Tag: google ads

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

  In episode 277 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked why SEO for local and not focus on ads where you can have more control over keywords. The exact question was: I don’t understand the use of ranking websites for local. I run Google Ads (with GMB location extension activated in Google Ads) for local plumbing clients. I’ve ranked multiple websites organically nr 1 and GMB’s organically nr 1. I would guess that about 5% of traffic comes from my nr 1 organically ranked websites, about 15% from GMB organic rankings and the rest from the ... Read more

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 277

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts. Full timestamps with topics and times can be found at the link above. The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.   Announcement Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It’s almost five o’clock here. So now, we’ll maybe do that on one coming up. But Welcome, everybody. We’re going to say hi, real quick, we got a couple short announcements, and then we’re going to get into ... Read more

How Do You Rank A Siloed Out Playlist In YouTube Aside From Using Google Ads?

  In the 234th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how to rank a siloed out playlist in YouTube aside from using Google Ads. The exact question was: For a new youtube playlist, I was going to get views, comments and the like but I’ve been told this is no longer effective. Embeds are the obvious next thing to do. Is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads. For some reason ... Read more

Are There Any Laws Or Issues When Running Ads To A Vacation Giveaway Offer That Is Free?

In episode 214 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if there are any laws or issues one should be worried about when running ads to a vacation giveaway offer that is free. The exact question was: Hey guys, happy holidays! I have got a new client who owns a travel vacation club in the travel niche in my city who is giving me $1000 for ad spend with Google Ads because they want results ASAP and then for each lead I bring in I will be getting paid $200-250 per lead regardless if they join the ... Read more