Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

By April

 

In episode 252 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should hide or show a fake GMB address of a verified GMB page.

The exact question was:

Hey guys. I am curious about ranking in Google my business with a verified address that you end up hiding because its not a real address. Do we need to have that address showing? or can we do it without the address

This Stuff Works


Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

By April

In the 252nd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if adding a call tracking phone number in GMB could trigger a suspension.

The exact question was:

Hi Guys, . . . Thanks again for helping us customers on Hump Day , your generosity is GREATLY appreciated (smile) . . . . I know that edits on GMB listings can now cause suspensions, but, in your expert opinion, if you just add a “”call tracking phone number”” to a GMB listing but leave the original phone number as an alternate number ( but no longer the primary number), do you think that will still be considered sufficient of an “”edit”” that could put the listing at risk of suspension? . . . . and, for a client's listing, if doing that is a risk, is having that “”proof of results”” worth the risk? . . . . Also, I think in the past you mentioned that if we do change the “”primary”” phone number in a GMB listing to a “”call tracking phone number”” but leave the original number in the “”alternate number”” position, there will be no negative ranking effects even though all the citations only have the original number, is that correct?

This Stuff Works


How Can You Optimize A GMB Listing After You Have Claimed And Verify It?

By April

 

In episode 251 of our weekly Hump Day Hangouts, one participant asked how to optimize a GMB listing after you have claimed and verified it.

The exact question was:

By the way, this may be a dumb question but I'll go ahead and ask it anyway (smile) . . . What, if any, things can you do to optimize a GMB listing after you have claimed and verified it that you can't do before you claim and verify it? . . . Thanks again

This Stuff Works


How Do You Create A New GMB Listing For A Business Expansion Without Changing The Existing GMB Page?

By April

In Hump Day Hangouts episode 250, one participant asked how to create a new GMB listing for a business expansion without changing the existing GMB page.

The exact question was:

Hi guys, I have a client that has a current GMB listing and has recently expanded to a new location. He doesn't want to change the current GMB listing and instead wants to know if there is a way of creating a new GMB listing for the new location. The new location has it's own Phone number and business Address. Thank you.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

This Stuff Works
Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

This Stuff Works
A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

This Stuff Works
I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

This Stuff Works
But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

This Stuff Works
Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

This Stuff Works
You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

This Stuff Works
Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

This Stuff Works
So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

This Stuff Works
There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

This Stuff Works
Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

This Stuff Works
There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

This Stuff Works
Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

This Stuff Works
Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

This Stuff Works
But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 250

By April

Click on the video above to watch Episode 250 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Probably now. All right, well, assuming that we're actually live because it says we're live. Welcome to Hump Day hangouts today is the 21st of August 2019. And we have got the full crew here. We've got Hernan on video which you know rarely happens normally he's robbing banks and so he has to work just guys do not show his video, but today we've been blessed. He's not robbing banks. So thank you, Hernan, for being here with us.

Hernan: Dude, I always come here in Hump Day Hang out! You know why? I came on video today because they want to show this. What do you got there? This is a powerful coin. They're rare. They're extremely rare. Just a handful of people have it, specifically this one. And so as you can see, it says POFU. So it's a POFU coin and we got one. I got one, a POFU Live 2018 and they're rumors that they might be a new set of these POFU Live 2019. So I'm just going because of the coin you know it's just a gift just to cut the check so so anyways yeah I'm really excited about that we have some good stuff coming up so if you want to hang out with the Semantic Mastery crew learn a shit ton of new stuff to grow your business make awesome connections and then have a good time and then maybe have a coin like this one but not this one like another one just come to POFU Live 2019 is going to be pretty cool.

Adam: I have to agree with Hernan. I couldn't have said it better yeah you'll get a coin and it will be there is I can confirm a coin this year and it will be unique so definitely show up like Hernan's doing it if it's just for the coin that's cool but hopefully, you're there for everything else. Um Let's go down the line real quick. Bradley, you're next on my screen How are you doing?

Bradley: I'm hoping that I don't get knocked offline again fucking storm

Adam: so let me know it takes a day off you don't have to make up whether the stuff you can just say it right?

Bradley: Yeah, I think I missed one Hump Day hang out or two to one was scheduled off and the other one I missed. You guys covered it for me in what? 250 episodes now? Yeah, about that. That's crazy, man. So, no, I'm not lying. There's really a storm out there.

Adam: Deal. Well, we got everyone here. Let's keep moving on Chris Are you there? Yeah, of course. Hey, how you doing?

Chris: Doing good.

Adam: Cool. All right just gonna keep moving Marco you there?

Marco: I'm incognito.

Adam: Marco we got something coming up next week, right?

Marco: Yeah, but it doesn't work.

Adam: Yeah. So we should have actually I might go and edit the webinar, which is what we're hinting at or I was to be you know, you'll learn how to find out what's not working.

Hernan: Let's grab the logo, let's scratch it, you know, like scratch it like that. That doesn't work like doesn't work.

Bradley: As I said, even if it did work, Google could shut it down at any time that you know how many times we've heard that over the last four years.

Adam: Well, assuming it doesn't work and people, but people still want to show up. What's it? What are we going to be talking about Marco?

Marco: Oh, well, hello, ranking Google using Google.

It's the whole basis for the whole principle. The whole theory when it first started was that it would be much easier.

This Stuff Works
And I don't know four years later, will show Wednesday because we just had an awesome case study posted in the Semantic Mastery mastermind we finally went after something e-commerce right. So well, this is local, this is local. This is local, we took on. I mean, I showed what Lowes, Walmart, Amazon, you name it all. All the big boys. We took them on and getting results and you can't get any better than I did. As they always say the proof is in the pudding. Right? Show me. Don't tell me Well, I'm going to show you the dress that people can talk. But I'm going to show you and so that's next Wednesday.

Adam: One hour before Hump Day Hangouts. So make sure you tune in early on next week on Wednesday, to hear Marco will talk shit and to see what's not working. Definitely highly encourage you, everyone be there. Just like Marco said with the live case study ongoing. We'll be talking about that a whole lot more. And if you're not, or if you're watching right now and you're not on the Semantic Mastery email list, head over to the website or if you're watching on the page, sign up, you'll get an email invitation to the webinar we're talking about as well as some other great stuff. So real quick, before we jump into the questions I wanted to say to if you're watching for the first time, thanks for joining us, you can always come here. This will be where the newest latest greatest upcoming Hump Day hangouts will be. And that's at semanticmastery.com/hdquestions. All right, and then the next step after that is to grab the battle plan. You can find it on the sidebar somewhere where you're looking at it or if you're watching the replay on YouTube, you can find the link down below. That's the best place to get started. You can

Looking for repeatable results. And if you're looking to take things up another notch or two you're starting or you're wanting to grow your digital marketing agency you want to join an experienced community you want to access faster access to real-world info, then the mastermind is probably the place for you to find out more about that at mastermind.semanticmastery.com and wherever you are in that area of those groups. MGYB.co is where you can get your done for you services. get hooked up with your syndication networks, you're always driving stacks, press releases, link building embeds and a ton more coming. To be honest, if you haven't been over there in a while. Go check it out at MGYB.co. Rob and team have been busy adding some services making some updates so go and check it out. And last but not least, if you're watching this on YouTube, hit subscribe button. Stay up to date with these as well as other videos that we upload from time to time. And help us out share the channel share the videos you like and give us a holler leave some comments. Let us know what you like and what you'd like more up

Bradley: Don't we have some new? Am I allowed to talk about the new packages coming out in MGYB?

Adam: Thank you kit. Well yeah we could say it's potentially because if it doesn't happen we don't want people to be depending on him but we're working on them will say and hopefully they come out so yeah I want to talk about that, Bradley.

Bradley: Well we've got some new packages coming out soon very soon with that will make it a lot easier for you guys to place orders because it's kind of like bundle pet services depending on competition levels like different you know, we've kind of a Rob is put that into the link building packages and embed packages now which is great because it makes it easier instead of you guys trying to have to figure out what's best or have to contact support to figure out which configurations are best depending on your competition levels and stuff that's going to be suggested right within the sales or the order page excuse me, so it just be on the lookout for that we've got three new services new packaged services bundles essentially coming with in the next week or so.

This Stuff Works
Adam: Outstanding! Guys, that's all we got right now. Anybody got anything you want to toss him before we hop into questions? All right, well, the last thing I will say to like Hernan was talking about with POFU Live, if you haven't grabbed your tickets can be in Denver, October 11 to 13th. Just go to POFULive.com. Grab it there. And I encourage you to grab a VIP ticket. It's a great way to get an extra day of the event we spend a day right before we start with everybody and we go out to an event, have some drinks out some food. And it's nice to get to know everyone beforehand and then roll into the event you already know everyone, it's a little bit easier. And just a lot of fun here at

Bradley: Plus one. When some of us drink we tend to get a little bit loose with information. So

Adam: I don't know where my face and Bradley's is for everyone else. But like yeah, that's all right. I guess it's just one at a time. So yeah, talk to Bradley get all the secrets you've ever wanted.

Bradley: All right. If we can jump into it. We got a lot of good questions already. So let's do it. Grab the screen. Then you guys confirm that you see my screen? Yeah, we can see it. Okay. I don't know if I can. Does it lock on me when I'm sharing the screen? Do you know? Does anybody know?

Hernan: It does actually Yeah, it does.

Bradley: Okay, good. Alright, cool. So let's get into these.

What's The Best Way To Do A Proper NAP Citations For A Service Area Business Having Multiple Zip Codes?

Let's see, the first one looks like it's going to be this one says what's the best way to make a right NAP on citations for a service area business considering that this kind of business can have multiple zip codes since he or the business provides service for an entire city? Well, the citations you're supposed to use whatever the physical location of the businesses, that's the address, the name, address, phone number, that's what a citation is, right? And a P stands for name, address, phone number. So you list in your citations, the actual physical location of the business regardless of the service area. Doesn't matter what your service area, it doesn't matter. If you just Service, eight zip codes, you're going to put the zip code of where the business is physically located. And it's absolutely critical that you have consistency across everywhere that your nav is published. Its data consistency. And it's really, really important with citations. So I know what the Google GMB site if it's a service area business or GMB profile page, whatever you typically want to hide or not show not display the actual physical location. So it basically just hides the street address, but it will still show the city and you know, where the business is located. But force most citation directories or even non business directories, but places where you're going to publish the name, address and phone number a mention of the business which is still considered a citation, you're going to want to make sure that you have as much of the data you know like a lot of business directories are going to require you to have the full street address anyways regardless of whether you hide it or not in GMB.

This Stuff Works
So what's important is that you make sure that you're consistent wherever it's published. In some cases, we've talked about, you know, being able to not show the street address in other places that it's published. For example, if you're going to publish a press release, you could choose not to list the full street address and just do the business name, city state zip, instead of the street address, city state zip. But again, most business directories if you're specifically talking about traditional citations, if you're going to be publishing business directory listings, they're going to most of them are going to require a full street address. Good question.

Marco: Just to reiterate, a citation is any mention of any of the three points right in the business which is the name, address, and phone number to any of those three, can be a citation. It has nothing to do with other zip codes or service or anything else other than the zip code where the business resides. Because that's what the citation is referring to where the business is the name of the business and the phone number. That's a citation.

Should You Use A VPN Or A Proxy To Prevent Footprint Issues When Using Multiple Google Accounts In One IP Address?

Sweet. Okay, um, here's another good one says, hey guys, I have about five or six Google accounts that I access from the same computer. Some are more personal, but there are two that I would like to do more SEO on for business. Should I be thinking about a VPN or proxy to prevent any sort of footprint from one IP address? No. That's one thing you can do. But we that's not even really the most important thing anymore. The most important thing is for each one of those profiles, Google profiles, accounts essentially, to start accruing and building its own history. And one of the ways you can do that is use something like BrowSEO or Ghost browser.

I think we have actually linked either one of those https://www.semanticmastery.com/browseo or the other one is just Ghost Browser https://www.semanticmastery.com/ghostbrowser. I know, those are what we've called or I've called browser keeper apps. I don't know if that's the proper name, but it's what I've always called them. And what that essentially does is allows whenever you log whenever you go into an account, it basically keeps the session logged in. Right? So it's an app that keeps your session logged into that browser for that particular account or profile. And what happens then is you start to accrue a history. And what's odd about using like a VPN or proxy, which is what we used to do years ago, was we would have to switch accounts like every time we would switch accounts, we would do a browser, clear cache and cookies essentially. And then we would maybe run see cleaner, for example, which would do a deep clean of cookies and clean like zombie cookies and things like that. But and then we would log in, but that's really odd now, because how many people are logged into a Google account and then log out from a single device and then log in to a different account? It's very rare. And so that actually throws up red flags. Your best bet is to use a browser app, I think goes browsers probably the most popular right now that I'm aware of. And just set up a profile for each one of your, you know, Google accounts, essentially. And then each one of those will maintain its browsing session for no matter what it is that you do unless you, you know, purposefully clean it. Does anybody want to comment on that?

This Stuff Works

How Do You Create Cost-Effective Images For GMB Postings?

Good. Okay. Moving on. Fitz is up next. He says Good day, gents. Thanks for offering this form to help us. My question is how do you guys create images for posting to GMBs? If you're posting for two times per day? That's a lot of images. How can that be done cost-effectively and efficiently? What would that cost approximately? Thanks. Um, well, it you know, I don't know what it costs depend. It depends on how you know how you're handling it. My VA is my blogging VA is we don't have any accounts that we post four to five times two per day, four to five times per week. Yeah, sometimes seven some cases 10 times a week, which would be twice per day Monday through Friday, but my VA is typically using a combination of customer or business provided photos, right. So for most of my clients, I have a shared Google Photos album that they or staff members of their business deposit photos into, that my VA has access to. or we use so it's a combination of customer provided photos or you know, you know, client-provided photos, stock photos, which we don't particularly like to use, but sometimes we still use them anyways. And also grabbing images from YouTube. We've talked about that many times. So find YouTube videos that have you know, relevant scenes or images for whatever business it is that you're promoting. And use make sure that your select high resolution of the video player and just pause the video take a screenshot of a YouTube video and like an image from the YouTube video. That tends to work well because you can get topically relevant images that are unique because they're not, you know, those are going to be unique. Very, it's very unlikely that any of those have ever been used anywhere else on the web. And it for geographically or you know, geo relevancy, you can take screenshot images of like, known, you know, landmarks and stuff around the business from maybe Google Street View or maps and stuff like that. Just got to be careful that you don't have the Google watermarks in them. Because that could be you could get in trouble for Google for that. Anybody else wants to comment on that?

Marco: I showed in local GMB pro training how to get unlimited local images. Yep. And how to get rid of how to avoid the watermark that that's all it's all in the training.

Bradley: There you go. So as far as what does that cost approximately? You know, again, my VA is just do everything on a pay. Most I've got one VA that I pay hourly, but the other for blogging, but my other VA is they discharged on a pay per post basis. So it's just you know, wrapped right into the service. It's up to them to generate the images. In the case of stock images, I fund an account or my clients one and account depending on what the agreement is with my clients, like, you know, so some clients have funded account my VA has access to that other clients, I actually, it's just wrapped into the monthly retainer, so I actually fund it, but it's not very expensive, you know, depends on how what kind of arrangement you have with your VA. Right? It's very cost-effective guys. Content marketing is one of my primary sources of revenue for my agency because I pay a VA a set amount and I mark it up usually at least 100% if not 150%. So you know, I'm making money off of basically just providing them with the tools and the knowledge of how to do it. And it's great because it's just money, its revenue on autopilot, so

Okay, if it says having a good day, send a quick donation to Marco's charity having not so good a day client or Something driving you nuts. Get back at them and send a small donation. Okay, that's cool fits. I think Marco would appreciate it.

Marco: Yeah, thanks a lot for I really appreciate it. We're always needing money, though. Yeah.

This Stuff Works

Can You Turn Off An RYS Drive Stack From MGYB Store That Is Targeted To A Client's Web Property?

Gordon's up, he says, Hey guys, thank you very much again for the great help you provide on hump days. If you order an RYS Drive stack from the MGYB Store and have it targeted to a client's web property? For example, the GMB listing, can you turn it off? And for a later date if the client stops paying you? And if so, is that something that average consultant can easily do? And if so, how much would MGYB be charged to do it? Yeah, it's actually really simple to do. Because if you're, you're the ones going to be managing it for them anyway. And all you have to do is either go in and delete the drive stack entirely. Do you have access to the Google account, right? The driving because we you know, when you buy a drive stack from us, we're going to create a new Google account, then build everything in there and then we'll share it with you and you can take ownership of it or do whatever you want to do. But the Google account that we create, when we create the drive stack that that's going to be the original owner of the drive stack anyway, so all you gotta do is log in there and just delete it as the owner, right? If you want or just turn it set it to private again to where nobody has access, only you are the owner has to access. However, we do know that.

Marco might be able to comment on this, if you turn something not to the public, but to anybody can view that has the link, you can still pass the juice through that even though it's not publicly available on the web. But Marco if you turn it to private to where only people that have them or if you set it to private to where only specific permissions can be given to you know, very specific people. Does that stop passing juice or will it still pass juice?

Marco: I haven't tested that. I can't ask for that. But I just said it's a private sense. You're going to be doing a whole lot of work through that. And then you go in and you just turn it to whatever else you want another client, something personal, you just have to edit it right in that in that niche in that category, whatever it is that you're targeting. So don't just set it to private while you go in and you edit the content. What I would recommend is eliminate the Gsite altogether and then build a new one with the old dr site that's been edited.

Bradley: There you go. And that's something that we may be able to do in the future. I know Marco has been working on that, being able to go in and edit drive stacks and add stuff to them after they've been the initial ones been built. But that's not available yet. You guys will know about it when it is. Alright.

Are Video Embeds On GMB Posts Useful When Ranking GMB Listings?

Next question. He says By the way, you mentioned previously that we can create a GMB post with a video embedded in it and then use that URL post to run an MGYB embed job but will that provide any significant ranking power to the GMB orr just the post itself? Thanks again. I've not done any of that Marco might maybe Marco you can comment on that I've not done an embed gig for an MGYB video post. or excuse me for excuse me a GMB video post. I have no idea if that would do anything or not. Marco, can you comment? Hello. You're muted.

This Stuff Works
Marco: Yeah, sorry about that. So you do an embed run? Well, that provide Yeah, it's an iframe. It's an iframe of the post that has an inner page on the GMB. So of course, it's going to pass power to everything.

Bradley: Okay, yeah, I mean, again, I haven't tested any of that. That's why I couldn't comment on that. I know the embed gigs that we've got running in MGYB right now are working crazy good. In fact, that's what the case study that Daddea have posted on our mastermind today was about specifically about a combination of our services but the embeds being a big component of that. And, and it's working really well it's working well for GMB map embeds. It works well for video embeds it's just it's you can do you know you can iframe pretty much anything so there's a lot of things that we can use the embed service for right now that are super powerful. So

Hernan: yeah, I wanted to add something real quick so that we don't forget I don't forget before I forget, as you say that if you like what you're hearing if you like all of these back and forth between Marco and Bradley and the people within the mastermind, you should really consider joining the mastermind. There's a lot of high-level technical SEO people in their there are also a lot of business owners right now that are crushing it with all of this stuff that we cannot share publicly. So I would recommend that if you love what these guys are saying Come join us because you can have a lot more of that's

Bradley: gold star for Hernan again. It's a good Good, good plug for us, buddy. Thank you.

Does Ordering A Single Tier 1 Network In MGYB Requires Modification To An Existing Syndication Network You Own?

Alright, so the next one is I already have some syndication setup using IFTTT and my blogs, RSS feed to Facebook, Twitter, and Tumblr. If I order a single-tier syndication network, will that require modification to my existing syndication? Or would Semantic Mastery just create a new network from scratch? Thanks. Yeah, typically, we're going to just create a new one from scratch, which it's okay. We're not because remember, we're not going to create a Facebook page for you. We don't do that. For a Facebook profile, we just don't do that. Twitter. Yeah, we can create we would create a Twitter account typically an A new Tumblr account, and it's okay to have more than one Tumblr or Twitter. I don't I'm not so much of a Twitter user. It's part of the networks but I don't know maybe somebody else can comment on if it's okay to have multiple Twitter accounts for the same brand. But you can have more than one Tumblr blog or more than one WordPress blog in a syndication network for brand

The goal is not to create a whole bunch of them because that's very spammy. But it's okay to have, you know, an additional one or two, it's not going to hurt us, you know, especially blog properties, it's really not going to hurt you just don't want to. What I recommend not doing is creating multiple syndication networks full-on networks, for one particular brand were the only content that's ever published to them, is the content that's republished, repost it syndicated from a blog, the money site blog, and that's because that leaves a footprint, which is clearly used from an IP, you know, search manipulation. But as far as, you know, if you just have a couple of syndication points like Facebook, which we're not going to touch anyways, Twitter and Tumblr. I don't think that would be an issue. Can anybody comment on the Twitter part of it?

This Stuff Works
Hernan: I don't think so. Either, unless you're pushing really, really hard on getting those index, but it's really hard to index a tweet, right? So I don't think it will be it will be that big of a deal. We have experience sending people through t.co, which is Twitter, you know shortener through goo.gl. And all that sorts of shenanigans, which we had. And you know, it did move the needle. So I don't think it would be any issues doing that. I wouldn't, I would still keep it like natural as possible. Yeah. Well, usually you don't have usually like any company out there. If you think about it, any company or business unless they're opening Twitter accounts or Twitter profiles for different branches, they don't have like a lot of Twitter profiles, they have like just one main Twitter profile, and then they seem to get out of that. So I would follow that route.

Bradley: Yeah. And also keep in mind, if it's a Twitter account, if you've already got a Twitter account that you know, you actually really engage with the company and the brand does or whatever that actually engages with, you know, has followers and that kind of stuff and it's being really used. Then if you have another one that's created as part of the network, when you buy it from us, it's not a big deal because it'll basically be standing

Anyways, until it gets, you know, a lot of engagement. And if you're not actively using it other than just posting tweets to it, it's probably not going to affect anything. But that said, just contact support and say you've already got your own Twitter account. Again, Tumblr, I wouldn't care about having a second Tumblr, but Twitter, if you want to just contact support and say, Look, I've already got my own Twitter account, please omit that from this network, we can certainly do that. It's not I mean, then you don't even get to worry about it. You just got one Twitter account you're already connected to. So it wouldn't be an issue. Right? It's a good question. Oh, there's also I have a lot of your services appear to benefit sites, excuse me.

What Semantic Mastery Services That Are Beneficial To Location Independent Affiliate Sites?

Also, a lot of your services appear to benefit sites focused on local SEO, what Semantic Mastery service would or would not benefit affiliate sites that are location independent things. Everything that we have will benefit any sort of site we you know, we've talked about a lot of our stuff in framed it as a local SEO type or local You know, it produces results for local because a lot audience does local lead gen or local client consulting. So, you know, that's why you hear a lot of that. However, there sound SEO principles that will benefit pretty much any sort of project. And as Marco always says, which I know, Marco, I'd like for you to chime in on this. Your local is relative. So all of the stuff that we do are really entity validators. Right. So, for example, a syndication network that helps to solidify the brand, right? We something else, kind of a newer term that we're kicking around as an entity loop, right? Because that's part of what we do with our @ID pages and all these other things that we create these loops that helped us solidify the entity and it basically puts all these different assets out there on the web, that reinforce what the entity is to Google. And so syndication networks, drive stacks, @ID pages, all of those things are part of that. So Marco, what can you say about that?

This Stuff Works
Marco: Well, I've talked about. There's quite a bit, right we've all talked about this local is absolutely relatives how you look at it. If you box yourself in and you only see relative as your neighborhood, then you're never going to rank for your city because you stuck in your neighborhood. If you only see the city, then you're not seeing the county and if you only see in the county, and so on, and so on and so on. What matters now is the entity, the overall entity, and how you're relating the entity to the niche. If the niche is global, and you focus on local, then that's where you're going to get stuck because you have a global entity but you're at a local level, and vice versa. So it's it's really how you focus on it and how you relate your entity to the niche that matters whether the niches local, whether the niches nationwide, just whatever. That's how you need to look at it and again, next Wednesday during the RYS anniversary webinar. We are going to show an ecom store, where do we I can't say the name of the ecommerce store. But it's getting just fantastic results. And, you know, ecommerce is not local, or at least this one. It's not targeting anything local. It's really global and focused on the US, of course. But it just goes to show that if you do it the right way, and the way that it's taught, right, because the training is there in a specific manner because that's how it works. So as long as you follow the training, there's no reason why you shouldn't be able to replicate results. It's when you start veering from the training and like cutting corners, or not doing everything that we tell you to do, that the results just won't flow. You cannot expect it to work. The way that it works for us. If you cutting corners, if you know everything that we tell you you should do.

Bradley: That's a good point because last, not last week, because we didn't have a mastermind webinar last week, but the week before that was part of, you know, we covered that I covered that a bit in-depth because you can't do one part of everything that we teach kind of builds upon each other. They work for hand in hand, the sum of the parts are large, the whole is the sum of the whole is larger than this, the whole is larger than the sum of its parts. Does that make sense? I think I said that right. This time, it took me a minute to think through that. But the whole is looking bigger than the sum of its parts. In other words, if you put all of the components together, that we teach in the way that we teach it, then you will get a significant effect from it. But if you just do, one, one of them, or two of them were bits and pieces of them. It's not like let's say there were four components, right? If you only did one component, you're not going to get 25% of the results. Right. It's lesser than that. Like, in other words, if all four components are put together and done right, then you should get 100% results right well

Whatever the hundred percent is, I'm just saying, if you just do one of those four components, then it's not going to give you 25% of the results. It's less than that as my point, you have to do the things that we you know, the way that we get results is what we teach. I know there are other ways is more than what there's a there's more one way more than one way to skin a cat right? So there are other methods out there that will work as well I get all that but you know, we teach what works for us and it works really well and we haven't Knock Knock on wood we haven't had to deal with any penalty issues or anything in years. So and you can feel very blessed for that reason. But if you just doing parts of it, it's you're not going to get the full results. So as Marco said, you want to follow the if you're going to be using our stuff, use it the way that we suggest using it including building all of the components out and putting them together with the correct way. Okay, don't cut corners or you won't get results and then you'll say oh, well their stuff doesn't work. Now every time we have to analyze somebody that claims that stuff doesn't work. It's because they cut corners essentially or they didn't complete all of the stuff. So

Marco: we just had someone who ordered a drive stack without the G site say that it's been over 21 days cleared the Google that why am I not seeing results? I thought someone said that I would be getting results.

This Stuff Works
We never said that if you read is the thing when we deliver the drive stack and the decision or anything that has to do with our is you get it done for you User's Guide. I wrote it so I thought what the fuck is in it? I I tell people specifically, this is what you need to do sometimes. all that's required as a drive stack, this is how I say it. And then at other times, you might be able to do more. That's why we came up with the battle plan. The battle plan is very specific syndication network, drive stack and then into the drive stack you might need press releases you might need embeds, you might need you might need link builds. You might need to push videos, you might need another embed, run another link building right

On this ecommerce store, I went to 300,000 links before it got a nice push. So it's sometimes it's not just a one, but about link building push. That'll do it guys, it depends on the competition. If you're going up against Amazon, and you get 2500 links to your drive stack. Are you seriously telling me that you're expecting results against Amazon? with that? It's a joke. I mean, you have to look at your competition, get your competition, understand how much work it is that you need to do to take on your competition. And is it going to be worth the money going after that competition Are you better off going after something else? But if you're in it to win it, then you have to go balls to the wall, you have to go out you have to just hit it and hit it and hit it again until you get the desired results but you cannot just get one thing. say okay, this is good enough nominate What was it? I'm going to rank for Toronto DUI attorneys I lawyer DUI attorney. No, no.

Bradley: We got to tell that story real quick. We had a member come and join our mastermind This is three or four years ago now. And he was in our mastermind for I don't know, maybe two months, he built a syndication network that was only partially complete. And did like, three posts to his blog for targeting DUI attorney Toronto or on it was in Canada, either Toronto or Ontario or something like that DUI lawyer DUI attorney. And he basically said your stuff doesn't work. Because I'm not ranking on page one for DUI attorney Toronto or whatever it was. And I said, Well, let me take a look at what you got. It was a partially completed syndication network with three blog posts. And that was it was like I was like, Yeah, you're I've done work. So it was funny. He didn't stay with us.

What Type Of Report Should You Present To The Client After Building A Syndication Network?

Anyways, long as Let's move on. The next one is after building a syndication network for the client. I like this question. By the way, after building a syndication network for a client, what's the best type of reporting you could do for them to make sure that they know it was worth it? Well, in the past years ago, up until really last year, I would have said, you know, rank reports are one of the ways that you could you could show a client that it's working because as long as your remember, syndication network alone isn't going to do much it does help to solidify the entity, there's no doubt and I've proven that recently, even with the most recent business that I launched. But the trick with a syndication network and always has been is to post publish consistently and regularly to it. And especially if it's connected to a money site. It's the same thing for YouTube. Because what happens is it will theme the network over time. In other words, it starts to build up more authority and relevancy, topical, relevancy, and location, relevancy if it's for local stuff.

As more content accrues across the network, right?

So and they become aged and more trusted and all of that. So the idea with the syndication network is to, and this is what I always recommend guys, and I've said this since day one when it comes to client work, content marketing is no, it's not an option. It's part of my SEO, monthly services, right, that they're paying them monthly. And part of that is content marketing, which includes blog posts.

You know, if it's a lead gen property that I own, I might not blog all the time, or I might not have vas blog all the time. Because once I get results, and I get it to rank, and typically I, you know, can pull back in some cases, I can pull back to where it reduces my expenses for lead generation properties. But for clients, I always tell them, Look, if we pulled back, there's a possibility that you could slip in, you know, in results, you could stop getting as good results, and then there's always a catch-up period. So there's going to be a delay but between when you start to stop getting good as good results and the time that we can get them back for you. So I just recommend never taking your foot off the gas. So that's what I always recommend to clients and so it's an ongoing thing.

As far as how do you report to them like I rankings are no longer my primary reporting method, I still include rank reports. I'm not gonna lie to my clients, guys. But I made it clear to them well over a year ago now, that it's because of the way that the algorithm is now with mobile index first and proximity and all of that, that the rank reporters are very, they're inaccurate, they may provide an indication as to the health, the ranking health of something but they are there they are really rather inaccurate. Because it really depends on where somebody is, what kind of device they're searching from their search history, all of that kind of stuff influences search rankings now, for each individual user. So what we focus on and I know my partners will agree, is that we focus more on providing traffic kind of statistics that so analytics GMB Insights, Google Search Console. For Search Console, you could show that there are years the site is being given as getting more impressions, which means that the site is being recognized by Google for more keyword search queries and given impressions. You could for Analytics, you can show traffic increasing for GMB insights, more maps activity, you know, impressions clicks, click for driving directions as storefront phone calls, those kinds of things. So, my primary reporting methods to my clients now are analytics GMB Insights and Search Console. And if I'm doing AdWords stuff, obviously, you know, Google Ads stuff, I can show them ads, traffic statistics, and in rank, reports are always thrown in there, but they're kind of a secondary thing. They're not you know, I've made it real clear that they're no longer the primary reporting method.

This Stuff Works
Marco: Alright, so specifically, around or regarding the syndication network. The conversation needs to be around branding. And ongoing brand recognition. That's how you're reporting well. The initial conversation with the client, that's what needs to take place, you're going to tell the client that you're going to have the brand throughout the web, you go you and that you're going to be working on ongoing brand recognition, which just means that you go and add, because we have a ton of an update videos, you add new profiles, according to the updates that Bradley does on an ongoing basis. It's very simple you keep if you keep the conversation that way, and that you'll be working on the brand and that you'll be working on brand recognition, then you can bring in content syndication of as part of it, because the only way that you could that you could get the brand that you can get a branded correctly and you can get the brand recognized is by posting on a regular basis into these different social media web two point O properties that you're going to create. That's how I would frame the conversation with the client. So that

There's nothing else that you have to account for it no ranking or anything else. Now, as Bradley said, the second part of this would also be that you're paying for me getting paid for results. That's at least how I do it. And I know Bradley does it the same way my partners do, you get paid because you produce results. And so as long as as long as you can show that you're producing results, which is all of the things Bradley said and also phone calls, you make sure that you have a way to get into those phone call your clients phone calls to see and to be able to show the client that you have affected the number of calls that have come into the business on a monthly basis and it's because of your work and what you've done. That's how I would frame the recording.

Hernan: Yeah, I totally second and third, what these guys were saying. The reason why is because if you if you're providing a keyword report, you're missing so much like you're leaving so much out of the table because people do not search as the Google Keyword Planner tells you that they search, right? They have so many variations, but they are infinite variations of any keyword imaginable. Right? So having that in mind, the reality is those business owners, they don't get they don't care if they're like ranking number one or number two, what they do care is how many new clients you're generating. So the best report, in my opinion, would be a really simple one would be before hiring me or my firm, my agency, how much how many how much money or how much revenue how many sales you are doing? Now after hiring me 30 days 60 days down the road has done increase. If it does, then that means that we're doing something right. So just like the bare-bones reports that will be added, you can add impressions, you can add the increase in traffic, I don't know the longer length of sessions, you know, under website decrease, decrease the bounce rate and all that good stuff. But at the end of the day, what our business owners should be focusing upon is, is your help helping them or easier or your services, helping them move the needle and move their business forward. Right? a business owner that is like focusing on Oh, well with you, we decrease one spot, or we, you know, like, we lose like 10% of our rankings, that guy is putting their, their main focus and energy where there's where it shouldn't be, which is that's your job, you know, that's why they're hiring you. So that's my two cents.

Bradley: Okay, oh, I have an update. I had a client that had a GMB that was suspended from their new Pest Control industry. And I just went in and made a slight edit and it got suspended and it's a legit business. It's been legit for seven years. It wasn't spammy. Nothing I did was spammy. We've never done anything spammy for that business. And it's always

This Stuff Works
Just dominated in its local area, and then it got suspended. And it took, I tried to do a reconsideration request or reinstatement request. And I got denied and it took four weeks for them to reply back finally and say that Nope, it's in violation of quality guidelines, which is total BS. So I replied back said, you know, please explain, you know, there's nothing was, you know, anyways, I rebooted it, but of course, I never got a reply. So I talked to my client about two weeks ago and told him that you know, I was going to have to create a spam listing in the same area in order for us to generate a new one unless he want wanted to go through the processes the actual business owner, the bonafide business owner, because I did it through my manager account as a manager of the GMB but I had him do it. I asked him if he would do it under his owners' account. And so he submitted a reinstatement request. And it took only about two, two weeks, maybe two and a half weeks and we just got notification yesterday that the listing has gone live again. And I've confirmed that it is back. So just so you guys know if anybody that has a GMB, you know, the newer ones I don't know, but this was an aged one it's been in existence for like seven years and it got suspended because of just a slight edit that I made to it, which was bullshit. It was just one of those algorithmic suspensions, I believe, and but they wouldn't allow me they denied my request to reinstate as a manager. But as the business owner, he was able to get it reinstated and about half the time that it took them to even reply to me so just so you guys know, that's something you may want to check out if you run into the same issue. Okay.

How Do You Create A New GMB Listing For A Business Expansion Without Changing The Existing GMB Page?

Okay, wills up and we've got lots more questions, guys. So I'm going to try to roll through these a little bit quicker will says Hey, guys, I have a client that has a current GMB listing and has recently expanded to a new location. He doesn't want to change the current GMB listing and instead wants to know if there's a way of creating a new GM dealer listing for the new location. The new location has its own phone number and business address. Thank you. Yeah, absolutely. Absolutely. If it's especially if it's got its own business address, that's a genuine new location. So there's no reason why you can't set up another GMB listing for that. postcard verify it to to the new business address, all I would recommend is that you create a separate landing page on the same if you're going to use the same website, just create a location-specific landing page and use that as the website URL and that new GMB listing for the new location. So it makes sense. But yes, as long as you got a unique address and a unique phone number, and like I said, I would recommend using a unique URL, not a new website, just it could be a location page and inner page of the same website. This location-specific so your brand.com/locationname, does that make sense? Or city or whatever like that they use that as the actual website URL. Then there's no reason why you can't create a new GMB for that I would absolutely do that. Okay.

Marco: Totally agree.

Should You Use The Blog In Shopify Or Should You Build A WordPress Blog On A Subdomain?

Bradley: Moving on. The next one is some very nice things that this gentleman says and he says question one actually, I am trying to rank a Shopify store for the syndication network. Oh, I'm trying to rank a Shopify store and for the syndication network, I have two options which I guess a) either host a WordPress blog on my subdomain and use it as the syndication source or b) just post blogs on Shopify as they have an RSS feed so I can use that as a source. So I'm confused about which way to go that provides more link juice and authority to my main ecommerce site. Also, if I have a normal woo commerce store, Then should I use a blog subdomain or not? Okay, I'm not an econ guy. I'm going to give you my opinion and maybe some of the other guys can chime in because I know really none of us do much any calm stuff, really. My opinion is if you can blog on a Shopify store that may be great, typically that you can get a little bit more authority from blogging from the actual money site itself. But I don't know how much how, first of all, how those blogs posts are going to look, I don't know how you know what it looks like when it's syndicated. In other words, I don't know how much control you have over the content that you know, like the like, is like a WYSIWYG editor. In other words, can you add elements to the content and you know, the blog posts, all that kind of stuff? I don't know, because I've never done Shopify stuff.

This Stuff Works
With WordPress, you know, what you know, I know what you can get with WordPress, and you probably know as well. So if you use a subdomain on an ecommerce site as your blog as content center, distribution engine, essentially, you know that you have really a lot of control over the content and how it's formatted and the elements and what it looks like and what it looks like syndicated and what happens if you mirror and we always talk about this, you know, network Empire kind of coined a term it's called theme mirroring. So if you mirror and if you create a subdomain, a blog, a WordPress installation on a subdomain for your money site, then if you create a theme, mirrored structure, so in other words, a silo structure based upon the categories within your store, and you basically link your category URLs, do a 301 redirect from your category URLs over to your category pages on your money site. Then you do all of your blogging from your subdomain, you place your posts in the correct categories, which you know and do all of your internal linking to your store pages, then you can use the blog and still push 90% of all the juice back to this the money site. So you know, the the main site, the root domain, which would be your Shopify store, we've had I know I don't really do any ecommerce stuff, but I have done content marketing for ecommerce clients in the past and we've always been able to get really good results doing that exact same method that I just covered. Does anybody else want to go on that?

Hernan: Yeah, I want to come in something. But now Yeah, I want to I wanted to say real quick that Shopify does come with a block solution and it will allow you to SEO optimize it. But the reality is that here with a WordPress subdomain, I would like to know what Adam has to say about this because I know that he's been playing with Shopify a little bit as well. But with a Shopify store, like if you're trying to rank on Google for your Shopify store, go the WordPress route, like WordPress is second to none when it comes to SEO capabilities. Yeah, like you can get away with the Shopify blog. But it's not like unless you're doing paid media, which 99% of Shopify owners, you know, do paid media by, by that I mean, sending traffic to an article via Facebook ads or Google ads or you know, sending like actually paid traffic to your store, which is like 99% of the Shopify stores out there. Other than that, then I would definitely suggest what Brad is just said because you can control that way. One of the, if not the best one of the best SEO optimized platforms in the world, which is WordPress, if you're planning on blogging, right, number one and also number two, you can still leverage the ease of use that that Shopify has. So that would be my take on it.

Adam: Yeah, I'm basically going to pair it with what Hernan says and just agree I would probably go with if you have the choice, go with WordPress, especially if you're more familiar with it and getting it set up. But other than that, as far as the actual benefit these days, I haven't seen anything. Have you guys seen any actual studies recently about whether that Okay, yeah, we should dig that up? If anyone's watching in the scene one recently let us know. Yeah, I've been working a lot with the emails and optimizing like actual landing pages but not so much the back end or you know using subdomains. So

Marco: Yeah, I don't know one against the other, but the econ taste study it will be talking about next week is a.com TLD with it with a blog. It's not a Shopify store anything it's built on WordPress. Right. WooCommerce. Yeah, that's what's getting. It is WooCommerce. And that's what's getting syndicated. Right. It's getting syndicated from the from the.com TLD. Right.

Hernan: Yeah. So Shopify, it's really, really powerful. And it's not like it's simple. Because you don't want to you don't have to fuck around with hosting and whatnot, they will allow you to add subdomains to your domain. And then at the end of the day, like, you can still use Claudio, which is the solution that animates you know, he's really good at that. So you can use Claudio to you know, to send emails, and then you will be basically getting the best of both worlds, which would be the SEO world and the ecommerce store. It'd be pretty cool.

This Stuff Works
Adam: So yeah. I'm taking the page off finance book to the like, if don't spend so much time worrying about it, like if it's going to take a couple of weeks, like or a month, you know to like get the subdomain or get the client or who if it's yours, like, just start getting some content out there. And you can you know, switch the syndication point like start if you've got content, check out Shopify that way, if you are doing this for a client, maybe you know how the blog works when someone's like, no, I refuse to do it this way. But in the meantime, yeah, would go the WordPress route.

What's The Best Way To Link Review And Curate Content To The Money Site?

So question number two is for creating blog posts, both review and curated type posts. What would be the best way of linking to my money sites? Should the blog content be linked to category pages or direct product links, either-or, in some cases, both? It just it really just depends on what your content of the blog post is. So for example, my blog is about 10 best baby products. So what I linked to all 10 products individually or just the baby category page. In that case, I would probably link to the category page but you do want some internal link diversity. In other words, you want to keep your silos tight. So what I just mentioned about if you're creating a blog on a subdomain, and like WordPress blog, essentially, you're going to want to silo the site into categories just like you would have your products. So you know, your products go into specific categories, because it's logical for them to go into the categories that they're in. Well, you want to stack your content the exact same way. So again, you would, for the WordPress category URL, you can set up three one redirects from the category URLs to the category pages on your money site, your Shopify site, or ecommerce site. But then in the actual blog posts themselves, as I said, you want to have you want to any posts that you place in a product category, and likewise, a content category on the blog. You want to link to both the products within that category and the category page itself, not both at the same time all the time. What I'm saying is you do want to switch up your internal linking strategy somewhat to were sometimes only into the category page, sometimes you're linking to a product or two within that same category. And it really just depends on what the content is about. But in that case, I wouldn't link to all 10 baby products individually. I mean, you could, it wouldn't hurt anything. Because as long as they're all still in the same category, it's still going to pass some juice. But what we teach in the mastermind, and I know I can't get too deep into this at all his specific ways to do internal linking now, especially within silo structure, tight silo structures, that can get really, really good results. So again, I would recommend it. What you don't do though, is cross-post from within one category to another with internal links, if it makes sense to do so from a reader or viewer standpoint, for strictly SEO purposes, you don't want to cross-link from the within the same post to other categories or other products within other categories. If you're going to for the users benefit, then nofollow those links as a nofollow tag or attribute to those links, okay.

Marco: Back to a nod or heads of the network Empire again, brilliancy still works like crazy. So if you work bottom-up so that your blog posts are pushing up that top-level category, just say you think I think about it this way you going, you're going after the top of the pyramid, but what holds the top of that pyramid is all the work that you did on the bottom. So pushing from the bottom up, you pushing up that top-level category, your top market level keyword, and all of the work that you do to push that top-level category up is going to carry everything up along it as up as the top market level category begins to climb up in the SERPs. it'll pull everything along so it'll have the effect that he's looking for, if he doesn't, right, but where he can get the most value from this is if he joins the mastermind and comes to comes and listens to what we've been doing. As far as internal linking in concerned.

Bradley: Yeah, we've only got five minutes left. So I'm going to skip that last part of the question. It looks like Adam dropped a link for the art.

Adam: I just want to say real quick if anyone else is interested in this, we did a webinar. This was a couple of years ago now with Scott Scanlon and curation suite and he talked a lot he had some great info about content curation so on the content side, go check that out. Unfortunately, we can't recommend the tool itself. Right now, I've been hearing some issues with people not being responded to but watch the webinar for the content information, how to generate content. There are some great ideas. Yeah.

Does Hiding An Adress On A GMB Listing Affect Citations?

Alright, so then this one says, Is there a way to use all the all of the products without giving away your full address for privacy reasons? And can we change address easily? Does that affect citations and everything else? I set up my Google business with full address but chose to hide it then did citations using just the part of Google address that does show like city-state zip? Yeah, I mean,

yes, and no. If it's best to be able to use the full address, there's no question. But if you for whatever reason you absolutely want to hide the street address, then what I would recommend is on every time that you create a citation that you don't include the street address you as long as you keep them consistent, right and as long as the name is unique, you know if it's if it's a name that can be ambiguous aided with others. In other words, if there is another business with a similar name, that is in close proximity to you, and you try to just get away with city-state, zip, name, city, state, zip and phone number and then obviously URL, then that can cause and regulation, right, that can get muddy the waters a bit for both your business as well as your competitors business that has a similar name, and can cause both of you guys to have issues with ranking or getting results. So but as long as it's unique, a unique name and you've got you know, like I said unique phone number unique web address, then then you can get away with that.

This Stuff Works
Although it's still his best to give it more data than less data, so again, I would recommend that you know, if if, if at all possible, just use the address. Remember, most of the places that you're going to be publishing the address aren't really going to get it's free for SEO purposes, right? So you're not going to get a lot of eyeballs to it, which is going to reveal like for people to come knocking at your door pissed off or whatever like it's not I mean, you shouldn't really have to worry about that in my opinion. But you know, like I said, as long as you stay consistent and you don't have a common type name that will and cause ambiguous ation with another type of business which would hurt both of you, not just you. Does that make sense? Then you can get away with that but more data is better than fewer data in that case. Okay.

All right. This is the last question guys unfortunately, we're not going to be able to get to the rest of them.

Warning To PressCable's PR Syndication Network Posting To PBN Junk Sites

He says You guys rock I want to add a few things to the conversation in case you can help someone Bradley mentioned a few times I press cable has a lot of PBN type junk sites in their PR syndication network. I've posted a few prs recently and they appear to have gotten worse. You know, unfortunately, some some some of the pbn disk or a press release distribution services are more worried about inflating their distribution numbers than they are about the quality of the distribution sites. And that's unfortunate. I can't comment on it anymore Just because I haven't used them in quite some time. I'm happy with my providers. So you can now verify a Bing places maps listing based on your verified GMB listing. Bing Yahoo still covers about 30% of search if we believe the public statements are probably worth doing for all properties. No, I agree. I absolutely agree.

Verify Bing Places Based On Verified GMB Listing

You know, I'm even using Bing Ads and a couple of businesses that are my own business for one but also for a couple of other businesses because there is traffic and is not nearly as much as Google guys, but Bing Ads work and same thing I imagined with search but or excuse me, organic stuff and local stuff is being ads when you Run Bing Ads. They appear on Bing, Yahoo, and AOL Who the hell still uses AOL as a browser. But they do they appear there too. And I do get traffic from there and the clicks are cheaper than they are for Google PPC as well.

Hernan: Dude, specifically for your demographic for the stuff that you're doing with the land stuff that is a slam dunk because it's exactly the demographic that you want to target.

Bradley: So the older demographic, you me, hey, well, browsers. Yeah, I didn't want to say it. But uh, yeah, yeah. That's funny.

What Are The Benefits Of Using RYS Drive Stack?

Man, Marco. If you got 30 more seconds. Let's cover this other one. Just because I think that's a perfect ending question. What is the main reason people use an RYS drive stack is it only to help

Marco: No, you stop it right there, power, hour wherever you want it to go. Has nothing to do with it with a GMB. It has nothing to do with anything. You want it to be the GMB in be it. The
what he called the GMB, the business site, your money site, a tier-one branded property wherever you want the power to go. That's where you direct power. And that's where it goes. That's right. That's why you use it. And the power that you're going to push behind that is going to end up wherever you've connected it. That's why. So just we're going to talk about this next week. And it's at five o'clock. So we do have to wrap it up, guys, but I'm just going to point this out really quick because this is the four-year-old case study from a poorly built syndication or drive stack that I built on my own the day that Marco revealed this strategy to me, and I always show this but the reason why is because it just goes to show you, I built a drive stack to push the power to the G site of a dry stack, right. And you can see that it's four years later because this is the day that it was published. You can see it's also one of the properties in that stack that all I did was took the same Drive files from the RYS stack and embedded them into a wordpress. com post for

This Stuff Works
From my you know Bradley better dot WordPress com and that you can see the day it was published it was Saturday, May 16, 2015. And I'm ranking number one for Virginia SEO, SEO Virginia, Virginia SEO agency like multiple variations of that keyword and have been for four years over four years now.

When all we did like the primary, the focal point of where we were pushing the where I was pushing the juice with this particular drive stack was the G site. And you can see that that's what's ranking. We've learned or you know, Marco probably already knew this but what we you can push the juice of an RSRYS Drive stacked anywhere you want it to go. If you want it to be a GMB map listing, it'll be a GMA map, listen, you want it to push you a money site. It can be a money site, it can be a web to auto property, a tier-one branded entity, it can be anything the G site, obviously, it can be anywhere that you want to push. It just depends on where you want and that's when you go to order a stack. It says specifically, what is your primary target URL, and that's what you want to push it to

So yeah, but I don't know if it works. It doesn't work. Yeah, shoot, shoot come next week to see how it doesn't work. Yeah. Yeah, I can't work it can if it does work. And if it does work, Google can shut it down and anytime, right?

The world could end tomorrow. So let's all go hide under the bed. Alright, well, thanks, everybody for being here. We do have a mastermind webinar tomorrow. So we'll see you guys in the mastermind on that. Otherwise, we'll see you guys next week. Thanks, everybody. All right.

Always pitch fest.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 249

By April

Click on the video above to watch Episode 249 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, Hey everybody. Welcome to Hump Day Hangout. This is Episode 200. And I forgot to look at page 49 to 49. Holy moly. Alright, well, we're getting there. We're coming up on an anniversary here pretty quick. But first of all, just want to take a minute we're going to stop say hello to everybody. And then we got some good stuff coming up for you guys. We're going to get into that. But let's see Hernan you're not wearing your Semantic Mastery shirt. You really threw me off today?

Hernan: No, but I am learning to sticker wearing it.

Bradley: You're holding it.

Hernan: I can put it on like now. Okay, so now I'm working.

Adam: There we go. Alright,

Hernan: so what's everybody so it's really good to be here. I'm excited about POFU Live and now I'm also holding this going right here which is something little something I've got for attendees. So lots of good stuff, not only a lot of good information, but also a lot of a good actionable stuff people are still raving about POFU Live 2018, so POFU Live 2019 is going to be even better. So excited to be here.

Adam: That's awesome. And in case anyone didn't know the coin that Hernan was holding up his coin that was only given to attendees at POFU Live 2018. Word on the street is that there will be a new unique one for 2019 attendees. So come join us. Bradley, how you doing?

Bradley: I'm good. Happy to be here.

Adam: So is it locked on me? Or are we back to?

Bradley: I think we're back to the normal deal. I don't know. How can you guys can anybody confirm?

Adam: Yeah, go ahead and start talking all I mean, is it showing me now or what?

Bradley: It's, this is odd. We get used to this. And I'm we're also out of order and how you greet everybody because now I'm like number two how that happened?

Adam: You're actually number one. It's we're just gonna go with it. You know what? So yeah, we'll just keep rolling. But Bradley, how are you doing today? I'm good.

Bradley: I'm good. Happy to be here, man.

Hernan: It's showing you so showing the speaker I'm just confirming so good. Thanks,

Adam: Marco. How are you doing?

This Stuff Works
Marco: Speaking of anniversaries, dude. Two weeks from today was the day that SEO was turned on its head. August 29, 2014. It's coming up four year anniversary of something that doesn't work. Imagine that. Imagine that four years of it not working. Here we are. And we're going to be celebrating, we're going to be giving good stuff away. It's we're actually going to celebrate it two weeks from today, right? Just so people know to tune in one hour early in two weeks, and we're going to give them goodwill give good stuff away in prizes or whatever coupons, just whatever. It's going to be fun. And we're going to show you how it's still not working in 2019

Adam: so Marco What is it that's not working?

Marco: Oh, why is a cabbie didn't even know that Dr. Stephen Teesside's don't work? has nobody told you have you not been paying attention?

Adam: Yeah, it's good. You know, everywhere we go, we everywhere we go. It sounds like we're out there traveling around or something. But yeah, you know, come across that all over the place. That's not going to work. You got to do this other stuff.

Bradley: Or, or for four years ago, when when we launched it. And then we did the relaunch I think two years later, everyone kept saying well, don't you think Google is going to shut close that loophole at some point? Well, four years later, we're still benefiting from it. So those that you know that's that you know, kind of like scarcity mindset versus an abundance mindset type thing you know what I mean? Like what if what if we can always what if yourself out of doing anything is my point so we've been taking advantage of it while it works, which is four years strong now. So I'd say it's,

Marco: it's fear, isn't it? It's just people it's one of the things that I'll be talking about POFU Live by the way. It's part of my message is fear man, people are just so scared of every Imagine if that person who was so scared because that came up in 2014. During the release, somebody mentioned that imagine that that person that taken action and four years later had continuously excuse me taking action. I'm how many people are outranking their competition with drive stacks, Gsites, on embeds link building. And how we do in Semantic Mastery, man, just imagine.

Adam: All right, sir, definitely. So last but not least, sorry to cut you off, Bradley. But Chris, how you doing, man? We got you on video. This is the real deal.

Chris: Yeah, family doing good. I think of Marco said like, actually hit another point. Like, every time that I actually apply drive stacks and stuff. It's literally like, I'm the internet, which is just too good to be true. You know, like, people don't believe it, until they see it. And then they always think like, we're doing some magic. But yeah, it's super simple. You just could apply it stick to the plan and execute.

Adam: You know, you bring up something good, Chris. I don't want me to put you too much on the spot. But if you can find that you remember that Facebook thread you had where you went through how you did that at the affiliate kind of short promo, and the results you got on Facebook, you want to post that on the page. And people can go check that out. Because I think this is a really good example where people are like, Does it still work? What's going on? Yes, Chris did this. He did these three things. And like, this is what happened is pretty awesome.

Chris: Yep. Sure, let me find it.

Adam: Good deal. And while we're talking about Chris, real quick before we get into some short announcements and answer questions, you know, sometimes I'm a few hours off from these guys. And I'm like, some kind of pain or I'm, you know, got this or that going on. Chris, what time is it for you right now?

Chris: 10pm

Adam: 10 pm we're getting started. And Chris is up at 10 pm on his time doing this. So I just want to say thank you for showing up and doing this because man that that. That takes a lot. I'm asleep at 10 pm. So get on it. Real quick. You guys. Before we get into the questions, I wanted to go over some quick announcements. If you're just watching us and wondering, you know, for watching for the first time and wondering what the hell's going on here. We are going to start answering your SEO digital marketing questions. But you are in the right place. This is the place to be every Wednesday, go to https://www.semanticmastery.com/hdquestions. You can ask them live we, you know we, of course, want you to join us live ask questions. So you can interact, you can clarify. You can talk to the other people who are viewing but we understand too. If you can't join us live, whether you got a client call something came up, you can always ask your question ahead of time and then go check it out on YouTube. The next step after that is definitely to pick up the battle plan. All right, go to https://battleplan.semanticmastery.com is where people say hey, what's the first thing I should do? Is there a course I should take? Is there something I should learn? Just go get the battle plan. It takes care of all of that. And when you're ready to take things up several levels, you want to join a real community of people who are trying to grow, whether it's their own agency, whether it's their own business, come join the mastermind, right and you can find out more about that at https://www.mastermind.semanticmastery.com. And last, but certainly not least, if you know that doing things, or rather getting things done for you is the way to do it. Whether you're outsourcing whether you are leveraging us via MGYB getting done for you services is such a great way to do this because you could turn around and resell to clients or provide the service and then add to that. So MGYB.co go check it out. It's where you can get syndication networks, press releases link building drives tax done for you all of that stuff. All right, and we really do practice what we preach guys, we mean it. These came about from you know us using this ourselves and then turning around saying well, we got the process other people are asking for it, why not? So go check that out if you haven't yet and then subscribe to our YouTube channel help us stay up to date as well as these videos and other stuff we post from time to time. So other than that, Hernan touched on it real quick on perfectly live, we talked about that. But if you haven't picked up your ticket yet, you can go to Whole Foods live.com it's going to be in Denver, can be October 11, 12th, and 13th 11th is the VIP day, we've got a fun time, where everyone can get together a little bit more relaxed, get to know each other and have a good time and then dive into the heavy stuff on the 12th and 13th. If you want to join us to find out more you can go there, grab your ticket. If you have questions about it. Just email us at [email protected] Alright guys, do we have any other announcements before we get into it?

Bradley: I can't think of any.

Adam: All right, let's do it. And I don't even have to say cameraman anymore. So this is awesome.

Bradley: No, but gotta try to share the screen for how to do this again. There we go. I'll get used to it eventually.

Hernan: All right. So Bradley,

Bradley: what's up?

This Stuff Works
Hernan: We do can see your screen.

How To Start A Branded Tier 1 Syndication Network If You Don't Have Access To The Main Site To Create RSS?

Okay, good. Alright, so we're going to start with Ivan. It looks like so what's up to five and he says, hey guys, I created a branded tier one syndication network for a friend who has a local business beauty niche and I want to start publishing to it, but I don't have access to the main site yet to create an RSS feed. What would be the most effective way to start the process blogger, WordPress, the free versions? I was thinking of using the RSS feed from the GMB briefcase. Yeah, you could do that as well. I mean, if you're already posting to the GMB stuff, you know, as GMB through the auto poster than that, I mean, that's not a bad idea. You could try to do it that way. But yeah, if you don't have access to his self hosted site yet to where you can start blogging directly on there, then you could use the branded blogger or WordPress or Tumblr site, even Tumblr seems to be really strong right now I've got a couple. Well, for example, the new business that I recently started in the last few months that if you do a brand new search, the syndication network, the Tumblr property from the same syndication network comes up on the first page for that. And I've noticed that on a couple of other recent client examples of mine were so Tumblr's is strong right now. And that kind of stuff varies. Sometimes it's WordPress, sometimes it's Tumblr, for oddly enough, blogger doesn't typically rank all that well unless you purposely do a lot of stuff to get it to rank like link building and stuff. But so yeah, I would, I would recommend using, you know, blogger, WordPress, or Tumblr, as you know, from the branded syndication network as the trigger point until you get access to it, that's not a bad idea to do that. So also, if you're using press releases, you could also use the press, if you've got your own subscription, the press advantage, that's an RSS feed there that works really well the syndication, the syndicated press releases look beautiful, they come out looking really nice across the blog properties within the syndication network. If you don't have the RSS feed, but you've been you because you don't have your own account in but you've been using MGYB services for press releases just right to support we can get you the RSS feed for that particular organization. So that each time you publish a press release, it will also update the syndication network. Do you guys want to add to that?

Marco: No, not me. That's perfect.

Okay, cool.

Will Ordering The Entire Battle Plan Makes Order Processing Faster In MGYB?

Okay, Ernest is up. He says, Hey, guys, I've been following the battle plan as directed on average is taking about two weeks to get orders back from the MGYB. Store. If I placed an order for the entire battle plan at once in the future, will this help speed things up? That's a really, really good question. I can't really answer that one. Marco, maybe you're the best suited for that one.

Marco: And no, it won't know it won't, because it has to be done in a certain order, he has some places or his orders. Preferably, you would need to have your syndication Academy or your tier one branded in place, so that you can submit it, when you order your drive stack plus Gsite. And then that should be in place. So that you can go ahead and order the embed, and or the press releases, right you need your NAP. And anything that you want to link to in the drive stack and the tier 1 branded, whichever the destination you do to one of the destinations that you choosing in the press release. And then, of course, the embeds that you would do. And then, of course, the link building. So everything is there's a method to the madness, I wouldn't just skip it, or order it all at once. I mean, you could, but then we require for you to submit the information within 30 days because other times that we've done it, people simply just since they haven't ordered already, they don't give us the information and we need to get the process moving along. But that still would not speed it up because it takes time to build it. Syndication network takes time to build drive stack plus gsite. And I guess everything else could be built it and held. But then you'd be running against the against these time limits that we set inside the inside MGYB. What we do return the money if we don't get the information. So I wouldn't want to want you doing that I would want you to follow the battle plan. It's set up the way it's set up for a reason. This way, you get the full effect on everything that you when you order that those embeds and that link building to everything else that you've set up along the way. That's when the true power comes through when you start skipping or doing things other ways. That's when you don't get the full effect. So I would say no, no, you're not helping yourself any

Bradley: I would suggest well, or just make a request may be that we can chat about during our corporate meeting, perhaps about maybe and I know we've talked about this in the past on you don't have to answer this now Marco, but I'm just planting the seed but creating packages where you could just buy everything, you know, at once, and it would be done in succession. Like you know what I mean that that order, like you, would submit your details. But that's not a bad idea. I know recently, like, for example, with the link building or embed packages there, or excuse me, the embed services. There are like package levels in there now which are, which are great, I think that's going to help people make better decisions as to what they need to purchase in order to get the results that they're looking for. So maybe we can do something like that on, you know, in the coming weeks or months for actual like all of the different components together as put them into sort of a package level that somebody could purchase. And then submit all their details upfront and we would build them in succession and that would resolve the potential 30-day issue thing with the word order details if that makes sense. So anyway, just planting the seed for that's something

Marco: No, no, we don't we do have all of these packages in mind, right where you can do one of or just everything all at once. It but it all has to be built into the store. And that's what makes the most amount of time.

Bradley: Well, I guess we've got to start cracking the whip hop. I'm kidding. I know. I know the guys have got their hands full and getting everything in there that we want.

How Do You Rank A Choir Website Selling Local Subscription In 5 Different Cities In France?

So Alright, the next one's up. This is an interesting one. I started reading it and I'm not quite sure I understand exactly what the question is. But I'm going to read through it anyway, I'm going to take a stab at it and see what I can come up with. Hi Semantic Mastery team, I'd like to have your advice before buying anything you're done for your store, which is MGYB.co. I have a French website which shows my choirs network in France, means I have six choirs in five different cities in France. Of course, as every choir, we rehearse together person each week, I want to know what is your advice for me to rank best with your services as a French website selling a local subscription to choirs in different cities? Thanks in advance for your help. Uh, I'm kind of lost on the question. I just don't know exactly what it is that you're asking I maybe because I don't understand the whole choir thing and everything else, or what your business model is, you say you're selling subscriptions, I don't understand really exactly what it is that you're selling. So my answer to you would be as far as the syndication networks, is if you have a different network for each different city, which you can do, you don't have to do that though, you can use a syndication network for one brand. So if it's the same brand, and I'm assuming, you know, I don't know, it could be you have different choirs in each different city that are like different names or something like that, and you're trying to brand each one, then you'd want separate syndication networks, or it could be one, you know, name brand for a particular choir name for the choir, that you want to use, and you want to promote it in six different, you know, five or six different cities looks like five different cities. In either case, you could use, well, if it's all separate, then you'd want separate syndication networks if it's one choir that you want to promote in five different cities, and you could really just use one network. Now what I've always mentioned in the past, like let's put this on a more local type, like the business type.

This Stuff Works
Let's let's try to describe it that way. Because that maybe that'll make more sense. At least it does to me if I had a brand that had five different locations, right, so a company that a business that had five different locations, what I would try to do is promote that one business through one's branded syndication network, in all five cities. And there are ways to do that, for example, if you have a website that you're going to be blogging content to are using as your content distribution engine to your network, or could be a YouTube channel for that matter. You could create silos within either the website or within the YouTube channel, using playlist is how you would create silos and YouTube channel. And they would be optimized for each location. So that each time you publish a new piece of content, you would put it in the correct location silo. And it would be it would go out across the same network and you build up authority and you theme it over time that way. So that's one way that I would do it. Because it's easier to manage it's one branded network that you maintain, you can do a ton of additional like off-page SEO stuff to it like link building embeds, like we just talked about, add it to a drive stack, then do link building and embed and link building to the drive stack properties, just a ton of things that you can do to that. So I prefer to do as much as I can with one branded network if that makes sense.

However, if you find particular areas that are more competitive, you're not getting the SEO traction that you want to, then you can always add a location modifier to that brand name and create a location-specific network then you could publish directly to for any content going into that particular location or that area to promote that area could go into that location-specific network. Again, I prefer to use one network if possible and get it what you know, push that build the authority up in that one network as much as possible.

Now, if it's five different brand names, five different choirs and totally and each with their own location, in that case, then you'd want to use five separate networks. The idea is to, first of all, publish regularly and consistently, whatever you're using to trigger publication to the network, right. Again, either it's going to be a blog, typically, it can be many, many things, guys, but it's usually either a blog or a YouTube channel, then you want to publish regularly and consistently to that so that it's syndicating across the network. And again, regular and consistent is important. That's key. But second of all, you can power the network up like I do, as mentioned, you can do link building to it, you can have a drive stack built and include those syndication network profile URLs in the drive stack. Then from there, you can do embeds and link building to the embeds and link building directly to the drive stack and all of that. So there's a lot of things that you do press releases, once again, it's a great strategy to get, especially in something like acquire, which is kind of like you know, entertainment, that kind of stuff, I would recommend that you also promote those, when you have concert events or choir events, whatever you call them. You could also do press releases to publish an announcement announcing the event, the upcoming event. And that's a good way to get traction. And it's just an excuse to publish additional press releases as well. So you fit all those components together with the same stuff that we've been teaching now for, you know, a long time. You stack all those things together, and it should work really, really well. Now, who wants to comment on that? And

Marco: Yeah, I would, I would tell him that the battle plan is perfect for what he's doing. Follow that. We don't do French in MGYB. I see that his website is in French and he's targeting French audience. You'd have to do your own syndication network, you'd have to do well, you could send the description, I guess, in French, and we could do it that way. I don't know. But we definitely will not do a drive stack and Gsite in French. He would have to do that himself. He would have to learn how to do that.

Bradley: Yeah. Well, I mean, the only thing I could Yeah, that drive stack, you're right, that would be really difficult. As far as the syndication network, we could build it in English, and then he could just, you know, yeah, publishing in French to it. And that would be fine.

Hernan: Yeah, that was that was what I was about to say is that you can even like, you can get away with subpar where that would have syndication. And we're not completely fully pledged, you know, the full-blown syndication like Semantic Mastery syndication network way. And you can even bill like you could have like your tier one links as a French, you know, properties and then you can be backlinks, from English speaking websites, to those to those websites. And, you know, as you if you follow the battle plan, you will be in a good spot because, you know, it's still like way, way, way easier. It's not as easy, it's what it was before, it's not as easy. It's like way easier to, you know, to keep on you know, ranking and gaining getting power and gaining traction in foreign markets. So it's, it's great, still great.

This Stuff Works
Bradley: Alright, so hopefully that helps.

What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

Alright, so the next one is Gordon, what's up, Gordon, he says, Hey, guys, thank you for your help on these days or us customers would be lost. Without your help, excuse me, US customers would be lost. So thank you very much again. You're welcome. As always, Gordon, appreciate you coming and asking questions every week. The distance from the local searcher to the business is one of the main ranking factors that Google and I use this for GMB listings, yeah, we call that proximity. I know that each geolocation is completely the difference. So there is no real rule whatsoever. But what is your best guesses to the ballpark radius, a searcher needs to be from a business before the business is likely to drop out of the three-pack and the GMB listings that show when you click More list, and under the order of their ranking factors, or just randomly, know, there's a lot that can be done to manipulate that. I mean, for example, I don't know if there, I don't think there is a rule of thumb, but what you'll see is, and you can experience this, like if you know of a, if you do a search for a particularly well-known brand, for example. And again, we're talking about service industries, you know, you could pick a well known, you know, kind of a bigger, like, contracting company, like a big plumber. And we you know, I use that always as an example, just plumbers. But like, in Northern Virginia, there's a couple of them that are really big name brands that have been around for decades. And they built really big plumbing contracting businesses like Michael and sons is one of them and other ones like JD flood. So my point is they can have a location and because of its inherent authority, that it's crude, right? Then their maps listing can show up, way beyond the normal proximity, you know, filter, so to speak, or proximity limitations that we typically see for smaller type businesses. And that's because of the authority of the brand, as well as the associated website, the number of citations, the number of co-citations, so places that they've been mentioned on the web, all of that kind of stuff can really help to help push their maps listing into a much wider proximity area, then a smaller business would be that has less authority, right. That's what we teach. And local GMB Pro, though, is how to actually manipulate that kind of stuff. So there, even the little guy can get to there. It takes consistent effort. And, you know, it's something that has to be done consistently over time, in order to get those kinds of results. Typically, the bigger companies, they just have those results because people go do brand searches for them, which by the way, that's one of the biggest ranking factors right now, guys is what we call navigational search queries. We've talked about those in many years, or over the many years now for when we talked about CT spam, or click through spam. I'm seeing it time and time and again right now, specifically that if you can get people to do and I'm not talking about buying spam clicks and spam searches. But if you can get real people to do real searches for a brand name, and then when it comes up when their website comes up, click through to that website or to the maps listing, either one, that is a huge SEO ranking signal that will really kind of catapult you into that a high authority status, so that you can overcome a lot of those proximity issues. You know, you have to figure out ways to kind of social engineer that one way to do it, I know for sure from testing recently is through direct mail. But there's a ton of other ways to do that, too. But I'm just saying there's, you know, there, I don't know, if there is a rule of thumb, I know if the, if the organization or the company, the GMB and the website doesn't have a lot of authority built in the proximity could be very, very narrow. Right? If the more authority that it builds, then the more the broader that proximity area can be and you'll start to see those rank higher. So I know that's probably not a real quick, clear cut answer. I'm Marco, I know will chime in on this one. But um, you know, again, it because proximity, it really is going to depend on authority. But my point is, is I know for sure, because I've got clients where you'll see some of their competitors that will be, you know, three cities over and yet they're still showing in the three-pack. And they say, Well, how can that be? Well, because they've been around for a lot longer. They've got much bigger marketing budgets, you know, we can get there, but you're gonna have to come off some more money. That makes sense, Marco, so you.

Marco: This is a really interesting question. And I'll take the last part first saw they listed in, in the order of their ranking factors are randomly there, they're listed according to the relevance of the location of the person doing the search the proximity to the person doing the search, and how are you able to determine the Manhattan? Right? New York City is really small, it's about 23 square miles, right. And we I've had someone go in a building that has two entrances, right, let's say, on the east side, and on the north side, for example, right around the corner. And they've got two separate sets of data. Even though all the change was about maybe half a block in distance. So it's really the depending upon what Google considers is relevant to that person directly doing the query, considering the proximity of the place that the person is looking for. And how you override that is just how Bradley said, you have to become relevant, relevant, trusted and authoritative in the niche. So that you override a little bit of that proximity factor, which is what's taking place right at that moment? And So, back to the sorry, to the first part of that question. Yet, it's the main ranking factor, the geolocation has a lot to do with it. And again, we do teach, we teach you how to kind of get around that get around the proximity. Now what the radius is, I have no idea I have I have a lot of data that I will have to input into a computer and run some math to see if I can get something out of it. But I just don't have the time to do it.

Bradley: Yeah. And I think the radius would vary depending on how much weight the site hazard the brand, as you know what I mean?

This Stuff Works
Marco: Because we know that it bleeds, right? We know that it bleeds into surrounding suburbs, we've seen that and so that there is no definitive radius, you can increase that you can decrease if you lose some of that trust and authority that and of course, activity, ART, right? activity, relevance, trust, and authority, then you're going to lose maybe how wide that radius is expanded. We just guys, it's so hard to answer these questions. Because we're not sitting there. Looking at a computer that's hooked up to Google, and seeing what Google is giving us back. All we can tell you is what we have seen from what we tested. So and those are the things that we've seen.

Bradley: And so you know, we talked about this on a couple of recent webinars, Marco, I believe, on Hump Day hangouts as well. So stop me if I'm revealing too much, but I don't think I am because we're just going to talk about this on more of a conceptual level, we've got time because I don't see a lot of other questions coming through anyways. But one of the things, like I just mentioned, is how to manipulate kind of what is called site weight or brand authority, right? There's it was an hour and a patent that Google published, you know, many years ago, I think it was 2010, or 11, or maybe 12. When I first was introduced to it, it was around 2011, I believe, by Ivan Buddhamayor, we were, you know, really had a really big influence on my SEO, local SEO career really. Anyways, we've talked about this in the past with the CT spam, the click-through spam stuff. And that very early on Google had determined that navigational search queries would make an if all if there were two competitive sites, all things being equal. You know, and I know that's very difficult to do. But just theoretically, if there was to compare two competing sites and all and they were very similar in nature, as far as SEO value on-page, backlink profile, all of that kind of stuff. If one of them, one of the brands were so so let's say site, a its particular brand name, if there was a lot of navigational search queries where people would search by that company by name or that website by name, or that name plus contact or name plus phone or name plus location, any variation or number of what they call navigational search queries, then Google would recognize that as a higher authority, and we would it was called the site weight patent. And that was the nickname for it. But it would give that site more weight, right. So it would be weighted heavier, it would be more authoritative. And so Google would push that one about it to the top of the search results or above the other competitor, because of that nature. That that very reason, right. And so we've talked about a number of ways to do that. We've talked about manipulating that through a click through spam in the past, which I don't recommend anymore, because most of those are bots, they're very difficult like they just don't get counted any more. It's not that I think they're going to be negative or detrimental or harm, or, you know, hurt your rankings. But I don't think that they get, they don't get counted any more. We've talked about doing that through Facebook ads, or excuse me through through ads, you can do that through YouTube ads, and even search ads and display ads more recently, because display ads are a heck of a lot cheaper than search ads. But also, if you can get people through other marketing channels to go search for brand names. And then when they find when the brand comes up, and the various tier one assets or branded assets come up, they start to click through, they don't have to just click through to the website of the GMB map, right, because they could click through the Facebook page. And Google still sees that Google knows that they're clicking through from the search results page to a branded asset, and perhaps even clicking through from the branded asset, ultimately to the website or to the Google Map. And Google can track all of that stuff. And all of those are incredibly good engagement signals that add weight, right? They add site weight or brand weight in this case. But one of the things that I know, Marco has mentioned recently and Hernan has followed up with it is or seconded it co-signed it, so to speak, is that if you have conversion goals that are being achieved, on your assets, right, which think about what a conversion goal is a conversion goal on a website could be somebody filling out a contact request form. Or if you're selling a product, it could be purchasing a product or if you're building an email list, it could be completing an opt-in form, right but on a local level, you're typically going to contact request form. If somebody is completing a conversion goal on a GMB asset, it could be clicking the tab to call button or clicking driving directions if it's a storefront business, right, those are all considered conversion goals.

Then you if you have conversion tracking set up through Google ads, specifically on the site, even if you're not running ads, which I recommend that you do, especially display ads, really, even if you don't have the budget for search ads, you could still set up a very inexpensive display campaign and also on a remarketing campaign remarketing even cheaper. Doing remarketing and building a remarketing list and getting clicks from the display at Google Display Network on a remarketing list is cheaper than cold traffic clicks, right. But still set up conversion tracking through the Google Ads platform and all of that because even organic traffic that comes it's going to register as a conversion won't show as a conversion in the ads platform. But it's that firing mechanism through Google Tag Manager and everything. When you have the conversion tracking set up the conversion goals set up inside of ads, for example. And you can do this in analytics as well. It's that trigger that firing mechanism of when somebody converts and goes to, for example, a thank you page or whatever, that again, starts to build and accrue site weight. And that really helps to you know, it will give you an edge over competitors that aren't doing that. So think about if you and you can even experiment what this because I know for a fact that you'll see a difference in results.

Let's say you got to lead gen properties. And you're getting you to know, somewhat similar traffic on both of them if you take one of them and put the conversion tracking on. And even if you're not running ads, which I still again recommend that you run at least remarketing ads, you'll see that if you're getting conversions on both of those, but only one of them has conversion tracking setup and either Google ads and or analytics, you'll see that that one will start to actually outrank or do better perform better and search than the other one will don't have that conversion tracking setup. And why is that and it's because again, Google's tracking that and it's a way to pipe data directly to Google stating that the visitors that are visiting your brand site, your website in this case, are actually completing the conversion goal that you had set, which means they're getting what they were seeking, right, they were finding the information that they were seeking when they went to Google search, to begin with. And when they're interacting with your brand, they're getting satisfied that query satisfied by completing that conversion goal. And so it's very, very important even if you're not running ads. Again, I recommend that you still set up Google Ads conversion tracking where you can do it via analytics. And if nothing else, start building a remarketing list and running very inexpensive remarketing campaign ads, so that Google can see all that plus, that's how you start to increase your art activity, relevancy, trust, and authority, as Marco always calls it, because you'll start getting visitors that will engage with your brand more than once. And then that's another good brand signal or ranking signal, right? repeat visits. So you want to comment on that, guys?

Hernan: I think that you put it beautifully, Bradley.

Bradley: Okay,

Marco: yeah, I'd like to add and getting back to the GMB that it's how you relate the entity to the geolocation and the and the keywords. So that what you're doing is you're switching the map to a knowledge panel, or the entities becoming the keyword for that niche. Because one thing is, is adding site weight and getting all of that action. On the website, when we're talking about the map pack, it's actually the entity, it becomes all about what's going to be delivered to that person doing the query, it's generally on a mobile phone, right? Because most, most of it call it most of these searches, especially feedback, they get delivered on that on that phone or on that mobile device. And that's what Google is actually looking for that it's how you relate the entity to the geolocation and the keywords and niche. And again, we've done so much stuff in Manhattan in New York City, that this is like, I know what's taking place. And Google will tell you if you read all of the different patents and everything that that's going on right now Google will tell you exactly what it is that you need to do. So that you can be a change a three-pack, you can even get the map out of there. And you get a knowledge panel instead. That's what you know, you're the authority as a trusted entity trusted authority in the niche.

Bradley: Very good. So hopefully that was helpful, Gordon.

This Stuff Works

How To Avoid Keyword Cannibalization Between Pages Of A Resorts Website?

The next question is from Fermo, this one, I'm not quite sure I understand this question either. So I apologize. But I'm going to try it and says Hi, there, I have a resort's account, the problem three hotels share keywords on the same domain. Okay. So there are three separate hotels that are being promoted on the same domain, apparently. two languages English and Spanish. Okay. It's a pain in the ass to rank them by Mark, as the client intends is there is a Is there a way to avoid cannibalization between pages? That's a tough question. Because I don't really understand what it is that you're asking. I didn't understand what you're trying to promote three different hotels, they're targeting the same keyword on the same domain. The only thing I could say if I'm understanding this correctly would be to have you know, very good coded structured data on each one of those pages. That or pages that are associated with each location, or each separate hotel, I should say. So that you can kind of disambiguate between the three, that's what you're calling cannibals, cannibalization between pages. I don't know how you could do that on with keyword can't like how you wouldn't keyword Canada cannibalize? In other words, how because it's there three hotels in the same location competing for the same words on the same or the same keywords or search queries on the same domain. The only thing I could imagine, or suggest doing and Marco will probably have a much better reply to this than I do would be to make sure that everything, the entity for each one of them is very, very clear. And you know, concise, very tight like, and that's you could accomplish that with structured data, as well as you know, some of the other entity assets that would be connected to it. But I'm not really sure how you would do that. To me, I feel like you would almost if you're always going to be competing with each other. If it's all on the same domain to Marco, do you have any idea how to help them here?

Marco: No, because you're talking about the only variation here is the hotel name. Everything else is the same? Maybe the address is different. So maybe the location can vary by address. But you but you compete. There's no way to avoid what you're calling cannibalization, which is Google taking similar pages on your website and deciding which one it should display. Ideally, you want Google to display all three? is Google to this is Google going to display or three years? Or is it finally going to decide this the one that matters? This is the one that I'm going to display? I would almost go like with if you can three. So I don't know how much control you have three subdomains or three separate websites? Yeah. Because the then the three separate websites, you can schema, the three separate websites correctly, that they each will then have their own entity, you could even try to do it on the same website. I wouldn't. But if you could divide it into three websites, where all three of these would then take up real estate in SERPs. But then you run into this. How do you decide like which one you want ranking above the other? Yeah. Whereas Google? How is Google going to take that? As long as you deliver the same power? And whatever you do to one you do to all of the others? I think you can take up a lot of real estates that way on the SERPs. Other than that, if you're trying to run it on the same domain, and we'll just call it cannibalization, I don't call it that. That's what everybody else calls it. And that's fine. But yeah, I don't see how you can avoid it. If the only thing that's different is the name of the hotel, everything else is the same idea. You're in can you're in Cancun, and you're by Solaris, so Solaris common to all of them, that they're probably in close proximity to one another. I, other than putting them in three separate domains, or three, even three sub-domains, which are actually three separate domains. I don't see how you can do it.

Bradley: Yeah, cuz then that would separate the web entities, least the domain entities, right. So So I agree with Marco, you know, again, the only thing that I could do if it was I recommend on the same domain would be to have like, you know, again, each page for each location would have its own, you know, Corp organization or corporation type markup, as well as perhaps local business markup structured data. I mean, and all that. But then again, it's Google's, you know, one of the more recent updates was Google specifically stating that it was going to put fewer results from the same domain for the same type of keyword on the in the search results, right? I don't, I never I stopped keeping up with the names of the updates, guys, but it's one of the more recent Google updates, like within the last few months, and they one of the things that they said that they were going to do is reduce the number of pages from the same domain that could show up for any particular query on page one. Right? So there's be less overall search results from any given one domain. And so that's probably what you know, a big part of what you're experiencing there. So I agree with Marco, how do you beat that you do it separate the domain entity that way, either via subdomain or entirely separate domains? So I agree with that.

Is It Okay To Interlink The Properties In Google Stack?

Austin Don says Is it advisable to interlink the properties in a Google stack? Yes, that's what we do. And that's why it's called the what the spider silo correct?

Marco: Yep, it's the spider web silo.

Bradley: There you go. Absolutely. Alright, moving on. We're almost out of questions, guys. So we're going to answer the next thing that

Hernan: I think I think that we need to give Marco, a prize for the sexiest product naming convention. You know, like a spider web, silo and RYS Academy, and MGYB Oh, that's beautiful. So give him a gold star.

Marco: He got a prize, it gets to be here every week with us.

This Stuff Works

Do You Have Any Webinars About Building RYS Stacks And Tracking Results For Restaurants?

So Alright, the next question. We've got looks like two questions left, guys. So wrap, post any questions if you have them. Otherwise, we'll get through these two, and we'll wrap it up. I see. The next one says I follow you guys on the Facebook page bought older course but wanted to see best way or linking me to a webinar about building RYS stack for restaurants and tracking results. I'm not sure what you mean about that. I mean, if you the webinars about how to build RYS stacks in the RYS Academy, or RYS Academy reloaded, we don't teach you how to do that outside of that course. Now, what you could do is purchase from MGYB, if you don't have if you don't, if you don't have RYS Academy, or RYS Academy reloaded, which is the newer version, then I would say, the next best thing would be to just buy a drive stack from MGYB, and have it done for you. And in fact, that's unless you know, want to learn the components and how to build all of that stuff anyway, then, you know, it's a lot, it's a lot of work to build those things out. So you're better off buying them done for you. And then you can always tinker around with that one. But that's something I would recommend doing is buying an RYS stack from MGYB. As far as tracking results, it's no different than normal SEO type tracking, right. So whatever you use for tracking a tracker, you know, personally, especially for a local business, which a restaurant is a local business, right? I prefer to use Bright Local because it will track the domain as well as the third party mentioned. So pretty much you put in and that's again, bright local, has a Local Rank Tracker, that you can enter in 50 or 100, keywords dependent that you want to track depending on what level subscription you have. And then you can ask it to track third party mentions. So the reports will show you that and also you enter in a location. So you can like to have where you want it to track. So for a restaurant, cuz that's a storefront business, I would recommend just plugging into zip code that the restaurant is in as the location tracker. In other words, it's going to do searches via desktop, mobile, and maps. And it's going to try to simulate doing searches from that zip code location. So it's going to give you more accurate local rank results, then if you didn't, it was, you know, and again, it's they're not going to be entirely accurate because of the way that the algorithm works now, but it's better, it's more accurate, it's more closely resembles what somebody would be seeing if they were searching from a mobile device in that particular zip code. So I would recommend using bright local for tracking, because like I said, you can put it all those keywords, you can set the location that it's actually searching from, you can track, Google, desktop, mobile, and maps as well as Yahoo, and Yahoo, local Bing and being local. So those are like the all of them that you can track. And it will show third party mentions as well. So like if you have for example, you know, Facebook page and Yelp page and you know, all these other different pages, it will show where those are also ranking for each keyword query that you add her as the search terms that you want to monitor. So, Marco, do you have any comments on?

Marco: Yeah, the principles that RYS Academy was founded on in 2014, when you were Virginia CO, they haven't changed in like they never change from 2000, sorry, 2014 to 15, may have to 15, they haven't changed so that when we went after DC plumber, with our is Academy reloaded, all we did is add power. But that that that didn't mean that RYS Academy stops working. It's simply meant that we could push way more power with the new concepts that we applied to always Academy reloaded. So what you did in 2015, is the same basic things that we did in 2017. With with just different techniques, right, we brought in the calendar, we brought in just some different things, adding depth, and breadth to the drive stack, all of these things that that we conceptualize, and we brought in to make them even more effective. But yeah, that what he says, you know, as far you all of course, and the best way to link or, or how to rank a restaurant, it's all the same as the same way a local restaurant gets ranked the same way that a local plumber that any other local type place would get ranked, nothing has changed. And as a matter of fact, whether you doing it locally, or globally, the concepts are the same. You apply the same theory. Enough, nothing has changed. So I mean, just just go through the old training and apply. What's there, because that's what Bradley did. And it's still ranking To this day, guys. We're in 2019. How many updates have we been through? How many things has Google thrown at us? Even in the last two years, and it's still there? You haven't done anything?

Bradley: Not a damn thing, man.

Hernan: Every time I'm saying good. I don't know. I don't know. I don't think it works.

Marco: Yeah, it definitely doesn't work.

Bradley: Alright, so next question.

Hernan: Sorry, sorry. Sorry, Hernan. But get ready for what's coming. Because when Marco it's funny, because when Marco says that he's gonna put the SEO one on his head. He's not fucking around. Yeah. That's pretty cool. So get ready.
Bradley: Yeah.

This Stuff Works

Will Changing One GMB Name Affect Other Listings Of The Same Company?

So the next question is got a follow-up question. So I'm going to read both of them before trying to answer. This is a very elementary question. But quite honestly, it's the first time I've had this situation, I have a large law firm that has seven locations across the US. Some locations have a simple name, law firm, and others have a full legal full name listing all the partnerships, example name, name, name, law firm, if I change to a simplified name law firm, will it screw up the other locations? Basically, I'm asking if changing the name will screw up the NA P. I should note that the simplified name was just created a few days ago, the more complex name has been in place for months, if not years. Yeah, it will. I mean it, it will because that's what it called, it's called invigoration, right, it will ambiguous the data that NAP data, the consistency, and it can and most likely will. And my experience, it always does, it will if you change the names, and it's already, especially if they've been in place for any period of time. And they've accrued citations which are published, you know, name, address and phone number published on the web, whether it's a includes a link or not, it doesn't matter. A citation is a citation is a citation. In other words, just publishing the name and address and phone number and website URL, or any combination of those data points, is called a citation. And those pages that that's published on if they're indexed in Google, then Google will count those as a mention of brand dimension. And so if you try to start messing with the name brand, which in this case, the business name or law firm name, and change them in the GMB is, then it's going to have a significant effect on what Google gives credit to that particular business for. That makes sense. So you know, I don't recommend doing it. Or if you are going to do it, then I recommend that if it's a law firm, you probably got a fairly good budget, then you can do it. And what I would recommend in that case is go to https://www.semanticmastery.com/loganix, if somebody wants to post that in the comments section, they have a really good citation cleanup services, the best one out there, in my opinion, and I've used a bunch of the guys, even a lot of other vendors that a lot of you guys are familiar with. I've tried and nobody does as good a job as Loganix, however, you want to pronounce it at cleaning up citations, especially if you've got a lot of them out there. It's expensive, it's 500 bucks per location. But it's a really good service. And if you've got some out there that have a lot of accrued a lot of citations over the months or years, then that's going to it's a big job. And I would recommend just having them do it. And they're about 70% successful with cleaning up citations. In other words, about 70% of the attempts that they make, get accepted and change. So that's what I would do if I were going to do it. Thank you, Adam. If I were going to change the name, and you've got the budget for it, or you can get the budget for it, then I would absolutely recommend that you ordered the citation cleanup service immediately upon changing the names. And also make sure that your client is aware that they will see some dancing until everything gets cleaned up. There's just no way around it. Okay,

Marco: yeah. And even if they don't have a ton of citations, you don't want to create ambiguity, right? Because I did it I unwittingly in a project that I was working on it, I created an ambiguity. And I don't know in cash and the Google cash cycle of what about 30 days. And to this day, I'm still fighting, it's been about 10 months, maybe a year, I'm still fighting it went, because it starts creeping back up. The ambiguity starts creeping back up, and you have to slap it. And it's really, really difficult to get to convince Rank Brain that you met the other thing, not not the new thing. And you want it to go back to the old thing where you started. And it's guys, you don't want to get into trust me, it takes a lot of effort go. Yeah.

Hernan: Sorry, I just wanted to, I just wanted to interject here for a second. Because I think that if he's, if he's working with a law firm, nothing to do it, you know, what you guys talking about, by the way, but if he's working with a law firm, grab a little bit of the budget that he's paying you and join the mastermind, because if you enjoy what these guys are saying right now, and they will save you a ton of money and time, because you know, we fuck up a lot. And we share all of our stuff of the mastermind. So go ahead and join the mastermind, if you think that what these guys are saying is, you know, it's powerful, and it will save you time and save you money, grab some of the money that these these, this, this client is paying you and join the mastermind and that will be one of the best investment that you have ever made in your, in your, in your business, you know, you will increase the value as a marker exponentially for that client and any other client that you might have. So she's wanting to say that.

Bradley: So Hernan gets the prize now instead of Marco.

Hernan: Also, like kind of come back next week. Next week.

Bradley: That was a good pitch, man. That was a good pitch. Appreciate that.

Should I Order Syndication Networks First Before RYS Stacks?

So Alright, so the last question is Austin dawn, he says I'm in the syndication to Dotto training. So he's talking about Syndication Academy. Wow, tons of great info. I don't think I want to put one together though. I agree. 100%. Listen, I've said this a million times I think Syndication Academy is great. Uh, you know, I don't recommend anybody building syndication networks, though. Like, honestly, I think it's great to go through the training. And if you if you're the type that just has to do everything yourself, which you're not Austin Don, apparently, which is good, then then, you know, go through the training and, and put it to use and build it networks. I mean, I did it for several years. When I first started building them, I literally did all the building myself for the first probably two years and I made a lot of money on selling networks to clients as well as getting results as an overall like SEO monthly, you know, service. So you know, you can do it, but I don't recommend it because it is very time-consuming. And you don't need to do it. If you want to you can hire your own VA and put your own VA through our training. If you're a member and have your own in house VA that works specifically for you building networks or an alternative method would be just to purchase them from MGYB. Because we've got all of our VA is that we've trained our arts, the team that we've trained through that same training, right, they've all been personally trained by me and my training, and they built into our specifications. And they've been building we've got donors that have been with us literally for five years now. So they're very, very good at what they do. So I would recommend that that's what you do. Save your time. Let us do it for you to focus on bigger, broader things for your business allow us to do the grunt work, right. So he says what I ordered the first prior to the RYS deck. Yes, absolutely. Austin dawn, you should have the battle plan. If you don't, you should get it. Because the battle plan specifically lays out the order in which you should put these pieces together. And the syndication network always comes first. And then the drive stack when you order the drive stack. Now you can include the syndication network profile URLs in the drive stack build so that now you're building power into the network through the drive stack if that makes sense. So absolutely. If you don't already have the battle plan, get it and go through that and it will show you how to put these pieces together and the order that we recommend. Okay. Any other comments guys in the last two minutes?

Marco: Yeah, I have a question. If RYS Academy and drive stacks and syndication networks, remember someone called them a link wheel? If they don't work, why are there so many copycat courses and so many people offering them in Fiverr and conquer and all these other marketplaces? What? They must be cheating people out of their money, huh?

Yeah, yeah. Good question, Marco. I wonder why that is.

They don't work done right.

Alright, everybody, thank you for coming and participating today. We will see you guys next week. Thanks, everybody. Bye

bye-bye.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

This Stuff Works
Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

This Stuff Works
Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

This Stuff Works
So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

This Stuff Works
at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

This Stuff Works
Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 247

By April

Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: You are already live so, by the way.

Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?

Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.

Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?

Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.

Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?

Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.

Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.

Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.

Chris: So just let them do it. The old hard way with PBNs and stuff.

Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?

Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then

Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.

Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?

Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.

Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.

Adam: Yeah, yeah.

Chris: Reveal more secrets now. Google is not listening anymore.

Bradley: Yeah, we're piping it into YouTube. there still was.

Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?

Bradley: No, I'm good. No.

POFU Live 2019

Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?

Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,

Bradley: I got so many jokes I could say right now. Yeah.

Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.

This Stuff Works
Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about

Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.

Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen

Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?

Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.

Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?

This Stuff Works
Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.

Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?

Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?

Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt

This Stuff Works
For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.

Bradley: Yeah, you can go ahead Hernan

Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.

Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so

Okay, well, thanks for refreshing when I didn't ask you to.

Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say

I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work

This Stuff Works
You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,

Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,

Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?

Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.

Bradley: Anyone else?

This Stuff Works
Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.

So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.

So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.

Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?

This Stuff Works
Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also

Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,

Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,

Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.

Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.

This Stuff Works
Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.

Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.

Is Local SEO Dead?

Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know

This Stuff Works
getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way

Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?

You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?

This Stuff Works
Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.

Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.

Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what

Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark

Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,

Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.

This Stuff Works

How Do You Rank YouTube Videos In Google SERPs?

Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.

Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.

Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.

Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.

This Stuff Works

Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?

Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.

Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.

What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?

Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.

Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.

This Stuff Works

Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?

Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?

Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but

Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.

Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.

All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.

This Stuff Works