Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232

By April

Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I'm reading the script that has just said and it's pretty cool to have you guys here. Today's the 17th of April and this is looking good. So I'm just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I'm going to be saying hi to everyone on the list as I see them. What's up, Marco?

Marco: Oh, I'm first Holy fuck the Latinos first today.

Hernan: Yeah, man.

Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I'm still enjoying the beautiful weather. So that's life. You know, life sucks sometimes. Yeah.

Hernan: How about you Bradley? How's everything man?

Bradley: I'm happy man I'm happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That's why we got this new one on there that looks kind of funky. But it's kind of cool because it I mean, we're going to find out if it's cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we're talking to. But if you want to stay anonymous that just use the use it without logging and that's up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We'll see.

Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff's or gifts already. That's pretty cool. So a couple of things that we usually do. If you're new to semantic mastery, welcome, good to have you here. Don't forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We've been doing this for the past seven or five years. And it's been awesome. So thank you for being here. And if you're not new to semantic mastery, thank you, thank you for the support. This is awesome. Don't forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you're ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don't accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn't be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I'm going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,

Bradley: Let me tease what you're doing tomorrow or non so that you don't have to toot your own horn. We got, we've been doing kind of a series in the mastermind. We're probably going to end up launching a product around it anyways, but it's Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it's now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you're selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There's no question but it's fucking expensive. So I've actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training

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It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you'd have to pay for another set of ads, right. And so it was just it was you'd have to wait for you know, several days to get them back from the designer. And it's a real pain in the ass. And so it wasn't very efficient. And it wasn't very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you're setting up display ads is you actually just import photos, it photos and images and let your logo as well and

It's a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there's, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it's so much easier to set up a campaign now. And although obviously, display ads don't convert nearly as well as like search ads do, it's a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.

is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you're generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I'm generating leads for. And so that's a fraction of the cost it just for it's just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32

40% right, so you're talking about three clicks to get one lead at $35 per click, that's $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you're using search ads. So keep that in mind and that's for cold traffic. But also for remarketing purposes. Like honestly, if you're not using remarketing in you're doing Client Services, you're nuts because it's just an inexpensive way to get additional traffic back to

The site and even if that traffic doesn't convert a lot, a lot of it will, but doesn't convert into leads. It's a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it's time for them to need their product or service because they're constantly reminded of that business. So, long story short,

we're going to work we've been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he's coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we're actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we're going to rebrand it because it's really going to be a whole new course. Did you guys lose me?

Hernan: No

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Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what's going on in the mastermind tomorrow. Those of you that are the mastermind a lot there's been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we're going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there's a need for it,  you know, the mastermind has the privilege that you know, if you guys there's a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there's no problem about that. We're all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that's potentially going to happen, at least initially within the mastermind, and then we'll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he's a chiropractor. He's a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It's an intra massage offer. So he's charging $49 per appointment. We're getting him we're getting those appointments for around 39 to $40. So he's, you know, making money on the front end, but that's not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that's

Average and that's on the low side. So there's, there's effectively we have been moving the needle real hard. He's super happy Of course because he's growing. He's expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it's going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we're going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we've got video lead gen system

to Dotto really is launching next week, next Tuesday. As a matter of fact, we're going to talk about it well, the first part of next week's webinar, Hump Day hangouts is going to be where we're going to, you know, kind of get into some detail about what it's about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I've been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don't recommend that. But if a lot of people still going to do it on their own anyway, it's a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there's there will be a setup period on the front end where you can't get into the method here, there'll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it's literally two to three minutes. And that's it. And so it's a hell of a lot more efficient. And I've tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It's basically a whole new course but you're still going to get the original version, as well as the Everything's under

The same membership site now. So there's the original version, which still works, but it's a bit more time-consuming. And then there's the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you're just doing outreach for clients instead of lead generation service providers. Then, you know, there's a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you're a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that's really what this was all about. It's so that you guys can go out and least get the conversation started. It's not sales training. I'm not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it's an outstanding way to do it's very unique, you'll get a lot of responses that way. And then it's really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we're going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that's typically how we do that. So be on the lookout for that next week.

Okay, anything else?
I think we're good.

Alright, cool. Let's get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let's get into it will start at the top

What Are Your Thoughts On Keyword Research Ninja?

KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I've never used it I really don't use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that's, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that's what our, you know, our product on keyword research is specifically it's you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can't give you an opinion on any of those keyword tools because I just don't use them. It just requires too much time in my opinion. And I'd rather outsource that or use a simple tool when I'm going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.

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Marco: I agree that that's all I use. I use our keyword research. I mean, I taught them how to do it for a reason it's based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it's 7, 8, 9 thousand keywords strong. And I'm thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There's nothing better. I mean, I don't know I can't speak on keyword research Ninja, it might be fabulous. But I can't say anything other than the way that we have it set up works perfectly well for what we do. Yeah.

Bradley: Yeah. And again, it's the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it's easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that's yet I mean, as far as I know, that's manual. I don't know tools that actually do that maybe keyword research and into does that. I don't know, I don't even look at tools like that anymore. So, unfortunately, I can't give you a good answer to that.

Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?

Gordon's up he says thank you very much again for the help you provide on hump days. You're welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it's a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.

And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that's what we've talked about. That's the reason why I've always done that. Now, it's funny because I really don't do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it's still allowed. You're still a, you know, and that it doesn't mean that what we do right now, doesn't couldn't be considered spammy tomorrow, because we don't work for Google. Right. And so even though I've never really had, at least for several years now, I haven't had any issues with getting sites deindexed or penalize. I've always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I've said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.

Although again, as I said, the methods that we teach, haven't knock on wood, they haven't created any penalties that I'm aware of, for any of my own stuff, as well as any of our students, okay, that I'm aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there's no doubt because you'd all you'd have just one site to manage. That said, though, just keep in mind that that's putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that's been levied against that one subdomain. So it's isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that's why we all I've done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.

However, what you can do is in this is something I've actually been testing recently, but I don't have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can't give away the the the method here because it can't do that because it's kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here's the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don't talk. We don't care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let's just use one as an example because a lot of you guys will understand it this way. Let's just use domain authority Moz's metric and page authority is an example okay?

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When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won't automatically be 25. I don't think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I've been developing these multi-location sites using subdomains is that at first, when you start developing, like, let's say you start off with two locations, so you've got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it's actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it's now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it's actually benefiting from the authority of the, you know, cluster essentially, that's it's the root domain, as well as its additional its other siblings. So, again, if you're doing just inner pages, you'll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they're at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.

So, anyway, I can't get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?

Marco: Now, just to validate a little bit what you're talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don't give a shit about domain authority or trust flow. I don't give a crap about any of that its power. And so the more that you do have whatever it is that you're doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That's why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it's keyword plus location or service, whatever it is that you're doing.

You do more of it inside your drive stack. And before you know it, I mean, it's just pushing tons of power wherever it is that you want to go. And we've seen people live from case studies that they even get an empty folder to rank before anything else rank. So it's crazy the amount of power that you can do in this method, whether you're doing it at the TL D and subdomain level or at the drive stack and G site level. Right?

Twitter Embed Code Not Displaying Properly In GSite

So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won't connect. Is that still okay? All right. I don't do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won't show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to

The developers, I think it's developers.twitter.com or something like that just do a Google search, you'll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that's what you would? Again, I don't do much Twitter stuff. But if I was going to try, and I haven't, so I haven't tested it with G sites, guys, but you could probably it's probably you're using the wrong type of embed code. And that's why it's not displaying is what I'm saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don't do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don't use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that's how I learned to go build this little embed code. And that's a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it's probably that you're using the wrong one. Now, I could be wrong guys. Because like said, I don't do much of that stuff with Twitter at all. But I'm pretty sure if you're trying to use just an iframe generator with a Twitter profile or something like that, it's going to be blank, it's going to not work.

Can You iFrame A Facebook Business Page?

Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won't allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.

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Hernan: I think you're right Bradley on that on that and I haven't personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn't know? Yeah.

Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don't think that's possible. Once again, I don't do much Facebook stuff. So I couldn't tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won't it all, it will never display anywhere. I've never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.

Hernan: Um, so yeah, and they're even more like they're, they're even more like restrictive with all of the privacy stuff that they're going through. So that you may want to consider so.

Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that's because people can act that shit so right cool we're going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I'm glad you guys liked it for a bus the new battle call right revert I think that's one of the guests says get repeatable oh that's you that was you that's maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.

Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?

Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will

I know that was directed to Marco I'm gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it's just kind of about it's just like internal linking right with your syndication network. It's there's no reason why you shouldn't be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that's more question for you.

Marco: Yeah, I'm thinking that he wants to know if he should have the team, put them into the bill, by all means, that that's your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That's what's going to get hit your tier one branded your GMB and everything that's inside that drive stack. So yes, by all means, have at it, and you're going to see some really good results. I've been getting a bunch of testimony.

By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I've done some testing with that and just and that's what I loved about it. It's one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn't say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we've talked about and again our paid courses and almost all of them it's available that that just works really well and again, that's just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that's part of it because of you know, iframe in that gets done in the site, everything else so it's just incredibly powerful. And just hitting those that's the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They're still spam links, but he's good at what he does. He's a pro, he's a professional, there's no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it's not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that's why we don't even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that's what link building tools do they create spam links, you can call them whatever you want. That's really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it's super well themed and all that they're typically spam links anyways, you know what I mean? So it's just it's about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It's efficient, and it works well. Right.

All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What's tomorrow?

Hernan: The webinar? webinar or mastermind? Yeah, now it's gonna be on a mastermind. Yeah. It'll be in the regular mastermind.

Bradley: Jim, think that's when? Yeah, just the regular master the live mastermind webinar page, just like we've always been doing over there. I we haven't had any problems with that over there. Now it's in the bond site. Yeah, right. The membership site, right.

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So as far as I know, we've never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it's a Click Funnels issue like it just didn't jive well but on the traditional mastermind webinars inside the membership site we haven't ever had a complaint on that so if I'm wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.

How Would You Strategize Sending Out An Email Campaign For Over A Year?

I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That's the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you're right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don't and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don't know I've never spammed at that level before. Spam demon.

And that's exactly what you're doing. So the best person to answer that question is unfortunately not here. That's Chris, our partner, Chris, he, he's been doing that kind of work for four years. He can give you the best advice on that. But he's not here. I'm sorry, he's traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you've got several many, many, many different email account setup, you know, that you can send from because you're probably going to burn every single account that you send from like, almost every day.

I don't know for sure, because it depends on how clean your list is. But typically, when you're sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that's not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it's likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they'll just stop unboxing her nine you were going to comment? Yeah, yeah,

I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don't know if blue pen is on the mastermind group. Yeah, if you're in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don't know how much he'll reveal about something like that there. But yeah, that's the only problem like guys I talked about this a few weeks ago, but you know, I got I've unsubscribed from just about every single marketing list that I'm I've ever been on.

Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there's they're kind of happens in cycles. I know a lot of you guys we've I've talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they're going to have new issues at that point. So one of the things that I've heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that's because we're all marketers, right? And so we've gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I'm sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,

I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I've gone up and down with that, you know, sometimes a more susceptible to that other times I'm not but over the last many months now I really just started to unsubscribe from you know, ton of people's emails. The reason I started saying that was because my oldest email account that is the account that I use, it's a Yahoo account, Yahoo mail account, that's the one that I used to always sign up for stuff like I don't use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I'm still getting a ton of spam over there. But I've never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I've done is I've gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there's an email that came is comes to me that I was unsolicited, which is you know, it's they don't come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it's that in the net new tab that I've unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo

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And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don't get any spam or unsolicited emails anymore. And that's because I've gotten into the habit of doing that. So now it's much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I'll get one. Sometimes I get two or even three spam emails where it's another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it's really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you're likely going to have many of them going to hit that spam button and that's going to tank your deliverability, just like that. So if you're going to be doing that sort of a strategy, you're going to need a ton of email accounts ready, essentially one per day and even that, I don't know that I'd send 1000 per day from one account. I probably split that up across multiple accounts. Okay.

Can You Still A GSite And Empower A Client's Money Site If You Don't Have Access To Their Email Account?

Anyways, it says when working with clients and you don't have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that's how we do it right? We create and fits if it's the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we're going to go create a Google account.

To create your assets, the same thing with my clients, I go create a Google account, right or if they're on G sweet, which some of them are, but most of them aren't, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don't ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don't know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com

Left-hand sidebar, you're going to go click users, this little box is going to show you're going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I'll get an invitation and then I'll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn't matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it's really unnecessary. It doesn't matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.

Facebook Embed Post

Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,

it's always been there. Yeah, it's been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don't know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it's a closed group, you can't do anything with it. If if it's a member, whatever it if it's hidden or secret or Harvard. I don't know too much about Facebook. I'm just there answering questions. Yeah, but if it's open, right, and if it's public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it

Is that you're doing an image or video. But in those at one post though, right, correct, I don't I think that you're right that there's an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there's a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that's, that's another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that's cool. And all but you know, unless you're going to go in and update the iframe, or the embed code on a regular basis on your sites. I don't see how I mean, obviously, if you've got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you've got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it's on an automatically be in the iframe that I'm trying to power up. Do you know what I mean? So that's cool. I didn't, I wasn't aware that you could embed individual posts, but say, that's cool. I just learned something. Yep. Very cool. Yep.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords

Okay, so Gordon's up again, it says, Thanks a lot for your previous answer. You're welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I've never done that. Gordon. Honestly, I've always advocated for using unique content for all those and that's specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it's supposed to be on the same domain, I get that, but on the same subdomains, you know, I don't I don't like that because it's not as effective.

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So what I've always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it's inexpensive to have a piece of content written and then have it rewritten, it's a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they're doing is rewriting other content that they've scraped from the web, just so you're aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that's it, there's nobody there is actually writing an original article. all they're doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it's rewritten very poorly, by the way, but what I'm saying is you can go out and order an article, habit, you know, Britain for whatever, let's say it's 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let's say you got six locations six subdomains where you got the URL

So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you've got six, original, unique, let's just I'm using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that's how I've done that, guys. I've got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that's specifically for that reason.

You know, again, it's your call, I've always wanted to build long term assets that will rank and produce revenue for me for years, and I've got many of them. And so, you know, again, it's all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what's more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they're producing revenue for you and again guys I don't know if it works or not because I just don't do it. I don't know if it still works or not but other people may be able to comment and say oh it works fine that's fine if you want to build your business that way do it you know, there's it's up to you. So I don't recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don't have to continually worry about that shit.

Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that's updated on a regular basis how often they repeated that that was when the doofus what's his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn't they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content

Now I know that people have done tests when and where, you know, they've used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that's what the bite is feeding off. It's feeding off that information that you're giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We've seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they're fresh images

Marco: don't even have to be, it's just all about feeding them but the information that the bot is coded to look for. It's looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it's also looking at how a real person interacts with that content that you're displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you'd never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that's going to get us positive actions and reactions going to get us better placement.

going to give us knowledge panel displays is going to get us calls. And it's going to get us web site visits, and whatever else, right, whatever else that we're looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it'll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don't trick yourself into thinking I'm going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I'm going in there, and I'm looking to have my problem solved, and I keep seeing the same garbage over and over. I don't want to deal with that. I want someone that that's talking to me as the end user, and someone who's going to help me solve my problem, become problem solvers and you're going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.

Bradley: All right. We're going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I've enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That's fine, Gordon, we appreciate that. He says, since relied on questions, I'll ask something else. And this is a good question.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that's a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.

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be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you're better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I'm saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you're supporting keywords, you would create a subcategory for each of those keywords. Right, so that's a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don't even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that's because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it's Google's gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that's the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it's it's really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that's less effective. So you're better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they're segregated by correct segments, or headings, and other words, sections within the page. So you know, and I've experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn't even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here's another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that's a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.

I wouldn't go with optimizing for singular keywords. No, don't get me wrong if you're if you're doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there's one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I'm talking about posts doing that. But for your pages on your site, which are typically what you're trying to rank, you're using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That's why I don't usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They're complex. They're hard to manage. It's hard to map out in the beginning, and it's, it's honestly, I think it's overkill for most stuff, especially for local it's overkill for most local things. All right.

Okay five o'clock I've got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don't hesitate to order you won't regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I'm kind of digging this app even though it looks old school. It's kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody's complaining about getting locked out of any account so far. So we'll see. All right, everybody. We'll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see

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How Do You Use GSites To Increase Visibility In Nearby Cities?

By April

 

In episode 266 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to use G Sites to increase visibility in nearby cities.

The exact question was:

Good day Gents Thank your offering this forum to us. I have a question about gsites as a way to increase visibility for nearby cities. Gsite–1000 word article– videos (content samurai) of summary of article—links to money site and GMB website… can I also include several links to web 2.0 or should I be cautious about them? Do I do the same for each city I would like to rank for?

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Does It Affect Branding If The RYS G Site Ranks Higher Than The Money Site For The Main Targeted Keyword?

By April

 

In episode 213 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if a company's branding is affected when an RYS G Site ranks higher than the money site for the main targeted keywords.

The exact question was:

It looks like it may be possible for the RYS G Site to rank for the main targeted keyword before the money site does. If so, that would be an unfortunate money site branding situation (even though the G Site is carrying links to the money site). I thought the RYS stacks would push ranking juice to the money site so that the money site gets the ranking and the traffic juice. Am I confused on this point?

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Does It Trigger Duplicate Content Issues If The Google Site Has The Same Content As The Main Site?

By April

 

In episode 212 of our weekly Hump Day Hangouts, one participant asked if duplicate content issues can be triggered when the Google site and the main site have the same content.

The exact question was:

My RYS DFY was just completed on 11/13. 1. The Google site appears to be copy and pastes from my client's main site – won't this be a duplicate content problem or cause some problem with their main site?

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Does A Google Site Created Through The GMB Profile Show Up In Organic Search Results?

By April

In episode 205 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if a Google site created through the GMB profile shows up in organic search results or if it is only accessible via the GMB profile.

The exact question was:

Hi Guys,

Thank you VERY much again for your help on Hump Days, it is greatly appreciated 🙂

1) Does a Google site created through the GMB profile show up in the organic search results or is only accessible via the GMB profile?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 212

By April

Click on the video above to watch Episode 212 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome, everybody. Whoa, got some feedback there on someone.

All right. Welcome, everybody, to Episode 212; the episode where Hernan tries to make me pull my ears off of my head from the feedback loop. But, no. Welcome, everybody. Today's the 28th. We just wrapped up Thanksgiving last week and a bunch of kick ass sales. I'm happy to say that ours was pretty awesome. We had a lot of people really taking advantage of a lot of the Done-For-You-Services. We had some Local Lease Pro people who hopped in and joined, or rather joined Local Lease Pro. And then, just as always, it's fun to check out how people are positioning offers, what they're being offered. So I'm just curious, if anyone's watching right now, just pop on the page what you bought for kind of the Black Friday weekend; any awesome deals that you came across.

Let's see. Before we go any deeper, I do want to stop and say hello to everybody who's here real quick. We got almost the full team here, so I'm going to go left to right on my screen and start with Mr. Feedback himself, Hernan. How you doing, man?

Hernan: I changed the mic, man, so you don't complain. I'm doing great. I'm doing amazingly well. I'm super excited for today. Thank you guys for the support. It's been awesome. Thank you. Thank you so much for the support that you have been giving to Semantic Mastery and MGYB. They'll go throughout Black Friday and Cyber Monday, so yeah. I just wanted to thank you guys for all that.

Adam: Cool. So I'm curious, you've got some crazy-looking glasses going on. What's up with those?

Hernan: This is a blue-blocking glasses, blue light-blocking glasses. And then, I have my Oura Ring, right now, so I'm full-on biohacking, baby.

Adam: Yeah, you're going to be a Cyborg in like two years.

Hernan: Yeah, in two years, I'm going to have a mechanical arm and stuff like that.

Bradley: Hey. I've got some cool glasses, too.

Hernan: Yeah, they are.

Adam: Oh, my god.

Bradley: I still have those from Halloween.

Hernan: Yeah, that's awesome.

Adam: That's how you hop on consultation calls and put those on.

Bradley: Well, just so you guys know. When I'm not on a webinar, these are my standard glasses. I only wear these glasses when I'm on camera, okay?

Adam: Oh, my god. Moving right along. Marco, how you doing, man?

Marco: Good, man. Let me start it off by saying that, and Hernan I'm going to put you on the spot because Hernan made an awesome donation to the charity. I'm not going to say how much because it should be kept … It's what he did. It's what came out of his heart. But it was extremely generous and it's going to go a long way towards getting a lot of kids into school, getting them uniforms, and books and supplies and shoes and everything they need. So, dude, thanks a ton. That's going to be my intro for today. Just thank you very much and thank … A lot of other people donated, also, so thank you. I'm going to go ahead and post the donation. We'll talk about it in a little bit, but I'll post the link. If you guys want to donate, you're more than welcome.

Adam: Awesome. Yeah, and there's going to be some good stuff with that. We'll circle back on that in a minute, Marco. Bradley, how you doing? Besides your fabulous glasses, what else is going on with you?

Bradley: I'm good, man. Been really, really busy, got a lot of cool stuff going on with the Local GMB Pro stuff that we're doing; or excuse me, Local GMB stuff; kind of incorporates Local Lease Pro and Local GMB Pro and just everything, Local PR Pro. But got all the processes updated and developed for some of the changes that have occurred over the last couple of weeks and I got my VA just kicking ass, now. He's still in training, but he starts actually training another VA on Monday next week and we conversing about it today in Slack and he was talking about how he expects to be able to complete one GMB asset from start to finish. He can do it in about three hours minus the last two processes, which can actually be outsourced to another VA. Because it's tedious, it can be done by a lower paid VA; something that's just repetitive.

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But that's amazing because my original goal for him was to have him develop or complete, optimize, soup to nuts, complete one GMB asset in an eight-hour day and he's already told me that he, essentially, can get it done in three. If those last two processes are included, it'll take him five. So, I'm going to pull those last two processes off of him and assign them to another VA; that will be their only job function is to do those two things; and that way he can complete two assets in an eight-hour period, the main VA that's doing this right now. So, he's going to start training somebody next week.

Anyways, it's awesome because we're going to be able to start cranking these things out really quickly. Then, once she's trained, our next VA who's starting next Monday; she's been with me for three years, but she's going to start this new process; then, we're going to start training another one and then another one. And if we can get our VAs producing two assets a day, that's 10 a week. Man, that's amazing. Imagine what we can do with that. And we're going to be providing this as a done-for-you service inside of MGYB once we get a few more VAs trained.

Right now, the VAs are going to be developing or just building out assets for us, for our agency. But once we get a couple more, then we're going to be able to provide that as a service for you guys.

Last thing I want to mention about that is we got Local Lease Pro update webinar. We talked about it on Tuesday, guys. I don't remember. I don't see it in the calendar, though. I don't remember what day it was.

Adam: No, I think I we're going to say the 17th, though. Was that … Let me look.

Bradley: That sounds right, but I looked for it in the calendar and I didn't see it so.

Adam: Yeah, and let's just say it's coming up and it'll be in mid to … It'll be before in the second half of the month.

Bradley: Yeah, so it's going to be somewhere in the middle of December. But it'll be a … Even though some of you might not have Local Lease Pro, I'm going to make that update webinar public. Everybody can attend and I would highly recommend that you do because I'm going to be sharing some information about our updated location research process where we're finding just absolutely an incredible amount of opportunity, right now.

So, I'm going to be covering that. I'm also going to be covering some of the updates on how to do service area businesses inside of GMB and I'm going to make, like I said guys, it'll be 100% public. It'll only be public for like 24 hours, maybe 48 hours, and then we're going to … the only people that'll be able to access it are those that are inside the Local Lease Pro course or that are in the MasterMIND, so I would highly recommend that you make the public webinar if you don't have the course.

And then, lastly, one other thing is I'm going to finally do an update webinar for Syndication Academy. I want to apologize that we haven't had a webinar in three months, now. I was unaware … I knew that Rob was going to take over that; Rob Beale was for me to free me up to work on developing these processes and stuff out for the local lead gen building, asset building; but he's got a shit ton on his plate, too. Plus, he still has a job, so he got over on with it and it really kind of fell through the cracks and so we haven't had a webinar in three months.

I apologize for that, guys. By the time we actually have the next one, it will have been four months. I've got that scheduled one, now, for December 12th. Those of you that are in Syndication Academy, be there because I feel bad and I want to kind of redeem Semantic Mastery for dropping the ball on that. I'm going to host a really, really powerful webinar. I'm not even going to tell Marco what it's about yet because I don't want to get in trouble, but just make sure you're there on the 12th. Okay?

Adam: I was going to say, too, with that, everyone, we're going to be switching that over to more of a on-demand type of updates where as things come up because, right now, there's so much in there that it's not always, hey, every month, there's something we have to add. So we're going to be moving towards, hey, as updates are needed, we can get in there and update processes and whatnot.

Bradley: Yeah, I think what we'll probably do is have scheduled quarterly updates, so every three months. But if something comes up, obviously, that needs to be addressed, we'll have an additional webinar.

Adam: Cool. Well, real quick I wanted to touch on a few basis, before. We got two major topics we want to tell everyone about and that has to do with … Well, we'll get to that. I'll just tease it in a horribly poor manner.

But if you're new to Semantic Mastery, first of all, thanks for watching. If you're wondering where to start, this is the place to start. Come to Hump Day Hangouts, ask us questions, get to get your answers; it could be digital marketing, it can be anything. If we don't know the answer, we'll do our damnedest to point you in the right direction. And while you're at it, pick up the Battleplan. All right? It's battleplan.semanticmastery.com. All right?

It's our processes. What we use when we need to do something, here's the process that we use. All right? And if you feel like you're beyond that and you're ready to take things up several notches, come join our MasterMIND. Right? You've already heard Bradley talking about that and I'm going to kind of segue into something we wanted to share with you guys.

We might have mentioned it before, but the way to do a small group MasterMIND, some MasterMINDs a lot of people, but within that, every quarter, we group people up if they want to and get them into groups of roughly four to six people. We group it by kind of what your interests are, are you doing more … Obviously, local digital marketing is our strong point, but there's some people doing … maybe they do that, but then they have affiliate marketing, so we group people up.

And this is really powerful because not only do we participate in them from time to time … I haven't this quarter. But, Marco, I believe you're in a group this quarter. Right?

Marco: We got an awesome group, man. We cover a bunch of things that aren't generally covered in the MasterMIND simply because you just can't.

Adam: Yeah.

Marco: Right? You can't focus on the needs of three or four people when you're really talking to a whole group of people. But in these small MasterMINDs, the great thing is that I got a couple of people who went to POFU Live and one person, I mean, who is really eager to get going, to get crushing, and he's just doing a whole lot of things.

As a matter of fact, I think he's the one who shared the Ghost Browser video, today, in the MasterMIND.

Bradley: John.

Marco: Yeah. He's contributing and this is what happens, so you give. And I don't know if people are aware or not, I think I've said it before; we charge a whole lot of money for a consultation. I mean, just a whole lot. So imagine, we're doing four hours a month, five if it's a month with five Mondays, which is … excuse me, Tuesdays, which is when we meet.

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I would charge $6,000, right, for those five hours. But as a benefit of being members of the MasterMIND, they get five hours with me that they don't pay for. It comes because they're members of our MasterMIND and it's just great; we go back and forth, it's accountability, it's things that you have to do. And, really, we come back, “These are the problems that I run into,” and everyone pitches in and they give advice and they say, “Hey, try this. Try that.”

So it's been a really good experience even for me because I'm thinking, “Okay, I'm going to have to go and do everything.” No, it's not like that at all. Although, I do give a lot and I give a lot of advice; consultation, of course; but, really, it helps me because it helps me see what other people are struggling with, where they're being successful, what's happening, and it's been really enjoyable. It really has been.

Bradley: Yeah, and I just want to add to that real quickly because I'm not in one of those small group MasterMINDs right now because I'm hosting a weekly webinar with the POFU Live attendees for 12 weeks, which is essentially a quarter. It's very much like a small MasterMIND, except this one's got about nine members. But, yeah, same thing.

We host … I just did our weekly meeting just an hour ago; right before Hump Day Hangouts, I had a meeting with those guys and it's great because … We set up a separate Slack channel for it. The guys in there, some of them are contributing.

Grant. Grant, I can't thank you enough, dude. He created a process for how to take the location research for GMB assets for identifying potential opportunities and he did something really cool, which shows how to import the data into My Maps, which then shows you … it plots all the map pins for each location. It's just amazing. It's going to save so much time determining which assets to secure.

Something like that was invaluable because it's not something I even thought about doing, so I was doing it a lot more of a manual way, which was very, very tedious. Then, Grant came in and was like, “Oh, yeah. Check this out.” Boom and he sent this … and dropped a screencast video in there. It was just like, “Wow, man! That's just going to save me a ton of time.”

I've said this before, we learn as much from our MasterMIND members as they learn from us and that's no lie, guys. So, again, if you're … We highly recommend you come check out the MasterMIND, guys. It's so much more than just marketing training or SEO, so much more than that.

Adam: Yeah, definitely. Definitely. Yeah, please come join and we've got some awesome stuff in the works for our MasterMIND members. Obviously, that's kind of a continual thing, that's where we're able to focus a lot of our time and attention. But for current members and people who are thinking about joining, we got some really good stuff coming up real soon, so stay tuned for that.

Before we hop into questions, Marco, I believe … Well, you mentioned the donations. If you want to mention the charity and then tell people … They can give from the goodness of their hearts and we hope people do, but I think that if they donate in the near future, there's kind of a reward. Right?

Marco: Yeah. I mean, I'm planning to do a webinar and it's going to be awesome. I'm going to give some stuff away. If you're a buyer of Drive Stacks, I recommend that you go. We've done one, already. It's in the can and you can have access to that and all you have to do is donate. I'm not asking for a specific amount. Whatever comes from your heart, I mean, that's good enough.

If you donate, then I'll put on the list and you will be invited to that webinar. It's to going to be a public webinar. Sorry. It's going to be just for people who donate to the charity. I've added the URL where you can go and you can donate. If you've already donated, of course, I will take you into account and invite you to the webinar.

It's going to take place on December 10th, so you have until December 10th to donate and get invited. So there you go.

Adam: Outstanding. All right, guys. I think that wraps up. Did I miss anything?

Bradley: No. I think we can get into questions, so I'm going to grab the screen.

Marco: Let's do it.

Bradley: Let's do it. Shit.

Does It Trigger Duplicate Content Issues If The Google Site Have The Same Content As The Main Site?

All right. First up, Greg Jordan. He says, “My RYS done for you was just completed on 11/13,” so that was 15 days ago. “The Google site appears to be a copy and paste for my client's main website. Won't this be duplicate content, problem, or cause some problems with the main site?”

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No, Greg, duplicate content is a myth. Duplicate content is only an issue when it's on the same domain. Okay? It's only an issue when it's on the same domain. The reason I say that is because consider anytime when brands publish blog posts. What do they do? They go share their blog posts across social media. They republish them on other locations. That's perfectly normal. In fact, it's expected.

Something else, press releases; incredibly powerful. I absolutely love press releases. I use them all the time. It's my favorite off-page method for link building. So, again, press releases are exact duplicates of the original press release. One press release gets published in One Cable or News Wire or whatever you want to call it and then, it gets picked up and republished by dozens or hundreds, often times many hundreds, of other publications. Right? And it's the exact same content. Press releases are incredibly good for SEO. I mean, again, it's my favorite off-page link-building tactic.

So if duplicate content was an issue, how come that doesn't occur in those. So, again, just to school you and I'm not trying to pick on you, Greg, but just be aware that the only time duplicate content is … the only time it's duplicate content is when it's on your same domain. So if you were to republish the same article multiple times on your domain, your money site, that could cause Panda problems; duplicate content issues, but you're not going to have that problem if you are republishing in other locations. Especially, if you give attribution or site the source, which is what you're doing with the Drive Stack. Right? The Google site and all of the files and folders and all of the stuff that we add content to are going to be linking back to the money site, the source. So, no, it's not an issue.

How Long Does A Google Site Rank For Its Main Keyword In SERPs And Local 3 Pack?

Number two, “After several SERP pages, eight and counting, I still cannot find the client's website for the main keyword. I realize this is not much time, but when can I expect to see them start appearing in the search results for that keyword. Also, not seeing a local 3-Pack box appear; local real estate niche. Why would that be?”

Okay, so the first part of your question is, yes, it's only been 15 days. Drive Stacks have a tendency to not show results for a period. It varies depending on the keyword, depending on the competition level. I've had some Drive Stacks that really showed no improvement in SEO for five or six weeks and then all of a sudden, boom, to number one.

I am not in any way suggesting that that's what you should expect. Okay? But the first Drive Stack I ever built was for Virginia SEO, right? It was to promote my own agency and it was a test. It took about six weeks. I didn't see any results at all. I saw a bunch of dancing, but nothing significantly positive for five or six weeks and I actually just stopped looking. I stopped checking after a few weeks, like three or four weeks or two or three weeks or whatever, because I wasn't seeing significant improvement.

Then, after, like I said, six weeks or so, I was like, “Huh, I wonder how this thing's doing?” I went and I searched it and, boom, it's been number one since May of 2015 for Virginia SEO and Virginia SEO agency and SEO agency Virginia and SEO Virginia; all these different types of keywords and it's number one in Google Organic ever since May of 2015. Right? Again, it was like six weeks of nothing. And then, boom, it shot to number one and it hasn't moved since.

Again, results are not typical. I'm not telling you that that's going to happen for you. Especially, because you're targeting real estate keywords, which I'm going to let Marco talk about that here in just a moment, but real estate keywords are incredibly competitive. That's one of the reasons I don't like working in SEO in that industry. It's incredibly competitive.

So, it's only been 15 days. That's not near enough time to expect results, number one. Number two, real estate is an incredibly difficult keyword. Any type of real estate is tough. The SEO competition is tough because you're dealing with extremely aged and high-authority type websites, such as Redfin and Weichert and Long & Foster and Century 21 and Zillow and all these great big … Oh, I think Trulia is another one. These are all these big sites that are really authoritative and they're very, very difficult overcome in Organic. Okay?

The last part of that question, when you say about the local 3-Pack not appearing, I'm not sure why that is. Depending on what you're location is, sometimes a 3-Pack will not appear for certain queries. However, I know I've done this multiple times, sometimes just publishing a press release promoting the business with the NAP; the net name, address, and phone number; can get a 3-Pack to appear.

I've proven that multiple times with several of my own clients who are lead gen sites where I've been able to force a Maps Pack to appear or a knowledge panel, which is even better. Right?

A knowledge panel is when a Maps Pack doesn't appear, but the big knowledge panel on the right side of the search engine results page shows for that particular company. When I've used queries with local intent that should force or should call a 3-Pack but it didn't, then I published a press release; again, we've got a course called Local PR Pro that teaches you how to do that or you can just buy a press release and promote your company and often … I'm not saying one is going to do it, but I know that a lot of the times I've been able to force the 3-Pack to appear or a knowledge panel from just one press release. Sometimes it takes two or three, but most of the time I've been able to accomplish that with just a press release.

Marco, do you want to comment on that?

Marco: Yeah. This is one of those questions that kind of gets you and it's not great. This is one we get time and time again. Hyper-competitive, real estate; hyper-competitive. Doesn't matter if it's local. It's hyper-competitive.

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It reminds me of that guy in Toronto. I did two posts in my IFTTT for a DUI attorney in Toronto and I'm not appearing at number one. Why?

Bradley: Yeah, he said, “This stuff doesn't work.”

Marco: Well, yeah. “Your stuff doesn't work.” First of all, Greg, did you get the Done-For-You user's guide? And I hope you're live, so that you can answer my question, because I really need to know if you got the guide. If you got the guide and you read it, then you know that there's a 21-day period where your stuff is going to dance all over the place before it starts settling and Google starts figuring out where all of the relevance that you're feeding both to your money site, to your maps, and everything else is going to go.

I specifically talk about that in the user's guide because once that happens and according to what happens after that time is what you're supposed to do. There's a ton of things that I recommend in that user's guide. Everyone who has a Done-For-You, an RYS Done-For-You Stack, should get the user's guide. It's standard operating procedure and if you don't get it, then I'm going to track down the VA who did that and I'm going to jump on his or her ass for not doing the shit the way that I require it, the way that I demand, the way that it's supposed to be done, so you guys are served correctly, so that you know what you can expect from these Stacks.

One Stack in real estate may not be enough. It may be that you have to add … Well, I'm not going to get into what you have to add. By the way, donate to the charity and you'll know what it is that you have to add to your Drive Stacks to make them even more powerful, to start targeting more keywords, how to target them, and how to get it to power up. But I really need to know if you got the user's guide and if you did get it, then my question is going to be why didn't you read it thoroughly so that you understand everything that's going to happen and that you're still within the 21 period where sometimes you'll pop to number one, then you'll see it disappear. It'll come back and it'll disappear.

If you SERP watch during those 21 days, you're going to need to drink a whole lot because you're going to drive yourself crazy. You're going to go bananas. Ask Daryl Dressel, one of our most successful people with Drive Stacks. This is where he was, just watching SERPS and until, “Oh, my god. It's nowhere to be found. Oh, it came back. Oh, it's nowhere to be found. Oh, I lost traffic. Oh, I gained traffic.”

And I said, “Dude, you got to stop.” You got to stop watching SERPs. Let it marinate. Once it hits, watch where it hits, go from there. It's all in the Done-For-You user's guide, dude, so check that out.

Do You Need Add Regular Content To A Google Site?

Bradley: The last part of that is, “Do I need to feed the system with regular content?”

No, what we recommend is that you're blogging from your money site through a syndication network. That's a really good way to add content and to, excuse me, build relevancy, start getting more impressions from more keywords, all that kind of stuff. But, Marco, do you suggest adding additional content to a Drive Stack after it's done. What do you suggest for that?

Marco: Well, that's one of the things that we're going to get into during the webinar, during the webinar that we're going to do for the people who donate. We're going to show them exactly what you need to do to power them up so that they become … they're just ranking machines.

It's not just one thing. Okay, you get a Drive Stack hyper-competitive and you expect it to rank. There are other things that you have to do. It's in the user's guide, also.

Adam: Sometimes.

Bradley: It depends. There are variables, Greg. That's what we're getting at because I never did anything else to the Drive Stack for the SEO Virginia and that's the truth, guys. When I first set it up, I did one PBN blast from my … a PBN that I had that I wouldn't … I would've never linked from that PBN direct to a money site because it was after penguin and after a lot of PBN stuff had happened. They were PBNs that were not set up without a footprint. In other words, they were … Basically, I was using them for video syndication stuff and that was it.

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But I did a blast. I think I did 18 links to a PBN that was toxic. No shit. It was okay for videos, but I would've never linked to a money site with links from that PBN because of the footprint issues. Yet, that was all I did and I think I did a SyndWire blast, which was a bunch of Web 2.0 auto stuff, and that was it. And it still, to this day … Watch it make a liar out of me. Right there, Google Sites. And, look. Because it's picking up my local IP, it's actually picking my agency up and putting a knowledge panel.

But, I mean, again, all different types of keywords around SEO Virginia, SEO agency Virginia, all that and it's been number one since May of 2015. Go look at Backlink Analysis on this Google site, guys. You'll see that I'm not building links to this damned thing, right? And I haven't. It's just been number one ever since and so, again, sometimes a Drive Stack will give you incredible results with no additional work.

Results aren't typical, but many times you're going to have to do additional things. You can do things like build links to the Drive Stack, publish content. There's a ton of other things that you can do that obviously is beyond the scope of a Hump Day Hangout. Okay?

Good question though, Greg.

R. Bacon is up. He says-

Marco: By the way, before you go on, Greg is on. He has not read the Done-For-You user's guide, but he said he's going to read it and try to understand the terms.

Bradley: There you go.

Marco: So, yes, please. By all means.

Bradley: Greg, remember, you have … Every Wednesday, you can come back and ask us additional questions here. If it's something that is too specific that we can't answer in a public setting, we'll direct you to the proper paid group. But, otherwise, we've got a lot of people that have come here and started building their business by just asking questions in this public forum here on Hump Day Hangouts.

Then, once they've reached a certain level, they've come joined some of our paid groups. You're welcome to come here and ask questions, Greg.

Marco: I'm getting messages that people have donated. I've added my email, my personal email, [email protected]. Drop me a line and I'll add you to the list so that you can be invited to the webinar.

What Is The Proper Way To Manage Multiple GMB Locations?

Bradley: Awesome. Okay. Randy says … I think it's Randy. Forgive me if I'm wrong, but I'm pretty sure it's Randy. But anyway, “A week ago,” or, “A week or so ago,” excuse me, “You mentioned something about not using some function of Google pertaining to GMB management or connecting other accounts to your management account. I did not quite understand. Is this the same area if I am managing a client's GMB page? What is the proper way to manage multiple GMB locations?”

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Okay, great question. I'm glad that you asked this because if it was unclear or fuzzy to you, it was likely unclear to others, as well, so I'm glad you asked this question.

Okay. What I was talking about specifically was mainly if you're building lead gen assets, guys. Remember, if you're building lead gen assets, they're spammed. They're black-hat locations, assets, right? I mean, let's just be real clear about this, guys. I know people think spam is a bad word and all that, whatever. It is what it is and that's exactly what we're doing.

When you're building lead gen assets that aren't for a real, bonafide, genuine business, you're spamming. Right? Period. Okay? So that's number one.

When you're doing that, when you're spamming, you got to be real careful about footprint issues because if Google finds out you're spamming in one property, one location, and then can connect the dots between other locations, you could lose them all. We talk about mitigating risk or reducing exposure. All the time I talk about that, guys.

I have gone over and above, way beyond the normal protocol for trying to hide footprints when it comes to my business because I have lost a lot of stuff over the years from not being adamant or vigilant about hiding footprints. And because of that … Guys, I hate rework. I can't stand it.

I like building assets that produce for me long term. I don't turn and burn. I don't like short-term assets because I've learned over the years to take extra precautions to eliminate or reduce exposure.

What I'm talking about is when you're dealing with lead gen assets, guys, I almost recommend just only logging in and managing the GMB asset from the original owner account. In other words, when you set up a new GMB or, if you're smart, you buy it from us or from another provider, whatever, you're going to get a new Google account. Or it could be an aged account, whatever. It's going to be new to you. A new Google account that is the primary owner of that GMB asset.

What I recommend you do is that you use a browser keeper app, like Ghost Browser or Browseo; I use Browseo, personally; but use a browser keeper app and open a new project, like a new browsing instance for that particular Google account. Log into it, even if you bind it to your own IP; you don't even need proxies for this, guys. I'm telling you, you don't even need proxies for this. Just log into it through a browser keeper app like Ghost Browser or Browseo and now, that browsing session will remain logged in no matter what. Even when you shut down the application or the software, either one, that Google account will still remained logged in.

It's like that device is always turned on, right? That browser's always on and so now, you just constantly do all of your updates, your optimization, everything through that account. And the reason I say don't manage … I'm recommending not to manage through a manager account for lead gen assets is because the manager account creates a connection between one account and other accounts.

Does that make sense? And so I'm saying … Now, just to be 100% transparent, I still am using a manager account for location clusters. In other words, if I go to a particular metro area and I find 10 locations that I secured, so I set up 10 different GMB assets for that metro area, which is like a city. Right? And the suburbs, the surrounding suburbs. If I set up 10 locations, right now, I am still testing with being able to manage those through a manager account because I've had manager accounts terminated in the past and it didn't affect the individual GMB accounts because they were owned, I'm using air quotes, but their primary owner was a separate Google account.

But what I'm saying is if you're … Just to be clear, Randy, if you're dealing with real, bonafide businesses, none of this matters. You can just connect to those GMBs through your profile, or through any profile really, as a manager and you're perfectly fine because those are all legit businesses.

Google's not going to punish you or those businesses for managing real live Google My Business stuff, unless you're doing something stupid spamming. Right? And then, if you as a manager gets punished, it's not going to affect that GMB asset because it's owned by somebody else or a different profile, right?

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A manager account can be terminated if an owner account … Well, excuse me. A manager account can be terminated and it won't affect that GMB. It just basically means that manager can no longer access it because the account was terminated, but the GMB is still live and the primary owner account can still access and make edits and blah, blah, blah. Right?

The point is you don't ever want to get an owner account terminated. However, when you're dealing with lead gen assets, which are black-hatted assets, guys. They're spammed addresses. Then, I recommend not even using a manager account, even though as I just fully disclaimed I am still using a manager account. But, guys, let us do the testing.

If I come back in three months and say, “By the way, we've got assets that we're managing through a manager account. They're black-hat assets that we're managing through a manager account, we've been dealing with them for months now, and they're producing well and we haven't had any termination issues,” then, I'll let you guys know. But for right now, I'm telling you you're probably better off just using a browser keeper app; Ghost Browser, Browseo, one of those, or any one that you choose; and just logging in and always doing your optimization work through that primary owner account.

It's a little bit of an inconvenience, guys. But what's more of an inconvenience? Having to go into each individual asset account when you're doing any work in it? Or losing all of your assets because you left a footprint? Which is more inconvenient? Right?

You all know the answer to that, so my point is if it's black-hatted stuff, I would recommend that you stay within the individual, primary owner Google account anytime you're doing any work.

If you're doing work for clients, which are bonafide businesses, then absolutely you're not going to … I don't ever recommend that you ask the client to get their Google account login details. That's silly. Don't do that. That opens you up for liability if something happens to their Google account.

What you would do in those cases for clients is tell the, “Here's my email account,” give them a tutorial that shows them how to go into Google My Business and click on users, and add you as a manager. Does that make sense? Then, that makes it easy for you to be able to access their locations through your account, make edits to them, and do whatever else you need to do. And since they're bonafide businesses, as long as you're not … even if you do something really spammy, since you're just a manager, it would affect you and not them.

Well, I mean, it might affect their listing. But what I'm saying is if your account got terminated, God forbid … I couldn't imagine my Google account, like my primary account, being terminated. But if it did, it wouldn't affect my client's businesses. Right? It would just remove me, prohibit me from being able to access them. Anyways, I hope that was clear.

The last part of that that I want to mention is one thing you don't ever want to do, and I know this because I lost a cluster of locations for Atlanta for tree service stuff just two weeks ago, and that is do not, guys, I'm telling you do not use GMB location groups. That's something you'll see where you can actually group locations together in Google My Business.

If you go to manage locations, you'll see that there's a location group dropdown and you can create location groups. Don't do that because I started to test that and I lost a whole cluster of sites in Atlanta that were 100% fully optimized, so don't do that.

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So, great question and again, guys, that's what we're here for. I'm not telling you guys don't test stuff on your own. I'm just telling you we do a shit ton of testing here and then, we always share the results with you guys to prevent you from losing a bunch of stuff. Right? Great question, though. I really like that question because I'm glad that … Again, if it was unclear to you, it was probably unclear to others and hopefully, I clarified it.

Is Local Lease Pro An Updated Version Of Local GMB Pro?

Larry says, “Hello. I'm stumbled onto your video from May, Local GMB Pro Revealed: Generate Leads from Google Without SEO and watched most of the video. I went to find the video to finish watching it and now, I found Local Lease Pro: The Side Hustle Toolbox that was released. Does this newer one replace the one from May? How long does the training take to begin using?”

Great question, Larry. No, Local Lease Pro is the … Yeah, that's the more current course. In other word … Let me rephrase that. That is the newer course. They're both current. The difference is Local Lease Pro is how to build, go out and find easy opportunities for securing local GMB or Google My Business assets to build your own lead generation business that then you lease those assets out to local businesses. Right?

It's about finding easy or low-hanging fruit opportunities, right? That are going to take little to no optimization work to start producing results. Okay? So what we're looking for is low competition stuff and Local Lease Pro teaches how to do all of that. The location research part of it is really important and that's what we're going to be updating in two weeks when I do the update webinar and that, again, as I mentioned at the beginning of this webinar, guys, is going to be 100% public. Everybody can come see it, so you can learn about the location research there, or at least the updated process. It will only be public for about 24, maybe 48 hours, and then you have to be a member of the MasterMIND or in the Local Lease Pro course to be able to see that once we turn it from public to private.

Anyways, the local Lease Pro business is about that. Local GMB Pro, that's about how to take GMB assets that are maybe in more competitive areas and how … It's like the advanced GMB or Google My Business training, so if you want to break it, boil it down into the REader's Digest version, Local Lease Pro is the beginner, is for people that are looking to get started in the lead gen business. Local GMB Pro is the advanced training. That's for when you have GMB assets that aren't producing as well as you would like them to do. You apply Local GMB Pro methods and they will start producing. It's for those uber competitive areas that you're having trouble getting results for maps listings or, yeah, Google My Business listings and by applying the GMB Pro training, you'll be able to get … or the methods, excuse me. By applying the methods, you'll be able to start getting better results from them. Okay?

So, again, Local Lease Pro's the front end. Local GMB Pro is like the advanced training for more competitive stuff. Okay?

Marco: I would add that sometimes in Local Lease Pro, you're going to get something stubborn that refuses to move. You'll apply Local GMB methods and the sucker just moves. If it doesn't, you hit it with Local PR Pro.

Adam: Local PR Pro.

Marco: This stuff goes hand in hand because you hit it with Local PR Pro. If that doesn't do it, then you hit it with the-

Adam: With the normal [crosstalk 00:38:57] Stack.

Marco: Right, the Drive Stack. And behind that, the Local PR Pro, so that you stack the press releases into the Drive Stack, which is going into the Local PR Pro … excuse me, the Local GMB Pro methods, which is going to the Local Lease Pro method and it just becomes just this awesome … I don't know. It's a nuclear missile aimed at whatever it is that you're trying to rank for and I know people that are ranking in hyper-competitive stuff. You guys met Gary, right?

Bradley: Yeah.

Adam: Yeah.

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Marco: And he's taking on and I'm not going to mention his metro area, but he's taking on a metro area and dominating the websites that you were just mentioned. What was it? Trulia?

Bradley: Trulia and, yeah, all that.

Marco: Excuse me, Trulia and RE/MAX and Century 21. You name it and he's dominating them because, I mean, he's driving so much power. What we're talking about here, for lack of a better word, because I don't want to use anybody else's … whatever they call it, whatever they call power. I call it power. It's power that we're generating, guys, and we just show you how.

Bradley: Yeah, and last thing I want to mention about that is it's funny because when we talked about … It's kind of weird, but for years, the first step was always build a WordPress site. Whether it was a lead gen asset or for a client, either one, I would always build a WordPress site and then, the very first thing I would do would set up a syndication network. Well, now it's funny because now I'm not building WordPress websites at all unless it's for a client and they want it. But for all my lead gen stuff, I'm not building any WordPress websites.

Why? Why go through all that trouble and hassle buying domains, setting up posting, building it out, content, silos, all that shit. Don't need all that stuff, man. We can get results using the Google My Business assets, the tools that they give you and they're free and they're easy to set up. Right?

So what's funny is I used to always build syndication networks. It was like first step out of the gate after the website was built. Well, now, syndication networks are the last thing that I add to a lead gen asset from starting with the Local Lease Pro method, start there. Then, if I have an asset that needs the additional push, I apply Local GMB Pro methods and then if it still needs an additional push, we do Local PR Pro. Well, to be 100% transparent, standard operating procedure is I use press releases for everything I do anyways, so I'm already implying a press release to the asset to begin with.

If it still needs additional push, then we'll do a Drive Stack. And if I still need a push after that, I'll set up a syndication network for it and then, set up through our GMB auto poster, we get an RSS feed from the GMB posts, which then I can start syndicating my GMB posts out to a branded network for that lead gen asset, which will absolutely get results. So that's like the final nail in the coffin if I need it. You know what I'm saying?

So it's kind of funny because it's transposed. I used to always do the syndication networks first and now it's the last damn thing that I add, which is funny. It's not because they don't work. It's just because it's a lot of additional work to set them up and it's not something that's needed for the lead gen assets unless it's uber-competitive. Right? So, it's funny how things change.

How Does A Single Tier Syndication Network Help In Ranking YouTube Videos?

Chris is up. Excuse me, but he posted a support question from Herman. Herman says, “Please verify what I get with a single tier syndication network and how will it help YouTube video rankings.”

All right. Well, the single-tier syndication network, typically, those … I wouldn't recommend a single-tier network for YouTube syndication. I would recommend a full two-tier network because with YouTube syndication, guys. There are no footprint issues if your using the networks the way that we set them up or if you're building them yourself, if you're using the applets the way that we recommend them, okay? There's no footprint issues with that.

All you're doing is you're acting as a publisher for Google when you republish YouTube videos in other locations, so you can get as crazy as you want, stack as many networks as you want on a YouTube channel, and the only thing it's going to do is add power. Right? It's not going to harm your video. I've never had a single video hit from syndicating a video through syndication networks. I've never had a penalty or sandbox or anything. Okay?

Now, I have when I've had videos syndicated with the full description from the YouTube video because you know how we like to spam YouTube descriptions, guys? Come on. We all do it, right? Well, if you syndicate the video with the full YouTube description, that can cause problems and I've had Web 2.0 accounts shut down for that. I've had money sites terminated for that. I've had all kinds of shit happen from that.

But with YouTube, like I said, because you don't have any footprint issues if you're using the networks the way we set them up or the applets the way we have developed them, right? Then, you can stack as many networks as you want.

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One single-tier network is typically what I recommend for blog syndication and that's because we create a branded network. Everything is themed and branded for that company, the business. Right? And that makes sense because if you're syndicating content from your blog out to your branded profiles, you're telling the world, you're claiming your footprint. Right? It's like you're putting a great big red flag right down in the middle; your money site being the middle; and saying, “Hey, this is me and this is me everywhere and here's … or, “This is us. This is us everywhere. This is our content in as many places as we can,” on your branded profiles, why wouldn't you announce or republish your content on your branded profiles?

But for YouTube, yeah, if you have a YouTube channel, I would make the first syndication ring or network branded for your YouTube channel. Right? Your YouTube channel can be a brand, so make it a branded network. But then, you can start adding second-tier networks, which are persona-based networks that are non-branded networks. You could add additional first-tier networks that are triggered directly from YouTube, right? That are persona-based networks. Perfectly fine to do that.

You can even go out and add third tiers and fourth tiers. I don't recommend that because there's a lot of chaining that goes together that could break down and then you lose the power of anything down stream if that makes sense. That's why I always stuck with just two-tier networks because they were easier to maintain. But, again, Larry, what's powerful about it is … Oh, I'm sorry. Not Larry, Herman. What's powerful about these are that whenever you're publishing the YouTube video and syndicating them out, that axis embeds and those are kind of like … It's almost like a back link, right? For a YouTube video. It's not quite the same. It's different than a backlink, but it's similar. It's like a vote, right? It's saying hey.

There's things that you can do to improve the power of your syndication networks, like build links to them, have themed, relevant content on them. There's a whole bunch of other stuff that you can do with those, too. But, again, guys, there's no better way … Well, the best thing for YouTube videos for ranking right now is engagement, period. There's no doubt about that. Traffic and engagement to videos can absolutely rank a video, but syndicating videos and embedding them still helps a lot. Right? And that's something that syndication networks 100% automates.

He says, the last part of that is, “I have several Web 2.0 sites and social media properties that I also post to manually.” Well, a lot of those sites, again, if they're Web 2.0s that can be triggered by IFTTT, then you can set syndication network applets up to also syndicate directly to those, so that you don't have to do it manually anymore, Herman. I would recommend that, plus there are some other services and plugins, WordPress Plugins and things like that that will also syndicate to some of the things that IFTTT doesn't connect to. So, you may want to look into some of those apps, too, if needed. If you already have a bunch that are built out, I mean. Okay, it was a good question.

Ken's-

Marco: Yeah. Before you go on, I'm just glad that you mentioned branding because what I use in and for now … Yeah, I'm like you. I stopped using WordPress and now, what I do with the networks, I use them to validate and solidify the entity. I'm all after the entity and that's what it helps. I don't really care if I push my content anywhere because Google is going to take it anyway, right? From the way we do Local GMB Pro, so Google's going to see it. Google's going to see it and act on it, but I do want all of my entity everywhere so that it helps to validate and solidify the fact that this is, A, a real entity on the web and that there's something solid behind this entity.

Adam: Yep.

Bradley: Yeah, and that's true. I mean, even if you're not syndicating content to it, just having a syndication network can help to validate an entity, which it's a great signal for Google.

What Should You Consider When Changing The Address Of A GMB Listing?

Ken's up. Ken, wow. I haven't seen Ken in a while and I think he mentions that. He says, “I need to change a client's a GMB address. They are moving to a new location as of January 6. I don't want to mess up their GMB listing. Is there anything I should do besides simply changing the address? I'm guessing it will trigger reverification.”

Okay. Well, there's a couple things going on with that, Ken. Number one, if it's a service area business where the customers do not come to the business location, you can click to clear the address now from GMB. In fact, that's the recommended procedure from Google.

In other words, if your business, and I don't know this, but if your business is a service area business where the business goes to the customer's location; so, for example, contractors typically and that's primarily what I work with is contractors, so most all the things that I work on are service area businesses; and this just changed within the last three weeks. Now, if you have a service area business, you go in and clear the address.

If you have a verified profile, all you have to do is go into the info tab, you click on the address section, and then there's literally a link in there that says clear address. You click that button and it will wipe it clean. And then, you click okay or apply or save or whatever it is and it will literally remove the address from the listing entirely. And that's fine because you've already verified the profile and then you set your service area by zip code or city name or county name or however you want to do it. You can set your service area, which is how you're supposed to do it.

Now, if it's a point-of-sale business or a storefront business, which means customers come to the business's location, then absolutely you're going to want to display your address. But what I have found, I'm not going to tell you that it's not going to trigger reverification for sure because I don't know. But I can tell you that I have changed … I've got a client, literally, that on Monday, I just changed his physical address. He's a painting contractor and he moved locations. He moved from one side of the city to the other, so his zip code changed, his street address changed. Phone number stayed the same, web address stayed the same, and obviously, company name stayed the same, but the street address changed and the zip code.

I just changed it and it didn't trigger reverification, okay? Because it's a verified address or a verified entity business, a Google My Business profile and because of that, Google didn't … Now, if it's a new listing and you do it, it's more likely to trigger reverification. I'm not saying that it's not going to re-trigger or trigger a reverification, but I have changed the address for established listings on many different occasions. Not the same business changed it multiple times, but I've changed many different businesses one time because they were established businesses and they moved locations and it didn't trigger reverification, if that makes sense.

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And a lot of the times, if it's an established business and it does trigger reverification, it's just a phone verification and it's not an actual postcard thing. So I would not worry about it, Ken. If it's a service area business, you can remove the address entirely and it's not going to hurt anything. You don't even need to put the new address in in the GMB dashboard. It's not even going to ask for it. But if it's a storefront, then, yes, you're going to want the address, obviously. But I would just go in and change it, period. Just go in and do it through your manager account.

I'm assuming you're connected through a manager account. Just do it through your manager account and if it triggers reverification, then do whatever it takes to reverify it. It should come back immediately once it's re-verified because it's an established business. Okay?

“Should I make the change before the 6th or wait to the move?” I'd wait to the move. Don't do it until … The day that they move, change it. All right?

“By the way, Bradley, glad to be back. Been away for about a year and a half.” I thought I hadn't seen you in a while, Ken. “Wasn't sure if I would ever be able to do this, again.” Well, I'm glad you're back, Ken. You've always been here and ask lots of good questions, so we appreciate you coming back.

Is One Branded Network Enough To Power Up A Business Loan Niche Site?

Israel says, “Hi, I'm in the business loan niche, which is pretty competitive. I have two questions. I learned network syndication from Peter Garety,” that's funny. Yeah, Peter Garety was a mentor of mine many years ago. That's interesting. “Back then, we built one branded network and then a network for each primary keyword.” Yeah, they called those TGNs, traffic generation networks. Yeah, I know exactly what you're talking about, Israel. “The primary keyword network got very SEO optimized stuff. The branded network just got normal content that was not overly optimized. Is this still relevant or can you get away with just one branded network?”

Yeah, I just do one branded network now, Israel. And, again, it's just because … The stuff that Peter taught back then, it absolutely worked and some of what Peter taught went into the development of what I came up with, which was originally called IFTTT SEO Academy, but for various reasons, we had to change the name to Syndication Academy. Yeah, that was one of the ingredients that I mixed in to make my recipe of Syndication Academy and that was some of the stuff that Peter Garety taught and it worked.

I don't recommend doing that kind of stuff now, though. And the reason why is because of footprint issues, right? The footprint issues are much more … Google's much more aware of footprint issues, now. It's much easier to identify footprint stuff and Google doesn't like that. Where back, several years ago, I mean, we're talking like 2012 and '13 timeframe that Peter Garety was teaching a lot of this stuff, it wasn't as much of an issue then. Okay? So that's why I say … Not only that, but you know, obviously, if you've done it, how much work goes into setting up all those networks and then connecting everything all together.

I know he's got some tools that help to facilitate some of that stuff, but I found it to be overly complicated to set all that stuff up. I know because I did it for a long time and that's why I developed my flavor or my version, which became Syndication Academy because it was much more efficient. It was a lot less work. Does that make sense? That's the only reason … Also, I like the fact that it didn't require a paid software or application on it. You could just use the IFTTT, which was free. It wasn't resource heavy like some of the plugins that Peter Garety would use to force the syndication.

IFTTT runs off RSS feeds, so it was not taxing at all to the server, your website servers or hosting company. So, there's a number of reasons why I developed Syndication Academy to replace that kind of a method. Is it still relevant? I wouldn't do that kind of stuff now just because of footprint issues. Are syndication networks still relevant? Yes, absolutely. And if you're developing decent content for your site and syndicating it out, it's going to help.

I don't overly optimize … I don't write content, anyways. I have a team that does it, but none of the content that we produce is overly optimized ever, ever. It's more about the activity and just building up an overall relevancy factor for the website, so we don't have to uber optimize or hyper optimize any particular piece of content. It's not necessary because we're painting an overall picture about what the site is about, right? And through multiple posts, so it's not necessary to uber optimize one particular piece of content, which we can accomplish over a series of pieces of content within a silo or whatever, however you want to do it.

So, again, a syndication network, one branded syndication network, guys, I'm telling you. That is all I do for my clients and for my own assets. YouTube, I use multiple syndication networks. But for all the stuff that I manage, guys, one branded syndication network per asset, period. And it's so much easier to manage, guys. I'm telling you, it's so much easier to manage.

If you guys want to go through all that additional work, please do. But I like to get results with the least amount of effort possible and the least amount of resources and a one branded syndication network is all I do for all my clients now and have for the last several years, now. Okay?

You can power up … By the way, Israel, you can do a lot of things to power up that branded network, right? And there's other stuff that I recommend now that are going to help. Local PR Pro would help you a lot, the Local PR Pro method. Using press releases consistently would help you, I promise you that because they're very, very powerful if you know what you're doing. Okay? A Drive Stack would help you there, too, by the way. There's a lot of stuff you could do.

Should You Use Multiple Local Sites To Rank A Business Loan Site Or Should You Stick With One Main Site??

“We lend nationally, but also locally. Should I set up a separate site and optimize it specifically for local or should I just use one site for everything?” I'll tell you what you should do, Israel. What you should do is the Local Lease Pro method and go out and start securing as many GMB assets, Google My Business assets, across the country as you can because you're in one industry, which is what I recommend anyways, because you already have all the content. Right? You already know your industry. You know the keywords. You know the vocabulary. You know the pain points, right? So you can duplicate a GMB asset over and over and over again because you already know the industry.

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So I would recommend you get Local Lease Pro and start applying that method to your business right now, today, because I don't know how long that method is going to work. Google is going to close that loophole, guys. I don't know when, but it's going to be closed so take advantage of it now while you can. Okay? Good questions, though.

Does A GMB Badge Only Available For Mobile?

Try that one more time. All right. Jordan says, “Have a client who is veteran owned. The veteran-owned badge is showing in GMB mobile, but not GMB desktop. Is that just a thing on desktop?” Probably, Jordan. There's a lot of updates going on in GMB right now. A lot of new stuff is rolling out. It's constantly evolving because it's new, so I wouldn't sweat it.

What Are YouTube Silo Diagrams And How It Help Rank YouTube Videos?

Tik Tok's Bruh, I like that. “What is YouTube Silo Diagrams?” We have a course called YouTube Silo Academy that has diagrams in it if that's what you're talking about. I don't know what YouTube Silo Diagrams are, though. “How can I rank my YouTube videos and how do I embed them to get massive amounts of views?” Okay. Well, Syndication Academy would be great for how to syndicate videos. We just talked about that with Herman, right there.

So, Syndication Academy would help you. YouTube Silo Academy, it's seven bucks, seven dollars. Go search YouTube Silo Academy and go pick it up; seven bucks, that will help. Add some syndication networks in, which you can purchase from … I mean, you can join Syndication Academy and learn how to do it yourself. Don't recommend that. You're better off just ordering Done-For-You Syndication Networks, so you can work on creating videos. Right? And building a business instead of building the networks and all that. Honestly, you're much better off just doing that, but that's what I would recommend. Get YouTube Silo Academy, so you can learn how to silo your channel. It's really, really powerful, guys. And then, start buying syndication networks and stacking them on your YouTube channel. Okay?

Why Is Firefox Not A Good Idea TO Use To Keep Live Profiles?

Ken said, “I heard you mention that we need to keep our browser sessions versus cleaning them out and I understand why. You mentioned using Ghost or Browseo. Could I use Firefox in isolated containers?” Yes, I don't know how to do that, Ken, but you can absolutely do that as far as I know. Does anybody else here have anything to say different to Ken?

Marco: Yeah, I mentioned this before. Sometimes in those profiles what happens is you lose your cookies. I don't know why and I don't know how to fix it, but we tried it. We tried it because we were working on automating some of our Syndication Academy so that we could go in and do the profiles and it was just a mess using isolated containers. But, I mean, try it. Try it and see if it works for you.

Bradley: Yeah. Yeah, I've never used those, but I've heard other people have talked about using them and I'm assuming they do something similar. But, yeah, I would just test it, Ken. I prefer using … I bought Browseo when it was … you could buy a lifetime license, so it doesn't cost me. I think it's monthly now, but that's why I use it. Other people, I know, so they like Ghost Browser. Whatever, just find one and use it. That's what you need to do, Ken. I'm telling you. You don't even need to worry about proxies anymore.

Guys, if you're a tinfoil hat kind of guy, you can worry about proxies, but you don't even need proxies because it's absolutely normal for multiple devices to be connected to an IP; sometimes hundreds or even thousands of devices connected to a single IP because of public wifi. It's no longer it's an IP issue. It's a device now and by logging in through a browser keeper app, and that's just what I'm calling them, then you're logging in through a specific device that remains logged in. It doesn't matter what the IP is because it's the device that matters. Does that make sense? And it matters to accrue a history and that's what you're doing with those kind of apps. If you can accomplish the same thing with Firefox, Firefox profiles or whatever they're called, I think, yeah, that it should work.

We're out of time. God damn, we … Pardon my language, but we got a lot of stuff that we didn't get to today, guys. Holy crap. I can stick around for about nine more minutes. I got to cut it out at 5:10, so if you want to hang out with me, Marco, I'll answer a few more.

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Marco: Let's do it.

Can You Maintain Rankings If You Keep The Content, URL Structures And Navigation After Redesigning The Site?

Bradley: All right. Jordan says, “The second question, we have a client who's coming to us already ranking number one for dry eye plus major city and a lot of derivatives. She wants us to redesign the look of the site. If we only mess with the look and not the content or the URL structures or nav with the exact same site up, site ranking should hold fine. Correct?”

Jordan, I'm going to say no and the reason why is because I have done that in the past where all I've changed was a theme and then, obviously, the design elements had to be changed, but none of the content and none of the URL structures got changed at all and I've still seen dancing. Usually, it's just a very short, temporary dance because the structure of the site … what I mean the coding has changed. Even if the structure remains the same, the CSS, the way that the theme was coded, all that is different, so it takes Google a little while, kind of like Google goes, “Ah, what do I do with this?”

And then, it takes a few days or couple of weeks, maybe even the 21 day period that we typically see, but then it settles right back in to where it was originally. So if you're number one, you're going to end up number one. But what you see dancing, I'm going to say yes because I've seen dancing from just changing themes even though nothing else was changed.

Marco, what do you say?

Marco: I totally agree because I've redesigned and only the look. Right? No structure, no URL, no nothing, links, whatever. And, yes, because the CSS has links, right? You're linking to the CSS, so it communicates back and forth on what the website is supposed to look like and it's going to be different. That's what throws Google-

Bradley: The code is different [crosstalk 01:02:39].

Marco: Like you said, yeah. Yeah, it throws Google for a loop and then it comes back.

Do You Know Anything About Sha256 Data?

Bradley: That's it. Brian. What's up, Brian? He says, “Do you guys know anything about SHA-256 data where you record data where it tracks buyer behavior? If so, where can I buy that data?” I have no idea. I've never heard of it, Brian. I'm curious now, though. Maybe I'll look into that a little bit later.

Larry's up again. He says, “I just finished the two hour webinar.” Yes, it did, Larry. Unfortunately, it did. But if you join MasterMIND, which is 300 bucks; 300 bucks a month; but if you join MasterMIND, Local Lease Pro is the first course you get. If you're … I don't know if we've talked about pathways, yet. I don't know if we talked about the POFU pathways yet, but if you're just starting your business and you don't have any digital marketing income coming in yet, we're going to suggest a one-path and Local Lease Pro is the first thing you get and it's 300 bucks as part of the MasterMIND membership.

By the way, you get a whole lot more than just Local Lease Pro for $300 as part of the MasterMIND. Or you can buy it for $1,000. Unfortunately, by the way, we did just have a Black Friday sale for that for 500 bucks, but that sale's over.

Yeah, I apologize for that, Larry. The reason it went up so much is because, I'm telling you, I have not seen an opportunity in local digital marketing like I … The Local Lease Pro method is by far the biggest, best opportunity I've seen in local marketing since I started in 2010 and that is no bullshit, guys. I'm telling you, the Google … In July, when the mobile-first algorithm took affect, when Google switched to mobile index first, right? It opened up this opportunity, which is what Local Lease Pro is developed around, that opportunity.

And, again, I don't know how long it's going to last, but it is hands down the biggest opportunity I've seen in local digital marketing since I started in 2010 and so the value is there, man, regardless. Okay?

Hey, we sold it for a ridiculous price originally for that Side Hustle Toolbox because it was a collaborative thing and, honestly, it was a mistake to have done that. But we wanted to get it into as many hands as possible; of our audience, especially; so that's why we did it. Okay.

Jeff's up. He says, “Hey, guys. I'm looking at giving myself the gift of the SM MasterMIND for Christmas.” Oh, wow. Can I write Santa and tell him to bring it to you? That's awesome, man. He says, “I figure it will be a gift that keeps on giving long after Google's next algo update.” That's right, Jeff. Because whatever happens, we're going to figure out what to do next. We always do.

“Is there a waiting list that I need to get on or can I simply sign up and start participating?” No, you can just sign up. That's great, Jeff. We would certainly love to have you, man, so please come join us. That's awesome.

Ray's up. I got five more minutes. Ray says at Jordan, “I am not a pro, but a redesign.” Okay, thanks. Ray is answering for Jordan talking about moving … changing themes or design.

What Email List Service Do You Recommend?

Jim says, “Howdy, SM gang. Just a quickie if there's time. What's everybody using for email lists these days? It seems like a new service pops up every week. I'm using Aweber, but don't mind changing if there's something better with better delivery rates and reasonable features.” Okay, I'm going to just … I'm only going to speak about local marketing, using auto responders for local marketing for prospecting, to find clients, as well as for local businesses that have newsletters that … for stuff that I … I do very little email management for local businesses, guys.

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But the ones that I do, I always recommend Drip, drip.com, which is Leadpages auto responder and email automation tool. I absolutely love it. It does incredible things. Their automations are fabulous; they call them workflows; and you can do amazing things with it and it integrates with so many other applications out there, it's unbelievable. I absolutely love Drip and I tested four or five different auto responders when I was doing … I mean, I was heavy prospecting for almost a year. We're still prospecting now because we got … But, anyways.

Long story short, I tested a whole bunch of different auto responders and Drip was the one that was inboxing into the primary tab in Gmail. And it was the only one out of the ones that I tested that the emails would automatically go directly to the primary tab in Gmail. A lot of the other ones would get put to the promotions tab or some issues would go through to spam folders and stuff like that depending on your domain; if you're sending from a domain and that kind of stuff. Drip was the one that always inboxed.

Now, that's just my preference. I know we as a company, Semantic Mastery, for our stuff, we use ActiveCampaign I think as our primary one, now. But we've also done a ton of other different kinds. I am not a huge email marketer. So, like I said, I found Drip. It works for me. I've been using Drip ever since, so about a year now; maybe a little over year, I've been using Drip and I absolutely think it's fabulous. Okay? But I know ActiveCampaign is I think our primary email service or auto responder for Semantic Mastery, so that might tell you something, too. And I don't think anybody else is on that can talk about it. No, because Marco doesn't do the email stuff either.

Jordan says, “ConvertKit,” so check into that, too. I've heard good things about ConvertKit, too. I think we tried it for a company for Semantic Mastery, but I don't … For some reason, I know we ended up with ActiveCampaign.

Okay. I'm going to answer this last one for Ralph and then we're going to wrap it up, guys. I apologize for anybody above us, but that's why it pays to get your questions in early. All right?

Suspended GMB

Ralph says, “I recently set up GMB listings with different Gmail accounts, but the same business name. The only difference was that I added the city name to the business name. Example would be Fun and Play Orlando or Fun and Play Winter Garden. My accounts were suspended immediately after verification. Could the similar names trigger the suspension or something else? Thanks for the help, guys.”

Ralph, I don't know. It could be that. I don't know, but it could be that because we had one of our MasterMIND members was talking about, and one of our new members, John; the one that is in Marco's small group MasterMIND. We were just talking about him earlier.

Anyways. He had something similar happen with some GMB assets and he was keeping … He had somewhat of kind of a spammy name with the city name and stuff in it, too. I don't know if that's entirely it. I know that that can trigger. Names can be spammy, right? And if they are spammy, that can be a red flag, which means anything else that could be an indication of spam could cause it to terminate. In other words, just having a spammy name might not be enough to terminate the account. But having a spammy name and then having some other thing that is an indication of spam could be enough to cause it to terminate. Right?

So what I'm saying is when you say you recently set up GMB listings with different Gmail accounts, which Gmail accounts did you use? Did you buy them? Did you create them? Because if you created them, did you create a footprint when you created them? Or did you buy them and if you bought them, the Gmail accounts that you used to create the GMB assets, were there footprints for those?

We know because we've been using email service providers … or excuse me, email account providers to buy email accounts and we found that Google is getting way better at determining spam accounts. As soon as you start trying to build assets on a spammed Gmail address; like in other words, a Gmail address that was created with a footprint; then, they get terminated.

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They're find as long as you don't do anything with them. But as soon as you start doing YouTube stuff or GMB stuff or Google site stuff, they get terminated. Right? And so, that's why I'm saying it's really important that you either find a good provider for your email accounts or you know how to set them up on your own if you're creating them yourself.

So that could be an issue. It could be the name. I don't know what else to tell you. It could be, also … You said separate Gmail accounts, but depending on are you clearing your browser? Are you using a browser and then you clear all the cache and cookies and then, log into the next Gmail account and the next GMB asset and start optimizing? Because if so, that's another footprint. Right?

The footprint is clearing the browser and starting with a fresh, virgin browsing session every time you log into the next Google account and you're doing it from the same IP unless you're using proxies, which that, again, I just said you don't need to use proxies anymore. But if you're clearing your cache and your cookies between every browsing session and logging into a new account, you should have proxies because, otherwise, everything is being tied back to your one account and all of the activities … oh, excuse me, your one IP; all of the activities are spammy-looking activities because who besides spammers and SEOers clears their cache and cookies after every browsing session? Nobody, guys. Nobody does that.

That's why I'm saying … Ralph, I'm not saying you're doing any of these things. I'm just giving you some common things that I see that people do that causes problems and those are all things that you can look at. So best thing to do is find a good email provider or learn how to create your own emails without footprint issues. Use a browser keeper app. We just talked about Ghost Browser or Browseo. Use something like that, so that you always keep logged in to the session for each Google account. And then, I would also think about switching up your name a little bit.

You don't have to add the location name … the business in the … the location in the business name, guys. You don't have to do that, right? Come up. You can even use just this Fun and Play. Fun and Play could be it, period. Right? Fun and Play, you could use the same name for each asset. It doesn't matter. As long as the physical address is different, the phone number is different, and the URL is different, it doesn't matter if you have the same name. Okay?

Marco: And if there's no storefront and you're targeting the way that we teach to target, right? There's no need for Orlando because Google already knows that it's Orlando, that it's Winter Garden, that it's Miami, that it's whatever the freak it is in Florida. Google knows because you told Google because of the way that we set it up. I'm not going to say it here because it's in the training. It's in Local GMB Pro and it's in Local Lease Pro and that's just the way to do it. There's no need anymore, guys, for Orlando because Google is going to know what it's all about.

And then, you're going to reinforce it with the post. If you're posting, you're going to reinforce all that. Right? From the images that you add and the way that we teach to add the images, so that's just my two cents on that.

I think you're absolutely right. There's absolutely no need for a location anymore.

Bradley: That's awesome. Okay, cool. Guys, sorry I couldn't answer all the questions. We had a lot, today. A lot of engagement from you guys, today, so we appreciate that for sure. We love it when you guys come and ask us a ton of questions. It gives us something to do. All right, guys. Thanks, everybody, for being here.

We do have a MasterMIND webinar this Thursday, excuse me, tomorrow. And we got a new member, Dave, who has just been incredibly engaged in our MasterMIND asking a shit ton of questions. A lot of those will be answered tomorrow on the MasterMIND webinar.

Anyways. Come join us over there, guys. Otherwise, we will see you next week on the next Hump Day Hangouts, so thanks. Thanks, Marco.

Marco: Bye, everyone.

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What’s Your Opinion On The Number Of Google Sites To Use For Each Account?

By April

In episode 192 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the team's opinion on the number of Google sites to use for each account.

The exact question was:

2. What's your opinion on the number of Google Sites to use for each account? Is there a limit to how many you place on each one? I think Peter Drew mentioned using eight before moving on. Also, for Stacks, do you place anything else on those accounts? Seems like it might be a risk.

As always, you guys are effin awesome!

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