Why Do You Say That Virginia SEO Agency Is Bad Anchor Backlink For Money Site But Good For Gsite?

By April


In episode 297 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked why the Virginia SEO agency website is a bad anchor backlink for money site but good for gsite.

The exact question was:

3) Why did you say that “”varginia seo agency”” is bad anchor backlink for money site but for the gsite its ok? We can't use exact match keyword as anchor text?

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Does Adding A Press Release Embed Disrupt The Mirror Effect In Gsite?

By April


In episode 296 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if adding a press release embed disrupts the mirror effect in Gsite.

The exact question was:

Hey, Guys, thank you for this forum to get real-world answers to our questions. Hey, Marco, the need continues, please drop the link to help these beautiful kids get to school and change some lives. Those of us on the journey to POFO should know just $20 can make a world of difference to these kids. Please donate. This week I ask, If we add other pages to our google sites like maybe a page with press releases embedded, does that disrupt the mirror in mirror effect as I don't have that page on the money site? Is it a good idea to create a page on gsite for knowem citations?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 301

By April

Click on the video above to watch Episode 301 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



We're live. Ah, what's up, everybody? Welcome to Episode 301 of Hump Day Hangouts, where we teach you some kung fu moves to get your rankings up there into other websites out there in the search engine. But that's great. Welcome to Hump Day Hangouts. Today is the 19th of August and this is your weekly meeting for anything SEO and good stuff and marketing and everything that has to do with that related so welcome to that before we dive into some of the good stuff that we have for today, just gonna go through the list of the awesome people that we have here. Nicole, what's up Marco? How are you doing, man?

You see it. Now let me tell you about it.

That's how it makes Groundhog Day. This is my life. I can't help it. And as I always say, don't hate the player. Hate the game, as I like this place.

Again, that's it. If you don't play the game as you should, then maybe you should start looking in the right place. When you're starting out in the right place Hump Day Hangout, so here we go. But you go get some.

Let's go. What's up, Chris? How are you doing, man? Yeah, like I'm looking jealous over the marketplace. I don't know. Like we had rained the last day. So like, not too excited to your brother. Well, everything else is good. And actually, I'm a little bit excited, but I cannot talk too much about it. Because I've been working on something for POFU.

But I think you mentioned a couple of things about that later. Yeah, for sure. For sure. What's up, Bradley? How are you doing, man? Good. I'm good. I'm just trying to do what Adam usually does and drop these links on to the chatbox, but other than I'm good, glad to be here. Yeah, by the way, we're missing a core, a core member of

The team in fact we're not able to function we're just basically barely scraping by which is because he's like out there running the woods doing his stuff. So what's up, Adam? So what's up everybody? Welcome to Episode 301.

And we're going to be diving into question soon but before we go there a couple of things number one people live is coming in hot, he's going to be awesome. I'm really excited about getting that well on our way is going to be our third installment or the third slot live event although this one's not going to be in person now which guy that said this is not live so he's supposed to live online but if you want to go and get your virtual ticket, your POFU Live ticket to be attending to POFU Live, go to pofulive.com. It's an event that we put every single year for the past three years, and it's been pretty awesome. People are getting a lot of stuff usually stuff that we don't share anywhere else. Just info for live. So go there.

Go grab your ticket, we're going to be doing some fun stuff for VIP ticket holders and all of that good stuff. So go to pofulive.com. And I also believe that we have some sell happening right now. And mgyb. And we guys, yeah, and it's in celebration of national potato day. Hey, go there.

So I dropped the coupon code in the chatbox below. But it's if you go to mgyb.co is 25% off of our ys drive stacks for the next I guess three days and the coupon code is potato, my rankings all one word, potato, my rankings, all one word as the coupon code gets you 25% off of our ys drive stacks. There you go. You're gonna use me, excuse me the SEO shield, which includes a drive stack but it's the SEO shield orders. That's what it's for. There you go. Awesome. And by the way, Michael does

People need to buy right away as they can buy right now. And they need to submit the order right now how How's that? How's that working? They have a window so that they can submit basically, you know if somebody is watching this tomorrow, and they want to take advantage of the offer, but they don't probably didn't have data of their clients right away, what do you suggest?

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Well, we understand that we understand that people can sometimes get the information right away. We understand that people need time, right? For whatever reason it is, or maybe they just want to take advantage of the coupons. Well, that's fine. They can go ahead, buy, and then submit the information later. Now the problem is if you wait too long if you wait past 30 days, what we're going to do is we're simply going to refund you because we can't let it sit there 5678 months until whatever it is that you decide to do.

So get it, hold on to it go ahead and take advantage of the offer. So that the coupon doesn't expire, right because once it does, we can't give you the offer.

Then get gather the information. That's fine. Don't wait more than 30 days because then we will refund you no question. It gets done on our we know that if you don't submit your information within 30 days, you're likely not to do it. And we'll have to refund you anyway. So we might as well get rid of the problem to start with. Gotcha. So people can buy today get get get an advantage, take advantage of the coupon. And then you said, you know, submit the details over the next 30 days, basically. That's awesome. All right. Cool. So and by the way, if you have more SEO needs, if you have more delivery needs, you know, because you shouldn't be doing the grunt work, let us do it for you go to mgyb.co we have that sale going on. But there's a lot of good stuff there. A lot of stuff that allegedly doesn't work. But you know, the proof is in the pudding. We have a bunch of case studies there and more coming. So that's going to be pretty awesome as well.

Yep. Anything that you guys want to add on? Let's do this. Let's do it. Actually, we ran over last week by like, almost 10 minutes because I just lost track of time. So you guys are gonna crack the whip on me today. I tight I've got an appointment actually have to get to so. Alright, uh, let me grab the screen.

All right, sweet.

Do you guys see my screen? Okay. Yeah. All right, we're gonna start with

Is It Safe To Convert Gsites To Its New Format?

Igor. Hey Brad. The NSM team just got an email about Google changing the old g sites. Is it safe to follow to convert them to the new g site? I have been? I've done about a dozen myself this week. Seriously, I haven't even had VA is doing it. I've just because I've been tightening up projects and stuff. And so I've just gone in and click the button and made sure everything came out. Okay, Mark, I know you had some comments about that. We chatted about this yesterday. Yeah, Google has been really nice about it. They giving us everything we need. They're just moving everything over for us all you have to just click yes it. I mean, how good is that doesn't get any better than that. Now, you will

Hang on a second, well people do have to be careful about is that it doesn't turn into a 302. So please monitor your URLs, right use a redirect checker every once in a while to see what it is that Google is doing it because they get sneaky. Remember what they did with geo GL? Yeah, it was a 301. Then without any warning, it turned into a 302. Then they offer Firebase, which was a three or two that you had to turn into a 301. gotta be really careful. Google is really sneaky, right? Do they change other URLs from 301 to three or two from

what do you call it? From a meta refresh, to attend meta refresh, where then it's useless. So the only thing that I tell people is you got to be really careful. Keep track of your URLs, keep checking them from time to time. And of course, don't you do it your time should be way more valuable than to be inserting the URLs into a checker to see if it's a 301 or three or two, you should have a VA, doing all this menial work so you can concentrate on your business, growing your business, making more money.

That's the way it's supposed to be.

Yeah, what I was gonna say was a couple of things, one you brought up. Gotta be careful with Google because they're tricky about how they'll change stuff and make them three Oh, twos without even knowing. Yep, for example, what the old g sites I don't know, I haven't even checked it on the new one yet. With you know, once it's been converted to the new ones, but I can't imagine it would have changed. But if you left the trailing slash off of the end of the URL, then if you checked it in a redirect checker, it would throw to you the final URL with the trailing slash at the end of it. So like, if you're looking at a home page of the G site, and you were building links to the URL without the trailing slash, then you were actually getting a 302 redirect to the home page, which I thought was crazy.

But second of all, the new g sites are a lot like page builders are now so they're like, you know, modular and like kind of like a block editor. And there it just is a lot more intuitive than the old funky g sites. And I don't know why I've wanted them for so long because it's actually a pretty good editor now and it's a good interface. So,

How Many Videos Are Needed For A YouTube Silo To Be Effective?

okay, let's see, I got lost my track where I was let me try this again must have been from last week. Okay, so the next question was from when building YouTube silos? How many videos should be in a silo to be impactful to move the needle? I know it depends on the competition. But what should you start with five 750? And should we focus on building more in the silo or more silos? And if more silos, how many in the silo?

I got a little bit of a headache from that question.

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It just depends on it depends on you know, how competitive the keyword is that you're trying to rank for. So whatever your top-level keyword is the top of silo keyword that you're trying to rank for. That's really going to be what determines how much depth you should add to it, like how many videos essentially how many other keywords, variations, longer tail versions, that sort of thing, are you going to actually target within that particular silo? It's just like doing it on your website, right? It's the same principle. It's the

How much is it going to take? I can't tell you that because I don't know what keyword is that you're targeting. I don't know what the competition looks like. It's going to take as many as it takes. So really just it's going to it's very much like doing a silo on your website. That's why we talk about theme mirroring, and all that kind of stuff because it's, it's all the same. Creating a YouTube silo is the exact same structure. And the mat, whether or not it ranks is going to depend on you know, a lot of factors, not just the silo structure itself, but having additional keywords in there more depth to that silo adds builds more relevancy, more topical relevancy, and there are more linking opportunities from within that silo as well. So it kind of helps to power up the entire silo, the whole playlist, if you're adding more videos that are relevant. Does that make sense?

Anybody want to comment on that before I go to the second part of that, yeah, what you start with is more than one right? Absolutely.

And then it's just how far you need to go to get to where you want to be. Period.

Yep. So how many are going to take as many as it takes? I was like a lot. We used to get questions all the time about syndication networks, how many posts Do you think it's going to take for me to rank for whatever keyword now, we could always have the same answer as many as it takes to take. Yeah. So the next one is it should be focused on building more in the silo or more silos and more silos. Now, remember, guys, keep it simple. You know, you can take a top-level silo keyword, and you can create a bunch of subcategories from closely very closely related keywords that are, you know, longer tailed versions are the next level down, so to speak of that main keyword, but is it necessary to do so? That's the point-like, again, I use this example more recently, uh, you know, I'm pretty much all I'm doing now is Tree Service stuff for SEO and, and lead generation and that kind of stuff. And for the longest time, I've always built a simple silo structure at least for several years.

I used to do complex silos. But I just got over doing that because most local, most local type businesses don't need that. But and I don't know that you're targeting local, but I'm just using this as an example.

I used to always silo with the simple site for the last few years with simple silo structure for Tree Service stuff, Tree Service being the primary keyword. So essentially the homepage, but then the silo structure would be tree trimming would be one silo. Another one that would be tree removal. And then usually a third one, which would be additional services or arborist tree services, if it was a certified arborist on the, for the contractor that the site was for. And I saw I'd have three silos on the site, basically. But what I found was Google actually really considers tree trimming, Tree Removal tree cutting Tree Service, they're all synonyms. So I could probably and I haven't tested it just yet. I've got a couple of projects and I'm waiting on some infrastructure to be built and then I'm going to be testing that. But I could probably go with just one silo essentially tree services. And you because all that content is the same, however, I could create like, essentially subcategories, which would have been the silos of what I've already been what I've been doing right. So tree removal, tree trimming, perhaps arborist services, but if why overcomplicate things, why make the build more complex? Why make the content, you know, the interlinking between pieces of content, everything more complex than it needs to be, if I could just have a flat site with one silo tree services, and just have all the content, you know, properly structured and get the same results? Why would I go through all of that and so that my answer to you about the YouTube stuff is the same thing? I would rather focus on one silo and add more depth to it and have that whole silo be a lot more powerful than have a whole bunch of different silos with the month that is very, very specific or it's kind of hard to get, you know, additional supporting it Now if you've got the main category with a bunch of different subcategories and it's logical to do so. Then I would add additional you know, add create additional playlist and don't forget, you can have one video and more than one playlist, so I mean, it

If you have a kind of like a parent category silo, the video can be in that playlist. But then you could also have like subcategory silos or playlists that want. You know, the video can also be in one of those, if that makes sense. So, but just don't overcomplicate things is my point, especially when it comes to YouTube? It's really unnecessary. Does anybody want to comment on that?

I totally agree.

Okay. Very good. And I think a lot of a lot of times we try, we try to be smart as SEOs and try to you know, well, if I get really creative with my silo structures, I can get better results and it just ends up being a lot of unnecessary work. So just keep that in mind.

How Do You Set Up A Sales Tax In A WooCommerce Site?

Jason says, Hey, guys, I'm working on an e-commerce site and I hearing rumors that I need to set up sales tax for every state in the U.S. if we sell something. Do you guys know how this would work with WooCommerce? I do not because I don't do anything eCommerce related. Perhaps Marco might.

Do you know anything about WooCommerce being in taxes and stuff?

I don't know, like, I don't know how you either,

like I do, I have worked on WooCommerce websites, but that's not the part of my job that I do.

The part of what I do on that is I get traffic, the owner is kind of like the one in charge of all that guy charges, taxes and I know, on the land, like each state has separate rules, right? for buying and selling land and how much is is due at the closing. But that all gets done, it gets taken out of the total when you close the deal. It's like you never see it because it's taken out. So like how much or whether each state is responsible, whether you're responsible for collecting taxes, what you need to do is go and contact the tax attorney and have them tell you what it is that you're responsible for, whether it's each state, your state, what the rules are in each state because only a tax attorney would be the one to answer that question properly. I'm not a tax attorney. I'm not a tax expert by any means.

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So try that. I can't really help with that. Yeah, neither can I just don't do any sort of e-commerce stuff. So I couldn't help with that either. Sorry. Jason. Looks like Jason says he just joined the mastermind. That's awesome. So he says that, by the way, welcome, Jason. He says I have five websites that I need to do this syndication networks with, I need to do two of them as soon as possible. Well, I'll tell you what, as a mastermind member, you do get benefits, you know, so contact support, make about mgyb.co. So go to [email protected] after you've placed your orders, and, you know, mentioned that your new mastermind members and see if you can get two of them expedited, I don't know that we typically do that but I know mastermind members do get benefits. So Marco's, that's something that we can do is try to get it pushed a little bit.

Ah, we have other mastermind members. Also order. So how can we push everything? Um, yeah, that's why I was asking. I said if we can do something we'll try to but I don't know that we can but what do you think? I mean if it's just syndication if it's just a brand that networks you know, they get pushed out and they'll get delivered as soon as they're done that's how Jason yeah absolutely order right away. But we are improving the system. We're making everything better we're making things better right we're training our team we're trying to make things more fluid speedier so it's not as if we're just sitting there and not make trying to make things better we are

are you go and I know you guys have been working hard on streamlining stuff and all that so it will get better Pablo says Hey guys, I'm still confused with correct structure for city pages post question. One from for now top of silo on my money site is a broad category without local modifiers. If I need to cover two or more counties, I need to make each county like a separate silo or county can go after a broad topic and link back to the main silo topic example. This is one of those questions site slash Miami or slight slash appraiser Miami based on this question, how would posting look like okay?

Should You Make A Separate Silo For County And Connect It To The Main Silo?

Pavlo, I can tell you this you know I cover how I do how I reconcile those odd issues that I've talked about this many times and I cover this extensively in the mastermind I can't do it here. I can give you a very high overview like a conceptual overview of it, but I can't get into the nitty-gritty because it's something that I only cover in our mastermind, but I use tags for creating location-based silos in a WordPress website. Okay, so I use the category structure for my topical silos. But then I use tags in a very specific way to create my location-based silos so that there are no conflicts with URLs are trying to share location-based stuff categories across topical silos or vice versa topical silos across location-based categories. Does that make sense? I don't know if that makes sense or not. But I think you're talking about the oddities that occur with the URL conflicts that occur when you try to use the same subcategory across multiple categories because it's going to automatically append like a dash two dash three for each time you duplicate that subcategory into another category. WordPress is gonna automatically append to it like a dash two dash three because it has to have another permalink. And if that's what you're talking about, I learned to three years ago, probably three years ago now to build silo structure for location-based silos using tags and it's a specific hierarchy, the way that I stack those tags and everything else. That's as far as I can tell you right now.

The other way to do it was if you were going to if because remember if you're talking about complex silo structure, which you are in this case, right? Because you've got, you know, topical silos and then you want to go sub silo from that, right? So subcategories that you want to add additional content pages to or even posts at that level. Right that that can create some issues. That's why I recommend if you, if you can get away with just doing a simple silo, then and using just the post name, permalink structure, then you can stack you know, you can cross things, subcategories and other categories and things where the URL isn't going to be displayed and it shows as just domain comm slash the post slug at that level, and that's okay. But again, so So I mean, if you can get away with that, then that's the way that I would do it. But again, I can't talk specific can't show you the structure, how to do tag-based location silos or location silos using tags here on Hump Day Hangouts. I couldn't talk about it the mastermind though, but if you understand tags and how to use tag pages in WordPress, you ought to be able to figure it out as my point. So you want to comment on that at all, more.

The only comment that I'm going to make is that there are things that we reserved for our paid groups only. And it's not fair for us to give it away here in a free group. If people are paying for it, people are paying for all this information. So you people who are here free, although we try to answer as much as possible, you do have to understand is that there are some things that we can't answer, but we can answer them in the paid groups. That's just the way it is. It's the way we've always done it. We have given people what nearly six years of free information, actionable information, people have built businesses from the information we give away for free. So imagine what we give away in the free groups.

Yeah, the paid group you mean, um, but yeah. So probably just to get back to your URL question here. See, what I was talking about here is if you take a look at how you've got URL one versus URL to my point is if you've got like appraiser is your is like one of your services and if appraiser I don't know what your Real Estate or what, but let's just say it real estate. And so one of your categories is an appraiser and maybe one of them is home inspections, right?

Or Yeah, something like that, right, let's just say appraiser and inspectors, let's just use that just to show two different service categories. If you were to try to duplicate Miami, originally, if you set it up as a subcategory, as an appraiser, then if you tried to create Miami subcategory in the inspectors' category, or home inspector category, or home inspections, category, whatever, however you name it, then you would end up having that weird URL structure. That said, it doesn't really matter if you're using the post name permalink structure because you don't see it unless you're looking at source code anyways. So it's not a big deal. But again, it creates some conflicts that I just don't like to try to live with when I'm building the site. It's not really clear to me that way. That's why I like to use tags. I don't know if that was specifically a question, but that's the way I interpreted it. So next is he says based on this, how should what should posting look like?

For each county, it should be the same topic or keyword, but content should be rewritten, including local modifiers. Yeah, I mean, that's what I do. That's why I have my blogger actually create. When we're doing keyword plus location-specific content, my blogger just creates or curates a blog post that is targeting something very closely related to that topic. It doesn't always necessarily have to be 100% then but she has my I have one blogger that handles all of this stuff for me now because she's really good at it. She will curate top you know, stories that are topically relevant as well as something about the local area that you know, for the location modifier that we're targeting. And then there will be a paragraph at the bottom that has a strong call to action and it has you know, a strong mention of the product or service or the services that would pertain to what the theme of the post was about. So my point is like, for example, in the tree clients I have don't do landscaping work. However, landscaping is closely related to Tree Service stuff. Right. And so because of that, a lot of times there will be blog posts that are written about Lance a yard or keeping their somebody's resident, you know, homes, the landscape beautiful or whatever. And then there will be a paragraph at the bottom about, you know, tree services, tree trimming, tree pruning, whatever that will kind of tie that concept to the landscaping, right? And then we just optimize the SEO title for it. And then use the tag-based silos and all of that, and it's it works really, really well, especially when you use the SEO shield and the G site and you learn how to push keyword relevancy through backlink profile to your G site. So that's what I do.

And so all of the content is unique because all of the blog posts each blog post is unique because there's new newly curated content from my blogger, which is why I like it because it's all it's not. You know, one of the problems that I'm sure you are aware of this Pablo is is when you only have you know, a few seconds services? How do you keep rewriting about that same service over and over and over again, right, it gets to be very difficult to do so. And that's why I kind of got away from trying to do it that way. And I just let my blogger kind of run away with it and it creates over time, it might take a little bit more time to get the traction that I like. But once you do, you have this kind of broad width of topical relevancy to that to what your primary services are, if that makes sense. So that's what I do if you don't have that ability yet for, you know, for curating posts and that kind of stuff, then you can just rewrite stuff I've talked about having like one article written about tree removal, in my case, right. And then having that rewritten by five different, you know, as a rewrite project, as opposed to a new writing project, it's a lot less expensive, and now I've got six versions of the original article. And so that's something you could use if you're going to be reproducing keyword plus location across multiple locations. Does that make sense? I don't know if that was clear or not. Do you have any other tricks for that?

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No. Okay.

All right. And the second part of that I can't answer because that question went way too long. Anyway, so we're going to move on if we have time, we'll come back to it.

How Do You Boost A Blog Subdomain?

Bobby, Ricky Bobby says, we have a client that uses a subdomain for their blog, their main site gets decent traffic 50,000 per month. But the blog that is blogged out example gets less than 1000 per month. Okay, they are not going to change it to a subfolder anytime soon. I've recommended it obviously, any advice on what to do to boost the blog subdomain. They have a few dozen articles on there. And we were starting to work on the content consistency going forward. Now that we have our keyword research and recommendations thanks to mgyb.

My suggestion would be just to start using the subdomain a lot more right. Your syndication network should be attached to it. You should be blogging consistently. And that's essentially what I was just talking about in my previous reply or response to Pavlo's question.

About overtime, just that the blog will start to gain more traction. And you'll see in Search Console, especially as you publish more content, your total impression number will start to go way, way up. Because you'll start being recognized by Google for a lot more keyword combinations. So different types of search queries will give your site impressions. And that's actually a really good content strategy to go in the Search Console, and identify keywords that are relevant, like search queries that triggered an impression for your blog, find those queries that are relevant, that aren't ranking well yet, but are that are close, like, for example, maybe their position is, you know, somewhere between 11 and 20? Well, those are good keywords than to start optimizing for producing more content for linking back to the original piece of content, that kind of stuff to help try to boost those to page one so that you start getting more traffic. My point is, you know, adding more content to the blog is would be my first step. And then you could always do things like, you know, paid traffic to some of the posts, and then do remarketing so that you can always be bringing people back, which will probably get more visits to the blog, even repeat visits, which is really, really good for SEO also. So those would be my two recommendations from you.

Yeah, that's the SEO shield, SEO Power shield. It's all part of the system. So it's not just getting the syndication properties. It's not just logging. It's not just syndicating your content. It's powering up your shield is powering up your right your @ID. It's powering up everything that has to do with your entity. It has to do with getting your schema out there. It has to do with whatever you need to do to make the content right. So link building comes into play so embeds come into play. More link building more embeds. Press releases, link building to press release a stack the press releases if you're local, posting, stalking your posts link building into your posts, local images, guys.

We've created a whole entire system for you to do this. We just can't give you the pieces here for free.

I mean, we got to go back to that. People. Yeah, you want the system. It's in the paid groups. It's in Semantic Mastery and the heavy hitter, join Semantic Mastery. And you get a really good price for joining heavy hitter. But I like we can't give you everything we'd love to. But then there would be no Semantic Mastery, if we gave everything away for free, right, the people who have to sit and think and do all of these things have to be able to make some kind of living, right, some kind of money, get rewarded for all the effort that we put into doing all of this.

So having said that, it's the system ads, ads work perfectly well. If you do them the way that we say do. Don't just go out and run any kind of ads that may or may not work. Use the system that we've set up to make the ads work. Use the system which we've created the

We make everything available in mgyb.co. But if you get it without really understanding what it is that you're doing, then you're actually doing yourself more harm than good, because you're leaving so much power on the table, so much power that you could be using.

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And that's a good point, you know, press releases. I've shown this in our Facebook group, the SEO tutorials semantic mastery Facebook group. Somebody was asking a question about press releases. Well, it was more of a comment about how they read some article on some blog about our press releases doesn't work. And so they were just relaying that information. And there was started to the discussion, a thread. And one of the arguments that the person that posted the question or the statement really was stating was, well, you guys are all saying they work, but I want to see proof. Right. And so I just took a screenshot of Google Analytics of just one project that I'm working on, that shows referral traffic. And it showed press advantage, right, which is the press release releases that we primarily use. And it showed for a 30 day period, I think was 287 or 267 visits directly from press advantage. So don't discredit that either, like again. And that's all part of what we teach is like the same content strategy. So in your blog, that's one of the best things one of the strategies that I use, consistently, almost exclusively now is we publish blog posts for clients. And as soon as a blog post is published, not always a one to one ratio, depending on what their budget is, but we will publish a press release to promote the blog post. So every time a new blog post gets published, we have a press release that links back to the blog post. So we're driving traffic from press advantage domain as well as a lot of you know, other news-type sites when it does get traffic press advantage tends to drive the domain itself tends to drive quite a bit of traffic, but that sends traffic to that newly public blog posts plus it builds a bunch of links to that newly built, newly published blog post. So it's really, really good for building up the SEO value of your blog as well as driving traffic to it, which is what your original question was, is how to get more traffic to the blog. So that's another great part of this strategy that we teach. Yep. So it was a great question.

Is It Harder To Rank Gdocs Than A Gsite?

Babies up with a list of questions just broken up this time a little bit. So maybe you're getting better. Hey, guys, if I want to rank some Google property only, say a G doc and a G site? Is it harder to rank g docs than a G site? I have. I mean, for I guess I haven't really set up any specific tests for that. But I tend to just focus on the G site because it has a lot more functionality than a G doc. I don't know if one is harder to rank than the other what say you, Marco

would rank better.

So let me see that again. If I want to write some Google property on these, the G site because it is going to get all the power from the embeds the duck might rank faster originally. I like at first, but then the G site for sure will take over. Yeah, no, yeah. But that'll convert better, won't it? The G site will convert the dot some of the dots will rank right away. But the Gsite over time, it's so powerful. And you still get leads from that Virginia. Right? Yeah, he's still occasionally. Yeah. So I mean, the proof is in the pudding.

Is It Faster To Rank Google Properties Than Building A Shield To A Non-Google Property?

Is it faster to rank Google properties than building a shield on a non-Google property? Of course, it is. It is. I mean, it's crazy. Because you get well you can just here's the thing, even if you're ranked trying to rank a non-Google property like so you got a self-hosted website is your main money site. You can still do all the same things to the SEO shield. That and that you would if you made the Google site, your primary money website.

It doesn't really matter that because that's the whole point of the SEO show, right? It's to create a shield around your money site. So all the things that you're going to do to that g site, if the G site was your primary money site, which will rank very quickly, you can still do all of that to the G site as part of your SEO shield when you have a self-hosted money site. So a non-Google property money site, because you're not going to actually touch your non-Google property money site. with anything other than the SEO shield, you're doing all your nastiness out to the actual SEO shield. So my point is, why not have both unless it's just you don't want to go through the trouble of setting up a self-hosted website and all that other kind of stuff, which I understand that so for example, for some lead gen assets, there's no reason for to set up WordPress stuff if you're just doing like a single location, lead gen assets and you're going to do a bunch of them. You can get away with 100% with just GMB assets and the SEO shield assets and you can use the G site as your primary money site and the GMB website the two of those countries if combined, and you'll do incredibly well that way. So again, but if you're going to be building a brand, there's in my opinion is no reason not to create a money site because you can still rank the G site before the money site ever ranks and still get the benefit of it. But you're building that brand back to a domain that you have more control over. That's, that's my take on it. What do you think?

You know, it's still effective, Google will say no.

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But we see all these lawsuits as we see all of these things where Google prefer Google, over anything else. And we've proven it's not something that we're just saying. And it's not just us giving you theory and concepts and all of these ideas that are nothing. We're giving you facts. We're giving you something that we actually showed on a webinar, how Google trusts itself above anything else, and because it trusts itself over anything else, it passes PageRank to itself, and it ranks its properties over anybody else's. We see this time.

And again. So it stands to reason that if you build up your Google ecosystem, it's why we're in there in the first place. The whole idea to start with was Dr. Gary and I said, Google prefers itself over anything else. And we went from there, we set up, let that's the scientific method. You start out you have a hypothesis, it's a sentence, then you say that you ask a question. Does Google really prefer itself and why? And then you go out to prove it. And we did. And not only did we prove it, but we also showed it live. It's not as if we just go we don't we don't hide that we showed it. How it is that Google prefers itself over anything else. So guys, understanding this, why are you not taking all of that power? and using it use Google was my original concept and idea, use Google to rank in Google?

But at least to be said,

How Do You Determine What Link Buiding Campaign To Use And Determine The Competition?

there you go. Next question. Say you are getting into a new niche. How do you determine the link building? We should use it? What is low, medium, hard competition? Which tool? Do you determine the competition?

Well, I mean, for me, I use a number of different tools. So it really doesn't matter as I use for bigger projects. Now I'm using a digital marketer toolbox which is network empires towards a bit expensive, but you can also use stuff like sem rush and things. But honestly, what I do just to be what I do is I figure out what I how much relevancy I need to create with you on page right first, that's, that's always what I do like to do, am I going to need a lot of content Am I going to need to have proper, you know, how much content do I think I'm going to need so I always start with on-page but once I figure out what my plan is what I think is going to meet or exceed or meet and exceed whatever the competitors are in a particular space, then I set out to build that as far as the link building and everything. I just go by with it.

Exactly what you know we always talk about here, which is I do a ton of content marketing from the site through the blog to a syndication network, total SEO shield built around everything, I do a lot of press releases, which always link back through the blog posts mainly back to the back to the site. So that's where I get most of my link building done and besides link building to the directly to the SEO shield through MGYB. Now, for most projects that I'll start with a big link building package, so you know, the competitive What is it the Nitro I guess we call it the Nitro kit or the Nitro pack, link building just to kind of seed everything right off the bat, but then I just get into a regular schedule of doing either embed or link building or embeds plus link building. And now and I usually go with just depending on how competitive it is most of the local stuff, I mean, isn't super competitive. So I'll usually go with the starter kit, link building package or embed, you know, embeds plus link building to the embeds and I'll just do that on you know, monthly or sometimes even by me

Monthly schedule depending on whether, you know if I'm ranking really well or where I want to be, then I really there's no reason to just keep hammering away at it except for maintenance link building, which is, you know like I said, might be once every six weeks or every two months, or something like that, but I just how many links are going to take as many as it takes, right?

So it's just it's about the initial setup and everything and waiting for that Google dance to stop, which sometimes goes on a lot longer. And I think that's the entity established. Go and Marco can talk on this speak to this, but I think it's Google trying to establish or understand the entity itself when you first set it up because I got a treat care project that I've been working on and sharing in the mastermind. That's just taken a long, long time for me to establish the brand name, like, you know, really solid but I think I'm finally there and with that particular thing, but what I'm saying is once you start getting past that, and it took shit like 10 weeks, it's been dancing a lot, but I've also been noticing really aggressive with the content marketing and link building through press releases and everything. So I think that's kind of along the Google dance. My point is, once you get past the initial Google dance, then it's a matter of just monitoring Can I continually content market or do content marketing, excuse me, so publishing content, but then it's just a matter of link building and embed, to try to get the desired result that you want. I can't tell you which levels to use, because I just told you my plan, which is just I come out swinging hard, you know, come out with a lot right up front, just to initially seed the whole ecosystem that I've built. And then from there, it's just more of an ongoing the tortoise, the tortoise wins the race type thing where I just constantly publishing new content and constantly powering up the SEO shield in strategic locations to get the desired result. What do you say, Marco?

Ah, man, and

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yeah, it's an excellent question. But that's, that's the

How It is, isn't it?

I'm not sure how much to add to that. Okay. Good enough. So we got another Marco on he says, Hey, I'll ask Will you guys be offering a coupon on national pasta day? Maybe lots of people will be looking forward to that, too. If we did it for potato day, we'll probably do for pasta day as well.

That's another reason another excuse to send an email right?

out of that gate. Can you hang on a second? Because just to go back to that, on how to define the competition, or how do you know, I use Jeffrey Smith's method. I look at competing pages. And his it's pretty accurate. When you look that up in Google, right? When you Google it and you look at the results, that's usually a pretty good indication of what you're up against. So I mean, if you don't have it, I suggest that you go for the ultimate SEO Bootcamp, the best on-page training that there is I don't care who says what, I agree, he rocks it. He kills it.

And I'm doing a lot of AdWords or Google Ad stuff now to a lot actually. And that's something else that I determine what my SEO competition is not always the case. But in the local niches that I'm in, it's, it's pretty accurate. If my cost per click for a particular keyword is quite high, like and it changes by location to right, then I know that that keyword is probably going to be a lot more competitive SEO wise as well. And I think that's only logical. You know, and I don't know that that's universal across the board for all keywords. Some see, maybe cost per click is very, very high. But the SEO isn't so competitive, I don't know. I'm just saying like for Tree Service stuff, which is, again, primarily almost all that I'm doing now. If I'm in an area, like for example, I've got some lead gen stuff going on and like Oklahoma City, for example, for Tree Service stuff and then others, and Fairfax, Virginia, Fairfax, Virginia, I might pay $35 per click for tree removal near me, but I might only pay $12 in Oklahoma City. So my point is like the keywords it doesn't necessarily mean that the SEO is going to be you know, three times harder in Fairfax, Virginia as it would Oklahoma City, Oklahoma, it just typically means that the higher the cost per click, what I found is the more people that are bidding on those keywords are also paying for SEO. So it typically means you're dealing with more competition and I and again, I don't know that that's universal across the board, but I found that to be the case for the niches that I'm in

MGYB Support Question

Okay, next is Nigel what's up. Nigel he says hey gents, you were the best I wanted to give you money but now I'm about to be potato paid. That said I need help to get an order in so I can over-deliver for a new client just need some guidance on getting this order correct. Let me know your best route to do this. Right. Okay, so he must be this is it down here. I'll come back to Ricky's comment here in a moment is literally timing is perfect with a discount. Thanks, Bradley. I will also be taking you up on the calendly booking we discussed weeks back, as I have been getting real referral interest from SEO for luxury real estate niche and believe the SEO shows 100%. But I feel that I need to use this first experience to document the onboarding process and get the solid testimonials from my referral client and then have them as an ambassador, which is already working for other services. Yeah, that's fine. I do I made that offer to you, it still stands. So whenever if you've got the link, if not just pm me on Facebook, and I'll give it to you again. Whatever guidance you can give me or who to speak will help. I also will send you a quick video explaining if that's better. And just so you know, I did contact support first to ask and they told me to reply before I asked but didn't hit reply or hear back excuse me email could have gone to spam or deemed such please let me know. Thanks, guys. Yeah, as I said, I don't think we're connected on Facebook. Just reach out to my pm.

And I'll get something scheduled with you because I know we made that offer to a few months ago. Okay. And you've been around for a long time. So no problem. Thanks.

Ricky says not a question. But when people ask my boss, how many does it take to do X, he would say 10 to the 12th. That basically means 10 to the 12th power, which is a trillion. He used to tell us, it doesn't matter how many it takes, when it works, you'll know but be prepared to do as much as it takes. The only time that question is relevant is if you don't believe in the strategy. If you know the strategy works, it doesn't matter how many it takes. We'll keep doing it until it works. that's a great way that's a much more extended version of as many as it takes, but I like it.

It's pretty good. We should copy that somewhere.

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Alright, so Marco says like I understand a little No, none of what you're all talking about. But I think your free content can help and that your team seems pretty cool. Okay. Thanks, Marco. Appreciate that. Next, Ricky says to be clear, we won't mind paying for the services.

What was he asking about? The National potato day, but I don't know what it was.

Do you want I mean, we have training on the SEO shield, the SEO, the SEO shoulder the SEO power shield. I can't remember the name of the website, Rob put that up for free. It doesn't get any better than that you can join heavy hitter the free section, tons of resources in there man, tons of free resources for you guys. The free SEO group this you have tons of stuff feedback.

So you can go to a heavy hitter club slash SEO shield or just go to because he set up a redirect the SEO shield calm. And I'll just put both of these on a notepad file so you can see them on screen.

The other one would be HTTP books, that's too many.

And it was the SEO shield.com.

Okay, so if you got either one of those specifically Marco on who was asking the question, then you can download them or opt-in or whatever for SEO shield training, which will explain to you what it is why it works and not and you know where to get it and all that kind of stuff. Okay?

So those are our methods Oh, by the way, you can also go here I still didn't get the damn solid training done because I had another project pop up in the past week that I had to attend to. But if you go to semantic mastery comm slash process, you can learn much more about these are the training videos that I did, specifically for the semantic mastery process, which is what the SEO shield is built around, and all the different components and why we do what we do doesn't give you the how it gives you the way if you want to how I point you in the where to find out the how you know where to purchase the training products or join our mastermind, that kind of stuff to where you can get the how, or you can just go or we point you just to go get it done. It's mgyb so that you can spend your time building your business and generating more revenue instead of doing the execution of these processes. That makes sense

So either any of these right here will help you to get a much better understanding of what it is that we're talking about. Okay.

All right, we're gonna keep moving.

Unknown Speaker 48:12
The blog subdomain site, should we do the shield that the blog? Should we do the shield to that blog subdomain or to the main domain? Well, depends on both right and the Brian period, right, which when you build that you build out the brand, the subdomain is a part of the brand. That's right. But it's separate that you can't separate that. You just have to do it. Right. You have to connect one to the other. It's right to get disconnected. Does that a disconnect? Is that a separation? Yeah, the parent. It has a bit has a child, the child has a subdomain that the child has a parent is the main domain.

Right? So again, your primary URL, in this case, I would make the root domain, but you would include the blog URL and the building right

Just like you would your syndication network properties, so that that's also being included with all of your drive stack files that are being created your G site, everything you see your blog is going to be constantly linked to and you remember from your primary route, you're going to have a link to your blog. So you're going to be transferring power through that anyways, to back to your blog. But just remember, you're probably my opinion, your primary domain, your root domain should be your primary asset for the SEO shield. But you include the blog subdomain URL in the additional URLs that you're going to submit with the order like your syndication network properties, for example. Okay. So there you go.

How Would You Deal With A Competitor That Is Using A Location He Does Not Occupy?

Aaron says arrived late and needs some advice. One of my main competitors is using a location that he does not occupy the property sold last week and he was never located there. Is there something I should or could do about this? Thanks. Yeah, just out SEO and that's what I would say. I mean, I know there are people that will tell you that Yeah, you can report that and all that kind of stuff. I don't do that. I just think it's better Karma I understand even if they're spamming and they got you to know they're winning just outperform them and that's just I don't do negative SEO I don't report shit like that I just don't do it. It's up to you whether you want to you certainly can go that route I just don't like to do it because you know what goes around comes around and I would hate for somebody to do that and I've had it done and I don't like it so I wouldn't want to do it to somebody else and that's just my opinion. And your comment no you know you know I agree I out power That's it. That's it. That's what we did with this guy. The new client that I took on exactly what we did. We just blasted him out of the waterman. Now we're after first place for the keywords. He had the knowledge panel. No longer got the knowledge panel. That's the type of thing you do. You don't go negative. Just hit it harder.


Yeah, Austin says I'm gonna have a header club. If I join the mastermind. Is there a discount for either one? Yes. As far as well. Yeah.

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If you're in both there's a discount, right Marco.

If you join the mastermind we will give you a steep discount for as long as you're a mastermind member if you leave the mastermind then heavy hitter goes to regular price you can only have the discounted price and heavy hitter if you're still in the mastermind.

There you go.

Austin dawn I've been trying to talk you into joining the mastermind for some time because I know you're in the real estate industry as well. So

Jason says again Hi guys, I look forward to working with you all in the mastermind group I need to order the keywords in the shielded package as soon as possible and do it Jason quarter the damn thing and yeah if you got any questions Jason the mastermind you know you get a hell of a lot more access to us there's no doubt and as we talked about I think I talked to you on the phone last week actually. Remember to use the question form and the mastermind you'll know where it is because it's in the mastermind. If not just post a question, I'll send the link to you in the mastermind. But yeah, make sure you use that too because we'll dig, you know, do deep dives and webinars for whatever it is that you want to discuss, have us look at as you know, analyze whatever it is you want to talk about. We do that stuff in the mastermind. So look forward to working with you as well. We're almost out of time. We got a couple more.

What Value Do You See In A Set Of Twitter/Facebook Accounts That Retweets/Share Items Via IFTTT?

Next is Hey, fellas, what sort of value do you see and I set of Twitter Facebook accounts in the geographic area of my client that are used to be IFTTT to retweet share items coming from that client and probably other area businesses, so as not to look suspicious? Yeah, I mean, it may help. I don't know, I just don't go through all that trouble. It may.

I mean, I think social signals from real accounts where there's a real activity that generates traffic, so click-throughs. Back to the target URL, not just these I don't think just the sharing. I don't know I haven't done any testing on this. Like specific testing, social signals in several years now, many years now, probably five years. But traffic, referral traffic from social networks is very powerful for SEO. So if you had real people engaging with those profiles or pages or whatever it is that you're trying to set up on social accounts, where there are real people engaging with that, even if it was automated on your end, but other people were engaging with the automated content, which can happen. And then they were actually clicking through and some of the posts that were being shared to those, you know, the links that were being shared and that kind of stuff that can have an absolute effect. There's no question. I don't know. And I may be wrong, but I don't know that just social signals in and of themselves produce any results anymore towards SEO at all. But real active engaged accounts that those share URLs on those accounts will get clicks from real people. And that does help because it's referral traffic. So I don't know Do you have any different data than that, Marco?

No, no, I don't.

So, it depends on what you're doing then really, I mean, if you like, here's an example where we were talking about David Nelson's RSS masher technology, which can build these beautiful automated auto blog type sites that will start to generate real traffic because a lot of them are like new sites and we've got something that you know, we're working with some somebody that we're going to be bringing, perhaps bringing to you guys' attention in the coming weeks or months. We're starting to test with it now actually, but it's something very similar. We're RSS mashers that could complement it. But my point is creating like these traffic-generating sites that have relative route relevant content, either by topic or by location, that can be used to drive real traffic back to, you know, our own properties or own assets that we're trying to rank or clients or whatever. And, you know, if you have built these sites that start to generate traffic and they start pushing clicks the nose that's very valuable. So it's the same thing with social media accounts, if you even if you automate it in some way, shape or form, as long as people are engaging with the content that is being generated by that profile or that page or that account, whatever, then I think there's value to it. But it's, you know, how much trouble going through to set all that up. That's why I typically just don't do it. Okay, okay. All right. So here's the thing, Google said that it doesn't take a look at social signals. Okay.

And this is where we have to separate the bullshit from us fact.

What are they really saying?

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What they're, it could be true that they don't pay attention to the social signal itself, or a social signal, as whatever that concept could possibly mean. What Google pays attention to is a link because guess what, everything in Google the foundational principles in Google are links. Everything is built around makes the button cannot get the variables that it needs for the algorithms unless it travels. And traveling quotes unless it goes through a link from one server to another. That's what's happening. So let's look at this the way that you're supposed to look at it. Let's look at this, as I always tell people, scientists, and what's actually happening. Google is sending a signal from its server to another server through a link a hyperlink into an HTML hyperlink. It's going through an IP, whatever it's going through, it's going to that server, and it's looking for something specific. It could be that it's going to as a social media property, whatever the hell it is, that is going to, it's been coded to pick up this I call it a signal. Let's call it donuts. It's been coded to pick up donuts through those links. And it's been coded to look at Brown donuts, white donuts, jelly, doughnuts, whatever chocolate-covered doughnuts, whatever you want to call it. All right.

And if it finds those, it brings them back and tells Google Hey, I thought, it fills in on the variables, hey, I found these. Now, let's go back instead of donuts, let's just call it, they looked at the LinkedIn, they saw a person, click on the link, the person clicked on the link that and they went to your website went to what Google's Following this, they went to your website, and they filled out a contact form, you think that isn't gonna trigger any part of Google at all? Do you think that's not gonna matter?

Call it whatever you want, call it. Fuck Google, like I always say metadata will say they call it what you want. But Google is seeing that whole client transaction from beginning to end. And you really think that doesn't make a difference when Google sees that transaction goes take place from beginning to end.

Looking at everything looking, especially on YouTube, and in Google ads, because we know that Google pays special attention to the people that they send you. Do you really believe that these don't matter, call it what you want this I call it a social signal. call it anything you want. We know from our testing from everything we do from everything that we've been covering from all of our client work from all of our businesses, guys, you got to understand that we're not just Semantic Mastery. Marco isn't just mathematically I have businesses, I've other businesses that I run. I have clients that I work with, I have so many things that I'm into, I don't know how I have time in the day to do them all. But this is Semantic Mastery, just a small part of what I do. But everything that we show in Semantic Mastery everything that we give, you have to hang out, heavy hitter club, the free SEO group, and Facebook, every bit of information that we share has been tested because I'm not gonna risk my businesses. I am not going to risk my client's businesses. On theory. We go we set up the theory we formally the hypothesis, we ask the question, we go out and use the scientific method. It's very simple. And then we print back the information that we said, we know that Google is tracking that person. Why in the world would there be a pixel? Otherwise?


Alright, so last is not really well, I guess it is a question, Aaron's comes back is replying to his previous comment about a competitor, not trying to be whiny. But when people are deceptive, it makes it bad for all of us if a business doesn't have a real address, shouldn't they be sad? Yeah, no, I agree, Aaron. And here's the thing. If you're talking about a storefront type of business that is using a fake address, then I would, I mean, maybe I'm wrong here. But I would think that it would get reported by a pissed off customer who went to Google Maps to try to go to the storefront business, and they go to a building that's empty if that makes sense. So I've always talked about if you're going to do spam Google Maps listings that you should only be doing surface area just type or excuse me, surface area business type of Google Maps listings, because, you know, like a contractor, plumber that goes to other people's, you know, to people's homes or buildings, or offices or whatever to do plumbing work, they can hide their address. So nobody's gonna is clicking driving directions. So I don't know, Aaron, if it's if you're talking about a service area type of business where customers should be going to the location, then I would expect it to be terminated rather quickly because people cussed pissed off, customers would report it, unless it's one of those odd situations where it can be a service area business, and a local business or storefront business. And then if that's the case, where primarily that's a store, if it's a service area business, then that you know, might be able to get away with it. So I don't know again, I just still don't do it. I still don't report other listings. I don't negative SEO. I just don't do it. Again. It's a karma thing and I just don't want to invite that into my life even though I've had it happen to me in the past I've never felt vengeful enough to want to do it to others that's just my opinion so again you're entitled to yours and I'm not knocking you for saying that you want to report it fucking report it then you know that's, that's on you buddy. And I'm not knocking you for it. I'm just telling you I wouldn't want to do it myself. That's all I'm saying. any follow up comments to that Marco? Karma is a bitch call it what you will. Anything that you do can and will come back to me and look, go, and power up your shit.

That's my recommendation you do whatever the fuck you want. I mean, you're a grown person. I can't tell you what to do.

But I definitely would not report shit I would just go get rid of it out the power that's what you do. Not negative never ever. I've never ever done I've come really close.

Some piss me off that much where I was gonna blast him and make him appear for like some porn term. But then I

You take a breath and say, okay, it's okay. It's okay. Let's just move on and make money. Yeah, I agree that energy can be spent making money.

So, again, they're good questions. But yeah, no, you could encourage a pissed off customer to report them. I don't know. All right. Thanks, guys. We'll see you all next week.

We appreciate everybody being here. And don't forget the potato. My rankings are your coupon code for SEO shields for 25% off. It's only I think for the next two or three days. So take advantage of we can see you guys all right later.

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What Should You Do With A DeIndexed GSite?

By April

In episode 288 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what should you do if the GSite is deindexed.

The exact question was:

Also ordered a MYGB linkbuilding package to a Gsite and it appears to have been deindexed. Is this something to worry about or do you think it is just a google dance and will settle with time. Thanks again.

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Is It Okay To Add Another Page When You Mirror The Gsite To The Money Site?

By April


In episode 271 of our weekly Hump Day Hangouts, one viewer asked if it is okay to add another page when you mirror the Gsite to the money site.

The exact question was:

Good day Gents. Thank you Marco for the amazing charity you have started to help kids and by helping them helping their families to have a pathway to a better life. Thank you also for the charity series of webinars they are very helpful. The question for today for me is when you are mirroring the gsite to money site is it ok to add other pages that are not on money site? I like to embed my videos from youtube twitter and facebook but not money site only a page on my gsite. Is that ok?

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Can You Embed The Website Pages In The GSite When Mirroring?

By April

In episode 262 of our weekly Hump Day Hangouts, one participant asked if you can embed the website pages in the GSite when mirroring.

The exact question was:

When mirroring the main website to the gsite, can you just embed the website pages onto the gsite pages? Or is it necessary to copy & paste the content for each website page onto the gsite pages?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 262

By April

Click on the video above to watch Episode 262 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 262. Today is the 13th of November. And I don't know if anyone else knows this. But apparently there's something called Black Friday at the end of the month and Cyber Monday. Apparently there's some sales or something going on. Well, we've got something even better to kick it off. So make sure you keep your eyes and ears open for that we got some good stuff coming and it's going to be free. We're not going to even require an opt-in but more on that later. Let's talk to the guys real quick and then we got a couple of announcements and we will dive into your questions. To start on my left here, Bradley, how you doing today?

Bradley: Good man hanging out, working hard, instead of hard-working.

Adam: Are you going to go like a TV writing this weekend? Or is it now

Bradley: I've got my daughter this weekend. So it's her weekend but uh, December 6 that weekend. I'm going to my favorite spot Diamond Southwestern Virginia again for the weekend. Actually I'm going on the fifth for Thursday the fifth so looking forward to that although it may be cold it should be fun.

Adam: Nice. Nice. Marco speaking of weather How you doing man?

Marco: Man, I'm starting to get cold down here. You guys are sending your cold it was almost 65 last night. Oh ridiculous. Stop it. Arctic Well, whatever you want whatever you guys are doing up there Stop it. We don't want it.

Adam: Well, speaking of cold Chris How you doing?

Chris: I didn't know like. There's nothing to complain it's cozy warm and that was out today and it was sunny. Yeah, life is a good man.

Adam: Awesome. Hernan and Hernan, you still you're in Miami, right for a little bit longer?

Hernan: I'm still in South Florida. Yeah, I'm still here until Saturday, actually, when I'm flying back to Buenos Aires.Excited to be there. They're going to be spending the holiday season with family. But also exciting for next week and the week after, which is going to be Black Friday, so that's gonna be pretty cool too. So that'll be here.

Adam: Outstanding. Yeah. Well, it's good stuff. And I'm happy to be here in case anyone wants to know, the weather is just fine. It's like 70 I guess. I don't know.

Chris: Quick question, Adam.

Adam: what's that?

Chris: Are you guys celebrating 11th of November as well?

Adam: Um, no, is that a thing?

Chris: I didn't know. Like, I noticed there was were all kinds of like online sales on the 11th of November. So I was actually quite surprised.

Adam: 11 11 maybe just like making use of the numbers. You know, right. Fair enough. Well, I missed out on that since

Bradley: it's just like every year, people start putting their Christmas trees and decorations up and the station started playing Christmas music earlier on earlier every fucking year. So I imagine Black Friday starts getting earlier on early every year now to so jet rise.

Adam: So real quick if you're new to us, welcome. You're in the right place. You didn't end up on the weather channel or discussion of holidays. You are in fact at Hump Day Hangouts and we're going to answer your digital marketing questions shortly. But just so you know, you're in the right place, you can always ask your questions on the page, unless of course, it's broken and you can't get to the page like people were doing today. In which case come back in a few hours after we unscrew up our technical issue and come back and answer your question whether or not you can make it live you can always ask your question. We encourage you to be here live so you can get clarification or asked or gets more information from you as well as occasionally we do some fun stuff like giveaways. But you can always catch the replays on YouTube and get your answers that way.

Secondly, if you haven't yet grabbed the Battle Plan that is your next step, head over to battleplan.semanticmastery.com for a repeatable process, everything from new websites, age domains, YouTube channels, whatever it is going there and past that. If you're ready to grow your digital marketing business then you probably want or you should want a community that includes fast access to real-world info and that's what the mastermind is all about. You can find out more at mastermind.semanticmastery.com. And for everyone, no matter where you're at and ourselves included, we recommend getting stuff done right. You build a team, you build processes, you outsource and you get it done for you. And that's why mgyb.co exist you can head over there and get our way as to drive stack, syndication networks, press releases, link building, embed all sorts of stuff with some really, really kick-ass stuff coming here in November wink, wink Black Friday and then into the New Year. We got some good stuff coming.

Marco: I have two public service announcements. Adams Sorry to interrupt.

Adam: Yeah, let's do it.

Marco: Black Friday will be on Wednesdays from now on. I just determined that. And to all joking aside, we always say that be and the mastermind has its privileges. Well, I've been personally working really hard and incorporating some really not gonna say what it is, but some just some really neat things into the Mastermind to make the user experience to and to make people finding what they're looking for. To make that way better to improve the experience so that people can come in and find exactly what they're looking for, where it is, you know, so whatever it is that you're trying to find, Marco will talk shit about Google on and I can't remember when Well, it's not finished, not 100% because there is artificial intelligence involved. And interestingly enough the world is the SEO world is an uproar because of BERT, and we're actually using BERT in the Semantic Mastery Mastermind so again, mastermind being a member of the Semantic Mastermind does have its privileges because you're first to get everything that we do business building and ideas and concepts, and all of these different things. Hey, on tomorrow's mastermind webinar will be talking about BERT and AI and what it is actually, because you see all of these discussions and all of these forums and then all these Facebook groups, and nobody has an I'm not going to drop an F-bomb here. Nobody has an effing clue as to what it is that they're talking. They don't know what BERT is. And all you have to do is go into the documentation to see what BERT is and what it does. And you'll know that it's absolutely nothing to worry about. Absolutely nothing because of the way that we teach you how to do things in the Semantic Mastery Mastermind. So not only does it have its privileges in that we give you cutting it and anything that we can do to make your Your life easier to enter to make, whether its clients whether tank, whatever it is, it's there and we give it to people but it's also we try to make your life easier. We try to do all of these different things. Because you're a member of the Semantic Mastery Mastermind. It's included in the membership fee, nobody will have to pay extra for all the work that went into the back end of the mastermind to make things so much better. So, I'm sorry, it seems like it's a pitch fest for the mastermind. And I should be pitching the hell out of it. Because it's so good. We get testimonials time and again, of how well our stuff works. And so yeah, we should be here, tooting our own horns and singing our praises and whatever. I'm not going to go into that anymore. Just I'm just letting people know if you're in the Semantic Mastery <stermind, be there tomorrow and see just how much we have improved the learning experience. Let's call it

Adam: Amen. got one more to add on to that you guys are now made a post believe on November 4 about big news for Bradley. Bradley is going to be putting together some training, we decided based on the response. There's still a little bit of time if you want to get down on this, and what it is, is step by step program on how to grow, grow a massive brand using YouTube and GDN, Ads. And, you know, we just want to engage, because we have, especially Bradley didn't want to be putting in a lot of time and effort doing the training, you know, right leading up into the holidays if people weren't interested. But so far, we've got 71 comments, people interested in early access at a hell of a discount. So I'm going to put the link in if you want to get in on that. Just comment, leave a GIF or a comment on the Facebook thread and we will be in touch with you shortly. We're going to have some information that information about that going up. Hernan says let me in I think he got booted from the from Hump Day Hangouts.

Bradley: He's back in

Adam: Alright, well, guys, with that said, we got anything else before we get into questions here.

Bradley: I'll just give a little update on a couple of things. Number one, we've got anybody that joined Local Kingpin, which was the Google Ads training for using search ads for lead generation. That's going to be an update webinar on Monday. Because the interface has changed so much the principles, the method is still pretty much the same, though. There's just some slight differences that I'm going to cover. And the interface, Google Ads interface has changed a lot. Plus they've got a lot of new or improved features, such as automated bidding strategies and things like that, that I used to suggest never to use, but they've gotten so much better over the last year and a half, two years because of AI and it's so much better. So artificial intelligence. And so we're going to talk about that slightly plus any questions that anybody has So that'll be Monday, it'll be probably only about an hour long. That's just for me to give an update and answer questions. So if you're in Local Kingpin, I encourage you to get signed up for that.

Also, the Google Ads course that Adam was just talking about, that I'm going to be starting in two weeks, I think it's one and I say we're going to do that. I think Monday, the 25th is going to be the first webinar and that'll be about 90 minutes, maybe longer if there's, you know, a lot of Q&A at the end, and then December 9th, and that's going to be a two-part deal. The first one will be about YouTube ads and how to use that for branding. And for not not not so much lead generation it will produce leads, but it's not a direct lead generator, it it will but it's more about branding, and also driving relevant traffic into your digital assets. So your entity essentially. So we're going to talk about YouTube on the first webinar. And then on the second webinar. Again, that'll be December 9th. We're going to talk about using the Google Display Network. So it's good Google Ads training specifically for YouTube and the Google Display Network for setting up branding campaigns which works incredibly well for both building brand awareness but also for generating relevant targeted traffic from specific audiences from specific geo locations if it's for local into your entities, your digital assets for a particular brand which is great for SEO. So it's a way for using Google ads to not only produce relevant traffic but improve brand awareness as well as help the SEO that your any SEO work that you're doing, because you're driving relevant, targeted traffic from known audiences and Google to your SEO as your assets that you've been doing SEO work on. And that takes care of ART right – relevance, trust, and authority. Google understands that that's that recognize that traffic is an activity. It's relevant because it's from known audiences and specific geolocation if that's if it's for local you can target by geolocation, and it's also trusted, trusted and authority trusted traffic because it's coming from Google's known Google's audience buckets. And essentially, so it's going to be it's very, very powerful. I've just been crushing it with Google ads for clients over the last several months. And it just works really, really well. And I've been using them for my own business as well. And it's, it's just a great, great strategy. So that said, it's, um, it's going to be a pre, like right now you can get in for like, the pre-training special or whatever, where it's, it's a third of what it's going to be once I'm done recording those webinars, it's going to be packaged up and sold for probably 300 bucks, or right right, right around there. So if you want to get in for a third of that, I would recommend that you go check out the post that Adam posted, comment on it and then get signed up. Okay. All right.

Marco: So they're more than welcome to wait and pay us more later. Yeah, that's fine too. But I would suggest for people not to wait.

Bradley: Alright, so can we get into it? Now,

Adam: let's do it.

Bradley: All right, we got the screen. Okay, somebody confirm.

Adam: Good to go.

Bradley: Okay, so everybody can see my humping Wednesday meme GIFs alright. Hump Day right, Wednesday.

How Would You Add Relevancy To Your Money Site Using Drive Stacks?

So, Alright, so the first questions are and it's multiple questions. It's 13 pages worth of questions from Fred Wilson and Fred. Well, I appreciate your and I really do. I appreciate your questions. That's a bit much for Hump Day Hangouts. And also, it's getting a little bit into the weeds for stuff that we would typically only cover in this much depth in mastermind, which I'm sure you're fully aware of that, as a former mastermind member, or an RYS Academy reloaded specifically since it's so it pertains to drive stack stuff and kind of deep into the weeds. But with that said, Marco, how much of this do you want to answer?

Marco: I haven't really re-read the question. So,

Bradley: Yeah. So should I give you about 10 minutes to get through it?

Marco: All right. Do you have a general question that you can add the I'd be more than happy to answer general questions, but if it's something that's specific, yeah, that again, membership has its privileges and this things that I'm only answer for paying members and I mean, that that's just that's the way it should be. I'm sure that people who have paid three $4,000 for the course would appreciate me keeping the secret sauce in where it belongs.

Bradley: Yeah. And I agree and that, you know, I've read through the first two sections of this three-part question this three-section question, and I realized that it's, it's a lot more in-depth than what we would typically answer on a free Hump Day hangout because it's getting into very specific tactics. From RYS reloaded, we would cover it also in the mastermind, I'm sure. But this is not something that we can get that deep into it. That said, I'll give you kind of a general overview, and I'll kind of answer it and let you take add to it, Marco, and then we'll move on to the next one. So Fred, we would welcome you back to the mastermind at any moment.

If we're going to RYS Reloaded, either one of those would be good places to get this particular question answered. But that said, He's talking about his food business, his food tour business and talking about how to add additional relevancy. He did some keyword theme research using SEM Rush and looking at some of the competitors and found that there is some other keywords other than just food tour type keywords that can help to add relevancy that are kind of associated with the food tour business, but he hasn't been targeting them. And so the question is would adding in some of these other types of keyboard themes into the drive stack folders as subfolders within food tour folders, would that help to add relevancy? And because of the association that Google's is showing? And so I mean, to me, you've already answered your question. Yes. You know, if there's if there's a way to create that association, that you're you've discovered by doing some additional research, looking at competitors using some tools like sem rush and all of that kind of stuff, then yeah, you can you can add that additional relevancy into your drive stack. And that's going to certainly help. I don't know if you want to go further than that. Marco.

Marco: Yeah. Just a little bit, because, I mean, I can answer this generally we go after, especially the way that our keyword research VA is being taught, we go after anything that Google considers relevant. In a keyword, research cake, and we give you guys whoever orders the gig, the deep keyword research, all of that information. We do separate the movie will give you tasks will give you silos will give you information that we feel is where the money makers are, what the relevant keywords are, and maybe something that that that that isn't a money keyword, but Google still thinks that that is relevant. All of that is necessary because what we do inside the drive stack is create relevantly and push. Right? We create a relevance push from everything that we do from the spider web silo to the way that the drive stack is built to the way that the G site is built to the way the inner pages are done to the way that we mimic what's on the website. So yes, by all means, I don't care. We do use SEM Rush for keyword relevance, but that's not necessarily what will target what we do is we use Jeffrey Smith's Ultimate SEO Bootcamp training. And we go according to how he teaches what the top-level categories are. Then from there, work down and create the silos there, you will create three silos. But everything that's relevant should be at it. Remember when Network Empire started talking about color, current stuff, it's not, it's not there. But they began talking about it. And they began explaining it more what it was all about, what it means. And really, that's what we're trying to do. We're trying to create all of this in a self-contained Google environment for the bot to feed on, which is, that's exactly what we're doing.

Is It Safe Against Plagiarism To Curate Content With Attribution From Google Snippet?

Bradley: Yeah. And so the next question part of this, which it's kinda interesting that you asked this, Fred because we covered this, our own our very own data. You know, master link builder, was at our live event, hopefully, live 2019 in Denver, just recently, and he was talking about doing something similar that you're asking about, which is adding q&a. Questions and Answers into a doc within your Gsite within your drive stack and just linking back to the source but not actually hyperlinking just putting like the text-based link. So you're providing a citation, but what so you're citing the source, right? So you're providing attribution, but you're not hyperlinking back. I would say that should be okay, provided you're not copying, you know, if you're just copying snippets, like what is shown in the Google search results for the q amp a section. So when you search for a question in Google, and it brings up that featured snippet, which is a q amp a box, right, and it's got the dropdowns, and you click the drop-down, and then it shows a short it shows the full question and then a short answer and a link back to the source where it's pulling that answer from that question and answer from you can embed that or you know, kind of copy and paste that into a Google doc or something like that. And then still late as long as you're not expanding by going to the actual destination URL and copying more of the content. It's just a snippet. So it falls under the same rules of curating content would be on a blog post in that, if you're just highlighting, you know, reusing republishing a short snippet from somebody else's content, and then you're providing attribution citing the source, then it should be okay. Now, some people, some publishers will still make eventually, you know, sometimes they may find it and they may request that you unpublish it. But as far as it being a copyright infringement, as long as it's just a small snippet, and it's you're citing the source, it should, it should never be an issue. Although like I said, out of courtesy, if anybody ever were to contact you and say Please take this down or unpublished this, then you know, I would recommend that you just do it to avoid any sort of, you know, some sort of stupid battle that could ensue. Although again, I don't think there's anything wrong with it legally because you are citing the source and it falls within a specific brand. Members of the DMC act right there were the digital, whatever Copyright Act. So I would just, you know, encourage you not to go any further than what is shown in the snippets and the featured snippets within Google search.

That said, also, you're asked about curating a lot of content about a topic putting it inside the drive stack, then putting links to your money site, the correct way to push relevancy for your money site? Again, yes, you can do that. The same thing is by curating content on your money site, you can do that. Right. So think about that. That's what we've taught for years is the best way to generate content before even money site blog posts unless you're a subject matter expert and you're creating 100% original content. The problem with that is even as an as a subject matter expert, sometimes you get you run out of ideas. But there are a ton of other subject matter experts. I'm not talking about buying shitty content farm content, I'm talking about locating subject Matter content written by subject matter experts pertaining to your topic, right or your niche your industry, and then republishing, once again snippets of it, and giving credit to where it's, you know, citing the source giving attribution. And in the case of curating on a blog, your money site blog, you know, we always recommend hyperlinking to the source. And just using nofollow External links, that's what I've always done. Um, but that's very, very powerful. Because once again, you can create an original article out of using snippets of other people's content, where you're just adding commentary and opening paragraph commentary in between pieces of curated content, which doesn't have to be just articles, it can be videos, infographics, don't curate images. Please don't do that. You can. That's a no-no, but you can curate infographics, videos, mp3, so audio files, you know, other articles, you can curate all that kind of stuff. And it helps because it allows you to be able to produce content very quickly, inexpensively. And you can even train a virtual assistant, somebody that's not a subject matter expert how to locate good content, and compile it in a logical fashion, and then just add commentary. So in other words, you know, you can come up with a topic for a blog post, find supporting articles or even differing opinion articles, right so that you can do a compare and contrast or pros and cons or argue both sides of a topic in particular curated article if that makes sense. It's very, very powerful. And it's a great way to create co-citation, which is similar to co-occurrence in that you're linking out to other relevant sources. And so again, we talked about all of that in content kingpin, it's a training course that is still 100% relevant today. I still use that for all of my clients, that same exact method for curating content for all of my clients. You can apply that to drive stack stuff to you're still going to build that relevancy, topical relevancy. Just make sure you're Giving attribution even if you're not hyperlinking to it, I recommend you absolutely always give credit where credit is due. Does anybody want to comment on that?

Marco: No, I totally agree. It's a matter of mirroring right? Everything that you would do on the money site you do on the drive stack and Gsite, including curating content. That's right.

How Do You Add A Schema Markup To A Local Business Press Release?

Okay, cool. Well, the next question is from Kaydee. Hi, guys. How do you add schema markup to press releases for a local business? Press advantage sent an email with a link to Google structured data markup helper tool to create the code but on the page, it is asking to select a data type and then paste your URL of the page you wish to mark up. What URL do we enter here? I don't know. Because I don't use that tool. I'm going to point out another one here for you in a moment. The press release is not yet published. So it has no URL to target the markup and the data type is to tick in and the data type to tick is a local business. Thanks to know and here's why. Because if you're if you have your own press advantage account, or even if you Buy him through MGYB. And we set up an organization page or you set it up through your own account, right? So you set up an organization page, that's where you should have your local business markup. If it's, you know, an organization page for local business, you should have your local business structured data markup in the organization page, right, which will get added to all of the press releases that get pushed out. And some may not all, but many of the publisher sites that were they get published to will actually pick up that JSON LD code for local business markup. Okay, so you add that to your organization page. However, I've got a press advantage open here. Let's see if it hopefully it brings me into the same standby I'm gonna have to pause my screen for a moment because of it my plugin that reset my browser that Marco pointed out, a reset my reset the tab, so give me one second while I get what you're looking for.

Marco: Let me just tell people That if your press release gets published and you go and look at some of the websites were able to publish, and you don't see the schema markup, but you don't see an iframe that you send out or whatever, that's not on us. It's not even on press advantage. It's actually on that website, not wanting, you know, stripping out all of the code. But what we want anyway, is we want to get that in as many places as we can. And that's why I go it goes out to the entire publication network, but not every website will publish whatever it is that you submitted, just did just to make it clear to everyone because we do get support tickets about that. And it's like, yeah, there's nothing that we could do.

Bradley: Yeah, so to show you what I'm talking about. First of all, if we go to press advantage for the organization, which I should I forgot I got my ID page looped into this is going to break the browser. Let me see if I can get to Page Source before it shuts everything down. Um, Alright, so let's see if it'll pull this up. It might not. Okay, there we go. So if we scroll down, we'll see right here is my local business structure data markup starting right here. From here to there. That's my local business structure data markup, that's part of the organization page. Right. And so again, as Marco just mentioned, some sites when we publish when it distributes the press releases, it has this codependent to it. You know, it started with it with the press release, but some sites will pick it up and publish that JSON LD code as well. What I think you're talking about is for individual press releases, so here I am inside the dashboard. If you scroll down now there's a section says enter JSON LD schema, this will be attached to the release in addition to any organization-specific schema. So that's what I was talking about before. If it's a local business, you want it which is what I was showing here. You want to have local business structure data markup on the page, right that their organization page, but then For the individual, a press release, excuse me, you can add additional schema markup here. So what I would recommend here and you know you can do other stuff too depends on what you're having published. But what I would recommend is going to and this is a tool that I use most of the time, we're going to have one in MGYB here shortly, I'm not sure if it's available yet. But this is the one that I've been using for quite some time.

If you just go to Google and search for schema markup generator, look for technicalSEO.com or just go to technicalSEO.com and look for the schema markup generator, which is over here in the left sidebar. There's different types of schema markups that this tool will generate different types of schema. And so the very first one is article click on the article and then when you look down here, when it loads this page, you come down here to Article type, and there's actually one for news article. So select news article, and then just fill out these fields. And here's your schema code over here on the right-hand sidebar. Once you've completed all these fields, Then you just copy that and paste that into Press Advantage over here. Now again, there are other types of schema that can be generated. So it depends on what the article is going to be about. But just doing news article schema markup is very, very powerful, right to add to each individual press release. Okay, so that's what I would recommend. There are other tools out there that will generate this stuff to guys, this is just the one that I typically use. Okay. There's a good question. Now, by the way, that said, I gotta tease this a little bit. I'm inside my blog for that same company, I was just sharing my real estate business. And this we've got coming soon. We've got some pretty cool stuff coming up. And like the plugin will generate this Jeffrey Smith plugin, but it's the pro version, which isn't released yet, but it's coming soon. And it's got all the schema markup generator right inside WordPress for all every different type of schema, you can think of. It's fabulous. And so that same type that same article markup right there, if we come down here, there's an article type, blog posting or news article. And then I can just fill out all this stuff. It creates the code right down here and embeds it into the header of this particular blog post. And I can click update, and boom, that's going to have the same type of Article markup that we were just sharing. Pretty powerful stuff. So be on the lookout for that guys soon, early next year. That was a good tease. Right, guys?

Marco: Perfect.

Can You Embed The Website Pages In The GSite When Mirroring?

All right. Next one is Simon. He says We're marrying the main website to the G site. Can you just embed the website pages on the site pages? Or is it necessary to copy and paste the content for each website page on to the G site pages, I just use the embeds. I'm lazy like that, right. I work on the money site pages. That's what I flush out with good content. And I mirror them onto the site. And then I just and I do some other really cool stuff. We've been talking about how I do silos now. locations. So there's topical silos and in location-based silos, but I do it in a very unique way. And it works really well, especially when you use a G site. And yeah, all I do is grab the embed or create an iframe out of the money site pages, and embed them into the G site page, then I optimize the title of the G site page, obviously. And then, you know, you can mirror that into a folder inside of your folder and files inside of your drive stack. And then just smash that shit with embeds and or links, or both. And it works really, really well hit ever remember, that's your SEO shield. So we do everything externally to the SEO shield, right? So that would be the G site the drive stack and all of the tier one entity assets, which by the way, you can actually take those iframe into your syndication network properties to guys think about that. So right, there's no reason you can't push those embeds through to your syndication network properties too. good question though,

Does Proper Schema Markup Feed The Bot Enough And Not To Worry About Creating Long Articles?

Paul Thompson says, Does proper schema markup feed the bot enough that we don't need to worry about creating long articles on the pages we want to rank? No, but it does. It does definitely help a lot. Marco is probably going to be better at answering this one than me. I would still for money sites stuff still flesh out the pages, but adding structured data, like what I just showed with my blog, where you were, you know, again, you can add it manually now like right now, since the pro plugins not available, this there might be other plugins out there that do it, but I don't know if they provide the schema code that's 100% up to date. I know that a lot of times they're not updated enough. I'm not speaking badly about anybody else's plugin. I just haven't used them. But you can have like a code insert or plugin right so like. SoGo ad scripts header, footer and things like that header, footer type script plugins where you can add scripts into the head section or foot section or body section of any individual page or post, and you can go use schema creators like what I just shared, and create schema markup and and then put them into each one of your posts or pages or whatever, so that you're adding additional, you know, schema structured data that the bots love and I mean, that's guys, you're you'll you'll have an edge over a lot of your competitors if you do that kind of stuff. But I would still recommend that for money site stuff, you flush the content, the content of the page out to. Marco, what say you

Marco: Yeah, I mean that absolutely. Two things right. structured and unstructured data structured data is for the bot feed the bot as much as you can, which is exactly what we do. And why we use drive stacks and Gsites and iframe and everything that the entities entity stack, and everything else that we don't I mean that it there's a method to our madness. Now, if you then go and you send a person to a page. And now we're talking about people, we're not talking about bots, because what's going to happen is you're going to rank. And that's going to bring your traffic onto the page. And if there's nothing on that page to engage the person, then we no longer care about the but now we care about that person coming to the website and converting, finishing the action that they were set out to do, because if that person comes on the website and bounces, then you did you defeated the entire purpose of creating the all of the stacking that we created in the first place, which was to get that person onto the page that would convert them over an image is going to convert them of an image is going to get them to push and call whatever it is that you need to be done. To finish that, that then that's what's going to matter. So, two different things. If you need the content to rank you have to look at the competition. If you can rank or outrank the competition without 2000 or 3000 words of content, By all means, nobody, and nobody's going to sit there and go through the 3000 words of content on this is a really interested in whatever it is that you have to say. what you're interested in, is that conversion, because that's what centers everything at the end. And that's what Google is going to look at from beginning to end is whether that task and that goal. Well, whether it was accomplished.

How Do You Setup A GMB Page For A Business That Operates In Multiple States?

Awesome, thanks, Marco. So the next question was from jack, I'm not the next question is my client is based out of Texas but operates in five other states fully across the states not limited to anyone Metro region. What's the best way to set up the company GMB page, so reviews for one state aggregate under the main company as well. Or if that's not possible, what would be the best way to go about setting up the GMB either individually and each state Or globally under some other configuration? Well, remember Google My Business is supposed to be especially now there's another question I see on the page here a little bit lower about what happened on November 8. And from my understanding, which I've only done very, I've only kind of read through some comments and stuff, is that it was more it was basically an update to the maps algorithm for GMB stuff. And it's gone even more proximity-based. So they've Google's tightened the proximity filter, so to speak. And so with that said, Google, my business is supposed to be for local businesses, right? I mean, we've talked about setting up GMBs and you know, setting your service area, the United States, for example, and that's okay, but it's not it's okay for like the entity but it's not going to help you to rank anywhere in the United States and maps. That said, you're also in this case, you're talking about five different states. They're located in Texas but they operate in five other states. So you potentially you could have if you have an office and in each of their other states, you could have GMB for each office location. It's not necessary but you can. That said if you wanted to get reviews and let's just say Arizona, I'm just assuming let's just say that that's one of the states that you operate in. If you get reviews in Arizona, but you want them to populate on the Texas GMB if that's the way you have it set up. It's not you can't do that. If you had a gym be in Arizona, I mean, if all you have is the one Google My Business location in Texas, then it doesn't matter where you get the reviews from. They're all going to aggregate on that one and only Google My Business location. My point that I'm trying to make is you cannot get GMB reviews in one location and have them also populate onto another GMB location. You can't do that. It because each GMB entity or location is supposed to be it's own and collect its own or, you know, aggregate its own reviews. So that said, You know, I would, I would consider what it is you're trying to do. As far as if you have multiple GMBs, which I'm not sure that you do, but if you do, then what I would recommend you do is set up use some sort of review directing app. I know for contractors, one of the ones that work really well as birdeye.com. I think another one might be Podium, I've not used that. But what are some of my contractor clients use Bird Eye, and that works well, but it's like a review gate, right? So it would be an app where you send out to customers, or clients or whatever the company or the business sends out to customers and ask for some listen to review or at ask for a review. And then somebody leaves a review and it directs the app can direct where the review gets published to if that makes sense. So you have more control over it that way and if it's you know, below three stars, then it can be not posted as a review. Instead, it could be brought to, you know, sent to the customer service team so that they can reach out and try to resolve potential issues, that kind of stuff, I would look into something like that if you're trying to have more control over where your reviews are coming from and where they're going to be posted to. Does anybody want to comment on that?

Marco: Yeah, I'm just guessing that his client and whatever it is that they're doing that it triggers a three-pack, right? It triggers a map pack and it triggers map rankings if that's the case. Then get a map wherein each one of the places where where your client operate, and associate everything to the main entity, that's how Texas so then the AI which is sophisticated enough to then understand once you begin associating all of these to understand that it's all part of the same company with it's a company that operates out of Texas but has regional offices in five other states. So that if you do get a review, for example, in Texas for the company in another state, it could be taken into consideration. I'm not saying that the AI is that sophisticated, but it could mean at some point it will be, it will be able to understand all of these different relationships and put everything together. And if you do a really good job in your structured data of putting all of this together for the buck, then you won't even have to leave it to the bot to guess and try to understand what this is all about. You can tell it you can go with everything in JSON LD to tell about what this is all about. Having done that, then you don't have to worry about reviewing everything, or aggregating everything under the main company, it will all be taken together because everything is associated if you've done your job correctly. Now, if it's globally that we're not worrying about maps, and then the reviews wouldn't even come into play, unless you have unless you can trigger a knowledge And that's a totally different story.

Bradley: Yeah, and if that's the case, if it was globally then I would just have all reviews going to the one GMB asset, wherever the primary location is, because then all you're trying to do is build the brand, not individual locations, right?

What Are Your Insights On The Reported Traffic Drop Last November 8, 2019?

So Ross says, Hey, everyone, and then he's got the follow-up question below, which I'll just that's what and now come back to Joey's question where he says Ross is new here. What the hell happened on November 8, lots of traffic drops and the insight and that's what I was just talking about, as far as I know. I'm sure Marco's got more insight on this than I do. Because I don't geek out about this stuff anymore. If I don't see major drops in my stuff, I don't worry about it. So but apparently the what it from what I understand it was another maps update where it looks like they tightened the proximity filter to where it's it's even narrower now. Is that correct? Marco?

Marco: That's absolutely correct. They tighten up on the proximity. And proximity is a ranking factor, it's we can literally call it the most important ranking factor, although you can still overcome. That's why we don't usually see all of these changes in the things that we do. Because you can overcome anything, any part of the algorithm, you can overcome it. And people are saying that well don't use brute force. Don't do this. Don't do that. You can totally overcome anything through what they call it in the Rocky movie, good old fashioned blunt force trauma. And that's just feeding the but just a whole lot of related information, wherever it is that you that you're trying to expand to. So even though even if the proximity factor is the main ranking factor, there are other ranking factors that can and do come into play, if you can overcome that one factor. So is that something to just totally say, Oh my god, now I have to go get a DMB in eternity. City, not only in the area where I am but in the surrounding areas, it's being able to overcome that proximity factor. And we do it and we do a really good job of teaching that in local GSB Pro. And now, you know being at the location and being able to upload images and being able to show Google that you're actually there and that everything is actually from that location has become more important than ever.

Bradley: Yes, very good.

Does The Size Of Embeds Matter?

So let's jump back to Joey's question. It says hi, does the size of embeds matter? In other words, embedding a 10 by 10 GMB site is still the equivalent of embedding a 600 by 300. So the frame could be one by 110 by 10 or 600 by 300. And you still pass the juice Thank you. I'm size doesn't matter. Only because if you have it too small, then that could be considered cloaking. Am I correct in that statement?

Marco: Yeah, yeah, you could, you could be tagged For cloaking, although it's really hard if I mean if you do it right there no word. Most people can't do it right, which is why we don't even teach it.

Bradley: Yeah. I mean, technically Yes, you can still pass the SEO with the iframe present even if it's a one by one pixel.

Marco: Even if it's a zero by zero

Bradley: Yeah, it technically you can absolutely do that. I wouldn't recommend it if you know, because if anybody manually reviews it and saw it, then they could, you know, they could flag you for manual action. So

Marco: that would be the biggest problem right with someone coming in and actually, you triggering, First of all, triggering enough red flags to trigger a manual review so that someone from Google would actually come to your website because nobody trusts you're not making enough money now. Nobody. Most people are making enough money to worry about Google to have someone waste all of their valuable resources on looking at your fucking website in the first place. If you do get that big or if just if you just happen to get unlucky enough to trigger a manual, and they come and see that zero by zero thing, yes, that is cloaking. There's no reason for you to have a zero by zero iframe one by one unless it's a pixel, right? Facebook, Google, whatever, if it's unless it's tracking code. So they come in and look and they see code and it looks fishy. You're more likely to get hit with a manual and probably deindex, because I've seen cloaking get hit really, really hard.

Bradley: Yeah, agreed. Okay, so we'll say, Hey, Marco, have you announced the date of the four webinars for Bert? I guess that's for the charity stuff.

Marco: Yeah, no, I'm still working on that. It's not only BERT, but I'm also going to go into entities and AI and NLP and what it actually is what it isn't. We're gonna we're going to discuss and talk about everything that that other People just either refused to talk about, or they don't know enough about it to be able to discuss it. As soon as I have it already, I'm going to announce it. I'm going to announce the date I'm going to give you the donation page. And remember this all goes to a really good cause it's getting kids who would otherwise not be able to get an education getting them into school, so that they can get a good education get trained to get jobs and, you know, have a chance at life.

Bradley: Very cool. Alright, the next one, Fred says I was worried that that might be a problem. So that's because I was kind of tongue in cheek picking. That is a huge, long question. He says, thanks so much for answering my 13 pages of questions. It helped a lot. Thanks, guys. You're welcome, Fred.

What Is The Difference Between Q&A and FAQ?

Fit. So what's up? 50 says what is the difference between Q&A and FAQ? Well, it's, it's kind of the same thing or it's very closely related. Q&A is most of the time would like You can see in the SERPs is what I was talking about earlier. But FAQs that can be a little bit more specific to an individual like a business. Right? So I mean, they're kind of basically the same. As far as schema markup, it's the same. But what I mean the difference is frequently asked questions are should be answered by a client or business, right? Like, what is the questions that they get? asked the most by prospects and or customers or clients? Right? And they should have answers to that. But when it comes to q amp, a, what I'm what these, the way that I look at it is when you go to Google and you search for question, you'll see related questions that get asked enough that somebody took the time to create content around answering that question, and then marking it up correctly on their website so that they could get added to the featured snippets in Google search. So it stands to reason that that question gets asked enough. It might be a frequently asked question for another business that maybe your particular client or business doesn't get asked that much, but it's still relevant. That makes sense. So they're very closely related, but there is a slight difference, at least in my opinion.

Marco: Yeah, the difference is that that Q&A, people should be able to either ask questions or answer questions on the website, if they're not able, if they're your frequently asked questions and your answers are there's no way for users to engage with that. Then it's FAQ frequently asked questions. Q&A, again, is on a website where people can go in and interact with the questions and the answer. Yeah.

Bradley: Yeah, guys, it you know, I've talked about this probably in Syndication Academy. And I'll probably I'll just give this give another nugget away here because it works really well. And we're almost out of time. So anyway, those Q&A questions that you can curate, right from Google and the beautiful thing about it is if you type in a question about product service in an industry whatever the questions box comes up now what the drop-downs each time you click on a drop-down, it brings up like three or four more questions. So like you can just keep drilling down into those guys and that gives you almost unlimited content. Like, Think about it. It's a content hack, right, you can grab a question and an answer from those Question and Answer boxes that Google provides you and use that in GMB posts for example, right, just cite the source just like I was talking about earlier is the in the Q&A box right that the dropdown. as it expands, it gives you the snippet with the answer at least a partial answer. It might not be the full answer, but it gives a snippet and then it has the link to read more. Well, you can still use that link in the GMB post too so you give proper credit to where it's due. That's a nofollow link and a GMB post the button link right, and a GMB post. So the button URL, the URL that you attach to the call to action button. That is a dofollow link, although I here in just the past few days probably since November 8. Some of those are nofollow. And I think it's just because Google is still tinkering around in there. But those are dofollow links. So you can still link back to the answer, have a QA, write a question and answer that you curate it you basically are republishing from Google's own search results, to add relevancy to the GMB. You can do this on your money site too and link back to the source which is only proper and right. But then use the button URL in the GMB post the link back to your money site, right to your page that also is about that very topic or question and answer right so you again, you're it's creating co-citation. It's creating topical relevancy, and you don't even have to come up with the content. You can even go through and curate groups of questions like question and then create blog posts out of those on your money site where once again, you're publishing the question plus the answer. You can create a table of contents at the top of the page Marco stop me from getting too deep here. But with a table of contents with jump links, anchor links, right that jump down to each section that has a different question. It has the answer that links back out to the source, right, but it's a nofollow link on the blog post. And then just like a curated post, you can inject some commentary in between that stuff, with an opening paragraph and a closing paragraph with a call to action to contact your business or your company, your client that you're doing the work for, for help or services with that, you know, for products or services that solve those problems, those questions that make sense.

So again, guys, it's a great strategy to use those questions as a farm those questions right mine those questions, harvest those questions or whatever you want to say from one of those from this q&a panels that pop up in the Google search results and drill down into them. You can get gold topic ideas, blog post ideas GMB post ideas from that kind of stuff.

Which Of Your Courses In Which You Teach About Making ID Pages and Mirror Gsites?

So, Alright, the last question is oh Austin Don says, which of your courses do you teach about making it pages and mirror g sites? Well the mastermind, RYS reloaded local GMB Pro, any one of those three the mastermind local GMB Pro or RYS reloaded what it was, it's covered in all three of those locations. So, am I missing any here guys?

Marco: I don't think you did. Okay.

Bradley: Adam, you want to chime in? All right, last is not really a question. It's just a comment and then we're going to wrap it up, guys. I've got a TV repairman showing up in about five minutes. Anyways, I asked the question about GMBs and review in one location versus all the states that clients the Klein operates and this was that question about Texas and five additional states. We answered previously he says no follow up question. I just wanted to say thank you for answering it and you knocked it out of the park. I've wrestled with this in my head for a week and you made it clear as day thanks again, guys for all that you do. You're very welcome. That's what this venue is for. Anything else guys?

Marco: No, not unless another question popped up now. on the page,

Adam: I think you just scroll over Bradley, but the last call for everybody. Head over there. Just follow the instructions on Facebook get early access to the YouTube and UTM course Bradley's going to be put together here over the holidays and save a bundle but like they said to if you want to wait a little bit and pay us three times too much more. So okay with that.

Bradley: And let's go ahead. I was gonna say I actually prefer that. But, you know, I want you guys to save that additional $200 to spend it on your family's at Christmas. So

Marco: and stop by the mastermind tomorrow. The webinar, because we're going to show how much we've improved the user experience. Want to show how easy it is to find the information now before it was just okay, how do I get through five years of information? Yeah, because we have five years worth of videos in there in the archives, right? So just the latest videos. It's everything since we started. As I did you get through all that, well, now we made it really simple for you to get through it.

Bradley: That's been a long time coming. There's just so much damn content, so much video-based content and long mastermind webinars. It's been hard to, for people to find stuff and that's a problem we've been dealing with for a long time. And we Marco has been working on it in the background for since I think January of this year, maybe February, but it's been a long time. And now it's here. It's ready. So it's awesome. It's a big, big improvement. So, all right, everybody, thanks for being here. We'll see some of you tomorrow, the rest of you next week. Awesome. Bye, everyone. Bye, everyone.