Should We Add The GSite To Google Search Console Of The Main GMB Email?

By April

YouTube video

In episode 283 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one should add the Gsite to Google Search Console of the main GMB email.

The exact question was:

can we or maybe also should we add the gsite to search console of our main GMB email?

This Stuff Works

What Does The Number Of Impressions Mean In Google Search Console And How Do You Increase It?

By April

YouTube video


In episode 251 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what the number of impressions mean in Google Search Console and how to increase it.

The exact question was:

Good day Gents thanks for this Forum to get real world whats working now answers. In google console there is a column for impressions does that reflect how many impression I am getting or the total impressions available to that keyword?

This Stuff Works

Possible Reasons Why Google Webmaster Tool Is Not Fetching Keywords & Traffic Data From A Website

By April

YouTube video


In Hump Day Hangouts episode 223, one participant asked about the possible reasons why Google Webmaster Tool would not be fetching keywords and traffic data from a website.

The exact question was:

I have a website that most of it's articles doesn't have any keywords in the google webmaster tool and no traffic from google knowing that all the articles are optimized for seo.
Thanks SM

This Stuff Works

Should You Use Unique Google Accounts For Each Google Search Console and Google Analytics Property?

By April

YouTube video

In episode 209 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one should use a unique Google account for each Google Search Console and Google Analytics property.

The exact question was:

Best practices for multiple GSC (and for that matter GA accounts) that we create for various clients. Is there any issue or danger in creating all the accounts from a master agency account OR should each GSC/GA account be created in a unique Google account then shared with the master agency account? (Or for that matter should they be kept entirely apart.) Matter at all?

This Stuff Works

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 209

By April

YouTube video

Click on the video above to watch Episode 209 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Adam: Let's get ready to rumble. Wait a second. All right. It's Hump Day Hangouts everybody. Welcome to Hump Day Hangouts Episode 209. The one where the guys think I went running in the woods right before I showed up here. Let's go down the line before we hop into announcements. We got some really good stuff to share with you guys, but we'll say hi. Chris, how are you doing, man?

Chris: Doing good. Good weather in Florida this time. [Crosstalk 00:00:25] Yep.

Adam: Nice, awesome, awesome. Hernan, how goes it, man?

Hernan:I'm great. I'm really excited. We might or might not have some pictures of you and I running in the woods. So that might go or might not go into an ad somewhere sometime soon. But we'll see. That's gonna be a lot of fun. I'm excited to be here. I'm excited for what's coming. I'm excited for all of the good feedback that we got from POFU Live 2018. I'm excited for people who are getting the tickets for POFU Live 2019. That's pretty cool to see too. So, really good.

Adam: Awesome. Marco, how goes things down south for you?

Marco: Running is not in my vocabulary, woods or otherwise. Slow and steady wins the race, man.

Adam: Fair enough. We'll, I've got to ask you, it's been a couple of weeks, how's the weather?

Marco: It's beautiful. We're in transition to the dry season. It's nice and warm, 80, 85. We get an afternoon shower here and there, but otherwise bright sunny. Come on down.

Adam: Awesome, awesome. Bradley, last but not least, how are you doing?

Bradley: Balls deep in GMB stuff. Hi, everybody.

Adam: For those who don't know, that's a good term. Bradley's been doing a lot of work. I think you've been working with the accountability group to people who were at POFU Live who are interested and kind of going along with you as far as kind of a 90-day sprint.

Bradley: Yeah. It was really a 13-week, 90 days, roughly 13 weeks. This was something that I decided to do after we had developed all the content for POFU Live. I said that I was gonna be sharing how to scale the Local Lease Pro method. I'm working on developing all the processes and stuff so that I don't have to be responsible for any of the work really and the entire thing can be done. That entire Local Lease Pro method can be taught and completed by virtual assistants, by people that I've trained to do it, so that my business can grow without it relying on me, which is part of the … And that's really the problem that I think most of us face in this business is we all end up doing everything or most everything in our businesses and it creates a kind of a bottleneck and it's very hard to scale beyond a certain point. I've seen that occur in my own business.

The whole point of what I wanted to share at POFU Live was the processes to remove myself from this so that my business could grow. Right? I wanted to share that with everybody in the group. And I did, right? But, first of all, it wasn't fully developed. It's still in process right now because I create rough processes first and then I go back and refine them as we become more efficient and better. So we ended up having to keep redeveloping the processes as we keep refining them. Eventually, it will be a very polished process that will be a lot easier and simpler to, not only perform, but also to train to new people. So that we can train more virtual assistants to build more assets for us.

Anyways, originally, when I shared the training at the POFU Live event it was in its in a very rough format because it was like the first iteration or first version of it. So I've told all the members that I wanted to also create this accountability group where I would meet with everybody on a weekly basis. Just one hour a week, on Mondays, we're meeting.

Over the course of 13 weeks, we all set the goal of developing out 50 GMB assets, lead gen assets, at the end of 90 days. That's an achievable goal. That's five properties per week over the course of 12 weeks. The first week was really just preparation, so it's 13 week process, but as 12 weeks of what we called a sprint. Right? Sprint was the GMB optimizing, finding and secure optimizing five GMB profiles per week over the course of 12 weeks, which would give us a target of 60, but I said I would settle for 50. That's a very achievable, reasonable goal. Some of us in the group are going way beyond 50 in that same 90-day period.

Basically, the accountability group, we're meeting on a weekly basis and just kind of like talking through issues that arise. We're also setting goals on a weekly basis. I'm telling everybody action items that they should complete to kind of keep them on track to hit that 50 GMB target at the end of 12 weeks.

It's been really good because one of the things it's done for me is it's forced me to continue developing out the processes, because I've made myself accountable to all the other members in the group, which is about 12 or 13 of us at this point. But it's good because if I had not made myself accountable to those members of the group, then it's likely that I would get sidetracked, like I often do, and not complete all the processes. Which means I would still be responsible for doing most of the work because I hadn't created the processes to train others.

It's been really good and beneficial to me. I hope it's beneficial to the others as well. I guess really, once the process is completed through these 12 or 13 weeks with the members that have joined me, because they're all participating, it helped me to develop and refine the processes, we will have a very efficient process for being able to develop GMB lead gen assets from start to finish at the end of these 12 or 13 weeks, that then we're going to release to the Mastermind members.

This Stuff Works
All of that was to tell you guys, if you're serious about building a lead gen business or even a local marketing consulting business, I would highly recommend that you join our Mastermind because we're gonna have a business in a box completely done for you, process docs, process training that you can hire your own VAs and put them through and everything to where you won't even have to do any of the damn work. The only place you're gonna be able to get that is either in a Mastermind or POFU Live 2019. So I would encourage you to come join us while you can.

Marco: Before you go on, I'd just like to give Bradley some affirmation on Local Lease Pro because he's given enough away in the Mastermind and through Hump Day Hangouts where you could go and do it and build a business.

Listen, just the stuff that he's giving away, I haven't been through any of the training or anything, but I don't care because I know what he's doing. Anyway, went and got 11 verified GMBs. That's it. Verified. All I did was target correctly. As Bradley teaches you, go you use the software. The software isn't any secret. It's free. In fact, it's the most timeless software in the world as far as I'm concerned. Anyway, 11, right? As soon as they popped in, I mean, we got 12 calls. Now granted, as Bradley teaches, most of them will be spam calls in the beginning, but that means that you're on the radar. We actually got a few good calls and this is just with verification; we did nothing else. We targeted the right place. If you look at the GMB, it's blank, no images, no nothing, just the info. Right? Well, just garbage info.

If it works that well without doing anything, without applying local GMB Pro, Local PR Pro, and everything else that we can do to push these up in the 3-pack into the Google Freshness algorithm, into the mobile algorithm, so guys, imagine what the fuck you could do, or what I could do with these, once I start the process the way that Bradley teaches it. So that's all coming. But I mean, just nothing, nothing but verification and it's already getting calls. So, Bradley, you rock, man.

Bradley: Thanks, man, I'm all shocks.

Adam: Bradley, real quick, when you talked about doing this sprint and we have real quick, guys, everyone listen, we're gonna get on to some announcements and some good stuff soon, but I wanted to share with you because I think this is interesting and something we shared in the presentation in Local Lease Pro and POFU Live. Bradley, we're doing something for 90 days like this, and this is I think is on the low-end, but what's like a revenue projection for that?

Bradley: Well, if everybody was to hit the target of 50 GMBs and use kind of the rule of thumb as like the low-end for monetizing each individual asset and the simple way to monetize them which is just lease them out. That's the rank and rent model. You don't need all the tracking in place, the infrastructure, if you're selling leads. If you're doing on paper lead basis, it requires a lot of additional tracking, additional management.

The Local Lease Pro method was an easy way to monetize it. It requires the least amount of management effort. So that's just to lease them out on a flat monthly fee per location. What I recommend is, if you're gonna do them on single basis, like single location basis, that you shouldn't rent them out for any less than around $250 a month. For some of you might think that that's awfully low, but trust me, that's not. Especially the way that we're targeting these GMB assets on a hyper local level, it's better to bundle them together and offer multiple locations as a package deal to a potential service provider or a client because you can use this method as a deal sweetener to land clients as opposed to just doing lead gen too.

I recommend bundling multiple locations together that fall within a specific service area and then offering a package deal. So, like a volume discount for bundling those locations together. For example, I recommend, and I don't want to give away too much here guys, that's why you got to come join the Mastermind, but I recommend securing multiple locations within a specific metro area. Right?

Within the service area of one city, you target multiple … I say metro area because that's typically what I'm doing, is I'm just targeting major metropolitan cities: Atlanta, Georgia; Tampa, Florida; Charlotte, North Carolina, all these great big cities and then we go through, when we create 10 or 12 different locations or secure 10 or 12 or a minimum of 10, or let's say a minimum of 10 GMB locations within that 25 mile radius of Atlanta, Georgia, for example. Then, once we've got those 10 GMBs, let's just say, a minimum of 10 GMBs secured, now we can offer that to one company, one service provider. Right?

Then we could say, “Okay. Look, all 10 of these I typically do it at $250 per location, but I'll rent you all 10 of these today for 1,500 a month,” or something like that. It could be more. It could be 2,000 a month. It's whatever the market will bear, what they're willing to pay for those kind of services, what are the leads worth, all that kind of stuff. That's gonna vary by industry. But as a rule of thumb, I would say off of 20-, or, excuse me, 50 GMB profiles, at the end even if you were to just monetize them at roughly $200 a piece, that's $10,000 a month. Think about that.

Adam: Yeah.

Bradley: It's a lot of money.

Adam: Well, yeah. I just wanna remind people that this is a pretty cool opportunity as well. I know there's people watching, literally, on Hump Day Hangout today who were in that group. So keep your eye on the prize and keep working, keep working the process.

Bradley: Yeah.

Adam: Real quick, for those of you who are just joining us for the first time ever, thanks for watching Hump Day Hangouts. If you're checking out the replay, that's awesome too. You can hit subscribe if you're watching this on YouTube and stay up to date.

This Stuff Works
People ask us, “Hey, where should I start with Semantic Mastery?” and we tell you, “Get the Battle Plan.” All right. It's a good way to get repeatable results whether you're dealing with stuff like new sites, old sites, you're wondering how to use press releases, whatever it is you're trying to do, keyword research, we've got it, it's in there. Get it and help yourself. Then, if you're ready to take things up a few more notches, you can come through in the Mastermind. Obviously, we're gonna be talking about stuff like what Bradley just talked about, as well as damn near anything else you want to talk about as far as local digital marketing and beyond.

Beyond that though, if you want to get stuff done for you and save time, we always advise that you do this whenever you can reinvest in yourself, reinvest in your business. We've got the store where we sell services that we've created because we needed them and that's at

Now, speaking of services, I want to let you guys know to keep your eyes open. Next week, we're gonna have a real pre-Black Friday sale next week. We wanted to get something out ahead of time before everyone just gets swamped with kind of new or real or fake sales where businesses try to kind of tell you it's a sale but it's not. We got a really cool one for next week. I'm not going to tell you exactly what it is now and spoil the surprise. But then we're also gonna be doing some fun stuff with kind of the Black Friday timeframe out.

Marco, do you want to kind of tell them what we're thinking about?

Marco: Well, we're gearing up our annual charity drive. This is something that everyone knows is near and dear to me. I'll do a video. I don't want to spend too much time on this right now. I just want people to be aware that there's a whole lot of people out there that are way more unfortunate than you guys could ever imagine. Next time you're kicking yourself down because of all why it was me, why it was me, my life sucks a lot, life is hard, well, guys, you don't know the half of it. What we're trying to do is just make things easier for people who have nothing.

I mean, literally, literally, tomorrow, yeah, tomorrow, they might not eat tomorrow, they might lose their house tomorrow. This just happened in one of the places where we go one of the communities, they literally came through and took out the housing. I don't even wanna call it housing, the slums to build, access ramps, and to build a new route through there and since it was government property anyway. People are shit out of luck.

That's the kind of stuff. So not only do you not have anything, what little you have, the government comes in it just smashes it all, and then you're left with what? Right? You're out in inclement weather and nothing to eat. What do you do with kids and everything else? Anyway, it's difficult. As I said, we'll get more into it, but we're gonna tie it, right? Throw offers and what we'll be doing with the offers and what we're doing as far as the charity drive. We're gonna try to tie it all together. I wanna make I'm gonna make it really worthwhile for people to give.

But guys, give because your heart tells you to give, not because of what you get. Don't give because you might get something in return. Give because it's the right thing to do. It's unbelievable the feeling that you get when you give from your heart and you just truly put yourself out there and you give money, gift of yourself, give time. What you get back is much more than any monetary amount or whatever it is that you want to put on it. There's nothing that can compare to what you get back. I get more from the kids when I go. I learn more. I get more than any money that I could ever give. So that's my piece for now. More will be coming. We'll make it clearer as we go.

Adam: Outstanding. Yeah, some good stuff coming, you guys, so stay tuned. I think, on our end, that's it for updates and announcements. Are you guys ready to get into it?

Bradley: Yeah, man.

Hernan:Let's do it.

This Stuff Works
Bradley: All right. I'm gonna grab screen. By the way, I found some really interesting, we were targeting these GMBs on a hyper local level, guys, because of the mobile first index, that's what opened up, all this opportunity in July, the end of July. There's not a whole lot of people that are taking advantage of this right now, and that's a good thing.

But I found some really good opportunities for even major metro areas which would typically I wouldn't have touched with the 10-foot pole for local lead gen stuff because we all think that major metro areas are uber competitive and that they're just too difficult. But that was before the method that we've just developed because of the mobile first index. I'm finding wide open opportunities in even major metropolitan cities, guys. Wide open opportunities. It's absolutely insane.

I can't tell you much about it here, guys, this is a free venue. But I'm telling you, come join the Mastermind and all this stuff gets revealed. There's just more, I said this last week and I'll say this for as long as it still exists, there is more opportunity right now in local lead gen than there has ever been since I've been in the digital marketing space, which started in 2010.

Guys, I mean that from the bottom of my heart. So if you guys are not pursuing it, you're freaking crazy. Stop all the shiny objects shit and develop a real business that can generate real money. Like what we call fucking money, right? That's exactly what this can do right now. There's wide open opportunity and I don't know how long it will last. So I say take advantage of it while it's there.

Is There A Way To Bulk Add All Service Areas Now That Google Strips Out The Radius Option In GMB Listings?

All right. Dustin's up first. He says, “Hey there, I saw that Google made some changes in all of the GMB listings. Now you have to add all of the areas your business is serving. You cannot just say 30 miles anymore. Is there a way to bulk out all the areas the business is serving because one by one is a pain in the ass?”

Yeah. As far as I know you can name it by either zip code or you can do it by city or by county. Again, this is new. This has all happened within the last week. I've been in playing around with different configurations because sometimes, with an existing listing, if it's a service area business, Google will strip the address right from the listing under the new dashboard, under the new GMB dashboard. Google will strip the address right out of the listing. So it'll show in the info tab in GMB, it'll show add address, like the pencil icon, and it says “add address.” Well, if you go in and try to add an address to a service area of business that can trigger re-verification, at least that's what some of the people in our group have reported.

Fortunately, I haven't done that yet. What I'm doing is on the listings that have the business address stripped from it where it doesn't even exist anymore in the listing, in the GMB listing itself. That's fine. It doesn't bother me. Now, it's the service area, you can go in and set the service area. So depending on, I guess, Dustin, you've probably got a large service area, so what I would suggest you do is just go in and try to add the service area based upon county or city. Right? That's gonna be a lot.

For example, and the reason, I've been working on this stuff forever or a lot recently, but let me just show you what I mean. Where are we? We're in Georgia. You guys are seeing my screen, correct?

This Stuff Works
Adam: Correct.

Bradley: Right. Let me show you what I mean. Here's one that I was just creating some process training for the accountability group, what we were just talking about. I was doing some location research training, which is this right here. Location research training. This is the process doc I've just developed for our group. You can see that for Memphis, guys, in fact, let me click into there. This shows Memphis covers 63 zip codes. Could you imagine one out …?

By the way, if you extract all this data and you get rid of all the unique and PO box ones that show zero population, it comes out to be it's roughly 23 zip codes. So 23 zip codes in Memphis, Tennessee. You're right, that would be a complete bitch. It would suck to have to go in and add 23 individual zip codes. So instead you should be able to just go in and type in Memphis and it will cover the whole area of Memphis, all of the zip codes. Does that make sense? I mean, that's just an example of how you would do it.

That's the way I'm doing it, because we're targeting on a hyper local level now, is I'm actually going in and just adding the zip code for the area that we've got the physical location in or perhaps a very small radius. How do I do that? Well, over at, which is this site, here you see what it says “find zip codes inside of a radius.” Click on that and then you could do something like just a five-mile radius, if you're staying hyper local, or 10 mile, whatever. But five mile radius is typically I'm doing it because I'm trying to secure as many GMB assets in a metro area as possible. So when I have them spread out I only need a very, very small service area for the edges of those service areas to overlap. If that makes sense. So I end up with full coverage of the entire metro area with just a handful of listings. Right?

You can do that by just coming here and adding that in. For example, if I wanted to, I could come in here and just grab, let's say, this zip code 38109. I would come back over here and type in 38109. I would click draw radius. Now right there you'll see there's the three zip codes that I would add for that particular GMB listing. If I had a GMB listing in the 38109 zip code area and I only wanted to target a five-mile radius, which you could see what that radius is right here, I could zoom out a little bit, you can see that that covers looks like southwest side of Memphis. Right? That's only a five-mile radius, but that's pretty significant. I could scroll down here and I could grab these three zip codes now and add those three zip codes into the GMB dashboard for my targeting at my service area. Does that make sense?

Then, you repeat that process again for each one of the listings that you have within a metro area. If you've got one full metro area, like I said, that where you're targeting in all of it your service area is being targeted from one location, then I would recommend that you just add that city name or even the county name as well. Again, will show you what the county name is for each one of the zip codes too. It might be easier for you just to come in and add county names. All right.

That was a little bit more hands-on training than we typically do on a Hump Day Hangout.

Marco: Yeah. Also, just add to that, Dustin, you shouldn't be the one doing all of this.

Bradley: That's right.

Marco: You should have a VA that you can tell, “Look, I need this updated. This is the process. Go get it done.”

This Stuff Works
Bradley: That's right. That's exactly what I'm … I mean, for three weeks now I've been working on developing process docs like this which just teaches my VAs. I've got a VA who's really fucking good. His name is Joe. He's really good. But he's never done any of this kind of work before. I basically taught him how to start with a brand new verified GMB profile and optimize it completely, build the add ID pages, do all the stuff that we do, even set up the GMB autoposter, schedule out 31 posts for republishing every 30 days, all of that stuff. He's somebody who's never done any of this stuff and he's got the training and the process docs now to do all of that.

Now, it sucks because I just developed all these, for three weeks, I've been working on all this shit, and just last week, they changed the GMB dashboard. So I have to go back and redevelop those process docs now because the formatting has changed. You know what I mean? That's kind of the nature of doing this. It kind of sucks because they're never complete. When you create a process training one time it's never done, right? You can always go back and refine it. That's what I was talking about. So I've got to go back and do that again to update the processes for optimizing and now setting service areas and all of that. All that has to be updated, which I'll be working on next week.

But that's what I'm talking about. Marco, what he said was exactly correct, is get the hell out of your own way. If it were up to me to do to secure and optimize 50 GMB profiles in the next 12 weeks and I was doing all the work, it wouldn't get done. Right? Be realistic, guys, how many of you would actually do it if you had to do the work yourself over the next 12 weeks? Would you really do it? Most of you might have intentions and say, “Yeah, yeah, I can do that.” But you won't.

That's my point. I mean, the vast majority of you wouldn't, right? I'm not saying that to pick on anybody. It's true. It's tedious. It's hard. We get bored with it, right? If we don't see results immediately we get bored with it. But that's why you should fall in love with the process and not the result, right? I mean, we've heard that. That's cliche. But that's exactly the truth. If you focus in on doing the process that you know will end up bring in results and you fall in love with that, then the results will come. It's just a matter of time.

So if you've got this process developed where you can train, have a team, a virtual assistants, either one or many, doing the work for you, then you know it's going to get done, and the process is being completed which will produce results. It's just a matter of continually being tenacious, just constantly completing the process and not being distracted by other shit, other shiny objects. Right?

That's really been a problem for me too in my own business over the years. It's part of the reason why I have not systematized everything in my business, because I always get distracted. It's a lot easier sometimes just to do the work yourself than it is to create training to teach somebody else how to do it. You know what I mean? I'm sure all of you can relate to that. But once you do develop the training, then you don't have to do it anymore. That frees your time up to do other things. Right? That's really what Semantic Mastery is all about now, guys, is trying to teach you guys how to create a business where it's not reliant upon you and your effort to make money to generate revenue.

Should You Use Unique Google Account To Each Google Search Console and Google Analytics Property?

Jordan's up. He says, “Best practices for multiple Google Search Console and, for that matter, Google Analytics accounts, we create for various clients, is there any issue or danger in creating all the accounts from a master agency account? Or should each Search Console, Analytics account be created in a unique Google account and shared with the master agency account or, for that matter, should they be kept entirely apart? Does that matter at all?”

Okay. Jordan, I'm gonna give you the same answer I give for every time a question like this arises. In fact, there was a discussion about this in the accountability group that I was just talking about. Something similar. I recommend that, for example, guys, every time I get a new client, I go, if they don't already have their site attached to Search Console and Analytics, most of the time clients, if they have an existing web presence will already have that stuff installed, at least in my experience, they will. At that point, I just give them my email address and tell them to add me as a manager or a user so that I can access Search Console and access Google Analytics.

This Stuff Works
If I have to set it up for them, if it's never been set up for their website, then what I do is I will create a Gmail account, a new brand Gmail account that I now then use or assign to that client's campaign. I will use that new Gmail account for all stuff for that client, in other words, if I'm building a syndication network. When I say me, you guys know I'm not doing this shit. I'm not creating a Gmail account. I'm buying already Done For You created Gmail accounts double phone verified accounts. So I just select one from the list, I assign it to that campaign, to that project, that client, and then I use that email for all of the other accounts that need to be created, including Google Search Console, Google Analytics. Does that make sense?

Then, what I do is I add myself, Bradley Benner, as a manager to Search Console or a user, user/manager, an admin to Search Console and to Analytics and everything else so that I can access from my main profile, the one that I'm logged into right here right now. Right? That way I can still access and then also … By the way, I also assign my VA, because I have a VA that does all the client reporting for me now, which saves me many, many hours per month. So I also add her email as a manager or an admin to Search Console and to Analytics because she, on a monthly basis, goes into those client accounts and takes screenshots of Search Console and Analytics and everything else that I tell her to do for generating client reports and puts all of it together for me to where all I have to do is copy and paste into email and add my commentary to the monthly reports. Does that make sense?

Again, master agency account, yes, I suggest that you have that, that you add as a manager account. But I always recommend, guys, separating Google properties by Google accounts. In other words, separate everything instead of trying to put everything under one account all the time. Because what happens if you lose that account? You're fucked. I mean, there's no other way to put it. There's no way to sugarcoat it. If you put everything, all your eggs in one basket and Google decides to take that basket from you, you're eggless, you're fucked. But if all of your accounts are spread between different Google accounts, then if Google takes any one account, you've still got all the others. Right? You're only going to lose that one account.

And it doesn't affect the manager. For example, if you've got 20 different clients and each client has a separate Google account, Gmail account that you've created for them or whatever for Google Analytics or Search Console and such, and you add your account Jordan Fowler as the manager account and your account gets terminated, God forbid, Jordan, but let's say your account ever did get terminated, it wouldn't affect all those individual accounts because the owner, the account owners of the Gmail account is not you. Does that make sense?

The same thing goes for GMB, guys, for Google My business. Don't create a whole bunch of Google My Business properties under one account. I do a 1:1 ratio. Now, okay, again, 1:1 ratio for every GMB asset that I create has got its own Google account and then I will connect all of them or through a manager account, as a manager but not as an owner. Does that make sense?

Anybody wanna comment?

Marco: Yeah, just going further into that. Once you have a whole bunch under that one-manager kind of thing is up to 50. I can't remember what the limit is, but you should have multiple Gmail accounts ready, especially you, Jordan, I know that you're an agency owner, so that when you get into the hundreds you're going to have four, five, or six different manager accounts that access sets of account.

Bradley: Yeah.

Marco: I hope that was clear. The same thing goes for your GMBs. You'll have, I don't know, 30, 40, and then stop, open another account that manages, and then that'll be the manager of the next set of 30 to 40, then you stop. You mitigate risk that way.

Bradley: Yeah.

Marco: That's the whole idea. As Bradley said, all of your eggs in one basket, you're gonna have a whole lot of broken eggs. But on the other hand, if you mitigate the risk, then one egg breaks, that's okay, you can replace that one egg. But if you have to replace 500 GMBs, that's a whole lot of money down the drain, man.

This Stuff Works
Bradley: You're damn right it is. You're damn right it is. That's like you contemplate suicide time. You know what I mean? That's some depressing shit. All right. This, guys, I just posted this because I know I've talked about this here on Hump Day Hangouts a few times about this being a method where most people talk about doing rank and rent videos where they will go out and rank a video and then they'll charge to rent on a monthly basis and they'll just continually work on keeping that video ranked. That's easy in some cases, but in other cases, it's a real bitch to keep a video ranked.

So instead, there's this video spam method. It's absolutely a churn and burn method. It's a spam method, but it works. In my opinion, it gives way better results than just ranking and renting singular videos for singular keywords. Right? I've talked about, we gave it a, there was a catchy name that Randy James actually came up with called “video carpet-bomb.” We have been providing this as a service in MGYB, our store, which if anybody still needs that service they can reach out to us privately and we may be able to accommodate you. Just contact us at [email protected] I talked about this as a strategy for using the churn and burn video strategy as a kind of a churn and burn rank and rent model, as opposed to just rank and rent where you're constantly trying to keep one video ranked for a particular keyword.

I had one of my clients contact me last week and said that he went to an organic food restaurant and he really, really liked it. He got to talk to the owner and blah blah blah. So he contacted me, he's been a client of mine for five years, and he contacted me and said, “Hey look, I'd really like to help this new restaurant out. Would you be able to rank some videos for them?” He said they had a video created from another company or whatever and he asked if I would be able to do that. I said, “Yeah, sure. Let me run some tests and I'll get back to you.” So I just contacted my VA that runs the video marketing blitz software, which is what we used to do this particular type of campaign.

Guys, I've been talking about this method because I use this method all the time to prospect or to when I'm pitching a prospect on my services. I use this as a way to wow them, right? Because I go out and when I send them the proposal and, usually, for me, it's a video email. It's a Screencast video, where I explain what the proposal is line by line. I essentially go through line by line and explain which each deliverable is and all that kind of stuff. I do all this via video email.

But then I also will send a long one of these campaign results where I go out and just rank a video for them for dozens. Sometimes, like in this case, there's 112 damn keywords ranked on page one, guys, from one campaign. One hundred and twelve keywords ranked on page one of Google for one video campaign. It took my VA about less than a day to do it. I pay that VA roughly $30 per day and all I did was the same thing that I do when I'm using this as a method for prospecting. I will create this, tell my VA, “Hey, here's the keywords, here's the location. Go out and create this campaign for me. Send me the results.”

Then when I send the proposal to the prospect that I'm pitching my services to, I send them the report and say, “By the way, just to show you that I know what I'm doing and that I can get you results, and that I mean business, and then I want to earn your trust or earn your business, I did this for you in the last 72 hours, in the last week, since we last spoke, whatever the timeframe is. Check it out. Here's videos ranked for your keywords, your products, your services in your local area.” I used that as kind of just a way to impress them and get them to … It's kind of like, like I said before, a deal sweetener. It gets clients or prospects to, because you're showing them results that they didn't even ask for, they're not paying me for this at this point.

This Stuff Works
The reason I started telling you all this is because just last week I told you one of my … His name's Ken. One of my clients asked me to do this for this restaurant and I said, “Okay, then. No problem.” I went and just did some real quick keyword research just using Google Trends. I found a couple keywords. I knew which area it was in anyways. So I just contacted my VA and said, “Hey, I need you to run this VCB campaign for me. Here's the keywords, here's the target areas. Go do it. Within 24 hours he came back to me with this report right here. It shows 112 keywords ranked on page one, guys.

So I contacted my client and said, and this is what I sent him, this was just from today. Look at this, just from today, guys. It said: “Please see attached Excel sheet. I was able to get the video ranked for 112 keywords. Actually, it ranks for many more than that because of different combinations,” which is true. “This type of campaign is $250.” I've talked about that on here on Hump Day Hangout, guys, because we were selling that. We don't have a public sales page up for it. Like I said, contact us at Support if you need to.

We're selling this same service for 100 bucks and I was telling everybody on, as I mentioned this before, you can you can sell this as a $250. That's just what I'm selling. Guys, I know a lot of you were saying, “You got 112 keywords ranked on page one and you're only charging $250 a month?” Yes, because it's a churn and burn strategy, right? A lot of these videos aren't gonna stick for very long.

So instead of trying to keep these videos ranked, what I've recommended and what I've said in the past was you just redo the campaign every month. In other words, “This type of campaign is $250. It can also be turned into a subscription where it is updated every month, meaning the campaign would be rerun each month where new keywords and/or locations can be targeted if desired.” Or you can just keep running the same keywords over and over again because each month it's going to be that that same video or different videos if you wanted could be pushed out across different channels targeting the same keywords again. You could end up with multiple videos ranking for those keywords on page one. Does that make sense?

Again, I told him, “Here's 250 bucks, but it can also be turned into a subscription. Take a look at the report. Let me know if the owner would like to chat with me about keeping his videos up and for an ongoing basis.” I also asked him where I have to send the invoice. Well, he replied a few minutes beyond that, said, “There you go. I've added Erin,” which is the business owner for that particular restaurant, to the conversation. He says, “I've been saying this for many years and I'll say it again, you're the best. Amazing results in such a short time. I'll pay the invoice for the first two months equaling 500 bucks and Erin will pay the agreed price of $250 each months thereafter.” Anyways, he talks about going ahead and completing the sale because I've got his billing information.

Which is great, guys. Think about that. All I did was, my client reached out to me, said, “Hey, could you do something for this person?” I said, “Yeah. Let me run some tests and I'll get back to you.” Within 10 minutes I had the keywords and the locations. I sent it to my VA. Within 24 hours I got this report back. I sent the email out, which is the one you're reading right here, and I just secured $500 in revenue, plus $250 a month in recurring revenue. From a process that literally a VA did in under a day and I pay that VA roughly $30 per day.

Think about that, guys. I mean, that's the power of arbitrage and that's the power of getting yourself out of the process. Right? Think about all of the different opportunities, guys. You could go hire us to do this sort of a campaign for you and just make the difference. Right? Just make the difference between what you're paying and what you're charging. That's a steal. A hundred and twelve keywords for $250. I know a lot of you are thinking I'm under-charging. But every single month, that's another $250.

My VA, he can actually set up a campaign template for this to where all he has to do is, literally, once a month, the calendar notification will tell him to go press a button and then the report will be generated shortly after it's run. He'll send it to me via email, I send it to the client, and boom, there's another $250. Does that make sense?

Guys, it's easy to make money in this business when you have systems in place and you have other people doing the work. You know what I'm saying? Hopefully, that makes sense. I wanted to share that with you guys because, you know, I think too many of us are trying to do all the work ourselves, guys. That's what we're trying to do here at Semantic Mastery, with MGYB especially, is provide you guys with done-for-you services so you guys can go out and just sell the shit and make money. Right? Okay, cool.

Do You Still Recommend Creating Subdomains Versus Subdirectories For Rank And Rent Multi-City Websites?

Chik's up. He says, “I'm embarking on building multi-city websites for rent.” Okay. “Do you still advocate creating sub-domains versus sub-directories for each city and is the choice weighted more towards safety, penalty, or ranking? Thanks.” Yes, Chik. I absolutely recommend sub-domains over sub-folders or sub-directories because of the safety issue. We were just talking about mitigating risk, not putting all your eggs in one basket. The problem with sub-directories is if anything from root level beyond, so anything that is beyond the root level, so and anything slash anything, so anything beyond the slash, all of those, if it catches a penalty, the penalty will be levied against the root.

This Stuff Works
In other words, if a particular page or a post on your website was to catch a penalty, it can affect the entire domain. Well, additional WordPress websites that are installed in sub-directories are treated as if they're on the root. So if you've got individual location WordPress site that's on a sub-directory terminated-, or penalized, excuse me, then it will affect the root domain and all of the other locations attached as sub-directories. Does that make sense?

But if you do sub-domains as opposed to sub-directories, if you do sub-domains, each sub-domain is treated as an individual website by Google. So as long as you keep the root clean and you don't catch a penalty on the root, again, if you catch a penalty on the root, it will still apply to all of the sub-domains because that's the parent domain. But if you catch a penalty on a sub-domain, it will be isolated to that sub-domain only. Does that make sense?

That's why it's important. That's why, for me, if I'm gonna do multi-location projects or campaigns and I am going … I don't use WordPress. I'm not using WordPress websites now, guys, because I'm just doing GMB stuff. I'm using GMB websites as the primary website now. But when I was doing a lot of WordPress stuff and multi-location stuff, I would do it with sub-domains and I would keep the root really clean. I wouldn't do anything spammy to the root. If I was gonna do anything spammy, it would be into individual sub-domain locations. That way I would protect all of the other sibling locations, which would be all of the other sub-domains. So, that's the reason why.

There's been some tests in the past, they're old though, that like from several years, many years ago now, that sub-directories actually have a little bit more SEO value, they're weighted a little bit heavier towards SEO, but I would rather reduce my risk than have that little tiny bit of additional SEO push from doing everything under the root. If that makes sense. Does anybody wanna comment on that before we move on?

Marco: No. I think that's perfect. The reason why we also do it is because we can push so much power to the sub-domains that we don't need the extra boost that you get from a sub-directory because we can go ahead and make up for that with all of the power that we push.

What Software Do You Recommend For Building Google Stacks?

Bradley: That's right. Okay. “Do you have any software recommendations for building Google stacks?” No. Only because we do everything manually. We don't use software for any of our account creation or any of that stuff, because anytime you add automations, it can reduce the integrity of the properties. In other words, we found, especially through Syndication Networks, that anytime we tried to use any tools for account creation or anything like that, we found that those accounts would typically get terminated a hell of a lot easier than doing them manually.

That's why even today, to this day, guys, all of our Syndication Networks, all of our drive stacks, everything that we create, all the accounts are created manually. We don't use automation or tools for that stuff. We have virtual assistants that manually create all those accounts and the reason why is because they stick, they're a lot better.

I know there are software tools out there that do that. In fact, one of our members at POFU Live from the Ranking Factory, Patrick Tuttle, he was there and he's got some tools. I have not used it. I know he's a good guy, but I have not used any of these tools. It doesn't build drive stacks like what we do manually. But it does help to automate part of the process, that's for sure, so that might be something you wanna look into.

Marco, do you have any?

Marco: Yes. They've automated some of the files and they go into other cloud resources, not just drive. But pure power, pure drive stacks, guys, there's nothing like that. And I'm biased because I was right in the middle of creating all of this stuff, putting it all together. If you want the true power that can be gotten out of a drive stack, the only way that you can do that is manually. There's no automation software that can do that at this time.

Now, having said that, I will be going back and forth with Patrick, we've gotten to know each other lately, since he came to our event, and we just been going back and forth. So I'm hoping that he can develop it to the point where most of the process can be automated and then our VAs can go in there and put those final touches. Guys, the devil is in the details and that's where the power lies when you start connecting it. It's that human end, that person that have been taught, this gets connected to this, and this is how it gets connected, and this is how you get a do-follow link, and this is why we're …

All of that training gets incorporated into it. If we can manage that where some of it is automated and then our VAs put the final touches in it, it's gonna be a dangerous thing, man.

This Stuff Works

Are All The Participants In POFU Accountability Group Using Virtual Assistants?

Bradley: That's it. John. John, what's up, buddy? John is very active. It's awesome to see how excited he is about everything in the group. He's kicking ass right now. He's taking a lot of action, which is awesome, John. He says, “Are the participants all using VAs?” He's talking about the POFU accountability group. Yeah, because that was that was the whole point. I mean, now am I literally peeking in everybody's windows and checking to see if they're doing the work themselves or if they've hired VAs? No. But the whole plan was, for the accountability group, was to do as little of the work as possible in the actual setup and optimization of these profiles.

Because that's something that a VA can and should be doing, right? Because again, if it was left to each of us to go out and put in this kind of work to make this shit happen, the vast majority of us, me included, wouldn't do it. Right? It just wouldn't get done guys because there's too many other … We're always playing whack-a-mole, there's always fires to put out in our businesses, there's always people vying for our time via Facebook and email and text message, and all the other shit. Right? It's just very difficult. So instead, I said, “Okay, enough of this. I'm gonna teach, I'm gonna develop the processes so that I don't have to do this anymore and I'm gonna share it with all the members of the group.”

Guys, this is the 12-week journey. Step number one. Step number one for the first week was to hire a full-time virtual assistant so that they could put them into … Week two was to put that virtual assistant in the training, week two, is this week by the way, is to put the virtual assistant into the training. By week three, they should be able to start optimizing profiles. Right? That's the whole point, was every one of the members, if they're following along like there were instructed to should have by now had their first VA hired. If not, they should be in process of hiring their first VA.

Which, by the way, how do you do that? Well, it's real simple. We've got a training product called Outsource Kingpin and that's exactly how we hire all of our VAs. Between my partners and I, we've got about 40 full-time virtual assistants now. I think 98% of them were all hired through this exact same method. So POFU Live members all got Outsource Kingpin included with their admission because I wanted everybody to have that process. So that they could go out and start hiring virtual assistants and remove themselves from their businesses. Stop being the bottleneck, right?

Is everybody doing it with VAs? Well, they should be. They'd better be. Do I know whether everybody's using VAs or not? No, I don't. I imagine there's probably a few people in there that are gonna say, “No. I'm gonna do all this on my own,” and those are the ones that are likely not going to have much of a business at the end of 90 days. Right?

“How much is Mastermind now, guys?” 297 a month where you can buy a yearly for I think 3,000, which saves you two payments. Yep.

Hernan:Which is an absolute fucking no-brainer. Yeah. Provided that-

Bradley: Or you can go out and develop all your own process docs and do all the trial and error and figure all the shit out on your own. See how expensive that is.


Can You Use The Same Physical Address To Verify Multiple GMB Profiles For Different Niches?

Bradley: Okay, cool. Will. Will, what's up, buddy? Will was at the event. Really cool guy. He says, “Bradley, can the same physical address be used to verify multiple GMB profiles for different niches? In other words, for example, could I use the same address for let's say handyman contracting services and pest services? Two niches that are not related?”

This Stuff Works
Yes. You probably can, but I don't recommend it, Will. It's so easy right now-, well, it's becoming a lot more difficult, but we still have a way to get separate GMB addresses for each business. It's also inexpensive enough that if you can use PO boxes still, you can still … Guys, you can rent PO boxes for just three months, that's the minimum. But you can rent PO boxes for three months. If you use the street addressing option, that's all you need to get a postcard.

Will, I would suggest, you know, you've got better things to do with your time than go rent and secure a bunch of PO boxes. But if that's the route that you wanna go, then I would recommend getting a separate PO box for each business. In other words, even with the PO boxes, guys, can use the street addressing option. What happens, your business address becomes the street address of the post office and then you have the pound sign or the number sign and then box number. So whatever your PO box is, let's say, it's box 101, then it would be 123 Main Street number 101. Right?

So what I would do, Will, at that point is get multiple boxes. Because it would still be 123 Main Street, but each box number would be different, which it kind of mimics a suite number. It could be potentially a different office in a building. That's the way I would do it. Guys, I just recommend that you have unique addresses for each GMB because otherwise you're leaving a footprint that could end up costing you your GMB assets. Right?

Guys, again, I know everybody wants to reduce expenses and they I wanna take shortcuts. But that's how you build a business on a shaky foundation. I would much rather spend a little bit extra money and a little bit extra time and spreading my risk as thin as possible. That's why I recommend a separate GMB-, excuse me, a separate Google account for each GMB. I recommend a separate Google account for each search console and analytics account, like we were talking about with Jordan earlier, right? Same thing with this. I would have a different physical location, a different box, a different address for each business. Okay.

Marco: Didn't we set up a bundle for the POFU guys?

Bradley: For? Oh, yeah, we did for GMBs.

Marco: Yeah. Will, write to Support. I mean, this was set up for you.

Bradley: That's correct. Sorry, my daughter is texting me again. Anyways, yeah, yeah. Will, you're in the POFU Accountability group and the slack group. We've got a special deal in there. It's only available for POFU Live members. Guys, I'm sorry. But for GMB profiles, check it out in there, okay? All right.

Do You Have Any Experiences On Google Suggested Edits For Your GMB Listing?

Ted's up. He says, “One of my LLP GMB assets is showing a Google suggested edit to show my GMB address and delete my service area. I try to deny it but it keeps suggesting edits. Do you have any experience with this? You guys rock. Cheers.” Thanks, Ted. Yeah. I've seen some of those suggested edits that seem to be persistent. They keep coming back but I just ignore them each time, and that's it. It's only been in a handful of my properties that I've seen that and it hasn't forced the changes. So it just shows them as suggesting edits.

Adam: Ted, I tagged you in a comment. Rob Claudette sent me a message so he's further up on the page, Rob.

Bradley: Cool. Rob's in the belly of the beast right now, along with me and Marco, testing all this different stuff trying to figure out the best course of action based upon all these changes occurring in GMB. So we're in there testing, playing around, guys. Fortunately, again, that's part of the reason I have this group going on, is because all of us are in there testing and we're all sharing information, guys. It's an open group and that nobody, I'm not holding anything back, as far as I know the other members aren't. We're all trying to be as open with each other as possible so that we can really nail this down to a process that we can repeat and scale to grow a great big massive lead generation businesses in the shortest amount of time possible.

Is A Metro Area Different From Counties In GMB?

John says, “So metro areas is different than counties?” Yes, John. Right. So, a metro area, for example, Memphis, Tennessee. Or let's just go back to that. If we take a look at this, if we load the city map, we can see that Memphis, Tennessee actually … Let's go over here. We'll do it in Google Maps to make it easier to see. Come on, map. All right.

If we take a look at this, you'll see this is actually, right here, I guess if I zoom in a little bit it might show. But, yeah, right here. Okay. Right on the other side of the river is Arkansas, down here is whatever. There's Tennessee. There's Mississippi. Mississippi's over here and then there's Arkansas. This is Memphis. Well, part of this, if you take a look at the different counties and such, well, in this case, it looks like all of them are actually in Shelby. Let me give me another example. Let me give you a better example.

Okay. Here's a good example. This is what I was talking about. This is the Atlanta metro area, right? Atlanta City, Geor-, Atlanta, Georgia, excuse me. The metro area is gonna cover all of what they call city limits, but there could be different counties that make up, that fall within that city, if that makes sense. If you take a look at the county over here, they're showing Atlanta. Right here is the city, right? But take a look, there's Fulton County, there's DeKalb County, there's Cobb County. It looks like those are the only three: Fulton; DeKalb, or DeKalb, I don't know how to say that; and then, Cobb. So there's three different counties that actually end up within the Atlanta metro area. Does that make sense?

This Stuff Works
Here's another example, another way to test this, guys. All right. You can go to Google Trends. All right. Let's just use, whatever, it doesn't matter, we can use any of these. Take a look at where, I've got this, the targeting set for United States for the past 12 months right now for these different keywords that I was just doing some research on. But take a look, metro areas for it. Okay.

For example, if we came down here too, let's switch this to five months-, or, excuse me, five years so it'll show more data. If we scroll down here, let's just use handyman services as an example right here. Right here, it's showing sub-region. But we can do list view instead. Now, take a look, this is metro area. So these are also metro areas according to Google.

For example, Tampa. Tampa, St. Petersburg, Florida is a metro area, right? It actually covers two cities. Because if you were to go take a look at Google Maps at Tampa, Florida, and I know this because I'm also working in Tampa right now. Well, that's one of the cities I'm securing a whole bunch of lead gen assets in. St. Petersburg is down here, it's another city. So the Tampa, St. Petersburg metro area is this, it's both Tampa and St. Petersburg. It's a big area. Like this, right? I think I've got 12 properties secured right now in this metro area. Does that make sense? So that's a metro area. That's different.

Now, if you were to take a look at the, let's go back over there for a minute. I love this site, by the way, in case you hadn't noticed. I use this site all the time. We're gonna go to Tampa. Oh, I didn't realize what time it was, guys, we got to wrap it up. I can stay a couple minutes later, guys. If anybody's got to go, please feel free. I do wanna finish this one though. All right.

If we look at Tampa, Florida, for example, you can see that Tampa itself, it looks like is all covered within Hillsborough. But the metro area, if we were to click into city for Tampa and we scroll down, it looks like Hillsborough County is the county for all of that. But if you scroll down underneath this, it says 65 cities within 30 miles of Tampa, and we want to go look at … What's this? St. Petersburg, right? That was the one we're looking at. Looks like St. Petersburg is in Pinellas County. Does that make sense?

Let me give you one other example. That's Oklahoma. I don't have it probably open. I don't and I don't have the counties listed here. But this is Oklahoma City, Oklahoma, right? These are all different … Now, this is Oklahoma City. Here you can see this is the city. That all falls within Oklahoma County. But some of these other areas out here, which are what they call, considered suburbs, fall within other counties. Does that make sense? But they're all still part of the Oklahoma City metro area. Hopefully, that makes sense, John.

Okay. Let's wrap this up, guys. I'll stay another 10 minutes if we can get through all of them in. “God loves a cheerful giver. What Marco's doing is amazing with this charitable work. Keep your eyes peeled for his announcement. It's good on you, Marco.” Thanks. We all appreciate that.

Should You Publish Unique Post To Each GMB Listing That Is Under One Category?

Nestor says, “What's up guys? I have a question about posting GMB. If I have multiple accounts in one category, is it okay so if I post the same info in all the locations always or is it better to have different posts on each location?” All right. Marco talked about this, I think, the last week. Google prefers unique content, so you're probably gonna get better results with unique content. But if you have different locations and they're all kind of funneling back to the same brand or the same website, I could see the attraction for posting across multiple GMBs. And you should be able to do that.

Isn't our autoposter give you that option now, to post to more than one GMB at the same time simultaneously?

Marco: I believe so. But Rob would have a better answer for that.

Bradley: Yeah, I'm pretty sure it does. I think you can select multiple GMBs from the drop-down when you go to create a post in the GMB autoposter that we provide, or that you can buy from us or subscribe from us. Again, Nestor, I'd recommend unique post if possible. But obviously, for efficiency sake, if you've got, if it's all kind of feeding back to one brand, you could probably get away with it, I would say test it, Nestor. Test it. Okay.

Who Do You Recommend For An Answering Service For A Local Lead Gen Campaigns Using GMB Listings?

Will again. He says, “What answering service do you recommend to use behind these GMB listings? You mentioned it's better to have the lead call go directly to an answering service as opposed to have the call go directly to the service area of business because they might be too busy to answer these calls.” That's correct. Now, I'll tell you guys, the answering service that I've been using since 2012 when I first implemented it is called AnswerConnect, is the site. Again, they're great. I've been using them ever since 2012, so going on almost seven years now.

However, that said, I have recently just started a switch, well, I haven't switched, but I just recently, because of this new GMB method and scaling, and I've got I think somewhere around 35 or so GMB assets that I've just secured in the last three weeks, so I've got a lot, I just started using CallRail instead of CallFire for my phone numbers. I still have, literally, dozens and dozens and dozens of numbers in CallFire and it's a bitch to pipe or port numbers from one service to another. So I don't know that I'm ever gonna completely disentangle from CallFire, but I started using CallRail for all these new assets that I'm setting up.

This Stuff Works
CallRail actually has a live answering service like a call center, live answering service that you can add on to the CallRail subscription. Right? It's an additional service. It's an add-on. I haven't tested that yet, but I likely will because if I can combine both my virtual phone numbers and my call center all under one account or under CallFire instead of having CallFire as my virtual phone number provider and then AnswerConnect is my answering service, if I could do it all under one, under CallRail, I will. I haven't got that far, I haven't started testing that yet, but actually I really like CallRail. It's a really cool service. It's a lot of really cool features and it's actually cheaper than CallFire. So check that out.

Luis says, “Hello guys, I'm thinking of joining but not sure which program to join. Any specials running currently for any of your products?” Yeah. We're gonna have that promotion next week. Right, Adam? I don't know if Adam is still here. I don't think Adam is still here.

Marco: No. Adam dropped off, yeah. But we got some stuff coming.

Bradley: Next week.

Marco: Like we mentioned, Mastermind, yearly, you get a discount anyway. That's ongoing. That's an ongoing special.

Bradley: Yeah. Mastermind is the best. I'm not kidding. I mean, we're not just saying that. Mastermind is your best bet. If you're serious about growing a digital marketing business and not just how-to bullshit or how to learn one particular method to execute one particular skill. There's a whole lot more that goes into building a business, guys, than learning how to rank something. Right? I mean, that's only part of it. That's a small fraction of creating a business out of it. Right? Being able to execute some specific function is awesome. It's great. It's a skill that is good to have. But that does not make you a business owner, right?

Again, the Mastermind is all about creating a business around whatever skill it is that you have. We recommend focusing in on one particular skill and making a business out of that and making it profitable for you and generating revenue for you where you can even remove yourself from the process and it still makes money before moving onto the next thing. Does that make sense?

That's why the Mastermind would be your best bet. But that said, we're gonna have some bundled promotion, some special pricing and stuff next week. I think Adam said next week is when we're gonna announce it.

Is Location A Big Factor When Ranking GMB Listings?

All right. I'm gonna give it five more minutes, guys. Dan says, “Would you go after a location that has all owner verified and images optimized but none of the addresses fall within a given address?” Bingo, Dan. I'm not gonna go into too much detail, guys, about my particular targeting methods right now. Not here in a free venue, I'm sorry. Some of the stuff is reserved only for paying members. But, Dan, bingo, you got it.

“It's the only opportunity I'm seeing and I've been using the Easy Local software for several days now looking for low-hanging fruit. Is it time to change my niche?” No. Start looking for opportunities within the data of even what looks to be super competitive. Guys, I'm finding opportunity in even the biggest metropolitan areas right now because we're searching on a such a granular basis now. I'm telling you guys, there's more opportunity now than I've ever seen in my career of digital marketing. I'm not kidding. Even stuff that you would typically look at.

Again, what I talked about a Local Lease Pro was finding the easiest opportunities, the data that I told you to pay attention to was because that makes it really easy to find very quickly the ones that are, the GMB profiles that will likely rank with little to no effort other than verifying and optimizing the profile. Right?

But for those of you that wanna go into a little bit more advanced or willing to put in a little bit more effort, there are opportunities to be had even in the most, what we think are the most competitive metropolitan areas, big cities. I guarantee you there is opportunity in whatever niche you're looking for at, Dan, right now, even in the biggest cities if you target, if you do your location research properly. And that's exactly what we're teaching.

Marco: Yeah, Dan, look at the data, look at the data carefully and draw your own conclusions. I'm not gonna give it away either because it's what I did to hit a major metropolitan area. I talked to Bradley earlier this morning about what I was doing, just giving him affirmation. This just totally rocks. It totally works. But if you just think outside the box a little bit and take a look at the overall data and say, “Well, yeah, if this is looking this way and I do this, then.” It's an if-then-else statement, right? That's how I look at it. I look at it as a computer program. If-then else, that's how it's gonna work for me.

Bradley: Yep. Edward, thank you for the kind comment, buddy. I appreciate that. I look forward to seeing you this weekend. I'm going to Hilton Head, South Carolina this weekend because my sister's getting married again. I'm gonna meet up with Ed and have some coffee. I'm gonna meet him and his partner. It's awesome. I'm looking forward to it, Ed.

This Stuff Works

Is The Course Drip Fed When You Do The Monthly Subscription?

“Thanks, Bradley.” You're welcome, Chik. Ray says, “Is the course drip fed when you do the monthly, because I already have three full-time VAs and would like to jump forward past hiring VA?” Ray, yeah. Right now we don't have any, I don't think we have any courses that drip feed content anymore. Do we? I don't think we do, Marco.

Marco: I don't think so. The only thing that comes up is what's available, the products. Not everything that's discounted is … Yeah, you can't buy everything all at once, can't get into everything all at once.

Bradley: Well, you're talking about the Mastermind. I think Ray, when he says, “Is the course drip fed?” you're talking about hiring VAs. I don't know if you're talking about Outsource Kingpin specifically, Ray. That's what I was talking about earlier when I was talking about a course that we have for hiring and training VAs, managing VAs. Again, it's called Outsource Kingpin. That is one of the products that is available as a Mastermind member too and, as what Marco was saying, was when you join the Mastermind it used to be that you got all of our products under $300 all at once.

But because we continue to add more and more products to our product line, like training products essentially, that became like a fire that's too much, it became overwhelming. People would join and they would get access to all of our training products all at once. It was just too much and we would end up losing that person as a Mastermind member because they didn't know where to go and we didn't provide the proper direction and all that. So we're working on all that.

One of the things that we're doing to prevent that is we are only releasing a new product, a new one of our training courses to a Mastermind member each month that they're in good standing. Right? So each month that you remember you get another one of our products unlocked or available to you. Right? That's just how we're gonna drip those out. But whatever product you choose, whatever training course you choose, you get access to the whole training course, it's not dripped out. Let's not drip down on a monthly or weekly basis or anything like that. It's just for you to consume at your own pace. Does that make sense?

Outsource Kingpin, if you've already got three full-time VAs, the Outsource Kingpin process could teach you how to hire VAs in a much more efficient manner and save yourself a shit ton of time. You probably don't need it. I'm saying if you've already got, I mean, you probably get something from it anyways because, like I said, you could make your hiring process a lot more efficient.

But if you don't feel like you need that right now, then I don't think Outsource Kingpin is gonna be the best for you. It does teach you how to kind of train and manage them too, but it's more about, it's kind of a whole training course for setting up a hiring funnel to reduce your amount of time and effort screening prospects and that kind of stuff, and then only talking with the qualified candidates that have made it through the screening process, the automated screening process. And those are really, really good candidates. Then, hiring those candidates and then how to train, excuse me, train and manage them. Again, I'm not sure if that's what you wanted, but there you go.

How Well Does This System Work With Promoting Affiliate Offers?

“The bundle links are in the accountability slack group.” Yeah, okay. Thanks. “I'm gonna send in my prospecting sheet to see if I'm on the right track.” Okay. Fred says, “How well does this system work with promoting affiliate offers?” That's a good question, Fred. I don't know because I'm just doing everything with, you know, I'm dealing with local businesses so I don't actually do affiliate offers. It can be used for affiliate offers. I know that people do that. I just I can't talk about how good or how well it works or doesn't work because I just don't do it, Fred, I apologize.

Marco, I know you don't either, right?

Marco: Well, actually, yes.

Bradley: Okay.

Marco: How well does it work for promoting affiliate offers? We go back to what is your local. If your local is the US, then you're going to create your own entity, you have the e-com option correct, you could push your product services, whatever it is that you wanna push. Your local, Bradley just discussed it, it could be the city, it could be a metro area, it could be the county, it could be multiple counties, it could be the state, it could be the country. It depends on what you want to target.

You could set your targeting within the GMB. Google has made it really easy to do this. Then it's just a matter of posting the offers in front of people and getting in front of them when they're looking for whatever it is that you're selling.

This Stuff Works
Bradley: Yeah. Okay. Dan says, “Thanks, guys. Looks like I have a ton of opportunity here then.” Yeah, Dan. I'm telling you, man, it's hiding in plain sight too. I'm not kidding you, guys. There are so much opportunity in local GMB stuff right now and it's like hiding in plain sight, stuff that you would never, again, even a year ago, stuff I wouldn't have touched with a 10-foot pole, I'm finding wide open opportunities in right now. There is no keyword, well, at least in the type of niches that I deal with, there's not a single area that I have not found an opportunity in just yet.

That's why I stopped trying to target a lot of cities and really now what I'm trying to do is target multiple locations within a city because it's a lot less work. There's too much research work to try to target a whole bunch of different cities because there's a lot of work that goes into the research the location research side of things.

That's the process doc that I was working on today. Because I've already refined the process once, I had a really rough process the first time, which is what my VA has been using for three weeks to do all the location research. Like I said, I think I've got like 35 assets secured in the last three weeks. But this is a much more efficient location research process. Although our location research is evolving and becoming more granular, we're getting a lot more detailed in our location research.

Quit This House, “Bradley, Support says we cannot get Outsource Kingpin with Mastermind.” Well, then that's changed just since our corporate event, our corporate meeting a couple weeks ago, guys. That is absolutely Outsource Kingpin. We've got to rebrand it. We're going to rebrand it, guys, because that was an MPR product. But it was originally a Semantic Mastery product. Anyways, we rebranded it and put it under MPR. We're bringing that back under the Semantic Mastery brand. And, yes, it will be available if you're a paying member in good standing. It's one of the products that gets unlocked with your monthly membership. It's one of those products that gets unlocked in one of the months.

In other words, like I said, if we've got six training products, you don't get all six the moment you join, you get one per month for six months. Or we've got a specific track that we will be revealing as far as whether you are a new business owner, like trying to start and grow a business, or if you are an existing business owner and you're trying to scale a business. It's only two different paths that you can take when you first join the Mastermind and that will determine which products you get in which order. If that makes sense.

“But got a different answer.” Maybe Chris G, our support guy, he might not be aware of that. We haven't fully implemented that yet, guys, so just bear with us. If you're in the Mastermind, reach out to us. I'll get with Chris and let him know that we have changed what's gonna be available and when, and make sure that you guys have access to it. Okay?

All right. Well, let's wrap it up now. I got thrown off there, guys. These are support kind of questions, not something we should typically address here. But I appreciate you bringing that to my attention because, again, we'll school Chris and let him know that that is the new process. Okay. All right.

Anything else, Marco? Let's wrap it up. We're way beyond what I said I wanted to do.

Marco: No, dude, it's cool.

Bradley: All right.

Marco: Just keep rocking, man. The easiest thing in the world right now as far as online is concern is making money. If you guys aren't taking full advantage of it, then come join the Mastermind and we'll help you take full advantage of everything that's available right now.

Bradley: Yep. All right. I will get with you, guys. I'm texting Chris now in slack. Guys, I'm gonna send him a message right now to let him know. We'll let him know what the new process is for that. But yeah, guys, just reach out to Support, we'll get you squared away. All right. Thanks everybody for being here. We'll see you all next week. Take it easy.

Marco: Bye, everyone.

This Stuff Works

Weekly SEO Q&A Hump Day Hangouts Episode 71

By April

YouTube video

Click on the video above to watch Episode 71 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Adam: Hey, everybody. Welcome to Hump Day Hangouts. Today is March 16, and this is episode number 71. I've got almost everybody here. I think Chris is goofing off on the beach or something, although word on the street is Bradley is about to go join him. We'll go down the bro here. Hernan, how's it going?

Hernan: Hey, guys. Hey, everyone. Take it easy, you two, by traveling and doing stuff, okay? Just kidding.

Adam: Watch your mic. I think you got it turned up about 10 times. It's too loud.

Hernan: Okay, okay.

Bradley: It's hot. It's a hot mic.

Hernan: Hot mic, hot mic.

Adam: Hey, Marco. What's up?

Marco: Warm and sunny, man.

Bradley: It's getting that way here too, man.

Adam: Awesome. Last but not least, Bradley, how's it going?

Bradley: 71 degrees sunny. Actually we're supposed to get thunderstorms today, but I'll be on a plane, and hopefully I'll be above that.

Adam: Man, I hope so. [inaudible 00:00:54] just a couple of hours make a big difference. I'm up here and it's probably … It's not cold but, man, it's just nasty out, dark clouds, wind blowing, probably about 45, 50 degrees.

Marco: Did you say 71?

Bradley: Yeah.

Marco: I was at the beach this weekend, and the water wasn't even that cold.

Bradley: You fucker.

Adam: Let's see, let's get through the announcements. The reason I'm pushing things today is we're going to cut things off at 45 after. We got to end early, Bradley's got a flight to catch. We're going to make this quick. I remind everybody, IFTTT 2.0, that's going to be 9:00am on the March 28 is launching.

Hernan: Woohoo.

Adam: We're going to be posting again the prices things like that pretty soon, but we are going to tell you now that on launch here, we're going to get the chance for a very special pricing. More on that later, we'll pop a link in if you want to be notified here in a sec. Also Serp Space if you're already a subscriber, you know it's a free account over there, and you could sign up. Once you sign up, you'll get discounts that other people don't get. If you haven't signed up, I highly suggest you do that. We've had a lot of updates to the system and we got a lot more coming down the pipeline, and then I wanted to see because we talked about it last week. I hadn't had a chance to talk to Bradley, so I wanted to see what was going on with MasteryPR.

Bradley: Good question. Yeah, we're working on it, I mean everyday we meet. Sometimes I don't get to make it because of everything else, but Zane is spearheading that up, Zane Miller. We have what we call a bullpen everyday at 3:00pm Eastern. We get together and work on the various projects. We've got several big affiliate products, campaigns that we've been working on, and promotions, which is cool because we're trying to develop the system, and in process, systematize it, create a procedure that can be documented and duplicated, so that parts, if not all of it, at least parts of it can be outsourced because obviously setting up a full-on affiliate campaign is a lot of work especially for the bigger products that would require more content, more effort, that kind of stuff. It's not something that I particularly wanted to do a 100% of the work on my own every time because it's a lot of work.

Once we have a nice procedure in place that's repeatable then we'll document and that's what's going to be available to where we can start outsourcing parts of it which will make it a scalable model, but at the same time, we're also finding because we've done a couple of promotions so far, and we're currently working on a couple of other big ones, that the original idea was to go after just the high ticket items because you don't have to sell near as many products. You don't sell volume, but you get large commissions. We're going after the $2,000 products to pay out a $1,000 commissions and that kind of stuff, but we're starting cold like MasteryPR. We're not mailing these offers to our list that we have developed for Semantic Mastery. We're starting cold so that we're on the same level playing field as the members of MasteryPR that are going along this journey with us.

This Stuff Works

It's interesting because I'm seeing that it's difficult to send cold traffic to a $2,000 offer and have it convert. No matter how good our campaigns are set up, it's hard to send cold traffic to a $2,000 offering convert. We actually just talked about it today just in the last hour during the bullpen where we're going to start promoting the lower ticket items to get traffic in the door that will get people opted into an e-mail list particularly a buyer's list, and then the follow-up sequence, the e-mail sequence is where the higher ticket sales will come. It's absolutely evolving as we go which is interesting because, I think, that's the best way to do it. The people that are part of this with us, there's about 20 people in there, less than that maybe 12 to 15 people that are really active in the group.

Out of all of us, we're developing together, and it's a process that we're working on together to create, which is interesting, because instead of us just having something done and then saying, “Here, this is how you do it,” we're developing it together. It's interesting because it gives us that level of interaction between us and/or members that we hadn't had before so it's fun.

Adam: Cool, cool. I didn't know if we were going to share, but I'm going to ask you and you can say no if not. What exactly are you and Chris up to over the next few days?

Bradley: Oh, I'm going to Marketing Mayhem. Partner Chris is he's already there in Orlando, I think. I'm going down there for just to go, rub elbows with other affiliates and people in our space, try to develop some relationships for various reasons, and also Lead Gadget crew is down there. They invited me down, and that's in part I'm going down there for that as well. It's going to be fun. I've never been to Marketing Mayhem. I hear it's like an internet marketing frat party.

Adam: Oh, boy.

Bradley: I think I should fit right in.

Adam: Good deal and then we'll be meeting up at the end of the month in San Diego for the ClickFunnels conference.

Bradley: That's correct.

Adam: That should be interesting. I've never been to one of those either, so we'll-

Bradley: I hear that is cool.

Adam: Get a chance to check that out and hopefully learn a lot as well as be able to hopefully help some people.

Bradley: Yeah.

Adam: All right, let's get rolling.

Bradley: Yeah, we got about 40 minutes, so I'm going to go ahead and grab the screen. You lock it one. Can you guys see everything all right?

Adam: Yup.

Hernan: Yes.

Ideal Number of Keyword in a Video Title

Bradley: Okay, let me resize this a little bit. Okay, here we go. We'll get into these questions. We're going to roll through what we can today, guys. I have to wrap it up in about 40 minutes or so to go catch a flight. Okay, Mark says, “Hey, guys. I know you go after one keyword per video with your video title. Do you put the brand name in there too?” Yes, Mark, I do. Most of the time, yes. Your example Plumbers in Dallas and then separator Bob's Plumbing, that's typically what I do, yes, because I like that whole branding thing. I think it adds … It makes it look more legit. I usually put the company name in there.

“Just one quick yes or no question, sorry, when you have multiple personas attached to one YouTube channel, do you use the same Tier 2 for all or does each Tier 1 gets its own content sources, or can you do both, say, one brand and two personas, all three is the same Tier 2, but also have other related content sources? Thanks.” Mark, when you're dealing with Tier 2 networks for YouTube, you don't need additional content sources. You can have them if you want, but you don't need them. The additional content sources that you use has triggers at Tier 2 are only required for the blog syndication networks. With the RSS recipes, you don't need that for YouTube because YouTube you don't have to hide the footprint. Especially if you use the recipes the way that we show them, the way that we share them, which is just the embed, the link to the video, and then the link to the channel. If that's all you're adding in the recipes then you don't need to worry about additional content sources to mask or minimize a footprint, it doesn't matter. We've never had any footprint issues.

For that, I would recommend that you just don't bother with adding content sources in. You certainly can if you want, but it's additional work that, I think, is completely unnecessary, it's not needed. I always like to do the bare minimum to get results, but if you want to do multiple persona … Personally, what I do is I always have new full two Tier networks. If I'm going to create for YouTube syndication, guys, if I'm going to create a Tier 1 ring that's a persona-based or brand regardless, every time I've created a Tier 1 ring, I end up creating the three Tier 2 rings as well. It's just like I do a full two Tier network which is four rings in total, one Tier 1, three Tier 2s, do that no matter what. If I'm just starting with a brand new YouTube channel, and I'm going to create one full two Tier network, great. If I want to go add another Tier 1 ring then I'll go ahead and add that Tier 1 ring, but then I'll have the three Tier 2 rings completed and added as well even if I do it in stages.

This Stuff Works

I just send the work to my VAs and they do it all for me, but if you were going to do it on your own, you could purchase … If you were going to build it yourself, which I don't recommend, then you could just build the Tier 1 ring, and then build out the three Tier 2 rings, and add them at a later date. If you were going to buy it, and you just wanted to buy one Tier, rent one ring now, and then the three Tier 2 rings later, that's fine, whatever you want to do. I personally like using the full two Tier networks for YouTube syndication better than just a single Tier 1 rings as supplemental rings. If I have some spare networks laying around, or networks that were part of a project that I'm no longer working on, or something like that, then I'll sometimes just add those an independent Tier 1 rings to the channel without adding the Tier 2 stuff to it, but even then I use to end up going back and adding a Tier 2 rings at a later date. Hopefully, that makes sense.

Let's see, Jack, Zacky? I'm not sure if I'm saying that right, but I saw that you joined recently, and I know that she said later up near the top earlier that she had sorted out her-

Adam: Yeah, she's going to cover it, yeah.

Bradley: We'll skip over this. Okay, for this, you said, “Should I wait until I get the IFTTT videos?” No, don't wait, Jack. Just go through it, just go through the training and start setting up because the new training is still very much … A lot of it is still similar. It's just the way that the accounts are set up that's been updated, it makes them stronger and more powerful, and also there are some new recipes, there are some new properties added, and some properties that we've taken away, but don't let that stop you, that's coming out in 12 days. Just go ahead and get started with what you have, and then when the new training comes out, you'll find some additional things that you can do additionally. I wouldn't wait though, just go with what you got, okay?

Let's see, and by the way, you asked about people are getting site audit and stuff, we do that in the Master class, and I know that you joined that. In the Mastermind, we also do it in the Mastermind, but the Master class is where we typically do site audits, or put you in the hot seat if you want. The next one's scheduled next Wednesday, March 23, at 5:00pm Eastern. If you want to be on that, just post on that event page which you can find the link inside the members' area. On the Welcome tab, there's a link that will take you to the most current even page, and you can just post your request there, and we'll bring you on to that webinar, and if you want to sit on the hot seat. We'll also audit any property you want us to look at.

How to Resolve 2 Existing Google Plus Page for a Company?

Greg says, “I ended up with two Google Plus business pages for the same brand domain. The first was created as I went step by step through the IFTTT videos and created the YouTube channel for the brand. This one has the brand logo. The second business Google Plus page was created automatically when I later created the Google My Business page. This one has the NAP website info under the generic avatar area and the message to verify, both are connected to the profile I created that owns the brand. I had to profile, add my personal G Plus profile as manager, and the second G Plus page location with the NAP info is what shows up for me to manage. What is the best way to resolve this?

Well, you can add yourself to both pages. You can add yourself as a manager to both the Google … Look, what you're talking about is you had a Google brand page or Google Plus brand page, and a Google Plus local page, that's what you're talking about. You have two business pages, one's a brand page that has a links section, but it doesn't have an NAP, name, address, and phone number. The other one is a Google local page that has NAP, name, address and phone number, but it doesn't have a links section, that's perfectly fine. You can have two, and what you can do is you can make yourself a manager of both pages, your main profile, I mean, a manager of both pages, so that you can manage both. For example, we have the same thing with Semantic Mastery. We have a local page and we have our brand page, and it's perfectly okay to have both. We use our brand page more than our local page.

If you're doing stuff for a local business, you can still have both pages, but I would recommend what you're syndicating content to as part of your IFTTT networks, which is, remember, it's IFTTT to buffer, and buffer posts to the Google Plus page, I would recommend that you connect buffer to the Google Plus local page because that's going to help you to rank in maps. If you're doing local work, guys, and you have a local maps page then I recommend that you use that Google Plus page as your page in your network, or you can always set up a secondary IFTTT account, and a secondary buffer account, and connect to both, your brand page and your local page, and syndicate to both. You can definitely do that too. Like I said, if I were to come over here, and take a look, if you look at my pages here … Let me just scroll down a little bit.

If you guys can see this, we've got right here, there's two Semantic Mastery listings right here. Semantic Mastery, this is our brand page, and this is Semantic Mastery, our local page. The way that I differentiated the two was I added Gainesville, VA which is where our office is located, underneath that icon there, so that I can tell just by looking at my pages which one is which because this one has that little piece of text underneath that icon, so that's the difference. If we open this one up and we open this one up, you're going to see that these are two different … This needs to be updated, this stupid image.

This is our local page, and you can see it's got the NAP here, and it's got that little icon, text underneath the icon. I did that specifically just so I can identify which one it was in my menu. This is our brand page. This is the one that you can see we syndicate content to because do I really care whether my local page ranks or not? No, because we're not providing SEO services to businesses; however, it does rank in maps. It's probably just because our brand has got some authority now.

We syndicate to our brand page; however, like I said, if you're doing local like for all the local work that I do, guys, I syndicate to my local page because that's going to help it to rank in maps because, trust me, your competitors aren't doing that. Their maps listing or their Google Plus pages or their local pages, they're probably not getting updated with content regularly. If you're doing that through publishing content to your blogger or YouTube channel, that's going to be keyword-rich stuff that you're posting that's going to help your page to rank or your listing to rank. Hopefully, that makes sense. Do note delete, just keep both of them. Just decide on which one you're going to use. I recommend using the maps one. You can actually use both if you set up a secondary IFTTT account and a secondary buffer account, and just connect. You can actually syndicate to both, and there's nothing wrong with that.

YouTube Video Ranking and Google Dance

Nate says, “I posted a YouTube video with no IFTTT. I need your 2.0 course. I went to page one and number six in two days. I sent my client a bill, and then the ranking disappeared off the face of the Earth. I do not want to make this site public in this forum. I sent it to you in an e-mail.” Yeah, I know. I got it, Nate. “Do you know what the hell happened? I am miffed.” Yeah, it's called the Google dance, Nate, it's normal.

Hernan: Yeah, it's normal when you have a brand new video whether you are or you're not syndicating now. You should be waiting at least, I would say, anywhere between a week and 15 days, so that the results are consistent. You wake up one day and the video didn't disappear. It's normal, it can go back to spot number one, and then disappear again. Do not rush the field, that will be my advice.

Bradley: Yeah, well, a couple of things. With brand new channels, you'll see that a lot. You'll see that more with brand new channels than with channels that have been seasoned a bit. Even seasoned channels, sometimes you'll rank a video instantly or within minutes, and then it just drops and it's not in the Top 100, it's gone, and then come back a few days later. Sometimes I've had videos that will disappear out of Google universal search, but they'll be number one in video search, which is the vertical search if you go to Google and you click Videos at the top. It's funny because it'll be number one in video search, but it won't be on universal search although other videos, other people's videos might be in universal search. It just takes time and oftentimes once it reappears back in universal search, it ends because it was number on in video search, it ends up ranking above the other people's videos too. It just takes times, like Hernan said, it can take a few days to several weeks.

Hernan: Yeah, and don't forget also that … I'm sorry, Brad. Don't forget also that when optimizing, when doing SEO for videos, you're also optimizing for YouTube because YouTube is number two search engine in the world. Even if you have a lower position on Google, you can still do a client base on your YouTube rankings, so have that in mind as well.

Bradley: Yeah, and that works better for some types of businesses than others, but yeah, that's true. Nate, don't freak out, that's normal, man, that's called the Google dance. It's absolutely normal. In fact if your videos weren't dancing, that would be abnormal, okay?

This Stuff Works

How to Protect Your Website from Linking to a Website with Spam PBN Pages?

Sky says, “I was offered some cash to have a link placed on my blog. I should've been smarter, but shortly after,” that's why I gave up. “I should've been smarter, but shortly after I assumed the same person built about 15 PBN pages with spun articles and linked to my blog, I don't see any negative effective effects at the moment, but how can I protect my site before paying when a G spam team comes around? From my understanding that disavow tool does nothing.” Well, that's incorrect, Sky. The disavow tool does work. I've recovered, penalized sites by doing nothing other than just submitting links to the disavow file using the disavow tool, so that absolutely does work.

“Should I be proactive in 301, the blog page, back to this guy's site or would that be effective with bad links too?” Yeah, you can do a 301 or you could do a 408, which just means “Page Gone.” You can do anything you want, that's what I would do whether it be a 301 redirect it away from your site, or put a 408 code in the header which says basically “Page Gone,” it doesn't exist anymore. It's not a 404, it's different, it's a 408. It's basically telling Google, “This page is gone. Do not count anything pointing to it.”

“By the way, the guy that created the PBN links has been mentioned in this group, and some of you may be using his services and offered the same deal.” No, when people offer, all the damn sites that I manage, especially a lot of them are just PBN sites or network sites, I get that those kind of spammy e-mails all the time with people saying, “Hey, we'd like to place a guest post on your blog. We'll pay you to do so.” I always immediately hit Delete on the e-mail because it's a bunch of bullshit.

Unless you got an authority net or site or something that people want to be guest posters on then I wouldn't do it because that's what you're going to do is to get some jackass SEO that's going to spam the hell out of your post or your site. This About tool works. I would still recommend though again, if you're wanting that page away or doing a 408, and then it wouldn't even be an issue. You wouldn't have to use this About, all right?

What is the Best Way to Minimize Posting Multiple Contents from Different IFTTT Properties in Branded Network?

Kevin says, “Hey, guys. I had 250 Tier two web 2.0s created with the service, and I ended up creating roughly four articles on each 2.0. The thing is they added one of my links to each article, so now each word W2 has four outbound links going to my different IFTTT Tier 1s. I am concerned that my money site could be in trouble because it sure looks fishy having four articles on a Web 2 with each article having only one outbound link, and they're all going to different properties of the same branded network. Is this okay, or would your suggestion be to best make use of the web 2s or what would your suggestion be?” No, that's fine. As long as you're not pointing directly to your money site, that's not really an issue. That's not an issue at all. If you've got four articles in each web 2, and each article has one outbound link, and it's all pointing to different IFTTT properties in your network, your Tier 1 network, there's not an issue with that.

Hernan: Yeah, they are too. Well, we always suggest, Kevin, is that you take it easy on the links that you are pointing to your IFTTT networks. From the sound of it, you are pointing just a handful of those links, so you should be fine.

Bradley: What you an do is take those 250 Tier 2s now that are Web 2.0s and you can kitchen sink those.

Hernan: Yup.

Bradley: You can spam those because now you've got two layers of Web 2 links between your money site and the spam, and so you'd be okay to do that. Kevin, you're all right with that, man. I wouldn't sweat it too much. I wouldn't go out and seek that intentionally like to do that intentionally, but it's done and thank God, you didn't point them all to your money site because then that would definitely be a bad thing, but this is going in your Tier 1 properties, you'll be fine.

What is the Potential Impact of Copying Images with EXIF Tag to a Google and YouTube Page?

Bacon, I love your name, “I bought the Project Supremacy plug-in and had been experimenting with it. I was wondering if I copy images that have the XF tagging to the Google Plus page associated with YouTube page that I posted related videos to or would this … I was wondering if I copy images that have XF tagging to the Google Plus page associated with the YouTube page that I posted related videos to or would this create any issues?” If you're copying images that already have XF data on them, I would strip it out and put your own. Is that what you're talking about, Bacon? I don't understand the question a hundred percent. It sounds like you're saying you're copying images that already had XF tagging. What I would do is strip that tagging out, all metadata, to where it's fresh. One of the ways you can do that is by taking a screenshot of the image instead of downloading … Downloading an image, you can take a screenshot of it, save it as a JPEG, and then you can add your own data to it.

Hernan: Yeah, Project Supremacy will allow you to curate “some images” and it will pool those images from the search engines. The problem with that is that they come with pre-existing metadata. The best way to do that, what we usually do when searching for images, even if you're using a Stock Free Image because, again, it's tagged for the Stock Free website, you can take a screenshot, download it, the screenshot, on your PC and then you can work on the metadata just like that. It will be a new image. Of course, Google can recognize [inaudible 00:24:37], but you're tagging that image to your own purposes.

Bradley: Yeah, and then like I said, save it as a JPEG because if you save it as a PNG, you won't be able to edit metadata, that's what I would do, that's what typically I'll do is I'll just take a screenshot of the image, and then put my own metadata because if you're downloading it or importing images from the web, they'll probably already going to have their own metadata and they won't be as effective. In fact they can actually counteract some of the stuff that you do.

Hernan: I've also heard … I think somebody mentioned it here on one of the past of the Hangouts source, that if you mirror, you use a vertical mirror for the image, Google cannot recognize it anymore, so that's more black hat when you're trying to fake an image and make it appear as brand new. I haven't tested it, that's something I wouldn't mind to test.

Adding 2 Extra Persona Rings to a Full Tier 2 Video Syndication Network

Bradley: Yeah. Ed Ryan, hey, Ed. He says, “Hey guys, I hope you're all doing well. Bradley, I have two extra persona rings I built and was wondering where they would most beneficial to add them to my current full Tier 2 video syndication network. I was considering Tier 3 as I have none there right now. I would appreciate your thoughts on this.” I probably wouldn't do Tier 3. To me, you can. You can play with that if you want, Ed, that's not a problem. I just would recommend just adding additional two Tier 2 networks.

Remember, let's say that you've got your branded Tier 1 ring, and your blogger from your Tier 1 ring is triggering your Tier 2A network, so that's your second, your Tier 2 network that's being triggered by a blogger. You can add another Tier 2 ring especially for YouTube because there's no footprint issues. You can take another Tier 2 network and have it triggered by the same blogger or SS feed from Tier 1. It would just be like Tier 2A.A or .B because the first one was Tier 2A.A, and then the second one would be Tier 2A.B or Tier 2.1, Tier 2A.2, however you want to label, that's up to you, but that's what I would do.

If you've got two extras, I don't know, put one on Blogger, and put on Tumblr, or one on Blogger and one on WordPress, or one on Tumblr and on WordPress. Do you know what I mean? Because that's fine, and also you could also just use them as additional Tier 1 rings too, you can certainly do that, and that's fine. For example, you could use your YouTube channel as the trigger for your normal Tier 1 ring which would be most likely your branded ring or whatever, but you can add supplemental persona rings to YouTube. There's no footprint issues, so you can trigger those additional networks by just adding the YouTube channel.

Remember, you can add one YouTube channel to multiple or activate that channel in multiple IFTTT networks, guys, and multiple IFTTT accounts. All you got to do is just make sure that you're logged in to that YouTube account in your browser when you set up a new IFTTT accounts, and then go activate YouTube as the channel. It's not limited, your YouTube channel is not limited to being only activated in one IFTTT account. It can be in multiple IFTTT accounts, so you can put literally as many Tier 1 rings on a YouTube channel as you want.

Issues with LiveStream & Some Other Alternative

“Also having an issue trying to live stream. I have excellent upload speeds. Compressed the raw file to WMV format, it's only running 10.6 meg in size. I saved the file as 480P quality in format. In fact I shut down all unnecessary programs, startup. I have not tried disabling my Windows Firewall as I have never met, never had to before because I don't like the security risks. When the stream is going on Wirecast, it shows me only using six to eight percent of my total available RAM and 32 percent of my CPU. The stream ends are very choppy and delayed. This has never happened before and I was wondering if you had any ideas.” I had issues with them before and I would just re-code them as WMV files and that would fix, that fixed it for me, but actually I haven't used Wirecast in a while because I'm using either Hangout Millionaire.

There's a new, I guess it's new to me, but it's called XSplit. It's another live streaming software that's like Wirecast but it's a hell of a lot cheaper. I started playing with that a little bit. Adam, you played with that too? What do you think of it?

This Stuff Works

Adam: I like it so far. I don't like that it's a little bit manual. I still like Wirecast, but I figured out how to use it in 15 minutes. It's not like I'm an idiot with a computer, thankfully. Maybe we can put together a quick tutorial if enough people are interested. We can put something out there.

Bradley: Yeah, I think probably it would be worth doing because-

Adam: Maybe after we launch IFTTT 2.0, we can put something together for people. It's just another option, I like it, it's pretty slick.

Bradley: They have a free version and then they have a paid version. The paid version is a hell of a lot cheaper than Wirecast, I'll tell you that.

Hernan: Hey, Bradley?

Bradley: Yup.

Hernan: If I can answer it for a second, he needs to do a PING test just to make sure he doesn't have packet loss. Yes, he can have all the speed he wants, but if he's losing packets, and that's why the video could be choppy so he needs to do a PING test. There's actually a website like Speedtest, I'll drop the link in there.

Adam: Yeah, and also talking about the Windows Defender, make sure there's nothing screwing around with your program. If you're using Wirecast, it could be doing something, so I would just check that disallowing, not disallowing, but I've seen some weird stuff happened with Windows Defender.

Bradley: And in also, I know a lot of people will take their videos and they'll run them through Handbrake and it compresses them a little bit more, and that makes it work better for Wirecast. Again, I haven't had that issue so I don't know, but I know, I've read in some of the other groups and stuff that people use Handbrake when they have issues. They just re-encode it using Handbrake and it compresses the file a bit better, and it makes it stream better. Just give it a shot, it's free to download.

Paul Clifford's Kudani Curation Tool

Okay, next is Mike Simmons. He says, “Hey guys, if you get to this, what do you think of Paul Clifford's Kudani curation tool?” It's okay, Mike. I purchased just about every curation tool out there for my VAs because my VAs I curate for clients and everything for me. To be honest with you, they now when I train new VAs, I just train them to do it manually. I know Adam can speak on this as well. Personally all my VAs, they just curate on each WordPress blog manually. They use Feedly to keep track of all the content sources, and then they just log directly into the client sites or my PBNs or whatever, and then just post, curate manually within the WordPress editor, that's just how my VAs do it. I've got Kudani as well, it's just something that … It's not a bad tool, and if you want to use a tool, it's probably one of the good ones. I know Adam's probably got something to say too though.

Adam: Yeah, I think it depends on your use case. If you're doing something where you're running a publishing house like let's say, you're doing a lot of curation for a bunch of different clients then that may be the way to do it. I prefer Curation Suite. I don't have anything against Kudani, but I thought that the interface was a little funky. For me, I'm not running hundreds of sites or anything like that so I'm able to use something like Curation Suite which is just a plug-in, and then I appreciate the way it finds information better. If you've got Curation Master, you can see a quick review of all those, I'm not sure if you do or not. If you're part of the Mastermind, you have access. If not, if you bought it, you can see it. We go through Kudani, Curation Suite, manual curation, and a couple of others, I think. You can see what they look like and use in some cases.

Hernan: Yeah, I think we mentioned briefly some of them on the podcast. I don't remember if it was this week or last week podcast, but I think, yeah, that was the case. I was using it manually, also because I do not have a ton of content to curate, so I prefer the manual route, but yeah, I think we mentioned the same tools.

Adam: Mike, I think you got the right idea. There is a 30-day of money back. Do you know what? The only you're going to find out is by using it, so grab it, give it a shot, and let other people know. I'm curious. I honestly don't know anyone who uses Kudani a lot. I know, I think Bradley used to. Not to say it's a bad tool, so if I was you, I'd grab it. It's pretty easy to figure out and take a couple of hours with it. You'll know whether it's what you need or not.

Bradley: Yeah, like I said, it just ended up because I've got so many different VAs that it worked out to where it's just better for me to train them to do it manually, and they just run everything through Feedly as their content reader, and then they just find stuff to curate, and they just curate manually within WordPress. Yeah, Kudani's okay. I've got a licence for it and I had trained some VAs on it. Now just going forward, I just use manual. There's nothing wrong with it though, pick it up and try it if you'd like. It could make you more efficient. I prefer the manual route.

Adam: I was going to say while we haven't given it a glowing review, there's certainly nothing as far as I can say that we would say, “Do not use it.” I highly suggest checking it out. It may be what you need. Just for us, it hasn't been the tool.

Connecting PBN Sites in Google Search Console

Bradley: All right, let's keep rolling. Cesar says, “I know it's probably not advised but is there any real harm to hooking up your PBN to Search Console?” No, I don't. Look, Cesar, as long as you are using separate Google accounts for each PBN, so it's like a one to one ratio, it's okay to do that, just don't hook your PBNs up to your Google account. What you can do is you can hook PBNs, so create a personal Gmail account and then hook it up to Search Console there then you can add your account as a user, but you won't be the owner. Your persona will be the owner, and I'm doing air quotes, that's fine. In fact, I do that with a lot of the lead gadget sites that I build like surf shaker sites. I connect those to Search Consoles and everybody says, “Oh, why would you do that? Don't do that.” I do it and it works fine.

I like it because it helps me to get them indexed, and it also shows me the data that I'm looking for that you can't get anywhere else which is what kind of impressions, keyword phrases, and search queries I'm getting impressions for and that kind of stuff but I just limit my risk. I don't put all of my sites under my own main account. I just use a separate Google account for each site.

Hernan: It's a good thing, it's a sign of trust. If you're using analytics and webmaster tools on a PBN, as long as you're using a persona account, a third-party persona account, it's a sign of trust. I think, use them, use them, Cesar. At some point, if you get hit or whatever for whatever reason and your PBN site gets the index first off having them on webmaster and analytics, and making everything the way we're advising you to do that drastically lowers the risk of having you [peeving 00:35:51] the index. In any case that should happen, you can send out reconsideration requests and they usually respond back to you, so you do not lose that domain. Do you know what I mean?

Bradley: You can just send them something sane that your site was hacked and blah-blah-blah, that's usually when we get some of them back when we submit a reconsideration request. Yeah, if you're buying PBN expired domains, personally, that's another good thing to do. Once you buy the expired domain, it's connected to Search Console because it will tell you if there's any sort of manual action against it, it'll tell you in Search Console within 24 hours. If there was a manual spam action at some point. If you just purchased the domain, you can submit a reconsideration request, say I just picked his [brain up 00:36:45] with new content on it, and say, “I just picked this domain up. If it would have been de-indexed at some point, would you please reconsider it now since I just picked it up?” Do that through the persona account that you connected. You act as if you're that persona. Don't act as yourself. Does that make sense?

Hernan: Yeah, that's a great way to get the index domain. On the other hand, I always … One of my checklist points right now to purchase a PBN domain is that it's indexed. I'd rather go for an indexed website that has a tiny less matrix but it's still indexed because, again, you can find domains that are beautiful, that they have great matrix and you can register and use what Bradley just told you, but most of the cases, if you find those domains, it's because they belonged to a PBN at some point. People just dropped them because they were in the index and hit at some point because belonging to a PBN number.

Bradley: If you're buying domains like what we've talked about a lot recently which is Bluetooth backlinks, sometimes those domains don't show as being indexed but they were perfectly great, good domains.

Hernan: Yeah, yeah, yeah. You can get a domain, the index just because of inactivity.

Bradley: Exactly.

Hernan: The truth is that you do not know, you just know after the fact, after you have purchased and plugged in into webmaster tools, that's the only way to know. Yeah, usually if you go the Bluetooth backlinks route, it's rare that you will find a penalized domain.

Using Press Release as Citation to Strengthen Backlinks

Bradley: Okay, Greg says, “To strengthen backlinks, can a press release be used to link to a citation like Yelp or to one of the properties in an IFTTT network like Blogger or WordPress?” Yes, Greg, of course you can. “If so, is it smart to link to both Yelp and Blogger in the same press release?” I don't see why not because usually the press release is going to be about your business or the business that you're providing the service to. It makes sense to link to a couple different spots. For example, usually you can have up to three links, it's about three links per press release, and so a lot of times, I'll link to the homepage using the brand name or their naked URL, and then I'll link to the Google Plus local page if it's on maps or I'll link to the Facebook page, and possibly to an internal page like a silo heading or a service page or whatever on the website.

You can also link to citations or you can link to other press releases that you've done. You could link to guest posts that maybe have been done whatever. It's all linking to stuff that's basically pointing ultimately back to your money site, right? It's perfectly fine to do, it's natural to do that.

This Stuff Works

Hernan: Yeah. I wanted to add that these supplies to every kind of backlink that you're doing. If you're doing a PBN backlink, just have in mind that having several backlinks, for example, if you're doing a totally legit guest post, usually you will get a backlink back to your website but also you will get a backlink, I don't know, to the authors through their profile, and that's completely natural because you're trying to promote yourself, your website or whatever, so that's completely natural. When you're making a PBN link or another feeder site or whatever you're trying to do, that's usually advisable that you do not only link to the homepage or to an internal page but also to a branded property, that's why they are there. You know how to protect your website and to increase because you risked. You can get them ranked which is a good thing, it's additional real estate.

How to Use Twitter in IFTTT When the Keyword Search and Hashtags + -RT Option is Disabled?

Bradley: Okay, next question is Kevin says, “What's the plan for Twitter Now and Twitter band recipes for searching keywords and hashtags, the re-tweet option?” Kevin, we talked about that in RYS Academy. There's some, I know Adam found a new method that works pretty well with using some sort of e-mail recipe, but there's also other options like Zapier, I believe. Doesn't Zapier do that or do they not allow re-tweet recipes now too?

Adam: They do but it's a rate limited.

Bradley: It's rate limited, okay.

Adam: Volumes, but it's got a hard limit.

Bradley: We're working on it. Marco, are you still on? Because I know you're working on a hack too.

Marco: Yeah, I'm working on a bot and running it through Google Scripts actually. You guys have to know everything that you do, all of these automated re-tweet recipes and others, it's against the terms of service. We just found creative way to get around the TOS but not really. Twitter didn't like what IFTTT was doing, and so they just cut that off. You can't Twitter to Twitter anymore. Adam found a recipe, and we actually have a script that would do the re-tweet recipes according to search, according to whatever, but you just have to know that it violates the terms of service. You have to be really careful when you're doing this. It's not going to be like IFTTT where you just hammer away day and night, 15,000 posts in three days. You're not going to be able to do that anymore.

Bradley: All right, we got one more question from Walt then we're done. Guys, those of you that's saying that the audio is breaking up, when you watch the replay, the audio will be fine. If that ever happens, guys, just go ahead and jump out of the webinar, and just come back and watch the replay and the audio should be fine. It usually always records fine. I don't know, it's probably a bug with Google that the live stream version of it has audio issues sometimes.

How to Track YouTube Video Ranking Metrics?

Walt says, “What is your favorite way to track your YouTube video metrics, rankings, keywords, et cetera that allows you to export data and spreadsheet wall. I use for all my video tracking, it's I use them for my video tracking. I use a desktop app for my website tracking. It's called Inspyder Rank Reporter, that's what I use for tracking websites, but for all video stuff, I use I like it and you can export PNG files. You can actually create reports and shared reports that have a URL and a log-in, password, and all that kind stuff, so it works really well.

Okay, that's it, we're done. Okay, guys, everybody, thanks for being here. We will see you, guys, next week and next week is not the launch, it's the following week, right?

Hernan: Yes.

Adam: Yeah.

Bradley: Okay, cool.

Hernan: Next week is the pre-launch when we will have to again be nervous and stuff.

Bradley: All right, guys, thanks for everybody being here.

Hernan: All right, bye bye.

Adam: All right, [inaudible 00:43:38].

Marco: Bye, everyone.

This Stuff Works

Connecting PBN Sites in Google Search Console

By April

YouTube video
During episode 71 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about connecting PBN sites in Google Search Console.

The exact question was:

I know it's probably not advised but is there any real harm to hooking up your PBN to search console? The reason I ask is because I recently purchased some expired domains to use as a PBN for a client and I don't fully trust metrics tools such as ahref and majestic to see what back links are pointing to it. I know there are plugins that cloak links so wouldn't search console be the only way of making sure the site doesn't have spammy links and also check for blocked robots?

This Stuff Works