What Are Your Thoughts On Using Firebase Dynamic Links As Replacement For Soon-To-Be-Defunct Goo.gl Shortener?

By April

YouTube video


In episode 217 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the team's thoughts on using Firebase Dynamic Links as a replacement for the soon-to-be-defunct Goo.gl shortener.

The exact question was:

Happy New Year and thanks to all the Semantic team for these HDHOs- looking forward to another great year.

As Google phases out the goo.gl shortener (closing March 30th), their replacement is Firebase Dynamic Links, which, in addition to a link destination, can also have a builtin title, description and image for social media. What are your thoughts on these – will you use these in place of goo.gl? Are there any SEO advantages from keywords in the title, description or image exif data? Thanks.

This Stuff Works