Would Assigning A Custom Domain Affect The Current Rankings Of A GSite?

By April

YouTube video


In episode 228 of our weekly Hump Day Hangouts, one participant asked if assigning a custom domain affect the current rankings of a GSite.

The exact question was:

Hello, hope you guys are well.
I have a G site that I was working on and it started to rank. I want to assign a custom domain to it. Domain is brand new and not even indexed in G. Is there a chance that I might lose the rankings or new domain will simply change the long G url? Any timing that I need to be aware of?
Best regards.

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