Does NAP Inconsistency Causes GMB Listing Ranking Issues?

By April

YouTube video

In episode 78 of our weekly Hump Day Hangouts, one participant asked about the possible impact of NAP inconsistencies on the ranking of a GMB page.

The exact question was:

Hey Bradley, I'm starting work on a business that is not ranking well in maps. The owner signed up for Moz Local a couple months ago using his technically correct address which includes a “N” in the street address, but google displays this address without the “N”. The address used in GMB also does not contain the N. Now tons of citations have been updated with “N” added and Im wondering if this could be whats causing issues. Should I edit the GMB address to match all the citations that are being updated? Thanks!?

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