What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

By April

 

In episode 242 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what URL to use in the press release when boosting the rank of a GMB listing.

The exact question was:

Hi Guys, thanks again for your Hump Day help, as usual it is GREATLY appreciated (smile) . . . This may be a dumb question but I'll ask it anyway (lol) . . . . . When using a Press Release for boosting the rank of a GMB listing, is the url that you use as a backlink in the PR the same one that you get by going to the GMB dashboard and clicking on the “”info”” tab and going to “”view on search”” or “”view on maps””, or is it something else?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

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Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

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Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 240

By April

Click on the video above to watch Episode 240 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?

Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.

Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.

Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.

Adam: All right.

Chris: I shouldn't have mentioned that.

Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?

Bradley: You must be muted again.

Chris: He's already printing money.

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Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?

Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo

Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.

Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.

Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.

Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it

Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.

What's The Best Way To Track Results Of A National SEO Campaign?

Muhammad's up first There we go. He says hey guys I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement You're right about that. But I've been following SM long enough to know where to start he seems on board but his big concern is tracking and analytics giving that he's national what's the best way to track his results my go to is usually Search Console and GMB but he doesn't want to do local Should I add a Rank Tracker even those those aren't typically precise anymore? Well, yeah, I mean, I would, I would, I would still have a Rank Tracker on there. I still provide rank tracking reports from all my clients anyways, but I've explained to all of them that they're not entirely accurate. It's because of, you know, the nature of mobile. And you know, that Muhammad, besides not only just mobile, but also because of Google really trying to start pushing more personalized results. So two people that could be standing side by side looking at their mobile device at this for the same search query, could see or are likely going to see different results, similar but different results, and that's because of past search history and all of that stuff as well. So again, I preface sending the reports to my clients the rank reports with this is kind of a kind of a indication of your ranking, not an actual like exact measurement of where your your keyword or your pages are ranked for specific keywords. So keep that in mind. But I would do honestly, Muhammad I would have more. I would suggest more tracking through analytics or providing reporting through analytics and showing an increase of traffic and also conversion tracking.

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That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.

Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?

Hernan: I agree with you, Bradley.

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Bradley: Okay, sweet

Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?

question number two, I had this real estate client in the beginning of the year but I lost him in March just before we parted ways I got an MGYB RYS Stack delivered and blasted it with links from Dadea which is our link building service and MGYB as well. In the months since they ended up getting a new site made one of those industry template real estate ones. Yeah, I don't like any of those. But I know what you're talking about. Anyway, I just found that I still have access to their Search Console. And the traffic is absolutely skyrocketed like eight times as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I had left and it hadn't stopped could their meteoric rise really have been from the stack plus, thanks. Yeah, it could have very well been Muhammad because like you said, just before you parted ways in March, you had ordered it and got an ad delivered an MGYB drive stack right and and that's the thing that about drive stacks, guys is especially if you do what you did, which was, which is what we recommend is to build links to them after their you get the stack delivered is it can take several weeks before you start to see any significant results. But almost always you see results. And sometimes it's really significant results. And so again, it's like there's like a delayed reaction, it doesn't happen really quickly. And that's why a lot of people I think, they buy dr stacks and they they don't see a movement right away, and they don't build links to them and such and they'd say, Oh, well, this shit doesn't work. No, if you do what we suggest, typically, you're going to see it move the needle for sure, and sometimes significantly, and so in my opinion, I mean, obviously they could be doing other stuff as well. If you're, if you're not doing SEO for them anymore. Maybe they got somebody else doing SEO that you know doing well for them maybe, but it's very likely that a lot of the stack in the link that you built to that just took a long time for it to kick in, but it has significantly improved their results in traffic and everything else right. Did I haear somebody trying to comment?

Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.

Bradley: Marco, are you available?

Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.

Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?

Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.

Bradley: You could do that. You could do that. All right. Good question though.

Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?

Next one is Jason says, Hey guys quick question would which would perform better for a new GMB listing a p o box with a street address or co working location with the street address? My thought is while getting an address at a co working spot is a bit more expensive. Couldn't you use citations with CO working spot because it's a real business address and could even pass a manual Google review. Thanks. You know, I don't know because I still haven't had any issues using po boxes, guys. In fact, like I said, for some I still, I still use po boxes from time to time for some of the Tree Service sites specifically for the one brand, my primary Tree Service brand because I like being able to build citations and so I still use is the PO box method and and I don't have any issues. I mean, it's absolutely insane I actually took a screenshot for from my Gmail inbox with the filter for that particular client, because I get an email notification from answer Connect, which is the call center that I used to you know, to take all the lead information from calls, and I set it up set up a screenshot of just showing the calls coming in for that one particular client. We've got, I don't know, almost two dozen locations for now. But it's insane. It's like in the last seven days, he said 36 calls, tree service calls and it's it's crazy because he you know, he calls me about once a week to pay me and and you know, it's really good money, I can tell you that it's really really good money for for the amount of leads that we're generating.

So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.

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Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?

Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.

Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.

Bradley:That's correct.

Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?

So Joel's up. He says, Hey, question, Does an iframe with backlinks give better results? Like a YouTube embed video that has backlinks to it? Does it help every property that the video is embedded on? Okay. I'll give you my initial answer. And then I'll let Marco clarified because he's the iframe expert. If you have a video embedded on a page, and you send backlinks to that, or anything embedded right, GMB map, anything iframe done to a page and then you send backlinks to that page, it's going to benefit that iframe for sure. Now, if that same iframe is embedded on other pages, and you only send the links to the one page, I don't know that it benefits those other pages any but Marco, can you answer that?

Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.

Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.

Do You Use Similar Video When It Comes To Creating A PR Stack?

Fits is up, he says, Good day, gents. Thanks for you. Thank you. Thank you for this forum to get real questions answered with what works. Now when creating a PR stack with a video? Does the second PR in the stack need to be from the same video? Or do you need to change to another video? Or Won't it matter with more links? The Better to one video thank you in advance? Well, I'm not really sure I understand that question. When you create a PR stack with a video okay, so a video I guess embedded in a PR or linked to from within the PR either way, I think would be is what you're talking about in the stack does it need to be from the same video I see that's what I'm not, I'm not understanding you don't get it. Unless you're using some sort of a service that creates a press release out of a video I'm not sure if that if I'm reading it incorrectly or just misinterpreting it. But if you're trying to boost a video with press releases as part of and using press release stacking, then it doesn't matter if you're if you're pointing if you're using the same video and to press releases that

Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,

Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So

What Do You Need To Do After The Drive Stack Is Complete?

all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?

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Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.

Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.

Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?

Suggest any sites you guys have used successfully for getting user feedback on AB page testing. Suggest any sites you guys have had successfully for getting user feedback on A/B page testing you mean split testing pages. I mean Click Funnels does that but that's more of a you know you can track conversions and stuff. I know I haven't done a the conversion optimization stuff like this, what you're talking about here, but I know we use Hotjar to like heat mapping and stuff like that I know Adam handles a lot of that stuff so.

Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.

Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?

Yeah. Okay, so just good on page SEO and good ROI is drive stack be a good idea to rank?>/a> Well, yeah, absolutely. I mean, in fact, we you know, we always talk about SEO boot camp because Jeffrey Smith's course is just it's fabulous. What he's, what he's able to do with on page SEO is unparalleled in the industry. I mean, I haven't never seen somebody be able to rank like a outrank authority sites with zero or next to zero next to no backlinks, little or no backlinks, He's able to do it by the way he structures is on page. It's incredibly powerful. And so SEO boot camp, if you're not, if you haven't heard of it, guys, if you want to learn how to do on page two where you can like crush any one of your competitors, if you go through it and apply it. And then if you're doing any off page stuff, it only requires a fraction of what you would typically need in a competitive market to get results if you have your own page, correct. So if you build your on page correctly, you structure your site correctly. And then you mirror that with a drive stack. You've got 90% of your work done. Right, then you could do some of the other stuff like you know, link building to the drive stack, some press releases, you know, you could run some traffic into it, you could do several different things to actually get even better results. But what I'm saying is, if you know absolutely good on page SEO, and a good dr stack, where it's mirrored to your on page, right so it has similar structure and if you keep the feeling tight again, just like Marco said, just go look, watch

That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.

Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But

I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.

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Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.

Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually

I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?

I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?

I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below

Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?

Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.

Would You Consider Map Embeds From Sellers On Fiverr?

Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where

It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.

I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have

Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing

And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So

How Do You Increase The Traffic And Sales Of An eCommerce Website?

Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand

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You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.

Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?

Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.

The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.

Should You Keep The Same URL Structure For A Client Site That's Already Ranking?

Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.

Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that

It is like that's something else that you can do.

Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.

Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?

Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says

There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.

Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.

Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?

Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.

Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?

I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.

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How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

By April

In episode 237 of our weekly Hump Day Hangouts, one viewer asked how to keep the domain authority (DA) of previous citations without confusing Google with different NAP data of a new citation.

The exact question was:

Hi guys thanks for your time. If I register a domain and when I go to do the citations see that it already has citations from the previous owner. What is quickest way to keep the DA and build new citations without confusing google with different NAP data?

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What Is The Appropriate Number Of GMB Pages For A Chiropractor Targetting Different Addresses In The Same Building?

By April

In Hump Day Hangouts episode 238, one participant asked about the appropriate number of GMB pages for a chiropractor targetting different addresses in the same building.

The exact question was:

Hey I am a chiropractor. I started using several GMB with a different addresses in the same office building. I am taking up real estate nicely and will roll out more condition specific sites. How many is too many I have 4 and was thinking of going to 8 GMB

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How Would You Setup A GMB For An Essential Oils Company That Doesn’t Have A Physical Store But Has Pop Up Booths At Festivals?

By April

 

In episode 238 of our weekly Hump Day Hangouts, one viewer asked how to setup a GMB for an essential oils company that doesn't have a physical store but has pop up booths at festivals.

The exact question was:

Hey guys. I’m working with an essential oils company who does most of their business at pop up booths at festivals. Now they want to expand online and I want to setup a GMB for them. They don’t have a physical location so I would set it up as a SAB but not sure if I should make the radius their city or make it the entire country. Any recommendations? Cheers and thank you.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again https://www.semanticmastery.com/hdquestions. That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to https://www.battleplan.semanticmastery.com. But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at https://mastermind.semanticmastery.com and for those of you who liked using done for you services and like to speed things up and over to mgyb.co, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to https://mastermind.semanticmastery.com and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to https://www.semanticmastery.com/loganix, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root domain.com, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh, semanticmastery.com/loganix, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later


What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

By April

 

In Hump Day Hangouts episode 234, one participant asked how Google decides which brand should rank first when both of them have the same name.

The exact question was:

Hi Guys, one more question, did you ever run into a situation to take the number one organic / gmb rank from a competitor when both your client and the competitor had the same name in GMB, and nearly same exact matche domains? The both shoot for the same exact match brand name. What makes google decide that one brand is actually now another brand, eg one website overtaking the top positions / even knowledge panel in some cases.

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How Would Google Know Where Your Business Is Located Since They No Longer Require An Address?

By April

In the 233rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how would Google know where a business is located since they no longer require an address.

The exact question was:

Hi. In GMB, for service area businesses Google only requires a service area zip code or city. They no longer require an address. However, if distance is one of the most important ranking factors, I assume that providing an address would be important, otherwise how would Google know where you are located. Is that correct?

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