In episode 246 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to handle a know-it-all SEO client prospect.
The exact question was:
Hey guys, I'm talking to a prospect that's presenting a challenge. They're interested in what I have to say, but at the same time, they're annoying. You know, the kind of prospect that's read an SEO blog or two and thinks they're the bee's knees. They think they know it all. Normally I would just walk away, but this guy came to me, and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through by showing how much more I know? Is there a smarter way?