In episode 256 of our weekly Hump Day Hangouts, one participant asked if it is possible to make individual home listings appear higher in SERPs for a client website.
The exact question was:
Hey guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently in his city it's popular for people to search for a home by its address, like “”123 Main Street.”” The idea is that his page for 123 Main Street would appear on top of rival brokerages', even though they're the same home. What could I do to make the client's home listing pages rank higher for specific addresses?