Semantic Mastery is releasing access to it's outsourcer training system which allows you and your assistants to build and maintain complex SEO ranking networks easily.
The training includes over the shoulder videos showing the entire process and access to Trello boards that identify and list every single step of the process along with links to any and all resources.
After joining, you can make use a copy of the Trello system (which we provide) and share it with your assistants. This allows them to communicate via Trello where they are in the process and if they need any assistance – this saves hundreds of hours of time and thousands of dollars.
Additionally in this webinar, Bradley discussed some points on video and YouTube channel optimization, however this took place after the cutoff for members only. To see the full video, visit our site.
Content creation can be difficult after you've taken care of the basics – however, there are always new sources for content. This video explains a few quick wins that you can use to find a wide range of ideas.
Utilizing written, audio, and video outlets along with some additional discovery methods can have you putting out quality content for your local site, or client's site, in short order.
This is a training webinar we recorded on October 16th, 2014. We covered topics that included using Google+ to prospect for clients, how to automate this task where possible, creating and ranking videos using Google Hangouts and Live videos, as well as answering questions from members and other viewers.
Some important points in the presentation:
5:11 – Prospecting – Creating Specific Circles (Using Profile)
9:45 – Prospecting – Using Google+ search to Find People To Add
9:25 – Prospecting – Add to Circles
20:20 – Grow G+ Circles on Autopilot – https://semanticmastery.com/gplusadder
20:55 – Question about how many communities in Google+ can you join
31:40 – Google Chrome App for Advanced Circle Management – http://circloscope.com – no longer available
39:05 – Pitching (2 Ways) – 1st Ranking a Generic Video First
55:25 – Pitching (2 Ways) – 2nd Start with “Pitch” Video
55:18 – Question about getting email via Google+
1:00:45 – Video SEO
1:03:30 – Question about recording videos in Hangouts
1:24:07 – Question about interviewing clients using Hangouts
1:27:32 – Question about Live Events vs Hangouts live
1:28:08 – Question about Google+ not communicating with local page
1:34:27 – Question about number of Google+ accounts
1:36:24 – Question about Audio Reviews and How well they rank
Attend our FREE weekly SEO Q&A webinars. Click on image below:
This is a quick video showing two tools found via a new Search Engine Land article about content creation. There are some good ideas here, and the tools can help you speed up quality content creation as well as get a handle on market or market segment relationships.
Right now the FaqFox tool does not appear to be working correctly, but that may change in the future. Edit – After recording the video, FaqFox appears to be working again.
The Wiki Mind Map tool is a good way to find some semantic relations between industry areas that can help you plan out the on page SEO required for a site build out as well as possible areas to reach out or engage via off site SEO.
1. How does Local SEO differ from national or even international SEO?
Local SEO is optimizing for search queries and terms with local intent. Generally these types of searches are performed when someone is searching for a local business. For example, take out Chinese food, or plumbing contractor. Most people will also include the city name, known as the geographic modifier, to the query but that isn't always the case. And Google has gotten really good at determining where the search is being performed, either through your IP location or, in the case of mobile devices, where you're physically located at the time of the search. This is different than national or global SEO since the searches have a different intent.
2. What are some things you can do with Local SEO that you can't do or won't work in National SEO?
There are many sections to a SERP (Search Engine Results Page) depending on the search term. When it comes to local searches, there are 3 main sections: Ads, Organic, and Maps (with the occasional Carousel that appears at the top of the page commonly seen when searching for restaurants) The ads (A.K.A. AdWords) appear first, then usually 1 — 3 organic listings, and then the maps, followed by the remaining organic listings.
With local, you want to optimize to be placed in the maps listings. You know, the results with pins next to them, usually in a “7 Pack” and lettered A — G. Obviously you need a physical location to be ranked in the maps section.
Interestingly, when you search from a mobile device, the maps listings usually come up right after the ads with maybe an occasional single organic listing between them. This is important since more than 50% of searches are now done on mobile devices. This is why the best place to be is the maps section if you're a local business.
Something else that's unique to local SEO is citations. Citations are places where a business can list their NAP or Name, Address, & Phone Number. This includes local and national business directories as well as industry or niche specific directories. These citations are one of the primary ranking factors for maps listings. Some of the better known citation sources would be Yelp, Yellowpages, Angie's List, etc.
3. Would you say local SEO is somehow easier?
It's different. Similar, but still has its own challenges. In a way I would say yes, it can be easier but that truly depends on the market. Some industries are incredibly competitive even on a local level. For example, attorneys. They spend big bucks to be ranked at the top for their respective cities. But generally speaking, you can expect to see results from a local SEO campaign long before you'd see any for a national SEO campaign.
4. How can Semantic Mastery help SEO agents do local SEO better?
We provide training for all types of SEO including social and local optimization. Since I got my start in local and still much of my business is in the local realm, I stay on top of what works. We have methods that we use that can actually “blanket” a SERP with a client's listings. Not just their website, but also their citations, YT videos, Hangouts, web 2.0's, and social profiles like FB pages and LinkedIn company Pages. In our training, we show how to do this for clients for total market domination. It really is very powerful.
And with the new semantic web, there are ways to markup content using semantic markup such as Schema.org and RDFa that can really help a business to rank. These are some of the many things we cover in the member's training.