In the 278th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to rank for a keyword and its synonyms.
The exact question was:
1) How to rank for a keyword and its synonyms? Which silo to use? (The post created is long form). Dogs and puppies are the same. Is syndicating to the branded properties a post with few sentences and an anchor text of the synonym to the original money site post will also give a boost the synonym?