

Adam: The next one is Greg. He says, “How deep can I set up my RSS not video networks? Tier 3, tier 4. My tier 2 is well themed and all running independent RSS feeds slow drip or would it be better just to juice the tier 2 networks? Also about interlinking between networks if they are the same people where person would be on separate tier 2 network and the company on tier 1? Muchos gracias”

I don't understand the second part of the question about interlinking. “the same people where the person would be on separate tier 2 network and company-” I don't really follow that one.

But as far as how far out can you go? You can go out as far as you want with the automated networks, guys, although I don't recommend that for websites. For YouTube, fine. I really don't recommend doing that for websites, guys, as I've said 1,000 times, and this will be 1,001 I really recommend that you only do a tier 1 network for your websites.

You can, look Greg, if you're doing everything like you just mentioned, you've got it well themed and you're running independent RSS feeds, then that's great, that's perfect. I still wouldn't go beyond tier 2 myself personally because it's just so complicated if you start going out to tier 3 and tier 4.

There's so many different parts that can breakdown that the maintenance required to keep that running smoothly, to me, is there's just … What do they call it? The Law of Diminishing Returns. At some point it's going to be too cumbersome to maintain. In fact, I think tier 2 networks are too cumbersome to maintain for blog syndication. For YouTube it's a no brainer because it doesn't require any maintenance. But for blog syndication it does because you've always got to be monitoring feeds and things like that. You can use ServeSpace or network monitor to help ease that pain a bit, but it's still going to be a bit cumbersome to monitor all that stuff.

Anytime anybody else's feed goes down, now you've lost a content source you've gotta go in and update your networks and all that kind of stuff. To me, it's not worth it if you're only doing one or two or a handful of sites guys, then by all means do it, but when you start managing multiple sites, guys, it becomes too much of a pain in the ass. In my opinion I'd rather just stick with a tier 1 network and just really build that up and I'd get just as good of results out of that really.

This Stuff Works

But yeah, Greg, as far as I'm concerned. You can go out as long as you're setting it up correctly the way that we suggest and you're minimizing your footprint. You can't eliminate it, but you can minimize it, then you can go out as far as you want but I think your time is better spent somewhere else, though, really.

As far as the interlinking, if you're on the webinar now Greg, if you want to post a little bit more clarification about the second part, I'd be happy to answer that, I'm just not real clear on what you're asking here.

When Poking, What Is The Going Rate To The Client For A Page 1 Google Keyword That You Find?  

Nate's next. Hey Nate. He usually says, “Hey, Nate here.” Nate says, “When poking what is the going rate to the client for a page 1 Google keyword that you find? How do you protect it from someone else just coming in and using it?”

Well, the going rate, it depends. Every keyword is going to be different, at least that's the way I do it. I mentioned this before and I know a lot of people think I'm crazy but when I do wholesale SEO services to video production companies, my typical rate is $100 per month per video, that's it. Or $100 per month per keyword really. That's very, very low, but I don't have to do any of the sales, I don't have to do any of the client … I don't' have to deal with the client at all, the video production company handles all of that. They just send me the work order, I do the work, I get paid. So to me $100 a month per keyword is perfect because it's like hands free for me. All I gotta do is maintain my networks and do the SEO. You know, I'm the man be hind the curtain and pay no attention to me type thing.

As far as, it varies, if it's going to be something really competitive, you're going to want to charge a lot more. If it's something dead simple to rank then you don't' have to charge very much. In fact, if I'm doing a foot in the door strategy with video SEO, which is typically what I use video SEO for guys is a foot in the door strategy. Video SEO is not my main revenue-generating activity. It's not my main service. I love to use VIDEO SEO as a foot in the door because I can get results fairly quickly and I can prove that I know what I'm doing to a prospect, and then from that point I can up sell them on map services or organic services or now paper click services because I'm doing that now.

So I can up sell them on website redesign. I can up sell them on IFTTT networks and content marketing services. When it comes to just video SEO if I go to a client or like, for example, the video production company comes to me and says, Hey look we've got a client here and they're interested in these five keywords instead of just one, what can you do for me?

What I'll do is I'll go poke those five keywords plus a whole bunch of others, once I do my keyword research and I figure out what other potential keywords there are that could be beneficial to their business. The ones that rise to the top or rise the highest are the ones that I'll go back to the client and say, okay, look, here's the deal. Especially if a lot of them are easy. If I test 10 keywords and they want five keywords and I can get three keywords to page 1 with no SEO work because I'm just poking it. I test them and I know I can get them to page 1 without even doing any SEO work, then all I'm doing is working on two keywords maybe that are going to require a little bit of SEO work.

So I might give them a deal and say it's not going to be $500 for five videos for the month, I might do a deal and say I'll give you five videos at $80 a month per video so it'll be $400 a month. What's interesting then is I'm really only working on two videos anyways and I'm getting $400 a month because the other three I've already proved by poking that I can rank those with no work.

So my point is I actually end up making more money by offering a package deal with more keywords, but many of those keywords don't require any work. So I end up getting more money on a volume basis. I get less money per video but more money because of the volume but I'm doing less work because I'm only working on a couple of the keywords. Sot hat's just something typically I'll do.

For example one of the more recent jobs that I did for that company was five videos. I charged the guy $450 a month for five videos. What I ended up doing was I poked 34 keywords and I ended up ranking 14 keywords, 14 videos for him and I charged him $450 a month. Well I wasn't going to go in and take all those other videos down. They were already up and generating traffic. So all Id id was way over deliver. When I said on the report you guys paid for five, here's 14, how do you like me now? That client's been paying me for like 14 months for various video SEO services and now we're probably going to end up doing some ad words for video campaigns for them as well which is great.

This Stuff Works

My point is that's kind of the beauty about poking Nate, is that when you get a client or a prospect even, and you can rank multiple keywords for them and then go back to them … And it doesn't require any work. Why not give that to them or charge them less money per video and do it as a package where you end up generating more revenue? My point is it's really simple to dot hat and you end up over-delivering and you really wow the customer at that point.

That's when it opens up the door for other services that can be even more lucrative like maps ranking or PPC management or whatever.

When you say, “How do you protect it from someone else just coming in and using it?” I don't' know what you mean with that because if it's on your channel nobody else can come in and take over your video. If you're worried about somebody else seeing that you ranked a video and then reverse engineering it and seeing that you did absolutely zero SEO work and were able to rank it and so they want to come rank against it, well that's the nature of SEO. It's competitive and so you've just got to be a little bit better than your competitor to beat them out. You're here on these webinars every week Nate, so trust me, you're better than your competitor.

Can I get a plus one from you guys on that?

Bradley: Yeah.

How Important It Is To Fully Optimize A Joomla Website?

Adam: Dan says, “If I'm setting up a website for a local business along with a tier 1 IFTTT network and then 301 redirecting to the customer website for my word press property, how important is it to fully optimize the customer's Joomla website? Will it rank solely by redirecting my site's page to it or is it still critical to fully optimize the Joomla site?”

Dan you have to optimize the Joomla site. You can't take a page, a web page, that is way over-optimized or not optimized at all and just point a well-optimized page to it with the 301 redirect and expect that page to rank. Remember, a 301 redirect essentially removes the content from that 301 redirect. The content is still there but Google doesn't read the content on that page because it sees the redirect and immediately redirects to the final destination, the target URL. So it doesn't even consider the content on the 301 redirect page. So, you have to optimize the destination. The final target URL that has to be optimized correctly or else you wont' get any results. Or you'll get poor results, for that matter.

So you still have to optimize the Joomla site regardless, and then, you know you're … In fact, your 301 site, guys, if you wanted to you could take your client's site and set up your own domain and just do straight 301 redirects with zero content or anything and just do all your link building to your own domain. You can do that. What I typically do is I will optimize the client's site and then make a clone of it.

In this case, since it's a Joomla site, I've never worked with Joomla so I don't know if you can clone [inaudible 00:24:25] and then turn it into a Word Pro site, you might have to do some manual work to make that happen, but what I would do is optimize the client's site, the [inaudible 00:24:33] site ,then I would create my own WordPress site with the same content and everything that's on the client's site and then 301 on a page by page basis from my domain to the client's site, build all my links, not citation links, guys, citation links are going to have to go directly to the client's site, but any off page link building I'm doing with like PBNs or anything that I'm doing outside of content syndication via IFTTT networks and citations and press releases where you're going to want to have the client's domain obviously in the press release, I would be building links to my own domain, which is then 301 redirected.

The reason why I like to do that guys, is make a clone of the site first before doing the 301 redirect, is so that in case the client and I end up parting ways, when I remove the 301 redirects I have an exact clone of that site. All I would do was swap out the critical details, like the company name and the company logo and stuff like that. I'll change some of the wording on the pages and stuff so that it's not 100% duplicate page. It'll be shifted up and changed up a little bit, but the bulk of the work is done because you already did that when you optimized the client's site.

So if I get a new client and that's what I'm going to do is build them like a brand new WordPress site, then I'll build the Word Press site for them, completely optimized to their site and everything, then I'll make a clone of it and install that on one of my own servers, or one of my own hosting accounts on my domain and just do a strictly page by page one to one ratio redirect and then I'll build links to my domain instead.

So if they decide they don't need me down the road, I remove those 301 redirects, make some changes to the pages so that it's not an exact duplicate to their site, but all the link building that I had been doing to my domain remains. It doesn't mean that their site's going to fall out of the index. It doesn't happen like that. If you were providing proper services to them, like content marketing and citation building and doing press releases and things like that, you still will have built up the SEO on their own domain, but all of the additional link building stuff that you do will be running through your own domain, so when you remove the redirects, you are in a good position to rank with little work. Wit ha lot less work than it took to initially rank the client's site because you already have built in SEO and backlinks into the domain that you had been redirecting, if that makes sense.

This Stuff Works

It's not like if you remove the redirect the client's site falls out of the index and yours appears magically where they did. It doesn't happen like that, but it still puts you in a much better position where you have a lot less work to do. Does that make sense?

Facebook Brand/Product Page VS Google My Business Page

All right question 2. “Can I get away with a product or brand for Facebook page or must I get an address and use the local business option for the Facebook page?”

No, I think I've probably only actually set up two local business Facebook pages before. Everything else I just use the product or brand page, so I don't, guys I'm not a huge Facebook guy. I don't do a whole lot of stuff on Facebook so I'm not sure. Maybe one of the other guys, like Hernan, could comment on this. I'm not sure how powerful the local business pages are for SEO. They might be, I just don't have a lot of experience with them.

Hernan: Well the problem with Facebook is that it's not clear … Let's talk about ranking in Facebook itself because ti has it's own search engine. It's not really clear about what are the rules of the game, you know, when it comes to ranking in Facebook. In terms of ranking in Google, it's definitely a good parasite as long as your page is public because otherwise if there is any kind of issues when crawling that page. For example, for private groups and those kind of things, Facebook gets kind of jealous when sharing with Google a lot of information.

I understand that Google cannot crawl like 95% of Facebook, maybe even more. So, I think that it's a good parasite. You should probably check on SEM rush because that will give you an idea of how many pages are ranking from Facebook, or local pages or general pages from Facebook on Google. That will give you an idea of the potential that can be a parasite, but I highly doubt that those local details will work the same as well Google Business, like validating or becoming a real citation when it comes to a local business. You know what I mean? So you can rank it but I don't think they will add up to your data because, again, Facebook gets kind of jealous when sharing formation with Google. So that would be my intake on it.

Bradley: Yeah, I mean, like I said I typically just set up a brand page and that's it. I don't usually dot he local page so I just don't know how much of a benefit that would have. I'd have to do some more testing on that. Like I said, I typically just set up a brand page and run with it. It's just easier to set up and that's all I usually ever do.

Do You Use VA When Doing Local Citations?

Bradley: All right Brian says, “When doing local citations do you use a VA outsource to someone like Fiverr market or do you use the Ax story company and let them handle citations?”

I use two services Brian. The same two service I've been using for a long time now and that's Marketer Center, we have a link for that somewhere, and also Loganix. Loganix is expensive but they're really, really good, especially if you're in the US. I can't speak for them outside of the US. We've had some Mastermind members that said the results weren't as good as what I had described for the US market from Loganix .

I usually use Marketer Center unless I've got a citation cleanup job to do or if I'm doing the ongoing monthly service which is a great service from Loganix by the way. They have an ongoing citation building service which is $150 a month but they build like 30 citations per month. I don't have the exact figures off the top of my head, but it's something like 20 actual business directory citations and then it's 10 multimedia citations per month so it might be image directories or video links or audio links or whatever every month. They do tiered link building to that, sot hey build links to the citations that they build. That's only $150 a month so I actually outsource a lot of my citation building now to Loganix just because it's so much easier. It's so much easier just to send them the job and let them do it and it gets done.

Marketer Center is great because Marketer Center is … It's Andrew Sharer is his name, the guy who runs that, and he's a good dude. He set up his whole entire service to be a white label service. So the pricing is really, really good in marketer Center. You can white label the reports. They generate the reports for you and everything. It's a really good service. If you're on an economy scale, I would definitely recommend going with Marketer Center. If you've got a bigger budget and you want higher quality work, not that Marketer Center is bad work, I'm just saying it's the difference between driving a Honda Accord and driving a Cadillac. The Cadillac is Loganix , the Honda Accord is Marketer Center. They're both really good services so it just really depends on your budget.

I never recommend using fiber for citation building, guys, just don't do it. C'mon, spend a little bit more money, get some better services. Hiring your own virtual assist is okay, but you've got to train them properly, because remember even a punctuation being out of place in citation causes data inconsistency and that can wreak havoc on your NAP and your ranking ability. So, you don't want to do that. I really don't like to use VAs for creating citations. The only time I like to use VAs for citation work is when they're cleaning up a bad or a messy citation situation, but even then now I just outsource that to Loginix. It's a $500 service but they do an outstanding job of citation clean up. tHey do a great job of it.

Video Marketing Blitz Webinar

Clark's next. He says, “Last week you talked about a webinar you were going to do about your experience using video marketing blitz. I purchased VMB from your webinar and I am current IFTTT 2.0 member so the subject would be of great interest. Was that open to the public or was that only for one of your groups?

Clark, we mailed out the invitation to the webinar to everybody that purchased. I'm sure we sent more than just one e-mail but the webinar did occur and yes you have access to it. You just need to, I guess, reach out to us via support and we'll make sure you get access to it. [email protected], just let us know that you purchased VMB, provide us with proof of purchase, we'll send you the link. If you're into Mastermind you can see it regardless of whether you purchased it or not. If you didn't, if you weren't in the Mastermind and you want to see it, just send us a proof of purchase and we'll send you the link.

We're going to do a followup webinar on that in about five or six weeks because I want to show … We got a virtual assistant now in place that's going to be running that software like full time and so we're going to really scale the campaigns up that we talked about in the first webinar for this and we're going to do a followup webinar in a few weeks so you guys can see what we can do with video marketing blitz when we've got somebody working the software full time.

Again guys, I don't recommend you guys do any of this stuff yourselves, man, outsource it if you can. Sot hat's really what I want to do is show you guys the potential of this software when you've got people doing the work for you. So the followup webinar will come out. Anybody that purchased will get a notification on that ahead of time as well.

Do You Use An Indexing Service To Post To Second Tier Blogs?

Earl says, “Do you use an indexing service to post the second tier blogger tumbler Word Press post for every new post you or your virtual assistant's make. If so, is there an easy way of capturing those post links to stuff into an indexing service or have you harvested, or do you assign harvesting into your VAs as you go?”

This Stuff Works

Earl we used to have an automated way to do that. Unfortunately it was the Backlink Commando plugin and it integrated with Backlinks Indexer and it was a 100% automated way to actually extract all your web 2 post URLs and submit them to an indexing service without you having to do a damn thing other than set the plug in up. Unfortunately, Sean Donahoe decided to stop selling that plug-in and even supporting it for that matter, so, unfortunately we do not have a way. I talked to Chris, our partner, we mentioned this before, I don't remember what … Chris if you're on maybe you can comment. I mentioned to you something about us building a service that would integrate with Backlink's Indexers API. What did we decide on that? Maybe Chris isn't paying attention.

Chris: Playing hard to get, all right I see.

Bradley: I couldn't remember what the conversation … I know we talked about it, I just don't remember. I think it was just we got too many projects to work on that right now. It is something that we would like … Unless somebody else beats us to market with it, which is fine, I don't care, I just want a solution Earl just like you're asking. Right now I'm not doing anything for that because the plug-in doesn't work anymore. So unfortunately there's not hing you can do other than have your virtual assistants … If they're creating the post, like for example, my content curators when they post the post, they can actually go extract … I'm not even having them do it right now because all of my clients are well-established existing clients so it's not so necessary anymore, I've gotten my clients to where they need to be, so it's just a matter of maintaining their rankings.

If you're starting a new project, yeah, it would probably be, unfortunately, I don't know of an automated way to do this anymore. So I would say a virtual assistant would be a good way to do that, would be to just extract all your post URLs from the IFTTT network and submit them once per week to an indexing service. Or at least when they create a new post they could … Like for example, let's say you've got a virtual assistant curating posts for you once per week. Let's say they did a post last week and now it's this week and they're about to publish another post, they could go extract all the post links from last week and submit them to an indexing service this week and just keep doing that. That would be an efficient way to handle that. At least as efficient as we can make it right now without an automated way.

Bradley: So I don't know guys, eventually we might have a solution. To me, I'm not a developer, so I have no idea what the hell I'm talking about, but it seems to me like it would be fairly simple to create a plug-in that that's all it does is scrape the RSS feeds from a particular, like if we posted in all the RSS feeds from our web 2 network, the IFTTT network, I think there's like seven or eight properties that give us an RSS feed as an output. If we just posted those into a plug-in it would just extract the most recent items in the RSS feeds and then submit them via API to an indexing service. I can't imagine that being too difficult but I don't know.

What Is Your Take On Rapid Article Generators Like Article Forge, Articoolo, Content Professor & Article Builder?

All right Glenn's up, he says, “Since today's Hangout reminder e-mail spoke of quality content, what's you guys' take on the rapid article generator like Article Forge, Articoolo, Content Professor, Article Builder, etc? I've not heard of that one, content professor article builder, et cetera. I can't stand article writing outsourcing. I feel like I have to write an in depth article telling the writer what I want written to get anything usable back.”

Glenn I totally understand. That's what Content Kingpin is all about. It launches next Tuesday, so in six days. It's specifically how all of my virtual assistants, how I run my content marketing business. Those article creators are okay for link building, but never tier 1 link-building, guys, they should only be for tier 2 link-building or beyond, those automatic article generators because the quality of those articles is pretty poor. Hernon?

Bradley: Even if they are readable, like for example, Article Builder, they are super overused so they will not pass Copyscape in a million years. So article IV, article foundry, Essay Content machine, I've tested them all and as Bradley was saying, there's little to … I would say nothing beats content curation in the way that it's presented on Content Kingpin, plus it's going to be dirt c heap on the launch, you know? So it's an investment on your business and you can get a completely untrained VA on one end. If that's your problem, Glenn, you can train a VA using Content Kingpin alone. So you can plug a VA that's completely untrained on one end and you wile get a curator on the other end because that's the main idea of the program. That will pretty much solve your entire content needs forever.

Hernan: Yeah, and here's the thing. I talk about this at length inside Content Kingpin, guys. I'll give you a little preview of it right now. What I did was I taught virtual assistance. I learned how to curate on my own first. Obviously I was unable to scale pas at certain point so I had to start teaching virtual assistants to do it. So I've got two types of curators and curating is so much better than buying shitty content from an article farm, from a content farm, guys. First of all those writers aren't content subject matter experts, trust me, they're not. All they do is go scrape articles from the web and then spin them and then go through and sometimes, if you get a good content farm writer, which is rare, but if you do get a good content farm writer, they'll put it through a spinning software and then they'll go through and edit the syntax to make it more readable.

Even that, you're lucky if you find that. So those articles are all trash, they're garbage, they're worthless in my opinion. You're so much better curating content where you go find high authority subject matter experts on the topic in which you need to write about and get some content, collect some content, organize it in a logical way and then re-publish parts of it, snippets of it, to reinforce your overall idea for your blog post. Whatever idea you're trying to convey, you use other people's content to basically reinforce what it is that you're trying to say. You just inject your own commentary or your own opinion between the curated pieces of content. I've got curators that do curating for PBNs, they're Philippines VAs, so I basically pay them about $4.50 per hour to curate but they can curate three posts per hour. So that comes out to be about $1.50 per curated post. It's much higher quality that content farm articles, n umber one, n umber two, I get it for cheaper. Number three the curated posts are quality content from authority sources that know what the hell they're talking about when it comes to that subject.

The I have money site curators. I've got one in England, one in Africa, and one in America. So I've got three money site curators that publish posts for my client blogs and my client sites and things like that because they're native English speakers. My UK writer I pay her $30, but she'll publish two posts in an hour. So that's like, I pay $15 per curated post, so that's not a problem. Then I've got a curator in Africa, Ester, she's fantastic, and I pay her between $8 to $12 per curated post but I charge the client anywhere between $20 to $35 per curated post, it just depends on the client.

So there's a lot of money that can be made from content marketing. That's what the whole entire course of Content Kingpin's about. That'll answer all your questions, Glenn. It's launching next Tuesday for $47, you'd be crazy if you didn't pick it up.

There's Nate saying hi everybody, I knew we'd find it somewhere. “Ganti, what's up Ganti?” He says, “Don't PM me.”

How To Get The Best Results From RYS Service?

Paul says, “Hey guys, my question is about how to get the best results from the RYS service. I have a client that I want to rank in the mass pack. He is already in the first phase of Google with his website but not ranking the mash pack. I'm going to do press release. My question is should I do the PR first and then do the RYS service or should I do the RYS and then the PR? My objective is to get him ranked in the map spat. As always guys, keep up the good work.”

Um, there's probably going to be some differing opinions on this. I haven't tested one first over the other. Marco could comment on this too. The method I would probably go with would be to do the PR first because you're going to get a bunch of citations if you add the NAP to the press release, you're going to get a bunch of citations from that. The reason I would do that first is because you get the citations, but then you can also take the original press release, the one where it was distributed from, whichever service it is that you're using to distribute the press releases, wherever that's published first, you can take that and make that a PDF and put that inside your drive stack. So when you have the RYS stack or the drive stack created then you could also have your press release as a PDF inside there which would just help, especially if you start building links to your drive stack which is what we recommend what you do anyways.

This Stuff Works

Marco are you on?

Marco: Yeah, I'm on.

Adam: What's your opinion?

Marco: Well, let me do this in a couple of steps because we need to get this out anyway because a lot of people have been asking about what's include in our RYS because I think that's what Paul is going to get from us, he's going to get the FIROYS. What you get is exactly what we teach people to build inside the course. You get every file and folder and everything is optimized. Everything is optimized to carry relevancy wherever it is that you want to push it.

We do docs, we do PDFs, we do drawings. We even look at drive and see what it is. The one thing that you'll get is a money map. What happens with that money map is that we connect it to your Google verified listing, the map that comes with it.

The first thing that needs to be done is that business needs to be verified for this to have full effect on that map pack, which is what he's going to be doing, he needs that verified business. He needs to create that entity. Then he'll turn over that NAP information, he'll turn it over to our RYSVA and the guy Justin is, he just rocks, he's just so good at building everything, at carrying relevancy, at connecting the money map to the verified listing map which all pushes relevancy over to the website but it also hits that verified map up and sticks it in the three pack.

Now, you have the press release. You could perfectly just, once that RYS is built and connected, you could send that press release to the RYS folder, that drive stack that we created for more relevancy which is going to push it up to the verified map over to the website from the website since you're going to have an embedded map on the website, it's going to carry it back to the verified listing, back into the RYS folder and you're just going to create all kinds of crazy log going through and shooting everywhere, like the spider web silo that we talk about.

Adam: Nobody has to buy our RYS now, you just spilled all the beans.

Marco: I'm just giving them an overview of what it is. They're welcome to go and try to figure out how it is that we build everything. Good luck.

Adam: Actually that's a good idea, though. I mentioned doing the PR first but that's actually a good idea to have that My maps done first. In most PRs, guys, you can get away with about three links in a press release if you've got about 400 or 500 words of content. So actually that would be a good idea to use the press release to link to the My maps URL because then you'd be pushing like 250, 300 media-type style links to that My Maps URL which has do follow links in the description area that you can, it helps to validate the entity, like Marco just said, so that would actually be a pretty good way to go about it.

Marco: On the other hand, if what you want to do is push relevancy to the press release, then you would wait to do the press release and push relevancy from our drive stack over to whatever press release it is that you're trying to do because we do, when you go into the order form, there's a field in there that says which URL do you want to push relevancy to? It's clear and we ask for the NAP, right name, address and phone number that you want all of this … You need, as you said before, it needs to be exactly the same way that it is on your map as in the citations. It can't vary because we're going to push all of that NAP relevancy up. Becker came up with this, it's a slip stream. I think he's the one that coined the phrase. Slip stream, it just carries all of this over and back, over and back and all that love is what sticks that map number 1 in the three pack.

Adam: All right, we're going to stop at Nate's last comment here guys. We've got about five minutes left so we're going to get through these next couple questions. We'll probably stop at Nate.

How To Trigger Older Blog Posts To New Networks?

John says, “Hey guys, thanks again for doing these hangouts, you're awesome.” I'll plus on that. “Have built RSS tier 1, tier 2 networks for several clients and want to find a way to make use of the last six months of pre-IFTTT posts, just the old content. Is there a specific method or module talking about how to trigger RSS tier 1, tier 2 from the money site to the new networks using your SM plug-in with its spintax. Don't want to create a duplicate post on the same blog with new dates and annoy the Facebook and Due Plus fans a second time with last month's post but want to push it to network. Thanks in advance.”

Well, first of all John, I pretty much can guarantee you're not going to annoy Facebook and Duplex followers and fans because you have to think about every time you post … First of all, Google Plus, there's not a whole lot of people active on Google Plus outside of the marketing industry. So you can pretty much write that off. But Facebook, yeah, there's a ton of people that are active on Facebook. Pretty much daily, everybody's plugged into Facebook. The thing is Facebook only shows your post, anything published to your pages, to a very, very, very small fraction of the audience. We're talking like 3% to 5% of your audience if you're lucky. I guarantee you if you published a post and it syndicated out to your network and into your Facebook page, then a month later you do it again, chances are, nobody that saw it the month before is going to see it again the second month or it's going to be new people seeing it the second month that didn't see it … Or even if they did it's going to be a very, very small fraction of people. I doubt that it will annoy them.

This Stuff Works

You can recycle old content, guys. There's no reason to have to always create new content. You can republish old content to Facebook and Google Plus and get new eyeballs to it every time you do it. So that's number one. I wouldn't worry about annoying people.

Number two, our premium version does have a re-publishable post function, but the free version that comes with IFTTT SEO Academy and stuff does not. However, there's a plug-in that you can use, it's called Republish Old Posts WP plug-in. It'll be the first link that comes up. Install that, go through the settings, I'm not going to teach you how to set it up because there's help files inside of there that will tell you how to set up the plug-in, but it will republish old posts and trigger the RSS re-syndication. Okay, so that's how you can do that if you want to republish old posts, that's a good way to do it. Just use that plug-in.

Again, don't worry about recycling content to Google Plus or Facebook. Nobodies going to see it again. IF they do it's going to be a small fraction. If they're annoyed with that, let them un-follow you. Good riddance. Don't let the door hit you in the ass on the way out, you know what I mean?

Multiple User Access For Tier 2 Networks

Greg says … Oh this is the followup, I know Adam's going to get mad at me so I'm going to try to hurry … “Joe owns company and he has two profiles,” This is a followup to the question I asked him to clarify. “okay so he has a company and has two profiles but the company has it's own tier 1, can Joe be on tier 2 as the owner profile and even better, can his staffer contractors be on tier 2 as well?”

Well you could Greg but personally I wouldn't do it. You can yes, sure you can do that. I wouldn't recommend it. The reason I don't recommend it is because there's a clear connection between the owner and the business, right? Or the contractors in the business, there's probably a connection to them, so if you end up syndicating content across all those networks where there's a clear connection between those profiles and the actual business, then remember guys, when you're syndicating blog content, you gotta be careful because Google is looking for footprint issues. Syndicating your content to your own branded network is not a footprint issue because you're claiming your footprint. You're doing what the big brands do, you're sharing your content to your branded properties.

When you go out to tier 2 networks, you're using profiles and personas, even if they're real profiles, like what you're mentioning here, you're doing it to manipulate search engine results. That's against Google's terms of service. If I was using tier 2 networks for blog syndication, I would want the personas to be 100% removed and separate from the actual business itself so that I could minimize or reduce my footprint even more. So Greg, I understand where you're going with that. It's a logical assumption to make that that might be more effective, but in my opinion, you're asking for trouble if you do that. You're better of just using personas.

All right last thing, Nate says to clarify, and this is why I wanted to finish on this one, guys. He was asking about poking and if somebody ever used that video if keyword had been poked and it showed up on page one. He says, “To clarify what if the client uses the same keyword I poked and put up their own videos, does that ever happen?”

Nate I've been providing SEO services for clients for four years. I've been doing SEO for about almost seven years now, at least six years, and I have never once ever, ever had a client come in behind me and try to rank their own videos after I've ranked something for them. Never once, not saying it won't ever happen ever in the world, I'm not saying that, but it's very, very rare. Don't worry about that. Besides that, if a client wants to come rank a video, you're the one that's taken all this SEO training. You'll spank the hell out of them if it comes to a competition between you and the client, who's going to do better SEO ? You'll win, you know what I mean, so don't worry about that.

Okay guys, MasterClass starts in about five minutes for everybody that is going to be on that. Otherwise, we'll see everyone else next week for the next episode of Hangouts. 95, episode 95 next week.

Marco: See ya everybody!

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 93

By April

YouTube video

Click on the video above to watch Episode 93 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: We are live and since Adam's not here today, I'll do the introductions. Hi guys. This is Hump Day Hangouts episode 93. It is August 17, 2016. We've got Chris, Hernan and Marco on with us today. I'll go right down the line. Hey Chris. How are you?

Chris: Been good. How are you doing?

Bradley: I'm doing well. It's hot though here m an. Feels like I'm starting to sweat. I've got this stupid curtain up behind me and the air-conditioning doesn't flow and the curtain- It doesn't circulate. It's like 100 degrees in Virginia right now. It's nasty, it's hot. Hernan how already you doing?

Hernan: Hey guys. Hey what's up. It's the price of success you know. You need to look pretty on camera so you need to ditch the air-conditioning. Hey guys. What's up?

Bradley: Last but not least. Marco, how are you?

Marco: A lot better than you it seems.

Bradley: Apparently.

Marco: Move to Costa Rica man.

Bradley: Yeah. All right. We've only got a couple of announcements today because again Adam's not here and he's the king of that. A couple of them. Number one is the Video Marketing Blitz webinar, bonus webinar for anybody that purchased video marketing blitz through the promotion we did with Abs, that's today. That's immediately following Hump Day Hangouts. Mastermind Members can all attend regardless of whether you purchased or not. Anybody else ye to have been a purchaser, in order to attend the webinar, there's a case study in the webinar. I'm actually going to be laying this out during the webinar today but I'm going to do another follow-up webinar, a second one basically for this case study in four to six weeks. There will be a secondary follow-up webinar to the one that we're doing today. If anybody did not pick up video marketing blitz and you're interested in it, you can still do it and you would still get the recording sent to you … I mean the replay sent to you after today and then the follow-up webinar in four to six weeks you would also be able to attend that. I will drop this on the events page just in case anybody's interested.

Video marketing blitz. Then what we're going to do is, like I said do a follow-up webinar on that because there's some things I want to do with the case study to take it even further. That's something that I definitely want to schedule. Excuse me.

The next one is content kingpin. Content Kingpin is our content marketing training program that's going to be coming out. It's launching on August 30th, Tuesday August 30th. If anybody's interested in that, Hernan's going to drop a link for- if anybody's interested in promoting it before the launch or for the launch, Hernan's going to drop a JV page link right on the event page. Go ahead Hernan.

Hernan: I'm dropping it. I'm dropping the link now. If you want to promote we're launching pretty soon and it's going to be a pretty bad-ass final so if you guys want to join, I'm dropping the link here.

Bradley: Yeah. That's in 13 days from today.

Then last but not least, Hernan's got a post that he did, a guest post on the SEM Rush blog and so we're going to ask everybody who attends the Hump Day Hangouts to go plus one it, like it, share it, tweet it, do whatever you want, comment on it. Show Hernan some love. This is Hernan's SEM Rush post. I'm going to drop the link on the event page. Okay. It should be there. Yeah guys. Go show that post some love. Every time he gets to do a guest post for us we all try to support those as much as possible. With that said we can get into questions. Does anybody else have anything? Chris, Hernan, Marco?

Hernan: I'm good. Let's jump right into it.

Chris: Let's do it.

Marco: Yeah. Let's do this man.

This Stuff Works

Bradley: Let's get into it then. I'm going to grab the screen. Hopefully you guys are seeing this okay.

Marco: Yup. We see a full screen.

How Can I Use IFTTT Networks For Geo-Targetted Traffic?

Bradley: Okay. All right. Cool. Well, we're going to start at the bottom. Akanner. Akon. I'm not sure I'm pronouncing that right, but he says, “Please I want to be clear about the SEO thing. I'm about to go to CPA. Now most of the companies would prefer traffic from a particular geo-location. How will I be able to use your network to achieve this? Let me know what.” I guess that was the end of the question. That's a good question. I'm going to let Hernan or Marco talk about that since you guys do more like geo-targeted stuff outside of the US.

Hernan: Yeah. Definitely and there are some- Sorry about the background noise, you guys, by the way. There are some CPA offers that will only work with foreign languages and whatnot. It's all about optimizing the network and the website to receive foreign traffic. If you're doing like Spanish traffic as I'm doing. I'm also doing some Scandinavian traffic, so it's all about the content. You can also use Jason Olea on your website and the posts and whatnot. It's all about optimizing to gather traffic and rank yourself for those particular keywords. It's nothing that far away from English, just to have in mind that there's a bunch of things that we have been talking about, you know for geo-locations in English and in foreign languages. It's work pretty much the same so have that in mind.

Marco: In case you get some traffic that's not for that particular geo-location, you can just redirect it, to another offer.

Bradley: You do that on the website via some sort of script, correct?

Marco: Either that or if you have for example volume is a tracking or some other tracking platform you can usually do it there.

Bradley: Okay. The tracking platform would actually determine where the visitor was coming from and redirect to an appropriate offer, right?

Marco: Well, I use the tracking one but you can do it either way.

Bradley: There you go. That's something that's out of my realm because I typically just deal with US stuff so I don't have to worry about it. Thanks guys. I appreciate that.

What To Do When Your IFTTT-Optimized Videos Are Not Ranking Well?

Justin says, “Hey Brad. I made approximately 50 videos and launched them on my branded network with supported IFTTT networks. I've been monitoring them for about a month now. Some were doing really well, some were doing so so and others were just not ranking anywhere near the first or second page of Google. A few days ago I noticed that every single video has now fallen out of the top 100. I was gearing up to start monetizing them. I put months of working on them. I'm really bummed. I don't know what to do. What if they never come back? What do I do in the meantime? As time is of the essence, I haven't made a single dime yet. Thanks Brad.” Okay.

“P.s. I have not yet started back-linking or boosting anything. These are straight [fanella 06:51]. I took the videos, streamed them to my branded network and then it took me weeks to silo every single video. They were fluctuating but most videos were in the top 100. Now 95% of the videos are nowhere to be found. It's like it happened overnight which is leading me to believe that there's an issue on my end. Pro Rank Tracker isn't even tracking them properly because I've been looking at the ones that are ranking and they aren't even there. I can't find them doing a Google search, really weird. How can I start working on contacting prospects when I don't even have any videos and I'm able to locate using Rank Tracker. Has this ever happened to you before? Please detail the best course of action at this point of time. Thanks so much.”

All right. Well here's a couple things Justin. Number one is welcome the world of SEO. That's part of the process. I'm not saying that to be a dick. I'm saying that because you know, that's what happens sometimes, man. Sometimes you work on stuff and then you end up losing the asset. It sucks. It really sucks. It happens to all of us. Anybody that's been doing SEO for any period of times has had it happen before and it's probably going to happen again. We try to limit or miti- We try to reduce the risk of that happening as much as possible but it's unavoidable 100% of the time. In other words, there's always going to be times when you're going to lose assets and it sucks.

My first point of advice that I would make to you, and this is something that I learned over time, is to not put all your eggs in one basket. I say that all the time on these guys, but what I mean by that is, instead of putting- I understand you created 50 videos and it's across a network or a couple networks, whatever it is that you've got. You put all of your work into that and you even mention it in your comment, that you've been working on this for months, and I get that and I understand that because you want- That's really dialing in and focusing. What I want to suggest, number one, is that you always are building new assets, constantly. While you're waiting to get some of them to rank.

For example, once you've created digital assets, whether it's a YouTube channel with several videos or a website that you're going to use for local lead gen that you're trying to rank in maps organically whatever, doesn't matter what it is. Once you've created that assets, it's going to take time for you to get them to rank, time and consistent effort for you to get them to rank, right. It doesn't matter if it's videos, websites or whatever. Instead of, once it's built focusing all your energy on just getting that, that digital asset to rank, you should also always be continuing to build more assets because this is going to happen from time to time.

The problem with building an asset and then putting all of your attention into ranking that asset is if this happens you're stuck, you're left with nothing, right. You've lost it all. That's apparently what happened to you, Justin. I can tell you from personal experience that I did the same thing. When I first got into SEO, I built two local lead gen sites. One was in the locksmith industry, the other one was a carpet cleaning industry and I built those two sites. They were awful, God looking back, they were terrible, but it's all I knew how to do. I spent six months trying to rank those two sites. I ended up ranking the carpet cleaning site in Alexandria Virginia at number one but it took me six freaking months to do it and yeah, I was super excised, right, but I only had one asset that was monetizable at that point.

This Stuff Works

Later on when I started to get better at doing it and I was able to repeat the results, I still made the same mistake. I would build two or three tree service sits, once I got into the tree service industry which is a hell of a lot more lucrative than carpet cleaning I can tell you that. Once I got into the tree service industry and generating leads for that, I would build two to three tree service sites and then I would focus all of my attention on ranking those sites. Sometimes it would take me a month, sometimes it would take me 90 days, sometimes it would take me more.

What I should have been doing was building more and more sites at all times. I should have been building three or four sites per month is what I should have been doing. Every single month. Month in and month out because some of those assets would rank quickly with little work while others would take a long time to rank with a lot more work. Then I had multiple little streams of revenue coming in from various sources while I was working on the digital assets that were taking longer to rank. That made sense. If in the event anything were to get slapped, or penalized or de-indexed, which again when I first got started that happened to me a lot because I was always testing the limits. It wasn't so catastrophic because I had other assets that were producing revenue or close to producing revenue.

My first suggestion to you would be, even though I understand you put a lot of work into that and that sucks dude, there's no doubt, and I completely sympathize with you. At the same time, you should constantly be building new assets at all times so that this doesn't happen again, so that's number one. Before I move on, anyone of you guys want to comment on that?

Hernan: I just wanted to add something real quick Bradley to what you said which I think is super, super accurate. There's something that every leg about, for example Terry Kyle that he would say, “In order to be efficient as an SEO, you need to be putting out as many properties as possible because right off the back you do not know what's going to rank and what's not.”

Bradley: That's right.

Hernan: That's true. That happens to everything. It happens to videos. It even happens to pages from within the same website. Some pages they will rank as some other stone, you know, and some pages going to rank for the wrong keywords. The point here is that you become a much more efficient SEO when you start focusing on the winners, that is when a page a video or a website is ranking on page two or page three for a charm, even before you started optimizing it, you know you have a winner. Some videos will rank like instantly and some others won't. There's some randomness into that which I think it makes a lot of sense. At some point, you'll live and you learn, Justin. It is what it is. It's better to be efficient with your time and keep cranking out those websites and double down on the winners.

Bradley: The other point of that that I want to- I'm sorry. Go ahead Marco.

Marco: If I could stop you for a second. I'm looking at this and I'm going to say that all isn't lost, because he said he did have some ranking.

Bradley: They'll probably come back.

Marco: Yeah. Near first and second page. Even if they don't, he has really good intelligence on what's ranking and what won't. All he has to do is take these videos, make these on this channel, create two new channels, divide up the videos, re-upload them. I'm not sure the speed of upload. That might have hurt him. I don't know how quickly he uploaded the 50 videos. I hope it wasn't all at once because that might have had something to do with it. If his branded network and the supporting IFTTT networks are still good and he should check them and see, then all he has to do is reruns the videos in new channels for whatever it was ranking, just add supporting videos in that vertical so that he sticks that first page ranking and from that second page to first page. It may seem like all is lost right now Justin, and I can understand it happens to all of us. I've lost websites, I've lost- I mean Hernan knows I had one that was cranking out, making me some really decent money and then Google went in and said, “No. You can't do that.” Then all of a sudden you got zero and you're not making any money from it.

Hernan: Yeah.

Marco: Everything isn't lost because you learn a lot from this. You learn what ranks, you learn what doesn't. You also learn what not to do and so now what you need to do is you have the videos, you've already produced them, unlit them, push them into another network. If you want to build another IFTTT tiered network which this is video and it's perfectly good, do that. Go into video powerhouse and push the videos. I mean, there's tons of things that you can do with the information that you have. It may seem like all is lost and you're depressed or whatever but you have a lot of good information that you can use man.

Bradley: It's true. To kind of piggy-back on what you just said Marco because I totally agree, is you know, you should already have some data on the keywords that were ranking, which videos were ranking. Just like Marco said, you've identified through this process, at least the target out of your 50 keywords, you know which ones were performing the best. Those would be the ones I would duplicate and upload to a new channel first because those are the ones that are going to get you the results the quickest, okay.

Also like Marco said, you could just create a new channel and you could go actually connect the new channel to your existing IFTTT networks and just use the same networks. You don't even have to build new networks. Again, like Marco said, unlist the videos on the channel that are not, that are not … You know your original channel.

This Stuff Works

Here's the thing, you've already syndicated those videos to your networks from the original channel, of which, for whatever reason, right now your videos aren't ranking. Again, I suspect they may end up coming back. If they don't, the point is they've already syndicated those so you've already got those in beds from those videos already out across the web, across multiple properties, multiple networks. There's juice flowing into those, flowing into that channel, Even if those videos aren't ranking, if you unlist those videos and then drop links in the description of the unlisted videos, to the new videos that you upload to the new channel, you can use the same videos to …

You don't have to recreate the videos, just use the same videos, upload them to a new channel. Then point from the existing or the old channel with a link in the description to the new video, even though it's unlisted it just means it won't show up in the index anymore, but it will still push juice. You've already got some assets out there on the web that even though they might not be indexed or ranking, doesn't mean that you can't utilize them and help you to rank the new videos that you're going to publish to a new channel. okay?

Lastly, what I want to say about that is, I wouldn't' wait. You know, you're telling in this first paragraph here Justin, these are all the types of mistakes that I made as a newbie or early in my career I should say. Don't feel bad and I'm sure a lot of you can relate. You're talking about how you did 50 videos and you worked on them for months and all of this. Then you say, down here, “How do I start contacting prospects when I don't have any videos I'm able to locate?”

My point is why would you go after 50 videos and I'm saying this like to everybody in general, why would you go after 50 keywords and 50 videos and work on that for months before ever trying to contact a prospect? My point is, why not work on five videos maybe and as soon as you get some results start contacting prospects, so you can start bringing revenue in because just like you said right here, “As time is of the essence, I haven't made a single dime yet.” For months you've been working on this and you hadn't made a dime. Don't wait until you have 50 videos that are perfect and that are ranking before contacting prospects. Rank five videos. Out of the 50, you said some of them were ranking. Those you should have immediately started contacting prospects on and try to sell that service or rent them or however you were monetizing those videos. You should have done that so that you could immediately start generating some revenue that then you could reinvest back into building your infrastructure further.

My point is, if you wait till everything's perfect, you may never make any money. It's better just to start monetizing what is working for you as quickly as possible so you can start generating revenue and then reinvest that back in your business, as far as additional training, outsourcing services, maybe some tools, whatever it is. I'm not talking about shiny object syndrome, I'm taking about useful stuff for your business. Okay.

The best course of action, I think we outlined a couple good ones for you man, that would be you could use the same networks. What I would do is just go ahead and create a couple new channels, and again, spread it out, don't put it all on one channel, go to couple channels if you need to. Tie them into your existing networks, that's fine. You can have more than one channel syndicate to a single network, guys, you can do that. If you wanted to you could do that. Especially since you say, “time is of the essence.”

I would try, my quickest and hardest to get the videos that I already knew were ranking, back out on the web as quickly as possible from new channels and see if that helps. Then just go unlist the original channel but put a link in the description to the new video and that way you can push some of that existing juice that's flowing into that channel from the embeds and the syndication over to the new video and you should get even better results, even faster, if that makes sense. That was a great question though Justin. I'm sorry that happened to you.

Which Silo Structure Should I Use For A Music Video Playlist?

Marson says, “Hey Bradley. Which silo structure would be more appropriate for music video playlist? Should it be mono-silo or keyword group or silo for tough keyword? The music type is highly competitive and there are loads of very strong channels to compete with. Any suggestions?

That's a good one Marson. That's not one I've ever- I've never dealt with anything in the music industry. To be honest with you I would just be giving you a wild-ass guess right now but I would have to look into it a little bit further but I would probably go with the mono-silo. Anybody that doesn't know what we're talking about go check out YouTube Silo Academy if you don't know what we're talking about but for mono-silo, that's where you link from one video to the next to the next to the next. At the end of the chain in the playlist, you link back up to the first video and then you also always link up to the playlist. That's probably how I would do it without any additional data, is what I'm saying.

If I were to look at how you were trying to silo or group the keywords or the videos, it might change my wild-ass guess, might change my recommendation to you. Just from, with very, very little data here, I'm probably a mono-silo would work really well for something like that but again I can't swear to that without knowing more. Anybody else want to comment on that one?

Hernan: No. I think none of us actually makes anything music related which is funny because we are kind of [inaudible 21:50] in what we do. Yeah, I would say [inaudible 21:53] Bradley like. Also see what the competition is doing. I would [inaudible 21:58] mono-silo link I think. When you're doing … I pasted the link for [inaudible 22:03] silo. It's only seven bucks so you can check it out. When you're doing pretty much any kind of channel you need to see your channel as you do a website. Definitely using a silo structure would help your YouTube rankings and your Google rankings way better but we will probably need to see what's going on in the music industry which is big industry, by the way.

Bradley: Yeah. The mono-silo structure is very, very strong. I like to use that a lot. It's quite a bit of work though. There's manual work involved and actually collecting all the links from the videos in the playlist and then organize them and then linking from one video to the next to the next. I think that's what Justin, I think did, in here, where he was talking about having 50 videos and then siloing them together.

If I'm doing a lot of videos because of efficiency reasons I won't do a mono-silo. In that case I'll just do a standard silo which just means all I'm doing is linking back up to the playlist and that's it, from within the video description. The playlist itself links to each individual video within the playlist but then within the individual videos I put a link back up to the playlist, right. It's essentially linking back to the top of the silo. When I'm doing a whole lot of videos in a silo, that's the route that I go is the simple silo method because it's so much faster to set up, because essentially it's just a playlist link that goes into the video description. It's not a unique link. I mean, it's the same link in every video description in that entire playlist.

This Stuff Works

Whereas with a mono-silo, you need the next video URL. In this video description that I'm editing right now, I would put the link to the next video in the playlist and then in the next video I would put the link to the following video in the playlist and so on and so forth. It takes more customization as far as the video description goes. It works really well but typically I will only do that if I'm dealing with a small number of videos and a particular silo. If I'm going to be doing multiple videos in one silo, then I'm just going to stick a link up to the playlist and that's it because I'm trying to be efficient with my time.

Also test it. If you wanted to Marson, I would recommend setting up two different playlists with maybe two different music groups or music genres or whatever and testing and trying one with a mono-silo and one without and see what kind of results you can get. Again, that's how we figure out what works and it's going to be different for every industry, every keyword, it really is. You need to just play around with the multiple methods that are available to you to determine which ones are going to give you the best results.

Checking Links and Anchor Text Ratio Of An IFTTT Web Property

Dean says, “Regarding link building to IFTTT properties, how does one check what links in or anchor text ratio have been successfully built to a property if, for example, links have been bought from other organizations than Semantic Mastery because upon checking Majestic SEO, it would appear that little to none of the properties seem to get crawled by Majestic. Haven't checked others. I use some of the Semantic Mastery IFTTT properties to check as mine are not old enough to maybe show data yet. I'm wondering if they ever will.”

Dean, a lot of those, because of the spam type properties that we post to with GSA and the various types of building tools that we use, they don't crawled or indexed by Majestic and or Ahrefs. At least, I haven't used Ahrefs much in the last two years because I've been pretty much using Majestic only but about two years ago when I was using Ahrefs more than Majestic, I noticed that Ahrefs picks up a lot more of the back-links than Majestic, it may have changed, I don't know. I always noticed that Majestic didn't pick up a lot of spammy or low quality links, they just won't index them. You've got to imagine how hard it is on their servers to try to keep track of all of those.

I don't know this to be true other than just from my own observance, but I think that if there's a certain threshold that a link has to have in order for it to be included in the index, unless you manually force it. Which means for example, if you were to get the link report back for a service and then manually submit them to Majestic to be crawled and even then that doesn't guarantee that they will be. As far as that, I mean, really the only think that you could do is go off the link reports that are provided to you by your link building provider, service provider, whoever is doing the link building services for you should provide you with the link report and then all I would recommend doing is taking … I mean, most link builders are going to submit that list of links that they build for you to some sort of indexer anyways.

Once you receive that report, what I always do, is I always go resubmit those links through my own indexers, my own indexing accounts. I'm making sure that they're being crawled and indexed. Wait, let me rephrase that. I make sure that they're being crawled. It doesn't mean that they're going to be indexed. Again, just like what we talked about. Dean, there's a lot of people that ask questions about IFTTT network properties not showing the links from their IFTTT network properties not showing in Majestic or Ahrefs and we talked about that many times as well. If you have your websites connected to Google search console and you go look in the search console at inbound links or links to your site you'll see the links from Delicious and WordPress and Tumblr and Deego and all of that, but you won't see Majestic or Ahrefs. It doesn't mean that those links aren't there, it just means they're not being indexed in Ahrefs or Majestic.

Hernan: Right. Yeah. Just to add to what you're saying. The only thing that matters in that case is what Google is saying that he sees or it sees. That's why we … Many of the IFTTT properties are data hub corners as well so they share data with Google. You can definitely see that on Webmaster. What I usually do Dean is to grab the top five competitors because I want to know page one and plug them in to Majestic or Ahrefs and see what kind of anchor tech they are using. Usually you will get a Tom of branded and long tail anchor texts from IFTTT.

Now if you want to sculpt a little bit the anchor text, you want to go with other link sources like for example press releases. Press release will help you a ton on that case. Just grab the top five and see what they're doing on a page level and also on a root level. You want to see the root, which kind of back-links and the anchor texts they are getting and also the page that's ranking. Usually, you'll see that on the big websites you will see that the root is highly deoptimized, I mean like 80 to 90% of that, it will be branded or URL anchor texts, while the internal page would be much more aggressive, but it makes sense. If you have a big newspaper, the home will get back-links from, I don't know, go visit the newyorktimes.com and then when you're talking about a news in particular on an internal page, then people will link as an exact match. It makes a ton of sense to do that. That's what I usually do.

Just because it's not showing on Majestic doesn't mean that they do not count because webmaster tools would actually report on those. You need to combine tool on that case. That's my point.

Bradley: For most link building providers, if you're going to be outsourcing your link building, they're going to be building spam links essentially. Any good link building provider is going to ask you for the list of keywords and it's going to be asking for a large number of keywords, especially for span tools. Like for example, if you buy, a link building service from us, what do we require? At least, two hundred keywords? Something like that, it's a lot. The reason why is because … I'm sorry. Go ahead?

Hernan: Sorry Bradley. We're asking actually for 500 keywords.

Bradley: Okay. I thought there was a range. Yeah, that's a lot.

This Stuff Works

Hernan: Yeah. That's a lot. For any kind of link building products that you're getting from us, we're asking for at list 500 keywords. We give you the tools to generate those as well, based on Google suggest. For [inaudible 30:34] building, for IFTTT link building, they are all, yeah. 500 keywords at least.

Bradley: That's because again, if we're going to be building a mass quantity of links, we need a very diverse set of anchor texts and so that should be determined before you purchase the link building package. Those are typically things that you should look for from a reputable builder, you know, a spam tool link builder.

You'll notice like on a lot of black cat forums and stuff where people run GSA blasts and stuff like that, they will ask for similar criteria.

Hernan: Yeah. If you go to Filer for example, those guys they will ask you for five keywords. All the links will look the same so, I will say get away from those.

Can IFTTT Pay Per Call Assets Be Used Just To Rank Videos (Without A Branded Website)?

Bradley: All right. Next question is Clark. He says, “When you are building a pay per call asset using IFTTT can you only rank videos or do you need to create a branded website as well? How does Google My business plan your strategy?”

No. Typically Clark what I do is I test stuff will videos first. It's not always the case but a lot of the times I like to test keywords and new areas for example whether it could be new keywords, a new industry so I've got to test new keywords all together which I don't like to do very often, I try to stick to the niches I already know. Or if I'm going into a new area that I haven't been into yet, like a new location, then I like to test with videos and that's just to give me an idea of what the competition is like and how easy or fast I can rank. That's not always the case either though Clark and the reason I say that is because it might be simple to rank a video but difficult to rank a webpage. Likewise it might be simple to rank a webpage and difficult to rank a video.

My point is I don't always do that but typically what I'll do is I'll use some sort of spam tool, video spam tool … Let me rephrase that. I'll use a tool to create video spam to test for keywords. Then once I've identified some winners I'll go in and build out some assets such as a local website, maybe a Google My business page or whatever. Again that's not always the case, I use two different ways to test. I'll either test with video spam or I'll test with web spam, like straight up page spam like using like Lead Gadget or Serp Shaker or any sort of plug-in like, or sort of mass page builder like that to test those keywords.

No. Pay per call assets, they don't have to just be videos. They can be whatever it is you want. As long as you can get something to rank in the search, that can generate a phone call, the call to action is to make a phone call, then you can get paid from it. Doesn't matter if it's a video, a Google My Business listing, so a maps listing. It could be just a website ranked organically, a Facebook page. It could be anyone of those things. Okay? Press releases can work wonders for pay per call. They really can if you can rank the press release in a high volume area. Press releases are typically a lot easier to rank than a website, so that's something else that could be done. There's a lot of different assets that you could rank for pay per call stuff. It doesn't have to be just videos. Okay?

For the branded website guys, what I like to do is once … Like for lead gen especially … Just straight pay per call assets, if you're talking about like using a pay per call exchange, I don't worry about branding anything for that, I really don't because I'm looking at volume for pay per call if I'm using a pay per call exchange network, which is exactly what we're going to talk about today on the video marketing blitz bonus webinar. We're going to be talking about using a pay per call exchange network. Okay?

If I'm doing pay per call where I'm working with a service provider personally or individually. In other words, if I've got a service provider that I've contacted that I'm creating an arrangement with, to where they're going to be purchasing leads from me or they're going to be paying per call for calls generated or whatever, then a lot of the times I will brand it. I'll either brand it. I will either brand it for one of my own pseudo brands, I'm using air quotes right now. Pseudo brands which means like I'll create a kind of brand name, then I can scale that out across multiple locations.

If I'm going to be building out a website, I'll use sub-domains with the city name as the sub-domain. You know stuff like that, that's typically what I'd do. Or, if it's a pay per call service provider that I'm working with that wants like a long-term engagement or they're going to be doing a lot of volume with me or whatever, then sometimes I'll even build out branding assets based on their brand. I'll still own and control the assets but I'll still put their branding on it, that way … A lot of the times it'll make the larger pay per call service provider. The service providers that I'm dealing with, it means them happier to have all their branding on it. It makes sense to do so but I still like to own the assets. Okay. Otherwise you're just doing client work.

How To Find 200+ Keywords For Highest Link Building Packages When Using GSA?

Okay. Wong says, “Hi Semantic Mastery Tim. I hope you guys are doing well? I have two questions to ask today.” Excuse me. “Question number one, my money YouTube channel is only dating product review. When doing links to my IFTTT network, how do you guys find 200 plus keywords for the highest link building packages in the GSA blast for networks with current only one product to review post. Also is it safe to use link building from Serp Space to my money YouTube channel?” Okay.

For the keywords, what you want to do it, if you're drilling down into a very very specific keyword or a product name or something like that, then you need to back up. Think about it from a wider angle. Take a wider view of it and look for the more broader, general, the more category type key words. In other words, what niche is that product in and what kind of broader terms does that product or keyword fall within? Okay. Then just go with the more general terms because remember what we're trying to do with the link building service guys, the spam links that we build, is not necessarily … It's to push juice into the infrastructure, right, into the network and into the structure. We're trying to push juice into the structure. It's not so much about the keywords. That's why we always talk about going with real, real broad terms, generics. I don't even use brand terms for the spam usually. I just like to use generics and URL anchors or naked anchors and then the broadest of keywords.

This Stuff Works

For example, if we're talking about tree service, as an example, we can go broader with home improvement and landscaping and gardening and hardscaping and you know those kind of things that aren't necessarily the same as tree service but it's a broader term. Another thing is and I know you're talking about product review, but on a local level, if we're talking about like down on a local level like say plumbers, Atlantic. If I was trying to rank something for Atlanta plumber or plumber Atlanta, whatever, then I would look for plumbing keywords, home improvement keywords, maybe re-modelling keywords, right. All of those types of things that plumbing can fall within but I wouldn't be looking for plumbing repair Atlanta, not for those types of links. Those link building packages, I wouldn't use any local modifier. I know you weren't asking about local but what I'm trying to do it just illustrate how … You want to go with broader terms.

You can pick a broader topic that your topic falls within and use those as well, because again, all we're trying to do is go out from like … Think of it like a funnel, guys. You've go the top of the funnel which is the widest and the broadest. Then you've got all the way down at the bottom, the exit point of the funnel. That is your most narrow, your most targeted key word, that's what you want to rank for. What you want to do with the link building packages is always go with the top of funnel type keywords, the broadest of the keywords, if that makes sense. Maybe Hernan, can you comment on that because I know you might be able to explain it in a different way.

Hernan: Yeah. Just have in mind that … We ask for those kind of keywords but we also throw in the mix URLs and generics, you know. We don't end up … I mean we end up using the entire list but we also mix it up with generics and URLs. The possibilities of two links with the same keywords, repeating the same keywords are like near none. My point here is that when I'm doing that and sometimes it happens where you see, a great tool called Keyword Shitter, that's a tool that you can get access to from the form itself. It will redirect you to Keyword Shitter. They are using Google Suggest, to scrape all of those keywords but it happens to me also on foreign, you know. If your case is like a dating review, I would do dating, like the broad niche, so that you can have a ton of different variations of the keywords over there and that they're still relevant somehow.

Bradley: Yeah. I'm going to show just a real quick demo of guys of this, just real quick and I dropped the link on the event page just a second ago. This is my favorite keyword tool of all time guys and it's no doubt. I think it's 57 bucks and I just dropped the link. Seriously it's one time and it's probably the best $57 I've spent online because I use this tool religiously guys. It's a great tool. Something like dating channels only dating product review. I don't know what the name of the product is. Guys. What is it? The Tao of Badass? Give me a dating product somebody. Title.

Hernan: Yeah. The Tao of Badass can do.

Bradley: Is it T-A-O Badass? Or- ?

Hernan: T-A-O, yeah. T-A-O.

Bradley: All right. You guys can see this. This is Power Suggest Pro and I put Tao of Badass in, which was be just a dating product. My point is, put your dating product in. Now look at this guys it's already at 200 keywords and it's only been about ten seconds. What this is doing is pulling out of the Google suggest terms that use that product review in there, that title. That's something else that you could use as anchor texts, just these types of keywords.

The other thing you could do is go with other dating products, right. Other dating products guys because they're in the same niche and I know it might seem counter intuitive to do that but we're talking about going out three and four tiers with anchor texts. It does make sense because it would be a similar product that eventually leads down to the one product that you're promoting. It does make sense to actually have some of those other product titles as anchor texts. Product names as anchor texts way out like tier three and four. Does that make sense?

Anyways, I'm going to stop this now but there's 365 keywords right there and it was a only, a little bit over half-way done. Not even half-way done. Excuse me.

Hernan: You didn't even use the wild card.

Bradley: Well, this has got the wild card with the [inaudible 41:48] on it. You could do all different kinds of stuff. Put the little asterisk skin and anyways, it's a great tool guys. Pick it up.

Should The Link To Tier 1 Blog Be Stripped Off On The Tier 2 Video Syndication Network? 

The second question is, “Bradley and IFTTT SEO Academy. If we were using tier one IFTTT blog, RSS to syndicate content to tier two blogger blog, wouldn't attribution link to your money YouTube video from your tier one blog, get syndicated to your tier two blogger blog and ift.com would create another attribution link to your tier one blog as well?

First of all, those of who that didn't follow that question, don't worry about it. I'm going to answer this for Wong but I can understand if everyone else just got a headache, I totally get it.

First of all IFTTT does not create an attribution link unless you code it in to the actual recipe itself, in the ingredients section, which is fine and we teach to do that. For example, and I know what you're asking about here. When we syndicate from YouTube to a tier one network, in the recipes, the video recipes we always have via, right, so we say, “Watch on YouTube here.” And we use the YouTube URL and the anchor text is typically the title. It could also be the URL if you wanted, then we say via and then it's your channel URL goes here, and the anchor text is typically either your channel URL, so a naked URL. Or you could put the channel name in there, or keywords, it doesn't matter, you could code in whatever you want.

This Stuff Works

Yes, on a second tier syndication that same description will be posted in the second tier blog sites as well. You will actually be getting a tier one link from the second tier blog properties. That's fine though because it's YouTube. It makes no difference whatsoever. When we talk about syndicating blog content to two tiers, we talk … In the training, I specifically reference this in the training that if you're doing two tier syndication for blog syndication, for blogs, website content, then you want to only use an attribution link that points back to the post and not back to the homepage as well. You omit the homepage attribution and then you also need the related content sources as tier two triggers to help minimize footprint. You can't eliminate it, but you can minimize it. For YouTube, it's no issues.

My point is, yes, with a two tier network system for YouTube syndication, your tier one syndication is going to have a link back to your video be it a tier one embed, a tier one link to your video and a tier one link to your channel. On the tier two syndication, it's going to have all of what I just mentioned. An embed, a tier one link to your video and a tier one link to your channel. It's also, if you code it with the tier two recipes, right, you can also have an attribution link pointing back to the tier one blog, that's syndicated to the tier two property. That's fine because then what you're doing is you're creating like a little link wheel or a little network where you're linking to the original source and to the first tier syndication point. You're basically pushing juice into the video, to your channel and to the tier one blog, all at the same time. It makes no difference. That is exactly how it should look when you're done, for YouTube syndication.

He asks, “Am I setting up my tier two recipe correctly if the above scenario happens or is there any mistake I should rectify?” No. That's absolutely fine Wong. Again, there's no footprint issues with YouTube syndication, so because of that we don't worry about it. That was a great question by the way.

Can I Get My HTML Sites Re-Indexed Faster When Using Blue Chip Backlinks?

Okay, Ryan says, “I've been loving Blue Chip back-links. Do you do anything to get your HTML sites re-indexed faster? Thanks.”

Ryan, the best thing to do is just go submit them directly to Google search console. That's it. You guys know the submit crawl URL. Just go to Google and type in crawl URL and it's the very first link right up there. Or excuse me, the second link. Or if you put submit URL it will be the first link. If you just click on that, you have to be logged in to the Google account but you just drop the homepage URL there, do the capture and click submit request. That's it, that's all you got to do. Usually within about 30 seconds it'll be indexed. It's not always the case but usually. Okay. That's all I do.

How Often Should Posts Have Anchor Text That Links Back To A Money Site When Doing T1 Blog Syndication?

Willy says, “When doing tier one blog syndication, how often should posts have anchor text links back to a money site? For example, first post has anchor texts to money site, second posts has anchor texts or naked URL back to money site. Should every post include a link back to money site? I'm thinking not every post.”

Well actually, Willie, I do. I put a link in every single post because remember the blog syndication … You're blogging on site, in other words, your money site is where your blog is. When your blogging, when you're creating a post, publishing a post to your blog, you want an internal link from that post to one of the pages on your site. You're going to select a topic, then you're going to post or blog about that topic and then within the link … Excuse me within the content body, you're going to put a contextual link up to one of the pages on your site, that the topic was about.

The way that we do, we use blogging and IFTTT for SEO is to use the blog for link building purposes to rank the pages on the site. It's not necessarily to rank the blog posts. If the blog posts rank, hey, that's a bonus, that's benefit, that's all gravy. That's extra cream on top. You know what I mean? What I'm trying to do with the blog essentially is to rank the pages on the site and I use the blog as my content marketing and link building engine, if that makes sense. I always link from within the content of the blog post to one of the pages on the site that I want to rank.

I do vary how I link to it, so it's not always an anchor text link. Sometimes it's naked URL, sometimes it's generic like, “Read more.” Or, “Click here.” Other times it's where it's essentially like a curated post. Like in other words, I can create a post on my own site and actually curate a snippet, a couple sentences or a short paragraph from one of the pages on the site and then I can link using a more of a conversational type title to that as the source. Essentially I'm citing my own website as a sources for that blog post.

If you know anything about curating, whenever you're giving attribution to the source a lot of the times you can use the title of that post or whatever article that you're citing as the actual anchor text. I do the same thing with pages, so it varies. My point is, yes, you want some diversity in how you link to your pages from within your posts but just about. I would say, 98% of all posts that I do on all of my sites, do link to a page on the site at some point. All right.

Are Videos Clickable When They Are Syndicated Across The Networks?

Running out of time guys, only got a few minutes left but we'll try to get through a couple more. Scott says, “When making the videos clickable, in order to take a visitor to a landing page through YouTube and having an associated website do the videos remain clickable when they're syndicated across the networks? Or are they only clickable on YouTube but not Tumblr, Twitter et cetera?”

No, because it's an eye-frame, the embed … A video that gets embedded on other properties is still YouTube. It's still YouTube, just YouTube has eye-framed onto that page. An external annotation, or any annotation, it doesn't have to be external, it could be linking to another video on your channel, whatever. Any sort of annotation, a clickable annotation link, should be viewable whether it's syndicated to. It could still function properly is my point because it's just an eye-frame of the YouTube video. You're essentially piping YouTube into that webpage. That make sense?

Hernan: Yeah. I just wanted to add real quick that annotation, external annotations, will not work on mobile.

Bradley: That's right.

This Stuff Works

Hernan: You need to have that in mind where cards come into play. If you want to use external annotations and cards, because the cards will be seen on … They will be active on mobile and mobile is big right now. If you're using external annotations, do a card or two as well.

How Many Videos Do You Put In A Youtube Channel?

Bradley: That's correct. All right. Next question is, “How many videos do you put in a YouTube channel? I hear some put a max of 15 because YouTube does shut down channels and it hurts less to lose 15 videos in a channel that are making money rather than lose 100 videos in a channels that are making money.”

Well, I agree with you on your second point Scott. It certainly hurts less to lose a channel with only 15 videos than it would with 100. See what Justin Decarlo posting earlier as case in point. 50 videos on that channel and he hasn't lost the channel but apparently for whatever reason the channel's been demoted or whatever the case may be. My point is, yeah, when you lose 50 videos it hurts a lot more than losing 15. I agree.

I don't know who told you the 15 number because I have channels with literally hundreds and hundreds of videos. In fact, I have a 100% spam channel that I use with hangout million to spam exotic car rental keywords and it has 960 some videos on that channel and there were 100% spam videos and that channel is alive and well and it has been for two years. No shit, two years guys. Almost a thousand videos on that channel and they're total spin videos and it's still alive today. The 15 videos thing is not, I don't know who told you that … There's certainly something to be said for limiting the amount of videos per channel but if you've got a channel and you're not doing anything real spammy with it, chances are you're not going to lose it anyways. It's not always the case, I mean, again look at Justin. What we were talking about with Justin. Although that wasn't terminated, at least not yet.

My point is I do recommend splitting it up guys, like trying to spread your eggs across multiple baskets, that way you never just lose one basket and then you're done, you know, game over. You also have to think about what is the cost of time and energy and effort and resources, money, all of that, that it' going to cost to build out additional networks and additional channels. You've got to find that happy medium somewhere and I can't tell you what that happy medium is. It's going to depend on you and how comfortable you are with risk and all that kind of stuff. Right. Go ahead.

Marco: Just something real quick. I've never seen anyone lose a channel unless you get really, really bad like trying to do 2000 videos in a day. YouTube doesn't really like that. If you keep it within reason, you're not going to lose it. If you save your video feels in case you do lose it, then you have a channel waiting to be made. Right because you have the videos files, you just upload, you know what ranks, you have all the intelligence, so again we go back to Justin. Losing it does not mean that it's over. It just means that you have to go and redo, rethink and start again but you already have it built up so it's a win-win, as far as I'm concerned.

What Is The Best WordPress Theme To Use For YouTube Video Embedding?

Bradley: All right. This is the last question guys because we got to wrap it up. Greg says, “What's the best WordPress theme to use for primarily video embedding from YouTube silo?”

Greg, it really doesn't matter. It's completely up to you. There are some video type themes out there and seriously and what I would just do is go to Google and type in video WordPress themes, something like that. WordPress theme and I would just start looking for them. Now what you do want to look for and I would recommend and you can go through … That's what I've done in the past is go through and just try to find something that I like, that looks good or whatever.

Something else that you kind of want to look for now is look for themes that are marked up with structured data or cemented markup, especially if you're going to be doing video stuff. If it has video schema built into the actual theme, then that's going to help you a whole lot because that's really where the power comes in or the … You can get more power using as associated website for YouTube syndication and for embedding and stuff if you get video schema or video structured data, video markup on that theme. That's what you really want to be looking for but really as far as what theme is the best- Here's one that says video tube, I don't know. You just have to go look through them and that would be a feature that I would be looking for right now, would be looking for anything that gives videos markup, that's built into the theme. Or you could use plug-ins to do that and then pretty much use anything.

For example, Yoast has the video SEO plug-in which will actually add the video markup to every video on your site and it will give you a video site map as well, that's marked up properly. I mean it's expensive. It's expensive as hell that plug-in but it is a good plug-in for video markup. There's probably alternatives out there now too, you just have to do some digging.

I have a video SEO plug-in, you know Yoast video plug-in add-on, so I usually use that but there's also some of the … let's see there's Pinboard, WordPress themes, those are pretty good for video. Pinboard, WordPress themes. This might be it here. Yeah. That's what I would do. Just go look for different themes and try to find one that you like and then again look for structured data if possible, if not you can always add it with a plug-in later.

Okay guys. That was it for Hump Day Hangouts. Sorry we didn't get to the rest of the questions but we had some good ones today so we appreciate that. We will see everybody next week. Video marketing blitz guys. You can see I'm moving my … Curtain was too damn hot. We'll see video marketing blitz guys in just a few minutes. Otherwise the rest of you guys, we have Mastermind make up webinar tomorrow so we'll see those of you guys tomorrow as well.

Hernan: Have a good one.

Marco: Bye bye.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 92

By April

YouTube video

Click on the video above to watch Episode 92 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.

Chris: Wow.

Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?

Chris: It's been good. Happy to be back in Austria. How are you doing?

Bradley: Yeah I bet man. Back on your home soil huh?

Chris: Yeah.

Bradley: We got Hernan here, what's up Hernan?

Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.

Bradley: YouTube and you want to start naming off all the IFTTT properties?

Hernan: We can, we can, it's going to take me a while.

Bradley: We've got Marco, hey Marco.

Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.

Chris: Still?

Marco: [crosstalk 00:01:17] That's how I roll man.

Hernan: What happened to rain season man?

Marco: It's the rainy season, what can I tell you?

Bradley: We're like a ship without a rudder when Adam is not here you know?

Marco: Yeah.

This Stuff Works

Chris: Let's focus.

Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?

Hernan: Nope.

Bradley: You see what happens? I don't take notes.

Marco: Giving people the opportunity to sell our stuff.

Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?

Marco: We can.

Hernan: Yep.

Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?

Bradley: Okay good. All right, we're going to get straight into it. Marco Connell's got the first one. Hi guys, quick one for you. “Let's say I created a Google, a public Google spreadsheet with all of my IFTTT properties and their RSS feeds then embed this one into one of my blog posts it will syndicate through my TR1, and let's say that I also snuck into the embed coding naughty little keyword. Am I in trouble?” No, not at all. That works really well. Marco, I'm going to let you talk about that one a little bit since that's more your avenue.

This Stuff Works

Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.

Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.

Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]

Marco: Yeah, I was going to say … man, shit.

Bradley: Hey Hernan, did you want to comment on that as well?

Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.

This Stuff Works

Marco: Can I give away one since you guys all got to?

Chris: Yeah, go ahead.

Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.

Chris: Yeah. Enough.

Hernan: Come [inaudible 00:08:34] learn the rest.

What Is The Best URL To Submit In Serp Space's Backlinks Service?

Bradley: Nate's here. What's up Nate? Greg says, “I want to spend some money and purchase the back-link service on Service Space. Would it be possible to get a clearer understanding on what URLs are best to submit in this case?” Yeah, Greg, pretty much all of them from your tier 1 network. Or if you're going to, if you're buying for a full future network you can actually spread it across all networks if you'd like. Typically what I do is I don't usually, well, I always boost the tier 1 properties always, but I don't always boost the tier 2 properties. Sometimes I do sometimes I don't it just depends on if it needs it or not. I always end up taking whatever I build on a tier 1 network for a client or a [legion 00:09:17] site or whatever, then I end up sending it over to get the links built. I just have links built to all the home pro, the profile URLs, the home page of all of the different sites and the IFTTT network. That's what I do.

Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.

I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.

This Stuff Works

I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?

Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.

Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.

Bradley: Right.

Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.

Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?

What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?

Okay Dean's next. He says, “I'm used to linking PBNs and other links to money sites and I'm used to the time frame it takes to show progress. My question is, if I was to link the PBNs and others to a single PBN and link it to my money site or my IFTTT network, one branded ring that links to my money site, what difference in time frame is there for progress etc. Just that I'm scared to spend money linking to a PBN or IFTTT to find that it takes much more time slash money to get the effect showing on the money site's ranks. Thanks guys.” There is a little bit more of a delay between, at least it's not always the case, but most of the time unless you have an unusually powerful link that you find and you point it to a buffer site first, in which case you can see results very very quickly. For the most part whenever I'm building through a buffer site, so I'm building links to a buffer site that links to my money site, I find it is slower effect on the result than if it's a direct link to the money site.

This Stuff Works

I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?

Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.

Bradley: Yeah, it'll drop.

Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.

Marco: It's a trap.

Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.

Bradley: Right.

Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.

Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.

This Stuff Works

When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.

Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.

Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.

Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.

Hernan: I put the link on the events page.

Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?

Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.

If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.

This Stuff Works

If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.

What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?

Greg says, “Quick question. Have you tested long-term effects using Google apps e-mails for branded networks?” I have not Greg. I've never used Google apps e-mails anyways so I really have no experience on that whatsoever. Does anybody else here tested that?

Hernan: Nope. No Google apps.

Chris: No, nope.

Hernan: I have used branded e-mails like [email protected] for …

Bradley: Web mails, yeah.

Hernan: Web mails yeah, but not Google apps.

Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.

If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.

Would A 301 Redirect Fix Websites With Duplicate Content Issues?

Paul says, “Hey guys, I have a new client that has two sites with duplicate content on both. Site A has some ranking on first page but no metrics. Site B has good metrics but no ranking, so my question is if I take site A down will the simple 301 redirect to site B fix the problem of duplicate content and save the ranking on Google?” Well yeah, I'm not sure. Paul, without looking at both of the sites, if it's an exact duplicate site then the on page is going to be the same, but I would look at the off page. You say one has no metrics and one has good metrics but it's not ranking as well. There's a reason why there. There's a reason why. You say it's got good metrics but it doesn't mean it's got a clean link profile. You can have a really high metrics but still have a really shitty link profile. That could be what's causing it not to rank.

Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.

If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?

This Stuff Works

Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.

Does IFTTT Support Instagram And Snapchat?

He says, “Hello, I noticed you don't use Instagram or Snapchat which are two of the most popular sites on the internet which gets lots of traffic does IFTTT not support these sites? Are we missing out on a lot of traffic by not using these sites?” Well, IFTTT as far as I know does not support those sites. Besides that I just flat out don't use those two sites. It's just not something I've ever done, Instagram or Snapchat. I do have a Snapchat profile but I still haven't even played with it yet, so I just don't use it period. Guys, if you, I don't know, Hernan, are those channels in IFTTT? I don't even think they are.

Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.

Marco: Snapchat is not in IFTTT I just checked.

Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.

Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …

Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.

Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.

This Stuff Works

Bradley: Yeah, it's not just about SEO it's about driving traffic right?

Chris: The end result that you want if people visiting whatever it is that you're trying to promote.

What Is The Average Time You Maintain A Website's Ranking?

Bradley: That's right. Okay, he says next question, “With the way you guys set up IFTTTs, tier 1, then having links pointing to IFTTT for power, does this tier 1 buffer typically keep the site's videos more protected from Google updates? With these techniques taught how long do you guys maintain rankings for it on average?” Yeah, that's in part in the training Scott I talk about the IFTTT branded or the tier 1 network acting as an SEO firewall and that's in part another reason why we use it. It does protect the money site from additional link building stuff that we do. All the additional link building stuff that we do goes to the tier 1 networks or other tier 1 properties. They don't have to be IFTTT properties guys. Those are just like you know, it's just standard operating procedure for everything we build to have a network, but there are other things that we do. Whenever we are building links to our money, or to, whenever we are link building I typically don't build, unless I am very very selective, I typically don't build links directly to the money site I build them to the tier 1 properties.

Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.

Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.

Is There A Difference When Naming Links Without The Brand Name?

All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …

Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …

Bradley: Don't test with it.

This Stuff Works

Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.

Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.

If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.

Do You Have Notes For IFTTT V2 Videos?

All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.

Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs? 

John says, “Have a multi-location client on WP Multisite. We're using a tiered IFTTT network for the main, HQ's root RSS feed with your plug in. Each location's sub-site also has it's own city themed blog and the HQ isn't location specific.” Okay. “For the location pages is it safe to syndicate the HQ RSS feed's post though the city blogs as long as we blend that with other location based content and use attribution?” Is it safe to syndicate the RSS feed's post through the city blogs? I'm not sure what you mean. Are you talking about using the sub-domain city sites as syndication points from your main site? You could but why not just use your main site as the syndication point and feed it directly to your branded IFTTT network? Then point links back. You can build contextual links within the post to point to the sub-domain sites if that's what you're trying to do. Maybe I'm not understanding the question. Could somebody, am I interpreting that correctly guys, or is that, somebody else want to take a stab?

Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?

Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.

This Stuff Works

For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.

Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.

How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?

Clark says, “I have Video Marketing Blitz with it I can find hundreds of keywords that will rank videos on Google. My question is how many and how fast can we safely put videos into our branded IFTTT network?” Great question Clark. What I recommend is no more then 5 videos per channel per hour period. For example I've got a 2 hour when I'm going to be doing a bonus webinar next week after Hump Day Hangouts we're going to do the bonus webinar and we'll talk all about this, but my point is like right now with the testing that I have I only have 5 money channels. Each channel has it's own IFTTT network. Every time I do the poking first through test channels that have no networks, they have no association with any other property on the web, they're just strictly spam YouTube channels and I use them to test or code key words.

Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.

Any Thoughts On Tony Peacock's Embed Network?

“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.

How To Make Citation Unique For 2 Business Names Sharing 1 Address?

DC Glenn whoop der it is, okay, he says, “If I have two entities using the same address can I make one citation unique to one brand and the other unique to the second and get away with it?” Yes you can. Yes, okay, “I'm not really trying to run for local but I want my citations to pass quality dues back to my sites. Is there penalty for this method or is there a better way?” No, there's not penalty DC. What you need to do though is the names are unique but the addresses are the same, so what you need to do is make sure the other 2 data points are going to be different as well.

This Stuff Works

Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.

Hernan: Somebody has to do it.

How To Have Multiple YouTube Channels In Same IFTTT Account?

Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?

Difference Between Curation Mastery And Content Kingpin

[D'Ante 00:50:55] “What are the differences between the old curation course and the new content king pin course? I know that if I buy the old one I will get the new one for free, if I buy the new one what information in the old one is lost? Asking this question because of the price differential, thank you.” [D'Ante 00:51:06] that's a great question. The original one called Curation Mastery that also included some outsourcer training stuff on how to outsource the content marketing part of it. Since we just developed Outsource Kingpin for Mastery PR, we launched that last month, was that last month guys? It seems such a blur to me any more I think it was two months ago at the end of June. I was at the end of June.

Hernan: Yeah it was the end of June.

Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.

Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.

Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.

How To Use YouTube RSS For Syndication?

Bradley: Yep. I'm sorry. Okay, we've got one more question we're going to answer and then we're going to be done. Kevin says, “Can we still use a normal YouTube RSS feed from our channel to our IFTTT ring since YouTube changed the RSS feeds to take the embed out? And it's only a link not sure if that's right, how do we use YouTube RSS feed for syndication then?” Yeah Kevin, we don't recommend it anymore. Since YouTube changed their RSS feeds and they're no longer embeds they're just links, no, we don't recommend using those. All I recommend for the YouTube RSS feed is just submitting it to directories and aggregators and that's it, and you know like pingers. That's all I recommend doing the YouTube RSS feed because now if you buy, if you get Lisa Alan's Rank Feeder, RSS authority sniper and rank feeder, her rank feeder application will actually create the old style YouTube RSS feed with the embeds and everything that are syndicatable embeds. If you want that functionality again then you have to subscribe to Rank Feeder. It's a great service though. As far as using YouTube RSS feeds for regular syndication stuff now, no I don't recommend it. It's not worth it. They don't embed anymore.

All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.

Hernan: Bye bye guys.

Chris: Bye everyone.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 89

By April

YouTube video


Click on the video above to watch Episode 89 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Well, indeed we are here, buddy. Welcome to Hump Day Hangouts episode 89 with Semantic Mastery. Today is the 20th of July, 2016. We've got a couple of us here today. So, hey, Hernan, how's it going?

Hernan: Hey, Adam, hey everyone at Facebook, Google+, everything. Earthlings, it's really good to be here.

Adam: Bradley, how's it going?

Bradley: What's up, man? It's good.

Adam: Let's see. Just so you know, we don't see you. I don't know if that's on purpose or not.

Bradley: Well, let me check my settings.

Adam: Good deal. Well I'll go through some quick announcements. We told everybody…

Bradley: Can you guys see me now?

Adam: Yeah, there we go.

Bradley: All right.

Adam: Cool. So I'm going to put the link up, everybody. We had a couple respondents to our Rant Mastery. If you guys want to chime in there, it redirects right to a Google forum. I'm getting phone calls. All right. So if you can pop stuff in there real quick. It's going to be just quick responses we're going to start doing on Facebook, via Facebook live, through the Semantic Mastery page. It's kind of fair game, but obviously if it's something really off-topic or something too in-depth, we're going to have to skip it.

Bradley: Yeah, so the idea, guys, is rant mastery. We need ideas to rant about, so rant requests is what we're looking for. It's a one-question Google form, and it's 100% anonymous, so just submit stuff that you would like for us to rant, sound off about. We're going to do Facebook Live posts. It's probably I was thinking about doing one per day but it might be like two or three per week, something like that. We're going to take ideas from people. It can be just about anything. It doesn't have to be about specifically SEO and stuff like that. Remember, our Q&A session is this, Hump Day Hangout. If you guys have something short, or whatever, we'll take all ideas, any and all ideas because it gives us ideas of stuff to rant about. Submit your stuff. You can be smart-asses if you want.

Adam: I was about to say. I know I'm going to really open up the floodgates here, but we read every single one of those entries. Already we've had a good chuckle or two, so, you know, keep it somewhat clean. By all means, put in there whatever you want. Could be anything. We've had some good ones. I think I've got one I'm actually going to do probably tomorrow or Friday when I get some time.

This Stuff Works

Bradley: Yeah, and we're probably going to start those full-force after today. We just needed a few more entries. We had a few, but we'd like to get some more, so you guys help us out. Contribute to it and give us some stuff to rant about.

Adam: Yeah, and one more reminder for everybody. Right after Hump Day Hangouts at 5:00, we're going to be doing how to livestream part two with OBS, Open-Broadcast Software. I guess that's what OBS is. It's a little bit better way. I prefer it to Wire Cast. It's right now what Bradley's using to dual stream to more than one location. For me, I just think it's simple. I like it. It's easy to use. If you're interested in how to do that, we're going to paste the link on the page and hopefully you got an email. If you're watching this down the road, you'll be able to click on the link and go watch it. This is going to be some training that we're going to offer people. It's something neat that we do, so we wanted to share it with you guys.

Bradley: Yeah, and Adam, next time you paste a sub-domain, don't put www in front of it. It doesn't work.

Adam: Interesting.

Bradley: So, just so you know.

Adam: No, I had it in my notepad without anything and was like, ooh, I'll make it all, anyways.

Hernan: Sorry, Bradley, but just a quick note on the webinar, that's what we're using right now to livestream all over the place. Facebook has been giving a ton of exposure lately to live events. I think it's a great opportunity for people to come and leverage on that opportunity, you know? I think this is a great tool. It's free. It is kind of a … well, it's not a pain, but it has tricks and perks to set up. That's why we are doing the OBS webinar anyway. I suggest that you come, sign up; it's free. It's going to be a pure value.

Bradley: Yeah, no pitch. And it's not going to be a real long webinar, guys. It'll be an hour or less. It's not real in-depth on how to use OBS. It's actually fairly simple to use. I think it's a lot easier to use than Wire Cast to be honest with you. I really like it. It's open-source. It's 100% free. The webinar we're doing today, guys, it's 100% value. There's no pitch at all. You guys come check it out and you'll learn how to use OBS, which we just started using about a month ago. I really, really like it. It gives us the ability to simulcast both YouTube and Facebook Live at the same time.

Like Hernan said, Facebook Live posts are getting about 25% reach. Whatever the Facebook page total like number is, every time we do a Facebook Live post, it gets pushed out through the edge rank algorithm and shown to about 25% of the overall audience, or the people who have liked the page. That's really cool. Then they'll give you the option to boost it, which will give you another 25% reach, roughly. That's pretty significant, considering most posts get anywhere between 5 to 10%. 10% is even high engagement, unless you boost it, for regular-type posts. Facebook Live posts are doing really, really well for engagement, and that's why we started to use it. We want to kind of show everyone else how to use it as well. We'll be doing that today at 5:00 PM, so in about 45-50 minutes from now. All right?

Adam: Good deal. Well, that's all I've got on my end. Do you guys have anything?

Bradley: No, I think we're good. Let's go ahead and try this again, because remember, it's a little bit tricky if you're doing a screen share. If I select just Google hangouts tell me you guys aren't seeing anything but a black screen, right?

This Stuff Works

Adam: Correct.

Bradley: All right, let's do this. Let's go select Firefox window. It's a little bit tricky setting this up. That's it right there. You guys should be seeing it now.

Adam: Good to go.

Hernan: All right.

Bradley: I am going to go ahead and show Chrome and webcam over here actually do this. Everybody should be good to go. All right guys, sorry about that it's a little bit tricky managing all of these at the same time. All right, let's do it. Let's get into the questions.

How Likely Is It To Get Mention From Huffington And Forbes?

Alex says, “Bradley, how likely is it to get a Forbes or Huff post-like website to mention me on their site if I contact them? Say I do land a backlink from them, how many would someone need to gain authority in the health beauty niche to rank from zero to at least the first five pages?

Well you mean from not indexed or not in the top 100 to the first five pages. I am assuming that's what you mean Alex. How hard is it to get a link from them? Well if you could get a guest post, if you could somehow work your way in and get a guest post on it, you could get it that way. Something else you could do is there are what they call editorial links. There are a lot of services out there now that sell editorial links. They are damned expensive. I mean hugely expensive. Sometimes they are thousands and thousands of dollars for one link. In fact, Hernan, can you … I know local client takeover, those guys, have an editorial link service.

Hernan: Yeah, yeah.

Bradley: Can you locate that and drop it on the vent page for him.

Hernan: Yeah.

Bradley: It's really expensive, but that's why it's expensive, because those links are so effective. It's very difficult to weasel your way in and get a link on your own. You have to pretty much build relationships with journalists and things like that. That are regular contributors to those media outlets in order to get them to use a quote of yours or something like that in one of their articles, in which case they'll link back to you. It's difficult to do that. You can if you've got the time, then you could do that.

Another site that you could look at for opportunities to comment on stories that are going to be written would be HARO Help A Reporter Out. That's something else you can sign up for a free account and get alerts on a daily basis and that's called Help A Reporter Outer. Let’s go take a look at that real quick. The email, the upcoming request from journalist and writers, bloggers and that kind of thing that are looking for experts in that particular subject matters and they'll tell you what the subject matter of the articles are. Then you can submit details to the writer saying that you can be quoted on that. When they quote you, that's when they'll link back to you. Let’s take a look at this real quick.

Help A Reporter Out right there. That's helpareporterout.com, okay? That's it right there. You can sign up for a free services on the source, sign up that way and then you can get them to send you, everyday they'll send you some available opportunities and things like that. Now you'll be competing with others too, so just keep that in mind. It definitely takes work. That's why the services like the one that Hernan is going to drop on the page is valuable because they've done all the leg work, you just pay them a lot of money and you get to link back. Hopefully that was helpful.

Hernan: I'm talking to Mark [Luckenbo 00:09:32] from [Nelcity 00:09:34] and they do not have it publicly but they will toss a contact information so that if you guys are interested getting it, it’s not cheap but they can get the job done for you. Another option that, I think diving like deep into guest posting to increase like brand awareness for Semantic Mastery and what not. There are a bunch of people out there that you would think that they wouldn't even answer your emails. It’s not like that. If you have something worth saying or sharing Alex, go ahead and pitch them, you may be lucky and at some point you need you just need to follow up with the guys and what not.

I thought it would be harder but we landed some nice guest posts. We're talking not only about the link possibility or the Link shoes but the traffic that is guest post can get. You have several options. The other option is to scrape them using Blue Chip Backlinks you know and 301 those links to whatever you want to you want to write. That's like a third option.

Bradley: Yeah that's not quite as effective is still effective and it's better than not having them at all. With your backlinks in fact I'm pretty, maybe not, I might be thinking of the old crawler I was using. They used to have specific categories like from CNN, Huffington Post, Forbes, those kind of things, Entrepreneur Inc. magazine, they used to have like lists of available domains that they have scraped them, that might've been the other crawler. Regardless you can call yourself if you want, if you have access to that tool. Okay also just wanted to thank you guys, I'm very thankful to have found out about you guys and I have IFTTT.

How Many Forbes Or Huffington Mentions To Gain Authority In The Health/Beauty Niche?

Well plus one that but I'm in the Firefox window so won't let me. The second part of that question I didn't finish and I'm sorry about that. He said so say I do land a backlink from them, how would someone need to gain authority, how many would somebody need to gain authority and help building their strength from zero to at least first five pages? Too many variables there Alex, there's too many variables. Because I mean like for example if you on-page isn't correct, I'm assuming yours is but I'm just saying if your on-page is poor, then you're going to require a hell of a lot more backlinks. If you have really really strong on page, you've got an authority type site. If it's a newer site most likely it's not going to mean of authority type site. If you did, having an authority type site, its siloed as well as a lot of content, interlinking is done properly. All of that then it will take less links than it would if you had a poor site with poor on-page SEO.

This Stuff Works

Like I said there's too many variables for us to be able tell you how many links you're going to need.

Would Rankings Be Affected With Trailing Slash In The URL?

Paul says, “Hey guys, I've got a question out of left field for you.” Okay. “I've a web designer who redesigned the site for a client. When they uploaded the new site, it lost ranking. Nothing new there, it happens but the client is pissed in went out and got opinions on why. Here is what the clowns said. They said the URL was built wrong with a forward slash on the end of the URL and I was one of the reasons it lost ranking. If it ends in a trailing slash, it creates a meta-refresh that returns the error status 503 to the Google bot. My first reaction is that they're full of shit what you think? Thanks. Yeah that shouldn't make any difference whatsoever. Returns at 503 to the Google bot. I don't know, I've never looked at it from a Google bot standpoint.

Adam: No they should, my opinion on this and Macro since he joined maybe he can chime in on this one.

Bradley: Hi Marco.

Adam: Yeah but the point is that I think that it shouldn't be able to turn a 503 error because that's a server error.

Bradley: Yeah [crosstalk 00:13:32]

Adam: Yeah. If you're getting a bad Gateway, that's something to be fixed on your server but it doesn't have anything to do with the URL. If it isn't meta-refresh or 301, you could be 301 like the end of the training slash two though without trailing slash or whatever, you can do that on WordPress itself. If you're getting a 503 and that's something that you're actually seeing, just plug it into [inaudible 00:13:58] or red checker or whatever. That's something that you need to fix but it's on the server side. It doesn't have to do with the trailing slash.

Bradley: 503 a service unavailable error, that sounds like server error not a URL errors. Anyways I'm sorry go ahead Marco.

Marco: No what I would ask is, is this what they're telling the client or is this actually what's showing up when you look it up, run it as Google bot inside what is it? The search console. Because if that's just what they're saying, the trailing slash has absolutely nothing to do. I mean it could be the theme that's the problem with the trailing slash. It could always change the way we have like the 301, everything that returns in error gets 301 to the own page or whatever destination you want. I don't see way it would be returning a server error just because of that forward slash or trailing slash. That's by default in WordPress when you choose your own permalink trailing. I mean you go over with setting up your own permalink, I mean that's added by default by most themes. I don't see why that would be a problem.

Bradley: Yeah. What I would do is just like he said, you want add your site, the search console and go to fetch and render or use a Google fetch tool. Inside a Webmaster tools or search console and it'll tell you like what codes and things like that. Fetch is Google, that's what you want to do is take a look at it that way and see what the errors are. I think they're full of shit too. I mean if there's some sort of error code that is being generated and it’s something that can be fixed and it’s probably going to be on the server side. It might be something that could be done in HTTP access or whatever too.

Hernan: Yeah because 503 has to do with the HTTP request. You're requesting that URL to the server, the server error says, no sorry. That's unavailable right now because of whatever, delay … Oh there you go. No you're not looking. Look that up, 503 error [crosstalk 00:16:17].

Bradley: What I've done just a second ago.

Hernan: They're going to tell you exactly what I told you, that that whatever is running the website has a problem, they can't handle the request.

This Stuff Works

Bradley: It’s saying a server unavailable error, what it is and how to fix it, PC support.

Hernan: There you go.

Bradley: There you go.

Hernan: If you can't find an answer, Google it.

Bradley: That's right. Hopefully that's it. Server's too or because there's maintenance being performed on it. That's a server error code and doesn't have anything to do with the trailing slash and the URL. If it is, you could always contact the host and say what's going on with this trouble. If you're dealing with a good host which is why we always recommend Liquid Web because the Liquid Web has awesome support that pretty much takes care of any issue ever but a lot of the cheaper host won't do it for you.

Hernan: Oh yeah, after fighting with [inaudible 00:17:09] for I don't know, maybe a year, Liquid Web is like heaven.

Is It Okay To Use The Same Gmail Accounts To Build Other IFTTT Networks?

Bradley: Liquid Web is totally worth the extra money. Dean says one building IFTTT networks based around niche A with Gmail phone verified accounts and Google sign ins, is it okay to build out a few more networks for niche B still using the same Gmail account and using it to sign in etc. is that spammy? Because as a web designer I have a few client sites already in my main Webmaster tools account and would save me time to perhaps use the same persona i.e. the real me to do that. Many thanks, just put my first network one day ago plus one that.

Well you can Dean but I wouldn't recommend it. The thing is, is what I've said this is how I do it and this is what I recommend is that every time you build new networks that you still set up a persona even if it's branded networks for that matter. I mean the way I do it is I set up a persona which is the account owner so to speak, right? Like that's the page owner of the younger Google account owner is the profile, that's a person or persona in this case. Dean what you do is you set up the branded accounts, the page, the Google plus page and YouTube channel and all that kind of stuff and then you assign yourself your profile, your main Dean's signatory profile as the manager so that you can access it from your own Google dashboard without having to login through a different login. That's what I recommend that you do.

The reason why I say that is because it separates accounts. Let’s say that you had you know 10 different sites and they were all and they were all, so you had different networks and you built them all underneath your main profile or any one profile, does that make sense? Like whether it’s yours or somebody else's profile doesn't matter. Let’s just say that all of those accounts were under that one profile. Something were to happen at some point where Google thought you were doing something spammy and decided to terminate your account, you'd lose all of those, okay? All 10 sites. At least when use a persona as the account owner and you assign yourself as the manager, then you can still manage all of those accounts through your profile.

If you were to ever get terminated because you weren't the page owner, that page would still, it would be affected, it would just terminate your account but it wouldn't terminate the page owner's account. Does that make sense? What I suggest doing is, I know it's a little bit of extra work but it is just a way to prevent yourself from putting all your eggs in one basket in case Google decides to take that basket from you. I always recommend that you separate it. Okay. Let’s see, I already have sites in my main Webmaster tools account, would like to save time perhaps … Yes, the same thing though. I mean once you because you can add your main profile as a manager so that you can access the Google Plus page and the YouTube channel and the blogger account, stuff like that you can do all of that is a page manager.

Then if you want to add those sites to your search console or Webmaster tools account and your analytics account and things like that, you can you just add yourself as a user. Within search console, you click on the top right where the settings are and you add users, click on add users or whatever the term is and then you just submit your Gmail address and then you can also restrict the access level to like read-only or full rights and that kind of stuff. I would recommend that's what you do is still set up the new networks on a new personas and then just make yourself a on page manager as well as a search console user and an analytics user well.

Marco: To go real quick to Paul's because he posted later on that it’s what they told the client. Here's his opportunity to make himself look like a boss. He just needs to make sure that everything is redirected to either the www or none www version of the website. We usually recommend www since it’s a subdomain. Make sure that you have it in Webmaster tools or search console or whatever you want to call it. Make sure that you have access to the cPanel and to the error logs then you go and you sit in front of your client and you run it through search console and then you run a regular request through all three browsers if you want, then you're going to look at the error logs, they should be completely clean and then you say, whoever told this, doesn't know what they're talking about and now you just look like a boss.

Bradley: That's right. Yeah that's what I was saying. Because you can turn this, let somebody else especially when they say some bullshit like that when you go back and can show them proof like that wasn't true, then that makes you look like a superstar. You'll earn their trust as well. One second guys, I got side tracked.

Why Does 3 Pack Shows Up Sometimes And Sometimes Not In Google SERPs?

The next questions is R [Bacon 00:22:19]. He says, Bradley quick question, I noticed when I search Google rankings for certain keywords that I ranked my sites for sometimes a three pack shows and sometimes it doesn't. Is there any explanation as to why only shows part of the time?

This Stuff Works

Well the only explanation I know of and there might be an actual like official answer to this, but the one that, my assumption is or my understanding is, is that Google is always always tweaking their search engine results pages and they're trying new things for different search phrases at different geographic locations and that sort of thing to determine the click through rates of the listings that they're displaying. Sometimes they show the maps sometimes they don't because I know what you're talking about, I see the same thing. However that said, what they do is they determine, they do is like a sample of with the three pack and without the three pack. Then they try to determine and they'll also change the positioning of the ad sometime.

Sometimes the ads, most of the time the ads are at the top, but sometimes they'll move the adds to the bottom of the page now instead of … Because they don't do it on the sidebar anymore anyways. What they do is monitor that the click through rates from the different configurations that they display in the search and results pages. Then over time to determine which one gets the most interactivity or most engagement or whatever. Then they choose to display that more often than not. It's almost like auto optimizing the search engine results pages. That's my understanding of it. I can also tell you I just pulled this up that's why I was distracted. This is an article search engine Roundtable that and I've noticed this a lot recently to and those of you that were on I don't know if we talked about this in Hump Day Hangouts or we talked about it master class last week, I think is master class. I'm doing a lot more AdWord stuff now.

I had never done AdWord stuff in the past, but this is part of the reason why, is because of what they're doing, the search engine results pages is now when you do local searches, most the time on desktops and laptops you're going see four ads and then you're going to see a maps three path. You don't even get to any organic listings until you're below the fold. Because of that, all of the sites that I've done, lead gen sites and plus client sites of mine that were focused 100% organic SEO. They didn't have a maps listing or they were in areas that they don't have a physical location and they also don't you outwards. Most of my clients have not to this point done AdWords. The problem is, is that most of the organic listings we've noticed have started to do considerably … Seen a considerable decline in call volume or leads in general.

About 80% of my businesses is phone calls for lead gen and for clients who, we generate phone calls that's our primary objective. We've seen all organic listings, we've seen significant drop in call volume. However the maps listings the wants that do have maps listings, they have stayed fairly steady. That's why I'm starting to do a lot more Adwords stuff now because we've got to evolve with the changing search. I'm recommending to clients, I've got a meeting with two different clients on Friday actually to pitch them AdWord services because … I'm going to use the same thing. We talked about this before but let's just bring this up real quick. If I say like roof repair let’s say Richmond, yeah. Take a look guys, there's four AdWord listings here first. Then you scroll down and then there's the maps pack with three listings. You've got to scroll a third of the way down the page before you even get to any organic listings. Because of that, a considerable call volume is dropped off.

As well like I said, I'm going to go meet with two roofing contractors in fact on Friday and I'm going to be showing them this and explaining this to them and saying, “Look guys, if you're not up here or in the maps, you're losing a hell of a lot of calls.” They're aware of that already. The link that I wanted to share which I'm sorry I got side tracked again. Here is, let me see if I can post it on this page without being signed. This is an SEO roundtable article that was just posted yesterday by Barry Schwartz. There is there is a lot of chatter on line right now about the maps listings have dwindled considerably. This is a like a before shot, you see this here and then we scroll down, this is the aftershock. You can see that the maps listings now are considerably reduced as well.

I'm not talking about the three pack, I'm talking about when you click on the show more results, so like right here where it says more places, if we click on this, we notice that I've noticed is for a lot of my lead gen sites because I'm always checking on stuff is that the maps listings, they're not showing the show more listings down here at the bottom. Like if you're not in the top whatever, however many they decide to display here, then there's no way to even access the maps listing unless you're looking specifically for that businesses name. If you read this article on here I'm finally pasted, I've been teasing you guys with it long enough. Let me try this right here. No, it’s not going to let me post on here. Adam I'm going to drop this in slack if you could …

Adam: It’s good.

Bradley: Fix down on the event page. What I was going to say with … What he says in this article is that, yeah I think they're paving the way, Google is paving the way for paid maps listings. They're starting to tweak the algorithm. Now again this is speculation at this point, but it seems pretty apparent what they're doing. They're reducing the number of maps listings are showing up organically so that they can start making room for AdWords paid maps listings. We had heard from Google announced before that the first listing in a maps pack is going to be paid out anyways. You can see if we are looking at the maps page right here, this is a paid ad.

From what I hear, from what I had heard on and I'd have to locate the article, but I heard that the first position in the three pack is going to start being an ad too. My point is guys if you're not evolving, then you're going end up not being able to perform as well as an SEO. I think AdWords is going to be something that's just going to be a necessary evil if you want Google traffic.

Hernan: Right, yeah. You make a great point here Bradley because we have talked about this time and time again in several occasions that every free traffic source ends up at some point ends up becoming a paid traffic source. It happens to Google, it happened to Facebook. You used to post on a Facebook fan page and you will reach everyone and know that's not even close. Every free “traffic source” ends up being a paper play, pay to play traffic source. You need to have that in mind, that's for once. The other hand is Google maps listing is not your business listing, is Google maps, it's Google's. You need to be really certain about that, that if you have a big Facebook page, it’s not yours, its Facebook's. If you have big Google Plus community, it’s not yours is Google Plus.

You need to be really really aware of that when you are trying to first explaining to the client and second developing any kind of asset online. The only things in my opinion that really belong to you are at the relationship that you have with your customers and with your clients and with your leads, your email list, maybe your website but that's pretty much it. In any other case you're trying to reach out for traffic eyeballs and you need to leverage other people's real state to do that. I think this is part of the rules of the game. We need to evolve as Bradley was saying. I think that it does a lot of good to start with that mindset, any kind of business or grow your business or even sit down to talk with a client, start with that mindset, because it will help you in the long run.

Bradley: Yeah and that's part of the reason I'm developing the local kingpin training now that's going to be released in October because of this reason. I'm trying to streamline the ability to set up lead gen funnels for local businesses or for your own digital asset portfolio, if you want to do lead gen business. I'm trying to streamline it where it's something that can be duplicated very very quickly. There are some benefits to AdWords guys. I mean literally you could set up a landing page and turn traffic on it 48 hours, within 48 hours. I mean its traffic on demand. There is definitely value in that and so that's what the local kingpin training is about.

Then there will be some SEO training in there too. It's going to be more about being able to set up funnels and turn traffic on very very quickly. Because SEO continues to get more complicated guys and there is no question and is not that I'm running scared, it's just that I want to provide the same kind of consistent results to my clients and for my own lead gen business that I've been able to over the last six years. It seems that without evolving and going into some paid traffic through Google that my abilities are starting to decline. Not as an SEO but is my abilities to generate leads if that make sense. This is something that I've been forced to learn is AdWords and now I see the value in it. To be honest with you, I'm not sure why I hadn't see it.

I guess before I didn't need it because SEO just works so damn well for generating leads that I just never thought about AdWords. I was like, that's stupid. I'm not paying for traffic. Now it's like being forced to pay for traffic. Just like I said, there's benefits to that it’s easily scalable.

What Are Your Thoughts On Text Tools For Semantic Keyword Analysis?

Greg says, have guys heard of textools.net for semantic keyword analysis and could you comment on it please. They're are having summer special and a 14-day free trial. Well I hadn't looked at it yet, I guess we can look at it very quick. Let’s see text tools I'd have to read through this little bit. I don't know anything about it. This is the first I've heard about it. I'd have to look at it a little bit more and I'm certainly not going to do that on a call right now. Has anybody else here heard of this before?

Male: No, not on my end.

This Stuff Works

Bradley: Well we can check it out and then comment back on the event page once we've looked at it or comment on it next week. Thanks for pointing that out, it’s given us something to look at Greg. I don't have a comment for you right now.

How To Link Out Geo-Relevant Expired Domains To Local Money Site?

Ryan says, I'm finding lots of geo relevant expired domains from old local businesses but have very little backlinks. How you typically link out to local money sites from these or do you just add a URL or brand link somewhere on the page or do you add some content? Would it be better to save your exact match anchors for domain to provide more link juice? Thanks. That's a good question Ryan. What I've been doing is it's not, I don't care about the number of backlinks when I'm scraping domains. I'm not really worried about that.

What I look for, is I look for the trust flow numbers and the topical trust flow category so I want to make sure that it is relevant. Then what I do is I look at the age of the inbound links going to that domain. In other words I'll go look at archive.org, the way back machine and I'll take a look and see if for example one of the domains that I want to purchase, let’s say it’s only got two referring domains, right? One of the links is like from 2006 and then the other ones from like 2010. Chances are that link is never going to be removed. I don't really care about the quantity of links. I used to when I was buying expired domains like that the traditional PBN style back building PBN's when you just go out and find expired domains based on purely metrics and you didn't care about topical relevancy or any of that stuff.

It was more about the number of backlinks, the number referring domains. Because once you would rebuild the site or build a new site onto that domain, then Webmasters over time would start removing the link to that site because it was no longer relevant to what it had been, it was new content and that kind of stuff. With traditional PBN domains over time they would lose their back links. They were like a finite resource, they would only last so long. That wasn't always the case but that was more often than not the case. With the domains that I'm buying now, I don't really care if, like I'll buy domain, it just has one inbound link, no kidding.

If it's a powerful inbound link and if it's going to serve a purpose then I'll go ahead and purchase it even if it has just one inbound link. Again I checked to make sure that the age is there. If it was a one inbound link, it was just placed last year, then I might not do it because there is a likelihood that that's going to be removed. If it was a link placed in 2008 and it's been there for eight years, chances are it's never going to be removed and so that would still be valuable in my opinion.

How I slink from those to my money site? Well what I typically do is will rebuild the old site using the way back rebuilder, the one inside of each of backlinks. Those of you that aren't using Blue Chip Backlinks, Terry Kyle came out with just the way back rebuilder, is like a spinoff from Blue Chip Backlinks and it's cheaper than Blue Chip Backlinks. I don't remember what it is, I think it’s like 37 a month or something like that. To be honest with you should go ahead and get Blue Chip Backlinks if that's the case. What I'd typically do is just rebuild the site and then I'll just put a link right on the homepage of the site. Like all other links on the site will be no follow and there will be one to follow link that I'll hack into the site like on the front page of site because it’s just an HTML page. I go in and edit the HTML, update the index.html file and save it to the server. It worked to the Amazon S3 or wherever hosting it in and that's it and I leave it alone. Because those are genuine real sites, right?

I just usually put it in it. Sometimes there are footer links. I know you've got a little bit more careful with doing for footer links and that kind of stuff. That's what I've been doing and it works really well. It’s different than like if you were some spamming using traditional style PBN with a bunch of blog posts on it because those look like PBNs, you know what I mean? When you're rebuilding old sites, they look like legitimate sites because they were legitimate sites. I'll just put a link on the homepage somewhere and that's it. That's how I do it. Remember if you're concerned about that, which you should be, you've got to be careful. You can always link to tier one IFTTT property preferably one that has a do follow link back to your money site, so you can link to that. Or you can set up one expired domains that you've rebuilt and then point all of your subsequent expired domains to that one so that you essentially creating like a buffer site and you can do that as well.

Do I add more content? No, I'm not building PBN style sites at all anymore. All I do now is rebuilt old sites that's it. That way I don't have to come up with content, I don't have to theme the blogs, I don't have to, nothing. I just unzip the file, upload it to the server, go in and edit my index.html file, add my link and I'm done. Never have to touch it again.

Would it be better to save your exact anchor text for domain provide more linkages. Yeah I mean you can. What I do is I just typically will if I'm going to build like 10 links back my money site, then I'll use 10 different anchors text, things like that so that they're not all the same. That's up to you. Again what you could do was always use an exact match anchor from one rebuilt site that points to your money site and then link to that rebuilt site with all the subsequent domains and use different variations then. Does that make sense? So that you're only providing one exact match anchor back to your site, but then you’re juicing that link with a bunch of other relevant links using LSI or co-occurring type keywords, okay?

What Is The Recommended Way In Setting Up Email Accounts For Small Businesses?

Scott says when setting up email accounts for small business folks what is a recommended way? I find using cPanel one hosting is troublesome and I'm thinking of using Gmail but somehow make it look like it's coming sending, from their domain name which you can do with Google apps, right? Can't you do that with Gmail apps or whatever it’s called?

Hernan: Yeah I think.

Bradley: I don't do it that way, I set up on webmail and then I set up an alias in Gmail.

Hernan: That's what I do as well for small businesses. Yeah Scott, if they work with Gmail you can redirect the email account to your Gmail and then set up an alias like a reply from, so that they are replying from the at their domain dot com. That's is pretty straight forward.

Bradley: Yeah I know in Google apps you can do that. Somehow I've done in the past but I had to get some help because it was kind of geeky setting up bunch of MX records and stuff in your DNS server for your domain and all that. I know somehow through Google apps you can still use your domain but everything runs through the Google servers instead. Because the way that I still do it now, though is I run everything through webmail. Then I just create and alias and set up SMTP settings in Gmail so that I can send and receive email from my Gmail account, but it's actually still going through my hosting account in my webmail server.

You can do it through, you can do it the other way around where you can have all the emails go through the Google server but you have to do that through Google apps. I'm not 100% sure how to set that up. I had to get help. It was like three years ago when I did it and I had to get help with it. Let's see, I found tutorials from Google however it was not very specific on transferring all older emails over so it seamless to the client and hassle-free to me. Yeah I don't know about transferring old emails. Every time I've ever done it, it's always just been from once you have done the setup from that point forward, there may be a way to import all the old emails. I don't know how to do that though unfortunately Scott, I can't give you any guidance on that.

How To Create A Google Plus Page Login? 

John says and we still got about 10 minutes. John says trying to create a Plus page logins of people can get into the page that way and V2 both sections three video 11 and section eight video two reference a create plus page login option but it doesn't appear to be available now and I'm not finding an update video on the subject. Did Google move or remove this? No John it’s still available. I'm going to have to share my desktop here for me to be able show you that. It is absolutely still available. What you're probably doing is you probably assigned yourself as a page manager and you're trying to edit or create a page login as through the manager account and not through the owner account. You can't do that, you have to be logged in as the page owner.

This Stuff Works

The profile that actually owns it you have to be logged in under that account in order to set up third-party access which is a page login, okay? My guess is that you're set up as a as a manager. Let grab the whole screen here so that everybody can see this and I'll show you. I just wanted to confirm that that wasn't the case, so I actually set it up myself earlier today just to confirm. You guys should all being seeing my entire screen and it probably got really messy just now. What I want to do is move this out of the way, I've got too many damn windows going on here guys forgive me. Let me move this to chrome.

Hernan: That is kind of psychedelic [inaudible 00:42:30].

Bradley: It's messy, isn't it?

Hernan: Its window inception?

Bradley: Yeah it is. One known side of a window. Okay so on Facebook you guys are seeing chrome and you guys aren't seeing chrome you have to see my whole window in order for this to work. From your Google my business page manager, you're just going to select on the page. Make sure that you're logged in as the profile that owns the page. You can't do this is a page manager, okay? I know you guys are hard to see, let me actually just expand this a little bit. That's not going to work. That's all right, you guys can see what I'm talking about. From here just click on the settings, again you have to be the page, you have to be logged in the Google account as the page owner. From settings you just scroll down and it's right here third-party tools, right there.

That's how you set it up, this is the page username right here, you click setup password, you're going to have to enter in the profile account password in order … Once you click setup password it’s going to prompt you to enter in the profile password again. Then you click that, once you click that, then it will ask you to set up a separate password as the page login. This is the page login username/email right there. Again if you're logged in as a manager instead of the owner, this right here won't even show up. That's probably the problem you're having John. All right?

Let’s go back to this Firefox because I know that was probably confusing. Are you guys seeing that?

Hernan: That's why you need to get another monitor Bradley.

Bradley: Yeah probably. No, because then I would be like way confused. A bunch of windows and a bunch of monitors, that is the perception there.

Hernan: Turn this into the matrix or something.

Bradley: Have an ice cream headache by the end of the show. Did Google move it? No, if not is there a work around trick? No, I just showed you how to fix it, you're probably logged in as a manager. Any suggestions on what we should I guess on what should we used to log into feed burner to create the plus page RSS feed URL. I'm not sure what you mean by that. Any suggestions on what we should use to log in the feed burner to create the plus page RSS feed URL? Just log in through the profile that you're logged in with.

Hernan: Right because you can login with the profile or with the page login. I mean you can do both. It depends, I mean you could create blogger, yeah like regular Google accounts like blogger. I'm not sure about, YouTube for sure and feed burner from your page login. We usually do it from the yeah from the profile login but sometimes you can do it from the page login itself.

Bradley: Yes, I mean from feed burner all I do is like from usually I'd be logged in as the profile or is the page anyways that I'm working on because I do all kind of work in Firefox for the most part. You just go over to feed burner and just create your feeds that way. Maybe I'm not understanding question John because it seems to me like it's pretty self-explanatory. If you can clarify that if you're here.

This Stuff Works
Jacobs is back. Hey Jacob, good to see you back man, it’s been a while. Zane is here, cool. Let’s see, we are almost out of time anyways so this is probably good.

Adam: [Inaudible 00:46:05] answer the [inaudible 00:46:06] question there.

Bradley: Okay.

Adam: Sorry you weren't there yet.

What Are The Advantages Of Using City Domain Extensions In Local Optimization?

Bradley: Chris says, “Hey guys have you have any experience with local using city domain extensions like …? No, I haven't done that yet. I don't even know they were available. I would try that. It would be worth giving it a shot. I'm not really that good at success with some of those fancy domain extensions like I just try to stick with .net or .coms, .nets, .orgs for the most part. That's kind of cool, it might be worth testing on a lead gen site. In fact I might actually test that. I'm building out a whole bunch of leads gen sites right now for the local kingpin training. I might actually touch that. Okay, cool. We are almost done. AdWords announced paid pins are coming late 2016, early 2017 on their live event last month. That was it Jacob, that's where I heard it. It was there. It was the guy John Mueller whatever Moller or whatever the hell his name is. That's exactly what I was talking about. Okay [inaudible 00:47:09] question was answered. Is that correct?

Hernan: Yeah.

Bradley: Okay looks like we're done. Thanks Zane for contributing. Zane is a partner of ours in mastery PR and we got some really cool stuff coming up for you guys. I'm not going to spill the beans just yet, but it's really cool we got coming up. We've got another product next month coming out and the next one in August excuse me October.

Adam: All right, well we are done. Thanks everybody for being here. We will be back next week. Those of you that … Did we drop the OBS webinar?

Hernan: We did and I just put it on there again. I wanted to stay in case anybody's listening who wasn't on earlier, at 5:00 Bradley's going to be showing you guys how to use OBS open broadcast software. How to use that, it’s what we're using now to stream. Pretty powerful software. There is no pitch with this, it’s just showing you guys how we do what we do. If you're interested in using live streaming and you should be. If you're doing anything with video or you're interested in it, then click the link at go sign-ups free webinar and it starts in 11 minutes.

Bradley: Yeah, we will see you guys in just a few minutes then. Thanks guys we will see you in a bit.

Hernan: Thanks.

Male: Bye everyone.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 87

By April

YouTube video

Click on the video above to watch Episode 87 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Show me your war face. No, I'm just kidding. We're not going to actually do that, we going to say, “Welcome to episode 87 of Hump Day Hangouts”. Hey everybody. Glad to have you here. For those of you who were wondering why we didn't do this at 4 AM, that was a small technical issue that we resolved about five minutes ago. Thank you, if you're watching this, for showing up on time. We'll check and make sure that is says PM every time from now on.

Bradley: Wow. Don't swear to that. Don't commit to that.

Adam: Yes. I'm going to because I checked these, and I'm going to be paying attention. That's something I generally don't look at as PM or AM. I assume, and I made an ass out of you and me. All right, here we go. Some quick announcements, you guys. For those of you who missed out on the Outsource Kingpin launch, you want to check this out. If you are into outsourcing at all, you're going to want to check this out; Training out VAs, how to get them through a funnel, how to do this, hire and find good people and get them trained up without spending a lot of time. For those of you who've dealt with outsources, I know a lot of people I talk to are like, “Yeah, I've had outsourcers, but it sucks. They wasted my time. It took forever.” There's ways to deal with that. At least check this out. It's worth its weight in gold, and it's worth a hell of a lot more than what we're selling it for.

Bradley: We did an entire webinar last week about it. It ended up being just a hair over an hour. If you want, we can drop the link on the page to the replay.

Adam: Definitely. I'll put the link to both. The sales pitch has got some good info on it too. Obviously, we want you to buy it. It's got some good info and you can see if this would be a good fit for you. We'll put both of those links on there, and I'll do that while I think Hernan and Marco have some extra quick announcements here.

Hernan: Basically, I just wanted to tease real quick about the V2 update webinar that we're doing. After this, we're holding an update webinar for V2 because that's basically the idea for IFTTT V2, to keep you guys updated and sharing with you the latest techniques, and what's working, and results from students. We have some really good results. I had some really good results through Joe on some approach in combination with PBNs and IFTTT. That's basically what I have.

Adam: That's right. What's the way to get there, Bradley, for V2 members? What's the path for them attending? Is it …

Bradley: Just go to the Facebook group, the IFTTT V2 Facebook group, and click on the events tab. You'll see the event, and then you just click on the link for the event location. It's just a link, and that'll take you over to the Google Plus event page, where you can post questions or watch the webinar. Guys, remember that the update webinars aren't really Q & A. If there is time at the end, we will answer questions, but Q & A is really for only Hangouts, so just keep that in mind.

Marco: What I wanted to add is that we were going to have some live stream training today during the update webinar, but it looks like we're going to need more time because we want to do it right. You guys are used to quality, and so that's what we're going to do. In a couple of weeks, guys, look for this. It's going to be free. We're going to show you how to live stream, how Bradley's doing the live event in YouTube, and at the same time going to Facebook, and how he's doing it all for free. Since it's free, there's no reason for us to charge you guys to learn how to do it, so you guys are going to get that. Another thing would be the Semantic Mastery Minute. That's another thing to look forward to. We've been talking about it. We haven't defined how it's going to be set up, what we're going to be doing. We're definitely going to be taking questions that we find provocative, something that's going on at the moment, something where we find this needs to be addressed right now. That's what that platform is going to be for. You guys can look forward to that because you will be able to have access to us directly during the time we have allotted for that. Just a bunch of good things that are coming to you. Again, it's all free. Free is always good, right?

Adam: Fair enough. Sounds good, man.

This Stuff Works

Bradley: The Semantic Mastery Minute. We're going to be doing that. It'll be like every day, one of us will jump on and and just spend a couple minutes talking about something. People can submit questions. We're not going to answer every question. That's what Hump Day Hangouts is for, but every single day we're going to select a question or a topic or something and jump on and chat about it. It's most likely going to be done through Facebook, using Facebook Live, because that's getting a lot of reach right now. That's part of the reason we're going to be doing an entire webinar specifically about live streaming, both to YouTube and Facebook. Again, look for that in two weeks, guys, immediately following Hump Day Hangouts. So two weeks from today, at 5 PM, we'll send out a registration link for that webinar. The Semantic Mastery Minute I think is going to be kind of fun. Most likely, it's going to be through Facebook Live, is how we're going to actually record the Minute – The Semantic Mastery Minute, or Minute with the Masters, is what we're calling it.

As far as submitting questions or topics, that kind of thing, we're probably going to end up having that go through Twitter with a hashtag like #AskTheMasters or something like that. We'll give you guys more details probably next week. We're going to iron out the details. Then we'll give you more details about it next week. Anything else, Adam?

Adam: That's it. We're good to go.

Bradley: Okay, let's do it. Yes, because we had the timing screwed up on the webinar. There was only one question and it was from Michael Dos. I re-posted it, and then invited a bunch of people, and now there's a bunch of questions, so thanks guys. You guys are quick. It was fixed about an hour ago, and we've got a whole bunch of questions now, so thanks for that. It wasn't even an hour ago, it was 30 minutes ago.

Okay guys, are you all seeing my screen?

Adam: Yes. Good to go. We've got the full screen.

Bradley: We're not doing Facebook Live today, only because I ran out of time. I was trying to get it set up and I just ran out of time, and it would've been too much of a mess, so we are abandoning that today, but we'll be back on Facebook Live next week.

What Are Some Good Training Links For Video Email Prospecting?

Michael says, “I recently listened to your video on how to find video SEO clients. You referred to a course you did on video e-mail prospecting, and offered a Google Drive link to the file. This link isn't in the notes with the video. Would you mind providing me with the link? I want to get better at video e-mail prospecting.”

Yes, so guys, let me explain what I'm going to show you here in a minute. What Michael's talking about is … Several years ago, it had to have been in 2012, maybe 2013, I created a course with two partners in a joint venture agreement opportunity. I was working with two ladies. We were providing social media and branding services to real estate agents, and we created a video e-mail prospecting, or what we called “V-mail Prospecting”.

In fact, that's how I really started my SEO agency, was contacting clients using video e-mails. When I say video e-mails, they're not really video e-mails, but you'll understand what I mean once you go through the training. It is free. It's got branding on it from the joint venture that I was in at the moment, at the time, so it doesn't say Semantic Mastery, but it's step-by-step. It still works today, but I had an incredible closing rate. I got three out of every ten video e-mails that I sent out. I would start a conversation. It would get me in touch with the person in charge of the business, and I would end up talking with them. I had a really good close ratio with anybody that I actually started a dialogue with.

It's very effective in getting a conversation started. It's called “V-mail” or “Video E-mail”. I created an opt-in page. That's right. If you want it, you're going to have to go opt in to get it. Here it is. It's BradleyBenner.com/vmail. I'm going to go ahead and post it on the page here. V-mail Prospecting Training. It's free. Go opt in. Once you opt in, you'll be redirected to the actual Google Drive folder, where you can download the PDF, and then there's a six series of videos that go with it. They're download videos in a ZIP file, so you'd have to download it and unzip it. You're more than welcome to check it out.

Guys, I won't be spamming you. I actually created an e-mail list that's an entrepreneur success like Mindset Training series. It's an auto-responder with six e-mails. I just go through various mindset things that have had a big impact on me and my business. That's what you're actually opting in for. No spam, no pitch. If you don't like any of the e-mails, just kindly hit the manager subscription link at the bottom of the e-mail and unsubscribe. If you want the V-mail Prospecting, that's how you get it.

Will Semantic Mastery Offer A Press Release Service Soon? 

Ryan says, “Will you guys be offering the press release servicing?” Ryan, I would say yes, but that would make a liar out of me, because I have no idea. Adam, do you have a better idea?

This Stuff Works

Adam: I'd like to say that I have a definite date but I don't, so I'm also not going to say anything. Suffice to say, it's in the works and it is being attempted to being wrapped up. That's as good as I can do.

Bradley: Yes, it's been many months. I was expecting that many months ago, and it's still not available yet, guys. When it is, we'll certainly let you know.

What Are Your Thoughts On Google's Move Of Clamping Down Fake Reviews?

Kevin says, “Hey guys. I created some fake reviews via the Project Supremacy Plug-ins Review widget on my site. Then added the aggregate and review structure data to my JSON header code, but I'm still not getting the stars. I heard that Google is clamping down on this fake review stuff, and not showing stars, and possibly decreasing ranking slightly. Any thoughts on this, and should I remove the reviews and structure data from my site? Thanks as always.”

Kevin, I have a client that has bonafide genuine reviews, and he's got over 100 of them. I think he's got 110+ reviews now. He's a roofing client. It's incredible. This guy's got a lot of 5-star reviews, and they're not spam. They're real, live reviews. Me and Marco and Chris G., who's one of our Mastermind members and he also helps out with support stuff like that. All three of us have worked on trying to get the review stars to show up in Google for literally months now. We have been unsuccessful. The are bonafide reviews, man. It's not just you. We're having a hell of a time, and it's interesting. If we do a site colon operator and search the domain, it will show all the indexed pages and posts, and show the review stars. It's an overall aggregate rating instead of showing individual for each post. This particular site is set up as it's “Roof Repair Plus City”, as a post. That's how we have the site set up. The pages that we rank in Google are actually posts. Each one of the posts have their own. Because it's “Roof Repair Plus City”, they have their own reviews, but for whatever reason, we've only been able to get the total overall aggregate review rating to show, and that's only when we do the site colon operator.

If we do a keyword search, then the listing … Although when we do a site … When we do a site colon operator, and it shows the post with the aggregate review rating, the 5-star rating, and the stars actually show up. Then we take the same page that's showing that, or the same listing in Google, and then we do just a keyword search, and find that listing, the review stars aren't showing. We can't get it to show for anything other than the site colon operator. It's been months. I've been banging my head against the wall and so has Marco and Chris G. We haven't been able to get it to show, so it's not just you, Kevin. If anybody else has some insight on this, we'd love to hear it, because I really am at a loss. Marco, you want to comment on this at all?

Marco: No. We've been trying everything we can, and it's just fickle. I don't know what it is that makes Google pick up or not pick up the stars. We have to maybe call Google and see what it is that we have to do to get the stars to appear. Maybe get something that has real reviews and have them take a look and tell us why they're not appearing. There's really nothing else that I can say, because we've tried just about everything we can.

This Stuff Works

Bradley: With no luck. Sorry Kevin. I wish I had some better news for you. Personally, I wouldn't do any fake review stuff. If you're going to do fake reviews, I would try to get fake reviews on some of the other platforms, like Yelp, which is difficult unless you're doing it from a mobile device. Desktop reviews usually get filtered out from Yelp. Mobile devices tend to not get filtered as easily. If you can get some reviews on some of the others, like Yellow Pages. There are so many of them. It's been a while since I've done any of that kind of stuff, but like MojoPages or whatever. You know what I'm talking about. Some of the ones you can add reviews to. If you want to create fake reviews on those, that's what I would … I wouldn't just put fake review data in the structure data. I wouldn't do that. I would actually have it reference some real reviews somewhere, just because that structure data spam. If you're creating fake reviews, that's review spam. There's no question. You can do what you want. I don't recommend doing that.

Guys, I've tried to do fake reviews in the past, and I've used some services that do it too, and I'm not talking about Fiverr. There's been other services that do that. They end up getting terminated or deleted over time. I've never found a really good service. The only way that I've been able to fake reviews in the past, which I don't even do anymore, but when I was doing it, was to create fake personas, and do it through mobile devices. You can actually create fake mobile devices using … What do they call … Shit, it's been … God, it's been so long since I've done it. What do you call it when you have a virtual box?

A virtual box, where you can create an Android operating system in your PC, and give it its own IP address, and install the Android operating system and do reviews from that. It acts as if it's a mobile device, and those tend to not get filtered out, but that's really geeky setting it up. At least it used to be. It's been at least two years since I've done it. It's probably a hell of a lot easier to set up now, with Bluestacks or something like that. Back in the day, when I was doing it, it was a lot more difficult. I would build up five or six profiles that were active, and they each had their own virtual box and their own IP address that was tied to an Android device operating system. We would build those personas up. For example, they had Yelp profiles, each one of them. Those Yelp profiles, they look like real people, real reviewers, and so there was activity. It was just a lot of work to maintain. It was powerful at the time, but it's not something that I recommend doing anymore. I haven't tested it in a couple years, but personally I just don't do it anymore.

What Are Your Thoughts On Local Client Taking Over FB Group On IFTTT Networks?

Wayne says, “Bradley, I am curious if you would address the Charles Floate (I think it's Charles Floate) rant in the comments being bantered about the Local Client Takeover Facebook group on the real usefulness of the IFTTT networks.

Well, that could take a whole hour in itself, Wayne. I would just refer everybody to that thread and let them read through the thread and make their own decisions. I don't know if that's a public Facebook group or not. Do we want to drop that link? What do you guys think?

Adam: It is not public.

Hernan: No, it is not public. You will need to join. I think we could shout out the link anyway. I think it's a lot of fun, actually.

Marco: The only thing that I would add to that is … We're not marketists, guys. We're just some guys who have our own businesses, who came up with an idea of sharing the stuff that we know works. How do we know it works? Well, we have our membership that will tell you. That's our best testimonial, right? Our successful members. The thing that I would say is talk to the members. Reach out, talk to them, and say, “What are you doing?” Go to IFTTT V2. We have a bragging thread. Go to … I know you guys can't get in to the RYS Facebook group, but by meeting and talking to people who have been successful with RYS, just to see whether the stuff works or not. The claim is that it doesn't work. We know. We do tons of testing before we release anything to the public. The one thing that we do know through our testing is the shit works, man.

Hernan: Period. Point blank.

This Stuff Works

Bradley: Yes. If you guys … I don't care if we dropped a link to that Facebook post. You guys might have to join the group in order for you to be able to read it, but it is a very long thread. There's been a lot of comments on it. I stand by my comments 100% and the effectiveness of IFTTT networks. There's some haters in the group that are going to say that it doesn't work and blah, blah, blah, but I've got over four years of testing and results. I've built my entire SEO agency business and my lead gen business on IFTTT SEO as the foundation.

Again, with our students and everything else that have had success … My partners and I, we've been using … They've all been using them for over a couple years now. I stand by it 100%. There's more than one way to skin a cat, which I've mentioned in the thread, or in that post. Pick what works for you guys. The way I look at it though, is the IFTTT networks were giving that Google tickle, as Marco calls it. We are actually feeding into the Semantic algorithm. That's what we're doing. We're giving Google what it wants. That's why I think it's so effective, and that's why I think it's going to continue to be effective, even long-term, whereas a lot of traditional SEO methods are becoming less and less effective. Sometimes even become a negative ranking factor at some point. I don't see that being a problem with IFTTT SEO.

Again, I stand by my comments 100%. I'm happy to share that thread, if we can find it.

Adam: Yes, I think just one thing on that is that … Everyone here is … I don't think we've ever had anyone out of line in a Hangout, or on the Hump Day Hangout. I would just say if you do go over there, you do join. Be civil. If you've got anything to say, make sure it's useful. Don't go in there and just say, “It works.” If you've got something to say, that's great. Otherwise, just read through it. It's a pretty cool thread. There's a lot of information in there.

I think a lot of the confusion comes from people who are used to having people say, “This is the only way to do something”, which is never what we say. It's like, “Hey, this is a really easy way to do a lot of really cool things.” Like Bradley just said, this isn't the only way. There's so many different ways you can accomplish things. It's just that this is, one, it works, and two, it's fairly easy. I think a lot of people miss that point and think that if they're not familiar with us, they probably think we're just saying it's, “IFTTT is the only way you can do SEO”, which is obviously not the case.

Bradley: Yes. The people that say, “Well, you guys only say it works because you sold the product.” No, I've built my business on that foundation prior to ever becoming a product. The only reason why it became a product is because it works so damn well for me. When I started sharing it with a few others, they tried it. It worked for them. They said, “Hey, your on to something here.” Thus, Semantic Mastery was born. That's really why. It's not we've created a product to sell to people. I created a system that worked for me that then worked for others that then ended up becoming a product, so that we could share something that works so well with so many others. That's how it worked out. Like Adam said, just be civil if you're going to go in. I could tell you, I was pretty pissed at some of the comments. I wanted to lash out, but I had to exercise some control, and post some diplomatic responses instead.

Marco: I was actually pretty civil also, man. I am very proud of me, because I started to tell people, “Kiss my ass.”

Hernan: You know, what's funny is that, I think these kind of discussions, or these kind of debates, they do a lot of good to our community, because you all see a ton of … I'm really honored that a lot of people are actually saying, “Hey, I tested this and this worked”, and there's a bunch of big names over there, which I truly respect, including you guys. I think these kind of debates, these kind of discussions, they do really well to our community. What we were trying to convey on that is not that … The group is called the Proper PBN Group, so they are still thinking on the PVN side of things, which is completely fine. In fact, we're going to be talking about PBN on today's update for V2.

At some point, you need to understand where everyone is coming from. We have been testing it pretty much everything. We've tested PBNs and we are always in the trenches. One of the good things about, for example, IFTTT SEO Academy is that all of the people that have been going through the training, like guys like [inaudible 00:21:53] Taric Kyle. He's a big name, in my opinion. They're saying, “Hey, is there really thorough training and deep training?” Yes, because we developed the training to train VAs. That was the original idea. It has to be step-by-step. That will be my take on it. I think it's been a great thread. Of course, we got some haters, but that's the norm.

Adam: That means we're doing good if people are hating.

Marco: Yes that's right. If people are hating, we're doing really good. One last thing, just to go back to one of the original pillars of Semantic Mastery was we were going to be testers. We were going to be the lab, so that people wouldn't have to go out and buy garbage. This is what we do now. We found some people, I'm not going to mention names, are peddling garbage. They're peddling stuff that doesn't work. We've probably mentioned names, which we shouldn't have, but it's what we do, man. We test, and we re-test. We tell you whether something works or not.

If it doesn't work, we're not going to try and sell it to you as something that's the end-all to it all, and this is all you need. We're going to tell you, “No, it's crap. Don't buy it.” You're going to get it straight from us, so we're your lab. It's what we do. We're dedicated to that. We stay true to that. Look at what we do every Wednesday. We give you an hour so that you can come and ask us, “Guys, what's working? What do I do?” Here we are, working on a year straight. Has it been two years?

This Stuff Works

Bradley: This is number 87, buddy. We're approaching two years.

Marco: Two years, and we're still here, man.

Bradley: An hour every week. We give back to you guys. We do appreciate all of you who follow us and support us and all that. That's why we do this every week. It's our way of giving back. I truly do enjoy these Hump Day Hangouts, guys, or else I wouldn't do it every damn week. We've only missed one week in 87 episodes. That was a scheduled week off. That's consistency, baby. We're really proud of that. We stand behind our comments and our products. Hands down.

Are Yellow Pages Do Follow Or No Follow?

Lucian says, “Two-part question. Is Yellow Pages a do follow or no follow? After researching I found some mixed answers.”

Well, the easiest way to tell is just go find a Yellow Pages listing and then use source code. See where the URL is. We could go pull one up. Also, if you're using … I always use browser plug-ins that put a strike through no follow links, so it just puts a line through it. Most of the time, you can tell just by actually viewing the listing. If for whatever reason you can't tell, using a strike-through plug-in and a browser plug-in, then you could just do a right click, View Page Source, and then find that link. Just do a Control F and look for the link. Type in the link and then find it, and then look and see if there's a no follow tag or a redirect or something that would be pulling the juice, not redirecting, like a 301, or a straight link if that makes sense.

Marco: I could be mistaken, but if you pay Yellow Pages, I think they'll give a do follow link. I think that it's no follow by default, but if you pay, I think it's like a likes. If you pay, you get a do follow.

Bradley: YellowPages.com. I think it's just YP.com now, isn't it? I think it is. I think you can go to YP.com. Let's just find something. Let's say, plumber. Culpeper, VA. Let's just take a look. Well, that was a landing page. That was weird. I want to look at the actual listing. How do we do that? Oh, that's an ad. That's why. Let's go find an organic listing. Let's look at this one. Okay. It looks like “Visit Website”. I got the strike-through. This is showing no follow. This is a free listing. He might be an upgrade. He might have paid for an upgrade, but it's not an ad. If you saw on the previous page, which was the index page, the search page. You'll see that these are all ads up here and those, when you click on them, they go straight to the landing page. However, if you look at these, these … Here's another one. Lorenzo Plumbing. That's a landing page too. Remember, that's the guy that's got an ad earlier as well.

Just looking at this first organic listing, take a look at that, and you can see the website. It's got the strike-through. That's because I'm using a browser plug-in that highlights no follow. But you could also right click, and then do View Page Source, and then you could do a Control F, and find that link, which is “Visit Website”. There's the anchor text right there. Take a look at the actual link and it says, rel=”nofollow” right there. See that? There's the actual URL, www.fhfurr.com. It says rel=”nofollow”, and you can see that right here. That's the easiest way to tell, guys. Just go look.

Researching and getting mixed reviews or whatever. The quickest way is just validate it for yourself.

Marco: Yes, but look at that map body frame. I'm loving that.

Bradley: It doesn't pull up the iFrame though. You know what I mean? It doesn't pull up data window. You know when we could add it? I wonder why that is. I wonder if we could hack that in, though.

Marco: Probably.

Bradley: That's something we can play with.

Marco: That's definitely worth trying to play with. I'm loving the fact that you can iFrame a Google Map in there.

Bradley: Yes, if we add the MyMaps pin in there with a … [crosstalk 00:27:55]

Marco: There you go. Multiple stats.

Bradley: Making note of that, we can …

Marco: Start giving away stuff.

Hernan: Okay, shush. Let's move on.

This Stuff Works

Bradley: Thanks for doing that, Marco. We'll look into it further. Good question though, Lucian.

Would A Website Be Spammy If There Are Lots Of Yellow Pages Links Pointing To It?

“Also, if a website has a lot of Yellow Pages links nationwide in various cities, pointing to a site, would that be considered spamming?

No, because that would make sense. That wouldn't be spammy if … Let's say it's a national franchise, for example. It's one domain, and as a franchisee, you either get a sub-domain or a page on the main domain, which is how a lot of franchises do it. Then having multiple links from different locations from Yellow Pages to the same domain would be okay, because it would make sense. It wouldn't be spammy, because it's an actual valid reason for those. Does that make sense? It would only be spammy if you were linking to the actual same landing page. Chances are, it's going to be separate landing pages for each listing. That's how I look at it, anyway. If it makes sense, if it's logical, then it wouldn't be spam. You know? If you were doing it purely for manipulations purposes, then yes, that could be spammy. It doesn't mean don't do it. It just means it could be spammy, but I don't know how that would work with Yellow Pages anyway.

Does Using 3 Cloudflare Accounts For All Lead Gadget Sites Can Be A Footprint?

Ray is asking a question about Lead Gadget. Ray, I think you've asked questions here about Lead Gadget before. I will answer your question, but remember, I host a webinar every Thursday. Well, not every Thursday, almost every Thursday morning at 7:30 AM, specifically for Lead Gadget, guys. If you have questions about Lead Gadget, please post your questions on the Lead Gadget webinar. That's what that is for. That's 7:30 AM. If you want a link to that, I'll drop it, but I do that at 7:30 AM on Thursdays and it's a Q & A webinar specifically for Lead Gadget, guys.

“Do you think three Cloudfare accounts is enough for Lead Gadget sites or can that be a footprint?”

I would say it should be enough if you're doing other things properly. Based on some recent events, I know that I'm a little bit gun shy right now too. I had 689 sites de-indexed in one fell swoop, which hurt because it was about three months worth of work. Now it's just gone. We're in the process of rebuilding now, and we're doing a few other things. If you want to talk more about it, Ray, post on the Events page. Go to the Lead Gadget Facebook group, click on the Events tab, and you will see the event scheduled for tomorrow. Post your questions over there, even if you can't attend live, I will answer your questions and you can catch them during the replay.

Are There Benefits In Crowdsearch Referral Traffic To Search Social Hashtag?

Scott says, “Would there be any benefit in Crowdsearch Referral traffic to search social hashtag, click on the Google link, view several pages on target site and then instead of ending on the about page, click outgoing on a different social property, URL icon. I call it same as circling?

I don't know, Scott. To be honest, because I haven't done that, and I can't speculate. You could test it though. That's all I would tell you to do, Scott, is just set up some tests on your own and see if there's benefit to that. Remember, sending referral traffic, guys, isn't going to give you an instant ranking boost. At least for the most part it doesn't. What you do is drip out referral traffic, CT Spam, click through spam, over time and you'll see that it will help to boost the rankings. Don't go real aggressive with it unless you're trying to mimic a viral event. If you're just doing, trying to … What I do with these types of referral traffics is I set up little streams or trickles of traffic that over time helps to increase the authority of the site.

Marco: I can see a definite benefit, as long as he's not … As long as he doesn't get carried away, and it looks really natural. Because he's dropping a shortened Google link in there, and those metrics will go straight to Google. Google will measure the activity on that link, and so, yes. If you're letting Google in there and they're seeing all the activity that's going on in there, as long as it's normal activity, just like it would be for anyone else doing that, I think that you could probably get some really good results out of that. You're not going to an about page, you're going to another social property. So it's people going throughout your social properties, following those links, and Google will track every part of that, since you're letting them in that stream.

Hernan: I think that you make a great point, Marco, because what I've seen with referral traffic and CTR spam and those kinds of things is that they help boosting a property. It has to be already liked by Google, in a sense, because if you have a website or property on page 10, and you want to force it out with CTR, it's kind of hard. It's unnatural. It's unnatural to have a result on page 10 will actually naturally move because it's not the way a person would behave, you know? But, if you have it on top of page 2, or brought on page 1, referral traffic can really help you out. I think that if you add that to IFTTT, in a way that you are branding the properties and you are feeding them with content. I think that could be really powerful.

Bradley: To expand on that, guys, we did an entire update webinar for Clap Crowdsearch. If you haven't seen it, just go to Google, search “crowd search training 2016”. “Crowd search training 2016“. You'll see that we have a webinar. It should be ranked #1 for that term, or “crowd search demo 2016”. Either that, demo or training. Either one should give you the same result. Go through that training if you haven't already, Scott. If you have and others that haven't, then go through that training.

One thing I want to mention that Hernan just said is absolutely true. A [inaudible 00:33:53] mistake that I see a lot of people … These are the same people that try it. They don't get instant results, and then they say, “Oh that doesn't work”, and they quit. Good. Get the hell out of here. Make room for the people that know what they're doing. You know what I mean? Honestly, because I hate it when people give up too soon because they're lazy. I'm not saying that about you, Scott.

What I've seen a lot, that Hernan just mentioned, was that when people use crowd searches, they go after the keyword search. They want to force their site to show up for the keyword search. Their site might be on page 4, and all of a sudden they set up click through, CT spam traffic. That's why it's called click through spam traffic, which is not negative, in my opinion. They set up click through spam traffic with the keyword search and then they have the CT spam, the visitors, go search for all the way back to page 4, and then click on it. That is completely unnatural. Completely unnatural. For it to start getting a steady stream of traffic, for a keyword search when it's listed on page 4. That's the problem.

People do that and think, “Oh, I'm going to force this up on the page 1”, not thinking that's dumb. It looks completely unnatural. The better route is to send referral traffic, but not a flood of traffic. Just do a little trickle of traffic, and over the next few weeks to a couple months, you should see your site start creeping up, because Google's recognizing referral traffic from alternative sources. Not from Google search. It's getting referral traffic through social media, on Web 2.0's, third party platforms. That's why you use either analytics on your site, or you use a goo.gl short link, which injects analytics into the link. The other thing that you can do is set up a brand, or navigational searches, where you search for the name of the business or the name of the website or the blog. Then send traffic that way, because that does make sense. That will also increase, what we call, site weight. It gives the site more authority in Google's eyes.

Instead of setting up a keyword search, when the site's listed on page 4 and then clicking through to that, which is completely unnatural, you could do a search for the name of the site, or the business, or the blog. Then click through to that because chances are, it's going to be ranked right at #1 for that search. Right? For that brand name search. So that makes sense too. Again, you don't do a flood of traffic. You do a slow and steady stream of traffic, and let it build over time. You want it to look as natural as possible. That's where most people go wrong with CT spam, is they try brute force click throughs to make something rank. They don't think about it strategically. I've had incredible success using that tool. It's part of all my SEO campaigns now, because it works well when you do it that way. Again, we covered all of that in the training webinar.

This Stuff Works

Is Picasa Dead?

Scott says, “Where are my images stored in Google? Is Picasa dead?”

Yes. Hasn't Picasa been down? Isn't it Google Photos now?

Marco: Yes. I dropped a link in there. It's photos.google.com and then he can search through albums or photos. You can see everything that was uploaded in either Google or Picasa. He's good to go.

Bradley: Yes. Google Photos are at photos.google.com. That's right. Also, you could do some stuff with Panaramio, if they're original images. That's the problem I found with Panaramio, is they have to be original images, but you could do some pretty good SEO stuff for locals with Panaramio.

How Does IFTTT SEO Validates Entities & How It Differs From Link Wheel?

Richard Bowles. “Please excuse me if this is a noob question. I am new at this SEO and I'm trying to find my way. I read on a thread in Facebook that IFTTT SEO is like a 2009 link wheel.”

He's talking about the same thread we were mentioning earlier, guys. That's where Richard came from, so welcome Richard, by the way.

But he's said, “I've also heard Marco say that IFTTT SEO validates entities. Not sure what that means and that it does the Google tickle. Love that by the way. Can you please explain entities to Google tickle, a link wheel and how IFTTT SEO is different from a link wheel?

We can't get into too much detail here, but a 2009 link wheel, that may be true except … If we were using a persona-based IFTTT ring to syndicate our content to, then that would be true. It would be very much like a link wheel from several years ago. But what we do is we don't try to hide footprints. We claim footprints. We do that, and we create a branded network of sites that is an extension of our brand that automatically syndicates our branded content from our main money site, whether that's a blog or a YouTube channel or whatever, out to our branded properties, which is completely natural. It's completely normal. That's what the big brands do. They produce content and then they share it to all their social media and all of their third party platforms, because it just gives them more reach, more exposure. So why should our little sites be any different than what the big brands do?

That's what we do with our syndication rings, is syndicate our own content to extensions of our brand, where we are on third party platforms. It helps to build authority. It helps to validate the entity, as far as the Semantic web, Semantic web validation, and it helps with the Google tickle. It gives several … It speaks to the positive parts of the algorithm very well, which is building brand, freshness of content, relevant and related content. There's so many things that it does that a link wheel wouldn't do. That's why when somebody says something like that, they truly don't understand what it is that we're doing. I'm not talking about you, Richard. I'm saying that the comment that referred to a 2009 link wheel, which was the first comment on that thread. Something like, “2009 called and said they want their link wheels back.” Okay. Keep doing what you're doing and I'm going to keep doing what I'm doing. It works for me. As long as it works, I'm going to use it.

Marco: I would just add that a 2009 link wheel, going back to Essie New, which is a 2009. They were properties that were set up to provide a link back to the source. Google used to pick those out left and right, and de-index them like there's no tomorrow. Now, what we do is we set up profiles. We brand them. We customize them. We make them look like they're actually being used by someone, because they are. If they're your brand, or if they're a persona, then it's going to look real to whoever looks at them. They have activity, they have visitors, which is totally different. From this website, way out there, nowhere, that's just providing a link and it does absolutely nothing except provide a link back. That's a huge difference. As you said, talking to the positive sections of the algorithm, distance graph, freshness, seasonal. There's a bunch of things that it does and validation takes place in different ways.

The way that this validates is through this activity and through all of these positive sections of the algorithm that are going out into the web. The bot goes out and it looks for all of these signals to say, “Okay. This is a real entity.” That's what it's looking for. It looks real, whereas this PBN or whatever it is set up out there, that is not linked to anything else except this website, that is not linked to anything else and is not doing anything else. It has no social media. It has no presence. It's not doing anything. That's the big difference. Having something that's, for lack of a better word, alive, versus something that does absolutely nothing, except provide a link. There's an algorithm that looks exactly for that, just so you know.

What we do, what we give you isn't just something that we make up. I go and I read that patents, and I see where Google was going. I see the patents that it gets granted. I see what it's trying to do. I don't know how, but it just pops into my head what it is that Google was trying to do. I have a programming background, and I think that's where it comes from, where I can see where the communication is taking place and what Google is trying to do. Richard, take it for whatever it is. I would just to try it. Set it up. Set up something that's just PBNs with nothing else, and set up something with IFTTT and see which one ranks better.

What Are The Possible Impact If Someone Doing Negative SEO On Your Sites? 

Bradley: Yes. All right, Ryan says, “Bradley, you mentioned some negative SEO on one of your sites with thousands of links all no follow and it boosted the rankings. Did there ever end up being a negative effect on this site?”

No, because I disavowed those links anyway, Ryan. It's funny, but some negative SEO on one of my client's sites, and the hit it with thousands of exact match anchors, but they were all no follow, which is like, “You dummy.” It was funny because we were always bouncing between 3 or 4 organic listings, and after that negative SEO attack, with all no follow links, exact same anchor, we ended up shooting to #1. I was quite aware of the fact that, although it had a temporary boost, that it could end up hurting this site. I ended up building a disavow file, and then submitting it to Google Search Console. At the time, it was Webmaster Tools. So that those links were disavowed, but it's funny, but that ranking boost stuck after that.

That's kind of like what Hernan calls, “The Ghost Effect”. That's where you build links to something to get it to rank, and then you can take those links down once it ranks, and it still has a lasting effect. That's what I think happened in this case, because … Well, that, and I was also doing other SEO, so once it was boosted to #1, which coincidentally happened right after those thousands of exact match anchors were sent to the site. Within 30 days, I had already built a disavow file and submitted it. We maintained our rankings. It never ended up causing any negative effect. Had I not built the disavow file, and submitted it to Search Console, it may have ended up hurting the site at some point. It was a paying client, so I didn't want to leave it up as a test. That would be kind of a cool case study though. To set up a random site, and hit it with 10,000 exact match anchors, all no follow, and then see what kind of an effect it has. I have never actually done that. That would actually be a pretty good case study.

This Stuff Works

Where To Get Affordable Content For Syndication In IFTTT?

“Where to get affordable content for syndicating the IFTTT regular?”

Curate it, Jesse. Curate it. That's the best and most effective or efficient way to create content regularly, is to hire a virtual assistant, train them how to curate, and have them do it for you. We have an entire training course on it called “Curation Mastery”. We're updating that course for 2016, and we're going to relaunch it at the end of August under a different name, called “Content Kingpin”. That will be available. Anybody that purchases “Curation Mastery” will get the updated version called “Content Kingpin” when it's released, so if you're interested in that, we could drop the link. You can literally take the training for “Curation Mastery” and hire a virtual assistant, and put them through the training course, and they'll be able to curate for you when they come out the other side. I know because that's how I train my curators, and I've got a team of about 9 curators right now.

Kevin says, “Not a lot of questions today, so I'll ask another.”

We're almost out of time, guys. We've got to run, so I'm going to try to get through 2 more questions.

Is Having A Link From Non-Niche & Popular Websites Better Than Having A Link From Regular PBN With Related Niche?

“Would it be better to get a link to my money site from the site that has LA Times, Huffington Post, etc. back-links going to it, but it is not niche-related or a niche-related back-link for my regular quality PBN?”

That's a tough one. What I would do is set up the … If you have a domain that has back-links pointing to it, from LA Times, Huffington Post, etc., that's pretty powerful. You should use that, absolutely. I'm not sure whether you … I'd have to have more details, Kevin. I would want to look at it more to tell you exactly what I would do with it. I might set up a buffer site. Rebuild that domain, and then just link from that domain to my money site. Or I might just do a redirect to an IFTTT property that's got a do follow link to my money site or something like that. That's going to be more powerful than a regular quality PBN link.

Even if it's niche-related, those big sites like LA Times, Huffington Post, they just carry a lot of juice through those links, guys. Even though it's not really related, it still has quite an effect, at least for now. As we continue to move further into Web 3.0, the Semantic web, that will become less effective and it will be more about niche-related. It's kind of going that way now, but some sites are just super powerful, like LA Times, Huffington Post, Forbes.com, Inc. Those kind of sites are all really powerful. If you can get a link from them, and I don't care how you get it. If you can get a link from them, you're going to see a pretty significant effect.

Does It Matter If The Same Exact Business Name Is Used In Multiple Locations For Google My Business?

Last one, guys. “Google My Business names for multiple locations. A client of mine has 3 locations.”

My computer is yelling at me. Excuse me. I hate how Google Calendar does that. It drives me crazy.

“A client of mine has 3 locations and 3 different cities. For all 3 locations, business names in Google My Business and other local citation sites have the exact same name with different phone and address. Does it matter if the same exact business name is used in multiple locations?”

Absolutely not, Varun. It makes no difference at all. What's important is because … If it's the same company, it shouldn't have different company names for each location. It shouldn't. It should be one consistent name. What you want the name, address, phone number, you want a unique address, a unique phone number, and a unique web address, which could be a sub-domain or it could be just a landing page on the domain, so each location has its own landing page. It should have the same business name because it's the same company. I've got Lead Gen sites all over the place that are built on sub-domains. For each locations on its own sub-domain, but it's the same business name. It's got a unique address, physical address, phone number, and web address, but the business name is the same. It's never caused me an issue. Where it starts to cause issues is if you share the same phone number, the same landing page, or the same physical address. Any time you do that, across more than one location, that's when you start getting NAP issues. You'll start having some serious NAP issues. As long as the physical address, the phone number, and the landing page are unique, it can share the same business name without any negative effect. That's actually the right way to do it.

Okay, guys. This ended up. I was worried that we weren't going to have enough questions. We ran out of time, so thanks everybody for being here. The IFTTT V2 Update Webinar starts in about 8 minutes, guys. Be there or be square. We'll see you then. Thanks guys.

Hernan: Thanks. Bye bye.

Marco: Bye everyone.

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 79

By April

YouTube video

Click on the video above to watch Episode 79 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Chris: [inaudible 00:00:00]

Marco: Wait a minute, wait a minute.

Bradley: We're live.

Marco: We're live.

Bradley: They caught us in mid-discussion. Hey everybody! Bradley Benner, Semantic Mastery. This is Hump Day Hangouts for May 11th. This is actually episode 79. Wow, that's crazy. We've got Chris, and Hernan, and Marco on today. Adam is “running in the woods,” so he's not here today. What's up Chris? … Keep Reading

Weekly SEO Q&A – Hump Day Hangouts – Episode 77

By April

YouTube video

Click on the video above to watch Episode 77 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey, everybody. Welcome to Hump Day Hangouts. Today is the 27th of April, 2016 and we are on episode 77. Hernan is still out and about so we've got the four of us here today. We'll go down the line like we usually do and say hello so we'll start with you Chris, what's going on?

Chris: Nothing much, doing excellent here. How you doing?

Adam: Not bad, not bad. I'm actually getting sunshine now which is nice. We almost had snow which is … It's hard to believe it's almost May.

Chris: Yeah. … Keep Reading