In episode 107 of our weekly Hump Day Hangouts, one viewer asked about the best ways to improve the quality score of a Google Adwords account after it doesn't get impressions.
The exact question was:
I've working with a clients adwords account and I think it has a very low quality score since the office manager used to run the account. Any tips to improve this as I'm having a hard time getting any impressions. I've completely optimized the ad, landing page and outbid the max bid by $2.00 and still no impressions.
Here's a great article courtesy of Emily Reiffer of PaidTraffic.io: Adwords Mastery Guide: How To Start Small & Win Big