Are Video Embeds On GMB Posts Useful When Ranking GMB Listings?

By April

 

In episode 250 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if video embeds on GMB posts are useful when ranking GMB listings.

The exact question was:

By the way, you mentioned previously that we can create a GMB post with a video embedded in it and use the url for that post to run a MGYB Embed job, but will that provide any significant ranking power to the GMB listing or just for the post itself? . . . Thanks again

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 249

By April

Click on the video above to watch Episode 249 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, Hey everybody. Welcome to Hump Day Hangout. This is Episode 200. And I forgot to look at page 49 to 49. Holy moly. Alright, well, we're getting there. We're coming up on an anniversary here pretty quick. But first of all, just want to take a minute we're going to stop say hello to everybody. And then we got some good stuff coming up for you guys. We're going to get into that. But let's see Hernan you're not wearing your Semantic Mastery shirt. You really threw me off today?

Hernan: No, but I am learning to sticker wearing it.

Bradley: You're holding it.

Hernan: I can put it on like now. Okay, so now I'm working.

Adam: There we go. Alright,

Hernan: so what's everybody so it's really good to be here. I'm excited about POFU Live and now I'm also holding this going right here which is something little something I've got for attendees. So lots of good stuff, not only a lot of good information, but also a lot of a good actionable stuff people are still raving about POFU Live 2018, so POFU Live 2019 is going to be even better. So excited to be here.

Adam: That's awesome. And in case anyone didn't know the coin that Hernan was holding up his coin that was only given to attendees at POFU Live 2018. Word on the street is that there will be a new unique one for 2019 attendees. So come join us. Bradley, how you doing?

Bradley: I'm good. Happy to be here.

Adam: So is it locked on me? Or are we back to?

Bradley: I think we're back to the normal deal. I don't know. How can you guys can anybody confirm?

Adam: Yeah, go ahead and start talking all I mean, is it showing me now or what?

Bradley: It's, this is odd. We get used to this. And I'm we're also out of order and how you greet everybody because now I'm like number two how that happened?

Adam: You're actually number one. It's we're just gonna go with it. You know what? So yeah, we'll just keep rolling. But Bradley, how are you doing today? I'm good.

Bradley: I'm good. Happy to be here, man.

Hernan: It's showing you so showing the speaker I'm just confirming so good. Thanks,

Adam: Marco. How are you doing?

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Marco: Speaking of anniversaries, dude. Two weeks from today was the day that SEO was turned on its head. August 29, 2014. It's coming up four year anniversary of something that doesn't work. Imagine that. Imagine that four years of it not working. Here we are. And we're going to be celebrating, we're going to be giving good stuff away. It's we're actually going to celebrate it two weeks from today, right? Just so people know to tune in one hour early in two weeks, and we're going to give them goodwill give good stuff away in prizes or whatever coupons, just whatever. It's going to be fun. And we're going to show you how it's still not working in 2019

Adam: so Marco What is it that's not working?

Marco: Oh, why is a cabbie didn't even know that Dr. Stephen Teesside's don't work? has nobody told you have you not been paying attention?

Adam: Yeah, it's good. You know, everywhere we go, we everywhere we go. It sounds like we're out there traveling around or something. But yeah, you know, come across that all over the place. That's not going to work. You got to do this other stuff.

Bradley: Or, or for four years ago, when when we launched it. And then we did the relaunch I think two years later, everyone kept saying well, don't you think Google is going to shut close that loophole at some point? Well, four years later, we're still benefiting from it. So those that you know that's that you know, kind of like scarcity mindset versus an abundance mindset type thing you know what I mean? Like what if what if we can always what if yourself out of doing anything is my point so we've been taking advantage of it while it works, which is four years strong now. So I'd say it's,

Marco: it's fear, isn't it? It's just people it's one of the things that I'll be talking about POFU Live by the way. It's part of my message is fear man, people are just so scared of every Imagine if that person who was so scared because that came up in 2014. During the release, somebody mentioned that imagine that that person that taken action and four years later had continuously excuse me taking action. I'm how many people are outranking their competition with drive stacks, Gsites, on embeds link building. And how we do in Semantic Mastery, man, just imagine.

Adam: All right, sir, definitely. So last but not least, sorry to cut you off, Bradley. But Chris, how you doing, man? We got you on video. This is the real deal.

Chris: Yeah, family doing good. I think of Marco said like, actually hit another point. Like, every time that I actually apply drive stacks and stuff. It's literally like, I'm the internet, which is just too good to be true. You know, like, people don't believe it, until they see it. And then they always think like, we're doing some magic. But yeah, it's super simple. You just could apply it stick to the plan and execute.

Adam: You know, you bring up something good, Chris. I don't want me to put you too much on the spot. But if you can find that you remember that Facebook thread you had where you went through how you did that at the affiliate kind of short promo, and the results you got on Facebook, you want to post that on the page. And people can go check that out. Because I think this is a really good example where people are like, Does it still work? What's going on? Yes, Chris did this. He did these three things. And like, this is what happened is pretty awesome.

Chris: Yep. Sure, let me find it.

Adam: Good deal. And while we're talking about Chris, real quick before we get into some short announcements and answer questions, you know, sometimes I'm a few hours off from these guys. And I'm like, some kind of pain or I'm, you know, got this or that going on. Chris, what time is it for you right now?

Chris: 10pm

Adam: 10 pm we're getting started. And Chris is up at 10 pm on his time doing this. So I just want to say thank you for showing up and doing this because man that that. That takes a lot. I'm asleep at 10 pm. So get on it. Real quick. You guys. Before we get into the questions, I wanted to go over some quick announcements. If you're just watching us and wondering, you know, for watching for the first time and wondering what the hell's going on here. We are going to start answering your SEO digital marketing questions. But you are in the right place. This is the place to be every Wednesday, go to https://www.semanticmastery.com/hdquestions. You can ask them live we, you know we, of course, want you to join us live ask questions. So you can interact, you can clarify. You can talk to the other people who are viewing but we understand too. If you can't join us live, whether you got a client call something came up, you can always ask your question ahead of time and then go check it out on YouTube. The next step after that is definitely to pick up the battle plan. All right, go to https://battleplan.semanticmastery.com is where people say hey, what's the first thing I should do? Is there a course I should take? Is there something I should learn? Just go get the battle plan. It takes care of all of that. And when you're ready to take things up several levels, you want to join a real community of people who are trying to grow, whether it's their own agency, whether it's their own business, come join the mastermind, right and you can find out more about that at https://www.mastermind.semanticmastery.com. And last, but certainly not least, if you know that doing things, or rather getting things done for you is the way to do it. Whether you're outsourcing whether you are leveraging us via MGYB getting done for you services is such a great way to do this because you could turn around and resell to clients or provide the service and then add to that. So MGYB.co go check it out. It's where you can get syndication networks, press releases link building drives tax done for you all of that stuff. All right, and we really do practice what we preach guys, we mean it. These came about from you know us using this ourselves and then turning around saying well, we got the process other people are asking for it, why not? So go check that out if you haven't yet and then subscribe to our YouTube channel help us stay up to date as well as these videos and other stuff we post from time to time. So other than that, Hernan touched on it real quick on perfectly live, we talked about that. But if you haven't picked up your ticket yet, you can go to Whole Foods live.com it's going to be in Denver, can be October 11, 12th, and 13th 11th is the VIP day, we've got a fun time, where everyone can get together a little bit more relaxed, get to know each other and have a good time and then dive into the heavy stuff on the 12th and 13th. If you want to join us to find out more you can go there, grab your ticket. If you have questions about it. Just email us at [email protected] Alright guys, do we have any other announcements before we get into it?

Bradley: I can't think of any.

Adam: All right, let's do it. And I don't even have to say cameraman anymore. So this is awesome.

Bradley: No, but gotta try to share the screen for how to do this again. There we go. I'll get used to it eventually.

Hernan: All right. So Bradley,

Bradley: what's up?

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Hernan: We do can see your screen.

How To Start A Branded Tier 1 Syndication Network If You Don't Have Access To The Main Site To Create RSS?

Okay, good. Alright, so we're going to start with Ivan. It looks like so what's up to five and he says, hey guys, I created a branded tier one syndication network for a friend who has a local business beauty niche and I want to start publishing to it, but I don't have access to the main site yet to create an RSS feed. What would be the most effective way to start the process blogger, WordPress, the free versions? I was thinking of using the RSS feed from the GMB briefcase. Yeah, you could do that as well. I mean, if you're already posting to the GMB stuff, you know, as GMB through the auto poster than that, I mean, that's not a bad idea. You could try to do it that way. But yeah, if you don't have access to his self hosted site yet to where you can start blogging directly on there, then you could use the branded blogger or WordPress or Tumblr site, even Tumblr seems to be really strong right now I've got a couple. Well, for example, the new business that I recently started in the last few months that if you do a brand new search, the syndication network, the Tumblr property from the same syndication network comes up on the first page for that. And I've noticed that on a couple of other recent client examples of mine were so Tumblr's is strong right now. And that kind of stuff varies. Sometimes it's WordPress, sometimes it's Tumblr, for oddly enough, blogger doesn't typically rank all that well unless you purposely do a lot of stuff to get it to rank like link building and stuff. But so yeah, I would, I would recommend using, you know, blogger, WordPress, or Tumblr, as you know, from the branded syndication network as the trigger point until you get access to it, that's not a bad idea to do that. So also, if you're using press releases, you could also use the press, if you've got your own subscription, the press advantage, that's an RSS feed there that works really well the syndication, the syndicated press releases look beautiful, they come out looking really nice across the blog properties within the syndication network. If you don't have the RSS feed, but you've been you because you don't have your own account in but you've been using MGYB services for press releases just right to support we can get you the RSS feed for that particular organization. So that each time you publish a press release, it will also update the syndication network. Do you guys want to add to that?

Marco: No, not me. That's perfect.

Okay, cool.

Will Ordering The Entire Battle Plan Makes Order Processing Faster In MGYB?

Okay, Ernest is up. He says, Hey, guys, I've been following the battle plan as directed on average is taking about two weeks to get orders back from the MGYB. Store. If I placed an order for the entire battle plan at once in the future, will this help speed things up? That's a really, really good question. I can't really answer that one. Marco, maybe you're the best suited for that one.

Marco: And no, it won't know it won't, because it has to be done in a certain order, he has some places or his orders. Preferably, you would need to have your syndication Academy or your tier one branded in place, so that you can submit it, when you order your drive stack plus Gsite. And then that should be in place. So that you can go ahead and order the embed, and or the press releases, right you need your NAP. And anything that you want to link to in the drive stack and the tier 1 branded, whichever the destination you do to one of the destinations that you choosing in the press release. And then, of course, the embeds that you would do. And then, of course, the link building. So everything is there's a method to the madness, I wouldn't just skip it, or order it all at once. I mean, you could, but then we require for you to submit the information within 30 days because other times that we've done it, people simply just since they haven't ordered already, they don't give us the information and we need to get the process moving along. But that still would not speed it up because it takes time to build it. Syndication network takes time to build drive stack plus gsite. And I guess everything else could be built it and held. But then you'd be running against the against these time limits that we set inside the inside MGYB. What we do return the money if we don't get the information. So I wouldn't want to want you doing that I would want you to follow the battle plan. It's set up the way it's set up for a reason. This way, you get the full effect on everything that you when you order that those embeds and that link building to everything else that you've set up along the way. That's when the true power comes through when you start skipping or doing things other ways. That's when you don't get the full effect. So I would say no, no, you're not helping yourself any

Bradley: I would suggest well, or just make a request may be that we can chat about during our corporate meeting, perhaps about maybe and I know we've talked about this in the past on you don't have to answer this now Marco, but I'm just planting the seed but creating packages where you could just buy everything, you know, at once, and it would be done in succession. Like you know what I mean that that order, like you, would submit your details. But that's not a bad idea. I know recently, like, for example, with the link building or embed packages there, or excuse me, the embed services. There are like package levels in there now which are, which are great, I think that's going to help people make better decisions as to what they need to purchase in order to get the results that they're looking for. So maybe we can do something like that on, you know, in the coming weeks or months for actual like all of the different components together as put them into sort of a package level that somebody could purchase. And then submit all their details upfront and we would build them in succession and that would resolve the potential 30-day issue thing with the word order details if that makes sense. So anyway, just planting the seed for that's something

Marco: No, no, we don't we do have all of these packages in mind, right where you can do one of or just everything all at once. It but it all has to be built into the store. And that's what makes the most amount of time.

Bradley: Well, I guess we've got to start cracking the whip hop. I'm kidding. I know. I know the guys have got their hands full and getting everything in there that we want.

How Do You Rank A Choir Website Selling Local Subscription In 5 Different Cities In France?

So Alright, the next one's up. This is an interesting one. I started reading it and I'm not quite sure I understand exactly what the question is. But I'm going to read through it anyway, I'm going to take a stab at it and see what I can come up with. Hi Semantic Mastery team, I'd like to have your advice before buying anything you're done for your store, which is MGYB.co. I have a French website which shows my choirs network in France, means I have six choirs in five different cities in France. Of course, as every choir, we rehearse together person each week, I want to know what is your advice for me to rank best with your services as a French website selling a local subscription to choirs in different cities? Thanks in advance for your help. Uh, I'm kind of lost on the question. I just don't know exactly what it is that you're asking I maybe because I don't understand the whole choir thing and everything else, or what your business model is, you say you're selling subscriptions, I don't understand really exactly what it is that you're selling. So my answer to you would be as far as the syndication networks, is if you have a different network for each different city, which you can do, you don't have to do that though, you can use a syndication network for one brand. So if it's the same brand, and I'm assuming, you know, I don't know, it could be you have different choirs in each different city that are like different names or something like that, and you're trying to brand each one, then you'd want separate syndication networks, or it could be one, you know, name brand for a particular choir name for the choir, that you want to use, and you want to promote it in six different, you know, five or six different cities looks like five different cities. In either case, you could use, well, if it's all separate, then you'd want separate syndication networks if it's one choir that you want to promote in five different cities, and you could really just use one network. Now what I've always mentioned in the past, like let's put this on a more local type, like the business type.

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Let's let's try to describe it that way. Because that maybe that'll make more sense. At least it does to me if I had a brand that had five different locations, right, so a company that a business that had five different locations, what I would try to do is promote that one business through one's branded syndication network, in all five cities. And there are ways to do that, for example, if you have a website that you're going to be blogging content to are using as your content distribution engine to your network, or could be a YouTube channel for that matter. You could create silos within either the website or within the YouTube channel, using playlist is how you would create silos and YouTube channel. And they would be optimized for each location. So that each time you publish a new piece of content, you would put it in the correct location silo. And it would be it would go out across the same network and you build up authority and you theme it over time that way. So that's one way that I would do it. Because it's easier to manage it's one branded network that you maintain, you can do a ton of additional like off-page SEO stuff to it like link building embeds, like we just talked about, add it to a drive stack, then do link building and embed and link building to the drive stack properties, just a ton of things that you can do to that. So I prefer to do as much as I can with one branded network if that makes sense.

However, if you find particular areas that are more competitive, you're not getting the SEO traction that you want to, then you can always add a location modifier to that brand name and create a location-specific network then you could publish directly to for any content going into that particular location or that area to promote that area could go into that location-specific network. Again, I prefer to use one network if possible and get it what you know, push that build the authority up in that one network as much as possible.

Now, if it's five different brand names, five different choirs and totally and each with their own location, in that case, then you'd want to use five separate networks. The idea is to, first of all, publish regularly and consistently, whatever you're using to trigger publication to the network, right. Again, either it's going to be a blog, typically, it can be many, many things, guys, but it's usually either a blog or a YouTube channel, then you want to publish regularly and consistently to that so that it's syndicating across the network. And again, regular and consistent is important. That's key. But second of all, you can power the network up like I do, as mentioned, you can do link building to it, you can have a drive stack built and include those syndication network profile URLs in the drive stack. Then from there, you can do embeds and link building to the embeds and link building directly to the drive stack and all of that. So there's a lot of things that you do press releases, once again, it's a great strategy to get, especially in something like acquire, which is kind of like you know, entertainment, that kind of stuff, I would recommend that you also promote those, when you have concert events or choir events, whatever you call them. You could also do press releases to publish an announcement announcing the event, the upcoming event. And that's a good way to get traction. And it's just an excuse to publish additional press releases as well. So you fit all those components together with the same stuff that we've been teaching now for, you know, a long time. You stack all those things together, and it should work really, really well. Now, who wants to comment on that? And

Marco: Yeah, I would, I would tell him that the battle plan is perfect for what he's doing. Follow that. We don't do French in MGYB. I see that his website is in French and he's targeting French audience. You'd have to do your own syndication network, you'd have to do well, you could send the description, I guess, in French, and we could do it that way. I don't know. But we definitely will not do a drive stack and Gsite in French. He would have to do that himself. He would have to learn how to do that.

Bradley: Yeah. Well, I mean, the only thing I could Yeah, that drive stack, you're right, that would be really difficult. As far as the syndication network, we could build it in English, and then he could just, you know, yeah, publishing in French to it. And that would be fine.

Hernan: Yeah, that was that was what I was about to say is that you can even like, you can get away with subpar where that would have syndication. And we're not completely fully pledged, you know, the full-blown syndication like Semantic Mastery syndication network way. And you can even bill like you could have like your tier one links as a French, you know, properties and then you can be backlinks, from English speaking websites, to those to those websites. And, you know, as you if you follow the battle plan, you will be in a good spot because, you know, it's still like way, way, way easier. It's not as easy, it's what it was before, it's not as easy. It's like way easier to, you know, to keep on you know, ranking and gaining getting power and gaining traction in foreign markets. So it's, it's great, still great.

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Bradley: Alright, so hopefully that helps.

What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

Alright, so the next one is Gordon, what's up, Gordon, he says, Hey, guys, thank you for your help on these days or us customers would be lost. Without your help, excuse me, US customers would be lost. So thank you very much again. You're welcome. As always, Gordon, appreciate you coming and asking questions every week. The distance from the local searcher to the business is one of the main ranking factors that Google and I use this for GMB listings, yeah, we call that proximity. I know that each geolocation is completely the difference. So there is no real rule whatsoever. But what is your best guesses to the ballpark radius, a searcher needs to be from a business before the business is likely to drop out of the three-pack and the GMB listings that show when you click More list, and under the order of their ranking factors, or just randomly, know, there's a lot that can be done to manipulate that. I mean, for example, I don't know if there, I don't think there is a rule of thumb, but what you'll see is, and you can experience this, like if you know of a, if you do a search for a particularly well-known brand, for example. And again, we're talking about service industries, you know, you could pick a well known, you know, kind of a bigger, like, contracting company, like a big plumber. And we you know, I use that always as an example, just plumbers. But like, in Northern Virginia, there's a couple of them that are really big name brands that have been around for decades. And they built really big plumbing contracting businesses like Michael and sons is one of them and other ones like JD flood. So my point is they can have a location and because of its inherent authority, that it's crude, right? Then their maps listing can show up, way beyond the normal proximity, you know, filter, so to speak, or proximity limitations that we typically see for smaller type businesses. And that's because of the authority of the brand, as well as the associated website, the number of citations, the number of co-citations, so places that they've been mentioned on the web, all of that kind of stuff can really help to help push their maps listing into a much wider proximity area, then a smaller business would be that has less authority, right. That's what we teach. And local GMB Pro, though, is how to actually manipulate that kind of stuff. So there, even the little guy can get to there. It takes consistent effort. And, you know, it's something that has to be done consistently over time, in order to get those kinds of results. Typically, the bigger companies, they just have those results because people go do brand searches for them, which by the way, that's one of the biggest ranking factors right now, guys is what we call navigational search queries. We've talked about those in many years, or over the many years now for when we talked about CT spam, or click through spam. I'm seeing it time and time and again right now, specifically that if you can get people to do and I'm not talking about buying spam clicks and spam searches. But if you can get real people to do real searches for a brand name, and then when it comes up when their website comes up, click through to that website or to the maps listing, either one, that is a huge SEO ranking signal that will really kind of catapult you into that a high authority status, so that you can overcome a lot of those proximity issues. You know, you have to figure out ways to kind of social engineer that one way to do it, I know for sure from testing recently is through direct mail. But there's a ton of other ways to do that, too. But I'm just saying there's, you know, there, I don't know, if there is a rule of thumb, I know if the, if the organization or the company, the GMB and the website doesn't have a lot of authority built in the proximity could be very, very narrow. Right? If the more authority that it builds, then the more the broader that proximity area can be and you'll start to see those rank higher. So I know that's probably not a real quick, clear cut answer. I'm Marco, I know will chime in on this one. But um, you know, again, it because proximity, it really is going to depend on authority. But my point is, is I know for sure, because I've got clients where you'll see some of their competitors that will be, you know, three cities over and yet they're still showing in the three-pack. And they say, Well, how can that be? Well, because they've been around for a lot longer. They've got much bigger marketing budgets, you know, we can get there, but you're gonna have to come off some more money. That makes sense, Marco, so you.

Marco: This is a really interesting question. And I'll take the last part first saw they listed in, in the order of their ranking factors are randomly there, they're listed according to the relevance of the location of the person doing the search the proximity to the person doing the search, and how are you able to determine the Manhattan? Right? New York City is really small, it's about 23 square miles, right. And we I've had someone go in a building that has two entrances, right, let's say, on the east side, and on the north side, for example, right around the corner. And they've got two separate sets of data. Even though all the change was about maybe half a block in distance. So it's really the depending upon what Google considers is relevant to that person directly doing the query, considering the proximity of the place that the person is looking for. And how you override that is just how Bradley said, you have to become relevant, relevant, trusted and authoritative in the niche. So that you override a little bit of that proximity factor, which is what's taking place right at that moment? And So, back to the sorry, to the first part of that question. Yet, it's the main ranking factor, the geolocation has a lot to do with it. And again, we do teach, we teach you how to kind of get around that get around the proximity. Now what the radius is, I have no idea I have I have a lot of data that I will have to input into a computer and run some math to see if I can get something out of it. But I just don't have the time to do it.

Bradley: Yeah. And I think the radius would vary depending on how much weight the site hazard the brand, as you know what I mean?

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Marco: Because we know that it bleeds, right? We know that it bleeds into surrounding suburbs, we've seen that and so that there is no definitive radius, you can increase that you can decrease if you lose some of that trust and authority that and of course, activity, ART, right? activity, relevance, trust, and authority, then you're going to lose maybe how wide that radius is expanded. We just guys, it's so hard to answer these questions. Because we're not sitting there. Looking at a computer that's hooked up to Google, and seeing what Google is giving us back. All we can tell you is what we have seen from what we tested. So and those are the things that we've seen.

Bradley: And so you know, we talked about this on a couple of recent webinars, Marco, I believe, on Hump Day hangouts as well. So stop me if I'm revealing too much, but I don't think I am because we're just going to talk about this on more of a conceptual level, we've got time because I don't see a lot of other questions coming through anyways. But one of the things, like I just mentioned, is how to manipulate kind of what is called site weight or brand authority, right? There's it was an hour and a patent that Google published, you know, many years ago, I think it was 2010, or 11, or maybe 12. When I first was introduced to it, it was around 2011, I believe, by Ivan Buddhamayor, we were, you know, really had a really big influence on my SEO, local SEO career really. Anyways, we've talked about this in the past with the CT spam, the click-through spam stuff. And that very early on Google had determined that navigational search queries would make an if all if there were two competitive sites, all things being equal. You know, and I know that's very difficult to do. But just theoretically, if there was to compare two competing sites and all and they were very similar in nature, as far as SEO value on-page, backlink profile, all of that kind of stuff. If one of them, one of the brands were so so let's say site, a its particular brand name, if there was a lot of navigational search queries where people would search by that company by name or that website by name, or that name plus contact or name plus phone or name plus location, any variation or number of what they call navigational search queries, then Google would recognize that as a higher authority, and we would it was called the site weight patent. And that was the nickname for it. But it would give that site more weight, right. So it would be weighted heavier, it would be more authoritative. And so Google would push that one about it to the top of the search results or above the other competitor, because of that nature. That that very reason, right. And so we've talked about a number of ways to do that. We've talked about manipulating that through a click through spam in the past, which I don't recommend anymore, because most of those are bots, they're very difficult like they just don't get counted any more. It's not that I think they're going to be negative or detrimental or harm, or, you know, hurt your rankings. But I don't think that they get, they don't get counted any more. We've talked about doing that through Facebook ads, or excuse me through through ads, you can do that through YouTube ads, and even search ads and display ads more recently, because display ads are a heck of a lot cheaper than search ads. But also, if you can get people through other marketing channels to go search for brand names. And then when they find when the brand comes up, and the various tier one assets or branded assets come up, they start to click through, they don't have to just click through to the website of the GMB map, right, because they could click through the Facebook page. And Google still sees that Google knows that they're clicking through from the search results page to a branded asset, and perhaps even clicking through from the branded asset, ultimately to the website or to the Google Map. And Google can track all of that stuff. And all of those are incredibly good engagement signals that add weight, right? They add site weight or brand weight in this case. But one of the things that I know, Marco has mentioned recently and Hernan has followed up with it is or seconded it co-signed it, so to speak, is that if you have conversion goals that are being achieved, on your assets, right, which think about what a conversion goal is a conversion goal on a website could be somebody filling out a contact request form. Or if you're selling a product, it could be purchasing a product or if you're building an email list, it could be completing an opt-in form, right but on a local level, you're typically going to contact request form. If somebody is completing a conversion goal on a GMB asset, it could be clicking the tab to call button or clicking driving directions if it's a storefront business, right, those are all considered conversion goals.

Then you if you have conversion tracking set up through Google ads, specifically on the site, even if you're not running ads, which I recommend that you do, especially display ads, really, even if you don't have the budget for search ads, you could still set up a very inexpensive display campaign and also on a remarketing campaign remarketing even cheaper. Doing remarketing and building a remarketing list and getting clicks from the display at Google Display Network on a remarketing list is cheaper than cold traffic clicks, right. But still set up conversion tracking through the Google Ads platform and all of that because even organic traffic that comes it's going to register as a conversion won't show as a conversion in the ads platform. But it's that firing mechanism through Google Tag Manager and everything. When you have the conversion tracking set up the conversion goals set up inside of ads, for example. And you can do this in analytics as well. It's that trigger that firing mechanism of when somebody converts and goes to, for example, a thank you page or whatever, that again, starts to build and accrue site weight. And that really helps to you know, it will give you an edge over competitors that aren't doing that. So think about if you and you can even experiment what this because I know for a fact that you'll see a difference in results.

Let's say you got to lead gen properties. And you're getting you to know, somewhat similar traffic on both of them if you take one of them and put the conversion tracking on. And even if you're not running ads, which I still again recommend that you run at least remarketing ads, you'll see that if you're getting conversions on both of those, but only one of them has conversion tracking setup and either Google ads and or analytics, you'll see that that one will start to actually outrank or do better perform better and search than the other one will don't have that conversion tracking setup. And why is that and it's because again, Google's tracking that and it's a way to pipe data directly to Google stating that the visitors that are visiting your brand site, your website in this case, are actually completing the conversion goal that you had set, which means they're getting what they were seeking, right, they were finding the information that they were seeking when they went to Google search, to begin with. And when they're interacting with your brand, they're getting satisfied that query satisfied by completing that conversion goal. And so it's very, very important even if you're not running ads. Again, I recommend that you still set up Google Ads conversion tracking where you can do it via analytics. And if nothing else, start building a remarketing list and running very inexpensive remarketing campaign ads, so that Google can see all that plus, that's how you start to increase your art activity, relevancy, trust, and authority, as Marco always calls it, because you'll start getting visitors that will engage with your brand more than once. And then that's another good brand signal or ranking signal, right? repeat visits. So you want to comment on that, guys?

Hernan: I think that you put it beautifully, Bradley.

Bradley: Okay,

Marco: yeah, I'd like to add and getting back to the GMB that it's how you relate the entity to the geolocation and the and the keywords. So that what you're doing is you're switching the map to a knowledge panel, or the entities becoming the keyword for that niche. Because one thing is, is adding site weight and getting all of that action. On the website, when we're talking about the map pack, it's actually the entity, it becomes all about what's going to be delivered to that person doing the query, it's generally on a mobile phone, right? Because most, most of it call it most of these searches, especially feedback, they get delivered on that on that phone or on that mobile device. And that's what Google is actually looking for that it's how you relate the entity to the geolocation and the keywords and niche. And again, we've done so much stuff in Manhattan in New York City, that this is like, I know what's taking place. And Google will tell you if you read all of the different patents and everything that that's going on right now Google will tell you exactly what it is that you need to do. So that you can be a change a three-pack, you can even get the map out of there. And you get a knowledge panel instead. That's what you know, you're the authority as a trusted entity trusted authority in the niche.

Bradley: Very good. So hopefully that was helpful, Gordon.

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How To Avoid Keyword Cannibalization Between Pages Of A Resorts Website?

The next question is from Fermo, this one, I'm not quite sure I understand this question either. So I apologize. But I'm going to try it and says Hi, there, I have a resort's account, the problem three hotels share keywords on the same domain. Okay. So there are three separate hotels that are being promoted on the same domain, apparently. two languages English and Spanish. Okay. It's a pain in the ass to rank them by Mark, as the client intends is there is a Is there a way to avoid cannibalization between pages? That's a tough question. Because I don't really understand what it is that you're asking. I didn't understand what you're trying to promote three different hotels, they're targeting the same keyword on the same domain. The only thing I could say if I'm understanding this correctly would be to have you know, very good coded structured data on each one of those pages. That or pages that are associated with each location, or each separate hotel, I should say. So that you can kind of disambiguate between the three, that's what you're calling cannibals, cannibalization between pages. I don't know how you could do that on with keyword can't like how you wouldn't keyword Canada cannibalize? In other words, how because it's there three hotels in the same location competing for the same words on the same or the same keywords or search queries on the same domain. The only thing I could imagine, or suggest doing and Marco will probably have a much better reply to this than I do would be to make sure that everything, the entity for each one of them is very, very clear. And you know, concise, very tight like, and that's you could accomplish that with structured data, as well as you know, some of the other entity assets that would be connected to it. But I'm not really sure how you would do that. To me, I feel like you would almost if you're always going to be competing with each other. If it's all on the same domain to Marco, do you have any idea how to help them here?

Marco: No, because you're talking about the only variation here is the hotel name. Everything else is the same? Maybe the address is different. So maybe the location can vary by address. But you but you compete. There's no way to avoid what you're calling cannibalization, which is Google taking similar pages on your website and deciding which one it should display. Ideally, you want Google to display all three? is Google to this is Google going to display or three years? Or is it finally going to decide this the one that matters? This is the one that I'm going to display? I would almost go like with if you can three. So I don't know how much control you have three subdomains or three separate websites? Yeah. Because the then the three separate websites, you can schema, the three separate websites correctly, that they each will then have their own entity, you could even try to do it on the same website. I wouldn't. But if you could divide it into three websites, where all three of these would then take up real estate in SERPs. But then you run into this. How do you decide like which one you want ranking above the other? Yeah. Whereas Google? How is Google going to take that? As long as you deliver the same power? And whatever you do to one you do to all of the others? I think you can take up a lot of real estates that way on the SERPs. Other than that, if you're trying to run it on the same domain, and we'll just call it cannibalization, I don't call it that. That's what everybody else calls it. And that's fine. But yeah, I don't see how you can avoid it. If the only thing that's different is the name of the hotel, everything else is the same idea. You're in can you're in Cancun, and you're by Solaris, so Solaris common to all of them, that they're probably in close proximity to one another. I, other than putting them in three separate domains, or three, even three sub-domains, which are actually three separate domains. I don't see how you can do it.

Bradley: Yeah, cuz then that would separate the web entities, least the domain entities, right. So So I agree with Marco, you know, again, the only thing that I could do if it was I recommend on the same domain would be to have like, you know, again, each page for each location would have its own, you know, Corp organization or corporation type markup, as well as perhaps local business markup structured data. I mean, and all that. But then again, it's Google's, you know, one of the more recent updates was Google specifically stating that it was going to put fewer results from the same domain for the same type of keyword on the in the search results, right? I don't, I never I stopped keeping up with the names of the updates, guys, but it's one of the more recent Google updates, like within the last few months, and they one of the things that they said that they were going to do is reduce the number of pages from the same domain that could show up for any particular query on page one. Right? So there's be less overall search results from any given one domain. And so that's probably what you know, a big part of what you're experiencing there. So I agree with Marco, how do you beat that you do it separate the domain entity that way, either via subdomain or entirely separate domains? So I agree with that.

Is It Okay To Interlink The Properties In Google Stack?

Austin Don says Is it advisable to interlink the properties in a Google stack? Yes, that's what we do. And that's why it's called the what the spider silo correct?

Marco: Yep, it's the spider web silo.

Bradley: There you go. Absolutely. Alright, moving on. We're almost out of questions, guys. So we're going to answer the next thing that

Hernan: I think I think that we need to give Marco, a prize for the sexiest product naming convention. You know, like a spider web, silo and RYS Academy, and MGYB Oh, that's beautiful. So give him a gold star.

Marco: He got a prize, it gets to be here every week with us.

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Do You Have Any Webinars About Building RYS Stacks And Tracking Results For Restaurants?

So Alright, the next question. We've got looks like two questions left, guys. So wrap, post any questions if you have them. Otherwise, we'll get through these two, and we'll wrap it up. I see. The next one says I follow you guys on the Facebook page bought older course but wanted to see best way or linking me to a webinar about building RYS stack for restaurants and tracking results. I'm not sure what you mean about that. I mean, if you the webinars about how to build RYS stacks in the RYS Academy, or RYS Academy reloaded, we don't teach you how to do that outside of that course. Now, what you could do is purchase from MGYB, if you don't have if you don't, if you don't have RYS Academy, or RYS Academy reloaded, which is the newer version, then I would say, the next best thing would be to just buy a drive stack from MGYB, and have it done for you. And in fact, that's unless you know, want to learn the components and how to build all of that stuff anyway, then, you know, it's a lot, it's a lot of work to build those things out. So you're better off buying them done for you. And then you can always tinker around with that one. But that's something I would recommend doing is buying an RYS stack from MGYB. As far as tracking results, it's no different than normal SEO type tracking, right. So whatever you use for tracking a tracker, you know, personally, especially for a local business, which a restaurant is a local business, right? I prefer to use Bright Local because it will track the domain as well as the third party mentioned. So pretty much you put in and that's again, bright local, has a Local Rank Tracker, that you can enter in 50 or 100, keywords dependent that you want to track depending on what level subscription you have. And then you can ask it to track third party mentions. So the reports will show you that and also you enter in a location. So you can like to have where you want it to track. So for a restaurant, cuz that's a storefront business, I would recommend just plugging into zip code that the restaurant is in as the location tracker. In other words, it's going to do searches via desktop, mobile, and maps. And it's going to try to simulate doing searches from that zip code location. So it's going to give you more accurate local rank results, then if you didn't, it was, you know, and again, it's they're not going to be entirely accurate because of the way that the algorithm works now, but it's better, it's more accurate, it's more closely resembles what somebody would be seeing if they were searching from a mobile device in that particular zip code. So I would recommend using bright local for tracking, because like I said, you can put it all those keywords, you can set the location that it's actually searching from, you can track, Google, desktop, mobile, and maps as well as Yahoo, and Yahoo, local Bing and being local. So those are like the all of them that you can track. And it will show third party mentions as well. So like if you have for example, you know, Facebook page and Yelp page and you know, all these other different pages, it will show where those are also ranking for each keyword query that you add her as the search terms that you want to monitor. So, Marco, do you have any comments on?

Marco: Yeah, the principles that RYS Academy was founded on in 2014, when you were Virginia CO, they haven't changed in like they never change from 2000, sorry, 2014 to 15, may have to 15, they haven't changed so that when we went after DC plumber, with our is Academy reloaded, all we did is add power. But that that that didn't mean that RYS Academy stops working. It's simply meant that we could push way more power with the new concepts that we applied to always Academy reloaded. So what you did in 2015, is the same basic things that we did in 2017. With with just different techniques, right, we brought in the calendar, we brought in just some different things, adding depth, and breadth to the drive stack, all of these things that that we conceptualize, and we brought in to make them even more effective. But yeah, that what he says, you know, as far you all of course, and the best way to link or, or how to rank a restaurant, it's all the same as the same way a local restaurant gets ranked the same way that a local plumber that any other local type place would get ranked, nothing has changed. And as a matter of fact, whether you doing it locally, or globally, the concepts are the same. You apply the same theory. Enough, nothing has changed. So I mean, just just go through the old training and apply. What's there, because that's what Bradley did. And it's still ranking To this day, guys. We're in 2019. How many updates have we been through? How many things has Google thrown at us? Even in the last two years, and it's still there? You haven't done anything?

Bradley: Not a damn thing, man.

Hernan: Every time I'm saying good. I don't know. I don't know. I don't think it works.

Marco: Yeah, it definitely doesn't work.

Bradley: Alright, so next question.

Hernan: Sorry, sorry. Sorry, Hernan. But get ready for what's coming. Because when Marco it's funny, because when Marco says that he's gonna put the SEO one on his head. He's not fucking around. Yeah. That's pretty cool. So get ready.
Bradley: Yeah.

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Will Changing One GMB Name Affect Other Listings Of The Same Company?

So the next question is got a follow-up question. So I'm going to read both of them before trying to answer. This is a very elementary question. But quite honestly, it's the first time I've had this situation, I have a large law firm that has seven locations across the US. Some locations have a simple name, law firm, and others have a full legal full name listing all the partnerships, example name, name, name, law firm, if I change to a simplified name law firm, will it screw up the other locations? Basically, I'm asking if changing the name will screw up the NA P. I should note that the simplified name was just created a few days ago, the more complex name has been in place for months, if not years. Yeah, it will. I mean it, it will because that's what it called, it's called invigoration, right, it will ambiguous the data that NAP data, the consistency, and it can and most likely will. And my experience, it always does, it will if you change the names, and it's already, especially if they've been in place for any period of time. And they've accrued citations which are published, you know, name, address and phone number published on the web, whether it's a includes a link or not, it doesn't matter. A citation is a citation is a citation. In other words, just publishing the name and address and phone number and website URL, or any combination of those data points, is called a citation. And those pages that that's published on if they're indexed in Google, then Google will count those as a mention of brand dimension. And so if you try to start messing with the name brand, which in this case, the business name or law firm name, and change them in the GMB is, then it's going to have a significant effect on what Google gives credit to that particular business for. That makes sense. So you know, I don't recommend doing it. Or if you are going to do it, then I recommend that if it's a law firm, you probably got a fairly good budget, then you can do it. And what I would recommend in that case is go to https://www.semanticmastery.com/loganix, if somebody wants to post that in the comments section, they have a really good citation cleanup services, the best one out there, in my opinion, and I've used a bunch of the guys, even a lot of other vendors that a lot of you guys are familiar with. I've tried and nobody does as good a job as Loganix, however, you want to pronounce it at cleaning up citations, especially if you've got a lot of them out there. It's expensive, it's 500 bucks per location. But it's a really good service. And if you've got some out there that have a lot of accrued a lot of citations over the months or years, then that's going to it's a big job. And I would recommend just having them do it. And they're about 70% successful with cleaning up citations. In other words, about 70% of the attempts that they make, get accepted and change. So that's what I would do if I were going to do it. Thank you, Adam. If I were going to change the name, and you've got the budget for it, or you can get the budget for it, then I would absolutely recommend that you ordered the citation cleanup service immediately upon changing the names. And also make sure that your client is aware that they will see some dancing until everything gets cleaned up. There's just no way around it. Okay,

Marco: yeah. And even if they don't have a ton of citations, you don't want to create ambiguity, right? Because I did it I unwittingly in a project that I was working on it, I created an ambiguity. And I don't know in cash and the Google cash cycle of what about 30 days. And to this day, I'm still fighting, it's been about 10 months, maybe a year, I'm still fighting it went, because it starts creeping back up. The ambiguity starts creeping back up, and you have to slap it. And it's really, really difficult to get to convince Rank Brain that you met the other thing, not not the new thing. And you want it to go back to the old thing where you started. And it's guys, you don't want to get into trust me, it takes a lot of effort go. Yeah.

Hernan: Sorry, I just wanted to, I just wanted to interject here for a second. Because I think that if he's, if he's working with a law firm, nothing to do it, you know, what you guys talking about, by the way, but if he's working with a law firm, grab a little bit of the budget that he's paying you and join the mastermind, because if you enjoy what these guys are saying right now, and they will save you a ton of money and time, because you know, we fuck up a lot. And we share all of our stuff of the mastermind. So go ahead and join the mastermind, if you think that what these guys are saying is, you know, it's powerful, and it will save you time and save you money, grab some of the money that these these, this, this client is paying you and join the mastermind and that will be one of the best investment that you have ever made in your, in your, in your business, you know, you will increase the value as a marker exponentially for that client and any other client that you might have. So she's wanting to say that.

Bradley: So Hernan gets the prize now instead of Marco.

Hernan: Also, like kind of come back next week. Next week.

Bradley: That was a good pitch, man. That was a good pitch. Appreciate that.

Should I Order Syndication Networks First Before RYS Stacks?

So Alright, so the last question is Austin dawn, he says I'm in the syndication to Dotto training. So he's talking about Syndication Academy. Wow, tons of great info. I don't think I want to put one together though. I agree. 100%. Listen, I've said this a million times I think Syndication Academy is great. Uh, you know, I don't recommend anybody building syndication networks, though. Like, honestly, I think it's great to go through the training. And if you if you're the type that just has to do everything yourself, which you're not Austin Don, apparently, which is good, then then, you know, go through the training and, and put it to use and build it networks. I mean, I did it for several years. When I first started building them, I literally did all the building myself for the first probably two years and I made a lot of money on selling networks to clients as well as getting results as an overall like SEO monthly, you know, service. So you know, you can do it, but I don't recommend it because it is very time-consuming. And you don't need to do it. If you want to you can hire your own VA and put your own VA through our training. If you're a member and have your own in house VA that works specifically for you building networks or an alternative method would be just to purchase them from MGYB. Because we've got all of our VA is that we've trained our arts, the team that we've trained through that same training, right, they've all been personally trained by me and my training, and they built into our specifications. And they've been building we've got donors that have been with us literally for five years now. So they're very, very good at what they do. So I would recommend that that's what you do. Save your time. Let us do it for you to focus on bigger, broader things for your business allow us to do the grunt work, right. So he says what I ordered the first prior to the RYS deck. Yes, absolutely. Austin dawn, you should have the battle plan. If you don't, you should get it. Because the battle plan specifically lays out the order in which you should put these pieces together. And the syndication network always comes first. And then the drive stack when you order the drive stack. Now you can include the syndication network profile URLs in the drive stack build so that now you're building power into the network through the drive stack if that makes sense. So absolutely. If you don't already have the battle plan, get it and go through that and it will show you how to put these pieces together and the order that we recommend. Okay. Any other comments guys in the last two minutes?

Marco: Yeah, I have a question. If RYS Academy and drive stacks and syndication networks, remember someone called them a link wheel? If they don't work, why are there so many copycat courses and so many people offering them in Fiverr and conquer and all these other marketplaces? What? They must be cheating people out of their money, huh?

Yeah, yeah. Good question, Marco. I wonder why that is.

They don't work done right.

Alright, everybody, thank you for coming and participating today. We will see you guys next week. Thanks, everybody. Bye

bye-bye.

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How Do You Change A GMB Listing’s Name Without Compromising Its Current Rankings?

By April

 

In Hump Day Hangouts episode 246, one participant asked how to change a GMB listing's name without compromising its current rankings.

The exact question was:

Wondering how to handle this: My client is a local franchise store, 6 months in biz, his citations are messed up because I added a primary keyword to the company name in the GMB listing but that keyword is not on any citations. The GMB is listed as: [brand name + city + keyword + city]. His GMB is ranking great for the main keyword in a metro area but the citations show his name only as [brand name + city] with out the keyword. my concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to match the citations. He gets 3-5 new customers daily from google so he knows when it drops. Should I add the keyword to the citations listings? also thinking to drop the first city name so the name would be [brand name + keyword + city] your thoughts? thanks

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

By April

In episode 246 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what schema should one use for city pages that do not have separate GMBs.

The exact question was:

Hey! Would type of schema would you recommend on city pages that do not have separate GMBs. Would you actually create citations or profiles for these city pages? By the way, I'm also loving the Press Advantage unlimited plan you all turned me onto last month. Thanks!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 247

By April

Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: You are already live so, by the way.

Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?

Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.

Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?

Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.

Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?

Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.

Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.

Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.

Chris: So just let them do it. The old hard way with PBNs and stuff.

Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?

Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then

Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.

Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?

Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.

Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.

Adam: Yeah, yeah.

Chris: Reveal more secrets now. Google is not listening anymore.

Bradley: Yeah, we're piping it into YouTube. there still was.

Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?

Bradley: No, I'm good. No.

POFU Live 2019

Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?

Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,

Bradley: I got so many jokes I could say right now. Yeah.

Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.

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Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about

Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.

Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen

Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?

Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.

Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?

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Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.

Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?

Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?

Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt

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For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.

Bradley: Yeah, you can go ahead Hernan

Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.

Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so

Okay, well, thanks for refreshing when I didn't ask you to.

Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say

I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work

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You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,

Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,

Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?

Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.

Bradley: Anyone else?

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Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.

So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.

So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.

Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?

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Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also

Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,

Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,

Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.

Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.

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Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.

Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.

Is Local SEO Dead?

Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know

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getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way

Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?

You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?

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Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.

Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.

Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what

Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark

Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,

Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.

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How Do You Rank YouTube Videos In Google SERPs?

Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.

Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.

Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.

Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.

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Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?

Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.

Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.

What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?

Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.

Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.

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Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?

Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?

Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but

Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.

Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.

All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.

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What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google’s Suspension?

By April

In episode 244 of our weekly Hump Day Hangouts, one viewer asked about the niches that have a lot of spam listings that trigger Google's suspension.

The exact question was:

Based on your experience, what are the niches, in addition to Pest Control, that you believe Google thinks have a lot of spam listings and that Google may have a “”trigger finger”” for regarding their suspension tirade for just editing a listing. . . . Thanks again

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 246

By April

Click on the video above to watch Episode 246 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Sweet, we're live. Oh shit. That's right. This is going to be the Hey guys, this might be the last hangout on air that we do. Because I'm keep getting notifications that Hangouts On Air is going away August 1. So wait a minute. Let's see next week is the 31st. Alright, we get one more week. That doesn't mean that we're going to stop Hump Day Hangouts. That just means we're going to change our streaming format, they won't affect you guys at all. Just so you know, Hump Day hangouts will still go on, we're probably going to use Zoom and Stream It directly into the YouTube channel. There's a way to do that. And I've been meaning to try to play with that over the last couple weeks. That said, Hello, everybody. Something hangouts Episode 246. I think. Yes, do 46 it is July 24, 2019. Adam is not here today. That's why I'm taking over announcing or you know, greetings and all that. And we've got Chris on and Marco on I don't know where the hell Hernan is. He's missing an action. Or just being tardy today. One of the two. So hey, Chris, how are you?

Chris: doing? Good. Like, super happy to be here as always?

Bradley: Very good. And Marco?

Marco: I'm good man knee-deep in the training. I'm studying man.

Bradley: Oh, yeah, we're writing which training is at our VIP training.

Marco: It's only for mastermind members. But, you know, you can get in the mastermind so you can find out what it's all about.

Bradley: Well, that's good. Uh, yeah, we can tell a little bit about what it's about.

Marco: But I wouldn't say shit. Well, it's too good. It's too good meant to give it away for free. It's too damn good. Okay.

Bradley: I'll follow your lead on this one. But it's based around my new business. So I think that's pretty much what you're talking about. It's a fun business. I was just talking to Chris about that. Two of the things that happened today that are pretty cool. So a lot of money to be made. Anyways, with that said, Enough teasing. So first of all, if this is your first time here, welcome to Hump Day Hangouts, you can, I would suggest that you subscribe to our YouTube channel so that you get notified of updates when we're going live. Also, what we do a lot of times is take our you know, not a lot of times we have the question and answers from our Hump Day hangouts that get chopped up into individual q&a videos, and then uploaded to the channel, a separate Q&A video. So we've got a shit ton of content, literally thousands of videos on our YouTube channel about SEO and marketing, digital marketing, lead generation, client getting prospecting, you know, pretty much almost everything around digital marketing. So if you have any questions that you can typically find an answer by just going to our YouTube channel, and using the search this channel feature, right? So you just type in your question, and it will likely pull up an answer for you directly within our YouTube channel. But again, I recommend that you subscribe to our channel so that you stay notified of updates.

Also, if you're just getting started, whether you have a new website that you're trying to promote, be at local, affiliate, whatever. And it could even work for e-commerce. Or if you're an established, have established websites you're trying to promote pick up the Battle Plan. If you're watching this on the Hump Day Hangouts page, where you can post questions, there are banners in the right sidebar that you can click on to take you over to the Battle Plan, which by the way, I put a POFU live banner on the page today that will take you over to our live event, which was going to be held in Denver, in October this year. And we have, we had a really good first live event last year. And so this year, it's going to be POFU Live 2019. But those of you who don't know what POFU Live or POFU means position to fuck you. Maybe we could talk about that in a minute. Maybe a little crude. But there's a reason that we use that as kind of our slogan.

So with that said, Oh, yeah, Battle Plan. If you have any done need for done for you services, which come on guys, who doesn't? You know, one of the things we teach a lot of times is not to do all the damn work yourself. Otherwise, you're just you're you're your own boss if you're doing your own work for generating money, but you're still trading hours for dollars, essentially. And one of the best things that you can do for your businesses to unload the work, remove it from you. And you can do that either by delegating work, hiring virtual assistants, or employees and learning how to delegate work or finding third-party vendors that can do the work for you which we provide all of the methods that we teach, as done for you services in our store at MGYB.co, which stands for Make Google Your Bitch. So go to MGYB.co there's a link or a banner in the right sidebar on this page as well, that will take you there so you can see the done for you services. And lastly, I think I'm doing pretty good fulfilling and for Adam. Lastly, join the mastermind. If you really want to take your business to the next level, the mastermind is what it sounds like we don't just have a bunch of training in the mastermind, although there is a bunch of training in the mastermind. It's a community of like-minded individuals that are all trying to grow their businesses primarily through digital marketing. And so that the real value in my opinion is not just all of the training, and all of the discounts and all of the first opportunities that new trainings and new products and all of that I think the real value is truly the actual masterminding with other successful and aspiring, you know, people that are ambitious, in other words, people that are trying to grow their businesses and get the most out of life that they can. And it's I think it's a great community. We have a Facebook group where we chat on a regular basis about all various types of topics, not just digital marketing, but all different kinds of things. So I would highly encourage you to come join the mastermind to how to do guys you guys want to add to that?

Marco: No, I can Awesome, man.

Bradley: Sweet

Chris: if you want to POFU Live ticket. People should better hurry up. You can get them at pofulive.com. Probably somebody can drop the link. Yeah. And you're like, I'm super excited, especially for the VIP Plus package. Because like the live event that we've booked this special extra day. Oh, man,

Bradley: can we all get together? Did we tell what the live event is? I didn't know if I was no,

Chris: no, no, no, keep it keep it that it like the one?

Marco: Let's Let's wait.

Bradley: So I can't. So we can't tell what the VIP event is not the admin. Oh, no, you know what? It's on the damn sales page Or on the sales page, I can see it

Marco: loving that people go to the sales page. Okay, the live event is and go to Denver.

Bradley: It's gonna be awesome. I think it's gonna be awesome. So yeah, go to the sales page, pofulive.com. And you can see what it is. But the VIP event we booked the venue for that. And it's going to be a hell of a lot of fun. I'm really looking forward to that. So Denver's supposed to be a fun city. I've never been but looking forward to going so. All right. Let's do it. Uh, yeah, I guess let's get into questions. Um, nothing else to announce guys, right.

Chris: I don't think so. Okay, well, that's the POFU Live sales page. Let me close that out. All right, here we go. I'll zoom in a little bit. By the way, there is no storms brewing here. So I think I'll make it this time. Last week. It's suck because I got booted off like, within I think 20 minutes. And that was primarily because of the power going out but there are no black clouds outside today. So hopefully everything will go fine.

Bradley: Okay, I'll take that as a note.

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When Is The Availability Of The MGYB Service That Helps Hiring VAs?

Bradley: Okay, Fitz asked seven days ago. And I think that was because it looks like Marco had been commenting. So I'm just going to start after Mark was the last comment. He says, When will we get the service to help us hire VAs come back to MGYB? That's a good question. That's something that we probably we've talked about doing that reopening that up? I don't know if when we're going to do it, though. That's a good question fits. I think we probably should, but it requires a lot on our end to find and screen VAs, you know, and put them through the interview process and all of that. So typically, we only offer that when we have to when we have a need to hire and we fire up the hiring funnel. And we end up screening, you know, and interviewing several at a time, virtual assistants or you know, a VA and then we end up hiring one or two usually and then all of the other candidates that were qualified, then that's when we will open that up and say, hey, look, we've got some candidates that are available that have you know, passed all their all of our tests and interviews and such like that. And then we'll make it available. But it's not something that we have a steady stream of because we're not constantly hiring. Fortunately, we've gotten to the point where we are pretty well, pretty well manned right now. So

Marco: even when we opened it up last time, it was only in in the internet, it was only offered in about in the mastermind. That's true. And I also all we also offer to train VAs, but again, that was only in the mastermind, that that's who gets it and I keep telling people the place to be is in our mastermind because you get the most benefits. I mean, from aside from everything that you mentioned, things like this where people are needing VA and we had some train vas and we just offered them to to our mastermind. I mean, it's just a perk and that's who gets it the list that we had that went pretty quick. But again, our mastermind is the ones who scooped it up.

Bradley: Yeah. So and I think that's what cities he was going to try to come back to the mastermind anyway, so I haven't seen you in there yet, man. Get back in.

What Are The Best Alternatives To Do Local SEO That Has Similar Results With GMB?

next to cinnamon I guess. Sounds like a stripper. So if you're a stripper now the GMB is touching by Google, what are the best alternatives to do local SEO and get similar results? Well, I don't know that you can get similar results with anything outside of you know, using GMB stuff. A, you know, I recommend doing what Marco says now, which is when you're first setting up or trying to verify the listing. If you're doing that on your own. Did you try to get the listing optimized as much as possible prior to verifying it receiving you know the postcard so that you don't have to touch it once it's verified. I have finally Google I've talked about this about three weeks ago, maybe four weeks ago now, one of my longtime clients, all I did was I was in there making a slight edit to their GMB. It's in the pest control industry. But it's a valid legit business. It was a real bonafide address, not even a PO Box or anything. It was like their actual business address. It's a service area business. And it got terminated gets terminated for suspended the GMB did. And I appealed it. And I just got the bullshit reply back this morning from Google saying that it was suspended and that they will not reinstate it due to it not meeting their quality guidelines. And then they linked over to their quality guidelines. You know, doc or whatever, that is stupid, because there is nothing that we did on that page. And there's nothing about that business that violates their quality guidelines, none whatsoever. And so I sent a reply back saying, you know, please explain there's, you know, this is a valid, legit business that has not done anything that violates quality guidelines. Now I know I'm not going to get a response. So I already emailed my client to tell them we're moving on, we got to move on to plan B, because it's likely that it will never be reinstated. So Plan B is to go out and create a fake parking listing, you know, which sucks, but I'm going to get a listing created in the same or verified in the same damn zip code. So that then all I have to do is I mean, it's going to suck because I've done it been doing SEO for that client for like seven years, I think. So we've got like literally over 600 and some citations or maybe even more than that that are going to need to be updated. And it's going to be a really tedious process, but it's the only thing that I think that can be done in order to get his GMB back which is just dumb. So as far as Is there anything else that you can do? No, I would recommend if you're starting a new listing, try to get it set up and optimized as much as possible before it's verified so that once it's verified, you don't have to touch it anymore. I have not seen any suspension to occur from doing GMB posts. But doing anything else on page can suck, can cause trigger suspension, okay can be uploading a photo as an owner or a manager. If you're uploading a photo, you can upload photos to a GMB by the way as a Google user, not as a manager or an owner. In other words, especially if you're a local guide, or if you have personas that you built out using something like BrowSEO, for example or Ghost Browser, and you have some, you know, Google profiles out there that have some history and that kind of that it seemed like they're valid, they're not, you know, then you can upload photos that way to an actual GMB listing. But I wouldn't do much with the GMB website, I wouldn't do much with changing information like the business description or hours of operation or anything service areas or anything, once you have the initial things set up, at least for now, eventually, maybe it'll get to the point where you can we can do that kind of stuff again, but right now, it's just google still on a on a rampage. And it's a bloodbath, and it's just not something I bed because you could lose it.

Bradley: I mean, the other things that you can do would be local SEO, obviously, you can do pay per click marketing, Google AdWords can be incredibly expensive. It can, it can also work very well. But it can be really expensive. You can set up the Bing Maps listing, but that's not something I get a lot of traffic from or leads from. I'm sure you guys are aware of that. And then you can work on organic SEO, I don't get a lot of really good results from organic SEO for local businesses. Because they typically, you know, they're buried now, especially depending on what kind of business it is. But for most contractors, which is primarily what I work with, there's almost every industry now has the verified or Google guaranteed, like Carousel of ads above, like at the very top, and then there are ads, and then there are maps. And then like, you know, you've got to scroll two-thirds of the way down to the page even get to the organic listings. So you know, Google's trying to force more people into paying, which is why they have there are Google guarantee ads for service, you know, service type providers. And then there's the ad section and now the map section, which, you know, I unfortunately that don't probably end up going paid to I think, think that's part of the ways that they're going to end up getting rid of spam is forcing GMB to become a paid listing.

So, you know, I probably didn't answer that as the way that you wanted to, I would just suggest that you do, you know, hope more of a holistic approach for marketing as opposed to just relying on GMB for leads for a business. Right. So that would include Pay Per Click marketing, not just in for the search, PPC, but also you can do PPC ads for Bing search, which also is the same platform as AOL. Believe it or not, some people still use that not many, and Yahoo. But you can also set up remarketing, you can set up Facebook ads, content marketing, press release marketing, which is called inbound PR marketing, right. So those are all different things that you can do to create more of a holistic marketing approach something that is more than just relying on maps SEO. Marco, you want to add to that,

Marco: I mean, you can still do local GMB. Right, it's just that what you'll have to do is you'll have to work through your clients GMB with the understanding that if you get in there, and you do something, just whatever Google is really touchy that it might get suspended. So the client has to understand the risk and that it might not be recovered. Now, when I run into something like that, when a client suspends or what I recommend, when you have a client suspend the GMB is have the client, talk to Google. And if you're going to go in and call Google and talk to them, act really stupid and ignorant and you don't know what the fuck was going on. You hired this guy, he took your money, just do whatever you have to do to get that GMB recovered, because that's somebody's livelihood. Right. So that's something that you have to understand in the local space. Most of the traffic, as Bradley just said, comes through that three-pack, it comes through those listings, it comes to those calls. Now, of course, it's things that you could do organically, to push that up. And if you're working on a local GMB level, local GMB Pro, those methods that are taught in that training, they still work. And if you push on that with an RYS stack, press release stack behind it and the link building behind that it's going to push it up into the three pack. The question is, are you going to have that property to push up into the three-pack? It's not likely you could have it I mean, the methods that Bradley taught prior to all this, it still works, go to the post office, yet a post, post, peel box with street address, push that up into the three-pack, those methods are still viable. The thing that we can't do is verify businesses anymore. I mean, MGYB we did it for we can't do that anymore. And the thing we can't do is since they were Yeah, they have spammed addresses they were they were just totally fake addresses, sometimes empty fields, garbage cans, we would verify anything, it didn't matter. You can't get them back, you can't recover those. And so what do you do? You're stuck out there with nothing. So it depends on what you mean by local SEO, and get similar results.

Bradley: Yeah.

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Will Google Penalize A Partial Matched Domain?

Yep. Okay. So next is Gordon Gordon. What's up, buddy? He says, Hey, guys, thank you very much again, for the help you provide. You're welcome. You said last week's session was cut very short by storm. So I'm posting my question again. Okay. Thank you, because otherwise, it would have gotten Miss Gordon. He says, if you've already gone back and covered last week, missed questions, please just ignore this. No. And I have not. You mentioned previously, that was not a good idea to use a keyword match domain for a local business site. But if you use something like top local plumber, com or top local plumber is not a keyword you intend on targeting? Where you tend to target excuse me, will you still run the risk of a Google penalty when you optimize the site for targeted plumber related keywords and the specific geolocation just because you have plumber and the domain name now, because, you know, that seems that's natural that what I was talking about was an exact match. So a lot of times, you know, you can use a partial match keyword, because a lot of times the service will be part of the brand name, right. Like, you know, Joe's plumbing, for example, right plumbing is part of his name. But what I'm talking about is not using exact match keywords, if you want to rank for you know, I use this example all the time, but plumbing, Fairfax VA or plumber, Fairfax VA, like, if you had that exact match domain, that's what's real can cause the filters, right to be a bit more sensitive, that can cause Panda, Panda type penalties, really, over-optimization penalties. And that's because it essentially you've already got you to know, you're you're putting up red flags, saying that you're already a, you know, an SEO, in other words, you're starting off with everything that the bots look at, from that point forward from the moment that they come to scan your domain, it's through the lens of it's like an SEO Slanted Lens, right? Because it knows that it's an exact match keyword. And so it just makes running you you run the risk of all of the additional optimization that you're doing of over-optimizing, right, but a partial match isn't quite the same. Because like I said, a lot of times brand names will have a partial match keyword as part of the brand name. And that makes perfect sense to do. So whether you're adding like city, like the location as a partial match or a product or service, especially for local, then it doesn't really matter as long as you're not just combining the two is my point. So, you know, again, now, if you already have plumber and the domain name, then, you know, just keep that in mind when you're creating like your URL structures and things like that, especially if you're siloed your site, which you probably should, you know, you I recommend going with the virtual silo now as opposed to the physical silo, we've talked about that in the past a physical silo is that category slash post name, permalink structure and WordPress where you visit, literally see the silo structure, the hierarchy of the categories within the URL, right? That's really unnecessary. I used to build all of my sites that way because I liked seeing that hierarchy in the URL. But now you can actually, it's better off, in my opinion, to have a shorter URL. So if you just go with the posting, permalink structure, then you can avoid having, you know, multiple occurrences of the keyword within the URL, which can cause issues too. So just keep all of that in mind. But no short answer is you're at you should be fine if you're just using a partial match keyword, or and I say keyword, but it could be like a location and the domain as opposed to actual keywords that make sense. You know, I've used this as an example. But like home pros could be a generic business name for general contractors or remodelers or deck builders or, you know, pretty much any sort of home service type contractor home pros could be a brand new, so you could put like the city name, like Fairfax home pros, right could be a potential name for any type of really any type of contractor that's in the home service industry. And so that would have the location modifier as a partial match keyword. Right, but not the actual service. But you could have like, you know, plumbing pros could be a plumber, you know, so you could, in that case, you could say, you know, Fairfax plumbing pros. Now that case, I would say that's a little bit too close to being over-optimized. You see it, I'm saying so just try to find something that would be maybe a bit more vague or a lesser, a less common type of term that is synonymous with what you're trying to promote, to make it to where it's not going to over-optimize or tripping over-optimization filter for everything else that you do on-site. That's all I'm saying. Was that clear as mud or what?

Marco: No, that was clear. Okay. Be careful with over-optimization. That's all.

Hernan: Bradley.

Bradley: There's Hernan you're tardy, man.

Hernan: I'm sorry, did I completely lost track of time launching Facebook ads campaigns? I was in the vortex. So I do apologize.

Bradley: So what you're saying is if the Hangouts isn't as important to, you know, no, no, I think

Marco: you'll be I think he's using code because Adam used to call it running in the woods running in the woods.

Hernan: Yeah, right. Right. For me, it's launching campaigns. Right?

Bradley: That's it.

What Is The Long Term Benefit Of Press Release For A Site And GMB Listing?

Alright, the next question from Gordon, he says, if you've already got, let's say, since most sites that the press releases are destroyed, we will purge the PR in 30 days or so other than a short term bump of SEO juice or traffic, what is the purpose or long term benefit of press release? For a site or GMB listing since the benefit appears to go away after a month or so? Well, we've covered this in the Local PR Pro and in the mastermind and stuff like that, I'll tell you kind of on a more conceptual or higher level. First of all, when you're you should be stacking, we just covered this a neat little last MGYB webinar that we did last week, by the way, last Thursday. So if you go to the mgyb.co/store/webinar, you can see it, you can also go to our YouTube channel and search for PR stacking, or press release SEO, either one of those, and you'll see the video that like Marco and I did an hour long webinar where we talk very specifically about how to get the best results with press releases. So if you're doing the press release stack method, which is daisy chaining, press releases together, then the idea is to find the press releases that do not purge for example, like on Press Advantage, it would be the press releases that are published on that domain, or Digital Journals, another one and there are others. But find the ones that do not purge and use those as part of the stack, right so that you're essentially daisy-chaining them together. Something else is press releases, I think should be an ongoing method, something that you continually do. You don't have to do them, you know, all that often. But as I suggested in the webinar last week that I, for all of my clients, even my lowest paying clients, they're getting now at least two a month or higher playing my most of my, my average client gets one press release per week. And I know that seems like a lot. But I do that because they're really, really powerful. And, you know, we the way that especially that we talked last week in the webinar, which again, you guys can find that on our YouTube channel. It works really well to come to us to constantly publish press releases, right? You silo them together, or that you step we talked about the PR silo stack last week, which is something new. That's working well, I've been testing that for several weeks now and it's been working really well, then that's how you won't, you'll end up preventing the juice, as you mentioned here from disappearing. It's funny, but when we first came out with a local PR pro method, which is shit, that's probably two years ago now.

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I had done a whole lot of testing initially, and so did Rob. And it was funny, because once we had fully proven the process or the method that it worked, and we were able to duplicate it across many different properties. I tested it on 15. I know Rob tested it on many as well. It was funny, but I kind of kind of really stopped publishing press releases for a lot of the properties that I had used in proving that, you know, and testing and proving the method. And it was funny because about I taught originally to PR stack link to the top local PR that was published. So in other words, if you were to if you were targeting a local, and it was called local PR Pro, so if you were targeting a local keyword, a lot of times you would find a particular one of the media sites that it was republished on would rank really well for a local term. Right, so your press release would rank on one of those published domains. And in my case, for a lot of the sites that our clients that I have in Virginia and the lead gen sites and things like that, we had an NBC 12 or something was one it was Richmond, Virginia NBC affiliate website. It was their affiliate website, that would it would publish on. So in other words, it was a local Richmond being the capital of Virginia, that one typically ranked very well for any sort of local Virginia business that I was trying to promote press releases. So originally, I would say we would link within a PR stack to whatever the top local ranked press release was in the stack. But then that's when I found out a couple of months later that they purge. And how did I find that out? Well, because of all of a sudden for things that were kicking ass rankings, especially maps listings, that we that I had pushed with nothing other than press releases. After about three months or so I saw started seeing a lot of those dropping off or falling, you know, several positions in maps. And upon investigation, I found out that most of the press releases that we had been linking to within the stack had been purged from the sites. So that's why I added some additional training to the PR pro method, which was to only link to PR is that don't get purged. So find the publication sites that don't get purged use those in the stack or setup redirect links within the press releases, like a domain. So you can do custom domain redirects or you know like you can use the pretty links plugin and your own domain or something like that. So that you can one day purge, you can go back in and change the target or destination URL within the redirect to another press release. That is still published. Now, I don't recommend doing that. Because if you're doing this as an ongoing thing, you're going to constantly have to go back and edit redirect links. And think if you're doing this on a regular basis that is going to compound they're going to accumulate to where you're going to have more and more and more redirects to edit as time goes on. And so that's not an efficient way to run a business. So your best bet is to just find the press releases that don't hurt. As I said, press advantage it would be you can link to the media page of the organization page, you could link to the press releases published on the press advantage domain, you could link to the digital journal. And you can also look through there are a few others in there as well that you could find, if you do any of the upgraded services as you know, Yahoo financial, or, you know, yahoo finance or whatever, or AP news or anything like that a lot of the times those won't purge either you can link to those also. Okay. So once again, the short answer is continually posted PR hours, but use the date the silo stat or the stacking method, preferably the siloed stacking method again, go watch the webinar that we posted last week, and link to the other press releases that aren't going to purge. Right. It's a good question, though, Gordon,

Marco: I think that the great part of this is that you get that media room. Right? Yeah, and all of your releases get published, or that you get a blurb in that media room. And so when you when you're doing link building, and you link build into your organization page, as they call it, in press advantage, all of the press releases that are in their benefit. And everything within that press release is linked to also benefits. And it ends up in whichever whatever syndication pages are still active, right? Because the other is are either up, there'll be a forum for not found, or whatever area you're going to get that because they've been they've probably, but the idea is that that the ones that haven't parts, they keep benefiting just from that just from link building into that organization page or that media center.

Bradley: There you go. So there it is, by the way, just go to YouTube, you can go directly to our channel and search our channel and you'll see it there. But you can also just go to YouTube and type in PR stacking. And it's the first video or if you type in press release SEO. It's the fourth or fifth video. So again, guys, just go check that video out. It's it was an hour and one minute long. We just streamed it five days ago. And it's very, very powerful method.

Hernan: And while you're at it, you can also hit that subscribe button because damn

Bradley: right you can

Hernan: Oh, yeah.

Bradley: All right back at it.

How Would You Handle A Know-It-All SEO Client Prospect?

Muhammad's up. I think we have answered this question in the past, but we'll answer it again. We've got time. Hey, guys, I'm talking to a prospect is presenting a challenge. They're interested in what I have to say. But at the same time, they're annoying, you know, the kind of prospect that read an SEO blogger too, and thinks that they're the bee's knees. They think they know it all. And normally I would just to walk away way but this guy came to me and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through my showing how much more I know. Is there a smarter way?

Henan: Run like the wind!

Bradley: Yeah. Honestly, I, I know. Muhammad, you've kind of answered your own question. Do you know that? If they're a pain in the ass now, no matter what you do, they're always going to question it, because they're always going to suggest that they know a better way or that they know more. Right? So no matter if you brute force your way through it now, as you mentioned, and kind of bludgeon them over the head with what you know how much smarter you are, or how much more SEO knowledge you have than them, then again, all that's going to happen is it's going to quiet them maybe for a moment, or two, or day or two a week or two, maybe a month or two. But they're going to come back. And second guests are question what you're doing, you know, going forward at some point in time, they're going to think they're going to read another SEO blog post or two, and come back and question. And it's funny because this, you know, after the question about PR press releases, I was actually doing some searches on Google the other day about press releases. And I saw like an SEO Roundtable, a post that was just published in the last few months about that was specifically a post from the I guess the Google Hangout that they do with, you know, Robert molar, or whatever his name is Miller or whatever the hell His name is, and the Google Gods on a weekly basis, or bi-weekly basis, whatever. And, you know, they republish those, like highlights from that on a lot of the SEO blogs. I think it was SEO roundtable specifically. And one of the questions that it was just a short clip from the webinar, but it was basically saying press releases don't work for SEO. And it was Google, like Robert Miller, or whatever the hell his name is the one it was saying. And so they highlighted that in a blog post on SEO roundtable about our press releases don't work for SEO. Yeah, well, that's bullshit. I love it when Google says stuff doesn't work because that usually means it does work. And they want you to stop doing it because it works. Right? That's why they say, oh, it doesn't work. So it's funny because, you know, your, your client or prospective client here will go read it, especially like, for example, in all of my SEO strategy, like methods for all of my clients, press releases are a part of the strategy. Now. It's, there's no, it's not an add on. I mean, it's an add on service for existing clients that didn't have it. But for all new proposals, it's part of my SEO retainer package, right, because it's just part of what I do. It's a foundational method. And so if I had a client that came to me and said, Well, I see press releases, I saw on an SEO roundtable blog posts that Google said the press releases don't work for SEO. You know, that would piss me off. Because I know for a fact that they do. And they do work, right. And so my point is, you're no matter what it is that you say or do now, if that's the type of a client, or business or person that's going to, you know, continually brush up on SEO blogs and try to expand their you know, what they think is their SEO knowledge, they're always going to come back and question what you're doing. So personally, like, like, Ron said, I would tuck my tail between my legs and run away.

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Hernan: Yeah, I think I think it's like, I think that you're totally right, Bradley, and, and this comes after working with several of these types of guys. Right? And I think it's, it's, it's like a disposition, like, they're, they're already starting the conversation with that disposition with that attitude, if you would, right. So it's gonna, I mean, you don't need to prove your worth to anyone, like, the reality is that people need to be educated, your job is not to educate a client, or how awesome you are, it's just like, you know, do your job, because otherwise, you're like, that's double the amount of energy investment that you need to put, you need to put energy into working and making things work. And you also need to put energy on explaining what you're doing. And, you know, it's just a waste of time, in my opinion, so you know, there's, there's a lot of clients out there. That's, that's the that's at least the position that I take when something is not entirely right. And trust your gut feeling Mohammed, like, you've been doing this long enough, and you've been having great results. So I would trust your gut feeling on this one. Because from the perspective that there's a lot of clients out there, so it'll be my take on it. You know, my,

Marco: my answer to that goes until this guy, why the fuck is he wasting your time? If he thinks that you're the expert, if he's coming to you, as the expert in the matter? Why in the fuck is he giving you his opinion? The fuck you care? I mean, just Just tell him off, man, this is so ridiculous. You go to the doctor and tell Hey, during the operation, you might take me off the end. Just I can tell you what you need to do next. Who the fuck does that? No, Mohammed? No. I mean, you know, the fuck away from this guy. tell tell him No, no, go keep reading your blogs, and I'll just go my way. And we're good. That's it?

Bradley: Yeah. And the best way, as I said, is just, you know, don't argue just, I would run away from that, that prospect anyways. But the point is, is just you just show results, you don't have to explain methods. You know what I mean? Like, you can just say, look, this is the kind of results I can get, show portfolios, you know, showcase how the type of results that you can get. And that's it, that should be all the explaining you need. Right? And if somebody wants, you know, you don't, like Marco said, you don't go to the doctor and tell the doctor how to do their job, or you don't go into an auto mechanic and tell them how to do their job, right? You just you go. And if they've got, if they've got a good reputation and for getting results and fixing cars, then you go and you give them your damn car, you know, I mean, so you gotta treat it the same way. So I totally agree with what both of them said.

Where Should You Focus Your SEO Resources If You Have A Wholesale Real Estate Business?

Ernest says, Hey, guys, thanks for the free live. I hope to join mastermind on my business to become self-sufficient. I'm following the battle plan for a new site. I boarded the press releases syndication network and backlinking in the last week I wholesale real estate in a media market. Okay, cool. So it's good business. Any suggestions on where to devote most of my resources, I plan to finish a battle plan in the next two weeks. Thanks for everything. Yeah, drive stack? Absolutely, it's going to be a part of that, in my opinion, that's foundational, once again, so press release syndication net, like again, that just like the battle plan, says, syndication network is a great start, and in or press release. But as I just mentioned, a press release, great to announce when you're starting a new website, or a new business, or whatever, it's kind of announcing it to the world like, Hey, this is a new web property or a new business that's being started or whatever the case, may new location, opening up whatever. But then, you know, you should start factoring in press releases as an ongoing strategy. Number one, backlinking to the syndication network, to the press release, or the organization page, preferably, is a good strategy, but also remember to, you know, maybe months to get a drive stack, right. And then also, you're going to want to build backlinks to the drive stack. So those are some of the things that you can do now, you know, this is not SEO related, but I can tell you that I'm getting good results with pay per click marketing for in the real estate industry, you know, for for flipping properties, essentially, I'm getting good results with PPC marketing. And so I would, I would suggest you take a look into that as well, because it will, you know, SEO may take you a little bit of time, especially if you're wholesaling houses, I mean, I'm assuming you're wholesaling houses, but I don't know that to be true. But that's a little bit more competitive than perhaps the business that I'm in. So it may take you a little while to get some significant results with SEO. Whereas with the pay per click marketing, you can get results almost overnight. And also be sure to set up remarketing. You know, like a use Google Tag Manager. Go, there's training for that that you can find on YouTube and all kinds of stuff on how to set up Google Tag Manager. Create a remarketing list, you know, you got to add the remarketing tag in Tag Manager. All of that but then set up some remarketing ads, the Google Display Network is much much easier to set up ads on now than it's ever been. And once you start once you get over 100 people on your remarketing list, so 100 people that have visited your cell seller lead capture page, which is I know what you're doing if you're wholesaling properties, right. Then once 100 people have visited your page, you can start serving remarketing ads. And those tend to work really well too. Because if somebody lands on your page but doesn't convert, let's say that they don't turn into you know, they don't submit their information for their about their property, then you can follow them around the web for as much as 540 days with remarketing ads saying like you know, reminding them that you're there and that you're willing to buy their property. So it makes sense. So again, it's a great way to get conversions out of people that have visited your site that didn't convert then, but at a later date when time and circumstance have changed their situation. And they're ready at that point to make that sale that you know, to sell their property possibly to you. You want to constantly remind them that you're there. Does that make sense? So remarketing is really really important for that business model. I think it's important for all local, all businesses period anymore, guys, there's really no reason you shouldn't be using remarketing. And Hernan can speak to the Facebook side of it. But specifically for Google and SEO and stuff like that I would recommend looking into PPC and certainly remarketing.

Hernan: Yeah, totally, totally 100% agree with, with what you should stay there because we're trying to get as many touchpoints with the people that are coming to our websites as possible. I read the other day that I think it was for I think it was like for consumer electronics, which is a really hot niche, right that people like buy stuff online all the time. I think that there was a there was this calculation made that people need at something like 32 touching points at this point to make a purchase from the first point from the first starting point all the way up until they purchase something 32 touchpoint. That's a long, that's a long cycle. And we're talking about consumer electronics when we're talking about real estate in general specific wholesaling. The lead time is like, it could be six months, it could be a year, you know, so people are going into system right now. If you're capturing leads, they might not be ready to pull the trigger a year from now. And that's fine. You know, that's the lay of the land. So yeah, I totally, totally agree with what you're saying not only in terms of PPC and in terms of remarketing retargeting on Facebook, right? Like, you know, even if it's if it's like a low budget type of stuff, you know, you're leveraging really qualified traffic from Google, which is usually really qualified if people are like, inputting their queries on search, and they are clicking on your website and visiting, they're really qualified, and then you can follow them around with the GDN, the Google Display Network, and the, you know, Facebook as well. So it's pretty cool.

Marco: I don't see a drive stack on the list.

Bradley: Well, I did mention that I told him, You gotta drive stack.

Marco: Next Yeah. And then, but the order of progression is, for the rest of you guys. If you're going to be ordering the battle plan and looking into it, if you want to, you want to verify that it's we did the entity, a webinar, right, where we talk about this, it's your syndication network, and drive stack, you order those and as soon as you get your syndication network back, you put that with your drive stack order. So that then you're when you hit your drive stacking and G site with the press release, everything will benefit everything attached to that drive second, and G site will benefit from the press releases, the press releases should be a stack, and then behind that link building. So that's I mean, that that's really the order that the link building you should order, like at the very end when everything is set up, right, ready to go that first PR is ready. You hit it. And then once your PR stack is ready, right, four or five down the line that's around three or four is when you get all that Google love starts coming in. You hit it again. So that everything it creates like a what that duty is to call it a slipstream, right. Yeah, Link link stream. I think it was Becker. I'm thinking, Alex Becker, but he's a slipstream. So credit where credit is due he is the one he's the one who used to mention that too when thinking of linking this way, so that you're shooting a straight stream of link building juice into that drive stack and G site. And then everything that's attached to it, right your money sites, your inner pages, even and even your Google site will benefit from everything that you're doing. So hopefully, you'll take this and try to work that in so that your next PR will benefit everything that you do or your next set of PR, and your link building will benefit everything in that stream.

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

Agreed. Austin says, Hey, would you What would I guess what type of schema would you recommend on city pages that do not have separate GM B's, which actually create citations or profiles for the city pages? Well, I don't know if it's just a page that's highlighting a city like for example if you've only got one location, but you're and I'm just assuming that this what you're talking about? Because you say you're not you don't have separate Jimmy's, it's probably a business that is targeting multiple locations, but it might only have one physical location, right? Well, that's perfectly fine. You would want to use organization or corporation type markup schema markup, which that can go site wide or global. Right. And in that case, I you know, I, I don't know that I would do individual. I don't know that you can even do local schema unless it has its own physical location that's corresponding with the location that you're trying to mark up. That makes sense because I've never done that. But organization or corporation markup could be something that you put on the site sitewide for the brand, essentially, that's branded markup, right? There are two different types. There's the organization, there's Corporation, just go figure out which one's the better option for you. And then I would put that site-wide, as far as what you could do on the city pages, you know, with the different types of markup that are available now, like article markup, image markup video markup, there are all those things that you could do on the pages to try to get squeeze more power out of them. Without it requiring local business markup, which requires a physical location, right? Local Business markup has to have an address associated with it, right. And that's so that so again, you don't want to use local, you can't really use local markup on individual city pages unless they have their own. And I'm using air quotes, but the physical location, that makes sense. So I would, you know, I would, I would just go stick with organization or corporation markup for the brand that could be site-wide like it could be a global type of schema markup. And then you could do content markup, with you know, different elements of the page could be marked up to help try to squeeze more power out of it. As far as citations, now at once again, you don't want to create, you know, really create citations unless something has a physical location, right? At least not the way that we talk about citations when it comes to local stuff. When you can create co-citation that's different, but we're not going to get into that right now. But what I'm saying is, in he says, By the way, loving the press advantage, I'm unlimited plan, you all turned me on to last month. Well, that's great. And so here's the thing, you would only need one brand page, right? Let's just say that. And again, I'm just making an assumption here that you've got a brand that you're trying to promote. It has, let's just say one physical location, but you're trying to promote multiple locations or cities to where you're getting traction in SEO for terms that are associated with those location modifiers, right. That's what I'm assuming you're trying to do. So what you can do is again, go back and watch the PR stacking webinar that Marco and I did last week. And you'll see what I'm talking about when I talk about the PR silo stack. Right. And so you would want to silo your website correctly. And then you can start using your press advantage unlimited plan that you, you're glad that you got and I'm glad you got it as well, to start using press releases in the same way that you would silo your website, it's called theme mirroring, right, you mirror the silo structure from your website, you press releases, and also do it with a drive stack. Same thing with the folder folder and file structure within your drive stack and your Google site. Right, you want to mirror all of that together and then use press releases as a as a great strategy for link building to kind of help push the power of all that and you can string those together to where you can create PR silos when you only need one organization page, right? One brand page for that. So yeah, I wouldn't try to create multiple brand pages that for different locations, because you don't actually have a physical location for those. So you wouldn't want like citations that because the citations would you know, mean that you're going to have a physical address, or at least a city state zip. And I wouldn't do that, I would just go with one brand page and then create silo structure and use that to kind of push into those other areas. Right.

Marco: As far as the schema, there is the city and place schema can get ridiculous when you start looking into it. But there's also a when you do city and play schema, you could do service, you could do product and brand. You can do man, I was just looking at this the other day, you can do areas area, sir. If there are departments, you can do departments, you could do legal names, you could do a location schema, oh, no, sorry, you can't do location. Because that that requires either a place or a postal address. So that's what you have to be really careful with this. But there are tons of ways where you can mark up your city page without having to go with location. Yeah.

How Do You Create A Blog Content For A Lead Gen Site Targeted To Real Estate Photography And Videography?

Bradley: So next question is Hey, guys, I'm back with my photography lead gen side, I've decided to go after the real estate photography and videography niche, essentially making a promotional video for properties. My question is, how do I create blog content for this niche. I understand that you should make content that appeals to the people in your niche with the power to link to your articles, but it's a bit of a stretch with local businesses sometimes, yeah, you just kind of get creative and try to think about, you know, how what what could be useful whole to people that are in that, you know, like, for example, people that are looking to buy or sell real estate, right, that's what I would do, I would come up with content for people that are looking, you know, helpful content. So like how to stage homes, right how to prepare homes for fast to sell faster, to be more to have more curb appeal, right? How to, I don't know how to maybe for by people interested in buying real estate, you could do content on you know how to improve credit scores, how to get the find the best loan rates, or mortgage rates, you know, different types of mortgages, you know, all those things that are related, and they would be useful information to somebody that would be buying or selling real estate. Does that make sense? If that's what you're doing, if your target market is realtors, then I would talk about marketing like that I would be blogging about marketing and marketing principles on how realtors could get better results using various types of formats, media, you know, that kind of stuff and combining all of them together. My point is, who is your audience, if your audience is a buyer or seller, of real estate, so like an end-user, or property owners or people that want to be property owners, right, which would-be buyers, then you want to talk about way, like in my opinion, you would want to have helpful content on how to get better and faster results at selling their properties. Like for somebody that is interested in listing a house for you know, putting their house up for sale or land up for sale, whatever the case may be, or and then likewise, for buyers, same thing, like what could you educate potential buyers on on how to get make the buying process easier, how to get the best deals, how to negotiate you know, all those kind of things. But again, if your target audience is like real estate professionals because you're providing them with property listing, photo servicing or video videos for, you know, like virtual tours and stuff like that, then I would talk about marketing stuff and how to get better results. With with marketing for real estate stuff. Does that make sense? So that's what I would do. Just think about who your audience is, and what would be helpful to them and create content around that. By the way, I don't recommend that you do that. What I would recommend you doing is finding somebody that is good at that kind of stuff. Like if you're doing blog content, find a good writer that has topic, you know, experience with that particular topic. Because they're going to have that ability to find stuff that's helpful to that industry. Go to up work. Look for people that are real estate writers, for example. You know, blog writers and article writers that are have experienced in the real estate industry, because then it takes the burden off of you to have to come up with all of those ideas and puts it on them and that's what you pay them for. So it makes sense. Good question though.

How Do You Change A GMB Listing's Name Without Compromising Its Current Rankings?

Brian says wondering how to handle this. My client is a local franchise store. Six months in business citations are messed up because I added a primary keyword to the company name and the GMB listing. But that keyword is not on any citations that GMB is listed as brand name plus city plus keyword plus city. Wow, that's pretty spammy. I'm surprised it hasn't been suspended yet. But anyways, his GMB is ranking great for the main keyword in a metro area. But the citations show his name only his brand name plus city without the keyword My concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to make to match the citations. Not only that, but right now if you try editing your GMB name, it's likely it will be suspended. Especially because it's already spammy In my opinion because you do have too much stuff in there. And if you try to change anything on a listing that could potentially be flagged as spammy anyways, that could trigger the suspension. So I would recommend not taking it out, you know, six months ago, I would have said, Get rid of that extra keyword in there because it's spammy. But you know, I right now, I would recommend not trying to edit it. That said, so add the keyword to the citation listings, you can. But you know, personally, I think you're being a bit too spammy this way. Like in other words, I wouldn't recommend ever doing those guys adding the keyword to a brand name just for the sake of SEO, because it's not the actual brand name of the business. Right, if the business's name is is whatever the company name is, then I would have never set up the GMB that way. Now I understand where you're sweet, you know, you squeeze the keyword in there for a reason to get better results with the Google Map. But that's not a really valid reflection of the company or the brand name, is it. And so what I'm saying is you've already got you've already done that you can't take that back. I mean, you could but it's very likely that the listing would be suspended if you tried to edit that right now. So you're pretty much stuck with that right now. So you're saying Should I go out and try to update the published citations on the web to now include that name? Well, no, because it's not a true representation of the business right. And again, you have created invigoration or site NAP data issues, right? There are discrepancies there, which can cause problems. So you know, I don't really have a good answer for you there. I would leave the citations the way that they are. Let's see.

Is GMB is ranking great for the main keyword in the metro area? But yeah, so I would leave it as it is man. And actually what I would do is continue building citations with just the brand name the way that you should write and then at some point in the future, maybe the Jambi bloodbath will end. And you could go back and actually change the GMB name back to just the brand name, which is the way it should be really in my opinion, guys, I always recommend that don't spam. You know, you want the brand name to be a reflection like the citations published on the web, including the maps listing as a reflection of the business name, in my opinion, because then it's all congruent. That makes sense. So, you know, I hope that probably doesn't give you the answer that you want. I you know, if it were that you were trying to update the citations to remove that that that name, then I would say absolutely go update the citations. Get rid of the spamminess. But now you're saying Should I go out and make the citations more spammy? And I would say absolutely not. All right.

How Long Does Google Sandbox New Domains?

Don says, How long would you say we gotta wrap it up? In a couple of minutes? Guys? I've got an actual appointment phone appointment in a couple of minutes. How long would you say the Google sandbox in new domains websites for these days? That's a good question. Marco. I haven't tested anything recently. Do we have numbers is still 21 days? or What is it?

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Marco: Yeah, it, it does. It's not necessarily for a brand new website, right. It's just the fact of how much activity you do on it. So that you do trigger that 21 day period, right where the website starts dancing. And then you trigger the seven What if you do anything within that, within that time, especially link building, it can go into a 70 day sandbox period. So now you've extended and if you do anything during that time, it can be permanently sandboxed, which means basically, you'll never, or hardly ever be able to get that website into the first page. The Google dances real, don't like that's tested. We know we've seen it time after time, after time where we do something, you know, drive stack was link building, or maybe even just embed, right we do an embed run and you'll see it starts fluctuating dancing, dropping on and off, in and out. But that's just the algorithm trying to figure out what where this belongs. And however long it takes the algorithms to figure it out is how it's how long your new website will take to rank I've seen them like ranking. And I've managed to rank them in less than 30 days. So it's not safe. Okay, so 60 days, it's 90 days. No, it is the Google dance. There is a period 21 days, three weeks it's in, it's in the patent, you'll see the west side, if you do whatever it is even a change on the page, right? If you go in and start editing the page, or pages on a website, it'll trigger it. And you'll see that it will it sometimes it even drops off the index it looks like and then oftentimes it comes back even better than before. So that's 21 days, 70 days, that you can extend it. And then you can actually literally sandbox yourself forever, where no matter how much you do to it, or what you do, it's going to be almost impossible for you to get out of that. You might as well just take that page down and start a new one and try to rank that. That's what I've seen and tested.

Unknown Speaker 59:42
I'm going to answer that it's five o'clock and I literally have another call. I've got a handle but I want to answer the next two very, very quickly because I didn't guys have got to wrap it up.

Do You Think Google Penalizes GMB Verified Listings That Are Very Close To Each Other?

Nolemkt says in June there was a Google update that knocked my GMB listing out of the three-pack. So I purchased the battle plan v3. A question is I have another verified GMB about five miles away from the same business. could this have triggered a filter and penalize mother GMB? Yes, actually, that could be what's called a pigeon filter issue. I've experienced that, especially if it's only five miles away, that can create a proximity-based penalty. Essentially, if there are two businesses that are two with locations too close to each other, unless you make them unique, more unique somehow or another like stuffing a keyword or a city name, a city name into the title of the brand name to make it more unique, but I don't recommend doing that. So it could be that but without knowing a little bit more about it or researching and I couldn't tell you but that could be part of it.

And I got the damn call coming in right now. I have to call him back in a moment.

What Permalink Structure Do You Recommend For A “We Buy Houses Investor” Niche?

Because the last thing I want to answer Austin's question and he says I work mainly in the We Buy Houses investor niche, I'm an investor as well just recently picked up a new national client. I'm currently building out the new website, what permanent structure would you recommend? company state we buy houses city or company state city, the second one company state city. Again, you don't want to get us especially with the partial match keyword in the domain itself, or the name the company name, which most likely in the domain. Also, I just again, guys, you don't need to be spammy with your URL. You can accomplish the optimization through the title tags and the page content. Right. So like the SEO title, the title tags, essentially, the head is heading tags and in the content on the page. You don't need to put it in the URL, I recommend going with a shorter more succinct URL structure. Okay. Alright, guys, I gotta wrap it up. Sorry about that. I got a call. I gotta now catch a recall. But thanks, Marco for hanging out. And we did our mastermind webinar tomorrow. So we'll see you all then

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How Difficult It Is To Rank A Local Business Site Without GMB Listing?

By April

In episode 243 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how difficult it is to rank a local business site without GMB listing.

The exact question was:

If you wanted to rank a new site organically for a local business niche and a specific location but don't care anything about ranking a related GMB listing, and don't want to go to the trouble of even setting one up, how much more difficult is it, if at all, to rank the site without a related GMB listing? . . . . . Thanks again

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Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google’s Rampant Suspension On Legitimate GMB Listings?

By April

In episode 243 of our weekly Hump Day Hangouts, one viewer asked if there is a risk of claiming an unclaimed GMB profile amidst Google's rampant suspension on legitimate GMB listings.

The exact question was:

Hi Guys, . . . thanks again for your Hump Day help, as usual it is MUCH appreciated (smile) . . . . . . You mentioned recently that Google has been suspending legitimate GMB listings for making profile edits, in their effort to kill “”spam”” listings. Is there a risk of suspension if you “”claim”” an unclaimed profile and then completely fill out and optimize the listing profile properly for the biz owner during the verification process and right after it's been verified?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

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Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

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Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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