Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 235

By April

Click on the video above to watch Episode 235 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live! Welcome everybody to Hump Day hangouts Episode 235. Today is the eighth of May 2019. And just want to say first of all, thank you for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions, or if you're checking out the replay on YouTube or wherever the heck you are. Just want to say you know, a lot of times we get asked where to start with Semantic Mastery. This is the place to do it. You can ask questions, again at https://www.semanticmastery.com/hdquestions. But secondly, you should grab the Battle Plan and you can find out more about that https://battleplan.semanticmastery.com. If you're ready to take things up several notches and you want to either start or grow your local digital marketing agency, you should join this Semantic Mastery Mastermind You can find out more about that at https://mastermind.semanticmastery.com. So with that little bit out of the way, we got almost a full group here. We got four out of the five of us. So we're going to go through and say a little hello. And I'm going to start with Hernan because he looks like he's eaten. What's up, man?

Hernan: Hey, dude, it's good to see you for change, you know? We're not running in the woods and whatnot and it's good to see you back and have the Hangout so everybody. I'm just messing with you. I like you.

Adam: I like your shirt. You got your Semantic Mastery shirt on

Hernan: I got the Oh gee, you're on Yeah. So it's good to be here man and a lot of good stuff coming up. I'm really excited to be here some good stuff.

Adam: Well, you did. Speaking of good stuff, you did some training for the Mastermind not too long ago, right?

Facebook Training With Hernan

Hernan: Correct. Yeah, we did actually we went deep into lead ads, how to target for Facebook, you know, my kind of my material and my stuff is Facebook. So and I've been doing Facebook for a while and I show the guys mostly you know how to target specific areas on local, and specifically, we went into how to target those services that are hard to target on Facebook, like for instance, injury attorney or emergency plumber or tree Service. Like, how do you target them? And how do you target those people? Right. And then we went into that it was pretty cool. And then got a couple questions on our Facebook group that we have to it was cool. And I would you know, if there's a demand for it, we will definitely, you know, expand the content that's on there. And we can even do like a step by step thing on Facebook ads. And yeah, now it was pretty cool. Pretty cool.

Bradley: If I made briefly because I've had an aversion to Facebook for years. I've never had any desire to do it Facebook ads, but I'm actually in the process of setting up my first ads account what I've tested it in the past, but like I got tired of it immediately. So I never really followed through. But after her non-straining, I said okay, it's time I'm, you know, dabble a bit in. So, believe it or not, it was good. I mean, her, not his training was enough to finally convinced me to use it. Because it looks like being able to use Facebook ads for local leads is gotten a lot better than it used to be. And so there's really no reason why I shouldn't also know how to do that. So, honestly, thanks. Thanks, Hernan and I will certainly be leaning on you for some advice as I get the campaign further developed.

Hernan: For sure. Yeah. 100% and you know, to mention that and I'll finish with this, Facebook just launched a new campaign objective which is called store visits. So whenever you have a client that has a store like I don't know a dentist or not, not people that will go out and serve other people you know, in the clients place but rather the clients that are customers go to their locations, Facebook is setting that up so that they will know when somebody goes into stores just by GPS if they have you know if they have like 4G or whatever, like they have their GPS open on their phone, they will know so you can entice store visit and store visits on Facebook, which is pretty cool. So I'm still testing that new that but there's a lot of stuff going on for locals which is pretty cool.

Bradley: Very cool.

Adam: Awesome. Alright, moving down the line. Marco. How are you doing?

Marco: I'm gonna crack open my beer

Bradley: starting early huh?

Marco: A toast for OGs everywhere man, I'm almost 16 years online. So I know I was a bit late, right 2003, 2004 because the web had already been on for quite a while but I mean back then, it was the wild wild west and you really had to be on your toes to get but I mean there's so much money to be made back then. And you know how they say in fashion, everything that was old is new again. Because it'll kind of filters back. That's what I'm seeing right now. I keep telling people like it's the way it was back then. How it was to make money. You just got more links to them. The other guy didn't you outrank them and you just piled a ton of keywords in the anchor text. And so you got really good rankings. And if you did a little bit more manipulation, then it was more money. That's the way it is right now. Google has tried to obfuscate the playing field. They've tried to trick people into thinking that it's something that you need a Ph.D. for. Their coders might need master's degrees and PhDs but we don't. Because we simplify, we filter it down. That's what we do in our Mastermind. That's what we do. And in our paid groups, we filter it right. It's like pouring a cup of coffee, you go through a lot of steps to end up with a good cup of coffee, but the process for making the cause it's really simple, hot water through the grounds and you get the just great cup of coffee, but that's the way it is now you filter out all the bullshit. And you get this great big pile of money, guys. It's never been easier. Well, let's say I don't know how I'm gonna stick to that it has never been easier to make money online than it is right now and so from beautiful Costa Rica to the rest of you guys, keep working on that POFU path man. It's POFU for bus cuz all you get in the middle is a big fat What? I'll leave it at that.

Adam: That's awesome. Yeah, I was doing my sneaky finger back here but yeah, yeah, good setup better, Bradley. How are you doing man?

Bradley: Good. I'm happy to be here. I have another Facebook thing to mention is I was trying to set a new page up in Google our business Google See I always just revert to Google but Facebook Business Manager so that I could run ads to it. Well, I had a business manager account, but apparently, it was disabled for running ads because it stayed inactive for a long time and I didn't know that until after I'd had a new page to it. And I tried to once I realized that I couldn't run ads to it, I said, Okay, well, let me delete this page from the business manager. Well, apparently, the business manager ends up owning the page. So when you delete the page from business manager, you like delete your admin access to the page. And I didn't know that. So again, I'm not much of a Facebook user. And I was the only admin of the page but it removed me. And so then it was like an orphan page, there were no admins at all, no managers. And so I contacted Facebook support and said, help, you know, I need access to my page and they made me print out like or type out a what they call it a declaration of like, and it had like, all these different steps of who I was, I had to provide photo ID, who I was, what my relationship was to the page and to the business to the other admins of the page, which there were none. I had to put this declaration under penalty of perjury that I was who I said I was and then go get this thing notarized in order to get access to my page again. So moral The story is, if you don't know what you're doing, get help first. And don't ever delete yourself as an admin from a page if you're the only admin because they'll make you jump through hoops. But long story short, I did get access back to it again, it was just it was a nightmare. But it was pretty important because it was crazy because I went ahead and added another created another page because I was like, screw it. I'm not going through all that I'll create another page. But I couldn't use the same slug or page name, you know, the page URL, the username, I guess. And also like, for whatever reason, that page that was orphaned and now was ranking for like the company name and like the other one wasn't. So I just went through all the hoops that they've jumped through but now I think I'm ready to start advertising but that's why I said Hernan I'm going to lean on you buddy. Because I have a feeling I'll screw something else up if I don't.

Hernan: Got you. Don't just don't break anything.

Bradley: Don't touch, don't touch.

Adam: Well, we got a couple more things we want to cover. Before we get into the questions. First of all, we've been adding more and more done for you services at mgyb.co. If you haven't been over there, head over just again is mgyb.co for your premium done for you, SEO Services not going to run through the laundry list. There's a lot of really great services you got syndication networks, RYS stacks, all sorts of stuff. Go over there and check it out. And if you're checking this out on YouTube or even if you're not, head over to YouTube, check out Semantic Mastery subscribe to the channel. If you come across clips you like or they'll be helpful share them with people. We're definitely trying to grow the channel and help people out to we get a lot of feedback that that's a really helpful place for people to go and, you know, get answers basically their questions. And then last but certainly not least, want to tell everyone about a special opportunity coming up soon. We're going to have early an early access opportunity to some advanced training to the successor to Local GMB Pro so I don't know Bradley are you guys if you want to talk a little bit about that. I know we're still kind of in the secret phase of this, but I wanted to let people know that that's coming up so they can start to plan to be involved in that.

Bradley: I'll go first. Yeah, so we're going to do kind of like an update or the successor version 2.0, whatever the bigger, badder, better version of Local GMB Pro, where it's going to incorporate more than just GMB assets, which is what we did originally because it was rather new at the time. And we were able to get significant results with just staying within the Google ecosystem. However, the reality is, most clients obviously are going to have self-hosted web sites and they're going to have a presence across multiple other digital properties. Facebook, you know, citations like Yelp, for example, which by the way, I'm going to do a little bit of Yelp training today guys, briefly before we get into questions too, but most clients, okay, if you're just building lead gen ss, it was perfectly fine to stay within the GMB ecosystem or the Google ecosystem. Excuse me.

But when it comes to doing like client work, typically or for running like a real business, for the most part, you're going to end up having a self-hosted website, you're going to have multiple social media properties syndication networks basically have, you know, just a presence on a lot of other properties. And we want to be able to incorporate all of that into the new training, which is going to show how to use Google and Google My Business to help get better results for everything, your digital presence across the board. And so that's really what we're going to be doing. Robin, Marco, you know, Marco always puts mad scientists cap on and goes deep into the lab and starts trying to break shit. And then that's where we develop products most of the time. So he and Rob are going back into the lab, essentially, and they're in there now like starting to figure out other stuff plus a lot of stuff that we've learned over the last many months especially with scaling the GMB stuff that we're going to incorporate into the new training. And we're going to do it in a slightly different model this way, and that's what Adam was alluding to. We have an opportunity for people to come in kind of an early bird special, where we're going to do live training and live updates via webinar over the course of several weeks. And we've got a couple of case studies going on as well, that will be a not just us too, we've also got some of our members like our Mastermind members, essentially, that are doing case studies.

So there will be some diversity, as it won't just be us teaching shit, there will be case studies from some of our members that are applying what they're learning. So it'll be slightly different. It's going to be kind of a new format, how we produce that training. At the end of it, it's obviously going to be all packaged up and sold as a product. But if anybody wants to come kind of real-time, follow along through the process as we're developing the product and recording the training and that kind of stuff and through the webinars and get access to directly to us for QA and those kinds of things. That would be the best time would be to come in on the early bird side of it like through the presale offer that we're going to give we're going to make available here shortly. Marco, do you want to comment on it?

Marco: Nah, we're just gonna try to break it.

Bradley: enough said.

Adam: Alright guys, anything else? Are we ready to get into it?

Bradley: I think we can get into it.

Adam: All right, let's do it.

Yelp Ranking & Link Building Technique

Bradley: All right, we don't have a lot of questions just yet. So there's something I want to cover briefly because I just actually had a client reach out to me, who does. He does a lot of Facebook stuff or excuse me, not Facebook, Yelp stuff. He's a contractor and he was doing a lot of Yelp advertising. And then Yelp went on kind of a rampage recently, guys within the last six months or so. And they've done this before, but it got really bad about six months ago, eight months ago, somewhere around that time frame where they started to hide reviews. And they filter them out. And I've read multiple articles online about like they've actually come out and stated that two businesses that have too many five star reviews look unnatural whether they were natural reviews or not, it looks unnatural. So they started hiding them or filtering them. And so my, my client was pissed because he was spending, I think $1,000 a month or like $1200 dollars a month or something on advertising through Yelp, I wasn't managing that for him. I do the SEO for him. But ever since they started filtering reviews, like he, you know, some of his traffic has actually died down even though he's a paid advertiser with Yelp. And so I know Yelp says that they don't promote any organic part of Yelp, advertisers over non-advertisers. But it's just like Google guys, you know, you Google says you can't use paid ad traffic to get SEO results. And that's bullshit. We've proven that over and over and over again. So Yelp does the same thing. If you're an advertiser, you get promoted more both as an advertiser as well as organic results. And if you stop advertising, they'll start to demote you essentially. And we've seen that time and again.

And so anyway, he reached out to me the other day to say that, you know, Yelp's been pissing him off. He's still an advertiser. He doesn't advertise as much. He's actually spending a part of that now with me and Google ads, we're doing some display ad stuff and some YouTube stuff. But and I think part of the reason that Yelp has started to pull back on his exposure is that he has reduced his overall ad spend. And so he was asking me about, you know, is there anything that we can do SEO wise that can help him with Yelp. And so I did develop, I've tested this in the past. Now, I'm going to share with you this method I've shared it in the past on Hump Day Hangouts as well. But I think it's valid. And I do want to express like one disclaimer, a caveat to this is that yelps algorithm is there's a ton of different ranking factors inside of Yelp, similarly to Google, but they're not the same as Google and they're changing. Rather, they evolved, they change rather frequently, Yelp does, what they do in order to determine where the organic listings are going to rank now if you guys have ever been and I'm going to grab the screen and we're going to go to a quick demo. But if you go to a Yelp index page, for example, you'll see that there's a bunch of advertisers now at the top before you even get to the organic section. But what I want to point out as a way to do traditional SEO stuff, which is Yelp guys, you can absolutely hammer it with links. And that's one of the ways that you can actually get an individual Yelp page listing page to rank above an index page in Google search. Now in the past that by doing that by pushing a bunch of link equity link juice, essentially throwing a whole lot of links at a Yelp page, you could get a Yelp page to outrank an index page, a Yelp index page in Google search, which ultimately had an effect on the ranking within organic Yelp too, right. So within Yelp itself, however, I don't know that that's still the case.

So I'm about to test it but you guys know we have MGYB we've got our link builder in there. Our master link builder daddy at his services are now available in our store at MGYB.co Well if you go check out link building, you'll see it. And the top-level package for link building for just two tiers of links, we didn't add a third tier. But it's I think it's 20,000 tier one web to auto links, and 150,000, tier two GSA links, it comes out to be 360 bucks, so, but it's super, super powerful. And if you know what to aim it at, you can get results with that. And so I actually just yesterday placed an order to target my client's Yelp page with that two-tier link building package. Again, 20,000 tier one web to auto links and 150,000 tier two GSA links, and I'm going to show you exactly the URLs that I targeted for the Yellow Page to show you guys how you can really just push a shit ton of power into there. Now in the coming weeks, it's going to take roughly a month for that link building package to be completed as well as the indexing and all of that so and you know, I'm going to set a calendar reminder to bring this up again in a month. Once I have some results. I'm obviously going to blow out my I'm tracking the Yelp rankings right now with this. So I can see that type of movement I can get out of it.

I'm tracking the Yelp rankings in Google, I haven't figured out how to trap track the Yelp rankings in Yelp yet, other than just manually for some of the cities that we're targeting, which is you know, we're targeting specific keyword plus about five different cities. So I might just do that manually, but in a month, I'm going to send you guys or I'd like to on a hump day hangout provide an update to show you guys what kind of results we got with pushing Yelp and Google as well as what it did what kind of effect it had on the Yelp listing in Yelp itself. So let me go ahead and grab the screen and show you guys exactly what I was talking about. Because there's a lot of URLs inside it out guys that you can you can hammer with links and since it's Yelp, it's like Amazon or Google you can throw kitchen sink spam at it. And so it's a perfect buffer site to use to just push a shit ton of links into so let's just do something like I don't know we'll say plumber Fairfax, VA.

If you guys have noticed this, let me zoom in on this a little bit for local. Guess what the back again, really big for local keywords guys like especially for contractors. If you take a look, you'll see it's citation sites, business directory sites are back again, like, there's it seems like this happens every it goes in cycles. Google will show business directory sites for local searches, especially for contractors. I don't know because I stick mainly with contractors, guys. So I don't know about other industries. But it looks like for contractors stuff that, you know, goes in cycles, it seems like there are periods of time where Google will push the directories down and allow websites like individual websites to rank, but then it comes back where the directories come back again, and then it's the directory index pages, which I always thought was funny because think about this when you go to Google and you do a search for a keyword phrase like plumber Fairfax for example. If you click on one of these, all that does is go to another index page. Remember, this is just an index page, right? This is a Google index page. And this is what Google is saying as the top 10 results for this particular keyword search, this search query, and it's just showing an index of the top 10 index results, right. But then if you click through, and by the way, that's number one, right Yelp. But if you click through what is Yelp, and Yelp is nothing but another set of indexed results. So it really to me, I think it's shitty that Google does that I think Google should be promoting individual websites or even individual pages on the business directories, not another index page. Does that make sense? Because to me, it's like, why would you go from one index to another index? It doesn't make any sense but again, it goes in cycles. It seems like that's what happens.

But if you take a look like Yelp has their Angie's List, Home Advisor looks like this is another index type page, bestpickreports.com. So you can see there are obviously there are some individual businesses ranked here. But there are multiple indexed index pages essentially from other business directories. So that what I'm going to show you though, is how in the past and again, it's been a while since I've done this, so I'm anxious to see if I can still achieve the same kind of results that I was able to in the past. But that's how do you get an individual Yelp listing to push above the index listing, right. And then ultimately, hopefully, we'll be able to not only push it in Google, but also get an individual Yelp listing to push above or at the top of the organic section in the Yelp listings, which by the way, look at this, if you take a look guys, this is the sponsored results. I'll zoom in a little bit. This is the sponsored results section. So these are advertisers, people paying in Yelp just like Google does. The sponsored results are always at the top but take a look at how many there are. There's 1,2,3,4,5,6,7,8,9,10 looks like there are 10 sponsored results before it even gets to the organic results. So it makes sense.

So again, it just to me, it's, I don't think it's right that they do this, but it is what it is. And there's a lot of traffic to be had on Yelp. By the way, if you're, if you're if you've never been listed on Yelp before, the moment that you get listed on Yelp, you will start to get hammered relentlessly with sales calls from Yelp, trying to sell your advertising and no matter how many times you tell them no, they will continue to call and they'll call two and three times a week. And it's absolutely insane. I think it ought to be illegal, illegal. You know, with all the lead gen assets I run. It's crazy how many calls my call center fields from Yelp reps, and they always say the same stupid thing every time they say oh, well, we're the new Yelp representative for your territory or your area. And we're just calling because we're offering some new advertising packages and blah blah, it's always the same pitch, but it's all bullshit. It's no matter how many times you tell them, take us off your call this leave us alone. If you've got a listing on Yelp, they will call you to death, especially if you've claimed it just so you're aware of that.

Alright, so anyways, let's just pick one of these for a second. Actually, this guy right here used to be an SEO client of mine about four years ago, Cardinal plumbing. Anyways, let's just scroll down. Let's use that one. Okay. Again, used to be an SEO client of mine. If we go in here, it looks like they've got 52 photos. This is what I want to show you about how to push power into the Yelp listing for Google sake. But also, like I said, it used to have a significant influence on Yelp, too. But I don't know that that's the case anymore. That's kind of why I want to test it. So first of all, I would grab this URL right here and open up a notepad file standby. And I should probably open an Excel file, but that's okay. I'll just use notepad because it'll be easier. Let me change the control plus

Alright, we're just going to use Notepad, you can clean it up, obviously, if you're using a spreadsheet, but that's going to be the primary URL, right. But there's a ton of other URLs on this page that I want to show you that you can also push link juice into some of which are canonical URLs, which won't show if anybody you know, it doesn't show in a backlink analysis tool, like AHREFs or Majestic or something if you're building links to the URLs that are canonicalization to this URL. So in case, you guys hadn't seen this before if we click on right click view page source. You scroll down a little bit, right here, you'll see the linkrel=canonical, and that's the URL that I just put in my notepad file right there. Well, all of these are the different language or what they call, a href language tags. So these are all URLs for Yelp in the different countries. And what they are every one of those URLs are canonicalization to this URL, right, which is the primary US English, you know, yelp.com URL for that business. So that makes sense. So what you can do here is actually grab all of these URLs right here. Now you have to trim them obviously down to the URL and get rid of the HTML code. And that's why, like I said, having a, you can do this in a spreadsheet, you can do you know, find and replace, to get rid of some of this stuff, all that kind of stuff. What I like to do guys, by the way, is just put in like a tab, right there and a tab right here. And then I do you know, I'll do a Find and Replace and get rid of all of these all at one time. And then I'll do that in this case, I do sterling-4. And then if I replace, I do sterling-4 with the tab and then replay up, let me just demonstrate it honestly, because if I don't, some of you guys are going to know how to do it. So what I'm going to do is actually grab this right there. I'm going to go to find and replace or replace And I'm going to say replace al and what it should do. And in fact, as I said, I need to grab this actually need to grab that right there. Anyways, I'm not going to go through that. But you can trim that down to where do you end up with just the URLs, okay, that's what you want to do. There are also tools out there that will do that kind of stuff, trim it down to just URLs. Anyways, once you do that, now you've got all these different URLs that you can build links to. So that when you're buying a big link building package, or you're, you're if you're doing your own, if you use link building tools, I can't stand doing that shit. But if you do it you're on your own. It's better to have multiple targets than it is to just hit all on this one URL. You kind of want to spread the link juice out across different target URLs, but they all benefit the same URL, this singular URL up here. Does that make sense? So again, that's a really good target there, use all those different canonicalization hreflang URLs.

Alright, so let's keep moving. Next. If we actually go up here and take a look at the images here, guys, it says there are 52 photos. So if you click that little icon there that said, See 52 or 52 photos, each one of these if you look at the URL bar, guys, the address bar up here if I click on that, look at that, that's a unique URL, right? If I move it what to do, it changes to another URL. So every one of these is additional link targets that you can use to push additional juice into this Yelp listing, right. So I wouldn't recommend that you go through that's funny, because that photo was one of the photos we put on the website that I did for them, like four years ago. So that's an old photo. Anyways, uh, every one of these is another URL that you could build links to. So I wouldn't recommend that you go manually copy all these. So let me give you a little shortcut is in the Chrome Store, go to chromestore.com or whatever, go do a Google search for Chrome Store. click through and then type in link grabber. And that's this thing right here. You can see I've already got it installed on my in my Chrome browser. Okay, so from here, what we're going to do is just close this out to where we're on the photo index page, and all I'm going to do is click the link grabber. And if you scroll down here, right here, you'll see starting with, it always says yelp.com slash biz underscore photos. So those are the photos right there on that index page. Those are all the URLs to all those photos. So all I gotta do is just copy these right here. And go play and paste these into my, as I said, it would be better if I had a spreadsheet, but I would just put them right there. See that, guys. That's another whole set of URLs that you can build links to see that they're all unique URLs, it's all going to push power or juice link equity right back into this top-level URL right here. All right, and so again, same thing, you would just go to the next page right down here, and you click link grabber again, come down here where it starts to say biz underscore photos, you want to copy those down to here, copy them to clipboard and then go paste them into your link target file, whatever that may be, in this case, notepad file. See that?

So now again, once I had trimmed all this shit down, I'd end up with this URL, all these hreflang URLs, and then all of these image URLs. And now, there's probably other URLs that you could also build links to. I mean, I know there is, for example, if you wanted to, you could actually scrape the review URLs directly to the reviews and that kind of stuff. So you can get as crazy as you want anything on this page that has its own URL, you could actually add to your link targets, and then just throw kitchen sink spam at it. All right. And that's how you power up a Yelp listing. So as a brief little tutorial, I wanted to share with you guys I will give an update. I'll try to set a calendar reminder to revisit this in about a month once I have the reports back from our link builder and all that kind of stuff and see what kind of results we've had.

Okay, anybody wants to comment on that? Or can we move into questions?

Adam: I think we're good.

Bradley: Okay. Moving on.

Is There A Way To Delete Add Redo A Google My Business Listing?

Okay, so MISSMOVING got the first question. She said. I'm assuming it's a female says, Hello. I'm having a problem with Google My Business listing two of them and want only the ones in New York City, I need to know what to do and will I be able to delete and redo these listings? Well, with it, that's not really much information. I'm having problems with my GMB doesn't really explain to us what kind of problems you're having. So I can't really give you any advice on it. If I don't know what the problem is.

There could be any number of problems, right. So I mean, specifically, what are the problems? That's something we would need to have more information on before I could really provide you with any valid advice. That said, would you be able to delete and redo those listings? Well, I suppose you could if you were able to re-verify or verify under, you know, new locations. The problem is if you've already got a verified listing, I mean, that's one of the challenges, right is to get a verified Google My Business profile. It won't even publish now until it's verified. So if you have the ability to reverify new listings. If not, you can buy them from us. We do it at mgyb.co, our store, you can actually for a while we had to shut it down guys, but right now we're able to do it again. So if you need GMB verified listings, you can get them from us while it's still available, right? So that's something you could do you know it again, without enough information, I can't give you the proper advice, because in some cases, it's wouldn't be wise, in my opinion, to terminate, suspend or delete, I should say, remove a listing, when it could just need some work to get it to come back. Like for example, sometimes you get what's called a pigeon filter. And that's something that happens. And in fact, I've experienced this recently with some of ours, based upon the local least pro method, which was getting a lot of listings, kind of within, you know, they could be in close proximity to them to each other, and that can cause some pigeon filter issues. There are ways to get out of that, but initially, it can cause pigeon filter issues. And I think Marco calls them also soft suspensions. And there are ways to actually get that lifted or removed or to pull it out of that kind of sandbox state. But you know, again, it just depends on what the overall like what we think that the problem was before I would determine whether or not I would just abandon the listing altogether. Or if I would put the effort in to get it out of the sandbox essentially. So again, without enough information, it's really hard to give you a piece of proper advice on that.

Is There A Link Shortener That You Recommend Besides Firebase?

Ken Robert says, besides Firebase, is there a link shortener that you would recommend using and who to stay away from? Um, there's shit what does it Rebrandly, I think is one of them. There's or snip.ly, I think there's another one. There's a lot of those that you can do a lot of really cool stuff with. Where you can add like header codes like pixels and stuff into links and that kind of stuff that you could use. You can actually, you have a subscription, a paid subscription, you can actually brand those domains to something I do guys, I just create my own link shortener like I've you know, I've done it with a couple of different domains. And I just added Pretty Link the plugin. And I use my own domain as a link shortener now Now, obviously, there's not an inherent authority in that yet, but over time, it will build some. But you know, that's what I've done. Marco, do you want to comment on that at all?

Marco: No, because I keep pushing Firebase.

Bradley: Yeah.

Marco: He says, besides Firebase to me, everything else is just I don't know. Whatever.

Bradley: Okay, well, there you go. And there is a way to get good links out of Firebase guys. I just don't know how to do it. Marco does but he won't share it. So, unfortunately, you won't hear that.

Is It Possible To Create A New Google Account And Build Drive Stacks And Point Everything To An Existing GMB And Client Website?

Ken says I have a client that has an established GMB but I'm not going to have access to the GMB or associated Google account. I already know what Marco would tell them. Anyway, is it possible to create a new Google account and build a driver a drive stack, Gsite, Youtube, @ID, etc. and point everything to the existing GMB and their website? Is it an issue doing it doing that from outside the Google account that's not associated with the GMB? I mean, that's your next best thing can In my opinion, I'll let Marco comment on that. But, you know, it certainly, in my opinion, would be better if you could get access. But if you can't, you can't, then that would be this the next best thing Marco, what do you say?

Marco: I say that a client who won't give me access to a GMB as a fire or former client? Yeah. I mean, I'm gonna I'm sorry, what? Why do you have to go to all of these extra steps. And if you do have to go extra steps, if they make you do all of this, I hope you're charging enough to make it worth your time. Because you actually have to mirror whatever it is that they did on the GMB and that you have to try to push over from one hop instead of working in the golden frame right, so to speak, which is GMB, the GMB itself for the company and anything else associated with it just makes your job harder. Which, you know, I, I don't understand that. And again, I won't even deal with someone who says, Well, you can't work on this GMB. Okay, then we just can't work there.

Bradley: Yeah, I agree with that, if you have a client is making it hard for you to difficult to do your job, it actually puts you at a handicap right? A disadvantage. And so if that's the case, you charge them a premium, you know, and I totally agree with that. And clear state that very clearly in your proposal, like, Look, if you give me access, I can charge you this much. But if I have to do everything, like the secret scroll route, right, like take the back door to get everything done, because you're making it difficult for me to do my job, then I'm going to have to charge you premium because it's more work more effort, more time, all that kind of stuff. So I agree with that. Totally. But yeah, I mean, lastly, as I said, you could, again, that's still going to be a much slower route, and my opinion because it's not the same entity. I mean, it's not the same account, you can still push authority and all that, but it's not the same.

Does Using A Tracking Phone Number To A Client's GMB Listing Trigger Any Negative Reactions From Google?

Okay, Gordon's up. Hey guys, thank you very much again for your hump days help. You're welcome, as usual, is greatly appreciated. I presume that if you wanted to use a tracking phone number for client clients GMB listing, you could simply go back and edit the existing citations to replace the original number with the tracking number, but will doing that trigger any negative reactions from Google or make it more difficult to rank the listing in the three pack? Well, yes and no. It depends on how you do it because you can add additional phone numbers and GMB, he doesn't have to just be one. So it depends on what you're trying to track if all you're trying to track is the phone numbers to the Google listing. Right and then you can add the tracking number as the primary number in the GMB and then move. Whatever the number digital number was to the secondary number in GMB and Google will know both numbers are there and associated with that GMB profile. So your existing citations, it will not cause an NAP issue because even though the published phone number in Google will be your tracking number and the citations will be the original phone number, Google knows because the original phone number is still part of the GMB. You haven't listed inside the GMB but it just might not show as the published number. Google will know that it's still part of the GMB itself right? It's similar to service area businesses, right? Most business directories will not allow you to publish a listing without a street address. And we get that question a lot of people say well, now if service area businesses if Google does not allow you to publish your physical address your physical location in the service area businesses in the listing, you have to go clear that before you even add your service areas or else you can get a suspension in GMB. When people say, well, then can should I go publish citations or build citations with just city-state and zip as opposed to a street address, city, state, and zip? And no, because first of all, most directories aren't going to allow you to have a listing unless you have a street address. But even if you do, I would recommend that you still have the street address showing in the directories because you want to make that association between that kind of push that same data, right, you want that data consistency. But what I'm saying is if so if you are building citations, your business directories most of them are going to require a street address but your GMB doesn't show it doesn't publish it. However, in order to verify the GMB you had to have had an address at some point, right? Because when you first set it up, it has to have an address or else it won't allow you to even set it up. So Google understands and knows what physical location is associated with that business.

So when you build other citations out there, even though it's an unpublished address, Google knows that that's associated and pointing to that business. Right? That's, that's correct. So the same thing goes with the phone number, if you unpublished the original phone number, but you still leave it as part of the GMB because it's still listed as a secondary phone number in the inside the dashboard, although it may not show in maps, then your citations are still going to be referencing that original number. And that shouldn't be a problem. And I've done that, guys. That's why I know that and if that's all you're trying to track is the calls to the GSB itself, then you can just add that tracking phone number as the primary phone number. Now if you want to track calls through all of the other places that the NAP is published, and yes, you'd have to go through and do a citation cleanup job, which is very tedious work, I would never recommend you do that on your own. Okay. So hopefully that makes sense. Now you might see up actually I've done it before not seen any movement at all. But typically if you do something sort of a change, you might see a little bit of dancing. But you know, as I said, I've done, I've changed. I've even changed business names, believe it or not in GMB or like upended like a city or and stuff like that to it in the past and not seen any movement. So, you know, again, I take that with a grain of salt, but you should if you're as long as you're keeping the original number, just as a secondary number, you shouldn't have any problems.

Will Leaving An Old Site Online While Having A New Website More Helpful In Ranking A GMB Listing In 3-Pack?

Number two, if you create a new website that is more helpful in ranking the business, GMB listing, but leaves the old site online. Will that has any negative effect for ranking the three pack? Well, I would do a canonicalization. If you're not going to 301 redirect the old to the new, then I would leave the new pot or the excuse me, the old still published online but I would set up canonical, which would be essentially it still would remain a published website Google says that a canonical URL won't index they say typically will you know be removed from the index because your canonical your canonical points to where it should be packed. The credit to but that's not it doesn't always honor that like you'll see a lot of the time stuff that does have a canonical still indexed. So that's what I would do I would leave the site indexed or excuse me a live published with inset canonical URLs to your new site. You want to comment or add to that, Marco?

Adam: No.

Will A Brand New Domain Make It Harder To Rank A GMB Listing In 3-Pack?

Okay. Number three. Many thanks again, Gordon. Now, I don't I mean, I don't know because I don't buy age domains to try to rank anymore. I stopped doing that years ago. So I haven't tested that specifically with GMB stuff. But I can't imagine that it would, I could be wrong. But typically, as I said, I'd rather go with a domain that I select the name of Like so that I can brand it after the business or the pseudo business, if it's for lead gen, I want to create a brand. And if you have to buy a, you know an expired domain, because if you're buying expired domain because it had some age and perhaps some backlinks built to it already, then you're pretty much stuck using that particular name anyways, unless you just have a different company name altogether, but the URL or the domain doesn't really jive or match with the brand name, which I don't like that I'd rather have a brand a domain that matches the name of the company. That makes sense. So I don't know I haven't tested that specifically with GMB stuff. But I'd rather just use a new one that I was able to designate the name that I wanted select the name that I want it. Okay.

What Are The Benefits Of Cloudflare CDN Compared To Using Registrar?

Tasha is I bought your video lead gen system I've started going through it few questions I had were What's the reason to set up cloud flare CDN benefits over using registrar also not sure if later in the course you go over how to approach local clients. You don't have lead gen properties. But you offer other SEO types of services. Yeah, you obviously haven't been through all the training. I always use Cloud player just for DNS because it allows me to do a lot of additional things that, you know, I just like cloud players a DNS third-party DNS service, you don't have to use it. You can use your registrar DNS if you'd like. It's entirely up to you. You know, DNS is just a tool, right? It's just something that you would use, you can use Cloudflare if you want. Use your domain registrar, if you want to use another DNS service you want it really doesn't matter. So that's insignificant. Do whatever makes you happy.

Does Video Lead Gen System Teach You How To Approach Local Clients?

Do I go through how you approach other local clients? Yes, that's like module two. There's the first module where I talk about specifically using targeting service providers for monetizing lead gen assets. But then module two I talked about how to use the same methods to approach clients. I talked about approaching clients to sell them GMB marketing services, but you can apply it. And again, this is in the training, you can apply that same method to, for whatever services you provide, whether it's Facebook ads or video marketing or whatever services you provide, you just modify the messaging to whatever it is that you provide. That's it, it's the, it's the method that I wanted to teach, right? That the processes or the services that I provide may be different than yours, and that's perfectly fine. So you just have to apply the method or modify the method to fit your specific products and services, that's all okay. But it's an effective method to and stick Go. Go all the way through the training, make sure that you implement some of the advanced strategies because that's really how you get the best results. It's through the follow-up guys. Remember, video lead gen system was all about getting a conversation started. Once the conversation gets started or contact has been made, and they engage or interact with your, your emails, then that's it's all in the follow-up. Like that's how you get you convert them it's all in the follow up and you can do that through manually reaching out to them when you receive notification that they've engaged with your content through you can call them you can send them immediate follow up emails when you get notified that they've engaged don't just stop with one by the way, you know, send them a call or a email immediately following their you know, notification that they've engaged but if they don't reply don't give up send it you know, hit them two or three days later again with another message Hey, just wanted to follow up. Find out if you had a chance to see my video blah blah, blah, and send them a call send them I went through this I even talked about this on a hump day hangout I think last week or the week before where you can even do things like setting up voice, voicemail drop brainless voicemail, so and you can automate these guys to where when they engage with your emails, it can automatically send them based upon whatever rules you set to trigger it, you can send them a ring lyst voicemail, so a voicemail will get inserted into their phone without ever ringing. Hey, this is Bradley, I just wanted to follow up to find out if you had a chance to watch the video and take a look at what I offer, you know that kind of stuff. Right? Then you can send direct mail like and you can automate this stuff, guys, I talked about this on free Hump Day hangouts like a week or two ago. So you can go back and watch the replay from a week or two ago and you'll see exactly what I'm talking about. And I added that by the way to the training. So it's in the advanced module, the advanced strategy module. But you can trigger an automatic direct mail postcard to go out or a letter that you know what I'm saying. So these are all things that you set up guys and it's all about the follow-up. Don't think that you're going to go out, create a landing page, put a video on it, send out a few video emails and your all your client needs are going to be met. Like that's not how this works. It requires work and follow up, but it's a unique way to get their attention.

Once you've got their attention, then it's all about following up until they're ready to contact you back. You've really got to earn build trust, build rapport. And that's how you do it. Because remember, guys, businesses are getting absolutely hammered relentlessly with solicitations from advertising and marketing companies 24 hours a day, seven days a week. So don't think that just having a video email is going to be your like you're done. You're you've out, you know, outworked, all of the other solicitors out there. That's not the case you have to stay be unique in your approach. And in follow up in a unique way, right, which is why I talked about doing voiceless ring or ring this voicemail, excuse me, and doing direct mail and sending follow-ups when you know that they've opened or engaged with one of your emails. Like those are the kind of things that will set you apart from your competitors from the other solicitors out there. Ok. So again, all in the follow-up. Adam knows that

Scott's up. We're almost out of time and we're almost out of questions. You guys have been short on questions lately, but it's all right. We can wrap up early. Scott says I missed her on Facebook training. Will there be more on Facebook or will it be included in the mastermind? It's in the mastermind, Scott. Looking forward to more GMB training. Yeah, it's in the mastermind. We did it in the mastermind. There will be some additional training in there. Probably after we do the next GMB launch or you know, the with the new version, the new methods, we're going to be doing some probably some training on ads because I've been doing a lot of Google Ad stuff. That's why Hernan came in and did some training on Facebook ads on how to use that stuff. Okay.

Okay, Scott says shout out for the MGYB services order the small links package and the results are excellent. 3500 links from nice web two. or excuse me web two articles. Yeah, they're great guys. Like I'm telling you that link service has been customized and design and tested thoroughly for years, specifically to power up our tier one assets. I mean, like Daddea has a custom built a beautiful, beautiful link building packages that work incredibly well for powering up syndication networks, drive stacks, citations. You know, press releases, @ID pages, all of these things that we teach as tier one assets. We do all the nasty SEO stuff to the tier one assets never direct to the money sites. And the SEO packages or the link building packages, excuse me, that Daddea has built have been custom built specifically for our methods and they work incredibly well. So like hands down, it should be like I was making a joke about this earlier but do you want fries with that? Right like when you go through a drive-thru you want fries with that? Well, do you want links with that? Like it should be that's what we should ask. syndication networks he wants to do you want links with that, you know, drive stack, you want to link to that. Because it works really, really well.

Marco: I got disconnected for a second Sorry, guys. But I'd like to give a shout out to the MGYB link building services to Daddea is awesome. And the way that he did it is everything is niche-related relevant so that when you order a package for what whether you're local or e-commerce or whatever it is, he has a relevant network for it. It's just millions and millions of profiles that he has built up. And you have to remember how long was he with you before Semantic Mastery, Bradley?

Bradley: Oh, shit, probably. Well, he was with me for full time for at least a year, a year and a half but for probably two years because he worked for me for about six months. And then I hired him full time. And then we launched Semantic Mastery and he ended up going out on his own and now he's a contractor for us, but he runs his own entire company's own agency essentially.

Marco: Right. So he's been link building for about seven years. Yeah, and that's all he does. That's his business. That's it. That's what he has his employer is doing that this is where he concentrates most he does other stuff. Guys, don't get me wrong, but I mean, his main focus is this link building service that he's provided. And I can remember three or four years ago when we started talking about the link relevant packages, right to be niche relevant packages and how we needed to build all of these networks. That had to be, you know, focused on on the different niches and to give people the option to be able to get links that were relevant, because we had already seen the beginnings of what I call A-R-T, right activity, relevance, trust, and authority. And we saw how links from relevant sources were much more powerful than just orphaned links that really didn't mean anything, especially when the ranking score algorithm and the distance graph came into effect. So shout out to Dahlia, and everything that he's doing because it's working like gangbusters right now. It's ridiculous what he's done.

Bradley: Yeah. It's um, it's almost like the easy button because it really does it powers everything up. It's just crazy. And I like it because all I gotta do is submit the URLs and a list of keywords and then he does all the rest. That's it. I mean, it's that easy. So, all right,

What Are Some Ways To Increase Proximity Radius For Keywords Besides Geotagged Images?

Leon says, excuse me, and we got to wrap it up in a couple of minutes guys. Besides geotagged images, what are some ways to increase your proximity radius for keywords well content besides the geotagged images? It's marketing and using you know content marketing and using the terms that you want and the locations as you know, the names of the cities and the locations that you want to rank in as well will generate leads from right so I mean, for example, guys, I've talked about this in the past, but the near me keywords if you're doing again, you know, almost everything I do is for contractors. But if I go into GMB sites I see all the time like 40-50% of the search queries and GMB Insights that have brought exposure to that maps listing has have come from near me or variations of the near me type of key search query.

So near me close by in my area close to me, you know, those type of search queries they pop up all the time now. And that's because Google suggests them, right. And so for mobile devices, especially people taught tap it because it's suggested and it's usually one of the top suggested search queries in suggesting. So people tap them and so it's naturally is providing a lot of traffic now a lot of exposure. So how can you utilize the near me keywords as well as locations, right? Because if you want to influence and so I've always done really simply, and I've taught this and some of the courses but like, you put as a GMB post, for example, and you can do this in blog posts to guys and press releases and things like that you can target the near me search queries and how do you do it in a way that it reads? Well, well, you could say like for a GMB posts I like to use the first line of the post saying Did you just search for and then you put in quotes you know plumber near me or emergency plumber near me and then you put an end quote right and then you put the city name in whatever city so we are doing an example earlier for plumber Fairfax. So did you just search for a plumber near me and Fairfax? Right question mark so now that reads well and now you've got your keyword in the near me keyword which is generating a shit ton of traffic anyways and you've got the city that you want to promote that you want to get better results from more leads from rank better whatever you've got the city name in there upended essentially there are direct you know in close proximity to the near me keyword search query. So my point is that's how you do it guys. And you can also make sure that you're not only geotagging images, but you're using those types of keywords and like the alt text, you can add those keywords in the metadata of the images as well. Does that make sense? So just, you know, geotagged images, especially images that from those areas like taken from phones and or devices that have GPS enabled, taking photos that are that have, you know, buildings and things like remember guys, Google has Street View, and Google Earth and all that kind of stuff. So you can get images that Google will recognize within that, that are from that area to use those and then use those types of keyword search queries. And that's one of the things like Google gives you the keys to the kingdom. I always thought it was funny that if you go to insights, and you right click or, you know, highlight, excuse me, drag, you know, drag and highlight all of the keywords and insights and just paste them into an Excel file or Google Sheets. Then in the one column, you're going to have all the search queries that have brought exposure to the maps listing. And if you start targeting those in GMB posts, you get more exposure for those keywords. I always thought that was funny because it's like Google is telling you hey, here are the keywords that are bringing you exposure.

Maps, if you target these, we're going to give you more exposure. And always thought that was funny, but it's true. And so you can and again, you can manipulate those by a pending different location modifier is to those keywords, especially near me keywords and it works really well. Okay.

All right. Um, let's see, I presume it's useful to put all the Yelp URLs in the Google stack, right? I don't know, Marco might be able to answer that. I would think that would be a little bit too many. That's a lot of damn URLs. But that's up to Marco. Can you comment on that? Have you seen our spreadsheet? We put anything and everything in it. There you go. He goes in there to syndication Academy, anything and everything that you can get in there you go, the link building becomes a whole lot easier. There you go. Because you can put it, Yeah, and that makes sense. You can put all these into a spreadsheet and hit the spreadsheet, like with the kitchen sink, you know, and you're going to power all those up through an iframe through a drive a Google Drive File. So.

okay, Stevens. I was at Semantic Mastery member for many months but then had to quit long story I'm thinking of coming back and if I come back and get and get the new video email sales course you are offering as well or do I have to buy that separately? No, it's part of mastermind, Stephen. If you have any questions about that specifically, just reach out to support at Semantic Mastery calm, and video lead gen system is one of the courses that is is available to you as a mastermind member without an additional charge. We do have slightly different processes to how and when products or other courses are released. But that's just to help you to get you know, to stay focused instead of dumping like 18 products on you all at once that overwhelms people we've learned that actually turns people off. So we do have kind of a slightly different process. But if that's something specifically that interests you that you want to get as part of joining mastermind, again, just contact support, we'll work it out with you. Okay, we just did that for a new member. We have a new member Anna, who just joined a couple of days ago, welcome and by the way, and she requested the same thing and we were able to give it to her

Alright, last question. We're done. g by the way, I'm calling Eugene from now on. He's a new mastermind member. He just joined last Wednesday right after Hump Day Hangouts. So welcome. Or maybe it was too into anyways, it was recently I think it was last Wednesday. And since I don't know how to pronounce your name, and I'm probably butchering it, I'm just going to call you g from now on. So,

welcome to the mastermind. Again, g says whoops, Yelp co.uk can be iframe and the link from it is do follow to the money site. So I presume it's also a good candidate for Google to the Google site, ad ID and so on. You're absolutely right.

Absolutely. Right.

So and guys think about that. That's the other thing, just really quickly, let's just grab that Yelp URL, and I'll show you can embed these right. So for example, see how it says in bed Well, you can share the review and that gives you the review URL. But we talked about iframe is all the time. And this is what the embed preview looks like. Right? So you can actually grab that embed URL or that embed code and put that in a, you know, g side and an ID page wherever you want. And that's a, an iframe that comes back here to the Yelp page, right? And so you can use that and it looks nice, right? It looks like this. And you can actually embed those into stuff. And then like I said, hammer that and if it says, read more on Yelp, what's it What is that? That's a link that comes back to this Yelp listing, right. So those are again, we talked about iframe stacking, and RYS Academy and in the mastermind and that kind of stuff. That's all the things that you can do. So that was a good observation on your part, G.

Alright, guys, five o'clock. We're wrapping it up. Thanks, everybody, for sticking around. We'll see you guys next week. No mastermind this week. So Bye, everybody.


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 234

By April

Click on the video above to watch Episode 234 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Alright, we're live. What's up, everybody? Welcome to Hump Day hangouts for the first day of May 2019. We have a really special guest for you guys today, which is gonna be awesome. But before we get into that, I want to go the round robin and say hi to everybody, because we don't have Adam secretary today. Would.

Bradley: You forgot the episode number? 234.

Hernan: Oh, there you go. Now, you know, that's why we get we keep them not because he's handsome. Do you know? And so let me get this in order. Okay, so I got Adam. What's up, Adam? Are you doing man?

Adam: Hey, I'm doing super well. Thanks so much for having me. But awesome book.

Bradley: But remember, that's not the same Adam that everyone's used to seeing.

Hernan: So I get Yeah, I'll get to that in a second. I get to that. What's up, Marco?

Marco: Sorry, I was talking to a dead mic. I'm good, man. Mayday. Let's celebrate communism.

Hernan: Hey, what's up, Bradley? How are you doing, man?

Bradley: I don't know how to follow that. So good to go, man.

Hernan: All right, awesome. Okay, cool. So uh, so yeah, in case you guys haven't noticed yet. We have Adam from Loganix today with us. And it's really, really cool to have him on board. We have been, you know, promoting his products and whatnot with great pleasure. And it's a great pleasure to have Adam. And you know, before we go into that I wanted to give you guys a round down of announcements, which I got from our main man, Adam Moody here, which is basically if you're new to Semantic Mastery, welcome. Don't forget to subscribe to the YouTube channel. If you're watching this on YouTube. If you're watching this live, thank you for being here. If not, don't forget to subscribe and whatnot. If you want to get a repeatable step by step system to rank your websites, don't forget to get the SEO Battle Plan which you can get by going to https://www.battleplan.semanticmastery.com.

You can also go to mgyb.co for all your done for you SEO Services, everything that you need over there. And if you're ready to take it up a notch, you can always join the Semantic Mastery MasterMind which is pretty awesome. We have local business owners and agency owners and that is pretty cool over there. And I just wanted to give these guys you guys a tease about this is that we're getting a facelift on our flagship GMB program. So we're going to talk a little bit about that later on as well. So with that being said, I think that I didn't miss anything that I missed anything, Bradley?

Bradley: Subscribe to our YouTube channel.

Hernan: There you go subscribe to our YouTube channel. So with that being said, we have Adam Steal from Loganix. What's up my man? It's great to have you here. We've known each other for quite a while, right?

Adam: Yeah, I think we've sort of mutually been following each other. I don't know probably since what I want to say 2012, 2013

Bradley: something like that. Yeah. Yeah, we're all guys been in the industry. Well, Semantic Mastery. We started this as a company, I think in 2013. Or maybe it might have been. Yeah, it's been a while. So it's been a while.

Hernan: So and I like that T-shirt that you haven't, man. It's pretty cool. Yeah, it's pretty good.

Bradley: You got it. You got it. Alright, so So yeah, so just as a proper introduction, Adam is the owner of Logan x Loganix not I asked him he said Potato Potato. So but you guys know I've talked about him a lot. Hands down. It's the best citation cleanup service out there. And also, he's got the monthly citation building which is really nice as well as social profiles and you different types. They're both structured and unstructured citations that get built, it's really good service. It's like the Cadillac of citation services as opposed to you know, the other services that are much more like compact cars are the way I look at it. And so typically when I have any clients that need citation cleanup, which happens fairly often, you know, that's I always go directly to him, even though there are other vendors out there that might do stuff cheaper, they don't get as good as results.

And so, you know, by the way, citations are not the only thing that he does over there. That's just typically what I talk about because that's the service that I use the most but I know that Adam has put a lot of work into recently adding a lot of additional services and more higher-end services as well. So if you guys haven't had a chance to take a look at it, I am going to drop my affiliate link semanticmastery.com/loganix and you can go see what all kinds of services he has. Great white label service guys, again, if you've got, if you've got lower end clients, you might it might not be the best time idea for you but a lot of you guys are doing well with your clients and it's a great service because it's it the reports are beautiful all of that so I can't say enough good things about Logan extra service.

Adam: Thank you, Bradley. I appreciate that. Very kind.

Bradley: So with that we also you know, I guess Adam you got anything cooking on your end like is, you know, anything new services that you want to talk about or anything that you've been in, that's been in recent development or anything industry, you know, industry news or industry related, I should say that you'd like to shine some, some of your expertise on right now or what?

Adam of Loganix

Adam: I guess it's a little bit of both. For starters, I've been heads down focusing on the link building part of our business, trying to cut the list that we the lists that we previously offered sometimes ala carte sometime previously, by domain authority. Here, we're selling a lot of stuff that was your typical guest post stuff like, you know, you go to the site and you pull up, say, the last most recent 10 posts. And it was like, super, super obvious. Oh, yeah, this is a paid guest post site, or they do paid guest posting. And so we've sort of more or less read our list of that going from, from somewhere of, I don't know, somewhere between 50 and 100,000, give or take, give or take 10,000 sites on our list to something a lot smaller, somewhere to the tune of, I don't know, five, six, maybe 700 sites total. And we just reply to very strict criteria, both quantitative so metric related stuff like they have at least 500 monthly organic visits as per Ahrefs and more qualitative stuff like pull up the last 10 posts, read every single one of them. What's the content quality, who was the author? Where's the author from? What else have they written? Is their social engagement? Are there comments? Who are they linking out to go check out the site they're linking out to etc, etc, etc. So just making sure that it's not, it's not stuff that's going to get our customers in trouble down the road. So that's my life has pretty much just been that for the last three or four months and probably for the foreseeable future.

Possible Paid GMB In The Future

So there's that and then on the news side of things, something that's kind of caught my attention lately and I'd love to get everybody's opinion on it is paid GMB in the future. Are we looking at a future where we're paying? Our everybody in GMB is paying per lead? Are we looking at a future where we're paying a monthly fee to have a GMB? What does that do to fake listings? Are they gone or do people just pay or that kind of thing? So my team and I have been discussing that at length the last few days. I think a few tweets from some folks brought that on. I think Alphabet had some pretty not so great. Well, it's still commendable gains, but people are now saying that okay, well, now they need to find a way to make more money and maps is on their hit list, supposedly, oh, and there was some sort of a survey that they had going around. I didn't personally see it. I saw screenshots up, but that they were basically asking questions about how would we pay for GMB? What we'd like to see all that kind of stuff. So it sounds like it may be happening sometime in the near future.

Bradley: It's in the pipeline. Possibly. Yeah. Yeah. You know, I think it's, there's it's multifaceted why they don't want it, you know, could be because they want to generate more revenue, but I also think it's also a way to combat spam. You know that whenever the mobile first index occurred in July last year, it opened up this huge, huge, like gaping hole for spam GMBs. And you know, a lot of us have been taken advantage of that. And so I think that you know, and we knew that the days were going to be numbered, it was that it had a limited shelf life.

But we've always said, you know, it's quite a while you can, and, you know, I've been, I've assumed that one of two things were going to happen was one that it was it could go paid, which would eliminate a lot of spam listings right off the bat, because a lot of people aren't going to pay for spam listings, if they're not generating real revenue for them, or people won't attempt to try to start new ones or number two, would be to require a lot more verification, like submitting corporate documents, for example, in order to get a to register or verify or profile, that kind of stuff. And so, you know, I think that I think that they're going to do whatever they can to kill the spam side of it. And, you know, we've seen a lot of changes over the last maybe six or eight weeks now where, you know, they've done things to try to prevent that. And it seems like, you know, it's the cat and mouse game Adam that we always play, you know, it's that they, they close one loophole, and we find it somewhere else, you know, we crack the code somewhere else. And when I say we, I mean, all of us in this industry. So, you know, I don't, I feel like even if they do go that way, there's still going to be an opportunity.

I mean, for example, I've got a number of lead generation assets that are produced very, very well for me that I'd be willing to pay for. There's no question. And I think if you approach it that way, it's just a cost of doing business, you know, you work that into your overall costs for you know, and pass that off through your the cost per lead and that kind of thing, if you're going to do it that way.

Number two, I think that even if, even if they do that, they're still always going to be workarounds that we're going to be able to, you know, figure out and again, when I say we, I mean us as an industry as a whole, not just us, you know what I'm saying? So, you know, again, it's, every time there's a big change in anything that has to do with Google especially, it's like in you know, Adam, you've been around for a long time. So you get this, but this is more for our audience's benefit. A lot of people run around with their hair on fire, like, you know, the sky is falling, the sky is falling, it's not the case. It's, you know, even if it's a really big shakeup, let the dust settle, figure it out, you know, take a few deep breaths and then work through it and always find additional opportunity. At least that's my opinion. So, Marco.

Marco: I'd like to first and foremost, post to us. Google being broken, of course, I'll let me have a drink. Because every time they do something stupid, they open up another stupid door. And, you know, stupidity kinda. It's kind of like a domino. stupidity Domino, so whatever it is that they're doing somewhere along the line, guys, we're talking about if we knew that how huge the algorithm actually was, right? And everything that they were trying to control, because every time they tweaked something, something else breaks. And that opens a gaping hole. And so we're going to take advantage of that. And then there are things that they just literally cannot control. Because I've mentioned this before. It's part of how the web is built. Fundamentally, there are things that they just cannot do, no matter how much they try, when I want to call it whenever MSN, right? When they try to control it Explorer, and they try to do things their way. It didn't matter. I used to have to code for whatever version of Explorer they were doing because they were trying to go against the W3C and do things their own way. How did that work for them?

Where's Explorer now How? How's that? Where's Edge? I mean, I know its Edge, they had to get rid of the Explorer name, because it sucks. And SEOs, we found a way around everything. That's what we do. That's our job. Or, at least for me, my job is to manipulate to find ways to manipulate them because they manipulate look at it. Now that now, it's an IF. So, we don't even know if it's going to happen. But you know, it's obviously something that they're thinking about whether it happens or not. I mean, if we have to pay for it, we will just charge our clients a premium. And, yeah, they're going to piss off a whole lot of business owners. And I want to see what happens behind that. So I'm kind of looking forward to it.

Adam: Preach.

Bradley: Yeah. So and, you know, I mean, it's interesting is it, whatever happens, well, you know, we'll figure out a way to still monetize it. This is what we do. Like Marco said, so, very cool. Well, just out of curiosity, Adam about your, your link building services now that you've been focusing on building now is it Have you noticed a huge difference since you started really working on the quality of them and in the rank, you know, the, the boost that it gives to ranking with the effect that it has on rankings and even traffic for that matter? Because I know and, again, I'd like to get Marco's opinion on this. One of the things that we all know works really well is not just having links anymore. It's having links that have a true engagement to you know, so activity, relevancy, trust, and authority. That's Marco's ART. You know, and so the fact that you're going out and not just finding places to place links, but also places that have real traffic and real social engagement and that kind of stuff that has to have a significant effect and have you seen that like, you know, consistently?

Adam: You know, Yes and No. I certainly can't point to any beta or anything like that, or tests like good tests that would sort of conclusively say one thing or another, just because most of the sites that we're working on are not, not our sites, their agencies, and those agencies, this is their, these are their clients, and they could be doing a million different things at the same time. So it's very hard to, you know, to conclusively say one thing or another.

A lot of what we're doing is, is sort of based on our own theories we're trying to imagine, okay, you are a Google manual reviewer. You're performing a snip test on this site, what are you looking for? What do you not want to see? What do you want to see that kind of thing? So that's, it's very theoretical. I also think what we were doing previously using topical, like niche specific sites, but ones that certainly engaged in a lot of paid link building like Like I said, before, you pull up 10 of their recent posts, and eight of the 10 were definitely paid. And the two were actually data. They were organic, they're written in house kind of thing. I think that's still working. I think results-wise, I think that's totally still working, I'm not seeing necessarily any more results, per se, have a site up a similar traffic, but what it's forced us what all this sort of scrutiny has sort of forced upon us is, we are now working with sites that have much larger amounts of organic traffic and engagement. And while we may not be necessarily seeing better rankings per se, what we are seeing is actual referrals from these sites or get a referral showing up in Analytics. And in the case of you know, we do a little bit of link building for our own site. And in the case of us, we've seen actual money come from this and that I think that's the, it's great to increase rankings and everything, but the real sort of cherry on top or icing is, is, is when you get referrals and you get the actual sort of return on investment, if you will, that shows up in Analytics.

Bradley: Yeah, well, valid, relevant traffic, you know, from referral traffic, if it's relevant traffic that can convert, you know, and as opposed to just having links, which can help rank and obviously then when people search for specific query, have they find that, you know, that helps conversions too, but in kind of like a two-step approach versus you know, having relevant traffic coming through links from very well placed links, you know, what I'm saying? Like, I think there's a lot of benefit to that. I mean, that's the bottom line. Rankings don't mean shit. It's the revenue generated from them that we all want, you know what I'm saying? So I think that's cool. Marco, you got any comments on that before we get into questions?

Marco: No, I mean, he hit the nail on the head. Because I talked about this last week, right? That when we did the Syndication Academy updated and MGYB. Google is looking for for the finish, right? It's looking for that person that coming through that referral to finish whatever tasks were set for them to do. So they land on your website. That's one thing. But if they bounce, well, it was useless. Because that person did nothing for even though it was relevant and might have come from authority and trust nothing. What happens is that that activity is measured it and I mentioned it that you need to set right remember we talked about this you need to set the goals you need to add Analytics, Google Tag Manager that a Facebook pixel. Everything so that everything is picked up and that person is followed all the way through. And what Google wants to see is they want to see that finish. They want to see that call. They want to see that form fill. Or if you have in them download a PDF or whatever in exchange for an email. All that action is what actually sends. It finishes the signals is the cherry on top, right? Because I mean, Google, and we mentioned this with YouTube ads. Google is sending people through YouTube Ads to you to see what it is that they're going to do that doing the same thing. If you have Analytics on your website, you have Tag Manager, you're following them, you're cooking them, then, of course, they're going to be followed and everything that they do is going to be seen. That's the art of ART – activity, relevance, trust and authority activity on the link. How did they act and react when they got to the destination? Did they finish? Did they leave it halfway? Did they come back? That's why it's so important to have a cookie. Because the person may not finish the action on that day, but let's say they came back 15 days later, I still counted that cookie. Right? So that's why we want all of these things so that we sent. This is one of those times where you definitely want Google to get all of these signals. We hide a whole bunch of shit from Google. Right? Tier two and out, putting your golden frame in your tier one, branded, you want Google to get as much information as possible about what people are doing when they engage with your links off-site. And when they come on site, how they engage with, I saw on his t-shirt with content, right with links, how do they engage with it? Do they like it? You know, Google, you can bet that the following that heat map the following that person. They're seeing everything that person knows that's the most important part of the links played a vital role in this because how else is Google going to get those signals? If not through links?

Bradley: Well said my man, all right, well,

Adam: I was hoping I could just add one more thing to that. We've been doing in order to get all these new links, there's a tremendous amount of outreach that is involved. And one thing that we've seen not only improve the amount of referral traffic that we get from these placements, but also the conversions themselves is an actually on the outreach side of things. The sort of the amount of emails we get back accepting our content is when we go to these websites, I'm certainly not the one to, I didn't create this or anything. I think I heard of it at a conference. But what we do is we reach out and we do a little bit of keyword research in advance, and so will identify keywords that are relevant to the content that they're already producing that they're not presently ranking for. And we'll approach them with that information and say, Hey, you know, here's a couple of pieces we've recently written, they've received good traffic, we've noticed you don't rank for this particular keyword, we think we could write something really great. And with the sort of domain authority, etc, that you already have, I bet if we put together a piece of content for you, that is specifically optimized for those keywords that you would get more monthly organic traffic out of you know, out of the the the deal. And with that, we found a lot fewer people coming back to us and saying, okay, sure, but I want 200 bucks, which sucks. But and then, of course, you know, people, the actual people that read it are more engaged and more likely to click and more likely to do something on our on my site. So I found you're very valuable.

Bradley: You pitch it to them as it will benefit and their overall organic traffic numbers as well, potentially. Right?

Adam: Yeah. Because everybody else that's reaching out to them typically is not really thinking of how does this make them money? So I look at how are they monetizing? Is it AdSense? Is it what is how are they making their money? Can I put something together that will potentially make them money? Because then they have no reason to charge me because I'm putting something together that will potentially make them money.

Bradley: Yeah, I saw that long term money versus or recurring revenue. You know, for example, obviously, if they've got ads on their site, and they're getting ad revenue, then you know, a piece of content that ranks well and gets organic traffic consistently over time, that's going to actually produce a hell of a lot more than $200 for one guest post, you know, that nobody ever sees really, you know what I'm saying? So, yeah, I totally get that. What is it? WIIFM – what's in it for me, right? Yeah, so very cool. All right. Well, look, we've got not many Questions can compare to what we usually have them. I'm pretty surprised. But we're going to actually go through the ones that we have. And if we need to wrap it up early today, I'm cool with that too. So let me actually grab the screen and we'll get into it. Is everybody cool with that? You guys cool with getting into questions? Yep. You guys are quiet today on Hump Day Hangouts. You better post some questions or we will wrap it up early, just so you know, which would be like a first. That's okay.

Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

Bradley: Um, so the first question comes in from Lloyd, he says I have some older IFTTT accounts and when I went to login to IFTTT, I noticed all my tier two recipes have been turned off any idea as to why too many RSS feeds so IFTTT turns them off because it looks like spam. All are enabled, so it's working fine now, I don't know that's I mean, I saw the post in the Syndication Academy, Facebook group about that. I think, Lloyd I don't know if it was either posted it or what but I saw I saw a similar post about that. Well, other people commented and said the same thing. That would be a question that I would directed IFTTT. I'm not sure why that is. I haven't experienced that. Well, I mean, of course, I haven't gone through all of my different networks that I have running to see if anything's been turned off. But the ones that I have seen recently that, you know, I, I haven't seen that problem. So I don't know why that is.

I know that typically what happens if they're going to turn off recipes or athletes as they're called now, you, you usually get email notifications prior to them turning off, like if there's a reason that they're going to turn them off if they need attention, for example or something. Or if they turn them off, you typically get a series of emails saying, you know, that an app that's been turned off or disconnected, and it needs to be reconnected. So usually, there's some sort of warning signals, if they just arbitrarily turn them off. I don't know why. And that again, would be something that I mean, if I had an answer for you, Lloyd, I'd certainly give it to you, but I don't so that's something that obviously I don't work for IFTTT, I would direct them. That sort of a question to them to their support and see what their explanation is for that. So

How Do You Add Flick Or Nimbus The Same Way We Add @id Pages On Amazon S3?

Alright, the next one is Fitz. What's up Fitz? He says, Thanks for always answering questions on hump day it is appreciated when we add new sites like Flick or Nimbus or any other new sites, how do we add them? SameAs for @ID pages on Amazon s3. Okay, well, that's that's a simple one fits. You know, here's an example. I pulled this up earlier because I saw your question, I use that technical, technicalseo.com Tools Schema Markup generator, usually, when I've got to produce the code for local business, you know, structured data, and right under here is the social profiles. So for each one of these, you click now it's got a label here, but if you take a look at the actual code, there is no label. So it doesn't matter what these things say or what the icon is over here. They're just additional links. So when you and I know it's probably small on your screen, guys, but if I were to take this code, and I didn't grab all of it, but let's just take this code for him. minute, and pretend that it was already all filled out with the information that I was going to. Let's zoom in on this for a minute. Give me a minute. Okay, so all you gotta do is right here would be your same as URL, right? So loose HTTP, sameas URL, right? So all you would do is just add more of these, right? So just it's a tab, then it's, quote, your URL and quote and then a comma, and you leave the last comma off the last SameAs URL in that section of code. I'm not a coder, so I don't know what that all that shits called. I just know how to fumble my way through this stuff when needed. So my point is, you can add as many here as you want. Now, I typically recommend just adding tier one branded profiles. Citations can work too, but I usually will only add you know, top level like the citations that are really powerful.

But yeah, you can add, you can add as many of them in there as you want. Just remember the last and it just go validate it, check it in a structured data testing tool to make sure you didn't make an error somewhere. But it's really simple to do. And then the last thing is all you got to do is go update if you're talking specifically about like an HTML page, hosted an Amazon S3 Bucket, all you gotta do is just update the index dot HTML file. So go delete the original file from the bucket and then upload the new one. And that's it. That's all you should have to do. Okay.

Marco: Yeah, Bradley, I like using James Flynn's website. Okay, because he gives you the sameas code. All you have to do is enter the URL.

Bradley: Right? Well, that's what this does to. You just put the URL in here and it puts it in as the same as right here. Do you see that?
Marco: Okay. Yeah, yeah,

Bradley: all I was saying was, there's a limited number of here that they'll give you so like, even if I checked all of these, and these are the fields where you enter the URL in and it will you know, populate over here. But there's a limited number of fields. So if you have more than that, all you got to do is just copy the code, put it into a notepad file or use Notepad++ and it formats it better. And then you can actually just copy you know this and paste it in underneath and just keep adding as many as you want. It's real simple. It's not something that should be difficult. So all right. Good question Fitz.

How Do You Rank A Siloed Out Playlist Aside From Using Google Ads?

Next one is DANDAMN. I don't know if that's it or not, but it's a look looks like for a new YouTube playlist. I was going to get views, comments and the like. But I've been told this is no longer effective. embeds of the obvious next thing to do is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads? For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I use a method shared by Bradley in a webinar for video ads to no avail. Well, it's going to depend on a lot of factors, then. I see. I mean, I got,

I got one, in particular, I'd love to show you right now, but I can't because it's for a project I can't reveal at the moment. But I've got a project that I'm working on right now that I haven't done any SEO to other than it went out to a tier one branded syndication network, which is a brand new network because it's a brand new project. So and it's just one branded syndication network. And all I've done since that is set up an ad for it, and it's ranking on page one for a fairly competitive term. And so again, I see that is against my standard operating procedure is to set up ads, if you've got your targeting set correctly, you will get a bump from that. There is absolutely no question about it. So it also obviously, the video has to be optimized properly as well. So if you've got those two things, right, so you're on page correct. And then you're setting up your targeting correctly when you're driving traffic to it from YouTube ads. Those are your buying engagement signals from Google.

It will work. Again, it's it's likely that you've got something that's not completed or not optimized well and it could be the ads not optimized well or the targeting. Or it could be the video is not optimized well or could be an Uber competitive term. But that said, when it comes to using the YouTube playlist, that's essentially the YouTube silo method, right. So the idea there is to create the silo with your the term that you want to rank for if it's a broader term, then go find all the supporting keywords and then create similar videos that are supporting videos like supporting articles would be within a silo and put the place them on the playlist and there are different ways to link to do the internal linking from within the playlist to help to boost whatever video it is that you want. I would recommend that you know, don't just link from the video description up to the like the top of the silo which is the video that you the keyword that you want to rank for the most that should be the top of the silo. So video number one in the playlist, then all of this success, the subsequent videos right so

Those would be the supporting articles essentially the supporting videos are going to target longer tail keywords that would are in that same keyword theme. Right. So that same silo essentially. And then typically people would just link from the video description up to the video that they want or daisy chain them together so link from one video to the next to the next. And then at the end link back up to the top of the silo that that works too but use comment links, because comment links and by the way, you can pin those but comment links are at least they used to be and I haven't checked recently but I don't think it's changed or do follow links when their YouTube links from YouTube the YouTube comment links there do follow links so use those as well. Okay, so not only link from the video description, which is typically nofollow but not linked from the comments and then you can actually pin that link as a pin to comment so that you're it stays right below the video at all times. Okay, so check that as well as far as views comments in the like, if you're buying spanned views like, like you go to a view service, or and by comments and likes that way, Google's algorithm or YouTube, our YouTube's algorithm knows that those are fake accounts now that are doing that, because they don't have any real activity, like the algorithm can detect that stuff. Marco can go on and on and on about that, you know, to confirm what I'm saying.

So that's why I always recommend buying relevant traffic from Google directly. Because then you're likely to get real comments, real likes, perhaps real subscribe and you're getting views from real people. Google knows those are real people. Because you're buying traffic from Google, from known buckets, right? known buckets, meaning known audiences. And that's the whole point. If you're buying spammed faked engagement signals, the algorithm can detect that and it just basically disregards it's not that it harms it anymore. Like is I just think it's ignored. So you know,

As far as embeds, you can go crazy with embeds, you can go ape shit with embeds if you'd like. My assessment has always been and has been for a long time now though, if you go out and build, you know, 10,000 backlinks to a video or get 10,000 embeds for a video that has very few views, then is that natural? No, I mean, you can still brute force SEO stuff, doing that kind of stuff, especially with videos, you can still get away with that. But in my opinion, it's a lot better to do smaller embed last like 50 or 100 embeds at a time on like tier one embeds, then maybe do some tier two stuff and then send some traffic into that kind of like what we were just talking about at the beginning of this webinar, right? Send some traffic to some of the pages that the videos embed, embed it on to get views on those pages, that kind of stuff kind of activates the whole process because now it's looking as instead of just being a spam SEO tactic, it's actually getting those engagement signals and YouTube you can rank with engagement signals alone from you.

Guys, there's no question. You rank within YouTube and Google, you might need some more traditional SEO stuff as well. But engagement will help it to rank in Google, you know, Google search as well. So does anybody want to comment on that? Adam, you got any YouTube experience SEO stuff?

Adam: Which said about the ads, this is what I've done in the past. And that's definitely so my goal, especially when I don't have an audience or my client doesn't have an audience. It's a pretty quick and high-quality way of getting some engagement. It's not always good engagement, in the sense that sometimes the comments aren't exactly what I'm looking for. But engagement nonetheless. And indeed, I've seen that on multiple occasions impact my YouTube video rankings in the Google SERPs. So I certainly agree with that.

Bradley: Yeah, and so you know, again, with local guys, if you ever geographic targeting set you can go broader with your topical targeting, or your audience target. You know, I prefer audience targeting over topical targeting. But you can go broader with that as long as you have a really tight geographic area because then you're getting if you're getting clicks, engagement signals from local IPS, so your your geographic relevance is more important than topic for audience relevance, in my opinion, if you're trying to make a local video, if you're trying to rank something that's more global, or you know, national, for example, then it's much more important in my opinion, well, first of all, you still want to have local IP clicks and what I mean local is local to whatever your local area would be. If it's like if it's if you're looking to rank for a US-based term, you'd want your, your location targeting to be united states, for example. But what I'm saying is topical or audience targeting at that point would be more important in my opinion, because I've been able to achieve really good local video or local keyword rankings with videos by just using kind of broader topical or audience targeting, but setting my geographic area very tired

For just around, you know, within a 30-mile radius around a particular city, for example, that kind of stuff really helps. So again, if you're not seeing any movement at all, and you said you spent a lot of money and not seeing any bump in rankings, my guess is you're not you're targeting is incorrect. Okay, during the MasterMind, I'd be happy to analyze that for you live on our we got a webinar coming to our MasterMind webinar tomorrow. So I don't know if you are not if you are posted in the group will take a look at it for you tomorrow.

Marco: And if he's not, then it's a good time to join.

Bradley: I agree. I agree.

What Are Your Thoughts On Google Neighborhood And How It Differs From The Regular GMB?

Alright, so Gordon's up he says, Hey, guys, thank you very much again for your hump days. Help. Okay, it is greatly appreciated. I've been hearing lately about ranking in the Google in Google Neighborhood, as it's easier than ranking in the regular GMB three pack. What exactly is a Google Neighborhood? That's a good question. Is it different than the regular gym be three pack? And if so how is the ranking protocol different? I don't know what a Google neighborhood is. I've not heard that term. Unless there

Somebody was just talking about ranking on a more like, you know, hyper-local level, like suburb based keywords instead of, you know, citywide, maybe like neighborhood-based or, you know, very small section or boroughs. You know, like, for example, I don't know, maybe that's what they're talking about. I'm not sure as any anybody know what Google neighborhood is? Yep. What is it? Okay.

Marco: It's actually two to two things. It was started in May of last year. I think it was. So yeah, about a year ago. One is Google neighborhood, which allows you to build interestingly enough, my map, people say My Maps are dead, right, Bradley. Yeah. But here's Google last year, giving you a whole new platform where you could build a map around your neighborhood, right? This is this. This is one thing because it's my maps and yes, of course. It's totally different from the GMB three. Because GMBs use Google Maps, not My Maps. Now the other one the other project that they started with neighborly, but neighborly with you, because they actually started it in India. So the neighborly project is for people to form I don't know, relationships are on the neighborhood in India, it's not yet available everywhere. So it's just two different things and I don't seem like it could be beneficial to build you know a neighborhood map with all kinds of relevance and of course, your clients project being the most prominent in the neighborhood driving directions, K, it uses km L and you could do a KML download. If you can do a camera download, you can do an upload, and you could do a whole lot of nasty excuse me relevance in using KML, right. We do that with my maps all the time and all RYS Academy Reloaded. So yeah, it's two different and distinct things from the GMB three pack. unless they've updated it from the last time that I took it. I haven't had a look in about three or four, four months, regarding the two projects that they started. You know, I try to stay on top of my maps and everything that's going on there because they work so well.

Bradley: Very good. Thank you. I wasn't aware of that. It's not something I've even seen this Google Neighborhood. So.

How Do You Find The GMB Listing URL To Use In Authority Backlinks For Rank Boosting?

Okay, cool. So how do you find the URL for GMB listing to use authority backlinks for rank boosting? Thanks again, okay, so go into your GMB dashboard, click on the Info tab. You can even find it on the Home tab where it says view on search and view on maps. Just right click copy link address, paste it into a notepad file. Remove any of the, you know odd characters after the CID number, which is essentially the ID number for that location. So at the end of the URL, sometimes there will be like ?=en for English and in there might be some like coordinates and things like that you can eliminate all of that stuff. And then you're just left with a maps.google com URL with something like cid= or something like that. That's your URL. But you want to change the subdomain from maps dot google.com to www.google.com. Because if you take that, if you right click that link address, as I'm saying, right click on the view on maps, and then copy link address and you go to a redirect checker like redirectdetectivecom or .org I think it is or where goes or something like that. And you paste that in. It's a 302 redirect to that same URL, except instead of maps.google.com, it's www.google.com. With its but the rest of the URLs exactly the same. So my point is, you just want to swap that subdomain from maps. to www. and then that URL, right There is a straight 301 redirect. And it's not even a redirect if you take that URL and put it in a redirect checker, it's going to say 200 test, okay? Right, that's the HTML code or whatever, the header code or whatever, it's a test, okay at 200. But if you go paste that into the browser, you know, the address bar, and click Go, then it will load the map listing and then once the map listing is fully loaded, it will convert to that long, stupid, ugly URL that maps gives you. So that's why I'm saying it's interesting because it's it's essentially a redirect, but there's no redirect in the HTML header, it only converts to that really long URL once the browser is fully loaded, the maps listing, so that's the best link in my opinion to use. I've done some testing with that and I've got the best results using it.

Okay, good question. Dan says I noticed an email at $17 price for the video lead gen system. Is that an add on or what exactly for that is that for I can't tell you because I don't look read all of our emails. Dan, I'm not sure about that I'm sure it was probably an order bump and that was probably before we launched the new version of it. You're probably talking about an older one correct me if I'm wrong but if you have a question specifically about it find email and contact us at [email protected]. Okay.

Does The Lack Of English (UK) Translation For Ultimate SEO Plugin Matter When It Comes To Ranking UK Sites?

Tony says thanks for all the work and advice always very useful. I managed a few websites part time and I like to follow the battle plan advice the ultimate SEO plugin download page says that this plugin is not translated into English UK yet. Clearly, I would like to use it but I am in the UK with UK clients. does this matter?

Isn't it pretty much the same except for the miss the odd spellings of a few words? Is it Can anybody correct me on this one is there there's something significantly different between UK English and American English where the plugin wouldn't work? Not only the spelling, but I don't see how that should matter because you have to type in your titles and your descriptions anyway.

Marco: Yeah, so. I don't think that there's any difference and do get the plugin get the paid version. Yeah, the SEO ultimate plus get away from Yoast. I hate that fucking virus man.

Bradley: Yeah, that's all Bloat. Seriously, that's a great plugin guys that the get the paid version SEO ultimate plus their version two dot o was coming out soon it's been in beta testing for months now because the coding behind it is been delayed a few times but you know it's a great plugin and the paid version I don't think the free version is really supported anymore anyways, but the paid version is and it's still my SEO plugin of choice no choice.

Marco: It's two years old it probably won't work with the new newer WordPress right. We're at 5.1 point one I mean the free version. Yeah, the free version is it's not updated. So but SEO Ultimate Plus, you get a five star five site license for what? 45, 46 bucks. Totally worth it. If you're in our MasterMind you would get 10 licenses. That's another reason instead of paying 97 bucks you pay the regular 47 or whatever. And you get a 10 website license for another reason to be in our MasterMind, Jeff he's a buddy man. Yeah.

Bradley: So yeah, I don't think it would make any difference as far as UK English versus US English. I can't imagine it would we got a lot of members that are from the UK that are using it, and I haven't heard that before. So but again, they're probably using the paid version.

How Long Does It Take For The RYS Stacks To Start Showing Its Ranking Power?

All right, Gergely. I guess it says, Hey, guys, thanks for these webinars. Usually how many does is it take days does it take for an ROI stacks to show that start to show their power? That varies. It does take a while it does. There's no question. It's not something that happens overnight. But the boost that you can get from it can be quite significant and they can and it can last for years. I just demonstrated that again last week when Marco and I did the MGYB and Syndication Academy update webinar, I was talking about that. I can demonstrate it again. But my point is those the effect from that will last for a long, long time. How long does it take for it to show any boost? That really depends, and I noticed sometimes it takes a lot longer than others. Marco can, you can comment on that?

Marco: Yeah, sure. And I'm gonna go totally with you. It depends. It depends on the competition. It depends on your keyword targets. It depends on how well your website structure set up. It depends. If you're aiming it at GMB. Right. And if you're trying to pop it into the three pack, it depends on how much power you're putting behind it. Are you doing press releases? Are you doing link building? Are you doing link building to your drive stack and press releases? Are you doing tiered link building? This whole matters because that's the amount of power that you can push. If you read the done for you User's Guide, it recommends waiting 21 days, because that's when you clear the Google dance. And you know that some people will say that there's no such thing as a good Google that they call it a sandbox, call it whatever you want. It takes 21 days, from the moment you start for your project to settle into where Google thinks it could be. So on the 22nd, day, you go and you take a look, whatever Rank Tracker you're using, I like to use a Search Console and Analytics to see what kind of bump I'm getting to see if anything moved up. Plus, some local rank trackers if it's local, or some other type of rank trackers. Once you have the data that you need data. You can't go on suppositions you can't go on. What if you can't go on how long will it you have to have the data once you have the data and you see that you have stuff on the second page that you can push up there, you can hit it with presses, you can hit it with a PR bomb, you can hit it with, you can do a MyMap and beds, and then link built to the mind map in bed. There are tons of things that you can do. That's why you get the User's Guide. And if you didn't get the user's guide, you should have gotten a link in your email by the way to download it. Then what you need to do is contact support at mgyb.co, and ask for you done for you User's Guide because that tells you what to do.

Bradley: There you go. And again, this will be demonstrated on the webinar last week that I was talking about guys, which is nuts. This is you know, this is all done from a drive stack. That's the Google site within the drive stack. Okay, this is the WordPress doc this was done. Take a look at the date on this. I know it's probably small. I'll zoom in on just one of them, guys.

Look at the date on that May 16, 2015. So that was almost four years ago. And if you take a look at this guys, this was just one of them and this was four years ago when I didn't even know like I just learned how to build a Dr. stack that day. And I didn't even have instructions for Marco, he just told me about the concept. And it was on a Saturday and I literally took, I stopped doing what I was doing that day, and spent about five hours building my first drive stack, without even any instruction, just based upon that little bit of information marker told me and this if you take a look at this, guys, I mean, again, ranking number one for four years. And the WordPress com site, it's pushed my main site up and put me into, you know, I've got somewhat of I've got a local IP, so I'm showing a knowledge panel as well. But for various keywords or variations of the keywords, ranked for many of these properties, again, with doing absolutely no backlink building, and just actually doing the drive stack stuff, right. So again, number one for all our ranking all the other Virginia SEO agencies with a shitty Google site that has shitty spun content, like literally that was a spun article from a content farm and it's got nothing but a bunch of drive.

That's a broken Google Plus embed. Google Plus is dead. And like it's just absolutely been dominating for four freakin years now. And what's interesting is this wordpress.com site, free WordPress. com site, if you guys go view page source on this, the only content on this page and the post body of this page is this right here. The rest of that is just embedded iframe, they're just embedded drive stack files. There's absolutely no written content on this page, guys, except for that one line of text right there. And it's been ranking number one, or in this case, that's what number three for years and there's no bad go check the backlink profile on this stuff. It's insane. And so again, like you know, it took probably, I don't know, seven or eight weeks before I like I remember because I had been checking on it for several weeks. I was checking on it to see if if anything had happened from the stack that I built was the very first one that I ever done, and I don't build them now. Anyways, we got somebody that and for us, right? You guys do too. You can, you can hire us to do it.

But I looked at for four weeks, I kind of track this. And then I gave up on it because I didn't see anything from it. And then one day somebody had said something I said, Oh, yeah, let me go check on that. And it had been several weeks, and I went and checked on it. It was boom, number one. And it's been number one ever since. And it's just been crazy. So it does, it does work. And it's not, that's not the only example. That's just the one that I don't mind showing. You don't I mean, so, be patient. Also, some of the other things you can do is build links to it. That's you know, we've got a link building service specifically designed for that at MGYB. So you know, you can hit it with kitchen sink spam, and it will take it like a champ.

What's The Use Of @ID Pages?

Alright, next is what's the point of an ad ID page. Did you make any tests with that Id pages if they make a difference? Yeah, we wouldn't have taught it if we didn't make tests if we didn't test it first. So we are you know, everything that we do we've tested and it has to do with. The reason it works so well is iframe stalking, which is taught in RYS Academy, primarily. But the @ID page principal or the method has been taught in pretty much all of our different paid courses. And that just works really, really well because of iframe stalking. Okay. And it works, it does make a difference because you can use the @ID page or any sort of stacked iframe page doesn't have to be an @ID page. We just do that, because that's very specific to local guys. But again, you can create tier one properties that are using a Google site, for example, with a bunch of iframe stuff that you do, and it's not going to get into specifics here. But then that becomes a link building target. Right, that becomes a target that can boost all of the assets. So yes, it does absolutely help if you're in any one of our paid training, and you'll know how to build them. If you're in the MasterMind, we can get into that much deeper if you'd like. You know, we can talk about why and how and I can show you other examples.

Okay, Dan says I will have to go through. So he's the one asking about the YouTube ads and a playlist and all that. He says I have to go through with a fine tooth comb. Because what you mentioned, I've done with the exception of comment links. Thanks for the input. Yeah, no problem.

Also, Dan, think about this. If you have other profiles available, like from syndication networks, for example, other Google profiles that have YouTube accounts, you can go in and actually take that video and add that video that you want to rank for and other playlists. So in other Google profiles, create a playlist, a keyword optimized playlist for the keyword that you want to rank for, and then add the video that you're trying to rank into that playlist in other Google accounts, right? like it, comment it from those other Google accounts, as long as you're not all logged in from the same IP. So for example, and even if you are, it's okay, but not what I'm saying is don't, don't just go clear your cache and cookies and log into another Google account. That doesn't work. What I'm saying is if you're using something like browser or ghosts browser or something like that

Where your browsing sessions remain intact for each profile, you can even use the same IP, that's fine because all of those different profiles are going to be acting as if they're their own. You know, their own profile, there have their own browsing histories and things like that. And so you can use those to kind of help give it a boost. I had it I ran a test for one of the videos that I had done some standard SEO stuff like it went through my syndication networks. And I had set up a video ad for a YouTube ad for it to start getting some engagement but it was bouncing on page two like it was hovering on page two. And then all I did was I took five different browser to profiles that I had that have a significant history built for them. And I went in watch the video, I commented with one profile I liked it with another profile then with the fifth but I did several things but it with the fifth profile. Again, they were more aged Google accounts but that have had a

You know, significant browsing history and activity that have accrued within those profiles for, you know, over the last couple of years, really. But the last thing I did was I created a playlist keyword optimized playlist with the lat the fifth profile, added that video, then I commented on it with the playlist URL is the comment. And, and like, within, I'm not kidding, within 30 seconds, it jumped to page one, and it's been on page one ever since. So that kind of stuff really does help if you can get the video added to other people's playlist, essentially, even if you're doing it yourself. That will help to Okay.

What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

All right. We're almost out of time, but we can run through the next two, I think Hey, guys, one more question. Did you ever want a new situation to take the number one organic gym be ranked from a competitor when both your client and the competitor had the same name and GMB and nearly the same exact match domains, both shoot for the same they both shoot for the same exact match, brand new. What makes Google decide that one brand is actually now another brand eg one website, taking over the top positions, even knowledge panel in some cases? Usually navigational type search queries, which again, it's an engagement or an activity signal. We've talked about this many times in the past. But what's called site weight is part of the algorithm, I think that was introduced in the algorithm way back in like 2010 or so I remember I learned about it in 2011. But essentially, if all things are being two, if two sites, two brands with a website were equal, all things being equal, which I know is damn near impossible, but if they were, if one site has the navigational search queries, and then they click through more than the other, that one's going to have more weight in Google's eyes, in other words, is given more weight given more authority. So what I mean by that is doing some navigational search queries a query like a brand, a brand search or a website names

So in other words, if it's Joe's plumbing, com, we'll just use that as an example is the website and the name of the company is Joe's plumbing. Then people doing searches for Joe's plumbing. I know you're saying you've got a competitor with the exact same name, but you've got a unique URL, right? So if you've got Joe's plumbing.net and the other guys Joe's plumbing com then I would do like Joe's plumbing.net searches like a search for that domain name and Google and then click through

you know, you could do a navigational searches, which would be brand plus services like so different types of services, service keywords, or product keywords, depending on what type of business you're trying to promote. I'm looking for the contact information so Joe's plumbing contact, or Joe Joe's plumbing phone number, like seriously that type of a search query Joe's plumbing, plus phone number, like you put that in and if it pops up with the right phone number on the right list and click through those kinds of things. Now not it's not something that you can do from the same IP that it's going to have an effect

But if you can kind of crowdsource that out, there are ways to do that right micro-task worker, for example, those type of navigational queries will help to push it out something that you have to maintain though. So you know, until once you take over that position or get your knowledge panel to appear as opposed to the competitors, a lot of times organic activity will take over anyways and will help it to maintain that. But you can force that issue. You can also do it with ads. Again, I can't talk about how to do that here but you actually can do part of that using Google ads or even Facebook ads. So again, it's all about that activity and engagement signals on the brand that you want to promote and that's going to help to give it that edge. I mean, you can do some other standard SEO stuff but I found that you know, we've been a Marco and I have both done tests where we've been able to manipulate knowledge panel or in things like auto suggest, by you know, specific engagement signals. Marco, you want to comment that all that?

Marco: No, that handled it perfectly.

Adam: Yeah, that's been my experience as well. Using stuff like, micro workers is one of my favorites but there's a number of other ones that are Yeah, good. Hang on where you live?

Bradley: Well, yeah, that's an old process. We talked about Ivan boot Amir taught me that years and years I think it was 2011 might have been 2012. But that's where he like introduced that, that concept and micro-task workers and I mean, it's it really that's what I call click-through spam, but so CT spam, but it works really well. Again, you have to engineer it correctly, but if you do it right, then you can significantly change, like the positioning of a website and you can also change like auto-suggest, you know, suggested search queries and all kinds of stuff doing that.

Adam: Yeah, it's good for like, reputation management's where, you know, you know, brand name, spam comes up and you want to put something above it in an auto-suggest have used it for that. But yeah, like you said, it's the kind of thing you have to maintain when you start doing it for a period of time. In my experience, it often reverts to what it was. Yep, not done anything else.

Bradley: Alright guys, we actually have to wrap it up. Sorry. We're at the five o'clock mark and I have to run but I appreciate all the questions they did come in. We were worried that it was going to be a slow day today, but it wasn't. So thanks, everybody, and Adam. Hey, man, thanks for hanging out with us today.

Adam: Da totally My pleasure. I'm really really grateful for you having me it's been a little bit of fun.

Marco: Absolutely, man. Anytime. So thanks, Marco for hanging out, dude. We'll see all the man. Thanks, Adam. Bye, everyone.