Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 269

By April

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Click on the video above to watch Episode 269 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Hey, we are welcome everybody to Hump Day Hangouts Episode 269. I don't know just sounded cool. So anyways, gonna roll right into it. And we got some good announcements coming up. But first I want to say hi to you guys and see what's going on and then we're going to dive into we got a lot of questions this week. So want to make sure we get into what looks like everyone's fully back from the holidays now and focused on moving forward. So I think the questions are on full blast, but Bradley, how are you doing today?

Bradley: I'm well, how are you?

Adam: I wasn't prepared for that. No, doing good. Yeah. Nice and cool down here. I'm in the Bay Area near San Francisco. It's actually really nice. It's partly cloudy and I'm getting ready to head up and take some time off and visit family later this week. So I'm pretty pumped.

Bradley: Very cool. I'm glad to be back to a normal schedule. So got a shit ton of work backed up from the holidays.

Adam: Yeah, the routine is good. Definitely it's nice to go on vacation. I really look forward to coming back and kind of even if I'm not working full time, getting back into the groove. Hernan, how are you doing, man?

Hernan: I'm doing great, man. I'm really, really pumped for what's coming. I'm really pumped for the next couple of weeks actually flying to Nashville. By the end of the month, we were getting an award for Semantic Mastery, which is pretty cool. It's the Two Hundred Club award. So gonna be there in the Funnel Hacking live 2020. So I'm excited about that. And I'm excited about what's cooking this month for Semantic Mastery. So really pumped to be here.

Adam: Definitely. And we will circle back to that last part with her on here in a minute. But first, Chris, how are you doing today?

Chris: Well, I'm doing super good here and I'm excited because in a couple of days it will actually in two weeks almost. I'll be going skiing in the mountains and yeah like Christmas was not too big of a holiday. I was working and stuff. So like yeah, I was with my family like I kept it up. And yeah looking forward to actually have some really vacation towards the end of the month.

Adam: Sounds good man. Yeah, I'm actually going to be doing the same thing I want I'm not going to be joining any. I'm gonna be going to Puerto Rico for like work vacation so I'll be hopefully doing some work from the beach there. Hernan looks like he's getting ready to say something. Do you have something you'd like to add or

Hernan: no, no, no the work part of it. But Awesome.

Adam: Well, speaking of beaches and warm weather, Marco, how you doing today?

Marco: warm and sunny. Oh, can I say it? Groundhog Day, dude, Groundhog Day. Good, great, great holidays. I actually worked over the holidays on it on and off. When the family was busy with other stuff. I had time to go do a ton of research into some of the things that are coming up. heavy hitter club, Semantic Mastery, a lot of things that we're planning to do. I actually found a flaw in my math. And I found a flaw in my math for a lot of the stuff that we're doing, you know, that plugin that I built that I made available to mastermind members. There's a flaw in it. But I'm correcting it because I found the math twice I got the math people working on it, we accounted for the discrepancy. But for the discrepancy, I found that there was the force was disturbed. Suddenly, I saw the there was a ripple in the forest. And so we had to go and fix that. We got we had to go and find out why we did that. It was just back and forth, servers and computers and geeks all over throwing out equations that I don't understand. I understand the basics of it. I just tell him Look, this is a problem. We need to fix it and then they go they they figure it all out and they bring it back to me and something that I can build into the plug in. So that's what I did. Besides spending time with my wife, 3 kids and in laws, which is time consuming in and of itself. So I'm glad to be back at work.

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Adam: Fair enough. Definitely. I think that's yet definitely a common thread here. So I'm going to pass it over to Hernan real quick, but I wanted to tell before Hernan talks about this, I want to give you the specifics. And I'm gonna let her tell you a little bit more about it. But in two weeks on Hump Day Hangouts, we're going to have a special intro we're going to be launching a brand new training course but it's a hell of a lot more than that. All right, you've heard us talking about a 2xyouragency. We're getting ready right now to release that. And I don't know Hernan, I'm starting to like stumble because I've got so many things I want to like touch on and tell people about but maybe if you just want to give people again, like kind of the overview of what this is about and who it's for.

Hernan: Yeah, for sure. So most of the people that are watching come to Hangouts, they do some agency work in some capacity, right? And we refer to an agency whenever you're solopreneur that have a couple of VAs and then maybe you have anywhere between three to five clients. Or maybe you have a bigger team, you have maybe 20 to 30 VAs and you have 10, 15, 20 clients, however many you might have. So we started asking you guys, we started serving our audience with something that we do frequently. And one of the things that came up a lot was how do I get more clients? So that was the first thing, the number one thing that came up. So how do I get more clients? How do I get more clients and not that bu how do I increase the quality of the of the clients that I'm getting? And basically, the client, the quality of the clients that you're getting is you need to decide on who you want to work with. Are the these people super cool? They're geeking out on SEO paid media with you, they have this mentality that they want to grow their business and all that stuff. So what we decided to do and this took place last year, during our corporate meeting after POFU Live 2019 is to put together a brand new training program, which is going to be a comprehensive program and we decided to name it 2xyouragency because the goal and the promise of that program is that you can double your agency revenue in 90 days if you apply the concepts.

So basically, we're going to be going deep into prospecting, generating more leads, generating more clients to your agency, and also going after SEO, going after paid media, Google, Facebook ads and whatnot. And then additionally, we want to help you guys increase the worth and the value that you're delivering to your clients or you can charge more money, work less hours and show you guys how to be more productive and how to outsource. So it's going to be a really comprehensive program that has allowed us to you know, do this from five different parts of the world. It has allowed some of us you know, we want to travel want to go to conferences. I'm traveling, Chris's traveling Marcos with his family, Costa Rica, I'm traveling Bradley, he's not traveling, but he's launching.

Adam: He hates traveling. He's doing what he wants.

Hernan: That's cool too. And and that he's launching additional sources already. So I think that that's really, really powerful. And that is something that we want to share with you guys. And we want to share with you guys how we have been doing it and put in our brains together to actually help you achieving that. So I'm really uh, we're really excited about the launch of that's going to be in two weeks.

Adam: So yeah, go ahead. I was gonna say if you want to get notified and you're interested already, head over to 2xyouragency.com we have an early access list hop into that which special deal. And also want to say if you're just joining us for the first time, welcome. Be sure to be back here in two weeks, if not every single week for that special event. But also the first place to start with us right now is the Battle Plan. And you can find out more about that at battleplan.semanticmastery.com. And then we have the done for you services. A lot of people who are watching Of course know this, but we do get new people watching and are saying hey, I hear you talk about syndication networks, RYS drive stacks, press releases, where should I get this stuff done? Head over to mgyb.co. All right. That's your one stop shop for all that stuff and we're adding more services constantly in the SEO shield, and it's two varieties just came out within the last two months. Really good results with those and I mean you can find out more about that I'm not going to tell you all about it just go check it out. That's going to become the backbone moving forward.

And last but not least, if you're watching the replay, we really do appreciate it if you can subscribe or leave a comment Say hi. We appreciate it and we just you know, it's nice to see the engagement and know that people are out there and getting us out of it. So if you do check out these videos, you see this and you're getting good use out of it. Let us know and if you have any questions again come to semantic mastery.com/HDquestions every week at 4pm Eastern

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Marco: for 2xyouragency before we move on, I just want to give a quick just just a nugget for people to actionable sheet right now. Get help. Get help instead of you be doing it all yourself. You're actually losing money because you're you become the bottleneck. Everything stopped at you, and at how much time you have to deal with, with everything we have about 15 days right now in in MGYB to imagine if we had to do the work of 15 people and that's just VAs I'm not talking about Rob. I'm not talking about the other people in there that helped us out and other people that we reached out we reached out to. Imagine if I had to go and and and learn discrete math, so that I could then come back and start applying all of those. I don't want to learn all that shit. This people who already know it way better than I'll ever know it. So just surround yourself with really good people, pay them well. And and take care of them and they'll take care of you. And that's the only way that growth can start. When you start delegating when you realize that No, nobody else is going to do things like you do. But there are people who will do it really, really well up to whatever it is that you demand from them because you set the expectation. If you don't do that, then don't even bother because you're not going to grow. So if you're making any kind of money, the first investment that you make in your agency is hire someone to help you to grow is the first post that people see from me when they join the free SEO group, right? Get help, get help so that you can go and make even more money.

Bradley: I like what Adam said in the past. He says, you know, he takes like what your processes Adam and that's once a week you spend a few minutes or half an hour or whatever it is to try to determine what can you automate delegate or eliminate. And kind of in context to what Marco was saying to Marco's point was, you know, I started a real estate business last year. And I've been working on that on the side as well as my agency, my lead gen business and Semantic Mastery obviously. I want to scale my real estate business though and because of that, I've spent the last week, week and a half since Christmas working on trying to automate, I'm learning a very complicated CRM right now, to help automate a lot of the tasks that I've been either doing myself or even delegating so that it can actually free up my VA, who's a very trusted team member for me to have her do even higher level stuff than a lot of the menial stuff that I've delegated to her. I think I can automate a lot of this stuff. It's just a matter of putting in the time and the effort to do it. So I've been working on learning a new CRM, which is customizing it to a degree. I've also been learning or working on additional process documents and process training for her to teach her the higher level things that I've been doing right now, once I've automated, once we've automated some of what she's been doing manually, then that'll free her time up to work on some of the higher level stuff that I've been doing, if that makes sense. So, even though that's not specifically related to agency or consultancy work, it's the same principle. And that's what I'm trying to get across to you guys now is that what we're going to be doing with 2xyouragency or double your agency is teaching how to scale a business.

It's going to be catered towards digital marketing consultants and agency owners, but it's the principles are the same, regardless of what business you're in. And so, you know, we're going to get away from doing strictly or mainly SEO type training to more how to build and grow your marketing business. And I think that's really important. So you know, we're practicing what we preach. And that's what I'm trying to get at. I'm going to be talking a lot over the next many weeks with Hernan. Hernan and I going to be doing most of the training for the double your agency training, and we're going to be talking a lot about how to get better results from what you're currently doing and actually how to even simplify what you're currently doing. I think that's part of the problem is that we all overcomplicate stuff, and in fact, part of my real estate business has been overcomplicated, and that's where now getting in and really going through everything on through it with fine, a fine tooth comb going through all the nitty gritty details. I'm learning how to simplify and kind of consolidate steps and things like that. So that's really what we're going to be teaching on guys. So I would encourage you to, you know, make sure you sign up for that when it's available. All right, anything else, guys before we get any questions?

Adam: Think so let's let's do this.

Bradley: All right. Let me go to screen. Make sure everything is kosher on my end standby. All right. Somebody confirm when you can see my screen.

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Good to go. Yeah.

Is It A Good Practice To Do Internal Link Exchange Between Blog Posts And Pages?

Okay, cool. So it looks like our first question comes from motion digital or motion. I'm not sure if I'm saying that right. Hello, SEO, SEO experts. I want to ask that is, is it good practice to do internal link exchange between two blog posts or pages? Thanks for your reply in advance. No and Marco can talk more on this provided how much he wants to share here, but a reciprocal link is not a good thing. So if you're linking from one post or page to another, and then that post or page links back to the same page, you know, to the page that was linking to it, then that's a reciprocal link and it stops page rank dead in its tracks. Is that right?

Marco: Yeah, that's one of the things that we've proven.

Bradley: So that's not a good practice, right?

Marco: It depends on what he's trying to do. Okay, so you if you're strictly doing it for the purpose of building up the weight of your page to affect the algorithms that account for your score your page rank and your ranking score, then no. But if you have to do it for user experience, then that's something that you have to take into consideration. And then you have to figure out how to work around that.

Bradley: Just nofollow it, right?

Marco: And no, that's that's not a good practice, either. I just what I've been trying to tell people is I don't want to get too deep into this, because that's only mastermind stuff. I've been telling people that if you have to, if you absolutely have to get page rank, nofollow bleeds page ranking and ranking score. And so you're, you're still affecting the way that you're going to build your page ranking ranking score. So now if you absolutely have to, and you have no other way than then yes, that's what has to be done. But there are other ways you just have to think outside the box. And this is not a forum where I'm going to help people think.

Bradley: Okay, well, thanks.

Alright, so we've got multiple questions from Dan, the man, Dan, we're going to our I'll make an executive decision here to answer the first two, and then we're going to keep moving. And if we run out of questions, we'll come back. But, you know, for questions that arose a bit. It takes up too much time, and it's unfair to other people. So that's cool. We'll try to come back to them if we have these if we have the chance.

Is The Local Lease Pro Method Still Valid From A Location Research Perspective?

First one is, is local lease pro method still valid from a location, location research perspective? Or are there any changes I should be aware of to outsource the process? To be honest, I can't give you a solid answer on that. Because I haven't done any of that type of location research for many, many months. So I can't tell you with any certainty if that has changed, except that the tools that we were using before for competition research was a tool by Chad Kimball. It was free I think he kind of locked that down. And I don't even know if it still works. I know many months ago, at least six months ago it was it that tool had gone from a desktop version to a cloud app. And it didn't work with the same functionality as it did as the desktop version did. And that was really the columns of data that it would reveal was really where you would determine just by quickly looking at very select data points, whether or not there was what the competition level was and what the likelihood was of a GMB registered in that specific zip code.

You know, how easy it would be to actually get results. And it was, you know, there was a fairly good success rate if certain criteria was met within the location research that you could just register a GMB within that particular zip code and it would rank with little to no work and it was a fairly good success rate with that somewhere around 60% would rank and the three pack with little other without doing anything other than on page optimization, primarily for the GMB assets. However, that that tool, like I said, when it went from a desktop version to a cloud based version, it didn't reveal the same kind of data. And so I don't know if that method still works, because I don't know that we can get that the same data that that tool originally showed. I can tell you that within the last few months, I don't remember when it was but they tightened the proximity filter even more. So that's an even bigger issue now than it was when we first, which was a year and a half ago now, developed a local lease pro method. So I can't say with any certainty, Marco, do you have an opinion on this?

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Marco: No, absolutely not. Because when I got into the local lease pro method, we had all the different tools and a way to get the GMB available to us with you know, that that was taken away fairly quickly. And so I just I just stopped doing that and just worked on the assets that I had already gotten. Having said that though, we're where it's in the works. We're trying to get that back. And we're even trying to get it. So where it's always you know, we can guarantee that if it gets suspended, we'll get it unsuspended. But like, if I say anymore, I might have people come knocking on my door and putting me in a trunk and getting rid off me for that. But yeah, it's in the works. So in a few months, you might see local lease pro redubbed or 2.0, because then the methods would be would be viable, and then Semantic Mastery could stand behind it, because then we can provide a guarantee if your assets get suspended. It's in the works. It's in the works will tell you, it just talks right now. Give us time and we'll get back to you on that.

Bradley: Yeah, and that's, you know, that's, that's kind of what I would say is when, you know, you can still do some competition research, maybe not the local lease pro method, but more traditional competition research for map stuff. And, but remember, it's all about the entity right now and it's going to continue to go further in that direction. So, if you can identify some holes in the competitors in a particular area that you're looking to, to break into, if you can identify some weak spots in their entity. So I mean, ambiguation that kind of stuff, then that's, that's an opportunity that presents an opportunity. But, you know, it requires some research and also some judgment on your end. So, but it looks like Marco kind of answered your second question, Dan, and we're going to move on, but that was that we are in the process of possibly potentially getting the ability to generate GMBs back, to verify GMBs back, and then even possibly to reverify or unsuspended if needed. But that's not something that we have available yet and we're not 100% sure that we're going to be able to do it, but we're looking into it, okay.

Marco: I want to be sure that we can provide a guarantee, because if we can't stand behind the product, then I refuse to even put it out, I mean, that's not how we do things.

What Are Some Best Practices You Follow When It Comes To Reverifying A GMB?

Bradley: So when it comes to Is there a best practice you use when it comes to re verifying a GMB, I am getting several assets that are being asked for re verification. And that's interesting, I've only I've only had that happened to me twice since 2010, where I've had to re verify an existing asset. In both times I've had to do that. I had to have mail sent to the original business location. And that's only happened to me twice in 10 years and in fact, I haven't even seen it or nine years, I guess? Oh no, I should it's been 10 years now I can't believe it. And both times that happened that was at least five years ago. So I haven't had that happen at all in the last five years. Now they in my what I've experienced is either is no issues whatsoever or a suspension, not a reverb, not a request for re verification. So I don't know what the process is now because it's been at least five years since I did it. And like I said, the last time that I had to re verify an asset it was via us mail. So it was just sending the postcard again with the pen to the same address that it was originally listed for. That's why I used to keep my PO boxes. And you know, I used to rent them and then keep renewing them. But I got away from doing that because after five years well like I said in the last five years, I haven't had to re verify even one of them and so I got taught you know I had so many damn p o boxes and also I think I've said this before, but about once every six months, I would have to get take a whole day and it got to a point where it would take two days because I had so many of them. But I'd have to take a day and go from post office to post office to post office and actually collect the mail because otherwise I would get calls from the post office from each different post office saying that they had a box of mail because the post box the P o box was full of junk mail and it's all solicitation mail. It's all junk mail. And even if I would give them verbal, okay or authorization over the phone to throw out the junk mail, I tell them Look, I don't there's nothing in the PO box that I need. Just throw it all out. They wouldn't do it. So I would have to every six months or so go through and actually collect mail and it was it was literally go open up my mailbox, pull the mail out, go to the desk, ask them to give me the box of mail its head and then I just go stand over the recycling bin and just throw it all in there. And so I got away from doing that because it was just a waste of money, a waste of time, and I never had to do it again. But I don't know what the processes now, Dan. You know, you'd be lucky if you could do it via phone. But I doubt very seriously, if that's possible with the spam stuff. So it's probably going to be verification via us mail, or even potentially the way that they've required some businesses to do it, which is to have a Google photographer, you know, actually come out and take photos of the business and stuff. So, I don't know, I don't know what to tell you, other than if they're requiring you to do it, start going through the process and see what it does and then come back and report to us what you found because I'm not sure what the process is now. Okay.

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Should You Use GMB Service Areas For Restaurants Or Is It Only Applicable For Service Area Business?

All right. I'm going to move on next one is two questions. If you only have time. For one, please answer the second one. Should I enter GMB service areas for restaurants and or service areas only for service area businesses, or number two is if a company is worried about the restaurant image. Can I create my IFTTT network and Twitter? Will it work if I don't do a branded ring but instead use something like fans of restaurant change name, chain name and then run everything through that. This way I can post anything to Twitter and not have to worry about them not liking the content I would want to post the blog since I don't have any time for budget for expert copywriting. Thanks.

Okay, so we have time for both of those. The first one is should I enter GMB service area for restaurants? I don't know. I've never done any restaurant marketing. Is anybody here have a good answer for that?

Marco: No, I don't but I asked him This was in I think the free SEO group and I asked him to put it in here because I wanted you the opinion from you guys in case you you guys have worked with restaurants, because my view of it is alright. So let's say your traffic is mostly from your your neighbor, from your area. You don't really need the service area. Yeah. Because people already know. I mean, it service area would work because people already know where you are. Correct? Yeah, but let's say what if you're trying to reach people a little bit farther up? People who actually need directions to wherever it is that you are? If you have a surface area those people cannot get right. It's like a double edged sword. Right? Because what's this restaurant planning to do? Are they planning to add a catering business? For example, in which case a service area would be great, right, you know, because you're not serving people at your location. We're actually going out of the kitchen, you have both. You used to be able to unless it's changed in the last couple of months, you used to be able to have, in some cases a service area business with a shown location, like a published location. Did they do away with that, you remember that people started getting hit

Yeah, no, no, I know that is that what he has to do is go and find out whether he is in one of those niches where you can display both the address on the service area. And that would be a win win. Yeah. If If not, and you have to choose one or one or the other day, you're going to have to talk to the restaurant owner and say, Where do most of the restaurant patrons come from? Are they from the neighborhood? Or are there people coming from out and telling you? Hey, you know, we heard about you and we went into Google Maps, and we typed the directions of it so that we could come here. There are people who will travel a long way. Yeah, go to a really good restaurant. And if they don't know where you are, and they can't find the restaurant and that's a service area, they can't find the address, then they won't know how to get to you.

Bradley: Yeah, you know, I would suggest contacting Google support or Google My Business support and asking that question. Seriously, it can't hurt to ask I would contact Google support or Google My Business support and just ask, say, look, we've got you to know, I managed the marketing or the Google My Business profile for this business and they are a restaurant but they also deliver and they also do catering or whatever the reason is that they would want to also be in the service area business and ask is it Am I able to do both the list the the the address, you know, publish the address and list the service area where they deliver to, or where they do catering or both, and just ask and find out because here's the thing if a Google rep says no, that's fine because of that type of situation, then you can while you're on the phone with them, make the change to the GMB to add the service areas and keep the address published. And if it suspends it, you'll have them right there to say, well, you just gave me you know, said it was okay to do so can you suspend this or whatever, that's what I would do is in a situation like that is just contact them before you do it, and it causes a problem, I would contact them and ask them and if they say that it's okay, that that's one of the conditions which that's allowable, then make that change. That makes sense. So that's a good question, though. Because again,  good question. Yeah, I've never done any real. Excuse me. Restaurant Marketing. So I really don't know.

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Can You Create A Second Tier Network Promoting The Money Site Without Compromising Brand Image?

Number two is if a company is worried about the restaurant image, can I create the IFTTT network? Okay, I know what you're saying here. You're saying they're not keen on you creating a branded network for them? And I'm not sure why that is, but it is what it is.

You know, can you do fans of Yeah, cuz I, I've never done that again. But in my judgment, it sounds like it would be okay because you're still doing a branded ring, but it's not branded content. Like, in other words, it's not content published directly from the brand. It's published from, you know, so it's not the brand. So I don't know as far as I think for because of the way that syndication networks, it's not just the publishing of content and the backlinks that are the most important thing about syndication networks anymore. It's not that those aren't important anymore. They certainly are. But the real value or power of a syndication network now is about solidifying the entity. Right, which we've proven that again, and again, I've talked about this before, we're just adding a syndication network to a brand new domain, even without doing any content syndication, can actually solidify that entity and get that entity name to break number one for brand search, we're doing nothing other than connecting a syndication network to it, and that I'm not even talking about syndicating content, just building the syndication network interlinking everything back to that primary asset that the money site. So I don't know that it's going to have the same result is that the next best thing, I've not tested it. I don't know. It seems to me like it could help, but I don't know that it would have the same effect the same amount of benefit that a branded Ringwood because it's not technically an entity asset. What say you, Marco?

Marco: Well, I say that the process right for the entity is creation, verification, validation, and solidification. The syndication network plays an integral part in this process, because if you don't have the GMB, which I'm assuming that they do, but if you don't have a GMB, then then the next best is you got you to go and pay Google for some ads, which we always recommend you go and pay Google for ads, Google ads, and YouTube ads. Facebook ads will also help so that there's a credit card on file with Google for the entity. That's just as good as verifying the entity One. Two, it's claiming that footprint because it's expected in today's Semantic Web for you to be out there in social media, trying to get people to be social, with whatever it is that you do. I don't see why these people balk at a branded network at getting all because if somebody else doesn't then and they fuck up the entity, then you're fucked and your client is fucked. Think about that. Yeah. Because then what you have no ambiguity, which is a big, big, big no-no. Right now and moving forward. I mean, if you are ambiguous the entity you are in all kinds of trouble. Are fans of the next best? Yes, it is. As long as the entity is solid as long as Google understands what the entity is, that golden frame, then you can go out there and you can drive traffic through that into whatever it is that they're doing. So you got to be really careful about it. Messing with the entity can get you a lot of traffic. And if you don't do it right, it can get you into tons of trouble and trying to recover from ambiguity takes you and I've said it before it takes probably 10 times the work that it did to ambiguity.

Marco: Yeah, I think if it's a restaurant chain name, so it's probably you know, a franchise or a chain like you said, the new entity is probably strong, but you'd have to evaluate that on your own anyways. And then as far as I said, if you did fans of the type of syndication network then is then really all you're using it for is the SEO signals like the backlinks and you know, that kind of stuff. It's not as much as the entity validator because it's not actually to you know, it's not part of the entity. So I don't know. That's a really good question. I'm not tested that I agree with. I mean, we would typically say, Marco, says don't, nothing beats a tribe but a fail. Right?

So it would be, or, you know, it'd be worth maybe trying. But at the same time, I would be concerned about what Marco said, which was ambiguating the entity, if that caught if you do that, if this were to do that, then it could end up causing more harm than good. So I would be careful with that. It's interesting, I just can't imagine I mean, if they have if it's a restaurant chain name, then they could have a lot of the entity assets built out even if you're not, you know, actively publishing to those, it would still help to build that SEO shield for that particular location in the entities name. Right. So in the name and the brand name of the business.

Hernan: Hey, can I add something real quick here? I think you're completely right, Bradley. I think that some of those assets probably already built, but I'm 100% sure that the syndication I will right now have a lot of different properties and I'm pretty sure that the restaurant doesn't have them all. So you can add them, you know, you can add them and then use the assets that they already have, which has, they have the history they have age to make them part of your syndication network. So if they have like, for instance, a Facebook page or a Twitter profile, you can post to those, you know, and you don't need to recreate the entire thing. That's, that's what I'm saying. Yeah, they're probably don't have a Tumblr blog, they probably don't have whatever Pearl trees, those are more like the obscure type of networks, that only us since your marketers know about it. So we create them. Probably they're not going to give a fuck because they're not using it anyways. And you're like saving their name on that like saving that URL and adding that to the entity validation process. So that's what I would do like, you know, don't recreate the wheel if they already have a bunch of assets that are already out there that are, you know, ready to use and they have age, you know, so.

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Marco: So think about it this way. Also, this is a restaurant chain, and you're going to take a look at the restaurant chain entity.

And that's not right. It's not done properly in the entity at the corporate level hasn't been solidified properly, then here is a perfect way for you to get your foot in the door with corporate to come in and say hey look, I took a look at your entity and it went the okay of your client. And you have big issues, which could be fixed with some simple code. And we're going to send Google the right signals to get your company your brand, a whole lot of love. I see that as a big, big opportunity for support getting your foot in the door at the corporate level. Yeah, that's a good idea actually.

How Do You Add Schema To A Google Site And Pages?

Okay, so next question is how you talk also about optimizing Google Sites with schema, can you show how to add schema to Google sites and pages? Thanks. As far as I know, the Google site itself won't accept JSON LD, I could be wrong about that. But the way that I typically do it is I just embed a webpage that has schema in it into the G site page, and then it reads through just as if the schema was on the page itself. Is that correct? Marco?

Marco: That's correct. That's how we do it. The G site comes with its own schema already set up by Google. And that's all you get so so how can you get even more schema in there while you fake it till you make it? Right.

Bradley: So just to clarify, just take the page, a page, you know, even if you had to build out an Amazon s3 page specifically, just for the schema. But if you're if you follow our training and you understand theme mirroring, where you're going to mirror onto the G site, the same pages, and silo structure and everything that you have on your main money site, your website, then you can actually do a, you know, you should have a page by page, you know, one to one ratio, four pages on your posts on your site, your main site, to your G site. And then you can iframe each of the pages, the corresponding pages from your money site into the G site. Right. So they, again, one to one ratio, and then each one of your individual pages on your site will have the schema from your money site anyways. But if for whatever reason you're not using the money site, or whatever the case is, then you could even do something like just take an Amazon s3 page and as an HTML page and add JSON LD markup to that and then embed that as an iframe into your G site page. And that'll suffice.

Marco: So now, we did away webinar on how to power up, drive stacks and decide for the under our best practices series. I'm going to post the URL in there so that people can go in and go and have a look.

Bradley: There you go. And those are all MGYB anyways, those webinars we did, right.

Marco: Yeah, they're in there, but I want I'm going to post the URL. Okay.

Is Google's AMP Stories Valuable For Ranking And Traffic?

So next question is I've come across Google's AMP stories recently. Do you see any value in these for ranking or traffic? You know, I haven't done much with AMP. I just know that it's important for mobile stuff. Because they're like, cached pages. So they don't, they don't have to load they just they're instantly load. But I've not done too much testing with that. I know Marco did so Marco would.

Marco: Yeah, we have we have our own amp amp plugin and what but what Google does it caches them on their servers and so they're served directly from Google so you can imagine it's lightning. So if you have something that's newsworthy, if you have that that type of website, then by all means you need to AMP that and look at the categories where these AMP stories are, are being served. I mean, you will, what are they above? What are the different categories and see if you fit one of those categories, and I would totally pursue that.

Bradley: Yeah, it sounds like it's it's pretty much developed for news stuff, news type stuff, right?

Marco: Yeah, it has to be newsworthy. Okay.

What Are The Benefits Of Hosting Your WordPress Using Amazon S3?

Fitz says good day and Happy New Years. Thanks. Thank you guys for this forum. If you host your WordPress site on Amazon s3 and then you hammer with links or is it the best practice to treat like all other money sites? Is there any benefit to hosting on s3? Well, I don't think you can host on s3 not a WordPress because it's a CMS. It requires databases.

Remember, s3 is just a storage, right? So it's simple storage solutions. That's what s3 stands for. So you can, you can host static pages. I know you can use Amazon elastic cloud for if you want to host WordPress sites, you can do it with Amazon elastic cloud and lightsail. Okay, I'm not used that one, but you can't do it with. With s3, you can host pages that are static, but they're not dynamic. In other words, they're not accessing databases and all that kind of stuff. So I'm not sure that that's what you were asking Fitz.

Marco: I know what he's asking. So if you're going to host up a WordPress site, which is a top level domain, on Amazon, you go you're going to have to go to EC two, are you going to have to go to lightsail, as I said, but that's still your top level domain even though it's an Amazon hosting. It's your top level domain. And all of the rules that apply the top level domains apply an Amazon, they applying Google Cloud, Google Cloud doesn't offer you extra protection at the top level domain level. That's why we stay at the Gsite level. If you map your domain over to the Gsite, right there, then you're protected because you still have the underlying g site, then you can just hammer. This doesn't happen. At this level. Not at the s3 level, you're actually getting an Amazon domain URL with the HTML it's s3 and location and what a whole bunch of other shit. Now that offers protection, we hammer the crap out of those. I mean, we do do that over and over again. So you have to understand what it is that you're doing. TLD then TLD rules apply. If you're on the Amazon domain, then Amazon domain rules apply. Hosting on Amazon does not necessarily mean that you have an Amazon URL to protect you. And that's what we're looking for.

Bradley: So even for your custom pages, like the HTML pages that you do host or store and Amazon s3 in an s3 bucket, you can use, what is it route 53, or whatever it is Amazon route 53, which is their DNS tool, you can actually do it through Cloudflare too now where you can map a custom domain over to your HTML page, right? So you could do that still. But what you wouldn't want to hammer your custom domain with links that the Amazon page URL, so the bucket URL, essentially, it's still there, even even if you're you map a custom domain over to it, then your underlying s3 bucket URL is still live. And what you do it you can canonicalize that to The custom domain page URL, if that makes sense. But then hammer the Amazon page with links and not the page on the custom domain, if that makes sense. So I agree with Marco hundred percent you've got to be, it doesn't matter where it's hosted at it depends on what the domain is. So if your domain is the Amazon domain, then absolutely. But if it's your custom domain hosted on Amazon servers, then what I would do is take any sort of Amazon domains that you could extract and hammer those but I would not hit the actual domain itself the money you

Marco: use an SEO shield, and then you can do whatever you want with it. Seo shield, SEO shield guys, we did it for a reason. It works. It protects you. It's going to protect you in the future. You said well, why try anything else? Why take risks when you can play it safe and get tons and tons of power?

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Are There Any Google Properties That Don't Play Well Together?

So the next question is on. Are there any Google properties that don't play well together? For example, shouldn't embed on a G site or should link to from another property? If you have time for a second question, is there any legal Google properties that don't play well together? I'm not that I'm aware of. Any, any that you know of?

Marco: Absolutely not. I mean, it's RYS Academy, RYS Academy Reloaded. That's what it's all about how well as an ecosystem, all of these things play together to provide massive power. If they didn't, I mean, we would have found it by because we did isolate each one of the dots and we actually saw or files excuse me, to see which one had had had the most ranking power. But then, as you say, sometimes Bradley. The whole is greater than the sum of its part is not that they don't play together is that when they're all hooked up together, the way that we hooked them up with activity, relevance, trust and authority, the art of ART is just what happens in there is incredible. We're not sure what Well yeah, it's Google's narcissism, Google loves Google preparing itself. Being in the Google ecosystem, all of that come comes into play. I don't see them not playing well together. I mean, and if you had a drive second g side done by MGYB to then you'd see what it is that we're doing and whatever it was pointed at, once it started ranking and bringing you back all the love that you can get back and all the money, then you know, just how well they play together. Yeah.

What Are Some Ways On How To Rank GSites (Medium Competition And Medium-Sized City) In SERPs?

Okay, so the second question is, I have seven Gsites that are still indexed, but missing action in the SERPs. Any suggestions? I will stick them fast. Um, okay. So I'm going to give you my answer to that because of my experiences and I think I just talked about this last week on Hump Day. But my experience with G sites and part of the drive stack is that it takes a while for it to fully settle in it dances for weeks. And then what's interesting is I, you know, I was maybe it was on a mastermind webinar last time anyways, I was talking about this because you know, I've got my real estate business, and I've done some work on the G site for that I haven't done near as much as I should. But some and it's interesting, but some of the work that I've done sometimes when I do a search to see how things are going my money site is ranked number one for the keywords that and the G site will be number two because remember theme mirroring that's we keep hammering away to you guys. So I duplicate the pages on the G site that are on the money site. And all I do is embed the money site pages into the G site pages. So what happens is my money site ranks for the first the keyword and then the G site page, the corresponding page will rank number two, but over the last few weeks, I've been watching the Google Site bounce in and out too. It shows that it's still indexed. But some days, it'll be number two position for my keyword, you know, right underneath the money site page. And other days, you can't find it at all, even though it's still indexed. It's not showing in the top, you know, 10 pages or whatever. And that's been happening for several weeks now. And I haven't done any additional work to it because I just haven't had the time and I don't have a VA trained to do that type of work for my real estate business yet.

But I've experienced this over the years now since 2015 when we started doing drive stack stuff that I've seen that over and over and over again and what I would recommend and I'd love to get Marco's opinion on this, but what I typically do is just don't worry about it. I mean, I understand what your if your primary purpose of the G sites is to push relevancy and authority to your money site, then don't worry about the G site, whether it's ranking or not. If it's indexed, that's the important thing because you're pushing relevancy through to your primary asset. If you're trying to use the G site, however, as the primary asset, then then I can understand why you want to see it ranking. And if that's the case, then I would continue hitting it with links and everything else because eventually, it will settle in. What do you think Marco?

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Marco: I think I have a question on this because he only mentioned g site. To those 70 sites have companion drives that right? Are they orphaned? She cites how much work went into those decides their orphan g sites. Don't expect them to do much. Yeah, because the work isn't finished. Now if you do have G site and a companion drive stack, who built it? Did we build it? Did you follow our process meaning that once it was done? Did you hit it with link building? Did you hit it with press releases? Did you then hit those press releases? With link building? Did you then do your embed runs with link building? Did you push all of that power into that drive second into that g site, and then gauge the results of where it is that it's settled, you know, so you hit it with all that after 21 days you going, you look? Okay, it's on page three, I need more power. So maybe what I need to do is isolate one of my top market-level keywords on an inner. And this is again, going back to the webinar that I just posted, maybe I need to isolate keyword in on an inner page keyword in a drive stack, and gold goes that way and then hammer that because then you repeat the process. And you might need another inner page and repeat the process. But once you start doing that and adding those inner pages, adding those additional drive stacks, what's going to happen is you going to push so much power that every additional drive stack bets are off. So again, I would ask, Who did these? And are they complete? And what have you done? In addition?

Marco: Yeah, and that's, you know, very, very nicely said Marco, because I just assumed that when somebody right on Hump Day hangouts talks about their having g sites that they have, the drive stack is, you know, it was kind of all one thing, you know, a G site with a drive stack because that's, that's just what we're so used to. So I just assumed all of that was present, but that was those are very good questions on your part, Marco, thank you. Because that's something that yeah if you don't if you don't have companion drive stacks or they weren't built correctly, you know, all that kind of stuff. You were talking a whole different ballgame.

What Is The Best Way To Use Stacks For A National Brand?

So, Austin Don says what would be the best way to attack a national brand target specific geo areas or the general broad keywords? For example, we buy houses niche with stacks. Okay. My suggestion would be to target to kind of break it down. I mean, I see I've never done I haven't done national SEO stuff in years other than affiliate stuff, which for the most part, it's not the same as for doing it for like what you're you're talking about for an actual business. So the way that I build out for stuff that I want to expand like surface area type stuff, as I build it, build it out by silo structure and content.

And so I'll use the location modifiers as part of the solid structure. So for example, we buy houses, you can do it on a state level. For example, so we buy houses in Virginia or something like that right and then each state would have its own category its own silo. And then from there, you can start building up the metro areas within the state right so the big regional metropolitan areas you could do by you know, like the metropolitan area names you could break it down on a county level if you wanted an even to a city level if you wanted but you got to consider if you're doing a national build how much work that would be it would take years to build all that out. Really think about it because of the amount you know, the amount of cities and each state on a broader level the counties right it's gonna be less number of counties so that's how I've always built it out. I don't know because best the way that I'm doing it with my real estate business, which is not we buy houses, it's we buy land, right? So the way that I'm doing that is I'm using I targeted the state of Virginia, specifically with my my brand and I've got the drive stack and which is really just targeting we buy land in Virginia or sell land fast in Virginia. Those are my two top my top two keywords. And so my drive stack was built, just the way that we taught we teach and the way that we build them for you in the MTI be, which is to associate your top level keyword with the brand name for your top level stack. Which, again, I may have pigeonholed Alpha Land Realty my land business into just Virginia because that's how I started building it out. If I want to scale outside of Virginia, then I'm going to have to do some work on the entity to be able to, you know, break out of that constraint, right those confinements that I created.

So the way that I'm building it out of Virginia is I'm starting to target specific counties and in building out internal pages on the blog or in the G site and also within the drive stack to target those counties. And then from that level, I do selectively choose the cities within the county that I want to target or the ones that get, you know, traffic and then build out the content for that, like I said, on a smaller scale, on a statewide scale at smaller than on a national scale. So I think that's feasible. If I was going to go on a national level, though, if that was my target area, then I would probably start with the broadest keywords, in this case, we buy houses, and then I would start building out on a state by state basis, internal silo structure, throughout all of your assets, all of your SEO shield. But you know, it's very difficult, in my opinion, I know, AdWords can be or Google ads can be expensive. But it's so much simpler to get results that way. Think about the amount of time and effort and money that you're going to spend on content creation and everything else to achieve SEO results, building out content for all of those different areas. Whereas you could go in and set up ads very quickly, and you're going to spend money on that too. But the difference is, you know, you don't have to put in all the effort. So I'm not sure how I would target that, I would probably start with associating the brand with the general keyword. So in your cases, we buy houses, but then I would start building out on the state by state basis, the areas that I'd want to receive leads from first and then from there, I would drill down further and go into a county-level or Metropolitan regional metropolitan area first, then a county level and then ultimately a city level. That's a really good question, but Marco, how would you go about it because I know you typically don't localize as much as I do.

Marco: You have to, you have no choice, right? Because that's how the keyword the top-level keyword that we're targeting is, for example, Sell house fast, and then city, maybe state or county or whatever. It's one of those variations of the keyword. So you have to do it that way. It's how we did it with Land solutions network, right, the land buying arm that we're building nationally, haven't had time to really work on it, but I'm just looking at analytics right now. And we just had what 60 something clicks during the last month or so. So that means that it's ranking already for whatever.

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Bradley: Yeah, I was gonna, I was gonna see if I could just yeah, I mean so that's, that's what I'm talking about is what you're saying it you know, here's the thing if you go into Google Ads even if you don't plan on running ads, which I don't know why anybody doesn't want to run ads. You know, especially in this type the real estate business because you can I mean, one deal, you know, could pay for your ad budget for six months or a year. So anyway, that's a whole nother topic. But what I was going to say was with Google ads, if you go into the keyword planner, remember the keyword planner sucks, guys, unless you're spending money, right? If you're not saying spending money, it gives you this broad range of search volume, and it's just it's stupid. So you've got to be spending money in order for it to show somewhat accurate search volume numbers, but go in and do a search on, we buy houses and some of the other, you know, related keywords and then just take a look at the ones that are that show up in the suggested keywords results of the keyword planner that show modifiers so we buy houses, and then the different modifiers you'll see state modifiers and you'll see a lot of city modifiers you won't see as many state modifiers but you'll see a lot of city modifiers. And I know because again, I'm in a similar industry. And those are the ones that I would start to target because a lot of people don't.

A lot of people will just search to sell my house or sell my house fast and they won't put a location modifier in there. So you do want that's why I think AdWords is great because you can rank or you can get traffic from those blogs, keywords very easily. And then you can also get traffic from even the localized, very specific keywords if you set your ads up properly, right, so I would go in and just kind of do a survey or, you know, survey the results of the Google Keyword Planner to extract all of the We Buy Houses, keywords and related keywords that have location modifier so that you know which ones if you're going to target on an SEO level where you're going to build content out for those, you're targeting the ones that have enough search volume to be returned in the keyword planner as a result, if that makes sense. Because if you're not seeing it show up as a location modifier. So we buy houses plus a particular city if you don't see that show up in the search results, the keyword planner results, then it's likely that it's not getting searched enough for it to be tracked by Google, which means it probably wouldn't be worth targeting or spending the effort on developing content out for that specifically if that makes sense. So I was going to try to show you some things samples of that, but we've run out of time, so I can't. So anyways guys, we're past the one hour mark. I've got to go, Marco. I appreciate you hanging out. Thanks, everybody for being here. Bye, everyone. sorry, we couldn't get to your question post it again. So we cover it next week or come join the mastermind we got a webinar tomorrow. That's right. Alright, guys, we'll see you later. Thanks

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What Should You Consider Before Changing The Address Of A GMB Listing?

By April

YouTube video

In episode 212 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what one should consider before changing the address of a GMB listing.

The exact question was:

I need to change a client's GMB address. They are moving to a new location as of January 6th. I don't want to mess up their GMB listing. Is there anything I should do besides simply changing the address? I'm guessing it will trigger a re-verification. Should I make the change before the 6th or wait until the move?

BTW… Bradley, glad to be back. Been away for about a year and a half for severe medical issues. Wasn't sure if I would ever be able to do this again.

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