In episode 214 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should limit the service area of a GMB within the zip code where it is secured.
The exact question was:
LLP method question:
I’m in a large city with a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with a population of over 10k should I limit my service area to target just that zip code where the GMB is secured?