How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?

By April

In episode 243 of our weekly Hump Day Hangouts, one viewer asked how many location pages will be built on a Gsite if you order it with RYS stacks.

The exact question was:

I have plumbing business that will have eventually have multiple locations. I'm thinking of ordering RYS stacks. The current site will have location pages and no subdomains. Currently, I only want to target one location. If I order RYS with G-site, Will the G-site mimic the current website with location pages or it will be built only for a single location and then I would need to add more locations in future myself? or another G-site will be build in future if I order a RYS stack in future for another location.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232

By April

Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I'm reading the script that has just said and it's pretty cool to have you guys here. Today's the 17th of April and this is looking good. So I'm just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I'm going to be saying hi to everyone on the list as I see them. What's up, Marco?

Marco: Oh, I'm first Holy fuck the Latinos first today.

Hernan: Yeah, man.

Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I'm still enjoying the beautiful weather. So that's life. You know, life sucks sometimes. Yeah.

Hernan: How about you Bradley? How's everything man?

Bradley: I'm happy man I'm happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That's why we got this new one on there that looks kind of funky. But it's kind of cool because it I mean, we're going to find out if it's cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we're talking to. But if you want to stay anonymous that just use the use it without logging and that's up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We'll see.

Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff's or gifts already. That's pretty cool. So a couple of things that we usually do. If you're new to semantic mastery, welcome, good to have you here. Don't forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We've been doing this for the past seven or five years. And it's been awesome. So thank you for being here. And if you're not new to semantic mastery, thank you, thank you for the support. This is awesome. Don't forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you're ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don't accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn't be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I'm going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,

Bradley: Let me tease what you're doing tomorrow or non so that you don't have to toot your own horn. We got, we've been doing kind of a series in the mastermind. We're probably going to end up launching a product around it anyways, but it's Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it's now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you're selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There's no question but it's fucking expensive. So I've actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training

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It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you'd have to pay for another set of ads, right. And so it was just it was you'd have to wait for you know, several days to get them back from the designer. And it's a real pain in the ass. And so it wasn't very efficient. And it wasn't very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you're setting up display ads is you actually just import photos, it photos and images and let your logo as well and

It's a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there's, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it's so much easier to set up a campaign now. And although obviously, display ads don't convert nearly as well as like search ads do, it's a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.

is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you're generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I'm generating leads for. And so that's a fraction of the cost it just for it's just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32

40% right, so you're talking about three clicks to get one lead at $35 per click, that's $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you're using search ads. So keep that in mind and that's for cold traffic. But also for remarketing purposes. Like honestly, if you're not using remarketing in you're doing Client Services, you're nuts because it's just an inexpensive way to get additional traffic back to

The site and even if that traffic doesn't convert a lot, a lot of it will, but doesn't convert into leads. It's a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it's time for them to need their product or service because they're constantly reminded of that business. So, long story short,

we're going to work we've been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he's coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we're actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we're going to rebrand it because it's really going to be a whole new course. Did you guys lose me?

Hernan: No

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Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what's going on in the mastermind tomorrow. Those of you that are the mastermind a lot there's been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we're going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there's a need for it,  you know, the mastermind has the privilege that you know, if you guys there's a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there's no problem about that. We're all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that's potentially going to happen, at least initially within the mastermind, and then we'll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he's a chiropractor. He's a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It's an intra massage offer. So he's charging $49 per appointment. We're getting him we're getting those appointments for around 39 to $40. So he's, you know, making money on the front end, but that's not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that's

Average and that's on the low side. So there's, there's effectively we have been moving the needle real hard. He's super happy Of course because he's growing. He's expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it's going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we're going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we've got video lead gen system

to Dotto really is launching next week, next Tuesday. As a matter of fact, we're going to talk about it well, the first part of next week's webinar, Hump Day hangouts is going to be where we're going to, you know, kind of get into some detail about what it's about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I've been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don't recommend that. But if a lot of people still going to do it on their own anyway, it's a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there's there will be a setup period on the front end where you can't get into the method here, there'll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it's literally two to three minutes. And that's it. And so it's a hell of a lot more efficient. And I've tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It's basically a whole new course but you're still going to get the original version, as well as the Everything's under

The same membership site now. So there's the original version, which still works, but it's a bit more time-consuming. And then there's the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you're just doing outreach for clients instead of lead generation service providers. Then, you know, there's a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you're a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that's really what this was all about. It's so that you guys can go out and least get the conversation started. It's not sales training. I'm not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it's an outstanding way to do it's very unique, you'll get a lot of responses that way. And then it's really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we're going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that's typically how we do that. So be on the lookout for that next week.

Okay, anything else?
I think we're good.

Alright, cool. Let's get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let's get into it will start at the top

What Are Your Thoughts On Keyword Research Ninja?

KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I've never used it I really don't use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that's, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that's what our, you know, our product on keyword research is specifically it's you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can't give you an opinion on any of those keyword tools because I just don't use them. It just requires too much time in my opinion. And I'd rather outsource that or use a simple tool when I'm going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.

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Marco: I agree that that's all I use. I use our keyword research. I mean, I taught them how to do it for a reason it's based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it's 7, 8, 9 thousand keywords strong. And I'm thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There's nothing better. I mean, I don't know I can't speak on keyword research Ninja, it might be fabulous. But I can't say anything other than the way that we have it set up works perfectly well for what we do. Yeah.

Bradley: Yeah. And again, it's the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it's easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that's yet I mean, as far as I know, that's manual. I don't know tools that actually do that maybe keyword research and into does that. I don't know, I don't even look at tools like that anymore. So, unfortunately, I can't give you a good answer to that.

Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?

Gordon's up he says thank you very much again for the help you provide on hump days. You're welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it's a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.

And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that's what we've talked about. That's the reason why I've always done that. Now, it's funny because I really don't do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it's still allowed. You're still a, you know, and that it doesn't mean that what we do right now, doesn't couldn't be considered spammy tomorrow, because we don't work for Google. Right. And so even though I've never really had, at least for several years now, I haven't had any issues with getting sites deindexed or penalize. I've always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I've said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.

Although again, as I said, the methods that we teach, haven't knock on wood, they haven't created any penalties that I'm aware of, for any of my own stuff, as well as any of our students, okay, that I'm aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there's no doubt because you'd all you'd have just one site to manage. That said, though, just keep in mind that that's putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that's been levied against that one subdomain. So it's isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that's why we all I've done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.

However, what you can do is in this is something I've actually been testing recently, but I don't have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can't give away the the the method here because it can't do that because it's kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here's the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don't talk. We don't care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let's just use one as an example because a lot of you guys will understand it this way. Let's just use domain authority Moz's metric and page authority is an example okay?

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When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won't automatically be 25. I don't think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I've been developing these multi-location sites using subdomains is that at first, when you start developing, like, let's say you start off with two locations, so you've got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it's actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it's now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it's actually benefiting from the authority of the, you know, cluster essentially, that's it's the root domain, as well as its additional its other siblings. So, again, if you're doing just inner pages, you'll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they're at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.

So, anyway, I can't get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?

Marco: Now, just to validate a little bit what you're talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don't give a shit about domain authority or trust flow. I don't give a crap about any of that its power. And so the more that you do have whatever it is that you're doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That's why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it's keyword plus location or service, whatever it is that you're doing.

You do more of it inside your drive stack. And before you know it, I mean, it's just pushing tons of power wherever it is that you want to go. And we've seen people live from case studies that they even get an empty folder to rank before anything else rank. So it's crazy the amount of power that you can do in this method, whether you're doing it at the TL D and subdomain level or at the drive stack and G site level. Right?

Twitter Embed Code Not Displaying Properly In GSite

So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won't connect. Is that still okay? All right. I don't do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won't show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to

The developers, I think it's developers.twitter.com or something like that just do a Google search, you'll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that's what you would? Again, I don't do much Twitter stuff. But if I was going to try, and I haven't, so I haven't tested it with G sites, guys, but you could probably it's probably you're using the wrong type of embed code. And that's why it's not displaying is what I'm saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don't do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don't use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that's how I learned to go build this little embed code. And that's a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it's probably that you're using the wrong one. Now, I could be wrong guys. Because like said, I don't do much of that stuff with Twitter at all. But I'm pretty sure if you're trying to use just an iframe generator with a Twitter profile or something like that, it's going to be blank, it's going to not work.

Can You iFrame A Facebook Business Page?

Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won't allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.

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Hernan: I think you're right Bradley on that on that and I haven't personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn't know? Yeah.

Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don't think that's possible. Once again, I don't do much Facebook stuff. So I couldn't tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won't it all, it will never display anywhere. I've never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.

Hernan: Um, so yeah, and they're even more like they're, they're even more like restrictive with all of the privacy stuff that they're going through. So that you may want to consider so.

Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that's because people can act that shit so right cool we're going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I'm glad you guys liked it for a bus the new battle call right revert I think that's one of the guests says get repeatable oh that's you that was you that's maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.

Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?

Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will

I know that was directed to Marco I'm gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it's just kind of about it's just like internal linking right with your syndication network. It's there's no reason why you shouldn't be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that's more question for you.

Marco: Yeah, I'm thinking that he wants to know if he should have the team, put them into the bill, by all means, that that's your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That's what's going to get hit your tier one branded your GMB and everything that's inside that drive stack. So yes, by all means, have at it, and you're going to see some really good results. I've been getting a bunch of testimony.

By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I've done some testing with that and just and that's what I loved about it. It's one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn't say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we've talked about and again our paid courses and almost all of them it's available that that just works really well and again, that's just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that's part of it because of you know, iframe in that gets done in the site, everything else so it's just incredibly powerful. And just hitting those that's the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They're still spam links, but he's good at what he does. He's a pro, he's a professional, there's no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it's not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that's why we don't even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that's what link building tools do they create spam links, you can call them whatever you want. That's really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it's super well themed and all that they're typically spam links anyways, you know what I mean? So it's just it's about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It's efficient, and it works well. Right.

All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What's tomorrow?

Hernan: The webinar? webinar or mastermind? Yeah, now it's gonna be on a mastermind. Yeah. It'll be in the regular mastermind.

Bradley: Jim, think that's when? Yeah, just the regular master the live mastermind webinar page, just like we've always been doing over there. I we haven't had any problems with that over there. Now it's in the bond site. Yeah, right. The membership site, right.

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So as far as I know, we've never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it's a Click Funnels issue like it just didn't jive well but on the traditional mastermind webinars inside the membership site we haven't ever had a complaint on that so if I'm wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.

How Would You Strategize Sending Out An Email Campaign For Over A Year?

I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That's the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you're right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don't and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don't know I've never spammed at that level before. Spam demon.

And that's exactly what you're doing. So the best person to answer that question is unfortunately not here. That's Chris, our partner, Chris, he, he's been doing that kind of work for four years. He can give you the best advice on that. But he's not here. I'm sorry, he's traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you've got several many, many, many different email account setup, you know, that you can send from because you're probably going to burn every single account that you send from like, almost every day.

I don't know for sure, because it depends on how clean your list is. But typically, when you're sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that's not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it's likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they'll just stop unboxing her nine you were going to comment? Yeah, yeah,

I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don't know if blue pen is on the mastermind group. Yeah, if you're in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don't know how much he'll reveal about something like that there. But yeah, that's the only problem like guys I talked about this a few weeks ago, but you know, I got I've unsubscribed from just about every single marketing list that I'm I've ever been on.

Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there's they're kind of happens in cycles. I know a lot of you guys we've I've talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they're going to have new issues at that point. So one of the things that I've heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that's because we're all marketers, right? And so we've gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I'm sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,

I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I've gone up and down with that, you know, sometimes a more susceptible to that other times I'm not but over the last many months now I really just started to unsubscribe from you know, ton of people's emails. The reason I started saying that was because my oldest email account that is the account that I use, it's a Yahoo account, Yahoo mail account, that's the one that I used to always sign up for stuff like I don't use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I'm still getting a ton of spam over there. But I've never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I've done is I've gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there's an email that came is comes to me that I was unsolicited, which is you know, it's they don't come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it's that in the net new tab that I've unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo

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And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don't get any spam or unsolicited emails anymore. And that's because I've gotten into the habit of doing that. So now it's much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I'll get one. Sometimes I get two or even three spam emails where it's another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it's really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you're likely going to have many of them going to hit that spam button and that's going to tank your deliverability, just like that. So if you're going to be doing that sort of a strategy, you're going to need a ton of email accounts ready, essentially one per day and even that, I don't know that I'd send 1000 per day from one account. I probably split that up across multiple accounts. Okay.

Can You Still A GSite And Empower A Client's Money Site If You Don't Have Access To Their Email Account?

Anyways, it says when working with clients and you don't have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that's how we do it right? We create and fits if it's the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we're going to go create a Google account.

To create your assets, the same thing with my clients, I go create a Google account, right or if they're on G sweet, which some of them are, but most of them aren't, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don't ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don't know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com

Left-hand sidebar, you're going to go click users, this little box is going to show you're going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I'll get an invitation and then I'll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn't matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it's really unnecessary. It doesn't matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.

Facebook Embed Post

Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,

it's always been there. Yeah, it's been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don't know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it's a closed group, you can't do anything with it. If if it's a member, whatever it if it's hidden or secret or Harvard. I don't know too much about Facebook. I'm just there answering questions. Yeah, but if it's open, right, and if it's public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it

Is that you're doing an image or video. But in those at one post though, right, correct, I don't I think that you're right that there's an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there's a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that's, that's another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that's cool. And all but you know, unless you're going to go in and update the iframe, or the embed code on a regular basis on your sites. I don't see how I mean, obviously, if you've got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you've got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it's on an automatically be in the iframe that I'm trying to power up. Do you know what I mean? So that's cool. I didn't, I wasn't aware that you could embed individual posts, but say, that's cool. I just learned something. Yep. Very cool. Yep.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords

Okay, so Gordon's up again, it says, Thanks a lot for your previous answer. You're welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I've never done that. Gordon. Honestly, I've always advocated for using unique content for all those and that's specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it's supposed to be on the same domain, I get that, but on the same subdomains, you know, I don't I don't like that because it's not as effective.

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So what I've always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it's inexpensive to have a piece of content written and then have it rewritten, it's a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they're doing is rewriting other content that they've scraped from the web, just so you're aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that's it, there's nobody there is actually writing an original article. all they're doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it's rewritten very poorly, by the way, but what I'm saying is you can go out and order an article, habit, you know, Britain for whatever, let's say it's 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let's say you got six locations six subdomains where you got the URL

So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you've got six, original, unique, let's just I'm using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that's how I've done that, guys. I've got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that's specifically for that reason.

You know, again, it's your call, I've always wanted to build long term assets that will rank and produce revenue for me for years, and I've got many of them. And so, you know, again, it's all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what's more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they're producing revenue for you and again guys I don't know if it works or not because I just don't do it. I don't know if it still works or not but other people may be able to comment and say oh it works fine that's fine if you want to build your business that way do it you know, there's it's up to you. So I don't recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don't have to continually worry about that shit.

Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that's updated on a regular basis how often they repeated that that was when the doofus what's his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn't they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content

Now I know that people have done tests when and where, you know, they've used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that's what the bite is feeding off. It's feeding off that information that you're giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We've seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they're fresh images

Marco: don't even have to be, it's just all about feeding them but the information that the bot is coded to look for. It's looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it's also looking at how a real person interacts with that content that you're displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you'd never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that's going to get us positive actions and reactions going to get us better placement.

going to give us knowledge panel displays is going to get us calls. And it's going to get us web site visits, and whatever else, right, whatever else that we're looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it'll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don't trick yourself into thinking I'm going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I'm going in there, and I'm looking to have my problem solved, and I keep seeing the same garbage over and over. I don't want to deal with that. I want someone that that's talking to me as the end user, and someone who's going to help me solve my problem, become problem solvers and you're going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.

Bradley: All right. We're going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I've enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That's fine, Gordon, we appreciate that. He says, since relied on questions, I'll ask something else. And this is a good question.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that's a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.

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be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you're better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I'm saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you're supporting keywords, you would create a subcategory for each of those keywords. Right, so that's a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don't even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that's because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it's Google's gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that's the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it's it's really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that's less effective. So you're better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they're segregated by correct segments, or headings, and other words, sections within the page. So you know, and I've experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn't even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here's another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that's a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.

I wouldn't go with optimizing for singular keywords. No, don't get me wrong if you're if you're doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there's one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I'm talking about posts doing that. But for your pages on your site, which are typically what you're trying to rank, you're using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That's why I don't usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They're complex. They're hard to manage. It's hard to map out in the beginning, and it's, it's honestly, I think it's overkill for most stuff, especially for local it's overkill for most local things. All right.

Okay five o'clock I've got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don't hesitate to order you won't regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I'm kind of digging this app even though it looks old school. It's kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody's complaining about getting locked out of any account so far. So we'll see. All right, everybody. We'll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 228

By April

Click on the video above to watch Episode # of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 228. This is really cool seeing the numbers creep up like I mean now we're well into the two hundred. But every time I see it I'm like and that's a lot of episodes. But anyway we're back and back for another great episode. And real quick just wanted to say if you're new to semantic mastery whether you're watching this live whether you're catching the replay we appreciate you watching and what we recommend is the first thing you do is start coming to Hump Day hangouts every week every Wednesday at the same time for pm eastern every single week after that grab the battle plan just go to battle plan that dot semantic mastery.com and now we're going to do the usual thing we're going to take a minute Say hello to the guys before we jump into it. And so let's start on the left here. I see her now because I guess Chris must have not been able to join us this week.

Hernan: Yeah, I'm not sure but I'm good. Thank you. I'm doing well thank you for asking. I'm super excited super, super excited for being here for this Hangout. So by being here.

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Adam Outstanding! Marco How you doing man?

Marco: Holy shit! came pretty quick What's up man? I'm doing good I'm in the lab nice manipulating shit just I'm gonna drop a bomb. That's it it's a nuclear missile I'm going to drop a nuclear missile and then see and then say See I told you I was gonna do it I told you so from beautiful Costa Rica coming at you, nuclear missile

Adam: SEO tip nuclear missile. Good stuff. Bradley How you doing man?

Bradley: Good. I'm good. I had a. I had one of my primary lead gen like delivery options from answer Connect. Apparently, they dropped the delivery routing to my contractor seven days ago. And I just now discovered it today. And so for seven days, we had 21 calls come in, they went into oblivion. I'm so upset about it because my Contractor Call me was like an awfully slow Is everything all right and I was like what do you mean we've been getting a ton of calls and I went researched it and found out that somehow they dropped the delivery option so I was getting notification via email but my contractor wasn't getting notified like they just dropped his delivery options for whatever reason I don't understand and anyways I'm a little bit upset about it but happy to be here and we got to resolved and I vented my anger out with AnswerConnect and they gave me an account credit which doesn't make up for the potential revenue loss but at least it's it's been fixed and it's now delivering again so I'm glad I caught it when I did it could have been three weeks you know what I mean?

Adam: Let's say it's better seven days is better than 8 days. So… I'm good deal. Well, like I said at the beginning if you're just joining us a good place to start. You're in the right place watching us if you want to watch live you want to ask questions ahead of time go to semantic mastery.com/hdquestions the next step for sure. Whatever you're doing is grab the battle plan at battleplan.semantic mastery.com and if you really want to start or grow your local digital marketing agency, please come join our MasterMind. And you can find out all about that at mastermind, semantic mastery.com. Now, the couple other things we want to touch on. Obviously, some of you are watching this live, whether you're seeing it on the replay or live, you can we stream through YouTube, so you can subscribe to our YouTube channel. And if you find anything super useful, you might be watching clips or you could be watching the whole thing. Just share that with anyone you might find it to be useful with. A lot of times we answer some specific questions. But there's a lot to out there where, you know, people like to find just this one thing and whether it's about lead gen, whether it's about content production, and there are other people out there who could really benefit we'd love it if you'd share it with them. And then the last thing I wanted to touch on to was done for you services whether you're looking for syndication networks are way as Dr. stacks actually I'm going to let Marco and you guys talk about this a little bit because I think we got a lot more coming out very soon. Go to mgyb.co for your done for you services so guys do we have stuff that's actually coming out or my jumping the gun here

Bradley: yeah we have well I'll let Marco say it because I always say we're going to have it and we never do when I say it so

Marco: no no no we are it I mean it's already in the backend the product is there that's the only holdup and I as I said yesterday during our board meeting your flag me with a wet noodle one of the holdups. is Oh sorry, Nicholas. You're not supposed to be in here. Sorry. I gave you the wrong link to each other. Need to sign up. Nicholas, you hear me? You need to sign out. surprise go.

Bradley: That's all right. I just hit the eject button. I don't think I've got this. To use that eject button and send out like yes

Adam: well now back to our regularly scheduled programming so anyways Mark I'll toss it back to us so we oh yeah I'm gonna hold up this time on one of those which is link building.

Marco: And the holdup is I hate writing copy because I guys I'm a literature my one of my majors is literature so it has to be right for me and I always find something that's wrong and I go back and reread and then there's something wrong again that is that doesn't quite say what I want to say or just whatever and I never get it done and I spent hours on this which is why I hate having to write I was asked to do it I said I'd go ahead and do it I should have known better I said no let's get this hire somebody for 20 bucks to right the ship and it gets done.

Marco: But anyway, it's going to get done. The product is ready. As soon as I'm done with the copy link building will be ready. But we have also in the back end the done for you GMB off page optimization service, we have the indexing, we have just a whole bunch of things that are coming down the pipeline, and we have others that are in the works so that there are plenty of things that are coming. Sorry about this one. Again, Mia culpa, you guys can go ahead to flog me 10 times with a wet noodle. Sorry about that.

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Bradley: Yeah. Just to be clear, though, guys, the off-page GMB service is only going to be available in the mastermind for the first several weeks while we cut because they always get first crack number one. Number two, we want to make sure that we can deliver and you know, fulfill without any hiccups, that kind of stuff because it is a new process for taking other people's assets instead of our own through. Our team so again, it's going to only be available in the mastermind members will get a 20% discount from the public pricing when it does launch. So that'll be should be ready I was just chatting with Rob about that within the next couple of days but again don't don't quote me on that because every time I say that in the past and eat my words it doesn't get launched right away so but very very soon let's put it that way

Adam: cool deal all right and if you're watching this and you're not on our newsletter list hop over to semantic mastery. com there are lots of reasons to join we run a lot of great news from there clips information sales discounts and then flash sales as well some really cool stuff so done-for-you services if you're looking to save some time as well as get the kind of the really high quality about said that we're stuff done for you then that's

Bradley: Don't say any bad words on Hump Day Hangouts, man

Adam: Hey, someone's gonna keep it clean. Alright, guys with that that's all I got on the road down. Did you guys get anything else before we dive in?

Bradley: Alright, sounds good. Let's get into it. Okay, let me grab the screen. All right, we don't have a lot of questions. So that's odd. I guess people aren't digging this new format. We got five new ones there. So that's cool. Well, that's all Adam. Yeah, yeah. OK, cool.

How Do You Create Quality WordPress And GMB Assets To Scale Up To 100k Per Month Quickly?

So Alex is up. Looks like several times in a row, but that's right. And he says, Hey guys, how about how Okay, how would you go? How about would you go to create as many quality assets? I'm not sure I'm understanding that but GMB or WordPress as fast as possible. I guess, how would you go about creating as many quality assets as fast as possible? In other words, what would your plan B to scale to 100 k per month as fast as possible? How many sites would you think it would take to create high-end quality expensive service providers is included in this in this scenario? Thanks. Um. Well, I don't know I mean it 200k per month as fast as possible, that's that would take a lot of work,

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I you would need a team or a really good outsourcing, you know a service provider like somebody that could provide, you know, a white label service or, you know, like mg y be, for example, that could do a ton of the work for you, you see what i'm saying that that's what you would want to do, if you had to build your own team to be able to scale to that there were there's a lot of time and effort that goes into building a team that could even scale it took me several months to get my team and that point where we, you know, we're, we're, we were building the GMB assets very efficiently. And now we're going to start offering that and MTV for example, but it took several months of really refining the process that and because also the process was constantly evolving and it still kind of is but um, so if you're gonna if you have the resources available like in other words, if you got somebody that's backing you financially for a build out like that, to be able to scale then you

You're better off going with white label providers or fulfillment services that have already have the processes in place that can handle that kind of volume does that make sense then trying to build your own although I recommend I always recommend to most people you know that are that are building their own agencies and things like that that they should hire their own in house teams and train them how to do stuff there's a bit of a it can be a pain in the ass to learn how to hire and train and and manage VA or staff regardless of whether the virtual assistants or actual in house staff it can be a pain in the ass to do that but it's the most cost effective way long term as long as you can manage properly right if you can't manage properly then it's actually cost you more money than it would be to go to a fulfillment provider like em gee Why be for example our store right because again if you're if you miss manage or you don't keep your VA is working but you're paying salaries and that kind of stuff, then you can end up costing yourself more money than if you just hired it out from a service provided that already has the processes in place and is efficient, you know, has a certain level of efficiency and all that kind of stuff can deliver on time. That's something else you have to consider when trying to scale if you are promised, you don't want to over promise and under deliver to whoever you're scaling for. And again, if you've got a financial backer or a partner or something like that, and you promise that you can hit certain numbers and you're unable to do so because it is a bit of you know, it can be a mess.

It can be cumbersome to build a team and manage a team and manage multiple vas and things like that but it really depends on what your what your goal is. I would say the fastest way to get to it would be to hire a fulfillment service that already has the capability to take on that kind of a volume if you have the resources to afford it. So you know that's one thing I would suggest a GM bs is a great way to go obviously we we have highly recommend that WordPress obviously takes a bit longer. When you're dealing with custom domains or self hosted domains, it takes longer to get results than it does from strictly Google assets now, and that's just the nature of the game because you have to build up the authority and trust of those domains and that kind of stuff. Although I don't, I don't count that out entirely. I would say that that's still a good strategy, but that's a little bit of a longer term thing.

So, in my opinion, the quickest way to go about it would be with GMB assets, to begin with, and also use some paid traffic to get, you know, pay per click type stuff to get some results from those really quickly. Obviously, SEO stuff is what you want to do long term, but even with GMB assets, guys, depending on the level of competition for each location, some are going to take longer than others to start getting results and that's why you should have a nice mix. If you're trying to scale very quickly. You should have a good blend of SEO as well as PPC which can come from straight search ads which can be rather expensive, depending on your market. They're effective, but they can be expensive.

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But display ads are actually working really, really well and remarketing obviously, but display ads are a lot less expensive. And, and YouTube, YouTube's a great source of traffic right now to even for local stuff. So you could use those or leverage those two platforms, Google Display Network, and YouTube to get traffic immediately to your GMB assets which by the way, will help them to rank faster to right. And so and those are all things that I would do it but I would I would try to stay within the Google ecosystem originally or at least initially while I'm working on the SEO aspect of that and then I would also you know just consider over the over a few months time once you have the SEO in place and your your your assets are ranking and producing leads from organic and organic rankings, then you can start to pull back on some of the paid traffic stuff. So what do you guys say?

Marco: Yeah, I would say that this depends. From what he's saying quality and expensive service providers is included in the scenario. So I'm going to take that to mean that you have a big budget. If you do, then the fulfillment is there because we have MTI be who can do. Just about everything that you need. As far as you know, GMB syndication the cat, our syndication networks are our is Dr. Stack, what I would also recommend is you hire a consultant if depending on your level of expertise, you may not need one but hire a consultant that can be the bridge so that they can tell you why and the why and the how this is what needs to be done and they can guide you along in the process and so any of us that have time and I don't know what I'm pretty tight with time right now, but you know, any one of us can take you and guide you along the process.

And it's going to be what, four, maybe five hours a month for x x amount of months, it'll have to be figured out depending on what you want this-this is like it's so general that it's really hard to pinpoint it. But I mean, we can take your say, Okay, this is what you're going to need to do set up a whole plan you're going to need, of course, some of the courses that we teach. We don't recommend that you do it that you go through it and do it but setting up the hiring funnel so that you can get a team in place setting up, you know, getting our ys, Academy reloaded, local least pro local GMB, pro syndication Academy, get all these things in place. This is in conjunction because you can just go and buy them from us of course, but long term you want your own team doing this so that anyone that you take on as a client you can just plug in into your system so

So any of us can help you systematized this in a way that it becomes a well-oiled machine. So that all you have to do is just plug and play. And then everyone in your team knows what to do it. So you have the two scenarios, you could just hire it from us or train your own people, or have one of us show you how it's done. I mean, this this is what I would recommend.

What Type Of YouTube Ads Do You Use For Lead Gen Sites?

Bradley: Yeah, I agree with that. Anyone else? Okay. Alex is up again. He says, Can you explain what type of YouTube ads Do you use for lead gen sites with do you show and the creative add?

Well, it just depends. Like it depends on what if you can get a good video or not. If you know a lot of the stuff that I do clients actually have had videos made from local video production companies. And so those are typically you know, good video videos. Excuse me. They're compelling enough to where they'll generate their compelling enough to where they generate a click, somebody will click through to see the offer, which essentially takes me to a landing page or if it's for GMB assets or lead gen sites or whatever, you know, sometimes they'll go directly to the Google property but for the most part, they do end up going to landing pages from paid traffic. So but you can use pls type videos if they're decent, you know, if they're Remember, the idea here is if you're targeting properly, you're going to be targeting an audience that is already in the market for that kind of a certain product or service. And so it doesn't take a lot of pushing or nudging for them to click through because they're already you know, they're already interested in what you know, have a desire for that product or service. So, you know, I've used to feel our videos, they're not great, but they will get the trick done. If you can find decent ones. Something else you can do is find you know, a good provider on Fiverr, for example, they're not five bucks anymore. I can tell you that you can spend easily 100 bucks

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Or more on a good video now a video to be produced. But the idea is if you can get a good video produced that you can then repurpose for multiple clients or multiple lead gen sites. That's a great strategy because you'll have a little bit of an initial investment up front to have a nice video created. But what you can do is template ties that video in other words, you and this is something you can do with when dealing with a provider. And it doesn't have to be from fiber guys, you can find video editors or you know, Video Creators or whatever on like up work for example, and a lot of times you can find some really good ones there for a relative route, you know, relatively good prices. But something that I've done in the past is I've approached video producer to create a video that you know, might cost me 150 bucks or 200 bucks up front but I tell them very specifically that there I'm going to have them create a template that then every time I get a new client or

I'm going to use it for another lead gen location or asset, for example, that there are going to be specific sections of the video that are going to be swapped out with new sections, right? So it could just be text overlays, for example, but sometimes it will be like, you know, the logo will come in on you know, it will animate itself into the video that kind of stuff to where you pay a lot of money or not, you know, not a lot of money but relative to the edits afterward, it's you know, it's initial, an initial investment and excuse me investment but then after the templates created then it's a real quick and easy job for that same video professional for you to send to them and you might pay him 20 or 25 bucks right for each new version of the video that you have created for each new client or location. So it's an investment on that if you're going to use this strategy I would recommend that you do that because instead of using like appeal or video because the problem with the Pl our videos it's so generic that they're not all that common.

compelling, right? So it doesn't a lot of time generate the interest or the result that you want from it. Whereas a video that is compelling, much more compelling, which if you have a custom video for a client like, again, a lot of my clients will actually have videos made by local video production companies. So there you 100% unique videos for their business. And those typically work really well. But you can have a nice template created that's unique to your business. But then you can use that over and over and over again by just swapping out certain sections to make it unique to each property or client that you're using to promote that you're promoting for so it makes sense and that's something that if you're going to use that strategy, I would recommend that you do that because it will separate you from just any other internet marketer in their mom's basement that can grab a PR video and do the same thing you're doing so it makes sense

Bradley: the second part of that is have you ever use Facebook ads to drive phone calls through your assets? I do not I just have never really done Facebook ads period or not may be able to talk about that.

Hernan? Is he still here>

Adam: Yeah. Must be muted. Maybe he had to run and grab something.

Does A Canonical URL Pointing To Itself Make It Appear As A Non-Duplicate Page?

Bradley: Okay. So sorry, I can't answer that for you. But I just don't do Facebook stuff. I really don't. I stick to Google. So I'm going to keep on moving her non comes back and jumps in on that. That'd be great. Otherwise, we're going to keep up moving. Alex says, does having a canonical URL pointing to itself make it appear as a non-duplicate duplicate page aside I'm observing has 500 plus pages all 500 of the exact same 300-word page with the change in a suburb, right? So like the location modifier is the only thing different on each page. When I run a site liner check only a small, very small percentage of duplicate content appears most of the pages are skipped due to canonical URL that points to itself as a result. I'm guessing that the site doesn't appear as spam at all. Is it also ranking It is also ranking number one for a ton of keywords? I can't seem to make the canonical tag work through Yoast SEO. Any recommendations?

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Bradley: I don't know, I've never looked into that having a canonical point to itself, I don't understand how that would make it not appear as duplicate content when every single page would have their own canonical is pointing to themselves and it would all be the same page with just the location details or location modifier changed out that sounds just like you know, a typical mass spam or mass page spam site. I've seen them do some really odd things with the search in the search engines that you would think wouldn't work I've seen that over the years for about two years I worked with lead gadget and the ATM and that's essentially what that does is like an industrial strength mass page builder and there's a lot of people that were crushing it with that I know I don't particularly like the churn and burn type strategy and that's what I consider that to be and those you know, I've had a lot of built a lot of sites and had a lot of sites D indexed over time and I just didn't like to have to continually repeat the builds. So that's part of them and I got away from it. I don't understand how having canonical point to itself or every page point A canonical to itself would prevent any duplicate content issues. But again, with this mass page sites, I've seen the rules are different. And I don't know why with only 500 plus pages.

That doesn't seem like a lot we would build page WordPress sites with an ATM part of lead gadget that was 30,000 cities. So it's 30,000 posts with basically the same content on every page. And then we would put anywhere between six to 10 tags per page were proposed, I should say, which would then if, let's say six, that's 180,000 tag pages, right? So 30,000 posts with 180,000 tag pages. So the site would be 210,000 plus pages. And what's interesting is the tag pages would rank like crazy and that's where most of the traffic would come from was the tag pages and I would actually even submit them to search console different accounts.

Obviously, you wouldn't submit them all through the same Google account. But I would use you know, like syndication network, Google accounts and just submit, you know, 123 sites may be per account. And what was crazy is I would see the index rate start, you know, it just 100 couple of hundred pages, and then it would go to a couple of thousand than a few 10,000 and then into the hundreds of thousands. And sometimes sites would index you know, 150,000 plus pages, which was nuts because they were all just spam sites. So I don't really understand why those type of sites get away with being able to do what they've been able to do. I don't I got away from that strategy all together probably two years ago now, and I don't really ever plan on going back to it just because again, I don't like to hold the churn and burn strategy or method I'd rather build longer-term assets. But I don't know Marco, can you see how it canonical page canonicalization to itself with 500 pages that are basically duplicate content and how that would prevent any like stop it from being considered duplicate content.

Marco: First of all, he's checking it with a third party tool. It's not Google and it's not how Google is seeing it first and foremost. But yeah, you know, I could see how then the canonical pointing to itself makes it unique in and of itself apart from all the others. So maybe there's some uniqueness factor that's playing in this because I mean, I'd have to go into Google and search console and see whether Google is seeing anything that's a big because that's all I care about how Google sees it how any other third party tool I could care less now this is obviously working and Alex if you if you've ever heard me talking to you ever been in any of my webinars or whatever my thing is, you always become a master mimic. You always go after the big boys in your niche to see what they're doing. So that you do all of it and then one better right that's how you that's how you take them down you go you do what they're doing and then one better always you always do one more to try to push them down so I can see how this would work I don't understand canonical is enough to tell  why it would work one way and not the other but what I can tell you is get rid of Yost yeah it's fucking virus get Jeffrey Smith ultimate SEO plus plugin it's awesome it'll let you do everything that you want to do not really that only REL equals canonical URL Previn REL next which is working really well. And let me see that as a result. Yeah, I mean, it's spam even though it doesn't appear spam so it won't hold up to manual.

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I can guarantee that if it was if it raises enough flags, it'll get a manual and it's gone. So that's why I'm with Bradley on this, where you try to build assets that are longer lasting. But you know, you always experiment. That's my thing. You always go and you test and you see how it works. And if it works, it makes you money, then you just do more of it. That's my motto more, more is always better.

Bradley: So for the canonical, if you're having issues with the host I agree to get rid of iOS it's a piece of shit me I don't like it. It's a bloating bloated, it just adds a shit ton of bloat to the site's guys just get rid of it. If you want a really great solution, go to seoultimateplus.com, pick this up. It's going to you know, you can buy a license for certain a number of sites and that kind of stuff. It is a paid plugin. The SEO ultimate plugin doesn't have or this is SEO ultimate. And then there's the SEO ultimate plus, which is the paid version. They're coming out with version 2.0 soon it's been in beta for a couple of months so I know it's coming out I just can't give a date when but this is great we know Jeffrey Smith is awesome. Probably the best page on page SEO that I've ever met. He's amazing. And so he's built this plugin. That's awesome. And he's got a code and starter module inside there that pulls up all of your pages and posts Well, there's their tab. So you can like go into your pages for example, and add and it will just be like an index page with all of your pages. And you can go in and add code to each individual paid like so you can just go in and add the canonical URL. So you know, it's the link REL equals canonical tag inside each individual page that way and it probably isn't has has a bulk edit I'm pretty sure that it does so you can do it very quickly to all of your pages and posts this way if you want to go the free route then this would be there so go ahead so go header footer plugin. It's free. They do have a pro version I think as well. But with this one, you would have to go in on a page by page basis or post by post basis and add the actual link REL equals canonical tag and each one of those pages individually. So if you've got a mass paid side I can see that being incredibly time-consuming or cumbersome to do so, in that case, I would recommend going with the paid plugin like Jeffrey Smith okay this is just a superior SEO plugin period guys. All right. But yeah, get rid of the garbage any to any chance I get. I get off of that.

Would Assigning A Custom Domain Affects The Current Rankings Of A GSite?

Bradley: vitality says hello, you guys are well. I have a G site that I was working on and it started to rank I want to assign a custom domain to it domain is brand new and not even indexed in Google. Is there a chance that I might lose the rankings or new domain will simply change the long g URL anytime that I need to be aware of? Best regards. you know

i don't know I've done the domain mapping to G sites in the past Am I but I don't remember if I've monitored because I've got g sites out there now that are have custom domain map to them for lead gen stuff that is, you know, that are ranking. And I don't know if it Marco probably has a better idea I don't know if it did a dance or not because what's interesting is both both sites will remain indexed your your custom domain g site will be indexed and your custom or excuse me your G site will still be indexed and it actually canonicalization to your custom domain. So both of them will remain indexed. And now typically the at least what I've experienced was with the custom domain that ends up the ranking and the other one still remains index. But it doesn't typically rank like the the Google site itself typically is pushed back further and the result the search results, but it still remains index. And if you do a view page source from the Google site URL, when you're viewing the Google Site version of it, you'll see that it's got a canonical pointing to the domain that you mapped to. So it's interesting that they both remain index like that, but I've seen that happen over and over again. I can't remember if there was a lag or a period where it dances. Marco, Can you shed any light on that?

Marco: I haven't seen any dance period when, when mapping the branded domain, right, the TL D. And so I yeah, I don't see any issues with it. I don't know how well the tracking, but you can always it, they'll recover. Google respects its own cannot This is the interesting thing, right. And this is how you know that Google trusts itself. Google is not respecting some canonical. we seen this we tested it, sometimes it does, sometimes it doesn't, but it will respect its own. So when when the buck crawls the G site, it'll see that the canonical going up to the new domain, which is your branded domain, and it'll send everything that was previously there to the new domain. This is the great thing about working with Google. Yeah, and I've explained this before that the reason why the G site stays alive at States index is because that becomes your content management system. If if they kill that, that then you have no way to work on your content and to see your content because you do everything on the site so that it appears on the canonicalization. It's really weird how they set this up. It's it's a great thing. I hope they never change it. Google don't listen, if you're listening to me right now, please don't change anything in Jesus. We love your G sites.

Bradley: Yeah, so there you go. I would say just go ahead and do it because as he's saying, like Marcos and even if it did a significant dance. I've seen them come back like I mean I don't even remember if I saw them dance to begin with. But my my custom domains if they if the G site was ranking before I mapped to domain to it, then what then those custom maps domains are ranking now and again I don't remember if they went through a period of dancing or not Marco saying that they shouldn't or that they don't so I would go ahead and do it and then obviously if you did if you had a like a catastrophic dance happen you could always remove the domain map and the site should pop that because again it's a Google property so.

Why Do You Need To Use A Brand-Associated Account When Creating Google Sites?

Bradley: quick this house says good day gents thanks for offering and taking this form for them very seriously. When creating Google Sites, is there any reason to only create them in an account associated with the brand?

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There's some inherent authority that you can have from doing that but you can always create the Google site and another account and then add a user to like an even assign ownership to the primary brand account after you've created it which is how we do it if you order dr stacks from us you know we created g site under a persona based account and then when we deliver it to you you're more than welcome to in fact we would encourage you if you wanted to you know because some people they just flat out want it to be owned by their brand account and and and that you know, especially if it's an aged account got some authority like a G sweet account included that guy that helps obviously, because it helps to validate the entity or reinforce entity so then you can assign or add a user to that account. I'm talking about the G site guys obviously we know we can do that with Dr. But with the G site you can actually add a user to the account like a manager basically and then you can even transfer ownership if you want it but that's how we do it with the DR stacks. Um, yeah, I think with with if you have excuse me, an older account that's been established preferably if it's a G sweet account, I've seen some benefits to building a G site directly from those accounts but that doesn't mean that you can't inherit authority from transferring it to that account after it's been built. That makes sense Marco Do you have any comments on that No, I mean you know how we do it we said that we create a new account set up the dry stack and D site that we turn it over and we recommend that you go and add yourself your main account as the manager of the new Dr. Stack and Angie site so that you never again. Have to go in and touch it as the owner. And that's just it adds an extra level of protection. That's the only reason. I mean, there's no reason why it can't be either. Or the problem that you'll run into them if you get enough from us is if you, if you make yourself the owner, then you're going to overburden the resources in your drive stack. And Google will hit your drive stack, and you decide, and there'll be suspended. So this is why we went the way that we did with creating them in another gmail account because we run a script and the script is resourced heavy. And so we only recommend that in the way that we give that to you is how you should run that script. If you add any files, folders, whatever, don't run the script in those it but if again, if you take if you make yourself the owner, your main Drive account, the owner of one and then you add another one as Yoda. Now you have to run that script, right? And Google is not going to

Appreciate someone having all that free hogging all those resources, and you're not paying Google shit. They'll tag you quickly seen that over and over and over again.

What Is The Best Free PPC Keyword Generator?

Bradley: Yeah. Katie's it says Hey, guys, quick question. What is the best free PPC keyword generator? That's easy. The Google Ads Keyword Planner. Yeah, I mean, that's what that is, guys. If you're going to look for Pay Per Click keywords, there's no better source than the Google Ads Keyword Planner. And it's free because that is essentially what it is. For years, people have used that for SEO keywords. And I've been saying for years, it's not a very good SEO keyword tool. Because those are the metrics that you're seeing are for paid traffic and that's what they're measuring to. So like the historical information for traffic volume and all that, that's all for paid keyword stuff. That's why longer tail keywords like the people don't bid on don't even show or will show little or no search volume when I know for a fact that we can you know, from obviously, I don't know, for every keyword, but I know for a fact that there's a lot of long-tail keyword phrases out there that generate traffic that we, you know, could we rank for them? Like, for example, we use power suggest pro one of my favorite keyword tools of all time for SEO stuff because it generates it pulls from Google auto-suggest. You know the essentially it doesn't via API so it's incredibly fast and you can literally build up hundreds even thousands of keywords and really long tail stuff that has traffic or else it wouldn't come from Google suggest. Right.

The whole point about Google suggests is those aren't just random keywords that Google throws out there that stuff that as historically has data like there's people that have type those in and searched on them or Google suggests search queries and there's enough traffic that enough click through from those suggested phrases that they keep them in the suggest database in other words, and so the are great keywords for SEO stuff, especially when you're starting off on new projects because that you might not get a flood of traffic, you know that a lot of those long tail phrases are typically a very, very few very little competition Excuse me. And so those are great, especially when you have silo structure, that kind of stuff to start building momentum for the shorter tail more competitive terms. But when you're looking for like what, you know, using the ad, the ad Google Ads keyword planner for SEO terms is not really good because especially like for local stuff, guys, I've been, you know, talking about the alpha-beta campaign structure for Google ads for search ads. And that is the most efficient way to build out lead generation campaigns for using Google Ads search ads, excuse me, and the alpha-beta campaign structure is all about just going after the bullseye keywords that the short tail money the most money keywords the most targeted keywords because the 8020 principle absolutely applies in if not the 9010 or 95 five principles, right where 80% of your traffic is going to come from 20% of your keywords.

And again, like I said, with local stuff, it's typically a lot more least with contractors, which is what I primarily work with. It's really like 9010 or 95 590 90% of the traffic is going to come from 10% of the keywords and the alpha-beta campaign structure is perfect for identifying that the beta campaign structure is using modified broad match which essentially calls it like a keyword discovery campaign but you very quickly once you start getting some data coming into the account can figure out what your Bullseye keywords are and that's what you create your alpha campaigns are single keyword ad groups although they're not really single keyword ad groups anymore. Skaggs right they're not really Skaggs anymore because Google will start to show close variants anyways so you can group like terms into what I still call them single keyword ad groups but you don't even need too because Google will start to show very close variants even for exact match keyword match types within and an alpha campaign structure.

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And so again when it comes to that, that the best thing that you can do is just use the Google Keyword the Google Ads keyword planner and just look for your keywords that you're, you know, the money keywords, the broadest of keywords, then set up an alpha if you're going to be doing PPC I'm telling you alpha beta campaign structure is the best way to go in my opinion, especially for local leads guys because you can very very very quickly identify where your money keywords are the keywords that are actually producing traffic and obviously converting because you can have keywords out there that produce traffic but they don't convert that's worthless, you piss money away that way, both in ADS if you're spent paying for PPC or SEO right and that's one of the reasons why I love using Pay Per Click Search Ads the alpha beta campaign structure specifically for if I'm entering a new market and I don't know what the money keywords are the converting keywords because

Although I might be able to get traffic from certain keywords, if they're not converting into leads, then what good is it and he spending some money on PPC as a very quick way to identify which keywords first produce traffic and second produce conversions. Okay and then those are the keywords that I would then begin building my SEO campaign around a lot of the industries i mean i already identified those so I can just start off with SEO right off the bat but I don't suggest going into a new market or a new industry and just assuming that you know what the money keywords are from from even using the keyword planner for example, or any other keyword tool for that matter. I recommend actually spending a little bit of money on ads you know, a few hundred bucks 500 bucks 1000 bucks over the course of a month or two to determine what those money and converting keywords are and then build your SEO campaign around that because think about it if you're targeting competitive shorter tail keywords that you know that are somewhat competitive it could take you three four months to get significant results from an SEO campaign and if you don't know if those keywords don't end up ultimately converting then you just pissed away several months worth of effort where you could have identified that within four weeks six weeks time by spending some money on ads and figuring out which keywords generated traffic and converted and then build your SEO campaign around that so it's like you either waste time or you waste money or you know what I mean it's one or the other and and for me I'd rather waste a little bit and I don't call it waste I called it investing or research like it's r amp D research and development right so you invest a little bit of money in some ads to figure out what you're converting keywords are your best converting keywords are and then you build your SEO campaign around that it will save you a ton of time and wasted effort.

But obviously, like seriously guys, I wouldn't go like just the Google Keyword Planner that's free. And that's if you're looking for PPC keywords. That's the place to go. Nobody out there has more data than Google on search keywords for for pay per click. I mean for ads, Google ads, right. Any comments on that? Is that good enough? No. I mean, that was above and beyond because it was a simple go to Google Adwords Keyword Tool.

How Do You Handle GMB Posting With SEO Clients?

Bradley: Alright, so, Robert. Robert, he says, any recommendation for how to handle GMB posting with SEO clients? A client is paying me $700 a month and one of the things I'm doing for them is there GMB optimization but I didn't discuss GMB posting with them. Is it well worth me creating a bunch of GMB posts for them as one of the services and providing them over asking them to try to post it themselves? Obviously, I want them to rank so I don't want anything holding them back. Well, so that Robert that's a good good, it's a great question actually, because I've got some clients that I've pitched GMB posting services on a couple times and they had didn't take me up on it and ultimately, I end up doing a little bit of GMB posting for them.

Anyways, because it is so special. Most of my clients, I've been able to talk into some level of GMB posting service as an, you know, an add on service. And I have a blogger that does that. For me, she's amazing. Anyways, but here's the thing, if you, if you, if you're getting $700 a month retainer from this client and you're struggling at any point to get results, then you may want to just include doing some GMB posting on to produce the results that you want to give them. You know what I mean? In other words, to make sure that you are providing the results, it may be something that you have to add into what you're already doing. Now, if that wasn't in the original scope of work and in the list of deliverables that they agreed upon, then I would still try to pitch them on it and try to get them to you know, put essentially would be an add on service right get them to agree to an additional service because if you're providing them with the fulfillment of the deliverables

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That you already promised them then it this is something over and above. However, if you promised them results as part of your deliverables and you're struggling to get results, then you may want to just include adding GMB post at some level to help get them the results that you've promised them. Does that make sense? So it's going to be a judgment call on your part as to whether or not you need need to or should approach them. I always recommend that you do. However, as I just mentioned, I do have some clients that have just for whatever reason, I've turned me down on GMB posting services when I've tried to on multiple occasions upsell them on that and it's in my clients all know that I don't just willy nilly like go out there and recommend or suggest services I when I suggest services is for a very valid reason. But some of them they just don't have the budget or they don't want to invest in it or whatever the case may be. So I'll still have like, for example, I'll give you a really good example.

We were using I've been using David Sprague's videos as just kind of an add on service for a lot of my clients, we would do one or two rep videos per month per client, just because it's an inexpensive service to for me, right? It's like 90 bucks or 100 bucks a month for the subscription, you get like 25 video credits per month or whatever. So depending on what level my clients were at, I pay I give them one or two videos per month where we would publish one of those rap videos for them and it would go out across their channel as well as across a lot of my you know, my channels that have syndication networks, and all that kind of stuff. And so we would we were doing that. Well, my blogger who does that for me, I've got another VA that does the video stuff for me every month. She sent me an email just a month ago saying, hey, look, some of your clients have run out of reviews because we've been doing this now for a year and a half. So some of my clients have only had so many reviews and she said I'm struggling to find new reviews. And I said, Okay, well look, some of these clients aren't doing GMB posts. So what I want you to do and I just provided her across US doc last week I worked on this actually took me almost like half a day to produce the process doc and the training for her. But what I did was I should produce some training to show her how to go to Firefox download the GMB or excuse me the rep video from the from any one of the YouTube channels that videos are posted on then upload that as a GMB post video to their GMB their Google Google, my business dashboard is a GMP post. So upload that as a video. And then just put the same video description that we had in the YouTube video as the GMB post with the call to action and AP, and that kind of stuff, which is the exact same. So essentially, it's a really simple process for but I said, Look, we'll stop producing for those that don't have any new reviews will stop producing new videos for and we'll just shift that service into doing one or two GMB posts per month using those videos and by the way videos and GMB post get more engagement very similar to like Facebook posts.

Guys, if you just do a text based or to me image based post, in fact, Facebook, you'll see that it gets, you know, some interaction. But if you do a video post on Facebook, it gets a hell of a lot more interaction. It gets exposed to more people by Facebook's algorithm was. The same thing happens with Google if you just do an image based post. If you're monitoring, GMB insights, guys, you can go look through post. And depending on the client, and you know how much traffic they get in that kind of stuff, you'll see that you ought to have an average level of views per post after, you know, seven days or 14 days, or whatever the case may be, you can go through and you'll see that there's a range of typical views that those image based posts will get. But if you do a video post, you'll see it'll be doubled, tripled, sometimes quadruple the amount of views they get seen. So is that because the video was that awesome? Or is it just because Google's exposing it more? Right? Think about that. It's because of Google's exposing it more because it's a video post. And so my point is that that's something that I've taught my VA to do as just an as an additional service I don't charge my clients for it's just something that we were doing the video radio

Excuse me, it's just part of, you know, by the way, I've done that for clients over the years. I call it mission creep, right? Which is like, you know, I find things that work well, that is easy to fulfill, that don't, don't cost me a lot of money. And it's not, it's not something that I do because, or I can train a VA to do very, it's very simple and easy to fulfill, doesn't take a lot of time. It doesn't, it doesn't cost me a lot of money. And so I added into already existing services that I provide, and I've done that over the years for a lot of my clients, but that's why I've got clients that have been with me for six or seven years now, guys, so Robert, again, it's going to be a judgment call. If you are struggling to get results and results are part of what you promised, which I know most SEOs do right, then you may want to just include some GMB posting. I would recommend though if it wasn't part of your original deliverables, the fulfillment list that you would pitch them on it, don't ever ask them to do it themselves. I do have one client in particular that I've pitched on a few times to say to try to get them to let me do the GMB posts for them. And he insisted on doing it himself and he's doing it. In fact, I had a call with him yesterday and he made a joke about, he goes, man, these GMB posts are killing me. And and I, and I, you know, offered it to him again, I got a blogger, she can do it for, you know, but he just insists on doing it, but he's actually seeing a tick up. I told him to start posting two times a day is just a Monday through Friday business, and he started doing Monday, posting two times a day and I there's quantifiable evidence and GMB insights that he's getting more maps exposure now, so again, it's really going to be a judgment call. Robert, it's a great question, but it's going to be dependent upon which you feel comfortable with. I don't, I don't recommend asking them to do it themselves because they won't do it very well. They won't do it consistently. That's a great question though.

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Marco: Yeah, I just want to add that there's a reason why local GMB pro was set up the way it was and it's set up around not only optimizing the Google My Business listing but also doing posts on a regular basis and and you have to determine what your sweet spot is Bradley just said for his service provider it's to a date it may be that yours is only a couple of times a week it could be that it requires 345 times a day you're going to have to find that sweet spot. And then not only that the images there's a reason why Bradley teaches how to find images in YouTube and why I teach how to find unlimited local images and local GMB pro UK it's it's virtually impossible to get these people to provide images for you your eye when they do it's not really what you wanted. And there are all kinds of problems is all kinds of going back and forth. And so you can just do all this. The question now shouldn't be should you be doing posting it? Yes, you definitely need to do posting question is are you going to get paid for it? Or are you going to do do it under the 700 a month Bradley said go and try to get some money for it? I totally agree. If they don't then go ahead. Do it because it once you set up a template, it's really not that much work now. But the benefits that you're going to see and the upsell that you can get behind the results that you're going to get are going too far away. whatever amount of time you put into this, it's really well worth it. posts are done for a reason. They're done the way they're done for a reason. Everything is taught for a reason. And if you leave anything out that you're leaving money on the table

Can You Give Us Insights And Timelines On Semantic Mastery's Link Building And Indexing Plan For @id Pages?

Bradley: Jeff's up, he says SM team Rob, bill says you might have a link building an indexing plan coming out for an ID pages that we create. Can you give an update on this timeline?. Yeah, we talked about that at the beginning. First of all for indexing and Id pages. just submit them to search console I mean that's the easiest way to get them index now as far as link building Yes, that's what Marco was already apologizing because he's the bottleneck at this point because he can't get the copy written. He's a perfectionist when it comes to that. I would say just put a big by these links and then put the page up and then you can always add the copy later Marco because we got a lot of people asking about it. Yeah I agree we should just do it but just put some so some some Latin right from Lauren nips if someone on there you guys right and if the buy button and the works go buy it yeah and so anyways Jeff it's it's available I believe you're still in the mastermind we will notify you immediately when it is so but yeah I'm pretty sure that we should have that I mean Rob says it's ready to go so it's just a matter of us getting the sales page up with the with with the with the copy on it so that but as far as that idea indexing guys just just submitted to search console if you're in the mastermind I've given you training on all that already so but yeah we're again the next thing inside the mastermind will be the off page GMB SEO service which will be building all that stuff that we do for GMB assets. All the off page stuff we can do that for you that'll be done for you service 100%, which you know, there's it's quite a process well my team is crushing it with that and it's going to be my team doing that, to begin with, for the mastermind members to make sure that we can fulfill everything in a smooth way and then that will be launched publicly and you guys in the mastermind, by the way, will get 20% discount so and that should be available very very soon I give you a day but every single time I say that I gotta get my word So.

Bradley: Rob says is my first Hump Day Hang on. We're welcome rob us wander up that Yeah, welcome Rob. Go subscribe to our YouTube channel man. While we had a bunch of hiding comments, urban telling says all my questions get marked as spam real quick. I wanted to touch on that because Yeah, I saw his comments so I had to log in. And so guys, just everyone watching if you've had your comments hidden or you've had issues, we also had some problems on a webinar earlier this week. So we hear it loud and clear and we want to get that fixed so working with her on and we're gonna have a new system up in place next week. But you shouldn't have to do anything different. You can always come to semantic mastery. com slash HD questions and we'll just test something else and move forward.Yeah. Okay.

Are Verified GMBs Delayed In MYGB Store?

Bradley: James says a verified. GMB is delayed right now and web store?. Yes, James only because they're hard as hell to get verified right now that's part of the problem is, is, you know, Google's been making their delayed, but we can still get them. It's just taking longer. That's all you guys should do YouTube live events. That's what we this is a well to it is a YouTube Live event, but we're using this page for our comments. Paul, I know what you're saying. That's what Adam just said, we're trying to figure out a way Look, Google shut down the events pages that we've been using for four years. And these are relatively new and I understand there are some issues that we have to fix them. We got some bugs to squash. So I appreciate you letting us know and we are working on it. Okay. Is it okay to create a G site on a Gmail account that is not related to the brand? Yeah, it doesn't matter. That's fine because you can always like I said, add an owner, transfer it Do whatever you want to do. So yes, you can create a G site with brand new Google accounts. If you like that's what we do for spam.

Why Is It That Some GMB Listings Are The Only Listing That Shows Up In The Knowledge Panel When There Are Other Competitors?

Bradley: Anyways, Stephen says, Hey guys, how is it that some GMB listings are the only listings that show up in the pack on the right side, even though there's other competition that's called a knowledge panel when you see that win, and that's just because that brand has, according to Google has all of the authority in that particular for that particular keyword in that particular location, however, that that will shift that's fluid like a lot of the times like for example, when I first started developing the local PR pro method, which is like PR stalking. One of the very first tests that I had set up was for a home remodeler remodeling contractor in New York little town called King fairy New York and there was a knowledge panel that was showing up for another contractor and there was no three pack at all and then I had set up a brand new was just a Click Funnels landing page for this guy and I did a press release I think it took two but I did to press releases and then boom, the three minutes appeared and this guy, so it pushed the knowledge panel guy into a three pack. And then and then the other contracts that I was promoting actually was in the three pack as well.

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I don't think he was number one right away but I ended up getting into number one so it just you can if you can push enough authority to another map listing you can make the knowledge panel disappear right in other words you can push the knowledge panel occupant into a three pack instead but it's going to take some building of authority to the up to your maps listing that you're you know you're trying to push so that's typically what happens but yeah it just means that Google has deemed that that company has the most authoritative and really the only one that satisfies that search query at that point so you have to build some authority to that listing that you're promoting to try to get the maps back to push but you can do it no question. Okay.

Would It Be Okay To Use A Regus Virtual Office Location To Expand A GMB Page To A Bigger City?

Scott, and we're going to we gotta run we're going to run out of time here in just a minute. So we'll get through just last few comments. Hopefully quickly. Scott says Hey guys, my Home Services client wants to move on to a large city in the area, 650 k population. He rented a Regis virtual office location without my input now wants to upgrade his GMB for the big city I know we need to use a separate GMB account and I plan to use a subdomain for the big city. I'm very reluctant to use the Regis address for. why not I would I wouldn't have any problem using a Regus address I just wouldn't use as a UPS store but I've I mean I know people that I haven't done a Regus address so unless you've heard in other forums and such that those are easily get terminated or get flagged I would go ahead and use it I don't see why that would be a problem that's better than like a UPS store I can tell you that. So I cost because Google might instantly suspend the account any advice on this now I wouldn't worry about I mean, I would try it you know, I mean, here's the thing if you try it and they do instant instantly suspend it. Then you just go back to the route that we've been doing right, which would be just creating another listing and within that same zip code or whatever and then you know to build it out that way but I don't see why you wouldn't attempt it at least if you have an address where it's I mean you may as well because if you can verify the regular a snail mail, you know, physical mail then that's actually a better way in my opinion than trying to do it the phone route which is or however the how we've been doing it because I'm not even sure how it's done because those tend to get released right now Google still with the itchy trigger finger so those tend to get slapped rather easily at right now because of you know, Google still being on the lookout for spammed addresses essentially, but that one would be a valid physical address. Does that make sense? So I would, I would, I would absolutely try

Should You Be Worried About GDPR Compliance For Clients That Don't Have Anything To Do With The EU?

DC brain in the house. The brain supreme and nails grinding, right that's awesome. Well, there it is. Market says how worried. Do I need to be about GDP or compliance with all my clients are local plumbers, dentists, lawyers, etc. that don't have anything to do with the EU? They're all in the United States. I don't really worry about that stuff because again, you're you're not targeting anybody from overseas. If you're, if you're your audiences tight, you know, local us stuff, I don't worry about any of that stuff. I just just to be real clear, like for example, a lot of my stuff or just GMB assets now, and there's there's not even like g GDP or compliance ability on those you know what I mean? So if you've got a WordPress site or whatever like I don't know they make plugins and stuff now that make that shit real easy if you want to do you could just slap that on there but I don't see why that would be an issue that's not your audience if you're not targeting people outside of your local area and the United States I don't see why it would be an issue but I'm not an attorney so.

Should You Have A Separate Page For Each Video In GSite?

Quit this house says when creating a G site for ranking videos is it one video plus description per page or can you have multiple videos know descriptions on one page? now I would do I would do a separate video per page because then you can optimize that page for that specific keyword which is what you know that's the best way to do it for video SEO one keyword per video really.

I mean, you can add additional keywords in the video and in description and stuff like that. But you want to have your your title tag targeting essentially one keyword. At least that's what I've always done. I've always been able to get really good results that way. That's why the syndication athletes from syndication networks or syndication Academy are set up the way they are because it's one video proposed essentially with one keyword is your, your your title tag essentially. So it makes sense. That's what I recommend.

How Do You Reinstate A Suspended GMB Listing?

Tim says, Hey guys, I recently transferred ownership of a GMB from one account to another, and the transfer from the account got all the GMB suspended ownership of the GMB from an account to another account, and the transfer from account. Got all the GMB Do you know, the ways and account get all its GMB suspended. Thanks. No, I don't. I know there is still a lot of crazy shit going on. I had I've only lost I lost six assets at once, several weeks ago. But I think that was from a very specific reason I mentioned before.

About putting something in the appointment URL section other than an actual valid appointment app or link to like a page that does have an appointment app on it. So, but then last week, I think it was last week, it might have been a week and a half ago. Now I had a Tree Service. It was in brand new listing, though that all I did was go in and actually remove the ad the ad ID page URL from the appointment second, and it suspended it and but and I don't know why. And Marco said he had one that all he did was upload a video for GMB post and it suspended it. So that's why I'm trying to stay out of those as much as possible, especially as an owner and that's what you were talking about. doing stuff is like transferring ownership and that kind of stuff. If I'm doing any sort of work now in them, I'm trying to do them under manager accounts. Because those two I found that that doesn't it doesn't seem to happen with from doing that stuff from under a manager account. But when I go in as an owner, like that's where I've seen suspensions as going in as an owner and making edits. So add your

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And Tim, if it's a valid business, then you could, you should be able to request to have it reinstated, right? If it's about if it's a spam to dress that I don't know what to tell you, you can still try to get it reinstated, but you're probably not going to be successful. I wouldn't hold your breath. But you know, if it's spam to dress, that's the risk we take. But if it's a valid business, then there's no reason why you shouldn't, you know, ask for reconsideration or reinstatement contact Google My Business support and find out what you can do to get it reinstated. Because if it again if you're transforming a valid business from one account to another, there's no reason that it should have been suspended.

How Do You Protect Yourself From Clients Who Suddenly Stops Paying You After You've Ranked Them?

Okay, we got to wrap it up guys. Mom, already five minutes over. Calvin says hey Bradley, what are some ways to protect yourself from a client if suddenly stops paying you after you've ranked them? Can you own all the work you put in thanks while you can we talked about this in the past you can do some things but you can't do you can't protect yourself entirely because some things that you're going to be doing for clients are going to be directed at their domain.

Unknown 1:04:00
Period like citations, for example, where if you're blogging for them and you're blogging from their domain, which is what you should be going to a branded syndication network then, or if you're doing GMB posts, through their GMB assets, those are all things that are going to be done to their assets for their assets, which is what you know, that's what client work is, there are things that you can do, like if you were to mirror their site, clone their site. If it's WordPress, for example, you can do a cyclone through and install on your own domain, set up a page by page redirect from your domain to theirs. And then any external off page link building you could do to your own domain. That way, if they stopped paying, you could essentially remove the redirects and now you've got a site that's been built, I would still change the copy and things like that. But now you've got a site that's been built that has a bunch of links built to it that you own right, but that doesn't protect you from all the stuff that you've done to their assets which you have to do for client work. Do you know what I mean? Like you can't turn that off as my point you can like with some press release. places you can go in and actually, like shut down the press releases and stuff that like if they have an organization page for example, you can turn that off to where it's basically no index that kind of stuff to where that would remove some of the juice but honestly guys, you know, the way I look at it is that's going to happen. It sucks. It sucks bad but it does happen guys. That's just the nature of the game instead of trying to figure out ways to get even I just find I'd spend that energy looking for another client.

What's The Best Local Citations Method For A Service Area Business?

Okay,day one says interested in purchasing your local branding package for the client what would you suggest would be the best method for citations of a service area business? will press releases are great for citations as well as you know, because you don't need to list the address that way you can just list the name city state zip Do you have to list the street address press releases work really, really good for that the one we sell press releases for a very fair price at mg Why be so you might want to check that out. Also, you can be doing syndication networks and blogging. That helps you can do geo posts that kind of stuff through their blog. That helps as well. So that's something else we can talk about. Yeah, I see your question already. So. I take my money, just take it. Okay, guys, I'm gonna wrap it up. We're already a little bit over. So we appreciate everybody in here. Sorry about the new platform not taking everybody's questions all the time. We'll figure that out. What the hell is not still sharing.

Alright, everybody has a good one while we figure out the ongoing tech issues onwards. Yep. Alright, thanks, everybody for being here. We'll see you next week. Thanks, everybody. See you. Thanks, Adam.

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Do You See Value In Using Google+ Features On GSites To Keep A Site Active?

By April

In episode 196 of our weekly Hump Day Hangouts, one participant asked if there is any value in using Google+ features in Gsites to keep a site active.

The exact question was:

I know you have described Google+ as a ‘wasteland' before, so do you see value in this new addition to GSites to keep the site active – possibly via IFTTT? https://gsuiteupdates.googleblog.com/2018/07/embed-google-streams-in-new-google.html . Thanks.

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