Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

This Stuff Works
Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

This Stuff Works
Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 242, one viewer asked about the URL used in press release and video embeds for boosting GMB listing.

The exact question was:

Hi again Guys, you asked me to clarify a question I asked earlier (smile) . . . . if you have the time today, here is what I was trying to ask (smile) . . . . if I upload a video to a GMB listing and use that same video with a MGYB “”Embed”” job, is the backlink url that is posed on the each page of wherever the video is embeded, the same url used for Press Releases or is it different? . . . . Hope that clarification makes more sense, if not just ignore it (lol) . . . . Thanks again

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What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

By April

 

In episode 242 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what URL to use in the press release when boosting the rank of a GMB listing.

The exact question was:

Hi Guys, thanks again for your Hump Day help, as usual it is GREATLY appreciated (smile) . . . This may be a dumb question but I'll ask it anyway (lol) . . . . . When using a Press Release for boosting the rank of a GMB listing, is the url that you use as a backlink in the PR the same one that you get by going to the GMB dashboard and clicking on the “”info”” tab and going to “”view on search”” or “”view on maps””, or is it something else?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

This Stuff Works
Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

This Stuff Works
Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

By April

In Hump Day Hangouts episode 237, one participant asked if the team recommends that the inner city pages have the same style as the homepage.

The exact question was:

One question: Is it a good idea to make the other pages on the site the same style as the home page, I am trying to rank the HOME page for a city but I am also trying to rank the other pages for the other cities. Now do you think it's a good idea to just copy my site home page style NOT the content, just the style and if I copy content, just rewrite it, is that a good idea?

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Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

By April

 

In episode 237 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should create two different GMB assets for two related keywords or separate them.

The exact question was:

Hey Guys! Thanks again for all the great content (Plus 1 here…. missing G+ (smile) I'm currently working on building a GMB asset for Solar Panel Installation Services and Solar Panel Installation Course…. Should I create two different GMB assets? Or try to use 1 GMB asset and rank for both KW? (ex. Best Solar Panel Installation)?

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How Do You Pick What Links To Use When You’re Adding The Service Post Links On The City Page For A Second County?

By April

 

In episode 237 of our weekly Hump Day Hangouts, one viewer asked how to pick what links to use when you're adding the service post links of the city page for a second county.

The exact question was:

Thx for HDHOs! 2 Questions for Bradley – In your “”complex silo”” YouTube video, you use the following structure: domain.com/fairfax-county/burke/leak-repair/ domain.com/prince-william-county/manassas/leak-repair/ When adding the second county, it seems that the “”post”” name should be slightly different? Question 1 – If not, when you're adding the “”service”” post links on the “”city”” page for the second county, how do you know which one to pick from the WordPress “”Insert/edit link”” add link menu? The choices don't include the “”category”” to help you differentiate among the same post names listed.

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How Do You Load A Verified GMB Listing In MyMaps?

By April

In episode 238 of our weekly Hump Day Hangouts, one viewer asked how to load a verified GMB listing in MyMaps.

The exact question was:

Hello Semantic crew I have a verified GMB listing that shows up at the top of google often in maps. However I can not pull that same verified listing in the my maps. Or load the correct info from google earth.

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What Are The Most Effective Things To Focus To In Order To Get The Benefits Of GMBs?

By April

In episode 238 of our weekly Hump Day Hangouts, one participant asked about the most effective things to focus to in order to get the benefits of GMBs.

The exact question was:

Just bought 20 GMB's which I am in the process of getting created. How would you use them to get most benefit. i.e focus on one niche in one metropolitan area or something else? When set up what would you recommend as the 3 most effective things I should focus on to get better rankings and more calls from them?

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