Click on the video above to watch Episode 209 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Let's get ready to rumble. Wait a second. All right. It's Hump Day Hangouts everybody. Welcome to Hump Day Hangouts Episode 209. The one where the guys think I went running in the woods right before I showed up here. Let's go down the line before we hop into announcements. We got some really good stuff to share with you guys, but we'll say hi. Chris, how are you doing, man?
Chris: Doing good. Good weather in Florida this time. [Crosstalk 00:00:25] Yep.
Adam: Nice, awesome, awesome. Hernan, how goes it, man?
Hernan:I'm great. I'm really excited. We might or might not have some pictures of you and I running in the woods. So that might go or might not go into an ad somewhere sometime soon. But we'll see. That's gonna be a lot of fun. I'm excited to be here. I'm excited for what's coming. I'm excited for all of the good feedback that we got from POFU Live 2018. I'm excited for people who are getting the tickets for POFU Live 2019. That's pretty cool to see too. So, really good.
Adam: Awesome. Marco, how goes things down south for you?
Marco: Running is not in my vocabulary, woods or otherwise. Slow and steady wins the race, man.
Adam: Fair enough. We'll, I've got to ask you, it's been a couple of weeks, how's the weather?
Marco: It's beautiful. We're in transition to the dry season. It's nice and warm, 80, 85. We get an afternoon shower here and there, but otherwise bright sunny. Come on down.
Adam: Awesome, awesome. Bradley, last but not least, how are you doing?
Bradley: Balls deep in GMB stuff. Hi, everybody.
Adam: For those who don't know, that's a good term. Bradley's been doing a lot of work. I think you've been working with the accountability group to people who were at POFU Live who are interested and kind of going along with you as far as kind of a 90-day sprint.
Bradley: Yeah. It was really a 13-week, 90 days, roughly 13 weeks. This was something that I decided to do after we had developed all the content for POFU Live. I said that I was gonna be sharing how to scale the Local Lease Pro method. I'm working on developing all the processes and stuff so that I don't have to be responsible for any of the work really and the entire thing can be done. That entire Local Lease Pro method can be taught and completed by virtual assistants, by people that I've trained to do it, so that my business can grow without it relying on me, which is part of the … And that's really the problem that I think most of us face in this business is we all end up doing everything or most everything in our businesses and it creates a kind of a bottleneck and it's very hard to scale beyond a certain point. I've seen that occur in my own business.
The whole point of what I wanted to share at POFU Live was the processes to remove myself from this so that my business could grow. Right? I wanted to share that with everybody in the group. And I did, right? But, first of all, it wasn't fully developed. It's still in process right now because I create rough processes first and then I go back and refine them as we become more efficient and better. So we ended up having to keep redeveloping the processes as we keep refining them. Eventually, it will be a very polished process that will be a lot easier and simpler to, not only perform, but also to train to new people. So that we can train more virtual assistants to build more assets for us.
Anyways, originally, when I shared the training at the POFU Live event it was in its in a very rough format because it was like the first iteration or first version of it. So I've told all the members that I wanted to also create this accountability group where I would meet with everybody on a weekly basis. Just one hour a week, on Mondays, we're meeting.
Over the course of 13 weeks, we all set the goal of developing out 50 GMB assets, lead gen assets, at the end of 90 days. That's an achievable goal. That's five properties per week over the course of 12 weeks. The first week was really just preparation, so it's 13 week process, but as 12 weeks of what we called a sprint. Right? Sprint was the GMB optimizing, finding and secure optimizing five GMB profiles per week over the course of 12 weeks, which would give us a target of 60, but I said I would settle for 50. That's a very achievable, reasonable goal. Some of us in the group are going way beyond 50 in that same 90-day period.
Basically, the accountability group, we're meeting on a weekly basis and just kind of like talking through issues that arise. We're also setting goals on a weekly basis. I'm telling everybody action items that they should complete to kind of keep them on track to hit that 50 GMB target at the end of 12 weeks.
It's been really good because one of the things it's done for me is it's forced me to continue developing out the processes, because I've made myself accountable to all the other members in the group, which is about 12 or 13 of us at this point. But it's good because if I had not made myself accountable to those members of the group, then it's likely that I would get sidetracked, like I often do, and not complete all the processes. Which means I would still be responsible for doing most of the work because I hadn't created the processes to train others.
It's been really good and beneficial to me. I hope it's beneficial to the others as well. I guess really, once the process is completed through these 12 or 13 weeks with the members that have joined me, because they're all participating, it helped me to develop and refine the processes, we will have a very efficient process for being able to develop GMB lead gen assets from start to finish at the end of these 12 or 13 weeks, that then we're going to release to the Mastermind members.
All of that was to tell you guys, if you're serious about building a lead gen business or even a local marketing consulting business, I would highly recommend that you join our Mastermind because we're gonna have a business in a box completely done for you, process docs, process training that you can hire your own VAs and put them through and everything to where you won't even have to do any of the damn work. The only place you're gonna be able to get that is either in a Mastermind or POFU Live 2019. So I would encourage you to come join us while you can.
Marco: Before you go on, I'd just like to give Bradley some affirmation on Local Lease Pro because he's given enough away in the Mastermind and through Hump Day Hangouts where you could go and do it and build a business.
Listen, just the stuff that he's giving away, I haven't been through any of the training or anything, but I don't care because I know what he's doing. Anyway, went and got 11 verified GMBs. That's it. Verified. All I did was target correctly. As Bradley teaches you, go you use the software. The software isn't any secret. It's free. In fact, it's the most timeless software in the world as far as I'm concerned. Anyway, 11, right? As soon as they popped in, I mean, we got 12 calls. Now granted, as Bradley teaches, most of them will be spam calls in the beginning, but that means that you're on the radar. We actually got a few good calls and this is just with verification; we did nothing else. We targeted the right place. If you look at the GMB, it's blank, no images, no nothing, just the info. Right? Well, just garbage info.
If it works that well without doing anything, without applying local GMB Pro, Local PR Pro, and everything else that we can do to push these up in the 3-pack into the Google Freshness algorithm, into the mobile algorithm, so guys, imagine what the fuck you could do, or what I could do with these, once I start the process the way that Bradley teaches it. So that's all coming. But I mean, just nothing, nothing but verification and it's already getting calls. So, Bradley, you rock, man.
Bradley: Thanks, man, I'm all shocks.
Adam: Bradley, real quick, when you talked about doing this sprint and we have real quick, guys, everyone listen, we're gonna get on to some announcements and some good stuff soon, but I wanted to share with you because I think this is interesting and something we shared in the presentation in Local Lease Pro and POFU Live. Bradley, we're doing something for 90 days like this, and this is I think is on the low-end, but what's like a revenue projection for that?
Bradley: Well, if everybody was to hit the target of 50 GMBs and use kind of the rule of thumb as like the low-end for monetizing each individual asset and the simple way to monetize them which is just lease them out. That's the rank and rent model. You don't need all the tracking in place, the infrastructure, if you're selling leads. If you're doing on paper lead basis, it requires a lot of additional tracking, additional management.
The Local Lease Pro method was an easy way to monetize it. It requires the least amount of management effort. So that's just to lease them out on a flat monthly fee per location. What I recommend is, if you're gonna do them on single basis, like single location basis, that you shouldn't rent them out for any less than around $250 a month. For some of you might think that that's awfully low, but trust me, that's not. Especially the way that we're targeting these GMB assets on a hyper local level, it's better to bundle them together and offer multiple locations as a package deal to a potential service provider or a client because you can use this method as a deal sweetener to land clients as opposed to just doing lead gen too.
I recommend bundling multiple locations together that fall within a specific service area and then offering a package deal. So, like a volume discount for bundling those locations together. For example, I recommend, and I don't want to give away too much here guys, that's why you got to come join the Mastermind, but I recommend securing multiple locations within a specific metro area. Right?
Within the service area of one city, you target multiple … I say metro area because that's typically what I'm doing, is I'm just targeting major metropolitan cities: Atlanta, Georgia; Tampa, Florida; Charlotte, North Carolina, all these great big cities and then we go through, when we create 10 or 12 different locations or secure 10 or 12 or a minimum of 10, or let's say a minimum of 10 GMB locations within that 25 mile radius of Atlanta, Georgia, for example. Then, once we've got those 10 GMBs, let's just say, a minimum of 10 GMBs secured, now we can offer that to one company, one service provider. Right?
Then we could say, “Okay. Look, all 10 of these I typically do it at $250 per location, but I'll rent you all 10 of these today for 1,500 a month,” or something like that. It could be more. It could be 2,000 a month. It's whatever the market will bear, what they're willing to pay for those kind of services, what are the leads worth, all that kind of stuff. That's gonna vary by industry. But as a rule of thumb, I would say off of 20-, or, excuse me, 50 GMB profiles, at the end even if you were to just monetize them at roughly $200 a piece, that's $10,000 a month. Think about that.
Bradley: It's a lot of money.
Adam: Well, yeah. I just wanna remind people that this is a pretty cool opportunity as well. I know there's people watching, literally, on Hump Day Hangout today who were in that group. So keep your eye on the prize and keep working, keep working the process.
Adam: Real quick, for those of you who are just joining us for the first time ever, thanks for watching Hump Day Hangouts. If you're checking out the replay, that's awesome too. You can hit subscribe if you're watching this on YouTube and stay up to date.
People ask us, “Hey, where should I start with Semantic Mastery?” and we tell you, “Get the Battle Plan.” All right. It's a good way to get repeatable results whether you're dealing with stuff like new sites, old sites, you're wondering how to use press releases, whatever it is you're trying to do, keyword research, we've got it, it's in there. Get it and help yourself. Then, if you're ready to take things up a few more notches, you can come through in the Mastermind. Obviously, we're gonna be talking about stuff like what Bradley just talked about, as well as damn near anything else you want to talk about as far as local digital marketing and beyond.
Beyond that though, if you want to get stuff done for you and save time, we always advise that you do this whenever you can reinvest in yourself, reinvest in your business. We've got the store where we sell services that we've created because we needed them and that's at Mgyb.co.
Now, speaking of services, I want to let you guys know to keep your eyes open. Next week, we're gonna have a real pre-Black Friday sale next week. We wanted to get something out ahead of time before everyone just gets swamped with kind of new or real or fake sales where businesses try to kind of tell you it's a sale but it's not. We got a really cool one for next week. I'm not going to tell you exactly what it is now and spoil the surprise. But then we're also gonna be doing some fun stuff with kind of the Black Friday timeframe out.
Marco, do you want to kind of tell them what we're thinking about?
Marco: Well, we're gearing up our annual charity drive. This is something that everyone knows is near and dear to me. I'll do a video. I don't want to spend too much time on this right now. I just want people to be aware that there's a whole lot of people out there that are way more unfortunate than you guys could ever imagine. Next time you're kicking yourself down because of all why it was me, why it was me, my life sucks a lot, life is hard, well, guys, you don't know the half of it. What we're trying to do is just make things easier for people who have nothing.
I mean, literally, literally, tomorrow, yeah, tomorrow, they might not eat tomorrow, they might lose their house tomorrow. This just happened in one of the places where we go one of the communities, they literally came through and took out the housing. I don't even wanna call it housing, the slums to build, access ramps, and to build a new route through there and since it was government property anyway. People are shit out of luck.
That's the kind of stuff. So not only do you not have anything, what little you have, the government comes in it just smashes it all, and then you're left with what? Right? You're out in inclement weather and nothing to eat. What do you do with kids and everything else? Anyway, it's difficult. As I said, we'll get more into it, but we're gonna tie it, right? Throw offers and what we'll be doing with the offers and what we're doing as far as the charity drive. We're gonna try to tie it all together. I wanna make I'm gonna make it really worthwhile for people to give.
But guys, give because your heart tells you to give, not because of what you get. Don't give because you might get something in return. Give because it's the right thing to do. It's unbelievable the feeling that you get when you give from your heart and you just truly put yourself out there and you give money, gift of yourself, give time. What you get back is much more than any monetary amount or whatever it is that you want to put on it. There's nothing that can compare to what you get back. I get more from the kids when I go. I learn more. I get more than any money that I could ever give. So that's my piece for now. More will be coming. We'll make it clearer as we go.
Adam: Outstanding. Yeah, some good stuff coming, you guys, so stay tuned. I think, on our end, that's it for updates and announcements. Are you guys ready to get into it?
Bradley: Yeah, man.
Hernan:Let's do it.
Bradley: All right. I'm gonna grab screen. By the way, I found some really interesting, we were targeting these GMBs on a hyper local level, guys, because of the mobile first index, that's what opened up, all this opportunity in July, the end of July. There's not a whole lot of people that are taking advantage of this right now, and that's a good thing.
But I found some really good opportunities for even major metro areas which would typically I wouldn't have touched with the 10-foot pole for local lead gen stuff because we all think that major metro areas are uber competitive and that they're just too difficult. But that was before the method that we've just developed because of the mobile first index. I'm finding wide open opportunities in even major metropolitan cities, guys. Wide open opportunities. It's absolutely insane.
I can't tell you much about it here, guys, this is a free venue. But I'm telling you, come join the Mastermind and all this stuff gets revealed. There's just more, I said this last week and I'll say this for as long as it still exists, there is more opportunity right now in local lead gen than there has ever been since I've been in the digital marketing space, which started in 2010.
Guys, I mean that from the bottom of my heart. So if you guys are not pursuing it, you're freaking crazy. Stop all the shiny objects shit and develop a real business that can generate real money. Like what we call fucking money, right? That's exactly what this can do right now. There's wide open opportunity and I don't know how long it will last. So I say take advantage of it while it's there.
Is There A Way To Bulk Add All Service Areas Now That Google Strips Out The Radius Option In GMB Listings?
All right. Dustin's up first. He says, “Hey there, I saw that Google made some changes in all of the GMB listings. Now you have to add all of the areas your business is serving. You cannot just say 30 miles anymore. Is there a way to bulk out all the areas the business is serving because one by one is a pain in the ass?”
Yeah. As far as I know you can name it by either zip code or you can do it by city or by county. Again, this is new. This has all happened within the last week. I've been in playing around with different configurations because sometimes, with an existing listing, if it's a service area business, Google will strip the address right from the listing under the new dashboard, under the new GMB dashboard. Google will strip the address right out of the listing. So it'll show in the info tab in GMB, it'll show add address, like the pencil icon, and it says “add address.” Well, if you go in and try to add an address to a service area of business that can trigger re-verification, at least that's what some of the people in our group have reported.
Fortunately, I haven't done that yet. What I'm doing is on the listings that have the business address stripped from it where it doesn't even exist anymore in the listing, in the GMB listing itself. That's fine. It doesn't bother me. Now, it's the service area, you can go in and set the service area. So depending on, I guess, Dustin, you've probably got a large service area, so what I would suggest you do is just go in and try to add the service area based upon county or city. Right? That's gonna be a lot.
For example, and the reason, I've been working on this stuff forever or a lot recently, but let me just show you what I mean. Where are we? We're in Georgia. You guys are seeing my screen, correct?
Bradley: Right. Let me show you what I mean. Here's one that I was just creating some process training for the accountability group, what we were just talking about. I was doing some location research training, which is this right here. Location research training. This is the process doc I've just developed for our group. You can see that for Memphis, guys, in fact, let me click into there. This shows Memphis covers 63 zip codes. Could you imagine one out …?
By the way, if you extract all this data and you get rid of all the unique and PO box ones that show zero population, it comes out to be it's roughly 23 zip codes. So 23 zip codes in Memphis, Tennessee. You're right, that would be a complete bitch. It would suck to have to go in and add 23 individual zip codes. So instead you should be able to just go in and type in Memphis and it will cover the whole area of Memphis, all of the zip codes. Does that make sense? I mean, that's just an example of how you would do it.
That's the way I'm doing it, because we're targeting on a hyper local level now, is I'm actually going in and just adding the zip code for the area that we've got the physical location in or perhaps a very small radius. How do I do that? Well, over at freemaptools.com, which is this site, here you see what it says “find zip codes inside of a radius.” Click on that and then you could do something like just a five-mile radius, if you're staying hyper local, or 10 mile, whatever. But five mile radius is typically I'm doing it because I'm trying to secure as many GMB assets in a metro area as possible. So when I have them spread out I only need a very, very small service area for the edges of those service areas to overlap. If that makes sense. So I end up with full coverage of the entire metro area with just a handful of listings. Right?
You can do that by just coming here and adding that in. For example, if I wanted to, I could come in here and just grab, let's say, this zip code 38109. I would come back over here and type in 38109. I would click draw radius. Now right there you'll see there's the three zip codes that I would add for that particular GMB listing. If I had a GMB listing in the 38109 zip code area and I only wanted to target a five-mile radius, which you could see what that radius is right here, I could zoom out a little bit, you can see that that covers looks like southwest side of Memphis. Right? That's only a five-mile radius, but that's pretty significant. I could scroll down here and I could grab these three zip codes now and add those three zip codes into the GMB dashboard for my targeting at my service area. Does that make sense?
Then, you repeat that process again for each one of the listings that you have within a metro area. If you've got one full metro area, like I said, that where you're targeting in all of it your service area is being targeted from one location, then I would recommend that you just add that city name or even the county name as well. Again, zip-codes.com will show you what the county name is for each one of the zip codes too. It might be easier for you just to come in and add county names. All right.
That was a little bit more hands-on training than we typically do on a Hump Day Hangout.
Marco: Yeah. Also, just add to that, Dustin, you shouldn't be the one doing all of this.
Bradley: That's right.
Marco: You should have a VA that you can tell, “Look, I need this updated. This is the process. Go get it done.”
Bradley: That's right. That's exactly what I'm … I mean, for three weeks now I've been working on developing process docs like this which just teaches my VAs. I've got a VA who's really fucking good. His name is Joe. He's really good. But he's never done any of this kind of work before. I basically taught him how to start with a brand new verified GMB profile and optimize it completely, build the add ID pages, do all the stuff that we do, even set up the GMB autoposter, schedule out 31 posts for republishing every 30 days, all of that stuff. He's somebody who's never done any of this stuff and he's got the training and the process docs now to do all of that.
Now, it sucks because I just developed all these, for three weeks, I've been working on all this shit, and just last week, they changed the GMB dashboard. So I have to go back and redevelop those process docs now because the formatting has changed. You know what I mean? That's kind of the nature of doing this. It kind of sucks because they're never complete. When you create a process training one time it's never done, right? You can always go back and refine it. That's what I was talking about. So I've got to go back and do that again to update the processes for optimizing and now setting service areas and all of that. All that has to be updated, which I'll be working on next week.
But that's what I'm talking about. Marco, what he said was exactly correct, is get the hell out of your own way. If it were up to me to do to secure and optimize 50 GMB profiles in the next 12 weeks and I was doing all the work, it wouldn't get done. Right? Be realistic, guys, how many of you would actually do it if you had to do the work yourself over the next 12 weeks? Would you really do it? Most of you might have intentions and say, “Yeah, yeah, I can do that.” But you won't.
That's my point. I mean, the vast majority of you wouldn't, right? I'm not saying that to pick on anybody. It's true. It's tedious. It's hard. We get bored with it, right? If we don't see results immediately we get bored with it. But that's why you should fall in love with the process and not the result, right? I mean, we've heard that. That's cliche. But that's exactly the truth. If you focus in on doing the process that you know will end up bring in results and you fall in love with that, then the results will come. It's just a matter of time.
So if you've got this process developed where you can train, have a team, a virtual assistants, either one or many, doing the work for you, then you know it's going to get done, and the process is being completed which will produce results. It's just a matter of continually being tenacious, just constantly completing the process and not being distracted by other shit, other shiny objects. Right?
That's really been a problem for me too in my own business over the years. It's part of the reason why I have not systematized everything in my business, because I always get distracted. It's a lot easier sometimes just to do the work yourself than it is to create training to teach somebody else how to do it. You know what I mean? I'm sure all of you can relate to that. But once you do develop the training, then you don't have to do it anymore. That frees your time up to do other things. Right? That's really what Semantic Mastery is all about now, guys, is trying to teach you guys how to create a business where it's not reliant upon you and your effort to make money to generate revenue.
Should You Use Unique Google Account To Each Google Search Console and Google Analytics Property?
Jordan's up. He says, “Best practices for multiple Google Search Console and, for that matter, Google Analytics accounts, we create for various clients, is there any issue or danger in creating all the accounts from a master agency account? Or should each Search Console, Analytics account be created in a unique Google account and shared with the master agency account or, for that matter, should they be kept entirely apart? Does that matter at all?”
Okay. Jordan, I'm gonna give you the same answer I give for every time a question like this arises. In fact, there was a discussion about this in the accountability group that I was just talking about. Something similar. I recommend that, for example, guys, every time I get a new client, I go, if they don't already have their site attached to Search Console and Analytics, most of the time clients, if they have an existing web presence will already have that stuff installed, at least in my experience, they will. At that point, I just give them my email address and tell them to add me as a manager or a user so that I can access Search Console and access Google Analytics.
If I have to set it up for them, if it's never been set up for their website, then what I do is I will create a Gmail account, a new brand Gmail account that I now then use or assign to that client's campaign. I will use that new Gmail account for all stuff for that client, in other words, if I'm building a syndication network. When I say me, you guys know I'm not doing this shit. I'm not creating a Gmail account. I'm buying already Done For You created Gmail accounts double phone verified accounts. So I just select one from the list, I assign it to that campaign, to that project, that client, and then I use that email for all of the other accounts that need to be created, including Google Search Console, Google Analytics. Does that make sense?
Then, what I do is I add myself, Bradley Benner, as a manager to Search Console or a user, user/manager, an admin to Search Console and to Analytics and everything else so that I can access from my main profile, the one that I'm logged into right here right now. Right? That way I can still access and then also … By the way, I also assign my VA, because I have a VA that does all the client reporting for me now, which saves me many, many hours per month. So I also add her email as a manager or an admin to Search Console and to Analytics because she, on a monthly basis, goes into those client accounts and takes screenshots of Search Console and Analytics and everything else that I tell her to do for generating client reports and puts all of it together for me to where all I have to do is copy and paste into email and add my commentary to the monthly reports. Does that make sense?
Again, master agency account, yes, I suggest that you have that, that you add as a manager account. But I always recommend, guys, separating Google properties by Google accounts. In other words, separate everything instead of trying to put everything under one account all the time. Because what happens if you lose that account? You're fucked. I mean, there's no other way to put it. There's no way to sugarcoat it. If you put everything, all your eggs in one basket and Google decides to take that basket from you, you're eggless, you're fucked. But if all of your accounts are spread between different Google accounts, then if Google takes any one account, you've still got all the others. Right? You're only going to lose that one account.
And it doesn't affect the manager. For example, if you've got 20 different clients and each client has a separate Google account, Gmail account that you've created for them or whatever for Google Analytics or Search Console and such, and you add your account Jordan Fowler as the manager account and your account gets terminated, God forbid, Jordan, but let's say your account ever did get terminated, it wouldn't affect all those individual accounts because the owner, the account owners of the Gmail account is not you. Does that make sense?
The same thing goes for GMB, guys, for Google My business. Don't create a whole bunch of Google My Business properties under one account. I do a 1:1 ratio. Now, okay, again, 1:1 ratio for every GMB asset that I create has got its own Google account and then I will connect all of them or through a manager account, as a manager but not as an owner. Does that make sense?
Anybody wanna comment?
Marco: Yeah, just going further into that. Once you have a whole bunch under that one-manager kind of thing is up to 50. I can't remember what the limit is, but you should have multiple Gmail accounts ready, especially you, Jordan, I know that you're an agency owner, so that when you get into the hundreds you're going to have four, five, or six different manager accounts that access sets of account.
Marco: I hope that was clear. The same thing goes for your GMBs. You'll have, I don't know, 30, 40, and then stop, open another account that manages, and then that'll be the manager of the next set of 30 to 40, then you stop. You mitigate risk that way.
Marco: That's the whole idea. As Bradley said, all of your eggs in one basket, you're gonna have a whole lot of broken eggs. But on the other hand, if you mitigate the risk, then one egg breaks, that's okay, you can replace that one egg. But if you have to replace 500 GMBs, that's a whole lot of money down the drain, man.
Bradley: You're damn right it is. You're damn right it is. That's like you contemplate suicide time. You know what I mean? That's some depressing shit. All right. This, guys, I just posted this because I know I've talked about this here on Hump Day Hangouts a few times about this being a method where most people talk about doing rank and rent videos where they will go out and rank a video and then they'll charge to rent on a monthly basis and they'll just continually work on keeping that video ranked. That's easy in some cases, but in other cases, it's a real bitch to keep a video ranked.
So instead, there's this video spam method. It's absolutely a churn and burn method. It's a spam method, but it works. In my opinion, it gives way better results than just ranking and renting singular videos for singular keywords. Right? I've talked about, we gave it a, there was a catchy name that Randy James actually came up with called “video carpet-bomb.” We have been providing this as a service in MGYB, our store, which if anybody still needs that service they can reach out to us privately and we may be able to accommodate you. Just contact us at [email protected] I talked about this as a strategy for using the churn and burn video strategy as a kind of a churn and burn rank and rent model, as opposed to just rank and rent where you're constantly trying to keep one video ranked for a particular keyword.
I had one of my clients contact me last week and said that he went to an organic food restaurant and he really, really liked it. He got to talk to the owner and blah blah blah. So he contacted me, he's been a client of mine for five years, and he contacted me and said, “Hey look, I'd really like to help this new restaurant out. Would you be able to rank some videos for them?” He said they had a video created from another company or whatever and he asked if I would be able to do that. I said, “Yeah, sure. Let me run some tests and I'll get back to you.” So I just contacted my VA that runs the video marketing blitz software, which is what we used to do this particular type of campaign.
Guys, I've been talking about this method because I use this method all the time to prospect or to when I'm pitching a prospect on my services. I use this as a way to wow them, right? Because I go out and when I send them the proposal and, usually, for me, it's a video email. It's a Screencast video, where I explain what the proposal is line by line. I essentially go through line by line and explain which each deliverable is and all that kind of stuff. I do all this via video email.
But then I also will send a long one of these campaign results where I go out and just rank a video for them for dozens. Sometimes, like in this case, there's 112 damn keywords ranked on page one, guys, from one campaign. One hundred and twelve keywords ranked on page one of Google for one video campaign. It took my VA about less than a day to do it. I pay that VA roughly $30 per day and all I did was the same thing that I do when I'm using this as a method for prospecting. I will create this, tell my VA, “Hey, here's the keywords, here's the location. Go out and create this campaign for me. Send me the results.”
Then when I send the proposal to the prospect that I'm pitching my services to, I send them the report and say, “By the way, just to show you that I know what I'm doing and that I can get you results, and that I mean business, and then I want to earn your trust or earn your business, I did this for you in the last 72 hours, in the last week, since we last spoke, whatever the timeframe is. Check it out. Here's videos ranked for your keywords, your products, your services in your local area.” I used that as kind of just a way to impress them and get them to … It's kind of like, like I said before, a deal sweetener. It gets clients or prospects to, because you're showing them results that they didn't even ask for, they're not paying me for this at this point.
The reason I started telling you all this is because just last week I told you one of my … His name's Ken. One of my clients asked me to do this for this restaurant and I said, “Okay, then. No problem.” I went and just did some real quick keyword research just using Google Trends. I found a couple keywords. I knew which area it was in anyways. So I just contacted my VA and said, “Hey, I need you to run this VCB campaign for me. Here's the keywords, here's the target areas. Go do it. Within 24 hours he came back to me with this report right here. It shows 112 keywords ranked on page one, guys.
So I contacted my client and said, and this is what I sent him, this was just from today. Look at this, just from today, guys. It said: “Please see attached Excel sheet. I was able to get the video ranked for 112 keywords. Actually, it ranks for many more than that because of different combinations,” which is true. “This type of campaign is $250.” I've talked about that on here on Hump Day Hangout, guys, because we were selling that. We don't have a public sales page up for it. Like I said, contact us at Support if you need to.
We're selling this same service for 100 bucks and I was telling everybody on, as I mentioned this before, you can you can sell this as a $250. That's just what I'm selling. Guys, I know a lot of you were saying, “You got 112 keywords ranked on page one and you're only charging $250 a month?” Yes, because it's a churn and burn strategy, right? A lot of these videos aren't gonna stick for very long.
So instead of trying to keep these videos ranked, what I've recommended and what I've said in the past was you just redo the campaign every month. In other words, “This type of campaign is $250. It can also be turned into a subscription where it is updated every month, meaning the campaign would be rerun each month where new keywords and/or locations can be targeted if desired.” Or you can just keep running the same keywords over and over again because each month it's going to be that that same video or different videos if you wanted could be pushed out across different channels targeting the same keywords again. You could end up with multiple videos ranking for those keywords on page one. Does that make sense?
Again, I told him, “Here's 250 bucks, but it can also be turned into a subscription. Take a look at the report. Let me know if the owner would like to chat with me about keeping his videos up and for an ongoing basis.” I also asked him where I have to send the invoice. Well, he replied a few minutes beyond that, said, “There you go. I've added Erin,” which is the business owner for that particular restaurant, to the conversation. He says, “I've been saying this for many years and I'll say it again, you're the best. Amazing results in such a short time. I'll pay the invoice for the first two months equaling 500 bucks and Erin will pay the agreed price of $250 each months thereafter.” Anyways, he talks about going ahead and completing the sale because I've got his billing information.
Which is great, guys. Think about that. All I did was, my client reached out to me, said, “Hey, could you do something for this person?” I said, “Yeah. Let me run some tests and I'll get back to you.” Within 10 minutes I had the keywords and the locations. I sent it to my VA. Within 24 hours I got this report back. I sent the email out, which is the one you're reading right here, and I just secured $500 in revenue, plus $250 a month in recurring revenue. From a process that literally a VA did in under a day and I pay that VA roughly $30 per day.
Think about that, guys. I mean, that's the power of arbitrage and that's the power of getting yourself out of the process. Right? Think about all of the different opportunities, guys. You could go hire us to do this sort of a campaign for you and just make the difference. Right? Just make the difference between what you're paying and what you're charging. That's a steal. A hundred and twelve keywords for $250. I know a lot of you are thinking I'm under-charging. But every single month, that's another $250.
My VA, he can actually set up a campaign template for this to where all he has to do is, literally, once a month, the calendar notification will tell him to go press a button and then the report will be generated shortly after it's run. He'll send it to me via email, I send it to the client, and boom, there's another $250. Does that make sense?
Guys, it's easy to make money in this business when you have systems in place and you have other people doing the work. You know what I'm saying? Hopefully, that makes sense. I wanted to share that with you guys because, you know, I think too many of us are trying to do all the work ourselves, guys. That's what we're trying to do here at Semantic Mastery, with MGYB especially, is provide you guys with done-for-you services so you guys can go out and just sell the shit and make money. Right? Okay, cool.
Do You Still Recommend Creating Subdomains Versus Subdirectories For Rank And Rent Multi-City Websites?
Chik's up. He says, “I'm embarking on building multi-city websites for rent.” Okay. “Do you still advocate creating sub-domains versus sub-directories for each city and is the choice weighted more towards safety, penalty, or ranking? Thanks.” Yes, Chik. I absolutely recommend sub-domains over sub-folders or sub-directories because of the safety issue. We were just talking about mitigating risk, not putting all your eggs in one basket. The problem with sub-directories is if anything from root level beyond, so anything that is beyond the root level, so domain.com and anything domain.com slash anything, so anything beyond the slash, all of those, if it catches a penalty, the penalty will be levied against the root.
In other words, if a particular page or a post on your website was to catch a penalty, it can affect the entire domain. Well, additional WordPress websites that are installed in sub-directories are treated as if they're on the root. So if you've got individual location WordPress site that's on a sub-directory terminated-, or penalized, excuse me, then it will affect the root domain and all of the other locations attached as sub-directories. Does that make sense?
But if you do sub-domains as opposed to sub-directories, if you do sub-domains, each sub-domain is treated as an individual website by Google. So as long as you keep the root clean and you don't catch a penalty on the root, again, if you catch a penalty on the root, it will still apply to all of the sub-domains because that's the parent domain. But if you catch a penalty on a sub-domain, it will be isolated to that sub-domain only. Does that make sense?
That's why it's important. That's why, for me, if I'm gonna do multi-location projects or campaigns and I am going … I don't use WordPress. I'm not using WordPress websites now, guys, because I'm just doing GMB stuff. I'm using GMB websites as the primary website now. But when I was doing a lot of WordPress stuff and multi-location stuff, I would do it with sub-domains and I would keep the root really clean. I wouldn't do anything spammy to the root. If I was gonna do anything spammy, it would be into individual sub-domain locations. That way I would protect all of the other sibling locations, which would be all of the other sub-domains. So, that's the reason why.
There's been some tests in the past, they're old though, that like from several years, many years ago now, that sub-directories actually have a little bit more SEO value, they're weighted a little bit heavier towards SEO, but I would rather reduce my risk than have that little tiny bit of additional SEO push from doing everything under the root. If that makes sense. Does anybody wanna comment on that before we move on?
Marco: No. I think that's perfect. The reason why we also do it is because we can push so much power to the sub-domains that we don't need the extra boost that you get from a sub-directory because we can go ahead and make up for that with all of the power that we push.
What Software Do You Recommend For Building Google Stacks?
Bradley: That's right. Okay. “Do you have any software recommendations for building Google stacks?” No. Only because we do everything manually. We don't use software for any of our account creation or any of that stuff, because anytime you add automations, it can reduce the integrity of the properties. In other words, we found, especially through Syndication Networks, that anytime we tried to use any tools for account creation or anything like that, we found that those accounts would typically get terminated a hell of a lot easier than doing them manually.
That's why even today, to this day, guys, all of our Syndication Networks, all of our drive stacks, everything that we create, all the accounts are created manually. We don't use automation or tools for that stuff. We have virtual assistants that manually create all those accounts and the reason why is because they stick, they're a lot better.
I know there are software tools out there that do that. In fact, one of our members at POFU Live from the Ranking Factory, Patrick Tuttle, he was there and he's got some tools. I have not used it. I know he's a good guy, but I have not used any of these tools. It doesn't build drive stacks like what we do manually. But it does help to automate part of the process, that's for sure, so that might be something you wanna look into.
Marco, do you have any?
Marco: Yes. They've automated some of the files and they go into other cloud resources, not just drive. But pure power, pure drive stacks, guys, there's nothing like that. And I'm biased because I was right in the middle of creating all of this stuff, putting it all together. If you want the true power that can be gotten out of a drive stack, the only way that you can do that is manually. There's no automation software that can do that at this time.
Now, having said that, I will be going back and forth with Patrick, we've gotten to know each other lately, since he came to our event, and we just been going back and forth. So I'm hoping that he can develop it to the point where most of the process can be automated and then our VAs can go in there and put those final touches. Guys, the devil is in the details and that's where the power lies when you start connecting it. It's that human end, that person that have been taught, this gets connected to this, and this is how it gets connected, and this is how you get a do-follow link, and this is why we're …
All of that training gets incorporated into it. If we can manage that where some of it is automated and then our VAs put the final touches in it, it's gonna be a dangerous thing, man.
Are All The Participants In POFU Accountability Group Using Virtual Assistants?
Bradley: That's it. John. John, what's up, buddy? John is very active. It's awesome to see how excited he is about everything in the group. He's kicking ass right now. He's taking a lot of action, which is awesome, John. He says, “Are the participants all using VAs?” He's talking about the POFU accountability group. Yeah, because that was that was the whole point. I mean, now am I literally peeking in everybody's windows and checking to see if they're doing the work themselves or if they've hired VAs? No. But the whole plan was, for the accountability group, was to do as little of the work as possible in the actual setup and optimization of these profiles.
Because that's something that a VA can and should be doing, right? Because again, if it was left to each of us to go out and put in this kind of work to make this shit happen, the vast majority of us, me included, wouldn't do it. Right? It just wouldn't get done guys because there's too many other … We're always playing whack-a-mole, there's always fires to put out in our businesses, there's always people vying for our time via Facebook and email and text message, and all the other shit. Right? It's just very difficult. So instead, I said, “Okay, enough of this. I'm gonna teach, I'm gonna develop the processes so that I don't have to do this anymore and I'm gonna share it with all the members of the group.”
Guys, this is the 12-week journey. Step number one. Step number one for the first week was to hire a full-time virtual assistant so that they could put them into … Week two was to put that virtual assistant in the training, week two, is this week by the way, is to put the virtual assistant into the training. By week three, they should be able to start optimizing profiles. Right? That's the whole point, was every one of the members, if they're following along like there were instructed to should have by now had their first VA hired. If not, they should be in process of hiring their first VA.
Which, by the way, how do you do that? Well, it's real simple. We've got a training product called Outsource Kingpin and that's exactly how we hire all of our VAs. Between my partners and I, we've got about 40 full-time virtual assistants now. I think 98% of them were all hired through this exact same method. So POFU Live members all got Outsource Kingpin included with their admission because I wanted everybody to have that process. So that they could go out and start hiring virtual assistants and remove themselves from their businesses. Stop being the bottleneck, right?
Is everybody doing it with VAs? Well, they should be. They'd better be. Do I know whether everybody's using VAs or not? No, I don't. I imagine there's probably a few people in there that are gonna say, “No. I'm gonna do all this on my own,” and those are the ones that are likely not going to have much of a business at the end of 90 days. Right?
“How much is Mastermind now, guys?” 297 a month where you can buy a yearly for I think 3,000, which saves you two payments. Yep.
Hernan:Which is an absolute fucking no-brainer. Yeah. Provided that-
Bradley: Or you can go out and develop all your own process docs and do all the trial and error and figure all the shit out on your own. See how expensive that is.
Can You Use The Same Physical Address To Verify Multiple GMB Profiles For Different Niches?
Bradley: Okay, cool. Will. Will, what's up, buddy? Will was at the event. Really cool guy. He says, “Bradley, can the same physical address be used to verify multiple GMB profiles for different niches? In other words, for example, could I use the same address for let's say handyman contracting services and pest services? Two niches that are not related?”
Yes. You probably can, but I don't recommend it, Will. It's so easy right now-, well, it's becoming a lot more difficult, but we still have a way to get separate GMB addresses for each business. It's also inexpensive enough that if you can use PO boxes still, you can still … Guys, you can rent PO boxes for just three months, that's the minimum. But you can rent PO boxes for three months. If you use the street addressing option, that's all you need to get a postcard.
Will, I would suggest, you know, you've got better things to do with your time than go rent and secure a bunch of PO boxes. But if that's the route that you wanna go, then I would recommend getting a separate PO box for each business. In other words, even with the PO boxes, guys, can use the street addressing option. What happens, your business address becomes the street address of the post office and then you have the pound sign or the number sign and then box number. So whatever your PO box is, let's say, it's box 101, then it would be 123 Main Street number 101. Right?
So what I would do, Will, at that point is get multiple boxes. Because it would still be 123 Main Street, but each box number would be different, which it kind of mimics a suite number. It could be potentially a different office in a building. That's the way I would do it. Guys, I just recommend that you have unique addresses for each GMB because otherwise you're leaving a footprint that could end up costing you your GMB assets. Right?
Guys, again, I know everybody wants to reduce expenses and they I wanna take shortcuts. But that's how you build a business on a shaky foundation. I would much rather spend a little bit extra money and a little bit extra time and spreading my risk as thin as possible. That's why I recommend a separate GMB-, excuse me, a separate Google account for each GMB. I recommend a separate Google account for each search console and analytics account, like we were talking about with Jordan earlier, right? Same thing with this. I would have a different physical location, a different box, a different address for each business. Okay.
Marco: Didn't we set up a bundle for the POFU guys?
Bradley: For? Oh, yeah, we did for GMBs.
Marco: Yeah. Will, write to Support. I mean, this was set up for you.
Bradley: That's correct. Sorry, my daughter is texting me again. Anyways, yeah, yeah. Will, you're in the POFU Accountability group and the slack group. We've got a special deal in there. It's only available for POFU Live members. Guys, I'm sorry. But for GMB profiles, check it out in there, okay? All right.
Do You Have Any Experiences On Google Suggested Edits For Your GMB Listing?
Ted's up. He says, “One of my LLP GMB assets is showing a Google suggested edit to show my GMB address and delete my service area. I try to deny it but it keeps suggesting edits. Do you have any experience with this? You guys rock. Cheers.” Thanks, Ted. Yeah. I've seen some of those suggested edits that seem to be persistent. They keep coming back but I just ignore them each time, and that's it. It's only been in a handful of my properties that I've seen that and it hasn't forced the changes. So it just shows them as suggesting edits.
Adam: Ted, I tagged you in a comment. Rob Claudette sent me a message so he's further up on the page, Rob.
Bradley: Cool. Rob's in the belly of the beast right now, along with me and Marco, testing all this different stuff trying to figure out the best course of action based upon all these changes occurring in GMB. So we're in there testing, playing around, guys. Fortunately, again, that's part of the reason I have this group going on, is because all of us are in there testing and we're all sharing information, guys. It's an open group and that nobody, I'm not holding anything back, as far as I know the other members aren't. We're all trying to be as open with each other as possible so that we can really nail this down to a process that we can repeat and scale to grow a great big massive lead generation businesses in the shortest amount of time possible.
Is A Metro Area Different From Counties In GMB?
John says, “So metro areas is different than counties?” Yes, John. Right. So, a metro area, for example, Memphis, Tennessee. Or let's just go back to that. If we take a look at this, if we load the city map, we can see that Memphis, Tennessee actually … Let's go over here. We'll do it in Google Maps to make it easier to see. Come on, map. All right.
If we take a look at this, you'll see this is actually, right here, I guess if I zoom in a little bit it might show. But, yeah, right here. Okay. Right on the other side of the river is Arkansas, down here is whatever. There's Tennessee. There's Mississippi. Mississippi's over here and then there's Arkansas. This is Memphis. Well, part of this, if you take a look at the different counties and such, well, in this case, it looks like all of them are actually in Shelby. Let me give me another example. Let me give you a better example.
Okay. Here's a good example. This is what I was talking about. This is the Atlanta metro area, right? Atlanta City, Geor-, Atlanta, Georgia, excuse me. The metro area is gonna cover all of what they call city limits, but there could be different counties that make up, that fall within that city, if that makes sense. If you take a look at the county over here, they're showing Atlanta. Right here is the city, right? But take a look, there's Fulton County, there's DeKalb County, there's Cobb County. It looks like those are the only three: Fulton; DeKalb, or DeKalb, I don't know how to say that; and then, Cobb. So there's three different counties that actually end up within the Atlanta metro area. Does that make sense?
Here's another example, another way to test this, guys. All right. You can go to Google Trends. All right. Let's just use, whatever, it doesn't matter, we can use any of these. Take a look at where, I've got this, the targeting set for United States for the past 12 months right now for these different keywords that I was just doing some research on. But take a look, metro areas for it. Okay.
For example, if we came down here too, let's switch this to five months-, or, excuse me, five years so it'll show more data. If we scroll down here, let's just use handyman services as an example right here. Right here, it's showing sub-region. But we can do list view instead. Now, take a look, this is metro area. So these are also metro areas according to Google.
For example, Tampa. Tampa, St. Petersburg, Florida is a metro area, right? It actually covers two cities. Because if you were to go take a look at Google Maps at Tampa, Florida, and I know this because I'm also working in Tampa right now. Well, that's one of the cities I'm securing a whole bunch of lead gen assets in. St. Petersburg is down here, it's another city. So the Tampa, St. Petersburg metro area is this, it's both Tampa and St. Petersburg. It's a big area. Like this, right? I think I've got 12 properties secured right now in this metro area. Does that make sense? So that's a metro area. That's different.
Now, if you were to take a look at the zip-codes.com, let's go back over there for a minute. I love this site, by the way, in case you hadn't noticed. I use this site all the time. We're gonna go to Tampa. Oh, I didn't realize what time it was, guys, we got to wrap it up. I can stay a couple minutes later, guys. If anybody's got to go, please feel free. I do wanna finish this one though. All right.
If we look at Tampa, Florida, for example, you can see that Tampa itself, it looks like is all covered within Hillsborough. But the metro area, if we were to click into city for Tampa and we scroll down, it looks like Hillsborough County is the county for all of that. But if you scroll down underneath this, it says 65 cities within 30 miles of Tampa, and we want to go look at … What's this? St. Petersburg, right? That was the one we're looking at. Looks like St. Petersburg is in Pinellas County. Does that make sense?
Let me give you one other example. That's Oklahoma. I don't have it probably open. I don't and I don't have the counties listed here. But this is Oklahoma City, Oklahoma, right? These are all different … Now, this is Oklahoma City. Here you can see this is the city. That all falls within Oklahoma County. But some of these other areas out here, which are what they call, considered suburbs, fall within other counties. Does that make sense? But they're all still part of the Oklahoma City metro area. Hopefully, that makes sense, John.
Okay. Let's wrap this up, guys. I'll stay another 10 minutes if we can get through all of them in. “God loves a cheerful giver. What Marco's doing is amazing with this charitable work. Keep your eyes peeled for his announcement. It's good on you, Marco.” Thanks. We all appreciate that.
Should You Publish Unique Post To Each GMB Listing That Is Under One Category?
Nestor says, “What's up guys? I have a question about posting GMB. If I have multiple accounts in one category, is it okay so if I post the same info in all the locations always or is it better to have different posts on each location?” All right. Marco talked about this, I think, the last week. Google prefers unique content, so you're probably gonna get better results with unique content. But if you have different locations and they're all kind of funneling back to the same brand or the same website, I could see the attraction for posting across multiple GMBs. And you should be able to do that.
Isn't our autoposter give you that option now, to post to more than one GMB at the same time simultaneously?
Marco: I believe so. But Rob would have a better answer for that.
Bradley: Yeah, I'm pretty sure it does. I think you can select multiple GMBs from the drop-down when you go to create a post in the GMB autoposter that we provide, or that you can buy from us or subscribe from us. Again, Nestor, I'd recommend unique post if possible. But obviously, for efficiency sake, if you've got, if it's all kind of feeding back to one brand, you could probably get away with it, I would say test it, Nestor. Test it. Okay.
Who Do You Recommend For An Answering Service For A Local Lead Gen Campaigns Using GMB Listings?
Will again. He says, “What answering service do you recommend to use behind these GMB listings? You mentioned it's better to have the lead call go directly to an answering service as opposed to have the call go directly to the service area of business because they might be too busy to answer these calls.” That's correct. Now, I'll tell you guys, the answering service that I've been using since 2012 when I first implemented it is called AnswerConnect, answerconnect.com is the site. Again, they're great. I've been using them ever since 2012, so going on almost seven years now.
However, that said, I have recently just started a switch, well, I haven't switched, but I just recently, because of this new GMB method and scaling, and I've got I think somewhere around 35 or so GMB assets that I've just secured in the last three weeks, so I've got a lot, I just started using CallRail instead of CallFire for my phone numbers. I still have, literally, dozens and dozens and dozens of numbers in CallFire and it's a bitch to pipe or port numbers from one service to another. So I don't know that I'm ever gonna completely disentangle from CallFire, but I started using CallRail for all these new assets that I'm setting up.
CallRail actually has a live answering service like a call center, live answering service that you can add on to the CallRail subscription. Right? It's an additional service. It's an add-on. I haven't tested that yet, but I likely will because if I can combine both my virtual phone numbers and my call center all under one account or under CallFire instead of having CallFire as my virtual phone number provider and then AnswerConnect is my answering service, if I could do it all under one, under CallRail, I will. I haven't got that far, I haven't started testing that yet, but actually I really like CallRail. It's a really cool service. It's a lot of really cool features and it's actually cheaper than CallFire. So check that out.
Luis says, “Hello guys, I'm thinking of joining but not sure which program to join. Any specials running currently for any of your products?” Yeah. We're gonna have that promotion next week. Right, Adam? I don't know if Adam is still here. I don't think Adam is still here.
Marco: No. Adam dropped off, yeah. But we got some stuff coming.
Bradley: Next week.
Marco: Like we mentioned, Mastermind, yearly, you get a discount anyway. That's ongoing. That's an ongoing special.
Bradley: Yeah. Mastermind is the best. I'm not kidding. I mean, we're not just saying that. Mastermind is your best bet. If you're serious about growing a digital marketing business and not just how-to bullshit or how to learn one particular method to execute one particular skill. There's a whole lot more that goes into building a business, guys, than learning how to rank something. Right? I mean, that's only part of it. That's a small fraction of creating a business out of it. Right? Being able to execute some specific function is awesome. It's great. It's a skill that is good to have. But that does not make you a business owner, right?
Again, the Mastermind is all about creating a business around whatever skill it is that you have. We recommend focusing in on one particular skill and making a business out of that and making it profitable for you and generating revenue for you where you can even remove yourself from the process and it still makes money before moving onto the next thing. Does that make sense?
That's why the Mastermind would be your best bet. But that said, we're gonna have some bundled promotion, some special pricing and stuff next week. I think Adam said next week is when we're gonna announce it.
Is Location A Big Factor When Ranking GMB Listings?
All right. I'm gonna give it five more minutes, guys. Dan says, “Would you go after a location that has all owner verified and images optimized but none of the addresses fall within a given address?” Bingo, Dan. I'm not gonna go into too much detail, guys, about my particular targeting methods right now. Not here in a free venue, I'm sorry. Some of the stuff is reserved only for paying members. But, Dan, bingo, you got it.
“It's the only opportunity I'm seeing and I've been using the Easy Local software for several days now looking for low-hanging fruit. Is it time to change my niche?” No. Start looking for opportunities within the data of even what looks to be super competitive. Guys, I'm finding opportunity in even the biggest metropolitan areas right now because we're searching on a such a granular basis now. I'm telling you guys, there's more opportunity now than I've ever seen in my career of digital marketing. I'm not kidding. Even stuff that you would typically look at.
Again, what I talked about a Local Lease Pro was finding the easiest opportunities, the data that I told you to pay attention to was because that makes it really easy to find very quickly the ones that are, the GMB profiles that will likely rank with little to no effort other than verifying and optimizing the profile. Right?
But for those of you that wanna go into a little bit more advanced or willing to put in a little bit more effort, there are opportunities to be had even in the most, what we think are the most competitive metropolitan areas, big cities. I guarantee you there is opportunity in whatever niche you're looking for at, Dan, right now, even in the biggest cities if you target, if you do your location research properly. And that's exactly what we're teaching.
Marco: Yeah, Dan, look at the data, look at the data carefully and draw your own conclusions. I'm not gonna give it away either because it's what I did to hit a major metropolitan area. I talked to Bradley earlier this morning about what I was doing, just giving him affirmation. This just totally rocks. It totally works. But if you just think outside the box a little bit and take a look at the overall data and say, “Well, yeah, if this is looking this way and I do this, then.” It's an if-then-else statement, right? That's how I look at it. I look at it as a computer program. If-then else, that's how it's gonna work for me.
Bradley: Yep. Edward, thank you for the kind comment, buddy. I appreciate that. I look forward to seeing you this weekend. I'm going to Hilton Head, South Carolina this weekend because my sister's getting married again. I'm gonna meet up with Ed and have some coffee. I'm gonna meet him and his partner. It's awesome. I'm looking forward to it, Ed.
Is The Course Drip Fed When You Do The Monthly Subscription?
“Thanks, Bradley.” You're welcome, Chik. Ray says, “Is the course drip fed when you do the monthly, because I already have three full-time VAs and would like to jump forward past hiring VA?” Ray, yeah. Right now we don't have any, I don't think we have any courses that drip feed content anymore. Do we? I don't think we do, Marco.
Marco: I don't think so. The only thing that comes up is what's available, the products. Not everything that's discounted is … Yeah, you can't buy everything all at once, can't get into everything all at once.
Bradley: Well, you're talking about the Mastermind. I think Ray, when he says, “Is the course drip fed?” you're talking about hiring VAs. I don't know if you're talking about Outsource Kingpin specifically, Ray. That's what I was talking about earlier when I was talking about a course that we have for hiring and training VAs, managing VAs. Again, it's called Outsource Kingpin. That is one of the products that is available as a Mastermind member too and, as what Marco was saying, was when you join the Mastermind it used to be that you got all of our products under $300 all at once.
But because we continue to add more and more products to our product line, like training products essentially, that became like a fire that's too much, it became overwhelming. People would join and they would get access to all of our training products all at once. It was just too much and we would end up losing that person as a Mastermind member because they didn't know where to go and we didn't provide the proper direction and all that. So we're working on all that.
One of the things that we're doing to prevent that is we are only releasing a new product, a new one of our training courses to a Mastermind member each month that they're in good standing. Right? So each month that you remember you get another one of our products unlocked or available to you. Right? That's just how we're gonna drip those out. But whatever product you choose, whatever training course you choose, you get access to the whole training course, it's not dripped out. Let's not drip down on a monthly or weekly basis or anything like that. It's just for you to consume at your own pace. Does that make sense?
Outsource Kingpin, if you've already got three full-time VAs, the Outsource Kingpin process could teach you how to hire VAs in a much more efficient manner and save yourself a shit ton of time. You probably don't need it. I'm saying if you've already got, I mean, you probably get something from it anyways because, like I said, you could make your hiring process a lot more efficient.
But if you don't feel like you need that right now, then I don't think Outsource Kingpin is gonna be the best for you. It does teach you how to kind of train and manage them too, but it's more about, it's kind of a whole training course for setting up a hiring funnel to reduce your amount of time and effort screening prospects and that kind of stuff, and then only talking with the qualified candidates that have made it through the screening process, the automated screening process. And those are really, really good candidates. Then, hiring those candidates and then how to train, excuse me, train and manage them. Again, I'm not sure if that's what you wanted, but there you go.
How Well Does This System Work With Promoting Affiliate Offers?
“The bundle links are in the accountability slack group.” Yeah, okay. Thanks. “I'm gonna send in my prospecting sheet to see if I'm on the right track.” Okay. Fred says, “How well does this system work with promoting affiliate offers?” That's a good question, Fred. I don't know because I'm just doing everything with, you know, I'm dealing with local businesses so I don't actually do affiliate offers. It can be used for affiliate offers. I know that people do that. I just I can't talk about how good or how well it works or doesn't work because I just don't do it, Fred, I apologize.
Marco, I know you don't either, right?
Marco: Well, actually, yes.
Marco: How well does it work for promoting affiliate offers? We go back to what is your local. If your local is the US, then you're going to create your own entity, you have the e-com option correct, you could push your product services, whatever it is that you wanna push. Your local, Bradley just discussed it, it could be the city, it could be a metro area, it could be the county, it could be multiple counties, it could be the state, it could be the country. It depends on what you want to target.
You could set your targeting within the GMB. Google has made it really easy to do this. Then it's just a matter of posting the offers in front of people and getting in front of them when they're looking for whatever it is that you're selling.
Bradley: Yeah. Okay. Dan says, “Thanks, guys. Looks like I have a ton of opportunity here then.” Yeah, Dan. I'm telling you, man, it's hiding in plain sight too. I'm not kidding you, guys. There are so much opportunity in local GMB stuff right now and it's like hiding in plain sight, stuff that you would never, again, even a year ago, stuff I wouldn't have touched with a 10-foot pole, I'm finding wide open opportunities in right now. There is no keyword, well, at least in the type of niches that I deal with, there's not a single area that I have not found an opportunity in just yet.
That's why I stopped trying to target a lot of cities and really now what I'm trying to do is target multiple locations within a city because it's a lot less work. There's too much research work to try to target a whole bunch of different cities because there's a lot of work that goes into the research the location research side of things.
That's the process doc that I was working on today. Because I've already refined the process once, I had a really rough process the first time, which is what my VA has been using for three weeks to do all the location research. Like I said, I think I've got like 35 assets secured in the last three weeks. But this is a much more efficient location research process. Although our location research is evolving and becoming more granular, we're getting a lot more detailed in our location research.
Quit This House, “Bradley, Support says we cannot get Outsource Kingpin with Mastermind.” Well, then that's changed just since our corporate event, our corporate meeting a couple weeks ago, guys. That is absolutely Outsource Kingpin. We've got to rebrand it. We're going to rebrand it, guys, because that was an MPR product. But it was originally a Semantic Mastery product. Anyways, we rebranded it and put it under MPR. We're bringing that back under the Semantic Mastery brand. And, yes, it will be available if you're a paying member in good standing. It's one of the products that gets unlocked with your monthly membership. It's one of those products that gets unlocked in one of the months.
In other words, like I said, if we've got six training products, you don't get all six the moment you join, you get one per month for six months. Or we've got a specific track that we will be revealing as far as whether you are a new business owner, like trying to start and grow a business, or if you are an existing business owner and you're trying to scale a business. It's only two different paths that you can take when you first join the Mastermind and that will determine which products you get in which order. If that makes sense.
“But got a different answer.” Maybe Chris G, our support guy, he might not be aware of that. We haven't fully implemented that yet, guys, so just bear with us. If you're in the Mastermind, reach out to us. I'll get with Chris and let him know that we have changed what's gonna be available and when, and make sure that you guys have access to it. Okay?
All right. Well, let's wrap it up now. I got thrown off there, guys. These are support kind of questions, not something we should typically address here. But I appreciate you bringing that to my attention because, again, we'll school Chris and let him know that that is the new process. Okay. All right.
Anything else, Marco? Let's wrap it up. We're way beyond what I said I wanted to do.
Marco: No, dude, it's cool.
Bradley: All right.
Marco: Just keep rocking, man. The easiest thing in the world right now as far as online is concern is making money. If you guys aren't taking full advantage of it, then come join the Mastermind and we'll help you take full advantage of everything that's available right now.
Bradley: Yep. All right. I will get with you, guys. I'm texting Chris now in slack. Guys, I'm gonna send him a message right now to let him know. We'll let him know what the new process is for that. But yeah, guys, just reach out to Support, we'll get you squared away. All right. Thanks everybody for being here. We'll see you all next week. Take it easy.
Marco: Bye, everyone.