In episode 225 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked the team to explain the siloing process in the GMB Auto Poster.
The exact question was:
Bradley: On the local lease post-training, you talked about siloing posts. You said:
“”Silo posts based on tags: Assign each post a tag in the Auto poster, then select
to silo post in Auto Poster, which means it takes the previous posts url, and
add that link from the previous post to this new posts. Your GMB website turns
posts into inner pages.””
The first post you do manually and then in Auto Poster, the 2nd post links to the 1st, the 3rd to the 2nd and so on.
Can you please explain a bit further what you meant? Am I way off or am I on track?
Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is
Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here
Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So
Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime
Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.
Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome
Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.
Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?
Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and
Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question
Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man
Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a
Adam: whoops. Sorry about that. Yeah, that was me in my browser.
Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.
That's that's what this is about. That's what that's what's coming. They don't fuck with me to
Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.
Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff
Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.
Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.
Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?
Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar
Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit
Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar
Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?
Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.
How are you doing? And then let's just jump into it.
Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.
But that's all right. So yeah, I'm good.
Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.
Yeah. All right, let's do it.
Bradley: Let's rock and roll. I’ll grab the screen.
Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.
Is It Better To Use Gmails Instead Branded Emails For GMB?
Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.
So I would recommend that you do that. What do you say, Marco?
Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.
Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.
Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.
Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?
You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?
Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.
Bradley: Yeah, but yeah.
Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.
Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?
Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.
Bradley: That's correct.
Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.
Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?
Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.
Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.
Guys, there's another good question.
Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?
For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.
Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.
So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.
Okay, you got any comments on that? Anybody?
How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?
You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?
I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.
So any any comments on that guys?
Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.
As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.
Bradley: There you go he says do I do the same for each city that I want to rank for?
Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.
So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too
Can You Please Enlighten Us With The New Policy Of GMB?
Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.
So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.
In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.
But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.
Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.
So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.
You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.
That was another good question.
Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.
Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?
Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.
Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.
Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.
Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?
Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss
Hernan: oh yeah that's from Nashville yeah.
Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?
You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.
If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.
Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.
Adam: That's a name from like 2008-2009
Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi
Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.
Hernan: You were too young for that.
Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.
How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?
Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.
If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.
Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.
And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.
Adam: I'm gonna kill you
Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?
Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.
Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.
So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.
As a good question to we're going to keep moving.
Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?
Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.
And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?
Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?
Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.
Should You Separate The Alpha And Beta Keywords In One Ad Group?
Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.
The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.
First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.
And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.
But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.
That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.
Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?
You mean if you have spam links pointing to your site?
Should You Be Worried If Spam Links Are Not Indexed By Google?
It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.
Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.
You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.
What Are Possible Reasons Behind The Increase Of Bounce Rates?
I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.
But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it
Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?
Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.
Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.
So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?
Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.
Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?
And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.
Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.
Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?
Adam: this is a different question though I like the way that he's using discuss to spam.
Do You Still Recommend Press Releases To Increase Visibility?
Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.
You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.
Go ahead and spam away until then, though.
Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.
David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that
You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.
Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.
Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…
Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.
Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, we're gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?
Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.
Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?
Hernan: I'm doing great. I'm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So it's gonna be awesome.
Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?
Marco: I'm good, man. What's up?
Adam: Nothing, just chillin'. I was hoping for a weather report. It's kind of overcast and nasty here. How about you?
Marco: It's over-sunny and sunny here.
Adam: Bradley, how are you doing? What have you got, snow, hurricanes? What's going on?
Bradley: I don't know. I haven't been outside since about 6 o'clock this morning because I've been working all day. But it looks sunny, with the temperature. Anyways, hi!
Adam: Well, I see you've got your nightshirt on too.
Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.
Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if you're watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. It's always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while I'm talking I can't remember anybody's name.
Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, it's good to see, “Hey, you're from Semantic Mastery. I know you guys,” and that's pretty cool. That is pretty cool.
Adam: Awesome. Well, I'd like to say this every time, if you're new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If you're watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, you're working, whatever it is.
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. We're going to talk about that a little bit more, but I'll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. I'm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.
If you've already done that and you're looking to take things up a few notches, if you're wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.
Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.
Adam: Outstanding! Looking over things real quick, I wanted to tell you too, I've skipped this while I was excited about talking to the new people, but if you're checking out the replay or you watch these on YouTube and you're checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. It's great way and free way to stay up to date.
Let's get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about what's going on with the Battle Plan?
Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, he's a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, “Hey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?”
Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.
Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didn't have on previous versions. Now it's there. So if you're optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.
Not only that, when you're getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan you're sending yourself up for success with your local digital marketing agency. Even if you're doing info products, if you're doing affiliate, it also works as well just because of the fact of how specific it is.
If you want a million different things, that's not your thing, that's not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.
Marco: Can I just add that simply does not mean bad. We boiled it down. It's a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So that's what was done in the Battle Plan.
Just because it's simplified doesn't mean that it doesn't work, that it's bad. We're hardly charging anything for it, anyway. But it's just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.
If you apply it and if you follow everything in sequence, I mean, nothing's guaranteed and in this world, especially not when you're dealing with the 800-pound gorilla in the room, but this guy, there's some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and you're still having trouble, you can go in and you can still hammer Google and make the needle move. It's just how much work are you willing to put in towards your success? Because nothing in this world is free. I'm Christian, and so if you don't work, you don't eat. It's very plain. So guys if you don't put in the work, how can you expect to be successful on the web?
No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.
Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, you'll see what we mean.
Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasn't picked up the Battle Plan yet, one, you should do it, and two, we'll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and we'll randomly select one person who does that, we'll buy one of these nice fancy T-shirts for you and ship it to you for free.
Marco: Can we give someone a Battle Plan for the best question? I know we didn't plan this ahead, but why don't we do that?
Marco: Or if they bought it, we can refund it.
Adam: Yeah. We'll do a free one, just because I don't wanna screw up our stats. I'm not gonna lie. I'm looking at the numbers. But yeah, best question, Marco, we'll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and we'll randomly select. We'll hop online, we'll get one of these nice shirts, printed out for you and send it to you.
Bradley: Cool. Can we get into it?
Adam: Let's do it.
Bradley: All right. I'm gonna tease the Mastermind just briefly because we've been working on building out GMB assets and all that. By the way, guys, if you're in any other groups, you'll probably are aware that there's a lot of shit going on right now with GMB because Google's trying to crack down on spam to Maps listings, which we all knew was gonna happen. I've been preaching that for months. That's part of the reason why I've been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like that's what's going on right now.
So there's a lot of stuff going on, a lot of changes, Google's cracking the whip, they're tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. That's really what my team is doing. My team has been completely prohibited from going in any new accounts or anything that's been set up recently. So I'm having them just go back through and fine-tune our off-page strategies until we figure out what's going on.
Also, a lot of times, guys, it's just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, we're not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.
But just know that you have options and opportunities to work on existing assets that may need additional pushes, like I've got a bunch of those. So we're kind of working on the off-page stuff at the moment. Then once we nail down what we've determined is the proper procedure for going forward, obviously, we're going to share that in our paid groups or the members that have bought specific products and things like that.
Just kind of wanna give everybody a heads up that, no, don't panic, guys, I'm sure you've got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and we'll find other ways. That's just the nature of the game. It's a cat-and-mouse game. That's what SEO is, really, digital marketing.
With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what I've been preaching and that was to build, build, build. I think we built-, well, I'm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.
I got a lot of really good responses and comments from that because we didn't charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because I've got my team doing off-page stuff right now and recently there's been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasn't seen it yet. Lisa has this tool that's a co-citation RSS feed creator, or a super feed creator, as I like to call it. It's called RankFeedr.
It's great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. It's something that you can set and forget. It's a bit time-consuming to create these super feeds. Also, there's a way that you can embed them in specific pages.
There's a question specifically from our new Mastermind member Robert that I'm gonna answer in just a few minutes, but there's a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybody's in Syndication Academy, excuse me, if you haven't seen, that go to the training area and go look at the update section. It's the only replays or archived so far for 2019. So it's in a specific section there in the replays or updates, module, whatever you call it.
In there I talked about specifically how to do that. Well, you can combine the two methods. If you've got RankFeedr, then you can actually embed the feed. It's really powerful. So I've got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because I'm just having to do off-page stuff at the moment. So they're gonna go back through and go through all the assets that we've created and start embedding these feeds and in very specific locations. It's a bit of a process but I'm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably don't.
That in itself, guys, I've put a lot of work into this stuff. I've developed my processes over the years and how to create process docs and how I train my team. It's a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they don't even need the training video. There's always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant that's cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. That's essentially how we train our teams.
So I'm just gonna grab the screen before we get into it anyways. I'm gonna show you guys this really quickly. Take a screenshot if you're smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what we're gonna be doing. I just started on part one, the training video will go here, there's a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.
So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, I'm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, you'll be able to put it to use. All right.
Also, we're gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, he's also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?
So a lot of times we get involved with or started on a project usually a new method of some sort that we've been suckered into from an attractive marketing message. We start off with what's called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, that's where we go into this next stage of what's called the emotional cycle of change. It's called informed pessimism.
Anyways, I'm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and that's why you're watching this webinar, you've probably suffered from shiny object syndrome at some point or you currently still are. I'm a recovering shiny object syndrome, that's like a recovering alcoholics. Do you know what I mean? I was talking about how I've unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.
Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?
Yeah, it can. The thing about ranking local videos for leads is they don't convert typically as well as having a Maps listing would. They can, don't get me wrong, depending on the message and if it's a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. There's so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.
And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but it's gotten better and better recently, and that's using YouTube ads to actually rank the video.
So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because it's not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. You'll actually get real traffic and real leads from a properly set up YouTube ads campaign.
Correct me if I'm wrong, Adam, but isn't that training available is an order bump for the Battle Plan?
Adam: I'm not gonna lie I was looking at a spreadsheet, I missed the first part of that.
Bradley: The YouTube ads training I did for local videos?
Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. It's the killer ads for local, order bump, yeah.
Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now I've been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.
For about five years, now I've provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I don't have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, I've actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, “Look, I'm not going to provide the SEO service anymore. I'm going to provide local ads. I'm going to set up ad campaigns for the videos.” Because I can guarantee traffic that way. I can't guarantee traffic or leads or clicks or anything from ranking in Google. I can't guarantee rankings either.
I mean, I've always done that. I've always said, “Look, if it doesn't rank, then I don't refund the money, but we could cancel service.” They can always cancel anytime. I don't ever put them on contract. I've always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, “Look, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. It's likely going to rank anyways.” So I still apply the SEO techniques to the videos, but I set up the ads campaign now.
What's also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. It's so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.
So my targeting can be extremely tight. I can show that “Hey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.” I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldn't do with regular YouTube analytics or with just a rank report if that makes sense.
Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. It's available, like I said, as part of the quarter buff to the Battle Plan. All right. That's a great question though.
Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.
So there are two things that play here, right? If you hit the top spot, you're going to get traffic if, and now here's a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.
There are two ways to do this, both ways are still viable. Bradley's method, the ads training, that's hyper-targeted people that are likely to convert into leads. Now on the other method where you're doing the embeds and the link building, what you're going to get is you're going to get a more general viewership and so you're going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.
Bradley: Yeah. To be clear, guys, that's why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel that's connected to a bunch of syndication networks. So that's the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. It's automatically getting embeds. My syndication networks are well-themed and aged because I've been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marco's talking about, like embeds.
Even if you don't have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, there's no doubt about that. What I'm saying is combining those two methods, guys, that's where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?
Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if you're not getting the traction that you want, and like I said, for me, it's just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.
Google knows who that traffic is, what they're interested in, where they came from and where they're located. So it's super-targeted traffic which is highly weighted trafficked by Google, and that's the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. It's almost guaranteed. Again, I don't guarantee rankings now. I tell them if it doesn't rank, they don't have to pay me and we'll cancel it. But I do guarantee views and clicks. I can't guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. I'm not saying do one or the other, use both. All right.
Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights
Alex is up. He says, “Hey guys, I'm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.”
Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever you're sending them, where are you sending them? If you're sending them to just the homepage of a website that's not set up for lead conversions, then it could be that you're losing them there.
It could be that if you're just using the call buttons, then you could be losing traffic from desktop searches because people aren't clicking the call button from desktop search and some people won't go actually click through to the website or go do another search for it. I mean, there's a number of things that could be it. I would say that, typically, if you're getting a lot of exposure but you're not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where you're directing the traffic to, if it's a click-through as opposed to just a call conversion goal.
Also, in your posts, if you're doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, can't talk about that here.
Those are some of the things that I would recommend. Marco, what do you say?
Marco: I'd say that that's just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that I've been doing. It's not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate it's calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where they're going. It just means that you have to go and figure out. I'm not gonna get too deep into our training, but you have to know when to deliver the message. Right? There's ways to know which days, what time, what message.
Bradley: And how often.
Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. It's just constant, right? Because there's people constantly looking for it. So there's a whole lot of things involved. Just a general overall opinion on what's happening, I would say from 450 views, you're just about right on the calls.
Bradley: Yeah. That's increased the views per month and it's a numbers game. If you're getting what looks like 1 to 2% of whatever your views are, it looks like that's what's actually converting in the leads based upon that number that you're showing there, right? Four hundred fifty views per month, five to eight calls, that's about 1 to 2%. So if that's the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where you're getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?
Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you haven't done that yet, go test it because you'll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?
Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones aren't, and tailor your posts to the ones that are getting the most action.
Bradley: Test different calls to action in different messages. It's just like split testing ads, guys. If you've ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? That's something that you may also want to look into.
Can You Explain The Siloing Process Of GMB Auto Poster?
All right. Olena's up. She says, “Bradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.” Yeah, that's just because there's an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that you're at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. It's great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. It's a very simple process. It's not difficult at all.
Let me carry on with the question. She says, “Silo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.” That's correct. “Your GMB websites turns posts into inner pages.” That's correct. “The first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?”
No, you're right on track. The difference is … Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they don't add or connect that location to the post scheduler first. That's something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.
I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because it's very similar, guys, to syndication. I know Olena, you're in Syndication Academy or have been, I know that for sure. It's the same as the best practices that I've been preaching for years about syndication networks, is that you don't go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.
Because if you do, it's likely that some of your web 2 accounts within the network will get terminated. It's happened time and time again, guys. That is specifically why I tell you if you're gonna build them yourselves, which I don't recommend, you're better off buying them already built from MGYB. But my point is, whenever you build them or buy them, I've always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.
Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So that's my process for GMBs as well. We don't like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, they'll go back and connect through the API, which is through essentially that's done within the post scheduler dashboard, and then they'll start to automate the posts.
So just so you're aware, if you're posting manually first, which is what I recommend, then you're not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level you're at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. That's why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, there's a column for the first GMB post URL.
Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.
All right. Again, you're right on track, Olena. I think you just needed a little bit of clarification.
Issues With Changing Appointment URL With Amazon S3 @id Page in GMB
Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. That's just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.
Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? I'm sorry for you, Ted, but that's the nature of the game. The good thing is at least you've got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?
Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.
Marco: We just kept going because I don't like changing, I don't like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadn't had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what we're doing, just by a video was enough to get the account suspended.
Bradley: That's crazy.
Marco: Yeah. It's really interesting what's going on. If you do anything different than what you've been doing, you're setting yourself up to be hit. They're just sniping anyone, left and right. I mean, third on the match and you're done.
Bradley: Yeah. By the way, that's something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for … We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.
It just worked out for us that we had built all these and now because of what's going on, the timing is, it just happened that it's a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that aren't performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.
I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, I'm still developing some of the off-page strategies and processes for my team, but at the same time I'm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and that's my next 12-week goal, which like I said we're in about week three now of developing those processes out, which will be shared in the Mastermind. I'm gonna give everybody exactly what I've been doing and show real road examples of how the stuff that I'm doing, what works, what doesn't work, all of that, like I always do in the Mastermind.
So that's something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybody's here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you don't mind, on the page and let people know how that strategy is going.
Because it's a very powerful strategy, using video email. We've got a training protocol video call lead-gen system that I'm going to be updating with all of this prospecting training and processes that I'm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. I'm going to be adding all of that training and updating it in the video lead-gen system. That's going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.
Again, guys, there's a lot of stuff going on. If you've got stuff that's already built but not monetized yet, now's a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.
What Are Some Of Your Ranking Strategies in Pinterest?
Marco: All right. I'm sorry I've spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and I'm not willing to give that up for free.
Bradley: Okay, fair enough. We're gonna move on. Sorry, Dean. I'd help you if I could, but I don't know a dick about Pinterest. I've never really done anything with Pinterest so I can't help you anyways.
What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?
Marco: It is. If you hide the address you cannot expect to find it.
Marco: Because all you're going to pull up is a service area. So there's no way to do that.
Bradley: Yeah. You could use the city center for that area. I mean, that's something that you could do. But I don't do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if you're in there, that might be a good question for the RYS Facebook group. Okay.
Will. Let's see. This is similar to the one that Olena asked, but I'll read it real fast and we'll move on. He says, “When using the GMB auto poster and writing a month's worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?”
Well, no. Again, it's not about always linking to that first post, guys. Again, you post manually because it's a way to kind of season the asset without automating stuff right off the bat. Okay? That's it. That's all. It's just part of the optimization process for my team. It's not about always linking to that one post, guys. The siloing is more about theming. It's just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and I'm not picking on you, Will.
But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, it's the exact same with GMB post silos. Again, it's the same principle, guys. It's no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. It's the same process, right? Again, it shouldn't be over complicated, guys.
If you don't understand website silo architecture, go search our YouTube channel. I've got several videos on there that I've talked about. They're several years old, but the strategy has not changed a bit. Right? It's one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and it'll be the first link at the very top of Google search results and click on it. It's an old article. I think it's from 2009 or '10. Read it, it's still valid and relevant today. Okay.
Next, Robert Nelson. He's our new Mastermind member. Welcome, Robert. He says, “Hey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.” Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.
Is It Okay To Use RSS Authority Sniper On PBNs?
He says, “My question is, I'm wondering if you think it's a good idea to use RSS authorities.” Oh, yeah. This is a great question, by the way, guys. This is a really good question. I'm gonna answer it. “I'm wondering if you think it's a good idea to use RSS authority sniper on PBNs if it's also been used to create feeds for the money site.” Okay. First of all, you're using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So you're using RankFeedr to create the feeds.
“Which my PBNs are linking to.” He says, “I'm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think that's an issue?” All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If you're using PBNs, and I don't know if you're populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I don't recommend because that would look like crap, but you can embed the feed.
Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, you'll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, it's great, it's fantastic.
So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed that's on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded aren't going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now you'd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.
Plus, I would also have, if you're going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, I'd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if you're doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what you're using on your money site-, or excuse me, your PBN. Does that make sense?
Just keep that in mind, guys. Remember, with the top level subscription package, it's like $47 a month, guys. It's ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if you're doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.
Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.
Greg, thanks for being here, man, as always.
Is There Some Type Of Google My Business Updates Going On?
Frankie says, “Hey guys, it's my first time back,” what's up, Frankie?, “since you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?” Yes, a lot. “There was a lot of talk about this in other groups. Is it all BS or GMB the same still?” No. They're cracking down, which guys we've been talking about, we knew it was gonna happen, it was just a matter of time. It doesn't mean that it's the end of the world. It just means that shit settles down, we'll figure out the next method and we'll produce training around it when it's available, all right, once we figure it out. But glad to have you back, Frankie. Okay.
Jordan says, “Welcome back to WordPress sites, all GMBers.” Well, no, I wouldn't say that yet. Maybe. We'll see.
Marco: No. There's still other ways that you can verify GMBs. All they're trying to do is kill one loophole, but there's quite a few others. The old stuff that we've always been preaching is still working. So no, I'm not planning on going back to WordPress sites anytime soon. If anything, I'll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.
Bradley: Yeah. Quit This House says, “Do we still get the bonus semantic webinar if we buy feed burner stuff today?” Yeah. Well, essentially, all I was gonna do was share some of my methods on how I'm using it and some of the results that I've gotten. Yeah, sure. I'm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what I'll do is …
By the way, Adam, if you're still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that I'll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe I'll probably include Syndication Academy members too, because it's precisely the method that I've shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what I'm doing, and where I'm embedding them. I'll even give you guys the process for, well, that's only Mastermind members will get the process doc, guys. It has to be that way.
But I can share with you what I'm doing and the results that I'm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and it'd probably be a short webinar. Again, the Mastermind, they're going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.
But, yeah, that's a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. We'll create a small list on for people that we've known. Or just come join a Mastermind, you'll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what I'll do. It's likely gonna be that too and we'll just include the RankFeedr buyers into that also. Okay. It's a good question though.
What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?
By the way, inside the auto poster, guys, there's an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where you're at, and then it says, there's a blue button off to the right column and it says copy URL or whatever. Well, that's your RSS feed. If you're having issues, just click that update RSS file button, it's at the top of that column, it's a yellow button, click that.
It'll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. You're gonna have to add, it's called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. It'll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.
If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, he's really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if you've got posts in there and you click the update RSS file button, it should work fine. Okay.
Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?
Hernan: Yep. Maybe we're gonna be clipping and updating that really shortly. We have redirects over there.
Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesn't have a bunch of loaded code. Jeffrey Smith knows his guys, I'm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. It's inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. It's been in beta for the last couple months but it's going to be awesome.
Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.
What Are Some Top On Page And Off Page GMB Tips?
Bradley: Greg Derebret says, “Top on-page GMB tip.” I would say just complete the profile and post regularly. That's the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? That's to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that I'm talking about with RankFeedr and that kind of stuff, Greg. Again, we'll talk about that in one of the closed groups.
Marco: I would say top on-page silo, silo, Gregg. You're with Gregg. I mean, that's hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.
Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless you're varying distribution networks consistently or you stack, you publish press releases consistently and regularly-
Marco: That's why I mentioned stack the press releases.
Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now I'm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless I'm varying the distribution networks and stacking to where I'm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.
But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then that's that can help. Or you have to stack consistently and regularly if you're using the same sort of network and make sure that you're …
Again, I'm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammad's question about that, there's not a set formula for how to stack, guys. You just need to constantly be varying what you're linking to for to different tier one types of properties. It's something that you need to do and it just seems like it's taking more press releases to accomplish same thing. And that's to be expected, guys. Anytime something works really well in SEO, it's only a matter of time before it starts to become less effective. Right?
So don't say the press releases aren't effective. I'm not saying that at all it's just the strategy has evolved a bit. Right?
Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.
Marco: That'll set it on fire. Now I'm giving away too much. Drop some traffic in there, Greg
Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, “Where can we get backlinks for videos?” Guys, our best link builder, he's been working with me for six years now I guess and he's awesome. We're gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.
Is It Safe To Autopost To Lead Gen GMB Nowadays?
Guys, I got to run in a minute so I'll try to get through the next one very quickly. Grant. What's up, Grant? He was one of the POFU Live attendees. He's been working very closely with the group. It's awesome to have you here. He says, “Is auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I haven't had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I can't swear that that's the case for everybody. I'm just telling you I have not had any issues whatsoever it's making on-page changes that's been causing problems. It's depending on what kind of change it is too, because I've actually been manually going in and changing on a lot of different stuff.
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. That's one thing that I see is triggering suspensions. Okay. I don't know that for sure, but that's a hunch of mine. I've heard that happen now from several different people. We lost six or seven assets just last week. But it's the first six or seven out of like more than 10 times that we've built.
Again, I think a lot of it has to do with that one particular process. So my team's not touching anything at the moment. I'm in their testing with different things right now. Something else is, and this is kind of using a manager account, I've talked about not doing that in the past, but I think using a manager account actually helps right now. So what I've been doing is I've been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still I've not had anything suspended like right before my eyes anyways, if that makes sense.
Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License
Gregg says, “Google is starting to ask for GMB location validation with tax.” Yeah, that's one of the things I had predicted I thought would happen. Gregg, I've said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate doc's or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that I've had to do in the past to have verified GMBs moved to different locations. That's what I assumed and I had speculated would probably happen.
The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method I've seen from all your optimization methods I've seen over the years that will be high converting. That's awesome, Gregg. Yeah. I'm gonna be doing a lot of training over that next few weeks on that.
Last call to win the free Semantic Mastery T-shirt. Okay. “Bradley, is there a new press release program coming down the road soon?” Yes, there is. I can't really announce that just yet, but I've been testing something that's really kind of disruptive. I wouldn't say that lightly, but it's really, really cool technology that one of our very own Mastermind members has been developing it. He's one of the code developers behind it. I've been on several calls with him and it's actually very disruptive what they're doing. Something that no other service out there has that I think would be a great addition to what we're already doing. Again, that's something that we'll be announcing here in the coming weeks.
All right. Guys, pick the best question and all that so we can wrap it up.
Marco: Alex. One of the very first questions was excellent.
Bradley: Where was that? Right there?
Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?
Hernan: Battle Plan.
Marco: Yeah. We said Battle Plan I think.
Bradley: Okay. Well, somebody else is getting a T-shirt, aren't they?
Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think we've actually had some back and forth between me and you, so just shoot an email into support. We'll get to that large shirt and next time I'm in Sacramento I'm gonna find you for a beer, man.
Bradley: Don't lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.
Adam: Yeah. Be within an hour's drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So we'll get you your shirt just send them to support that's semanticmastery.com.
Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what I'm working on, which I'll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. We're going to be going through that. So guys pay attention. Oh, and I'll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.
In the 210th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to get the URL of a scheduled post in the MGYB GMB service.
The exact question was:
Hey there, i am using the Mgyb.co GMB post sheduling service. But i was wondering. In the local GMB Course you link to the previous post but when i shedule the post, then i dont have the url of the last url becuae i will be sheduled, how do i link to the last post then if the last post is not published yet? Greetings Dustin
Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you're watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that's where we're monitoring. Before we dive in, real quick, Chris, how are you doing, man?
Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?
Adam: Not bad. It's like 60 here, which is perfect. Everyone in California thinks it's like the middle of winter and I'm just enjoying myself. This is good. Marco, how about you? How's the weather for you, man?
Marco: Things are good here, man, transitioning to the dry season. So we're gonna have about five and a half months of absolutely no rain, not even a drop. I'm looking forward to … Yeah, but then, it's seven months of afternoon showers. You gotta pay the price for the life you live, right?
Adam: Yeah, fair enough.
Marco: But always warm, like if it were 60 here, we'd all be dying literally. It's freezing cold.
Chris: [Inaudible 00:01:19] stay in Florida.
Adam: Definitely. Bradley, how about you, man? How are you doing?
Bradley: I'm good, I'm happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he's in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I'm behind.
Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you're screwed, you've lost all those assets.
Well, I was using a test with what's called GMB Location Groups. It's a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he's been learning the processes for doing this whole method, the Local Lease Pro model, essentially.
Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google's spam policies. I lost all those damn assets, every single one of them, and I can't even access them through the original Google accounts now, guys.
That was three weeks work, not necessarily my work, but my VA's work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don't use GMB location groups, it's like a trap, number one, lesson number one. Number two is always mitigate risk. Don't set yourself up with vulnerabilities that Google can take … We exploit Google's vulnerabilities. Don't you think Google will exploit ours? So I learned that … In fact, I'm actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I'm updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.
Anyways, that was my little story. I'm a little bit behind now because all the work that I've done for the last several weeks on all the processes now has to be updated and redone. But that's the cat and mouse game that we play.
Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we're saying they are. But it's one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we'll share all of test result with the membership exactly what was done so that they don't repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it's a lesson that the Mastermind doesn't have to repeat.
Bradley: That's true and, just real quick segue, that leads me to, that's kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we're polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we've got a Mastermind webinar and I'm certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don't lose assets.
But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we've got a target that we're trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they're not already monetized by that point, and so when we're done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That's when we're gonna release in its entirety the Mastermind.
That training will not be released outside of the Mastermind, period, and that's only because it's highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that's like 12 of us in there, and so that's a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.
But that's just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it's just stuff like that that we do in the Mastermind all the time.
Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who's one of our Mastermind members, just out of the blue was like, hey, I've seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He's like, “Hey, if anybody needs help just ping me. I'll do it for free if you're a Mastermind member.”
That's just awesome to see. Again, you get that in a tight-knit group like that. It's cool having that ability. Everyone who knows our story kind of knows where we came from and how we were part of a Mastermind. That's why part of why we do this to get that community, it's not just a jumble of people, you do have a community.
Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we've got a sale going on right now at MGYB. It's wrapping up today. So if you're interested or you need a GMB verification service, whether it's for your clients, it's for yourself, you're doing some lead gen, head over there. I posted it on the page. If you're watching the replay, sorry, it's probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.
Real quick, too, if you're joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you're doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That's the path. The link is on there. It's a great way to get repeatable results, which is why we put it together, so that we can have that. It's our home processes put into an easy-to-digest format.
Then, obviously, like we've been talking about it, if you're ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.
Bradley: Did you open up Local Lease Pro as a standalone product now?
Bradley: I'll be damned. I didn't realize that was available yet. Okay.
Adam: Sneaking that onto the page, if people are interested.
Bradley: Yeah. Okay.
Adam: I'm gonna say no more.
Bradley: Everything I've been talking about with this Local Lease Pro method, that's it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that's closed, it's a standalone product. I'm gonna be updating that in a couple of weeks with some of the new processes that I've just discovered.
Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I'm updating the processes for my VAs right now. So next week, I'll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don't have it yet, I recommend you get it. This method is freaking killing it. I think it's the most opportunity I've seen in my local marketing career. I mean that, so check it out.
All right. Can we get into questions?
Adam: I think so. If you guys are good, let's do this.
Do I Need Access To A Client's Website If I Do Local SEO For Them?
In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it's tight, if it's strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.
But that doesn't mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it's decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you're targeting. But it's likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client's website. Right? If you're starting with garbage, it's gonna be difficult to rank. So just keep that in mind. Okay.
It helps, it's not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it's a shitty site, if it was built poorly, optimized poorly, or if it's spammed to death or whatever, then you may never be able to rank that site. But if it's decent, if it's fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?
Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?
RYS is about using Google's assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it's more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn't matter because all you're doing is using Google properties to push relevancy and authority over to whatever property is that you're trying to rank.
Marco, do you wanna chat about that a little bit?
Marco: Yeah. It's just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you're working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It's the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.
Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it's relevant, trusted and authoritative.
I keep telling people, and I just mentioned it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump anything. It will even overcome any of the negative factors, of the algorithm, penalties and all of that. You become almost immune to anything that Google has to throw at you because you're signaling rank pot-, excuse me, rank brain in the way that it wants to be signaled. You're doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you get all that activity in there.
Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there's no content on this page. It looks like there's content, but the only content on this page is this right here. That's it. The rest of those are embedded files. That's RYS at work there, guys. That's RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That's the only text on the page. The rest of it is all embedded files RYS style, and that's all.
Look at that, guys. It's ranked number three in organic for SEO Virginia. I mean, that's pretty powerful. Again, that's all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it's primarily an off-page thing that's got this ranking. And that's the power of RYS, right?
By the way, the Google site as part of the stack and that's been number one since May of 2015. Guys, that's been number one since May of 2015, or within a few weeks anyways, that's when it was published. Look at that, it's a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it's three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.
How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?
Marco, that's something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?
Marco: Yeah. We keep going back and forth with Shripad. I'm not sure if that's available yet. But I mean, there's an easy solution to that. Link in the body or you're still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.
Bradley: Yeah. I'm thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that's scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you're right, if you wanna schedule out multiple posts in advance, right now there's not an ability to do that yet.
But that's something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I'm sure that can be integrated at some point. Right now that's not something that can be done, Dustin, but we're working on that. It's a great feature.
Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.
Bradley: As they're published.
Bradley: Right. As they publish, go grab the URL, and then go post the next one. That's the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.
I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that's doing plumbing, for example, he's out unclogging drains and that kind of stuff. He wouldn't have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that's why I switched to this all together.
What are you gonna say, Marco?
Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we've spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you're pushing ultimate power to whatever destination so that that client's phone rings?
Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it's actually just hours and hours and hours of being a total geek.
Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?
Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I'm using press releases for link building.”
Yeah. You can use them. Guys, there's dozens and dozens of things that you can publish press releases about. I've talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?
That's what that course, Local PR Pro, is all about. In that course, I talk about how there's multiple different things that you could publish a press release about. Because that's a question that comes up often, “Well, I don't think my client has anything that's really newsworthy to publish a press release about.”
But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that's available. Or the services that are available, depending on what kind of business you're dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they're hosting or that they contribute to or participate in. Right?
There's just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that's been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don't mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.
Again, if you're doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you've got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they've got good writers in-house, which most good services do now, then they'll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?
For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that's what you're using, it's fabulous, and there the press releases are almost twice the content length of typical press releases. There's somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.
Okay. Anybody wanna comment on that before we move on? It's a good one, Dan.
Marco: No. I think you hit the nail on the head. They're great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we're in Facebook, if you've just started your Facebook page, we're doing this, we're doing that. It's still self-promotion. It's just not getting sales. That's what you wanna try to avoid.
Other than that, it's fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it'll push through. You're putting a filter in between the destination so that you hit that with link building. It'll power it up even more. They just work really well for everything.
Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn't be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that's really what you wanna do. That's why I say don't do it yourself. If I had to write press releases, I'd be a very miserable person. I wouldn't wanna do it, but some people enjoy that stuff and they're good at it. All right.
Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?
Andrew Walker's up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don't attend those things much anymore. Andrew is a great guy. Anyways, it's good to see you here, Andrew. I haven't seen him in a while. He says, “Hey guys, it's been a long time since I've been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don't beat yourself up, buddy. We all go through that. I promise you, I've been through it. I still struggle with that, to be honest.
“I don't fully understand how powerful-,” or excuse me, “I didn't fully understand how powerful digital marketing is and what it can do for your business. You would think that that's a no-brainer for an IT guy. Anyway, I'm back for real and I'm ready to learn this stuff. I've just downloaded the Battle Plan. I'd love to get involved in the Mastermind, but I'm not able to afford that at this time. Syndication Academy looks to be a great runner up. Can I start there to get things going or just start with the Battle Plan? Thanks, guys, and congrats on your four year anniversary.”
Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it's good, however, because, I'm not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you're running your IT business, your IT services business, and so it depends on how much time you have. If you've got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it'll help with your SEO and all that kind of stuff.
However, there's a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn't recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you're looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you're only gonna build one for your own business.
Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They're inexpensive enough that there's really no reason that you can't just buy a Done For You Syndication Network from us. It's cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?
Anyways, my point is, if you want, Andrew, since you can't join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.
Guys, we've gotten away from just teaching SEO or just teaching marketing methods. It's more about building your business regardless of whether you're building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we're not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.
I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you're able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That's part of why it's Mastermind because it's not just about us teaching all the time, it's about everybody in there contributing and helping each other, which is fabulous. Okay.
By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I'm an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I'll help them for free as long as they're a Mastermind member.”
Andrew, what I'm saying is, Jason is an IT guy who's been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he's doing for his business and what's working for him in generating leads for his IT business and all that kind of stuff. Right?
Again, that's part of the power of a Mastermind. It's not just learning from me or Marco when, you know, I'm gonna teach you how to generate leads for your business, but I generate leads for contracting businesses. Right? You're trying to generate leads for IT services, and computer repair networking, and that kind of stuff, so why not get the advice direct from somebody that's already generating leads for that type of a business, which we have members in our group to do that? Does that make sense?
That's the power of a Mastermind. Okay. So that's what I recommend. In the meantime, if you don't have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You're likely going to find already video answers for many of your questions. Then, like I said, anything that you can't find answers to, post in either the Facebook group or post back here on the event page every week and we'll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.
Marco: I'm gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you're never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.
But that's okay, lesson learned. The two examples that I'm gonna give you is, I'm gonna give you Paul Fussell, who's always in these Hump Day Hangouts, and I wouldn't be surprised if he drops in today; or if he isn't, it's because he's out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don't know what he's doing now.
Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he'd get a client, drive stack, and that's how he would he would rank them. But that's Paul and that's how he did it, so Hump Day Hangouts and Done For You services.
Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he's always there. He's one of our, I don't know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it's from Syndication Academy. I'm not gonna say that he got everything from Syndication Academy, but I know that that's his foundation and I know that that's what he's doing to rank his clients, to help his clients and to help his agency.
He has an agency, actually he's an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they'll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you're going to get to our Done For You services.
It's a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?
It's just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that's one of the benefits.
You could do it many ways. Now, of course, we're always going to tell you that the Mastermind is the place to be because that's where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.
Whatever that position is for you, Andrew, we want you to get there. There isn't just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we're going to help you any way we can. That's what we're here for.
Bradley: That's right. Let's not forget Mohammad. He's a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.
But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It's nothing we did, all we did was provide him with information, but he's the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn't working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.
We have multiple examples of people that have done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can do that too. Right? The Battle Plan, like I said, will tell you do this, this, this, and this, and you're going to start getting results. It doesn't say that you have to learn how to do those things, it just tells you apply these things. Right?
You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they're recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We're happy to see you participate and be a lot more engaged over the coming weeks.
What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?
Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it's kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you're calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I'm hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That's close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.
Now I can't go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It's Chad Kimball's software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I'm telling you, guys, it opened up more opportunity than I've seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.
That's all in Local Lease Pro. I can't obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.
Marco: Yeah, the how. I mean, that's the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that's something that we can't do. I'm glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don't mind for an hour. I mean, I decided to give my time, right?
So this is what it's all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you're asking about. It's not something that we can give away for free.
Bradley: Yeah. “Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls?” Well, that's a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you're targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I've been telling you and I've been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.
Trust me, you will never gain any traction in your business, or you will have a much harder time gaining traction in your business, if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially because you have to do keyword research, you have to do market research, you have to understand the vocabulary of the industry, you have to figure out what the pain points are in those industries both for the consumer and for the business owner.
Because if you're the business owner that you can help them market their products and services, you need to understand the consumer's mindset, but you also have to understand the business owner's mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?
There's just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I'm gonna be a local marketing guy and I'll talk to any business in my area that will talk to me,” you're gonna create a shit ton of additional work that you can significantly reduce. You'll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.
I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let's say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?
Gordon, I recommend specializing in on one industry. But don't just arbitrarily decide on what industry you wanna focus in on and say, “I'm gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?
What's one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there's paying advertisers. If there's Google ads, that means people are paying to bid on those keywords, which means there's likely traffic for those keywords. If there wasn't traffic for those keywords and if those keywords didn't convert, there wouldn't be ads. Does that make sense? People don't pay and bid on keywords-, well, good advertisers don't pay and bid on keywords that don't convert or don't generate traffic that converts. Right? So if you're seeing Google ads, that's a good indication.
Now I wouldn't stop there. I'd research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you'd be promoting in that industry. Right? So then, you can start to develop out which locations you're gonna target first for your business. Does that make sense?
Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you're gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?
That's a hell of a lot better or much more efficient way to build your business. Not only that, in time you will build a name and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed to you having a force or push your marketing, your services onto others. People will start to seek you out because they know that you're the specialist. Does that make sense?
How do you determine whether there's enough search traffic? You have to research it. Make sure it's an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it's profitable.
As I said about in the past, carpet cleaning, there's a ton of search interest for carpet cleaning but there's very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don't particularly like to pay for marketing services or for lead generation services, they don't have the budgets for it because their margins are very small.
But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don't own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there's a lot of search volume there. I can make money with that.”
Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.
What happened? I ended up switching into other higher margin businesses. That's why I love the tree service industry because it's huge margin. That's why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?
Again, you have to do the research, Gordon. There's no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it'll make it feel less like work. Okay.
Honestly, I don't have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it'll feel less like work while you're building your business.
Anybody wanna comment on that before I move on? That was a long-winded answer I know.
Marco: No, but it was perfect. There's no need to go into that any further.
How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?
Michael, I don't recommend a syndication network for lead gen assets unless you need them. For example, if you're having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.
The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I'm not sure what you mean from that, unless you're using our GMB auto poster which will generate an RSS feed, but you can't just get an RSS feed, at least not that I'm aware of.
Marco, this may have changed, but is there an RSS feed from the GMB websites yet?
Marco: Not that I know of. Not that I'm aware of.
Bradley: Okay. Yeah. As far as I'm aware, there is not an RSS feed from the GMB websites. So our GMB auto poster will create an RSS feed from the GMB posts that are connected through that auto poster or that are posted with that auto poster. So you can do it that way. But like I said, you should have a common brand for all of those assets, if that's the case. If you want to feed them all into one network, which again, I'm gonna be 100% transparent with you guys, I'm not building syndication networks for my lead gen assets. I build syndication networks for clients because I tell them that it's critical. It is because it's brand building, it's entity validation and brand authority building, right?
So any client, I'm gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That's all true. It's not just because I wanna charge them money, guys, it's to protect their brand and to help them to stay ranked.
But for lead gen assets, that's an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I'm building right now, I'm not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don't end up producing, because maybe they're not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that's only if and when it's absolutely needed. It's kind of like a last resort thing because it's an additional expense that I don't wanna have to put up for a lead gen asset if I can get results without it.
Now once you've monetized an asset, a lead gen or, in this case, a multiple assets, once you've monetized them, I've talked about this too, if once you've developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there's no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It's a lot more legit that way, right?
Like I said, at that point, once I would offer the rebranding, then that's where I could upsell them on, “Hey, since we're gonna be rebranding these, we should also go to syndication network because it's gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I'm gonna rebrand. It'll help to continue to keep them producing for you, blah blah blah blah blah.”
At that point, we set up syndication network. Might even set them up on content marketing services. That's an additional charge beyond the lead gen leasing or pay per lead fees that I'm charging. Depending on how I've monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.
So now I'm double dipping, right? Now I'm generating money from my lead gen assets and also working on the client's assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don't recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.
Should You Create A Blog Post If You Syndicate A GMB Post?
Quit This House, use the GMB auto poster. I'm telling you, it's stupid and expensive, it's super convenient and efficient, and it can generate an RSS feed from your GMB posts, and then you can just connect that directly to a syndication network, and then, viola, it's done. You don't have to go … Right now, what you're talking about would require a manual action for every post. Right?
If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.
Marco: By the way, since we're back on the auto poster, I got an answer from Rob and he says, yes, we'll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn't integrated yet, but it's coming. It's already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …
Shripad is a master programmer. He just keeps adding to it more and more functionality and he's now charging more. We're not gonna charge more monthly yet. If it gets to the point where there's just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.
Bradley: Yeah. Michael says, “Holy crap, I can't believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it's such a damn good course. I mean, I'm telling you, this is I think the most opportunity I've seen in my local marketing career, that Local Lease Pro method right there. That's why we made it $1,000.
Not only that, but we're gonna be updating the course. Like I said, I've got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I'm gonna be sharing that, I'll be updating Local Lease Pro. So, yeah, you're right. Good thing that you got in on it.
Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don't have it, there's only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it's entirely up to you, but I would recommend it. I mean, guys, it's even worth $1,000, I'm not kidding, because of the opportunity. I'm telling you, it's the most opportunity I've seen in my eight, almost nine year career now. Okay.
Does It Hurt Or Help To Have Multiple Syndication Networks?
Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you're using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,
I've said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I've also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.
However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I've talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don't show or appear to be solely for manipulating search rankings. Right? And that's essentially what they are.
Again, with multi-tiered syndication networks, I don't recommend them for blog syndication unless you know what you're doing and you're willing to put forth all the additional effort. Also, multitude syndication networks can break down because there's a lot of moving pieces, there's a lot of different content sources, which can cause you know different RSS feeds that you don't have control over because they're not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that's another reason I don't recommend them.
If you are just flatly syndicating your content to multiple syndication networks and you're not masking or hiding your footprint, then you are absolutely causing damage because it is clearly, the algorithm can pick that up in a split second. Right? Again, Abe, if you were gonna be building these types of stuff, like I said, the only way that … We have Syndication Academy where I talk about all of that stuff, seriously, I go into your best practices and everything about how to use them and where to use them. But for blog syndication, I highly recommend that you just use a one-tier branded syndication network and then you can boost the hell out of that. Okay.
Marco: Yeah. He also says that he's used lower standard contractors in the past and he's considering using our services on top. Dude, if you've done that, then don't get a syndication network from us until you fix whatever it is that you've done. I suggest totally getting into Syndication Academy, seeing how it's all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it's supposed to be done, which is branding. It's done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you're going to get slapped down.
What's The Difference Between The Press Release Service In Serp Space And MGYB?
Bradley: That's right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They're equivalent now, Ray, because, well, there's two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that's we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It's basically the same distribution network. So it's up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.
Serp Space was a collaboration. We are no longer part of that. There's no issues there or anything like that. I'm just letting you know, if you wanna order directly from us, it's through MGYB. Okay. Good question.
Should We Link From GMB Biz.Site Description?
Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don't know about the description. But if you're talking about the GMB business description, no, you can't put links in that; that's short. I think it only allows 750 characters. But if you're talking about the GMB website, yes, you can link out to that.
What I don't recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I'm gonna link to a .gov or .edu site for authority” because that's bullshit and it has been for years. If it's relevant, then, yes. If it's not relevant, you're just doing it because you learn that somewhere on some stupid SEO program somewhere, don't do it because that's dumb.
But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it's linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.
Again, I wouldn't spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that's why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.
It's after five o'clock, I don't have to get my daughter-, or I don't get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?
Marco: Yeah, I can hang out for a few extra. My daughter isn't crying it.
“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn't build a drive stack if my life depended on it. Haha.” Yeah, that's great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It's a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you'll save yourself a shit ton of time and energy.
Again, I'm not trying to discourage anybody from buying the course, I'm just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can't make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you're seeking. Does that make sense?
Again, guys, you have to think about it on a higher level. That's what I think is really wrong with our industry, is that everybody teaches, or the vast majority of products tell you, “Hey, we're gonna teach you how to do this one skill.” Yeah, I'm not trying to take that away from anybody. That skill is valuable. Whatever that skill may be, it's valuable. But just because you know how to get a result from it, one particular skill does not make you a business owner, it does not make it a profitable business for you. Right?
So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that's the case, then why don't you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.
That's what we're trying to get at, guys, and Jordan understands that. That's why Jordan's business is cranking, it's just kicking ass. Okay.
Any Black Friday Sales For Done For You Services Or Training?
Marco: It's the pre. We will have something. Something's coming your way and it's gonna be good. Trust me. It's not Black Friday yet, dude. But we will have something. It'll be big. We control MGYB now. As Bradley mentioned, it's ours. Semantic Mastery is our own store. So we've got some really good stuff coming your way.
Luis, I will be talking to you on Monday, as a matter of, fact. It's his onboarding call. Again, I'm sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they're going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.
Guys, you can't ask for who you want. You're going to get whoever is up on the calendar, because we rotate since there's five of us. But whoever you get, you're going to get the direction that you need and you're going to get your questions answered so that you can get started on your way to POFU.
That's what we want you to do. We want you to get started getting to that place where you're going to be and say, “Okay. Now I don't have to deal with shitty clients. I don't have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I'm worth. If this guy gives me any flack, I'm gonna have to say ‘Fuck you. I'm gonna go to your competitor and charge them half price just because I feel like it, because I don't need you.'” That's what we want you to be.
Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don't usually get involved with what promotions we're doing, guys, so I couldn't answer that. But I'm glad Marco said, yeah, we do have something coming Friday.
Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?
Bradley: “But now I want to take on the main and most competitive keyword. I'm adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”
Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you're gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you're gonna be direct targeting link building on a silo basis, that you're only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?
Let me take this down to a local level because what I wanna explain is, guys, when you're doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don't want to hit, and I'm gonna say local because that's primarily what I work on, and I'm assuming that's what you're talking about here anyways. You said client ranks, so it's likely it's locally You said 3-pack. Right?
So you don't wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you're gonna add to the anchor text or the link building that you're gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it's more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it's not about pushing location relevancy.
Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don't wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it's, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client's website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.
That's why I say I don't like to include local modifiers and anchor text when I'm building links to tier one assets. Instead I use higher or market-level keywords, broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair and plumbing and plumbing repair and plumbing service, if that makes sense. I'd lose the local modifier and use more broader market-level keywords. Okay.
Also, you don't wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It's a little bit odd to use brand terms at tier two links because that's again two steps away from your target URL. But it does make sense if you're link building to, for example, if it's a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It's more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.
Marco, do you wanna comment on that at all?
Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.
Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what's called buoyancy. “Buoyancy,” that's one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.
Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I've created, this is the keyword that I'm targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He'll blast it. He'll hammer that RYS stack so that it produces.
Bradley: That's right. You don't have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don't worry about any of that stuff anymore because I don't ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I'm trying to accomplish. Make it happen,” and he does it.
Honestly, guys, that's what I'm talking about. Jay, again, I don't wanna get back on this pitch again, but if you have your own tools and you're running your own link building tools and stuff like that, that's great, if you're efficient and all that. But if you're not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He's an expert, a link building expert, so that's why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.
Jay vouches for the GMB auto poster. He says, “It's great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it's me, but every time there's an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he's very, very responsive.”
Would You Recommend Using One Website For Multiple GMB Locations?
So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It's perfectly fine to do that, guys. But what you want is, if it's the same brand, you can share the same brand name across all GMB locations. That's fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.
Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that's going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it's a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it's possible.
Now one other thing I would mention is go back through, Abe, watch some of our previous Hump Day Hangouts. We'll talk about the difference between using location pages, which would be pages on the root domain, or using location-specific sub-domains, which are separate WordPress installations, but there's a reason to do, that's to help mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week, go back and watch the replay from last week and I'm pretty sure we talked about that extensively, about the benefit of using sub-domains over sub-folders or sub-directories. That's pretty much the same thing I'm talking about here.
“Where's the GMB auto poster?” John, just posting the Mastermind, we'll get to the link.
Marco: I posted the link higher up.
Bradley: Yeah. I just didn't have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there's Rob with the yearly discount for the GMB agency offer. That's the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it's $200. If you buy the yearly license … It's $200 per month, excuse me. If you buy the yearly license, it's 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it's a hell of a lot cheaper that way.
By the way, if you're scheduling out 31 posts, which there's a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let's just say you're doing one post a day, you could do 31 days. Then, there's a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?
So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?
That's how I'm clustering my sites right now. I gave you a little insight on that.
Marco: Yeah. I mean, it's an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you'll make the money back that you invest in this just by the time you're gonna save with your VAs, or even if you try to do it on your own, which you shouldn't be doing.
Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there's tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we're linking to from the GMB post and all that. So they become unique for clients.
I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she's manually posting.
However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don't want to pay a VA to manually post to lead gen assets because that's an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.
Do I do all these guys? Hell, no. I've trained a VA to go in and set up or schedule all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three or four hours to schedule out, however long it takes them, to schedule all those posts out. Then, it's done and those GMB assets will continually update posts because of the auto poster and I'm not paying anymore other than for the auto poster subscription. Does that make sense? So it's a hell of a lot more efficient with money too. Right? It's more cost-effective. Okay.
I'm not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that's fine. That's a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that's normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That's pretty standard.
But, “point to GMB property three links as a press release,” I'm not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.
I'm doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that's just essentially my method. So I'm going direct from the press releases to the Google assets. Okay.
Yeah. Guys, there's a thousand ways to skin a cat, right? So our method isn't the be-all end-all. It's just our method works for what we want it to work for and that's what we teach. Other people have other methods that may very well work as good as ours. I'm not trying to say that ours is better than anybody else's. I'm just telling you what we teach, I don't know what they teach. I'm sorry. It's likely that that would work too.
Thanks, Will. That's awesome. In fact, Will, if you would, I mean, if you're cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I'll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.
Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.
That's it. Okay, guys, we're way over. We got all questions answered, though.
Marco: That was a good one.
Bradley: Thanks, Marco, for hanging out, man, I appreciate it.
Marco: Marathon. All right, dude.
Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.
Marco: Bye, everyone.
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