Visitor To Lead Sale Process – Semantic Mastery Training

By April

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For those who have little or no experience with the visitor-to-lead-to-sale process, why is it so important?

Okay, so let's say you finally have all your ducks in a row and you're starting to draw traffic to your website.

Do you know how much traffic is enough for your money/client site to be profitable?

That's a good question… why don't you tell me more about this?

For many of us, the problem is that we concentrate so much of our effort and resources on ranking our money/client sites that might overlook or we might not devote enough time on thinking about what happens once a visitor lands on our website.

So, the visitor lands on the website, fills out the form, and goes into our sales funnel, right?

That's a loaded question because the answer is yes and no. Yes, in a fantasy world where everything goes just the way we want it to, someone goes to a search engine page, conducts a search, clicks on our website, lands on our page, and fills out the contact form.

But we don't live in a fantasy world. So that's not how it happens.

How does the process take place?

There are several components in this intricate process, and we can speak volumes about each one since there is no single factor which we can say is more important than the other. We build each component so that everything works as a unit.

During our training, we will break down the different components and talk about each one. However, in the end, if one of the components is broken, the entire process is broken. It could very well come down to the mental attitude of the person answering the phone for you or your client.

Why does the mental attitude of the person answering the phone matter?

It matters because studies have shown that people can “sense” mental attitude and perhaps even body language through the phone. If you have a person who doesn't really want to be there answering the phone, the person on the other end can pick that up and will probably end up elsewhere.

As they say, the devil is in the details!

Okay, can you give us more details?

Yes, of course, let me give you some basic numbers to think about:

You have followed our training, and you are finally getting steady traffic on your website. Let's say you're getting 30 visits per day, on average.
This means approximately 900 visitors per month, but do you know your bounce rate?

If your money/client site has an 80% bounce rate, then you have 180 people who actually interacted with your website or web page in some kind of way.

What this means is that you actually have 6 people per day who might have taken the sort of action on the site (not necessarily converting from visitor to lead) but interacting with the website.

The obvious question here is “what's the visitor to lead conversion rate?” Am I right?

Yes, absolutely… This is a “must know” in this process. The average conversion rate for a retail/ecommerce website is ONLY 3%. If a website isn't optimized for visitor to lead conversion, it's probably around 1%, and likely much lower.

But we'll pick 2% for our purposes (yes, it's arbitrary), which is the mid-point between 1% and 3%.

Simple math tells me that 180 x 2% = 3.6; meaning that 3.6 people took the action you wanted on the website, but this is not the number of people who actually purchased your product or service!

So now this goes further down the sales funnel and closing leads?

Right again! You have to be aware of every single step in your visitor-to-lead-to-sale process.

Let's say your closing rate is only 10%. This means that you are going to have to wait 3 months to make your first sale (on average), or you're going to make a sale and then you'll have to wait 3 months to make another, again, on average. And even if your closing rate is at 30%, you are only going to make 1 sale per month.

That won't make anyone's money/client site profitable!

It is not going to be profitable, and it will make for a very angry customer or it will lead to your financial ruin. You cannot work with numbers such as those and expect to survive in a cutthroat business such as the web.

So what can our students expect in this training series?

In this series, we will go from very basic concepts to intricate ideas that will make any website perform much better and make a lot more money!
For example, we will cover writing ad copy.


Semantic Mastery Training Overview

By April

Semantic Mastery Training Overview

1. What is Semantic Mastery all about?

As an SEO professional servicing clients or even maintaining your own web properties, it's difficult to test all of the theories, software, and services available. It's difficult because:

One — It's time consuming and we're usually busy working on client properties or managing our own sites.

Two — It's risky to try new ideas and services without knowing for certain if they're safe. In other words, you don't want to test something on a site that is already doing well because it could end up causing more harm than good.

So that leaves us in a catch 22 situation. We want to test new ideas and strategies but usually don't have the time to properly setup test environments for each of these.

That's where Semantic Mastery comes in. We are a team of web professionals that have come together to provide real world case studies where we test all of these things and document the entire process.

2. What are we going to be sharing with our members to help them be better SEO agents?

Well our case studies are huge in that we provide all of the testing on our own web properties.

Let's put it like this, we all get marketed to all the time with new training offers, magic button software, and services promising that they're the last you'll ever need.

They all claim to be must haves and have very convincing pitches.

So what we do is, select the most promising of all of these and put them to the test.

For example, we may be testing a backlinking strategy, software, or service. In this case, we would setup several web properties and try to make them relatively identical. Then we test each of these methods on separate sites and document the process so that we can share the results and let our members decide for themselves which products and/or services they want to use based on those test results.

This way we are doing the testing and taking the chances, not you. We will be conducting these tests for both local and national terms so that no matter what line of business you're in, we'll have case studies that apply to you and your clients.

3. Tell me some of the high end products we will be testing and reviewing?

Our goal is to test most of the higher end training products. You know, the ones that require an investment. This is a priority for us because we know how expensive these courses can be and it would be nice to see some third party neutral reviews prior to shelling out hundreds and or thousands of dollars.

We won't be testing all of the WSO's and Forum Special Offers that come out. There are just too many. However when some of them come around that are promoted heavily and get a lot of attention, we will test those.

And we will also be conducting regular surveys of our members to see which training products they would like to see tested and reviewed.

The same goes for software and outsourcing services. We will be testing most of the major software and services and anything new that comes along that gets a lot of hype. And again, we will be testing additional stuff that our member's want to see tested when the demand is high enough.

In addition to the regular case studies we conduct, we will also be holding bi-weekly group coaching webinars for our members. These will consist of many things including:

– Additional training that we feel is important
– Q&A with our members
– Cover changes in SEO as they happen
– Live site analysis, etc…

And as if that wasn't enough, we'll also be adding training modules to the member's area as we develop new methods that produce positive results.

4. If someone wants to find out more, what do they need to do?

Go to our website and opt-in to be notified of our launch date. We will be offering a special launch price at first so you don't want to miss out on that. We're looking to go live in a month so be sure to get on our notification list.

How To SEO: Local SEO Training | Semantic Mastery

By April

Local SEO Training –
– Semantic Mastery

1. How does Local SEO differ from national or even international SEO?

Local SEO is optimizing for search queries and terms with local intent. Generally these types of searches are performed when someone is searching for a local business. For example, take out Chinese food, or plumbing contractor. Most people will also include the city name, known as the geographic modifier, to the query but that isn't always the case. And Google has gotten really good at determining where the search is being performed, either through your IP location or, in the case of mobile devices, where you're physically located at the time of the search. This is different than national or global SEO since the searches have a different intent.

2. What are some things you can do with Local SEO that you can't do or won't work in National SEO?

There are many sections to a SERP (Search Engine Results Page) depending on the search term. When it comes to local searches, there are 3 main sections: Ads, Organic, and Maps (with the occasional Carousel that appears at the top of the page commonly seen when searching for restaurants) The ads (A.K.A. AdWords) appear first, then usually 1 — 3 organic listings, and then the maps, followed by the remaining organic listings.

With local, you want to optimize to be placed in the maps listings. You know, the results with pins next to them, usually in a “7 Pack” and lettered A — G. Obviously you need a physical location to be ranked in the maps section.

Interestingly, when you search from a mobile device, the maps listings usually come up right after the ads with maybe an occasional single organic listing between them. This is important since more than 50% of searches are now done on mobile devices. This is why the best place to be is the maps section if you're a local business.

Something else that's unique to local SEO is citations. Citations are places where a business can list their NAP or Name, Address, & Phone Number. This includes local and national business directories as well as industry or niche specific directories. These citations are one of the primary ranking factors for maps listings. Some of the better known citation sources would be Yelp, Yellowpages, Angie's List, etc.

3. Would you say local SEO is somehow easier?

It's different. Similar, but still has its own challenges. In a way I would say yes, it can be easier but that truly depends on the market. Some industries are incredibly competitive even on a local level. For example, attorneys. They spend big bucks to be ranked at the top for their respective cities. But generally speaking, you can expect to see results from a local SEO campaign long before you'd see any for a national SEO campaign.

4. How can Semantic Mastery help SEO agents do local SEO better?

We provide training for all types of SEO including social and local optimization. Since I got my start in local and still much of my business is in the local realm, I stay on top of what works. We have methods that we use that can actually “blanket” a SERP with a client's listings. Not just their website, but also their citations, YT videos, Hangouts, web 2.0's, and social profiles like FB pages and LinkedIn company Pages. In our training, we show how to do this for clients for total market domination. It really is very powerful.

And with the new semantic web, there are ways to markup content using semantic markup such as and RDFa that can really help a business to rank. These are some of the many things we cover in the member's training.

Join the Membership Today!

How To SEO: Social Signals as a Ranking Factor | Semantic Mastery

By April

How To SEO: Social Signals as a Ranking Factor – Semantic Mastery

In this Hangout, we talk about social signals and their impact on SEO and search engine rankings. There has been a lot of debate about this topic and we want to add our two cents to the discussion.

Can social signals alone rank a site in Google search? Yes AND no…

In tests we have conducted, buying spam social signals (unrelated and/or from a non-interested crowd) to a well optimized post did not provide any SEO benefit.

But when we have targeted the proper audience with the same type of post and with the same level of optimization, we were able to rank the post. This is because it wasn't just social signals that the post accrued. It also gained social links. Organic social links.

There is most certainly a difference. And when you combine natural (organic) social links with corresponding social signals (likes, +1's, Retweets, etc), you also get targeted traffic to the post, which is also a positive ranking signal.

So the short answer is: IT DEPENDS. You can't rank with SPAM social signals alone. But with targeted social signals, you most certainly can, but this is due in large part because of the natural links that will be created as a result.

Another positive effect that this social signals can have is the transfer of Domain Authority. Since most social media platforms have perfect (100) or near perfect Domain Authority, DA for your target property will increase. We have seen brand new sites increase from DA of 1 to a DA of 20+ in 30 days from just social signals alone!

Join the Membership Today!

How To SEO: YouTube & Hangouts SEO & Silo Structure

By April

This week in the Semantic Mastery series we take a look at how YouTube fits into and plays its part in the Semantic Web or Web 3.0 as perhaps it's better known.

Our expert is Semantic Mastery Supremo Bradley Benner who tells me there's a lot more to YouTube than just videos.

So on that note, we're going to dig deep into Google Hangouts and ranking them as well as YouTube Silo Structures.

How To SEO: Content Syndication & Automation | Semantic Mastery

By April

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO' also known as Web 3.0 or the Semantic Web.

In this Hangout, Semantic Mastery Supremo Bradley Benner talks about Content Syndication and Automation.

If you think automation is dead in the Web 3.0 world of ‘politically correct SEO' then you're in for a big surprise.

For all of the videos in this How To SEO series, check this out:

How To SEO: Website Silo Architecture | Semantic Mastery

By April
– Semantic Mastery

Quentin: So, Bradley, most of our listeners will have heard of siloing a website, but just to be clear what exactly is siloing?

Bradley: That's a question we get a lot. Siloing is a way to build a website by stacking keywords into a theme or silo. In other words, it's a way to organize data into a theme, also known as clustering. It works like this. You take the highest level keyword that you want to rank for, which is usually the most competitive and you make that the silo heading or the landing page or the top of the silo. Then you create content using related keywords, LSI keywords, generally more long tail, less competitive. And you place that content within the corresponding silo. The idea is to categorize the content to reinforce a specific theme which then helps all of the content to rank with the desired terms.

Quentin: Okay, well, I talked at the start about the fact that there are two basic types. These are called physical and virtual silos, but what's that mean exactly?

Bradley: The difference between a physical and a virtual silo is really in the URL structure. A physical silo can be seen in the actual structure to the URL fort to the page in the post on the site. You'll see the link set up as parent and child pages or it can also be done with categories if you're using posts instead of pages. So the supporting articles would be the child pages of the parent or the silo heading. A virtual silo is accomplished using internal links, but not within the actual physical URL structure. For example, from the silo heading you would link to the supporting articles and then from within the content of the supporting articles you would link back up to the silo heading. And if it makes sense, you can also link to other supporting articles within that silo. You just wouldn't see that in the silo structure in the actual URL to the content itself.

Quentin: Pretty good stuff, eh? So we know that Semantic mastery is all about testing real concepts, not theory and then seeing what happens. Can you let us know what you've discovered, especially how non siloed sites compared to siloed sites? And more importantly which types of silo actually win?

Bradley: What we have discovered is that siloed tend to rank much faster and easier than a non siloed. But it's more than that, it's also more visitor friendly. When you stack concepts or themes together in a very fluid manner, it makes it easier to understand for both human, or visitors, and machines, which would be search engines. Siloed sites when done correctly rank with only a fraction of inbound links than a non siloed site would require. What I've seen through my own testing of both physical and virtual siloed sites, tend to rank equally as well. I think for machine purposes, it a little bit stronger to have a physical silo method, but as far as for ranking purposed alone, I've seen both of them rank equally as well.

Quentin: Yes, yes. I mean information like this is priceless. So how exactly is Semantic Mastery going to deliver results like this to the world? And how are you going to demonstrate the things that we really need to know? The step by step processes involved in creating stuff like this?

Bradley: One of our major case studies of the year is going to be this exact topic here. Where we're going to basically create a case study using three different websites that we're going to start from scratch. All things being equal, we're going to try to keep all things equal as far as using a kind of a brand-able type domain name so that it's not an exact match to a name, not a keyword registered name. We are going to pick a specific niche and we're going to target that one niche. And we're going to build three sites around it. One which will be a traditional or old school type site, a non siloed site. And then we're going to have two siloed sites. One being a physical silo method and one being a virtual silo method. And we're going to try to keep all of the inbound links the same, relatively close anyways in social signals. All of the on page factors will be the same other than the silo structure itself. And we're going to track the results. And throughout the entire process from setting up the sites to the link building that we do and social signals and all that. We are going to record it all, document it via video and share our results.

See all of our How To SEO videos here:

How To SEO: Training & Case Studies | Semantic Mastery

By April

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO' also known as Web 3.0 or the Semantic Web.

In this Hangout, co-founder and Semantic Mastery visionary Bradley Benner talks about the organisation and how it came together.

In the past, common questions such as ‘how to SEO' were fairly simple to answer and Online SEO training was easy to find (although often very misleading).

This hangout explores what has changed and why SEO practices must change now. Sticking with the ‘same old same old' no longer works and those who do not change face a bleak future.

To get notified when Semantic Mastery officially launches, visit:

Visit our site:

See all of our How To SEO videos here: