What Anchor Text to Use When Linking the Homepage?

By April

YouTube video

In episode 75 of our weekly Hump Day Hangouts, one participant asked about the proper anchor text to use when linking the homepage in a silo structured site.

The exact question was:

On a subdomain website, for the links linking the home page of the subdomain down to the top level pages and back up to homepage what types of anchor text do you use? Do you use the most important keywords?

This Stuff Works