Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

This Stuff Works
Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

This Stuff Works
A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

This Stuff Works
I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

This Stuff Works
But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

This Stuff Works
Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

This Stuff Works
You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

This Stuff Works
Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

This Stuff Works
So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

This Stuff Works
There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

This Stuff Works
Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

This Stuff Works
There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

This Stuff Works
Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

This Stuff Works
Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

This Stuff Works
But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 250

By April

Click on the video above to watch Episode 250 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Probably now. All right, well, assuming that we're actually live because it says we're live. Welcome to Hump Day hangouts today is the 21st of August 2019. And we have got the full crew here. We've got Hernan on video which you know rarely happens normally he's robbing banks and so he has to work just guys do not show his video, but today we've been blessed. He's not robbing banks. So thank you, Hernan, for being here with us.

Hernan: Dude, I always come here in Hump Day Hang out! You know why? I came on video today because they want to show this. What do you got there? This is a powerful coin. They're rare. They're extremely rare. Just a handful of people have it, specifically this one. And so as you can see, it says POFU. So it's a POFU coin and we got one. I got one, a POFU Live 2018 and they're rumors that they might be a new set of these POFU Live 2019. So I'm just going because of the coin you know it's just a gift just to cut the check so so anyways yeah I'm really excited about that we have some good stuff coming up so if you want to hang out with the Semantic Mastery crew learn a shit ton of new stuff to grow your business make awesome connections and then have a good time and then maybe have a coin like this one but not this one like another one just come to POFU Live 2019 is going to be pretty cool.

Adam: I have to agree with Hernan. I couldn't have said it better yeah you'll get a coin and it will be there is I can confirm a coin this year and it will be unique so definitely show up like Hernan's doing it if it's just for the coin that's cool but hopefully, you're there for everything else. Um Let's go down the line real quick. Bradley, you're next on my screen How are you doing?

Bradley: I'm hoping that I don't get knocked offline again fucking storm

Adam: so let me know it takes a day off you don't have to make up whether the stuff you can just say it right?

Bradley: Yeah, I think I missed one Hump Day hang out or two to one was scheduled off and the other one I missed. You guys covered it for me in what? 250 episodes now? Yeah, about that. That's crazy, man. So, no, I'm not lying. There's really a storm out there.

Adam: Deal. Well, we got everyone here. Let's keep moving on Chris Are you there? Yeah, of course. Hey, how you doing?

Chris: Doing good.

Adam: Cool. All right just gonna keep moving Marco you there?

Marco: I'm incognito.

Adam: Marco we got something coming up next week, right?

Marco: Yeah, but it doesn't work.

Adam: Yeah. So we should have actually I might go and edit the webinar, which is what we're hinting at or I was to be you know, you'll learn how to find out what's not working.

Hernan: Let's grab the logo, let's scratch it, you know, like scratch it like that. That doesn't work like doesn't work.

Bradley: As I said, even if it did work, Google could shut it down at any time that you know how many times we've heard that over the last four years.

Adam: Well, assuming it doesn't work and people, but people still want to show up. What's it? What are we going to be talking about Marco?

Marco: Oh, well, hello, ranking Google using Google.

It's the whole basis for the whole principle. The whole theory when it first started was that it would be much easier.

This Stuff Works
And I don't know four years later, will show Wednesday because we just had an awesome case study posted in the Semantic Mastery mastermind we finally went after something e-commerce right. So well, this is local, this is local. This is local, we took on. I mean, I showed what Lowes, Walmart, Amazon, you name it all. All the big boys. We took them on and getting results and you can't get any better than I did. As they always say the proof is in the pudding. Right? Show me. Don't tell me Well, I'm going to show you the dress that people can talk. But I'm going to show you and so that's next Wednesday.

Adam: One hour before Hump Day Hangouts. So make sure you tune in early on next week on Wednesday, to hear Marco will talk shit and to see what's not working. Definitely highly encourage you, everyone be there. Just like Marco said with the live case study ongoing. We'll be talking about that a whole lot more. And if you're not, or if you're watching right now and you're not on the Semantic Mastery email list, head over to the website or if you're watching on the page, sign up, you'll get an email invitation to the webinar we're talking about as well as some other great stuff. So real quick, before we jump into the questions I wanted to say to if you're watching for the first time, thanks for joining us, you can always come here. This will be where the newest latest greatest upcoming Hump Day hangouts will be. And that's at semanticmastery.com/hdquestions. All right, and then the next step after that is to grab the battle plan. You can find it on the sidebar somewhere where you're looking at it or if you're watching the replay on YouTube, you can find the link down below. That's the best place to get started. You can

Looking for repeatable results. And if you're looking to take things up another notch or two you're starting or you're wanting to grow your digital marketing agency you want to join an experienced community you want to access faster access to real-world info, then the mastermind is probably the place for you to find out more about that at mastermind.semanticmastery.com and wherever you are in that area of those groups. MGYB.co is where you can get your done for you services. get hooked up with your syndication networks, you're always driving stacks, press releases, link building embeds and a ton more coming. To be honest, if you haven't been over there in a while. Go check it out at MGYB.co. Rob and team have been busy adding some services making some updates so go and check it out. And last but not least, if you're watching this on YouTube, hit subscribe button. Stay up to date with these as well as other videos that we upload from time to time. And help us out share the channel share the videos you like and give us a holler leave some comments. Let us know what you like and what you'd like more up

Bradley: Don't we have some new? Am I allowed to talk about the new packages coming out in MGYB?

Adam: Thank you kit. Well yeah we could say it's potentially because if it doesn't happen we don't want people to be depending on him but we're working on them will say and hopefully they come out so yeah I want to talk about that, Bradley.

Bradley: Well we've got some new packages coming out soon very soon with that will make it a lot easier for you guys to place orders because it's kind of like bundle pet services depending on competition levels like different you know, we've kind of a Rob is put that into the link building packages and embed packages now which is great because it makes it easier instead of you guys trying to have to figure out what's best or have to contact support to figure out which configurations are best depending on your competition levels and stuff that's going to be suggested right within the sales or the order page excuse me, so it just be on the lookout for that we've got three new services new packaged services bundles essentially coming with in the next week or so.

This Stuff Works
Adam: Outstanding! Guys, that's all we got right now. Anybody got anything you want to toss him before we hop into questions? All right, well, the last thing I will say to like Hernan was talking about with POFU Live, if you haven't grabbed your tickets can be in Denver, October 11 to 13th. Just go to POFULive.com. Grab it there. And I encourage you to grab a VIP ticket. It's a great way to get an extra day of the event we spend a day right before we start with everybody and we go out to an event, have some drinks out some food. And it's nice to get to know everyone beforehand and then roll into the event you already know everyone, it's a little bit easier. And just a lot of fun here at

Bradley: Plus one. When some of us drink we tend to get a little bit loose with information. So

Adam: I don't know where my face and Bradley's is for everyone else. But like yeah, that's all right. I guess it's just one at a time. So yeah, talk to Bradley get all the secrets you've ever wanted.

Bradley: All right. If we can jump into it. We got a lot of good questions already. So let's do it. Grab the screen. Then you guys confirm that you see my screen? Yeah, we can see it. Okay. I don't know if I can. Does it lock on me when I'm sharing the screen? Do you know? Does anybody know?

Hernan: It does actually Yeah, it does.

Bradley: Okay, good. Alright, cool. So let's get into these.

What's The Best Way To Do A Proper NAP Citations For A Service Area Business Having Multiple Zip Codes?

Let's see, the first one looks like it's going to be this one says what's the best way to make a right NAP on citations for a service area business considering that this kind of business can have multiple zip codes since he or the business provides service for an entire city? Well, the citations you're supposed to use whatever the physical location of the businesses, that's the address, the name, address, phone number, that's what a citation is, right? And a P stands for name, address, phone number. So you list in your citations, the actual physical location of the business regardless of the service area. Doesn't matter what your service area, it doesn't matter. If you just Service, eight zip codes, you're going to put the zip code of where the business is physically located. And it's absolutely critical that you have consistency across everywhere that your nav is published. Its data consistency. And it's really, really important with citations. So I know what the Google GMB site if it's a service area business or GMB profile page, whatever you typically want to hide or not show not display the actual physical location. So it basically just hides the street address, but it will still show the city and you know, where the business is located. But force most citation directories or even non business directories, but places where you're going to publish the name, address and phone number a mention of the business which is still considered a citation, you're going to want to make sure that you have as much of the data you know like a lot of business directories are going to require you to have the full street address anyways regardless of whether you hide it or not in GMB.

This Stuff Works
So what's important is that you make sure that you're consistent wherever it's published. In some cases, we've talked about, you know, being able to not show the street address in other places that it's published. For example, if you're going to publish a press release, you could choose not to list the full street address and just do the business name, city state zip, instead of the street address, city state zip. But again, most business directories if you're specifically talking about traditional citations, if you're going to be publishing business directory listings, they're going to most of them are going to require a full street address. Good question.

Marco: Just to reiterate, a citation is any mention of any of the three points right in the business which is the name, address, and phone number to any of those three, can be a citation. It has nothing to do with other zip codes or service or anything else other than the zip code where the business resides. Because that's what the citation is referring to where the business is the name of the business and the phone number. That's a citation.

Should You Use A VPN Or A Proxy To Prevent Footprint Issues When Using Multiple Google Accounts In One IP Address?

Sweet. Okay, um, here's another good one says, hey guys, I have about five or six Google accounts that I access from the same computer. Some are more personal, but there are two that I would like to do more SEO on for business. Should I be thinking about a VPN or proxy to prevent any sort of footprint from one IP address? No. That's one thing you can do. But we that's not even really the most important thing anymore. The most important thing is for each one of those profiles, Google profiles, accounts essentially, to start accruing and building its own history. And one of the ways you can do that is use something like BrowSEO or Ghost browser.

I think we have actually linked either one of those https://www.semanticmastery.com/browseo or the other one is just Ghost Browser https://www.semanticmastery.com/ghostbrowser. I know, those are what we've called or I've called browser keeper apps. I don't know if that's the proper name, but it's what I've always called them. And what that essentially does is allows whenever you log whenever you go into an account, it basically keeps the session logged in. Right? So it's an app that keeps your session logged into that browser for that particular account or profile. And what happens then is you start to accrue a history. And what's odd about using like a VPN or proxy, which is what we used to do years ago, was we would have to switch accounts like every time we would switch accounts, we would do a browser, clear cache and cookies essentially. And then we would maybe run see cleaner, for example, which would do a deep clean of cookies and clean like zombie cookies and things like that. But and then we would log in, but that's really odd now, because how many people are logged into a Google account and then log out from a single device and then log in to a different account? It's very rare. And so that actually throws up red flags. Your best bet is to use a browser app, I think goes browsers probably the most popular right now that I'm aware of. And just set up a profile for each one of your, you know, Google accounts, essentially. And then each one of those will maintain its browsing session for no matter what it is that you do unless you, you know, purposefully clean it. Does anybody want to comment on that?

This Stuff Works

How Do You Create Cost-Effective Images For GMB Postings?

Good. Okay. Moving on. Fitz is up next. He says Good day, gents. Thanks for offering this form to help us. My question is how do you guys create images for posting to GMBs? If you're posting for two times per day? That's a lot of images. How can that be done cost-effectively and efficiently? What would that cost approximately? Thanks. Um, well, it you know, I don't know what it costs depend. It depends on how you know how you're handling it. My VA is my blogging VA is we don't have any accounts that we post four to five times two per day, four to five times per week. Yeah, sometimes seven some cases 10 times a week, which would be twice per day Monday through Friday, but my VA is typically using a combination of customer or business provided photos, right. So for most of my clients, I have a shared Google Photos album that they or staff members of their business deposit photos into, that my VA has access to. or we use so it's a combination of customer provided photos or you know, you know, client-provided photos, stock photos, which we don't particularly like to use, but sometimes we still use them anyways. And also grabbing images from YouTube. We've talked about that many times. So find YouTube videos that have you know, relevant scenes or images for whatever business it is that you're promoting. And use make sure that your select high resolution of the video player and just pause the video take a screenshot of a YouTube video and like an image from the YouTube video. That tends to work well because you can get topically relevant images that are unique because they're not, you know, those are going to be unique. Very, it's very unlikely that any of those have ever been used anywhere else on the web. And it for geographically or you know, geo relevancy, you can take screenshot images of like, known, you know, landmarks and stuff around the business from maybe Google Street View or maps and stuff like that. Just got to be careful that you don't have the Google watermarks in them. Because that could be you could get in trouble for Google for that. Anybody else wants to comment on that?

Marco: I showed in local GMB pro training how to get unlimited local images. Yep. And how to get rid of how to avoid the watermark that that's all it's all in the training.

Bradley: There you go. So as far as what does that cost approximately? You know, again, my VA is just do everything on a pay. Most I've got one VA that I pay hourly, but the other for blogging, but my other VA is they discharged on a pay per post basis. So it's just you know, wrapped right into the service. It's up to them to generate the images. In the case of stock images, I fund an account or my clients one and account depending on what the agreement is with my clients, like, you know, so some clients have funded account my VA has access to that other clients, I actually, it's just wrapped into the monthly retainer, so I actually fund it, but it's not very expensive, you know, depends on how what kind of arrangement you have with your VA. Right? It's very cost-effective guys. Content marketing is one of my primary sources of revenue for my agency because I pay a VA a set amount and I mark it up usually at least 100% if not 150%. So you know, I'm making money off of basically just providing them with the tools and the knowledge of how to do it. And it's great because it's just money, its revenue on autopilot, so

Okay, if it says having a good day, send a quick donation to Marco's charity having not so good a day client or Something driving you nuts. Get back at them and send a small donation. Okay, that's cool fits. I think Marco would appreciate it.

Marco: Yeah, thanks a lot for I really appreciate it. We're always needing money, though. Yeah.

This Stuff Works

Can You Turn Off An RYS Drive Stack From MGYB Store That Is Targeted To A Client's Web Property?

Gordon's up, he says, Hey guys, thank you very much again for the great help you provide on hump days. If you order an RYS Drive stack from the MGYB Store and have it targeted to a client's web property? For example, the GMB listing, can you turn it off? And for a later date if the client stops paying you? And if so, is that something that average consultant can easily do? And if so, how much would MGYB be charged to do it? Yeah, it's actually really simple to do. Because if you're, you're the ones going to be managing it for them anyway. And all you have to do is either go in and delete the drive stack entirely. Do you have access to the Google account, right? The driving because we you know, when you buy a drive stack from us, we're going to create a new Google account, then build everything in there and then we'll share it with you and you can take ownership of it or do whatever you want to do. But the Google account that we create, when we create the drive stack that that's going to be the original owner of the drive stack anyway, so all you gotta do is log in there and just delete it as the owner, right? If you want or just turn it set it to private again to where nobody has access, only you are the owner has to access. However, we do know that.

Marco might be able to comment on this, if you turn something not to the public, but to anybody can view that has the link, you can still pass the juice through that even though it's not publicly available on the web. But Marco if you turn it to private to where only people that have them or if you set it to private to where only specific permissions can be given to you know, very specific people. Does that stop passing juice or will it still pass juice?

Marco: I haven't tested that. I can't ask for that. But I just said it's a private sense. You're going to be doing a whole lot of work through that. And then you go in and you just turn it to whatever else you want another client, something personal, you just have to edit it right in that in that niche in that category, whatever it is that you're targeting. So don't just set it to private while you go in and you edit the content. What I would recommend is eliminate the Gsite altogether and then build a new one with the old dr site that's been edited.

Bradley: There you go. And that's something that we may be able to do in the future. I know Marco has been working on that, being able to go in and edit drive stacks and add stuff to them after they've been the initial ones been built. But that's not available yet. You guys will know about it when it is. Alright.

Are Video Embeds On GMB Posts Useful When Ranking GMB Listings?

Next question. He says By the way, you mentioned previously that we can create a GMB post with a video embedded in it and then use that URL post to run an MGYB embed job but will that provide any significant ranking power to the GMB orr just the post itself? Thanks again. I've not done any of that Marco might maybe Marco you can comment on that I've not done an embed gig for an MGYB video post. or excuse me for excuse me a GMB video post. I have no idea if that would do anything or not. Marco, can you comment? Hello. You're muted.

This Stuff Works
Marco: Yeah, sorry about that. So you do an embed run? Well, that provide Yeah, it's an iframe. It's an iframe of the post that has an inner page on the GMB. So of course, it's going to pass power to everything.

Bradley: Okay, yeah, I mean, again, I haven't tested any of that. That's why I couldn't comment on that. I know the embed gigs that we've got running in MGYB right now are working crazy good. In fact, that's what the case study that Daddea have posted on our mastermind today was about specifically about a combination of our services but the embeds being a big component of that. And, and it's working really well it's working well for GMB map embeds. It works well for video embeds it's just it's you can do you know you can iframe pretty much anything so there's a lot of things that we can use the embed service for right now that are super powerful. So

Hernan: yeah, I wanted to add something real quick so that we don't forget I don't forget before I forget, as you say that if you like what you're hearing if you like all of these back and forth between Marco and Bradley and the people within the mastermind, you should really consider joining the mastermind. There's a lot of high-level technical SEO people in their there are also a lot of business owners right now that are crushing it with all of this stuff that we cannot share publicly. So I would recommend that if you love what these guys are saying Come join us because you can have a lot more of that's

Bradley: gold star for Hernan again. It's a good Good, good plug for us, buddy. Thank you.

Does Ordering A Single Tier 1 Network In MGYB Requires Modification To An Existing Syndication Network You Own?

Alright, so the next one is I already have some syndication setup using IFTTT and my blogs, RSS feed to Facebook, Twitter, and Tumblr. If I order a single-tier syndication network, will that require modification to my existing syndication? Or would Semantic Mastery just create a new network from scratch? Thanks. Yeah, typically, we're going to just create a new one from scratch, which it's okay. We're not because remember, we're not going to create a Facebook page for you. We don't do that. For a Facebook profile, we just don't do that. Twitter. Yeah, we can create we would create a Twitter account typically an A new Tumblr account, and it's okay to have more than one Tumblr or Twitter. I don't I'm not so much of a Twitter user. It's part of the networks but I don't know maybe somebody else can comment on if it's okay to have multiple Twitter accounts for the same brand. But you can have more than one Tumblr blog or more than one WordPress blog in a syndication network for brand

The goal is not to create a whole bunch of them because that's very spammy. But it's okay to have, you know, an additional one or two, it's not going to hurt us, you know, especially blog properties, it's really not going to hurt you just don't want to. What I recommend not doing is creating multiple syndication networks full-on networks, for one particular brand were the only content that's ever published to them, is the content that's republished, repost it syndicated from a blog, the money site blog, and that's because that leaves a footprint, which is clearly used from an IP, you know, search manipulation. But as far as, you know, if you just have a couple of syndication points like Facebook, which we're not going to touch anyways, Twitter and Tumblr. I don't think that would be an issue. Can anybody comment on the Twitter part of it?

This Stuff Works
Hernan: I don't think so. Either, unless you're pushing really, really hard on getting those index, but it's really hard to index a tweet, right? So I don't think it will be it will be that big of a deal. We have experience sending people through t.co, which is Twitter, you know shortener through goo.gl. And all that sorts of shenanigans, which we had. And you know, it did move the needle. So I don't think it would be any issues doing that. I wouldn't, I would still keep it like natural as possible. Yeah. Well, usually you don't have usually like any company out there. If you think about it, any company or business unless they're opening Twitter accounts or Twitter profiles for different branches, they don't have like a lot of Twitter profiles, they have like just one main Twitter profile, and then they seem to get out of that. So I would follow that route.

Bradley: Yeah. And also keep in mind, if it's a Twitter account, if you've already got a Twitter account that you know, you actually really engage with the company and the brand does or whatever that actually engages with, you know, has followers and that kind of stuff and it's being really used. Then if you have another one that's created as part of the network, when you buy it from us, it's not a big deal because it'll basically be standing

Anyways, until it gets, you know, a lot of engagement. And if you're not actively using it other than just posting tweets to it, it's probably not going to affect anything. But that said, just contact support and say you've already got your own Twitter account. Again, Tumblr, I wouldn't care about having a second Tumblr, but Twitter, if you want to just contact support and say, Look, I've already got my own Twitter account, please omit that from this network, we can certainly do that. It's not I mean, then you don't even get to worry about it. You just got one Twitter account you're already connected to. So it wouldn't be an issue. Right? It's a good question. Oh, there's also I have a lot of your services appear to benefit sites, excuse me.

What Semantic Mastery Services That Are Beneficial To Location Independent Affiliate Sites?

Also, a lot of your services appear to benefit sites focused on local SEO, what Semantic Mastery service would or would not benefit affiliate sites that are location independent things. Everything that we have will benefit any sort of site we you know, we've talked about a lot of our stuff in framed it as a local SEO type or local You know, it produces results for local because a lot audience does local lead gen or local client consulting. So, you know, that's why you hear a lot of that. However, there sound SEO principles that will benefit pretty much any sort of project. And as Marco always says, which I know, Marco, I'd like for you to chime in on this. Your local is relative. So all of the stuff that we do are really entity validators. Right. So, for example, a syndication network that helps to solidify the brand, right? We something else, kind of a newer term that we're kicking around as an entity loop, right? Because that's part of what we do with our @ID pages and all these other things that we create these loops that helped us solidify the entity and it basically puts all these different assets out there on the web, that reinforce what the entity is to Google. And so syndication networks, drive stacks, @ID pages, all of those things are part of that. So Marco, what can you say about that?

This Stuff Works
Marco: Well, I've talked about. There's quite a bit, right we've all talked about this local is absolutely relatives how you look at it. If you box yourself in and you only see relative as your neighborhood, then you're never going to rank for your city because you stuck in your neighborhood. If you only see the city, then you're not seeing the county and if you only see in the county, and so on, and so on and so on. What matters now is the entity, the overall entity, and how you're relating the entity to the niche. If the niche is global, and you focus on local, then that's where you're going to get stuck because you have a global entity but you're at a local level, and vice versa. So it's it's really how you focus on it and how you relate your entity to the niche that matters whether the niches local, whether the niches nationwide, just whatever. That's how you need to look at it and again, next Wednesday during the RYS anniversary webinar. We are going to show an ecom store, where do we I can't say the name of the ecommerce store. But it's getting just fantastic results. And, you know, ecommerce is not local, or at least this one. It's not targeting anything local. It's really global and focused on the US, of course. But it just goes to show that if you do it the right way, and the way that it's taught, right, because the training is there in a specific manner because that's how it works. So as long as you follow the training, there's no reason why you shouldn't be able to replicate results. It's when you start veering from the training and like cutting corners, or not doing everything that we tell you to do, that the results just won't flow. You cannot expect it to work. The way that it works for us. If you cutting corners, if you know everything that we tell you you should do.

Bradley: That's a good point because last, not last week, because we didn't have a mastermind webinar last week, but the week before that was part of, you know, we covered that I covered that a bit in-depth because you can't do one part of everything that we teach kind of builds upon each other. They work for hand in hand, the sum of the parts are large, the whole is the sum of the whole is larger than this, the whole is larger than the sum of its parts. Does that make sense? I think I said that right. This time, it took me a minute to think through that. But the whole is looking bigger than the sum of its parts. In other words, if you put all of the components together, that we teach in the way that we teach it, then you will get a significant effect from it. But if you just do, one, one of them, or two of them were bits and pieces of them. It's not like let's say there were four components, right? If you only did one component, you're not going to get 25% of the results. Right. It's lesser than that. Like, in other words, if all four components are put together and done right, then you should get 100% results right well

Whatever the hundred percent is, I'm just saying, if you just do one of those four components, then it's not going to give you 25% of the results. It's less than that as my point, you have to do the things that we you know, the way that we get results is what we teach. I know there are other ways is more than what there's a there's more one way more than one way to skin a cat right? So there are other methods out there that will work as well I get all that but you know, we teach what works for us and it works really well and we haven't Knock Knock on wood we haven't had to deal with any penalty issues or anything in years. So and you can feel very blessed for that reason. But if you just doing parts of it, it's you're not going to get the full results. So as Marco said, you want to follow the if you're going to be using our stuff, use it the way that we suggest using it including building all of the components out and putting them together with the correct way. Okay, don't cut corners or you won't get results and then you'll say oh, well their stuff doesn't work. Now every time we have to analyze somebody that claims that stuff doesn't work. It's because they cut corners essentially or they didn't complete all of the stuff. So

Marco: we just had someone who ordered a drive stack without the G site say that it's been over 21 days cleared the Google that why am I not seeing results? I thought someone said that I would be getting results.

This Stuff Works
We never said that if you read is the thing when we deliver the drive stack and the decision or anything that has to do with our is you get it done for you User's Guide. I wrote it so I thought what the fuck is in it? I I tell people specifically, this is what you need to do sometimes. all that's required as a drive stack, this is how I say it. And then at other times, you might be able to do more. That's why we came up with the battle plan. The battle plan is very specific syndication network, drive stack and then into the drive stack you might need press releases you might need embeds, you might need you might need link builds. You might need to push videos, you might need another embed, run another link building right

On this ecommerce store, I went to 300,000 links before it got a nice push. So it's sometimes it's not just a one, but about link building push. That'll do it guys, it depends on the competition. If you're going up against Amazon, and you get 2500 links to your drive stack. Are you seriously telling me that you're expecting results against Amazon? with that? It's a joke. I mean, you have to look at your competition, get your competition, understand how much work it is that you need to do to take on your competition. And is it going to be worth the money going after that competition Are you better off going after something else? But if you're in it to win it, then you have to go balls to the wall, you have to go out you have to just hit it and hit it and hit it again until you get the desired results but you cannot just get one thing. say okay, this is good enough nominate What was it? I'm going to rank for Toronto DUI attorneys I lawyer DUI attorney. No, no.

Bradley: We got to tell that story real quick. We had a member come and join our mastermind This is three or four years ago now. And he was in our mastermind for I don't know, maybe two months, he built a syndication network that was only partially complete. And did like, three posts to his blog for targeting DUI attorney Toronto or on it was in Canada, either Toronto or Ontario or something like that DUI lawyer DUI attorney. And he basically said your stuff doesn't work. Because I'm not ranking on page one for DUI attorney Toronto or whatever it was. And I said, Well, let me take a look at what you got. It was a partially completed syndication network with three blog posts. And that was it was like I was like, Yeah, you're I've done work. So it was funny. He didn't stay with us.

What Type Of Report Should You Present To The Client After Building A Syndication Network?

Anyways, long as Let's move on. The next one is after building a syndication network for the client. I like this question. By the way, after building a syndication network for a client, what's the best type of reporting you could do for them to make sure that they know it was worth it? Well, in the past years ago, up until really last year, I would have said, you know, rank reports are one of the ways that you could you could show a client that it's working because as long as your remember, syndication network alone isn't going to do much it does help to solidify the entity, there's no doubt and I've proven that recently, even with the most recent business that I launched. But the trick with a syndication network and always has been is to post publish consistently and regularly to it. And especially if it's connected to a money site. It's the same thing for YouTube. Because what happens is it will theme the network over time. In other words, it starts to build up more authority and relevancy, topical, relevancy, and location, relevancy if it's for local stuff.

As more content accrues across the network, right?

So and they become aged and more trusted and all of that. So the idea with the syndication network is to, and this is what I always recommend guys, and I've said this since day one when it comes to client work, content marketing is no, it's not an option. It's part of my SEO, monthly services, right, that they're paying them monthly. And part of that is content marketing, which includes blog posts.

You know, if it's a lead gen property that I own, I might not blog all the time, or I might not have vas blog all the time. Because once I get results, and I get it to rank, and typically I, you know, can pull back in some cases, I can pull back to where it reduces my expenses for lead generation properties. But for clients, I always tell them, Look, if we pulled back, there's a possibility that you could slip in, you know, in results, you could stop getting as good results, and then there's always a catch-up period. So there's going to be a delay but between when you start to stop getting good as good results and the time that we can get them back for you. So I just recommend never taking your foot off the gas. So that's what I always recommend to clients and so it's an ongoing thing.

As far as how do you report to them like I rankings are no longer my primary reporting method, I still include rank reports. I'm not gonna lie to my clients, guys. But I made it clear to them well over a year ago now, that it's because of the way that the algorithm is now with mobile index first and proximity and all of that, that the rank reporters are very, they're inaccurate, they may provide an indication as to the health, the ranking health of something but they are there they are really rather inaccurate. Because it really depends on where somebody is, what kind of device they're searching from their search history, all of that kind of stuff influences search rankings now, for each individual user. So what we focus on and I know my partners will agree, is that we focus more on providing traffic kind of statistics that so analytics GMB Insights, Google Search Console. For Search Console, you could show that there are years the site is being given as getting more impressions, which means that the site is being recognized by Google for more keyword search queries and given impressions. You could for Analytics, you can show traffic increasing for GMB insights, more maps activity, you know, impressions clicks, click for driving directions as storefront phone calls, those kinds of things. So, my primary reporting methods to my clients now are analytics GMB Insights and Search Console. And if I'm doing AdWords stuff, obviously, you know, Google Ads stuff, I can show them ads, traffic statistics, and in rank, reports are always thrown in there, but they're kind of a secondary thing. They're not you know, I've made it real clear that they're no longer the primary reporting method.

This Stuff Works
Marco: Alright, so specifically, around or regarding the syndication network. The conversation needs to be around branding. And ongoing brand recognition. That's how you're reporting well. The initial conversation with the client, that's what needs to take place, you're going to tell the client that you're going to have the brand throughout the web, you go you and that you're going to be working on ongoing brand recognition, which just means that you go and add, because we have a ton of an update videos, you add new profiles, according to the updates that Bradley does on an ongoing basis. It's very simple you keep if you keep the conversation that way, and that you'll be working on the brand and that you'll be working on brand recognition, then you can bring in content syndication of as part of it, because the only way that you could that you could get the brand that you can get a branded correctly and you can get the brand recognized is by posting on a regular basis into these different social media web two point O properties that you're going to create. That's how I would frame the conversation with the client. So that

There's nothing else that you have to account for it no ranking or anything else. Now, as Bradley said, the second part of this would also be that you're paying for me getting paid for results. That's at least how I do it. And I know Bradley does it the same way my partners do, you get paid because you produce results. And so as long as as long as you can show that you're producing results, which is all of the things Bradley said and also phone calls, you make sure that you have a way to get into those phone call your clients phone calls to see and to be able to show the client that you have affected the number of calls that have come into the business on a monthly basis and it's because of your work and what you've done. That's how I would frame the recording.

Hernan: Yeah, I totally second and third, what these guys were saying. The reason why is because if you if you're providing a keyword report, you're missing so much like you're leaving so much out of the table because people do not search as the Google Keyword Planner tells you that they search, right? They have so many variations, but they are infinite variations of any keyword imaginable. Right? So having that in mind, the reality is those business owners, they don't get they don't care if they're like ranking number one or number two, what they do care is how many new clients you're generating. So the best report, in my opinion, would be a really simple one would be before hiring me or my firm, my agency, how much how many how much money or how much revenue how many sales you are doing? Now after hiring me 30 days 60 days down the road has done increase. If it does, then that means that we're doing something right. So just like the bare-bones reports that will be added, you can add impressions, you can add the increase in traffic, I don't know the longer length of sessions, you know, under website decrease, decrease the bounce rate and all that good stuff. But at the end of the day, what our business owners should be focusing upon is, is your help helping them or easier or your services, helping them move the needle and move their business forward. Right? a business owner that is like focusing on Oh, well with you, we decrease one spot, or we, you know, like, we lose like 10% of our rankings, that guy is putting their, their main focus and energy where there's where it shouldn't be, which is that's your job, you know, that's why they're hiring you. So that's my two cents.

Bradley: Okay, oh, I have an update. I had a client that had a GMB that was suspended from their new Pest Control industry. And I just went in and made a slight edit and it got suspended and it's a legit business. It's been legit for seven years. It wasn't spammy. Nothing I did was spammy. We've never done anything spammy for that business. And it's always

This Stuff Works
Just dominated in its local area, and then it got suspended. And it took, I tried to do a reconsideration request or reinstatement request. And I got denied and it took four weeks for them to reply back finally and say that Nope, it's in violation of quality guidelines, which is total BS. So I replied back said, you know, please explain, you know, there's nothing was, you know, anyways, I rebooted it, but of course, I never got a reply. So I talked to my client about two weeks ago and told him that you know, I was going to have to create a spam listing in the same area in order for us to generate a new one unless he want wanted to go through the processes the actual business owner, the bonafide business owner, because I did it through my manager account as a manager of the GMB but I had him do it. I asked him if he would do it under his owners' account. And so he submitted a reinstatement request. And it took only about two, two weeks, maybe two and a half weeks and we just got notification yesterday that the listing has gone live again. And I've confirmed that it is back. So just so you guys know if anybody that has a GMB, you know, the newer ones I don't know, but this was an aged one it's been in existence for like seven years and it got suspended because of just a slight edit that I made to it, which was bullshit. It was just one of those algorithmic suspensions, I believe, and but they wouldn't allow me they denied my request to reinstate as a manager. But as the business owner, he was able to get it reinstated and about half the time that it took them to even reply to me so just so you guys know, that's something you may want to check out if you run into the same issue. Okay.

How Do You Create A New GMB Listing For A Business Expansion Without Changing The Existing GMB Page?

Okay, wills up and we've got lots more questions, guys. So I'm going to try to roll through these a little bit quicker will says Hey, guys, I have a client that has a current GMB listing and has recently expanded to a new location. He doesn't want to change the current GMB listing and instead wants to know if there's a way of creating a new GM dealer listing for the new location. The new location has its own phone number and business address. Thank you. Yeah, absolutely. Absolutely. If it's especially if it's got its own business address, that's a genuine new location. So there's no reason why you can't set up another GMB listing for that. postcard verify it to to the new business address, all I would recommend is that you create a separate landing page on the same if you're going to use the same website, just create a location-specific landing page and use that as the website URL and that new GMB listing for the new location. So it makes sense. But yes, as long as you got a unique address and a unique phone number, and like I said, I would recommend using a unique URL, not a new website, just it could be a location page and inner page of the same website. This location-specific so your brand.com/locationname, does that make sense? Or city or whatever like that they use that as the actual website URL. Then there's no reason why you can't create a new GMB for that I would absolutely do that. Okay.

Marco: Totally agree.

Should You Use The Blog In Shopify Or Should You Build A WordPress Blog On A Subdomain?

Bradley: Moving on. The next one is some very nice things that this gentleman says and he says question one actually, I am trying to rank a Shopify store for the syndication network. Oh, I'm trying to rank a Shopify store and for the syndication network, I have two options which I guess a) either host a WordPress blog on my subdomain and use it as the syndication source or b) just post blogs on Shopify as they have an RSS feed so I can use that as a source. So I'm confused about which way to go that provides more link juice and authority to my main ecommerce site. Also, if I have a normal woo commerce store, Then should I use a blog subdomain or not? Okay, I'm not an econ guy. I'm going to give you my opinion and maybe some of the other guys can chime in because I know really none of us do much any calm stuff, really. My opinion is if you can blog on a Shopify store that may be great, typically that you can get a little bit more authority from blogging from the actual money site itself. But I don't know how much how, first of all, how those blogs posts are going to look, I don't know how you know what it looks like when it's syndicated. In other words, I don't know how much control you have over the content that you know, like the like, is like a WYSIWYG editor. In other words, can you add elements to the content and you know, the blog posts, all that kind of stuff? I don't know, because I've never done Shopify stuff.

This Stuff Works
With WordPress, you know, what you know, I know what you can get with WordPress, and you probably know as well. So if you use a subdomain on an ecommerce site as your blog as content center, distribution engine, essentially, you know that you have really a lot of control over the content and how it's formatted and the elements and what it looks like and what it looks like syndicated and what happens if you mirror and we always talk about this, you know, network Empire kind of coined a term it's called theme mirroring. So if you mirror and if you create a subdomain, a blog, a WordPress installation on a subdomain for your money site, then if you create a theme, mirrored structure, so in other words, a silo structure based upon the categories within your store, and you basically link your category URLs, do a 301 redirect from your category URLs over to your category pages on your money site. Then you do all of your blogging from your subdomain, you place your posts in the correct categories, which you know and do all of your internal linking to your store pages, then you can use the blog and still push 90% of all the juice back to this the money site. So you know, the the main site, the root domain, which would be your Shopify store, we've had I know I don't really do any ecommerce stuff, but I have done content marketing for ecommerce clients in the past and we've always been able to get really good results doing that exact same method that I just covered. Does anybody else want to go on that?

Hernan: Yeah, I want to come in something. But now Yeah, I want to I wanted to say real quick that Shopify does come with a block solution and it will allow you to SEO optimize it. But the reality is that here with a WordPress subdomain, I would like to know what Adam has to say about this because I know that he's been playing with Shopify a little bit as well. But with a Shopify store, like if you're trying to rank on Google for your Shopify store, go the WordPress route, like WordPress is second to none when it comes to SEO capabilities. Yeah, like you can get away with the Shopify blog. But it's not like unless you're doing paid media, which 99% of Shopify owners, you know, do paid media by, by that I mean, sending traffic to an article via Facebook ads or Google ads or you know, sending like actually paid traffic to your store, which is like 99% of the Shopify stores out there. Other than that, then I would definitely suggest what Brad is just said because you can control that way. One of the, if not the best one of the best SEO optimized platforms in the world, which is WordPress, if you're planning on blogging, right, number one and also number two, you can still leverage the ease of use that that Shopify has. So that would be my take on it.

Adam: Yeah, I'm basically going to pair it with what Hernan says and just agree I would probably go with if you have the choice, go with WordPress, especially if you're more familiar with it and getting it set up. But other than that, as far as the actual benefit these days, I haven't seen anything. Have you guys seen any actual studies recently about whether that Okay, yeah, we should dig that up? If anyone's watching in the scene one recently let us know. Yeah, I've been working a lot with the emails and optimizing like actual landing pages but not so much the back end or you know using subdomains. So

Marco: Yeah, I don't know one against the other, but the econ taste study it will be talking about next week is a.com TLD with it with a blog. It's not a Shopify store anything it's built on WordPress. Right. WooCommerce. Yeah, that's what's getting. It is WooCommerce. And that's what's getting syndicated. Right. It's getting syndicated from the from the.com TLD. Right.

Hernan: Yeah. So Shopify, it's really, really powerful. And it's not like it's simple. Because you don't want to you don't have to fuck around with hosting and whatnot, they will allow you to add subdomains to your domain. And then at the end of the day, like, you can still use Claudio, which is the solution that animates you know, he's really good at that. So you can use Claudio to you know, to send emails, and then you will be basically getting the best of both worlds, which would be the SEO world and the ecommerce store. It'd be pretty cool.

This Stuff Works
Adam: So yeah. I'm taking the page off finance book to the like, if don't spend so much time worrying about it, like if it's going to take a couple of weeks, like or a month, you know to like get the subdomain or get the client or who if it's yours, like, just start getting some content out there. And you can you know, switch the syndication point like start if you've got content, check out Shopify that way, if you are doing this for a client, maybe you know how the blog works when someone's like, no, I refuse to do it this way. But in the meantime, yeah, would go the WordPress route.

What's The Best Way To Link Review And Curate Content To The Money Site?

So question number two is for creating blog posts, both review and curated type posts. What would be the best way of linking to my money sites? Should the blog content be linked to category pages or direct product links, either-or, in some cases, both? It just it really just depends on what your content of the blog post is. So for example, my blog is about 10 best baby products. So what I linked to all 10 products individually or just the baby category page. In that case, I would probably link to the category page but you do want some internal link diversity. In other words, you want to keep your silos tight. So what I just mentioned about if you're creating a blog on a subdomain, and like WordPress blog, essentially, you're going to want to silo the site into categories just like you would have your products. So you know, your products go into specific categories, because it's logical for them to go into the categories that they're in. Well, you want to stack your content the exact same way. So again, you would, for the WordPress category URL, you can set up three one redirects from the category URLs to the category pages on your money site, your Shopify site, or ecommerce site. But then in the actual blog posts themselves, as I said, you want to have you want to any posts that you place in a product category, and likewise, a content category on the blog. You want to link to both the products within that category and the category page itself, not both at the same time all the time. What I'm saying is you do want to switch up your internal linking strategy somewhat to were sometimes only into the category page, sometimes you're linking to a product or two within that same category. And it really just depends on what the content is about. But in that case, I wouldn't link to all 10 baby products individually. I mean, you could, it wouldn't hurt anything. Because as long as they're all still in the same category, it's still going to pass some juice. But what we teach in the mastermind, and I know I can't get too deep into this at all his specific ways to do internal linking now, especially within silo structure, tight silo structures, that can get really, really good results. So again, I would recommend it. What you don't do though, is cross-post from within one category to another with internal links, if it makes sense to do so from a reader or viewer standpoint, for strictly SEO purposes, you don't want to cross-link from the within the same post to other categories or other products within other categories. If you're going to for the users benefit, then nofollow those links as a nofollow tag or attribute to those links, okay.

Marco: Back to a nod or heads of the network Empire again, brilliancy still works like crazy. So if you work bottom-up so that your blog posts are pushing up that top-level category, just say you think I think about it this way you going, you're going after the top of the pyramid, but what holds the top of that pyramid is all the work that you did on the bottom. So pushing from the bottom up, you pushing up that top-level category, your top market level keyword, and all of the work that you do to push that top-level category up is going to carry everything up along it as up as the top market level category begins to climb up in the SERPs. it'll pull everything along so it'll have the effect that he's looking for, if he doesn't, right, but where he can get the most value from this is if he joins the mastermind and comes to comes and listens to what we've been doing. As far as internal linking in concerned.

Bradley: Yeah, we've only got five minutes left. So I'm going to skip that last part of the question. It looks like Adam dropped a link for the art.

Adam: I just want to say real quick if anyone else is interested in this, we did a webinar. This was a couple of years ago now with Scott Scanlon and curation suite and he talked a lot he had some great info about content curation so on the content side, go check that out. Unfortunately, we can't recommend the tool itself. Right now, I've been hearing some issues with people not being responded to but watch the webinar for the content information, how to generate content. There are some great ideas. Yeah.

Does Hiding An Adress On A GMB Listing Affect Citations?

Alright, so then this one says, Is there a way to use all the all of the products without giving away your full address for privacy reasons? And can we change address easily? Does that affect citations and everything else? I set up my Google business with full address but chose to hide it then did citations using just the part of Google address that does show like city-state zip? Yeah, I mean,

yes, and no. If it's best to be able to use the full address, there's no question. But if you for whatever reason you absolutely want to hide the street address, then what I would recommend is on every time that you create a citation that you don't include the street address you as long as you keep them consistent, right and as long as the name is unique, you know if it's if it's a name that can be ambiguous aided with others. In other words, if there is another business with a similar name, that is in close proximity to you, and you try to just get away with city-state, zip, name, city, state, zip and phone number and then obviously URL, then that can cause and regulation, right, that can get muddy the waters a bit for both your business as well as your competitors business that has a similar name, and can cause both of you guys to have issues with ranking or getting results. So but as long as it's unique, a unique name and you've got you know, like I said unique phone number unique web address, then then you can get away with that.

This Stuff Works
Although it's still his best to give it more data than less data, so again, I would recommend that you know, if if, if at all possible, just use the address. Remember, most of the places that you're going to be publishing the address aren't really going to get it's free for SEO purposes, right? So you're not going to get a lot of eyeballs to it, which is going to reveal like for people to come knocking at your door pissed off or whatever like it's not I mean, you shouldn't really have to worry about that in my opinion. But you know, like I said, as long as you stay consistent and you don't have a common type name that will and cause ambiguous ation with another type of business which would hurt both of you, not just you. Does that make sense? Then you can get away with that but more data is better than fewer data in that case. Okay.

All right. This is the last question guys unfortunately, we're not going to be able to get to the rest of them.

Warning To PressCable's PR Syndication Network Posting To PBN Junk Sites

He says You guys rock I want to add a few things to the conversation in case you can help someone Bradley mentioned a few times I press cable has a lot of PBN type junk sites in their PR syndication network. I've posted a few prs recently and they appear to have gotten worse. You know, unfortunately, some some some of the pbn disk or a press release distribution services are more worried about inflating their distribution numbers than they are about the quality of the distribution sites. And that's unfortunate. I can't comment on it anymore Just because I haven't used them in quite some time. I'm happy with my providers. So you can now verify a Bing places maps listing based on your verified GMB listing. Bing Yahoo still covers about 30% of search if we believe the public statements are probably worth doing for all properties. No, I agree. I absolutely agree.

Verify Bing Places Based On Verified GMB Listing

You know, I'm even using Bing Ads and a couple of businesses that are my own business for one but also for a couple of other businesses because there is traffic and is not nearly as much as Google guys, but Bing Ads work and same thing I imagined with search but or excuse me, organic stuff and local stuff is being ads when you Run Bing Ads. They appear on Bing, Yahoo, and AOL Who the hell still uses AOL as a browser. But they do they appear there too. And I do get traffic from there and the clicks are cheaper than they are for Google PPC as well.

Hernan: Dude, specifically for your demographic for the stuff that you're doing with the land stuff that is a slam dunk because it's exactly the demographic that you want to target.

Bradley: So the older demographic, you me, hey, well, browsers. Yeah, I didn't want to say it. But uh, yeah, yeah. That's funny.

What Are The Benefits Of Using RYS Drive Stack?

Man, Marco. If you got 30 more seconds. Let's cover this other one. Just because I think that's a perfect ending question. What is the main reason people use an RYS drive stack is it only to help

Marco: No, you stop it right there, power, hour wherever you want it to go. Has nothing to do with it with a GMB. It has nothing to do with anything. You want it to be the GMB in be it. The
what he called the GMB, the business site, your money site, a tier-one branded property wherever you want the power to go. That's where you direct power. And that's where it goes. That's right. That's why you use it. And the power that you're going to push behind that is going to end up wherever you've connected it. That's why. So just we're going to talk about this next week. And it's at five o'clock. So we do have to wrap it up, guys, but I'm just going to point this out really quick because this is the four-year-old case study from a poorly built syndication or drive stack that I built on my own the day that Marco revealed this strategy to me, and I always show this but the reason why is because it just goes to show you, I built a drive stack to push the power to the G site of a dry stack, right. And you can see that it's four years later because this is the day that it was published. You can see it's also one of the properties in that stack that all I did was took the same Drive files from the RYS stack and embedded them into a wordpress. com post for

This Stuff Works
From my you know Bradley better dot WordPress com and that you can see the day it was published it was Saturday, May 16, 2015. And I'm ranking number one for Virginia SEO, SEO Virginia, Virginia SEO agency like multiple variations of that keyword and have been for four years over four years now.

When all we did like the primary, the focal point of where we were pushing the where I was pushing the juice with this particular drive stack was the G site. And you can see that that's what's ranking. We've learned or you know, Marco probably already knew this but what we you can push the juice of an RSRYS Drive stacked anywhere you want it to go. If you want it to be a GMB map listing, it'll be a GMA map, listen, you want it to push you a money site. It can be a money site, it can be a web to auto property, a tier-one branded entity, it can be anything the G site, obviously, it can be anywhere that you want to push. It just depends on where you want and that's when you go to order a stack. It says specifically, what is your primary target URL, and that's what you want to push it to

So yeah, but I don't know if it works. It doesn't work. Yeah, shoot, shoot come next week to see how it doesn't work. Yeah. Yeah, I can't work it can if it does work. And if it does work, Google can shut it down and anytime, right?

The world could end tomorrow. So let's all go hide under the bed. Alright, well, thanks, everybody for being here. We do have a mastermind webinar tomorrow. So we'll see you guys in the mastermind on that. Otherwise, we'll see you guys next week. Thanks, everybody. All right.

Always pitch fest.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 249

By April

Click on the video above to watch Episode 249 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, Hey everybody. Welcome to Hump Day Hangout. This is Episode 200. And I forgot to look at page 49 to 49. Holy moly. Alright, well, we're getting there. We're coming up on an anniversary here pretty quick. But first of all, just want to take a minute we're going to stop say hello to everybody. And then we got some good stuff coming up for you guys. We're going to get into that. But let's see Hernan you're not wearing your Semantic Mastery shirt. You really threw me off today?

Hernan: No, but I am learning to sticker wearing it.

Bradley: You're holding it.

Hernan: I can put it on like now. Okay, so now I'm working.

Adam: There we go. Alright,

Hernan: so what's everybody so it's really good to be here. I'm excited about POFU Live and now I'm also holding this going right here which is something little something I've got for attendees. So lots of good stuff, not only a lot of good information, but also a lot of a good actionable stuff people are still raving about POFU Live 2018, so POFU Live 2019 is going to be even better. So excited to be here.

Adam: That's awesome. And in case anyone didn't know the coin that Hernan was holding up his coin that was only given to attendees at POFU Live 2018. Word on the street is that there will be a new unique one for 2019 attendees. So come join us. Bradley, how you doing?

Bradley: I'm good. Happy to be here.

Adam: So is it locked on me? Or are we back to?

Bradley: I think we're back to the normal deal. I don't know. How can you guys can anybody confirm?

Adam: Yeah, go ahead and start talking all I mean, is it showing me now or what?

Bradley: It's, this is odd. We get used to this. And I'm we're also out of order and how you greet everybody because now I'm like number two how that happened?

Adam: You're actually number one. It's we're just gonna go with it. You know what? So yeah, we'll just keep rolling. But Bradley, how are you doing today? I'm good.

Bradley: I'm good. Happy to be here, man.

Hernan: It's showing you so showing the speaker I'm just confirming so good. Thanks,

Adam: Marco. How are you doing?

This Stuff Works
Marco: Speaking of anniversaries, dude. Two weeks from today was the day that SEO was turned on its head. August 29, 2014. It's coming up four year anniversary of something that doesn't work. Imagine that. Imagine that four years of it not working. Here we are. And we're going to be celebrating, we're going to be giving good stuff away. It's we're actually going to celebrate it two weeks from today, right? Just so people know to tune in one hour early in two weeks, and we're going to give them goodwill give good stuff away in prizes or whatever coupons, just whatever. It's going to be fun. And we're going to show you how it's still not working in 2019

Adam: so Marco What is it that's not working?

Marco: Oh, why is a cabbie didn't even know that Dr. Stephen Teesside's don't work? has nobody told you have you not been paying attention?

Adam: Yeah, it's good. You know, everywhere we go, we everywhere we go. It sounds like we're out there traveling around or something. But yeah, you know, come across that all over the place. That's not going to work. You got to do this other stuff.

Bradley: Or, or for four years ago, when when we launched it. And then we did the relaunch I think two years later, everyone kept saying well, don't you think Google is going to shut close that loophole at some point? Well, four years later, we're still benefiting from it. So those that you know that's that you know, kind of like scarcity mindset versus an abundance mindset type thing you know what I mean? Like what if what if we can always what if yourself out of doing anything is my point so we've been taking advantage of it while it works, which is four years strong now. So I'd say it's,

Marco: it's fear, isn't it? It's just people it's one of the things that I'll be talking about POFU Live by the way. It's part of my message is fear man, people are just so scared of every Imagine if that person who was so scared because that came up in 2014. During the release, somebody mentioned that imagine that that person that taken action and four years later had continuously excuse me taking action. I'm how many people are outranking their competition with drive stacks, Gsites, on embeds link building. And how we do in Semantic Mastery, man, just imagine.

Adam: All right, sir, definitely. So last but not least, sorry to cut you off, Bradley. But Chris, how you doing, man? We got you on video. This is the real deal.

Chris: Yeah, family doing good. I think of Marco said like, actually hit another point. Like, every time that I actually apply drive stacks and stuff. It's literally like, I'm the internet, which is just too good to be true. You know, like, people don't believe it, until they see it. And then they always think like, we're doing some magic. But yeah, it's super simple. You just could apply it stick to the plan and execute.

Adam: You know, you bring up something good, Chris. I don't want me to put you too much on the spot. But if you can find that you remember that Facebook thread you had where you went through how you did that at the affiliate kind of short promo, and the results you got on Facebook, you want to post that on the page. And people can go check that out. Because I think this is a really good example where people are like, Does it still work? What's going on? Yes, Chris did this. He did these three things. And like, this is what happened is pretty awesome.

Chris: Yep. Sure, let me find it.

Adam: Good deal. And while we're talking about Chris, real quick before we get into some short announcements and answer questions, you know, sometimes I'm a few hours off from these guys. And I'm like, some kind of pain or I'm, you know, got this or that going on. Chris, what time is it for you right now?

Chris: 10pm

Adam: 10 pm we're getting started. And Chris is up at 10 pm on his time doing this. So I just want to say thank you for showing up and doing this because man that that. That takes a lot. I'm asleep at 10 pm. So get on it. Real quick. You guys. Before we get into the questions, I wanted to go over some quick announcements. If you're just watching us and wondering, you know, for watching for the first time and wondering what the hell's going on here. We are going to start answering your SEO digital marketing questions. But you are in the right place. This is the place to be every Wednesday, go to https://www.semanticmastery.com/hdquestions. You can ask them live we, you know we, of course, want you to join us live ask questions. So you can interact, you can clarify. You can talk to the other people who are viewing but we understand too. If you can't join us live, whether you got a client call something came up, you can always ask your question ahead of time and then go check it out on YouTube. The next step after that is definitely to pick up the battle plan. All right, go to https://battleplan.semanticmastery.com is where people say hey, what's the first thing I should do? Is there a course I should take? Is there something I should learn? Just go get the battle plan. It takes care of all of that. And when you're ready to take things up several levels, you want to join a real community of people who are trying to grow, whether it's their own agency, whether it's their own business, come join the mastermind, right and you can find out more about that at https://www.mastermind.semanticmastery.com. And last, but certainly not least, if you know that doing things, or rather getting things done for you is the way to do it. Whether you're outsourcing whether you are leveraging us via MGYB getting done for you services is such a great way to do this because you could turn around and resell to clients or provide the service and then add to that. So MGYB.co go check it out. It's where you can get syndication networks, press releases link building drives tax done for you all of that stuff. All right, and we really do practice what we preach guys, we mean it. These came about from you know us using this ourselves and then turning around saying well, we got the process other people are asking for it, why not? So go check that out if you haven't yet and then subscribe to our YouTube channel help us stay up to date as well as these videos and other stuff we post from time to time. So other than that, Hernan touched on it real quick on perfectly live, we talked about that. But if you haven't picked up your ticket yet, you can go to Whole Foods live.com it's going to be in Denver, can be October 11, 12th, and 13th 11th is the VIP day, we've got a fun time, where everyone can get together a little bit more relaxed, get to know each other and have a good time and then dive into the heavy stuff on the 12th and 13th. If you want to join us to find out more you can go there, grab your ticket. If you have questions about it. Just email us at [email protected] Alright guys, do we have any other announcements before we get into it?

Bradley: I can't think of any.

Adam: All right, let's do it. And I don't even have to say cameraman anymore. So this is awesome.

Bradley: No, but gotta try to share the screen for how to do this again. There we go. I'll get used to it eventually.

Hernan: All right. So Bradley,

Bradley: what's up?

This Stuff Works
Hernan: We do can see your screen.

How To Start A Branded Tier 1 Syndication Network If You Don't Have Access To The Main Site To Create RSS?

Okay, good. Alright, so we're going to start with Ivan. It looks like so what's up to five and he says, hey guys, I created a branded tier one syndication network for a friend who has a local business beauty niche and I want to start publishing to it, but I don't have access to the main site yet to create an RSS feed. What would be the most effective way to start the process blogger, WordPress, the free versions? I was thinking of using the RSS feed from the GMB briefcase. Yeah, you could do that as well. I mean, if you're already posting to the GMB stuff, you know, as GMB through the auto poster than that, I mean, that's not a bad idea. You could try to do it that way. But yeah, if you don't have access to his self hosted site yet to where you can start blogging directly on there, then you could use the branded blogger or WordPress or Tumblr site, even Tumblr seems to be really strong right now I've got a couple. Well, for example, the new business that I recently started in the last few months that if you do a brand new search, the syndication network, the Tumblr property from the same syndication network comes up on the first page for that. And I've noticed that on a couple of other recent client examples of mine were so Tumblr's is strong right now. And that kind of stuff varies. Sometimes it's WordPress, sometimes it's Tumblr, for oddly enough, blogger doesn't typically rank all that well unless you purposely do a lot of stuff to get it to rank like link building and stuff. But so yeah, I would, I would recommend using, you know, blogger, WordPress, or Tumblr, as you know, from the branded syndication network as the trigger point until you get access to it, that's not a bad idea to do that. So also, if you're using press releases, you could also use the press, if you've got your own subscription, the press advantage, that's an RSS feed there that works really well the syndication, the syndicated press releases look beautiful, they come out looking really nice across the blog properties within the syndication network. If you don't have the RSS feed, but you've been you because you don't have your own account in but you've been using MGYB services for press releases just right to support we can get you the RSS feed for that particular organization. So that each time you publish a press release, it will also update the syndication network. Do you guys want to add to that?

Marco: No, not me. That's perfect.

Okay, cool.

Will Ordering The Entire Battle Plan Makes Order Processing Faster In MGYB?

Okay, Ernest is up. He says, Hey, guys, I've been following the battle plan as directed on average is taking about two weeks to get orders back from the MGYB. Store. If I placed an order for the entire battle plan at once in the future, will this help speed things up? That's a really, really good question. I can't really answer that one. Marco, maybe you're the best suited for that one.

Marco: And no, it won't know it won't, because it has to be done in a certain order, he has some places or his orders. Preferably, you would need to have your syndication Academy or your tier one branded in place, so that you can submit it, when you order your drive stack plus Gsite. And then that should be in place. So that you can go ahead and order the embed, and or the press releases, right you need your NAP. And anything that you want to link to in the drive stack and the tier 1 branded, whichever the destination you do to one of the destinations that you choosing in the press release. And then, of course, the embeds that you would do. And then, of course, the link building. So everything is there's a method to the madness, I wouldn't just skip it, or order it all at once. I mean, you could, but then we require for you to submit the information within 30 days because other times that we've done it, people simply just since they haven't ordered already, they don't give us the information and we need to get the process moving along. But that still would not speed it up because it takes time to build it. Syndication network takes time to build drive stack plus gsite. And I guess everything else could be built it and held. But then you'd be running against the against these time limits that we set inside the inside MGYB. What we do return the money if we don't get the information. So I wouldn't want to want you doing that I would want you to follow the battle plan. It's set up the way it's set up for a reason. This way, you get the full effect on everything that you when you order that those embeds and that link building to everything else that you've set up along the way. That's when the true power comes through when you start skipping or doing things other ways. That's when you don't get the full effect. So I would say no, no, you're not helping yourself any

Bradley: I would suggest well, or just make a request may be that we can chat about during our corporate meeting, perhaps about maybe and I know we've talked about this in the past on you don't have to answer this now Marco, but I'm just planting the seed but creating packages where you could just buy everything, you know, at once, and it would be done in succession. Like you know what I mean that that order, like you, would submit your details. But that's not a bad idea. I know recently, like, for example, with the link building or embed packages there, or excuse me, the embed services. There are like package levels in there now which are, which are great, I think that's going to help people make better decisions as to what they need to purchase in order to get the results that they're looking for. So maybe we can do something like that on, you know, in the coming weeks or months for actual like all of the different components together as put them into sort of a package level that somebody could purchase. And then submit all their details upfront and we would build them in succession and that would resolve the potential 30-day issue thing with the word order details if that makes sense. So anyway, just planting the seed for that's something

Marco: No, no, we don't we do have all of these packages in mind, right where you can do one of or just everything all at once. It but it all has to be built into the store. And that's what makes the most amount of time.

Bradley: Well, I guess we've got to start cracking the whip hop. I'm kidding. I know. I know the guys have got their hands full and getting everything in there that we want.

How Do You Rank A Choir Website Selling Local Subscription In 5 Different Cities In France?

So Alright, the next one's up. This is an interesting one. I started reading it and I'm not quite sure I understand exactly what the question is. But I'm going to read through it anyway, I'm going to take a stab at it and see what I can come up with. Hi Semantic Mastery team, I'd like to have your advice before buying anything you're done for your store, which is MGYB.co. I have a French website which shows my choirs network in France, means I have six choirs in five different cities in France. Of course, as every choir, we rehearse together person each week, I want to know what is your advice for me to rank best with your services as a French website selling a local subscription to choirs in different cities? Thanks in advance for your help. Uh, I'm kind of lost on the question. I just don't know exactly what it is that you're asking I maybe because I don't understand the whole choir thing and everything else, or what your business model is, you say you're selling subscriptions, I don't understand really exactly what it is that you're selling. So my answer to you would be as far as the syndication networks, is if you have a different network for each different city, which you can do, you don't have to do that though, you can use a syndication network for one brand. So if it's the same brand, and I'm assuming, you know, I don't know, it could be you have different choirs in each different city that are like different names or something like that, and you're trying to brand each one, then you'd want separate syndication networks, or it could be one, you know, name brand for a particular choir name for the choir, that you want to use, and you want to promote it in six different, you know, five or six different cities looks like five different cities. In either case, you could use, well, if it's all separate, then you'd want separate syndication networks if it's one choir that you want to promote in five different cities, and you could really just use one network. Now what I've always mentioned in the past, like let's put this on a more local type, like the business type.

This Stuff Works
Let's let's try to describe it that way. Because that maybe that'll make more sense. At least it does to me if I had a brand that had five different locations, right, so a company that a business that had five different locations, what I would try to do is promote that one business through one's branded syndication network, in all five cities. And there are ways to do that, for example, if you have a website that you're going to be blogging content to are using as your content distribution engine to your network, or could be a YouTube channel for that matter. You could create silos within either the website or within the YouTube channel, using playlist is how you would create silos and YouTube channel. And they would be optimized for each location. So that each time you publish a new piece of content, you would put it in the correct location silo. And it would be it would go out across the same network and you build up authority and you theme it over time that way. So that's one way that I would do it. Because it's easier to manage it's one branded network that you maintain, you can do a ton of additional like off-page SEO stuff to it like link building embeds, like we just talked about, add it to a drive stack, then do link building and embed and link building to the drive stack properties, just a ton of things that you can do to that. So I prefer to do as much as I can with one branded network if that makes sense.

However, if you find particular areas that are more competitive, you're not getting the SEO traction that you want to, then you can always add a location modifier to that brand name and create a location-specific network then you could publish directly to for any content going into that particular location or that area to promote that area could go into that location-specific network. Again, I prefer to use one network if possible and get it what you know, push that build the authority up in that one network as much as possible.

Now, if it's five different brand names, five different choirs and totally and each with their own location, in that case, then you'd want to use five separate networks. The idea is to, first of all, publish regularly and consistently, whatever you're using to trigger publication to the network, right. Again, either it's going to be a blog, typically, it can be many, many things, guys, but it's usually either a blog or a YouTube channel, then you want to publish regularly and consistently to that so that it's syndicating across the network. And again, regular and consistent is important. That's key. But second of all, you can power the network up like I do, as mentioned, you can do link building to it, you can have a drive stack built and include those syndication network profile URLs in the drive stack. Then from there, you can do embeds and link building to the embeds and link building directly to the drive stack and all of that. So there's a lot of things that you do press releases, once again, it's a great strategy to get, especially in something like acquire, which is kind of like you know, entertainment, that kind of stuff, I would recommend that you also promote those, when you have concert events or choir events, whatever you call them. You could also do press releases to publish an announcement announcing the event, the upcoming event. And that's a good way to get traction. And it's just an excuse to publish additional press releases as well. So you fit all those components together with the same stuff that we've been teaching now for, you know, a long time. You stack all those things together, and it should work really, really well. Now, who wants to comment on that? And

Marco: Yeah, I would, I would tell him that the battle plan is perfect for what he's doing. Follow that. We don't do French in MGYB. I see that his website is in French and he's targeting French audience. You'd have to do your own syndication network, you'd have to do well, you could send the description, I guess, in French, and we could do it that way. I don't know. But we definitely will not do a drive stack and Gsite in French. He would have to do that himself. He would have to learn how to do that.

Bradley: Yeah. Well, I mean, the only thing I could Yeah, that drive stack, you're right, that would be really difficult. As far as the syndication network, we could build it in English, and then he could just, you know, yeah, publishing in French to it. And that would be fine.

Hernan: Yeah, that was that was what I was about to say is that you can even like, you can get away with subpar where that would have syndication. And we're not completely fully pledged, you know, the full-blown syndication like Semantic Mastery syndication network way. And you can even bill like you could have like your tier one links as a French, you know, properties and then you can be backlinks, from English speaking websites, to those to those websites. And, you know, as you if you follow the battle plan, you will be in a good spot because, you know, it's still like way, way, way easier. It's not as easy, it's what it was before, it's not as easy. It's like way easier to, you know, to keep on you know, ranking and gaining getting power and gaining traction in foreign markets. So it's, it's great, still great.

This Stuff Works
Bradley: Alright, so hopefully that helps.

What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

Alright, so the next one is Gordon, what's up, Gordon, he says, Hey, guys, thank you for your help on these days or us customers would be lost. Without your help, excuse me, US customers would be lost. So thank you very much again. You're welcome. As always, Gordon, appreciate you coming and asking questions every week. The distance from the local searcher to the business is one of the main ranking factors that Google and I use this for GMB listings, yeah, we call that proximity. I know that each geolocation is completely the difference. So there is no real rule whatsoever. But what is your best guesses to the ballpark radius, a searcher needs to be from a business before the business is likely to drop out of the three-pack and the GMB listings that show when you click More list, and under the order of their ranking factors, or just randomly, know, there's a lot that can be done to manipulate that. I mean, for example, I don't know if there, I don't think there is a rule of thumb, but what you'll see is, and you can experience this, like if you know of a, if you do a search for a particularly well-known brand, for example. And again, we're talking about service industries, you know, you could pick a well known, you know, kind of a bigger, like, contracting company, like a big plumber. And we you know, I use that always as an example, just plumbers. But like, in Northern Virginia, there's a couple of them that are really big name brands that have been around for decades. And they built really big plumbing contracting businesses like Michael and sons is one of them and other ones like JD flood. So my point is they can have a location and because of its inherent authority, that it's crude, right? Then their maps listing can show up, way beyond the normal proximity, you know, filter, so to speak, or proximity limitations that we typically see for smaller type businesses. And that's because of the authority of the brand, as well as the associated website, the number of citations, the number of co-citations, so places that they've been mentioned on the web, all of that kind of stuff can really help to help push their maps listing into a much wider proximity area, then a smaller business would be that has less authority, right. That's what we teach. And local GMB Pro, though, is how to actually manipulate that kind of stuff. So there, even the little guy can get to there. It takes consistent effort. And, you know, it's something that has to be done consistently over time, in order to get those kinds of results. Typically, the bigger companies, they just have those results because people go do brand searches for them, which by the way, that's one of the biggest ranking factors right now, guys is what we call navigational search queries. We've talked about those in many years, or over the many years now for when we talked about CT spam, or click through spam. I'm seeing it time and time and again right now, specifically that if you can get people to do and I'm not talking about buying spam clicks and spam searches. But if you can get real people to do real searches for a brand name, and then when it comes up when their website comes up, click through to that website or to the maps listing, either one, that is a huge SEO ranking signal that will really kind of catapult you into that a high authority status, so that you can overcome a lot of those proximity issues. You know, you have to figure out ways to kind of social engineer that one way to do it, I know for sure from testing recently is through direct mail. But there's a ton of other ways to do that, too. But I'm just saying there's, you know, there, I don't know, if there is a rule of thumb, I know if the, if the organization or the company, the GMB and the website doesn't have a lot of authority built in the proximity could be very, very narrow. Right? If the more authority that it builds, then the more the broader that proximity area can be and you'll start to see those rank higher. So I know that's probably not a real quick, clear cut answer. I'm Marco, I know will chime in on this one. But um, you know, again, it because proximity, it really is going to depend on authority. But my point is, is I know for sure, because I've got clients where you'll see some of their competitors that will be, you know, three cities over and yet they're still showing in the three-pack. And they say, Well, how can that be? Well, because they've been around for a lot longer. They've got much bigger marketing budgets, you know, we can get there, but you're gonna have to come off some more money. That makes sense, Marco, so you.

Marco: This is a really interesting question. And I'll take the last part first saw they listed in, in the order of their ranking factors are randomly there, they're listed according to the relevance of the location of the person doing the search the proximity to the person doing the search, and how are you able to determine the Manhattan? Right? New York City is really small, it's about 23 square miles, right. And we I've had someone go in a building that has two entrances, right, let's say, on the east side, and on the north side, for example, right around the corner. And they've got two separate sets of data. Even though all the change was about maybe half a block in distance. So it's really the depending upon what Google considers is relevant to that person directly doing the query, considering the proximity of the place that the person is looking for. And how you override that is just how Bradley said, you have to become relevant, relevant, trusted and authoritative in the niche. So that you override a little bit of that proximity factor, which is what's taking place right at that moment? And So, back to the sorry, to the first part of that question. Yet, it's the main ranking factor, the geolocation has a lot to do with it. And again, we do teach, we teach you how to kind of get around that get around the proximity. Now what the radius is, I have no idea I have I have a lot of data that I will have to input into a computer and run some math to see if I can get something out of it. But I just don't have the time to do it.

Bradley: Yeah. And I think the radius would vary depending on how much weight the site hazard the brand, as you know what I mean?

This Stuff Works
Marco: Because we know that it bleeds, right? We know that it bleeds into surrounding suburbs, we've seen that and so that there is no definitive radius, you can increase that you can decrease if you lose some of that trust and authority that and of course, activity, ART, right? activity, relevance, trust, and authority, then you're going to lose maybe how wide that radius is expanded. We just guys, it's so hard to answer these questions. Because we're not sitting there. Looking at a computer that's hooked up to Google, and seeing what Google is giving us back. All we can tell you is what we have seen from what we tested. So and those are the things that we've seen.

Bradley: And so you know, we talked about this on a couple of recent webinars, Marco, I believe, on Hump Day hangouts as well. So stop me if I'm revealing too much, but I don't think I am because we're just going to talk about this on more of a conceptual level, we've got time because I don't see a lot of other questions coming through anyways. But one of the things, like I just mentioned, is how to manipulate kind of what is called site weight or brand authority, right? There's it was an hour and a patent that Google published, you know, many years ago, I think it was 2010, or 11, or maybe 12. When I first was introduced to it, it was around 2011, I believe, by Ivan Buddhamayor, we were, you know, really had a really big influence on my SEO, local SEO career really. Anyways, we've talked about this in the past with the CT spam, the click-through spam stuff. And that very early on Google had determined that navigational search queries would make an if all if there were two competitive sites, all things being equal. You know, and I know that's very difficult to do. But just theoretically, if there was to compare two competing sites and all and they were very similar in nature, as far as SEO value on-page, backlink profile, all of that kind of stuff. If one of them, one of the brands were so so let's say site, a its particular brand name, if there was a lot of navigational search queries where people would search by that company by name or that website by name, or that name plus contact or name plus phone or name plus location, any variation or number of what they call navigational search queries, then Google would recognize that as a higher authority, and we would it was called the site weight patent. And that was the nickname for it. But it would give that site more weight, right. So it would be weighted heavier, it would be more authoritative. And so Google would push that one about it to the top of the search results or above the other competitor, because of that nature. That that very reason, right. And so we've talked about a number of ways to do that. We've talked about manipulating that through a click through spam in the past, which I don't recommend anymore, because most of those are bots, they're very difficult like they just don't get counted any more. It's not that I think they're going to be negative or detrimental or harm, or, you know, hurt your rankings. But I don't think that they get, they don't get counted any more. We've talked about doing that through Facebook ads, or excuse me through through ads, you can do that through YouTube ads, and even search ads and display ads more recently, because display ads are a heck of a lot cheaper than search ads. But also, if you can get people through other marketing channels to go search for brand names. And then when they find when the brand comes up, and the various tier one assets or branded assets come up, they start to click through, they don't have to just click through to the website of the GMB map, right, because they could click through the Facebook page. And Google still sees that Google knows that they're clicking through from the search results page to a branded asset, and perhaps even clicking through from the branded asset, ultimately to the website or to the Google Map. And Google can track all of that stuff. And all of those are incredibly good engagement signals that add weight, right? They add site weight or brand weight in this case. But one of the things that I know, Marco has mentioned recently and Hernan has followed up with it is or seconded it co-signed it, so to speak, is that if you have conversion goals that are being achieved, on your assets, right, which think about what a conversion goal is a conversion goal on a website could be somebody filling out a contact request form. Or if you're selling a product, it could be purchasing a product or if you're building an email list, it could be completing an opt-in form, right but on a local level, you're typically going to contact request form. If somebody is completing a conversion goal on a GMB asset, it could be clicking the tab to call button or clicking driving directions if it's a storefront business, right, those are all considered conversion goals.

Then you if you have conversion tracking set up through Google ads, specifically on the site, even if you're not running ads, which I recommend that you do, especially display ads, really, even if you don't have the budget for search ads, you could still set up a very inexpensive display campaign and also on a remarketing campaign remarketing even cheaper. Doing remarketing and building a remarketing list and getting clicks from the display at Google Display Network on a remarketing list is cheaper than cold traffic clicks, right. But still set up conversion tracking through the Google Ads platform and all of that because even organic traffic that comes it's going to register as a conversion won't show as a conversion in the ads platform. But it's that firing mechanism through Google Tag Manager and everything. When you have the conversion tracking set up the conversion goals set up inside of ads, for example. And you can do this in analytics as well. It's that trigger that firing mechanism of when somebody converts and goes to, for example, a thank you page or whatever, that again, starts to build and accrue site weight. And that really helps to you know, it will give you an edge over competitors that aren't doing that. So think about if you and you can even experiment what this because I know for a fact that you'll see a difference in results.

Let's say you got to lead gen properties. And you're getting you to know, somewhat similar traffic on both of them if you take one of them and put the conversion tracking on. And even if you're not running ads, which I still again recommend that you run at least remarketing ads, you'll see that if you're getting conversions on both of those, but only one of them has conversion tracking setup and either Google ads and or analytics, you'll see that that one will start to actually outrank or do better perform better and search than the other one will don't have that conversion tracking setup. And why is that and it's because again, Google's tracking that and it's a way to pipe data directly to Google stating that the visitors that are visiting your brand site, your website in this case, are actually completing the conversion goal that you had set, which means they're getting what they were seeking, right, they were finding the information that they were seeking when they went to Google search, to begin with. And when they're interacting with your brand, they're getting satisfied that query satisfied by completing that conversion goal. And so it's very, very important even if you're not running ads. Again, I recommend that you still set up Google Ads conversion tracking where you can do it via analytics. And if nothing else, start building a remarketing list and running very inexpensive remarketing campaign ads, so that Google can see all that plus, that's how you start to increase your art activity, relevancy, trust, and authority, as Marco always calls it, because you'll start getting visitors that will engage with your brand more than once. And then that's another good brand signal or ranking signal, right? repeat visits. So you want to comment on that, guys?

Hernan: I think that you put it beautifully, Bradley.

Bradley: Okay,

Marco: yeah, I'd like to add and getting back to the GMB that it's how you relate the entity to the geolocation and the and the keywords. So that what you're doing is you're switching the map to a knowledge panel, or the entities becoming the keyword for that niche. Because one thing is, is adding site weight and getting all of that action. On the website, when we're talking about the map pack, it's actually the entity, it becomes all about what's going to be delivered to that person doing the query, it's generally on a mobile phone, right? Because most, most of it call it most of these searches, especially feedback, they get delivered on that on that phone or on that mobile device. And that's what Google is actually looking for that it's how you relate the entity to the geolocation and the keywords and niche. And again, we've done so much stuff in Manhattan in New York City, that this is like, I know what's taking place. And Google will tell you if you read all of the different patents and everything that that's going on right now Google will tell you exactly what it is that you need to do. So that you can be a change a three-pack, you can even get the map out of there. And you get a knowledge panel instead. That's what you know, you're the authority as a trusted entity trusted authority in the niche.

Bradley: Very good. So hopefully that was helpful, Gordon.

This Stuff Works

How To Avoid Keyword Cannibalization Between Pages Of A Resorts Website?

The next question is from Fermo, this one, I'm not quite sure I understand this question either. So I apologize. But I'm going to try it and says Hi, there, I have a resort's account, the problem three hotels share keywords on the same domain. Okay. So there are three separate hotels that are being promoted on the same domain, apparently. two languages English and Spanish. Okay. It's a pain in the ass to rank them by Mark, as the client intends is there is a Is there a way to avoid cannibalization between pages? That's a tough question. Because I don't really understand what it is that you're asking. I didn't understand what you're trying to promote three different hotels, they're targeting the same keyword on the same domain. The only thing I could say if I'm understanding this correctly would be to have you know, very good coded structured data on each one of those pages. That or pages that are associated with each location, or each separate hotel, I should say. So that you can kind of disambiguate between the three, that's what you're calling cannibals, cannibalization between pages. I don't know how you could do that on with keyword can't like how you wouldn't keyword Canada cannibalize? In other words, how because it's there three hotels in the same location competing for the same words on the same or the same keywords or search queries on the same domain. The only thing I could imagine, or suggest doing and Marco will probably have a much better reply to this than I do would be to make sure that everything, the entity for each one of them is very, very clear. And you know, concise, very tight like, and that's you could accomplish that with structured data, as well as you know, some of the other entity assets that would be connected to it. But I'm not really sure how you would do that. To me, I feel like you would almost if you're always going to be competing with each other. If it's all on the same domain to Marco, do you have any idea how to help them here?

Marco: No, because you're talking about the only variation here is the hotel name. Everything else is the same? Maybe the address is different. So maybe the location can vary by address. But you but you compete. There's no way to avoid what you're calling cannibalization, which is Google taking similar pages on your website and deciding which one it should display. Ideally, you want Google to display all three? is Google to this is Google going to display or three years? Or is it finally going to decide this the one that matters? This is the one that I'm going to display? I would almost go like with if you can three. So I don't know how much control you have three subdomains or three separate websites? Yeah. Because the then the three separate websites, you can schema, the three separate websites correctly, that they each will then have their own entity, you could even try to do it on the same website. I wouldn't. But if you could divide it into three websites, where all three of these would then take up real estate in SERPs. But then you run into this. How do you decide like which one you want ranking above the other? Yeah. Whereas Google? How is Google going to take that? As long as you deliver the same power? And whatever you do to one you do to all of the others? I think you can take up a lot of real estates that way on the SERPs. Other than that, if you're trying to run it on the same domain, and we'll just call it cannibalization, I don't call it that. That's what everybody else calls it. And that's fine. But yeah, I don't see how you can avoid it. If the only thing that's different is the name of the hotel, everything else is the same idea. You're in can you're in Cancun, and you're by Solaris, so Solaris common to all of them, that they're probably in close proximity to one another. I, other than putting them in three separate domains, or three, even three sub-domains, which are actually three separate domains. I don't see how you can do it.

Bradley: Yeah, cuz then that would separate the web entities, least the domain entities, right. So So I agree with Marco, you know, again, the only thing that I could do if it was I recommend on the same domain would be to have like, you know, again, each page for each location would have its own, you know, Corp organization or corporation type markup, as well as perhaps local business markup structured data. I mean, and all that. But then again, it's Google's, you know, one of the more recent updates was Google specifically stating that it was going to put fewer results from the same domain for the same type of keyword on the in the search results, right? I don't, I never I stopped keeping up with the names of the updates, guys, but it's one of the more recent Google updates, like within the last few months, and they one of the things that they said that they were going to do is reduce the number of pages from the same domain that could show up for any particular query on page one. Right? So there's be less overall search results from any given one domain. And so that's probably what you know, a big part of what you're experiencing there. So I agree with Marco, how do you beat that you do it separate the domain entity that way, either via subdomain or entirely separate domains? So I agree with that.

Is It Okay To Interlink The Properties In Google Stack?

Austin Don says Is it advisable to interlink the properties in a Google stack? Yes, that's what we do. And that's why it's called the what the spider silo correct?

Marco: Yep, it's the spider web silo.

Bradley: There you go. Absolutely. Alright, moving on. We're almost out of questions, guys. So we're going to answer the next thing that

Hernan: I think I think that we need to give Marco, a prize for the sexiest product naming convention. You know, like a spider web, silo and RYS Academy, and MGYB Oh, that's beautiful. So give him a gold star.

Marco: He got a prize, it gets to be here every week with us.

This Stuff Works

Do You Have Any Webinars About Building RYS Stacks And Tracking Results For Restaurants?

So Alright, the next question. We've got looks like two questions left, guys. So wrap, post any questions if you have them. Otherwise, we'll get through these two, and we'll wrap it up. I see. The next one says I follow you guys on the Facebook page bought older course but wanted to see best way or linking me to a webinar about building RYS stack for restaurants and tracking results. I'm not sure what you mean about that. I mean, if you the webinars about how to build RYS stacks in the RYS Academy, or RYS Academy reloaded, we don't teach you how to do that outside of that course. Now, what you could do is purchase from MGYB, if you don't have if you don't, if you don't have RYS Academy, or RYS Academy reloaded, which is the newer version, then I would say, the next best thing would be to just buy a drive stack from MGYB, and have it done for you. And in fact, that's unless you know, want to learn the components and how to build all of that stuff anyway, then, you know, it's a lot, it's a lot of work to build those things out. So you're better off buying them done for you. And then you can always tinker around with that one. But that's something I would recommend doing is buying an RYS stack from MGYB. As far as tracking results, it's no different than normal SEO type tracking, right. So whatever you use for tracking a tracker, you know, personally, especially for a local business, which a restaurant is a local business, right? I prefer to use Bright Local because it will track the domain as well as the third party mentioned. So pretty much you put in and that's again, bright local, has a Local Rank Tracker, that you can enter in 50 or 100, keywords dependent that you want to track depending on what level subscription you have. And then you can ask it to track third party mentions. So the reports will show you that and also you enter in a location. So you can like to have where you want it to track. So for a restaurant, cuz that's a storefront business, I would recommend just plugging into zip code that the restaurant is in as the location tracker. In other words, it's going to do searches via desktop, mobile, and maps. And it's going to try to simulate doing searches from that zip code location. So it's going to give you more accurate local rank results, then if you didn't, it was, you know, and again, it's they're not going to be entirely accurate because of the way that the algorithm works now, but it's better, it's more accurate, it's more closely resembles what somebody would be seeing if they were searching from a mobile device in that particular zip code. So I would recommend using bright local for tracking, because like I said, you can put it all those keywords, you can set the location that it's actually searching from, you can track, Google, desktop, mobile, and maps as well as Yahoo, and Yahoo, local Bing and being local. So those are like the all of them that you can track. And it will show third party mentions as well. So like if you have for example, you know, Facebook page and Yelp page and you know, all these other different pages, it will show where those are also ranking for each keyword query that you add her as the search terms that you want to monitor. So, Marco, do you have any comments on?

Marco: Yeah, the principles that RYS Academy was founded on in 2014, when you were Virginia CO, they haven't changed in like they never change from 2000, sorry, 2014 to 15, may have to 15, they haven't changed so that when we went after DC plumber, with our is Academy reloaded, all we did is add power. But that that that didn't mean that RYS Academy stops working. It's simply meant that we could push way more power with the new concepts that we applied to always Academy reloaded. So what you did in 2015, is the same basic things that we did in 2017. With with just different techniques, right, we brought in the calendar, we brought in just some different things, adding depth, and breadth to the drive stack, all of these things that that we conceptualize, and we brought in to make them even more effective. But yeah, that what he says, you know, as far you all of course, and the best way to link or, or how to rank a restaurant, it's all the same as the same way a local restaurant gets ranked the same way that a local plumber that any other local type place would get ranked, nothing has changed. And as a matter of fact, whether you doing it locally, or globally, the concepts are the same. You apply the same theory. Enough, nothing has changed. So I mean, just just go through the old training and apply. What's there, because that's what Bradley did. And it's still ranking To this day, guys. We're in 2019. How many updates have we been through? How many things has Google thrown at us? Even in the last two years, and it's still there? You haven't done anything?

Bradley: Not a damn thing, man.

Hernan: Every time I'm saying good. I don't know. I don't know. I don't think it works.

Marco: Yeah, it definitely doesn't work.

Bradley: Alright, so next question.

Hernan: Sorry, sorry. Sorry, Hernan. But get ready for what's coming. Because when Marco it's funny, because when Marco says that he's gonna put the SEO one on his head. He's not fucking around. Yeah. That's pretty cool. So get ready.
Bradley: Yeah.

This Stuff Works

Will Changing One GMB Name Affect Other Listings Of The Same Company?

So the next question is got a follow-up question. So I'm going to read both of them before trying to answer. This is a very elementary question. But quite honestly, it's the first time I've had this situation, I have a large law firm that has seven locations across the US. Some locations have a simple name, law firm, and others have a full legal full name listing all the partnerships, example name, name, name, law firm, if I change to a simplified name law firm, will it screw up the other locations? Basically, I'm asking if changing the name will screw up the NA P. I should note that the simplified name was just created a few days ago, the more complex name has been in place for months, if not years. Yeah, it will. I mean it, it will because that's what it called, it's called invigoration, right, it will ambiguous the data that NAP data, the consistency, and it can and most likely will. And my experience, it always does, it will if you change the names, and it's already, especially if they've been in place for any period of time. And they've accrued citations which are published, you know, name, address and phone number published on the web, whether it's a includes a link or not, it doesn't matter. A citation is a citation is a citation. In other words, just publishing the name and address and phone number and website URL, or any combination of those data points, is called a citation. And those pages that that's published on if they're indexed in Google, then Google will count those as a mention of brand dimension. And so if you try to start messing with the name brand, which in this case, the business name or law firm name, and change them in the GMB is, then it's going to have a significant effect on what Google gives credit to that particular business for. That makes sense. So you know, I don't recommend doing it. Or if you are going to do it, then I recommend that if it's a law firm, you probably got a fairly good budget, then you can do it. And what I would recommend in that case is go to https://www.semanticmastery.com/loganix, if somebody wants to post that in the comments section, they have a really good citation cleanup services, the best one out there, in my opinion, and I've used a bunch of the guys, even a lot of other vendors that a lot of you guys are familiar with. I've tried and nobody does as good a job as Loganix, however, you want to pronounce it at cleaning up citations, especially if you've got a lot of them out there. It's expensive, it's 500 bucks per location. But it's a really good service. And if you've got some out there that have a lot of accrued a lot of citations over the months or years, then that's going to it's a big job. And I would recommend just having them do it. And they're about 70% successful with cleaning up citations. In other words, about 70% of the attempts that they make, get accepted and change. So that's what I would do if I were going to do it. Thank you, Adam. If I were going to change the name, and you've got the budget for it, or you can get the budget for it, then I would absolutely recommend that you ordered the citation cleanup service immediately upon changing the names. And also make sure that your client is aware that they will see some dancing until everything gets cleaned up. There's just no way around it. Okay,

Marco: yeah. And even if they don't have a ton of citations, you don't want to create ambiguity, right? Because I did it I unwittingly in a project that I was working on it, I created an ambiguity. And I don't know in cash and the Google cash cycle of what about 30 days. And to this day, I'm still fighting, it's been about 10 months, maybe a year, I'm still fighting it went, because it starts creeping back up. The ambiguity starts creeping back up, and you have to slap it. And it's really, really difficult to get to convince Rank Brain that you met the other thing, not not the new thing. And you want it to go back to the old thing where you started. And it's guys, you don't want to get into trust me, it takes a lot of effort go. Yeah.

Hernan: Sorry, I just wanted to, I just wanted to interject here for a second. Because I think that if he's, if he's working with a law firm, nothing to do it, you know, what you guys talking about, by the way, but if he's working with a law firm, grab a little bit of the budget that he's paying you and join the mastermind, because if you enjoy what these guys are saying right now, and they will save you a ton of money and time, because you know, we fuck up a lot. And we share all of our stuff of the mastermind. So go ahead and join the mastermind, if you think that what these guys are saying is, you know, it's powerful, and it will save you time and save you money, grab some of the money that these these, this, this client is paying you and join the mastermind and that will be one of the best investment that you have ever made in your, in your, in your business, you know, you will increase the value as a marker exponentially for that client and any other client that you might have. So she's wanting to say that.

Bradley: So Hernan gets the prize now instead of Marco.

Hernan: Also, like kind of come back next week. Next week.

Bradley: That was a good pitch, man. That was a good pitch. Appreciate that.

Should I Order Syndication Networks First Before RYS Stacks?

So Alright, so the last question is Austin dawn, he says I'm in the syndication to Dotto training. So he's talking about Syndication Academy. Wow, tons of great info. I don't think I want to put one together though. I agree. 100%. Listen, I've said this a million times I think Syndication Academy is great. Uh, you know, I don't recommend anybody building syndication networks, though. Like, honestly, I think it's great to go through the training. And if you if you're the type that just has to do everything yourself, which you're not Austin Don, apparently, which is good, then then, you know, go through the training and, and put it to use and build it networks. I mean, I did it for several years. When I first started building them, I literally did all the building myself for the first probably two years and I made a lot of money on selling networks to clients as well as getting results as an overall like SEO monthly, you know, service. So you know, you can do it, but I don't recommend it because it is very time-consuming. And you don't need to do it. If you want to you can hire your own VA and put your own VA through our training. If you're a member and have your own in house VA that works specifically for you building networks or an alternative method would be just to purchase them from MGYB. Because we've got all of our VA is that we've trained our arts, the team that we've trained through that same training, right, they've all been personally trained by me and my training, and they built into our specifications. And they've been building we've got donors that have been with us literally for five years now. So they're very, very good at what they do. So I would recommend that that's what you do. Save your time. Let us do it for you to focus on bigger, broader things for your business allow us to do the grunt work, right. So he says what I ordered the first prior to the RYS deck. Yes, absolutely. Austin dawn, you should have the battle plan. If you don't, you should get it. Because the battle plan specifically lays out the order in which you should put these pieces together. And the syndication network always comes first. And then the drive stack when you order the drive stack. Now you can include the syndication network profile URLs in the drive stack build so that now you're building power into the network through the drive stack if that makes sense. So absolutely. If you don't already have the battle plan, get it and go through that and it will show you how to put these pieces together and the order that we recommend. Okay. Any other comments guys in the last two minutes?

Marco: Yeah, I have a question. If RYS Academy and drive stacks and syndication networks, remember someone called them a link wheel? If they don't work, why are there so many copycat courses and so many people offering them in Fiverr and conquer and all these other marketplaces? What? They must be cheating people out of their money, huh?

Yeah, yeah. Good question, Marco. I wonder why that is.

They don't work done right.

Alright, everybody, thank you for coming and participating today. We will see you guys next week. Thanks, everybody. Bye

bye-bye.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

This Stuff Works
Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

This Stuff Works
Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

This Stuff Works
So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

This Stuff Works
at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

This Stuff Works
Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 247

By April

Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: You are already live so, by the way.

Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?

Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.

Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?

Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.

Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?

Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.

Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.

Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.

Chris: So just let them do it. The old hard way with PBNs and stuff.

Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?

Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then

Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.

Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?

Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.

Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.

Adam: Yeah, yeah.

Chris: Reveal more secrets now. Google is not listening anymore.

Bradley: Yeah, we're piping it into YouTube. there still was.

Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?

Bradley: No, I'm good. No.

POFU Live 2019

Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?

Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,

Bradley: I got so many jokes I could say right now. Yeah.

Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.

This Stuff Works
Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about

Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.

Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen

Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?

Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.

Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?

This Stuff Works
Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.

Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?

Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?

Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt

This Stuff Works
For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.

Bradley: Yeah, you can go ahead Hernan

Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.

Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so

Okay, well, thanks for refreshing when I didn't ask you to.

Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say

I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work

This Stuff Works
You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,

Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,

Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?

Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.

Bradley: Anyone else?

This Stuff Works
Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.

So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.

So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.

Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?

This Stuff Works
Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also

Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,

Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,

Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.

Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.

This Stuff Works
Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.

Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.

Is Local SEO Dead?

Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know

This Stuff Works
getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way

Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?

You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?

This Stuff Works
Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.

Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.

Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what

Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark

Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,

Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.

This Stuff Works

How Do You Rank YouTube Videos In Google SERPs?

Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.

Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.

Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.

Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.

This Stuff Works

Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?

Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.

Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.

What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?

Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.

Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.

This Stuff Works

Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?

Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?

Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but

Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.

Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.

All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.

This Stuff Works
 


What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

By April

 

In episode 242 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what URL to use in the press release when boosting the rank of a GMB listing.

The exact question was:

Hi Guys, thanks again for your Hump Day help, as usual it is GREATLY appreciated (smile) . . . This may be a dumb question but I'll ask it anyway (lol) . . . . . When using a Press Release for boosting the rank of a GMB listing, is the url that you use as a backlink in the PR the same one that you get by going to the GMB dashboard and clicking on the “”info”” tab and going to “”view on search”” or “”view on maps””, or is it something else?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

This Stuff Works
Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

This Stuff Works
Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

This Stuff Works
Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

This Stuff Works
Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

This Stuff Works
Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

This Stuff Works

Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

This Stuff Works

Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

This Stuff Works
Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 240

By April

Click on the video above to watch Episode 240 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?

Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.

Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.

Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.

Adam: All right.

Chris: I shouldn't have mentioned that.

Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?

Bradley: You must be muted again.

Chris: He's already printing money.

This Stuff Works
Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?

Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo

Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.

Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.

Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.

Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it

Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.

What's The Best Way To Track Results Of A National SEO Campaign?

Muhammad's up first There we go. He says hey guys I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement You're right about that. But I've been following SM long enough to know where to start he seems on board but his big concern is tracking and analytics giving that he's national what's the best way to track his results my go to is usually Search Console and GMB but he doesn't want to do local Should I add a Rank Tracker even those those aren't typically precise anymore? Well, yeah, I mean, I would, I would, I would still have a Rank Tracker on there. I still provide rank tracking reports from all my clients anyways, but I've explained to all of them that they're not entirely accurate. It's because of, you know, the nature of mobile. And you know, that Muhammad, besides not only just mobile, but also because of Google really trying to start pushing more personalized results. So two people that could be standing side by side looking at their mobile device at this for the same search query, could see or are likely going to see different results, similar but different results, and that's because of past search history and all of that stuff as well. So again, I preface sending the reports to my clients the rank reports with this is kind of a kind of a indication of your ranking, not an actual like exact measurement of where your your keyword or your pages are ranked for specific keywords. So keep that in mind. But I would do honestly, Muhammad I would have more. I would suggest more tracking through analytics or providing reporting through analytics and showing an increase of traffic and also conversion tracking.

This Stuff Works
That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.

Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?

Hernan: I agree with you, Bradley.

This Stuff Works
Bradley: Okay, sweet

Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?

question number two, I had this real estate client in the beginning of the year but I lost him in March just before we parted ways I got an MGYB RYS Stack delivered and blasted it with links from Dadea which is our link building service and MGYB as well. In the months since they ended up getting a new site made one of those industry template real estate ones. Yeah, I don't like any of those. But I know what you're talking about. Anyway, I just found that I still have access to their Search Console. And the traffic is absolutely skyrocketed like eight times as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I had left and it hadn't stopped could their meteoric rise really have been from the stack plus, thanks. Yeah, it could have very well been Muhammad because like you said, just before you parted ways in March, you had ordered it and got an ad delivered an MGYB drive stack right and and that's the thing that about drive stacks, guys is especially if you do what you did, which was, which is what we recommend is to build links to them after their you get the stack delivered is it can take several weeks before you start to see any significant results. But almost always you see results. And sometimes it's really significant results. And so again, it's like there's like a delayed reaction, it doesn't happen really quickly. And that's why a lot of people I think, they buy dr stacks and they they don't see a movement right away, and they don't build links to them and such and they'd say, Oh, well, this shit doesn't work. No, if you do what we suggest, typically, you're going to see it move the needle for sure, and sometimes significantly, and so in my opinion, I mean, obviously they could be doing other stuff as well. If you're, if you're not doing SEO for them anymore. Maybe they got somebody else doing SEO that you know doing well for them maybe, but it's very likely that a lot of the stack in the link that you built to that just took a long time for it to kick in, but it has significantly improved their results in traffic and everything else right. Did I haear somebody trying to comment?

Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.

Bradley: Marco, are you available?

Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.

Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?

Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.

Bradley: You could do that. You could do that. All right. Good question though.

Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?

Next one is Jason says, Hey guys quick question would which would perform better for a new GMB listing a p o box with a street address or co working location with the street address? My thought is while getting an address at a co working spot is a bit more expensive. Couldn't you use citations with CO working spot because it's a real business address and could even pass a manual Google review. Thanks. You know, I don't know because I still haven't had any issues using po boxes, guys. In fact, like I said, for some I still, I still use po boxes from time to time for some of the Tree Service sites specifically for the one brand, my primary Tree Service brand because I like being able to build citations and so I still use is the PO box method and and I don't have any issues. I mean, it's absolutely insane I actually took a screenshot for from my Gmail inbox with the filter for that particular client, because I get an email notification from answer Connect, which is the call center that I used to you know, to take all the lead information from calls, and I set it up set up a screenshot of just showing the calls coming in for that one particular client. We've got, I don't know, almost two dozen locations for now. But it's insane. It's like in the last seven days, he said 36 calls, tree service calls and it's it's crazy because he you know, he calls me about once a week to pay me and and you know, it's really good money, I can tell you that it's really really good money for for the amount of leads that we're generating.

So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.

This Stuff Works

Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?

Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.

Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.

Bradley:That's correct.

Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?

So Joel's up. He says, Hey, question, Does an iframe with backlinks give better results? Like a YouTube embed video that has backlinks to it? Does it help every property that the video is embedded on? Okay. I'll give you my initial answer. And then I'll let Marco clarified because he's the iframe expert. If you have a video embedded on a page, and you send backlinks to that, or anything embedded right, GMB map, anything iframe done to a page and then you send backlinks to that page, it's going to benefit that iframe for sure. Now, if that same iframe is embedded on other pages, and you only send the links to the one page, I don't know that it benefits those other pages any but Marco, can you answer that?

Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.

Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.

Do You Use Similar Video When It Comes To Creating A PR Stack?

Fits is up, he says, Good day, gents. Thanks for you. Thank you. Thank you for this forum to get real questions answered with what works. Now when creating a PR stack with a video? Does the second PR in the stack need to be from the same video? Or do you need to change to another video? Or Won't it matter with more links? The Better to one video thank you in advance? Well, I'm not really sure I understand that question. When you create a PR stack with a video okay, so a video I guess embedded in a PR or linked to from within the PR either way, I think would be is what you're talking about in the stack does it need to be from the same video I see that's what I'm not, I'm not understanding you don't get it. Unless you're using some sort of a service that creates a press release out of a video I'm not sure if that if I'm reading it incorrectly or just misinterpreting it. But if you're trying to boost a video with press releases as part of and using press release stacking, then it doesn't matter if you're if you're pointing if you're using the same video and to press releases that

Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,

Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So

What Do You Need To Do After The Drive Stack Is Complete?

all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?

This Stuff Works
Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.

Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.

Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?

Suggest any sites you guys have used successfully for getting user feedback on AB page testing. Suggest any sites you guys have had successfully for getting user feedback on A/B page testing you mean split testing pages. I mean Click Funnels does that but that's more of a you know you can track conversions and stuff. I know I haven't done a the conversion optimization stuff like this, what you're talking about here, but I know we use Hotjar to like heat mapping and stuff like that I know Adam handles a lot of that stuff so.

Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.

Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?

Yeah. Okay, so just good on page SEO and good ROI is drive stack be a good idea to rank?>/a> Well, yeah, absolutely. I mean, in fact, we you know, we always talk about SEO boot camp because Jeffrey Smith's course is just it's fabulous. What he's, what he's able to do with on page SEO is unparalleled in the industry. I mean, I haven't never seen somebody be able to rank like a outrank authority sites with zero or next to zero next to no backlinks, little or no backlinks, He's able to do it by the way he structures is on page. It's incredibly powerful. And so SEO boot camp, if you're not, if you haven't heard of it, guys, if you want to learn how to do on page two where you can like crush any one of your competitors, if you go through it and apply it. And then if you're doing any off page stuff, it only requires a fraction of what you would typically need in a competitive market to get results if you have your own page, correct. So if you build your on page correctly, you structure your site correctly. And then you mirror that with a drive stack. You've got 90% of your work done. Right, then you could do some of the other stuff like you know, link building to the drive stack, some press releases, you know, you could run some traffic into it, you could do several different things to actually get even better results. But what I'm saying is, if you know absolutely good on page SEO, and a good dr stack, where it's mirrored to your on page, right so it has similar structure and if you keep the feeling tight again, just like Marco said, just go look, watch

That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.

Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But

I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.

This Stuff Works
Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.

Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually

I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?

I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?

I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below

Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?

Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.

Would You Consider Map Embeds From Sellers On Fiverr?

Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where

It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.

I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have

Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing

And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So

How Do You Increase The Traffic And Sales Of An eCommerce Website?

Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand

This Stuff Works
You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.

Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?

Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.

The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.

Should You Keep The Same URL Structure For A Client Site That's Already Ranking?

Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.

Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that

It is like that's something else that you can do.

Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.

Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?

Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says

There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.

Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.

Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?

Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.

Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?

I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.

This Stuff Works


How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

By April

In episode 237 of our weekly Hump Day Hangouts, one viewer asked how to keep the domain authority (DA) of previous citations without confusing Google with different NAP data of a new citation.

The exact question was:

Hi guys thanks for your time. If I register a domain and when I go to do the citations see that it already has citations from the previous owner. What is quickest way to keep the DA and build new citations without confusing google with different NAP data?

This Stuff Works