Should You Start An Alpha Campaign In Google Adwords Before You Have Conversions?

By April

In episode 141 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked whether one should pursue an alpha campaign in Google Adwords if no conversions have been made yet.

The exact question was:

3) My home building campaign is getting to the point where I'm identifying the keywords that I will use for an alpha campaign. (one even has 8 out of 31 clicks). I plan to start an alpha campaign in few more days, but should I do so if I don't have conversions yet?

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What Are Your Thoughts On Using Google’s Trust Indicator On The Landing Pages Of Adwords Campaigns?

By April

In the 125th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it would be beneficial to use Google's trust indicator on the landing pages of an Adwords campaign.

The exact question was:

What are your thoughts or what ways can I use Google's trust indicator (like goo. gl short link) on a AdWords PPC landing pages? I have a hunch it might help boost trust and authority – higher quality scores, etc. Your thoughts and/or recommendation? Eg. Linking to the landing page on/from the page itself etc

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