Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 216

By April

Click on the video above to watch Episode 216 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Alright, let me know when we're live.

Bradley: You're live.

Adam: Outstanding. Well, thank you everyone for joining us and welcome to Hump Day Hangout episdoe 216. We are live. I am on the road, a little bit of the family holiday travel with some last minute stuff so that's why I'm in the car on my phone, but also now we've got a different lineup here. We get to go in a different direction so let's start with Hernan. How's it going man?

Hernan: Hey, man. Good. I wasn't expecting to be first but good man. I just envy you a little bit that you get to live the laptop lifestyle, internet lifestyle and whatnot and get to stay home working. But I'm good. I'm really excited. I'm really excited to being here.

Adam: Yeah, so this is good. The family's inside getting a beer and I'm sitting in the car on a webinar, but I'm happy to be here. After I wrap this up I'm going to go join them, get some lunch, and I think we're going to do some hiking. We're on the California coast so yeah, I [inaudible 00:00:55]. Bradley, how you doing?

Bradley: I'm well, how are you?

Adam: I'm good. Things are good man. I don't know, yeah.

Bradley: It's been crazy because of the holiday, obviously. I took several days off for to spend with family which I hope many of you did as well. But now I'm ready to get back to it. I'm not even waiting until 2019. I feel like it's 2019 already in that we've got so much that we're working on as far as building out the GMB lead gen assets and we're really looking to scale over the next few weeks. I've got a second VA in training for doing all the build out processes and she's coming along nicely and we're going to be at the point …

My teams will be at the point where we should be able to optimize fully 10 assets per week, which is going to be awesome because … Then we're going to start training a third VA so sometime in January guys we may have that as a service available for you all as well inside of MGYB. Don't have a date for that yet but we're working on it so stay tuned.

Adam: Outstanding. Marco how you doing? Did you have a good Christmas?

Marco: What's up dude? Yeah, yeah. It was fabulous. We went and delivered Christmas presents for the kids in the charity. We delivered Christmas meals. We had their Christmas party and then between all that had time for dinner and lots of family time so it was just a great time.

This Stuff Works
Adam: Good, good, good. Chris, how about you. What were you up to?

Chris: Yeah, I was with the family here. The only disappointing thing was pretty much that on the 22 all the snow melted away and yet again another warm Christmas here. Unfortunately no white Christmas but other than that was quite good. Like to be with family and see everybody again and, yeah. It's for 2019 already. As Bradly said we're working hardly on the good stuff already.

Adam: Nice, nice. Nice. Well let's get into it real quick. I just wanted to say, if you're joining us for the first time that's amazing. Thank you for spending the day after Christmas with us, but if you're wondering where to get started with us the place we always recommend people to get started is to go to battleplan.semanticmastery.com. Get started there. Grab the battle plan for repeatable processes. That covers a ton of areas. Not going to go into it, but if you're looking for a good place to start, start there.

Then keep coming back to the Hump Day Hangouts. If you can catch them live, that's great. Get your questions in ahead of time. Catch them on YouTube, whatever works best for you. Then the next thing we tell people is if you're looking to take things up a few notches, if you want to grow your peer group, you want a network, you want the pathway to really start growing, the Mastermind is the place to do that and we wanted to take a few minutes and talk to you guys about some of the updates that we've had.

Both the way we structure the Mastermind and the way we're going to do things moving forward. Part of this wraps into some bigger stuff but you've heard us talk about the [inaudible 00:04:05] path and what we're doing with that and want to be explicit that there's two paths. Not everybody is going to take the same path achieving their [inaudible 00:04:17]. You might already be, you might have an agency. You might already have clients.

Some people don't though and they're looking for ways to do that and we really recognize that and thought that, that's really important that those people have maybe the same goal but they're going to take a different path to get there. Hernan you want to add anything to that?

Hernan: Yeah, definitely, and first off I really like this part of the year because of the fact that we get to do this which is awesome. But also, yeah, we actually found out that there's like two types of people that join [inaudible 00:04:49]. There's the type of person of the entrepreneur, the digital marketer that's just starting out. He might or might not have a 9 to 5 job and he wants to get more sales, more leads.

He wants a way to get out of that 9 to 5 and start being his own boss. That's like path A, if you would. Path B, there's a lot of people that join [inaudible 00:05:10] and the Mastermind specifically because they want … They already have a couple clients, they might have a team in place and they want more. They want to scale. Things are going well and they want things to go better.

Those are the two paths that we have developed for 2019. You get specific training depending on what's your position right now because each of those people will have different hopefuls right. The main point is that if you're wanting to get off your 9 to 5 job, be your own boss, start your own local marketing agency, start getting your first couple of clients or maybe get a proven process like local GMB and whatnot.

We have a path for you. We have training specifically to sign for you. Now if you're in the other hand where you already see something come and you can reinvest on your business, you want to grow your team now. It's the time to take you out of the equation so that you can, A, scale faster and, B, start actually reaping the rewards of that [inaudible 00:06:15] have been putting on so you can spend more time with your family.

More time doing what you love. That's another set of skills all together. The point is that we want to give you guys what you guys need. We have been developing a lot of content. Bradly, specifically, has been developing a lot of content over the past couple of years. Now is the time that we have decided to put an order to that so that depending on where you're starting right now you can start right now and get specific action points that you can take today to actually take it to where you want to be.

This Stuff Works
Adam: Yeah, definitely. Definitely, and yeah like what Hernan said we've done that and right now we're doing that over a 60 day path. Whichever one fits you the best and we've got that set up so that really it can guide you through because that's really crucial time because we want you to get the most out of it immediately. We think, depending on where you're at, it could be that the peer group is the most valuable thing but we want to make sure that if you want to grow, you can grow.

If you want to start, you can start. We know that there's people in both camps, and getting you the results you want is our goal. That's how we measure our success is by when people join the Mastermind and they experience that growth, or they get that first client. That's the most important thing. We've really structured that in a way that helps walk you through those steps so that you can get going quickly and it's not ambiguous as far as well, “Should I go here or here?”

There's no questions, it's go here, do this, and you're going to see these results.

Hernan: Yeah, and if I can add one last thing it's the fact that by this time of the year we know for sure that a lot of people want to try the Mastermind but they are on the fence. Right now you have an opportunity. A really limited opportunity because we only open this for a couple days. Is to get on the Mastermind for just one dollar. The one dollar trial. You get access to, tomorrow's going to be the Mastermind webinar so you get access to experience a full in-depth, Bradley style of webinar that's reserved only for the Mastermind.

You also get to talk to one of us for 30 minutes. You get one on one consulting for it's just one dollar. Which is pretty cool, and we do this because the reality is that most people that take us on the trial will actually stay as a member because of the value that you can experience hands on when joining the Mastermind. Not only the training, but also the coaching, the followup, and the support that we give to each and every Mastermind member.

We know that training is awesome, but what happens if you're implementing and you get stuck, or maybe you pass it on to a VA and he doesn't, she doesn't know how to do that. That's why we have the private community and I would say that there's over 10,000 dollars worth of training that you get just for joining the Mastermind. You get access to the biweekly calls, you get access to the members area.

Which is getting a revamp as well. You get access to the community where you can ask any type of question. We're really active there. If we are not active in any other Facebook group, we're really active in the Mastermind because we think and we feel that we're responsible for the success of each student that comes to us. Take it, the link is on the events page right now, so go ahead and take it.

It's a wonderful trial. It's really, really limited. We can only take so many people. During this season, so go ahead take it and come and see for yourself.

Marco: One last thing. That was great Hernan, thank you. But help us just keep doing these Hump Day Hangouts and help keep them free. Go subscribe to our channel. Go through the videos, like the videos. Please interact with the channel. That's how we're able to keep this going. I mean, where are we? I forgot which one this is today but there's a whole lot of them.

Adam: Definitely, and as far as the Mastermind and anything going on with that. Chris and Bradley, me and Hernan had a lot to say about it. I realize that, but do you guys have anything you want to chime in or anything you want people to know about it?

Bradley: Yeah, it's awesome. Come join us.

This Stuff Works
Adam: Where the cool kids are.

Bradley: Yeah, I mean. Excuse me. I've been working on, Google my business stuff for several months now, and our [inaudible 00:10:41] live which was our live event that we hosted. Our first one in October, we had about a dozen or so of those members that came to our live event that are also building out in scaling, they're lead gen asset building which is what I've been doing.

We're working as a small group to develop the processes out and it's great because if any of you guys were on the local lease pro update webinar from last week you know that, like I'm terrible using excel and things like that. It's just, it's a lot of … I'm not very good at using excel and working out how to make things more efficient.

I'm real good at finding data and figuring out how to make money from that which is what we're doing with the GMB stuff. But as far as my processes have been rather crude or bulky because I don't know how to do a lot of stuff to make it efficient which is great because the little group, the small group that I'm in with the members that are helping me to build these processes out. A lot of sharp people in that group and some of them, like Chris G. for example.

Chris Greenhow, he's our support manager, he's in the group as well as Grant. Grant's another person that's in the group that's been helping develop out these spreadsheets that do, like pull in all the data with all the stuff that I've been doing manually and I trained my virtual assistants to do manually. They're creating these tools to make stuff so much more efficient.

Where literally you just plug in a little bit of data and the spreadsheet does all the work and goes out and scrapes the data from the websites and all that and pulls it in. It's absolutely amazing what these guys have been able to do which is going to streamline our processes even more. That's the stuff that we start to reveal in the Mastermind as we get more … We refine these processes or polish these processes more.

Then that's when I start sharing them in the Mastermind, and so that's why it's beneficial to be part of it guys because we talk about bits and pieces of it on Hump Day Hangouts. We also have courses like local lease pro, for example. Which will teach you the method, but it's not going to teach you how to scale it. It's not going to teach you how to develop the processes on your own. I mean, we have another product we call outsource kingpin, which will teach you how to develop your own processes if you'd like.

Or, you could come join the Mastermind and let us develop the processes for you and we'll share with you what we've done and what we have developed which will save you a ton of time. I know people look at the price tag of the Mastermind at 297 a month and say, “Oh wow, I can't afford that.” Well how many JV Zoo products did you buy in the last month?

How many WordPress plugins did you buy? How many video creation software tools did you buy in the last month? You stop buying all this stuff that probably really isn't making you any money and you can start to apply it to something that can make you money and Mastermind itself won't make you money. You have to apply what you learn but that's what we try to do is provide our members with as much training and the resources possible to where it's the least amount of work as possible.

That's part of what's going to be coming a lot, over the next several months in the Mastermind as we really refine these processes for developing or scaling our lead gen asset building. We're going to be sharing a lot of that in the Mastermind. Again, guys, I know 2019 is right around the corner, make it a good investment in yourself and I would highly encourage you to stop buying all the shit that doesn't really add to your bottom line.

If anything buying products and tools, and stuff like that actually detracts from your overall business because it's a distraction. It takes money out of your pocket. It takes time to learn how to use or to apply. Which, let's be honest, how many of you actually use everything that you buy? I certainly don't so my point is I would reconsider what your goals are for 2019 and really think about it and if you want to do something that can really generate some business or some revenue for your business, excuse me, I would consider getting into local lead gen and asset building right now while the opportunity is hot.

The Mastermind is a really good place to be if you want to do that. Anybody else want to comment on it?

Adam: Yeah, just to say, one, I totally agree with what Bradly said and also the community. Building that network. Something we've helped our Mastermind members do is to get together in small groups so that you can really dive deep into these areas that you're interested in and the power in that is incredible as well as the larger network of the Mastermind as well.

Like Hernan said, the link is there. The link is below if you want to join. Give it, the trial, it's only available for a few days. We have a very limited number, but we will make sure that we will hop on. Get you an onboarding call. Get you pointed in the right direction and make sure that this is the best place it can be for you.

Bradley: Alright, if you guys are cool, I'm going to jump in.

Adam: Real quick, though. I did want to mention, Bradley, before we get started. We're in the middle now of the MGYB [inaudible 00:15:42] services holiday sale. You guys don't want to miss out on that. I think Hernan hopefully took care of it for me and put a link up on that as well. Thank you, thank you. We've got some kickass sales going on. Check that out. That's going to end, though, on New Years Eve. Don't let that go by too long.

This Stuff Works
I think there's a question on it, right, the very first question so I'll just let us answer that and that's a part of it but, yeah, go check those out.

Bradley: Yeah, I was going to read this question and have you answer it because I'm not sure what our … I don't run the store, guys. Just so you know, because I know I get private messages occasionally about stuff from the store and I always just say, “Just contact support,” because I don't know. I don't run the store guys so I apologize for that but Jason, what's up Jason? Long time member.

Is There A Limit To The Number Of Verified GMBs One Can Buy At The Said 50% Discount Before December 31, 2018?

He says, “Is there a limit to the verified GMB's we can buy at a 50% discount before December 31st? If I buy say, 20, today can I spread them out over a couple weeks to get the listings assigned to the niche?” Who wants to answer that?

Adam: Yeah, as far as I know it shouldn't be a problem. Jason go ahead, and if anybody else wants to take advantage we do have a limit. We can't let you hold onto those indefinitely, but if you're ever … If you're thinking it might be more than a month or something, just contact us. [email protected] and hit us up and we'll make sure it's clear before so that there's no issues. But, yeah, Jason that shouldn't be a problem.

Marco: Yeah, well what we don't want is people waiting 90 days, or 6 months, or whatever before they submit the information. But Jason, yes, of course. Go buy and then later on when you have all of your data and everything together send us the information. Just please, if you think it's going to take four, maybe five, six weeks, then you have to let us know.

That's something we have to know so we know what to expect. By all means, you don't have to go in, buy them, and submit all the information right away.

Should You Keep Advertising Video Ads On A Separate Channel To Avoid Having 5-Second Views On Your Main Channel?

Bradley: Very good. Alright, next, Greg's up. What's up Greg? He says, “I plan to use a brand new video for YouTube ads, will it be a negative for the video and my new YouTube channel when my video has a lot of five-second views as people click out of the ad? I think Justin Sardi mentioned in his video ads training that he puts his advertising videos on a separate channel to avoid the short views being associated with his main channel. This is my first time using a video for YouTube ads, do you have any tips?”

Okay, so first of all, I've never heard of that being an issue or causing an issue. In fact, one of my primary methods for ranking YouTube videos in Google search is by setting up YouTube ads or Google ads for YouTube. It's a great, great way for ranking local videos because you can literally buy engagement signals from Google. Google says you're not allowed to buy views, but you can buy views from Google and that's on the ads platform.

One of the ways, and I've talked about this many, many times on Hump Day Hangouts guys. It's been a trick up my sleeve for a long time for ranking local videos or videos with local keywords, right, for local keywords. The reason why is because you can go in and set up an in stream ad, those are the ads that play before as a preroll ad. They play before the video that the viewer intended to watch. Your ad can play in front of that. You guys are all familiar with that.

What you can do with a local video is, and I do this all the time guys, is I create my, or set my geographic targeting very specifically. It could be a radius from a specific point or I could set zip codes or city names, or county names, or state, or whatever I want. But typically what I do is whatever the service area is for the business. If it's a service area business, I will set that geographic targeting. It might be a 30 mile radius or it might be two counties or something like that. First I set my geographic targeting and then I set my topic targeting or what they call audience targeting.

If you can find an in market audience or a life event audience, and guys this is all in YouTube ads. When you're setting up an ad it prompts you to select your audiences and your locations and all that stuff. But from audience targeting, if you can find an in market audience category that fits your niche or the product or service that you're trying to promote, then use that or a life event audience. That also works really well. You can do topic targeting if you can't find a good life event or in market audience, you can do topic targeting.

Although, that's not as … It doesn't typically work as well. You can also do keyword targeting. Keyword targeting is done, is very different in YouTube than just doing search ads or whatever but the whole reason why I'm telling you all this is because I've been using local or ranking local videos using YouTube ads for a long time because I'm buying clicks from … Geo-targeted clicks. Excuse me, I'm buying geo-targeted clicks and if I get my topic or audience targeting, my audience targeting right, then those people especially using in market or life event audiences as I just mentioned.

Those people are known to Google to be in the market or actively searching recently for those types of products and/or services. A click from the location that you specify, which would be a local IP click or view, I should say. Plus from somebody that is known to Google to be in market for that particular product or service, then that is a heavily weighted view. In other words that view is going to count a hell of a lot more than a view from somebody for states away that has been just perusing funny cat videos all day. Does that make sense?

My point is those types of views are very, very weighted and whether somebody clicks to skip the ad or not, it doesn't matter. It still registers as a view and so all of the videos that I rank for local clients as well as for video production companies and such, I have YouTube ads running for every single one of them, guys. Every single one of them and again the views are typically not very much as Greg's mentioning here. Like five seconds or so, well that's not necessarily true because most of the videos that I use, or the local videos that I'm doing this method with are one minute long videos.

This Stuff Works
They're roughly a minute and what it shows is that the engagement rate is typically if you can find a good in market or life event audience, I'm seeing an average of 40% view rate. In other words, people will watch up to roughly 25 – 30 seconds of the ad, of the video, before they click off. That just goes to show you, if you can set your geographic targeting and your audience targeting correctly then that's really all you need. Here's the thing guys, like if you're setting targeting for topic targeting, for example, then that would be … Like let's just say it's for roofing services.

Okay, which by the way, that's an in market audience. It's a great audience for that if you're doing any type of roofing contractor, lead gen for roofing contractors or anything like that. This is a great strategy guys, but if you can set your geographic targeting and inset the in market audience to somebody, only people that have been recently researching roofing services and looking for roofing contractors, okay. Then what happens is, it doesn't matter what video that searcher is no YouTube looking for they could be just on there searching for stupid cat videos.

But because Google, first of all they're geographically located in the area that we set, and second of all Google knows that they have recently been searching for roofing contractors, then my video could play in front of that stupid cat video for roofing contractors even though it's not, it's an unrelated topic. Google already knows that searcher, that YouTube user has been in market for that and they fit the criteria we set within our targeting.

That view, even if they click off it within five seconds, it still registers as a view and it's a heavily weighted view because Google knows who that person is and what their profile was about, right. They're likely to be interested in that content so again, I have never heard of that five second thing being a problem because all of the ads that I run, they just go through my standard YouTube channel that I have connected to a ton of syndication networks and all that stuff.

But, like I said, standard operating procedure for me is any time I'm trying to rank a local video in Google search, I also set up ads and again with proper targeting sometimes those … I'm only doing it for SEO purposes. Let's be very clear. I set up the ads to help rank the video, however with proper targeting some of those clicks you will get, or views you will get from the ads, will actually convert. You'll get some clicks, not many, so you're trying to get the view count up. You will get some clicks and then out of those clicks occasionally, again, if you can get your targeting very, very narrow. Very tight, so that it's super relevant some of those clicks will end up converting too.

Again, I've not heard of this five second thing. I've not experienced that. I use the same method that I just method, again, for a standard operating procedure guys. Every single time I go to rank a video for a local client now or for lead gen or anything, I push it through my channel with all of my syndication networks attached and then I set up a YouTube ad. That's how most of my videos stay ranked is because I set up a dollar a day targeting, or budget, excuse me. A dollar a day budget and after a couple of weeks I actually start backing my budget down and my maximum cost per view bid until I get down to about two to three cents per view and then I have my budget down to 50 cents per day, guys.

That turns out to be 15 dollars a month to maintain a video on the first page of Google using the ads, Google ads network. Again, Greg, if you want to follow Justin Sardi's training. I know he's great at YouTube ad stuff, and that's perfectly fine. I actually recommend him for YouTube ads training, but when it comes to SEO stuff I don't see it being any issue and I've not experienced that as a problem. That was a good question though. I don't assume anybody else wants to comment on that. Do you?

Hernan: Go it.

Is There A Benefit Of Creating And Building RYS Stacks In GSuite?

Bradley: Okay. Jeff's up. He says, “For the purpose of building an out RYS stacks is there any benefit to creating an account in G-Suite and building a stack there?” Let's see. Has an account for [email protected] SM does their magic in this account versus going through the process of creating an [inaudible 00:26:48]. Yes, Jeff, obviously there's … In my opinion, and I'm sure Marco will agree. Any time that you can do things to help validate the account, it's going to help improve your chances with Google.

For example, using a G-Suite account with your own custom domain, email, and all of that stuff, you're paying Google and so Google now has a billing details associated with that account. It just ads more … 30. It ads more validity, I guess you could say. It validates the entity further for Google and so, in my opinion, yeah. Now, I don't recommend you guys go out and set up G-Suite accounts for each individual lead gen asset you have because that could get rather expensive. But for setting up RYS stacks, I know having a G-Suite account doing it under that could help, but Marco, what do you say?

Marco: I always tell people to pay Google as part of the process. It's in the black book. It's in the done for you users guide. That's what's recommended. Go pay Google and you get rewarded. Now, whether directly, indirectly, how ever it is that it happens, Google stops seeing you as a leech and starts seeing you as a paying client. This is just my theory so that when time comes for the bot to look through everything, the first thing that it's going to look at is are we going to be messing with a customer, with a paying client, or are we going to be messing with a leech.

I think they'd rather mess with a leech than a paying client, push comes to shove, and then they might come back and start looking at other things. It's not something that I know for sure because I don't work for Google but it's something that we've seen time after time. That the more that we get into Google, the more we pay Google ads, YouTube ads, inside Google, extra drive space. They have your credit card on file. They see everything and so that seems to work really well. You don't even have to create that for us. We can create the Google stack with the Gmail account and you can just make yourself whatever your G-Suite account is the owner of that drive stack.

I mean, you don't even have to go through all that.

Bradley: To clarify that for Jeff, what Marco was saying was for example, you could purchase a done for you drive stack from us and then once you get it delivered, once we deliver it to you, then you could have your G-Suite account. You add your G-Suite account as a manager and then assign ownership to it. I'm thinking of GMB stuff but it's pretty much the same process. You would give editing permissions to your G-Suite account and then you could assign ownership to that as well so that your G-Suite account takes ownership of it and it's not the free Google account anymore at that point.

This Stuff Works
How Would You Use A Google Stack For An ECommerce Site?

It's not something that you have to provide on the front end, is what we're saying. Okay. Alright, so thanks Marco. Armand, it's been a while since you've posted. What's up Armand. He says, “What's up you awesome ass dudes. Love you guys. We should all get married. Anyway, question: how would you use a Google stack for an eCommerce site?” That's a good question for Marco. I can't answer it because I just don't do eComm, and number two is, “Are Google stacks as effective as they were years ago?” I can answer that one but first Marco start with the eCommerce. Can you provide any insight?

Marco: Yeah, absolutely. People shouldn't get boxed in. We talk a lot about local but that's because most of our people are oriented towards local marketing anyway but we always say this. You're local is only limited by what you want your local to be. If you want your local to be the city or the neighborhood that you're in, that's your local. But what if you make it your city? What if you make it the county or the state, or the US? I don't know if you're in the US Armand.

I'm just guessing that you are, or in the case of eCommerce what if you make it global? The only thing that changes is the way that we create relationships and that's something that's taught inside our YS academy. I'm not going to teach it here. Now, it's not ready yet, but we have something awesome coming up for RYS academy reloaded. It should be ready in the next two, maybe three months, and it's specifically targeted for those people who want to make their local whatever it is that they want it to be. That's what it's going to be geared towards.

If you want to make it your neighborhood, the city, county, state, nation, global. You're going to be able to do it and that's what we're going in the lab and we're going to be working on that.

Are Google Stacks As Effective As They Were Years Ago?

Bradley: You go. Question two, “Are Google stacks as effective as they were years ago?” Yeah, they are Armand. I mean, you got … Here's the thing. There still every bit as effective, it's just there's different signals now that Google's looking for than they were when we first, when Marco really first discovered this. Here, what I'm saying is guys a lot has changed over the last … How long's RYS been out? Three years now?

Marco: In August it'll be four years.

Bradley: Yeah, so it's been just over three years now and so a lot has changed in three years as far as what moves the needle and that kind of stuff. The combination of what Google's looking at overall has changed. We know that drive stack still helped to move the needle. Is it the be all, end all? No, of course not. In some cases it may be, but again those results are not typical. Like, for example, I showed the Virginia SEO, the first drive stack that I ever built which isn't even up to our standards today and it's still outranking other SEO, Virginia SEO companies.

That one is one of those types where I haven't done anything to it and it just ranked and it just has stayed ranked since May of 2015. We're talking 3.5 years now that things been ranked which is crazy, and I haven't done anything to it. But that's, again, results aren't typical. In some cases you will see that but in other cases it's going to require more stuff, additional signals. A lot of variables go into whether or not the drive stack's going to be enough to produce the results you want. Competitiveness, what is your competition.

How many other index pages are there covering, targeting those keywords that you're targeting. All that kind of stuff goes into it. Are they as powerful, as effective as they used to be? Yes. But, you still have to add other things into them and there's a lot … For example, we know that proximity right now is a huge thing which three years ago when RYS was … When Marco first developed the RYS method, that wasn't nearly as important as it is right now.

If you're doing local, I know you're talking about eCommerce, but if you were doing local RYS stacks can be very, very effective to push additional local relevancy as well as topical relevancy and in your case, as an eCommerce site you can use drive stacks to push topical relevancy into, say, category pages for whatever it is that you're selling. I know that there's a lot that can be done with an RYS stack even to eCommerce. Like I said, I don't do eCommerce so I can't really provide any insight on that but yes Google stacks are just as effective as they were a few years ago.

But it's not, it's just only part of the overall pie that you need in order to rank something, in my opinion. Marco, comment on that one as well please?

Marco: Yeah, absolutely. One of the main things that you need with this is entity, right. But people talk about entities and they don't really know what's what. On January 14th at 3:00 pm eastern as part of our charity drive again. Anyone who donates to the charity will get into that webinar and they will get access to the previous two webinars, and Armand if you didn't watch the two previous webinars and if you don't know anything about entities. If you don't have the black book and if you don't have the done for you users guide, and even if you do I suggest that you watch the previous two webinars.

I suggest that you, when we mail our list, that you donate and that you attend the webinar because this is exactly what I'll be getting into. I'll be getting into the differences on whether you're working local or if you're working … Well, not if you're working local. How the entity needs to be treated differently depending on what your local is.

Bradley: That's it. Okay, next is Lorie. What's up Lorie? I haven't seen her in a while. She was a former Mastermind member. She ended up resigning from the Mastermind, or left the Mastermind recently because she took on a job that she'd been looking for, for a long time. Which was really, really awesome. Congratulations on that Lorie. We definitely miss you in the Mastermind, but thanks for stopping by. You're always welcome to come ask questions here. You know that.

Are Your Syndication Networks Set Up So That Every New Post Syndicates Through Them?

Shane's up. He says, “Are your syndication networks set up so that every new post syndicates through them?” Yes Shane. That's the whole point. Yes, absolutely. If you provide the RSS feed, we will connect everything for you so that every time you post a blog post it will syndicate through the network. That's what they're intention is. That's what they're intended to do is syndication networks to syndicate content. It's for content amplification. Okay, that's exactly what they do.

Is It Okay To Set One Of Your Syndication Networks, RYS Stacks & Press Release Orders In Motion Before Launching The HTTPS Version Of The Site?

“Also, I'm working on an HTTPS version of a website for a client that hasn't switched over from the HTTP version yet, but it will soon. Is it okay to set one of your syndication networks, RYS stacks, and press release orders in motion before actually launch?” Yeah, that's fine Shane. Just what I would do is with your order, just include or use the HTTPS version of the URL so that when the products are completed and we deliver them to you, nobody has to go, including you, doesn't have to go back in and edit them to add HTTPS.

This Stuff Works
Besides, remember, if it's with WordPress typically you use a plugin like easy SSL or something like that. There's several different types of plugins or HTTPS redirection's another one of them, which will automatically add, will set up a redirect so anybody that's visiting the HTTP version will be forced onto the HTTPS version. Okay, that's normal stuff. There's plugins that do that. You can do that via HT access. If you're using cloud flare you can use what they call page rules.

There's a number of ways to do that and so it really doesn't matter. Even if you had HTTP as the URL in your drive stack, for example, once you go HTTPS everything will be forced onto the HTTPS anyways so it's not that big of a deal. But what I would recommend is that you place your order with the HTTPS version of your URL. Just make sure that the RSS feed is indeed working on HTTPS and has at least one post because an RSS feed will be rejected by IFTTT unless it has an item contained in it.

You need to make sure that, that's available first or else we can't set up your network for you. Okay, but again, I would recommend just going ahead and ordering everything with the HTTPS version of the URL because you're in the process of switching over anyways and so once you do everything will be the way that you want it and it won't have to be edited. Which is a bunch of unnecessary work. Does that make sense?

Adam: Yup.

Is It Okay To Build Citations For The HTTPS Version Even Though It Hasn't Launched Yet?

Bradley: Okay. “Also, is it okay to start building citations?” Yes, for the HTTPS version. Once again, because that's what you're going to be switching to so, yes, absolutely. Go ahead and build citations with the HTTPS version of the URL.

Marco: A word of warning to Shane since you're switching over and I don't know who's doing it for you and I don't know how. When they say that they've done it, go check every version of the non-HTTPS version of the website just to make sure that it was done correctly because sometimes they'll leave one version out and it won't redirect and then everything that we just talked about, you won't get the benefit because, of course, it's not redirecting over to HTTPS.

As long as it's redirected correctly, as long as everything has the correct 301's in place. Whether it's HT access, whatever it is that you're using to redirect, as long as that's right then everything will transfer over to the SSL.

Bradley: Yeah. Yeah, and keep in mind whenever you do that switch, I'm not … I don't know how to, like I'm not a server nerd guys and I don't know CSS and all that stuff. I know that whenever I've done switching from non SSL over to SSL, I've had themes break. I've had style sheets or CSS, or whatever break, and so the sites look all funky and all that kind of stuff. Typically what I do is if I'm switching an existing site … Now, when I build a new site which is rare because I'm just building GMB websites now.

But when I do build a WordPress site, I install WordPress and immediately switch everything to HTTPS and then from that point I start building the site out. But for existing sites what I've always done is just gone to Upwork and found somebody … Go to Upwork and look for SSL implementation or HTTPS or something like that, or WordPress support. CSS, anything, you can look for a number of different keywords or whatever. But find somebody that can go in and clean up any messes that are made from switching over from HTTP to HTTPS because, again, unless you're familiar with all that stuff … I'm not and I don't want to take the time to learn how to do it.

I always just go to Upwork and I usually find somebody that's overseas somewhere and I usually just say, “Look, I'll pay you 50 bucks to go through this WordPress site and get everything.” Usually that's way more, like, and that's because I just offer it. But I know that I've had, in the past, when I didn't have … When I didn't have as much, I didn't have as many resources, I would have people bid on it and I'd get people to say, “Yeah, I'll do it for 20 bucks.”

20 bucks to go through the site and clean up any messes from switching over. That's a no brainer. I mean, again, it would take me hours to research that stuff to figure out what needed to be done or I could just pay somebody 20 bucks or even 50 bucks and it's done and it's done well, and I don't have to worry about it. Shane, that's what I would recommend unless you know what you're doing.

Do You Teach How To Verify GMBs?

Okay. “Outreach nerds, do you teach how to verify GMB's?” No, but we do provide it as a service.

Check out MGYB.co.

Marco: Just so I can really quick to that. Listen, most people who are teaching verification methods are methods that don't usually work.

Bradley: They don't stick.

Marco: No, I mean, you just can't get it or yeah, it doesn't stick. It gets banned right away. Or, those who do know how to verify are keeping it so close to their chest that there's no amount of money available that you could offer for us to teach you how to do it. There's just no way because so many people can do it. Actually so few people can do it correctly, so I mean that's just my two cents on it. Sorry, it's not something that we're going to teach. It's not being taught and it will never be taught as long as I'm a member of Symantic mastery.

This Stuff Works
Bradley: Now, because here's the thing guys. You teach something like that, how to do that, and what happens? It gets abused and it gets shut down, and that's the problem. Why would anybody want like … You kill the goose that lays the golden eggs. Why would you want to do that? I mean, think about that guys. It's not that we're trying to keep a strangle hold on GMB verifications. It's not that at all, but when you put that kind of information out publicly it's just like everything else we teach, or anybody teaches.

Not just us but you put a method out there and it ends up getting abused and spammed to death. Which is fine, I get it. That's what we do, but eventually when it's been circulated too much, it ends up getting terminated and it gets overused and it becomes less effective or flat out stops working all together. That's part of the reason why. It seems to me awfully silly to be teaching how to do that because it just gets saturated and gets terminated or shut down by Google.

I would say, no. We're never going to teach that. Alright, guys, looks we are done early. We don't have any other questions, so unless you guys want to like hang out and sing show tunes and shit I think I'm going to wrap it up.

Hernan: I'm just putting the link to Mar and everyone else for that matter, who want to come and test drive the Mastermind. Tomorrow we have a Mastermind webinar, so it will be a good idea if you want to join. If you want to check it out, and also you will be prompt to … Let me show my camera. You will be prompt to complete a form so that we can cover the call. Your 30 minute call with one of the symantic master team.

That's going to be pretty awesome. The link it's under live event over there so go ahead and check it out.

Will A Google Sites' Ability Become Diluted If You Assign A Domain Name To It?

Bradley: Yup. Another question just came in from Wayne. Wayne, what's up buddy. Merry Christmas to you Wayne, by the way. Wayne says, “Curious if you think a Google site's ability is diluted if you give it a domain name.” A custom domain versus keeping it on the Google URL. No, because if … And I've shown this in the Mastermind and I can't assume you've seen all of them though. But, yeah, Google site when you map a custom domain to it, both sites are still live and available online.

In other words, you can still view the site on the Google domain as well as view it on your own custom domain. If you look, the canonical on both versions of it, the canonical is set to the custom domain. You're still benefiting from the Google site, the Google domain because, again, the site is live on both locations. You're just canonicalizing it and Google does this automatically.

It canonicalizes it to the custom domain, so essentially you're just basically pushing the relevancy from the Google domain to it anyways. But both pages will remain indexible, does that make sense? Marco, do you want to comment on that?

Marco: Yeah, this is the wonderful thing about the limitations of Google and Google sites because there's no real, like the CMS is very limited by the content management system and in order for you to continue using, whether it's a mapped domain or the G-Site, you need access to that content management system. Google keeps it live because that's the only way that you can manage the content is through Google CMS.

That's why they add … Wayne, think about it. It's perfect. It canonicalizes up to your domain so you … I don't want to get too deep into what you can do but think of all the opportunities that you have if you have a live Google URL canonicalize up to your own custom domain.

Bradley: That's right.

Marco: Think about that.

Bradley: Think about, I'm not going to reveal it, but just guys think about logically if you've got a Google site and the same exact site on a custom domain and the Google site is canonicalized to the custom domain. Which of those should be your link targets? Not going to answer that, I want you guys to think about it and answer it. You should all know the answer to that. You should use one of those as your link target, your primary link target when you're doing external link building and there's a reason for that.

Anyways, again, that's one of those things. Jim says, “Do you guys not offer a power up on the stacks like it was on the prior site?” Well, yes and no. Jim we, right now we don't have [Dedius' 00:47:45] service in MGYB yet. It's coming, so you can reach out to him directly if needed. Just reach out to him in one of our Facebook groups and you can go direct to him. Eventually we're going to have him in the marketplace.

But he's not there right now. But also, as I've talked about a lot recently, press releases are my primary link building method now. It's not because Deddi is not amazing, he is, but I have access to a shit ton of press releases and I use them all the time and I love press releases for link building and we do offer that in MGYB right now and there's … I think there's probably specials going on right now for the Christmas sale that we have so I would check that out also.

Hernan: Yup, they're on the page over there so I put the link so we have a page with all of the deals that we're running right now for MGYB.

Marco: We have direct access to Deddia because we have him in our slack chat with the rest of the VA's because they're constantly going back and forth. Since he does all of our indexing, by the way, RYS academy reload. That's how we get everything to index as much as possible because Deddia does it. We have direct access to him. Jim, just write to us, [email protected] and we'll take care of you.

Bradley: There you go. Yeah, that's why we need to get that page up sooner than later. Alright guys, I'm wrapping it up. I've got work to do so we'll see you all next week. By the way Mastermind webinar tomorrow guys, if you want to join the Mastermind one dollar trial, now would be a good time so we're going to have a good webinar tomorrow. Thanks everybody for hanging out. We'll see you all tomorrow.

Hernan: Thank you guys. See you.

Marco: Bye everyone.

This Stuff Works