In episode 273 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to generate more GMB calls for a client with 4 offices in different cities.
The exact question was:
I just landed a big client who has 4 offices in different cities (near each other) and my main objective is to generate more calls from their GMB pages so I figure this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and add local SEO shields for the specific GMB pages? Any better idea?