How To Rank A Real Estate GMB Listing In Suburb And City?

By April

 

In episode 248 of our weekly Hump Day Hangouts, one participant asked how to rank a real estate GMB listing in suburb and city.

The exact question was:

Good day everyone! I'm from Syracuse and hoping to sign new clients. I have a questions about GMB (Google My Business). I've read over and over again strategies to get into the 3pk. I still have so many questions. Maybe someone can help. Two questions: my client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb, but it is so difficult with the city. There is much competition, and her office address is in the suburb, not the city. How can I have her rank in both? the realtors who are ranking in the city all have offices in the city, so this makes it difficult. Plus, it's crazy how some realtors don't even claim their business and they're higher ranked than my client. Some have unfinished profiles, hardly any photos, etc. We are posting regularly, adding new pics, and have a linking campaign for google maps, including content and blogging with a google map embedded. Frustrating to do all this work and not have her ranked well.

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How Do You Change A GMB Listing’s Name Without Compromising Its Current Rankings?

By April

 

In Hump Day Hangouts episode 246, one participant asked how to change a GMB listing's name without compromising its current rankings.

The exact question was:

Wondering how to handle this: My client is a local franchise store, 6 months in biz, his citations are messed up because I added a primary keyword to the company name in the GMB listing but that keyword is not on any citations. The GMB is listed as: [brand name + city + keyword + city]. His GMB is ranking great for the main keyword in a metro area but the citations show his name only as [brand name + city] with out the keyword. my concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to match the citations. He gets 3-5 new customers daily from google so he knows when it drops. Should I add the keyword to the citations listings? also thinking to drop the first city name so the name would be [brand name + keyword + city] your thoughts? thanks

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

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Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

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Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

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So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

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at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

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Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

By April

In episode 246 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what schema should one use for city pages that do not have separate GMBs.

The exact question was:

Hey! Would type of schema would you recommend on city pages that do not have separate GMBs. Would you actually create citations or profiles for these city pages? By the way, I'm also loving the Press Advantage unlimited plan you all turned me onto last month. Thanks!

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What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google’s Suspension?

By April

In episode 244 of our weekly Hump Day Hangouts, one viewer asked about the niches that have a lot of spam listings that trigger Google's suspension.

The exact question was:

Based on your experience, what are the niches, in addition to Pest Control, that you believe Google thinks have a lot of spam listings and that Google may have a “”trigger finger”” for regarding their suspension tirade for just editing a listing. . . . Thanks again

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 246

By April

Click on the video above to watch Episode 246 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Sweet, we're live. Oh shit. That's right. This is going to be the Hey guys, this might be the last hangout on air that we do. Because I'm keep getting notifications that Hangouts On Air is going away August 1. So wait a minute. Let's see next week is the 31st. Alright, we get one more week. That doesn't mean that we're going to stop Hump Day Hangouts. That just means we're going to change our streaming format, they won't affect you guys at all. Just so you know, Hump Day hangouts will still go on, we're probably going to use Zoom and Stream It directly into the YouTube channel. There's a way to do that. And I've been meaning to try to play with that over the last couple weeks. That said, Hello, everybody. Something hangouts Episode 246. I think. Yes, do 46 it is July 24, 2019. Adam is not here today. That's why I'm taking over announcing or you know, greetings and all that. And we've got Chris on and Marco on I don't know where the hell Hernan is. He's missing an action. Or just being tardy today. One of the two. So hey, Chris, how are you?

Chris: doing? Good. Like, super happy to be here as always?

Bradley: Very good. And Marco?

Marco: I'm good man knee-deep in the training. I'm studying man.

Bradley: Oh, yeah, we're writing which training is at our VIP training.

Marco: It's only for mastermind members. But, you know, you can get in the mastermind so you can find out what it's all about.

Bradley: Well, that's good. Uh, yeah, we can tell a little bit about what it's about.

Marco: But I wouldn't say shit. Well, it's too good. It's too good meant to give it away for free. It's too damn good. Okay.

Bradley: I'll follow your lead on this one. But it's based around my new business. So I think that's pretty much what you're talking about. It's a fun business. I was just talking to Chris about that. Two of the things that happened today that are pretty cool. So a lot of money to be made. Anyways, with that said, Enough teasing. So first of all, if this is your first time here, welcome to Hump Day Hangouts, you can, I would suggest that you subscribe to our YouTube channel so that you get notified of updates when we're going live. Also, what we do a lot of times is take our you know, not a lot of times we have the question and answers from our Hump Day hangouts that get chopped up into individual q&a videos, and then uploaded to the channel, a separate Q&A video. So we've got a shit ton of content, literally thousands of videos on our YouTube channel about SEO and marketing, digital marketing, lead generation, client getting prospecting, you know, pretty much almost everything around digital marketing. So if you have any questions that you can typically find an answer by just going to our YouTube channel, and using the search this channel feature, right? So you just type in your question, and it will likely pull up an answer for you directly within our YouTube channel. But again, I recommend that you subscribe to our channel so that you stay notified of updates.

Also, if you're just getting started, whether you have a new website that you're trying to promote, be at local, affiliate, whatever. And it could even work for e-commerce. Or if you're an established, have established websites you're trying to promote pick up the Battle Plan. If you're watching this on the Hump Day Hangouts page, where you can post questions, there are banners in the right sidebar that you can click on to take you over to the Battle Plan, which by the way, I put a POFU live banner on the page today that will take you over to our live event, which was going to be held in Denver, in October this year. And we have, we had a really good first live event last year. And so this year, it's going to be POFU Live 2019. But those of you who don't know what POFU Live or POFU means position to fuck you. Maybe we could talk about that in a minute. Maybe a little crude. But there's a reason that we use that as kind of our slogan.

So with that said, Oh, yeah, Battle Plan. If you have any done need for done for you services, which come on guys, who doesn't? You know, one of the things we teach a lot of times is not to do all the damn work yourself. Otherwise, you're just you're you're your own boss if you're doing your own work for generating money, but you're still trading hours for dollars, essentially. And one of the best things that you can do for your businesses to unload the work, remove it from you. And you can do that either by delegating work, hiring virtual assistants, or employees and learning how to delegate work or finding third-party vendors that can do the work for you which we provide all of the methods that we teach, as done for you services in our store at MGYB.co, which stands for Make Google Your Bitch. So go to MGYB.co there's a link or a banner in the right sidebar on this page as well, that will take you there so you can see the done for you services. And lastly, I think I'm doing pretty good fulfilling and for Adam. Lastly, join the mastermind. If you really want to take your business to the next level, the mastermind is what it sounds like we don't just have a bunch of training in the mastermind, although there is a bunch of training in the mastermind. It's a community of like-minded individuals that are all trying to grow their businesses primarily through digital marketing. And so that the real value in my opinion is not just all of the training, and all of the discounts and all of the first opportunities that new trainings and new products and all of that I think the real value is truly the actual masterminding with other successful and aspiring, you know, people that are ambitious, in other words, people that are trying to grow their businesses and get the most out of life that they can. And it's I think it's a great community. We have a Facebook group where we chat on a regular basis about all various types of topics, not just digital marketing, but all different kinds of things. So I would highly encourage you to come join the mastermind to how to do guys you guys want to add to that?

Marco: No, I can Awesome, man.

Bradley: Sweet

Chris: if you want to POFU Live ticket. People should better hurry up. You can get them at pofulive.com. Probably somebody can drop the link. Yeah. And you're like, I'm super excited, especially for the VIP Plus package. Because like the live event that we've booked this special extra day. Oh, man,

Bradley: can we all get together? Did we tell what the live event is? I didn't know if I was no,

Chris: no, no, no, keep it keep it that it like the one?

Marco: Let's Let's wait.

Bradley: So I can't. So we can't tell what the VIP event is not the admin. Oh, no, you know what? It's on the damn sales page Or on the sales page, I can see it

Marco: loving that people go to the sales page. Okay, the live event is and go to Denver.

Bradley: It's gonna be awesome. I think it's gonna be awesome. So yeah, go to the sales page, pofulive.com. And you can see what it is. But the VIP event we booked the venue for that. And it's going to be a hell of a lot of fun. I'm really looking forward to that. So Denver's supposed to be a fun city. I've never been but looking forward to going so. All right. Let's do it. Uh, yeah, I guess let's get into questions. Um, nothing else to announce guys, right.

Chris: I don't think so. Okay, well, that's the POFU Live sales page. Let me close that out. All right, here we go. I'll zoom in a little bit. By the way, there is no storms brewing here. So I think I'll make it this time. Last week. It's suck because I got booted off like, within I think 20 minutes. And that was primarily because of the power going out but there are no black clouds outside today. So hopefully everything will go fine.

Bradley: Okay, I'll take that as a note.

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When Is The Availability Of The MGYB Service That Helps Hiring VAs?

Bradley: Okay, Fitz asked seven days ago. And I think that was because it looks like Marco had been commenting. So I'm just going to start after Mark was the last comment. He says, When will we get the service to help us hire VAs come back to MGYB? That's a good question. That's something that we probably we've talked about doing that reopening that up? I don't know if when we're going to do it, though. That's a good question fits. I think we probably should, but it requires a lot on our end to find and screen VAs, you know, and put them through the interview process and all of that. So typically, we only offer that when we have to when we have a need to hire and we fire up the hiring funnel. And we end up screening, you know, and interviewing several at a time, virtual assistants or you know, a VA and then we end up hiring one or two usually and then all of the other candidates that were qualified, then that's when we will open that up and say, hey, look, we've got some candidates that are available that have you know, passed all their all of our tests and interviews and such like that. And then we'll make it available. But it's not something that we have a steady stream of because we're not constantly hiring. Fortunately, we've gotten to the point where we are pretty well, pretty well manned right now. So

Marco: even when we opened it up last time, it was only in in the internet, it was only offered in about in the mastermind. That's true. And I also all we also offer to train VAs, but again, that was only in the mastermind, that that's who gets it and I keep telling people the place to be is in our mastermind because you get the most benefits. I mean, from aside from everything that you mentioned, things like this where people are needing VA and we had some train vas and we just offered them to to our mastermind. I mean, it's just a perk and that's who gets it the list that we had that went pretty quick. But again, our mastermind is the ones who scooped it up.

Bradley: Yeah. So and I think that's what cities he was going to try to come back to the mastermind anyway, so I haven't seen you in there yet, man. Get back in.

What Are The Best Alternatives To Do Local SEO That Has Similar Results With GMB?

next to cinnamon I guess. Sounds like a stripper. So if you're a stripper now the GMB is touching by Google, what are the best alternatives to do local SEO and get similar results? Well, I don't know that you can get similar results with anything outside of you know, using GMB stuff. A, you know, I recommend doing what Marco says now, which is when you're first setting up or trying to verify the listing. If you're doing that on your own. Did you try to get the listing optimized as much as possible prior to verifying it receiving you know the postcard so that you don't have to touch it once it's verified. I have finally Google I've talked about this about three weeks ago, maybe four weeks ago now, one of my longtime clients, all I did was I was in there making a slight edit to their GMB. It's in the pest control industry. But it's a valid legit business. It was a real bonafide address, not even a PO Box or anything. It was like their actual business address. It's a service area business. And it got terminated gets terminated for suspended the GMB did. And I appealed it. And I just got the bullshit reply back this morning from Google saying that it was suspended and that they will not reinstate it due to it not meeting their quality guidelines. And then they linked over to their quality guidelines. You know, doc or whatever, that is stupid, because there is nothing that we did on that page. And there's nothing about that business that violates their quality guidelines, none whatsoever. And so I sent a reply back saying, you know, please explain there's, you know, this is a valid, legit business that has not done anything that violates quality guidelines. Now I know I'm not going to get a response. So I already emailed my client to tell them we're moving on, we got to move on to plan B, because it's likely that it will never be reinstated. So Plan B is to go out and create a fake parking listing, you know, which sucks, but I'm going to get a listing created in the same or verified in the same damn zip code. So that then all I have to do is I mean, it's going to suck because I've done it been doing SEO for that client for like seven years, I think. So we've got like literally over 600 and some citations or maybe even more than that that are going to need to be updated. And it's going to be a really tedious process, but it's the only thing that I think that can be done in order to get his GMB back which is just dumb. So as far as Is there anything else that you can do? No, I would recommend if you're starting a new listing, try to get it set up and optimized as much as possible before it's verified so that once it's verified, you don't have to touch it anymore. I have not seen any suspension to occur from doing GMB posts. But doing anything else on page can suck, can cause trigger suspension, okay can be uploading a photo as an owner or a manager. If you're uploading a photo, you can upload photos to a GMB by the way as a Google user, not as a manager or an owner. In other words, especially if you're a local guide, or if you have personas that you built out using something like BrowSEO, for example or Ghost Browser, and you have some, you know, Google profiles out there that have some history and that kind of that it seemed like they're valid, they're not, you know, then you can upload photos that way to an actual GMB listing. But I wouldn't do much with the GMB website, I wouldn't do much with changing information like the business description or hours of operation or anything service areas or anything, once you have the initial things set up, at least for now, eventually, maybe it'll get to the point where you can we can do that kind of stuff again, but right now, it's just google still on a on a rampage. And it's a bloodbath, and it's just not something I bed because you could lose it.

Bradley: I mean, the other things that you can do would be local SEO, obviously, you can do pay per click marketing, Google AdWords can be incredibly expensive. It can, it can also work very well. But it can be really expensive. You can set up the Bing Maps listing, but that's not something I get a lot of traffic from or leads from. I'm sure you guys are aware of that. And then you can work on organic SEO, I don't get a lot of really good results from organic SEO for local businesses. Because they typically, you know, they're buried now, especially depending on what kind of business it is. But for most contractors, which is primarily what I work with, there's almost every industry now has the verified or Google guaranteed, like Carousel of ads above, like at the very top, and then there are ads, and then there are maps. And then like, you know, you've got to scroll two-thirds of the way down to the page even get to the organic listings. So you know, Google's trying to force more people into paying, which is why they have there are Google guarantee ads for service, you know, service type providers. And then there's the ad section and now the map section, which, you know, I unfortunately that don't probably end up going paid to I think, think that's part of the ways that they're going to end up getting rid of spam is forcing GMB to become a paid listing.

So, you know, I probably didn't answer that as the way that you wanted to, I would just suggest that you do, you know, hope more of a holistic approach for marketing as opposed to just relying on GMB for leads for a business. Right. So that would include Pay Per Click marketing, not just in for the search, PPC, but also you can do PPC ads for Bing search, which also is the same platform as AOL. Believe it or not, some people still use that not many, and Yahoo. But you can also set up remarketing, you can set up Facebook ads, content marketing, press release marketing, which is called inbound PR marketing, right. So those are all different things that you can do to create more of a holistic marketing approach something that is more than just relying on maps SEO. Marco, you want to add to that,

Marco: I mean, you can still do local GMB. Right, it's just that what you'll have to do is you'll have to work through your clients GMB with the understanding that if you get in there, and you do something, just whatever Google is really touchy that it might get suspended. So the client has to understand the risk and that it might not be recovered. Now, when I run into something like that, when a client suspends or what I recommend, when you have a client suspend the GMB is have the client, talk to Google. And if you're going to go in and call Google and talk to them, act really stupid and ignorant and you don't know what the fuck was going on. You hired this guy, he took your money, just do whatever you have to do to get that GMB recovered, because that's somebody's livelihood. Right. So that's something that you have to understand in the local space. Most of the traffic, as Bradley just said, comes through that three-pack, it comes through those listings, it comes to those calls. Now, of course, it's things that you could do organically, to push that up. And if you're working on a local GMB level, local GMB Pro, those methods that are taught in that training, they still work. And if you push on that with an RYS stack, press release stack behind it and the link building behind that it's going to push it up into the three pack. The question is, are you going to have that property to push up into the three-pack? It's not likely you could have it I mean, the methods that Bradley taught prior to all this, it still works, go to the post office, yet a post, post, peel box with street address, push that up into the three-pack, those methods are still viable. The thing that we can't do is verify businesses anymore. I mean, MGYB we did it for we can't do that anymore. And the thing we can't do is since they were Yeah, they have spammed addresses they were they were just totally fake addresses, sometimes empty fields, garbage cans, we would verify anything, it didn't matter. You can't get them back, you can't recover those. And so what do you do? You're stuck out there with nothing. So it depends on what you mean by local SEO, and get similar results.

Bradley: Yeah.

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Will Google Penalize A Partial Matched Domain?

Yep. Okay. So next is Gordon Gordon. What's up, buddy? He says, Hey, guys, thank you very much again, for the help you provide. You're welcome. You said last week's session was cut very short by storm. So I'm posting my question again. Okay. Thank you, because otherwise, it would have gotten Miss Gordon. He says, if you've already gone back and covered last week, missed questions, please just ignore this. No. And I have not. You mentioned previously, that was not a good idea to use a keyword match domain for a local business site. But if you use something like top local plumber, com or top local plumber is not a keyword you intend on targeting? Where you tend to target excuse me, will you still run the risk of a Google penalty when you optimize the site for targeted plumber related keywords and the specific geolocation just because you have plumber and the domain name now, because, you know, that seems that's natural that what I was talking about was an exact match. So a lot of times, you know, you can use a partial match keyword, because a lot of times the service will be part of the brand name, right. Like, you know, Joe's plumbing, for example, right plumbing is part of his name. But what I'm talking about is not using exact match keywords, if you want to rank for you know, I use this example all the time, but plumbing, Fairfax VA or plumber, Fairfax VA, like, if you had that exact match domain, that's what's real can cause the filters, right to be a bit more sensitive, that can cause Panda, Panda type penalties, really, over-optimization penalties. And that's because it essentially you've already got you to know, you're you're putting up red flags, saying that you're already a, you know, an SEO, in other words, you're starting off with everything that the bots look at, from that point forward from the moment that they come to scan your domain, it's through the lens of it's like an SEO Slanted Lens, right? Because it knows that it's an exact match keyword. And so it just makes running you you run the risk of all of the additional optimization that you're doing of over-optimizing, right, but a partial match isn't quite the same. Because like I said, a lot of times brand names will have a partial match keyword as part of the brand name. And that makes perfect sense to do. So whether you're adding like city, like the location as a partial match or a product or service, especially for local, then it doesn't really matter as long as you're not just combining the two is my point. So, you know, again, now, if you already have plumber and the domain name, then, you know, just keep that in mind when you're creating like your URL structures and things like that, especially if you're siloed your site, which you probably should, you know, you I recommend going with the virtual silo now as opposed to the physical silo, we've talked about that in the past a physical silo is that category slash post name, permalink structure and WordPress where you visit, literally see the silo structure, the hierarchy of the categories within the URL, right? That's really unnecessary. I used to build all of my sites that way because I liked seeing that hierarchy in the URL. But now you can actually, it's better off, in my opinion, to have a shorter URL. So if you just go with the posting, permalink structure, then you can avoid having, you know, multiple occurrences of the keyword within the URL, which can cause issues too. So just keep all of that in mind. But no short answer is you're at you should be fine if you're just using a partial match keyword, or and I say keyword, but it could be like a location and the domain as opposed to actual keywords that make sense. You know, I've used this as an example. But like home pros could be a generic business name for general contractors or remodelers or deck builders or, you know, pretty much any sort of home service type contractor home pros could be a brand new, so you could put like the city name, like Fairfax home pros, right could be a potential name for any type of really any type of contractor that's in the home service industry. And so that would have the location modifier as a partial match keyword. Right, but not the actual service. But you could have like, you know, plumbing pros could be a plumber, you know, so you could, in that case, you could say, you know, Fairfax plumbing pros. Now that case, I would say that's a little bit too close to being over-optimized. You see it, I'm saying so just try to find something that would be maybe a bit more vague or a lesser, a less common type of term that is synonymous with what you're trying to promote, to make it to where it's not going to over-optimize or tripping over-optimization filter for everything else that you do on-site. That's all I'm saying. Was that clear as mud or what?

Marco: No, that was clear. Okay. Be careful with over-optimization. That's all.

Hernan: Bradley.

Bradley: There's Hernan you're tardy, man.

Hernan: I'm sorry, did I completely lost track of time launching Facebook ads campaigns? I was in the vortex. So I do apologize.

Bradley: So what you're saying is if the Hangouts isn't as important to, you know, no, no, I think

Marco: you'll be I think he's using code because Adam used to call it running in the woods running in the woods.

Hernan: Yeah, right. Right. For me, it's launching campaigns. Right?

Bradley: That's it.

What Is The Long Term Benefit Of Press Release For A Site And GMB Listing?

Alright, the next question from Gordon, he says, if you've already got, let's say, since most sites that the press releases are destroyed, we will purge the PR in 30 days or so other than a short term bump of SEO juice or traffic, what is the purpose or long term benefit of press release? For a site or GMB listing since the benefit appears to go away after a month or so? Well, we've covered this in the Local PR Pro and in the mastermind and stuff like that, I'll tell you kind of on a more conceptual or higher level. First of all, when you're you should be stacking, we just covered this a neat little last MGYB webinar that we did last week, by the way, last Thursday. So if you go to the mgyb.co/store/webinar, you can see it, you can also go to our YouTube channel and search for PR stacking, or press release SEO, either one of those, and you'll see the video that like Marco and I did an hour long webinar where we talk very specifically about how to get the best results with press releases. So if you're doing the press release stack method, which is daisy chaining, press releases together, then the idea is to find the press releases that do not purge for example, like on Press Advantage, it would be the press releases that are published on that domain, or Digital Journals, another one and there are others. But find the ones that do not purge and use those as part of the stack, right so that you're essentially daisy-chaining them together. Something else is press releases, I think should be an ongoing method, something that you continually do. You don't have to do them, you know, all that often. But as I suggested in the webinar last week that I, for all of my clients, even my lowest paying clients, they're getting now at least two a month or higher playing my most of my, my average client gets one press release per week. And I know that seems like a lot. But I do that because they're really, really powerful. And, you know, we the way that especially that we talked last week in the webinar, which again, you guys can find that on our YouTube channel. It works really well to come to us to constantly publish press releases, right? You silo them together, or that you step we talked about the PR silo stack last week, which is something new. That's working well, I've been testing that for several weeks now and it's been working really well, then that's how you won't, you'll end up preventing the juice, as you mentioned here from disappearing. It's funny, but when we first came out with a local PR pro method, which is shit, that's probably two years ago now.

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I had done a whole lot of testing initially, and so did Rob. And it was funny, because once we had fully proven the process or the method that it worked, and we were able to duplicate it across many different properties. I tested it on 15. I know Rob tested it on many as well. It was funny, but I kind of kind of really stopped publishing press releases for a lot of the properties that I had used in proving that, you know, and testing and proving the method. And it was funny because about I taught originally to PR stack link to the top local PR that was published. So in other words, if you were to if you were targeting a local, and it was called local PR Pro, so if you were targeting a local keyword, a lot of times you would find a particular one of the media sites that it was republished on would rank really well for a local term. Right, so your press release would rank on one of those published domains. And in my case, for a lot of the sites that our clients that I have in Virginia and the lead gen sites and things like that, we had an NBC 12 or something was one it was Richmond, Virginia NBC affiliate website. It was their affiliate website, that would it would publish on. So in other words, it was a local Richmond being the capital of Virginia, that one typically ranked very well for any sort of local Virginia business that I was trying to promote press releases. So originally, I would say we would link within a PR stack to whatever the top local ranked press release was in the stack. But then that's when I found out a couple of months later that they purge. And how did I find that out? Well, because of all of a sudden for things that were kicking ass rankings, especially maps listings, that we that I had pushed with nothing other than press releases. After about three months or so I saw started seeing a lot of those dropping off or falling, you know, several positions in maps. And upon investigation, I found out that most of the press releases that we had been linking to within the stack had been purged from the sites. So that's why I added some additional training to the PR pro method, which was to only link to PR is that don't get purged. So find the publication sites that don't get purged use those in the stack or setup redirect links within the press releases, like a domain. So you can do custom domain redirects or you know like you can use the pretty links plugin and your own domain or something like that. So that you can one day purge, you can go back in and change the target or destination URL within the redirect to another press release. That is still published. Now, I don't recommend doing that. Because if you're doing this as an ongoing thing, you're going to constantly have to go back and edit redirect links. And think if you're doing this on a regular basis that is going to compound they're going to accumulate to where you're going to have more and more and more redirects to edit as time goes on. And so that's not an efficient way to run a business. So your best bet is to just find the press releases that don't hurt. As I said, press advantage it would be you can link to the media page of the organization page, you could link to the press releases published on the press advantage domain, you could link to the digital journal. And you can also look through there are a few others in there as well that you could find, if you do any of the upgraded services as you know, Yahoo financial, or, you know, yahoo finance or whatever, or AP news or anything like that a lot of the times those won't purge either you can link to those also. Okay. So once again, the short answer is continually posted PR hours, but use the date the silo stat or the stacking method, preferably the siloed stacking method again, go watch the webinar that we posted last week, and link to the other press releases that aren't going to purge. Right. It's a good question, though, Gordon,

Marco: I think that the great part of this is that you get that media room. Right? Yeah, and all of your releases get published, or that you get a blurb in that media room. And so when you when you're doing link building, and you link build into your organization page, as they call it, in press advantage, all of the press releases that are in their benefit. And everything within that press release is linked to also benefits. And it ends up in whichever whatever syndication pages are still active, right? Because the other is are either up, there'll be a forum for not found, or whatever area you're going to get that because they've been they've probably, but the idea is that that the ones that haven't parts, they keep benefiting just from that just from link building into that organization page or that media center.

Bradley: There you go. So there it is, by the way, just go to YouTube, you can go directly to our channel and search our channel and you'll see it there. But you can also just go to YouTube and type in PR stacking. And it's the first video or if you type in press release SEO. It's the fourth or fifth video. So again, guys, just go check that video out. It's it was an hour and one minute long. We just streamed it five days ago. And it's very, very powerful method.

Hernan: And while you're at it, you can also hit that subscribe button because damn

Bradley: right you can

Hernan: Oh, yeah.

Bradley: All right back at it.

How Would You Handle A Know-It-All SEO Client Prospect?

Muhammad's up. I think we have answered this question in the past, but we'll answer it again. We've got time. Hey, guys, I'm talking to a prospect is presenting a challenge. They're interested in what I have to say. But at the same time, they're annoying, you know, the kind of prospect that read an SEO blogger too, and thinks that they're the bee's knees. They think they know it all. And normally I would just to walk away way but this guy came to me and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through my showing how much more I know. Is there a smarter way?

Henan: Run like the wind!

Bradley: Yeah. Honestly, I, I know. Muhammad, you've kind of answered your own question. Do you know that? If they're a pain in the ass now, no matter what you do, they're always going to question it, because they're always going to suggest that they know a better way or that they know more. Right? So no matter if you brute force your way through it now, as you mentioned, and kind of bludgeon them over the head with what you know how much smarter you are, or how much more SEO knowledge you have than them, then again, all that's going to happen is it's going to quiet them maybe for a moment, or two, or day or two a week or two, maybe a month or two. But they're going to come back. And second guests are question what you're doing, you know, going forward at some point in time, they're going to think they're going to read another SEO blog post or two, and come back and question. And it's funny because this, you know, after the question about PR press releases, I was actually doing some searches on Google the other day about press releases. And I saw like an SEO Roundtable, a post that was just published in the last few months about that was specifically a post from the I guess the Google Hangout that they do with, you know, Robert molar, or whatever his name is Miller or whatever the hell His name is, and the Google Gods on a weekly basis, or bi-weekly basis, whatever. And, you know, they republish those, like highlights from that on a lot of the SEO blogs. I think it was SEO roundtable specifically. And one of the questions that it was just a short clip from the webinar, but it was basically saying press releases don't work for SEO. And it was Google, like Robert Miller, or whatever the hell his name is the one it was saying. And so they highlighted that in a blog post on SEO roundtable about our press releases don't work for SEO. Yeah, well, that's bullshit. I love it when Google says stuff doesn't work because that usually means it does work. And they want you to stop doing it because it works. Right? That's why they say, oh, it doesn't work. So it's funny because, you know, your, your client or prospective client here will go read it, especially like, for example, in all of my SEO strategy, like methods for all of my clients, press releases are a part of the strategy. Now. It's, there's no, it's not an add on. I mean, it's an add on service for existing clients that didn't have it. But for all new proposals, it's part of my SEO retainer package, right, because it's just part of what I do. It's a foundational method. And so if I had a client that came to me and said, Well, I see press releases, I saw on an SEO roundtable blog posts that Google said the press releases don't work for SEO. You know, that would piss me off. Because I know for a fact that they do. And they do work, right. And so my point is, you're no matter what it is that you say or do now, if that's the type of a client, or business or person that's going to, you know, continually brush up on SEO blogs and try to expand their you know, what they think is their SEO knowledge, they're always going to come back and question what you're doing. So personally, like, like, Ron said, I would tuck my tail between my legs and run away.

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Hernan: Yeah, I think I think it's like, I think that you're totally right, Bradley, and, and this comes after working with several of these types of guys. Right? And I think it's, it's, it's like a disposition, like, they're, they're already starting the conversation with that disposition with that attitude, if you would, right. So it's gonna, I mean, you don't need to prove your worth to anyone, like, the reality is that people need to be educated, your job is not to educate a client, or how awesome you are, it's just like, you know, do your job, because otherwise, you're like, that's double the amount of energy investment that you need to put, you need to put energy into working and making things work. And you also need to put energy on explaining what you're doing. And, you know, it's just a waste of time, in my opinion, so you know, there's, there's a lot of clients out there. That's, that's the that's at least the position that I take when something is not entirely right. And trust your gut feeling Mohammed, like, you've been doing this long enough, and you've been having great results. So I would trust your gut feeling on this one. Because from the perspective that there's a lot of clients out there, so it'll be my take on it. You know, my,

Marco: my answer to that goes until this guy, why the fuck is he wasting your time? If he thinks that you're the expert, if he's coming to you, as the expert in the matter? Why in the fuck is he giving you his opinion? The fuck you care? I mean, just Just tell him off, man, this is so ridiculous. You go to the doctor and tell Hey, during the operation, you might take me off the end. Just I can tell you what you need to do next. Who the fuck does that? No, Mohammed? No. I mean, you know, the fuck away from this guy. tell tell him No, no, go keep reading your blogs, and I'll just go my way. And we're good. That's it?

Bradley: Yeah. And the best way, as I said, is just, you know, don't argue just, I would run away from that, that prospect anyways. But the point is, is just you just show results, you don't have to explain methods. You know what I mean? Like, you can just say, look, this is the kind of results I can get, show portfolios, you know, showcase how the type of results that you can get. And that's it, that should be all the explaining you need. Right? And if somebody wants, you know, you don't, like Marco said, you don't go to the doctor and tell the doctor how to do their job, or you don't go into an auto mechanic and tell them how to do their job, right? You just you go. And if they've got, if they've got a good reputation and for getting results and fixing cars, then you go and you give them your damn car, you know, I mean, so you gotta treat it the same way. So I totally agree with what both of them said.

Where Should You Focus Your SEO Resources If You Have A Wholesale Real Estate Business?

Ernest says, Hey, guys, thanks for the free live. I hope to join mastermind on my business to become self-sufficient. I'm following the battle plan for a new site. I boarded the press releases syndication network and backlinking in the last week I wholesale real estate in a media market. Okay, cool. So it's good business. Any suggestions on where to devote most of my resources, I plan to finish a battle plan in the next two weeks. Thanks for everything. Yeah, drive stack? Absolutely, it's going to be a part of that, in my opinion, that's foundational, once again, so press release syndication net, like again, that just like the battle plan, says, syndication network is a great start, and in or press release. But as I just mentioned, a press release, great to announce when you're starting a new website, or a new business, or whatever, it's kind of announcing it to the world like, Hey, this is a new web property or a new business that's being started or whatever the case, may new location, opening up whatever. But then, you know, you should start factoring in press releases as an ongoing strategy. Number one, backlinking to the syndication network, to the press release, or the organization page, preferably, is a good strategy, but also remember to, you know, maybe months to get a drive stack, right. And then also, you're going to want to build backlinks to the drive stack. So those are some of the things that you can do now, you know, this is not SEO related, but I can tell you that I'm getting good results with pay per click marketing for in the real estate industry, you know, for for flipping properties, essentially, I'm getting good results with PPC marketing. And so I would, I would suggest you take a look into that as well, because it will, you know, SEO may take you a little bit of time, especially if you're wholesaling houses, I mean, I'm assuming you're wholesaling houses, but I don't know that to be true. But that's a little bit more competitive than perhaps the business that I'm in. So it may take you a little while to get some significant results with SEO. Whereas with the pay per click marketing, you can get results almost overnight. And also be sure to set up remarketing. You know, like a use Google Tag Manager. Go, there's training for that that you can find on YouTube and all kinds of stuff on how to set up Google Tag Manager. Create a remarketing list, you know, you got to add the remarketing tag in Tag Manager. All of that but then set up some remarketing ads, the Google Display Network is much much easier to set up ads on now than it's ever been. And once you start once you get over 100 people on your remarketing list, so 100 people that have visited your cell seller lead capture page, which is I know what you're doing if you're wholesaling properties, right. Then once 100 people have visited your page, you can start serving remarketing ads. And those tend to work really well too. Because if somebody lands on your page but doesn't convert, let's say that they don't turn into you know, they don't submit their information for their about their property, then you can follow them around the web for as much as 540 days with remarketing ads saying like you know, reminding them that you're there and that you're willing to buy their property. So it makes sense. So again, it's a great way to get conversions out of people that have visited your site that didn't convert then, but at a later date when time and circumstance have changed their situation. And they're ready at that point to make that sale that you know, to sell their property possibly to you. You want to constantly remind them that you're there. Does that make sense? So remarketing is really really important for that business model. I think it's important for all local, all businesses period anymore, guys, there's really no reason you shouldn't be using remarketing. And Hernan can speak to the Facebook side of it. But specifically for Google and SEO and stuff like that I would recommend looking into PPC and certainly remarketing.

Hernan: Yeah, totally, totally 100% agree with, with what you should stay there because we're trying to get as many touchpoints with the people that are coming to our websites as possible. I read the other day that I think it was for I think it was like for consumer electronics, which is a really hot niche, right that people like buy stuff online all the time. I think that there was a there was this calculation made that people need at something like 32 touching points at this point to make a purchase from the first point from the first starting point all the way up until they purchase something 32 touchpoint. That's a long, that's a long cycle. And we're talking about consumer electronics when we're talking about real estate in general specific wholesaling. The lead time is like, it could be six months, it could be a year, you know, so people are going into system right now. If you're capturing leads, they might not be ready to pull the trigger a year from now. And that's fine. You know, that's the lay of the land. So yeah, I totally, totally agree with what you're saying not only in terms of PPC and in terms of remarketing retargeting on Facebook, right? Like, you know, even if it's if it's like a low budget type of stuff, you know, you're leveraging really qualified traffic from Google, which is usually really qualified if people are like, inputting their queries on search, and they are clicking on your website and visiting, they're really qualified, and then you can follow them around with the GDN, the Google Display Network, and the, you know, Facebook as well. So it's pretty cool.

Marco: I don't see a drive stack on the list.

Bradley: Well, I did mention that I told him, You gotta drive stack.

Marco: Next Yeah. And then, but the order of progression is, for the rest of you guys. If you're going to be ordering the battle plan and looking into it, if you want to, you want to verify that it's we did the entity, a webinar, right, where we talk about this, it's your syndication network, and drive stack, you order those and as soon as you get your syndication network back, you put that with your drive stack order. So that then you're when you hit your drive stacking and G site with the press release, everything will benefit everything attached to that drive second, and G site will benefit from the press releases, the press releases should be a stack, and then behind that link building. So that's I mean, that that's really the order that the link building you should order, like at the very end when everything is set up, right, ready to go that first PR is ready. You hit it. And then once your PR stack is ready, right, four or five down the line that's around three or four is when you get all that Google love starts coming in. You hit it again. So that everything it creates like a what that duty is to call it a slipstream, right. Yeah, Link link stream. I think it was Becker. I'm thinking, Alex Becker, but he's a slipstream. So credit where credit is due he is the one he's the one who used to mention that too when thinking of linking this way, so that you're shooting a straight stream of link building juice into that drive stack and G site. And then everything that's attached to it, right your money sites, your inner pages, even and even your Google site will benefit from everything that you're doing. So hopefully, you'll take this and try to work that in so that your next PR will benefit everything that you do or your next set of PR, and your link building will benefit everything in that stream.

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

Agreed. Austin says, Hey, would you What would I guess what type of schema would you recommend on city pages that do not have separate GM B's, which actually create citations or profiles for the city pages? Well, I don't know if it's just a page that's highlighting a city like for example if you've only got one location, but you're and I'm just assuming that this what you're talking about? Because you say you're not you don't have separate Jimmy's, it's probably a business that is targeting multiple locations, but it might only have one physical location, right? Well, that's perfectly fine. You would want to use organization or corporation type markup schema markup, which that can go site wide or global. Right. And in that case, I you know, I, I don't know that I would do individual. I don't know that you can even do local schema unless it has its own physical location that's corresponding with the location that you're trying to mark up. That makes sense because I've never done that. But organization or corporation markup could be something that you put on the site sitewide for the brand, essentially, that's branded markup, right? There are two different types. There's the organization, there's Corporation, just go figure out which one's the better option for you. And then I would put that site-wide, as far as what you could do on the city pages, you know, with the different types of markup that are available now, like article markup, image markup video markup, there are all those things that you could do on the pages to try to get squeeze more power out of them. Without it requiring local business markup, which requires a physical location, right? Local Business markup has to have an address associated with it, right. And that's so that so again, you don't want to use local, you can't really use local markup on individual city pages unless they have their own. And I'm using air quotes, but the physical location, that makes sense. So I would, you know, I would, I would just go stick with organization or corporation markup for the brand that could be site-wide like it could be a global type of schema markup. And then you could do content markup, with you know, different elements of the page could be marked up to help try to squeeze more power out of it. As far as citations, now at once again, you don't want to create, you know, really create citations unless something has a physical location, right? At least not the way that we talk about citations when it comes to local stuff. When you can create co-citation that's different, but we're not going to get into that right now. But what I'm saying is, in he says, By the way, loving the press advantage, I'm unlimited plan, you all turned me on to last month. Well, that's great. And so here's the thing, you would only need one brand page, right? Let's just say that. And again, I'm just making an assumption here that you've got a brand that you're trying to promote. It has, let's just say one physical location, but you're trying to promote multiple locations or cities to where you're getting traction in SEO for terms that are associated with those location modifiers, right. That's what I'm assuming you're trying to do. So what you can do is again, go back and watch the PR stacking webinar that Marco and I did last week. And you'll see what I'm talking about when I talk about the PR silo stack. Right. And so you would want to silo your website correctly. And then you can start using your press advantage unlimited plan that you, you're glad that you got and I'm glad you got it as well, to start using press releases in the same way that you would silo your website, it's called theme mirroring, right, you mirror the silo structure from your website, you press releases, and also do it with a drive stack. Same thing with the folder folder and file structure within your drive stack and your Google site. Right, you want to mirror all of that together and then use press releases as a as a great strategy for link building to kind of help push the power of all that and you can string those together to where you can create PR silos when you only need one organization page, right? One brand page for that. So yeah, I wouldn't try to create multiple brand pages that for different locations, because you don't actually have a physical location for those. So you wouldn't want like citations that because the citations would you know, mean that you're going to have a physical address, or at least a city state zip. And I wouldn't do that, I would just go with one brand page and then create silo structure and use that to kind of push into those other areas. Right.

Marco: As far as the schema, there is the city and place schema can get ridiculous when you start looking into it. But there's also a when you do city and play schema, you could do service, you could do product and brand. You can do man, I was just looking at this the other day, you can do areas area, sir. If there are departments, you can do departments, you could do legal names, you could do a location schema, oh, no, sorry, you can't do location. Because that that requires either a place or a postal address. So that's what you have to be really careful with this. But there are tons of ways where you can mark up your city page without having to go with location. Yeah.

How Do You Create A Blog Content For A Lead Gen Site Targeted To Real Estate Photography And Videography?

Bradley: So next question is Hey, guys, I'm back with my photography lead gen side, I've decided to go after the real estate photography and videography niche, essentially making a promotional video for properties. My question is, how do I create blog content for this niche. I understand that you should make content that appeals to the people in your niche with the power to link to your articles, but it's a bit of a stretch with local businesses sometimes, yeah, you just kind of get creative and try to think about, you know, how what what could be useful whole to people that are in that, you know, like, for example, people that are looking to buy or sell real estate, right, that's what I would do, I would come up with content for people that are looking, you know, helpful content. So like how to stage homes, right how to prepare homes for fast to sell faster, to be more to have more curb appeal, right? How to, I don't know how to maybe for by people interested in buying real estate, you could do content on you know how to improve credit scores, how to get the find the best loan rates, or mortgage rates, you know, different types of mortgages, you know, all those things that are related, and they would be useful information to somebody that would be buying or selling real estate. Does that make sense? If that's what you're doing, if your target market is realtors, then I would talk about marketing like that I would be blogging about marketing and marketing principles on how realtors could get better results using various types of formats, media, you know, that kind of stuff and combining all of them together. My point is, who is your audience, if your audience is a buyer or seller, of real estate, so like an end-user, or property owners or people that want to be property owners, right, which would-be buyers, then you want to talk about way, like in my opinion, you would want to have helpful content on how to get better and faster results at selling their properties. Like for somebody that is interested in listing a house for you know, putting their house up for sale or land up for sale, whatever the case may be, or and then likewise, for buyers, same thing, like what could you educate potential buyers on on how to get make the buying process easier, how to get the best deals, how to negotiate you know, all those kind of things. But again, if your target audience is like real estate professionals because you're providing them with property listing, photo servicing or video videos for, you know, like virtual tours and stuff like that, then I would talk about marketing stuff and how to get better results. With with marketing for real estate stuff. Does that make sense? So that's what I would do. Just think about who your audience is, and what would be helpful to them and create content around that. By the way, I don't recommend that you do that. What I would recommend you doing is finding somebody that is good at that kind of stuff. Like if you're doing blog content, find a good writer that has topic, you know, experience with that particular topic. Because they're going to have that ability to find stuff that's helpful to that industry. Go to up work. Look for people that are real estate writers, for example. You know, blog writers and article writers that are have experienced in the real estate industry, because then it takes the burden off of you to have to come up with all of those ideas and puts it on them and that's what you pay them for. So it makes sense. Good question though.

How Do You Change A GMB Listing's Name Without Compromising Its Current Rankings?

Brian says wondering how to handle this. My client is a local franchise store. Six months in business citations are messed up because I added a primary keyword to the company name and the GMB listing. But that keyword is not on any citations that GMB is listed as brand name plus city plus keyword plus city. Wow, that's pretty spammy. I'm surprised it hasn't been suspended yet. But anyways, his GMB is ranking great for the main keyword in a metro area. But the citations show his name only his brand name plus city without the keyword My concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to make to match the citations. Not only that, but right now if you try editing your GMB name, it's likely it will be suspended. Especially because it's already spammy In my opinion because you do have too much stuff in there. And if you try to change anything on a listing that could potentially be flagged as spammy anyways, that could trigger the suspension. So I would recommend not taking it out, you know, six months ago, I would have said, Get rid of that extra keyword in there because it's spammy. But you know, I right now, I would recommend not trying to edit it. That said, so add the keyword to the citation listings, you can. But you know, personally, I think you're being a bit too spammy this way. Like in other words, I wouldn't recommend ever doing those guys adding the keyword to a brand name just for the sake of SEO, because it's not the actual brand name of the business. Right, if the business's name is is whatever the company name is, then I would have never set up the GMB that way. Now I understand where you're sweet, you know, you squeeze the keyword in there for a reason to get better results with the Google Map. But that's not a really valid reflection of the company or the brand name, is it. And so what I'm saying is you've already got you've already done that you can't take that back. I mean, you could but it's very likely that the listing would be suspended if you tried to edit that right now. So you're pretty much stuck with that right now. So you're saying Should I go out and try to update the published citations on the web to now include that name? Well, no, because it's not a true representation of the business right. And again, you have created invigoration or site NAP data issues, right? There are discrepancies there, which can cause problems. So you know, I don't really have a good answer for you there. I would leave the citations the way that they are. Let's see.

Is GMB is ranking great for the main keyword in the metro area? But yeah, so I would leave it as it is man. And actually what I would do is continue building citations with just the brand name the way that you should write and then at some point in the future, maybe the Jambi bloodbath will end. And you could go back and actually change the GMB name back to just the brand name, which is the way it should be really in my opinion, guys, I always recommend that don't spam. You know, you want the brand name to be a reflection like the citations published on the web, including the maps listing as a reflection of the business name, in my opinion, because then it's all congruent. That makes sense. So, you know, I hope that probably doesn't give you the answer that you want. I you know, if it were that you were trying to update the citations to remove that that that name, then I would say absolutely go update the citations. Get rid of the spamminess. But now you're saying Should I go out and make the citations more spammy? And I would say absolutely not. All right.

How Long Does Google Sandbox New Domains?

Don says, How long would you say we gotta wrap it up? In a couple of minutes? Guys? I've got an actual appointment phone appointment in a couple of minutes. How long would you say the Google sandbox in new domains websites for these days? That's a good question. Marco. I haven't tested anything recently. Do we have numbers is still 21 days? or What is it?

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Marco: Yeah, it, it does. It's not necessarily for a brand new website, right. It's just the fact of how much activity you do on it. So that you do trigger that 21 day period, right where the website starts dancing. And then you trigger the seven What if you do anything within that, within that time, especially link building, it can go into a 70 day sandbox period. So now you've extended and if you do anything during that time, it can be permanently sandboxed, which means basically, you'll never, or hardly ever be able to get that website into the first page. The Google dances real, don't like that's tested. We know we've seen it time after time, after time where we do something, you know, drive stack was link building, or maybe even just embed, right we do an embed run and you'll see it starts fluctuating dancing, dropping on and off, in and out. But that's just the algorithm trying to figure out what where this belongs. And however long it takes the algorithms to figure it out is how it's how long your new website will take to rank I've seen them like ranking. And I've managed to rank them in less than 30 days. So it's not safe. Okay, so 60 days, it's 90 days. No, it is the Google dance. There is a period 21 days, three weeks it's in, it's in the patent, you'll see the west side, if you do whatever it is even a change on the page, right? If you go in and start editing the page, or pages on a website, it'll trigger it. And you'll see that it will it sometimes it even drops off the index it looks like and then oftentimes it comes back even better than before. So that's 21 days, 70 days, that you can extend it. And then you can actually literally sandbox yourself forever, where no matter how much you do to it, or what you do, it's going to be almost impossible for you to get out of that. You might as well just take that page down and start a new one and try to rank that. That's what I've seen and tested.

Unknown Speaker 59:42
I'm going to answer that it's five o'clock and I literally have another call. I've got a handle but I want to answer the next two very, very quickly because I didn't guys have got to wrap it up.

Do You Think Google Penalizes GMB Verified Listings That Are Very Close To Each Other?

Nolemkt says in June there was a Google update that knocked my GMB listing out of the three-pack. So I purchased the battle plan v3. A question is I have another verified GMB about five miles away from the same business. could this have triggered a filter and penalize mother GMB? Yes, actually, that could be what's called a pigeon filter issue. I've experienced that, especially if it's only five miles away, that can create a proximity-based penalty. Essentially, if there are two businesses that are two with locations too close to each other, unless you make them unique, more unique somehow or another like stuffing a keyword or a city name, a city name into the title of the brand name to make it more unique, but I don't recommend doing that. So it could be that but without knowing a little bit more about it or researching and I couldn't tell you but that could be part of it.

And I got the damn call coming in right now. I have to call him back in a moment.

What Permalink Structure Do You Recommend For A “We Buy Houses Investor” Niche?

Because the last thing I want to answer Austin's question and he says I work mainly in the We Buy Houses investor niche, I'm an investor as well just recently picked up a new national client. I'm currently building out the new website, what permanent structure would you recommend? company state we buy houses city or company state city, the second one company state city. Again, you don't want to get us especially with the partial match keyword in the domain itself, or the name the company name, which most likely in the domain. Also, I just again, guys, you don't need to be spammy with your URL. You can accomplish the optimization through the title tags and the page content. Right. So like the SEO title, the title tags, essentially, the head is heading tags and in the content on the page. You don't need to put it in the URL, I recommend going with a shorter more succinct URL structure. Okay. Alright, guys, I gotta wrap it up. Sorry about that. I got a call. I gotta now catch a recall. But thanks, Marco for hanging out. And we did our mastermind webinar tomorrow. So we'll see you all then

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Would It Be Difficult To Rank A GMB Listing Organically If You Don’t Set Up A Related Listing?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 244, one viewer asked if it is difficult to rank a GMB listing organically if you don't set up a related listing.

The exact question was:

Hi Guys, . . . Thanks again for helping us customers, your generosity is GREATLY appreciated (smile) . . . . Last week someone asked a question about whether or not it was more difficult to rank a new site for a local business niche and location if you didn't want to set up a related GMB listing, but your answer was about local organic rankings in general and did not address the GMB question (smile) . . Could you please comment on whether it's more difficult, or the same difficulty, to organically rank a new site locally without setting up a related GMB listing?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 244

By April

Click on the video above to watch Episode 244 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is one where I get all hopped up on a bunch of cold drugs and pills and pretend like I'm not sick for a little bit. But this is Episode 244. We're glad you're here. This is your first time joining us. Thanks for being here, you're in the right place. If you are on Youtube, you're kind of in the right place. But you should come over to https://semanticmastery com./HDquestions and that's where you can actually ask the questions and interact. But real quick before we get into stuff, we got some really good announcements, some fun stuff coming up. Just want to say hello to everyone real quick. I'll start on my left. Chris, how you doing?

Chris: Doing excellent as always.

Adam: There's always a good deal. Good deal with your situation. Back to normal in Australia.

Chris: Yeah, it's pretty good. Like, many people think it's chilly because we are like, I don't know, between 18 to 20 degrees right now, which is like 20 degrees less three in Celsius, obviously. But yeah, I like it that way for me to be better. I can work. I can do my projects. I can hit the gym and stuff. I don't have to sweat all day and actually can go out and stuff as well. So I'm super happy. I can't complain. How are you doing?

Adam: Good, good. Except for the cold. It's, it's nice. I'm one of those people man when I get a cold I just turned into like a hibernating bear. I don't want to go outside. off that it's sunny and nice outside. I just want to sit here be pissed off. But yeah, that's me. I'm happy. I'm here though. today. We got like I said some good stuff. But Marco, how are you doing?

Marco: Dude, edibles have great medication. It won't cure the cold, but you'll feel a whole lot better as a cure. what ails you, it'll, it'll make you feel better.

Bradley: We're going to Denver in October, man.

Chris: It's leaving Air France to them in Europe.

Marco: There you go. You guys, you guys are incorrigible.

Adam: POFU Live is going to take on some new weird meaning. So

Bradley: we're going to have the hump day hang out while we're there. And we'll all be big.

Adam: Bradley, how you doing?

Bradley: Good. I'm happy to be here. Excited about a lot of stuff going on with my business and some new stuff we got going on next week in the mastermind. Well, for a small group. Things are good. I started a new business, it's really kicking ass. Somebody's got a question about it. So I'll get to that here in a minute when we get to questions, but it's been really fun. Applying digital marketing to a new business model that's not specifically a marketing business, there's a lot of marketing to it. All businesses require marketing. That's what we do as marketing consultants, right, we help businesses grow by improving their marketing. But it's you know, as a marketing professional, we typically are working on other companies marketing, not so much our own, you know what I mean? Like to grow our own businesses, even as a, as an agency, a lot of the marketing that I've done for my own agency, which really hasn't been a lot has come from word of mouth. And, you know, a lot of outbound marketing, not so much inbound marketing, and it but as soon as we get a new client or several clients, whatever, we end up working on those businesses, right, so we help other businesses grow. Instead of a lot of time growing around, of course, the more clients we get, the more we grow. But it's just interesting to start another business where I'm generating leads for my own business. And it's an in applying all that I've learned, and kind of perfected over the years to my own business. And watching it grow rapidly, which I've done for others, but not so much myself. And it's just really interesting to see the different dynamic, to be in different shoes, so to speak. I'm still a marketing professional. But now I'm applying it to my own business. And I'm watching that really take off. And it's, it's been a pretty cool experience. And so that's something that we're, you know, I'm really excited about and we've got some pretty cool things going on in the mastermind in a smaller group within the mastermind, specifically around that kind of stuff. So nice. Excited to be here.

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Adam: Yeah, yeah. And I wanted to kind of touch on that. Just real quick. If you're, like I said, new. Thanks for watching. You know, you're in the right place. You can show up every week, same time. You know, I think was this episode 244. We've been doing this for a little while. We're going to keep doing it for a while longer, but be here 4pm Eastern every week on Wednesdays. If you're looking for the next step, you know, that is a question we get you to know what, what should I do? You know, I've been watching your videos, what's the next step grab the battle plan, check it out at https://battleplan.semanticmastery.com. After that, the place you're going to want to be is what Bradley was just talking about was our mastermind, you can find out more about that at https://mastermind.semanticmastery.com. And then for those of you who are, you know, either doing client work, you've grown your own agency or you know the value of your time. If you want to get premium done for you SEO Services, head over to https://mgyb.co. Real quick to I wanted to say we sent out an email. Or you know what all on this one, I sent out an email with a little bit of a spelling error. Turns out it's POFO, not POFU. fo if you want to come to poke who live in Denver, it's October 11, 12th and 13th. The 11th is going to be the VIP day. Wrapping that up right now it is going to be kick ass until I confirm it. That's all I'm going to say. But that's going to be a great way to get to know everybody. You know, just do the networking, meet up with people, and then roll into the event on the 12th and 13th. And have a great time a lot of actionable content and kick ass guest speakers along with ourselves. But literally tomorrow, the early bird pricing is going away. So if you've been on the fence, you've been thinking about it, now is the great time to buy your ticket after that prices are going up. And that's where they're going to stay until the event. So grab those today. I'll put the link on the page for everyone to go and grab their tickets. Let's see. We talked about Oh, Bradley, do you want to mention what's coming on next week, you talked about the training for the new business. But I believe there's another webinar for everyone next week, right?

Bradley: Yeah, next Thursday, we're doing at 4pm Eastern, an MGYB kind of Syndication Academy update webinar, where we're going to be talking about how to get the most I guess the most bang for from press releases, how to get the best SEO effect and for driving traffic. And we're going to talk a little bit about PR stacking and how to how to do that the PR stacking method, and also how to get just how to even add more power to the press releases into the PR stacking method. And so it's again, that's going to be kind of an mg ye webinar, as well as the Syndication Academy update webinar, because there's a way that you can apply the PR method to a syndication network to and use that as another way to amplify the PR the press releases. So I would highly encourage you guys to go check that out, it's going to be cool, we're going to talk about, you know, again, you can get press releases from MGYB, which is the same service that we all use. And they're very, very powerful if you know how to how to do it correctly. So we're going to be talking a lot about that a lot of the stuff that will be talking about has actually really ever only been explained fully before in Local PR Pro. So we're going to touch on some of those concepts in the webinar next week.

Adam: Very cool. Awesome. Yeah. So everyone, stay tuned, you'll be getting if you're on the email list, you will be getting an update about that and some information about where that's going to be at and how you can get there. If you are not, and you're watching us today, you can just head down on the page and get signed up below. If you're watching this at https://semanticmastery com./HDquestions, you can just sign up right there. And that's how you get notified of all this stuff along with flash sales. Lot of the content we put out as well. So I think that'll do it you guys anything else before we dive in?

Chris: Yeah, I highly recommend to subscribe to the YouTube channel.

Adam: Agreed, you should definitely subscribe to our YouTube channel.

Bradley: Okay, good. So I set up a YouTube ads campaign to help them prove our subscriber increase our subscribers and are like 90% up from the last 28 days with just a very small ad spend. So it's pretty cool guys, you can use YouTube to do that kind of stuff, you know, buy ads to increase subscriber rates and it's very inexpensive.

Chris: Be sure to subscribe to get easter eggs. We have a surprise coming on our YouTube channel. So make sure you don't miss it.

Bradley: Awesome. Let me grab upsets the wrong button. All right, let's get into questions. We have quite a few already, which is good. See, I guess we start with Justin T. Let me actually blow this up a little bit, guys.

How Would You Brand A Lead Generation Asset In A Photography Niche?

Alright, hey guys, thanks for everything. I'm in the process of setting up my first lead generation asset I'm going after the photography niche. Should I brand the site like any other photographer? example, shutterbug photography, or should I go with something like Edmonton photographer.com? No. Go with a branded name, or branded domain if that's what you're talking about because you're much better off with brand guys. With a brand, excuse me a branded domain and a branded like a brand name than trying to use exact match keywords or exact match keyword domains. Those are all. Like, you know, we don't recommend that for many reasons, because it's it looks spammy, it sounds spammy. For GMB assets. Specifically, you want to try to get away from doing anything spamming, including the name itself. And also exact match domains typically will trigger penalties a lot easier or quicker with a lot less, it takes a lot less, in other words, to trigger a penalty, because even a soft penalty, because again, it's already optimized right off the bat. And so everything that you do has that additional layer of optimization. And so I don't recommend that at all. If you're new to the SEO game, then I completely understand why you would think that that might be something to go after, you know using exact match keyword domain and perhaps, you know, an exact match or even partial match keyword for the brand name itself. But I recommend that you go with something that's branded Instead, it will allow you to get away with a lot more SEO stuff without actually triggering a penalty. Any comments, guys?

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Marco: It's also pigeonholing yourself if you go Edmonton photographer, right? What if you don't want to just what if you want to start ranking for something else besides Edmonton, or in the surrounding areas of Edmonton, if you just go, but if you go with branded and your look, and then you have a locations page, Edmonton and whatever else, God I'm sorry, I'm not that familiar with Canadian geography. But you go with photographer, let's just say photographer.com, but it should be a brand. And then you're going to have a locations page. And then you're going to have Edmonton and whatever other cities, and then you can offer services or you can have services plus whichever way you set up your silo, you have a lot more flexibility than if you start off with Edmonton photographer. And you're going to offer a wedding photographer. And so you have to be really careful with how often you use the word photographer. So that you don't get filtered for all these things. And you have all these bad things that can happen with a TLD, when you go with an exact match domain, you have to be really careful with the keywords and how you use them.

Bradley: Yeah. And so the next question is from him as well. And he says, and so it clarifies this first question. He says, I'm confused how I branded this thing, especially when it comes to the GMB. Is it a photography company branded like a regular business? Or is it something like wedding photography, location name, if it is set up as a business, then when someone calls once they be confused when another business that they are sent to? Yeah, and so, you know, there's, and I've talked about this a lot and Local Lease Pro on how to resolve that kind of an issue. So typically, what, what I've done in the past is I would set up kind of a generic type name. But again, it would still be a brand name, not a, an exact match keyword because, or even for that, for that matter, a partial match keyword. So for example, I use tone prose a lot like I would use the city name home Pros for like remodeling or general contractors and things like that because it's, it's, you know, it's a related type term. But it's not something that is a keyword that people typically search for people don't search for Remodeling Contractors by typing in, you know, home pros, but it makes sense because it's related, right. And then once the assets would rank and start producing, when I would find a service provider that wanted to purchase the leads from me or lease the asset from me, however, however, we you know, whatever agreement we came to, then after a few months, if they had proven themselves to be good service providers, and it looks like they were going to be long term, then I would rebrand it. Okay.

And that's part of the reason why we've talked about not building citations. There's a number of reasons why you don't want to build citations for lead generation asset. One would be if you plan on rebranding it because then you have to go back and update all of the existing published citations. But the other thing is if it's a spam GMB, in other words, if it's a Google My Business address, that you use to verify or excuse me, a listing that you've got verified, that you don't have access to the actual address where it was verified to, then you don't want to build citations, because that once you start building citations, naturally, that physical location will start receiving mail, as solicitation offers from marketing companies, and directories and other all kinds of things. And it will be addressed to that business name. So if you purchased a GMBs that it was verified by somebody else, then you don't want to do citations. Because next thing, you know, you're going to start getting business mail sent to that location. And it could very well very easily be reported by whoever's at that location, right, whether it's a business or a residential address, somebody is going to be getting mail that's addressed to a business that doesn't actually exist there. And so that's one reason I said, don't build citations. But another is if you are going to rebrand it, for the service provider that you end up ultimately, you know, securing for that location or for purchasing that lead those leads or whatever, then you also don't want to be you don't want to build citations, right? So that's why I said if you're gonna if you're going to do one of the things that I've done, as far as how do you resolve that? Well, we would I use a call center for all of my lead generation assets, where the calls go directly to you know, what I use? It's called AnswerConnect, answerconnect.com and I set up a script where they answered the phone. And so let's say that it's, you know, shutterbug photography is the name of your business, right, your lead generation asset. And let's say it's going to Joe Smith photography is the actual photographer that's going to be handling it, then I, the way that I would set it up is that the call center would answer it as shutterbug photography, part of the Joe Smith photography group, or something like that. And so it's just a way to inject the actual business name, that the leads are going to be serviced by into the introduction or the greeting that the when the caller answers the phone. So again, you know, I've said this many times, if you're going to be building lead generation assets, you're better off using a call center, if you're going to be directing leads, or you know, the field having calls coming in. Because another reason why you want to do that, and I talked about this, I think in the last week, last month, Hump Day Hangouts is because when you start getting calls, if you direct the for forward the phone number directly to the business, unless they have a full-time receptionist in a photography photographer might, unless they have a full-time receptionist, they're going to get hammered with a bunch of solicitation calls. It's funny how when you rank a Google asset or rank on the first page, but primarily in maps, when you rank in maps, all of a sudden, you start getting a bunch of calls from marketing, and advertising agencies, like Yelp, is one of them. Again, I use contractors a lot as examples. But home advisor will absolutely start hammering contractor lead generation assets, with phone calls, trying to sell them leads. And so and it's funny that that only happens once you're ranked on page one, when you're ranked on page two, when you really need those types of lead, like in other words, I would you know, as I would think as a marketing and advertising agency, they would be targeting page two, but they're always targeting the page one people. So anyway, my point is, is that the business will get inundated will get hammered with solicitation calls. And so that could actually piss a business off. And I know it because I've been doing this for years. So that's why I always recommend setting up a lead or excuse me a call center, because the call center will screen the calls and filter out the solicitation calls, those won't ever go those messages won't get to the business, it's going to be purchasing leads from your leasing asset, or however you work it out. Now, if they got a full-time receptionist, the reception, that's the receptionist job, you can still forward it to them. But in that case, I would have a whisper on the line. Right? If you if you're directing the phone calls directly to the business and the business has a receptionist or somebody that answers the phone regularly, then I would put a whisper on the line that states that the call is coming from your lead generation asset. So for example, if again, if you're if you named it shutterbug photography, I would have the winner per se shutter call from shutterbug photography or call from shutterbug, or something like that, so that when they answer the phone, they're going to hear that, right as soon as they pick up the phone.

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And they're going to know that they should greet it as a shutter shutterbug photography, part of the Joe Smith photography group or something like that. Does that make sense? However, you word the greeting. But it's just a way to inject the actual service, whoever's servicing that lead into that actual greeting so that it doesn't confuse people. And I've always told this to people in the past, like a lot of Tree Service contractors wouldn't know, when I was caught what like how to how to respond to a customer when they would go out to the customers' location to give them an estimate for a Tree Service job. When you know, the caller called in and it was a different Tree Service Company Name because it was a lead generation asset, I've always told them, You just tell them that smart our lead generation website, and it just hasn't been updated with our brand name that's all about that's all you have to say. So my point is Don't lie. Just try to work it into coming up with a creative way to work it into there, to where you say, you know, the service providers name in the greeting as well as whatever. And if anybody if the question ever came up why called Soderbergh photography? Why is Joe Smith photographer, answer, you know, answering line, so Well, that's because that's a lead generation website that we've had on the web that just hasn't been updated yet or something like that. And that's I've always been able to get around it that way and never had any issues. So that's, that's how I would recommend that, again, you build it with kind of a generic brand name, as shutterbug photography would work? Well, I know, don't know if that's really what you're planning on using. But use that as your brand name until you get a service provider that's going to be in place for what you hope to be long term, don't do it right away. Don't switch the brand right away. Because what happens if you find out that they're not, you know, they're not going to pay you on time, or they're a pain in the ass to deal with. You don't want to start switching the brand name of a champion that said, just so you guys know, a lot of stuff that you're doing in GMB right now is a bit, you know, I would caution you make any sort of significant changes in the Google My Business assets except for perhaps when you first set it up, because Google is certainly on a rampage right now with triggering suspensions for like the slightest kind of changes. And it's, there's no rhyme or reason to it. So I don't know that change. I've gotten away with changing the location name of GMB assets, I mean, many times in the past, even changing the location address without being triggering a suspension or re-verification. But right now, Google's got like what I call an itchy trigger finger, they're looking to suspend with some of the slightest changes if it's a brand new list, and you might be able to get away with some immediate changes. But once it's been established or aged for any period of time, it seems like any sort of significant change can trigger a suspension. Now that all might change again, and a few weeks or a few months, I don't know. Right now, it's a bit hairy. I would rather and staying away from any sort of big changes, but that's, that's why I said guys, you know, there was a period of time of almost an entire year now that we could get away with murder. And now they're really cracking down on it. And this is a fluid type of business guys, you have to evolve with what's going on in the current state, or you know what I mean? And so that's why I don't recommend going after building a bunch of lead generation assets right now. In fact, we kind of more or less, I think Marco would agree with me. I have kind of switch back to building like a real GMB asset that you can have access to verifying the address that kind of stuff and then building that out Local GMB Pro style, instead of building a bunch of additional assets that could potentially get terminated or suspended right now. Marco, do you want to comment on that?

Marco: Yeah, I hate doing a whole bunch of work for you know, when it's possible that you're going to get shut down. Think about this. And I mentioned this in another group that I was talking to, so has an Uzi right now. And they're just blasting anything that moves. Why in the fuck would you stick your head out right now? It's really that simple. Think about it. So that's happening. Someone's got the Uzi out there shooting anything that moves, you don't stick your head up, you turn around and get and get the fuck out the way. So right now just leave it alone. And the way to do it is you go to local GMB Pro, which is totally you can work in somebody else's asset, right, a real company with a real GMB. And if anything happens, you can go and ask for it to ask for the suspension to be removed. So a whole lot simpler, you can still apply all of the principles that are taught to this area except that controlling the asset has become just almost impossible, I'm not gonna say impossible because nothing's impossible, somebody will figure something out. Another way to get around Google and it'll go wide open again, Wild West. But in the meantime, it's almost impossible for you to control the asset. It means that if it gets suspended, there's no way for you to recover the asset, you just have to let it go. And now you lost whatever however much time you invested in it. That's another one of the reasons why, you know, all this time, time is always is so valuable, that I had to come up with a way instead of rebranding these assets I didn't for somebody else come up with to come up with it with a simple solution. So that I wouldn't my staff or I wouldn't have to go through all the work of rebranding with it. And that's just giving the person that answers the phone. A simple line couple of seconds. Yeah. And that takes care of everything. Think about how much time you just save. If you do it that way, then if you do a brand and you try to rebrand. So it's time Don't waste all that time on shit that might not pay off and it might you might get away with it. And I mean, if you are willing to take the risk, then go ahead and gamble on and I'd rather go on work on something that I know is going to be around for a while and especially if it's a client or something that's really important. That's making me money. I don't want to lose it. Agreed.

Do You Have Any Case Studies That RYS Stacks Benefit Authority Sites In Broad Niches?

Okay, next is I am building out an authority site and health niche. It seems that our wise stacks are geared towards local GMB assets. Do you have any case studies that are wise tax benefit authority sites and broad niches? Well, they most certainly do. You know, Marco always says local is relative. Right? So it really, you know, we have been pushing because there was a wide-open loophole guys, for the last year, really, because it was July of last year that the loophole opened up for GMB stuff that is now being shut, which is what we've been talking about today. But you know, for a year, that's why we really shifted our focus because there was a wide-open opportunity, and we will want to exploit it. And that's what we did. But now that loophole is closing, but RYS was actually built the that was developed that that that strategy, that method was developed not strictly for local at all. Ok. So again, probably because we had been touting GMB stuff for the last year. That's why it may seem that way. But that's that is absolutely not the case. Like in other words, RYS drive stacks can push authority into national global sites, national sites, you know, regional sites, whatever you want. Your local is relative. And that's what Marco always says. So Marco, how would you best explain to him?

Marco: Yeah. I can't go into that I'm not going to reveal anything that I'm working on, you know how difficult it is, especially if it's making money because people will try to go and tear it down, spam it, reverse engineer it and then say they did it. So I don't like revealing any particulars of what I'm doing. As Bradley said, your local is relative. And the only difference between a local niche and something national, global, regional, whatever it is, is the way that you approach it. It's the way that you approach the entity. We teach all that RYS Academy Reloaded or if you order a done for you are is that you will get the done for you user's guide that tells you what to do. We've also died also done countless webinars on entities and iframes and entity stacking iframe stacking. I did the webinar for the charity right when I was holding the charity drive where I did a series of three webinars where we went over the entire thing and highlight get the most out of a drive stack kit. Think about it just local, are you going to miss the point of what drive stack and G site can actually doing? How it pushes power to the destination and to everything that's attached to it? It misses the bot if you only think of it as local, then that's the only way that is going to work for you. Because you're not thinking outside the box on how you can push that power to whatever it is that you're looking to do.

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Bradley: Yeah, yeah. And again, that's, you know, I certainly understand the reason why somebody might assume that it's only for local in this because that's what we have been talking about how to apply it to local since the local strategy was what we were really pushing for the last year. However, as I said, we have all with what the current statuses, right that whatever the current situation is the environment. And right now, again, I'm not pushing hyperlocal stuff. In fact, I'm working on, you know, my new business model and just maintaining my existing client base right now and looking at different ways to produce results without having to have to rely specifically on hyperlocal stuff as we have been for the last year. So I'm you know, my point is that RYS drive stacks are still absolutely foundational because they're so damn powerful. And what's great about it is they become an SEO firewall, like, we use that as a foundational method, because from there, we can do all of the additional nasty SEO stuff that we want to externally to the actual drive stack and protect our money sites are our primary assets within the drive stack, right. So it's almost like building up a shield around it that then we can do everything nasty we want to to that shield, and it's not going to hurt otherwise, all it does is end up helping it to rank. And we have countless examples of that. My new business model, specifically, I created a new business, like I said, new website, which is actually just Click Funnels page, it's a single landing page. And I'm ranked in the top three for my state now for my primary keyword. And all I've done is I think four or five press releases and a drive stack. And I haven't even built links to the drive stack yet. And so it just goes to show you that it's very, very powerful. And that's why you know, we always suggest that a standard operating procedure, if you haven't gotten a battle plan, go pick up the battle plan, there's the the the banner to go buy it right there. And that explains how and when to use them. Whether it's a local site or national site, it doesn't matter. Okay.

Bradley: Scott's

Marco: By the way, before you go on for the new mastermind project that we have, we will be building an authority site, and it's going to be national. I don't know if that's ever going to get out of that specific group. But it'll be available for anyone who is lucky enough to get in there. At one point or another. We're still working out the details. But we are going to be building a National Authority site to take down the top guy in the niche.

Bradley: I know we will do.

Do You Offer Affiliate Programs Of Your SEO Courses?

The next one is Scott, I think is Scott Walker. He says I belong to a number of groups and get a lot of questions about how to I feel these people really need your courses. How can I become an affiliate? A reach call just contact Support, [email protected]. If you're looking I don't think we have an affiliate program for me. Why be yet but we probably should at some point? We don't?

Marco: I think we do. It's really simple to set up a failure, right to both [email protected] and [email protected], Scott and we'll take care of you Well, we'll figure out how to give you affiliate links so so that you can push our stuff. We don't mind you pushing our stuff.

Bradley: Yeah. And I know we've got affiliate stuff Semantic Mastery training, as far as the done for you products. I wasn't sure but yeah, you know, I'm sure we can get you that too. So absolutely. He says I don't plan on making this a full-time career, but would like a bit of financial incentive for serious referrals. Your courses are still the best bang for the buck. Thanks. Yeah, I thank you. I appreciate that. Scott.

How To Have Access To Bradley's Real Estate Group?

Ernest is up. He says, Hey, Bradley, how do I find out more about the Real Estate Group you have? I'm new to this page and don't know how to access it. Thanks for all the great information. Well, Ernest. That's a great question. So, unfortunately, the accountability group that started as a very small accountability group, it's only available to mastermind members that have expressed an interest in and that's only because it's, it's the first time I'm going to run the accountability group. So I wanted to keep it very small, very exclusive. And part of being in our mastermind is that our mastermind members always get the first opportunity at these sort of things. Beta testing, for example, they get the first opportunity for new training that we release, or new small groups like this, like the one that I'm talking about. So, unfortunately, it's not something I can share with the greater public right now. Or the broader public, I should say, we at some point, it may be something that we present outside of the mastermind, but I can't guarantee that I can't tell you when that's going to happen or even if it will happen. So, unfortunately, if you want more x, more information specifically about my accountability group, you have to be in the mastermind. However, that said, I do feel strongly enough about my new business model that I am willing to share where you can learn about the actual business, you won't have the account access to the accountability group with me, and my partners, and all this cool stuff that we're doing to help our members get very profitable very quickly. I've been very fortunate with this new business in the last three months and done very, very well very quickly. And it's because of our I think it's because of our ability, like our knowledge. And I'm not saying me specifically, but just like us as a group, like we know, and you included, you're on this hump day hangout webinars, so you have access to a wealth of knowledge just from us in our Semantic Mastery YouTube Channel, as well as probably other groups and things like that. And the new business model that I'm in is primarily being as being like the competition is primarily using traditional marketing methods like direct mail and stuff, and don't get me wrong, I'm doing that too. And it works. But knowing what we know about digital marketing, and being able to apply that to this business that is virtually uncompetitive, compared, you know, relative to digital marketing, it's giving me like an unfair advantage, a competitive edge over most of the other people competing in this space. And it's not an overcrowded business space anyways. And so again, I think that I feel strongly enough about this. And I've done so well, so quickly with this, that I don't mind sharing this URL with you guys to go check it out. Because I learned from this guy, he's got a great course.

And I'm going to post the link here, and the course is called, there's a webinar for it specifically if you want to, and I posted the link to the webinar, so you guys can get an idea anybody that's interested in what the new business model is, I'm flipping vacant land. So it's kind of like flipping houses, but I'm flipping vacant land, it's kicking ass. It's a relatively uncompetitive business, especially if you know digital marketing, and you know how to apply digital marketing principles to the business, you can absolutely crush it. You know, I can't, I can't tell you that you're going to repeat my results. But I pretty much I feel very strongly that most people, especially in our group could, because of like, I guess said how, how quickly, I've been able to get, like, make serious, serious money with this business, and just a few months. So again, the course is fantastic guys go to semanticmaster.com/LPG webinar, that's LPG dash webinar that stands for land profit generator webinar, the guys from Austria or Germany, excuse me, his name's Jack Bosch, it's he's kind of a goofy guy, but he's great. He's a great teacher and instructor, he's got a great course, if you go to the webinar, it's obviously going to pitch you the course at the end. But it's exactly what I took and went through. And it took me one month to go through the course and set up my will because we know, we know marketing guys, right? You know, everybody on this webinar knows how to set up a landing page. So I spent a month going through the prop product there the training, and then I set up a landing page and kind of developed out my SEO plan. And my ads plan because I'm using paid traffic to. And within my first month, you know, a month later I started my marketing. And within my first month, I landed my first deal and make $15,000. Again, I cannot say that you guys are going to make that kind of money. But it's very, very possible. And since then I've closed several other deals and made many 10s of thousands of dollars on top of that. So it's a great, great course, this is not an affiliate webinar or guys, and I'm not trying to pitch you on this for any other reason other than I think there's a lot of opportunity in this business for digital marketers, that a lot of the people actually competing in that space, really have no clue how to implement what we do you know what I mean. And so I think there's a lot of opportunities there. So again, if you ever wanted to come to join the accountability group that I'm hosting, where we have a small group, and where we've got like a slack, slack group, you know, Slack channel, where we can communicate in real time, we're holding weekly accountability meetings where we discuss current events within the business and like current deals that are pending, and that kind of stuff, you have to be part of the mastermind to get that.

So, anyway, it's pretty exciting guys, I'm really, really, really excited about this business, something I haven't been this excited about a long time, because it's not the typical cat and mouse game with Google that I've been playing for 10 years now. You know, it's, in fact, it's a breath of fresh air because it's, you know, I can very, very quickly have been able to generate a lot of leads for my own business, my own real estate business now, using the principles that we know. And it's almost like I said, the competition is almost nonexistent my SEO, I'm already in the top three for my primary keywords for the state of Virginia, which is I'm into, I'm targeting the entire state of Virginia. And I'm in the top three for with within what, two, two and a half months, with just a handful of press releases in a DR stack, and a single page landing page. It's It's incredible. And I'm getting leads every single week, eight to 10 leads every week just from Google and a couple from Facebook, actually. And then I'm doing some direct mail. So it's crazy. But you know, I get 25 to 30 leads per week and about a third of them come from Google and Facebook. Just from our you know, organic stuff, really, and some paid traffic to. So it's a great business model, go check it out, you'll get to see what it's all about. And if you really want to get in on the accountability group, then come join the mastermind and you have an opportunity there. All right. Great question, though. Ernest, thank you for asking.

What Are Your Thoughts On Google Site Kit?

Next one says, ran across a WordPress plugin called Google Site kit made by Google, really a WordPress plugin made by Google No shit. Okay to connect all Google functions like AdWords analytics to site any thoughts on using a plugin like that? I'm now because I haven't seen it.

Um, I don't see why it would be an issue. I mean, I know some people don't like, like, they think that they want to keep Google out of their site. But trust me, Google knows everything about your site. Well, regardless. It's funny because I remember a few years ago, people would say that they wouldn't put analytics on the site or, or submit the site to search console. What used to be Google Webmaster Tools, because they didn't want Google knowing what was going on with their site. Yet they'd have a WordPress site with Google Fonts installed. Or, you know what I mean, it would they'd access it from Chrome, you know, so it didn't make any sense to me. But, uh, you know, I don't see anything wrong with it. Marco, do you have any thoughts on that?

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Ah, you know, me, I hate giving Google more information than they need. I don't know if I'm going to be putting all that together. Although Yeah, if you already have analytics and search console, by all means. If you're using AdWords and YouTube might as well because they're already on your website anyway. But if you don't, and you don't want to get it. There are websites that I simply refuse to let Google into, then they are you going to have to make that choice? Do you let them in? Or do you not?

That's interesting. I might actually play with that. I might even put that on my new. No, that's just a minute. Well, I've got a blog set up on a subdomain for my new business, I might put this on that. So I can play around with this plugin a little bit. I've never cared guys, I'm not gonna lie. I've never given a shit about it. Because I always submit everything to search console so that it can get indexed quicker and everything anyway, so I know everybody teaches their own, but I've never had any issues with that. I like to use analytics. I'm not an analytics nerd, but I do like the data that it provides. So you know, honestly, and I and I put, I put the Google Tag Manager and the remarketing tag on everything now because if you're not using remarketing, and the Google Display Network for remarketing, you're out of your mind, you're missing out on a lot of additional traffic, because it's and it's very inexpensive. So to run remarketing and retargeting, it's remarketing on Google retargeting on Facebook, but I run a lot of remarketing ads for clients as well as lead gen assets. And my new business as well, just because once people land on the side if they haven't converted, why not continue to market to them until they do convert? Or until they get annoyed? Which I don't care. So anyway, but that's pretty cool. I'm going to actually install that.

Chris: There is also one more thing that many people never think about. So if the site before you has like Google tools installed into the site after you as Google tools installed, Google knows exactly like when the past it's going, you know, like users going. So you can hardly like to eliminate Google at all. If you want to hide.

Bradley: Yeah, it's very difficult. Because Google owns the internet, or a big, big part of it anyways.

Would It Be Difficult To Rank A GMB Listing Organically If You Don't Set Up A Related Listing?

Anyway, next is Gordon, what's up, Gordon? He says, Hey, guys, thanks again for helping us, customers. Your generosity is greatly appreciated. Thank you, Gordon. He says last week, someone asked a question about whether or not it was more difficult to rank a new site for local business niche and location if you didn't want to set up a related GMB listing but your answer was about local organic rankings in general and did not address the GMB question. If you want to rank a new site for a local business niche location, if you didn't want to set up a related can be listed but your answer was about local organic rankings in general and did not address the GMB question. Okay. I'm not sure how those are two separate things. But could you please comment on whether it's more difficult or the same difficulty to organically rank a new site locally without setting up a related gym be listening? I think you misunderstood my explanation. So I'm going to try to explain it again. But it's going to be the same explanation. So I may, maybe, maybe Marco can chime in here in just a moment and rewarded or convey what I'm trying to convey in a different way that makes more sense to you. But it's the same answer that I'm going to give you before the problem with ranking a local site, or a site for local keywords is that in the organic section, instead of in maps, is that you're competing with a lot of directory style sites now, which are highly authoritative, highly or, you know, very aged domain, typically, which carry a lot of inherent authority. And it's very difficult to outrank them, depending on the locations, you know, obviously, if it's more of a smaller area, then you can typically get much better results because they're not, if you're targeting like neighborhoods or suburbs, those kinds of things, you're you can usually get much, much faster results similarly to what you could within maps, but I'm talking about in the organic section, because a lot of times the directory sites are not optimized for any of those smaller areas, right, that they're optimized for the greater metropolitan area, right, which is an all-encompassing type of keyword, location, keyword, location modifier, so to speak. But when you're talking about trying to rank organically for like, again, I'm going to use Fairfax, Virginia, because that's a big area. very competitive SEO area for SEO in Virginia. So Fairfax, Virginia, if you're trying to rank for like plumber or plumbing contractor, Fairfax, Virginia, again, and I'll just approve it, you know, we'll go just do a quick search if I said, you know, plumbing contractor, and I always use contractors, guys, but that's because that's primarily what I've done for the last 10 years. If I say, Fairfax, plumbing, Fairfax County plumbing contractor, excuse me, Fairfax VA, what do you see here? Yelp, home advisor, branding.

Go ahead. Even before you get to the organic tea, scroll back Oh, look, right. You got Well, this. It depends on the industry, but Google guarantee. No, but yes, yeah. Then ads, then.

Yeah. And then what do you get, then you get three directories in a row, then you get a company that's been around for a long damn time, John C Floods a big contractor up in that area, then you get another director directory, then another really aged authority if type site that company has been around, then another directory, you see what I'm saying about this? out of the top 10, it looks like seven of them. And the organic section which is already buried by Google guarantee. ads and maps. It looks like seven out of the top 10. organic rankings are of other directories. So again, I'm not talking about GMB stuff. I'm talking about organic rankings. Can you rank a local a site for local terms in the organic section? Yes, but it's a dogfight is what I'm telling you. Yes, you can. And it depends on the location modifier the that you're trying to rank for. Right? If you're Fairfax is a broad that cut because Look, listen, like in this example. Fairfax is a county, Fairfax as a county, but it's also there's the city of Fairfax, too. But there are 23 locations within Fairfax County like Vienna and oak 10 in Tysons Corner. And so trying to rank for those would be much easier, it's still relatively hard or difficult. But trying to rank for a plumbing contractor, Vienna, Virginia is going to be easier than trying to rank for plumbing contractor Fairfax because that's essentially targeting the whole county or the city. But either way, it's basically one and the same, they're synonymous. Right. So my point is, it's very, very difficult to do that. And that's because Google is for whatever reason, they're promoting index pages of other directories on their primary index page, page one, which remember, Google is nothing other than an index of listings. And so all and when what happens when you click through to this, it's an index page on Yelp, for plumbers in Fairfax, which I think is stupid. Like you go from one index to another. I think that's dumb, but it is what it is. And so again, like I said, That's why I have I've shifted years ago, I shifted away from ranking, trying to rank organically through just sticking to maps, because again, look at it like that, that always came up first, it tended to be a lot easier to rank for maps than it did for organic. But yet, can it be done? Yes. But you're in for a dogfight. That's all I'm saying. So I don't know if I explained that any differently than I did last week. Marco, do you want to take a stab at it?

Marco: No, that was perfect. That's all I added to what you said was the amount of power that you'd have to push. I mean, how do you explain the amount of power to take down Yelp? And the amount of work that you have to do? And is it going to be worthwhile going for that? It could be for your contractor, but you may not be getting paid enough to get you paid back for the work that you have to do to get there. I know that you have to push massive amounts of power. We have ways where you can push massive amounts of power, but it's going to require more money than most local people are willing to pay.

Bradley: That's correct. That's the point with the right budget, then yeah, you could do it. There's no question. But a lot of times trying to, you know, like, because of these like the plumbers here that I'm talking about, like John C Flood and FH for their well, big established companies, that they've got a lot big. They've got deep marketing budgets, like deep pockets, you know what I mean? So, you know, if you're trying to get your foot in the door with a smaller company, a newer company, whatever, that's got a smaller marketing budget, there's really no way to compete with that. I mean, you can, but it's going to take a lot of time and a lot of effort. And it's not going to again, Marcos correct, absolutely correct. They're likely, it's weird how they turned to blackmail, but they're likely not going to have, you know, pay you enough for the amount of effort that you're putting in. So it makes sense. And if they give you a small, if you have a smaller budget to work with, then it could possibly still be done. But it's going to require more time because you're going to have to stretch, you know, do a little bit at a time because that's all the budget allows. And chances are you're going to lose the client before you ever get them to reach because it's taking too long. But it's hard to explain. I know because especially again, I don't know that you're dealing with contractors, but I've dealt with a lot of smaller contractors, in fact, that was my primary client base for the last 10 years is smaller contractors. And so it's difficult to, you know, explain to a contractor, and it's like banging your head against the wall when you say, Listen, if you want to get results really, really quickly, I'm going to need more money. They say I don't, I don't have any more money. But I want you to give me results right away. If you got me results, I'd have more money. Well, I can't get your results without more money. And it's like, you know who's on first, you know what I mean? It's that whole chicken and the egg type thing cart before the horse and that kind of stuff. So, again, I don't know if I explained anything different. But um, there you go.

What Do You Think Are The Niches That Have A Lot Of Spam Listings That Trigger Google's Suspension?

Based on your experience, what are the niches in addition to pest control that you believe Google thinks has a lot of spam listings, and that Google may have a trigger finger for regarding their suspension tirade for just editing, listening? Thanks, again. You know, Marco, and I actually talked about this just briefly right before the Hangout today. And it's hard to say I mean, there are certainly that some that are more known to be spammy than others. pest control is definitely one of them. I know that for a fact, garage, like overhead garage doors is another one that's incredibly spammy. And so you know, that I know that one would be one that I'd stay away from locksmiths, I believe is another one. So there's a number of them that are there. But as far as you know, I don't know because right now, Gordon, a lot of the, like Google's on a tirade period. And as Marco said, it's like somebody firing an Uzi. Why would you ever want to stick your head up? And it's almost like, I think anything's a target right now. I don't know that to be sure. Because I've stayed out of intentionally I've stayed out of a lot of the GMB listings recently, for even my clients other than just doing GMB posts, specifically for that reason, because I don't want to stick my head up. That makes sense. But so, you know, again, we don't work for Google. So I can tell us specifically which niches are worse than others. I do know some that have historically been spammy and pest control is one of them. So I probably should have kept my ass out of my clients' pest control. But it's such an established site. We've never done you know, business and we like free for seven years. I've never done anything spammy. All I did was change, deleted an image of a photo, uploaded a couple of new photos and published the GMB website because, for whatever reason, it had been created, but was never published. And I click the Publish button and boom, suspended. And that was two over two weeks ago now is about Yeah, it was just like, I don't know, 1718 days ago now 17 1717 or 18 days ago now and it's still suspended. So again, I don't recommend really doing a whole lot in GMB. If you can get away with it. Marco made a good point last week where he said if you if you're just got a new listing verified, you can make all your changes right away that does make sense as likely won't get suspended because it's new, you've got to you got it up, you know, kind of updated that kind of stuff. But if it's been established, I'd keep your ass out of it for right now. Honestly.

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Marco: Yeah, and I'm trying to do and to clear that up. Once you get it back, I think maybe the I didn't communicate that correctly. Get all of your edits and all of your work done before you send for the pin, get as much information in there as possible images, videos, however much of the information what we teach it in Local GMB Programs, I'm not going to go through everything that you can do for the listing. But once it comes back to the there should be no reason for you to touch it, because everything is then correct already. And then you can just concentrate on the next part of local GMB Pro, which is post images post posting in a certain way. Your images, your images have to be done, right. They have to be done correctly, we show how to get images we show it all. But the whole point is, once you've sent for that pin, and you verify it, don't touch the fucking thing. Don't do anything, leave it because now you're taking a tense at at at at getting suspended. And that's that said this for now. It might change. Yeah, we don't know when we don't know how long we don't know which niches and which ones are going are still going to have that hair trigger. We just don't know. Yeah, sometimes I wish I were a fly on the wall of Google GMB to know what the hell is going on because there's no rhyme or reason to what they're doing.

What DYF Schema Markup Creation Do You Recommend?

Correct. Next one's from Scott again. He says a few weeks ago, you mentioned service for done for you schema markup creation. I have a multi-location client and my schema markup needs some major help. Would you please give us the name and the URL again? Thanks. Yeah, it was Ryan Rodan, he was a mastermind member for quite some time. And he got really, really geek out on schema. And he really did. And so like he created a certain he ended up because he got so good at it. And he had so many people asked, I'm all the time like for help with their schema, he decided to create this. And I'm assuming he still does it. I haven't talked to him in probably two years now. But it's skeema.pro. And it's spelled instead of the way that schema is really spelled he spells it's skeema.pro. So just go to Skeema Pro. And you can check out a schema code order structured data overhaul, he's got several he's got, you know, the guy knows what he's doing, at least he did two years ago. And as long as he's still staying up to date with what's going on, which is geek out as he was about schema back then I'm assuming that he is still up to date, or he's staying on top of that stuff. But just reach out to him. Tell him that we sent you. We don't get any affiliate referral or anything for that. But it's always good too, you know, give credit to people that refer business. So check it out skeema.pro, and that's spelled, SKEEMA Pro. Right.

How Would You Setup A Schema Page For An Industry With Lots Of Q&As?

Fitz is up. He says Good afternoon, gents. Thanks for allowing this forum to continue. It is greatly appreciated. My question today is Google loves QA should we add a single question and answer to one-page post? For the website? I asked because the new schema requirement is to only have one q&a per page, but in an industry with a good number of Q and A's. Do you put only one page for 10 or more pages? Do you think that is valuable? Okay.

Bradley: I'm not I had always lumped similar questions together. And q&a post guys are great content for blog posts, and then you could break them out as individual like GMB posts. You can create a syndicate, you know, blog posts with them, that kind of stuff. But my point is, q&a posts are great. And a lot of times and I've talked about this in syndication Academy, I can go over it just now we don't have enough time. I was gonna say I can go over briefly. But we only got five minutes, I show you some ideas on how to do that. But I had always lumped similar questions together on the same page. However, if the new schema requirement is to only have one q amp a per page, then yeah, I mean, I don't see why not. I would just do it as blog posts. Right, I would do short blog posts and mark each blog posts. So no, I wouldn't dedicate a whole page to it. If you're going to have a page, I would have q amp a, you know, grouped in similar questions into groups and separate and different headings sections, right header sections within the page. And then even then you can create a table of contents with jump links. And again, can't get into that, because Margot, kill me. But you can do things for that page to make them more powerful too. But what I would do is for the blog posts, yeah, I would mark up blog posts with individual Q&A markup, right, that's what I would do. And in fact, you could even probably link from the page where you group them together with within certain headings and that kind of stuff, then you could probably link the individual Q and A's to blog posts. And again, fits in fewer in the mastermind, which I think you're trying to get back in Actually, I heard something about that. We can go much more into depth on how you can get the most power out of that same setup that I was just mentioning, and specifically how to structure the linking the internal linking from within that site because you got to do it a very specific way. Now, Marco just revealed in the mastermind recently about certain things that have changed recently that pertain to internal linking that we'd have to cover in the mastermind. So all right, I think we're just about out of questions. And we're almost out of time.

Should You Include The Geolocation Of The Photo For A New GMB Listing?

Justin says for new GMB, would you include geolocation information in the photo files? Or do you think that's spamming? No, I would absolutely include that. Because here's the thing, if you're taking photos, like if, if the business owner, so to speak, was taking photos from a mobile device, with GPS enabled, which almost all of them are, that's going to have that embedded information by default anyway. And if they're uploading it to their own GMB listing, then it would see that if customers are uploading photos, remember, like for stores and places, as you know, I'm a Google local guy, you know, I do a review, I don't do it all the time. But when I think about it, if I'm at a restaurant, or if I'm in a hotel or something, and I and I think about reviewing it, then I'll take a photo and upload that with my review. And guess what, it's got my GPS, my access data, right? My geolocation, geo metadata is it is embedded in that file. And that then gets uploaded to that GMB listing by as a customer photo, right. So, by the way, that's if you're going to be doing a lot of uploads to a GMB right now, I wouldn't do it as an owner, I would do it as a customer. So you could do that through persona, email, persona Gmail accounts, guys, you know, persona profiles, Google profiles that you set up, so that you're you don't trigger a suspension from uploading photos, I haven't heard of anybody actually will actually Marco had one that was triggered from uploading a photo. But if you upload as a, if you upload a photo to a GMB listing as a customer, then Google can't suspend the listing as far as I know. Now, you know, as far as I know, I haven't heard of that happening. But I have heard of uploading a photo as the business owner, so from within the GMB dashboard, and it causing a suspension. I haven't experienced that myself yet, yet. But a customer photo wouldn't do that. So again, think about that. It's not spammy at all. Now, if it's an image that Google knows is on the web, which Google's image recognition is incredibly good, and all you did was change the metadata, then that could perhaps look spammy. And that might be something that triggers trouble in the future, I haven't seen it trigger anything right now. But a quick way to determine that guys, as you can always go to 10, nine, calm is one of them.

There are probably other ones at Google, I think even has its own image recognition engine that you can play with, I think Marco shared that in RYS or something. But tonight, calm is free. And you can just actually go grab the image and drop it in here. You can even take them if it's already on the web, you can take the URL and drop it in here. Or you can just actually take the photo from your country from your, you know, your file system on your computer and upload it. And it'll tell you if that image has already been indexed on the web. And I will show you where if it has been. Right. And again, 10 is not as good as Google with that, but it's, it still will give it So again, if you're just taking an image that's already been used on the web and changing the exit data, then you know, that may cause an issue in the future. I haven't seen it cause any issues currently. Although it's not as effective either, though, just keep that in mind. And we've proven that. Alright.

Want to keep that tab open. So I want to check that out. All right.

Let's see. Thanks for your answers before thanks so much for the information off topic, but I'm in Richmond VA today from a totally familiar those areas mentioned. Okay, so he's talking about like Fairfax and all that. Yep. Alright, guys. Well, we appreciate y'all being here. mastermind webinar is tomorrow. For those of you that are in the mastermind, and thanks, everybody for sticking around. You guys. All hung out. Thanks.

Whoo, you all right, man.

See you guys tomorrow. Then.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 242, one viewer asked about the URL used in press release and video embeds for boosting GMB listing.

The exact question was:

Hi again Guys, you asked me to clarify a question I asked earlier (smile) . . . . if you have the time today, here is what I was trying to ask (smile) . . . . if I upload a video to a GMB listing and use that same video with a MGYB “”Embed”” job, is the backlink url that is posed on the each page of wherever the video is embeded, the same url used for Press Releases or is it different? . . . . Hope that clarification makes more sense, if not just ignore it (lol) . . . . Thanks again

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