How To Get The Embed Code From The GMB Listing Mini Website?

By April

In Hump Day Hangouts episode 253, one participant asked how to get the embed code from the GMB listing mini website.

The exact question was:

Can you show us how to get the embed code from the GMB mini-website? thanks!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 256

By April

Click on the video above to watch Episode 256 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Everybody, welcome to Hump Day Hangouts. This is episode number 256. Today is the second of October 2019 is the first Hump Day hangouts for October. And we have got some good stuff to go over today. I just wanted to do a quick announcement. And we're going to say hi to everybody. let you guys know about some upcoming cool stuff, and then dive into the question. So if you're watching and haven't asked your question yet, please do. If you're watching on YouTube, make sure you head over to semanticmastery.com/hdquestions and ask your questions there. That's where we're actually monitoring for questions. But other than that, just want to say, first of all, thanks for being here. This is your first time watching. Whether you're watching live or catching the replay, you are in the right place. So thanks for joining us, just remember to always go to semanticmastery.com/hdquestions, and that's where you want to pop your questions on and get them answered. Whether it's live or as a replay. So real quick, I'm going to go around the board here and we're going to say hello to everybody. Bradley, how's it going?

Bradley: Good man, happy to be here. Excited. I got my POFU Live shirt on. I was actually working on my presentation today, I spent the better part of most of today working on it. So I'm kind of excited to now

Adam: wait a second that says 2019 to POFU Live 2019 already happened

Bradley: No. But it's going to next week.

Adam: Outstanding. Yeah. October 11. To 13th. So you've been? Yeah, you're working on your presentation today. What I think you've talked about a little bit, right?

Bradley: Yeah. I'll on when I grabbed the screen to start questions, I'll just do a quick teaser of it. But it's about holistic marketing, in which holistic marketing is an actual thing. And I didn't realize that until I started to create my presentation. I mean, I'd heard the term before, which I understand what holistic means, right? It means like an all-encompassing, like, from all angles type thing. And so when I started to develop my presentation for what I have determined what holistic marketing is, and what I've been able to see by combining both offline and online and different types of marketing methods, and it creates an overall better digital presence. And its branding, essentially, the way that I think a bit holistic marketing is about building a brand and brand recognition, brand awareness, that kind of thing. And so anyways, when I started my presentation, I actually did a quick search for holistic marketing, and Damn, if that's not an actual valid, like regular, like a term that's been defined several different ways. But I found a specific definition that aligns with my opinion of what his holistic marketing is. And so I actually included that in my presentation. But yeah, it's, it's just very, very powerful strategy that I've been able to, I've been fortunate enough to witness with my own business over the last several months, my real estate business, and I kind of just stumbled across this from, you know, developing that we're building that business and starting with an offline marketing approach instead of online. And it really likes opened my eyes to the power of using a combination of all different types of marketing methods. Instead, just focusing on digital, which, that's all I've done for the last 10 years, essentially. So and it was interesting because I started to implement that, you know, I wanted to see if it could be as powerful for some of my clients as it was for me. So I pitched to one now three of my clients on it. And I've got three clients signed up for several additional marketing services beyond digital marketing, and seeing incredible, consistent results with them as well. And so that's part of what I'm going to be teaching about at POFU Live next week.

Adam: Awesome. Alright, next on the screen here, for me, at least is Chris. How's it going? Man?

Chris: Good. I just realized it's one week Damn. Yeah. only want to be. Yeah. Like, look forward to seeing everybody there then. Can't wait. Where is kind of like all that the moment we are heading into autumn here, and a slight storm brewing outside at the moment?

Adam: So I'm actually looking at Denver right now. But while I do that, Hernan.

Hernan: It's always really good. I'm really excited about the live excited to have the meeting with you guys next week, as well. And the week after that, we always come up with good stuff coming up for Semantic Mastery. So excited for the event, a lot of good stuff, but also to meet you guys. So happy to be here.

Adam: Good deal. All right. Last but not least, Marco, how you doing today?

Marco: I'm always good, man.

Adam: How's the weather down there?

Marco: It's always good.

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Bradley: And he's back. It's always good.

Marco: I'm back. I'm energized. And but I'm still trying to catch up on last week, being away for a week and all that good. In that sense, right? It was great. I tuned out, turned off the cell phone, left the laptop at home. So I was just I enjoyed the sun, the beach, the pool, the food. The surroundings were in the middle of the jungle, it was just a great, great way to unplug and just enjoy. Why get on the path to POFU if you can't stop once in a while and enjoy it and enjoy the fruits of your labor you have to do that. Have to do that it gets you re-energized. It gets you thinking sometimes differently, come up with all kinds of ideas. So it was fun. And now it's time to get back. Back to the grind.

Adam: Good deal, man. Well, this is good. I'm going to call a quick audible here. We're going to take 30 seconds. I just want to go around real quick. Everyone wants to say something. What do you do outside of you know whether it's consulting, Semantic Mastery? What is something like what are you doing this all for? I know Bradley talks about his but Bradley I'm skipping around real quick, what do you do for fun outside of this stuff?

Bradley: Well, when I don't have I get my daughter every other weekend. And so when I have her I spend time with her and right now it's all about softball because she's in like a million softball teams. And anyway, it's crazy. But outside of that, I enjoy riding ATVs. So I've got several machines and I enjoy working on them when I'm not riding and we go I go on camping trips with like ATV riding trips where we go camping for the weekend with a group of guys and or a group of people really this women involved too. But yeah, it's a lot of fun. It's a that's my escape, you know, and so I don't take them off the week vacations very, very. It's very rare that I take a week vacation, but I do often take weekend vacations. So

Adam: Nice. Chris, How about yourself?

Bradley: He's muted.

Adam: All right, we'll come back to Chris or not about yourself, man. What do you do? It's all good. Sorry. All right, Chris.

Chris: Yeah, for me surfing, snowboarding, hiking, hitting the gym, droning if there's like, well better, especially from out in talent and stuff. And definitely not worrying about the latest Google update likely seen a couple posts this week.

Adam: Fair enough, man. Hernan about yourself. We are technically challenged today. Alright, skipping you, Marco. What about you? I think you kind of talked about it. But what's something you like doing outside of this?

Marco: Well, you know, I have a 10-year-old, soon to be 11, a seven-year-old soon to be eight and an 11 month old, soon to be one. All their birthdays are in second week of October. Right? So I got that coming up. But outside of that I'm with my family, man. I'm with it. You know, when you have kids that young, you do nothing without them. And I mean, it's literally, there's hardly anything that you can do. Because we don't like babysitters. We don't like any of that stuff. So we take care of our children. That's one of the reasons why I love working from home because I'm available to do whatever is needed. But yeah, I mean, and I'm loving being a dad. I mean, I've always since my first daughter was born almost 11 years ago. I love being a dad and I love my family. And it's have a great time with them.

Adam: Nice, nice. Well, I think everyone's heard my a few times. But I love trail running. That's my thing. Love it. Love it. Love it. So try to get there as much as I can and get out hiking trail run and whatnot. So , Hernan, how about you? Are you there yet? Are you still muted? Still muted. All right, well, we're moving on. So just wanted to give everybody a little glimpse like this is some of the stuff why we do what we do, right? It's not all about work, you got it. also enjoy it, you can't take can't take money with you when you leave. So you might as well enjoy what you're doing and take some time for yourself and your family and what you love doing.

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So real quick wanted to say first of all, like I said, when we started, if you're new to Semantic Mastery, that's awesome. Thanks for watching us, you're in the right places in place you should come every week, you got questions, we don't know the answer, we will certainly point you in the right direction. But between all of us, we generally can at least get you started down the right path and hopefully give you the answers you need. Whether it's you know, to improve your rankings, whether it's to get better results, get some clients, whatever may be. But the next step, if you want, we get our step by step processes for everything from dealing with new websites, age domains, YouTube channels, whatever it is, then I was just to pick up the Battle Plan. If you live with us, you can pick that up on the link to the side or you just go to battle plan dot Semantic Mastery.com and if you're already there, you already got some clients, you're already looking, you know, at building that recurring income and looking to grow and form that network with other people who are doing the same thing, then, you know, the place you want to do that is in an experienced community with fast access to real world info, and that would be the Semantic Mastery Mastermind and go check that out at mastermind.semanticmastery.com. And no matter where you're at, you know, we got started telling people how, you know, here's how we do a lot of what we do. Here's how we build what we build. And eventually, you know, people came to us said, Hey, can you do this for us? We're like, Oh, yeah, of course, like, Well, that makes sense. That's what we're doing. We're hiring VA to do the stuff we teach. And that's where mygb.co came from. And it's expanded from there. But if you want to save time, and you know, either for your own projects or your clients projects go over there you can get syndication networks are always drive stacks, press releases, Link packages, embeds lots of cool stuff rolling out over there. And last but not least, subscribe on the YouTube channel. If you are checking this up on YouTube, just hit the subscribe button. Stay up to date with the weekly Hump Day hangouts as well as other videos that we post. With that said, I know Bradley, you were going to talk real quick I think about your you're talking POFU Live. And then what anything else we need to cover before we hop in?

Bradley: No, let's get right into questions. Alright, so I'll go ahead and grab the screen. You guys confirm that you're seeing my screen?

Adam: Got it?

Bradley: Okay, so yeah, so holistic marketing for branding and business growth is what I'm going to be talking about. And this is the definition that I found that I think most closely aligns with what my interpretation of holistic marketing as or what my opinion of it it is. So Philip Kotler Kotler, I think a marketing professor at the Kellogg School of Management at Northwestern University defines holistic marketing as Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters with marketing, and that a broad integrated perspective is necessary to attain the best solution. So my interpretation of that is holistic marketing is combining multiple channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for company, thus increasing market share across the board. And the result is that a brand is sought by prospects. And I've seen that firsthand now with my own business, as well as three clients of mine that I've started to implement holistic marketing approach to their businesses. So that's really what I'm going to be talking about, and going into more detail about. Specific methods and resources and showing some results of examples for the businesses that have applied this to and why I think this is really the best way to go forward. With marketing as opposed to always just focusing on digital marketing, which is what I've done for years, I see that there's a real benefit to building brand awareness, more so now than I think ever before.

So that was it. With that, let's get into questions. If you guys have any questions, please post them, we've only got a few so far, a couple of them are in depth. So we're going to get right into those.

How Can You Make An Individual Home Listings Appear Higher In The SERPs For A Client Website?

Looks like the first one is Mohammed. Mohammed, looks like he's here too. He says, Hey, guys, a real estate client asked me I previously previewed this question earlier, Mohammed and I have a pretty good idea of a few things that you can do for this. So I'll finish reading. He says, Hey, guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently, in his city, it's popular for people to search for a home by its address like 123 Main Street. The idea is that his page for 123 Main Street would appear on top of rivals brokerages, even though they're the same home. What could I do to make this clients own listing pages rank higher for a specific address? Well, there's two things that I would recommend and and I'd like to get some other people's opinions as well. But the first one isn't necessarily well, neither one of the ones that I'm going to suggest are actually ranking the the website itself hire, but you can drive traffic back to the website, you can also make sure that your client is getting the lead, right, which would be the realtor, I guess. Number one would be YouTube videos. The last time I tried this for real real estate listings, it worked really, really well as if you could do some sort of YouTube video to drive traffic back to the listing that you want the listing page on your clients website, because they typically rank very, very well, that said, it's a Google property, right? So why not embed your clients page in a Google Site page, right. So you could have like, for example, if you're doing a drive stack for your client, which I'm sure Mohammed you have, you already have a G site for that drive stack for that client is branded after that client. So why not create separate pages, and then embed, just iframe your clients web page into that page, right, and optimize that g site page for it, because it's a Google site, it will likely rank very, very quickly. Remember, you can do some nasty stuff to it, to help it to rank. So that would be my two, kind of little tricks to help you get better results very, very quickly. What would you guys say? Anybody want to comment?

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Marco: I totally agree with that up a YouTube video is perfect, and it drives traffic. The video itself can also I mean, do what we recommend, which is running ads, to that video, right targeted ads to get that kick in, if he can run it to the embed page which has the video on it. And then he's going to power up the the page on the Gsite, which will then benefit everything we this is something that most people don't understand that that's the power of that GSite plus drive stack, it's not just good for pushing power. Elsewhere it everything that happens on that page. It's a Google property. And so it regardless of what anybody says, our test show time and again, that they get special treatment for whatever it is we don't care the reason, right. And we don't care if it's a result of something else that's happening, we don't care, we just know that it happens. And so benefit, just benefit from that drive stack and Gsite, and then you can push that benefit elsewhere, or take the power from YouTube added to that GSite and push that elsewhere. There's so many, there's so many ways, and I keep talking about this like in RYS when people ask me for advice, that the possibilities that when you start thinking this way, and stalking an iframe and running that type of of, of project is that the possibilities become endless on how much power you can actually push to this and since nobody else is doing it. me think about it, the competition becomes nothing, simply because they don't do what you're capable of doing.

Bradley: Agreed. Great. Adam, you had unmuted yourself? Are you going to comment?

Adam: Yeah, pretty much the same thing, I really liked the idea of using the YouTube video, obviously, for the ease, just getting some videos either made or, you know, cranking out a few. And then I really liked Marcos idea, adding on to that about running some targeted geo traffic to that. So yeah, just really like those ideas.

Bradley: Yeah, and think about that, if you have a YouTube video, not only can you rank that, but you can embed that in the G site page as well, maybe below your iframe listing page, right, and then run ads to it. And that'll help that g page to rank as well because it's going to be getting targeted traffic. And remember, you can buy targeted traffic mom and from YouTube from Google ads, because you can use geo targeting. So you get very specific geo targeted IP click like click from IPs that are geo targeted or within a specific geographic range. Plus, you can buy and I know for sure, because I'm doing real estate stuff. Now you can buy in market audience targeting for people that are looking to purchase a house. So looking for residential housing for sale, right. So again, you can buy incredibly targeted traffic, which is going to help it to rank and not only that, but remember you'll be pushing traffic to relevant traffic from people that may be genuinely interested in that too. So you could very well generate leads from that traffic not just as an SEO tactic. That makes sense. So it was a good question though.

What Is The Best Way Of Gaining Control With A GMB Page That Is Being Managed By An Ex-Parter With Embezzlement Issues?

Okay, Jenny has up says it's been a while, have been swamped. Applying the knowledge from your incredible money producing courses. Thanks. got time for a bit of quick advice. We sure do. You know, we do. He says got a new client whose GMB is controlled by an ex-partner with him. They've parted ways embezzlement charges. What In your opinion, in your opinion, would be the best way to get control over their Jambi? contacting your ex-partner is not an option, it does not have much value at this time, just three to four positive reviews with one negative that the ex partner left? Is there a way to just cancel it and start fresh and the negative effect from that they have moved into a different unit the same building and kept the same number. Thank you. Thank you in advance, Jenny.

Yeah, I've experienced something similar to this. And on several occasions, I've been contacted GMB support, Google My Business support. Because if you contact them and explain what the situation is, and you can do it via email, typically, I you know you can do I prefer to do it over the phone. And what they'll do is they'll kind of guide you through what needs to be done, they may tell you that you need to send them an email with it kind of explained. What happens is if you contact EMP support and tell them like you know, there was a partner, or an ex-employee, whatever the case is that had originally originally created the Google claim to the Google My Business profile, and they're no longer with the company, and we need to get access to it, then what they'll do is they'll require verification. And the way that they the way that I've had it done on multiple occasions, like I said, is where they'll require verification by postcard or excuse me not postcard, sending them scanning or taking photos and sending support or scanning in documents that show the business receiving mail at that new address at the new location. In other words, like a utility bill, for example, a phone bill, a gas bill, electric bill, anything like that anything at all, that shows that, you know, it's official, you know, some sort of bill to that billing address addressed to that company at that new billing address. So that way, and it and it usually within 24 hours after producing those documents, you'll get the GMB reassigned to the new account, whatever account it is that you, you know, designate. So that's what I would do. I've done that multiple cases. In fact, for local GMB Pro, the very first when I was doing a case study for a taxi company in Charlottesville, Virginia, and that's how I had to start that whole process with them because it was the same thing. He had an ex-partner that it was the exact same situation yet an ex-partner that originated the GMB there was an optimized it was claimed but it was on optimized and we had no way of accessing it and no way of getting in contact with the ex-partner. So I had to go through that exact same process that I'm talking about. And within I mean, it took like a total of three days. But it was within 24 hours of sending in scanned copies or photocopies you know photographed copies of his he I think he sent his business license and because it was addressed from the county directly to the new address, and they they actually transferred it into the Gmail address that I had set up specifically to take ownership of it. So that's all you really have to do, it's really not that difficult.

The reason I say that you should probably do that is because if there has ever been any sort of citation work done, like external stuff done, and he mentions essentially, then it's better to just claim or reassign the existing listing than it is to try to cancel that or market permanently closed and and create a new one because that will cause invigoration. So you'll have, it'll be harder to get results as quickly if you try to permanent like Mark one is permanently closed and then open another one was that's pretty much the same brand name. You said it's the same building just a different unit number of the same phone number that's going to cause ambiguation. So you're much better off claim or getting that one reassigned. And then doing a you know from there, you can do some citation cleanup stuff if needed. Okay, anybody wants to comment on that? Or not?

Can You Change The Website URL On A GMB Listing Without Changing That Info In All Citations And Affecting Current Rankings?

Gordon's up next he says, Hey, guys, thank you very much again for the great help you provide everyone on hump days. You're welcome, Gordon. I know that NAP info and GMB listing has to be the exact same as it is on the other directory sites, etc. But does the website URL fall under the same umbrella as the NAP and other words? So he's talking about the name, address phone number guys? In other words, can you change the website URL for business on a GMB listing without making the same change on all citations? And have the change negatively affect the GMB ranking? Technically, yes, because URL is also part of the I know it's not you know, it's NAP. We talked about the name, address, phone number, but a URL is part of that. It's like the fourth data point. However, that said, there's a lot of directories that you don't actually show the URL, right? They or it's just named, address phone number. So it's in my opinion, it's less important. It's, it's still good to try to keep your data consistent in all cases, but I can tell you for certain that I have used a different domain that had redirects before, experience a little to no negative effect from that, if that makes sense. Excuse me. So I think the name, address and phone number part of those is always more important. But yeah, I mean, to be clear, I'm not I'm not, I can't guarantee you that if you change the URL, it's not going to create an issue, I'm assuming you don't the either the URL expired, or you're trying to use a different URL to protect yourself or for tracking purposes. I mean, I'm just making those assumptions. But you know, if you still have access to the existing URL or the original URL, then set up a redirect to the new URL. That's what I'm saying. Like, I've changed the URL, because we've changed domains for an existing client, right? For example, I've got a preschool client, that we change the domain entirely for them. And he had two locations that were in existence, they had a hand, you know, handful of citations already done a couple dozen or whatever, for each location. But when he hired me, I suggested that we do a domain change and set up the individual locations on subdomains. So what we did was we kept the original domains for each one of the separate locations because they each had their own domain, it was over optimized anyways, we kept the original domains, and we just redirected those to each appropriate subdomain for that for the new domain with the location-specific subdomains. And we didn't have to go clean up all the existing citations, because that's the only thing that changed was the domain, all the other information stayed the same. And since we had done a redirect, it didn't cause any negative issue. In fact, I was able to rank it, those are the two, the two, that was one of the clients that I was applying the local PR pro method to when I was testing or developing that method. And we were able to rank both of those locations very, very quickly using primarily just press releases. And, and it didn't have any effect, having the original domain redirected to the new domain didn't cause any new negative NAP effect. But that's what I would suggest. If you have access to it. If you don't, and you can't redirect it, then you may have to go out doing a citation clean up job, I'd go ahead and just pull the trigger, you're going to have to do it anyways. And see what happens. If it causes a negative effect, then I would immediately hire Loganix to do a citation cleanup service. If there's you know, more than a couple of dozen citations. Loganix is the best service I know of for that. Does anybody want to comment on that? Go. Okay, can you guys be quiet today? Marco, anything you want to add to that?

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Marco: No? That was good. So, okay. I don't feel there's any comment.

Clarifcations On The Time Frame And Frequency Of Using MGYB Web 2.0 Links And Embeds

All right. So Katie's up, he says, Hey, guys, I'm trying to incorporate MGYB. This is a good question. We need to get Rob on these sometimes. Does that guys I'm trying to incorporate MGYB services into my client budget proposals but need some clarity to move forward? How long does it generally take for a blaster MGYB web two links to fall out of the index? What is the minimum purchase frequency for them to be safe and effective? Would it be okay to use one net natural link package every two to three months on an age site with moderately high competition? Okay, so I'm going to kind of answer that. As all one question. I don't know how often they fall out of the index because I don't go check them that often. In fact, I never checked them at all. Once I order a link building package, it will send it to indexing and I just and that's it. I forget about it. I don't go check on him. So what I recommend what you said one night, your package every two to three months on a foreign foreign age site, would that be beneficial? Or would that work? And that I would say yes. Again, I'm anxious to hear Marco's opinion on this as well. But I would say yes because that's about what I do is about every three months or so. And it depends if it's if it's something more competitive or needs additional push, I might do it more frequently, like once every other month, but typically it's about once every three months. And what I'll do it, and I know that part of your next question is about embeds the same thing doing embed gigs. So I'll do an embed gig on like an @ID page or entity loop page is another way to call it or the G site or the Google Maps your GMB map if it's for local business, or a combination of all three of those, right, you can order one embed gig and include all three of those as embeds in that one gig. And then supplement that with the link building package to the embed pages. In other words, the pages that get created and embed gig, then you link build to that. So that'd be one month, right, then maybe then the next month of the link building package to the drive stacks or you know that and like all the URLs in the drive stack, as well as the G site, or the @ID page or the GMB business site, for example, that business site, and then just cycle through that right. Same thing with you know, all of the entity properties that you have like, and we talked about this with what we call entity stacking, taking all those tier-one assets that are high authority type sites that you can build links directly to and use those. So you just kind of cycle through this stuff, if that makes sense. So like, again, not money site, we don't ever build links directly the money site, but we'll do like an embed package with link,s one month, the next month, I'll do the drive stack and G site the next month with links to that the next month, I might do some of the other ends to top-level entity assets and @ID page, for example, or loop entity loop page, press advantage, organization page, that kind of stuff. And then the third month, or excuse me the fourth month, I would cycle back to embeds, if that makes sense. So I just get it into a schedule rotating schedule. And I include the cost of that plus my markup into my monthly retainer fee that I quote, a client on so that I have that money available every single month to continue pushing the assets if that makes sense. So that's what I do.

Marco: I'm going to say, and let me just make sure I have this right. And I'm going to say no, it would not be okay. To use a Nitro or any kinda link package to an aged or other type of money site doesn't matter. We don't do that. That's right. We don't we won't do that. I know Daddea, I won't do that we will we do not link build directly to the money site. That's why we set up the SEO shield. It has a double purpose, it has the purpose of protecting the G site plus drive stack protects you so that we don't worry about Google updates one and two, it actually exponentially it's the power that you're pushing into that drive stack and Gsite. So now, we're not going to do that. Now you can do it as Bradley recommended. And as I'm recommending, which is link built into the Gsite, incorporate everything that you have all of your URLs into the drive stack G site, press releases tier one and everything else that you have, grab all that and link bill to all of that. And yes, it should be done on a monthly basis. And not it's not going to look unnatural. Because the way that it's indexed, it's submitted several times during the month, or however long it takes to get to the percentage of indexing that Dadea is usually looking for, which is 60% or more, let's say over 50%. Once that's achieved, it's not necessary to keep indexing right over and over again, although it can be done. But as Bradley says, If you continue your link building, and if you can continue tearing your link building, it's not going to matter how many links fall off the index, because you're going to constantly be getting new ones going to be getting tiered link building, it's all going to be powered up through that g site so that you get even more benefit. But once again, just just to be perfectly clear about this, we will not do any link building into any money site.

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Bradley: Right there. So these are essentially what you can link below directly to because these are all tier-one assets. That make sense. So we talked about syndication, network URLs, press releases, plus the organization page, drive stack plus the G site, including inner page URLs, it doesn't have to just be the homepage, if that makes sense. Individual drive stack folders and files, the @ID or entity loop page. Right, the GMB map citations, top level citations, you can build links to embeds and link building to embeds. These are all things that you can build links to. And so that's why I said you've got plenty of opportunities here to put it through kind of a rotating schedule to where and that's what you know, you can you can take, if you were to separate each one of these components out, you can do it that way, then this would give you what 1234566 plus and embed and link building gig. So this would be six or seven months worth of link building activities that could be done. And then you would just repeat that. So every one of them would get hit twice per year. But the idea is you're constantly powering up all your tier one assets, so that you're not targeting anyone specific thing over and over and over again, right? Because that looks odd. Instead, now you're powering up the whole entity and all of the tier one entity assets, and you're doing it on a consistent basis. So it's much more powerful that way, in my opinion, you're hitting it from, you know, from multiple angles. Okay. So hopefully that was helpful.

Do You Have Clients Who Are Using Their Own Hosting Service?

Okay, so the next question is from Scott, what's up, Scotty says, Are any of your clients self-hosting my self-hosting, I mean, their website is hosted on their server, not a hosting service. I have a prospective client who says he has been self hosting for 15 years. However, when I do a test on who is hosting this, the result? Who is hosting this, the result says it is hosted by logics and gives domain control locations. So name servers with x x and y is substitutes for real numbers. My prospect is positive the hosting is on his server because he's not paying for hosting services. This is way out of my skill set. Any help is appreciated. Um, I'm not a server guy. Chris and Marco would be better at that for me than me. I can assume domain control is just a name server type of service, though. And so I think it could be hosted on his own service and be using a name server or DNS service for that. But I'm not 100% Sure. Marco, Can you shed some light on this?

Hernan: Self-hosting now that's kind of old school. Kind of cool. I wanted to work really? Cool. I wonder what you'll do that we're paying like 10 bucks a month or 15 bucks a month for hosting? I don't know. I don't know. I'm not an expert, either. It's just funny. Funny.

Marco: Yeah. I'm curious too because it's a lot of work to keep a server up, especially security. And not only that, I mean, I know that here, I have to go through the ISP. And make sure that my bandwidth, it can support the the server especially if I'm planning to get a whole bunch of traffic, which when I do test, bots go crazy. So I need that kind of bandwidth. Logics, I think he's that's just a desktop app. Scott, it doesn't mean that he doesn't have self-hosting. He's probably paying for the web app. I don't know if it's some if it's a paid service bottle biologics, but I am familiar with logics. And it's just, I'm sorry, but it's a lot of work, but the fucking the steps that it takes to do that, right, you have to register the domain as you do everywhere else. But you have to code the website in something, just whatever, HTML, PHP, probably, you got to have to get the IP address pointed at the computer, actually, the computers, IP. And if it's dynamic, you have to take care of that. Again, the ISP has to support hosting. Now, here's the thing, why would you have it if you When the lights go out? And he turns everything up? That server has to they aren't or like the website will go off for however long the guys out? What, what if he's on vacation? What if there's a power outage?

Bradley: He's gonna have somebody managing the server if he doesn't even know. Like, if he can't help, Scott, Tell, tell Scott, like, you know, what's going like he just as I've been hosting for 15 years, somebody's got to be managing that server, somebody,

Marco: you can do it on your computer, all you need is the app software, right, Apache, MySQL, and PHP. You all you need is the web stack. And you can do it on your computer. But I'm telling you all the steps that it takes, right? And then how are you supposed to do anything with that? Scott? If it's on the guy's computer, do you have access to the guy's computer?

Bradley: Well, he says hosted on their server, which I don't I mean, again, I don't know. That could be a server sitting in there it closet, or it could be a server somewhere else, right? Like at Rackspace or something. Right?

Marco: Yeah, if if that but I'm, what I'm saying is, it can even be the guy, it can be on the laptop, sure, it can be on an on a desktop, it, it doesn't matter, you can install it, all you need is the software. But even after all, that, you still have to install everything you can even run WordPress, off of your home computer depends on how far you want to go. But I'd be this question is, yeah, I mean, I've done it, I haven't done it in a long time. Because it's not necessary anymore. But why does this guy insist on doing that? And why would you want to even bother with something like this? I'm not sure. Okay. So yes, the question is, do you have any clients now? And he's a prospective client, for what and what are you planning to do with it? And you know, if you're going to need access to that, how are they would have to give you remote access, so that you can get in there? Because I'm not even sure what the question what the final aim of this question is. It's just a whole bunch of shit involved. I can tell you that.

Bradley: Yeah, you know, I would, again, I would just contact the client, I asked him specifically like, who is managing your server, like and put me in touch with that person, whoever that is. If he says he's self-hosting, I promise somebody, it's probably not the client himself. Like, you know, the the business owner that you're talking to? That's actually managing it. He may be. And if so, then he's got to be the go-to guy for anything that you need. But otherwise, if there's somebody else that's managing that, that set it up and is managing it on an ongoing basis, then I would say put me in touch with them for any sort of server access issues that you need, like cpanel or whatever, whatever it is. So anyway, that's what I would do. But yeah, I agree. I think that's sometimes you fall you run into people that have over complicated issues, and I don't know that it's worth it. It really depends on how much you're getting paid. So.

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Tom, see I read this while Marco was talking. This is pretty cool. He last week, you asked if anyone has been watching since the beginning. Since because we're at to Episode 256. Today, we're almost at our five year anniversary. And what are we four weeks away from that? Right? I think so. Yeah. 200 Episode 260 would be 404. or excuse me five years. So we're damn close. And he says, last week, you asked if anybody been watching since the beginning since I couldn't watch live? I couldn't answer. So I thought I'd chime in today. I started watching around Episode 50 or So Michael Bose was with you, then. I haven't missed an episode since. Even if like last week, I have to catch a replay. Which means I've watched roughly 200 hours of Hump Day Hangouts. Well, God bless you, man. At this point, it's like a weekly get together with friends. Thank you for the weekly help. Yeah, that's really, really cool. And, Tom, I appreciate you commenting on that. That's, um, you know, what a commitment.

Marco: So drop us the name in the comments. We need to know who this is we need to know. I mean, we have to know who it is. We're usually familiar with everyone who's in here asking questions, and you're involved in in the back and forth. So please drop your name.

Bradley: Well, Tom might be one of them. People that don't ask a lot of questions. Maybe he does. I'm not sure because of this new chat app. I don't know who the hell he is. Who the hell this these people are for the most part. But, you know, anyway, the fact that he commented and said he's been watching 200 hours again, you know, you're a good man for that. Because that's a lot of listening to us. That's for sure. But that's awesome. Thanks for coming.

Is There A List Of The Required Info To OnBoard Clients For Each MGYB Offerings?

Okay, this is a good one, it says, Is there a list of the required info to onboard clients for each of MGYB offerings? If so where can I find them? I don't think that we have that yet. But that's something that maybe somebody can take note of this. I know we're continuing to develop out. Well, I say we but really Rob is continuing to develop out a lot of stuff for MGYB. To make it better, like packages, for example, you guys know, we've recently launched, you know, like link building packages and embed packages, which is so much better, because a lot of we got so many questions where people would say like, you know, what should I do for this type of competition and that so we've recently added that. Next thing we're doing that I know Rob is trying to get to is doing full-on, done for you packages, like where it's multiple services combined. So you buy at one time and it you get the syndication network and the drive stack along with the press release and embeds and @ID page or entity loop page, you know, all those kinds of things. So I know that that's coming. So this is something that we can absolutely add to our to do list. Because I think that's a good thing to have, which would be kind of like, depending on what service you buy, like an onboarding form. I know there's the order form. But for a client, I understand what I think I understand what you're getting at, is there something that we could send them or some sort of form template that we could provide that you could build, like a Google form, for example, that you could send to clients whenever you onboard them? And have the clients input all the data, that then you would just deliver to us at MGYB? Marco, do you have any comments on that?

Marco: Yeah, I mean, it's it's a good idea. And I can talk to rob about it. Is the problem, right, that we're in right now is that we only have one Caesar?

Bradley: Yeah, well, I think Rob said, we're gonna we're going to get another coder to help see Caesar correct, where we're going to try,

Marco: we're going to see how we do that. But the problem is also that the information that we need is different per product. Right? Right. And so you go and you order the product as you need it and submit the information. Because, for example, the @ID is something that you can't ask the client for the information beforehand, because it requires the build at the time when you order it, well, maybe you can go ahead and, and beforehand, do the s3 and everything that's required. But again, it's different products. So what can we do, we could probably create a PDF of what you're going to need for every product, I can tell you that that's not going to happen anytime. Yeah.

Bradley: Yeah, I would think, you know, I mean, that's a good idea. But even something that could be done. And again, it's not, it's not going to be at the top of the priority list. But I do think that it's a good idea, which would be to maybe even do, like you said, a PDF, but even like a create a Google form that could be copied. In other words, you could share it with somebody, or they could request to make a copy of it that then they would, you know, add to their drive, which then they would have a not, you know, a spreadsheet that the responses would go to it everything to where they could just forward that to their client, or embed that on a page on your own website, and send your clients to the page on the website to fill out the form. If that makes sense. That's it. But it's different Google Forms per product, right. But I'm saying we only have the main I'm talking about doing it first for like, like entity loop, for example, or syndication network, that kind of stuff. So yeah, I agree. It's, it's not something that's going to get done immediately, because we're trying to roll out two packages. But I think it's a good idea. So I appreciate you. It's a great idea Rob. Rob already has it will incorporate it into the list of things to do, which keeps growing longer and longer. Yep.

Is It A Good Idea To Buy A Couple Of Different Domain Names For A Local Service Area?

So Mike's up, he says, Hi, everyone, is it a good idea to buy a couple of different domain names for a local service area? And how can I use it for SEO benefits? For example, money site with branded domain name, and more exact keyword domain names? Can you please share a sort of strategy if there is on how to use it? Thanks. Now, I don't recommend that anymore, Mike. You know, years ago, yes, we, we did all kinds of stuff like that years ago, I mean, we would just buy different domains to read that we would use for redirecting purposes to the main site and then do crazy things to that the redirect domain, right? There's a lot of things we used to do, I'm not going to talk about them, because they're irrelevant. Now. They really are, they really are. But they're another strategy we would do would be to build out kind of like many PBNs on exact match domains that would point to the brand new domain, because we would add relevancy that way and use them for link building and that kind of stuff. But again, I don't recommend doing that, because you have to know how to exact match domains aren't really useful in my opinion anymore. I know, some people would argue with me, but I prefer a branded domain name. And I also don't recommend building PBzns, unless you're like one of our mastermind members, Dean, who is incredibly good at it, which requires a lot of time and effort to do it correct correctly, and build real traffic into sites that you're going to be using to link back to your own sites. And you gotta hide your footprint and all that. And we just, we got away from doing that. And we use our, our entity loop properties, like create the entity loop, which becomes the SEO firewall, which is all using, basically free resources, you know, like Google Sites, and Dr stacks, and Amazon s3, pages, and things like that, and then do all of all kinds of link building stuff to those and push relevancy and power that way. So again, I don't recommend buying exact match domains for for a specific business, or, you know, related domains and stuff like that anymore. There are other people out there and other methods that teach how to do stuff like that, if you're interested in that kind of thing. It's just not something that we would recommend.

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Marco: If you're going to put that much time and effort into something, do it on a G site and drive stack band, the drive stack both vertically and horizontally, like we've I taught in, in the charity webinars and in the entity webinar that we talked about, you guys, again, Dr. stacks, and G sites are some of the most powerful things that you could do for SEO right now. It hasn't changed in for something year that we've been doing, it's not going to change into the near future, probably mid term, either. I don't see it, I just don't see how probably it could be done at the flip of a switch tomorrow. But I just don't see it happening because of the kinds of companies and educational places that use the G sites plus drive stack. So why not take advantage of that, while it's available, you have to do is go to MQIB dot CEO, order the drive stack ordered with the G site. And then you expand it, I teach exactly how it's done for a donation to my charity. And it's that simple. It's simple in that the concept is simple. You still have to do the work. Whether you do it pbn, if you want to do it, right, the way that Dean does it, you have to put in the work, noting that there's no magic pill in this business. If you want something to last, you're going to have to put in the work. And what I'm what I recommend for what you're trying to do is you have that branded domain, then go into that branded Dr. Step was g site and expand it. There you go.

Which Of The Two URL Structure Is Better?

Okay, so Mike says another question please about URL structure, which one is better? He says site.com slash city slash service dash type or site com slash service, dash type dash in the city? Thank you. Well, I'm going to recommend the second type or the second version of the URL. And the reason why I say that is because if you if you're trying to do it the first way, if you're going to target different cities with the same service type, which I'm assuming you would, it's going to create URL structure issues, right? You can still do it but WordPress used to automatically append a dash to for like, in this case, service type, right? So let's say let's just say plumbing. So let's say site.com/cityone and we'll just use Culpepper. Right That's, that's where I live Culpepper, Virginia. And then there's another city adjacent to us called Warrington. Right, so Warrington and let's say I was building a site for a plumber that service both Culpepper and Warrington. So if I did, you know, Joe's plumbing.com/ or you know, whatever we'll call it Joe. Joesplumbing.com/Culpepper/DrainCleaning, for example. And then Joe service Joesplumbingservice.com/Warrington/DrainCleaning, then automatically Google used to append a dash two. And just recently, I noticed that now they'll actually change it to include the category, your name or so it would say Joe's the first one that you would create was Culpepper, right. So it would be under the category of Culpepper. So that's where the city right so Culpepper, then it would say /drain-cleaning. But the second time you would try to create that drain cleaning service type underneath a separate category would automatically append the category to the URL. So would end up being Joe's plumbing service.org plumbing.com/Warrington/drain-cleaning-Warrington. So it makes sense. So you end up over optimizing the URL. And even if it could have just been the plugin, because I just I was showing this as an example the other day a couple weeks ago now for our Semantic Mastery mastermind webinar, and I was showing how they used to do the dash, you know, it would do like a dash to dash three for each time you would try to duplicate that service type underneath another category, it would always append another the next into integer. However, it could like I said it could have been the SEO plugin that I was using or something that was appending the category name to the URL instead of dash two or could have been a WordPress core change that I haven't proved that either way. But my point is, is it creates a URL issue because you can't duplicate the same URL slug underneath different categories, right? It has to be a unique slug at all times. So in my opinion, you're better off using just the post type, excuse me, post name permalink structure if you're using WordPress, and I'm assuming you are and then going with the second version here that you're talking about, right? So it would be site.com/servicetype. And I wouldn't put dash in that city I would put just dash city. Because you can admit those what they're called stop words like in, have, to, the, those are all type stop words. And I don't typically include those in the URL, the shorter the URL, the better. That makes sense. So that would be my recommendation. It's a good question.

What Are Some Tips On How To Charge A Client For The SEO Services You Offer?

boardwalk says I am just starting out and wondering how do you determine what to charge a client so I'm not undervaluing myself or overpricing the client? Hey, Hernan don't we have an arbitrage? spreadsheet somewhere? Um, what do you mean? SEO Services arbitrage spreadsheet and our SEO Services calculator?

Hernan: Yeah, we do. Actually, let me Yeah, I think I'll yeah, I'll need to find it. But yeah, I, I'm pretty sure we have it somewhere.

Bradley: Okay. Because I was gonna say, I know we have, we've created a spreadsheet where you can kind of input the cost of services and then input your markup and it will, you know, or percentage of markup. And it will, it will tell you what to charge clients. And that's something and you also should be a section in there for your you know, what you what you feel you should be making on an hourly basis if you can calculate the hours involved. And I honestly, if you're just starting out, it's going to take a while to learn your own productivity, like in other words, to be able to know how long it's going to take you to do things, it's going to take you some time to kind of refine that. So when you first start out, you're going to likely undercharge customers or you may over overcharge customers. If you overcharge customers and you're unable to produce results, you will likely lose those customers. If you undercharge customers, then your bet, I think you're, you know, you're going to find out that you're working too hard for not enough money. And you could always go back to the client at that time and ask for more money or explain that you need to raise your rates, that kind of stuff. It's difficult to determine how long like you know how long it's going to take you to accomplish things when you first start out, it's just going to be kind of a trial and error thing. But you know, I as far as what I would recommend is trying to find reputable sources, fulfillment sources, again, MGYB. If you understand how to put the components together, that we sell, then you don't have to do the work yourself or even really learn how to do all like build all of those components, you can if you'd like, but you're better off in my opinion, just purchasing them from a done for you services that is reputable, a good third-party provider and marking it up. And I always recommend a minimum of 100% markup. So but more like 200% markup is about, you know, and it depends on what you're selling too. And I know Marco will probably have a different opinion, he's going to say give it 1,000% markup and you know, there's some there's some validity to that my opinion. But for example with syndication networks, you know, I know what my costs are, through my virtual assistants. Even when I first started out and I first trained my to first of all, when I first learned how to delegate and outsource the stuff might I hired two virtual assistants and train them how to build syndication networks that later became syndication Academy the product, and I knew what it would cost me. And let's just say it cost me you know, $75 for a VA to build. And it wasn't that exact number. It was close to that. But let's say it cost me $75 to have a syndication network built by one of my virtual assistants, I was charging. When I first started out, I was trying about $500 to sell a syndication network to a local business now To this day, and I have for several years, I probably should mark it up. But I sell them for $700 now, and I have for the last I think three years. So and because of you know, you guys can get syndication networks, I still think it's $75 for a branded syndication network from MGYB. So that's my point, you could do a in that case, it would be what 1,000% markup 10 times, right. So you buy it for 75. But you sell it for 750. That makes sense. That's 1,000% markup for things like Google stacks, and drive stacks and G sites, they're so fucking powerful man, if you go and buy the whole, like the whole lot of it, it's going to cost you close to 500 bucks, I think. And you could you could mark that up easily to you know, $1,000 1500 dollars two or three times of what it is because it's so powerful, if that makes sense. So that's what I would recommend doing is figuring out what services you're going to use to get results, marking it up, you know, unless you're doing it manually yourself, in which case, you know, you've got to determine what your time is worth, and then figure out how much time you're going to spend developing those components out for that client, if that makes sense. And in charge accordingly. So I know you guys want to comment on that one. It was a good question.

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Marco: Yeah, I, I see it a little bit differently, that you could do it that way. But if I'm talking to a lawyer, and which I was recently, and I know that someone coming in the door, and signing that piece of paper for that lawyer to represent them was worth $100,000 to the lawyer. So my math is really simple. I know what the costs are, what that lead is worth to the client. All I had to do was determine how many leads, I could provide this client. And then I want a percentage of that, so that I can come back to the attorney side. Because if that client is worth 100k to him, and I know what I'm going to have to invest, then I'm going to want some part of it. Because it's worth that much. I mean, imagine that hundred thousand or more in the door. So that that's how I figure it out. So that if it's $2 and 50 cents, and I have to provide 10,000 the close leads for this person to sell what 20, 25k. And then I want to present it the work that I'm going to have to do to get that it's probably more than I care to put into that project that but that's roughly how I figure it out, I want to know what a lead is worth to that client. So if it's a dentist, lawyer, whatever it is tourism, dentistry, you name it, cosmetic surgery, I want to know what that lead is worth in the door and closed. So that I'm going to, then I'm going to determine what I charge. So I'm going to be for the work that I do, because I'm gonna I know how much work I'm going to put in it. I don't care about the hours that I'm going to put in it. I just know what my work is going to be worth to that client, and he's going to pay me for that. Just like that person putting that foot inside that lawyers office. And signing that piece of paper knows what he's going to pay for that lawyer, because you cut you going to that lawyer for a reason. You're going to that plastic surgeon in Beverly Hills for a reason. You're not just paying for the service. If you were paying for the service, you'd go to Mexico and get the plastic surgery and get the corrective surgery or whatever it is that you want to do and pay a whole lot less you're coming to this guy, because there's a specific service that he provides that you want, when you get to that point. So I guess my point is, there's a whole whole different tiers, right of what you can charge between the way that you figure it out, maybe the way that that the arbitrage calculator is set up and the way that I do that there's just so many ways that you can charge. There's no certain way, right, there's no sure way. But my way has always worked for me.

Alright, so the last two are just comments. Scott says thanks for the answer about hosting and will contact the client about how I will be logging into add pages and access the site. So there you go, Scott. hopefully that was helpful. Tom says thanks, guys. I've asked several questions over the years under the old system. Tom Clark, just signed up under the current system today. That's awesome. Tom again, thank you for hanging out with us every every week for 200 plus episodes. That's quite a feat. And Mike versus thanks, Bradley. You're welcome. Alright, guys, that was perfect fucking timing. It's like we planned it

Marco: four years. That's incredible. Thanks, man. For you. Thank you.

Bradley: Alright, guys. Yeah, Tom, you should be coming to POFU Live so you can meet us in person. had to throw that in there?

Adam: Yeah, guys. If you haven't yet, now's the time. Grab your pofulive.com. Now, we're going to be headed out there next weekend. Start the event. VIP day on Friday and the real deal on Saturday.

Bradley: Yeah, so that's VIP day is Friday the 10th I believe. And Saturday the 11th is the start of the actual POFU Live, live training event. So we'll see you guys there. Take it easy, my guys.

Bye guys. Bye everyone.

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What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

By April

In episode 249 of our weekly Hump Day Hangouts, one participant asked about the estimated radius a search needs to be from a business before a GMB listing drops out of the 3-pack ranking.

The exact question was:

Hi Guys, without your help on these Hump Days, us customers would be lost, so thank you VERY much again (smile) . . . . The distance from the local searcher to the business is one of the main ranking factors that Google now uses for GMB listings. I know that each geo location is completely different so there is no real rule whatsoever, but what is your best guess as to the ballpark radius a searcher needs to be from a business before the business is likely to drop out of the 3-Pack, and are the GMB listings that show when you click “”more”” listed in order of their “”ranking factors”” or just randomly? (smile)

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Is Having A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

By April

 

In the 247th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if having a related GMB listing is helpful in ranking a local lead gen site for small and less competitive location.

The exact question was:

Hi Guys, . . . . . thank you VERY much again for these extremely helpful Hump Days, it is really appreciated (smile) . . . . I know you've said previously that it's super difficult to rank a local niche lead gen site organically because of the heavy presence of “”Directory”” type sites on the first page of the Google search results, but if someone wanted to try to rank a local lead gen site organically for a small, less competitive location, I was wondering how much of a site ranking factor having a related GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

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Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

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Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

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So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

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at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

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Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

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Should You Rename A GMB Listing Named After Its Domain To A Proper Business Name?

By April

 

In the 245th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if should you rename a GMB listing named after its domain to a proper business name.

The exact question was:

I have a client, let's call him John Smith. He has recently launched a local coaching business and he is marketing it on his new website https://www.johnsmith,com. He asked me to do his SEO with press releases only. He also has created a GMB listing where he has named his business as “”JohnSmith.com””. So his NAP looks something like this: JohnSmith.com 123 Street Name City Name, AB 12345 Phone (123) 456-7890 My question is this: Will Google recognize his GMB business name, JohnSmith.com, when I am doing citations in the press releases? Or should I ask the client to rename the business to John Smith Coaching or something like that?

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Should You Include The Geolocation Of The Photo For A New GMB Listing?

By April

In Hump Day Hangouts episode 244, one participant asked if the geolocation of the photo should be included for a new GMB listing.

The exact question was:

For a new GMB would you include geolocation information in the photo files or do you think thats spammy in googles eye?

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Would It Be Difficult To Rank A GMB Listing Organically If You Don’t Set Up A Related Listing?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 244, one viewer asked if it is difficult to rank a GMB listing organically if you don't set up a related listing.

The exact question was:

Hi Guys, . . . Thanks again for helping us customers, your generosity is GREATLY appreciated (smile) . . . . Last week someone asked a question about whether or not it was more difficult to rank a new site for a local business niche and location if you didn't want to set up a related GMB listing, but your answer was about local organic rankings in general and did not address the GMB question (smile) . . Could you please comment on whether it's more difficult, or the same difficulty, to organically rank a new site locally without setting up a related GMB listing?

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What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

By April

 

In episode 242 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what URL to use in the press release when boosting the rank of a GMB listing.

The exact question was:

Hi Guys, thanks again for your Hump Day help, as usual it is GREATLY appreciated (smile) . . . This may be a dumb question but I'll ask it anyway (lol) . . . . . When using a Press Release for boosting the rank of a GMB listing, is the url that you use as a backlink in the PR the same one that you get by going to the GMB dashboard and clicking on the “”info”” tab and going to “”view on search”” or “”view on maps””, or is it something else?

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What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

By April

 

In the 237th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the best way to keep up the rankings if you need to change the phone number of a GMB listing.

The exact question was:

Hey guys i need to change the Telefonnumber of my GMB. What is the best way to keep up the GMB rankings: 1. Only delete the old Number and add the new Number in my RYS Stack. OR 2. Adding the new Number and keeping also the old Number in my RYS Stack

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