How Many GMB Posts Do You Need For A Silo?

By April

 

In episode 268 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how many GMB posts do you need for a silo.

The exact question was:

When siloing GMB posts how many do you typical use for each silo? Do you try to limit silos to 5-10 posts?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 268

By April

Click on the video above to watch Episode 268 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right! Welcome everybody to Hump Day Hangouts. This is Episode 268. And today is the second of January 2020. This is the first Hump Day hangout to 2020. We shifted it a day. So if you're watching this and wondering why we're doing on Thursdays, we figured that just like us, a lot of people are probably gonna be taking the first off. And so we're here on the second day of January and going to kick things off. So if you're watching one, thank you for watching, to go ahead and type your questions in we knew we weren't going to get a lot of questions because we shifted it by a day. But we just got a handful of questions. And we've got some from the Facebook group that we're going to answer. And then we wrap things up. So if you do have a question like said, just go ahead and get it on there. So before we dive into stuff, we got some announcements. I want to say hi to the guys. The first time we've, I guess, talked in 2020. So Bradley, how are you doing in the new year and decade?

Bradley: Oh, man, happy to be here. It's, I'm excited about this year. I think it's gonna be a good year. So, you know, everybody tries to have new year's resolutions. I try not to really set new year's resolutions. I'd set more targets or goals, you know, and I've got a lot of goals that I'm trying to hit over the next couple of months with my real estate business especially. I'm really looking forward to the holiday season and being over now and I can get back to work.

Adam: Nice. Hernan, how about yourself?

Hernan: Good, man. All good. I have fun with family during the New Year's etc. for this year, for this decade, actually, last year was amazing. It was really, really good. So I'm expecting 2020 to be even better and keep on helping a lot of people that we are used to doing every week and every day pretty much and Semantic Mastery. So sad to be here.

Adam: Awesome. All right, Chris. How about you man? How was New Year for you and how you doing?

Chris: Yeah, super good here. Weather is getting colder and it's actually getting foggy and stuff. So yeah, other than that's 2020 like I already kicked it off like pretty crazy. I'm getting flooded with new leads and I barely can keep up I guess everybody wants to get rid of the tax bills and lower them for 2020 but yeah, a good problem to have. So how about you?

Adam: I'm doing pretty good. I was traveling visiting some friends for Christmas and so we flew back on New Year's Eve and so took a real easy had just a relaxed time and then now just getting back in the swing of things and like you guys starting to get back in and getting the routine back and going so for me that's been good especially after I don't know about you guys, man, my friends and family just go crazy with like baking and making food and I don't have a hard time putting down the cookies and all that stuff. So I'm looking forward to getting back into not only a work routine but just get back. I already been running and hitting the gym and it's going to take a little while to cut the pounds and put off here that. Marco, how about you, man? How are you doing?

Marco: I'm doing good man. The holidays are crazy when you have three little kids. Mine is, you know, my daughter's the youngest one is 14 months. And I have a seven-year-old son and an eight-year-old son, an 11-year-old daughter. So they keep you feeling free and busy during the holidays because it's this and that. And let's do this. And let's do that and to keep you just running around. So even though I worked less, I was busier than I usually work and they will drive you crazy. So anyway, it's just I'm like Bradley, I'm glad to be able to get back to work. Yeah.

Adam: Fair enough. Well, speaking of the holidays, Marco, all of us, yourself, other people as well. We're hoping for your charity. How did things go with that?

Marco: We're doing really well. That's ongoing. Actually, it's not it doesn't end, what we do is we do an end of the year and in January, a big drive to try to get as many kids into school as possible. We try to give them opportunities, right, a chance to go to school with everything. Paid everything that they need it we also we talked to the families try to help the families, we tutor, we just do a whole lot to try to keep this kids these kids in school and when in fact, if they make it through the school program, which is, of course, a great school and a junior high in high school, or then we get them into technical training, and they do have a job waiting for them. Once that's all done so it says it's not as if they're just going and getting an education for just for the sake of getting an education which isn't a bad thing. Right going studying learning about the world about things is not bad in and of itself. But it this has a purpose and that there are companies in Costa Rica that are that where these jobs aren't high demand, and we're meeting that high demand with what we do. So it's really interesting. It's really good that the charity has done well. It can never be enough. Yeah. Right. This because of the more money that we have available, the more that we give away, of course. But yeah, we're doing really good. I still have two more charity webinars that are that I am going to do. So they're not finished. And I might do a third one. Because I think that it's needed people I want people to clearly understand what it is that's going on. What we've been preaching literally for four or five years about entities where this is headed because where it where it's going, and how Google is going to do away with it. Yes, I'm going out and saying Google will get rid of links. And the way that they're doing is through quantum computing. I went once they go quantum the they can get chips communicate with it linking to each other. I mean, that's already taking place, I'm not saying is going to happen tomorrow or in five years, although I do expect that within the next five years. For that to be able to happen, they will have to retweet their algorithm so that they can now ignore the link spamming and we can start some new fun type of spamming because you can always spam whatever they do.

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Were there and we're going to totally manipulate whatever it is that they do. We have the math, they can avoid it. But I mean, it's coming. And just like we told you, way back when we started high was all about entities, the Semantic Web. We talked about it a whole lot. It was moving from web 2.0. It's not as if with the web 2.0. And now the Semantic Web is that the Semantic Web didn't do away with everything else. We still have pillars upon which everything is founded. And in order to change the way that it's founded the way that Google sees the thing, they have to do go and change their algorithm. And so that's the next big thing and the one that I'm planning for and what we're working towards is it's meeting them at the again at the past when that happens just like we did a few months ago when they finally came clean with what we're doing with with Bert, and neural matching. And it's all about entities, it's all about branding. We've been telling you forever. It's about branding. And it's about making your brand associated with the keywords in your niche so that you become the keyword for the niche. That's it. Now not everybody can do it. It's impossible. But if you're not working towards that, if whatever it is that you're doing is not working towards that. Then you're down a dead-end road, it stops you're going to hit a wall, and that's it. The brand plus keyword association is where it is right now. No I'm not I just said I'm out forth. And I know and it's really hard to get these complex ideas in place. But that's what we do in the webinars. That's what we try to teach people about the principles of the web, what's involved, and how it is that you can approach all these things. With, you know what I'm calling now worry less SEO, we have the SEO shield in place. We don't worry about Google, we let Google worry about us.

Adam: So I know you said you've got a couple more webinars, Marco. And if people aren't aware of this, how can they get in on these webinars? Because these aren't going to be publicly broadcast?

Marco: No, they will not. I'll post the donation page in the event and they can go and donate. And I don't ask for any amount. You know how I say it. Your heart will tell you whether you want to donate and your wallet is going to dictate how much you donate how much is up to you. Your heart is going to tell you whether you're going to donate or not. And that's it. And if you want to post the link, go donate and then send. I'll post the email in there too. You send proof of donation and we will invite you to the webinars that simple.

Adam: Awesome. Good stuff. Yeah. And for everyone who took advantage of that over the holidays, that was awesome had a lot of people do that at semanticmastery.com/Christmas or MGYB.co/Christmas, a lot of great deals. People took advantage of that. And you know, it's a win-win people gave to charity, and then they also got a discount on product services as well as training. So we really appreciate everyone participating in that and getting some great deals as well.

Real quick before we hop into the questions, I just want to say, Hernan, you know, we're finishing up some things that you've been talking about for a month or two, and we're getting ready to do that and the people who took advantage of the Semantic Mastery holiday bundle are going to get access to I'm going to call it too excited keep things short. But for those who didn't get into it with the bundle because they're going to get it for free as part of the bundle. Can you tell people a little bit about what's coming up here later in January?

Hernan: Yes. 100% Thank you, Adam. So um, so the idea is we ask a couple of questions to most of our audience, right people that are watching how many hangouts people that are subscribed to YouTube, people are on our list or on our different Facebook groups, and the number one thing that came up was like the question was, what is your challenge right for 2020? What is your challenge when it comes to growing as a digital marketing or digital marketer or digital marketing agency owner and whatnot, and the number one thing that came up was getting new clients, right? Getting new clients and charging those clients more money. So what we decided to do on this was while POFU Live 2019 was happening, we decided to launch a new program called double your agency, so 2xyouragency, or short and on that, on that program.

We're going to be doing is to show you how we are not only getting more clients for our agencies, you know, respectively. Each of us has our own clients, our own clientele that we serve and whatnot, how we are getting those clients, but also how we are charging those clients more money, right? The main, the motto behind double your agencies that you can double the revenue that you're generating, with your agency with your digital marketing agency, whether you have like a small team, whether your own like your own, like team, your own one-man-band, or you have like 30 VAs working doesn't really matter. You can double your revenue by working with this program for the next 90 days. So over the next 90 days, we're going to be working with Bradley hand to hand on how we prospect how we generate results for clients and how we scale meaning the processes that we're putting together to actually get help that we need so you can make more money while working less so that's the whole motto behind 2xyouragency. We're trying to cater to, I would say a broader community of digital marketing agency owners. So that's going to be local SEO. It's also going to entice local PPC, Facebook ads, branding, you know, and all of the stuff that you need to actually leverage your image to actually reach your revenue goals in 2020. So that's basically what's coming. It's going to be pretty awesome.

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Adam: Well, there we go. I'm learning how to unmute myself. Again, we don't do Hump Day hangouts for a couple of weeks, I can't talk. So I just wanted to say to everyone, I'm putting the link on the page, but you can go to 2xyouragency.com, so to the letter x, and then your agency calm, and you'll be notified and get early access, we'll definitely have a special deal for people to take advantage of signing up early. So with that said, You guys don't want to keep going too long. Let's hop into the questions. And then it looks like we've got a few more on the page. So yeah, let's do this. Let's start rolling.

Bradley: Okay, cool. I'll grab the screen. Alright, you guys should be seeing my screen, correct?

Adam: Correct.

Should You Use The Excerpt Or The Long-Form Content Of A Blog Post When Syndicating Through RSS Feed?

Bradley: Okay. Yep. the First question is, what is the best way? What is the best to syndicate blog posts through RSS feed? Let's see a short excerpt, blog posts content or the entire long-form content. Okay, that's a good question. I recommend using the long-form like so the full post. So that's an RSS setting. I think that's in the reading settings. What was the WordPress settings general or WordPress settings? Reading I think is where you can edit that to display either the full-text post or just an excerpt.

I always like to use the full post because when you're syndicating content to the blog properties in the syndication network, which would be at least the three default blog properties are blogger, WordPress, and Tumblr and out of those, I think it looks a lot better if you're syndicating a whole post, as opposed to just an excerpt because then that's it kind of truncates the post on the syndicated properties. In other words, it's just a summary with a link back to the post URL, as opposed to the full body of it. So I prefer to have the full text or the full post displayed. But it really is up to you. And it also depends on what it is that you're trying to accomplish. Because here's the thing, if you're going to be hammering exact match keywords, as anchor text in your blog posts to link back up to your internal pages on your site, which is what we teach in syndication Academy, right, which is, use your blog from your money site to publish posts that have a contextual link that links up to the pages on the site that you're trying to rank, especially if you've got proper silo structure. So what happens is if you are syndicating the entire post. But you're constantly hammering away with the same anchor text over and over and over again to a particular inner page, then you may want to select summary so that you're not actually syndicating that internal link. In other words, if it's not the full body of the post that's being published on the syndication network properties, and it's just a summary, then the link is going to point back to the post URL. Does that make sense? As opposed to having all of the links within the page, the post itself actually being republished also? But if you're following our advice, and using one branded syndication network, so tier one branded syndication network for blog syndication, and as long as you're varying your anchor text for your internal links, you shouldn't have any problems whatsoever. So again, I prefer doing the full-text post. But it really is up to you. And it also depends on what it is that you're, you're doing, like how your blog and that kind of thing. was a good question. Does anybody else have any comments on that?

Marco: No, just totally agree. Okay.

Is There A Way To Find MREID In Google Knowledge Panel?

Moving on, is there a way to find the MREID (machine readable entity ID) in Google knowledge panel as I can't seem to find it? And I sure, and I'm sure I could before or has Google change? Yeah, I believe there has been a change. So I was actually looking at this because I have the way that there was one way that I know of that used to be this, this, I don't know if you guys can see it in my browser up here, but it says to get the MREID, this was a bookmarklet that you could drag up to your bookmarks bar here. And it used to work where if you click that it would right here where it would say, MREID, it would show you the MREID for the entity if it had one. But now it's showing is undefined. And so if you just do a quick search for how to find the MREID and Google you'll see that this was the bookmark that was talking about right here, you would drag that up to the, your bookmark bar. And then you would just click on it when you have a Google search that displays an entity in the Knowledge Graph. However, that's not working for some reason. And so and I even just replaced it by a moment ago while Adam was talking, and it's still not working. So there must have been some sort of change. However, let me point out a couple of other things from that same Google search for how to find MREID. If you click the upbuild.io and wordlift.io. There are some pretty good articles here about MREID. So if you guys want to find out more about it, that kind of stuff, you can just click through and read these two articles. Also, there is the developers.google.com, the Knowledge Graph reference rest vi API. So in other words that the Knowledge Graph Search API, it's inside the developers console and Google. If you go over there and type in if you type, you go over there too, or excuse me into in here and under the query section on the right-hand side, you just type in the entity name, right? Then you'll see over here it's going to pull in, this is the result. So let me just refresh and we'll start this over so you can see what I'm talking about.

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Alright, so over here where it says query, you type your string and so I'm going to use mine that I was just using, so big bamboo marketing, okay, and then hit execute. And you'll see if you scroll down on the side, I know it's probably small on your end, guys, but that if you're a brand if the company or whatever it is that you're searching for is an actual validated entity in the Semantic Web. It should show a Knowledge Graph ID which is as far as I know, and I may be wrong on this is the same as the MREID but it has to have one. In other words, it has to be a recognized entity in order for it to have a knowledge graph ID, which I think again, and again, it could be wrong, but I'm pretty sure that's the same as the MREID. And if you scroll down, you'll see it. It's right here. It's where it says add ID, but it says kg; and then if I'm going to put this on a notepad file, so you can you guys can see it a little bit bigger. This is what it's showing is the kgID right there. Okay, so that's the Knowledge Graph ID, which again, I believe is the exact same thing as an MREID. Alright, so this is the actual format of how you would add that right there. So all you would do is make this part of the URL, Copy that. And you're going to add your kgID to the end of that, and it right there, and then that'll give you the actual format of the URL for your MREID right. So just so you can see what I'm talking about if I come over here to Firefox and I searched for Big Bamboo Marketing, you'll see that my knowledge panel, the typical knowledge panel shows up here. But if you scroll down, because I am a wreck or big bamboo marketing is a recognized entity. Because a long time ago, I years ago, I was actually able to add the big bamboo marketing as an entity to Freebase before Freebase got shut down to the public. And that was a semantic database that you could actually enter entity information. And so I was able to do that. And that's why big bamboo marketing has it. So if I click on this, this will actually take me to the entity graph view. In other words, this is not showing that what we call the knowledge graph, but this is showing the entity graph, which is showing that this is an actual entity inside of the Semantic Web and Google semantic database. And if you take a look, excuse me, let me click out of this, you can see up in them, let's see, let me grab the share URL, or copy that will go view that separately.

Once again, you'll see the kgmID is right there. So this is right there before the ampersand if I copy that it's the same as what you're seeing right here. That it's the same URL. So if we were to just close this down and go one more time with that, just that URL. And I don't know why I didn't actually pull it all the way through. Marco, do you know how to get the URL to appear as the Knowledge Graph from the kgmID? Or the kgID?

Marco: Yeah, if I go and look at my notes, I have somewhere how to get it. Okay. I'm not gonna go right now. You just did a great job of explaining how to do it. I'd be careful. I just tell people be careful that that's your machine reasonable entity ID. You're fucking wrong with your entity when you when you're using that. Be careful what you do with your entity, the way that things are being looked at right now and seen right now and the way that that the algorithm is looking at your entity. So if you do anything to ambiguate your entity, you're in trouble. That's all I had to say was just a word of warning for all you guys that are, you know, you heard about this machine readable ID hack and this thing, and what you can all of these different things that you can do, just make sure that you know exactly what it is that you're doing with that machine readable entity ID. That's your entity on the web as far as Google is concerned.

Bradley: Yeah. Yeah. So this is what I was talking about. I was able to enter in the Freebase back before they had shut it down to have public editing. I was actually able to add it not showing the MREID is the same as what I was just showing here. So you can see that that's what I've got right there. Yeah, right. So anyway, hopefully, that was helpful. I don't know what you're going to do with it. But there you go. Alright, next question.

Are The New GSites Sandboxed?

Happy New Year or the new GSites also sandboxed. What constitutes doing anything doesn't include a G drive assets and embedding them into the G site. Thank you. That's a good question for you, Marco.

Marco: I've never run into a G site being a sandbox. What constitutes anything doesn't include that in G drive assets. Yes, Brandon, you showed that you add them to the G site not only that but syndicating them through a syndication network. Right. It did that. And it still ranking for SEO Virginia today, after all the updates Well, during the last four sites almost five years, right. This coming May. Yeah. And so yes, it's still going strong. So yes, by all means, and not but not only do you embed mygb.co is where Dadea, our master link builder, master spammer, master and better that's where he hangs out just go and get a gig from him because he knows exactly what to do with with the embed URLs. And with the iframe, actually and then how to link build to it so yeah, by all means, have at it.

Bradley: I think what he's asking is like with you know, when when it comes to a money site, if you make changes and it starts doing the Google dance when we're not supposed to touch it really for like three weeks while it's doing the dance, I think that's kind of what he's asking about. Are the new g sites also sandbox meaning when they are doing the Google dance should we not make any changes to them?

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Marco: I've never taken a look I've never bothered all rules are off. You see a G site get permanently sandbox, please let me know.

Bradley: Yeah, and I don't think I've never been. I don't know about the sandbox being the proper term. But I know that g g sites from the drive stacks typically, at least in my experience, they, for the first several weeks, they end up they go in and out of the index, or though they may remain index, but they won't be in the top 10 pages and then it pops in and then it pops back out and pops in and pops back out. And it does that dance that significant dance for the first several weeks, at least for most of the projects that I've I work on, I've noticed that.

And so I don't know if that's technically the sandbox, or if that's just the dance, I think that's more that's

Marco: that's a dance a sandbox is when it'll hit a position, whatever it is, a lot of times second or third page, and you start hitting just hitting it with everything, you know because you're trying to get it the first page and it won't move. It's simply no matter what you do. It will not move that that's a sandbox that's or it just won't wrap that's different than seeing the ranking and then it goes off, and then it comes back and then all of a sudden it's on the first page, then it'll be on page 10, then it'll again, it'll look like it's been deindexed. And then it finally settles in whatever place is going to settle so that you can do whatever you want with it. We usually know once we've done hitting it with everything, we let it go for a while, so so that I don't know. So I had simmered and cooks up really good. And then you have other URLs that you can target, that you can use for link building while that's going on, is that necessary to continue hitting that g site over and over again, although I can't say from just from experience, they can hit it with literally anything and it'll take it like a champ.

Bradley: Yeah. Please, sir, my apps more. So, all right, that was a good question.

Does Long Form Content Perform Better Than Shorter Forms?

The next one is uh, let's see. Happy New Year. Hump Day Hangouts. Awesome. He says in a recent Hump Day Hangout, you spoke briefly on long-form content is now performed a preferred over shorter form, content can you guys speak to that. And what you see with that moving forward, cheers. Okay. Yeah. So I think what you're talking about is years ago, the way that silo structure we used to the best way that silo structure, or when we would build silos out on a website, the best way to do it years ago was to separate each individual keyword out that you wanted to, you know, optimize for, and try to rank a separate page or post for each keyword. So each, each post or page would be optimized primarily for one keyword, right? And so you might have let's say that in you know, I don't know we'll just use the tree removal as an example that could be a potential silo right. And so there might be you know, five different versions or variations of tree removal Service, emergency tree removal, pine tree removal, dead tree removal, right.

Those could each be individual versions or variations of the tree removal keyword. So what we used to do is we would have, you know, Tree Removal would be the primary, you know, the top of the silo. So that would be the most the broadest of keywords. So we would put that at the top of the silo. And then for each and every one of those supporting keywords that I was just talking about long-tail versions of it, we would have a separate post for each one of those optimize specifically for that, that phrase, and all of those would obviously link back to the top of the silo. So the silo landing page, which would be tree removal. However, what happened is a lot because those keyword themes are so closely related. It kind of created redundancy within the silo, right? A lot of times the same things would be set over and over and over again. And it's you know, because it was the same theme, right, the same topic, and they were so closely related that it just did.

It used to work really well. But what I found was after, I don't know, one of the panda updates, I think it was around the 2015 timeframe. That longer-form content seemed to work better. In other words, instead of creating separate pages or posts for each and every keyword that you want to rank for, you would put all of your closely related keywords within a particular theme onto one long-form page, which would be the top of the silo. So in this case, tree removal, the page, which would be the top of the silo would include all of those other keywords in there. And so the content itself could be a lot longer it could be you know, we used to do 800 to 1000 words on for the top of the silo, and now it could be 2,500 words for the top, top of silo page. And then what happens is, what I recommend is having sections so header headings sections, within the content where you have, you know, you're optimizing for each one of those variations. So now you've got one really like a three rotative piece of content that includes your, your primary keyword, as well as all of the supporting keywords, then if you need any additional push for any of your, for that page in particular or for anyone of the supporting keywords, then you can always do a post within that, that silo within that category that's optimized for whatever keyword it is that you need the additional push for. But my point is, instead of having, you know, five or six articles, top of silo with four or five supporting articles that are all basically saying the same thing anyway, you put it all into one long-form copy, or one long-form page that mentions all of those other keywords, you break it out into logical sections. You can even put a table of content or jump links at the top of it. If it's really long, right, those work really well too so that somebody could click on it and it would jump them down to that section on the page. Then what happens is you rank that or you know, publish that page, give it some time. So where that settles in, if you need an additional push for any of the keywords that you're trying to rank for on that page, then that's when you can publish blog posts, within that silo to link back to that page. And remember, if you put a table of contents in with jump links to each one of the sections, the headings sections on that long-form page, if you're doing a blog post to push one of those keywords from, you know, one of those supporting keywords, you can link back directly to that jump link to so now you're getting you to know, links built to the jump link through that keyword onto that primary page, if that makes sense. So, you know, once that kind of shift occurred, and it went from doing everything where all pages were singularly optimized for one keyword to the longer form stuff. I've had a lot of, you know, over the years I've seen I even took sites that started to perform like didn't perform as good as they used to, and consolidated content into one place.

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And actually seen ranking boost from that. So that's what I was saying about going forward. I think Google doesn't like thin content pages. You guys should all know that. And so when you optimize these little these pages or posts for one singular keyword, and it's kind of thin on content, you're better off developing a much more thorough piece of content that connects all of those dots together if that makes sense. Any comment on that?

Marco: No. Okay. I'm good.

Bradley: I didn't know if anybody else wanted to comment on that. Alright,

How Would You Deal With A Person Who Believes That Blog Post Should Not Be Shared On Social Media?

so Austin Zot Don is up. He says, one of my clients just recently brought on a social media person. Today that person tells me that he doesn't want me to post blog posts, videos or anything else to any of the social media platforms. He says blog posts should stay on the blog. What's the best way for me to respond to this ridiculous demand?

Adam: Yeah, that's Jordan, if you scroll down real quick or check it out, you can check out Jordan's response. I think that's pretty good. But yeah,

Bradley: I agree. I read that earlier, Jordan says to go one level higher than him or her and tell their boss why it's vital if the social media person won't listen, why would you write content? He wouldn't amplify. And I agree with that. I would say the same thing. As far as what Jordan says, I would go above them. I mean, you remember that whoever hired you for doing SEO hired you to do SEO? They didn't hire the social media person to do SEO, they hired you to do SEO. And social media plays a part in SEO. So but, you know, SEO doesn't typically play a part in social media. In other words, you have to you should be using social media to amplify to promote the content that you produce, because it helps with SEO. But, you know, the social media person doesn't have to really do anything for SEO. I agree with what Jordan said is go back to the person that hired you. And say that to them. So you know, you hired me to do SEO, this helps with SEO, I understand your social media person wants to control all the social media, that's fine. But I, I would have the content get sent to them and make sure that they're publishing it, then at least if nothing else, but again, I would remind the owner, the business owner, that the reason why they hired you is for your expertise and what kind of results you can achieve.

Hernan: Yeah, yeah, I agree. I totally, totally agree with what the guys have said here. I would say that there, there are a couple of things that will impact the reach on for, for instance, Facebook posts. So there are a couple of things that you can do or that social media person could do to actually still get content to the page and still get you the SEO benefits. For instance, if you're posting a link on Facebook, you know how the Open Graph Well, you know, Facebook will go in and crawl the Open Graph. So we'll bring the image the title on the description of the page, right. And if you have like a little bit of body copy, and then you have the link and whatnot, that gets, let's say, X amount of reach. But if instead of doing that you upload an image to Facebook, and you keep everything else the same, you still put the link in there, it won't be a link post, it will be an image post, and that will boost the reach that those publications have, you still have that link going to that page from a social media post, but without interfering with their reach. So they're like a little bit of common ground. And at the end of the day, if you're talking about promotion, and you're talking about branding, you want to work hand in hand with this person, you know, because at the end of the day, that person is trying to get buyers, leads, sellers, on social media while you're trying to get them on Google and at the end of day, you know, you need to be working to get them intense.

Marco: I think I would actually be a little more radical. Surprise. Surprise! But that to me, this POFU, Austin. If you're getting results and you've steadily been getting results through whatever it is that you do, and then comes to social media person brand new, telling you what to do, then do the Jordan but not only that, you go to the person that's above that or the person who you signed the contract with, the person who you deal with, but I'm getting the results. You want me to continue getting results to get this person out of my way, figure out another way to get this person and as Hernan said, Baby, you can cooperate but never with this person telling you what to do as Bradley said, social media person does not know SEO, they think that they do and they think that they're God's gift to the SEO world but they're not. They know how to be social. Your job is to get results not to really be social though. It is part of the job and you should have someone. For that, to me, yes, it's going a step above or to whoever it is that you need to go to. If you want me to keep getting results, I need this person out of my way. And if you don't, then I just walk away because I can't work like this. Yeah, this is not how I work this. This is not when you and I talked, this was not part of the deal part of the day, and if this is going to include me having to go with this person that teaches person SEO, that I'm gonna have to charge a whole lot more money for a consultation because that's not in the work description. I'm sorry.

Bradley: Yeah, yeah, I agree. I mean, I would say if the social media person doesn't want your posts being automatically published to the social media channels, that's fine. You know, there can be a compromise. The compromise should be in that case that the content still gets published to social media channels, but it gets done manually so the social media person can dress it up, pretty it up, do whatever they want to do to it, but it should still be posted is the point, right. So I agree with what Marco said, you know, you'd have to say, look, this wasn't part of the arrangement when we set the terms of our agreement. And now you've thrown this into the mix. So we're going to have to, you know, either rework the agreement, or we're going to have to bring it back to what was originally agreed to. I agree with what Marco says.

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Is There A List Of Deliverables That You Need To Provide For Your VA To Build Out The SEO Shield?

Okay, so the next question is, I signed up for the SEO shield or for a new project that will be going live in a couple of weeks. Is there a list of deliverables that I need to provide for your VA to build it out? whatever's in the order sheet. I mean, you place the order, but then when you go to the place, submit the details for the order, it's whatever's in there, do we have a pre-populated list of deliver of the list of requirements for these things, guys?

Adam: Yeah, the best way is what you said Bradley, maybe we're working on getting a little bit better information for you. So you see that before but yeah, the process there is to just make it streamlines your order. And then once you go to your dashboard at mgyb.co, you can go in and it'll have everything listed out that you need to provide. So I did see who or who asked that. But yeah, that's the process if you then have questions, you know, feel free to reach out to support and you know, point in the right direction.

Bradley: Yeah, I'm thinking we should maybe at some point, put on the sales page, like a link to a PDF that shows what's needed or something, you know what I mean?

Adam: Um, yeah, it's in the works it's probably going to be in the next 30-60 days, we're going to be video so they can be updated because you know, things go along, you know, maybe we change something the way something's done, but yeah, we'll have that setup.

Bradley: Okay, cool.

Marco: They can just write to support at mgyb.co, since this is what support is for, right, these questions. This doesn't involve SEO or any SEO advice. It's okay. So how does the order work? How does the ordering process work? What do I need to provide? That's perfect because Rishel is awesome answering those types of questions, and if she has questions that she'll come to either Rob or me and ask us for input on how she should answer. So by all means, right to support, Rishel is great. She's doing a fantastic job and I just wanted to make it public that are and as a matter of fact, let me give a shout out the new year to Chris Greenhow, who has been with Semantic Mastery support for like, seems like forever. And we don't ever run into support issues because he can usually just deal with everything and he knows how to contact us and get everything done. I think we have a really smooth system and we have some great people with great people skills. So shout out to our support board, both at Semantic Mastery and MGYB.

Bradley: Yeah, God bless Chris for being that guy because of the support guy. I've attempted to do it like once or twice in my career, and I don't know how anybody can be a support person. So he's worth his weight in gold.

How Many GMB Posts Do You Need For A Silo?

Alright, the next question is from Nathan. He says when siloing GMB posts, how many do you typically use for each silo? As many as it takes? Nathan? Do you try to limit silence to five to 10 posts? Now? I mean it there's, there's no reason to limit it.

There's no, there's no reason to limit the number of posts within a silo that I'm aware of. Okay. So there's no, no, like, hard limit as to a number of posts. It's just as many as you need, really. And that would be the same for the next question when siloing website posts or pages do you try to limit those to a certain number of pages or posts? Or do you continue siling until you run out of content related to the top-level keyword? Well, I mean, yeah, there's no limit to that either. And here's the thing, you know, again, I always do what it's necessary to get results. Sometimes you'll be able to get results with just a couple of, you know, maybe two or sometimes you don't need any supporting posts at all.

But within a proper silo, it would have supporting posts. And sometimes I'll get results with two or three posts. And other times it might take 20. You know, it just depends. And it's not, you know, you could run out of keywords. But that doesn't mean that you couldn't publish additional blog posts with the same keywords, right? Just you say things in a different way. That's why I like curated content so well because you're not curating content, you're using other people's content to create a to publish a post, right? Where you're highlighting, or you're highlighting other people's opinions or content about a particular topic or subject. And so that's why I like curating because if, like, let's say that you've got six keywords in a silo, right? Then if you had a blog post published for each one of those keywords, so your top-level keyword in five supporting posts, and then you run out of content, you wouldn't you know, if you just did one piece of content per keyword, then you'd be out after but if you didn't get the results that you needed, you should continue publishing posts within that silo. So that's why, you know, again, curated content works so well, because each time you're publishing a post, you're pulling in other people's content. So you don't really have to come up with original content is my point. All you got to do is come up with an idea for a post and then go find content to support or too, either to support your opinion or to object to the opinion that you're in sometimes those make really good posts to like, argumentative posts, right, where you show a differing opinion, right? So you show both sides of it, but that's what I like about that because with a good VA. A good VA doesn't even doesn't have to be a subject matter expert. All they have to do is be able to locate good content about a particular topic. And then, you know, put it together in a blog post with some commentary injected in between each piece of curated content and that's all that's needed.

Alright, so you can produce content very quickly. It's much better because it's usually you're citing right you're citing other subject matter experts instead of trying to be a subject matter expert all you're doing is locating content written or developed by subject matter experts and it using that in a post where you're injecting some commentary and that's about it. Okay, so again, it's not a number of is not any certain number of it. I always like to do as many as it takes to get results. Period. All right.

Wayne Social Buzz me that's what he says so, so true. What's up the lane, Happy New Year, by the way, he says social media people do not know how to get traffic. If you believe that then you believe everyone on Instagram is rich, skinny and pretty. And social. Wayne also says plumbers cannot do the work of a contractor social media people are the plumbers. They can get your ship moving, but they can't build a rebuild. Okay.

All right. I think we had a couple of other questions that Adam pointed out from the Facebook group earlier. So let's go ahead and slack if you want to open them or I can I've got them here. All right, I've got them here.

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What Should You Look For When Assessing A Niche For Lead Gen?

Alright, so the first one was Patrick Smith. He says I was brought up in SEO hearing that citations of backlinks were the best ways to assess how competitive niches since that was all you had to do besides a solid site to rank since that is obviously not true. What exactly should I look for when assessing a niche for something like lead gen?

That's a good question. You know, obviously, backlinks and citations play a role. But when you're talking about local stuff to especially when you're talking about GMB stuff Now, remember, proximity is a big issue which is specifically what local lease pro was all about. was finding a way to await a kind of a way to get GMB assets verified for exact locations that you wanted to get leads from the right so that we were basically playing with the proximity issue as opposed to fighting it right, by just getting more GM bees. But that's not really I mean, although I do understand that it's apparently the Google wrath may be over when it comes to suspending GM bees. At least that's what I'm hearing. I don't I'm not going to confirm that. But that's what I'm hearing. So it may be that we're going to be able to start doing that again soon. But yeah, there's a lot of things I think Marco would be better just explaining this, which is what he started to do in the thread anyways, but there's a lot of things that you can look at, I don't look at third party metrics that much anymore, they can certainly play a role. But you know, looking at the number of citations or the number of backlinks or the quality of backlinks isn't necessarily going to mean that you're going to determine your competitive level because if you have your entity, correct, which is what we've been teaching, right? And Marco can talk more about this, but if you have your entity correct, and you're on page type, you can outrank many different competitors that might have a shit ton of backlinks, but they don't have their entity right or they have an ambiguous rated entity. In other words, there's some sort of vagueness about the entity so you can come in with a fraction of any off-page work and outrank it and again, like Marco points out in his thread, if you look at what Jeffrey Smith has been able to do with strictly on-page and developing the entities correctly, he can outrank massive authority sites with no backlinks and it's all because he's he knows how to do that. So Marco, what would you say about that?

Marco: I would say exactly that and like okay, so we could add semantic mastery teach and on-page SEO course, and siloing and interlinking, and everything else but Jeffrey Smith, and I like I hate reinventing the wheel. And what I would do is go and try to copy what he did because of him to me, he's the master at this. Why would I go and try to outdo the master unless I could, in which case, I'd go and tell him Hey Jeffrey, which we often to try this and see how that does with whatever it is that you're doing and then get back to, or just whatever we can think of. But in these terms, it's, you know, the Whelan's already invented and nobody has come up with anything better. There's nothing better than SEO Ultimate Boot Camp as far as doing your market research. You're right the top-level categories I had to determine top-level categories, how to find them, and then the supporting and then everything else that you need to do in order to do what it is that Jeffrey does, which is as you said, outrank others with just the way that he sets up his websites. Of course, the training of it, it is a lesson intensive and you know, there is a learning curve. And you know, he goes into some terms that you really have to think about. But having said that, dude, nothing beats what Jeffrey has done I wouldn't even try. I don't care to try because most of the stuff that I do is off-page anyway. So this is a perfect complement to what we do off-page.

Bradley: Yeah, I would agree that what Jeffrey has been able to or his course on-page, SEO Bootcamp it's fabulous guys, it's incredible. You know, that's why we didn't end up ever creating an on-page course because there was no reason to try to compete with what Jeffrey put together it's fabulous. So we just from promoting his ever since we saw it. So I would highly recommend you do that because again, you know if you have your on-page right and your entity information correct you can now rank with a fraction of the off-page stuff. You can outrank, you know, even fierce competitors. And so that's the important thing. And then if you're using the, you know, the entity, the SEO shield, which is like your entity loop, right, so all of that stuff, surround, you create this entity and you have all of your tier one branded entity assets, and you use those as your SEO shield, then you can just hammer that stuff with our link building packages from MGYB. And even though your money site won't show backlinks like your competitors do because you're not building directly to your money site, you'll still outrank them. Does that make sense? And that's why looking at those third-party tools for a number of citations and for backlinks, backlink analysis doesn't necessarily mean anything, because you can end up outranking them without with only, you know, a mere fraction of what those numbers are showing, because you're doing all of your external SEO, to your SEO shield as opposed directly to your money site.

Marco: I talked about what Dadia shared in the mastermind. And in RYS Academy, I think he shared it there to where he's doing a case study on ecommerce, I can't say the niche, right, you know how people are. And this is a client of his. But I mean, we do up for a fraction of the money that these big players in the industry are paying for marketing. He's able to go in there and just take clients so we take money away from these people who are spending hundreds of thousands a month maybe millions a month for this niche. So you were talking about the Amazon, Lowe's, Walmart, you name it, they're in the space and he's in there, fighting it out and eventually he'll be able to practically own the niche which is incredible for 1200 bucks when you can do it for 1200 bucks, go in there and compete. For top-level category, I don't know anything else that you could do to match that add to that the entity that like the branding course that branded did but what you do a paid ads and you send traffic targeted traffic that's a niche-specific and hyper-targeted to whatever it is that you're doing, whether it's local, or whether it's for your brand, and that's money. It's money in the bank you're in. I think Patrick is in the mastermind, isn't he? No, no, he said he planted city, but you should be in the mastermind because all of these things are available in the mastermind, how it's done the How is in the mastermind?

Bradley: Yeah. Okay, we're almost out of time.

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Local Lease Pro No Longer Offered As A Standalone Course

This one is from Patrick, he says heard that Local Lease Pro is no longer offered as a standalone course in part due to the way Google's GMB policies have changed recently and I was directed to local GMB Pro is the replacement question is about why local lease pro method is no longer recommended. And that's precisely why Patrick is what I was just talking about earlier was the fact that because what we're doing is getting spammed GMB listings like in other words, GMB listings, that didn't actually exist. There wasn't enough physical location for that business essentially in. The problem was that when it started, it became a lot harder to get them and also, or once you would get them they would get suspended easily. And that was because Google has been on a rampage for several months about just cracking down on GMB spam. So we got away from doing that because it was getting too hard. Like we don't want to teach people how to do stuff that is going to, you know, like rework, right?

Go out and build GMBs or buy GMBs, and then you start building them out and they get suspended. Now you've wasted time and you've wasted money, right? We don't like to teach stuff that it's going to require, like churn and burn strategy, that's nothing. It's not anything I've ever liked to do. I don't like to build my business on stuff that potentially I could lose you know what I mean? I like to do work once and have it pay me over and over and over again. So that's part of the reason we got away from suggesting it was because of it was getting too hard to get spam GMBs or if you were able to get them they were too easily suspended. Right. So we kind of switch back to going to what we had originally been teaching which was the local GMB pro method which is how to get the best results from a GMB and even overcome the proximity issue. Although that is a lot stricter now than it was when we first developed it. I know you can still get over the proximity issue.

There's no doubt you can overpower that but it does require more than it used to to to overcome that because the proximity is you know, the proximity filter for GMB is a lot tighter now than it used to be. It's a lot stricter. Okay.

He says if I got the local GMB pro would I still be able to accomplish the same kind of business model which is quick map ranking without sight and simple flat fee rental using the local GMB process. I really like to be able to outsource almost all of the GMB ranking process to MGYB and follow a repeatable process to stack success. Thank you. Yeah, of course, MGYB would excuse me out local GMB pro would still teach you how to rank any GMB that you get. So it would be up to you to get the GMAT whether you're doing that in a legit manner which means you're getting an actual address somewhere where you can verify you know, get a postcard set to so you can verify or if you can buy GMBsthat you know if you can buy GMBs that get verified from somewhere like you used to be able to from us and you want to and you want to get the best results from those GMBslocal GMB pros absolutely teach you how to do that. A lot of the stuff that you're going to we're going to tell you to do to rank GMB is going to be stuff that we sell in Mgi be anyways, right, which is the SEO shield, essentially your entity loop. All of that should be done. You know, our ys drive stats, all of those things can all help to rank a GMB. Whether it has a self-hosted website or not. It doesn't matter. Right, we can get results with just a GMB on the GMB website, but it still kind of includes all the other stuff that we were talking about. You know, our SEO shield stuff. That makes sense. Do you want to comment on that Marco?

Marco: No, it was fine. Okay.

Bradley: So yeah, as far as our you know, outsourcing all that stuff. I mean, again, local GMB Pro was just it was a lot more in-depth. It was more for more competitive GMBs. So in other words, if you like local lease pro was all about trying to find and identify the really easy map ranking opportunities. And then so you go out and say, you know, you register 20 GMB across a metropolitan area, and out of those, you know, eight out of those 20 might rank overnight with little to no work at all because of the proximity issue and you were able to just hit all, you know, check all the boxes to rank really well because you found low competition not very many other businesses registered in the same zip code, you know, all that kind of stuff, but with the local GMB pro method, it's about whatever GMB is that you have to get the most the best results even in very, very competitive areas. It's how to get results from those GMBs. That makes sense.

Okay. All right. I think we're about wrapped up.

How To Create Location-Based Silos Using Tags

The last one, I would say, Daniel, I see that you've just recently joined the mastermind. This is a question he has about some locations, some siloing for a service area business with both service silos and location silos. And Daniel, I recently had been talking in the mastermind about how to create site location-based silos using tags. And it's not the traditional silo method. It's a bit different than what you're you would be used to. And I've talked about that in multiple mastermind webinars. And in fact, there's a post where I, that I replied to one of the other members in the mastermind recently, I think it's Mandy, where I pointed out the lesson URLs where I talked about location siloing using tags. So just go do a search inside the Semantic Mastery Mastermind Facebook group, and you'll find it Okay. And then just go watch those and you'll see that my opinion is the that's how I've been doing all of my service area business websites when that whenever I've lived patient-based silos. I've been using this the tag method for I don't know about a year and a half now. So go take a look at those and you'll see what I'm talking about.

Marco: We have AI, Bert working inside the Semantic Mastery, video archives, or mastermind video archives, so he could just go use the search function and look for whatever it is that that he's interested in siloing just whatever it is type it in. It's one of the modules, it says search 119, I think it is 120 whatever it is, it's in there. Just go into type the keyword that you're looking for, and you're going to get everything associated with that keyword. So use it.

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Bradley: Yeah.

Can You Rank A Google Site And GMB While Waiting To Book A Client?

Alright, the last question and we're gonna wrap it up because it's five o'clock is. He says, Can you rank a Google site without a GMB rank and rent without a client until the site is rendered? Sure you can. I mean, you can rank up a Google site. If you're talking about sites, Google com. Yes. You can also rank a GMB right. If you go out and create a, you know, a fake GMB listing with a generic company name or whatever, you can rank that, again, you can rank I mean, you don't have to have a client to do that. That's how I got started in this business. So I would rank stuff, including maps listings, and then I would once they would rank and start generating leads then I would call who you know what the type of business that it was for and then try to find somebody that was willing to at the time I just did flat fee rentals, least on a monthly basis before I switched into pay per lead or equity share.

Or revenue share, I should say. So anyway, yeah, you can absolutely do that. That's it. You just can't rank in the three-pack right? Without a GMB, right? Do you need a map? Yeah, you need having you need that. You need that GMB listing. That's correct.

So, all right, everybody. Well, thanks for being here. Happy New Year to you all. We will see you guys next week. See everyone. Bye, everyone.

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Are There Any Issues With Using The Same Images Every Month For GMB Posts?

By April

In Hump Day Hangouts episode 237, one participant asked if there are any issues with using the same images every month for GMB posts.

The exact question was:

For GMB posts, is there any issue with using the same images every month instead of having to change the images for each post within the bulk post sheet on Drive?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 237

By April

Click on the video above to watch Episode 237 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh no. Oh, look at this. Welcome to the episode everybody. This is one where we look at nipples. nipples to 434 don't look good in the transcription.

Adam: Yeah. Well, just in case you were wondering you are in fact on Hump Day Hangouts and this is episode 237. So now that we've got that out of the way, I want to say real quick, you're in the right place. Thanks for watching. You know, if you're new to semantic mastery, you're in the right place. We're going to get into a bunch of questions. We're going to answer your questions or if you're checking out the replay, if you asked it, we're gonna get to it. So first of all, I want to say real quick, if you're wondering where to start with semantic mastery whether again, you're watching live or catching the replay, you should grab the Battle Plan. If you want to get repeatable results, that is the place to start just go to battleplan.semanticmastery.com.

And if you're ready to either start or you want to grow your digital marketing business, then head over to mastermind.semanticmastery.com where you can find out more about our mastermind there. But before we go any further, I want to say hello to everybody. We got everybody here today. So, start on the left and work my way down. So we'll start with the Austrian. Chris, how you doing, man?

Chris: Doing good. Super excited to be here today. Definitely a little today again.

Adam: You know, I know you probably speak a few languages, but I know you could speak German. I've never actually heard you do it on. Can you say like hello everybody in German? I actually don't know how to say it.

Chris: Oh man. (Speaks German)

Hernan: the baddest, the baddest. Right

Adam: That's exactly what I was thinking. Awesome. All right. You never know man. There might be people out there. So did you understand it? I know you can speak German as well. I ambition. So

Marco: God bless you. God bless you.

Adam: Her name and you want to let's Yeah, let's rock some Spanish. How are you doing?

Hernan: (speaks Spanish). All right, there we go. That will make it for the day. I'm super excited to be here. Really, really excited to be here guys. It's always a fun time and so we're going to have the Hangout so good to be here.

Adam: Yeah, we got … What's up? coming up. I want to tell you guys about the wall. Hold on to that and keep going. So Marco. What's up with you, man?

Marco: Mazel Tov.

Hernan: Hey, Marco can speak Spanish too. Hey, come on.

Marco: Now it's a myth, the part token speaks Spanish.

Adam: It's all man. Awesome. How are you doing man? Things are good. What's keeping you busy these days?

Marco: I can't say but I showed you guys and I showed it in the LA mastermind. You know, we always share everything in there. And although I can't really say, right, I can show what the results are and… Just show people It has nothing to do with Google, I'm getting traffic to a website. And I'm not using Google at all. And we're not talking 10 or 20 people, right? A day not, we're talking. That's nearly averaging 150 a day in a very competitive niche where you'd have to spend, I mean, an insane amount of money viewer to try to do SEO and organic rankings. And we're just pulling traffic left and right. So we should that's listening. You know, like, I probably could, I could do a lot of things I but I'm keeping it internal right now because it can make a lot of money. So we'll go there first. We'll have the case studies and show people. You know what can be done and then we'll go after that. So it all builds one on the other. Sorry, guys, I don't mean to tease this one. But I just can't say because it's so simple. It's stupid.

Chris: If Facebook and Google go down, we go to Marco.

Adam: Well, I'm going to keep things moving Bradley, how you doing, man?

Bradley: Good. Happy to be here. Hump Day, one of my favorite days. So, yeah, you go.

Adam: Awesome. Alright, well we got, Of course, we got some really good questions today. appreciate everyone posting questions on there. You know like we said it's first come first serve. Just quick reminder I didn't see if this was the case today I did see some in-depth questions, which is great. But if you list of like a long list of questions, we might end up skipping them. So try to keep it to one and let other people do their thing or if you do have a lot just realized we may not be able to get to all of them based on how much time we have. And last but not least a couple last things. If you want Done For You services, you know, of course, we offer great training in various areas, whatever you want to do. If you're grabbing a battle plan, you're joining Syndication Academy, you're joining the mastermind, that stuff is great. If you also want to incorporate done for you services and get stuff done quickly and up to our standards, head over to mgyb.co. We've added a lot of services over the last three months.

I'm not going to go into all of them but please go over there check it out. There's a ton of great stuff. It's the stuff we use for our own projects and then you know, product ties it and made it available to you. Also, if you're watching the replay, thanks for checking it out, please subscribe to the YouTube channel help us grow the channel. And if you find a clip or something that's useful, just share it if you know somebody who would appreciate it. Do him a favor, do us a solid, share it and that's about the end of that I got to work on an outro on that I just stopped cold every time so I think that'll do it for this. Do you guys have anything else we want to touch on?

Marco: I'll get to the questions man.

Adam: Cool. All right, I gotta queue up some audio stuff. I need one of those. What do you call them the soundboard I need to have like the sound so I can just press that and

Marco: end everything with tofu and you can't go wrong. There we go. just poke tofu tofu tofu.

Adam: Alright guys. Let's get into it then.

Bradley: All right, I'll grab the screen. We've got some pre-posted questions which are good already so we'll get into what we can get our means going crazy in the corner. Let me actually down Look at that. Yeah, that's beautiful.

Can You Use An RYS Drive Stack On A GMB Instead Of A Google Site?

All right, here we go. Alright, so first one up is Gian. He says, I have a question about using our is for my standalone domain can be used on GMB, where instead of using Google site, I can use a standalone domain. If yes, then what changes need to be done in the drive stack regards? Um, yeah, you can I mean, but one of the whole points of using the drive stack In my opinion, and Marco, I'm sure will back me up on this one. He'll expand on that as well as the Google site because it's another Google property. And you can use a Google site to push authority over to your money site as well. But you can use that as kind of more or less your, your, your firewall from and Marco was actually talking about this.

In our mastermind just in the last day or two, because somebody was asking about it, and that's part of the reason they work so well is that we can protect our money sites with using Google properties. And as Mark always calls it being in the belly of the beast, and that's part of the reason we use the Google sites to you can use the money site as your target URL, your primary URL for a drive stack. But it's I mean, it doesn't, in my opinion, you may as well also have the Google site. So, Marco, you want to expand on that?

Marco: Yeah, I'm not sure I fully understand the question, right. He wants the drive stack to go to be aimed at the GMB instead of using the Google site, right? And he wants to use a standalone domain where you could do that in either or scenario but I wouldn't lose the power of the GSite. Guys, that's a powerful thing, right? Everything happens on the GSite. We build a stack, it becomes that much more powerful with when you go and take all your files or folders and you do what we do on the Google side, and we aim everything at the destination, and then it can be hit with link building.

So you putting a buffer. Also, I wouldn't worry about GMB. He says I've hit them with link building before in it and they take it like a champ. Yeah, but it's just an additional buffer. And if you're pushing link building into something that's already powered up, then the destination which in this case would be the GMB whether it's a website or the Google My Business site, whatever it is, it's going to power it up that much more. Because whatever you lose in the hop, you're gaining it because you're going from power to power. So I wouldn't split it like that. Like how he said, if I'm understanding this correctly, yeah, I would still go with the drive stack, Gsite with local plus keyword relevance, of course, location, plus keyword relevance and services, how we do it. And then take that and add all of his GMB assets to the drive stack, as well as syndication network assets. Absolutely for entity validation and solidification, like we talked about it in the webinar, the update webinar. So yes, absolutely. All of the assets actually go in there to get powered up. And this is for a question that's coming up. It's the fact that we're in the belly of the beast. Google protects us from Google. Interestingly enough, it sounds like there's no way that this can happen. How can Google protect you from Google? It just does. We've proven that Google trust itself. And by being in Google, we take some of that shield on so that we're not only powered up, but we're protected from anything that Google does from inside, inside out.

Bradley: Yeah. And don't forget, you can also I mean, you know, we talked about your tier one branded assets can all go into a drive stack the files and the drive stack. And those are great. I mean, because they're all tier one branded links. What I mean by that is, you've got your drive stack URLs, your GMB stuff, you've got syndication network URLs. You also have like citations, right? So like if you have if it's for local business, and you have citation URLs, include those at least your top tier citations, your main social profiles, press releases, if you're doing press releases, we have organization pages, those are great to add. If you can harvest your standalone press releases, as you know, you're maybe not the organization page, but like if you don't have one of those, what I'm saying is if you have press releases that are published on sites that don't purge, you can add those to your drive stacks files or you know, all of that stuff is really, really powerful.

And don't forget guys, and we had again in our mastermind, we had another big long discussion recently in just the last just this week actually about it. It was funny because what is one of our members, longtime members that he posted, like breaking news links still work like link building still works and we're talking about using our link building service from MGYB, which is it's developed specifically for powering up things like drive stacks and syndication networks in Tier One assets right. And that the post was about how just throwing a whole shit ton of those a link building campaign at at drive stacks as well as a lot of the tier one assets and just having it structured correctly and throwing links at it has made a significant boost for the project that this our members working on, which is in a very competitive niche. And you know, again, that's it's what I love about that service is the fact that it's an easy service for us to fulfill.

And when I say for us to fulfill in that, if I buy a drive stack for a client. And once I get that returned to me, the next thing I do is send it, or I just order a link building package essentially to have links built to it. And that just powers it up. And I include my syndication network URLs in that link building package and all of that stuff. So as it says in the battle plan, guys, you know, one of the most powerful strategies that you can do right now, which is crazy, and I'm so glad that it still works or is working better now than it had in the past, it seems, is to have a syndication network built and once your syndication network is built, then you get the drive stack bill and you include your syndication network URLs to be included in the drive stack when it's being built. Right? If you build it yourself, which you know, I don't recommend but because it's much easier, just buy it from us. But then once you get all that back, then you go order the link building package and just hammer it with links and you'll see and at the same time include your top tier one branded at profiles and citations and press releases and all that kind of stuff in that link building package. And it really, really, really does move the needle. And it's easy to do it that way. Because you don't have to do all the I mean, you can do all the building yourself but I don't recommend it, it's a lot easier to just outsource that stuff.

And, you know, we provide that service. And so that's just kind of like standard operating procedure. I've got a client that I just recently picked up as an HVAC contractor. And that's all the first really six weeks is about is just building out the syndication network, the drive stack, getting some top tier citations built immediately start fleshing out the GMB with posts and all that kind of stuff. And then once I get a lot of those assets built, it's just hammer with links, you know, press releases get published consistently for the first several weeks as well, all of that stuff together so that within you know, 60 to 90 days, this guy is going to have significant results. And it's pretty much just the recipe for success. So we're going to carry on.

What Is A Good Alternative To Burner App To Make PVAs?

Bradley: Chris is up. He says current or what's a current excuse me working alternative to burner app but that we can use to make our phone verified accounts most sites are detecting VOIP numbers and won't allow them? Yeah you're right Chris would that's why our VA is actually creating accounts in the Philippines with simple SIM cards they go out and get SIM cards and they actually manually create the accounts and that's you know, it's been a pain in the ass I totally agree with you it's very difficult to create your own phone verified accounts. I can't give you any recommendations on that other than what I just did because you know we've tried a lot of phone verified account providers and the accounts end up getting terminated or locked where you can't get access to them. We found that to be the case recently over the actually for like the last year now so we really haven't even been buying phone verified accounts anymore. Our VAs create them using SIM cards in the Philippines and that's about the only thing I can tell you. Does anybody else here have any suggestions?

Marco: No, I don't because, I mean, we do things our way. And that's the way we do it.

Bradley: Yeah. I mean, we had thought about potentially doing it in providing that as a service. But it's just it's really hard to scale. And it's time-consuming. So we really only create accounts for, you know, orders that come through MGYB. And when we have to, we have to create phone verified accounts, and we do it that way. And it's manual. So it's very hard to scale. And that's why we don't want to be able to provide that as a service, because it would be, you know too labor intensive to cost-intensive that so it's again, I can't I wish I could give you a better answer for that. If somebody else has any. You're certainly welcome to post it here in the chat thread.

How Does Google Juice Pass-Through If GSites Are Buffer For Link Building?

Fitz is up. He says, Good day, James. Thanks for this forum. I learned something new all the time here. My question is if G sites are a buffer for link building, how does the Google juice pass through? Is it having a money site link on the G site a bad thing? So how does that all work? No, because they're nofollow links. I think the only time you can get a do follow link from a Google site is just linking to another Google domain. And that might even be nofollow. Now, Marco, you might be able to correct me on that. But yeah, linking any sort of link to another domain is going to be a nofollow link. So you don't get any bad juice from it, the power comes from the I frames, and we've talked about that, and we can't go into depth, but it's from the I frames, and that's, that's part of the reason, you know, why we do what we do with the Drive files and embedding them those are essentially I frames, right, and using the G sites and all that kind of stuff, because the iframe is actually acted almost as if it's a do follow link. So that's outpassed the juice but it's just the same as like using an Amazon domain guys for an HTML page even just for you know, just an HTML like pbn page or something that you're going to build a link build links to. It can be used. Remember, with an Amazon HTML page, you can create your own links that are do follow which is awesome.

But you can also iframe stuff in. And then you can hammer that stuff with links because it's an Amazon domain it essentially launderers, the links, right? Because it's it can handle that kind of stuff. It can take that kind of abuse, even kitchen sink spam. So that's part of the thing that you're doing with Google as well. Do you want to comment on that?

Marco: You can get dofollow links from the site. And I encourage it, I teach it.

Bradley: And it's been in RYS?

Marco: Yeah, absolutely. I'm not going to share it anywhere else. Sure, of course. So yes, you can. And the idea is, so Okay, let's get into theory, right. Google loves itself. And the art of art says that, that you need to go into something that has activity, relevance, trust, and authority, right? The ultimate activity, relevance, trust and authority as Google as far as Google's concerned. That's why we're in Google. And we count on the fact that Google will not penalize itself and will not pass a penalty through itself this has been what how long have we been doing this man four years for you as a matter of fact May of 2015 is when you rank your first website and Dr. Gary had already been in the lab long before that right? Looking at all the different files folders and everything that all of the power that you could get out of being in the belly of the beast I mean that's what this is all about. How does it pass? We don't give a shit how it just does. And it's good. And so that's why we do it.

Bradley: Well, you know how maybe not want to share it but of course not. Right there. So that look where's the looks like the now There it is. It just moved down a little bit for that particular key phrase. Yeah, may 16 2015.

Is that was a Saturday, I believe if you go back and look at that, that was awesome. Saturday, May 16 2015. And it's you know, that Google Sites been ranked ever since guys. It's crazy. Anyways, yeah, so it's been four years, it's been just over four years. That's crazy.

Does Creating GSites In Different Email Addresses Help The Money Site And GMB Site To Rank?

Anyways, moving on, um, it says, and if you create other g sites in different email addresses, how does that help the money side GMB site move up? Well, I don't see why wouldn't, right? It's not which account that it's created under the passes the authority, it's how you build them, and how you link with them. Does that make sense? It's how you structure the site and the way that you structure the site that passes the authority. Now I, you know, I'm sure there's probably something that helps boost it when it is within the same account, but that's not necessary is my point.

So it doesn't it's not the account that gives the boost itself. It's the way that you build it in the way that you structure it.

Do You Still Need To Have GMB Listing GMB Listing And Major Directory Citations To Rank a Local Lead Gen Site In A Low To Medium Competitive Niche?

Okay, Gordon's up he says, Hey, guys, thank you very much as usual for the assistance you provide on hump day as most of us customers would be lost without your help. Well, you're welcome, Gordon. We truly enjoy this. He says if you're trying to rank a local Legion site or a directory site and a low to medium competitive niche, and a low population area like say 75,000 200,000 people can you get away with not having a GMB listing and major directory citations? Are they still mandatory? And if so, can the GMB listing be unclaimed? And can you use fake and, and unpaid for addresses at a local virtual office building? Okay, so if you want to rank a local lead gen site or a directory site, yes, if you're not trying to rank in maps, yes, you can rank without a GMB listing in or you can rank organically. Keep in mind though, that and I talked about this. I don't know if it was last week or two weeks ago where I showed some ways to get really good results with Yelp and how you can extract all the different URLs that you can throw kitchen sink spam at from a Yelp listing, right so you can look at the page source get all

The href language URLs, which are all canonicalization to the primary page, there are image URLs, there's just a ton of URLs that you can actually scrape from a Yelp page. The reason I'm saying that is because if you go back and watch that replay from again, it was the last week or two weeks ago, from Hump Day Hangouts. And I go into that, you'll see that most and you'll probably know this, Gordon, most of the local searches now are, again, Google showing indexed results of other directories like Yelp, for example, it's a Yelp index page or Angie's List or, you know, Home Advisor index type pages, those are very authoritative. It's hard to outrank those, you can do it, there's no question but just know that you're fighting in a very competitive space when it comes to organic rankings for that kind of stuff. Especially if you're trying to rank like another type of directory that doesn't have much authority.

So just keep that in mind. But yes, you do not need a GMB listing to rank organic stuff. It helps. It still helps, but it's not necessary. Now as far as major directory citations, are they still mandatory? Again directory or citations are going to be more for ranking maps. They do help organics is an organic ranking as well. But it's more of a maps ranking thing than it is for organics. Or I should say organic ranking, excuse me, as far as using a fake or unpaid for address at a local office building. I don't know how you would do that.

You can't, you can't claim a GMB listing anymore. Without it won't publish. What I'm saying is you can't create a GMB listing without verifying it. Or you can create a listing without verifying it but then it won't publish so it won't show anyways. And if you try to claim one that's already published, but unclaimed then you have to be able to receive mail for it or get the phone call, which unless you have a way to redirect the phone number that's currently published in the listing. I don't know how you would do that. So, you know, again, there's, I would recommend there used to be able to do that actually, by the way, club claim and unclaimed listing by changing the phone number and but it does, it stopped working. And that stopped working like in, I think, November, October, November of last year, because we had some people that were actually doing that, but it really just stopped working. So again, as far as using a fake or unpaid address, I don't know how you would possibly claim a listing that way because you'd have to be able to receive the mail to verify unverified listings unless they were already previously published, will not be published. That makes sense they won't won't be found in maps period. So again, work on the organic stuff if you need if that's what you're trying to do.

Does Living An Old GMB Site Have A Negative Impact On The Ranking Of A New GMB Site Of The Same Client?

You mentioned previously that if you create a new site to ranking GMB listing and replace the old site URL with a new site URL in the GMB listing. You should either do a 301 redirect of the old site or insert a canonical HTML code. But if you do not have access to the clients old site or domain, can you just leave the old site online as is without causing any negative impact on the GMB ranking? Well, yes and no. I mean, if the old site didn't have a lot of citations built to it, like the NAP, remember the name, address, phone number and in URL, right, so we always talk about but URL is usually included in that right. So if you've got a bunch of citations out there that were previously built to the old URL, and now you go change the URL and the GMB and you don't have a way to redirect or canonical lies the old domain to the new one, then yes, that can cause ambiguity, right? It can ambiguous the data which can cause it a gym, excuse me a maps ranking. It can cause your maps ranking to fall right to slip because now you've got inconsistent data on the web. So it but if you don't have I mean, if for whatever reason it's, you know, a site out there that doesn't have or excuse me a business out there that doesn't have a lot of citations built to it, then yeah, you could probably get away with just swapping out the URL and and building a bunch of new ones. But remember, guys, it's better to update existing citations first before building new ones and trying to delete bad data. diluting bad data doesn't work as good as correcting bad data first, and then building new ones. That makes sense. So if you have citations that were previously published that were pointing to the old domain, then my suggestion would be if you're going to change the domain, in the GMB listing is to go do a citation cleanup job and have the older existing citations updated with the new URL. If you especially if you can't canonical or redirect the old URL. Does that make sense? So, but yeah, you know, citation cleanup work is very tedious work the best for in the US at least for the best service that I know of for cleaning up inconsistent citations and updating that kind of data is Loganix, or Loga nix so can never he said it's Potato Potato mats Dr. Adam steel did Excuse me, but it's if you go to semanticmastery.com/loganix then you can go check out the service there. It's expensive. I think it's five or 600 bucks for the citation cleanup service but it's hands down the best one that I found anyways. All right.

How Important Does Having A Website With Silos, Proper On-Page SEO On The Overall Ranking Of A GMB Site?

And what percentage of the overall GMB ranking factors does a website with silos proper on page etc play and how important is the SE rank of the site if at all, what does se rank anybody knows what that is? Search Engine is every search engine is what I would say. For GMBs for Google My Business for maps ranking, if you're if you've got an associated website, right, like a self-hosted website, then it's very important you can get really good results with on page stuff.

You know, that's really important if, if your primary website is a self-hosted website, guys, we always talk about that it's, you know, start with on page, right? I mean, you can brute force with off page, right, you can get results by doing a shit ton of off page SEO stuff. But if you can get good on page, like if you can really make your own page structure, your site structure and your internal linking and your keyword thieving, and stalking and all of that kind of stuff. If you can do that correctly, then it only requires a fraction of the off page to get the results that you desire. You know, again, let's talk about Jeffrey Smith and SEO Bootcamp. hands down the best on page training that I've ever seen that what he's been able to do with just on page SEO and you know, basically building sites with semantic language and all the stuff that he does like with word Lyft and all the shit that he does internal linking, like he's been out able to outrank huge authoritative sites with no backlinks, or very, very few backlinks because of what he does, the way he builds a site. And if you go to, again, semanticmastery.com/SEOBootcamp, you can get his on page course for half price through our link, and it's absolutely amazing. And so we always recommend that you go start with on page first if you're, if you're, you know, we've done a lot of GMB stuff that doesn't have self-hosted sites. We've been using the GMB websites. And that's a lot easier to do because there's not a lot to optimize there. Right. But when you do have a self-hosted website, then I would recommend you always start with optimizing that as best as you can. Now for a lot of local stuff, you don't have to go crazy with deep silos or lots of subcategories. You know you don't have to do all that.

You know, if you're doing like a directory site, then you could make it very complex with complex silo structure based upon locations and categories, like types of categories and things like that. But my point is, you know, if you're just doing a single site for a single location, then you don't have to go crazy with your site structure. But you do want to have your structure correct type. Comments, anybody for move on?

How Do You RSS To A GSite?

Bradley: Okay. Fit says, Can you RSS to a G site? If yes, how do you do that? I don't know what you mean RSS to a G site. You mean like feed content into a new site? I think that was him and he is like posting to a G site through RSS feed. I don't know. I'm not aware of a way to do that. Marco.

Marco: You can embed RSS feeds on the App Store. That's true. You came up can also pull RSS feed. It's not something that I care to get into an in a free forum. I'm sorry, if it's, you're asking very pointed questions that are a part of the training, actually. And I can't get into that. Because if people paid a whole lot of money to get access to that information.

Yeah, and I did training and Syndication Academy for was one of the more recent update webinars like the last within the last two, I would say, update webinars where I talked about how you can embed a feat. There's no question. In fact, it was kind of a piggyback off of the Lisa Allen training for rank feeder. But I showed how to do it even without using rank feeder. You can still embed a feed and that's a great way to add additional relevancy to things like an @ID page, a G site, that kind of stuff. That's right. So again, that's in Syndication Academy, if you you should have access to that, and I would, I would imagine.

So my crest is up. He's a recent mastermind. He joined again recently. I guess he had dropped out for a bit, but he's back now. So he says Bradley going to be a tease again today now because what I was teasing about is only something I'll do in the, I'm going to reveal in the mastermind not hearing and Hump Day hang out. So, but yeah, probably next week when we have another mastermind webinar, I'll probably get into some of that. Because

Are There Any Issues Of Using The Same Images Every Month For GMB Posts?

So Dan's up, he says, For GMB posts, is there any issue with using the same images every month instead of having to change the images for every post within the boat post sheet on drive? You know, unique images are better but I know you're, I feel your pain, Dan. You know, so we use a lot of the same images. I know there's a spinning feature, I'm not really familiar with how it works and the GMB auto post or at least our version of it. I know that it can spend images so if you just put a bunch of images in the sheet, it will repost but maybe not on the same day, like for example, there's a post to scheduling option that you can do.
But what I don't like about just scheduling posts and having them rescheduled or scheduled to republish is it was like, you know, every it's the same post, every at the same interval every time getting post, and that develop that creates a pattern. But if you can have, you know, let's say 60 images, and you repost and you're doing daily posts, then and you have them pulling from a, you know, the the images at random for each post, then yeah, they'll get used, you know, roughly statistically, they should only get used, you know, once or twice or once every two months, right? If you had 60 images and you were doing so single post, but we know that's not the case, but on average, it should be about once every two months. But you know, I don't know how else to do it. Marco, do you have any suggestions on that?

Marco: What we showed how to get unlimited images both from YouTube. You showed YouTube and I showed how to do it another way. There's no reason why you can't have original images. And if you do things the way we say, which is hiring a VA, and have the VA do all this manual work, there's no reason why you can't provide Google with what it wants. Google wants all this local relevant. It has image recognition, I showed that in the webinar, it recognizes it knows everywhere that the image is posted. And you have to go through a whole lot more work, trying to change the image for Google, then you do if you just go and pull one off the web and take care of the deal, and uploaded into the auto-poster so that you can have the VA go in and flip them out right after the 30 day or the 60 day. You go and you flip out 60 new ones and you just keep doing that. There's no reason why you can't do that. I can almost guarantee because it's what I do for the attorney is that we are we're always providing fresh, unique relevant content, images or content I updated on a regular basis a Google eaten up. It's constantly the buyer is constantly looking for new information, new ways of getting right, fresh things, new things. And images in it are part of it. They're an integral part of getting fed into the database getting all of this information that's relevant about the location. If you can't be at the location, then the next best thing to do is fake it. And then the next best step after I don't know how long would be to just repeat the images, but you're repeating something that Google already knows exists if had if it has already been indexed. And fortunately, and unfortunately, pulse they index immediately. So Google knows that the images exist the moment that you publish them because they're indexed immediately.

Bradley: Yeah, I would suggest that within the next couple few weeks so I can't give you an exact time because we ran into some snags with being able to provide the service but that's one of the services that we're going to provide in MTV is GMB posting. But it's going to be manually done right. So in other words, we'll have the A's that will come in and they'll schedule out 30 posts for a month for you. And then you know, it can it's a monthly recurring service, there will be two different services in our MTI be two different options. One is for us to go like our, you know, hot, you guys hire us to come in and up, provide 30 posts or whatever the frequency of posts is that you're you want. And we'll go in and schedule it and then they'll schedule for republishing to worry, that's a one-off fee for you. But we all know that you get better results with what Marco just was talking about. And that's unique images. So we're going to have a recurring service that will be where once you know we our team goes in and schedules out 30 posts or 45 or whatever it is your frequency of posts was that you you decide you go in and schedule all that out for the month. And then at the end of the, when the beginning of the next month comes up our VA go back in and schedule a new set of posts with a brand new set of original images or unique images, and does that every single month, and that's a much stronger service will get better results, then, you know, it would be a monthly recurring fee, as opposed to just a one off expense. But it's it'll be a stronger service, if that makes sense. And so yeah, I mean, again, Marcos correct. It's about instead of just trying to automate that stuff, I understand the reason for wanting to automate that but there's some things that are better off being done manually because you can do stuff like make them unique, where you're going to get better results. Okay.

Does Setting Up A Syndication Network And Google Drive Stacks To Build Location And Topical Authority Help In Ranking The Money Site?

Okay, so Dan's up he says a two-part question one reference syndication network and Google Drive stack does it make sense to build out a syndication network and Google Drive stack option one geographical location example Dallas area to provide geo authority link multiple lead gen sites for the Dallas area with option to general contractor Google stack drive with its own syndication network that points to multiple lead gen sites plumber Tree Service concrete house demolition.

In other words, set up these to provide authority links to money sites, if so what will we use for an address? That I don't really know how to answer that one, Dan, just because I don't see how you would build out drive stacks with the correct relevancy that would that you could push authority to all those different things like in other words, typically when we do it, it's going to be you know, themes are going to have topical relevancy about a particular topic, right. And it's going to have location relevancy for a particular area, and it's gonna if it's for local, it'll be both, you know, for if it's for local businesses will have both the location and topical relevancy, the geographic and topical relevancy for that particular business. So I don't know how you would make kind of a more general version. It where it would be as effective. I haven't tested that it may work, but it's not something I've tested. So, you know, I don't know really how to answer that market. Do you have any suggestions on that?

Marco: Yeah, I think that he's looking to build a directory. If I'm seeing the right racks like a general PBN, almost so a general contractor directly got kinda like a Yelp, right? But you're going to provide all of these Home Services or services around the home which would be like Tree Service lawn and it just whatever lawn care and all that. I don't see why wouldn't I mean it's going to take a bit and but as he adds folders and files in the drive stack, and then the corresponding pages on the site, which match whatever page he's aiming it at. I mean, it'll get really powerful over time. Yeah, take a lot of building. I mean, I, I can't imagine. I haven't tested it. So I can't tell you whether it would work or not. I mean, logically, it sounds like it would, it seems like it would but I think you'd have to build out each folder within a drive stack like you would silo a website kind of like what Margaret Margaret said directory. I don't say anything where he's talking about a directory here. But if you were to build a directory site, like a contractor type directory site, then you would build it out in silos, right, you would have a plumbing silo and Tree Service silo, concrete contractor silo, that kind of stuff. And so you could probably do that with the drive stack and the G site.

And you could focus it all around a particular location or city or, you know, county or whatever the case may be. But again, I'm not typically I've not tested any of that because typically what we do is have a drive stack built for a particular location and a particular business, which is usually only focusing on really, you know, one or a couple of closely related services. So yeah, seems like it would work but I don't know for sure. My standard answer for this type of question even in the ROI is reloaded group is going and test it and come back and tell us how it works.

Should You Order Another RYS Stack For High Competitive Keywords?

like Chris up again, he says if you have a high comp, if you have high competition, okay, does it make sense to order another iOS tech for other keywords? That's you for you, Marco.

Marco: No, we're not going to put another hour? Well, no, no, that's not what we teach. I think I think that might got access to the three webinars that I did where you were, you would add depth and breadth to the existing price tag rather than go off-site first. Yeah. If that doesn't push it, then that's when you start going individually.

Bradley: Now, as far as adding to an existing one, we still don't provide that right?

Marco: No, we're not we're not going to do that because it takes as much time to build additional drive stacks as it does the main one. Because of all the internal linking that we do, guys, it's very easy to automate shit and just have a do all of the basic stuff. The difficult thing is the way that we put it all together. So the functions of it like one ecosystem within the Google ecosystem, so that everything pushes on the next thing, and everything powers up to push power to the destination. That's the difficult part. Right? And that's, there's a lot of judgment in that, that Justin and I have implemented, and you can't code judgment into a bot. If someone if anyone said that they can't afford shit. I'll just leave it at that. It's just very difficult to do.

How Do You Restrict Access To A GSite?

All right, Mike Diaz is up it says Hey, guys, first of all, thanks for the great value offer. You're welcome. I've missed the last episodes. for good reason. My business is growing and in part thanks to the ideas and answers you provide here. Well, that's awesome. I would like to plus one that but looks like I'm not trying or something anyways, I can tell you that the key is persistence. Yes, it is, executes and refine, it only takes a few clients to make it worth it. I've just landed a four year deal with a multinational corporation that found us via Google ads. That's great. The thing is, we now need to hire and train new employees. I wanted to develop a basic website with some processes, video and written and exercises before assigning them to any project. But I don't want to make the content publicly available. So is there any platform application you recommend to restrict the access? I saw Google promoting their g sites for training employees, which has great integration, of course, but no chance to password protect it. Any other suggestions? Thanks. . And sorry, for the long intro. Actually, there is with Google Sites, you can actually password Well, what you can do with Google Sites is make a Google Site not a public site. Like that's one of the options in the settings of the Google Site guys, where you can create like, you don't have to make it a public index mobile site, like you can actually restrict access to it and only share it with specific people kind of like you would drive by as far as I know that that that's the case that you can do that I may be wrong but I remember that as Marco. Can you confirm that?

Yeah me that the only people who would then have it because that's how you share folders in Drive. Anyway. Yeah, right. It's through permission says it's the same thing with G sites if it's not public.

Well, I don't know. I'd have to go check in and be sure but I'm pretty sure. Another thing that you can do is just I mean, you can have something on WordPress and use a black hole like we have in mgyb.co where if anyone comes peeking in there that shouldn't be, we just banned the fuck out of them. They just go into a black hole and they can never come back to the website. And there's there's WordPress plugins that you can create membership stuff out of. There's also like a job, there's value add on there's you know, there's a bunch of different membership type sites that you could you know, Click Funnels actually has membership stuff, although those aren't very secure at all. So I mean, there's a lot of different things that you could use as like a membership type site to be able to restrict access. But specifically, I again, I'd have to go look at that, to confirm it, for sure. But I know that one of the settings in a Google site is like, you can share it with people. And that's how you, that's how you actually get it to be published publicly on the web. It may be by default, it's public, but you can go in and pull in and change that to where it's not publicly available on the web and only share access to the site. And that might just be editor access. But anyways, I would check the settings in that in the G sites to see if you can find that option and play with that. But otherwise, yeah, you could use a paid platform or plugin or something like that. For a WordPress site, I mean, okay.

How Do You Deal With Prospects Who Have Unpleasant Experience With SEOs In The Past?

All right. Sophie says, Hey, guys, most of more, excuse me more of a people-oriented question and authentic one, that's fine. Sophie, where you take those two, how do you deal with the prospect has been burned by SEO in the past. I've spoken people who recognize the value of SEO, but they had a bad experience. So they're reluctant to invest again, I've got a solid case study, testimonials, references, etc. But are there any other ideas you guys have for overcoming this attitude? Canada? Yeah, I mean, that's that's typically what the only thing that I do is if I'm, you know, if I'm dealing with somebody that is very resistant, because they've had bad experience in the past, all I can do is point to current examples of results that I have, either through my own lead gen properties, you know, if you can point to results that you have, like available now current results in the same industry, especially, then that helps. But if even if it's in other industries, if you can point to current results that you're able to achieve right now, and you have solid case studies, like you said, testimonials, references and all that. That's all you can do.

And if I mean honestly, that's all I do. I don't want to have to sell them twice, right? Like sell them on the idea that they need SEO and sell, and then have to sell them on why, you know, on my services, they have to understand, you know that that's hard because you got to sell them twice, right? It's twice the effort twice the work and they're usually going to be twice the pain in the ass to as a client. So that's the best that I can suggest some of the others might have a different point of view. But personally, as I said, All I can do is point to what I currently have available. Current case studies or current other projects that I have worked, especially if it's in the same industry, but if not, then I'll just use, you know, others, other projects, references, all of that is available and if they're still not willing, then I would say move on. Let's say you guys, I would just totally agree of if they're being more of a pain in the ass, then it's worth it that that's how it's always going to be it's not going to change. And it's and the only reason that they're that way isn't that they've been burned in the past is because that's the way they are

Marco: Sophie, the money has to be right, first and foremost, for you to put up with this. And second of all, you can just go the paper performance model where you say, Look, I'm going to this is how I do it, I'm going to positively affect your bottom line. And this is how long is it going to take, knowing that I can get results in 30 days or less, because I'm going to run at right. Bradley's again, I always point to Bradley's course the YouTube ads train, which is fucking fabulous. You use that for anything, whether it's local, or just whatever it is that you're doing, to run immediate traffic, Google ads, I Hernandez, a lot of Facebook stuff. And so we know that we can get immediate results. So what you're doing is you're seeing you're setting yourself up. You're telling this guy give me 90 days, and I'll show you that this works. Knowing that within 30 days, you're going to blow this guy socks off because you're going to prove your weightless, so you're under promising and over delivering, and maybe he will be such a pain in the ass in the future, which I doubt, right? Usually, that's just the way they are. But that's the way our I just do pay per performance. You pay me and I work and I get your results, you don't pay me. I'm going to go to your competitor, and I'm going to offer my services for 90 days at half the price.

Because you screwed me and so I'm going to get you back that way by going to your competitor and having your competitor outrank you the guys that you hate the most that is the guy I'm going to pick and I'm gonna go and find out who it is. So you need to, you know, control as many of the assets as you can. This is a fantastic question, by the way, we should have a prize or something for this question. Because it's been a while since we talked about this and and and what you need to do you have everything. Case studies, testimonials reference what ore do you need? Well, you need some assurance. Right? The client does. But so do you, you need to protect yourself because this guy or boat, at any sign of trouble, if they may, he may never be happy, even though you provide results. So there's a lot of ifs in here. And I just think this is a fantastic question. So thank you.

Bradley: Hernan, did you want to chime in?

Hernan: Yeah, yeah, for sure. I mean, I think that we all have gone through a difficult type of clients and difficult sales. I just want to piggyback off what you and Mark have said, Would you guys have a lot of experience dealing with clients, we're in a service based industry, so that's normal, you know, even if you're only selling leads, you're still in service based industry. So yeah, I don't like to sell myself twice, either. I think that's a great metaphor. If you need to sell somebody in the benefits of what you're doing, that's probably not a good fit. You always want to be talking with people that are already sold on the benefits that are just like shopping around. So they're already aware that they need your services, but they're shopping around about the best expert. And the only way that I have found that I totally agree with Marco, you should definitely be aware of the red flags and I tend to disqualify more people than I qualify. And just because of the fact that I don't have a big structure. And I only want to work with people that I, you know, that are awesome and that I really love to work with.

So the only that I've, that I found to kind of fight that back as Marco said, like, work by performance, like I don't sign any long contracts at all. I used to I don't, I don't have because if you think about it, you're not the only time the client to work with you for the next three months, you're tying yourself to work with that client for the next three months, you know what I'm saying? And if the guy's a dick, or if that, you know, if your client is not good, I mean, I would rather do something like no harm, no foul. So I would say Hey, why don't you give us a goal over the next 30 days, you know, and we will show you and we you know, and if we're not a good fit, no harm, no foul. And at that point, then you, you, you bring up the big guns, you spend some of the money that the guy has given you, in order to give them quick results. And if you give them quick results, they'll stay forever. Pretty much they'll love you, you know because you're some sort of magician at that point. You know, you're some sort of David Copperfield at that point. So uh, so yeah, I totally agree with what these guys are saying. Just wanted to reiterate that so I'm pretty sure that Adam has something to add to the mix as well.

Adam: So yeah, just real quick, I think everything you guys just said is good. And I was starting to think along the lines and you know, of course, we have MGYB where you can do done for you services and that got me thinking but it should already be a part of everyone's process to you know, have systems have processes to minimize your time. So I kind of went another step and just thinking if this is someone you that isn't sending red flags if it's someone that has come to you but there have some hesitation that you know, kind of like Hernan hinted at I think just this the

leading with something you know you can get results in and maybe it isn't a full on package but you go in there with the one thing you can you know you have down that you can provide results and whether or not it's rankings or more traffic maybe it's just a service but going in with one thing that you know is you're going to manage your expectations you're going to do very well on and then maybe expand from there. So anyway, that's my idea instead of just saying hey, it's got to be all of this stuff and they're not quite sold on it just you know, find out what they want and if it's something you know, you can absolutely deliver on with very little time investment and get a good risk-return for them, then that's kind of a win-win. Yeah,

I agree. Okay, so the next question and we're almost out of time guys. We're going to try to roll through the last few very quickly.

Can MGYB Still Deliver On Verified GMBs?

Joe says can MGYB still deliver on verified GMBs? Things have been crazy. Last week so many services pulled out. Yeah, again, that those The days are numbered. I think currently we still can. Can somebody correct me? are they available right now? He'd have to write support. Okay. Yeah, contact support at mgyb.co. And if they're available, yeah, well you know, we'll definitely, you know, I, I kind of pulled back from building new ones because of that reason. So I totally get what you're saying. And you're right. You know, Google has been trying to stop that spamming of GM bees for quite some time and they succeed, and then we find another way, work around and then they succeed and we find another workaround, but it is definitely becoming more difficult. That's why we preached for as long as we did to take advantage of it when it while it was as easy as it was, but we knew there was a shelf life to that. And I think we're, we've approached that time. So yes, believe they are unless we haven't taken them down recently, but yeah, okay.

How Many Embeds Are Too Much Or Too Fast To Point At A YouTube Silo?

Dan says how many embeds are too much and too fast to point at a YouTube siloed? Do you even use embeds to rank videos anymore? Or have you relied more on video ads and drop the best never relax, I still absolutely use embeds. I still use syndication networks for videos too. I use a combination of both it What I'm saying is it works. It works incredibly well. If you're using syndication networks and embeds and backlinks. You can use a combination of all of those and then you throw some traffic at it. Some real traffic, not fake views, but you buy some real valid views directly from Google. So as far as how many are too much and too fast, appointed a YouTube silo. I don't think there's too much or too fast. I made a comment several months ago about embeds and not going overboard because it could be you know, it could

It could look as this look like a spam signal, but I've not seen anything negative happen from it. What I was trying to state was that you know, Google's Google knows where its code is, guys. And if you take a video in an embed code, and you you know, you embed it all over the damn place, I mean thousands of embeds, and there's little to no view activity or engagement with the video. That's a spam signal. I'm not saying it's going to hurt the video. I'm just saying it's not you know, Google's algorithm with rank brain and everything is smart enough to to be able to detect what is valid and what isn't. And you can still brute force a lot of this stuff, guys, you can hammer it and still get results. But what I found is why bother when you can do a handful of high quality embeds and then run a little bit of in when I say embeds, but you can also do backlink stuff or put it through a branded syndication network or a well-themed syndication network doesn't have to be branded, but a well-themed syndication network and

Which is only a handful of properties, and then throw some real valid engagement signals at it that you purchase direct from Google, or from other places I've heard other people doing it with Facebook ads and stuff like that. But I just always bought them directly from Google and YouTube, you know, through the Google Ads platform, and watch how quickly you can get results with a fraction of the embeds and, you know, traditional SEO stuff. So as far as like, if you're not going to run ads to it, or if you've already tried that yet, absolutely continue, you know, embed that stuff. If you can grab the playlist code, the embed code for the playlist and embed that that that works really well because it helps to power up all the videos within the playlist, essentially the silo so you can do a number of those things. But what I'm saying is drive some traffic into it after you've done those or while you're doing those kinds of concurrently and you'll see that you'll get much better results. So yes, absolutely in bed still work, guys. There's no question. It just works better. When you can push engagement at the same time. Does that make sense?

Does A Business' Stars Rating In Google And Yelp Reflect How They Are As A Client?

Okay, Leon says, When you work with a business owner who has two out of five stars rating through Google and Yelp, Does that ever reflect how they are as a client? Would it be best to target businesses with three plus stars? Well, it depends. Everybody's got theirs to, you know, it depends. First of all, you got to have conversations with the client. And find out you got to kind of feel them out. A lot of times you can determine through conversation with a client, whether they're, you know, if they're a shitty type of business person, like if they do things that are questionable, right, you can usually determine that kind of stuff through conversation anyways, like at least I can, and maybe I'm sure most of you can to. My point is sometimes good businesses get targeted by bad people. And like, for example, negative SEO attacks.

Well, there's negative reputation attacks where people will like somebody will a target or attack another business and they'll get multiple bad reputation reviews posted that are spam reviews. So you have to kind of determine whether the gripes that people are, are the bad reviews are valid or not. And if they seem to be valid, like some people had real valid gripes or grievances with the business that were never resolved correctly, then that should be a red flag. Those aren't the type of businesses that I want to work with. However, I have done reputation type work done SEO for companies that have had a questionable reputation online, but come to find out that it was because of something like an ex-employee that did some spamming reviews spamming that kind of stuff, or they were targeted by a competitor or things like that. And so in that case, they need the help and they they're deserving of the help and so

You know, I have actually helped to correct some of those problems in the past. So it really depends on your gut feeling from having conversations with that potential client or that prospect and determining whether if, because here's the thing, sometimes even my good clients will get a bad review. And I tell them, don't take it as something terrible. Take it as an opportunity to improve your product or service. Right, like figure out why you got the bad review. And some people are just assholes, and they're going to leave a shitty review no matter what, and you can't fix that. But sometimes there is a valid concern like an employee did something and screwed up. Well, that should be an opportunity, that bad review is a good way if it wouldn't be for that bad review. How would the business owner know that somebody on staff or downline screwed up? Right, so sometimes those are actually opportunities to improve their products or services improve their business period. So it just really depends on the actual you know, again, you have to feel that out when you're talking with that business owner to find out. Are they valid concerns? Are they getting shitty reviews? Because they're a shitty business? And if that's the case, I wouldn't want to work with them. If there but if they have some reputation, online reputation, things that you know, some negative online reviews and things like that, but they're really good business, then I would still want to work with them. Does that make sense? Anybody else wants to comment on that before I move? we're about done anyways. I think it's good. Okay.

Let's see. I'm going to try to scroll through these last couple real quick I do have to go them My daughter is waiting for me to pick her up. She's, let's see, Leon says our experience is a business with tons of bad ratings granted across more than just Yelp where we see a combo and GMB BBB. Make poor clients. We run like a scalded dog Jordan file. Yeah, Jordan, I agree with you it. But that's basically what I was saying. If they've got multiple bad reviews across multiple platforms

It's typically a shitty business like Jordan Jordan is right then that means like run away because they're, they're not only shitty to their customers and their clients, they'll be shitty to their providers and their vendors as well. So stay away from them. Dan says I wasn't thinking that was that way Marco, but that's a great approach to get the results I'm looking for. Okay. All right, everybody. Thanks for being here. We will see you guys next week. Bye, everybody. See everyone