In episode 308 of our weekly Hump Day Hangouts, one participant asked if it is too risky to use a single phone number to verify multiple GMBs.
The exact question was:
For those starting an agency and dealing with multiple GMB's for clients and internal sites what would you recommend for maintaining multiple phone numbers for verification. Is it too risky using a single phone number?
In the 269th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about some best practices one should follow when it comes to reverifying a GMB.
The exact question was:
2. Is there a best practice you use when it comes to reverifying a GMB? I am getting several assets that are being asked for reverification. Are you still offering GMB Verification or has that gotten too difficult to be a good business model for ya?
In episode 240 of our weekly Hump Day Hangouts, one participant asked if Google accepts and publish a new listing without verifying the address of a fake GMB.
The exact question was:
Hi Guys, saying thank you for your Hump Day help doesn't seem to be really enough, but just know that it's a SUPER BIG thank you (smile) . . . . . . . . . . I had previously asked a question about creating a “”fake”” GMB listing but I was not clear enough when I asked it, so I'll give it another shot and try to do better (lol) . . . . . . . . . . . . . . . I think Google allows anyone to create a GMB listing if they don't see one for a business they're searching for (but I could be wrong about that), so if you create a “”fake”” new GMB listing using a “”fake”” suite number at the address of a “”real”” Virtual Office Building complex, and you never intend to “”claim”” it or “”verify”” it, just to use it as an “”un-verified”” listing to help boost a local lead gen site's search engine rank, will Google accept and publish the new listing without you having to verify the address or have Google check anything at all out? . . . . Thanks again (smile)
Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 240 is the 12th of June 2019. And man, we're just rolling through the month. It's hard to believe it's already June. But here it is, before you know it, it's going to be October and there's something going on in October. I think it's POFU Live. So we're going to be in Denver, the 12th and 13th. And we will be starting to sell tickets soon. Not quite yet. But we are going to have tickets coming out for POFU Live. You want to join us, there's going to be a limited opportunity to get your hands on an early bird discount. We had a couple people take us up on that last year. It's going to be even more important this year to do that. limited numbers and don't want to miss out on that. So we'll have some more information about that real quick want to say hi to everybody. Hernan's got this big grin on his face. So you know what? I'm going to start with you How you doing, man?
Hernan: Hey, what's up, dude? Good I'm excited about POFU Live 2018 was a huge success. And I was like mind blowing the amount of value that we that we shared not only ISIS the team but the rest of the crew You know, it was it was pretty cool. And so yeah, we're planning to to make it even better this year. So if you couldn't make it last year, make sure that you say that on your calendar because it's going to be pretty awesome. So good man. Happy to be here. Cool. Cool.
Adam: All right. Well, Chris back to you. You usually start with Chris but yeah, just turn on with the How to go so have to start with him. Oh, good. Oh, good.
Chris: Yeah, super excited here as well. Like finally. A couple of things Lou, from how to bring money on POFU.
Adam: All right.
Chris: I shouldn't have mentioned that.
Adam: Sounds good. Chris always got some sneaky stuff. You guys missed it. His post in sem, SEO and tutorials group the Semantic Mastery that kind of blew up. You might have to repost that again or is that still possible for people to get access to the thing you shared? If possible. Alright, well we'll put the link in everybody if you're watching if you haven't joined our free Facebook group, by all means hop in there. And that's where you can find stuff like that. So, Marco How you doing, man?
Bradley: You must be muted again.
Chris: He's already printing money.
Adam: That's Marco saying hello. So welcome back, Marco. Just holler if you get your mic. Sounds like you had some connection issues there. So Bradley, how you doing?
Bradley: I'm good. I'm trying to multitask. So sorry. But, uh, yeah, I'm good. I'm excited about several things. Tomorrow's a MasterMind webinar. Well, first, I'm excited about both for live 2019. Absolutely. It's going to be in Denver. Like you said, I think that's gonna be cool. I've never been have an uncle that lives there, which is going to be cool to go see him. I've been telling him for years that I was going to go visit him in Denver. It's all supposed to be really cool city. So I'm actually excited to go out there for that. But also the training and everything else. Last year was good. It was our first live event. But I'm excited about this year because it's going to be slightly, you know, obviously different kind of subject matter and that kind of stuff. And I'm really, really excited about my new business. And I'm going to be talking a lot about kind of implementing a passion project. So I think that's my main topic going to going to be for that. That said, tomorrow is a MasterMind webinar. And I'm really excited about that as well, because I'm going to be going into that the new business model that deeper that a lot of people asking about it. So I'm going to kind of reveal more and more about it tomorrow, specifically, what I'm doing, how I'm doing it, that kind of stuff because there's a lot of a lot of money in this business, and it's relatively simple or easy compared to a lot of other digital marketing stuff. So anyways, I'm going to be talking about that more in the MasterMind tomorrow, as well as getting into a lot of different customer member questions. Various stuff, too. We've got a lot of really good questions this week that are going to we're going to dig into, although I'm going to be almost flying solo
Tomorrow because mark is not going to be there. Which is usually my sidekick for the well, hell, I'm not showing up now if you're gonna be don't don't don't get hurt. No, but usually Marco my co host over there and he's not going to be there. But and so I asked her if he'd come and Hernan said he's going to be traveling. So I was like, shit. Adam said he joined me. So I am going to have some moral support, and I appreciate that. But yeah, it's gonna be good. And I'm excited to be here.
Adam: We've got a couple good questions today as well. So when you're done with announcements, we'll get right into it. I got a couple more, man, we got some good stuff. Marco, are you there? Okay, still issues. So what I wanted to say to Bradley was writing an email and I'm not going to tell you exactly what he was writing. But we are talking with Jeremy over at Press Advantage. And he's got some really cool updates to the platform that he's had if anyone has been involved with Local Lease Pro up using press releases for your own other stuff, if you've gone through Local PR Pro, or you're just interested in finding out how much power this stuff can drive in, and what's going on over there, we're going to be setting up a webinar with him later in June. So definitely stay tuned. If you're not signed up yet on our email list, you can do that on the page below. Or if you're watching the replay, you can follow one of the links to the website and get signed up. You're not going to want to miss that.
Bradley: Yeah, last time we did it. You know, I don't know, it's likely that same offer won't be available, because that was ridiculously good. But it's still going to be a really good offer. And press advantage has got a lot of new features that they've implemented in the last few months. And in part, Jeremy and I consult all the time. And so he's asked me on several occasions for feature requests, and I've given them to him and he's implemented a lot of them I was actually just trying to reply to him now about another one. So yeah, it's it's it's a really good service. I still use it as almost almost exclusively. I use a couple other services as well, but I use that one as my primary presse release service. And that's what we also resell on MGYB. So definitely you guys want to get signed up for that when, when that's available.
Adam: Definitely real quick to want to swing back to POFU Live and we've got a one confirmed guests so far, but I'm going to hold on to that. We're also trying to convince Mr. Rob Beal to come join us. So those of you who know him through RYS Reloaded, maybe through Hump Day hangouts or through MGYB, or in the group's if you guys know or have interacted with him and you're watching today, if you could just type in the chat box, Rob below go to poke who live that would help me out. So we're going to make sure he goes we're gonna we got a couple other great surprise guests that we're going to look into announcing later down the line as we get them lined up. And other than that, if you're watching us for the first time and you're not sure about POFU Live, that's okay. Just stay tuned and we'll fill you in as time goes on. But keep coming back. You're in the right place Hump Day hangouts is the place to go beyond that. If you want to get started the best places to Battle Plan go to https://www.battleplan.semanticmastery.com and if you're either looking to start or you want to grow your existing digital marketing agency then our MasterMind is the place to be it's not just instructions and hey do this but it's also the powerful network and the peer connections and the groups you form within that so go check out that at https://www.mastermind.semanticmastery.com and then for those of you who know that done for you services can save you a hell of a lot of time, money and effort mgyb.co is the place to go for your premium done for you SEO services. And again if you're watching this on YouTube, checking out the replay or whatever it is. If you like the channel, please subscribe and if you find something useful, let us know leave a comment and share it with somebody who might find it helpful. Other than that, I think that's it guys anything before we dive into it
Bradley: all right. To one All right, let's do it. take that as a no. Marco is just going to be here watching lurking in the background he'll probably right he's gonna yell at me and slack with it with all caps and stuff if I if I screw up a question should be answering. So Marco I would reboot If I were you and see if you can get get it to work. Anyways, why does this keep telling me to reconnect? All right, let's try it again. Stand by for a minute.
What's The Best Way To Track Results Of A National SEO Campaign?
That kind of stuff. Like you can set up analytics events conversion tracking events essentially. And you can do all that kind of stuff with like Tag Manager as Tag Manager and analytics combined, which there's a great school or training program or training videos and all that stuff by this he's a he's an analytics and a data nerd. But he's really good. His name is Julian I think it is from measure school. So if you go to measure school, excuse me if I can type correctly https://www.measureschool.com. It's this guy here. Let's see how do you close out of this damn thing. So if you go to learn at the bottom, there you go. He's got it. He's got a great YouTube channel and a blog where he basically just post his YouTube channels, Google Tag Manager, beginners course Google Analytics for beginners course. This is where I've learned I learned how to up you know, use Tag Manager from this right here. And he's also got some courses on you, Udemy, Udemy or whatever the hel you call it you know for and I think right now they got deals for like 999 for courses and stuff like that. So if you need advanced courses and stuff, he's got them on the platform. And I think like I said, they're like 10 bucks right now. So I would highly recommend going and checking out measureschool.com to learn how to set up analytics and event tracking and all that, like I, every time I need to set up special like event tracks and event tracking. Things like that, I usually have to go to a training to figure it out. Because it's not like I'm not an analytics nerd. I use it for a very basic purpose. But sometimes we do. I do have to put, you know, monitor certain things like scroll depth, for example, or certain button clicks and things like that. And so I usually have to go just review some of these training to figure out how to do it. So just so you know, that's what I would recommend that you do, and I would use that more as a metric, then right trackers would be right, because you can actually, you can do all kinds of cool things with Tag Manager and analytics.
Like, show if somebody clicks on buttons or if they obviously submit a form, or if they tap to call, if it's on a mobile device, and they tap to call a phone number that's listed on the page, like you can set it up to actually record those, as, you know, specific events like conversion tracking events, if you want to record it that way, or whatever. And so all of those different things you could set up and that's what I would learn how to do for national client now. Because that's something that you could show is that like, Who gives a shit about rankings, right? Like, really, who cares about rankings? I know we as SEOs like to see that stuff. But really, the bottom line is, leads and revenue. And if you can show with, you know, with quantifiable data, that you're getting them more traffic, and traffic and obviously more, you know, eventually more, ultimately, more leads I should say, then that's really what's important, not the rankings, right? So okay, anybody want to add add to that?
Hernan: I agree with you, Bradley.
Bradley: Okay, sweet
Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?
Hernan: I think it's Marco squirming to tell to go ahead and comment on that. So might be him.
Bradley: Marco, are you available?
Marco: Did my microphone come back? hearing me, man. Whoa, what the fuck man 15 minutes fiddling with the fucker.
Bradley: You need time for new mic. But um, so yeah, I mean, what I would honestly if you're if you're drive stack and you're, you know, then the link building had a significant impact on on rankings like it really pushed it up in the rankings, then that's naturally you're going to get more traffic from that. more traffic and more clicks, right, more impressions, more and more clicks and you'll see that in Search Console. So I think that very well likely could be that I mean, there could be other factors that you're unaware of too but I wouldn't. I wouldn't discount that is being one of the primary factors. Marco would say?
Marco: that's a good way to know if you still have access to that drive stack, turn it off, turn it, turn it to private. Stop all the juice from flowing and see what effect that has.
Bradley: You could do that. You could do that. All right. Good question though.
Will A PO Box Perform Better Than A CoWorking Space Address When It Comes To GMB Listings?
So, and I haven't had any issues with the PO boxes. I'm honest to God, I haven't had any of those suspended at all. I have had some of the verified GMB suspended that we are the ones that I don't recommend building citations do because you don't know where that addresses or you know, you can't go retrieve the mail was what I'm saying. I've said that on multiple occasions, guys. If you're going to build citations you need to be able to retrieve physical mail from that location. Because you're going to get put on mailing lists. The businesses will get put the business will get put on mailing lists and mail for solicitation offers from like VISTA print and you know, all kinds of different marketing type mail messages will get sent or mail pieces will get sent to that address that you register with your citations. And it will have your business's name on it right for that location. And so you can get reported and get for you no complaints essentially for not having mail being sent to for a business that doesn't exist there and that's a great way to get your GMB suspended. So I don't recommend you doing citations if they're spammed addresses, but in your case, you're talking about getting an address in one of two locations, either PO box or a co working spot, I've not had any issues with using PO boxes, personally. So I prefer that method because it's a hell of a lot cheaper. But you know, you can always test it and see if you want if you feel more comfortable doing that, then then go for it. Okay, good question, though Jason.
Will Google Accept And Publish A New Listing Without Verifying The Address Of A Fake GMB?
Gordon's up he says, Hey, guys, thank you so much for your Hump Day. Help doesn't seem to be really enough or saying thank you, excuse me for saying thank you for your Hump Day help. Doesn't seem to really be enough, but just know that it's super big. Thank you. You're welcome, Gordon, we appreciate you. He says I had previously asked a question about creating a fake GMB listing. But I was not clear enough when I asked it, so I'll give it another shot and try to do better. I think Google allows anyone to create a GSB listing if they don't see one for a business they're searching for. But I could be wrong about that. So if you create a fake new GMB listing using a fake suite number and the address of a real virtual office building complex and you never intend to claim it or verify it, just use it as an unverified listing to help boost a local lead gen sites search engine rank, will Google accept and publish the new listing without you having to verify the address or having Google check anything out at all? Thanks again. No, and that's what I was saying last week. It used to be where you could, whenever you would create a GMB listing, it would publish, but you couldn't edit or use any of the additional tools like GMB, post GMB websites, you, you couldn't really add photos or anything like that you could publish that the you can enter in the business information name, address, phone number, and the primary category. And then it would it would publish an index but you had to verify it before you could edit it or do anything else like add photos and all that kind of stuff. But Google stop that well over Well, probably about a year ago, maybe a little bit longer than that somewhere around a year ago. They stopped that to where now. When you go to register a GSB it will not publish until you verify period. So you can go in and create a GMB. But it'll, it'll say, okay, you know where to send the postcard, or it'll do it by phone sometimes, but very, very rarely. And it will say where to send the postcard. And if you give it the address and tell it, you know, send it here, and you don't ever go get the postcard. It'll just say pending verification inside the GMB dashboard and it won't publish you won't be able to find it on Google period. So it won't have any beneficial effect for you because you still won't be able to use any of the tools like GMB posts and all that stuff because none of those features are unlocked until it's been verified. And it doesn't publish until it's been verified. So really, that's just a complete waste of time now. So, to answer your question, no, just that that would not help you. If you can get it verified, then yes, you could get you could do it but if you can't get it verified, it's unpublished. It's not going to help you.
Marco: This there's a red exclamation point that stays on there that says verification required. Yep. And then right next to the blue, it says, verify now, if you don't do that, that no, it's not going to be published.
Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?
Marco: No, I wouldn't. You'd have to send links to every site page, whatever, where that iframe is embedded, right? Because the iframe is coded. So that source equals and whatever the sources, a YouTube video, the sources YouTube, you are going to get some bounce back to the embed site. But you won't get bounced back to any of the other embeds sites because they're not connected. It doesn't flow through it to those pages know, how can it right? How can it because you're going through the the embed, that would be the embed destination to the embed source. And the flow will be back and forth between those two. It's, it's, I don't want to get too technical, but it's two nodes, and the link that connects those two nodes that embed code. And so how does Google know to benefit one and not the other? Well, you telling you, it knows where it where that iframe is embedded and it knows what the sources because it's telling it to credit the source. And so that that's how that works, you would have to do link building to all of the others. And I would just say contact Dadea because, you know, if you have him do the link building and and the embedding, that he knows what to hit.
Bradley: There you go. So, um, yeah, so I would say no, I mean, honestly, if you're going to build links to the page, then that's great if you got multiple pages that it's embedded on, which is what we we, you know, for example, we have the embed service and MGYB and then you could actually build links to the embeds. That's like an upgrade, right, like an add on service. And they that that what, what we do at that point is, wherever the videos embedded, those now pages get sent to a link building campaign and we build links to all of those pages. So but yeah, that's, I just wanted your clarification Marco.
Do You Use Similar Video When It Comes To Creating A PR Stack?
Except that the press releases should be, you know, the content around the video should be unique, right? That's pretty important. So if you're using, like our service, for example, each time it gets written, it's going to be an original press release. But you can use the same video more than once. Like, you can embed it. By the way, we can embed videos now and press releases in our service guys, just in case or YouTube videos anyways. So you can embed a video into the press the same like the same video into two different press releases, that's fine. And if you're stacking, it doesn't matter either because, let's say PR one, you've got the video embedded in it. And then NPR, you've also got the video embedded in it, but it's linking to PR one one of the links within the PR is linking the PR one that's perfectly fine too. And in fact, that's pretty powerful because that's that is the PR stack. You see what I'm saying? And so that that works as well to it doesn't need to be a unique video if that's what you're asking. Okay. However,
Remember, you could use the YouTube silo method, right and you can have a secondary video that's put into a playlist that is siloed together and then in that second PR use the secondary video and also link to the playlist right and that could also help to boost it too. If you're trying to boost a video that's a great way to do it. Right use the playlist guys use the YouTube silo method. It's really powerful. We're actually gonna be talking about that in the MasterMind tomorrow. Damon, one of our member longtime members had some questions about video SEO and we're going to talk about some of that tomorrow. So
What Do You Need To Do After The Drive Stack Is Complete?
all right pompom says what is required for someone to do after the drive stack is complete. I plan on buying one. Um, well, like we just talked about, one of the best things you can do is link building to it. If you've got siloed architecture on your website or your asset period, it doesn't have to be like a self hosted website. Then we always talk about going into manually creating mirrors like theme marrying essentially creating folders and files to mirror the theme or the silo structure on your website, that's something you have to do, we cannot do that for you, at least not yet. It's something we may be able to do in a few months after our relaunch or anniversary date of POFU, or excuse me, RYS Academy, but that's not something we can do currently. So again, getting the base drive stack bill is incredibly important, because that's like the foundation of everything, but you can go in and theme mirror right? So build additional files and folders and files that are built just like your silo structure would be keep your teeming tight within your silos, and then build links to everything. Right. One of the things I do recommend, and we just covered this on Monday, Marco and I did when we did the drive stack or the best practices for drive stack webinar and MGYB, which by the way, if you guys haven't seen that yet, go to MGYB.co/store/webinar, and you can catch the replay and Marco and I were on there for about 90 minutes talking about how to get the most power out of drive stacks. Right. And one of the things to do is if you're using syndication networks, which should be a foundational, you know, a should be should be foundational, right? You should always have, at least according to what we teach, and what works for us. Having syndication network is absolutely critical. And so if you have a syndication network for whether it's a YouTube video or YouTube channel or for a branded website, it doesn't matter. The point is, is if you're going to get a DR stack, if you have a syndication network, include those links in your drive stack order to all of your syndication network properties. Because all you want you want you want to make that additional entity validation, right? You want all of those things to be included in the the drive stack. So once you've done that, then you would get the drive stack completed returns go in and mirror silo structure if you have it. If you don't, you might want to consider that and then order links to it. Marco, do you want to comment on that at all?
Marco: Yeah, I'd say just go watch the webinar. And then when you're done go order RYS drive stack when you order the drive second it gets delivered to you. You're going to get the done for you User's Guide which tells you exactly what you need to know.
Bradley: That's right. Okay, I'm still trying to multitask and reply to Jeremy's questions about feature updates. Alright, next is like everybody saying Rob Bell Denver so Rob's going he he doesn't have a choice.
Do You Have Any Sites That You've Used Succesfully For Getting User Feedback On A/B Page Testing?
Adam: Yeah Greg would just been exactly what you need because I know some of that stuff can get pretty wild in terms of pricing like Optimizely but yeah I mean hot jar if you need to actually see stuff and then beyond that if you're just tracking like links through you know, it's just finding something good that works for you like Improvely or any other decent link tracker with some sort of good data analysis up.
Does Having A Good On Page SEO And RYS Drive Stack Enough For A Site To Rank?
That replay that we just had on Monday, it explains exactly how to do that. And then from there, you only need a fraction of the off page work to be able to get the kind of results that you desire. I can I can I please clarify that because that's an independent? Well, it isn't. It depends. That's an that's an it depends. Because if you're trying to rank for gold, then just good on page SEO and a good RYS drive stack won't do it. I mean, if the test site that we showed on Monday, right, major metropolitan area, Washington DC, a highly competitive niche plumbing, and it didn't just take a good site and a drive stack. It took a whole lot more. But what happens in it is is that when all of that hits, the thing just just sticks. It stays and and to this day after doing absolutely nothing for almost two years. Well, it's two years.
Now, because it's June and we started, I think around May of 2015. Getting ready to add to what, what then became RYS Academy Reloaded. I'll be that that was the thing. We just want to see how much abuse is this thing going to take and rank and it took it took everything. But
I've seen other people try to rank in highly competitive niches with just a website and a drive stack. And like, you know, you had to have content on that website. Yeah, it has to be siloed correctly. It has to be siloed, according to, I would say, Ultimate SEO boot camp and with Jeffrey Smith teachers, and then you copy that onto the G site, and then you hit all that with whatever you have at your disposal, whether it's, you have press releases, which we offer at MGYB.co, you have link building, from Dadea who helped us with the test at MGYB.co. I mean, everything is done for you there. So that that's the great thing that you can have the same thing that we use to rank for DC plumber. Yeah, so that that that's what I would add it. I mean, that's that's a good start for like low hanging fruit. But if you going for that top level category that that monster that's going to give you all that traffic, sometimes you're going to need more. Yeah, I mean, I thought it was pretty clear about on page SEO Yes, if you're doing on page SEO correctly, which, again, just just traditional on page SEO isn't going to do it. But if you were to build an authority type site, the way that Jeffrey Smith does with semantic entity relationships and all this stuff that he does with word Lyft and like I mean it's absolutely insane what he does, and then you have an RYS drive stack as well. That like I said it gets you well along well on your way to getting the results that you desire, but you still are going to likely going to need off page if you're doing traditional what you've been taught or heard around the web on page SEO that's not going to cut it you know, I'm saying like, you are absolutely going to need more. That's still a good start. But you would still need a lot of off page two but what I'm saying is if you have a site structured and built like the way that Jeffrey Smith teaches, and no you have a drive stack that is mirrored and built very you know, essentially just like your website as well as your G site and everything else, now you've got your like I said, probably 90% of the way there you can get with a fraction of the off page, you can get really really good results. So hopefully that was clear.
Fit says I wrote my question incorrectly and you answered it perfectly. Thanks for understanding my crazy You're welcome fits.
Joe says regarding my question about the video embedding having backlinks does it help get better rankings I met specifically if you send backlinks to the YouTube video, then embed that video on a page will that page benefit better because that YouTube video has backlinks so sending links to the video not the page. Not that I'm aware of. I haven't tested that specifically but usually
I've not seen having a video on a page that has been boosted Help Help the page that much. But again, it's not something that I've specifically tested. Any anybody want to comment on that?
I would say that having a video on the page whether it has links or not, does benefit it's a Google property and if it's related and it has traffic and it gets some some some viewer action on the website. Yes, of course you're going to benefit from just from it being YouTube. Are you going to benefit then from link building to the video?
I haven't tested that. But I would say from having done just so many I have friends over the years and and and how I see it work and how the works. Right? I would say that it has to be the the other way around. It has to be embedded somewhere you have to hit that embed with links in order for you to get the bounce back from the authority site, not the other way around. You're not going to get the bounce from the authority site, just because the authority site has links. Yeah, because I would be passing link juice from YouTube to the page. And that doesn't happen. Yeah. Not Not unless it's iframe, right. And then the link building goes from the destination back to the source. So I yeah, again, I'm not tested that I don't I mean, if it's irrelevant, having YouTube video, if it's relevant on a page does, you know, that's it, that's a good signal. It's also good for visitors, which creates more engagement, better engagement signals, because people will typically watch a video and if it's relevant, though, at least they'll click the play button. That's a good signal for the page. But that's not strictly like a link juice thing, right? So below
Putting links to the video and embedding that video on a page. I don't see how that would actually help the page other than how I, you know, video standards would would typically help a page anyways. But I don't again, I have not tested that specifically. Joe, that's a good question. That'd be interesting for you to set up a test Guys, if we don't know the answer. That's typically what we do is set up a test and we encourage you to do the same thing. I mean, you're not going to hurt the page by building links to a video and then embedding the video so why not test it? See?
Okay, there you go. Thanks, Adam, for posting that. And guys, we're almost out of questions, which means we might just have to wrap it up early. So that's hard to believe. But okay, Greg says, Thanks, guys. Nice to see you all.
Would You Consider Map Embeds From Sellers On Fiverr?
Fitz says would you consider mapping beds from sellers on Fivver? No, I mean, I guess if you didn't have anything else, then sure. I mean, I typically don't use Fiverr gigs for anything like that. I have done some like traffic gigs for specific stuff, where I was doing tests but I don't typically recommend Fiverr gigs, fresh SEO stuff, because they get us the same, the same things get used by so many people. So there's like a footprint, so to speak, right? Again, I don't know, I don't I haven't tested Fiverr gigs for mapping beds. So I don't know, if you had nothing else to use, then I would say, you know, try it, but maybe Marco can comment on it. But my point is, you know, we have in bed service, and memzy will I be and we know who's built that. And we have, you know, Daddy, our man who's been building stuff where he, you know, started off working for me, like back in, I think 2012 or 13. And he's been building embed networks, web to auto embed networks that are themed that some of those are three and four years old. And I mean, hundreds of thousands, if not, over a million properties now that are available in themed networks. So they're aged and themed web to auto embed networks and link building networks that he's built. And so I think you're better off using something like that than just going to a fiver gig where
It's likely that it's been spammed to death by is all the other users, right? Because a lot of those guys think about it, they're only making $5 per gig or whatever they charge now, sometimes it's more, but they they're not making a lot of money to do that. And so do you think they put a shit ton of effort into it? I don't. I mean, I honestly, I can't really answer that. But my assumption would be no.
I mean, we have a dead Yeah. And we have an idea for a reason we we use the idea is that as if we just offer his services to you guys. Period. We use the services we recruit him to come and do look, hit this link bill to this. I need an embed an embed gig for this, and what he's done over the years. I mean, last time I talked to him about about his his embed network, which is a couple of years ago, he was at a million I would bet that he's, you know, multiple, he's done multiple times that right right now. And what he did is when when we talked about it, I thought you have to theme it and you have
Have to go by data category, you have to try to add niches and sub niches. And this is exactly what he went and did. So when you go and offer a gig, not only are you getting you're not just getting embeds from from whatever, which and Fiverr, I don't know what it is that they offer, like, I can't say anything bad about them, they may have a great, they may have a great service, I don't know I can tell you about area, I can tell you about data, and how great his stuff is, how its aged, how its themed, how its niche relevant, and how how he's been, he's been able to build up age, trust and authority over time, because of the way that he does things. He takes the time to go ahead and theme it and make sure that when your iframe goes out whatever it is, that it's relevant to your plumbing video isn't going to go into something about entertainment. Let's just say that just just as an example. It's going to go into the plumbing
And in supplement categories, whatever it might be, so And when he hits it with link building, the links are going to be relevant also. Yeah. And so all of that put together yet like, I don't know who else would could take the time for 5, 10, 15, 20 bucks to do all that Great. quality is better than quantity. In my opinion, relevancy is better than quantity. So
How Do You Increase The Traffic And Sales Of An eCommerce Website?
Okay, so next is Don, he says, How can I best use what you guys do on an e commerce website to create more traffic and sales? Do you have anything that goes down this rabbit hole to increase my sales? I know we don't have any training specifically for ecommerce stuff, because none of us really doing e commerce stuff. But you can still use silo architecture, essentially to push relevancy and power and help to help with search engine ranking. And that's I mean, I, you know, again, I don't I haven't done any ecommerce stuff in many, many years now. So I don't know if if much of that has changed, but in my opinion, it would still be you know, should be similar, somewhat the same. And that you can still build out. Like, for example, like use a drive stack where you have your categories and your your product categories, right would be their own silos or folders within the main drive stack, right. And you can mirror that with a G site. And you can hit all of that stuff all of those files within a particular product category that would be within a specific folder, right? That's the silo within the drive stack, all of the files within that folder would be pointing to your product pages and or category page for that on your ecommerce site. Right then you mirror that on the G site. Right. So the Google site now has pages that are specific to your product category pages on your main your ecommerce site, and you have supporting articles within there. And again, that can all be done via the script, which or at least when we build it originally, right but you have to go in and manually add the additional product categories stuff we talked about that we're not able to do that yet. We provide that yet. But you would have individual pages and in supporting articles that would be pointing to that product category from the G site. Now you hit those with, you know, kitchen sink spam, like essentially, you can throw everything under the sun at the drive stack and the G site. And all of that stuff will push through from the Google properties to your e commerce site, which should help you in search engines. Again, I don't do an e commerce stuff. So I don't know how effective that is. But the principles should be the same as what they are for any type of site Marco, am I wrong? No, no, the principles work for anything if you get a syndication, for example, a syndication network right. Or if you go into Syndication Academy if you go into the group so that you can learn to do it on your own. The principles are the same because you're going to use it on your ecommerce store number one, to to validate and solidify the brand
You're going to tell Google that this is my footprint, this is where everything is you're going to use your schema to further solidify the entity, you're going to take all that. And then you could, if you were, in that group, also take the @ID process and use that. Right. And so everything comes together. So you so you build the entity first. And once you have your entity together, what you're telling Google This is everything that my site is about. That's, that's when you go the extra step and you bring in the sledgehammer, which is that drive stuck. And then you do the link building. Or you can do the press releases into the drive second, then you link built into the the press release, and the drive stack and the drive stack will have everything about your entity also. So link building into all of that, and that all of that power will push over to your website and that that's what actually all of that power being pushed into your money. So it's what's going to push it up for whatever it is that you're trying to do. But it does take up take that work and it doesn't matter if it's local. It doesn't matter if it's e commerce, affiliate, whatever it is that you're doing, because I always say, local is relevant. And this is one of those places where, you know, your e commerce and it could be global, but it doesn't matter because we work with with basic Semantic Web principles. There you go.
Would You Recommend Tenants To Use Unique Address When Doing GMB Listings For A Rented CoWorking Space?
Greg's up, he says, took on client with large volume of CO working spaces for rent where the client will rent an entire floor East suite 2500. And currently, their tenants on that floor use that address. USPS mail is sorted in house. But at some point when the tenant start to do GMB marketing, will there be a mess when the same address starts to show up in Google max or excuse me maps and to nip it in the bud? Would it be advisable to tell the clients to start to register with USPS their tenants with the unique address 2501 2502. Yeah, absolutely. Absolutely. I would do that because our or even, you know, 2500 a 2500 me or whatever, in any way that you can. That's all that needs to be unique, by the way. Right? It can be the same street address. And the sweet number. The sweet numbers should be unique, though, right as my as my point. And like what you're in Greg. Yeah, you know that right? You do know that. And that's good. I'm glad that you brought that up. Because I would, I would recommend absolutely doing that is starting that now before they start registering any jammies because yeah, that's going to create an ambiguity. I always have a hard time saying that word, right. It's going to evaluate the data. If you have, even if you have unique business names, and unique phone numbers and unique web addresses, if they all have the same suite number or you know, street address plus suite number, that's going to cause any p issues like that. that's critically important. And it's going to dilute the data for all the businesses that are trying to use that same suite number. That makes sense. So again, it's really, really important. The only time out of all of those, we always talk about name, address and phone number, but that also, as part of the NA p, it really does include the web address, right? So we're really talking about four data points. And for locals, especially, the only thing that I ever recommend that you can keep the same is a brand name, right? If you're going to have multiple locations, the brand name can still be the same unless they're really, really close together in proximity, in which case, I recommend that you add a modifier. And we've had a discussion about this in the MasterMind recently, but adding something like north south, east and west or some sort of modifier to describe to kind of disambiguate what that specific location is, if that makes sense, but a brand name can be the same as long as the street address or the physical address.
The phone number and the web address or unique. Now I've seen people use the same web address to like for multiple locations. But I don't recommend that because you can use the same domain. But I recommend, obviously we teach using subdomains, but you can have inner pages a specific location pages, each location should have its own unique landing page. That that all said that's different physical addresses different phone numbers, right? And that's all for the same brand. But if you're going to have multiple business names or companies, right, trying to use the same physical address with the same suite number that's going to create a lot of problems for all of those businesses. So I would absolutely recommend that you would instruct them to change their What is it naming convention or street addressing convention to where they have individual or unique suite numbers per business locate even if it's on the same sweet floor? Right? each business should have its own unique suite number then that should solve any potential issues with you know, invigoration is a great question, though, Greg.
Should You Keep The Same URL Structure For A Client Site That's Already Ranking?
Pumpum said, Should I just keep the same URL structure for my client sites? Since it's already ranking that might change the rankings? Yeah, I don't I mean, I don't recommend changing that. That's a pretty significant change. I mean, I it depends. Yes, if you change the URL structure, sometimes it will cause the it to do some dancing. It depends on what else you're doing to the site, though. Because obviously, if a site needs a structural overhaul for SEO purposes, then I recommend putting up with some short term loss for the longer term gain, which would mean if you're going to restructure a site to silo it correctly, then yes, even if you had ranking pages, a lot of times when you restructure if you significantly changed the structure of a site, you're going to see dancing, but if you're doing it for So, which means if they're currently ranking well, they may see it go through, it's likely that they'll go through a point where they will Their pages won't rank as well. However, you got to think about more on the long term, right? If you can, you will endure some short term pain for long term gain, I would always opt for Yes, that makes sense.
Because a stronger or more I better structured site is going to produce longer term and better results overall, then dealing with just leads now like in other words, just getting results. Now, in time those results could fall because the site's not structured, as well as some of your competitors, if that makes sense. So I, again, it just depends, I can't give you a solid answer on that because I don't know how much over you know, overhauling you need to do for your client site. If, if it's ranking well and if the site is structured decently then you can always do both on silos, right with what I mean by that is you can start to silo the website by building you know, anything new on the site would be improper solid structure, but you leave existing the way that
It is like that's something else that you can do.
Okay. Lori, hey Lori. She says, Hey guys, good to be on summer break and back on Hump Day Hangouts. Lori was one of our longtime MasterMind members who ended up taking a teaching gig I believe, which was a long time dream of hers. And she's back to just come check us out. Hey, glad to have you back. Lori. We definitely miss you in the MasterMind.
Would It Be Helpful To Use A Syndication Network For A ClickFunnels/Non-Wordpress Site?
Mom, it says, Hey, guys, I saw an opportunity here and I'm back for another question. A while ago BB showed me that I could still have a syndication network for a Click Funnels non WordPress site. Is this something I should go out of my way to do considering I don't use WordPress sites much anymore? Yeah, absolutely. I still recommend that guys. Even if you're not syndicating Well, look, even if you're not seeking syndicating content I seen firsthand with my most recent business that I launched, how powerful syndication networks truly are, even if you're not syndicating content. And I talked about this before, but I created a new business and I had branded it and and I all Click Funnels, essentially it's a landing page and the thank you page, right? It's a lead generation style page. So it's just a single page Click Funnels landing page and then there's when somebody ops in it goes to a thank you page. That's it. So it's not a WordPress site. And I had registered it, I've got a brand, an exact match a brand new domain, not an exact match keyword, but an exact match brand domain. And that's the name you know, obviously the name of the business as well. And it's similar that business name is similar to other businesses in the same industry in that there it's it's it's a unique name, but it's there are a lot of other businesses out there with similar names. And so that Click Funnels page was indexed, but it was like on page two and three, it would never and I'm talking like the bottom of page two and most of the time on page three somewhere and then all I did was I had one of my VA is build me a syndication network for that brand. And, and so a lot of the subdomains, obviously on the syndication network properties were named after my brand name and all that kind of stuff and they all linked back to it. I didn't do any content syndication, so Click Funnels page, you can't syndicate from there. Now I do have a blog dot sub domain that is a WordPress site, but I've only syndicated two posts. Now, before any of that was even done knows what I'm saying. The syndication network was linked back to just the Click Funnels page, which was on the root domain. And within three days, I was number one for brand search. So I'm saying before for my brand name search, it was on page two, bottom page two most of the time on page three, just connecting a syndication network to it, having it built, connect and linking back to it and to linking all those properties just exactly the way we teach or the way that you get them if you purchase the done via network. Within three days, it might have been five days. I think I had it delivered on Thursday, and I checked it on Monday and for brand name search. I was number one in Google for that brand name search. Only they knew different was having that syndication network built. So yes, absolutely. You should use it that says
There's really no reason now I think Mohamed, I know you're what you've been working on. So I don't know that you would need to do it. But you could always build a blog sub domain and use that for content marketing to feed the syndication network, even if your syndication network is just linking back to your primary domain or Click Funnels page in this case or non WordPress site. Because you could still use content marketing to your advantage, right? Because Google loves that freshness factor and everything else so why not still use the syndication network, just publish content to it syndicate content to it via another method, which could be a blog, sub domain, it could be even one of the syndication network sites you could use WordPress blogger or Tumblr as a blog to actually feed the network. Right? So just consider that there's there is still benefit guys to syndicating content regularly because you can use it for building backlinks and you know, basically building the theme out the relevancy, all of that okay.
Alright, Greg says four locations in Chicago 60 suites each like to keep them the same brand, but we'll have all unique addresses and phone. Yeah. Okay. Then I would say, Yeah, I imagine that would work. Okay, it looks like we're just about done Anyways, I'm on just about out of time. So any other thing that we need to cover guys are can we wrap it up? I don't think so. Got a couple questions about hopefully live already and just let everyone know tickets will be going on sale as early as next week. So just keep your eyes and ears open. And if you're interested in finding out more you already know you're on board. Once you hear about that, make sure you grab your ticket.
Should You Use A Subdomain Or Use A Regular File Structure For A Large Websites With Thousands Of Location Pages?
Oh, yeah. I've seen Logan posted one more and since we're not at 5pm yet, I'm going to go ahead and answer it. Logan says if we have a large website with thousands of pages and want to add pages for each location, hundreds of locations should we make each location a subdomain? No in that case, Logan Absolutely not. Let me clarify what I said earlier. If you're only doing a handful of sites, you know locations. If you only have a handful of locations or it's going to grow slowly, then I recommend using subdomains. And there's a reason for that because subdomains are treated by Google as standalone web entities, even though they might be part of an overall brand or larger brand. It's a way to protect potential problems, if any one of your locations were to catch a penalty. Now, we don't, fortunately, a knock on wood. I haven't experienced any sort of penalties for years now. And again, knock on wood, you know. So I've never I haven't had had to experience any sort of loss from having inner pages or even losing subdomains for that matter. But I'm always trying to mitigate potential risk, right, trying to prevent catastrophe. And so if you have locations on subdomains, in any one of you do something spammy, or even if you don't do something spammy, but Google determines that it doesn't like one of the locations for some reason fees and penalties or deindex, is it something like that? It's going to only affect that one particular sub domain. It doesn't affect the route. And it doesn't affect what I call the sibling subdomains. Right? But if you, but if you've got dozens or hundreds, like you said of locations, that becomes a management nightmare trying to deal with that many subdomains. So unless you were just doing a subdomain redirect to, you know, standalone entities of some sort, or whatever, then then that that's different. But again, that's a little bit more complicated. And I want to get into if you're, if you've got hundreds, dozens or hundreds of locations, then I would recommend you do that as inner pages of the website of the of the root domain. But just be cautious because remember, if you catch a penalty on an inner page, it's going to affect the root domain and all of the other pages that make sense. So that's why I recommend for people that are working on a smaller scale, working with subdomains because it's safer, you can reduce risk or exposure. I'd like to call it reducing expense pleasure that way. But again, in your case you said subdomain or regular file structure, I would go with the regular file structure.
Okay. Hundreds of locations you would absolutely be a nightmare trying to manage that many subdomains. Right?
I think everybody else bailed. Just Marco and I see Mr. Go. Alright man. Bye, everyone.
Adam: All right, we are live. It is the special pre-Thanksgiving Humpday Hangout. Today is the 21st of November 2018. We're going to go real quick and say hello to everybody. I'm Adam and I'm doing good. I could feel that people are asking me how I'm doing, so I'm doing well, but let's start on the left and work our way down. Chris, how are you doing today?
Chris: Doing good here. Happy that I survived the lettuce epidemic in the States.
Adam: I didn’t even hear about that.
Chris: [inaudible 00:00:32].
Adam: What's going on? Somehow, I must have not been reading the news.
Chris: From what I've heard, there's some E. coli infection on many kind of lettuces here and pretty much removing them all and like you're in danger if you eat it pretty much.
Adam: All right, so I’ll [inaudible 00:00:53].
Chris: Somebody has died already.
Adam: Turkey and mashed potatoes I guess for the next couple of days.
Bradley: Moral of the story is don’t eat rabbit food.
Chris: Yeah, exactly.
Adam: Hernan, how are you doing today man?
Chris: I'm doing great. I am at a café, which should have Internet, but I didn't want to miss today's episode. I'm here, I'm good and I'm excited to be here.
Adam: [inaudible 00:01:14]. Marco, how about yourself?
Marco: Great, I spent the morning at the charity, getting things together for 2019. I mean we have to gear up, right? We have to get the ball rolling. We'll talk about it in a little bit, but that's where I spent my morning. It's really enjoyable.
Adam: Nice. Bradley, how about yourself?
Bradley: I'm well, especially because I get to wear my turkey hat.
Adam: That's awesome. I just saw the little picture of you when we logged on, I was like, “What is on his head? That’s amazing.”
Bradley: [inaudible 00:01:43]. I only get to wear this once a year and I love it. I figured the best way to start Humpday Hangout today was to make a fool of myself, so there you have it.
Adam: Outstanding. Man, well, we got a lot of stuff going on, but one thing we want to tell you real quick, just saying we wanted to come up with something great for this time of year with Thanksgiving in the States, with the classic kind of Black Friday stuff going on. Last week or the week before or you guys can correct me, we had the GMB Verification [inaudible 00:02:15]. We wanted to get something super valuable out there before everyone gets inundated with the noise, but we've brought our own awesome sales. I'm going to put that on the page. I'm pulling it up right now because there was a ton of stuff we had.
Syndication networks, I shouldn't have talked too much about those guys, like Marco said if his dog sticks around too long or sits too long enough, it gets a syndication network. Same thing for all of your projects. We got the RYS Stacks as well, press releases and then, a really special deal on Local Lease Pro. Okay, so for those of you who don't know what Local Lease Pro that launched with the Side Hustle Toolbox, if you missed out on that opportunity, it was a hell of a deal, but we got a half-off deal going on over the weekend here. Then, along with the Syndication Networks, the RYS Stacks are all half off. Then, the press releases is a 30% off, which is super awesome and that's all done for you press releases. It's written for you, it's all taken care of.
Marco: No keyword research?
Adam: There might be something coming later, so stay tuned. We got a couple things coming, so make sure you just check out the emails. We know that not all of these products or maybe you're using them all right now, but check out the emails we're sending out over time. We might have some specials coming up that you want to take advantage of that are of limited time. Now, it's time and with these, you can go. Marco, correct me if I'm wrong, but I believe all of these, you can go and purchase them and then, if you want to fill out the information, like you can do it in a week or two, right?
Marco: Yeah, we don't mind. We try to give you as much support as possible. We try to make it as easy as possible. Of course, you can't wait six months because we don't know what's going to happen six months from now. Go in, buy it, take advantage of it and then, when you have all the information together, you come back and you submit it, we don't mind.
Adam: Speaking of this, you guys with the holidays coming up and we're going to be doing some more special stuff with Marco and his charity, especially over Christmas, but Marco, I know you were just talking about it. You kind of want to kick that into gear. I think you had a few things you want to say about that, right?
Marco: Yeah, well, it's supplies, uniforms, books and shoes for kids. Guys, if you're not familiar with my charity that's what we do. We try to provide a venue, so the children who wouldn't otherwise be able to go to school have the way to do it. The way to do it is we pay for everything. It costs us $200 per child per year for them to go to school, but they don't just get uniforms and books. They get sent on their merry way. Throughout the year, what they get is they get support. We go every Saturday into the community and we give them tutorials. We tutor them in whatever it is that they're having trouble with. We help them with their homework.
We help them prepare for exams, so that they can be successful. I mean I know from experience that education is what's going to get them out of poverty. Guys, I was one of these kids, okay? One of these kids that came from absolutely nothing. When I say nothing, I mean just not having anything to eat. When was the last time that you saw that kind of poverty where you literally had nothing to eat? This is what we're talking about. This is why we go in there. This is why we're so busy at this time of year because we the school year in Costa Rica starts in February, so we have to gear up now, so that we can get everything ready for when they start school. That's what we do.
I was looking at numbers we have, literally tens of thousands of people, who are either members or follow us or know us or check into our hangouts, we get hundreds of views. If everyone were to contribute five bucks, we could send so many kids to school for a year and give them the support and the tutoring. Most of it is done through volunteers guys. We don't touch a penny of what you donate for administrative or anything else. We give the money to the kids. It all goes to support them and to everything that they need. Not only that if they're successful through high school, they even have a grant waiting for them, so that they can go to technical school because there's a high demand for people with technical skills.
Not everybody can be a manager. There’s in fact too many managers. They want people who go in and hook up a server and do the structure and the cabling and do all that. That's the kind of people that we train. There's that. We do have a college and universities scholarships by the way for those who want to pursue that. There's a whole structure built up for these kids, so that they have a way, so that they don't have to become the next drug dealer, the next pimp or even the next prostitute because that happens too or the next kid that's hooked on drugs and it's done. I mean your life is literally done.
Guys, I'm reaching out to you. If you can, I'm going to post the donation page, please five bucks. I mean a cup of coffee at Starbucks. That's all it takes for you to help out and help us send as many kids as we can to school. We're trying to send 300 this year, so that's a whole lot of money at 200 per.
Adam: That’s awesome man.
Adam: That's a lot of kids.
Adam: Cool. All right, well like you said, Marco is going to put it on the page. If you guys have any questions about it, feel free to reach out. Of course, we want to get the ball rolling on that, so we can hit the target like Marco said. If you're just joining us, first of all, thanks for watching. Obviously, we are Semantic Mastery. We want to point you in the right direction. You're in the right place already. If you're watching and you got questions, whether it's general digital marketing, it's SEO, it's about our done for you services, it's about building a team, whatever it is, let us know and on this page and it's updated every week. You can always go to semanticmastery.com/hdquestions. If we can't answer it, we'll certainly point you in the right direction. If you're wondering where to get started with us, it's the Battle Plan. You can go to battleplan.semanticmastery.com and that is the recommended starting place. We tell everyone to go, even people who are joining the Mastermind, but speaking of, if you're looking to take things up a few notch, you want to either start your own agency, you want to grow, you want to expand then that's the place you want to be is in the Mastermind.
Speaking of Bradley, do you want to share a little bit of what's been going on there? I think we got some stuff coming up too, right?
Bradley: Yeah, well, if you can take me seriously while I'm wearing my hat. Yeah, we just had another Mastermind webinar last week. We've covered pretty far in depth or in much detail about the new, like some of the things that I've been learning as I'm scaling out the GMB asset building, lead gen asset building campaign. You know what, doing it at scale, you start identifying things that you wouldn't see if you were just building them one at a time or a couple at a time. For example, like GMB manager accounts, there are some potential footprint issues if you connect all of your GMB assets to one manager account. I found that out kind of a hard way, but I wanted to talk a lot about that and kind of how we're mitigating that risk now, reducing our overall exposure. We also talked about some of the new changes as far as and also kind of strategy for how to group and manage multiple GMB assets, which is going to be … It becomes more difficult obviously the more you scale the business.
Our target goal for the POFU Live attendees, which was to reach 50 GMB assets, fully optimized and ready to be monetized by the end of 12 weeks or 90 days. We're in week 3 now, so we've still got a lot of time to go. What's interesting is at the end of that 12-week period, all of the knowledge and everything that we've learned, not just from what I'm developing, but from what the other members are, I think there's about 9 or 10 other members in the group that are also building. Several of them are sharing stuff like Grant is one of our members. He's been just adding a lot of value to the group because he's been adding additional information about how to streamline some of the research process. That's great. That's fabulous because I can't do it all like the stuff that I've been developing and sharing with everybody and the Mastermind is getting bits and pieces of it now.
What I was going to say was at the end of the 12-week period, we will have a much better, much more polished and refined process that then we're going to reveal entirely to the Mastermind members, so that our Mastermind members can go out and start building their lead gen business at scale as opposed to this hit or miss or this very like slow, linear type of growth. We're talking about exponential or geometric growth because when you get the hell out of your own way and stop being the bottleneck in your business that's when you'll really experience growth. That's what this is all about is about scaling it and putting people in place and training them to do the entire build-out for you, even the research part of it really.
I'm really looking forward to that. There's just a ton of stuff that we've got going on in that group and we're sharing. As it becomes a bit more polished and refined and I find stuff that's new that's when I share it with the Mastermind like we did just last week, so a lot of good stuff going on there guys. As I've said this before, I think there's the more opportunity right now in local marketing and lead generation than there ever has been, at least since I've been in the digital marketing space. I think right now is the opportunity or the best opportunity to take advantage of it. That's basically what we've been covering in the Mastermind a lot.
Adam: Outstanding, good stuff. Let's get into it. I was just making sure we had no last-minute announcements, but if we're ready, let's get into the questions.
Do You Need A Website To Dominate Google Maps Or Having A GMB Site Will Do?
Bradley: Okay, I'm going to grab the screen, I mean do that now. We've got a lot of chatting going on in that Slack group, so I got distracted. Let's get into it. First things first, David Jackson says, “To dominate Google Maps, do you need to have a website or can you dominate with just a GMB site?” No, you don't need a website, not from your Google Maps, you don't. In fact, all the assets that I'm building right now, I'm not building a website at all, other than the GMB website, which is free and it's available inside the GMB dashboard. It's a Google property. What I recommend that you do is if you're not planning on building a self-hosted website, which you don't need for maps guys, then I recommend that you still use the GMB website, which is part of the Google My Business, the tools that are available to you in the GMB Dashboard, so use that. Optimize it well. Add posts and photos and things like that. Put your NAP and the text body of the GMB website. List your products and/or services. Try to make it relevant, put a well optimized article in there. All of that helps a lot and then, publish the website and then, assign that as your primary website for your GMB listing. Okay that's the best thing that you can do.
Bradley: A lot of people have self-hosted websites and you could use those. I'm just telling you, I'm not building them. Why go through all that hassle of setting up WordPress and theming it and all that kind of crap if you don't need to? Honestly, for my lead gen business right now, I'm not building a single WordPress site.
Marco: To dominate in Google Maps, all you need is a verified Google My Business listing, which you can get from mgyb.co.
How Do You Report SEO Deliverables And Results To The Client?
That's a great question Mohammed. Okay, so what I would recommend that you do rank trackers, no, I don't think they're valid anymore. I mean they can give you an indication, depending on the rank tracker. The whole mobile-first algorithm thing really threw rank trackers off. I don't think they're all that valuable anymore. I still do use them for some keywords, but it's more or less just to get an idea of what kind of where the sites or the or the pages for the keywords that I'm looking at or I'm trying to optimize for our tracking, I don't expect them to be real accurate. Again, I still do use rank trackers, but I don't send those reports anymore as the primary metric for showing progress or lack of progress or whatever, showing the status of a marketing campaign. I don't use rank trackers as the primary metric anymore. It might still be included, but again what I'm stressing now is analytics and search console and GMB Insights. Those are the three things that I stress and the reason why is because like for example in GMB Insights, if you're adding content, you're publishing regularly, you should see month over month an increase in overall impressions as well as overall actions or engagements. Even on months, where the actions and engagements haven't increased, you should still see overall a rise in impressions if what you're doing is helping.
Now, obviously you can reach a certain level, where you're pretty much maxed out or you're not going to see much growth. In other words, if you start optimizing and I'm talking about specifically just GMB Insights right now, I'll talk about Search Console here in just a moment. With GMB Insights, I've noticed that if you're starting out with a new listing or you're optimizing a previously poorly optimized listening that you should see significant increase in metrics or impressions and/or engagements and actions during the first few months or a couple months or whatever, the first few months of actually optimizing that profile, again whether it was a new profile or an older profile that just wasn't optimized or very active. When you start adding engagement and activity, you'll see in a significant increase in impressions and ultimately, you should see an increase in engagements as well, actions and engagements.
Then, eventually what happens is even if you continue to improve and stay active, what I've seen over time now is that a lot of listings or businesses, clients that I have, they'll stop seeing like massive growth on a month-to-month basis because you kind of reach a level, where it's almost diminishing returns, but you'll continue to see the engagement staying consistent and though very plus or minus a certain percentage every month, just depending on the month and also depending on what product or service it is that [inaudible 00:18:47] some stuff, seasonal and all that kind of stuff. That's Insights. That's one metric that I or one report that I use to show.
One thing you can do Mohammad is just take a screenshot like at the start of the campaign of the GMB Insights and mark your calendar to remind you, like set a calendar reminder in Google Calendar or whatever to remind you every 30 days to go in and take another screenshot of GMB Insights. Then, save all of those files into a folder, so that then you can put them side by side and say, “Month one, month two.” In month three, you can even add month three to it or you could just go month two to month three or you could have month one, month two, month three. You see what I'm saying? You could put the screenshots together side by side to make like one image and you can show the growth of the metrics, like impressions, number of calls, number of clicks to website, number of driving directions if it's a point-of-sale business, so those are all things you can do.
The same thing goes for Search Console. Search Console, especially the new dashboard, like the newer-
Marco: Hey Bradley.
Bradley: Go ahead.
Marco: Before you move to Search Console, let me just finish up on the GMB Insights because what you could do is you make this activity based. You're going to see that the Insights shoot up and then, they might level off. What you have to make the client understand is it's your work that's doing this. It's your post, it's your images, it's your videos. It's your optimization, it's all of the activity that's taking place in the GMB that's making this happen and you also have to make it clear that if this stops, in order to maintain, once you reach that whatever saturation level is, in order to maintain it, in order to keep that coming, you have to keep posting. You have to keep up the activity because we've seen it time and again that if you stop the activity, then all of a sudden everything just goes dead in the water man. You'll see this a drop. It's incredible the way that the activity just simply drops and it becomes almost nothing. You have to warn the client.
I mean if you were in the Mastermind, I'd be more than happy to share screenshots that you could share with your client of what happens if you stop. That's one of the things that you could really focus on because it's activity driven. It's something that you have to do time after time after time. It's repetitive and the report is basically always going to be the same. I post it, I added images, I optimize, I add a new keyword targets and then that ties into what Bradley is going to go into, which is analytics and Search Console, which is directly affected by your activity in Google My Business. Let me just turn it over to you Bradley.
Bradley: Yeah and so for Search Console, the same thing, especially in the new dashboard or the new interface. The first thing you see is when you click into the search analytics portion is you're going to see impressions and in clicks. The same thing, take a screenshot of when you start the project and the same, it's just like you did with GMB Insights, so you do this all the same day, whatever. Then 30 days later, you can take another screenshot and what you should see is the impressions significantly go up because if you're content marketing, so essentially blogging from their website, you'll start seeing the impressions will continue to climb up and up and up. It's because the site will start being discovered or being given impressions by Google for additional keywords. If you're blogging and your content marketing from the site because that's what Search Console is connected to, right, the money site, the self-hosted site. Your blogging, what will happen is you'll see that as you're content marketing, you'll see month over month, the impression level continue to increase, going up. That's because you'll start getting more impressions for more keywords.
Now, something to keep in mind though is if you click that box to show the average rank value or rank position, average position, as your impressions rise, you should actually see your average rank position for the most part. A lot of the times, get worse. The reason why is because although your site is being discovered and Google is showing it for more keywords, a lot of the keywords that are giving the site impressions now aren't necessarily optimized well, like there's not necessarily pages optimized well for that particular keyword that Google is giving an impression. When it records where the position was, it's likely going to be a much lower position. The only reason why I'm telling you that is because I've had clients ask me when I sent because I send Search Console reports every month. That's part of my client reporting process and I've had clients say, “Well, I can see the impressions going up.” I've explained that that means your site is being discovered for more and more keywords, but they've said, “But, I see the average rank position is going down, like it's getting worse, why is that?” I've had to explain that. I just kind of wanted to point that out to you because it's likely a question you're going to get. I've had that question come up multiple times. You just explain that.
The idea is with Search Console especially, you can find really good keyword opportunities there for stuff … Sometimes, you'll find new keywords that you hadn't even been targeting before or you'll find opportunities just by looking at what the average position is for keywords that would be good keywords for conversions for your client. Those would be keywords that now you can start optimizing for and it'll show you right in Search Console, like which pages or which keywords and what the position was that it ranked. You can identify opportunities there to go in and optimize. Again, those are just two. Analytics is the same thing. Analytics, you just take screenshot every month and you can show month to month, like the overall increase in traffic. You can also show, for example, like more traffic coming from social media, if you're doing content amplification, syndication and amplification, although I typically don't really stress the social media metrics much. I always push the search metrics and PPC or paid advertising metrics, if you're doing that too.
Again, those three things are primarily the most. Again, I still send a rank report. I use BrightLocal as my rank reporting for all my local clients. I still send that but I've made my clients very aware as to why I don't rely on those anymore and those really aren't the best KPIs or key performance indicators anymore as the rank trackers. That was a great question Mohammed. If we were going to be giving away stuff for winning best question, I think that was a great question.
Do You Know Any Sites Like Marketers Center's Press Release Distribution Service That Do Not Purge?
The only time I ever saw a measurable improvement from social signals when it came to SEO was when they were tiered social signals. In other words, if there … There was one service that did that well and that was actually Dan Anton service. I don't even know if he still has it, but if you have tiered social signals, in other words, like for example, you have a blog post. Let's say that you got three Facebook shares from there, like likes is typically not worth a shit for SEO, but the Facebook shares can actually help with SEO. If they're random accounts that just don't have a lot of friends and things like that and it's a share, Google understands that that share is basically a spam share, it's a spam share because that profile doesn't have any connections. It's not a real profile. Who on Facebook shares a shit-ton of content and doesn't have any friends? Just spammers and SEOers, right? It's useless.
Now, if their second tiers, in other words, if the first tier share, then gets liked a whole lot and engaged with, if there's engagement on that share, so in other words, the profile that shared the content, the link to your blog post, if now that person's or that profile that persona’s Facebook share gets engagement by way of likes and comments and additional shares, then I saw measurable movement in SEO. That's the only time. In other words, if you have social signals alone were useless. Social shares were useless, but social shares that then were backed up with social signals, those had a measurable impact. Does that make sense? It's very difficult to find a service that will do that. Most services will just signal your content or the URL that you tell them to signal.
What I mean by signal is plus one-ing it, liking it that kind of stuff. A share would be a share or a retweet or grabbing the link and posting it somewhere else, but even shares alone were basically useless because most of the profiles that they were shared to were spam profiles. It was clear. It was only when there was engagement on the shares that it would actually make anything that it could be identified as movement. That's a good question, but again I would recommend just … Unless Social Shotgun service does two tiers, which I don't know because I don't know about what included with the service, but unless it does two tiers, I would say it's probably not going to help.
Does anybody want to comment on that? No, okay, moving on. Dan's up. Dan's got a slew of questions here, but I saw some of these earlier and some of these should be directed to SerpSpace and not us, but let's go through this.
How Do You Remove The Avada Builder Short Codes At The Full Text Feeds Generated From The RSS Feed Plugin?
Adam: Yeah, [inaudible 00:30:39]. The reality is that people are using it left and right with different themes and different [inaudible 00:30:44] conflict with some themes and some plugins, so that's something that you need to have in Dan. Just contact Avada and see what they say.
Bradley: What I'm saying is with the Thrive Themes, I've seen it do that even not using our RSS plug, but using the Yoast attribution or the RSS attribution part, even using that it would still do it. Yeah, it's the theme itself that's injecting it, it's not the plug-in. He says, “I found this video from 2015 as a shortcode exclusion feature and yeah and for some reason, it didn't post the URL, the full URL. Anyways, the version of this plug-in I have doesn't have several of the features you talked about in this video. Is it possible to send a link to the latest version of your RSS plugin?” It's probably Dan, I don't know this to be true because I can't see what video that is, but there's a lot of additional features in the plug-in that's available to the Mastermind members.
The free version doesn't have a lot of those other features, so I'm assuming that's probably what you're talking about. You're probably, again, I can't see which video you're talking about, but if it was showing the features of the RSS plugin for Mastermind members, which is the premium version, it's free to mastermind members, but you can't buy it outside of the Mastermind is what I'm saying. I'm sorry we can't give it to you. You got to join the Mastermind, but other than that like I said, I would just contact the theme developers and find out if there’s something that you can do.
How Do You Improve The Formatting Of Feeds That Are Automated From Syndication Networks?
Well, there is a footprint when your syndicating to your own branded network, but it's an okay footprint. It's perfectly acceptable. It's actually expected because all most or most companies when they publish content, they've republished it on all of their branded properties. They link to it. They share it, so it's absolutely normal to do that. What's not normal is when you have second tier and even third tier networks or even other first tier networks that are also re-syndicating the content because that's unnatural and that's clearly being done to manipulate search positioning. That leaves a footprint. Google doesn't like that. It's fine to do that with YouTube guys, but it's not fine to do that with your blog. There is a way to minimize, to reduce your footprint and that's by injecting related content feeds into the other syndication networks, primarily the second and third tier. I don't recommend having other first tier networks anyways.
My point is that's part of the reason I don't like using them. One, it's complicated to set up. Two, a lot of things can break down because you're relying on RSS feeds from outside or third-party sources and you don't have any control over maintaining those feeds or the formatting of those feeds. You have very little control over that. There are some tools out there that can help you to format them better and splice feeds together like RSS Masher, which is by Damon Nelson. That's a good tool for prettying up feeds and splicing feeds and all that kind of stuff. Again, like I said, I don't recommend it because it's a pain in the ass. Using a third party feeds guys, there's a lot of things that can occur. You don't have any control over the formatting. You don't have any control over the frequency that they publish.
You don't have any control over the content that they publish. You are just assuming that everything that they're going to be publishing is going to be relevant. Unless you're using a feed splicing tool or application kind of like RSS Masher, where you can set filters, you can set some of the formatting options and things like that you really are limited. At least if you're just syndicating to your own branded network, you have control over that because you're syndicating from your blog that you have control over the formatting, the styling and all of that. You can control that or at least some level of control, but when you're using third-party feeds from other sites for adding additional content, there's not much you can do about it.
Okay, all right, another one, he says, “I ordered a network management package …” When you're talking about network management, you must be talking about SerpSpace Dan. You're going to have to contact SerpSpace support. We're no longer associated with SerpSpace. Just contact their support and they will answer whatever questions you have about the network management. I'm sure they didn't direct you to Humpday Hangouts for that but just go contact them and ask them, they'll be able to square that away.“Sorry guys, tried asking support for all these questions, they said for syndication networks, what is the point of posting to these? Are these profile links indexed or indexable?”
Marco: Yep, Bradley, before you answer that Dan, the reason why you're directed here is because the VAs in mgyb.co have a directive from me that they are not to answer any SEO or marketing related questions because they're not experts in the matter. They're VAs who are taught to follow instructions to the letter. That's what they do. It's not that you're being put off or sent off or passing the buck. It's just that we don't want them answering questions that maybe they're not qualified to answer that they could answer wrong that they could cause maybe harm if they were to answer. That's why you brought here because we're supposed to be the experts. Although, sometimes I don't know what the fuck I'm doing, but we try.
Are The Profiles And Links In the Syndication Networks Indexable?
Bradley: Then, the last question was, “What is the point of posting to these? Are these profiles, links indexed, indexable?” He says, “Bitly, Gravatar, Evernote, OneNote, Pocket, appreciate it.”? All right, guys stop with worrying about and Dan, I'm not picking on you, I promise, but stop with worrying about whether links get indexed or not, who cares guys? Look, I'm telling you Google can recognize links, whether it decides to index them or not. Trust me, Google's crawling those links. As long as the link is there, the target URL, what it's linked to is going to pull some authority from that site. There's some PageRank passing. There's some metric there, link equity that is passing through that that you are siphoning from that site so to speak. Trust me, whether it's indexed or not, I know there's another question about press right above it from Kay Dee about press releases being indexed. Guys, again stop worrying so much about links being indexed.
Here, I can prove this to you beyond a shadow of a doubt. If you have your money site and you're syndicating content to syndication networks from your money site and you have your money site connected to Search Console. You go to the left side of the site, depending on whether you're in a new interface, the older interface, whatever, go to where it says, “Links to your site,” and you'll see guys. You're going to see wordpress.com and blogger.com and you'll see however Gravatar. I don't know if you'll see OneNote links in there or not, but you'll see Pocket sometimes.
What I'm saying is even if they're not in the index, Google is showing you in search console that it's aware that those links are there, pointing to your site. We have done tests, where we have proved with no indexed PBNs, PBNs that we set to no index, so private blog network sites set to no index have moved sites that when we've linked from no index PBNs to pages, web pages, we've experienced movement. We know for a fact that Google is still crawling those links, whether it chooses to display them in index or not has no bearing. Now, don't get me wrong, I believe an indexed link might carry a bit more weight, but that doesn't mean a non-indexed link doesn't carry any weight. Does that make sense? Does anybody else want to comment on that because maybe explaining it from a different angle would help.
Marco: No dude. That was perfect. Sorry Hernan, I'll give you the floor in a second. No index, do follow, all that matters is the fact that that link is a follow and the link equity will flow, so that when you link build to all of these properties, which you should be doing, keep it clean. Keep the links that you build to it nice and clean, nice and powerful. Our guy [inaudible 00:39:37], he's awesome at link building. He knows exactly what to do, but what you want is the link equity flowing from these domains, picking up as Bradley said some of that authority and trust. I'm not talking about third party. I'm not talking about domain authority. I'm talking about strictly going after Google's PageRank and ranking score algorithms. That's what I'm talking about. That's what we're after. If you do that then you're good to go. It doesn't matter if it's indexed or not because the link building and if you get activity in there, the art of art, which I'm always talking about that's what's going to matter. Go ahead Hernan.
What's The Ideal Time Frame To Re-submit PR Links For Indexing Via Press Advantage?
Bradley: The same applies to you KD for your question, which is, “Hey guys, just a quick question regarding Press Advantage. What's the ideal time frame to resubmit PR links for indexing?” Well, I'm going to tell you right now, I don't submit any of the links for indexing at all, not even one time, not even the first time when I get the report back. The reason why is because it's unnecessary. Most of the PR sites, the media sites that the press releases get published to are crawled regularly by Google anyways because they're constantly publishing and because they're media sites. The Google bots live on those sites. They're constantly being crawled. There's really no need for you to submit. It's just additional step, it's basically you're putting additional effort into something that's really not going to make any difference because Google is going to be crawling those sites anyways. They're going to see your links and part of the reason why a lot of those press releases don't get indexed is because they are duplicate. Don't let me throw you guys off when I say they are duplicate, it's not a duplicate content penalty guys, but if Google sees …
Remember, Google will put things into what it calls the Supplemental Index. The Supplemental index doesn't mean it's bad. Just because something's in the Supplemental Index, doesn't mean it's bad. It just means it's very similar to other indexed results. If you publish a press release, it's the same exact press release republished 350 times or however many. With Press Advantage, I think right now it's around 250-ish or so distribution sites, so that's 250 pieces of content, of identical content out there on the web. Google doesn't need to index all, but trust me, Google crawled the site, is aware that it's there, whether it indexes it in the public index or the supplemental index really is beside the point. It's not important.
There are certainly some versions of the press releases that you hope and would like and want to be indexed, like Digital Journal is one of them. That's a good site for that. Also, the Press Advantage, the press release published on Press Advantage itself that gets indexed. Those are great press releases guys to push, build additional links to, uses like landing pages because they look good. They're very nicely laid out and they don't get purged. Again, there are certain ones that you can do additional things to and I highly recommend that. Don't worry about all the press releases, whether they're indexed or not because again Google is aware that they're there and if you have links pointing from them or NAP mentions, name, address, phone number mentions, another thing is called co-citation, all of those things occur because Google is aware that it's out there. Whether or not it's indexed or not shouldn't make a difference is my point.
Save yourself the time and the energy and the expense of your indexing service by just not even doing it. I'm telling you guys, I don't ever submit my press release reports to indexers ever period. We don't need to.
Marco: Having said that our [inaudible 00:44:46], we have a [inaudible 00:44:48] offers an indexing service, where he's getting 60 to 70% indexing rate. If you're a stickler for indexing, you can get your stuff indexed. Another way is taught in Local PR Pro actually by you Bradley. You send a traffic gig and I'm not going to say how or what because that's in the training and I'm not going to give away anything for free that's in the training, but there's a way that you can get traffic into your PRs and into your URLs that makes them all that much more effective because that's when Google really starts paying attention. Remember the art of art is getting activity, relevance, trust and authority into your link streams. There's just so much power when that happens. Again that's in Local PR Pro.
Bradley: Yeah, the only thing I would say about that is the sending traffic to a PR is kind of a tactic to get a specific PR to stick in the search results. It's not something that I would typically use for indexing multiple published PRs. In other words, because each PR has its own URL. Something you might want to try, I've never tested this, but you could take the CSV report or a PDF, whatever that has all the links to your published press releases and submit that to a traffic gig in Fiverr as a Google Doc URL, like a public Google Doc URL, I don't know if that would do anything or not, but if you're sending 5,000 visitors to a Google Doc URL or a Google Spreadsheet URL that has all of your press release links on it that might help them to index. I don't know that. Again that's just something that just popped in my mind now. It might even be worth testing. In fact, some traffic gigs to some RYS stuff might be worth testing [inaudible 00:46:38] Marco.
Marco: I'm not saying that they’ll index or that [inaudible 00:46:42] index. What I'm saying is that the activity at that tier, whether it's two or three will bring it in closer and then that helps push into the algorithm, push all of the goodness that we're looking for into the algorithm, which is activity, relevance, trust and authority because what we're looking to push is the target URL. We're not looking to get anything going really into these press release URLs, these link building URLs or whatever, but just the fact that you're getting activity in there is what activates everything.
How Do You Select A Specific Video From A YouTube Playlist Embed Code At Each Relevant Post In A Money Site?
If you've got YouTube Silo Academy, there are several different silo structures that you can apply, a mono silo. Anyways, my point is you can play around to see which gives you the best effect. One of the things that you should do is instead of just taking the video, like a way that can help to add additional power to both your website and to your YouTube channel is to not only theme mirror, which is basically mirror the silos on your YouTube channel that you have on your website, but also to create from those siloed playlists is to embed the corresponding video that it's targeting the same keyword as the supporting post or the corresponding post on the website. Embed that video in that post, but embed the playlist instead of just the individual URL because now once again, now you're embedding a YouTube silo into a money site silo. Guys, again, it's iframe stacking. It's the same thing. Instead of just iframing in the individual video, now you're iframing the whole entire silo into that specific post with the video that targets that same keyword that that post is optimized for.
Let's say you've got five supporting articles in a silo. You've got your top-level silo page and you've got five supporting articles, so total six pieces of content. Your YouTube silo should be the same. The playlist should have the top-level video, targeting top-level keyword and five supporting videos. Then, what you do is take the playlist embed code, like let's say on supporting article number two, you embed the supporting video number two in the playlist, so the entire playlist is embedded, but it's starting at video number two. Hopefully, you guys understand what I'm getting at here. Very simple, let me show you. I've got this opened up here. Let me just show you what I've done here. We're going to back-
Adam: What a nice picture.
Bradley: Okay, so I just went and searched Semantic Mastery’s channel. Okay, I'm going to click into the channel. I'm going to go to playlist. I'm going to go to the Humpday Hangout playlist, which has got 206 Humpday Hangouts in it. I'm not sure why there's only 206, but anyways I'm going to click into that to play all. Now, I'm just going to pause this real quick because it used to be, like I said that you could just go to share and click embed and it would give you the option to grab the embed code for the entire playlist. It would say, “Start the video in the embed player at video number one,” top of the playlist essentially or at the current video. It would give you the option. Well, that option doesn't appear here anymore apparently. What you do is you could copy this embed code right here, so I just copied it to my clipboard. I've got this notepad file right here. I'm going to increase the font size guys, so you can see it a little bit better. The embed code is right here, so this is an embed code for just the single video.
To demonstrate, I've got this open. Let's go to edit page. Sorry, it's being a little slow. I'm just going to paste that embed code that I just copied. I'm going to click update. I'm going to go view the page. Now, you'll see that if I click play, all it is is that single video, Humpday Hangout number 206. There is no playlist. There's nothing else right. When we started playing the playlist, we copied it from that. Unfortunately, it did not give us the option. Here's what we do, go back over to here and if you take a look up in the URL structure, you'll see where it says, “At the end of the video play, the normal … “ I know it's small text guys, but at the end of the normal YouTube URL, there's an ampersand and a list equals and that is the playlist ID right there.
List equals that what's beyond the equals is the playlist ID, but you need to copy the &list equals, the ampersand list equals and then the playlist ID. If we go back over to my notepad file, you can see that this is what I just copied out of that URL. What you do is you put that at the end of the video right here. You can see the link in the code, the embed code that's the YouTube video link. All we're going to do is take that &list, but you have to replace the ampersand with a question mark. I don't know why that is but for some reason, you need to have the question mark there. You just replace that.
I'll post this in the comment section guys and I'll also post it in the Facebook, where the original comment was, but you can see that all you do is take that list equals, so you add the question mark list equals and in the playlist ID, so watch. I'm going to take this, copy that. I'm going to put it right at the end, so at the end of that YouTube URL before the end or the closing quotation, I'm just going to paste that in. Now, I'm going to copy this code again, go back to my page, replace the code, click update. Now when I refresh this page, you see over here guys, right there is my playlist, right there. You see that? It just changed that entire embed code now to the full playlist embed code. You can see that I've got, if I close this down, which video did this play, curious.”
Adam: Hello and welcome to episode [inaudible 00:54:31]-
Bradley: Hey, it's Adam.
Adam: … of Humpday Hangouts.
Bradley: Hold on a minute, I want to see, I can't see what the fucking title is. Pardon me for a minute, let me check it out.
Adam: [inaudible 00:54:41] and we are going to say-
Bradley: Okay, so that was 210, so if we want to, we could come back over here and let's say we wanted to go to 199, all we would do is switch out the YouTube watch part of it, so same thing. I could just grab the share, go to embed, copy the code, go back over here, paste it in and then, grab that question mark list equals ID. I'm going to copy that and put that right at the end of the URL in the embed, click update. If we come back at what video was that I think that was 207, no 199. If we go back and refresh this page, it should be at 199. Let's just find out [inaudible 00:55:35] 199, see that? That's how you do it. Again, it just took me a minute to figure it out under the new interface or essentially they got rid of that option, but it's real simple. You just grab this part right here and I'm going to copy that and put that on the page for you. Wow, we still have a lot of questions to get through guys. I can stay 10 minutes later tonight, but that's it.
[inaudible 00:56:05], I'll tag you in the Facebook page Will, but this is the YouTube silo embed. There you go. There's a demonstration today. I don't usually do this on Humpday Hangouts, but there we go. A lot of [inaudible 00:56:24] just quick comments, oh cool. Dan says, “So having gone through Local Lease Pro, is there a next step or path for optimizing or using services to add more power and longevity for ranking locally?” Okay, yeah Dan, in about two weeks, I'm going to do an update webinar for Local Lease Pro. In fact guys, it's going to be a public webinar. I'm going to do the update webinar publicly. We're going to talk about a lot that I've discovered since we launched it because we're building GMB assets at scale like I said, like we're building dozens of them, now dozens and dozens of them. I've discovered a lot over the last month or so since we launched the product. Yeah, I'm going to be doing an update webinar in about two weeks.
As a quick answer, Local GMB Pro that's the advance that's the upgrade and essentially Local Lease Pro is how to get started and how to start setting up assets and very basic optimization that does tends to get results if you're doing your location research correctly. that's one of the big updates by the way that I'm going to be covering in the update webinar in about two weeks is going to be location research. I've completely kind of refined that process now and it's opened up a hell of a lot more opportunity guys. I'm going to be revealing that on that webinar. Again, we're going to make the update webinar public, so everybody will have the opportunity to join that. I would highly recommend that you … We're not going to leave it public for long. It will only be public probably for 24 to 48 hours and then, you got to be in Local Lease Pro to watch it.
One of the things where I'm going to be talking about is location research. However, if you're doing the location research, then if you just follow what's in Local Lease Pro that should be enough for your assets to start generating leads. If you need additional, if you find … Not all of them are going to be slam dunks guys. Some of them, you're going to find are more competitive than others and sometimes, there's no rhyme or reason to that either. There's just going to be some that are harder to get results from, so that's where Local GMB Pro comes in. Local PR Pro if you just want it to rank, like Local PR Pro is great for pushing into the three pack, but Local GMB Pro is about getting leads and getting results regardless or independent of rankings. That's where Local GMB Pro comes in. It's more or less the advanced training for Google My Business for those assets that need the additional push.
It's a good question, but pay attention Dan, be on the lookout. We'll give plenty of notice when we have the webinar and not only that since you're a Local Lease Pro member, you'll have access to the replay even if you don't see the live webinar.
All right, what's up guys? Lots of people commenting on the sales. Dan says, “Hey Adam, really sorry about missing my appoint with you, I got stuck with a customer. When I sat down, it was seven and I told him missed it.” Dan's awesome, thanks for letting him know.
Adam: Real quick, Donald, if you're not on our Facebook group, go join it, check out the post yesterday. We've got a template for local proposal, so maybe that's what you're looking for.
Bradley: Perfect, there you go. Yeah, I just saw that [inaudible 00:59:42].
Chris: Oh and it's free.
Adam: Yeah, it's a nice post too man. I like that post.
Bradley: Okay, let’s see.
Chris: Thank you. It's a 100% true by the way. Yeah, the first time I closed a client, I didn’t have anything to send to the guy, so I had to repurpose that thing that you guys are going to get. I had to repurpose it. I think it was from a CPA or something. [inaudible 01:00:07] I had to hack and slash a lot of stuff, but yeah now, we have it. I send it to you guys. You guys get, made an amazing job, so it's pretty cool.
Any Suggestion For A Call Service To Show Customer Actual Sales Calls?
Bradley:John asks suggestion for call service, so I can show customer actual sales calls and possibly sell leads until I have a client. I'm not sure what you mean by call service John unless I talked about pay per call exchange networks such as like RingPartner for example that's one way you can monetize assets until you find a service provided that wants to lease the asset or purchase on a pay per lead basis. However, as I said very, very clearly in the training that pay per call exchange networks, you're going to have really, really shitty conversion rates. It'll be terrible. I don't recommend it, except for something very interim, like if you've got assets that are producing calls, you don't have the service provider in place, then I would suggest using a pay per call exchange network as a kind of a temporary thing, so that you can help to monetize those assets.
Typically, what I do is and it just depends on how many calls I've got coming in, but I'll just send them to a voicemail. Sometimes, people actually leave messages for like tree services or whatever, but for the most part, I'm just showing the call data when I'm looking for a service provider. In other words, like I don't have to show sales volume because that's not up to me to sell. My job is to generate the lead or the phone call primarily, not to sell. It's the service provider’s job to sell and it's not mine. My job is just to produce the phone call, preferably a qualified phone call, but it's not my job to sell, so I don't try to show any sales data. I do like to show call volume data and I can show call metrics if I have them. For example, like calls where they came from, so obviously if you're getting a ton of outside area codes and stuff, then they're likely solicitation calls or spam calls, but if you're getting a lot of local phone number calls, it's because those are probably bonafide leads.
Again that's typically what I do, I just send people to voicemail, unless I've got … If I've got a GMB asset or a cluster of assets that are producing a significant amount of calls and I don't have [inaudible 01:02:34] … Well, usually it doesn't. If you're producing a significant amount of calls, you should be able to find a service provider very quickly because you've got something very valuable. If for whatever reason, you're still struggling with that you could use something like a pay per call exchange network, but just keep in mind that again your conversion rates are going to suck and so trying to use that data to show to a prospect, “Hey look, these are how many calls I generated, I generated 60 calls in the last 30 days, but only had three conversions,” that would be data you don't want to show them. You know what I mean?
Again, don't worry about sales data John. Just show the call volume and preferably if you can show that they were qualified in some manner.
Marco: If I may, I may be jumping the gun.
Bradley: That's why I didn't mention it. I know [inaudible 01:03:27].
Marco: Yeah, we'll be working on something along those lines John. We're going to improve let's say the actual sales conversion. We're working on something, I mean it's really wicked and it's going to be really good. It's still a few months away, which is why we can't give you details because we're putting it all together as we speak. Once it comes out, John you're in the Mastermind and always remember that membership has its privileges. You'll be one of the first people to whom this is made available.
Should You Set up A Portable FireFox Browser And Use A Consistent IP Address With The GMB Listings You Create?
Bradley: There you go. David says, “With the GMB listings you create, to be safe and keep everything separate, should we be setting up a portable Firefox and use a consistent IP address?” It's not necessary what's … David, we've been talking about this every single week for weeks now. We'll repeat it again though. What's important is that whatever IP you use and again, it's not the IP guys. It's not the IP. It's the device. It's the browsing session. You want to keep that live. The IP can change that makes no difference anymore. Honest to God, it makes zero bit of difference if the IP changes. What makes a difference is if you end the browsing session, if you close the … Like logout, like if you log out of Google for example and then, change the IP and try to log back in, it can cause re-verification or trigger a text message or whatever. It can lock your account, but as long as you're logged in, you can change IP as many times as you want and it's not going to trigger re-verification or signing in again.
The idea here guys is not to assign a specific IP and always log in from that IP because what you're doing there is you're just logging into the same IP, but you're always ending the browsing session. What's important is to keep the browsing session live or intact, open all the time, which is how most … That's how real people engage guys. Do any of you on your home computer when you're not doing SEO stuff, do you ever log out, clear cookies and log back in and all that? I mean no you don't because you only do that if you're spamming and you're doing SEO work.
What layman, civilian out there, a non-SEO ever logs out, clears their cache and cookies and then logs back in? Nobody, especially if they've got a Google account, they've got an Android phone, their devices are all logged in at all times and they never logout. Google is creating an avatar of that person and all their browsing history and the content that they like and that they engage with and the type of searches that they search for, the products that they visit, the entertainment, the videos that they watch, like all of that creates a profile and a history. That's what you want to do with your profiles that you're creating for spamming purposes guys. You want to create profiles that the browsing session remains open at all times and then, it starts to develop a history, cookies and cache accruing, not cleaning. You don't want to clean that stuff. You want it to accrue because that makes that look like a more natural, real profile, which is going to be a hell of a lot less likely to gets terminated than if you just assign a specific IP through a proxy and always clear cache and cookies and logout and log back in because you're using the same browser.
That's why I talk about in the training over and over and over again guys, if you're doing any SEO work now in today's, like today, you should be using a browser keeper application. I don't know if that's the proper name. I just made that up. It's an old joke, I just made up, a browser keeper like Browseo or Ghost Browser and there's probably other ones out there, Firefox, whatever you mentioned. Portable Firefox might allow you to do the same thing, I don't know because I'm not familiar with that. It's a good question David. I'm not picking on you, but like I said just don't worry about the IP guys. It's about the device and the browsing session, keep it open at all times. Using a browser keeper app like Browseo or Ghost Browser will give you that ability. Then, you don't even need to use proxies. You can do it from your home IP and it will be fine.
Marco: The problem with portable Firefox is that when you say profiles, sometimes and for whatever reason, the cookies will be wiped away, which is what we want. We want all of that activity. We want all of that information to be kept-
Marco: … forever and for whatever reason, when you go from profile to profile, sometimes you'll come back and that information that you want in there, the cookies and whatever, it'll be gone. That's the problem that I found with Firefox.
Is There A Better Option Than P.O. Box For GMB Verification?
Marco: It's almost available as we speak. I know we've been saying that for a while, but I was just talking to Caesar. I met with him today and that's one of the things that we discussed. We just have to set it up. I mean we're changing the framework that we're using so that all of the things that you can add to it because there’s just so much. We want it to be really simple. We don't want you to purchase one thing and then have to come back and purchase another, purchase another. It just becomes onerous and cumbersome and we want to eliminate that.
Bradley: That's awesome Will. Yeah dude, no problem man. When you said that he couldn't figure it out, I went back and looked at those embed codes and all I did was just take a look at the actual code. Guys that's one of the ways you can figure this stuff out. I mean it's not magic. It's just simple like I just copied the code from one of the blog posts that had the playlist embed, the proper embed code and I just compared it to the embed code that you get now and that's how I identified that question mark list equals and in playlist ID. That's all I did, but just compared those two embed codes and it stuck out like a sore thumb. I mean it's not magic. I'm not super smart. All I did was just compare the two and saw the difference between them and identified what it was and that's it, problem solved.
Is It Okay To Use Zamora SyndBuddy To Auto Post From The Blog To Branded Social Media Sites?
Ray says, “I've got a four-year client. His rankings are slipping after a site rebuilt. It's not a local business. It's international. I don't want it all to a tank from software footprints that Google doesn't like.” Well, Ray, first of all, yeah when you do like a major structural change on a website, you're going to see dancing. With the very limited information you gave me in the question, I'm not going to assume that you haven't waited past the normal Google dance time. I'm just going to assume that you've done all that but just for everybody else's benefit, pretty much all the time when you significantly change the site, like change the theme and structure, layout, those kind of things, it will dance, the site will dance and that's normal. One of the worst things you can do is during the dancing period is to go in and start trying to change up a bunch of the SEO components of the site because that can really trigger, like it can essentially sandbox your site because it's almost like a mousetrap, like a trap that Google sets.
Now, again, I'm going to assume that you waited out the dancing period and now, you're trying to find ways and it's still continuing to slip and that can happen also. I'm not sure why that would happen, unless like you said there's some sort of footprint issue that Google doesn't like. Again, if it was the same type of content stuff, I don't know why that would happen. However that said, is it okay to post to the site blog and use a plugin like [inaudible 01:12:05] to auto post to Facebook, YouTube, Vimeo and other 20 or so social platforms owned by the website business? Yes, as long as they're branded profiles, there's no problem with that whatsoever.
I would highly recommend that you're syndicating content to your branded profiles. Now, you can have other profiles like share content and such, but I would like essentially share, but wouldn't republish the whole post on other like third-party type or persona-based accounts. Branded accounts, yes. Persona-based accounts can mention and link to content, but I wouldn't republish the content that makes sense. I'm not familiar with how Send Buddy works, but it sounds very similar to what our IFTTT applets would do or any one of those other types of tools that our content syndication type tools, Snap, the social network auto poster plug-in is another one that does that, which is a WordPress plugin. Same thing, just select branded profiles to link or to republish content to. You can link to your content from third-party profiles, but don't republish to third-party profiles. Does that make sense?
By the way, yeah, I mean if you want to use additional syndication stuff, you certainly can. A lot of that can be accomplished with IFTTT, but if you want to use a plug-in, if it's quicker or faster, easier, whatever, sure do it.
Okay, Jim, just contact [inaudible 01:13:30] in one of our groups and whatever group you're in, a Facebook or just post in the group, say, “I'm looking for an indexing service.” We'll make sure [inaudible 01:13:38] gets tagged on it. You can go, just visit him direct. We don't have that service available in MGYB yet, but we're just directing people, like direct to [inaudible 01:13:47] because he's awesome. He'll look you up. [inaudible 01:13:53] Over ray Bartholomew, again he says, “If doing more than one client AdWords campaign, should I get some special status from AdWords? Yes, AdWords manager count. That's what you should set up, absolutely. Ray, just go search Google Ads manager account. It's not AdWords any more, Google Ads manager account and then, sign up for that. You're going to need a new Gmail account. You don't sign up with an existing Gmail account. You got to create a new one, but at least in my experience, they don't make you jump through hoops to create it. It's usually just an easy creation process and then, you'll assign Google Ads accounts to the manager account, so that you'll be able to access from the manager account.
Okay, oh sweet, we're done.
Marco: All right, one last thing before you go, guys subscribe to our YouTube channel, come on. It really helps us out. It really helps us keep this free, keep this venue going with four years and counting. We plan on just going as long as we can. It helps us out when you guys go and subscribe to our channel and the activity in our channel also helps us out. Please, go and donate, donate to the charity. It's Thanksgiving, it's a time to be grateful for everything that you have that you've been given, for all of the blessings, but it's also time to look outward and see how much need there is and to know that simple five bucks, like I said a cup of coffee can make a world of difference to a child.
Bradley: Yeah and definitely, guys try to, if you can even $5 like you said, $5 if everybody that came and watched Humpday Hangouts donated $5, it could make a significant difference in a lot of children's lives. Definitely do it. Besides that guys, everybody have a happy Thanksgiving. We appreciate you all hanging out with us, even though we went late again, so thanks. We'll see everybody next week. Happy Thanksgiving.
In episode 199 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if the team encountered any legal problems when using the address of a virtual box or local resident for the GMB verification letter.
The exact question was:
Hey Semantic Bors!
Got Business related question.
Did you ever hear about legal Problems when using the adress of Virtual Box & or local person you know to receive the GMB letter? I was wondering because arent you registering the Location for a “”””real”””” Business.
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